โ†

๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

๐Ÿ“Š Presentation

Original Translation
Deckers Outdoor Corporation (NYSE:DECK) Q4 2025 Earnings Conference Call May 22, 2025 4:30 PM ET

Company Participants

Erinn Kohler - VP, IR & Corporate Planning
Stefano Caroti - President & CEO
Steve Fasching - CFO

Conference Call Participants

Jonathan Komp - Baird
Jay Sole - UBS
Laurent Vasilescu - BNP Paribas
Samuel Poser - Williams Trading
John Kernan - TD Cowen
Rick Patel - Raymond James Financial

Operator

Good afternoon, and thank you for standing by. Welcome to the Deckers Brands Fourth Quarter Fiscal 2025 Earnings Conference Call. At this time all participants are in a listen-only mode.
๋ฐ์ปค์Šค ์•„์›ƒ๋„์–ด ์ฝ”ํผ๋ ˆ์ด์…˜ (NYSE:DECK) 2025๋…„ 4๋ถ„๊ธฐ ์‹ค์  ์ปจํผ๋Ÿฐ์Šค ์ฝœ 2025๋…„ 5์›” 22์ผ ์˜คํ›„ 4์‹œ 30๋ถ„ ET

ํšŒ์‚ฌ ์ฐธ์„์ž

์—๋ฆฐ ์ฝœ๋Ÿฌ - IR ๋ฐ ๊ธฐ์—…๊ธฐํš ๋ถ€์‚ฌ์žฅ
์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ - ์‚ฌ์žฅ ๊ฒธ CEO
์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ - CFO

์ปจํผ๋Ÿฐ์Šค ์ฝœ ์ฐธ์„์ž

์กฐ๋‚˜๋‹จ ์ปดํ”„ - ๋ฒ ์–ด๋“œ
์ œ์ด ์†” - UBS
๋กœ๋ž‘ ๋ฐ”์‹ค๋ ˆ์Šค์ฟ  - BNP ํŒŒ๋ฆฌ๋ฐ”
์‚ฌ๋ฌด์—˜ ํฌ์ € - ์œŒ๋ฆฌ์—„์Šค ํŠธ๋ ˆ์ด๋”ฉ
์กด ์ปค๋„Œ - TD ์ฝ”์›ฌ
๋ฆญ ํŒŒํ…” - ๋ ˆ์ด๋ชฌ๋“œ ์ œ์ž„์Šค ํŒŒ์ด๋‚ธ์…œ

์šด์˜์ž

์•ˆ๋…•ํ•˜์„ธ์š”, ๋Œ€๊ธฐํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋ฐ์ปค์Šค ๋ธŒ๋žœ์ฆˆ 2025 ํšŒ๊ณ„์—ฐ๋„ 4๋ถ„๊ธฐ ์‹ค์  ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. ํ˜„์žฌ ๋ชจ๋“  ์ฐธ์„์ž๋Š” ์ฒญ์ทจ ์ „์šฉ ๋ชจ๋“œ์ž…๋‹ˆ๋‹ค.
[Operator Instructions] I would like to remind everyone that this conference call is being recorded. I'll now turn the call over to Erinn Kohler, Vice President, Investor Relations and AMP Corporate Planning. You may begin. Erinn Kohler

Hello, and thank you, everyone, for joining us today. On the call is Stefano Caroti, President and Chief Executive Officer; and Steve Fasching, Chief Financial Officer. Before we begin, I would like to remind everyone of the company's Safe Harbor policy. Please note that certain statements made on this call are forward-looking statements within the meaning of the federal securities laws, which are subject to considerable risks and uncertainties.
[์šด์˜์ž ์•ˆ๋‚ด] ์ด ์ปจํผ๋Ÿฐ์Šค ์ฝœ์ด ๋…น์Œ๋˜๊ณ  ์žˆ์Œ์„ ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ์•Œ๋ ค๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด์ œ ํˆฌ์ž์ž ๊ด€๊ณ„ ๋ฐ AMP ๊ธฐ์—… ๊ธฐํš ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ์ธ ์—๋ฆฐ ์ฝœ๋Ÿฌ(Erinn Kohler)์—๊ฒŒ ์ง„ํ–‰์„ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค. ์‹œ์ž‘ํ•˜์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

์—๋ฆฐ ์ฝœ๋Ÿฌ

์•ˆ๋…•ํ•˜์„ธ์š”. ์˜ค๋Š˜ ์ €ํฌ์™€ ํ•จ๊ป˜ํ•ด ์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ฝœ์—๋Š” ์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ(Stefano Caroti) ์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ๊ฒฝ์˜์ž์™€ ์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ(Steve Fasching) ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž๊ฐ€ ์ฐธ์„ํ–ˆ์Šต๋‹ˆ๋‹ค. ์‹œ์ž‘ํ•˜๊ธฐ์— ์•ž์„œ, ํšŒ์‚ฌ์˜ ์„ธ์ดํ”„ ํ•˜๋ฒ„ ์ •์ฑ…์— ๋Œ€ํ•ด ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ์ƒ๊ธฐ์‹œ์ผœ ๋“œ๋ฆฌ๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฒˆ ์ฝœ์—์„œ ์–ธ๊ธ‰๋˜๋Š” ํŠน์ • ์ง„์ˆ ๋“ค์€ ์—ฐ๋ฐฉ์ฆ๊ถŒ๋ฒ• ํ•˜์—์„œ ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ ์— ํ•ด๋‹นํ•˜๋ฉฐ, ์ด๋Š” ์ƒ๋‹นํ•œ ์œ„ํ—˜๊ณผ ๋ถˆํ™•์‹ค์„ฑ์„ ์ˆ˜๋ฐ˜ํ•œ๋‹ค๋Š” ์ ์„ ์œ ์˜ํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
These forward-looking statements are intended to qualify for the Safe Harbor from liability established by the Private Series Litigation Reform Act of 1995. All statements made on this call today, other than statements of historical fact, are forward-looking statements and improvements regarding our ability to respond to the macroeconomic environment and the impacts on our business and operating results, including changes to global trade policy and fluctuations in foreign currency exchange rates.์ด๋Ÿฌํ•œ ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ ์€ 1995๋…„ ์‚ฌ๋ชจ์ฆ๊ถŒ์†Œ์†ก๊ฐœํ˜๋ฒ•์— ์˜ํ•ด ์„ค์ •๋œ ์ฑ…์ž„ ๋ฉด์ฑ… ์กฐํ•ญ(Safe Harbor)์˜ ์ ์šฉ์„ ๋ฐ›๊ธฐ ์œ„ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ด ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—์„œ ์ด๋ฃจ์–ด์ง„ ๋ชจ๋“  ์ง„์ˆ  ์ค‘ ์—ญ์‚ฌ์  ์‚ฌ์‹ค์— ๊ด€ํ•œ ์ง„์ˆ ์„ ์ œ์™ธํ•˜๊ณ ๋Š” ๋ชจ๋‘ ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ ์ด๋ฉฐ, ๊ฑฐ์‹œ๊ฒฝ์ œ ํ™˜๊ฒฝ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ๋Œ€์‘ ๋Šฅ๋ ฅ๊ณผ ๊ธ€๋กœ๋ฒŒ ๋ฌด์—ญ์ •์ฑ… ๋ณ€ํ™” ๋ฐ ์™ธํ™˜ํ™˜์œจ ๋ณ€๋™์„ ํฌํ•จํ•˜์—ฌ ๋‹น์‚ฌ์˜ ์‚ฌ์—… ๋ฐ ์˜์—…์‹ค์ ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์— ๊ด€ํ•œ ๊ฐœ์„ ์‚ฌํ•ญ๋“ค์ž…๋‹ˆ๋‹ค.
Our current and long-term strategic objectives, the performance of our brands and demand for our products; anticipated impacts from our brand, product, marketing, marketplace and distribution strategies; product development plans and the timing of product launches, changes in consumer behavior, our ability to achieve our financial outlook, including anticipated revenues, product mix, margins, expenses inventory levels, promotional activity anticipated rate at full price selling and earnings per share and our capital allocation strategy, including potential repurchase of shares.๋‹น์‚ฌ์˜ ํ˜„์žฌ ๋ฐ ์žฅ๊ธฐ ์ „๋žต์  ๋ชฉํ‘œ, ๋ธŒ๋žœ๋“œ ์„ฑ๊ณผ ๋ฐ ์ œํ’ˆ ์ˆ˜์š”, ๋ธŒ๋žœ๋“œ, ์ œํ’ˆ, ๋งˆ์ผ€ํŒ…, ์‹œ์žฅ ๋ฐ ์œ ํ†ต ์ „๋žต์œผ๋กœ๋ถ€ํ„ฐ ์˜ˆ์ƒ๋˜๋Š” ์˜ํ–ฅ, ์ œํ’ˆ ๊ฐœ๋ฐœ ๊ณ„ํš ๋ฐ ์ œํ’ˆ ์ถœ์‹œ ์‹œ๊ธฐ, ์†Œ๋น„์ž ํ–‰๋™ ๋ณ€ํ™”, ์˜ˆ์ƒ ๋งค์ถœ, ์ œํ’ˆ ๋ฏน์Šค, ๋งˆ์ง„, ๋น„์šฉ, ์žฌ๊ณ  ์ˆ˜์ค€, ํ”„๋กœ๋ชจ์…˜ ํ™œ๋™, ์ •๊ฐ€ ํŒ๋งค ์˜ˆ์ƒ ๋น„์œจ ๋ฐ ์ฃผ๋‹น์ˆœ์ด์ต์„ ํฌํ•จํ•œ ์žฌ๋ฌด ์ „๋ง ๋‹ฌ์„ฑ ๋Šฅ๋ ฅ, ๊ทธ๋ฆฌ๊ณ  ์ž ์žฌ์  ์ž์‚ฌ์ฃผ ๋งค์ž…์„ ํฌํ•จํ•œ ์ž๋ณธ ๋ฐฐ๋ถ„ ์ „๋žต์ž…๋‹ˆ๋‹ค.
Forward-looking statements made on this call represent management's current expectations and are based on information available at the time such statements are made. Forward-looking statements involve numerous known and unknown risks, uncertainties and other factors that may cause our actual results to differ materially from any results predicted, assumed or implied by the forward-looking statements. The company has explained some of these risks and uncertainties in its SEC filings, including in the Risk Factors section of its Annual Report on Form 10-K and quarterly reports on Form 10-Q.์ด๋ฒˆ ์ฝœ์—์„œ ์–ธ๊ธ‰๋œ ๋ฏธ๋ž˜์ „๋ง์ง„์ˆ ์€ ๊ฒฝ์˜์ง„์˜ ํ˜„์žฌ ๊ธฐ๋Œ€์น˜๋ฅผ ๋‚˜ํƒ€๋‚ด๋ฉฐ, ํ•ด๋‹น ์ง„์ˆ ์ด ์ด๋ฃจ์–ด์ง„ ์‹œ์ ์—์„œ ์ด์šฉ ๊ฐ€๋Šฅํ•œ ์ •๋ณด๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ํ•ฉ๋‹ˆ๋‹ค. ๋ฏธ๋ž˜์ „๋ง์ง„์ˆ ์€ ์ˆ˜๋งŽ์€ ์•Œ๋ ค์ง„ ๊ทธ๋ฆฌ๊ณ  ์•Œ๋ ค์ง€์ง€ ์•Š์€ ์œ„ํ—˜์š”์ธ, ๋ถˆํ™•์‹ค์„ฑ ๋ฐ ๊ธฐํƒ€ ์š”์ธ๋“ค์„ ํฌํ•จํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋กœ ์ธํ•ด ๋‹น์‚ฌ์˜ ์‹ค์ œ ๊ฒฐ๊ณผ๋Š” ๋ฏธ๋ž˜์ „๋ง์ง„์ˆ ์—์„œ ์˜ˆ์ธก, ๊ฐ€์ • ๋˜๋Š” ์‹œ์‚ฌ๋œ ๊ฒฐ๊ณผ์™€ ํ˜„์ €ํžˆ ๋‹ค๋ฅผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ์—ฐ์ฐจ๋ณด๊ณ ์„œ Form 10-K์˜ ์œ„ํ—˜์š”์ธ ์„น์…˜ ๋ฐ ๋ถ„๊ธฐ๋ณด๊ณ ์„œ Form 10-Q๋ฅผ ํฌํ•จํ•œ SEC ์ œ์ถœ์„œ๋ฅ˜์—์„œ ์ด๋Ÿฌํ•œ ์œ„ํ—˜์š”์ธ๊ณผ ๋ถˆํ™•์‹ค์„ฑ์— ๋Œ€ํ•ด ์„ค๋ช…ํ•œ ๋ฐ” ์žˆ์Šต๋‹ˆ๋‹ค.
Except as required by law or the listing rules of the New York Stock Exchange, the company expressly disclaims any intent or obligation to update any looking statements. Please note, as previously disclosed, the company effected a 6-for-1 board stock split during the second quarter of fiscal year 2025. The share per share and resulting financial amounts mentioned on this call have been adjusted to reflect the effectiveness of the stock split. On this call, management may be financial measures that were not prepared in accordance with generally extended accounting principles in the United States, including constant currency.๋ฒ•๋ฅ ์ด๋‚˜ ๋‰ด์š•์ฆ๊ถŒ๊ฑฐ๋ž˜์†Œ ์ƒ์žฅ ๊ทœ์ •์—์„œ ์š”๊ตฌํ•˜๋Š” ๊ฒฝ์šฐ๋ฅผ ์ œ์™ธํ•˜๊ณ , ํšŒ์‚ฌ๋Š” ์ „๋ง ๊ด€๋ จ ์ง„์ˆ ์„ ์—…๋ฐ์ดํŠธํ•  ์˜๋„๋‚˜ ์˜๋ฌด๋ฅผ ๋ช…์‹œ์ ์œผ๋กœ ๋ถ€์ธํ•ฉ๋‹ˆ๋‹ค. ์ด์ „์— ๊ณต์‹œํ•œ ๋ฐ”์™€ ๊ฐ™์ด, ํšŒ์‚ฌ๋Š” 2025 ํšŒ๊ณ„์—ฐ๋„ 2๋ถ„๊ธฐ ์ค‘์— 6๋Œ€ 1 ์ฃผ์‹๋ถ„ํ• ์„ ์‹ค์‹œํ–ˆ์Œ์„ ์•Œ๋ ค๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด๋ฒˆ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—์„œ ์–ธ๊ธ‰๋˜๋Š” ์ฃผ๋‹น ๋ฐ ๊ด€๋ จ ์žฌ๋ฌด ๊ธˆ์•ก๋“ค์€ ์ฃผ์‹๋ถ„ํ• ์˜ ํšจ๋ ฅ์„ ๋ฐ˜์˜ํ•˜์—ฌ ์กฐ์ •๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—์„œ ๊ฒฝ์˜์ง„์€ ์ผ์ •ํ™˜์œจ ๊ธฐ์ค€์„ ํฌํ•จํ•˜์—ฌ ๋ฏธ๊ตญ์˜ ์ผ๋ฐ˜์ ์œผ๋กœ ์ธ์ •๋œ ํšŒ๊ณ„์›์น™์— ๋”ฐ๋ผ ์ž‘์„ฑ๋˜์ง€ ์•Š์€ ์žฌ๋ฌด์ง€ํ‘œ๋“ค์„ ์–ธ๊ธ‰ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
In addition, the company reports comparable direct-to-consumer sales on a constant currency basis for operations that were open throughout the current and prior reporting periods. The company believes that these non-GAAP financial measures are important indicators of its operating performance because they exclude items that are unrelated to and may not be indicative of its core operating results. Please review our earnings release published today for additional information regarding our non-GAAP financial mix. With that, I'll now turn it over to Stefano. Stefano Caroti

Thanks, Erinn. Good afternoon, and thank you all for joining today's call.
๋˜ํ•œ, ํšŒ์‚ฌ๋Š” ํ˜„์žฌ ๋ฐ ์ด์ „ ๋ณด๊ณ  ๊ธฐ๊ฐ„ ๋™์•ˆ ์šด์˜๋œ ์‚ฌ์—…์žฅ์— ๋Œ€ํ•ด ์ผ์ • ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ ๋น„๊ต ๊ฐ€๋Šฅํ•œ ์ง์ ‘ ์†Œ๋น„์ž ํŒ๋งค๋ฅผ ๋ณด๊ณ ํ•ฉ๋‹ˆ๋‹ค. ํšŒ์‚ฌ๋Š” ์ด๋Ÿฌํ•œ ๋น„GAAP ์žฌ๋ฌด ์ง€ํ‘œ๋“ค์ด ํ•ต์‹ฌ ์šด์˜ ๊ฒฐ๊ณผ์™€ ๋ฌด๊ด€ํ•˜๊ฑฐ๋‚˜ ์ด๋ฅผ ๋‚˜ํƒ€๋‚ด์ง€ ์•Š์„ ์ˆ˜ ์žˆ๋Š” ํ•ญ๋ชฉ๋“ค์„ ์ œ์™ธํ•˜๊ธฐ ๋•Œ๋ฌธ์— ์šด์˜ ์„ฑ๊ณผ์˜ ์ค‘์š”ํ•œ ์ง€ํ‘œ๋ผ๊ณ  ํŒ๋‹จํ•ฉ๋‹ˆ๋‹ค. ๋น„GAAP ์žฌ๋ฌด ๊ตฌ์„ฑ์— ๋Œ€ํ•œ ์ถ”๊ฐ€ ์ •๋ณด๋Š” ์˜ค๋Š˜ ๋ฐœํ‘œ๋œ ์‹ค์  ๋ฐœํ‘œ ์ž๋ฃŒ๋ฅผ ์ฐธ์กฐํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ์ด์ œ ์Šคํ…ŒํŒŒ๋…ธ์—๊ฒŒ ๋งˆ์ดํฌ๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

์—๋ฆฐ, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์•ˆ๋…•ํ•˜์„ธ์š”, ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์—ฌํ•ด ์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
I'd like to begin by congratulating the entire Deckers organization on another exceptional year. For the full fiscal year 2025, Deckers' record performance included revenue growing 16% versus last year to just shy of $5 billion, gross margin expanding 230 basis points above last year to 57.9%, operating margins improving 200 basis points over last year to 23.6% and earnings per share increasing 30% versus last year to $6.33. We are incredibly proud of our talented team whose dedication has driven these exceptional results.๋จผ์ € ๋˜ ๋‹ค๋ฅธ ๋›ฐ์–ด๋‚œ ํ•œ ํ•ด๋ฅผ ๋ณด๋‚ธ Deckers ์กฐ์ง ์ „์ฒด์—๊ฒŒ ์ถ•ํ•˜์˜ ๋ง์”€์„ ๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „์ฒด ๊ธฐ๊ฐ„ ๋™์•ˆ Deckers์˜ ๊ธฐ๋ก์ ์ธ ์„ฑ๊ณผ๋Š” ๋งค์ถœ์ด ์ „๋…„ ๋Œ€๋น„ 16% ์ฆ๊ฐ€ํ•˜์—ฌ 50์–ต ๋‹ฌ๋Ÿฌ์— ๊ทผ์ ‘ํ–ˆ๊ณ , ๋งค์ถœ์ด์ด์ต๋ฅ ์ด ์ „๋…„ ๋Œ€๋น„ 230bp ํ™•๋Œ€๋˜์–ด 57.9%๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์˜์—…์ด์ต๋ฅ ์ด ์ „๋…„ ๋Œ€๋น„ 200bp ๊ฐœ์„ ๋˜์–ด 23.6%๋ฅผ ๋‹ฌ์„ฑํ–ˆ๊ณ , ์ฃผ๋‹น์ˆœ์ด์ต์ด ์ „๋…„ ๋Œ€๋น„ 30% ์ฆ๊ฐ€ํ•˜์—ฌ 6.33๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ•œ ๊ฒƒ์„ ํฌํ•จํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ๋ฅผ ์ด๋Œ์–ด๋‚ธ ํ—Œ์‹ ์ ์ธ ์šฐ๋ฆฌ์˜ ์žฌ๋Šฅ ์žˆ๋Š” ํŒ€์„ ๋งค์šฐ ์ž๋ž‘์Šค๋Ÿฝ๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
Our team's focus on the long term has proven to be a winning strategy, driving incredible progress over the past five years, including total company revenue growing at a compounded annual rate of 19%, HOKA adding approximately $1.9 billion of revenue, UGG adding $1 billion of revenue, gross margin expanding 600 basis points, operating margins increasing 750 basis points and delivering an EPS compound annual growth rate of 32%. These results demonstrate the strong foundation we've built and provide a powerful framework in which we continue to operate. In the nearly 4 months since our last earnings call, there's been a significant amount of uncertainty introduced as a result of shifting U.S.์ €ํฌ ํŒ€์˜ ์žฅ๊ธฐ์  ๊ด€์ ์— ๋Œ€ํ•œ ์ง‘์ค‘์€ ์„ฑ๊ณต์ ์ธ ์ „๋žต์ž„์ด ์ž…์ฆ๋˜์—ˆ์œผ๋ฉฐ, ์ง€๋‚œ 5๋…„๊ฐ„ ๋†€๋ผ์šด ์„ฑ๊ณผ๋ฅผ ์ด๋Œ์–ด๋ƒˆ์Šต๋‹ˆ๋‹ค. ์ „์ฒด ํšŒ์‚ฌ ๋งค์ถœ์ด ์—ฐํ‰๊ท  ๋ณตํ•ฉ์„ฑ์žฅ๋ฅ  19%๋กœ ์ฆ๊ฐ€ํ–ˆ๊ณ , HOKA๊ฐ€ ์•ฝ 19์–ต ๋‹ฌ๋Ÿฌ์˜ ๋งค์ถœ์„ ์ถ”๊ฐ€ํ–ˆ์œผ๋ฉฐ, UGG๊ฐ€ 10์–ต ๋‹ฌ๋Ÿฌ์˜ ๋งค์ถœ์„ ์ถ”๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด์ด์ต๋ฅ ์ด 600๋ฒ ์ด์‹œ์Šคํฌ์ธํŠธ ํ™•๋Œ€๋˜์—ˆ๊ณ , ์˜์—…์ด์ต๋ฅ ์ด 750๋ฒ ์ด์‹œ์Šคํฌ์ธํŠธ ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์ฃผ๋‹น์ˆœ์ด์ต(EPS) ์—ฐํ‰๊ท  ๋ณตํ•ฉ์„ฑ์žฅ๋ฅ  32%๋ฅผ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ๋Š” ์ €ํฌ๊ฐ€ ๊ตฌ์ถ•ํ•œ ๊ฒฌ๊ณ ํ•œ ๊ธฐ๋ฐ˜์„ ๋ณด์—ฌ์ฃผ๋ฉฐ, ์ €ํฌ๊ฐ€ ์ง€์†์ ์œผ๋กœ ์šด์˜ํ•˜๊ณ  ์žˆ๋Š” ๊ฐ•๋ ฅํ•œ ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ง€๋‚œ ์‹ค์ ๋ฐœํ‘œ ์ดํ›„ ๊ฑฐ์˜ 4๊ฐœ์›” ๋™์•ˆ, ๋ฏธ๊ตญ์˜ ๋ณ€ํ™”ํ•˜๋Š” ์ƒํ™ฉ์œผ๋กœ ์ธํ•ด ์ƒ๋‹นํ•œ ๋ถˆํ™•์‹ค์„ฑ์ด ๋„์ž…๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
trade policy. While we expect impacts to our business in fiscal 2026, we do believe that our company and brands are highly capable of responding to challenges with the ability to adapt to consumer and marketplace shifts as needed. Our disciplined approach has yielded two industry-leading brands, UGG and HOKA, each with distinct products that operate in differentiated marketplaces giving us multiple levers to adjust in this period of uncertainty.๋ฌด์—ญ ์ •์ฑ…์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. 2026 ํšŒ๊ณ„์—ฐ๋„์— ์ €ํฌ ์‚ฌ์—…์— ์˜ํ–ฅ์ด ์žˆ์„ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜์ง€๋งŒ, ์ €ํฌ ํšŒ์‚ฌ์™€ ๋ธŒ๋žœ๋“œ๋“ค์€ ํ•„์š”์— ๋”ฐ๋ผ ์†Œ๋น„์ž ๋ฐ ์‹œ์žฅ ๋ณ€ํ™”์— ์ ์‘ํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ด๋Ÿฌํ•œ ๋„์ „์— ๋Œ€์‘ํ•  ์ˆ˜ ์žˆ๋Š” ๋†’์€ ์—ญ๋Ÿ‰์„ ๊ฐ–์ถ”๊ณ  ์žˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ์ฒด๊ณ„์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์€ ์—…๊ณ„๋ฅผ ์„ ๋„ํ•˜๋Š” ๋‘ ๊ฐœ์˜ ๋ธŒ๋žœ๋“œ์ธ UGG์™€ HOKA๋ฅผ ๋งŒ๋“ค์–ด๋ƒˆ์œผ๋ฉฐ, ๊ฐ๊ฐ์€ ์ฐจ๋ณ„ํ™”๋œ ์‹œ์žฅ์—์„œ ์šด์˜๋˜๋Š” ๊ณ ์œ ํ•œ ์ œํ’ˆ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์–ด ์ด๋Ÿฌํ•œ ๋ถˆํ™•์‹ค์„ฑ์˜ ์‹œ๊ธฐ์— ์กฐ์ •ํ•  ์ˆ˜ ์žˆ๋Š” ๋‹ค์–‘ํ•œ ์ˆ˜๋‹จ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.
We are confident in our long-term strategy which remains guided by a consumer-first mindset as we see an ability to drive increased adoption of our brands through awareness building activations globally, elevating our product and creating meaningful connections to grow our consumer base well beyond today's footprint. Dedicated to being brand-led using the strength of our authenticity to continue to gain share across expanding categories, seasons and applications.์šฐ๋ฆฌ๋Š” ์†Œ๋น„์ž ์šฐ์„  ์‚ฌ๊ณ ๋ฐฉ์‹์„ ๋ฐ”ํƒ•์œผ๋กœ ํ•œ ์žฅ๊ธฐ ์ „๋žต์— ํ™•์‹ ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์ธ์ง€๋„ ์ œ๊ณ  ํ™œ๋™์„ ํ†ตํ•ด ๋ธŒ๋žœ๋“œ ์ฑ„ํƒ๋ฅ ์„ ๋†’์ด๊ณ , ์ œํ’ˆ์„ ํ–ฅ์ƒ์‹œํ‚ค๋ฉฐ, ์˜๋ฏธ ์žˆ๋Š” ์—ฐ๊ฒฐ์„ ๋งŒ๋“ค์–ด ํ˜„์žฌ ์˜์—ญ์„ ํ›จ์”ฌ ๋›ฐ์–ด๋„˜๋Š” ์†Œ๋น„์ž ๊ธฐ๋ฐ˜ ํ™•์žฅ ๋Šฅ๋ ฅ์„ ๋ณด๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ง„์ •์„ฑ์ด๋ผ๋Š” ๊ฐ•์ ์„ ํ™œ์šฉํ•˜์—ฌ ๋ธŒ๋žœ๋“œ ์ค‘์‹ฌ์œผ๋กœ ์šด์˜ํ•˜๋ฉฐ, ํ™•์žฅ๋˜๋Š” ์นดํ…Œ๊ณ ๋ฆฌ, ์‹œ์ฆŒ, ๊ทธ๋ฆฌ๊ณ  ์šฉ๋„์—์„œ ์ง€์†์ ์œผ๋กœ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋ณดํ•˜๋Š” ๋ฐ ์ „๋…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Supported by innovation-focused advancements, emphasizing our unique ability to create products that are both technical and comfortable and can command leading marketplace positions, all paired with our consistent globally driven approach that aims to balance U.S. and international, profiles as international growth outpaces U.S. growth. We also aim for a balanced channel mix of 50-50 DTC and wholesale across the company. These building blocks of growth will be enabled by our talented and creative employees and fortified by the financial and operational discipline we have demonstrated as we continue building for a bright future ahead.ํ˜์‹  ์ค‘์‹ฌ์˜ ๋ฐœ์ „์— ํž˜์ž…์–ด, ๊ธฐ์ˆ ์ ์ด๋ฉด์„œ๋„ ํŽธ์•ˆํ•œ ์ œํ’ˆ์„ ์ฐฝ์กฐํ•˜๊ณ  ์‹œ์žฅ์—์„œ ์„ ๋„์  ์ง€์œ„๋ฅผ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š” ๋‹น์‚ฌ์˜ ๊ณ ์œ ํ•œ ์—ญ๋Ÿ‰์„ ๊ฐ•์กฐํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ๊ตญ์ œ ์„ฑ์žฅ์ด ๋ฏธ๊ตญ ์„ฑ์žฅ์„ ์•ž์ง€๋ฅด๋Š” ์ƒํ™ฉ์—์„œ ๋ฏธ๊ตญ๊ณผ ํ•ด์™ธ ์‹œ์žฅ์˜ ๊ท ํ˜•์„ ๋งž์ถ”๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ•˜๋Š” ์ผ๊ด€๋œ ๊ธ€๋กœ๋ฒŒ ์ค‘์‹ฌ ์ ‘๊ทผ๋ฒ•๊ณผ ๊ฒฐํ•ฉ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋‹น์‚ฌ๋Š” ์ „์‚ฌ์ ์œผ๋กœ DTC(์ง์ ‘ ์†Œ๋น„์ž ํŒ๋งค)์™€ ๋„๋งค ์ฑ„๋„์„ 50๋Œ€ 50์œผ๋กœ ๊ท ํ˜• ์žกํžŒ ์ฑ„๋„ ๋ฏน์Šค๋ฅผ ๋ชฉํ‘œ๋กœ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์„ฑ์žฅ์˜ ๊ตฌ์„ฑ ์š”์†Œ๋“ค์€ ์žฌ๋Šฅ ์žˆ๊ณ  ์ฐฝ์˜์ ์ธ ์ง์›๋“ค์— ์˜ํ•ด ๊ฐ€๋Šฅํ•ด์งˆ ๊ฒƒ์ด๋ฉฐ, ๋ฐ์€ ๋ฏธ๋ž˜๋ฅผ ์œ„ํ•ด ์ง€์†์ ์œผ๋กœ ๊ตฌ์ถ•ํ•ด ๋‚˜๊ฐ€๋Š” ๊ณผ์ •์—์„œ ๋‹น์‚ฌ๊ฐ€ ์ž…์ฆํ•ด์˜จ ์žฌ๋ฌด์ , ์šด์˜์  ๊ทœ์œจ์— ์˜ํ•ด ๋”์šฑ ๊ฐ•ํ™”๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Steve will provide further specifics on how we're thinking about the year ahead as well as a financial recap on our fourth quarter and full fiscal year 2025. Before that, however, I'll share some brand highlights from the year just completed, and some updates on how we're looking at the future of these captivating brands. Starting with HOKA, our fastest-growing brand. Global revenue in fiscal 2025 increased 24% versus prior year to $2.2 billion. HOKA revenue growth versus last year was robust across channels and regions with wholesale revenue growing 24%, outpacing door growth, indicating share gains with existing doors as we increase brand presence.์Šคํ‹ฐ๋ธŒ๊ฐ€ ์•ž์œผ๋กœ์˜ ํ•œ ํ•ด์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ๊ตฌ์ฒด์ ์ธ ๊ณ„ํš๊ณผ 4๋ถ„๊ธฐ ๋ฐ 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „์ฒด์— ๋Œ€ํ•œ ์žฌ๋ฌด ์š”์•ฝ์„ ์ œ๊ณตํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ทธ์— ์•ž์„œ, ๋ฐฉ๊ธˆ ๋งˆ๋ฌด๋ฆฌ๋œ ํ•œ ํ•ด ๋™์•ˆ์˜ ๋ธŒ๋žœ๋“œ ํ•˜์ด๋ผ์ดํŠธ์™€ ์ด๋Ÿฌํ•œ ๋งค๋ ฅ์ ์ธ ๋ธŒ๋žœ๋“œ๋“ค์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์ „๋ง์„ ๊ณต์œ ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ๋ธŒ๋žœ๋“œ์ธ HOKA๋ถ€ํ„ฐ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. 2025 ํšŒ๊ณ„์—ฐ๋„ ๊ธ€๋กœ๋ฒŒ ๋งค์ถœ์€ ์ „๋…„ ๋Œ€๋น„ 24% ์ฆ๊ฐ€ํ•œ 22์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ „๋…„ ๋Œ€๋น„ HOKA ๋งค์ถœ ์„ฑ์žฅ์€ ๋ชจ๋“  ์ฑ„๋„๊ณผ ์ง€์—ญ์—์„œ ๊ฒฌ๊ณ ํ–ˆ์œผ๋ฉฐ, ๋„๋งค ๋งค์ถœ์ด 24% ์„ฑ์žฅํ•˜์—ฌ ๋งค์žฅ ์ˆ˜ ์ฆ๊ฐ€๋ฅผ ์ƒํšŒํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ธŒ๋žœ๋“œ ์ž…์ง€๋ฅผ ํ™•๋Œ€ํ•˜๋ฉด์„œ ๊ธฐ์กด ๋งค์žฅ์—์„œ์˜ ์ ์œ ์œจ ์ฆ๊ฐ€๋ฅผ ๋‚˜ํƒ€๋‚ด๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
DTC revenue increasing 23% driven by continued global gains in consumer acquisition and retention. International revenue expanding 39% and now representing 34% of global revenue, up from 30% last year. And U.S. revenue rising 17%, now totaling just under $1.5 billion. The HOKA brand success across channels and regions continues to benefit from efforts to build brand awareness around the world. According to our most recent proprietary brand awareness survey, consumer awareness of HOKA in the U.S. has now reached 50%, which is a 25% increase from the same point in time last year.DTC ๋งค์ถœ์€ ์ง€์†์ ์ธ ๊ธ€๋กœ๋ฒŒ ๊ณ ๊ฐ ํ™•๋ณด ๋ฐ ์œ ์ง€์— ํž˜์ž…์–ด 23% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œ ๋งค์ถœ์€ 39% ํ™•๋Œ€๋˜์–ด ํ˜„์žฌ ๊ธ€๋กœ๋ฒŒ ๋งค์ถœ์˜ 34%๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ์ž‘๋…„ 30%์—์„œ ์ƒ์Šนํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตญ ๋งค์ถœ์€ 17% ์ฆ๊ฐ€ํ•˜์—ฌ ํ˜„์žฌ ์ด 15์–ต ๋‹ฌ๋Ÿฌ์— ๊ทผ์ ‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA ๋ธŒ๋žœ๋“œ์˜ ์ฑ„๋„ ๋ฐ ์ง€์—ญ ์ „๋ฐ˜์— ๊ฑธ์นœ ์„ฑ๊ณต์€ ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„๋ฅผ ๊ตฌ์ถ•ํ•˜๋ ค๋Š” ๋…ธ๋ ฅ์˜ ํ˜œํƒ์„ ์ง€์†์ ์œผ๋กœ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ ์ตœ๊ทผ ์ž์ฒด ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„ ์กฐ์‚ฌ์— ๋”ฐ๋ฅด๋ฉด, ๋ฏธ๊ตญ ๋‚ด HOKA์— ๋Œ€ํ•œ ์†Œ๋น„์ž ์ธ์ง€๋„๋Š” ํ˜„์žฌ 50%์— ๋„๋‹ฌํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ž‘๋…„ ๊ฐ™์€ ์‹œ์  ๋Œ€๋น„ 25% ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค.
And across international markets, awareness has increased to an average of approximately 30%, which is up from approximately 20% at this point last year. This represents meaningful progress in our continued journey to build HOKA into a leading global performance brand, achieved primarily through deepening our global investments in brand building initiatives, adding points of distribution across key markets and most importantly, drive innovation with product newness and technology upgrades. Opening HOKA retail stores in influential locations contributes to this progress and demonstrates our commitment to brand building efforts.๊ทธ๋ฆฌ๊ณ  ํ•ด์™ธ ์‹œ์žฅ ์ „๋ฐ˜์— ๊ฑธ์ณ ์ธ์ง€๋„๋Š” ํ‰๊ท  ์•ฝ 30%๋กœ ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ž‘๋…„ ๊ฐ™์€ ์‹œ์ ์˜ ์•ฝ 20%์—์„œ ์ƒ์Šนํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ์ด๋Š” HOKA๋ฅผ ์„ ๋„์ ์ธ ๊ธ€๋กœ๋ฒŒ ํผํฌ๋จผ์Šค ๋ธŒ๋žœ๋“œ๋กœ ๊ตฌ์ถ•ํ•˜๊ธฐ ์œ„ํ•œ ์ง€์†์ ์ธ ์—ฌ์ •์—์„œ ์˜๋ฏธ ์žˆ๋Š” ์ง„์ „์„ ๋‚˜ํƒ€๋‚ด๋ฉฐ, ์ฃผ๋กœ ๋ธŒ๋žœ๋“œ ๊ตฌ์ถ• ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์— ๋Œ€ํ•œ ๊ธ€๋กœ๋ฒŒ ํˆฌ์ž ํ™•๋Œ€, ์ฃผ์š” ์‹œ์žฅ ์ „๋ฐ˜์˜ ์œ ํ†ต๋ง ํ™•์ถฉ, ๊ทธ๋ฆฌ๊ณ  ๊ฐ€์žฅ ์ค‘์š”ํ•˜๊ฒŒ๋Š” ์‹ ์ œํ’ˆ๊ณผ ๊ธฐ์ˆ  ์—…๊ทธ๋ ˆ์ด๋“œ๋ฅผ ํ†ตํ•œ ํ˜์‹  ์ถ”์ง„์„ ํ†ตํ•ด ๋‹ฌ์„ฑ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์˜ํ–ฅ๋ ฅ ์žˆ๋Š” ์ž…์ง€์— HOKA ๋ฆฌํ…Œ์ผ ๋งค์žฅ์„ ๊ฐœ์ ํ•˜๋Š” ๊ฒƒ์€ ์ด๋Ÿฌํ•œ ์ง„์ „์— ๊ธฐ์—ฌํ•˜๋ฉฐ ๋ธŒ๋žœ๋“œ ๊ตฌ์ถ• ๋…ธ๋ ฅ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์˜์ง€๋ฅผ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.
Just a few weeks ago, I was able to attend the grand opening of our newest HOKA flagship store in Shanghai. This first visit flagship, which were more appropriately labeling and experience center is the highest and most comprehensive expression of HOKA to-date. The HOKA Experience Center features a high-tech testing lab open to our consumers, a shoe personalization station, a community hub for hosting unique consumer experiences, exclusive products and much, much more. I saw firsthand the enthusiasm from people exploring the store immersed in the origins of HOKA throughout as they experience the full breadth of the brand's innovative products.๋ถˆ๊ณผ ๋ช‡ ์ฃผ ์ „, ์ €๋Š” ์ƒํ•˜์ด์— ์ƒˆ๋กญ๊ฒŒ ๋ฌธ์„ ์—ฐ HOKA ํ”Œ๋ž˜๊ทธ์‹ญ ์Šคํ† ์–ด์˜ ๊ทธ๋žœ๋“œ ์˜คํ”„๋‹์— ์ฐธ์„ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด ์ฒซ ๋ฒˆ์งธ ๋ฐฉ๋ฌธํ˜• ํ”Œ๋ž˜๊ทธ์‹ญ ์Šคํ† ์–ด๋Š” ๋” ์ •ํ™•ํžˆ ํ‘œํ˜„ํ•˜์ž๋ฉด ์ฒดํ—˜ ์„ผํ„ฐ๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์ง€๊ธˆ๊นŒ์ง€ HOKA์˜ ๊ฐ€์žฅ ๋†’์€ ์ˆ˜์ค€์ด์ž ๊ฐ€์žฅ ํฌ๊ด„์ ์ธ ํ‘œํ˜„์ด๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. HOKA ์ฒดํ—˜ ์„ผํ„ฐ๋Š” ์†Œ๋น„์ž๋“ค์—๊ฒŒ ๊ฐœ๋ฐฉ๋œ ํ•˜์ดํ…Œํฌ ํ…Œ์ŠคํŒ… ๋žฉ, ์‹ ๋ฐœ ๊ฐœ์ธ ๋งž์ถค ์Šคํ…Œ์ด์…˜, ๋…ํŠนํ•œ ์†Œ๋น„์ž ๊ฒฝํ—˜์„ ์ œ๊ณตํ•˜๋Š” ์ปค๋ฎค๋‹ˆํ‹ฐ ํ—ˆ๋ธŒ, ๋…์  ์ œํ’ˆ ๋“ฑ ํ›จ์”ฌ ๋” ๋งŽ์€ ๊ฒƒ๋“ค์„ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” ๋งค์žฅ์„ ๋‘˜๋Ÿฌ๋ณด๋ฉฐ HOKA์˜ ๊ธฐ์›์— ๋ชฐ์ž…ํ•˜๊ณ  ๋ธŒ๋žœ๋“œ์˜ ํ˜์‹ ์ ์ธ ์ œํ’ˆ๋“ค์˜ ์ „์ฒด ๋ฒ”์œ„๋ฅผ ๊ฒฝํ—˜ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์˜ ์—ด์ •์„ ์ง์ ‘ ๋ชฉ๊ฒฉํ–ˆ์Šต๋‹ˆ๋‹ค.
We're still in the early stages of building out the HOKA brand's physical DTC presence, this experience center gives us a concept of engaging elements to deploy in future locations over time. At the same time, we continue to leverage our value wholesale partners to further expand the HOKA brand's in-store presence. As you view the progress in awareness, both in the U.S. and internationally, as inflection points that indicate a growing appetite for a wider HOKA distribution. Further, the HOKA brand continues to level up both global brand campaigns and major product launches.์ €ํฌ๋Š” ์•„์ง HOKA ๋ธŒ๋žœ๋“œ์˜ ๋ฌผ๋ฆฌ์  DTC ๋งค์žฅ ๊ตฌ์ถ• ์ดˆ๊ธฐ ๋‹จ๊ณ„์— ์žˆ์œผ๋ฉฐ, ์ด ์ฒดํ—˜ ์„ผํ„ฐ๋Š” ํ–ฅํ›„ ๋งค์žฅ ์ „๊ฐœ ์‹œ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ณ ๊ฐ ์ฐธ์—ฌ ์š”์†Œ๋“ค์— ๋Œ€ํ•œ ๊ฐœ๋…์„ ์ œ๊ณตํ•ด ์ค๋‹ˆ๋‹ค. ๋™์‹œ์— ์ €ํฌ๋Š” ๊ฐ€์น˜ ์žˆ๋Š” ๋„๋งค ํŒŒํŠธ๋„ˆ๋“ค์„ ์ง€์†์ ์œผ๋กœ ํ™œ์šฉํ•˜์—ฌ HOKA ๋ธŒ๋žœ๋“œ์˜ ๋งค์žฅ ๋‚ด ์ž…์ง€๋ฅผ ๋”์šฑ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ๊ณผ ํ•ด์™ธ ๋ชจ๋‘์—์„œ ์ธ์ง€๋„ ํ–ฅ์ƒ์„ ๋ณด์‹œ๋ฉด, ์ด๋Š” HOKA ์œ ํ†ต๋ง ํ™•๋Œ€์— ๋Œ€ํ•œ ์ˆ˜์š” ์ฆ๊ฐ€๋ฅผ ๋‚˜ํƒ€๋‚ด๋Š” ๋ณ€๊ณก์ ์œผ๋กœ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ HOKA ๋ธŒ๋žœ๋“œ๋Š” ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ ์บ ํŽ˜์ธ๊ณผ ์ฃผ์š” ์ œํ’ˆ ์ถœ์‹œ ๋ชจ๋‘์—์„œ ์ง€์†์ ์œผ๋กœ ์ˆ˜์ค€์„ ๋†’์—ฌ๊ฐ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
The recent everybody Bondi campaign, our most successful globally integrated campaign to-date, reached a massive audience, generating record levels of impressions and widespread press coverage around global markets. On the product front, HOKA made great strides in fiscal '25 with key advancements, including introducing category defining technology for pinnacle athletes with Cielo X1 and Tecton X, continuing to elevate well-established franchises with technology upgrades to the Bondi, Clifton and Mach, and diversifying the assortment and marketplace with all new innovation, specialty focused differentiation in the Skyward X and Skyflow.์ตœ๊ทผ ์ง„ํ–‰๋œ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์„ ์œ„ํ•œ ๋ณธ๋””(everybody Bondi) ์บ ํŽ˜์ธ์€ ํ˜„์žฌ๊นŒ์ง€ ๊ฐ€์žฅ ์„ฑ๊ณต์ ์ธ ๊ธ€๋กœ๋ฒŒ ํ†ตํ•ฉ ์บ ํŽ˜์ธ์œผ๋กœ, ๋Œ€๊ทœ๋ชจ ๊ณ ๊ฐ์ธต์— ๋„๋‹ฌํ•˜์—ฌ ๊ธฐ๋ก์ ์ธ ๋…ธ์ถœ ์ˆ˜์ค€์„ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ ์ „ ์„ธ๊ณ„ ์‹œ์žฅ์—์„œ ๊ด‘๋ฒ”์œ„ํ•œ ์–ธ๋ก  ๋ณด๋„๋ฅผ ์ด๋Œ์–ด๋ƒˆ์Šต๋‹ˆ๋‹ค. ์ œํ’ˆ ๋ถ€๋ฌธ์—์„œ HOKA๋Š” 25ํšŒ๊ณ„์—ฐ๋„์— ์ฃผ์š” ๋ฐœ์ „์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” Cielo X1๊ณผ Tecton X๋ฅผ ํ†ตํ•ด ์ •์ƒ๊ธ‰ ์šด๋™์„ ์ˆ˜๋“ค์„ ์œ„ํ•œ ์นดํ…Œ๊ณ ๋ฆฌ ์ •์˜ ๊ธฐ์ˆ ์„ ๋„์ž…ํ•˜๊ณ , ๋ณธ๋””, ํด๋ฆฌํ”„ํ„ด, ๋งˆํ•˜ ์ œํ’ˆ๊ตฐ์— ๊ธฐ์ˆ  ์—…๊ทธ๋ ˆ์ด๋“œ๋ฅผ ํ†ตํ•ด ์ž˜ ํ™•๋ฆฝ๋œ ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ์ง€์†์ ์œผ๋กœ ํ–ฅ์ƒ์‹œํ‚ค๋ฉฐ, Skyward X์™€ Skyflow์—์„œ ์™„์ „ํžˆ ์ƒˆ๋กœ์šด ํ˜์‹ ๊ณผ ์ „๋ฌธ ๋ถ„์•ผ ์ค‘์‹ฌ์˜ ์ฐจ๋ณ„ํ™”๋ฅผ ํ†ตํ•ด ์ œํ’ˆ ๊ตฌ์„ฑ๊ณผ ์‹œ์žฅ ์˜์—ญ์„ ๋‹ค์–‘ํ™”ํ•œ ๊ฒƒ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค.
Through our most advanced innovation to date, including material and foam enhancements and unique geometries, the brand is expanding the aperture of consumer adoption. HOKA now has 5 franchises that each deliver more than $100 million of global revenue, reflecting the power of the brand's top models and strength of the assortment overall. As many of you are aware, two of these top revenue-driving franchises are Bondi and Clifton, both of which are in the midst of model upgrades with Bondi 9 having launched in January and Clifton 10 in April.์†Œ์žฌ ๋ฐ ํผ ๊ฐœ์„ ๊ณผ ๋…ํŠนํ•œ ๊ธฐํ•˜ํ•™์  ๊ตฌ์กฐ๋ฅผ ํฌํ•จํ•œ ํ˜„์žฌ๊นŒ์ง€ ๊ฐ€์žฅ ์ง„๋ณด๋œ ํ˜์‹ ์„ ํ†ตํ•ด, ์ด ๋ธŒ๋žœ๋“œ๋Š” ์†Œ๋น„์ž ์ฑ„ํƒ์˜ ํญ์„ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA๋Š” ํ˜„์žฌ ๊ฐ๊ฐ 1์–ต ๋‹ฌ๋Ÿฌ ์ด์ƒ์˜ ๊ธ€๋กœ๋ฒŒ ๋งค์ถœ์„ ์ฐฝ์ถœํ•˜๋Š” 5๊ฐœ์˜ ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ๋ธŒ๋žœ๋“œ ์ฃผ๋ ฅ ๋ชจ๋ธ๋“ค์˜ ํŒŒ์›Œ์™€ ์ „์ฒด ์ œํ’ˆ ๋ผ์ธ์—…์˜ ๊ฐ•์ ์„ ๋ฐ˜์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งŽ์€ ๋ถ„๋“ค์ด ์•„์‹œ๋‹ค์‹œํ”ผ, ์ด๋Ÿฌํ•œ ์ฃผ์š” ๋งค์ถœ ๊ฒฌ์ธ ํ”„๋žœ์ฐจ์ด์ฆˆ ์ค‘ ๋‘ ๊ฐœ๋Š” Bondi์™€ Clifton์œผ๋กœ, ๋‘ ์ œํ’ˆ ๋ชจ๋‘ ํ˜„์žฌ ๋ชจ๋ธ ์—…๊ทธ๋ ˆ์ด๋“œ๊ฐ€ ์ง„ํ–‰ ์ค‘์ด๋ฉฐ Bondi 9๋Š” 1์›”์—, Clifton 10์€ 4์›”์— ์ถœ์‹œ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
The response and feedback from our wholesale partners has been extremely positive on both franchises with great appreciation from the enhanced ride and fit of these new models. Over the next 3 weeks expect HOKA to continue delighting consumers with compelling product upgrades in the race, road and trail categories, including Rocket X 3 designed for the highest-performing athletes to set in a pace. Arahi 8, a highly anticipated redesign for most popular motion-controlled road running franchise Mafate 5, crafted to absorb the trails impact on the underfoot through unique cushioning. We are very, very confident these new models will resonate well with consumers around the world.๋„๋งค ํŒŒํŠธ๋„ˆ๋“ค๋กœ๋ถ€ํ„ฐ์˜ ๋ฐ˜์‘๊ณผ ํ”ผ๋“œ๋ฐฑ์€ ๋‘ ํ”„๋žœ์ฐจ์ด์ฆˆ ๋ชจ๋‘์—์„œ ๋งค์šฐ ๊ธ์ •์ ์ด์—ˆ์œผ๋ฉฐ, ์ด๋Ÿฌํ•œ ์‹ ์ œํ’ˆ๋“ค์˜ ํ–ฅ์ƒ๋œ ๋ผ์ด๋”ฉ๊ฐ๊ณผ ํ•์— ๋Œ€ํ•ด ํฐ ํ˜ธํ‰์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ 3์ฃผ ๋™์•ˆ HOKA๋Š” ๋ ˆ์ด์Šค, ๋กœ๋“œ, ํŠธ๋ ˆ์ผ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ๋งค๋ ฅ์ ์ธ ์ œํ’ˆ ์—…๊ทธ๋ ˆ์ด๋“œ๋ฅผ ํ†ตํ•ด ์†Œ๋น„์ž๋“ค์„ ์ง€์†์ ์œผ๋กœ ๋งŒ์กฑ์‹œํ‚ฌ ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ์ตœ๊ณ  ์„ฑ๋Šฅ์˜ ์šด๋™์„ ์ˆ˜๋“ค์ด ํŽ˜์ด์Šค๋ฅผ ์„ค์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ์„ค๊ณ„๋œ Rocket X 3, ๊ฐ€์žฅ ์ธ๊ธฐ ์žˆ๋Š” ๋ชจ์…˜ ์ปจํŠธ๋กค ๋กœ๋“œ ๋Ÿฌ๋‹ ํ”„๋žœ์ฐจ์ด์ฆˆ์˜ ๋งค์šฐ ๊ธฐ๋Œ€๋˜๋Š” ์žฌ์„ค๊ณ„ ๋ชจ๋ธ์ธ Arahi 8, ๊ทธ๋ฆฌ๊ณ  ๋…ํŠนํ•œ ์ฟ ์…”๋‹์„ ํ†ตํ•ด ํŠธ๋ ˆ์ผ์˜ ์ถฉ๊ฒฉ์„ ๋ฐœ๋ฐ‘์—์„œ ํก์ˆ˜ํ•˜๋„๋ก ์ œ์ž‘๋œ Mafate 5๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด๋Ÿฌํ•œ ์‹ ์ œํ’ˆ๋“ค์ด ์ „ ์„ธ๊ณ„ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ํฐ ํ˜ธ์‘์„ ์–ป์„ ๊ฒƒ์ด๋ผ๊ณ  ๋งค์šฐ ํ™•์‹ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
I would like to thank and congratulate the entire HOKA team on another incredible year. Looking ahead, the global addressable market for HOKA continues to expand as more people are adopting active lifestyles. We see this as an opportunity to increase the brand's market share through a relentless focus on innovation across broader use cases. We like to say that we are in the early miles of a long distance run for the powerful performance brand. With our global markets, in different stages of the journey. In the United States, we developed a successful playbook that built HOKA into a top-performing brand in specialty distribution.๋†€๋ผ์šด ํ•œ ํ•ด๋ฅผ ๋ณด๋‚ธ HOKA ํŒ€ ์ „์ฒด์—๊ฒŒ ๊ฐ์‚ฌ์™€ ์ถ•ํ•˜์˜ ๋ง์”€์„ ๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์•ž์„ ๋‚ด๋‹ค๋ณด๋ฉด, ๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ํ™œ๋™์ ์ธ ๋ผ์ดํ”„์Šคํƒ€์ผ์„ ์ฑ„ํƒํ•จ์— ๋”ฐ๋ผ HOKA์˜ ๊ธ€๋กœ๋ฒŒ ์ž ์žฌ ์‹œ์žฅ์ด ๊ณ„์† ํ™•๋Œ€๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด๋ฅผ ๋” ๊ด‘๋ฒ”์œ„ํ•œ ์‚ฌ์šฉ ์‚ฌ๋ก€์— ๊ฑธ์นœ ํ˜์‹ ์— ๋Œ€ํ•œ ๋Š์ž„์—†๋Š” ์ง‘์ค‘์„ ํ†ตํ•ด ๋ธŒ๋žœ๋“œ์˜ ์‹œ์žฅ ์ ์œ ์œจ์„ ๋†’์ผ ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๊ฐ•๋ ฅํ•œ ํผํฌ๋จผ์Šค ๋ธŒ๋žœ๋“œ๋ฅผ ์œ„ํ•œ ์žฅ๊ฑฐ๋ฆฌ ๋‹ฌ๋ฆฌ๊ธฐ์˜ ์ดˆ๋ฐ˜ ๊ตฌ๊ฐ„์— ์žˆ๋‹ค๊ณ  ๋งํ•˜๊ณค ํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ์˜ ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ๋“ค์€ ๊ฐ๊ฐ ๋‹ค๋ฅธ ์—ฌ์ •์˜ ๋‹จ๊ณ„์— ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์—์„œ๋Š” HOKA๋ฅผ ์ „๋ฌธ ์œ ํ†ต ๋ถ„์•ผ์˜ ์ตœ๊ณ  ์„ฑ๊ณผ ๋ธŒ๋žœ๋“œ๋กœ ๊ตฌ์ถ•ํ•œ ์„ฑ๊ณต์ ์ธ ํ”Œ๋ ˆ์ด๋ถ์„ ๊ฐœ๋ฐœํ–ˆ์Šต๋‹ˆ๋‹ค.
Drives acquisition in the brand's DTC channel as consumers have the ability to engage with the full breadth of the product assortment, increase opportunities for new consumers to discover and experience HOKA to select wholesale expansion as brand awareness grows. We continue to see substantial U.S. mature opportunities ahead through control distribution increases, expanded categories, replenishment and further consumer acquisition in the DTC channel. HOKA is still emerging across international markets, with our view that EMEA and China are the brand's two largest direct percentage growth drivers in the near term, aided by due contributions in other markets.๋ธŒ๋žœ๋“œ์˜ DTC ์ฑ„๋„์—์„œ ๊ณ ๊ฐ ํ™•๋ณด๋ฅผ ์ด‰์ง„ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์†Œ๋น„์ž๋“ค์ด ์ „์ฒด ์ œํ’ˆ ๊ตฌ์ƒ‰๊ณผ ์ ‘์ด‰ํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ๊ฐ–์ถ”๊ณ  ์žˆ๊ณ , ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„๊ฐ€ ์ฆ๊ฐ€ํ•จ์— ๋”ฐ๋ผ ์ƒˆ๋กœ์šด ์†Œ๋น„์ž๋“ค์ด HOKA๋ฅผ ๋ฐœ๊ฒฌํ•˜๊ณ  ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋ฅผ ๋Š˜๋ ค ์„ ๋ณ„์ ์ธ ๋„๋งค ํ™•์žฅ์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ํ†ต์ œ๋œ ์œ ํ†ต ์ฆ๊ฐ€, ํ™•์žฅ๋œ ์นดํ…Œ๊ณ ๋ฆฌ, ์žฌ๋ณด์ถฉ ๋ฐ DTC ์ฑ„๋„์—์„œ์˜ ์ถ”๊ฐ€์ ์ธ ์†Œ๋น„์ž ํ™•๋ณด๋ฅผ ํ†ตํ•ด ๋ฏธ๊ตญ์—์„œ ์ƒ๋‹นํ•œ ์„ฑ์ˆ™ ๊ธฐํšŒ๊ฐ€ ์•ž์— ์žˆ๋‹ค๊ณ  ๊ณ„์† ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA๋Š” ๊ตญ์ œ ์‹œ์žฅ์—์„œ ์—ฌ์ „ํžˆ ์‹ ํฅ ๋‹จ๊ณ„์— ์žˆ์œผ๋ฉฐ, ๋‹ค๋ฅธ ์‹œ์žฅ์—์„œ์˜ ์ ์ ˆํ•œ ๊ธฐ์—ฌ์— ํž˜์ž…์–ด EMEA์™€ ์ค‘๊ตญ์ด ๋‹จ๊ธฐ์ ์œผ๋กœ ๋ธŒ๋žœ๋“œ์˜ ๊ฐ€์žฅ ํฐ ๋‘ ์ง์ ‘ ์„ฑ์žฅ๋ฅ  ๋™๋ ฅ์ด ๋  ๊ฒƒ์ด๋ผ๋Š” ๊ฒฌํ•ด๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In EMEA, HOKA is moving up brand rankings with our specialty partners in the U.K., Germany, France and Italy. It's one of the fast-growing athletic footwear brands with key influential supporting good retailers and is expanding its presence with key lifestyle athletic partners as the brand gains recognition with the consumer. In China, HOKA increasing its partner footprint in key cities with strong local operators resonating as a premium performance brand online with a high degree of full price selling, gaining share in major road races in the region and altogether building strong community engagement through local investments, partnerships and athlete sponsorships.EMEA ์ง€์—ญ์—์„œ HOKA๋Š” ์˜๊ตญ, ๋…์ผ, ํ”„๋ž‘์Šค, ์ดํƒˆ๋ฆฌ์•„์˜ ์ „๋ฌธ ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ํ•จ๊ป˜ ๋ธŒ๋žœ๋“œ ์ˆœ์œ„๋ฅผ ์ƒ์Šน์‹œํ‚ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA๋Š” ์ฃผ์š” ์˜ํ–ฅ๋ ฅ ์žˆ๋Š” ์šฐ์ˆ˜ ๋ฆฌํ…Œ์ผ๋Ÿฌ๋“ค์˜ ์ง€์›์„ ๋ฐ›์œผ๋ฉฐ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ์šด๋™ํ™” ๋ธŒ๋žœ๋“œ ์ค‘ ํ•˜๋‚˜์ด๋ฉฐ, ๋ธŒ๋žœ๋“œ๊ฐ€ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ์ธ์ง€๋„๋ฅผ ์–ป์–ด๊ฐ์— ๋”ฐ๋ผ ์ฃผ์š” ๋ผ์ดํ”„์Šคํƒ€์ผ ์šด๋™ ํŒŒํŠธ๋„ˆ๋“ค๊ณผ์˜ ์ž…์ง€๋ฅผ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ค‘๊ตญ์—์„œ๋Š” HOKA๊ฐ€ ์ฃผ์š” ๋„์‹œ์˜ ๊ฐ•๋ ฅํ•œ ํ˜„์ง€ ์šด์˜์—…์ฒด๋“ค๊ณผ ํŒŒํŠธ๋„ˆ ๋„คํŠธ์›Œํฌ๋ฅผ ํ™•์žฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋†’์€ ์ •๊ฐ€ ํŒ๋งค์œจ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์˜จ๋ผ์ธ์—์„œ ํ”„๋ฆฌ๋ฏธ์—„ ํผํฌ๋จผ์Šค ๋ธŒ๋žœ๋“œ๋กœ ํ˜ธ์‘์„ ์–ป๊ณ  ์žˆ๊ณ , ์ง€์—ญ ๋‚ด ์ฃผ์š” ๋„๋กœ ๊ฒฝ์ฃผ์—์„œ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๋ฉฐ, ํ˜„์ง€ ํˆฌ์ž, ํŒŒํŠธ๋„ˆ์‹ญ, ์„ ์ˆ˜ ํ›„์›์„ ํ†ตํ•ด ์ „๋ฐ˜์ ์œผ๋กœ ๊ฐ•๋ ฅํ•œ ์ปค๋ฎค๋‹ˆํ‹ฐ ์ฐธ์—ฌ๋ฅผ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Through the strength of these markets, we expect to drive higher proportional international growth in relation to the U.S. as we aim for regional parity, but realize this will take time as HOKA continued to expand in America. Globally, we remain committed to bringing more consumers to the starting line. While the origins of HOKA were primarily rooted in highly technical applications, the global consumer today has found HOKA to be much more than just the most comfortable issue to where for running down mountains. With the running 50 miles, a 5,000, a brisk quack around the block or simply a desire to be more comfortable in everyday life.์ด๋Ÿฌํ•œ ์‹œ์žฅ์˜ ๊ฐ•์ ์„ ํ†ตํ•ด ์ง€์—ญ๋ณ„ ๊ท ํ˜•์„ ๋ชฉํ‘œ๋กœ ํ•˜๋ฉด์„œ ๋ฏธ๊ตญ ๋Œ€๋น„ ๊ตญ์ œ ์‹œ์žฅ์—์„œ ๋” ๋†’์€ ๋น„๋ก€์  ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜์ง€๋งŒ, HOKA๊ฐ€ ๋ฏธ๊ตญ์—์„œ ์ง€์†์ ์œผ๋กœ ํ™•์žฅํ•˜๊ณ  ์žˆ๋Š” ๋งŒํผ ์ด๋Š” ์‹œ๊ฐ„์ด ๊ฑธ๋ฆด ๊ฒƒ์ž„์„ ์ธ์‹ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์šฐ๋ฆฌ๋Š” ๋” ๋งŽ์€ ์†Œ๋น„์ž๋“ค์„ ์ถœ๋ฐœ์„ ์œผ๋กœ ์ด๋Œ์–ด๋‚ด๋Š” ๋ฐ ์ „๋…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA์˜ ๊ธฐ์›์ด ์ฃผ๋กœ ๊ณ ๋„์˜ ๊ธฐ์ˆ ์  ์šฉ๋„์— ๋ฟŒ๋ฆฌ๋ฅผ ๋‘๊ณ  ์žˆ์—ˆ์ง€๋งŒ, ์˜ค๋Š˜๋‚  ์ „ ์„ธ๊ณ„ ์†Œ๋น„์ž๋“ค์€ HOKA๊ฐ€ ์‚ฐ์„ ๋‹ฌ๋ ค ๋‚ด๋ ค๊ฐ€๋Š” ๋ฐ ์ฐฉ์šฉํ•˜๋Š” ๊ฐ€์žฅ ํŽธ์•ˆํ•œ ์‹ ๋ฐœ ๊ทธ ์ด์ƒ์˜ ์˜๋ฏธ๋ฅผ ๊ฐ€์ง„๋‹ค๋Š” ๊ฒƒ์„ ๋ฐœ๊ฒฌํ–ˆ์Šต๋‹ˆ๋‹ค. 50๋งˆ์ผ ๋‹ฌ๋ฆฌ๊ธฐ, 5,000๋ฏธํ„ฐ ๋‹ฌ๋ฆฌ๊ธฐ, ๋™๋„ค ํ•œ ๋ฐ”ํ€ด ๋น ๋ฅธ ์‚ฐ์ฑ…, ๋˜๋Š” ๋‹จ์ˆœํžˆ ์ผ์ƒ์ƒํ™œ์—์„œ ๋” ํŽธ์•ˆํ•จ์„ ์›ํ•˜๋Š” ์š•๊ตฌ์— ์ด๋ฅด๊ธฐ๊นŒ์ง€ ๋ง์ž…๋‹ˆ๋‹ค.
The applications for HOKA footwear are vast and increasing. Our plan to aspire a growing audience to show up at HOKA starting line includes winning in road, developing products that allow athletes to run faster and longer with shorter recovery times. Dominating the trail, delivering disruptive innovation across different surfaces and terrains, igniting and scaling lifestyle, infusing HOKA technology and comfort into products that authentically resonate with the lifestyle consumer and accelerating fitness through lateral movement solutions that expand the use cases of our products.HOKA ์‹ ๋ฐœ์˜ ์ ์šฉ ๋ถ„์•ผ๋Š” ๊ด‘๋ฒ”์œ„ํ•˜๋ฉฐ ๊ณ„์† ํ™•๋Œ€๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA ์ถœ๋ฐœ์„ ์—์„œ ๋” ๋งŽ์€ ๊ณ ๊ฐ์ธต์„ ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•œ ์ €ํฌ ๊ณ„ํš์—๋Š” ๋กœ๋“œ ๋Ÿฌ๋‹ ๋ถ€๋ฌธ์—์„œ์˜ ์Šน๋ฆฌ, ์ฆ‰ ์šด๋™์„ ์ˆ˜๋“ค์ด ๋” ๋น ๋ฅด๊ณ  ์˜ค๋ž˜ ๋‹ฌ๋ฆด ์ˆ˜ ์žˆ์œผ๋ฉด์„œ๋„ ํšŒ๋ณต ์‹œ๊ฐ„์€ ๋‹จ์ถ•์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” ์ œํ’ˆ ๊ฐœ๋ฐœ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ํŠธ๋ ˆ์ผ ๋ถ€๋ฌธ ์žฅ์•…์„ ํ†ตํ•ด ๋‹ค์–‘ํ•œ ํ‘œ๋ฉด๊ณผ ์ง€ํ˜•์—์„œ ํŒŒ๊ดด์  ํ˜์‹ ์„ ์ œ๊ณตํ•˜๊ณ , ๋ผ์ดํ”„์Šคํƒ€์ผ ๋ถ€๋ฌธ์„ ํ™œ์„ฑํ™”ํ•˜๊ณ  ํ™•์žฅํ•˜์—ฌ HOKA์˜ ๊ธฐ์ˆ ๊ณผ ํŽธ์•ˆํ•จ์„ ๋ผ์ดํ”„์Šคํƒ€์ผ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ์ง„์ •์„ฑ ์žˆ๊ฒŒ ์–ดํ•„ํ•  ์ˆ˜ ์žˆ๋Š” ์ œํ’ˆ์— ์ ‘๋ชฉ์‹œํ‚ค๋ฉฐ, ์ €ํฌ ์ œํ’ˆ์˜ ์‚ฌ์šฉ ์‚ฌ๋ก€๋ฅผ ํ™•์žฅํ•˜๋Š” ์ธก๋ฉด ์šด๋™ ์†”๋ฃจ์…˜์„ ํ†ตํ•ด ํ”ผํŠธ๋‹ˆ์Šค ๋ถ€๋ฌธ์„ ๊ฐ€์†ํ™”ํ•˜๋Š” ๊ฒƒ์ด ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
Although we have solid presence today in the road and trail categories, we still see much more room to increase HOKA share. Lifestyle and fitness are still in their global infancy for HOKA, and we believe the brand can begin to establish meaningful market share in the years to come. HOKA has an abundance of opportunity side. And our teams are aligned on the path forward to maximize the potential of this exceptional brand for years to come. Moving to UGG, which also delivered another year of outstanding performance. Global revenue in fiscal '25 increased 13% versus last year to $2.5 billion.ํ˜„์žฌ ๋กœ๋“œ ๋ฐ ํŠธ๋ ˆ์ผ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ๊ฒฌ๊ณ ํ•œ ์ž…์ง€๋ฅผ ํ™•๋ณดํ•˜๊ณ  ์žˆ์ง€๋งŒ, HOKA์˜ ์‹œ์žฅ ์ ์œ ์œจ์„ ๋†’์ผ ์—ฌ์ง€๋Š” ์—ฌ์ „ํžˆ ํ›จ์”ฌ ๋งŽ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ๋ผ์ดํ”„์Šคํƒ€์ผ๊ณผ ํ”ผํŠธ๋‹ˆ์Šค ๋ถ€๋ฌธ์€ HOKA์—๊ฒŒ ์žˆ์–ด ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์— ์žˆ์œผ๋ฉฐ, ํ–ฅํ›„ ๋ช‡ ๋…„๊ฐ„ ์ด ๋ธŒ๋žœ๋“œ๊ฐ€ ์˜๋ฏธ ์žˆ๋Š” ์‹œ์žฅ ์ ์œ ์œจ์„ ๊ตฌ์ถ•ํ•˜๊ธฐ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ฏฟ์Šต๋‹ˆ๋‹ค. HOKA๋Š” ํ’๋ถ€ํ•œ ๊ธฐํšŒ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ ํŒ€๋“ค์€ ํ–ฅํ›„ ์ˆ˜๋…„๊ฐ„ ์ด ๋›ฐ์–ด๋‚œ ๋ธŒ๋žœ๋“œ์˜ ์ž ์žฌ๋ ฅ์„ ๊ทน๋Œ€ํ™”ํ•˜๊ธฐ ์œ„ํ•œ ์•ž์œผ๋กœ์˜ ๋ฐฉํ–ฅ์— ๋Œ€ํ•ด ์ผ์น˜๋œ ๊ฒฌํ•ด๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋˜ ๋‹ค๋ฅธ ํ•ด์— ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ๋ฅผ ๋‹ฌ์„ฑํ•œ UGG๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. 25ํšŒ๊ณ„์—ฐ๋„ ๊ธ€๋กœ๋ฒŒ ๋งค์ถœ์€ ์ „๋…„ ๋Œ€๋น„ 13% ์ฆ๊ฐ€ํ•œ 25์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
The UGG brand drove strong growth versus last year across channels and regions with wholesale revenue increasing 15%, reflecting an elevated presence with key influential retailers that are enhancing the brand's global exposure. DTC revenue rising 11% driven by continuable gains in consumer acquisitions and retention. International revenue expanding 20%, now representing 39% of global sales, up from 37% last year. And U.S. revenue growing 9%, now totaling just over $1.5 billion. UGG built a universal levers products through its iconic design and authentic brand codes that resonate across different categories.UGG ๋ธŒ๋žœ๋“œ๋Š” ๋ชจ๋“  ์ฑ„๋„๊ณผ ์ง€์—ญ์—์„œ ์ „๋…„ ๋Œ€๋น„ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ๋„๋งค ๋งค์ถœ์ด 15% ์ฆ๊ฐ€ํ–ˆ๋Š”๋ฐ, ์ด๋Š” ๋ธŒ๋žœ๋“œ์˜ ๊ธ€๋กœ๋ฒŒ ๋…ธ์ถœ์„ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ๋Š” ์ฃผ์š” ์˜ํ–ฅ๋ ฅ ์žˆ๋Š” ๋ฆฌํ…Œ์ผ๋Ÿฌ๋“ค๊ณผ์˜ ๊ฐ•ํ™”๋œ ์ž…์ง€๋ฅผ ๋ฐ˜์˜ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. DTC ๋งค์ถœ์€ ์ง€์†์ ์ธ ๊ณ ๊ฐ ํ™•๋ณด ๋ฐ ์œ ์ง€ ์„ฑ๊ณผ์— ํž˜์ž…์–ด 11% ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•ด์™ธ ๋งค์ถœ์€ 20% ํ™•๋Œ€๋˜์–ด ํ˜„์žฌ ๊ธ€๋กœ๋ฒŒ ๋งค์ถœ์˜ 39%๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ์ž‘๋…„ 37%์—์„œ ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตญ ๋งค์ถœ์€ 9% ์„ฑ์žฅํ•˜์—ฌ ํ˜„์žฌ ์ด 15์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ์กฐ๊ธˆ ๋„˜๋Š” ์ˆ˜์ค€์— ๋‹ฌํ–ˆ์Šต๋‹ˆ๋‹ค. UGG๋Š” ๋‹ค์–‘ํ•œ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ๊ณต๊ฐ์„ ๋ถˆ๋Ÿฌ์ผ์œผํ‚ค๋Š” ์ƒ์ง•์ ์ธ ๋””์ž์ธ๊ณผ ์ง„์ •์„ฑ ์žˆ๋Š” ๋ธŒ๋žœ๋“œ ์ฝ”๋“œ๋ฅผ ํ†ตํ•ด ๋ฒ”์šฉ์ ์ธ ๋ ˆ๋ฒ„๋ฆฌ์ง€ ์ œํ’ˆ์„ ๊ตฌ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค.
This is particularly evident as we look at the brand's fastest-growing styles in fiscal '25, which include the Tasman, a shoe slipper hybrid, the Ultra Mini, a low cut version of our original Classic boot, [Lowmel] (ph) lifestyle sneaker rich with that brand DNA. The Disquette platform outdoor slipper and the Goldenstar Clog, a slip on shoe with an adaptable strap for versatile wearing. These styles have a number of important traits, as they further our conviction in UGG brands growth initiatives in the year ahead, including recognizable visual identity, year round wearability, global adoption and resonance with male consumers.์ด๋Š” 25ํšŒ๊ณ„์—ฐ๋„์— ๋ธŒ๋žœ๋“œ์˜ ๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ์Šคํƒ€์ผ๋“ค์„ ์‚ดํŽด๋ณผ ๋•Œ ํŠนํžˆ ๋ช…ํ™•ํ•˜๊ฒŒ ๋“œ๋Ÿฌ๋‚ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ์‹ ๋ฐœ๊ณผ ์Šฌ๋ฆฌํผ์˜ ํ•˜์ด๋ธŒ๋ฆฌ๋“œ์ธ ํƒœ์ฆˆ๋งŒ(Tasman), ์˜ค๋ฆฌ์ง€๋„ ํด๋ž˜์‹ ๋ถ€์ธ ์˜ ๋กœ์šฐ์ปท ๋ฒ„์ „์ธ ์šธํŠธ๋ผ ๋ฏธ๋‹ˆ(Ultra Mini), ๋ธŒ๋žœ๋“œ DNA๊ฐ€ ํ’๋ถ€ํ•œ [๋กœ์šฐ๋ฉœ] ๋ผ์ดํ”„์Šคํƒ€์ผ ์Šค๋‹ˆ์ปค์ฆˆ๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ๋””์Šค์ผ“(Disquette) ํ”Œ๋žซํผ ์•„์›ƒ๋„์–ด ์Šฌ๋ฆฌํผ์™€ ๋‹ค์–‘ํ•œ ์ฐฉ์šฉ์„ ์œ„ํ•œ ์กฐ์ ˆ ๊ฐ€๋Šฅํ•œ ์ŠคํŠธ๋žฉ์ด ์žˆ๋Š” ์Šฌ๋ฆฝ์˜จ ์‹ ๋ฐœ์ธ ๊ณจ๋“ ์Šคํƒ€ ํด๋กœ๊ทธ(Goldenstar Clog)๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์Šคํƒ€์ผ๋“ค์€ ์—ฌ๋Ÿฌ ์ค‘์š”ํ•œ ํŠน์ง•์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ํ–ฅํ›„ 1๋…„๊ฐ„ UGG ๋ธŒ๋žœ๋“œ ์„ฑ์žฅ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ํ™•์‹ ์„ ๋”์šฑ ๊ฐ•ํ™”์‹œํ‚ต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ํŠน์ง•๋“ค๋กœ๋Š” ์ธ์‹ ๊ฐ€๋Šฅํ•œ ์‹œ๊ฐ์  ์•„์ด๋ดํ‹ฐํ‹ฐ, ์—ฐ์ค‘ ์ฐฉ์šฉ ๊ฐ€๋Šฅ์„ฑ, ๊ธ€๋กœ๋ฒŒ ์ฑ„ํƒ, ๊ทธ๋ฆฌ๊ณ  ๋‚จ์„ฑ ์†Œ๋น„์ž๋“ค๊ณผ์˜ ๊ณต๊ฐ๋Œ€ ํ˜•์„ฑ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
These attributes directly influence our perspective on the brand's future growth sources, which encompass elevating and expanding the global marketplace, leaning into international growth, aligned with our company's objective to reach 50% over time, increasing adoption from mail consumers and capturing the 365 opportunity to develop year-round products. We're very pleased with progress made in the early stages of our refocused men's product initiative. Some recent wins on this front include delivering our first male focused global campaign over 5 years, featuring Post Malone, launching male focused collaboration with LA based designer Maurice Cooper.์ด๋Ÿฌํ•œ ํŠน์„ฑ๋“ค์€ ๋ธŒ๋žœ๋“œ์˜ ๋ฏธ๋ž˜ ์„ฑ์žฅ ๋™๋ ฅ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ๊ด€์ ์— ์ง์ ‘์ ์ธ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋ฉฐ, ์ด๋Š” ๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค์˜ ๊ณ ๋„ํ™” ๋ฐ ํ™•์žฅ, ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ 50%์— ๋„๋‹ฌํ•˜๋ ค๋Š” ํšŒ์‚ฌ ๋ชฉํ‘œ์— ๋ถ€ํ•ฉํ•˜๋Š” ํ•ด์™ธ ์„ฑ์žฅ์— ์ง‘์ค‘, ๋‚จ์„ฑ ์†Œ๋น„์ž๋“ค์˜ ์ฑ„ํƒ๋ฅ  ์ฆ๊ฐ€, ๊ทธ๋ฆฌ๊ณ  ์—ฐ์ค‘ ์ƒํ’ˆ์„ ๊ฐœ๋ฐœํ•˜๊ธฐ ์œ„ํ•œ 365 ๊ธฐํšŒ ํฌ์ฐฉ์„ ํฌํ•จํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์žฌ์ง‘์ค‘๋œ ๋‚จ์„ฑ ์ œํ’ˆ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์˜ ์ดˆ๊ธฐ ๋‹จ๊ณ„์—์„œ ์ด๋ฃฌ ์ง„์ „์— ๋งค์šฐ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๋ถ€๋ฌธ์—์„œ์˜ ์ตœ๊ทผ ์„ฑ๊ณผ๋กœ๋Š” ํฌ์ŠคํŠธ ๋ง๋ก ์„ ๊ธฐ์šฉํ•œ 5๋…„ ๋งŒ์˜ ์ฒซ ๋‚จ์„ฑ ํƒ€๊ฒŸ ๊ธ€๋กœ๋ฒŒ ์บ ํŽ˜์ธ ์‹คํ–‰, LA ๊ธฐ๋ฐ˜ ๋””์ž์ด๋„ˆ ๋ชจ๋ฆฌ์Šค ์ฟ ํผ์™€์˜ ๋‚จ์„ฑ ํƒ€๊ฒŸ ํ˜‘์—… ๋ก ์นญ ๋“ฑ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
Exceeding product with the influential European footballer, NBA players and Hollywood A listers, earning media placement across key publications like GQ Sports, Esquire and Hypebeast. Opening an exclusive men's pop-up Selfridges in London and tripling full price sell-through of men's spring product in China during the fourth quarter, which benefited from new introductions such as Lowmel, Neumel, Tasman Lug and PeakMod. We see tremendous potential to accelerate our UGG adoption with male consumers and the team is working hard to make this a reality. Much of the UGG brands current and future success is underpinned by increasing 365 wearability.์˜ํ–ฅ๋ ฅ ์žˆ๋Š” ์œ ๋Ÿฝ ์ถ•๊ตฌ์„ ์ˆ˜, NBA ์„ ์ˆ˜๋“ค, ๊ทธ๋ฆฌ๊ณ  ํ• ๋ฆฌ์šฐ๋“œ A๊ธ‰ ์Šคํƒ€๋“ค๊ณผ์˜ ์ œํ’ˆ ํ˜‘์—…์„ ํ†ตํ•ด GQ Sports, Esquire, Hypebeast์™€ ๊ฐ™์€ ์ฃผ์š” ๋งค์ฒด์—์„œ ์–ธ๋ก  ๋…ธ์ถœ์„ ํ™•๋ณดํ–ˆ์Šต๋‹ˆ๋‹ค. ๋Ÿฐ๋˜ ์…€ํ”„๋ฆฌ์ง€์Šค์—์„œ ๋…์  ๋‚จ์„ฑ ํŒ์—…์Šคํ† ์–ด๋ฅผ ์˜คํ”ˆํ–ˆ์œผ๋ฉฐ, 4๋ถ„๊ธฐ ์ค‘๊ตญ์—์„œ ๋‚จ์„ฑ ๋ด„ ์ œํ’ˆ์˜ ์ •๊ฐ€ ํŒ๋งค์œจ์ด 3๋ฐฐ ์ฆ๊ฐ€ํ–ˆ๋Š”๋ฐ, ์ด๋Š” Lowmel, Neumel, Tasman Lug, PeakMod์™€ ๊ฐ™์€ ์‹ ์ œํ’ˆ ์ถœ์‹œ์˜ ํšจ๊ณผ์˜€์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๋‚จ์„ฑ ์†Œ๋น„์ž๋“ค์˜ UGG ๋ธŒ๋žœ๋“œ ์ˆ˜์šฉ๋„๋ฅผ ๊ฐ€์†ํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ์—„์ฒญ๋‚œ ์ž ์žฌ๋ ฅ์„ ๋ณด๊ณ  ์žˆ์œผ๋ฉฐ, ํŒ€์€ ์ด๋ฅผ ํ˜„์‹คํ™”ํ•˜๊ธฐ ์œ„ํ•ด ์—ด์‹ฌํžˆ ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. UGG ๋ธŒ๋žœ๋“œ์˜ ํ˜„์žฌ์™€ ๋ฏธ๋ž˜ ์„ฑ๊ณต์˜ ์ƒ๋‹น ๋ถ€๋ถ„์€ 365์ผ ์ฐฉ์šฉ ๊ฐ€๋Šฅ์„ฑ ์ฆ๋Œ€์— ๊ธฐ๋ฐ˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
As I mentioned earlier, the progress we are seeing with the faster-growing styles is a catalyst for continued year-round adoption, leveraging consumer insights in a collaboration with our wholesale partners, we're focused on extending the product wins we're seeing with the Tasman franchise, Golden Collection and Lowmel. To put this initiative in perspective, only about 1/4 of the UGG brand's revenue comes from our first and fourth fiscal quarters, which align with the brand's spring and summer seasonal product lines. We believe I can continue to build the shoulder periods with products that are distinctly UGG and resonate with consumers year-round.์•ž์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ์Šคํƒ€์ผ๋“ค์—์„œ ๋ณด์ด๋Š” ์ง„์ „์€ ์—ฐ์ค‘ ์ง€์†์ ์ธ ์ฑ„ํƒ์„ ์œ„ํ•œ ์ด‰๋งค์ œ ์—ญํ• ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋„๋งค ํŒŒํŠธ๋„ˆ๋“ค๊ณผ์˜ ํ˜‘๋ ฅ์„ ํ†ตํ•œ ์†Œ๋น„์ž ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ™œ์šฉํ•˜์—ฌ, ์šฐ๋ฆฌ๋Š” Tasman ํ”„๋žœ์ฐจ์ด์ฆˆ, Golden Collection, ๊ทธ๋ฆฌ๊ณ  Lowmel์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ์ œํ’ˆ ์„ฑ๊ณผ๋ฅผ ํ™•์žฅํ•˜๋Š” ๋ฐ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ๊ด€์ ์—์„œ ๋ณด๋ฉด, UGG ๋ธŒ๋žœ๋“œ ๋งค์ถœ์˜ ์•ฝ 1/4๋งŒ์ด ๋ธŒ๋žœ๋“œ์˜ ๋ด„๊ณผ ์—ฌ๋ฆ„ ์‹œ์ฆŒ ์ œํ’ˆ ๋ผ์ธ๊ณผ ์ผ์น˜ํ•˜๋Š” 1๋ถ„๊ธฐ์™€ 4๋ถ„๊ธฐ์—์„œ ๋‚˜์˜ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋šœ๋ ทํ•˜๊ฒŒ UGG๋‹ค์šฐ๋ฉด์„œ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ์—ฐ์ค‘ ์–ดํ•„ํ•  ์ˆ˜ ์žˆ๋Š” ์ œํ’ˆ๋“ค๋กœ ์–ด๊นจ ์‹œ์ฆŒ์„ ์ง€์†์ ์œผ๋กœ ๊ตฌ์ถ•ํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค.
With an increasing addressable market for the UGG brand and with global trends continuing to shift towards casualization, UGG is well positioned to gain share across geographies, categories and seasons for years to come. We have great confidence that UGG will continue to drive growth in the U.S. and further believe that the brand most significant long-term growth capture will come from international markets. UGG has proven to be highly resilient with consumers in turbulent times, and we believe the brand is well situated to deliver sustained success over the long run.UGG ๋ธŒ๋žœ๋“œ์˜ ์ž ์žฌ ์‹œ์žฅ์ด ํ™•๋Œ€๋˜๊ณ  ์žˆ๊ณ  ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์บ์ฃผ์–ผํ™” ํŠธ๋ Œ๋“œ๊ฐ€ ์ง€์†๋˜๊ณ  ์žˆ๋Š” ๊ฐ€์šด๋ฐ, UGG๋Š” ํ–ฅํ›„ ์ˆ˜๋…„๊ฐ„ ์ง€์—ญ, ์นดํ…Œ๊ณ ๋ฆฌ, ์‹œ์ฆŒ ์ „๋ฐ˜์— ๊ฑธ์ณ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•  ์ˆ˜ ์žˆ๋Š” ์œ ๋ฆฌํ•œ ์œ„์น˜์— ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” UGG๊ฐ€ ๋ฏธ๊ตญ์—์„œ ์ง€์†์ ์ธ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•  ๊ฒƒ์ด๋ผ๊ณ  ํ™•์‹ ํ•˜๋ฉฐ, ๋” ๋‚˜์•„๊ฐ€ ์ด ๋ธŒ๋žœ๋“œ์˜ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์žฅ๊ธฐ ์„ฑ์žฅ ๊ธฐํšŒ๋Š” ํ•ด์™ธ ์‹œ์žฅ์—์„œ ๋‚˜์˜ฌ ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. UGG๋Š” ๊ฒฉ๋™์˜ ์‹œ๊ธฐ์—๋„ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ๋†’์€ ํšŒ๋ณต๋ ฅ์„ ๋ณด์—ฌ์™”์œผ๋ฉฐ, ์ €ํฌ๋Š” ์ด ๋ธŒ๋žœ๋“œ๊ฐ€ ์žฅ๊ธฐ์ ์œผ๋กœ ์ง€์†์ ์ธ ์„ฑ๊ณต์„ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ์ข‹์€ ์œ„์น˜์— ์žˆ๋‹ค๊ณ  ํŒ๋‹จํ•ฉ๋‹ˆ๋‹ค.
I want to congratulate and thank the entire team for their delivery of another outstanding year, and I very much look forward to their continued success. With that, I'll hand over to Steve to provide further details on our fourth quarter and full fiscal year '25 results as well as our initial thoughts on fiscal year '26. Steve Fasching

Thanks, Stefano, and good afternoon, everyone. I would echo Stefano's commentary that highlights Decker's exceptional performance in fiscal year 2025. And as we drove our fifth consecutive year of double-digit revenue and earnings per share growth.
๋›ฐ์–ด๋‚œ ํ•œ ํ•ด๋ฅผ ๋˜๋‹ค์‹œ ์„ฑ๊ณต์ ์œผ๋กœ ๋งˆ๋ฌด๋ฆฌํ•œ ์ „์ฒด ํŒ€์—๊ฒŒ ์ถ•ํ•˜์™€ ๊ฐ์‚ฌ์˜ ๋ง์”€์„ ๋“œ๋ฆฌ๊ณ  ์‹ถ์œผ๋ฉฐ, ์•ž์œผ๋กœ๋„ ์ง€์†์ ์ธ ์„ฑ๊ณต์„ ๊ฑฐ๋‘๊ธฐ๋ฅผ ๋งค์šฐ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ Steve์—๊ฒŒ ๋งˆ์ดํฌ๋ฅผ ๋„˜๊ฒจ 4๋ถ„๊ธฐ ๋ฐ 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „์ฒด ์‹ค์ ์— ๋Œ€ํ•œ ์ž์„ธํ•œ ๋‚ด์šฉ๊ณผ 2026 ํšŒ๊ณ„์—ฐ๋„์— ๋Œ€ํ•œ ์ดˆ๊ธฐ ์ „๋ง์„ ๋ง์”€๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

Steve Fasching

Stefano, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„ ๋ชจ๋‘ ์•ˆ๋…•ํ•˜์„ธ์š”. Stefano๊ฐ€ ์–ธ๊ธ‰ํ•œ ๋Œ€๋กœ 2025 ํšŒ๊ณ„์—ฐ๋„์—์„œ Decker์˜ ํƒ์›”ํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฐ•์กฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” 5๋…„ ์—ฐ์† ๋‘ ์ž๋ฆฟ์ˆ˜ ๋งค์ถœ ๋ฐ ์ฃผ๋‹น์ˆœ์ด์ต ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
HOKA continues to gain market share performance runners, while also continuing to expand its addressable market by building global awareness and attracting consumers who want to wear more technical and comfortable footwear for a variety of use cases. UGG continues to build share across genders, generations and geographies, inspiring brand love and consumer adoption for a variety of unique product franchises that span across seasons. Both of these leading brands are succeeding by putting consumer first, driving strong loyalty through compelling and continuous product innovation that maintains their distinct respective brand codes.HOKA๋Š” ํผํฌ๋จผ์Šค ๋Ÿฌ๋‹ํ™” ์‹œ์žฅ์—์„œ ์ง€์†์ ์œผ๋กœ ์‹œ์žฅ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋™์‹œ์— ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„๋ฅผ ๊ตฌ์ถ•ํ•˜๊ณ  ๋‹ค์–‘ํ•œ ์šฉ๋„๋กœ ๋ณด๋‹ค ๊ธฐ์ˆ ์ ์ด๊ณ  ํŽธ์•ˆํ•œ ์‹ ๋ฐœ์„ ์ฐฉ์šฉํ•˜๊ณ ์ž ํ•˜๋Š” ์†Œ๋น„์ž๋“ค์„ ์œ ์น˜ํ•จ์œผ๋กœ์จ ์ž ์žฌ ์‹œ์žฅ์„ ์ง€์†์ ์œผ๋กœ ํ™•์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. UGG๋Š” ์„ฑ๋ณ„, ์„ธ๋Œ€, ์ง€์—ญ์„ ์•„์šฐ๋ฅด๋ฉฐ ์‹œ์žฅ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ณ„์ ˆ์„ ๋„˜๋‚˜๋“œ๋Š” ๋‹ค์–‘ํ•˜๊ณ  ๋…ํŠนํ•œ ์ œํ’ˆ ๋ผ์ธ์—…์„ ํ†ตํ•ด ๋ธŒ๋žœ๋“œ ์‚ฌ๋ž‘๊ณผ ์†Œ๋น„์ž ์ฑ„ํƒ์„ ์ด๋Œ์–ด๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๋‘ ์„ ๋„ ๋ธŒ๋žœ๋“œ๋Š” ์†Œ๋น„์ž๋ฅผ ์ตœ์šฐ์„ ์œผ๋กœ ํ•˜์—ฌ ๊ฐ๊ฐ์˜ ๊ณ ์œ ํ•œ ๋ธŒ๋žœ๋“œ ์ •์ฒด์„ฑ์„ ์œ ์ง€ํ•˜๋ฉด์„œ๋„ ๋งค๋ ฅ์ ์ด๊ณ  ์ง€์†์ ์ธ ์ œํ’ˆ ํ˜์‹ ์„ ํ†ตํ•ด ๊ฐ•๋ ฅํ•œ ๊ณ ๊ฐ ์ถฉ์„ฑ๋„๋ฅผ ๊ตฌ์ถ•ํ•จ์œผ๋กœ์จ ์„ฑ๊ณต์„ ๊ฑฐ๋‘๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Looking ahead, while the macroeconomic environment remains fluid, and there is greater uncertainty around consumer spending, we remain committed to our fundamentals, Decker's flexible operating model and disciplined approach to financial management allows us to be nimble and navigate the current economic environment with confidence. Further, we exited fiscal year 2025 in a position of outstanding financial strength as our probability profile and rock solid balance sheet reinforce our ability to contesting behind our long-term strategies. With that, let's get into a recap of our fourth quarter and full fiscal year 2025 results.์•ž์œผ๋กœ๋ฅผ ์ „๋งํ•ด๋ณด๋ฉด, ๊ฑฐ์‹œ๊ฒฝ์ œ ํ™˜๊ฒฝ์ด ์—ฌ์ „ํžˆ ์œ ๋™์ ์ด๊ณ  ์†Œ๋น„์ž ์ง€์ถœ์— ๋Œ€ํ•œ ๋ถˆํ™•์‹ค์„ฑ์ด ๋” ์ปค์ง€๊ณ  ์žˆ์ง€๋งŒ, ์ €ํฌ๋Š” ๊ธฐ๋ณธ ์›์น™์— ๋Œ€ํ•œ ์˜์ง€๋ฅผ ์œ ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐ์ปค์Šค์˜ ์œ ์—ฐํ•œ ์šด์˜ ๋ชจ๋ธ๊ณผ ๊ทœ์œจ ์žˆ๋Š” ์žฌ๋ฌด ๊ด€๋ฆฌ ์ ‘๊ทผ๋ฒ•์„ ํ†ตํ•ด ํ˜„์žฌ์˜ ๊ฒฝ์ œ ํ™˜๊ฒฝ์„ ๋ฏผ์ฒฉํ•˜๊ฒŒ ๋Œ€์‘ํ•˜๊ณ  ์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  ํ—ค์ณ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์ €ํฌ๋Š” ๋›ฐ์–ด๋‚œ ์žฌ๋ฌด ๊ฑด์ „์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ 2025 ํšŒ๊ณ„์—ฐ๋„๋ฅผ ๋งˆ๊ฐํ–ˆ์œผ๋ฉฐ, ์ €ํฌ์˜ ์ˆ˜์ต์„ฑ ํ”„๋กœํŒŒ์ผ๊ณผ ๊ฒฌ๊ณ ํ•œ ๋Œ€์ฐจ๋Œ€์กฐํ‘œ๋Š” ์žฅ๊ธฐ ์ „๋žต์„ ์ง€์†์ ์œผ๋กœ ์ถ”์ง„ํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ๋’ท๋ฐ›์นจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ์ด์ œ 4๋ถ„๊ธฐ ๋ฐ 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „์ฒด ์‹ค์ ์„ ์š”์•ฝํ•ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
For the fourth quarter, revenue came in at $1.02 billion, representing an increase of 6% versus the prior year. Performance in the quarter was driven by HOKA and UGG, which saw increases of 10% and 4%, respectively. For HOKA, global wholesale was the primary driver of growth in the fourth quarter, as the brand benefited from expanded distribution in sell-in of the Bondi 9 that launched mid-January and experienced strong sell-through in the channel throughout the quarter, as many consumers sought out new products in store.4๋ถ„๊ธฐ ๋งค์ถœ์€ 10์–ต 2์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ•˜์—ฌ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 6% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ถ„๊ธฐ ์‹ค์ ์€ HOKA์™€ UGG๊ฐ€ ๊ฒฌ์ธํ–ˆ์œผ๋ฉฐ, ๊ฐ๊ฐ 10%์™€ 4%์˜ ์ฆ๊ฐ€์œจ์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. HOKA์˜ ๊ฒฝ์šฐ, ๊ธ€๋กœ๋ฒŒ ๋„๋งค๊ฐ€ 4๋ถ„๊ธฐ ์„ฑ์žฅ์˜ ์ฃผ์š” ๋™๋ ฅ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” 1์›” ์ค‘์ˆœ ์ถœ์‹œ๋œ Bondi 9์˜ ์œ ํ†ต๋ง ํ™•๋Œ€์™€ ์…€์ธ(sell-in) ํšจ๊ณผ, ๊ทธ๋ฆฌ๊ณ  ๋งŽ์€ ์†Œ๋น„์ž๋“ค์ด ๋งค์žฅ์—์„œ ์‹ ์ œํ’ˆ์„ ์ฐพ์œผ๋ฉด์„œ ๋ถ„๊ธฐ ์ „๋ฐ˜์— ๊ฑธ์ณ ์ฑ„๋„ ๋‚ด ๊ฐ•๋ ฅํ•œ ์…€์Šค๋ฃจ(sell-through)๋ฅผ ๊ฒฝํ—˜ํ•œ ๋•๋ถ„์ž…๋‹ˆ๋‹ค.
From a DTC standpoint, the HOKA brand drove a 3% increase versus last year, which reflected continued strong growth from international regions and a slight decline in the U.S. due to some unique factors in the quarter. These included consumers opting to explore and purchase new product updates in store, higher levels of promotion on outgoing models and slower new consumer acquisition in the face of macroeconomic uncertainty. While in the near-term, this has put pressure on the HOKA brand's DTC growth, we are encouraged by the online retention metrics from repeat consumers in both the U.S. and internationally, and expect this trend to improve following the first fiscal quarter.DTC ๊ด€์ ์—์„œ ๋ณด๋ฉด, HOKA ๋ธŒ๋žœ๋“œ๋Š” ์ „๋…„ ๋Œ€๋น„ 3% ์ฆ๊ฐ€๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ตญ์ œ ์ง€์—ญ์˜ ์ง€์†์ ์ธ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ๊ณผ ๋ถ„๊ธฐ ๋‚ด ๋ช‡ ๊ฐ€์ง€ ํŠน์ˆ˜ ์š”์ธ์œผ๋กœ ์ธํ•œ ๋ฏธ๊ตญ ์‹œ์žฅ์˜ ์†Œํญ ๊ฐ์†Œ๊ฐ€ ๋ฐ˜์˜๋œ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์š”์ธ๋“ค๋กœ๋Š” ์†Œ๋น„์ž๋“ค์ด ๋งค์žฅ์—์„œ ์ƒˆ๋กœ์šด ์ œํ’ˆ ์—…๋ฐ์ดํŠธ๋ฅผ ํƒ์ƒ‰ํ•˜๊ณ  ๊ตฌ๋งคํ•˜๋Š” ๊ฒƒ์„ ์„ ํ˜ธํ•œ ์ , ๊ธฐ์กด ๋ชจ๋ธ์— ๋Œ€ํ•œ ๋†’์€ ์ˆ˜์ค€์˜ ํ”„๋กœ๋ชจ์…˜, ๊ทธ๋ฆฌ๊ณ  ๊ฑฐ์‹œ๊ฒฝ์ œ์  ๋ถˆํ™•์‹ค์„ฑ์— ์ง๋ฉดํ•˜์—ฌ ์‹ ๊ทœ ๊ณ ๊ฐ ํ™•๋ณด๊ฐ€ ๋‘”ํ™”๋œ ์  ๋“ฑ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ๋‹จ๊ธฐ์ ์œผ๋กœ๋Š” ์ด๋Ÿฌํ•œ ์š”์ธ๋“ค์ด HOKA ๋ธŒ๋žœ๋“œ์˜ DTC ์„ฑ์žฅ์— ์••๋ฐ•์„ ๊ฐ€ํ•˜๊ณ  ์žˆ์ง€๋งŒ, ๋ฏธ๊ตญ๊ณผ ํ•ด์™ธ ๋ชจ๋‘์—์„œ ์žฌ๊ตฌ๋งค ๊ณ ๊ฐ๋“ค์˜ ์˜จ๋ผ์ธ ๋ฆฌํ…์…˜ ์ง€ํ‘œ๊ฐ€ ๊ณ ๋ฌด์ ์ด๋ฉฐ, 1๋ถ„๊ธฐ ์ดํ›„ ์ด๋Ÿฌํ•œ ์ถ”์„ธ๊ฐ€ ๊ฐœ์„ ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
On the UGG Brands fourth quarter performance, Wholesale was also the primary driver of global growth in the fourth quarter, as the channel benefited from selling of transitional styles like the low male sneaker in addition to spring season sandals from the golden collection. UGG DTC was down 3% versus last year and fourth quarter primarily due to limited availability of key styles during the quarter this year as a result of strong sell-through earlier in the year, whereas last year's fourth quarter benefited from third quarter back order fulfillment. Gross margin in the fourth quarter was 56.7%, a 50 basis point increase from the prior year period.UGG ๋ธŒ๋žœ๋“œ์˜ 4๋ถ„๊ธฐ ์‹ค์ ์„ ๋ณด๋ฉด, ๋„๋งค๊ฐ€ 4๋ถ„๊ธฐ ๊ธ€๋กœ๋ฒŒ ์„ฑ์žฅ์˜ ์ฃผ์š” ๋™๋ ฅ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋กœ์šฐ ๋ฉ”์ผ ์Šค๋‹ˆ์ปค์ฆˆ์™€ ๊ฐ™์€ ์ „ํ™˜๊ธฐ ์Šคํƒ€์ผ๊ณผ ๊ณจ๋“  ์ปฌ๋ ‰์…˜์˜ ๋ด„ ์‹œ์ฆŒ ์ƒŒ๋“ค ํŒ๋งค๋กœ ๋„๋งค ์ฑ„๋„์ด ํ˜œํƒ์„ ๋ฐ›์•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. UGG DTC๋Š” ์ „๋…„ ๋Œ€๋น„ 3% ๊ฐ์†Œํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ฃผ๋กœ ์˜ฌํ•ด ์ดˆ ๊ฐ•๋ ฅํ•œ ํŒ๋งค ์‹ค์ ์œผ๋กœ ์ธํ•ด ๊ธˆ๋…„ 4๋ถ„๊ธฐ ๋™์•ˆ ์ฃผ์š” ์Šคํƒ€์ผ์˜ ์žฌ๊ณ ๊ฐ€ ์ œํ•œ์ ์ด์—ˆ๋˜ ๋ฐ˜๋ฉด, ์ž‘๋…„ 4๋ถ„๊ธฐ์—๋Š” 3๋ถ„๊ธฐ ๋ฐฑ์˜ค๋” ์ดํ–‰์˜ ํ˜œํƒ์„ ๋ฐ›์•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ์ด๋งˆ์ง„์€ 56.7%๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 50๋ฒ ์ด์‹œ์Šคํฌ์ธํŠธ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
The improved gross margin primarily relates to benefits from higher levels of full price selling for UGG and favorable brand and product mix, primarily due to higher margin products within UGG driving a larger percentage of growth, with partial offsets from increased freight costs though less than what we anticipated, unfavorable channel mix shifts with wholesale growing faster than DTC and unfavorable foreign currency exchange rates. SG&A for the quarter was $406 million, representing 39.7% of revenue, which compares to last year's $395 million and 41.2% of revenue.๋งค์ถœ์ด์ด์ต๋ฅ  ๊ฐœ์„ ์€ ์ฃผ๋กœ UGG์˜ ์ •๊ฐ€ ํŒ๋งค ๋น„์ค‘ ์ฆ๊ฐ€๋กœ ์ธํ•œ ํ˜œํƒ๊ณผ ์œ ๋ฆฌํ•œ ๋ธŒ๋žœ๋“œ ๋ฐ ์ œํ’ˆ ๋ฏน์Šค์— ๊ธฐ์ธํ•˜๋ฉฐ, ํŠนํžˆ UGG ๋‚ด ๊ณ ๋งˆ์ง„ ์ œํ’ˆ๋“ค์ด ์„ฑ์žฅ์˜ ๋” ํฐ ๋น„์ค‘์„ ์ฐจ์ง€ํ•œ ๊ฒƒ์ด ์ฃผ์š” ์š”์ธ์ž…๋‹ˆ๋‹ค. ๋‹ค๋งŒ ์˜ˆ์ƒ๋ณด๋‹ค๋Š” ์ ์—ˆ์ง€๋งŒ ์šด์†ก๋น„ ์ฆ๊ฐ€, ๋„๋งค๊ฐ€ ์ง์ ‘ํŒ๋งค์ฑ„๋„(DTC)๋ณด๋‹ค ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋ฉด์„œ ๋ฐœ์ƒํ•œ ๋ถˆ๋ฆฌํ•œ ์ฑ„๋„ ๋ฏน์Šค ๋ณ€ํ™”, ๊ทธ๋ฆฌ๊ณ  ๋ถˆ๋ฆฌํ•œ ์™ธํ™˜ ํ™˜์œจ ๋“ฑ์ด ๋ถ€๋ถ„์ ์œผ๋กœ ์ƒ์‡„ ์š”์ธ์œผ๋กœ ์ž‘์šฉํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ๋ถ„๊ธฐ ํŒ๋งค๊ด€๋ฆฌ๋น„๋Š” 4์–ต 600๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ๋งค์ถœ ๋Œ€๋น„ 39.7%๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ž‘๋…„ ๋™๊ธฐ 3์–ต 9,500๋งŒ ๋‹ฌ๋Ÿฌ, ๋งค์ถœ ๋Œ€๋น„ 41.2%์™€ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค.
SG&A as a percentage of revenue was down 150 basis points year-over-year, primarily due to favorable impacts of foreign currency exchange rate remeasurement. These results drove diluted earnings per share of $1 which compares to $0.82 in the prior year period, representing a 22% increase. Our fourth quarter closed out another impressive year for Deckers. For full fiscal year 2025, results included: revenue increasing 16% versus last year to a record $4.986 billion. As compared to last year, revenue growth was driven by the HOKA brand delivering an incremental $426 million to Eclipse $2.2 billion in annual revenue with double-digit percentage gain across all regions and channels.SG&A๊ฐ€ ๋งค์ถœ ๋Œ€๋น„ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 150bp ๊ฐ์†Œํ–ˆ๋Š”๋ฐ, ์ด๋Š” ์ฃผ๋กœ ์™ธํ™˜ ํ™˜์œจ ์žฌ์ธก์ •์˜ ๊ธ์ •์  ์˜ํ–ฅ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์‹ค์ ์œผ๋กœ ํฌ์„์ฃผ๋‹น์ˆœ์ด์ต์€ 1๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „๋…„ ๋™๊ธฐ 0.82๋‹ฌ๋Ÿฌ ๋Œ€๋น„ 22% ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ์‹ค์ ์œผ๋กœ ๋ฐ์ปค์Šค์˜ ๋˜ ๋‹ค๋ฅธ ์ธ์ƒ์ ์ธ ํ•œ ํ•ด๊ฐ€ ๋งˆ๋ฌด๋ฆฌ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „์ฒด ์‹ค์ ์„ ๋ณด๋ฉด: ๋งค์ถœ์ด ์ „๋…„ ๋Œ€๋น„ 16% ์ฆ๊ฐ€ํ•˜์—ฌ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜์ธ 49์–ต 8,600๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ „๋…„ ๋Œ€๋น„ ๋งค์ถœ ์„ฑ์žฅ์€ HOKA ๋ธŒ๋žœ๋“œ๊ฐ€ 4์–ต 2,600๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์ฆ๋ถ„ ๋งค์ถœ์„ ๊ธฐ์—ฌํ•˜์—ฌ ์—ฐ๊ฐ„ ๋งค์ถœ 22์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๋ŒํŒŒํ•˜๋ฉฐ ๋ชจ๋“  ์ง€์—ญ๊ณผ ์ฑ„๋„์—์„œ ๋‘ ์ž๋ฆฟ์ˆ˜ ์ฆ๊ฐ€์œจ์„ ๋‹ฌ์„ฑํ•œ ๊ฒƒ์ด ์ฃผ์š” ๋™๋ ฅ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
And broad-based UGG growth as the brand grew 13%, surpassing $2.5 billion of revenue, led by growth from international markets. Gross margins for the year were 57.9%, up 230 basis points versus last year. The increase in gross margin was primarily related to favorable brand and product mix shifts with our highest margin products driving the majority of growth and favorable UGG full price selling is the brand delivered a near 60% gross margin with partial offsets from increased freight costs across all brands. SG&A dollar spend for the year was $1.71 billion up 17% versus the prior year, $1.46 billion. SG&A represents 34.2% of revenue, which is slightly above last year's rate of 34%.๊ทธ๋ฆฌ๊ณ  UGG ๋ธŒ๋žœ๋“œ๊ฐ€ 13% ์„ฑ์žฅํ•˜๋ฉฐ 25์–ต ๋‹ฌ๋Ÿฌ ๋งค์ถœ์„ ๋ŒํŒŒํ•˜๋Š” ๋“ฑ ๊ด‘๋ฒ”์œ„ํ•œ UGG ์„ฑ์žฅ์„ ๋ณด์˜€์œผ๋ฉฐ, ์ด๋Š” ํ•ด์™ธ ์‹œ์žฅ์˜ ์„ฑ์žฅ์ด ์ฃผ๋„ํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ ์ด๋งˆ์ง„์€ 57.9%๋กœ ์ „๋…„ ๋Œ€๋น„ 230bp ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋งˆ์ง„ ์ฆ๊ฐ€๋Š” ์ฃผ๋กœ ๋ธŒ๋žœ๋“œ ๋ฐ ์ œํ’ˆ ๋ฏน์Šค์˜ ํ˜ธ์ „์— ๊ธฐ์ธํ•˜๋ฉฐ, ์ตœ๊ณ  ๋งˆ์ง„ ์ œํ’ˆ๋“ค์ด ์„ฑ์žฅ์˜ ๋Œ€๋ถ€๋ถ„์„ ๊ฒฌ์ธํ–ˆ๊ณ , UGG์˜ ์ •๊ฐ€ ํŒ๋งค ํ˜ธ์กฐ๋กœ ๋ธŒ๋žœ๋“œ๊ฐ€ 60%์— ๊ฐ€๊นŒ์šด ์ด๋งˆ์ง„์„ ๋‹ฌ์„ฑํ•œ ๊ฒƒ์ด ์ฃผํšจํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๋ชจ๋“  ๋ธŒ๋žœ๋“œ์—์„œ ์šด์†ก๋น„ ์ฆ๊ฐ€๊ฐ€ ์ผ๋ถ€ ์ƒ์‡„ ์š”์ธ์œผ๋กœ ์ž‘์šฉํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ SG&A ์ง€์ถœ์€ 17์–ต 1์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„์˜ 14์–ต 6์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ๋Œ€๋น„ 17% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. SG&A๋Š” ๋งค์ถœ์˜ 34.2%๋ฅผ ์ฐจ์ง€ํ•˜๋ฉฐ, ์ด๋Š” ์ž‘๋…„์˜ 34%๋ณด๋‹ค ์†Œํญ ๋†’์€ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.
Key areas of increased investment in fiscal year 2025, including higher marketing spend, including successful strategic spend that amplified HOKA global awareness and increased investments supporting UGG growth initiatives. Investments in talent to support key functions and infrastructure investments and related depreciation to support the continued growth of our organization. This all resulted in a full fiscal year 2025 operating margin of 23.6%, which is 200 basis points above last year, primarily reflecting the improvement in gross margin experienced.2025 ํšŒ๊ณ„์—ฐ๋„์˜ ์ฃผ์š” ํˆฌ์ž ์ฆ๊ฐ€ ์˜์—ญ์œผ๋กœ๋Š” HOKA์˜ ๊ธ€๋กœ๋ฒŒ ์ธ์ง€๋„๋ฅผ ๋†’์ด๊ณ  UGG ์„ฑ์žฅ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ์ง€์›ํ•˜๋Š” ํˆฌ์ž ์ฆ๊ฐ€๋ฅผ ํฌํ•จํ•œ ์„ฑ๊ณต์ ์ธ ์ „๋žต์  ์ง€์ถœ์„ ๋น„๋กฏํ•œ ๋งˆ์ผ€ํŒ… ์ง€์ถœ ํ™•๋Œ€๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•ต์‹ฌ ๊ธฐ๋Šฅ์„ ์ง€์›ํ•˜๊ธฐ ์œ„ํ•œ ์ธ์žฌ ํˆฌ์ž์™€ ๋‹น์‚ฌ ์กฐ์ง์˜ ์ง€์†์ ์ธ ์„ฑ์žฅ์„ ๋’ท๋ฐ›์นจํ•˜๋Š” ์ธํ”„๋ผ ํˆฌ์ž ๋ฐ ๊ด€๋ จ ๊ฐ๊ฐ€์ƒ๊ฐ๋น„๋„ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒฐ๊ณผ๋กœ 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „์ฒด ์˜์—…์ด์ต๋ฅ ์€ 23.6%๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ž‘๋…„ ๋Œ€๋น„ 200๋ฒ ์ด์‹œ์Šคํฌ์ธํŠธ ์ƒ์Šนํ•œ ์ˆ˜์น˜๋กœ, ์ฃผ๋กœ ๊ฒฝํ—˜ํ•œ ๋งค์ถœ์ด์ด์ต๋ฅ  ๊ฐœ์„ ์„ ๋ฐ˜์˜ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Our top tier operating margin reflects another year of exceptionally low levels of promotional activity, coupled with better than expected returns on our marketing investments. While we are incredibly proud of the disciplined marketplace management and well-targeted spend that contributed to these results, we are mindful of the current consumer environment and would not expect for these dynamics to be as favorable in the year ahead. For the full year, our effective tax rate was 22.3%, which is slightly below last year's 22.4%.์šฐ๋ฆฌ์˜ ์ตœ๊ณ  ์ˆ˜์ค€ ์˜์—…์ด์ต๋ฅ ์€ ์˜ˆ์™ธ์ ์œผ๋กœ ๋‚ฎ์€ ํ”„๋กœ๋ชจ์…˜ ํ™œ๋™๊ณผ ๋”๋ถˆ์–ด ๋งˆ์ผ€ํŒ… ํˆฌ์ž์—์„œ ์˜ˆ์ƒ๋ณด๋‹ค ๋‚˜์€ ์ˆ˜์ต๋ฅ ์„ ๊ธฐ๋กํ•œ ๋˜ ๋‹ค๋ฅธ ํ•œ ํ•ด๋ฅผ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ์— ๊ธฐ์—ฌํ•œ ๊ทœ์œจ ์žˆ๋Š” ์‹œ์žฅ ๊ด€๋ฆฌ์™€ ์ž˜ ํƒ€๊ฒŸํŒ…๋œ ์ง€์ถœ์— ๋Œ€ํ•ด ๋งค์šฐ ์ž๋ž‘์Šค๋Ÿฝ๊ฒŒ ์ƒ๊ฐํ•˜์ง€๋งŒ, ํ˜„์žฌ์˜ ์†Œ๋น„์ž ํ™˜๊ฒฝ์„ ์—ผ๋‘์— ๋‘๊ณ  ์žˆ์œผ๋ฉฐ ๋‚ด๋…„์—๋Š” ์ด๋Ÿฌํ•œ ์—ญํ•™์ด ๊ทธ๋งŒํผ ์œ ๋ฆฌํ•˜์ง€ ์•Š์„ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ ๊ธฐ์ค€์œผ๋กœ ์šฐ๋ฆฌ์˜ ์‹คํšจ์„ธ์œจ์€ 22.3%๋กœ ์ž‘๋…„์˜ 22.4%๋ณด๋‹ค ์†Œํญ ๋‚ฎ์•˜์Šต๋‹ˆ๋‹ค.
Our record breaking performance coupled with a lower share count from share repurchase activity and increased interest income on our strong cash balance, culminated in a record diluted earnings per share of $6.33, which represents a 30% increase over last year's $4.86. Turning to our balance sheet. At March 31, 2025, we ended the year with $1.9 billion of cash and equivalents, inclusive of repurchasing $567 million worth of shares in the year, driven by back-to-back years of delivering free cash flow above $900 million. Inventory was $495 million, up 4% versus the same point in time last year, and during the period, we had no outstanding borrowings.๊ธฐ๋ก์ ์ธ ์‹ค์ ๊ณผ ์ž์‚ฌ์ฃผ ๋งค์ž… ํ™œ๋™์œผ๋กœ ์ธํ•œ ๋ฐœํ–‰์ฃผ์‹์ˆ˜ ๊ฐ์†Œ, ๊ทธ๋ฆฌ๊ณ  ํƒ„ํƒ„ํ•œ ํ˜„๊ธˆ ์ž”๊ณ ์—์„œ ๋ฐœ์ƒํ•œ ์ด์ž์ˆ˜์ต ์ฆ๊ฐ€๊ฐ€ ๊ฒฐํ•ฉ๋˜์–ด ์ฃผ๋‹น์ˆœ์ด์ต์ด 6.33๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ž‘๋…„ 4.86๋‹ฌ๋Ÿฌ ๋Œ€๋น„ 30% ์ฆ๊ฐ€ํ•œ ๊ธฐ๋ก์ ์ธ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค.

๋Œ€์ฐจ๋Œ€์กฐํ‘œ๋ฅผ ์‚ดํŽด๋ณด๋ฉด, 2025๋…„ 3์›” 31์ผ ๊ธฐ์ค€์œผ๋กœ ํ˜„๊ธˆ ๋ฐ ํ˜„๊ธˆ์„ฑ์ž์‚ฐ์ด 19์–ต ๋‹ฌ๋Ÿฌ๋กœ ์—ฐ๋„๋ฅผ ๋งˆ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์—ฐ๊ฐ„ 5์–ต 6,700๋งŒ ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์ž์‚ฌ์ฃผ ๋งค์ž…์„ ํฌํ•จํ•œ ์ˆ˜์น˜๋กœ, 2๋…„ ์—ฐ์† 9์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ์ƒํšŒํ•˜๋Š” ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์„ ๋‹ฌ์„ฑํ•œ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค. ์žฌ๊ณ ์ž์‚ฐ์€ 4์–ต 9,500๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 4% ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ํ•ด๋‹น ๊ธฐ๊ฐ„ ๋™์•ˆ ๋ฏธ์ƒํ™˜ ์ฐจ์ž…๊ธˆ์€ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
For the year, these results once again returned invested capital above 35%. During the fourth quarter, we repurchased approximately $266 million worth of shares at a weighted average price per share of $149.62. For the entire fiscal year 2025, we repurchased 3.8 million shares for approximately $567 million at a weighted average price per share of $149.21. Moving to our forward-looking update. As a result of macroeconomic uncertainty related to global trade policy, we will not be providing a formal outlook for fiscal year 2026 at this time, but would like to provide insights into how we are thinking about the year ahead.์—ฐ๊ฐ„ ๊ธฐ์ค€์œผ๋กœ ์ด๋Ÿฌํ•œ ์‹ค์ ์€ ๋‹ค์‹œ ํ•œ๋ฒˆ 35%๋ฅผ ์ƒํšŒํ•˜๋Š” ํˆฌํ•˜์ž๋ณธ์ˆ˜์ต๋ฅ ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ๋™์•ˆ ๋‹น์‚ฌ๋Š” ์ฃผ๋‹น ๊ฐ€์ค‘ํ‰๊ท  ๊ฐ€๊ฒฉ 149.62๋‹ฌ๋Ÿฌ๋กœ ์•ฝ 2์–ต 6,600๋งŒ ๋‹ฌ๋Ÿฌ ์ƒ๋‹น์˜ ์ž์‚ฌ์ฃผ๋ฅผ ๋งค์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „์ฒด ๊ธฐ๊ฐ„ ๋™์•ˆ ๋‹น์‚ฌ๋Š” ์ฃผ๋‹น ๊ฐ€์ค‘ํ‰๊ท  ๊ฐ€๊ฒฉ 149.21๋‹ฌ๋Ÿฌ๋กœ 380๋งŒ ์ฃผ, ์•ฝ 5์–ต 6,700๋งŒ ๋‹ฌ๋Ÿฌ ์ƒ๋‹น์˜ ์ž์‚ฌ์ฃผ๋ฅผ ๋งค์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค.

ํ–ฅํ›„ ์ „๋ง ์—…๋ฐ์ดํŠธ๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ธ€๋กœ๋ฒŒ ๋ฌด์—ญ์ •์ฑ…๊ณผ ๊ด€๋ จ๋œ ๊ฑฐ์‹œ๊ฒฝ์ œ์  ๋ถˆํ™•์‹ค์„ฑ์œผ๋กœ ์ธํ•ด ํ˜„์žฌ๋กœ์„œ๋Š” 2026 ํšŒ๊ณ„์—ฐ๋„์— ๋Œ€ํ•œ ๊ณต์‹์ ์ธ ์ „๋ง์„ ์ œ์‹œํ•˜์ง€ ์•Š์„ ์˜ˆ์ •์ด์ง€๋งŒ, ํ–ฅํ›„ 1๋…„์— ๋Œ€ํ•ด ๋‹น์‚ฌ๊ฐ€ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ œ๊ณตํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
Prior to the introduction of tariff uncertainty, aligned with our longer-term aspirations, we were targeting our brands to deliver another year of double-digit growth, led by mid-teen growth from HOKA and mid-single-digit growth from UGG. Based on the tariffs as of today's date, which are still subject to change, we expect to face an increase of up to $150 million to our cost of goods sold in fiscal year 2026, with the related yet to be determined impact to demand. From a sourcing perspective, less than 5% of our footwear production comes from China, some of which would not be routed for sale into the U.S.๊ด€์„ธ ๋ถˆํ™•์‹ค์„ฑ์ด ๋„์ž…๋˜๊ธฐ ์ „, ์šฐ๋ฆฌ์˜ ์žฅ๊ธฐ์  ๋ชฉํ‘œ์— ๋ถ€ํ•ฉํ•˜์—ฌ ๋ธŒ๋žœ๋“œ๋“ค์ด ๋˜ ๋‹ค๋ฅธ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•˜๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” HOKA์˜ 10%๋Œ€ ์ค‘๋ฐ˜ ์„ฑ์žฅ๊ณผ UGG์˜ ํ•œ ์ž๋ฆฟ์ˆ˜ ์ค‘๋ฐ˜ ์„ฑ์žฅ์ด ์ฃผ๋„ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ–ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์‹œ์ ์˜ ๊ด€์„ธ๋ฅผ ๊ธฐ์ค€์œผ๋กœ ํ•˜๋˜, ์ด๋Š” ์—ฌ์ „ํžˆ ๋ณ€๊ฒฝ๋  ์ˆ˜ ์žˆ๋Š” ์ƒํ™ฉ์—์„œ, 2026 ํšŒ๊ณ„์—ฐ๋„์— ๋งค์ถœ์›๊ฐ€๊ฐ€ ์ตœ๋Œ€ 1์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๊นŒ์ง€ ์ฆ๊ฐ€ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, ์ด์™€ ๊ด€๋ จ๋œ ์ˆ˜์š”์— ๋Œ€ํ•œ ์˜ํ–ฅ์€ ์•„์ง ๊ฒฐ์ •๋˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ์†Œ์‹ฑ ๊ด€์ ์—์„œ ๋ณด๋ฉด, ์šฐ๋ฆฌ ์‹ ๋ฐœ ์ƒ์‚ฐ์˜ 5% ๋ฏธ๋งŒ์ด ์ค‘๊ตญ์—์„œ ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ์ด ์ค‘ ์ผ๋ถ€๋Š” ๋ฏธ๊ตญ ๋‚ด ํŒ๋งค์šฉ์œผ๋กœ ์œ ํ†ต๋˜์ง€ ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
The remainder of our production comes from Southeast Asian countries, primarily Vietnam. Our teams are closely monitoring changes to tariff policies and continue to evaluate levers to mitigate the impact on our business, including, but not limited to, flexing the pricing power of our brands, which we are assessing for strategic, selective and staggered implementation in the U.S. market and negotiating cost sharing with our factory partners. Although even with these mitigation efforts, we expect to absorb a portion of the tariff impact as we do not anticipate that these actions will fully offset incremental costs in fiscal year 2026.๋‚˜๋จธ์ง€ ์ƒ์‚ฐ๋Ÿ‰์€ ๋™๋‚จ์•„์‹œ์•„ ๊ตญ๊ฐ€๋“ค, ์ฃผ๋กœ ๋ฒ ํŠธ๋‚จ์—์„œ ๋‚˜์˜ต๋‹ˆ๋‹ค. ์ €ํฌ ํŒ€์€ ๊ด€์„ธ ์ •์ฑ… ๋ณ€ํ™”๋ฅผ ๋ฉด๋ฐ€ํžˆ ๋ชจ๋‹ˆํ„ฐ๋งํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์‚ฌ์—…์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์™„ํ™”ํ•˜๊ธฐ ์œ„ํ•œ ์ˆ˜๋‹จ๋“ค์„ ์ง€์†์ ์œผ๋กœ ํ‰๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๋ฏธ๊ตญ ์‹œ์žฅ์—์„œ ์ „๋žต์ ์ด๊ณ  ์„ ๋ณ„์ ์ด๋ฉฐ ๋‹จ๊ณ„์  ์‹œํ–‰์„ ๊ฒ€ํ† ํ•˜๊ณ  ์žˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ๊ฐ€๊ฒฉ ๊ฒฐ์ •๋ ฅ ํ™œ์šฉ๊ณผ ๊ณต์žฅ ํŒŒํŠธ๋„ˆ๋“ค๊ณผ์˜ ๋น„์šฉ ๋ถ„๋‹ด ํ˜‘์ƒ์ด ํฌํ•จ๋˜์ง€๋งŒ ์ด์— ๊ตญํ•œ๋˜์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Ÿฌํ•œ ์™„ํ™” ๋…ธ๋ ฅ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์ด๋Ÿฌํ•œ ์กฐ์น˜๋“ค์ด 2026 ํšŒ๊ณ„์—ฐ๋„์˜ ์ฆ๋ถ„ ๋น„์šฉ์„ ์™„์ „ํžˆ ์ƒ์‡„ํ•  ๊ฒƒ์œผ๋กœ๋Š” ์˜ˆ์ƒํ•˜์ง€ ์•Š๊ธฐ ๋•Œ๋ฌธ์— ๊ด€์„ธ ์˜ํ–ฅ์˜ ์ผ๋ถ€๋ฅผ ํก์ˆ˜ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
We also believe there is potential to see demand erosion associated with the combination of price increases and general softness in the consumer spending environment. Furthermore, our approach to fiscal year 2026 remains consistent with long-term objectives, highlighted by the following framework. From a revenue perspective, we expect HOKA to continue as our fastest-growing brand. UGG to grow as it builds on top of impressive recent momentum, international growth to outpace the U.S.๋˜ํ•œ ๊ฐ€๊ฒฉ ์ธ์ƒ๊ณผ ์†Œ๋น„์ž ์ง€์ถœ ํ™˜๊ฒฝ์˜ ์ „๋ฐ˜์ ์ธ ๋‘”ํ™”๊ฐ€ ๊ฒฐํ•ฉ๋˜์–ด ์ˆ˜์š” ๊ฐ์†Œ๊ฐ€ ๋‚˜ํƒ€๋‚  ๊ฐ€๋Šฅ์„ฑ์ด ์žˆ๋‹ค๊ณ  ํŒ๋‹จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋‚˜์•„๊ฐ€, 2026 ํšŒ๊ณ„์—ฐ๋„์— ๋Œ€ํ•œ ์ €ํฌ์˜ ์ ‘๊ทผ ๋ฐฉ์‹์€ ๋‹ค์Œ๊ณผ ๊ฐ™์€ ํ”„๋ ˆ์ž„์›Œํฌ๋กœ ๊ฐ•์กฐ๋˜๋Š” ์žฅ๊ธฐ ๋ชฉํ‘œ์™€ ์ผ์น˜ํ•ฉ๋‹ˆ๋‹ค. ๋งค์ถœ ๊ด€์ ์—์„œ, HOKA๊ฐ€ ์ €ํฌ์˜ ๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ๋ธŒ๋žœ๋“œ๋กœ์„œ ์ง€์†๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, UGG๋Š” ์ตœ๊ทผ์˜ ์ธ์ƒ์ ์ธ ๋ชจ๋ฉ˜ํ…€์„ ๋ฐ”ํƒ•์œผ๋กœ ์„ฑ์žฅํ•  ๊ฒƒ์ด๊ณ , ํ•ด์™ธ ์„ฑ์žฅ์ด ๋ฏธ๊ตญ์„ ์•ž์„ค ๊ฒƒ์œผ๋กœ ์ „๋งํ•ฉ๋‹ˆ๋‹ค.
and wholesale to likely outpace DTC, particularly for HOKA, as we view increased awareness as an inflection point to strategically expand points of distribution for a growing consumer base to experience the brand. We have a healthy order book across both brands that has not experienced material changes year-to-date. But would note, we have yet to see the full impact of the tariff implementation. We have existing and new partners who want to support the HOKA brand with incremental doors. We will continue to be selective about where and how many additional doors are open, but believe this is a great opportunity for HOKA to acquire new consumers through brand discover at wholesale.๊ทธ๋ฆฌ๊ณ  ๋„๋งค๋Š” DTC๋ฅผ ๋Šฅ๊ฐ€ํ•  ๊ฐ€๋Šฅ์„ฑ์ด ๋†’์œผ๋ฉฐ, ํŠนํžˆ HOKA์˜ ๊ฒฝ์šฐ ๋”์šฑ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ์ธ์ง€๋„ ์ฆ๊ฐ€๋ฅผ ๋ณ€๊ณก์ ์œผ๋กœ ๋ณด๊ณ  ์„ฑ์žฅํ•˜๋Š” ์†Œ๋น„์ž์ธต์ด ๋ธŒ๋žœ๋“œ๋ฅผ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๋„๋ก ์œ ํ†ต ๊ฑฐ์ ์„ ์ „๋žต์ ์œผ๋กœ ํ™•๋Œ€ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์–‘ ๋ธŒ๋žœ๋“œ ๋ชจ๋‘์—์„œ ๊ฑด์ „ํ•œ ์ฃผ๋ฌธ์ž”๊ณ ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์—ฐ์ดˆ ๋Œ€๋น„ ์ค‘๋Œ€ํ•œ ๋ณ€ํ™”๋Š” ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๊ด€์„ธ ์‹œํ–‰์˜ ์ „๋ฉด์ ์ธ ์˜ํ–ฅ์€ ์•„์ง ํ™•์ธ๋˜์ง€ ์•Š์•˜๋‹ค๋Š” ์ ์„ ๋ง์”€๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๊ธฐ์กด ํŒŒํŠธ๋„ˆ์™€ ์‹ ๊ทœ ํŒŒํŠธ๋„ˆ ๋ชจ๋‘ ์ถ”๊ฐ€ ๋งค์žฅ์„ ํ†ตํ•ด HOKA ๋ธŒ๋žœ๋“œ๋ฅผ ์ง€์›ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์–ด๋””์—, ๊ทธ๋ฆฌ๊ณ  ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ์ถ”๊ฐ€ ๋งค์žฅ์„ ์—ด์ง€์— ๋Œ€ํ•ด์„œ๋Š” ๊ณ„์† ์„ ๋ณ„์ ์œผ๋กœ ์ ‘๊ทผํ•  ๊ฒƒ์ด์ง€๋งŒ, ์ด๋Š” HOKA๊ฐ€ ๋„๋งค๋ฅผ ํ†ตํ•œ ๋ธŒ๋žœ๋“œ ๋ฐœ๊ฒฌ์„ ํ†ตํ•ด ์‹ ๊ทœ ์†Œ๋น„์ž๋ฅผ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š” ํ›Œ๋ฅญํ•œ ๊ธฐํšŒ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
At the same time, UGG continues to bolster its position as a leading premium lifestyle brand and there continues to be more demand from wholesalers than we have been willing to fulfill. From a gross margin perspective, we are facing a number of headwinds that include increased tariffs higher levels of promotion relative to the exceptionally low levels experienced over the last couple of years, unfavorable impacts from more expensive upgraded materials absorbed into our margins and higher ocean freight rates in the first half. We believe these headwinds can be fractionally offset by selective and staggered price increases in the U.S. and partial cost sharing with factory partners.๋™์‹œ์— UGG๋Š” ์„ ๋„์ ์ธ ํ”„๋ฆฌ๋ฏธ์—„ ๋ผ์ดํ”„์Šคํƒ€์ผ ๋ธŒ๋žœ๋“œ๋กœ์„œ์˜ ์ž…์ง€๋ฅผ ์ง€์†์ ์œผ๋กœ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋„๋งค์—…์ฒด๋“ค๋กœ๋ถ€ํ„ฐ์˜ ์ˆ˜์š”๊ฐ€ ์ €ํฌ๊ฐ€ ์ถฉ์กฑํ•˜๊ณ ์ž ํ•˜๋Š” ์ˆ˜์ค€์„ ๊ณ„์† ์ƒํšŒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งค์ถœ์ด์ด์ต๋ฅ  ๊ด€์ ์—์„œ๋Š” ์—ฌ๋Ÿฌ ์—ญํ’์— ์ง๋ฉดํ•˜๊ณ  ์žˆ๋Š”๋ฐ, ์—ฌ๊ธฐ์—๋Š” ๊ด€์„ธ ์ธ์ƒ, ์ง€๋‚œ ๋ช‡ ๋…„๊ฐ„ ๊ฒฝํ—˜ํ–ˆ๋˜ ์˜ˆ์™ธ์ ์œผ๋กœ ๋‚ฎ์€ ์ˆ˜์ค€ ๋Œ€๋น„ ๋†’์•„์ง„ ํ”„๋กœ๋ชจ์…˜ ์ˆ˜์ค€, ์—…๊ทธ๋ ˆ์ด๋“œ๋œ ๊ณ ๊ฐ€ ์†Œ์žฌ๋กœ ์ธํ•œ ๋งˆ์ง„ ํก์ˆ˜์˜ ๋ถˆ๋ฆฌํ•œ ์˜ํ–ฅ, ๊ทธ๋ฆฌ๊ณ  ์ƒ๋ฐ˜๊ธฐ ํ•ด์ƒ์šด์ž„ ์ƒ์Šน์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด๋Ÿฌํ•œ ์—ญํ’๋“ค์ด ๋ฏธ๊ตญ ๋‚ด ์„ ๋ณ„์ ์ด๊ณ  ๋‹จ๊ณ„์ ์ธ ๊ฐ€๊ฒฉ ์ธ์ƒ๊ณผ ๊ณต์žฅ ํŒŒํŠธ๋„ˆ๋“ค๊ณผ์˜ ๋ถ€๋ถ„์  ๋น„์šฉ ๋ถ„๋‹ด์„ ํ†ตํ•ด ์ผ๋ถ€ ์ƒ์‡„๋  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Overall, this is expected to result in a decline in our gross margin relative to the record high of 57.9% achieved in fiscal year 2025. On the SG&A front, we are planning to largely keep our planned investments intact as the strength of our operating model continues to fuel the future of our brands. We will continue to tightly manage our expenses and drive efficiencies, but at the same time, provided the ability to grow brand awareness and share, we will look to invest in our brands. This could result in a short-term increase in our SG&A expense ratio to revenue. But we believe over the longer term, better positions our brands in the global marketplace.์ „๋ฐ˜์ ์œผ๋กœ ์ด๋Š” 2025 ํšŒ๊ณ„์—ฐ๋„์— ๋‹ฌ์„ฑํ•œ ๊ธฐ๋ก์ ์ธ 57.9% ๋Œ€๋น„ ๋งค์ถœ์ด์ด์ต๋ฅ ์˜ ํ•˜๋ฝ์„ ๊ฐ€์ ธ์˜ฌ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ํŒ๋งค๊ด€๋ฆฌ๋น„ ์ธก๋ฉด์—์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐ•๋ ฅํ•œ ์šด์˜ ๋ชจ๋ธ์ด ๋ธŒ๋žœ๋“œ์˜ ๋ฏธ๋ž˜๋ฅผ ์ง€์†์ ์œผ๋กœ ๊ฒฌ์ธํ•˜๊ณ  ์žˆ๋Š” ๋งŒํผ, ๊ณ„ํš๋œ ํˆฌ์ž๋ฅผ ๋Œ€๋ถ€๋ถ„ ๊ทธ๋Œ€๋กœ ์œ ์ง€ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๋น„์šฉ์„ ์—„๊ฒฉํ•˜๊ฒŒ ๊ด€๋ฆฌํ•˜๊ณ  ํšจ์œจ์„ฑ์„ ์ถ”์ง„ํ•ด ๋‚˜๊ฐ€๋Š” ๋™์‹œ์—, ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„์™€ ์ ์œ ์œจ ์„ฑ์žฅ ๊ฐ€๋Šฅ์„ฑ์ด ์žˆ๋‹ค๋ฉด ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ๊ฒ€ํ† ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ๋‹จ๊ธฐ์ ์œผ๋กœ ๋งค์ถœ ๋Œ€๋น„ ํŒ๋งค๊ด€๋ฆฌ๋น„ ๋น„์œจ์˜ ์ฆ๊ฐ€๋ฅผ ์ดˆ๋ž˜ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์žฅ๊ธฐ์ ์œผ๋กœ๋Š” ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์—์„œ ๋‹น์‚ฌ ๋ธŒ๋žœ๋“œ๋“ค์˜ ์ž…์ง€๋ฅผ ๋”์šฑ ๊ฐ•ํ™”ํ•  ๊ฒƒ์œผ๋กœ ๋ฏฟ์Šต๋‹ˆ๋‹ค.
Overall, we are viewing the current environment as an opportunity to flex our best-in-class operating model and free cash flow generation. We plan to invest in variable areas where we have a proven ability to adjust if necessary. Keep in mind our investments drove better-than-expected returns in fiscal year 2025, as evidenced by our 23.6% operating margin. While we expect to continue investments that support strategic areas of growth, we are actively engaged to drive efficiencies in other areas of the business that can help offset some of these incremental investments. Our ability to continue investing in alignment with our long-term strategy is something we see as a competitive advantage.์ „๋ฐ˜์ ์œผ๋กœ ์ €ํฌ๋Š” ํ˜„์žฌ ํ™˜๊ฒฝ์„ ์ตœ๊ณ  ์ˆ˜์ค€์˜ ์šด์˜ ๋ชจ๋ธ๊ณผ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„ ์ฐฝ์ถœ ๋Šฅ๋ ฅ์„ ๋ฐœํœ˜ํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•„์š”์‹œ ์กฐ์ •ํ•  ์ˆ˜ ์žˆ๋Š” ์ž…์ฆ๋œ ๋Šฅ๋ ฅ์„ ๋ณด์œ ํ•œ ๊ฐ€๋ณ€์  ์˜์—ญ์— ํˆฌ์žํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ์ €ํฌ์˜ ํˆฌ์ž๊ฐ€ 2025 ํšŒ๊ณ„์—ฐ๋„์— ์˜ˆ์ƒ๋ณด๋‹ค ๋‚˜์€ ์ˆ˜์ต๋ฅ ์„ ๊ฐ€์ ธ๋‹ค์ฃผ์—ˆ๋‹ค๋Š” ์ ์„ ์—ผ๋‘์— ๋‘์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ์ด๋Š” 23.6%์˜ ์˜์—…์ด์ต๋ฅ ๋กœ ์ž…์ฆ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ „๋žต์  ์„ฑ์žฅ ์˜์—ญ์„ ์ง€์›ํ•˜๋Š” ํˆฌ์ž๋ฅผ ์ง€์†ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜์ง€๋งŒ, ์ด๋Ÿฌํ•œ ์ฆ๋ถ„ ํˆฌ์ž์˜ ์ผ๋ถ€๋ฅผ ์ƒ์‡„ํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ์—…์˜ ๋‹ค๋ฅธ ์˜์—ญ์—์„œ ํšจ์œจ์„ฑ์„ ์ถ”์ง„ํ•˜๊ธฐ ์œ„ํ•ด ์ ๊ทน์ ์œผ๋กœ ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์žฅ๊ธฐ ์ „๋žต์— ๋ถ€ํ•ฉํ•˜๋Š” ํˆฌ์ž๋ฅผ ์ง€์†ํ•  ์ˆ˜ ์žˆ๋Š” ์ €ํฌ์˜ ๋Šฅ๋ ฅ์€ ๊ฒฝ์Ÿ ์šฐ์œ„๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
With a normalized consumer environment, we believe we can deliver leverage in the coming years. Similar to how we're looking at SG&A, we expect to deploy focused capital expenditures in the range of $120 million to $130 million to support the future of our company. Further, as we lean into our strong cash position, thus far in the first quarter of fiscal year 2026, as our subsequent event date of May 9, 2025, we have repurchased approximately $84 million worth of shares at a weighted average price per share of $109.75. As of May 9, 2025, the company still had approximately $291 million remaining under its stock repurchase authorization.์ •์ƒํ™”๋œ ์†Œ๋น„์ž ํ™˜๊ฒฝ ํ•˜์—์„œ ํ–ฅํ›„ ๋ช‡ ๋…„๊ฐ„ ๋ ˆ๋ฒ„๋ฆฌ์ง€๋ฅผ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ฏฟ์Šต๋‹ˆ๋‹ค. SG&A๋ฅผ ๋ฐ”๋ผ๋ณด๋Š” ๊ด€์ ๊ณผ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ, ๋‹น์‚ฌ์˜ ๋ฏธ๋ž˜๋ฅผ ๋’ท๋ฐ›์นจํ•˜๊ธฐ ์œ„ํ•ด 1์–ต 2์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 1์–ต 3์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ๋ฒ”์œ„์˜ ์ง‘์ค‘์ ์ธ ์ž๋ณธ์ง€์ถœ์„ ๋ฐฐ์น˜ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ๊ฐ•๋ ฅํ•œ ํ˜„๊ธˆ ํฌ์ง€์…˜์„ ํ™œ์šฉํ•˜์—ฌ 2026 ํšŒ๊ณ„์—ฐ๋„ 1๋ถ„๊ธฐ ํ˜„์žฌ๊นŒ์ง€, 2025๋…„ 5์›” 9์ผ ํ›„์† ์ด๋ฒคํŠธ ๊ธฐ์ค€์ผ ๊ธฐ์ค€์œผ๋กœ ์ฃผ๋‹น ๊ฐ€์ค‘ํ‰๊ท  ๊ฐ€๊ฒฉ 109.75๋‹ฌ๋Ÿฌ์— ์•ฝ 8์ฒœ 4๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ ์ƒ๋‹น์˜ ์ฃผ์‹์„ ์žฌ๋งค์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ 5์›” 9์ผ ๊ธฐ์ค€์œผ๋กœ ํšŒ์‚ฌ๋Š” ์ฃผ์‹ ์žฌ๋งค์ž… ์Šน์ธ ํ•œ๋„ ํ•˜์—์„œ ์—ฌ์ „ํžˆ ์•ฝ 2์–ต 9์ฒœ 1๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ๊ฐ€ ๋‚จ์•„์žˆ์Šต๋‹ˆ๋‹ค.
As announced today, the Board of Directors approved an increase of $2.25 billion on top of the company's existing stock repurchase authorization, bringing the total amount authorized to $2.5 billion, representing more than 10% of our current market capitalization. We believe this highlights the Board's confidence in our strategic plan and allows us to be opportunistic in our approach to repurchasing shares. While it is not our practice to provide quarterly guidance, and we do not intend to do so going forward, in light of the current environment, we want to provide our outlook for the quarter ending June 30.์˜ค๋Š˜ ๋ฐœํ‘œ๋œ ๋ฐ”์™€ ๊ฐ™์ด, ์ด์‚ฌํšŒ๋Š” ๊ธฐ์กด ์ž์‚ฌ์ฃผ ๋งค์ž… ์Šน์ธ ํ•œ๋„์— 22์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ์ถ”๊ฐ€๋กœ ์ฆ์•กํ•˜์—ฌ ์ด ์Šน์ธ ํ•œ๋„๋ฅผ 25์–ต ๋‹ฌ๋Ÿฌ๋กœ ํ™•๋Œ€ํ•˜๋Š” ๊ฒƒ์„ ์Šน์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํ˜„์žฌ ์‹œ๊ฐ€์ด์•ก์˜ 10% ์ด์ƒ์— ํ•ด๋‹นํ•˜๋Š” ๊ทœ๋ชจ์ž…๋‹ˆ๋‹ค. ์ด๋ฒˆ ๊ฒฐ์ •์€ ๋‹น์‚ฌ์˜ ์ „๋žต์  ๊ณ„ํš์— ๋Œ€ํ•œ ์ด์‚ฌํšŒ์˜ ์‹ ๋ขฐ๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ๊ฒƒ์ด๋ฉฐ, ์ž์‚ฌ์ฃผ ๋งค์ž…์— ์žˆ์–ด ๊ธฐํšŒ์ฃผ์˜์  ์ ‘๊ทผ์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•ด์ค„ ๊ฒƒ์œผ๋กœ ํŒ๋‹จ๋ฉ๋‹ˆ๋‹ค. ๋ถ„๊ธฐ๋ณ„ ๊ฐ€์ด๋˜์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ด ๋‹น์‚ฌ์˜ ๊ด€๋ก€๋Š” ์•„๋‹ˆ๋ฉฐ, ํ–ฅํ›„์—๋„ ๊ทธ๋Ÿด ๊ณ„ํš์€ ์—†์ง€๋งŒ, ํ˜„์žฌ ํ™˜๊ฒฝ์„ ๊ณ ๋ คํ•˜์—ฌ 6์›” 30์ผ๋กœ ๋งˆ๊ฐ๋˜๋Š” ๋ถ„๊ธฐ์— ๋Œ€ํ•œ ์ „๋ง์„ ์ œ๊ณตํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
For the first quarter of fiscal year 2026, we expect revenue to be in the range of $890 million to $910 million, with HOKA increasing at least low double digits and UGG increasing at least mid-single digits. Gross margin is expected to be down approximately 250 basis points versus last year due to higher freight costs expensed relative to last year increased promotional activity as we lapped exceptionally low levels in the prior year and channel mix headwinds with wholesale growing faster than DTC. SG&A is expected to increase slightly faster than revenue in the period as we prioritize disciplined and efficient spend while investing in brand-building marketing.2026 ํšŒ๊ณ„์—ฐ๋„ 1๋ถ„๊ธฐ์—๋Š” ๋งค์ถœ์ด 8์–ต 9์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 9์–ต 1์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ๋ฒ”์œ„๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, HOKA๋Š” ์ตœ์†Œ ๋‘ ์ž๋ฆฟ์ˆ˜ ์ดˆ๋ฐ˜ ์ฆ๊ฐ€์œจ์„, UGG๋Š” ์ตœ์†Œ ํ•œ ์ž๋ฆฟ์ˆ˜ ์ค‘๋ฐ˜ ์ฆ๊ฐ€์œจ์„ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ์ „๋งํ•ฉ๋‹ˆ๋‹ค. ๋งค์ถœ์ด์ด์ต๋ฅ ์€ ์ž‘๋…„ ๋Œ€๋น„ ์•ฝ 250bp ํ•˜๋ฝํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋Š”๋ฐ, ์ด๋Š” ์ž‘๋…„ ๋Œ€๋น„ ๋†’์€ ์šด์†ก๋น„ ๋น„์šฉ ๊ณ„์ƒ, ์ „๋…„๋„ ์˜ˆ์™ธ์ ์œผ๋กœ ๋‚ฎ์€ ์ˆ˜์ค€์„ ๊ธฐ๋กํ–ˆ๋˜ ๊ฒƒ๊ณผ ๋น„๊ตํ•˜์—ฌ ์ฆ๊ฐ€ํ•œ ํ”„๋กœ๋ชจ์…˜ ํ™œ๋™, ๊ทธ๋ฆฌ๊ณ  ๋„๋งค๊ฐ€ DTC๋ณด๋‹ค ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋ฉด์„œ ๋ฐœ์ƒํ•˜๋Š” ์ฑ„๋„ ๋ฏน์Šค ์—ญํ’ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. SG&A๋Š” ํ•ด๋‹น ๊ธฐ๊ฐ„ ๋™์•ˆ ๋งค์ถœ๋ณด๋‹ค ์•ฝ๊ฐ„ ๋น ๋ฅด๊ฒŒ ์ฆ๊ฐ€ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋Š”๋ฐ, ์ด๋Š” ๋ธŒ๋žœ๋“œ ๊ตฌ์ถ• ๋งˆ์ผ€ํŒ…์— ํˆฌ์žํ•˜๋ฉด์„œ๋„ ๊ทœ์œจ ์žˆ๊ณ  ํšจ์œจ์ ์ธ ์ง€์ถœ์„ ์šฐ์„ ์‹œํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
Diluted earnings per share is expected to be in the range of $0.62 to $0.67 as compared to last year's stock split restated $0.75. As Stefano mentioned, Deckers has the experience and resilience to operate from a position of strength during this period of uncertainty. We have premium brands that are in demand, distinctive and have proven capability of delivering category-leading growth, coupled with our powerful financial model that generates top-tier levels of profitability, free cash flow and return on invested capital, giving us one of the healthiest debt-free balance sheet in our sector.์ฃผ๋‹น์ˆœ์ด์ต(ํฌ์„ ๊ธฐ์ค€)์€ 0.62๋‹ฌ๋Ÿฌ์—์„œ 0.67๋‹ฌ๋Ÿฌ ๋ฒ”์œ„๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, ์ด๋Š” ์ž‘๋…„ ์ฃผ์‹๋ถ„ํ•  ์žฌ์‚ฐ์ • ๊ธฐ์ค€ 0.75๋‹ฌ๋Ÿฌ์™€ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค. ์Šคํ…ŒํŒŒ๋…ธ๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, ๋ฐ์ปค์Šค๋Š” ์ด๋Ÿฌํ•œ ๋ถˆํ™•์‹ค์„ฑ์˜ ์‹œ๊ธฐ์— ๊ฐ•๋ ฅํ•œ ์œ„์น˜์—์„œ ์šด์˜ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒฝํ—˜๊ณผ ํšŒ๋ณต๋ ฅ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ˆ˜์š”๊ฐ€ ๋†’๊ณ  ์ฐจ๋ณ„ํ™”๋˜๋ฉฐ ์นดํ…Œ๊ณ ๋ฆฌ ์„ ๋„์  ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ์ž…์ฆ๋œ ์—ญ๋Ÿ‰์„ ๊ฐ€์ง„ ํ”„๋ฆฌ๋ฏธ์—„ ๋ธŒ๋žœ๋“œ๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ตœ๊ณ  ์ˆ˜์ค€์˜ ์ˆ˜์ต์„ฑ, ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„, ํˆฌํ•˜์ž๋ณธ์ˆ˜์ต๋ฅ ์„ ์ฐฝ์ถœํ•˜๋Š” ๊ฐ•๋ ฅํ•œ ์žฌ๋ฌด ๋ชจ๋ธ๊ณผ ๊ฒฐํ•ฉ๋˜์–ด ์—…๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฑด์ „ํ•œ ๋ฌด๋ถ€์ฑ„ ๋Œ€์ฐจ๋Œ€์กฐํ‘œ ์ค‘ ํ•˜๋‚˜๋ฅผ ์œ ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
With $1.9 billion of cash and an increased share repurchase authorization that now totals $2.5 billion, we are capable of continuing to return value to shareholders even in a more challenged environment. I remain confident in the opportunities ahead for UGG and HOKA and look forward to sharing our continued progress in fiscal year 2026. Thanks, everyone. And with that, I'll now hand off the call to Stefano for his closing remarks. Stefano Caroti

Thank you, Steve.
19์–ต ๋‹ฌ๋Ÿฌ์˜ ํ˜„๊ธˆ๊ณผ ์ด 25์–ต ๋‹ฌ๋Ÿฌ๋กœ ์ฆ์•ก๋œ ์ž์‚ฌ์ฃผ ๋งค์ž… ์Šน์ธ์„ ํ†ตํ•ด, ๋”์šฑ ์–ด๋ ค์šด ํ™˜๊ฒฝ์—์„œ๋„ ์ฃผ์ฃผ๋“ค์—๊ฒŒ ์ง€์†์ ์œผ๋กœ ๊ฐ€์น˜๋ฅผ ํ™˜์›ํ•  ์ˆ˜ ์žˆ๋Š” ์—ญ๋Ÿ‰์„ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” UGG์™€ HOKA์˜ ์•ž์œผ๋กœ์˜ ๊ธฐํšŒ๋“ค์— ๋Œ€ํ•ด ํ™•์‹ ์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, 2026 ํšŒ๊ณ„์—ฐ๋„์—๋„ ์ง€์†์ ์ธ ์ง„์ „์„ ๊ณต์œ ํ•  ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด์ œ ๋งˆ๋ฌด๋ฆฌ ๋ฐœ์–ธ์„ ์œ„ํ•ด ์Šคํ…ŒํŒŒ๋…ธ์—๊ฒŒ ๋งˆ์ดํฌ๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

์Šคํ‹ฐ๋ธŒ, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Fiscal 2025 was a record-setting year with industry-leading growth from UGG and HOKA, gross margin and operating margin expanding to new heights, and disciplined financial management that further bolstered the strength of our balance sheet. As we turn the page to fiscal year 2026, it is clear that we are operating in a very different environment. Our strategy and the significant opportunities ahead for UGG and HOKA remain consistent.2025 ํšŒ๊ณ„์—ฐ๋„๋Š” UGG์™€ HOKA์˜ ์—…๊ณ„ ์„ ๋„์  ์„ฑ์žฅ, ์‹ ๊ธฐ๋ก์„ ๋‹ฌ์„ฑํ•œ ์ด์ด์ต๋ฅ ๊ณผ ์˜์—…์ด์ต๋ฅ  ํ™•๋Œ€, ๊ทธ๋ฆฌ๊ณ  ๋Œ€์ฐจ๋Œ€์กฐํ‘œ์˜ ๊ฒฌ๊ณ ํ•จ์„ ๋”์šฑ ๊ฐ•ํ™”ํ•œ ๊ทœ์œจ ์žˆ๋Š” ์žฌ๋ฌด ๊ด€๋ฆฌ๋กœ ๊ธฐ๋ก์ ์ธ ํ•œ ํ•ด์˜€์Šต๋‹ˆ๋‹ค. 2026 ํšŒ๊ณ„์—ฐ๋„๋กœ ์ ‘์–ด๋“ค๋ฉด์„œ, ์šฐ๋ฆฌ๊ฐ€ ๋งค์šฐ ๋‹ค๋ฅธ ํ™˜๊ฒฝ์—์„œ ์šด์˜ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ด ๋ถ„๋ช…ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ „๋žต๊ณผ UGG ๋ฐ HOKA์— ๋Œ€ํ•œ ์ƒ๋‹นํ•œ ๊ธฐํšŒ๋“ค์€ ์—ฌ์ „ํžˆ ์ผ๊ด€๋˜๊ฒŒ ์œ ์ง€๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We'll take advantage of our best-in-class operating model and continue advancing towards building HOKA to become a leading performance brand through disruptive innovation, elevating UGG to global brand status, expanding our DTC business through consumer acquisition and retention and increasing our international business through the implementation of our successful U.S. playbook. Before we turn to Q&A, I'd like to address the Board chair succession we announced this afternoon. As you saw, Cindy Davis was named our next Board chair, succeeding Mike Devine, who's retiring from the Board nearly 14 years of service, including 6 years as Chair.์ €ํฌ๋Š” ์ตœ๊ณ  ์ˆ˜์ค€์˜ ์šด์˜ ๋ชจ๋ธ์„ ํ™œ์šฉํ•˜์—ฌ ํŒŒ๊ดด์  ํ˜์‹ ์„ ํ†ตํ•ด HOKA๋ฅผ ์„ ๋„์ ์ธ ํผํฌ๋จผ์Šค ๋ธŒ๋žœ๋“œ๋กœ ๊ตฌ์ถ•ํ•˜๊ณ , UGG๋ฅผ ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ ์ง€์œ„๋กœ ๋Œ์–ด์˜ฌ๋ฆฌ๋ฉฐ, ์†Œ๋น„์ž ํ™•๋ณด์™€ ์œ ์ง€๋ฅผ ํ†ตํ•ด DTC ์‚ฌ์—…์„ ํ™•์žฅํ•˜๊ณ , ์„ฑ๊ณต์ ์ธ ๋ฏธ๊ตญ ํ”Œ๋ ˆ์ด๋ถ ์‹คํ–‰์„ ํ†ตํ•ด ๊ตญ์ œ ์‚ฌ์—…์„ ์ฆ๋Œ€์‹œํ‚ค๋Š” ๋ฐฉํ–ฅ์œผ๋กœ ์ง€์†์ ์œผ๋กœ ๋‚˜์•„๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. Q&A๋กœ ๋„˜์–ด๊ฐ€๊ธฐ ์ „์—, ์˜ค๋Š˜ ์˜คํ›„ ๋ฐœํ‘œํ•œ ์ด์‚ฌํšŒ ์˜์žฅ ์Šน๊ณ„์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋ณด์‹œ๋‹ค์‹œํ”ผ, ์‹ ๋”” ๋ฐ์ด๋น„์Šค(Cindy Davis)๊ฐ€ ์ฐจ๊ธฐ ์ด์‚ฌํšŒ ์˜์žฅ์œผ๋กœ ์ž„๋ช…๋˜์—ˆ์œผ๋ฉฐ, ์˜์žฅ์ง 6๋…„์„ ํฌํ•จํ•˜์—ฌ ๊ฑฐ์˜ 14๋…„๊ฐ„ ๋ด‰์‚ฌํ•œ ๋งˆ์ดํฌ ๋””๋ฐ”์ธ(Mike Devine)์˜ ๋’ค๋ฅผ ์ด์–ด ๊ทธ๊ฐ€ ์ด์‚ฌํšŒ์—์„œ ์€ํ‡ดํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
We're deeply grateful for Mike's incredible dedication to Deckers over the years. His leadership during a period of immense growth and evolution has helped put us in the strong position we're in today. On a personal note, I'm extremely thankful to Mike for his support during my transition. I'd also like to congratulate Cindy on her new role. As their iconic brands continue to gain momentum on a global scale, we know that Cindy's expertise and experience on our Board over the last seven years, will be integral to our continued success.์ง€๋‚œ ๋ช‡ ๋…„๊ฐ„ ๋ฐ์ปค์Šค์— ๋Œ€ํ•œ ๋งˆ์ดํฌ์˜ ๋†€๋ผ์šด ํ—Œ์‹ ์— ๊นŠ์ด ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์—„์ฒญ๋‚œ ์„ฑ์žฅ๊ณผ ๋ณ€ํ™”์˜ ์‹œ๊ธฐ ๋™์•ˆ ๊ทธ์˜ ๋ฆฌ๋”์‹ญ์€ ์˜ค๋Š˜๋‚  ์šฐ๋ฆฌ๊ฐ€ ๊ฐ•๋ ฅํ•œ ์œ„์น˜์— ์„ค ์ˆ˜ ์žˆ๋„๋ก ๋„์›€์„ ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐœ์ธ์ ์œผ๋กœ๋Š” ์ œ๊ฐ€ ์ „ํ™˜ํ•˜๋Š” ๋™์•ˆ ๋งˆ์ดํฌ๊ฐ€ ๋ณด์—ฌ์ค€ ์ง€์›์— ๋Œ€ํ•ด ๋งค์šฐ ๊ฐ์‚ฌํ•˜๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์‹ ๋””์˜ ์ƒˆ๋กœ์šด ์—ญํ• ์„ ์ถ•ํ•˜๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ƒ์ง•์ ์ธ ๋ธŒ๋žœ๋“œ๋“ค์ด ๊ธ€๋กœ๋ฒŒ ๊ทœ๋ชจ์—์„œ ์ง€์†์ ์œผ๋กœ ๋ชจ๋ฉ˜ํ…€์„ ์–ป๊ณ  ์žˆ๋Š” ๊ฐ€์šด๋ฐ, ์ง€๋‚œ 7๋…„๊ฐ„ ์ด์‚ฌํšŒ์—์„œ ์Œ“์€ ์‹ ๋””์˜ ์ „๋ฌธ์„ฑ๊ณผ ๊ฒฝํ—˜์ด ์šฐ๋ฆฌ์˜ ์ง€์†์ ์ธ ์„ฑ๊ณต์— ํ•„์ˆ˜์ ์ผ ๊ฒƒ์ž„์„ ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค.
On behalf of our management team, I'd like to thank our employees around the world for their continued successful execution of our strategies and their continued dedication to building a bright future for Deckers. Thank you all for joining today's call, and thank you to our shareholders for your continued support. With that, I'll turn the call over to the operator for Q&A.๊ฒฝ์˜์ง„์„ ๋Œ€ํ‘œํ•˜์—ฌ, ์ „ ์„ธ๊ณ„ ์ง์›๋“ค์ด ์ง€์†์ ์œผ๋กœ ์šฐ๋ฆฌ์˜ ์ „๋žต์„ ์„ฑ๊ณต์ ์œผ๋กœ ์‹คํ–‰ํ•˜๊ณ  Deckers์˜ ๋ฐ์€ ๋ฏธ๋ž˜๋ฅผ ๊ตฌ์ถ•ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ„์†ํ•ด์„œ ํ—Œ์‹ ํ•ด ์ฃผ๊ณ  ์žˆ๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๊ฐ์‚ฌ๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์—ฌํ•ด ์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฌ๋ฉฐ, ์ง€์†์ ์ธ ์ง€์ง€๋ฅผ ๋ณด๋‚ด์ฃผ์‹œ๋Š” ์ฃผ์ฃผ ์—ฌ๋Ÿฌ๋ถ„๊ป˜๋„ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด์ œ ์งˆ์˜์‘๋‹ต์„ ์œ„ํ•ด ์˜คํผ๋ ˆ์ดํ„ฐ์—๊ฒŒ ๋งˆ์ดํฌ๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

Here are the key points from the earnings call in Korean:

โ€ข ์‹ค์  ํ•˜์ด๋ผ์ดํŠธ:
- FY2025 ๋งค์ถœ 16% ์ฆ๊ฐ€ํ•˜์—ฌ ์•ฝ 50์–ต ๋‹ฌ๋Ÿฌ ๋‹ฌ์„ฑ
- ์ด์ด์ต๋ฅ  57.9%๋กœ ์ „๋…„ ๋Œ€๋น„ 230bp ์ƒ์Šน
- ์˜์—…์ด์ต๋ฅ  23.6%๋กœ ์ „๋…„ ๋Œ€๋น„ 200bp ์ƒ์Šน
- ์ฃผ๋‹น์ˆœ์ด์ต 30% ์ฆ๊ฐ€ํ•œ $6.33 ๊ธฐ๋ก

โ€ข ๋ธŒ๋žœ๋“œ ์„ฑ๊ณผ:
- HOKA: ๋งค์ถœ 24% ์„ฑ์žฅํ•˜์—ฌ 22์–ต ๋‹ฌ๋Ÿฌ ๋‹ฌ์„ฑ, ๊ธ€๋กœ๋ฒŒ ์ธ์ง€๋„ ์ƒ์Šน ์ค‘
- UGG: ๋งค์ถœ 13% ์„ฑ์žฅํ•˜์—ฌ 25์–ต ๋‹ฌ๋Ÿฌ ๋‹ฌ์„ฑ, ๊ตญ์ œ ์‹œ์žฅ์—์„œ ๊ฐ•์„ธ

โ€ข ์ „๋ง ๋ฐ ๋ฆฌ์Šคํฌ:
- FY2026์— ๊ด€์„ธ ์ •์ฑ… ๋ณ€ํ™”๋กœ ์ธํ•œ ๋ถˆํ™•์‹ค์„ฑ ์ฆ๊ฐ€
- ์›๊ฐ€ ์ƒ์Šน์œผ๋กœ ์ธํ•œ ๋งˆ์ง„ ์••๋ฐ• ์˜ˆ์ƒ (์ตœ๋Œ€ 1.5์–ต ๋‹ฌ๋Ÿฌ ์˜ํ–ฅ)
- ์„ ๋ณ„์  ๊ฐ€๊ฒฉ ์ธ์ƒ๊ณผ ๋น„์šฉ ์ ˆ๊ฐ์œผ๋กœ ๋Œ€์‘ ๊ณ„ํš

โ€ข ์žฌ๋ฌด ๊ฑด์ „์„ฑ:
- ํ˜„๊ธˆ ๋ฐ ํ˜„๊ธˆ์„ฑ์ž์‚ฐ 19์–ต ๋‹ฌ๋Ÿฌ ๋ณด์œ 
- ๋ถ€์ฑ„ ์—†๋Š” ์žฌ๋ฌด๊ตฌ์กฐ ์œ ์ง€
- 25์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์ž์‚ฌ์ฃผ ๋งค์ž… ํ”„๋กœ๊ทธ๋žจ ์Šน์ธ


โ“ Q&A

Original Translation
Question-and-Answer Session

Operator

Thank you. We will now begin the question-and-answer session. [Operator Instructions] Your first question from the line of Jonathan Komp with Baird. Please go ahead. Jonathan Komp

Yeah. Hi, good afternoon. I want to ask about the slowdown in HOKA U.S. DTC. Steve, I know you mentioned several factors contributing. I don't know if you can give a little more color to the magnitude of those impacts. And maybe just a broader question, what gives you confidence that there's not a broader change in the competitive dynamics in the trail and road category, especially as you're still working to establish lifestyle and fitness? Steve Fasching

Yes. Thanks, Jon.
์งˆ์˜์‘๋‹ต ์„ธ์…˜

์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ ์งˆ์˜์‘๋‹ต ์„ธ์…˜์„ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. [์šด์˜์ž ์•ˆ๋‚ด] ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ๋ฒ ์–ด๋“œ์˜ ์กฐ๋‚˜๋‹จ ์ปดํ”„๋‹˜์œผ๋กœ๋ถ€ํ„ฐ ๋ฐ›๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•ด ์ฃผ์„ธ์š”.

์กฐ๋‚˜๋‹จ ์ปดํ”„

๋„ค, ์•ˆ๋…•ํ•˜์„ธ์š”. HOKA ๋ฏธ๊ตญ DTC์˜ ๋‘”ํ™”์— ๋Œ€ํ•ด ์งˆ๋ฌธ๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์Šคํ‹ฐ๋ธŒ๋‹˜, ์—ฌ๋Ÿฌ ์š”์ธ๋“ค์ด ๊ธฐ์—ฌํ–ˆ๋‹ค๊ณ  ๋ง์”€ํ•˜์‹  ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ๋Š”๋ฐ, ๊ทธ๋Ÿฌํ•œ ์˜ํ–ฅ์˜ ๊ทœ๋ชจ์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๊ทธ๋ฆฌ๊ณ  ์ข€ ๋” ๊ด‘๋ฒ”์œ„ํ•œ ์งˆ๋ฌธ์œผ๋กœ, ํŠนํžˆ ๋ผ์ดํ”„์Šคํƒ€์ผ๊ณผ ํ”ผํŠธ๋‹ˆ์Šค ์˜์—ญ์„ ๊ตฌ์ถ•ํ•˜๋Š” ๊ณผ์ •์—์„œ ํŠธ๋ ˆ์ผ๊ณผ ๋กœ๋“œ ์นดํ…Œ๊ณ ๋ฆฌ์˜ ๊ฒฝ์Ÿ ์—ญํ•™์— ๋” ๊ด‘๋ฒ”์œ„ํ•œ ๋ณ€ํ™”๊ฐ€ ์—†๋‹ค๋Š” ํ™•์‹ ์„ ๊ฐ–๋Š” ์ด์œ ๋Š” ๋ฌด์—‡์ธ๊ฐ€์š”?

์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ

๋„ค, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, ์กด.
This is Steve. I'll start, and then I think Stefano can jump in too. I think as I said in the prepared remarks, it was isolated in terms of some of the pressure that we saw in DTC in the U.S. When you look at it in terms of dollars, right, it's not huge dollars, but it is impacting the percentages. I think when we look at the international business, the international DTC business did incredibly well. So that's where I think some factors were unique to the U.S. market. I think we knew there would be some pressure on the DTC business. And not entirely surprised by that performance, generally where the quarter came in is where we expected HOKA to come in.์Šคํ‹ฐ๋ธŒ์ž…๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋จผ์ € ๋ง์”€๋“œ๋ฆฌ๊ณ , ์Šคํ…ŒํŒŒ๋…ธ๊ฐ€ ์ถ”๊ฐ€๋กœ ์„ค๋ช…ํ•ด๋“œ๋ฆด ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์ค€๋น„๋œ ๋ฐœ์–ธ์—์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ๋ฏธ๊ตญ DTC์—์„œ ๋ณด์ธ ์••๋ฐ•์€ ๊ณ ๋ฆฝ๋œ ํ˜„์ƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๋‹ฌ๋Ÿฌ ๊ธฐ์ค€์œผ๋กœ ๋ณด๋ฉด ์—„์ฒญ๋‚œ ๊ธˆ์•ก์€ ์•„๋‹ˆ์ง€๋งŒ, ๋น„์œจ์—๋Š” ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œ ์‚ฌ์—…์„ ๋ณด๋ฉด, ๊ตญ์ œ DTC ์‚ฌ์—…์€ ์ •๋ง ํ›Œ๋ฅญํ•œ ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ผ๋ถ€ ์š”์ธ๋“ค์ด ๋ฏธ๊ตญ ์‹œ์žฅ์—๋งŒ ํŠน์œ ํ•œ ๊ฒƒ์ด์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” DTC ์‚ฌ์—…์— ์–ด๋А ์ •๋„ ์••๋ฐ•์ด ์žˆ์„ ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์„ฑ๊ณผ์— ์™„์ „ํžˆ ๋†€๋ผ์ง€๋Š” ์•Š์•˜์œผ๋ฉฐ, ์ผ๋ฐ˜์ ์œผ๋กœ ์ด๋ฒˆ ๋ถ„๊ธฐ ์‹ค์ ์ด ๋‚˜์˜จ ๊ณณ์ด ์šฐ๋ฆฌ๊ฐ€ HOKA๊ฐ€ ๋„๋‹ฌํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ–ˆ๋˜ ์ง€์ ์ž…๋‹ˆ๋‹ค.
So not too surprised they're very encouraged by the international business, and very encouraged by the wholesale business. So as we expand the distribution, we saw very strong sell-through with that expanded distribution, which we knew would put a little bit of pressure in the near-term. So -- as I said in the prepared remarks, we expect a little bit of near-term pressure in DTC in the U.S. for a number of factors as we called out. But once we get beyond Q1, with the success that we're seeing with the new introductions in HOKA, we are encouraged you're going to start to see those numbers improve. Stefano Caroti

Hi, Jon, this is Stefano.
๋”ฐ๋ผ์„œ ๊ตญ์ œ ์‚ฌ์—…๊ณผ ๋„๋งค ์‚ฌ์—…์— ๋Œ€ํ•ด ๋งค์šฐ ๊ณ ๋ฌด์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์€ ๊ทธ๋ฆฌ ๋†€๋ž์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์œ ํ†ต๋ง์„ ํ™•์žฅํ•˜๋ฉด์„œ ํ™•์žฅ๋œ ์œ ํ†ต์„ ํ†ตํ•ด ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ํŒ๋งค ์‹ค์ ์„ ๋ณด์•˜๋Š”๋ฐ, ์ด๋Š” ๋‹จ๊ธฐ์ ์œผ๋กœ ์•ฝ๊ฐ„์˜ ์••๋ฐ•์„ ๊ฐ€ํ•  ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ -- ์ค€๋น„๋œ ๋ฐœ์–ธ์—์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ๊ฐ€ ์–ธ๊ธ‰ํ•œ ์—ฌ๋Ÿฌ ์š”์ธ๋“ค๋กœ ์ธํ•ด ๋ฏธ๊ตญ DTC์—์„œ ๋‹จ๊ธฐ์ ์œผ๋กœ ์•ฝ๊ฐ„์˜ ์••๋ฐ•์„ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ 1๋ถ„๊ธฐ๋ฅผ ๋„˜์–ด์„œ๋ฉด, HOKA์˜ ์‹ ์ œํ’ˆ ์ถœ์‹œ์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ์„ฑ๊ณต๊ณผ ํ•จ๊ป˜, ์ด๋Ÿฌํ•œ ์ˆ˜์น˜๋“ค์ด ๊ฐœ์„ ๋˜๊ธฐ ์‹œ์ž‘ํ•˜๋Š” ๊ฒƒ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๊ณ  ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค.

์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

์•ˆ๋…•ํ•˜์„ธ์š”, ์กด. ์Šคํ…ŒํŒŒ๋…ธ์ž…๋‹ˆ๋‹ค.
Remember, the Q4 was our biggest quarter ever for HOKA, and we grew [$125] (ph) million year-over-year. And I personally never felt stronger about the power of this brand, the team that we've in place as well as the financial model, and we see no change to our long-term expectations. Jonathan Komp

Okay. And maybe just one follow-up. I know you mentioned Q1, at least low double-digit total global growth for HOKA. And it sounds like the U.S. could improve after Q1. So just -- are there still scenarios where you think your mid-teens or higher growth for the year? Is it possible?
๊ธฐ์–ตํ•˜์„ธ์š”, 4๋ถ„๊ธฐ๋Š” HOKA์—๊ฒŒ ์‚ฌ์ƒ ์ตœ๋Œ€ ๋ถ„๊ธฐ์˜€์œผ๋ฉฐ, ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 1์–ต 2,500๋งŒ ๋‹ฌ๋Ÿฌ ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ฐœ์ธ์ ์œผ๋กœ ์ด ๋ธŒ๋žœ๋“œ์˜ ํŒŒ์›Œ, ์šฐ๋ฆฌ๊ฐ€ ๊ตฌ์ถ•ํ•œ ํŒ€, ๊ทธ๋ฆฌ๊ณ  ์žฌ๋ฌด ๋ชจ๋ธ์— ๋Œ€ํ•ด ์ด๋ณด๋‹ค ๋” ํ™•์‹ ํ•œ ์ ์ด ์—†์œผ๋ฉฐ, ์žฅ๊ธฐ ์ „๋ง์—๋Š” ๋ณ€ํ™”๊ฐ€ ์—†๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค.

Jonathan Komp

์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ›„์† ์งˆ๋ฌธ ํ•˜๋‚˜๋งŒ ๋” ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. 1๋ถ„๊ธฐ์— HOKA์˜ ์ „ ์„ธ๊ณ„ ์ด ์„ฑ์žฅ๋ฅ ์ด ์ตœ์†Œ ๋‘ ์ž๋ฆฟ์ˆ˜ ์ดˆ๋ฐ˜์ด ๋  ๊ฒƒ์ด๋ผ๊ณ  ๋ง์”€ํ•˜์‹  ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตญ์€ 1๋ถ„๊ธฐ ์ดํ›„ ๊ฐœ์„ ๋  ์ˆ˜ ์žˆ์„ ๊ฒƒ ๊ฐ™๋‹ค๊ณ  ํ•˜์…จ๋Š”๋ฐ์š”. ๊ทธ๋ ‡๋‹ค๋ฉด ์˜ฌํ•ด ์ค‘๋ฐ˜ 10%๋Œ€ ๋˜๋Š” ๊ทธ ์ด์ƒ์˜ ์„ฑ์žฅ๋ฅ ์„ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ์‹œ๋‚˜๋ฆฌ์˜ค๊ฐ€ ์—ฌ์ „ํžˆ ์žˆ๋‹ค๊ณ  ๋ณด์‹œ๋‚˜์š”? ๊ฐ€๋Šฅํ• ๊นŒ์š”?
And then thinking about the long-term aspirations for HOKA, how would you frame up sort of the importance and relative size of the potential for lifestyle and fitness in some of the emerging categories? Thanks again. Steve Fasching

Yes, sure. Thanks, Jon. I'll start, and Stefano, if you want to jump in. look, we're encouraged by where HOKA is growing. I think as I said, we haven't given full year guidance. We gave you a bit of a framework of how we're thinking about the brands. We're very encouraged with the opportunity that HOKA has both in the U.S.
๊ทธ๋ฆฌ๊ณ  HOKA์˜ ์žฅ๊ธฐ์  ๋ชฉํ‘œ์— ๋Œ€ํ•ด ์ƒ๊ฐํ•ด๋ณด๋ฉด, ๋ผ์ดํ”„์Šคํƒ€์ผ๊ณผ ํ”ผํŠธ๋‹ˆ์Šค ๋ถ„์•ผ ๊ทธ๋ฆฌ๊ณ  ์ผ๋ถ€ ์‹ ํฅ ์นดํ…Œ๊ณ ๋ฆฌ๋“ค์˜ ์ž ์žฌ๋ ฅ์— ๋Œ€ํ•œ ์ค‘์š”์„ฑ๊ณผ ์ƒ๋Œ€์  ๊ทœ๋ชจ๋ฅผ ์–ด๋–ป๊ฒŒ ํ‰๊ฐ€ํ•˜์‹œ๋Š”์ง€์š”? ๋‹ค์‹œ ํ•œ ๋ฒˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

Steve Fasching

๋„ค, ๋ฌผ๋ก ์ž…๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, Jon. ์ œ๊ฐ€ ๋จผ์ € ๋ง์”€๋“œ๋ฆฌ๊ณ , Stefano๊ฐ€ ์ถ”๊ฐ€๋กœ ๋ง์”€ํ•ด ์ฃผ์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค. ๋ณด์‹œ๋‹ค์‹œํ”ผ, ์ €ํฌ๋Š” HOKA์˜ ์„ฑ์žฅ ๋ฐฉํ–ฅ์— ๋Œ€ํ•ด ๊ณ ๋ฌด์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ๋Š” ์—ฐ๊ฐ„ ๊ฐ€์ด๋˜์Šค๋ฅผ ์ œ๊ณตํ•˜์ง€๋Š” ์•Š์•˜์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ๋“ค์— ๋Œ€ํ•œ ์ €ํฌ์˜ ์‚ฌ๊ณ  ๋ฐฉ์‹์— ๋Œ€ํ•œ ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ์–ด๋А ์ •๋„ ์ œ์‹œํ•ด ๋“œ๋ ธ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” HOKA๊ฐ€ ๋ฏธ๊ตญ์—์„œ ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ธฐํšŒ์— ๋Œ€ํ•ด ๋งค์šฐ ๊ณ ๋ฌด์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
and internationally, as we said for a couple of years, we knew that the growth rates internationally would outpace what we're seeing in the U.S. We're very encouraged with the strong progress that we're seeing and making on the international front. I think what's also encouraging to your point is when we look at awareness, as we've continued to grow awareness we're still growing the brand. There's a lot that's gone on in the U.S. since the beginning of January. We know that, that's had a bit of an impact on the consumer. We also have model changeovers. We've expanded wholesale distribution. All of that is putting a little bit of pressure on DTC.๊ทธ๋ฆฌ๊ณ  ๊ตญ์ œ์ ์œผ๋กœ๋Š”, ์ €ํฌ๊ฐ€ ๋ช‡ ๋…„๊ฐ„ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด ํ•ด์™ธ ์„ฑ์žฅ๋ฅ ์ด ๋ฏธ๊ตญ ๋‚ด ์„ฑ์žฅ๋ฅ ์„ ์•ž์„ค ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œ ๋ถ€๋ฌธ์—์„œ ๋ณด์ด๊ณ  ์žˆ๋Š” ๊ฐ•๋ ฅํ•œ ์ง„์ „์— ๋งค์šฐ ๊ณ ๋ฌด๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๊ท€ํ•˜์˜ ์ง€์ ๋Œ€๋กœ ์ธ์ง€๋„ ์ธก๋ฉด์—์„œ ๋ณผ ๋•Œ ๊ฒฉ๋ ค๊ฐ€ ๋˜๋Š” ์ ์€, ์ €ํฌ๊ฐ€ ์ง€์†์ ์œผ๋กœ ์ธ์ง€๋„๋ฅผ ๋†’์—ฌ๊ฐ€๋ฉด์„œ ์—ฌ์ „ํžˆ ๋ธŒ๋žœ๋“œ๋ฅผ ์„ฑ์žฅ์‹œํ‚ค๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. 1์›” ์ดˆ๋ถ€ํ„ฐ ๋ฏธ๊ตญ์—์„œ ๋งŽ์€ ์ผ๋“ค์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์†Œ๋น„์ž์—๊ฒŒ ๋‹ค์†Œ ์˜ํ–ฅ์„ ๋ฏธ์ณค๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์ €ํฌ๋Š” ๋ชจ๋ธ ๊ต์ฒด๋„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋„๋งค ์œ ํ†ต์„ ํ™•๋Œ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์ด DTC์— ์•ฝ๊ฐ„์˜ ์••๋ฐ•์„ ๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
I would be careful to put too much on just one number in DTC in the U.S. We're seeing incredible results across the globe. We are very encouraged with the progress that we are making. The feedback that we are getting from wholesale is very encouraging. We're seeing strong sell-throughs with HOKA. And so again, don't judge one quarter on what the potential is. That's our framework, and I think why it was important to lay it out there. We do see this in a normalized environment in terms of a mid-teen grower. I think what we are dealing with right now is with all the noise going on in the U.S. economy, it's hard to gauge what impact that demand is going to have.๋ฏธ๊ตญ DTC์˜ ํ•œ ๊ฐ€์ง€ ์ˆ˜์น˜๋งŒ์œผ๋กœ ๋„ˆ๋ฌด ์„ฑ๊ธ‰ํ•˜๊ฒŒ ํŒ๋‹จํ•˜์ง€ ์•Š๋„๋ก ์ฃผ์˜ํ•ด์•ผ ํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๋†€๋ผ์šด ์„ฑ๊ณผ๋ฅผ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฃจ๊ณ  ์žˆ๋Š” ์ง„์ „์— ๋งค์šฐ ๊ณ ๋ฌด๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋„๋งค์—…์ฒด๋กœ๋ถ€ํ„ฐ ๋ฐ›๊ณ  ์žˆ๋Š” ํ”ผ๋“œ๋ฐฑ์ด ๋งค์šฐ ๊ณ ๋ฌด์ ์ž…๋‹ˆ๋‹ค. HOKA์˜ ๊ฐ•๋ ฅํ•œ ํŒ๋งค์œจ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ์ง€๋งŒ, ํ•œ ๋ถ„๊ธฐ์˜ ์‹ค์ ๋งŒ์œผ๋กœ ์ž ์žฌ๋ ฅ์„ ํŒ๋‹จํ•˜์ง€ ๋งˆ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์šฐ๋ฆฌ์˜ ํ”„๋ ˆ์ž„์›Œํฌ์ด๋ฉฐ, ์ด๋ฅผ ๋ช…ํ™•ํžˆ ์ œ์‹œํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š” ์ด์œ ์ž…๋‹ˆ๋‹ค. ์ •์ƒํ™”๋œ ํ™˜๊ฒฝ์—์„œ๋Š” ์ด๋ฅผ ์ค‘๊ฐ„ 10%๋Œ€ ์„ฑ์žฅ์ฃผ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์šฐ๋ฆฌ๊ฐ€ ์ง๋ฉดํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์€ ๋ฏธ๊ตญ ๊ฒฝ์ œ์˜ ๋ชจ๋“  ๋…ธ์ด์ฆˆ๋กœ ์ธํ•ด ๊ทธ๋Ÿฌํ•œ ์ˆ˜์š”๊ฐ€ ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์น ์ง€ ๊ฐ€๋Š ํ•˜๊ธฐ ์–ด๋ ต๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
And that's where we want to kind of see things play out. But we're encouraged with where HOKA is and the opportunity it has in front of it. Stefano Caroti

And Jon, as we said previously, we are playing the long game. HOKA has still enormous potential across regions, channels, categories, seasons. The total addressable market, the HOKA competes in is very, very sizable. So plenty of opportunity for us in running, in trail, in hike, fitness lifestyle. And despite our gains in brand awareness to Steveโ€™s point, we still have plenty, plenty of opportunities, here in the U.S. and internationally. Our business in the U.S. is $1.5 billion approximately. And it's one-third of that internationally.
๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ์ƒํ™ฉ์ด ์–ด๋–ป๊ฒŒ ์ „๊ฐœ๋˜๋Š”์ง€ ์ง€์ผœ๋ณด๊ณ  ์‹ถ์€ ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” HOKA์˜ ํ˜„์žฌ ์œ„์น˜์™€ ์•ž์œผ๋กœ์˜ ๊ธฐํšŒ์— ๋Œ€ํ•ด ๊ณ ๋ฌด์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

๊ทธ๋ฆฌ๊ณ  ์กด, ์•ž์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด ์šฐ๋ฆฌ๋Š” ์žฅ๊ธฐ์ ์ธ ๊ด€์ ์—์„œ ์ ‘๊ทผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA๋Š” ์—ฌ์ „ํžˆ ์ง€์—ญ, ์ฑ„๋„, ์นดํ…Œ๊ณ ๋ฆฌ, ์‹œ์ฆŒ ์ „๋ฐ˜์— ๊ฑธ์ณ ์—„์ฒญ๋‚œ ์ž ์žฌ๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. HOKA๊ฐ€ ๊ฒฝ์Ÿํ•˜๊ณ  ์žˆ๋Š” ์ „์ฒด ๋Œ€์ƒ ์‹œ์žฅ(TAM)์€ ๋งค์šฐ, ๋งค์šฐ ํฝ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋Ÿฌ๋‹, ํŠธ๋ ˆ์ผ, ํ•˜์ดํ‚น, ํ”ผํŠธ๋‹ˆ์Šค ๋ผ์ดํ”„์Šคํƒ€์ผ ๋ถ„์•ผ์—์„œ ์šฐ๋ฆฌ์—๊ฒŒ๋Š” ์ถฉ๋ถ„ํ•œ ๊ธฐํšŒ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์Šคํ‹ฐ๋ธŒ๊ฐ€ ์–ธ๊ธ‰ํ•œ ๋ฐ”์™€ ๊ฐ™์ด ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„ ํ–ฅ์ƒ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์šฐ๋ฆฌ๋Š” ์—ฌ์ „ํžˆ ๋ฏธ๊ตญ ๋‚ด์—์„œ๋‚˜ ๊ตญ์ œ์ ์œผ๋กœ ๋งŽ์€, ๋งŽ์€ ๊ธฐํšŒ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์—์„œ์˜ ์šฐ๋ฆฌ ์‚ฌ์—… ๊ทœ๋ชจ๋Š” ์•ฝ 15์–ต ๋‹ฌ๋Ÿฌ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ตญ์ œ ์‚ฌ์—…์€ ๊ทธ๊ฒƒ์˜ 3๋ถ„์˜ 1 ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.
So the upside is very significant. And vis-a-vis our competitors were still relatively underpenetrated. And as our product offer expands across these categories, we'll be able to better segment the market and expand distribution, both in DTC and wholesale, with new partners and also existing partners. So we're very, very positive about the future of this brand. Jonathan Komp

Thatโ€™s very helpful. Thank you. Operator

Your next question comes from the line of Jay Sole with UBS. Please go ahead. Jay Sole

Terrific. Thank you so much. I'm curious just about the fourth quarter for HOKA. Can you just talk about units versus ASPs?
๋”ฐ๋ผ์„œ ์ƒ์Šน ์ž ์žฌ๋ ฅ์ด ๋งค์šฐ ํฝ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฒฝ์Ÿ์‚ฌ ๋Œ€๋น„ ์šฐ๋ฆฌ๋Š” ์—ฌ์ „ํžˆ ์ƒ๋Œ€์ ์œผ๋กœ ์‹œ์žฅ ์นจํˆฌ๋„๊ฐ€ ๋‚ฎ์€ ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์นดํ…Œ๊ณ ๋ฆฌ๋“ค์—์„œ ์šฐ๋ฆฌ์˜ ์ œํ’ˆ ๋ผ์ธ์—…์ด ํ™•์žฅ๋จ์— ๋”ฐ๋ผ, ์šฐ๋ฆฌ๋Š” ์‹œ์žฅ์„ ๋” ์ž˜ ์„ธ๋ถ„ํ™”ํ•˜๊ณ  DTC์™€ ๋„๋งค ๋ชจ๋‘์—์„œ ์‹ ๊ทœ ํŒŒํŠธ๋„ˆ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๊ธฐ์กด ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ํ•จ๊ป˜ ์œ ํ†ต์„ ํ™•๋Œ€ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๋Š” ์ด ๋ธŒ๋žœ๋“œ์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•ด ๋งค์šฐ, ๋งค์šฐ ๊ธ์ •์ ์ž…๋‹ˆ๋‹ค.

Jonathan Komp
๋งค์šฐ ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

Operator
๋‹ค์Œ ์งˆ๋ฌธ์€ UBS์˜ Jay Sole๋‹˜์œผ๋กœ๋ถ€ํ„ฐ ๋ฐ›๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•ด ์ฃผ์„ธ์š”.

Jay Sole
ํ›Œ๋ฅญํ•ฉ๋‹ˆ๋‹ค. ์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. HOKA์˜ 4๋ถ„๊ธฐ์— ๋Œ€ํ•ด ๊ถ๊ธˆํ•œ๋ฐ์š”. ํŒ๋งค๋Ÿ‰ ๋Œ€๋น„ ํ‰๊ท  ํŒ๋งค๊ฐ€๊ฒฉ(ASP)์— ๋Œ€ํ•ด ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?
Now maybe you can give us a little bit more color on how you thought about the transition to the Bondi 9, Clifton 10 was executed over the quarter and here into Q1? Thank you. Steve Fasching

Yes, Jay, I think clearly, one of the impacts that we had is with the model changeovers. So there was more price promotion, which impacted revenue, right? But volumes were still strong. So -- we did see some top-line dollar pressure as a result of promotions in that quarter, but volumes still healthy. Now there is a little bit of shift to in terms of where some of that volume went with the wholesale expansion year-on-year comparison.
์ด์ œ ๋ณธ๋”” 9, ํด๋ฆฌํ”„ํ„ด 10์œผ๋กœ์˜ ์ „ํ™˜์ด ์ด๋ฒˆ ๋ถ„๊ธฐ์™€ 1๋ถ„๊ธฐ์— ์–ด๋–ป๊ฒŒ ์‹คํ–‰๋˜์—ˆ๋Š”์ง€์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

**์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ**

๋„ค, ์ œ์ด. ๋ถ„๋ช…ํžˆ ์ €ํฌ๊ฐ€ ๋ฐ›์€ ์˜ํ–ฅ ์ค‘ ํ•˜๋‚˜๋Š” ๋ชจ๋ธ ๊ต์ฒด์™€ ๊ด€๋ จ๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ€๊ฒฉ ํ”„๋กœ๋ชจ์…˜์ด ๋” ๋งŽ์•˜๊ณ , ์ด๊ฒƒ์ด ๋งค์ถœ์— ์˜ํ–ฅ์„ ๋ฏธ์ณค์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํŒ๋งค๋Ÿ‰์€ ์—ฌ์ „ํžˆ ๊ฒฌ์กฐํ–ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ•ด๋‹น ๋ถ„๊ธฐ์— ํ”„๋กœ๋ชจ์…˜์œผ๋กœ ์ธํ•ด ๋งค์ถœ ์ƒ์œ„์„ ์—์„œ ๋‹ค์†Œ ์••๋ฐ•์„ ๋ฐ›์•˜์ง€๋งŒ, ํŒ๋งค๋Ÿ‰์€ ์—ฌ์ „ํžˆ ๊ฑด์ „ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ๋„๋งค ํ™•์žฅ์˜ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ ๋น„๊ต์—์„œ ๊ทธ ํŒ๋งค๋Ÿ‰ ์ค‘ ์ผ๋ถ€๊ฐ€ ์–ด๋””๋กœ ์ด๋™ํ–ˆ๋Š”์ง€์— ๋Œ€ํ•œ ์•ฝ๊ฐ„์˜ ๋ณ€ํ™”๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
So again, this is where I think there has been a lot of attention on the DTC performance without necessarily recognition of the strategic nature of our wholesale expansion. So generally, what we saw was very encouraging. Good to see kind of how the transition with the Clifton and the Bondi have occurred kind of since the beginning of January. And the feedback again has continued to be strong as we closed out those older models and transition to the newer models. Jay Sole

Got it. And then, Steve, if I can just ask you about the $150 million in tariff costs. Is that sort of like the unmitigated cost?
๋„ค, ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์ด ๋ถ€๋ถ„์—์„œ ์ €ํฌ ๋„๋งค ํ™•์žฅ์˜ ์ „๋žต์  ์„ฑ๊ฒฉ์— ๋Œ€ํ•œ ์ธ์‹ ์—†์ด DTC ์‹ค์ ์—๋งŒ ๋งŽ์€ ๊ด€์‹ฌ์ด ์ง‘์ค‘๋˜์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ „๋ฐ˜์ ์œผ๋กœ ์ €ํฌ๊ฐ€ ๋ณธ ๊ฒƒ์€ ๋งค์šฐ ๊ณ ๋ฌด์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. 1์›” ์ดˆ๋ถ€ํ„ฐ Clifton๊ณผ Bondi์˜ ์ „ํ™˜์ด ์–ด๋–ป๊ฒŒ ์ด๋ฃจ์–ด์กŒ๋Š”์ง€ ๋ณด๋Š” ๊ฒƒ์ด ์ข‹์•˜์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ๊ธฐ์กด ๋ชจ๋ธ๋“ค์„ ๋‹จ์ข…ํ•˜๊ณ  ์ƒˆ๋กœ์šด ๋ชจ๋ธ๋“ค๋กœ ์ „ํ™˜ํ•˜๋ฉด์„œ ํ”ผ๋“œ๋ฐฑ์€ ๊ณ„์†ํ•ด์„œ ๊ธ์ •์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค.

Jay Sole: ์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  Steve, 1์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ๊ด€์„ธ ๋น„์šฉ์— ๋Œ€ํ•ด ์งˆ๋ฌธ๋“œ๋ฆด ์ˆ˜ ์žˆ์„๊นŒ์š”? ์ด๊ฒƒ์ด ์™„ํ™”๋˜์ง€ ์•Š์€ ๋น„์šฉ ๊ฐ™์€ ๊ฑด๊ฐ€์š”?
And then -- and there's an assumption that you can think you can take some price can share some costs with your vendors, so the overall net number will be less. So I just want to make sure we got -- if the $150 million is a gross number or a net number? Steve Fasching

Correct. Yes. So the $150 million is a gross number. In terms of how we're looking at it still working through the details, we do kind of have a three-pronged approach. So looking again at price movements using some of our pricing power. But we probably know we have more pricing power than what we may take the price up to.
๊ทธ๋ฆฌ๊ณ  -- ๊ทธ๋ฆฌ๊ณ  ์ผ๋ถ€ ๊ฐ€๊ฒฉ์„ ์ธ์ƒํ•  ์ˆ˜ ์žˆ๊ณ  ๊ณต๊ธ‰์—…์ฒด์™€ ์ผ๋ถ€ ๋น„์šฉ์„ ๋ถ„๋‹ดํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฐ€์ •์ด ์žˆ์–ด์„œ, ์ „์ฒด์ ์ธ ์ˆœ ์ˆ˜์น˜๋Š” ๋” ๋‚ฎ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ 1์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๊ฐ€ ์ด์•ก์ธ์ง€ ์ˆœ์•ก์ธ์ง€ ํ™•์‹คํžˆ ํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.

์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ

๋งž์Šต๋‹ˆ๋‹ค. ๋„ค. ๊ทธ๋ž˜์„œ 1์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋Š” ์ด์•ก์ž…๋‹ˆ๋‹ค. ์–ด๋–ป๊ฒŒ ์ ‘๊ทผํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด์„œ๋Š” ์•„์ง ์„ธ๋ถ€์‚ฌํ•ญ์„ ๊ฒ€ํ† ํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์ €ํฌ๋Š” 3๊ฐ€์ง€ ์ ‘๊ทผ ๋ฐฉ์‹์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ๊ฐ€๊ฒฉ ๊ฒฐ์ •๋ ฅ์„ ํ™œ์šฉํ•œ ๊ฐ€๊ฒฉ ๋ณ€๋™์„ ๋‹ค์‹œ ์‚ดํŽด๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์•„๋งˆ๋„ ์ €ํฌ๊ฐ€ ์‹ค์ œ๋กœ ๊ฐ€๊ฒฉ์„ ์ธ์ƒํ•  ์ˆ˜ ์žˆ๋Š” ์ˆ˜์ค€๋ณด๋‹ค ๋” ๋งŽ์€ ๊ฐ€๊ฒฉ ๊ฒฐ์ •๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
So -- to your point, the $150 million is a gross number, and then we would look to recapture maybe up to half. Jay Sole

Understood. Great. Thank you so much. Operator

Your next question comes from the line of Laurent Vasilescu with BNP Paribas. Please go ahead. Laurent Vasilescu

Good afternoon, thank you very much for taking my question. Steve, I recognize you're not guiding for the year, but you did provide a framework that calls for HOKA to grow mid-teens. How are you thinking about that framework between HOKA and DTC and wholesale? And then the full year framework of mid-teens growth for HOKA.
๋„ค, ๋ง์”€ํ•˜์‹  ๋Œ€๋กœ 1์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋Š” ์ด์•ก์ด๊ณ , ์ €ํฌ๋Š” ๊ทธ ์ค‘ ์ตœ๋Œ€ ์ ˆ๋ฐ˜ ์ •๋„๋ฅผ ํšŒ์ˆ˜ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Jay Sole

์ดํ•ดํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

์˜คํผ๋ ˆ์ดํ„ฐ

๋‹ค์Œ ์งˆ๋ฌธ์€ BNP ํŒŒ๋ฆฌ๋ฐ”์˜ Laurent Vasilescu๋‹˜๊ป˜์„œ ์ฃผ์…จ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•ด ์ฃผ์„ธ์š”.

Laurent Vasilescu

์•ˆ๋…•ํ•˜์„ธ์š”, ์งˆ๋ฌธ์„ ๋ฐ›์•„์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. Steve, ์—ฐ๊ฐ„ ๊ฐ€์ด๋˜์Šค๋ฅผ ์ œ์‹œํ•˜์ง€ ์•Š์œผ์‹ ๋‹ค๋Š” ์ ์€ ์ดํ•ดํ•˜์ง€๋งŒ, HOKA๊ฐ€ ์ค‘๊ฐ„ 10%๋Œ€ ์„ฑ์žฅ์„ ํ•  ๊ฒƒ์ด๋ผ๋Š” ํ”„๋ ˆ์ž„์›Œํฌ๋Š” ์ œ๊ณตํ•ด ์ฃผ์…จ์Šต๋‹ˆ๋‹ค. HOKA์™€ DTC ๋ฐ ๋„๋งค ์‚ฌ์—… ๊ฐ„์˜ ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜๊ณ  ๊ณ„์‹ ์ง€์š”? ๊ทธ๋ฆฌ๊ณ  HOKA์˜ ์—ฐ๊ฐ„ ์ค‘๊ฐ„ 10%๋Œ€ ์„ฑ์žฅ์ด๋ผ๋Š” ์ „์ฒด ํ”„๋ ˆ์ž„์›Œํฌ์— ๋Œ€ํ•ด์„œ๋„ ๋ง์”€ํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
Would it have included the guide that you're actually giving us for 1Q in terms of low double-digit growth for HOKA? Steve Fasching

So -- I didn't follow the last part of the question. So I think -- and I'll let you follow up, but let me just kind of address the first part. So I think as we're looking at the current year, right? We have some movements specifically related to tariffs and how that's going to impact demand in the U.S., and that's where we're holding back on our full year guide at this point. In terms of how we think about HOKA, yes, that's the right framework part of this year, we do know as we've expanded U.S.
์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ

๊ทธ๋ž˜์„œ -- ์งˆ๋ฌธ์˜ ๋งˆ์ง€๋ง‰ ๋ถ€๋ถ„์„ ์ž˜ ์ดํ•ดํ•˜์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ œ๊ฐ€ ์ƒ๊ฐํ•˜๊ธฐ์—๋Š” -- ์ถ”๊ฐ€ ์งˆ๋ฌธ์„ ํ•ด์ฃผ์‹œ๋ฉด ๋˜๊ฒ ์ง€๋งŒ, ์šฐ์„  ์ฒซ ๋ฒˆ์งธ ๋ถ€๋ถ„๋ถ€ํ„ฐ ๋‹ต๋ณ€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์—ฐ๋„๋ฅผ ๋ณด๋ฉด, ๊ด€์„ธ์™€ ๊ด€๋ จ๋œ ํŠน์ • ๋ณ€๋™์‚ฌํ•ญ๋“ค์ด ์žˆ๊ณ  ์ด๊ฒƒ์ด ๋ฏธ๊ตญ ๋‚ด ์ˆ˜์š”์— ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์น ์ง€์— ๋Œ€ํ•œ ๋ถ€๋ถ„์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ํ˜„์žฌ ์‹œ์ ์—์„œ ์—ฐ๊ฐ„ ๊ฐ€์ด๋˜์Šค๋ฅผ ๋ณด์ˆ˜์ ์œผ๋กœ ์œ ์ง€ํ•˜๊ณ  ์žˆ๋Š” ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค. HOKA์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ๊ด€์ ์—์„œ๋Š”, ๋„ค, ๊ทธ๊ฒƒ์ด ์˜ฌํ•ด์˜ ์˜ฌ๋ฐ”๋ฅธ ํ”„๋ ˆ์ž„์›Œํฌ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๋ฏธ๊ตญ ์‹œ์žฅ์„ ํ™•์žฅํ•ด์™”๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
wholesale distribution, so we've included more doors, and that's been intentional and strategic to bring more consumers into the brand. It's also taking advantage of some of the growing awareness of the HOKA brand. So that's all been intentional. I think what we're waiting to see is as we get into later months this year, what does price adjustments have on the consumer, what else is going on in the economy in the U.S. So we think this is -- the demand pressures are largely related to the U.S. We still want to sort that out again, in a normal environment, we would see mid-teen growth, we think, with HOKA. And then we'll see.๋„๋งค ์œ ํ†ต์„ ํ†ตํ•ด ๋” ๋งŽ์€ ๋งค์žฅ์„ ํฌํ•จ์‹œ์ผฐ์œผ๋ฉฐ, ์ด๋Š” ๋” ๋งŽ์€ ์†Œ๋น„์ž๋“ค์„ ๋ธŒ๋žœ๋“œ๋กœ ๋Œ์–ด๋“ค์ด๊ธฐ ์œ„ํ•œ ์˜๋„์ ์ด๊ณ  ์ „๋žต์ ์ธ ๊ฒฐ์ •์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ HOKA ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ์ธ์ง€๋„ ์ƒ์Šน์„ ํ™œ์šฉํ•˜๋Š” ๊ฒƒ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ์ด ์˜๋„์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์ง€์ผœ๋ณด๊ณ  ์žˆ๋Š” ๊ฒƒ์€ ์˜ฌํ•ด ํ›„๋ฐ˜๊ธฐ์— ๋“ค์–ด์„œ๋ฉด์„œ ๊ฐ€๊ฒฉ ์กฐ์ •์ด ์†Œ๋น„์ž์—๊ฒŒ ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตญ ๊ฒฝ์ œ์—์„œ ๋‹ค๋ฅธ ์–ด๋–ค ์ผ๋“ค์ด ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š”์ง€์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ์ˆ˜์š” ์••๋ฐ•์ด ์ฃผ๋กœ ๋ฏธ๊ตญ๊ณผ ๊ด€๋ จ์ด ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ •์ƒ์ ์ธ ํ™˜๊ฒฝ์—์„œ๋ผ๋ฉด HOKA๊ฐ€ 10%๋Œ€ ์ค‘๋ฐ˜์˜ ์„ฑ์žฅ๋ฅ ์„ ๋ณด์ผ ๊ฒƒ์œผ๋กœ ์ƒ๊ฐํ•˜๋ฉฐ, ์ด๋ฅผ ๋‹ค์‹œ ์ •๋ฆฌํ•ด๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง€์ผœ๋ณผ ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
It may be more or less than kind of what we're thinking in terms of what that pressure is on -- kind of on the consumer. And I'll let Stefano jump in here. Stefano Caroti

Yes. Laurent, what is encouraging is that our biggest two updates Bondi 9 and Clifton 10 are performing very well in the marketplace here in the U.S. and internationally, across all channels. And we're about to introduce one of our other top 5 franchises [indiscernible], the motion control shoe. And the read on the shoe so far from people's side is very, very, very strong. So -- we have a strong pipeline of products at the beginning of this year and the back half of the year. That should help continue the momentum.
์†Œ๋น„์ž์— ๋Œ€ํ•œ ์••๋ฐ•์ด ์–ด๋А ์ •๋„์ผ์ง€์— ๋Œ€ํ•ด ์šฐ๋ฆฌ๊ฐ€ ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค ๋” ํด ์ˆ˜๋„ ์žˆ๊ณ  ์ž‘์„ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์Šคํ…ŒํŒŒ๋…ธ๊ฐ€ ์ด์–ด์„œ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

๋„ค, ๋กœ๋ž‘. ๊ณ ๋ฌด์ ์ธ ๊ฒƒ์€ ์šฐ๋ฆฌ์˜ ๊ฐ€์žฅ ํฐ ๋‘ ์—…๋ฐ์ดํŠธ ์ œํ’ˆ์ธ ๋ณธ๋‹ค์ด 9์™€ ํด๋ฆฌํ”„ํ„ด 10์ด ๋ฏธ๊ตญ๊ณผ ํ•ด์™ธ ์‹œ์žฅ์—์„œ ๋ชจ๋“  ์ฑ„๋„์„ ํ†ตํ•ด ๋งค์šฐ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด์ด๊ณ  ์žˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๊ณง ์ƒ์œ„ 5๋Œ€ ํ”„๋žœ์ฐจ์ด์ฆˆ ์ค‘ ํ•˜๋‚˜์ธ [์‹๋ณ„๋ถˆ๊ฐ€] ๋ชจ์…˜ ์ปจํŠธ๋กค ์Šˆ์ฆˆ๋ฅผ ์ถœ์‹œํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์ง€๊ธˆ๊นŒ์ง€ ์‚ฌ๋žŒ๋“ค ์ธก๋ฉด์—์„œ ์ด ์‹ ๋ฐœ์— ๋Œ€ํ•œ ๋ฐ˜์‘์€ ๋งค์šฐ, ๋งค์šฐ, ๋งค์šฐ ๊ฐ•๋ ฅํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๋Š” ์˜ฌํ•ด ์ดˆ์™€ ํ•˜๋ฐ˜๊ธฐ์— ๊ฐ•๋ ฅํ•œ ์ œํ’ˆ ํŒŒ์ดํ”„๋ผ์ธ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ง€์†์ ์ธ ๋ชจ๋ฉ˜ํ…€์„ ์œ ์ง€ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Steve Fasching

And then I think, Laurent, the second part of your question was around the Q1 guide and was that pre-tariff or post-tariff. So that is post tariff. I think just to provide some perspective on that, recall. So tariffs are in place. So we are incurring a higher tariff in Q1. What Q1 does not include is any price increases, right? So we're not able to mitigate any of the tariff impact that is included in that Q1 guide because that won't come until after Q1. So what you're seeing in our Q1 guide is kind of as of today, what we know from a tariff front does not include any of the mitigating factors of price adjustments or cost sharing with partners.
์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ

๊ทธ๋ฆฌ๊ณ  ๋กœ๋ž‘, ๊ท€ํ•˜ ์งˆ๋ฌธ์˜ ๋‘ ๋ฒˆ์งธ ๋ถ€๋ถ„์€ 1๋ถ„๊ธฐ ๊ฐ€์ด๋˜์Šค๊ฐ€ ๊ด€์„ธ ์ ์šฉ ์ „์ธ์ง€ ํ›„์ธ์ง€์— ๊ด€ํ•œ ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ด€์„ธ ์ ์šฉ ํ›„์ž…๋‹ˆ๋‹ค. ์ด์— ๋Œ€ํ•ด ์ข€ ๋” ์„ค๋ช…์„ ๋“œ๋ฆฌ์ž๋ฉด, ๊ธฐ์–ตํ•˜์‹œ๊ฒ ์ง€๋งŒ ๊ด€์„ธ๊ฐ€ ์‹œํ–‰๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ๋Š” 1๋ถ„๊ธฐ์— ๋” ๋†’์€ ๊ด€์„ธ๋ฅผ ๋ถ€๋‹ดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 1๋ถ„๊ธฐ์— ํฌํ•จ๋˜์ง€ ์•Š์€ ๊ฒƒ์€ ๊ฐ€๊ฒฉ ์ธ์ƒ์ž…๋‹ˆ๋‹ค. ์ฆ‰, 1๋ถ„๊ธฐ ๊ฐ€์ด๋˜์Šค์— ํฌํ•จ๋œ ๊ด€์„ธ ์˜ํ–ฅ์„ ์™„ํ™”ํ•  ์ˆ˜ ์—†๋Š”๋ฐ, ์ด๋Š” 1๋ถ„๊ธฐ ์ดํ›„์—๋‚˜ ๊ฐ€๋Šฅํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ 1๋ถ„๊ธฐ ๊ฐ€์ด๋˜์Šค์—์„œ ๋ณด์‹œ๋Š” ๊ฒƒ์€ ํ˜„์žฌ ์‹œ์ ์—์„œ ๊ด€์„ธ ์ธก๋ฉด์—์„œ ์•Œ๊ณ  ์žˆ๋Š” ๋‚ด์šฉ์ด๋ฉฐ, ๊ฐ€๊ฒฉ ์กฐ์ •์ด๋‚˜ ํŒŒํŠธ๋„ˆ์™€์˜ ๋น„์šฉ ๋ถ„๋‹ด๊ณผ ๊ฐ™์€ ์™„ํ™” ์š”์ธ๋“ค์€ ํฌํ•จ๋˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
Laurent Vasilescu

Very helpful. And then as a follow-up, curious to know how much legacy product you have in the marketplace? And when do you expect DTC to accelerate? And then I think you mentioned that HOKA International was 30% last year -- last fiscal year, fiscal year '25 with 34%. Should we assume it goes to like something like 37% for fiscal '26. Is that the right framework? Steve Fasching

Yes. Again, so we are not giving specific numbers in terms of growth. But what we are encouraged by is the continued success that we're seeing on the international front.
Laurent Vasilescu

๋งค์šฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ›„์† ์งˆ๋ฌธ์œผ๋กœ, ์‹œ์žฅ์— ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ๋ ˆ๊ฑฐ์‹œ ์ œํ’ˆ์ด ์žˆ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  DTC๊ฐ€ ์–ธ์ œ ๊ฐ€์†ํ™”๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜์‹œ๋‚˜์š”? ๊ทธ๋ฆฌ๊ณ  HOKA ์ธํ„ฐ๋‚ด์…”๋„์ด ์ž‘๋…„ -- ์ž‘๋…„ ํšŒ๊ณ„์—ฐ๋„, 25ํšŒ๊ณ„์—ฐ๋„์— 30%์˜€๊ณ  34%๋ผ๊ณ  ๋ง์”€ํ•˜์‹  ๊ฒƒ ๊ฐ™์€๋ฐ์š”. 26ํšŒ๊ณ„์—ฐ๋„์—๋Š” 37% ์ •๋„๋กœ ์˜ฌ๋ผ๊ฐˆ ๊ฒƒ์œผ๋กœ ๊ฐ€์ •ํ•ด์•ผ ํ• ๊นŒ์š”? ๊ทธ๊ฒƒ์ด ๋งž๋Š” ํ”„๋ ˆ์ž„์›Œํฌ์ธ๊ฐ€์š”?

Steve Fasching

๋„ค. ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์„ฑ์žฅ๋ฅ  ์ธก๋ฉด์—์„œ ๊ตฌ์ฒด์ ์ธ ์ˆ˜์น˜๋Š” ์ œ๊ณตํ•˜์ง€ ์•Š๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๊ฐ€ ๊ณ ๋ฌด์ ์œผ๋กœ ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ์€ ๊ตญ์ œ ๋ถ€๋ฌธ์—์„œ ์ง€์†์ ์œผ๋กœ ๋ณด๊ณ  ์žˆ๋Š” ์„ฑ๊ณต์ž…๋‹ˆ๋‹ค.
So again, -- we haven't given specific guided numbers on the full year, but we are very encouraged with the continued progress that we're making on the international front. And then I think there was one more part. Laurent Vasilescu

Yes. The first part was just on how much legacy product do you have? I mean, just out there in the marketplace? Like do you think the marketplace is clean following the Bondi and Clifton transition upgrade cycle? Stefano Caroti

Yes. Bondi 8, are pretty much liquidated in the marketplace. There's not a huge hangover of Clifton 9s. There may be some Arahi 7s in the marketplace, but not huge positions. Laurent Vasilescu

Okay, thank you very much. Best of luck.
๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์—ฐ๊ฐ„ ์ „์ฒด์— ๋Œ€ํ•œ ๊ตฌ์ฒด์ ์ธ ๊ฐ€์ด๋˜์Šค ์ˆ˜์น˜๋Š” ์ œ์‹œํ•˜์ง€ ์•Š์•˜์ง€๋งŒ, ๊ตญ์ œ ๋ถ€๋ฌธ์—์„œ ์ง€์†์ ์œผ๋กœ ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ๋Š” ์ง„์ „์— ๋Œ€ํ•ด ๋งค์šฐ ๊ณ ๋ฌด์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ•œ ๊ฐ€์ง€ ์งˆ๋ฌธ์ด ๋” ์žˆ์—ˆ๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

Laurent Vasilescu

๋„ค. ์ฒซ ๋ฒˆ์งธ ๋ถ€๋ถ„์€ ๋ ˆ๊ฑฐ์‹œ ์ œํ’ˆ์ด ์–ผ๋งˆ๋‚˜ ๋‚จ์•„์žˆ๋Š”์ง€์— ๊ด€ํ•œ ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์‹œ์žฅ์— ์–ผ๋งˆ๋‚˜ ๋‚จ์•„์žˆ๋Š”์ง€์š”? Bondi์™€ Clifton ์ „ํ™˜ ์—…๊ทธ๋ ˆ์ด๋“œ ์‚ฌ์ดํด ์ดํ›„ ์‹œ์žฅ์ด ์ •๋ฆฌ๋˜์—ˆ๋‹ค๊ณ  ๋ณด์‹œ๋Š”์ง€์š”?

Stefano Caroti

๋„ค. Bondi 8์€ ์‹œ์žฅ์—์„œ ๊ฑฐ์˜ ์™„์ „ํžˆ ์ •๋ฆฌ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. Clifton 9์˜ ๋Œ€๋Ÿ‰ ์žฌ๊ณ ๋Š” ๋‚จ์•„์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์‹œ์žฅ์— Arahi 7์ด ์ผ๋ถ€ ๋‚จ์•„์žˆ์„ ์ˆ˜ ์žˆ์ง€๋งŒ, ํฐ ๋ฌผ๋Ÿ‰์€ ์•„๋‹™๋‹ˆ๋‹ค.

Laurent Vasilescu

์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ํ–‰์šด์„ ๋น•๋‹ˆ๋‹ค.
Stefano Caroti

Thank you Laurent. Operator

Your next question comes from the line Sam Poser with Williams Trading. Please go ahead. Samuel Poser

Thank you very much. I have a couple here. One, on the inventory, when we think about inventory at the end of Q1, are you going to be pulling forward -- are you trying to pull forward stuff on the risk of what could happen on July 9, and I guess in on July 9, really? And how should we think about where your inventory is going to be at the end of the first quarter? Steve Fasching

Yes. I think comparatively speaking to prior years, you are going to see a bigger increase in inventory. A couple of reasons for that.
์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

๋กœ๋ž‘, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์˜คํผ๋ ˆ์ดํ„ฐ

๋‹ค์Œ ์งˆ๋ฌธ์€ ์œŒ๋ฆฌ์—„์Šค ํŠธ๋ ˆ์ด๋”ฉ์˜ ์ƒ˜ ํฌ์ €๋‹˜์œผ๋กœ๋ถ€ํ„ฐ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•ด ์ฃผ์„ธ์š”.

์‚ฌ๋ฌด์—˜ ํฌ์ €

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋ช‡ ๊ฐ€์ง€ ์งˆ๋ฌธ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ์žฌ๊ณ ์— ๊ด€ํ•ด์„œ์ธ๋ฐ์š”, 1๋ถ„๊ธฐ ๋ง ์žฌ๊ณ ๋ฅผ ์ƒ๊ฐํ•ด๋ณผ ๋•Œ, 7์›” 9์ผ์— ์ผ์–ด๋‚  ์ˆ˜ ์žˆ๋Š” ์ผ๋“ค์˜ ์œ„ํ—˜์„ฑ ๋•Œ๋ฌธ์— ๋ฌผ๋Ÿ‰์„ ์•ž๋‹น๊ฒจ์„œ ํ™•๋ณดํ•˜๋ ค๊ณ  ํ•˜์‹œ๋Š” ๊ฑด๊ฐ€์š”? ๊ทธ๋ฆฌ๊ณ  ์‹ค์ œ๋กœ 7์›” 9์ผ์— ๋Œ€ํ•ด์„œ ๋ง์ด์ฃ . 1๋ถ„๊ธฐ ๋ง ์žฌ๊ณ  ์ˆ˜์ค€์„ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•ด์•ผ ํ• ๊นŒ์š”?

์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ

๋„ค, ๊ณผ๊ฑฐ ์—ฐ๋„๋“ค๊ณผ ๋น„๊ตํ•ด์„œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์žฌ๊ณ ์—์„œ ๋” ํฐ ์ฆ๊ฐ€๋ฅผ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ช‡ ๊ฐ€์ง€ ์ด์œ ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
One is, as you said, Sam, is how we're taking a look at tariffs and bringing inventory in a little bit earlier in the U.S. The other call out, I would say, is that we are going through a DC transition in Europe. So we've brought more inventory in early to mitigate any potential issues with that warehouse transfer. So you're going to see inventory increasing intentionally more this year early on compared to last year as we navigate kind of those 2 events. But as you know, our inventory is incredibly lean and tight and well managed. Samuel Poser

Thanks. And then secondly, -- can you talk a little bit -- you talked about your wholesale expansion in the U.S.
์ƒ˜์ด ๋ง์”€ํ•˜์‹  ๋Œ€๋กœ, ํ•œ ๊ฐ€์ง€๋Š” ๊ด€์„ธ๋ฅผ ๊ฒ€ํ† ํ•˜๊ณ  ๋ฏธ๊ตญ์—์„œ ์žฌ๊ณ ๋ฅผ ์กฐ๊ธˆ ๋” ์ผ์ฐ ๋“ค์—ฌ์˜ค๋Š” ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค. ๋˜ ๋‹ค๋ฅธ ์ฃผ๋ชฉํ•  ์ ์€ ์œ ๋Ÿฝ์—์„œ ๋ฌผ๋ฅ˜์„ผํ„ฐ ์ „ํ™˜์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ•ด๋‹น ์ฐฝ๊ณ  ์ด์ „๊ณผ ๊ด€๋ จ๋œ ์ž ์žฌ์  ๋ฌธ์ œ๋“ค์„ ์™„ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ์žฌ๊ณ ๋ฅผ ๋ฏธ๋ฆฌ ๋” ๋งŽ์ด ํ™•๋ณดํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ด ๋‘ ๊ฐ€์ง€ ์ƒํ™ฉ์„ ํ—ค์ณ๋‚˜๊ฐ€๋ฉด์„œ ์ž‘๋…„ ๋Œ€๋น„ ์˜ฌํ•ด ์ดˆ๋ฐ˜์— ์˜๋„์ ์œผ๋กœ ์žฌ๊ณ ๊ฐ€ ๋” ์ฆ๊ฐ€ํ•˜๋Š” ๊ฒƒ์„ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์•„์‹œ๋‹ค์‹œํ”ผ, ์ €ํฌ ์žฌ๊ณ ๋Š” ๋งค์šฐ ํšจ์œจ์ ์ด๊ณ  ํƒ€์ดํŠธํ•˜๋ฉฐ ์ž˜ ๊ด€๋ฆฌ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Samuel Poser: ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‘ ๋ฒˆ์งธ๋กœ -- ๋ฏธ๊ตญ์—์„œ์˜ ๋„๋งค ํ™•์žฅ์— ๋Œ€ํ•ด ๋ง์”€ํ•ด ์ฃผ์…จ๋Š”๋ฐ, ์ด์— ๋Œ€ํ•ด ์กฐ๊ธˆ ๋” ์ž์„ธํžˆ ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?
or globally, but really in the U.S., can you talk about sort of how you're approaching that with HOKA? And what the decision-making factors in that, I think more specifics would be great. Stefano Caroti

Yes. The decision making factor are the same, door productivity turns. We've grown revenues faster than door expansion in the U.S. and internationally this past year and that is still the plan for the foreseeable future. In terms of expansion, we are -- we did a test with Journeys, which went well to try to attract a younger consumer.
๋˜๋Š” ์ „ ์„ธ๊ณ„์ ์œผ๋กœ, ํ•˜์ง€๋งŒ ์‹ค์ œ๋กœ๋Š” ๋ฏธ๊ตญ์—์„œ HOKA์™€ ํ•จ๊ป˜ ์–ด๋–ป๊ฒŒ ์ ‘๊ทผํ•˜๊ณ  ๊ณ„์‹ ์ง€ ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๊ทธ๋ฆฌ๊ณ  ๊ทธ์— ๋Œ€ํ•œ ์˜์‚ฌ๊ฒฐ์ • ์š”์ธ๋“ค์— ๋Œ€ํ•ด์„œ๋„, ์ข€ ๋” ๊ตฌ์ฒด์ ์ธ ๋‚ด์šฉ์„ ๋“ค๋ ค์ฃผ์‹œ๋ฉด ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค.

์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

์˜์‚ฌ๊ฒฐ์ • ์š”์ธ๋“ค์€ ๋™์ผํ•ฉ๋‹ˆ๋‹ค. ๋งค์žฅ ์ƒ์‚ฐ์„ฑ๊ณผ ํšŒ์ „์œจ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ž‘๋…„์— ๋ฏธ๊ตญ๊ณผ ํ•ด์™ธ์—์„œ ๋งค์žฅ ํ™•์žฅ๋ณด๋‹ค ๋งค์ถœ ์„ฑ์žฅ์„ ๋” ๋น ๋ฅด๊ฒŒ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๊ฐ€๊นŒ์šด ๋ฏธ๋ž˜์—๋„ ๊ณ„์†๋  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ํ™•์žฅ ์ธก๋ฉด์—์„œ๋Š”, ์ €ํฌ๊ฐ€ Journeys์™€ ํ…Œ์ŠคํŠธ๋ฅผ ์ง„ํ–‰ํ–ˆ๋Š”๋ฐ ๊ฒฐ๊ณผ๊ฐ€ ์ข‹์•˜์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋” ์ Š์€ ์†Œ๋น„์ž์ธต์„ ์œ ์น˜ํ•˜๊ธฐ ์œ„ํ•œ ์‹œ๋„์˜€์Šต๋‹ˆ๋‹ค.
So it will be systematically and slowly expanding with them we are adding a few more doors with some of our partners in sporting goods and in athletic specialty, both here and internationally, with the likes of Intersport, Sport Check, the JD Group, across different divisions, et cetera. Samuel Poser

Thanks. And then lastly, -- are there any new models -- are you working on some new models that nobody has seen yet maybe making silhouette changes or offering new ideas from silhouetted maybe less lower Max cushioning or mini Max cushioning, idea or anything like that in the offing?
๋”ฐ๋ผ์„œ ์ด๋“ค๊ณผ ํ•จ๊ป˜ ์ฒด๊ณ„์ ์ด๊ณ  ์ ์ง„์ ์œผ๋กœ ํ™•์žฅํ•ด ๋‚˜๊ฐˆ ๊ฒƒ์ด๋ฉฐ, ๊ตญ๋‚ด์™ธ์—์„œ ์Šคํฌ์ธ ์šฉํ’ˆ ๋ฐ ์šด๋™ ์ „๋ฌธ ๋ถ„์•ผ์˜ ์ผ๋ถ€ ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ํ•จ๊ป˜ ๋ช‡ ๊ฐœ์˜ ๋งค์žฅ์„ ๋” ์ถ”๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Intersport, Sport Check, JD Group ๋“ฑ ๋‹ค์–‘ํ•œ ์‚ฌ์—…๋ถ€๋ฌธ์— ๊ฑธ์ณ์„œ ๋ง์ž…๋‹ˆ๋‹ค.

Samuel Poser

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋งˆ์ง€๋ง‰์œผ๋กœ -- ์ƒˆ๋กœ์šด ๋ชจ๋ธ๋“ค์ด ์žˆ๋‚˜์š” -- ์•„์ง ์•„๋ฌด๋„ ๋ณด์ง€ ๋ชปํ•œ ์ƒˆ๋กœ์šด ๋ชจ๋ธ๋“ค์„ ์ž‘์—…ํ•˜๊ณ  ๊ณ„์‹ ๊ฐ€์š”? ์‹ค๋ฃจ์—ฃ ๋ณ€ํ™”๋ฅผ ์ฃผ๊ฑฐ๋‚˜ ์‹ค๋ฃจ์—ฃ ์ธก๋ฉด์—์„œ ์ƒˆ๋กœ์šด ์•„์ด๋””์–ด๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ, ์˜ˆ๋ฅผ ๋“ค์–ด ๋” ์ ์€ ๋กœ์šฐ ๋งฅ์Šค ์ฟ ์…”๋‹์ด๋‚˜ ๋ฏธ๋‹ˆ ๋งฅ์Šค ์ฟ ์…”๋‹ ์•„์ด๋””์–ด ๊ฐ™์€ ๊ฒƒ๋“ค์ด ์ค€๋น„ ์ค‘์ธ ๊ฒƒ์ด ์žˆ๋‚˜์š”?
Stefano Caroti

Yes, we have a strong pipeline of products that are being presented as we speak for spring/summer โ€˜26 including some lower profile versions. A product that has performed well for us, especially a higher tiers of distribution is Mafate Speed Lite, that is resonating with consumers also [SpO2] (ph), again, small carriage in high-end Pinnacle energy distribution is off to a great start. So the team is working at broadening our palate. Samuel Poser

All right. Thank you very much. Operator

Your next question comes from the line of John Kernan with TD Cowen. Please go ahead. John Kernan

Good afternoon. Thanks for taking my question. So a lot of question is on HOKA.
์Šคํ…ŒํŒŒ๋…ธ ์นด๋กœํ‹ฐ

๋„ค, ์ €ํฌ๋Š” ํ˜„์žฌ ๋ฐœํ‘œ๋˜๊ณ  ์žˆ๋Š” 2026๋…„ ๋ด„/์—ฌ๋ฆ„ ์‹œ์ฆŒ์„ ์œ„ํ•œ ๊ฐ•๋ ฅํ•œ ์ œํ’ˆ ํŒŒ์ดํ”„๋ผ์ธ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์—ฌ๊ธฐ์—๋Š” ์ผ๋ถ€ ๋กœ์šฐ ํ”„๋กœํŒŒ์ผ ๋ฒ„์ „๋“ค๋„ ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์—๊ฒŒ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด์—ฌ์ค€ ์ œํ’ˆ, ํŠนํžˆ ์œ ํ†ต์˜ ์ƒ์œ„ ํ‹ฐ์–ด์—์„œ ์ž˜ ํŒ”๋ฆฌ๊ณ  ์žˆ๋Š” ์ œํ’ˆ์€ ๋งˆํŒŒํ…Œ ์Šคํ”ผ๋“œ ๋ผ์ดํŠธ(Mafate Speed Lite)์ž…๋‹ˆ๋‹ค. ์ด ์ œํ’ˆ์€ ์†Œ๋น„์ž๋“ค์—๊ฒŒ๋„ ์ข‹์€ ๋ฐ˜์‘์„ ์–ป๊ณ  ์žˆ์œผ๋ฉฐ, [SpO2] (ph) ์—ญ์‹œ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค. ๋‹ค์‹œ ๋งํ•˜์ง€๋งŒ, ํ•˜์ด์—”๋“œ ํ”ผ๋‚˜ํด ์—๋„ˆ์ง€ ์œ ํ†ต์—์„œ์˜ ์†Œ๋Ÿ‰ ์ถœ์‹œ๊ฐ€ ํ›Œ๋ฅญํ•œ ์‹œ์ž‘์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํŒ€์€ ์ €ํฌ ์ œํ’ˆ ํŒ”๋ ˆํŠธ๋ฅผ ํ™•์žฅํ•˜๋Š” ์ž‘์—…์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์‚ฌ๋ฌด์—˜ ํฌ์ €

์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

์˜คํผ๋ ˆ์ดํ„ฐ

๋‹ค์Œ ์งˆ๋ฌธ์€ TD ์ฝ”์›ฌ์˜ ์กด ์ปค๋„Œ๋‹˜์œผ๋กœ๋ถ€ํ„ฐ ๋ฐ›๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•ด ์ฃผ์„ธ์š”.

์กด ์ปค๋„Œ

์•ˆ๋…•ํ•˜์„ธ์š”. ์งˆ๋ฌธ์„ ๋ฐ›์•„์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋งŽ์€ ์งˆ๋ฌธ์ด HOKA์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Obviously, UGG outperformed your expectations pretty significantly in the fourth quarter. Just curious if you could give more color on UGG and -- by region, channel and how you're thinking about UGG in fiscal '26? Stefano Caroti

UGG has a more solid base than it's ever had. And as we said previously, we no longer compete in the boot and slipper category. We're now also competing across different segments, sandals, sneakers, clogs and in very distinctive and ownable new segments such as the slipper sneaker hybrids.
๋ถ„๋ช…ํžˆ UGG๋Š” 4๋ถ„๊ธฐ์— ๊ท€ํ•˜์˜ ์˜ˆ์ƒ์„ ์ƒ๋‹นํžˆ ํฌ๊ฒŒ ์ƒํšŒํ–ˆ์Šต๋‹ˆ๋‹ค. UGG์— ๋Œ€ํ•ด ์ง€์—ญ๋ณ„, ์ฑ„๋„๋ณ„๋กœ ๋” ์ž์„ธํ•œ ์„ค๋ช…์„ ํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  2026 ํšŒ๊ณ„์—ฐ๋„์— UGG๋ฅผ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜๊ณ  ๊ณ„์‹ ์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.

Stefano Caroti

UGG๋Š” ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ๊ฒฌ๊ณ ํ•œ ๊ธฐ๋ฐ˜์„ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ „์— ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ๋Š” ๋” ์ด์ƒ ๋ถ€์ธ ์™€ ์Šฌ๋ฆฌํผ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ๋งŒ ๊ฒฝ์Ÿํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ด์ œ ์ƒŒ๋“ค, ์Šค๋‹ˆ์ปค์ฆˆ, ํด๋กœ๊ทธ ๋“ฑ ๋‹ค์–‘ํ•œ ์„ธ๊ทธ๋จผํŠธ์™€ ์Šฌ๋ฆฌํผ ์Šค๋‹ˆ์ปค์ฆˆ ํ•˜์ด๋ธŒ๋ฆฌ๋“œ์™€ ๊ฐ™์€ ๋งค์šฐ ๋…ํŠนํ•˜๊ณ  ์†Œ์œ  ๊ฐ€๋Šฅํ•œ ์ƒˆ๋กœ์šด ์„ธ๊ทธ๋จผํŠธ์—์„œ๋„ ๊ฒฝ์Ÿํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We've had a lot of success with new products such as the Lowmel and some of the new sandals like the [Golden Clog] (ph) rise that we introduced this season, really across the globe. Most interestingly, our men's business continues to outpace our women's business. So that's an area we'll continue to invest in. So we feel very strongly about the brand this year and beyond. Steve Fasching

Yes. And John, I think good question. I think just to clear up because there's a lot of discussion in terms of perception of the UGG brand as we entered Q4 and now what you're seeing with the results is the strong performance of UGG. It's an indication of how strong the demand is for UGG.
์ด๋ฒˆ ์‹œ์ฆŒ์— ์ถœ์‹œํ•œ Lowmel๊ณผ [Golden Clog] (ph) rise์™€ ๊ฐ™์€ ์ƒˆ๋กœ์šด ์ƒŒ๋“ค ๋“ฑ ์‹ ์ œํ’ˆ๋“ค๋กœ ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๋งŽ์€ ์„ฑ๊ณต์„ ๊ฑฐ๋‘์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€์žฅ ํฅ๋ฏธ๋กœ์šด ์ ์€ ๋‚จ์„ฑ ์‚ฌ์—…์ด ์—ฌ์„ฑ ์‚ฌ์—…์„ ์ง€์†์ ์œผ๋กœ ์•ž์„œ๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด ๋ถ„์•ผ์— ๊ณ„์† ํˆฌ์žํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์˜ฌํ•ด์™€ ๊ทธ ์ดํ›„ ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•ด ๋งค์šฐ ํ™•์‹ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Steve Fasching

๋„ค, John, ์ข‹์€ ์งˆ๋ฌธ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ์ง„์ž… ๋‹น์‹œ UGG ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ์ธ์‹ ์ธก๋ฉด์—์„œ ๋งŽ์€ ๋…ผ์˜๊ฐ€ ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์— ๋ช…ํ™•ํžˆ ํ•˜์ž๋ฉด, ์ง€๊ธˆ ๋ณด์‹œ๋Š” ๊ฒฐ๊ณผ๋Š” UGG์˜ ๊ฐ•๋ ฅํ•œ ์„ฑ๊ณผ์ด๋ฉฐ, ์ด๋Š” UGG์— ๋Œ€ํ•œ ์ˆ˜์š”๊ฐ€ ์–ผ๋งˆ๋‚˜ ๊ฐ•ํ•œ์ง€๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ์ง€ํ‘œ์ž…๋‹ˆ๋‹ค.
I think as we've said for years now in terms of a scarcity model approach, there are going to be times where you're going to run lean on inventory, right? And that is what contributes to these high levels of gross margin that we've delivered. And another example, again, is what we just delivered in Q4. The demand for UGG remains incredibly strong, as Stefano just said. And that's across the globe. What we were able to do was bring in a little bit more inventory to expedite it in terms of the quarter, that's what helped contribute to a stronger performance. But I think the point here is we're going to manage inventory. We manage a scarcity model.์ €ํฌ๊ฐ€ ์ˆ˜๋…„๊ฐ„ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด ํฌ์†Œ์„ฑ ๋ชจ๋ธ ์ ‘๊ทผ๋ฒ• ์ธก๋ฉด์—์„œ, ์žฌ๊ณ ๋ฅผ ์ ๊ฒŒ ์šด์˜ํ•ด์•ผ ํ•˜๋Š” ์‹œ๊ธฐ๋“ค์ด ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ์ €ํฌ๊ฐ€ ๋‹ฌ์„ฑํ•œ ์ด๋Ÿฌํ•œ ๋†’์€ ์ˆ˜์ค€์˜ ๋งค์ถœ์ด์ด์ต๋ฅ ์— ๊ธฐ์—ฌํ•˜๋Š” ์š”์†Œ์ž…๋‹ˆ๋‹ค. ๋˜ ๋‹ค๋ฅธ ์˜ˆ๋กœ, ๋ฐฉ๊ธˆ ์ „ 4๋ถ„๊ธฐ์—์„œ ๋‹ฌ์„ฑํ•œ ์‹ค์ ์„ ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์Šคํ…ŒํŒŒ๋…ธ๊ฐ€ ๋ฐฉ๊ธˆ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด UGG์— ๋Œ€ํ•œ ์ˆ˜์š”๋Š” ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์—ฌ์ „ํžˆ ๋งค์šฐ ๊ฐ•๋ ฅํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ํ•  ์ˆ˜ ์žˆ์—ˆ๋˜ ๊ฒƒ์€ ํ•ด๋‹น ๋ถ„๊ธฐ์— ์กฐ๊ธˆ ๋” ๋งŽ์€ ์žฌ๊ณ ๋ฅผ ๋“ค์—ฌ์™€ ์‹ ์†ํ•˜๊ฒŒ ์ฒ˜๋ฆฌํ•˜๋Š” ๊ฒƒ์ด์—ˆ๊ณ , ์ด๊ฒƒ์ด ๋” ๊ฐ•ํ•œ ์‹ค์ ์— ๊ธฐ์—ฌํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์—ฌ๊ธฐ์„œ ์ค‘์š”ํ•œ ์ ์€ ์ €ํฌ๊ฐ€ ์žฌ๊ณ ๋ฅผ ๊ด€๋ฆฌํ•  ๊ฒƒ์ด๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ํฌ์†Œ์„ฑ ๋ชจ๋ธ์„ ๊ด€๋ฆฌํ•ฉ๋‹ˆ๋‹ค.
When we run low, it's helping us maintain high levels of gross margin and increased levels of profitability. And so again, another strong brand in the UGG great performance in the fourth quarter. And I think just a demonstration of how strong the demand continues for UGG. So good question, and I appreciate you bringing it up. John Kernan

You bet. Just one more for me. How should we get about these new wholesale partner doors for HOKA globally, both domestically and internationally? Which stores do you think you have the biggest opportunity? Stefano Caroti

Which accounts the biggest opportunity in? As I mentioned, it's really by channel.
์žฌ๊ณ ๊ฐ€ ๋ถ€์กฑํ•  ๋•Œ, ์ด๋Š” ๋†’์€ ์ˆ˜์ค€์˜ ๋งค์ถœ์ด์ด์ต๋ฅ ์„ ์œ ์ง€ํ•˜๊ณ  ์ˆ˜์ต์„ฑ ์ˆ˜์ค€์„ ์ฆ๊ฐ€์‹œํ‚ค๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๋‹ค์‹œ ํ•œ๋ฒˆ, UGG์˜ ๋˜ ๋‹ค๋ฅธ ๊ฐ•๋ ฅํ•œ ๋ธŒ๋žœ๋“œ๋กœ์„œ 4๋ถ„๊ธฐ์— ํ›Œ๋ฅญํ•œ ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Š” UGG์— ๋Œ€ํ•œ ์ˆ˜์š”๊ฐ€ ์–ผ๋งˆ๋‚˜ ๊ฐ•๋ ฅํ•˜๊ฒŒ ์ง€์†๋˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ์ฆ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ข‹์€ ์งˆ๋ฌธ์ด์—ˆ๊ณ , ์ด๋ฅผ ์ œ๊ธฐํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

John Kernan

๋ฌผ๋ก ์ž…๋‹ˆ๋‹ค. ํ•œ ๊ฐ€์ง€๋งŒ ๋” ์งˆ๋ฌธํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. HOKA์˜ ์ƒˆ๋กœ์šด ๋„๋งค ํŒŒํŠธ๋„ˆ ๋งค์žฅ๋“ค์— ๋Œ€ํ•ด ์ „ ์„ธ๊ณ„์ ์œผ๋กœ, ๊ตญ๋‚ด์™€ ํ•ด์™ธ ๋ชจ๋‘์—์„œ ์–ด๋–ป๊ฒŒ ์ ‘๊ทผํ•ด์•ผ ํ• ๊นŒ์š”? ์–ด๋–ค ๋งค์žฅ๋“ค์—์„œ ๊ฐ€์žฅ ํฐ ๊ธฐํšŒ๊ฐ€ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์‹ญ๋‹ˆ๊นŒ?

Stefano Caroti

์–ด๋–ค ๊ฑฐ๋ž˜์ฒ˜์—์„œ ๊ฐ€์žฅ ํฐ ๊ธฐํšŒ๊ฐ€ ์žˆ๋Š”์ง€์š”? ์ œ๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, ์‹ค์ œ๋กœ๋Š” ์ฑ„๋„๋ณ„๋กœ ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
We have opportunity like specialty, sporting goods, both here and internationally. As I said, our much more underpenetrated than many of our competitors. And as our offer expands, we'll be able to offer different channels in different accounts, a distinctive proposition. We feel good about where we are. We feel good about where our marketplace plans are across regions. John Kernan

Got it. Thank you. Operator

We have time for one more question, and that question from Rick Patel with Raymond James Financial. Please go ahead. Rick Patel

Thanks good afternoon. Question on HOKA being planned mid-teens before the escalation of tariffs.
์ €ํฌ๋Š” ์ „๋ฌธ ์Šคํฌ์ธ ์šฉํ’ˆ ๋ถ„์•ผ์—์„œ ๊ตญ๋‚ด์™ธ์ ์œผ๋กœ ๊ธฐํšŒ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ๋Š” ๋งŽ์€ ๊ฒฝ์Ÿ์‚ฌ๋“ค๋ณด๋‹ค ์‹œ์žฅ ์นจํˆฌ๋„๊ฐ€ ํ›จ์”ฌ ๋‚ฎ์€ ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์ œํ’ˆ ๋ผ์ธ์—…์ด ํ™•์žฅ๋จ์— ๋”ฐ๋ผ, ๋‹ค์–‘ํ•œ ์ฑ„๋„๊ณผ ๋‹ค์–‘ํ•œ ๊ฑฐ๋ž˜์ฒ˜์— ์ฐจ๋ณ„ํ™”๋œ ์ œ์•ˆ์„ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ํ˜„์žฌ ์œ„์น˜์— ๋Œ€ํ•ด ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€์—ญ๋ณ„ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค ๊ณ„ํš์— ๋Œ€ํ•ด์„œ๋„ ๋งŒ์กฑ์Šค๋Ÿฝ๊ฒŒ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

John Kernan
์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

์‚ฌํšŒ์ž
ํ•œ ๊ฐ€์ง€ ์งˆ๋ฌธ์„ ๋” ๋ฐ›์„ ์‹œ๊ฐ„์ด ์žˆ์Šต๋‹ˆ๋‹ค. Raymond James Financial์˜ Rick Patel๋‹˜๊ป˜์„œ ์งˆ๋ฌธํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•ด ์ฃผ์„ธ์š”.

Rick Patel
๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์•ˆ๋…•ํ•˜์„ธ์š”. ๊ด€์„ธ ์ธ์ƒ ์ด์ „์— HOKA๊ฐ€ ์ค‘๊ฐ„ 10%๋Œ€ ์„ฑ์žฅ์„ ๊ณ„ํšํ•˜๊ณ  ์žˆ์—ˆ๋‹ค๋Š” ์ ์— ๋Œ€ํ•œ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค.
So is there something that you're seeing in the wholesale order book for this fall or the way that consumers are shopping that leads you to have a more conservative view with the near-term plan up low double digits? Steve Fasching

Yes. I think, Rick, and I appreciate the question. As I said in the prepared remarks, our order books remain strong. We haven't seen any fallout at this point. But it's -- we see things on a macro element shifting, right? And we see low levels of consumer sentiment. -- again, largely attributed to the U.S. market. We're not seeing anything on the international front. International front continues to be very strong. The orders that we're seeing in the U.S.
๋„ค, ๋ฆญ, ์งˆ๋ฌธํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ค€๋น„๋œ ๋ฐœ์–ธ์—์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ ์ฃผ๋ฌธ ์ž”๊ณ ๋Š” ์—ฌ์ „ํžˆ ๊ฒฌ๊ณ ํ•œ ์ƒํƒœ์ž…๋‹ˆ๋‹ค. ํ˜„์žฌ๊นŒ์ง€๋Š” ์–ด๋–ค ์•…์˜ํ–ฅ๋„ ๋ณด์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ฑฐ์‹œ์  ์š”์†Œ๋“ค์ด ๋ณ€ํ™”ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‚ฎ์€ ์ˆ˜์ค€์˜ ์†Œ๋น„์ž ์‹ฌ๋ฆฌ๋ฅผ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค -- ์ด๋Š” ์ฃผ๋กœ ๋ฏธ๊ตญ ์‹œ์žฅ์— ๊ธฐ์ธํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ตญ์ œ ๋ถ€๋ฌธ์—์„œ๋Š” ์•„๋ฌด๊ฒƒ๋„ ๋ณด์ง€ ๋ชปํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œ ๋ถ€๋ฌธ์€ ๊ณ„์†ํ•ด์„œ ๋งค์šฐ ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ์ฃผ๋ฌธ๋“ค์€...
continue to be very strong. It's really just us being a little cautious in terms of what the consumer response may be in the fall. So there aren't any indications yet, but we expect that there may be. And those are hard to predict. And so again, people will begin to see higher prices across many things that they're purchasing. We don't know what that fallout is on what purchasing intent is. So again, we'll see, again, why we're not guiding to the full year yet. Once we have more certainty and we can see how that impacts the U.S. consumer, then we'll be in a better position to give some guidance on that. Rick Patel

And I also have a question on the go-to-market strategy for HOKA in the U.S.
๊ณ„์†ํ•ด์„œ ๋งค์šฐ ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๊ฐ€์„์ฒ  ์†Œ๋น„์ž ๋ฐ˜์‘์ด ์–ด๋–จ์ง€์— ๋Œ€ํ•ด ์ €ํฌ๊ฐ€ ์กฐ๊ธˆ ์‹ ์ค‘ํ•œ ์ž…์žฅ์„ ์ทจํ•˜๊ณ  ์žˆ์„ ๋ฟ์ž…๋‹ˆ๋‹ค. ์•„์ง ํŠน๋ณ„ํ•œ ์ง•ํ›„๋Š” ์—†์ง€๋งŒ, ๊ทธ๋Ÿฐ ์ƒํ™ฉ์ด ๋‚˜ํƒ€๋‚  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฐ ๊ฒƒ๋“ค์€ ์˜ˆ์ธกํ•˜๊ธฐ ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ์†Œ๋น„์ž๋“ค์ด ๊ตฌ๋งคํ•˜๋Š” ๋งŽ์€ ์ œํ’ˆ๋“ค์—์„œ ๋” ๋†’์€ ๊ฐ€๊ฒฉ์„ ๋ณด๊ธฐ ์‹œ์ž‘ํ•  ๊ฒƒ์ด๊ณ , ๊ทธ๊ฒƒ์ด ๊ตฌ๋งค ์˜๋„์— ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์น ์ง€ ์ €ํฌ๋Š” ์•Œ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ์ง€๋งŒ, ์ €ํฌ๊ฐ€ ์•„์ง ์—ฐ๊ฐ„ ๊ฐ€์ด๋˜์Šค๋ฅผ ์ œ์‹œํ•˜์ง€ ์•Š๋Š” ์ด์œ ์ž…๋‹ˆ๋‹ค. ๋” ํ™•์‹คํ•ด์ง€๊ณ  ๊ทธ๊ฒƒ์ด ๋ฏธ๊ตญ ์†Œ๋น„์ž์—๊ฒŒ ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”์ง€ ํ™•์ธํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜๋ฉด, ๊ทธ๋•Œ ๋” ๋‚˜์€ ๊ฐ€์ด๋˜์Šค๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ์œ„์น˜์— ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

Rick Patel

๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตญ์—์„œ HOKA์˜ ์‹œ์žฅ ์ง„์ถœ ์ „๋žต์— ๋Œ€ํ•ด์„œ๋„ ์งˆ๋ฌธ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
So it sounds like you're more willing to lean into the wholesale channel this year than you have in the past. Maybe just some color on the thinking behind that and how we should think about the long-term potential of the [DTC] (ph) channel, which I think historically has been a strategic priority for you. Stefano Caroti

Our long-term aim is to have 50-50 split between DTC and wholesale. Keep in mind that the DTC for us is, by and large, e-commerce. We have a very, very small retail footprint in the U.S. and internationally, a bit more in Asia, which will gradually expand as we find the right locations. So we're leaning on our wholesale partners.
๋”ฐ๋ผ์„œ ์˜ฌํ•ด๋Š” ๊ณผ๊ฑฐ๋ณด๋‹ค ๋„๋งค ์ฑ„๋„์— ๋” ์ ๊ทน์ ์œผ๋กœ ํˆฌ์žํ•˜์‹ค ์˜ํ–ฅ์ด ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋“ค๋ฆฝ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ํŒ๋‹จ์˜ ๋ฐฐ๊ฒฝ๊ณผ ํ•จ๊ป˜, ์—ญ์‚ฌ์ ์œผ๋กœ ์ „๋žต์  ์šฐ์„ ์ˆœ์œ„์˜€๋˜ DTC ์ฑ„๋„์˜ ์žฅ๊ธฐ์  ์ž ์žฌ๋ ฅ์„ ์–ด๋–ป๊ฒŒ ๋ฐ”๋ผ๋ด์•ผ ํ• ์ง€์— ๋Œ€ํ•œ ์„ค๋ช…์„ ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.

**Stefano Caroti**

์ €ํฌ์˜ ์žฅ๊ธฐ์  ๋ชฉํ‘œ๋Š” DTC์™€ ๋„๋งค ๊ฐ„ 50๋Œ€ 50 ๋น„์œจ์„ ๋‹ฌ์„ฑํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์—ผ๋‘์— ๋‘์…”์•ผ ํ•  ์ ์€ ์ €ํฌ์—๊ฒŒ DTC๋Š” ๋Œ€๋ถ€๋ถ„ ์ „์ž์ƒ๊ฑฐ๋ž˜๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฏธ๊ตญ ๋‚ด ์˜คํ”„๋ผ์ธ ๋งค์žฅ์€ ๋งค์šฐ ์ ๊ณ , ํ•ด์™ธ์˜ ๊ฒฝ์šฐ ์•„์‹œ์•„์— ์กฐ๊ธˆ ๋” ๋งŽ์ด ์žˆ์œผ๋ฉฐ, ์ ์ ˆํ•œ ์ž…์ง€๋ฅผ ์ฐพ์•„๊ฐ€๋ฉด์„œ ์ ์ง„์ ์œผ๋กœ ํ™•์žฅํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ๋Š” ๋„๋งค ํŒŒํŠธ๋„ˆ๋“ค์— ์˜์กดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And as I said, as the offer expands, we'll be able to segment the marketplace, offer differentiated propositions. And -- but we're very, very selective. We continue to be very selective. We have more asks than what we grant in terms of distribution. And we've been speaking to a wide variety of potential partners, but we want to make sure we do it right, systematically and methodically as we've done until now. Steve Fasching

Yes. And I think, Rick, just one more thing on that because as you've heard us talk about it kind of in FY '25 and now FY '26, this is not a change in our strategy.
๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ƒํ’ˆ ์ œ๊ณต์ด ํ™•๋Œ€๋จ์— ๋”ฐ๋ผ ์‹œ์žฅ์„ ์„ธ๋ถ„ํ™”ํ•˜๊ณ  ์ฐจ๋ณ„ํ™”๋œ ์ œ์•ˆ์„ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋Š” ๋งค์šฐ, ๋งค์šฐ ์„ ๋ณ„์ ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๊ณ„์†ํ•ด์„œ ๋งค์šฐ ์„ ๋ณ„์ ์œผ๋กœ ์ ‘๊ทผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์œ ํ†ต๊ณผ ๊ด€๋ จํ•ด์„œ ์ €ํฌ๊ฐ€ ์Šน์ธํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค ๋” ๋งŽ์€ ์š”์ฒญ์„ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ๋‹ค์–‘ํ•œ ์ž ์žฌ์  ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ๋…ผ์˜๋ฅผ ์ง„ํ–‰ํ•ด์™”์ง€๋งŒ, ์ง€๊ธˆ๊นŒ์ง€ ํ•ด์˜จ ๊ฒƒ์ฒ˜๋Ÿผ ์ฒด๊ณ„์ ์ด๊ณ  ๋ฐฉ๋ฒ•๋ก ์ ์œผ๋กœ ์˜ฌ๋ฐ”๋ฅด๊ฒŒ ์ง„ํ–‰ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.

์Šคํ‹ฐ๋ธŒ ํŒŒ์‹ฑ

๋„ค. ๊ทธ๋ฆฌ๊ณ  ๋ฆญ, ํ•œ ๊ฐ€์ง€ ๋” ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ €ํฌ๊ฐ€ FY '25์™€ ํ˜„์žฌ FY '26์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ด๊ฒƒ์€ ์ €ํฌ ์ „๋žต์˜ ๋ณ€ํ™”๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
This is us taking advantage of the opportunity presented to us with a growing awareness consumers looking for more places to find our product. So working with the right strategic partners and wholesalers. This is an opportunity to get product in front of consumers who are searching our brand. Yes, we recognize that it puts a little bit of pressure in the near-term, on some of that DTC comp data. But as I said in my prepared remarks, once we get beyond Q1, our expectation is you're going to see some improvements there. I think the other call out and we're talking about it again in our prepared remarks, is with new model changeovers.์ด๋Š” ์šฐ๋ฆฌ ์ œํ’ˆ์„ ์ฐพ๋Š” ๊ณณ์ด ๋” ๋งŽ์•„์ง€๊ธฐ๋ฅผ ์›ํ•˜๋Š” ์†Œ๋น„์ž๋“ค์˜ ์ธ์‹ ์ฆ๊ฐ€๋กœ ์ธํ•ด ์šฐ๋ฆฌ์—๊ฒŒ ์ œ์‹œ๋œ ๊ธฐํšŒ๋ฅผ ํ™œ์šฉํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ ์ ˆํ•œ ์ „๋žต์  ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ๋„๋งค์—…์ฒด๋“ค๊ณผ ํ˜‘๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์šฐ๋ฆฌ ๋ธŒ๋žœ๋“œ๋ฅผ ์ฐพ๊ณ  ์žˆ๋Š” ์†Œ๋น„์ž๋“ค ์•ž์— ์ œํ’ˆ์„ ์„ ๋ณด์ผ ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค. ๋„ค, ์ด๊ฒƒ์ด ๋‹จ๊ธฐ์ ์œผ๋กœ๋Š” ์ผ๋ถ€ DTC ๋™๊ธฐ๋Œ€๋น„ ๋ฐ์ดํ„ฐ์— ์•ฝ๊ฐ„์˜ ์••๋ฐ•์„ ๊ฐ€ํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์ธ์‹ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ์ค€๋น„๋œ ๋ฐœ์–ธ์—์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, 1๋ถ„๊ธฐ๋ฅผ ๋„˜์–ด์„œ๋ฉด ๊ทธ ๋ถ€๋ถ„์—์„œ ๊ฐœ์„ ์„ ๋ณด์‹ค ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์ƒ๊ฐํ•˜๋Š” ๋˜ ๋‹ค๋ฅธ ์ฃผ๋ชฉํ•  ์ ์€, ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์ค€๋น„๋œ ๋ฐœ์–ธ์—์„œ ๋‹ค์‹œ ์–ธ๊ธ‰ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์€, ์‹ ๋ชจ๋ธ ๊ต์ฒด์™€ ๊ด€๋ จ๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
One of the dynamics that we saw since January is that customers wanted to go see, feel and try on the product. And that helped contribute to the strong wholesale performance that we saw. So there was a willingness on the part of the consumer to go into a physical retail presence to find the shoe to try it on because these were significant upgrades to our models, that puts a little bit of pressure on DTC. So again, yes, the numbers were a little bit lower than what you've seen historically, not a change in strategy. We're confident that they're going to return -- there are unique dynamics that happened between January and now that have affected the DTC comp growth.1์›” ์ดํ›„ ์ €ํฌ๊ฐ€ ๋ชฉ๊ฒฉํ•œ ์—ญํ•™ ์ค‘ ํ•˜๋‚˜๋Š” ๊ณ ๊ฐ๋“ค์ด ์ œํ’ˆ์„ ์ง์ ‘ ๋ณด๊ณ , ๋งŒ์ ธ๋ณด๊ณ , ์ฐฉ์šฉํ•ด๋ณด๊ณ  ์‹ถ์–ดํ–ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ €ํฌ๊ฐ€ ๋ณธ ๊ฐ•๋ ฅํ•œ ๋„๋งค ์‹ค์ ์— ๊ธฐ์—ฌํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์†Œ๋น„์ž๋“ค์ด ์‹ ๋ฐœ์„ ์ฐพ์•„ ์ฐฉ์šฉํ•ด๋ณด๊ธฐ ์œ„ํ•ด ์˜คํ”„๋ผ์ธ ๋งค์žฅ์— ๊ธฐ๊บผ์ด ๋ฐฉ๋ฌธํ•˜๋ ค๋Š” ์˜์ง€๊ฐ€ ์žˆ์—ˆ๋Š”๋ฐ, ์ด๋Š” ์ €ํฌ ๋ชจ๋ธ๋“ค์— ์ƒ๋‹นํ•œ ์—…๊ทธ๋ ˆ์ด๋“œ๊ฐ€ ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋ฉฐ, ์ด๊ฒƒ์ด DTC์— ์•ฝ๊ฐ„์˜ ์••๋ฐ•์„ ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ๋„ค, ์ˆ˜์น˜๊ฐ€ ์—ญ์‚ฌ์ ์œผ๋กœ ๋ณด์…จ๋˜ ๊ฒƒ๋ณด๋‹ค ๋‹ค์†Œ ๋‚ฎ์•˜์ง€๋งŒ, ์ „๋žต์˜ ๋ณ€ํ™”๋Š” ์•„๋‹™๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ํšŒ๋ณต๋  ๊ฒƒ์ด๋ผ๊ณ  ํ™•์‹ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค -- 1์›”๊ณผ ํ˜„์žฌ ์‚ฌ์ด์— DTC ๋™์ผ๋งค์žฅ ์„ฑ์žฅ๋ฅ ์— ์˜ํ–ฅ์„ ๋ฏธ์นœ ๋…ํŠนํ•œ ์—ญํ•™๋“ค์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
We're not concerned about that with these unique factors, our ability to continue to grow this but we're going to feel some pressure as we've opened up these points of distribution. So that's some of the near-term pressure that you're seeing. Rick Patel

Really helpful. Thank you. Operator

And ladies and gentlemen, this does conclude today's conference call. Thank you for your participation, and you may now disconnect.
์ด๋Ÿฌํ•œ ๊ณ ์œ ํ•œ ์š”์ธ๋“ค๋กœ ์ธํ•ด ์šฐ๋ฆฌ๋Š” ์ด ์‚ฌ์—…์˜ ์ง€์†์ ์ธ ์„ฑ์žฅ ๋Šฅ๋ ฅ์— ๋Œ€ํ•ด ์šฐ๋ คํ•˜์ง€ ์•Š์ง€๋งŒ, ์ด๋Ÿฌํ•œ ์œ ํ†ต ์ฑ„๋„๋“ค์„ ๊ฐœ๋ฐฉํ•˜๋ฉด์„œ ์ผ๋ถ€ ์••๋ฐ•์„ ๋ฐ›์„ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด๊ณ  ๊ณ„์‹  ๋‹จ๊ธฐ์  ์••๋ฐ• ์š”์ธ ์ค‘ ์ผ๋ถ€์ž…๋‹ˆ๋‹ค.

Rick Patel
์ •๋ง ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

Operator
์—ฌ๋Ÿฌ๋ถ„, ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์„ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ ์—ฐ๊ฒฐ์„ ๋Š์œผ์…”๋„ ๋ฉ๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

Here's a summary of the key points from the earnings call in Korean:

โ€ข HOKA ์‹ค์  ๋ฐ ์ „๋ง:
- ๋ฏธ๊ตญ DTC ์ฑ„๋„์—์„œ ์ผ์‹œ์  ๋‘”ํ™”๋ฅผ ๊ฒช์—ˆ์œผ๋‚˜, ๊ตญ์ œ ์‚ฌ์—…์€ ๊ฐ•์„ธ ์ง€์†
- FY26 ์ค‘๋ฐ˜๋Œ€ ์„ฑ์žฅ๋ฅ  ์ „๋ง, 1๋ถ„๊ธฐ๋Š” ๋‚ฎ์€ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ ์˜ˆ์ƒ
- ์‹ ์ œํ’ˆ Bondi 9, Clifton 10์˜ ์‹œ์žฅ ๋ฐ˜์‘์ด ๊ธ์ •์ 

โ€ข ์œ ํ†ต ์ „๋žต:
- ๋„๋งค ์œ ํ†ต๋ง ํ™•๋Œ€๋ฅผ ์ „๋žต์ ์œผ๋กœ ์ง„ํ–‰ ์ค‘
- DTC์™€ ๋„๋งค ์ฑ„๋„ ๊ฐ„ 50:50 ๋น„์œจ์„ ์žฅ๊ธฐ ๋ชฉํ‘œ๋กœ ์„ค์ •
- ์‹ ์ค‘ํ•˜๊ณ  ์„ ๋ณ„์ ์ธ ํŒŒํŠธ๋„ˆ์‹ญ ํ™•๋Œ€ ์ถ”์ง„

โ€ข ๋ฆฌ์Šคํฌ ์š”์ธ:
- ๋ฏธ๊ตญ ์‹œ์žฅ์˜ ๊ด€์„ธ ์ธ์ƒ์œผ๋กœ ์ธํ•œ ๋น„์šฉ ์ฆ๊ฐ€ ($150M ์˜ˆ์ƒ)
- ์†Œ๋น„์ž ์‹ฌ๋ฆฌ ์•ฝํ™”์— ๋”ฐ๋ฅธ ์ˆ˜์š” ๋ถˆํ™•์‹ค์„ฑ
- ๊ฐ€๊ฒฉ ์ธ์ƒ์ด ํ–ฅํ›„ ์ˆ˜์š”์— ๋ฏธ์น  ์˜ํ–ฅ ๋ชจ๋‹ˆํ„ฐ๋ง ํ•„์š”

The summary focuses on the most material information for investors while maintaining a professional and objective tone.