โ†

๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

๐Ÿ“Š Presentation

Original Translation
Salesforce, Inc. (NYSE:CRM) Q2 2026 Earnings Call September 3, 2025 5:00 PM EDT


Company Participants

Michael Spencer - Executive Vice President of Investor Relations
Marc Benioff - Co-Founder, Chairman & CEO
Robin Washington - President, Chief Operating & Financial Officer and Director
Srinivas Tallapragada - President, Chief Engineering & Customer Success Officer
Miguel Milano - President & Chief Revenue Officer


Conference Call Participants

Kasthuri Rangan - Goldman Sachs Group, Inc., Research Division
Keith Weiss - Morgan Stanley, Research Division
Brent Thill - Jefferies LLC, Research Division
S.
์„ธ์ผ์ฆˆํฌ์Šค(Salesforce, Inc.) (NYSE:CRM) 2026๋…„ 2๋ถ„๊ธฐ ์‹ค์ ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ
2025๋…„ 9์›” 3์ผ ์˜คํ›„ 5:00 EDT

**ํšŒ์‚ฌ ์ฐธ์„์ž**

๋งˆ์ดํด ์ŠคํŽœ์„œ(Michael Spencer) - ํˆฌ์ž์ž ๊ด€๊ณ„ ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ
๋งˆํฌ ๋ฒ ๋‹ˆ์˜คํ”„(Marc Benioff) - ๊ณต๋™์ฐฝ๋ฆฝ์ž, ํšŒ์žฅ ๊ฒธ CEO
๋กœ๋นˆ ์›Œ์‹ฑํ„ด(Robin Washington) - ์‚ฌ์žฅ, ์ตœ๊ณ ์šด์˜์ฑ…์ž„์ž ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž, ์ด์‚ฌ
์Šค๋ฆฌ๋‹ˆ๋ฐ”์Šค ํƒˆ๋ผํ”„๋ผ๊ฐ€๋‹ค(Srinivas Tallapragada) - ์‚ฌ์žฅ, ์ตœ๊ณ ์—”์ง€๋‹ˆ์–ด๋ง์ฑ…์ž„์ž ๊ฒธ ๊ณ ๊ฐ์„ฑ๊ณต์ฑ…์ž„์ž
๋ฏธ๊ตฌ์—˜ ๋ฐ€๋ผ๋…ธ(Miguel Milano) - ์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ๋งค์ถœ์ฑ…์ž„์ž

**์ปจํผ๋Ÿฐ์Šค ์ฝœ ์ฐธ์„์ž**

์นด์Šคํˆฌ๋ฆฌ ๋ž‘๊ฐ„(Kasthuri Rangan) - ๊ณจ๋“œ๋งŒ์‚ญ์Šค ๊ทธ๋ฃน, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
ํ‚ค์Šค ์™€์ด์Šค(Keith Weiss) - ๋ชจ๊ฑด์Šคํƒ ๋ฆฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
๋ธŒ๋ ŒํŠธ ํ‹ธ(Brent Thill) - ์ œํผ๋ฆฌ์Šค LLC, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
S.
Kirk Materne - Evercore ISI Institutional Equities, Research Division
Mark Murphy - JPMorgan Chase & Co, Research Division
Raimo Lenschow - Barclays Bank PLC, Research Division


Presentation


Operator

Good afternoon, everyone. My name is Leila, and I will be your conference operator today. At this time, I'd like to welcome you to the Salesforce Second Quarter Fiscal 2026 Conference Call. This conference is being recorded. [Operator Instructions]

At this time, I would like to turn the call over to Mike Spencer, Executive Vice President of Finance and Strategy and Investor Relations. Sir, you may begin.
**๋ฐœํ‘œ์ž**

Kirk Materne - Evercore ISI Institutional Equities, Research Division
Mark Murphy - JPMorgan Chase & Co, Research Division
Raimo Lenschow - Barclays Bank PLC, Research Division

**๋ฐœํ‘œ**

**์˜คํผ๋ ˆ์ดํ„ฐ**

์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. ์ €๋Š” ๋ ˆ์ผ๋ผ์ด๋ฉฐ, ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ง„ํ–‰์„ ๋งก๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์„ธ์ผ์ฆˆํฌ์Šค 2026 ํšŒ๊ณ„์—ฐ๋„ 2๋ถ„๊ธฐ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์„ํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋ณธ ์ปจํผ๋Ÿฐ์Šค๋Š” ๋…น์Œ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. [์ง„ํ–‰์ž ์•ˆ๋‚ด์‚ฌํ•ญ]

์ด์ œ ์žฌ๋ฌด์ „๋žต ๋ฐ ํˆฌ์ž์ž๊ด€๊ณ„ ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ์ธ ๋งˆ์ดํฌ ์ŠคํŽœ์„œ๋‹˜๊ป˜ ์ง„ํ–‰์„ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค. ์‹œ์ž‘ํ•ด ์ฃผ์‹ญ์‹œ์˜ค.
Michael Spencer
Executive Vice President of Investor Relations

Good afternoon, and thanks for joining us today on our fiscal 2026 second quarter results conference call. Our press release, SEC filings and a replay of today's call can be found on our website. Joining me on the call today is Marc Benioff, Chair and CEO; and Robin Washington, Chief Operating and Finance Officer. We also have Srini Tallapragada, President and Chief Engineering and Customer Success Officer; and Miguel Milano, Press Chief Revenue Officer, joining us for the Q&A portion of the call.
๋งˆ์ดํด ์ŠคํŽœ์„œ
ํˆฌ์ž์ž ๊ด€๊ณ„ ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ

์•ˆ๋…•ํ•˜์„ธ์š”, 2026 ํšŒ๊ณ„์—ฐ๋„ 2๋ถ„๊ธฐ ์‹ค์  ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ ๋ณด๋„์ž๋ฃŒ, SEC ์ œ์ถœ์„œ๋ฅ˜ ๋ฐ ์˜ค๋Š˜ ์ฝœ์˜ ์žฌ์ƒ๋ณธ์€ ์ €ํฌ ์›น์‚ฌ์ดํŠธ์—์„œ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ฝœ์—๋Š” ๋งˆํฌ ๋ฒ ๋‹ˆ์˜คํ”„ ํšŒ์žฅ ๊ฒธ CEO์™€ ๋กœ๋นˆ ์›Œ์‹ฑํ„ด ์ตœ๊ณ ์šด์˜์žฌ๋ฌด์ฑ…์ž„์ž๊ฐ€ ํ•จ๊ป˜ ์ฐธ์„ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์Šค๋ฆฌ๋‹ˆ ํƒˆ๋ผํ”„๋ผ๊ฐ€๋‹ค ์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ์—”์ง€๋‹ˆ์–ด๋ง๊ณ ๊ฐ์„ฑ๊ณต์ฑ…์ž„์ž์™€ ๋ฏธ๊ฒ” ๋ฐ€๋ผ๋…ธ ์ตœ๊ณ ๋งค์ถœ์ฑ…์ž„์ž๋„ ์งˆ์˜์‘๋‹ต ์‹œ๊ฐ„์— ์ฐธ์—ฌํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from these forward-looking statements. A description of these risks and uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings, including our most recent report on forms 10-K, 10-Q and other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements.์˜ค๋Š˜ ์ €ํฌ์˜ ์ผ๋ถ€ ๋ฐœ์–ธ์—๋Š” ๋ฆฌ์Šคํฌ, ๋ถˆํ™•์‹ค์„ฑ ๋ฐ ๊ฐ€์ •์„ ์ˆ˜๋ฐ˜ํ•˜๋Š” ๋ฏธ๋ž˜์ „๋ง์ง„์ˆ ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์ด๋Ÿฌํ•œ ์š”์†Œ๋“ค์€ ๋ณ€๊ฒฝ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ฆฌ์Šคํฌ๊ฐ€ ํ˜„์‹คํ™”๋˜๊ฑฐ๋‚˜ ์ €ํฌ์˜ ๊ฐ€์ •์ด ๋ถ€์ •ํ™•ํ•œ ๊ฒƒ์œผ๋กœ ํŒ๋ช…๋  ๊ฒฝ์šฐ, ์‹ค์ œ ํšŒ์‚ฌ ์‹ค์ ์ด๋‚˜ ๊ฒฐ๊ณผ๋Š” ์ด๋Ÿฌํ•œ ๋ฏธ๋ž˜์ „๋ง์ง„์ˆ ๊ณผ ์ค‘๋Œ€ํ•˜๊ฒŒ ๋‹ค๋ฅผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ฆฌ์Šคํฌ์™€ ๋ถˆํ™•์‹ค์„ฑ, ๊ฐ€์ • ๋ฐ ์ €ํฌ์˜ ์žฌ๋ฌด์‹ค์ ์ด๋‚˜ ๊ฒฐ๊ณผ์— ์˜ํ–ฅ์„ ๋ฏธ์น  ์ˆ˜ ์žˆ๋Š” ๊ธฐํƒ€ ์š”์ธ๋“ค์— ๋Œ€ํ•œ ์„ค๋ช…์€ ๊ฐ€์žฅ ์ตœ๊ทผ์˜ 10-K, 10-Q ์–‘์‹ ๋ณด๊ณ ์„œ ๋ฐ ๊ธฐํƒ€ SEC ์ œ์ถœ์„œ๋ฅ˜๋ฅผ ํฌํ•จํ•œ ์ €ํฌ์˜ SEC ์ œ์ถœ์„œ๋ฅ˜์— ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฒ•๋ฅ ์—์„œ ์š”๊ตฌํ•˜๋Š” ๊ฒฝ์šฐ๋ฅผ ์ œ์™ธํ•˜๊ณ , ์ €ํฌ๋Š” ์ด๋Ÿฌํ•œ ๋ฏธ๋ž˜์ „๋ง์ง„์ˆ ์„ ์—…๋ฐ์ดํŠธํ•  ์ฑ…์ž„์„ ์ง€์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
As a reminder, our commentary today will include non-GAAP measures. Reconciliations between our GAAP and non-GAAP results and guidance can be found in our earnings materials and press release. And with that, let me hand the call to Mark. Marc Benioff
Co-Founder, Chairman & CEO

All right. Hey, Mike, thank you so much. I'm really excited to get into the call. And as you saw, we really had a great quarter to close out the first half of the year with outstanding performance across all of our key metrics, including our revenue, our margin, our cash flow, our CRPO. And even our AI and data cloud numbers were all incredible.
์ฐธ๊ณ ๋กœ ์˜ค๋Š˜ ์ €ํฌ ์„ค๋ช…์—๋Š” ๋น„GAAP ์ง€ํ‘œ๋“ค์ด ํฌํ•จ๋  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. GAAP์™€ ๋น„GAAP ๊ฒฐ๊ณผ ๋ฐ ๊ฐ€์ด๋˜์Šค ๊ฐ„์˜ ์กฐ์ •ํ‘œ๋Š” ์ €ํฌ ์‹ค์  ์ž๋ฃŒ์™€ ๋ณด๋„์ž๋ฃŒ์—์„œ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ์ด์ œ ๋งˆํฌ์—๊ฒŒ ๋งˆ์ดํฌ๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

**๋งˆํฌ ๋ฒ ๋‹ˆ์˜คํ”„**
๊ณต๋™์ฐฝ๋ฆฝ์ž, ํšŒ์žฅ ๊ฒธ CEO

์ข‹์Šต๋‹ˆ๋‹ค. ๋งˆ์ดํฌ, ์ •๋ง ๊ณ ๋ง™์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์„ ์‹œ์ž‘ํ•˜๊ฒŒ ๋˜์–ด ๋งค์šฐ ๊ธฐ์ฉ๋‹ˆ๋‹ค. ๋ณด์‹œ๋‹ค์‹œํ”ผ, ์ €ํฌ๋Š” ์ƒ๋ฐ˜๊ธฐ๋ฅผ ๋งˆ๋ฌด๋ฆฌํ•˜๋Š” ์ •๋ง ํ›Œ๋ฅญํ•œ ๋ถ„๊ธฐ๋ฅผ ๋ณด๋ƒˆ์Šต๋‹ˆ๋‹ค. ๋งค์ถœ, ๋งˆ์ง„, ํ˜„๊ธˆํ๋ฆ„, CRPO๋ฅผ ํฌํ•จํ•œ ๋ชจ๋“  ํ•ต์‹ฌ ์ง€ํ‘œ์—์„œ ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์Šต๋‹ˆ๋‹ค. ์‹ฌ์ง€์–ด AI์™€ ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ ์ˆ˜์น˜๋“ค๋„ ๋ชจ๋‘ ๋†€๋ผ์› ์Šต๋‹ˆ๋‹ค.
We outperformed on Q2 revenue with $10.25 billion, up 10% year-over-year and 9% in constant currency. Miguel's sales team drove incredible momentum. Net new bookings from deals over $1 million grew 26% year-over-year. And we closed deals with companies like Dell, Marriott, Eaton, U.S. Bank, Japan Post Bank, Lululemon and the U.S. Army. And non-GAAP operating margin came in strong at 34.3%. And we outperformed on CRPO with $29.4 billion, up 11% year-over-year. And the AI and data product line is up 120% year-over-year.2๋ถ„๊ธฐ ๋งค์ถœ์—์„œ ์šฐ์ˆ˜ํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์œผ๋ฉฐ, 102์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 10% ์ฆ๊ฐ€, ์ผ์ •ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ๋Š” 9% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. Miguel์˜ ์˜์—…ํŒ€์ด ๋†€๋ผ์šด ๋ชจ๋ฉ˜ํ…€์„ ์ด๋Œ์–ด๋ƒˆ์Šต๋‹ˆ๋‹ค. 100๋งŒ ๋‹ฌ๋Ÿฌ ์ด์ƒ ๊ฑฐ๋ž˜์—์„œ ์‹ ๊ทœ ์ˆœ ์˜ˆ์•ฝ์ด ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 26% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  Dell, Marriott, Eaton, U.S. Bank, Japan Post Bank, Lululemon, ๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตฐ๊ณผ ๊ฐ™์€ ๊ธฐ์—…๋“ค๊ณผ ๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ–ˆ์Šต๋‹ˆ๋‹ค. ๋น„GAAP ์˜์—…์ด์ต๋ฅ ์€ 34.3%๋กœ ๊ฒฌ๊ณ ํ•œ ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ CRPO์—์„œ๋„ ์šฐ์ˆ˜ํ•œ ์‹ค์ ์„ ๋‹ฌ์„ฑํ•˜์—ฌ 294์–ต ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 11% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  AI ๋ฐ ๋ฐ์ดํ„ฐ ์ œํ’ˆ๊ตฐ์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 120% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
We're on track to close out fiscal '26 as a record year, raising our guidance on the low end for revenue, raising non-GAAP operating margin and cash flow, and we expect to finish with nearly $15 billion in operating cash flow. That's just incredible and a huge raise from the previous quarter. Make no mistake, these results aren't just financial milestones.์šฐ๋ฆฌ๋Š” ํšŒ๊ณ„์—ฐ๋„ 2026๋…„์„ ๊ธฐ๋ก์ ์ธ ํ•ด๋กœ ๋งˆ๊ฐํ•  ๊ถค๋„์— ์˜ฌ๋ผ ์žˆ์œผ๋ฉฐ, ๋งค์ถœ ๊ฐ€์ด๋˜์Šค ํ•˜ํ•œ์„ ์„ ์ƒํ–ฅ ์กฐ์ •ํ•˜๊ณ , ๋น„GAAP ์˜์—…์ด์ต๋ฅ ๊ณผ ํ˜„๊ธˆํ๋ฆ„์„ ์ƒํ–ฅ ์กฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฑฐ์˜ 150์–ต ๋‹ฌ๋Ÿฌ์— ๋‹ฌํ•˜๋Š” ์˜์—…ํ˜„๊ธˆํ๋ฆ„์œผ๋กœ ๋งˆ๊ฐํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ •๋ง ๋†€๋ผ์šด ์ˆ˜์น˜์ด๋ฉฐ ์ „ ๋ถ„๊ธฐ ๋Œ€๋น„ ๋Œ€ํญ ์ƒํ–ฅ ์กฐ์ •๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ถ„๋ช…ํžˆ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ด๋Ÿฌํ•œ ์‹ค์ ์€ ๋‹จ์ˆœํ•œ ์žฌ๋ฌด์  ์ด์ •ํ‘œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
It's the growth that we are seeing, particularly with Agentforce and Data Cloud, and it's proof and you're about to get into this now as I start to really give you our fundamental organizing principle for the company and what I believe the enterprise software industry is about to become because the agent -- agentic enterprise, the agentic enterprise, the real manifestation of what AI was meant to be, well, that agentic enterprise has arrived. In the 3 quarters since we launched Agentforce, we have now won more than 6,000 paid deals and more than 12,500 overall. And 40% of our Agentforce new bookings this quarter came from existing customers extending their investment with Salesforce.ํŠนํžˆ Agentforce์™€ Data Cloud์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ์„ฑ์žฅ์ด๋ฉฐ, ์ด๋Š” ์ œ๊ฐ€ ์ง€๊ธˆ๋ถ€ํ„ฐ ํšŒ์‚ฌ์˜ ๊ทผ๋ณธ์ ์ธ ์กฐ์ง ์›์น™๊ณผ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด ์‚ฐ์—…์ด ์•ž์œผ๋กœ ์–ด๋–ป๊ฒŒ ๋  ๊ฒƒ์ธ์ง€์— ๋Œ€ํ•œ ์ œ ๋ฏฟ์Œ์„ ๋ง์”€๋“œ๋ฆฌ๋ฉด์„œ ์—ฌ๋Ÿฌ๋ถ„๊ป˜์„œ ์ดํ•ดํ•˜๊ฒŒ ๋˜์‹ค ์ฆ๊ฑฐ์ž…๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์—์ด์ „ํŠธ -- ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ, ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ, AI๊ฐ€ ๋ณธ๋ž˜ ์˜๋„ํ–ˆ๋˜ ๋ฐ”์˜ ์ง„์ •ํ•œ ๊ตฌํ˜„์ฒด์ธ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๊ฐ€ ๋„๋ž˜ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. Agentforce๋ฅผ ์ถœ์‹œํ•œ ์ดํ›„ 3๋ถ„๊ธฐ ๋™์•ˆ, ์šฐ๋ฆฌ๋Š” ํ˜„์žฌ 6,000๊ฑด ์ด์ƒ์˜ ์œ ๋ฃŒ ๊ณ„์•ฝ๊ณผ ์ „์ฒด์ ์œผ๋กœ 12,500๊ฑด ์ด์ƒ์„ ์„ฑ์‚ฌ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋ฒˆ ๋ถ„๊ธฐ Agentforce ์‹ ๊ทœ ์˜ˆ์•ฝ์˜ 40%๋Š” Salesforce์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ํ™•๋Œ€ํ•˜๋Š” ๊ธฐ์กด ๊ณ ๊ฐ๋“ค๋กœ๋ถ€ํ„ฐ ๋‚˜์™”์Šต๋‹ˆ๋‹ค.
And it's demonstrating the value that they're getting and how the flywheel is really working. We've seen a 60% increase quarter-over-quarter in customers who've gone from pilot to production and they're expanding use cases and scaling consumption. And this is just the beginning of the most transformative time in our industry ever. I've never been more excited about anything in my entire career. We're about to get into it. I've spent weeks on the road this summer meeting with CEOs, CIOs and frontline teams. And one thing is extremely clear to me, every single one of our customers is becoming an agentic enterprise.๊ทธ๋ฆฌ๊ณ  ์ด๋Š” ๊ณ ๊ฐ๋“ค์ด ์–ป๊ณ  ์žˆ๋Š” ๊ฐ€์น˜์™€ ํ”Œ๋ผ์ดํœ ์ด ์‹ค์ œ๋กœ ์–ด๋–ป๊ฒŒ ์ž‘๋™ํ•˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํŒŒ์ผ๋Ÿฟ์—์„œ ํ”„๋กœ๋•์…˜์œผ๋กœ ์ „ํ™˜ํ•œ ๊ณ ๊ฐ์ด ์ „ ๋ถ„๊ธฐ ๋Œ€๋น„ 60% ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์ด๋“ค์€ ์‚ฌ์šฉ ์‚ฌ๋ก€๋ฅผ ํ™•์žฅํ•˜๊ณ  ์†Œ๋น„๋ฅผ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Š” ์šฐ๋ฆฌ ์—…๊ณ„ ์—ญ์‚ฌ์ƒ ๊ฐ€์žฅ ๋ณ€ํ˜์ ์ธ ์‹œ๊ธฐ์˜ ์‹œ์ž‘์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค. ์ €๋Š” ์ œ ์ „์ฒด ๊ฒฝ๋ ฅ์—์„œ ์ด๋ณด๋‹ค ๋” ํฅ๋ฏธ์ง„์ง„ํ•œ ๊ฒƒ์„ ๊ฒฝํ—˜ํ•œ ์ ์ด ์—†์Šต๋‹ˆ๋‹ค. ์ด์ œ ๋ณธ๊ฒฉ์ ์œผ๋กœ ์‹œ์ž‘ํ•˜๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ์ €๋Š” ์ด๋ฒˆ ์—ฌ๋ฆ„ ๋ช‡ ์ฃผ ๋™์•ˆ CEO, CIO, ๊ทธ๋ฆฌ๊ณ  ํ˜„์žฅ ํŒ€๋“ค์„ ๋งŒ๋‚˜๋Ÿฌ ๋‹ค๋…”์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ•œ ๊ฐ€์ง€๊ฐ€ ๋งค์šฐ ๋ช…ํ™•ํ•ด์กŒ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ชจ๋“  ๊ณ ๊ฐ์ด ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋กœ ๋ณ€๋ชจํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
It's a huge vision for the future -- it's a huge vision for the future of business and really, it's a huge vision for the future of Salesforce. But this isn't just an upgrade. This isn't simply just some automating some existing business process these agentic enterprises. Well, for Salesforce, it's certainly true. It's a complete transformation. And for our customers, the agentic enterprise is a complete reinvention in many cases of who they are and what their potential is.์ด๋Š” ๋น„์ฆˆ๋‹ˆ์Šค์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ๊ฑฐ๋Œ€ํ•œ ๋น„์ „์ž…๋‹ˆ๋‹ค -- ๋น„์ฆˆ๋‹ˆ์Šค์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ๊ฑฐ๋Œ€ํ•œ ๋น„์ „์ด๋ฉฐ, ์‹ค์ œ๋กœ ์„ธ์ผ์ฆˆํฌ์Šค์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ๊ฑฐ๋Œ€ํ•œ ๋น„์ „์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๊ฒƒ์€ ๋‹จ์ˆœํ•œ ์—…๊ทธ๋ ˆ์ด๋“œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์—์ด์ „ํ‹ฑ ๊ธฐ์—…๋“ค์˜ ๊ธฐ์กด ๋น„์ฆˆ๋‹ˆ์Šค ํ”„๋กœ์„ธ์Šค๋ฅผ ๋‹จ์ˆœํžˆ ์ž๋™ํ™”ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์„ธ์ผ์ฆˆํฌ์Šค์—๊ฒŒ๋Š” ํ™•์‹คํžˆ ์™„์ „ํ•œ ๋ณ€ํ˜์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ์—์ด์ „ํ‹ฑ ๊ธฐ์—…์€ ๋งŽ์€ ๊ฒฝ์šฐ์— ๊ทธ๋“ค์ด ๋ˆ„๊ตฌ์ธ์ง€, ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์˜ ์ž ์žฌ๋ ฅ์ด ๋ฌด์—‡์ธ์ง€์— ๋Œ€ํ•œ ์™„์ „ํ•œ ์žฌ์ฐฝ์กฐ์ž…๋‹ˆ๋‹ค.
It's a shift from traditional hierarchies to reshaping the entire company, from busy work to orchestrating workflows, from siloed teams to seamless collaboration, from clicking and routing to natural conversations and hours are shrinking to seconds, employees and customers are being augmented. But ultimately, it's about this: it's about humans and agents working together with every decision grounded in trusted data. This is, as I said, what AI was meant to be. And I'd just like to talk about what that agentic enterprise means for us at a very high level, how we're going to define it. And then also like to talk about what some of our customers are doing and what we're doing as well.์ „ํ†ต์ ์ธ ๊ณ„์ธต๊ตฌ์กฐ์—์„œ ํšŒ์‚ฌ ์ „์ฒด๋ฅผ ์žฌํŽธํ•˜๋Š” ๊ฒƒ์œผ๋กœ์˜ ์ „ํ™˜, ๋ฐ”์œ ์—…๋ฌด์—์„œ ์›Œํฌํ”Œ๋กœ์šฐ๋ฅผ ์กฐ์œจํ•˜๋Š” ๊ฒƒ์œผ๋กœ, ์‚ฌ์ผ๋กœํ™”๋œ ํŒ€์—์„œ ์›ํ™œํ•œ ํ˜‘์—…์œผ๋กœ, ํด๋ฆญ๊ณผ ๋ผ์šฐํŒ…์—์„œ ์ž์—ฐ์Šค๋Ÿฌ์šด ๋Œ€ํ™”๋กœ์˜ ๋ณ€ํ™”์ด๋ฉฐ, ์‹œ๊ฐ„์€ ๋ช‡ ์‹œ๊ฐ„์—์„œ ๋ช‡ ์ดˆ๋กœ ๋‹จ์ถ•๋˜๊ณ  ์žˆ๊ณ , ์ง์›๊ณผ ๊ณ ๊ฐ๋“ค์ด ์ฆ๊ฐ•๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ถ๊ทน์ ์œผ๋กœ๋Š” ์ด๊ฒƒ์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค: ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐ์ดํ„ฐ์— ๊ธฐ๋ฐ˜ํ•œ ๋ชจ๋“  ์˜์‚ฌ๊ฒฐ์ •๊ณผ ํ•จ๊ป˜ ์ธ๊ฐ„๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ํ˜‘๋ ฅํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆฐ ๋Œ€๋กœ AI๊ฐ€ ์ง€ํ–ฅํ•ด์•ผ ํ•  ๋ชจ์Šต์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ทธ๋Ÿฌํ•œ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๊ฐ€ ์šฐ๋ฆฌ์—๊ฒŒ ๋งค์šฐ ๋†’์€ ์ˆ˜์ค€์—์„œ ๋ฌด์—‡์„ ์˜๋ฏธํ•˜๋Š”์ง€, ์šฐ๋ฆฌ๊ฐ€ ๊ทธ๊ฒƒ์„ ์–ด๋–ป๊ฒŒ ์ •์˜ํ•  ๊ฒƒ์ธ์ง€์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์šฐ๋ฆฌ ๊ณ ๊ฐ๋“ค์ด ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด์„œ๋„ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
I mean, I think that across our portfolio, we are adding these native agentic capabilities into every single one of our products. In sales, every prospect is finally getting a call back, agents qualify at scale, humans close the deal. I mean let me just get into that for just a minute. Our Sales Cloud for years has been an app that thousands or millions of salespeople use to manage their sales every single day. But now riding alongside every salesperson is an agentic salesperson. And that agentic salesperson is calling every single person back.์ €ํฌ ํฌํŠธํด๋ฆฌ์˜ค ์ „๋ฐ˜์— ๊ฑธ์ณ ๋ชจ๋“  ์ œํ’ˆ์— ์ด๋Ÿฌํ•œ ๋„ค์ดํ‹ฐ๋ธŒ ์—์ด์ „ํ‹ฑ ๊ธฐ๋Šฅ์„ ์ถ”๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜์—… ๋ถ„์•ผ์—์„œ๋Š” ๋ชจ๋“  ์ž ์žฌ๊ณ ๊ฐ์ด ๋งˆ์นจ๋‚ด ์ฝœ๋ฐฑ์„ ๋ฐ›๊ฒŒ ๋˜๊ณ , ์—์ด์ „ํŠธ๊ฐ€ ๋Œ€๊ทœ๋ชจ๋กœ ์ž๊ฒฉ์„ ๊ฒ€์ฆํ•˜๋ฉฐ, ์ธ๊ฐ„์ด ๊ฑฐ๋ž˜๋ฅผ ์„ฑ์‚ฌ์‹œํ‚ต๋‹ˆ๋‹ค. ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด ์ž ์‹œ ์ž์„ธํžˆ ์„ค๋ช…๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €ํฌ Sales Cloud๋Š” ์ˆ˜๋…„๊ฐ„ ์ˆ˜์ฒœ, ์ˆ˜๋ฐฑ๋งŒ ๋ช…์˜ ์˜์—…์‚ฌ์›๋“ค์ด ๋งค์ผ ์˜์—… ๊ด€๋ฆฌ๋ฅผ ์œ„ํ•ด ์‚ฌ์šฉํ•˜๋Š” ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์ด์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด์ œ ๋ชจ๋“  ์˜์—…์‚ฌ์› ์˜†์—๋Š” ์—์ด์ „ํ‹ฑ ์˜์—…์‚ฌ์›์ด ํ•จ๊ป˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด ์—์ด์ „ํ‹ฑ ์˜์—…์‚ฌ์›์€ ๋ชจ๋“  ์‚ฌ๋žŒ์—๊ฒŒ ์ „ํ™”๋ฅผ ๊ฑธ์–ด ์—ฐ๋ฝ์„ ์ทจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And how that relates to Salesforce, well, let me tell you that, well, maybe somewhere between 20 million and 100 million people who have contacted Salesforce in the last 26 years, they haven't been called back. It's just because we didn't have enough people. But now with our new agentic sales, everybody is getting called back. It's a huge breakthrough and something that every company is going to benefit from. And in service, we've been talking about that now for months, you can see our agents are handling millions of conversations while humans are delivering the empathy and expertise.๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ์„ธ์ผ์ฆˆํฌ์Šค์™€ ์–ด๋–ค ๊ด€๋ จ์ด ์žˆ๋Š”์ง€ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ง€๋‚œ 26๋…„๊ฐ„ ์„ธ์ผ์ฆˆํฌ์Šค์— ์—ฐ๋ฝ์„ ์ทจํ•œ 2์ฒœ๋งŒ ๋ช…์—์„œ 1์–ต ๋ช… ์‚ฌ์ด์˜ ์‚ฌ๋žŒ๋“ค์ด ๋‹ต๋ณ€์„ ๋ฐ›์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹จ์ˆœํžˆ ์ถฉ๋ถ„ํ•œ ์ธ๋ ฅ์ด ์—†์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด์ œ ์ƒˆ๋กœ์šด ์—์ด์ „ํ‹ฑ ์„ธ์ผ์ฆˆ๋ฅผ ํ†ตํ•ด ๋ชจ๋“  ์‚ฌ๋žŒ์ด ๋‹ต๋ณ€์„ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์—„์ฒญ๋‚œ ํ˜์‹ ์ด๋ฉฐ ๋ชจ๋“  ํšŒ์‚ฌ๊ฐ€ ํ˜œํƒ์„ ๋ฐ›๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์„œ๋น„์Šค ๋ถ€๋ฌธ์—์„œ๋Š” ์ง€๋‚œ ๋ช‡ ๋‹ฌ๊ฐ„ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ ์—์ด์ „ํŠธ๋“ค์ด ์ˆ˜๋ฐฑ๋งŒ ๊ฑด์˜ ๋Œ€ํ™”๋ฅผ ์ฒ˜๋ฆฌํ•˜๋Š” ๋™์•ˆ ์ธ๊ฐ„์€ ๊ณต๊ฐ๊ณผ ์ „๋ฌธ์„ฑ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
Well, it's a bigger story than that, where you know that we have delivered in the last 9 months about 1.5 million conversations just for our own company on help.salesforce.com. And you also know that we continue to have thousands of humans who are also delivering their support answers. Well, guess what, the CSAT scores are about the same. In field service, agents orchestrate scheduling and logistics so technicians can focus on solutions. I saw it myself at my home. I have this incredible device from Eaton, one of our large customers using our field service product. And it actually connects my Airstream trailer to my house.์Œ, ์ด๊ฒƒ๋ณด๋‹ค ๋” ํฐ ์ด์•ผ๊ธฐ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ 9๊ฐœ์›” ๋™์•ˆ ์ €ํฌ๋Š” help.salesforce.com์—์„œ ์ž์‚ฌ๋งŒ์„ ์œ„ํ•ด ์•ฝ 150๋งŒ ๊ฑด์˜ ๋Œ€ํ™”๋ฅผ ์ฒ˜๋ฆฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ˆ˜์ฒœ ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ์—ฌ์ „ํžˆ ์ง€์› ๋‹ต๋ณ€์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ๋„ ์•Œ๊ณ  ๊ณ„์‹ค ๊ฒ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ๋†€๋ž๊ฒŒ๋„ CSAT(๊ณ ๊ฐ๋งŒ์กฑ๋„) ์ ์ˆ˜๋Š” ๊ฑฐ์˜ ๋™์ผํ•ฉ๋‹ˆ๋‹ค. ํ˜„์žฅ ์„œ๋น„์Šค์—์„œ๋Š” ์—์ด์ „ํŠธ๊ฐ€ ์ผ์ • ๊ด€๋ฆฌ์™€ ๋ฌผ๋ฅ˜๋ฅผ ์กฐ์œจํ•˜์—ฌ ๊ธฐ์ˆ ์ž๋“ค์ด ์†”๋ฃจ์…˜์— ์ง‘์ค‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ์ €๋Š” ์ œ ์ง‘์—์„œ ์ง์ ‘ ์ด๋ฅผ ๊ฒฝํ—˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ๋Œ€ํ˜• ๊ณ ๊ฐ ์ค‘ ํ•˜๋‚˜์ธ Eaton์—์„œ ์ €ํฌ ํ˜„์žฅ ์„œ๋น„์Šค ์ œํ’ˆ์„ ์‚ฌ์šฉํ•˜์—ฌ ๋งŒ๋“  ๋†€๋ผ์šด ์žฅ์น˜๊ฐ€ ์žˆ๋Š”๋ฐ, ์ด ์žฅ์น˜๊ฐ€ ์‹ค์ œ๋กœ ์ œ ์—์–ด์ŠคํŠธ๋ฆผ ํŠธ๋ ˆ์ผ๋Ÿฌ๋ฅผ ์ง‘์— ์—ฐ๊ฒฐํ•ด ์ค๋‹ˆ๋‹ค.
And when the technician comes out to work on it, well, they're able to use the agentic capability to learn as much as possible about the product that I'm using and how to fix it and how to repair it, while also managing the traditional system of record that's on the field service capability, managing all the field service and service operations through the field service capability. It's really pretty awesome. And we've been showing now for a few months, starting at our Tableau conference. The new version of Tableau, where agents surface insights and make recommendations instantly and where agents and humans are working together to make smarter, faster decisions.๊ทธ๋ฆฌ๊ณ  ๊ธฐ์ˆ ์ž๊ฐ€ ํ˜„์žฅ์— ๋‚˜๊ฐ€์„œ ์ž‘์—…ํ•  ๋•Œ, ์—์ด์ „ํ‹ฑ ๊ธฐ๋Šฅ์„ ํ™œ์šฉํ•˜์—ฌ ์ œ๊ฐ€ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋Š” ์ œํ’ˆ๊ณผ ๊ทธ๊ฒƒ์„ ์ˆ˜๋ฆฌํ•˜๊ณ  ๋ณต๊ตฌํ•˜๋Š” ๋ฐฉ๋ฒ•์— ๋Œ€ํ•ด ๊ฐ€๋Šฅํ•œ ํ•œ ๋งŽ์ด ํ•™์Šตํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ๋™์‹œ์— ํ˜„์žฅ ์„œ๋น„์Šค ๊ธฐ๋Šฅ์— ์žˆ๋Š” ๊ธฐ์กด์˜ ๊ธฐ๋ก ์‹œ์Šคํ…œ์„ ๊ด€๋ฆฌํ•˜๊ณ , ํ˜„์žฅ ์„œ๋น„์Šค ๊ธฐ๋Šฅ์„ ํ†ตํ•ด ๋ชจ๋“  ํ˜„์žฅ ์„œ๋น„์Šค ๋ฐ ์„œ๋น„์Šค ์šด์˜์„ ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ •๋ง ๋†€๋ผ์šด ๊ธฐ๋Šฅ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ๋ช‡ ๋‹ฌ ์ „๋ถ€ํ„ฐ Tableau ์ปจํผ๋Ÿฐ์Šค๋ฅผ ์‹œ์ž‘์œผ๋กœ ์ƒˆ๋กœ์šด ๋ฒ„์ „์˜ Tableau๋ฅผ ์„ ๋ณด์ด๊ณ  ์žˆ๋Š”๋ฐ, ์—ฌ๊ธฐ์„œ ์—์ด์ „ํŠธ๋“ค์ด ์ฆ‰์‹œ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์ถ”์ฒœ์„ ํ•˜๋ฉฐ, ์—์ด์ „ํŠธ์™€ ์ธ๊ฐ„์ด ํ•จ๊ป˜ ํ˜‘๋ ฅํ•˜์—ฌ ๋” ์Šค๋งˆํŠธํ•˜๊ณ  ๋น ๋ฅธ ์˜์‚ฌ๊ฒฐ์ •์„ ๋‚ด๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
One really cool thing when we look at our marketing product, and I'm sure you know, we do about 11 trillion e-mails a year to our customers, well, those are all one-way conversations. But now we're demonstrating to our customers and about to release our new e-mail platform that provides every one-way conversation into a 2-way conversation. And agents are going to turn these one-way e-mails into 2-way conversations. In commerce, it's the same thing. Agents are giving every seller superpowers and shoppers a personal assistant.๋งˆ์ผ€ํŒ… ์ œํ’ˆ์„ ์‚ดํŽด๋ณด๋ฉด ์ •๋ง ํฅ๋ฏธ๋กœ์šด ์ ์ด ์žˆ๋Š”๋ฐ, ์•„์‹œ๋‹ค์‹œํ”ผ ์ €ํฌ๋Š” ์—ฐ๊ฐ„ ์•ฝ 11์กฐ ๊ฑด์˜ ์ด๋ฉ”์ผ์„ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ๋ฐœ์†กํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋“ค์€ ๋ชจ๋‘ ์ผ๋ฐฉํ–ฅ ๋Œ€ํ™”์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ด์ œ ์ €ํฌ๋Š” ๊ณ ๊ฐ๋“ค์—๊ฒŒ ์ƒˆ๋กœ์šด ์ด๋ฉ”์ผ ํ”Œ๋žซํผ์„ ์„ ๋ณด์ด๊ณ  ๊ณง ์ถœ์‹œํ•  ์˜ˆ์ •์ธ๋ฐ, ์ด ํ”Œ๋žซํผ์€ ๋ชจ๋“  ์ผ๋ฐฉํ–ฅ ๋Œ€ํ™”๋ฅผ ์–‘๋ฐฉํ–ฅ ๋Œ€ํ™”๋กœ ์ „ํ™˜ํ•ด์ค๋‹ˆ๋‹ค. ์—์ด์ „ํŠธ๋“ค์ด ์ด๋Ÿฌํ•œ ์ผ๋ฐฉํ–ฅ ์ด๋ฉ”์ผ์„ ์–‘๋ฐฉํ–ฅ ๋Œ€ํ™”๋กœ ๋ฐ”๊ฟ”๋†“์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ปค๋จธ์Šค ๋ถ„์•ผ์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค. ์—์ด์ „ํŠธ๋“ค์€ ๋ชจ๋“  ํŒ๋งค์ž์—๊ฒŒ๋Š” ์ŠˆํผํŒŒ์›Œ๋ฅผ, ์‡ผํ•‘๊ฐ๋“ค์—๊ฒŒ๋Š” ๊ฐœ์ธ ๋น„์„œ๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And if you've seen anyone from Salesforce recently, have them show you how we're using Slack as our interface to our own agentic enterprise where we have dozens of agents with people and apps and LMs, all in one conversational agentic workspace. It's pretty cool. And these agents are operating across apps, departments, silos, all running off of our data cloud, all running off of Agentforce. It's an incredible transformation of our product line, but really of our company. Not just of our company, but of our customers, too. This is a moment in business that we'll never forget where every business is becoming an agentic enterprise.์ตœ๊ทผ์— Salesforce ์ง์›์„ ๋งŒ๋‚˜์…จ๋‹ค๋ฉด, ์ €ํฌ๊ฐ€ ์–ด๋–ป๊ฒŒ Slack์„ ์ž์ฒด ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ์˜ ์ธํ„ฐํŽ˜์ด์Šค๋กœ ํ™œ์šฉํ•˜๊ณ  ์žˆ๋Š”์ง€ ๋ณด์—ฌ๋‹ฌ๋ผ๊ณ  ํ•˜์„ธ์š”. ์ˆ˜์‹ญ ๊ฐœ์˜ ์—์ด์ „ํŠธ๊ฐ€ ์‚ฌ๋žŒ, ์•ฑ, ๊ทธ๋ฆฌ๊ณ  LM(์–ธ์–ด๋ชจ๋ธ)๊ณผ ํ•จ๊ป˜ ํ•˜๋‚˜์˜ ๋Œ€ํ™”ํ˜• ์—์ด์ „ํ‹ฑ ์›Œํฌ์ŠคํŽ˜์ด์Šค์—์„œ ์šด์˜๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ •๋ง ๋ฉ‹์ง„ ์ผ์ด์ฃ . ์ด๋Ÿฌํ•œ ์—์ด์ „ํŠธ๋“ค์€ ์•ฑ, ๋ถ€์„œ, ์‚ฌ์ผ๋กœ๋ฅผ ๋„˜๋‚˜๋“ค๋ฉฐ ์šด์˜๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋ชจ๋‘ ์ €ํฌ ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ, ๋ชจ๋‘ Agentforce๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์‹คํ–‰๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ €ํฌ ์ œํ’ˆ ๋ผ์ธ์˜ ๋†€๋ผ์šด ๋ณ€ํ™”์ด์ž, ์‹ค์ œ๋กœ๋Š” ์ €ํฌ ํšŒ์‚ฌ ์ „์ฒด์˜ ๋ณ€ํ™”์ž…๋‹ˆ๋‹ค. ์ €ํฌ ํšŒ์‚ฌ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๊ณ ๊ฐ๋“ค์˜ ๋ณ€ํ™”์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ๋ชจ๋“  ๋น„์ฆˆ๋‹ˆ์Šค๊ฐ€ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋กœ ๋ณ€ํ™”ํ•˜๊ณ  ์žˆ๋Š”, ๋น„์ฆˆ๋‹ˆ์Šค ์—ญ์‚ฌ์ƒ ๊ฒฐ์ฝ” ์žŠ์„ ์ˆ˜ ์—†๋Š” ์ˆœ๊ฐ„์ž…๋‹ˆ๋‹ค.
If we look out into our customers, we're already starting to see some incredible examples. Let me tell you, DIRECTV save billing reps nearly 300 hours of inquiry handling with Agentforce. And employee AI agent executed 50,000 actions in a week. I've been working with DIRECTV for more than 20 years at Salesforce. And I'll tell you, when I wrote that line for the script, it just kind of occurred to me, "Wow, I think only about a year ago, we hadn't even started using the word agent or agentic or Agentforce at Salesforce." And here we are talking about one of our largest and most important customers receiving this incredible benefit.๊ณ ๊ฐ์‚ฌ๋“ค์„ ์‚ดํŽด๋ณด๋ฉด, ์ด๋ฏธ ๋†€๋ผ์šด ์‚ฌ๋ก€๋“ค์ด ๋‚˜ํƒ€๋‚˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. DIRECTV์˜ ๊ฒฝ์šฐ๋ฅผ ๋ง์”€๋“œ๋ฆฌ๋ฉด, Agentforce๋ฅผ ํ†ตํ•ด ์ฒญ๊ตฌ ๋‹ด๋‹น์ž๋“ค์ด ๋ฌธ์˜ ์ฒ˜๋ฆฌ์— ์†Œ์š”๋˜๋Š” ์‹œ๊ฐ„์„ ๊ฑฐ์˜ 300์‹œ๊ฐ„ ์ ˆ์•ฝํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง์› AI ์—์ด์ „ํŠธ๊ฐ€ ์ผ์ฃผ์ผ ๋™์•ˆ 5๋งŒ ๊ฑด์˜ ์ž‘์—…์„ ์ˆ˜ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” Salesforce์—์„œ DIRECTV์™€ 20๋…„ ๋„˜๊ฒŒ ํ•จ๊ป˜ ์ผํ•ด์™”์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด ๋Œ€๋ณธ์„ ์ž‘์„ฑํ•˜๋ฉด์„œ ๋ฌธ๋“ ๊นจ๋‹ฌ์•˜๋Š”๋ฐ, "์™€, ๋ถˆ๊ณผ 1๋…„ ์ „๋งŒ ํ•ด๋„ Salesforce์—์„œ ์—์ด์ „ํŠธ๋‚˜ ์—์ด์ „ํ‹ฑ, ๋˜๋Š” Agentforce๋ผ๋Š” ์šฉ์–ด๋ฅผ ์‚ฌ์šฉํ•˜๊ธฐ ์‹œ์ž‘ํ•˜์ง€๋„ ์•Š์•˜์—ˆ๋Š”๋ฐ"๋ผ๋Š” ์ƒ๊ฐ์ด ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ง€๊ธˆ ์šฐ๋ฆฌ๋Š” ๊ฐ€์žฅ ํฌ๊ณ  ์ค‘์š”ํ•œ ๊ณ ๊ฐ์‚ฌ ์ค‘ ํ•˜๋‚˜๊ฐ€ ์ด๋Ÿฐ ๋†€๋ผ์šด ํ˜œํƒ์„ ๋ฐ›๊ณ  ์žˆ๋‹ค๋Š” ์ด์•ผ๊ธฐ๋ฅผ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Engine, an incredible company, projecting millions in annual savings by cutting call times. PenFed, we talked about, many scripts that we've had, already projecting millions in annual savings by using Agentforce in its loan underwriting. And our good friends at Under Armour and Kevin Plank, well, he more than doubled his case deflection rate and boosted customer satisfaction by double digits, and they did it in under 60 days, kind of an incredible thing to see the speed of these deployments in enterprise software. Now a lot of our employees are excited about Reddit because they've reduced average resolution times from 8.9 minutes to 1.4 minutes.Engine์€ ์ •๋ง ๋†€๋ผ์šด ํšŒ์‚ฌ๋กœ, ํ†ตํ™” ์‹œ๊ฐ„ ๋‹จ์ถ•์„ ํ†ตํ•ด ์—ฐ๊ฐ„ ์ˆ˜๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์ ˆ์•ฝ์„ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์„œ ๋ง์”€๋“œ๋ฆฐ PenFed์˜ ๊ฒฝ์šฐ, ์ €ํฌ๊ฐ€ ๋ณด์œ ํ•œ ๋งŽ์€ ์Šคํฌ๋ฆฝํŠธ๋ฅผ ํ†ตํ•ด ๋Œ€์ถœ ์‹ฌ์‚ฌ์—์„œ Agentforce๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ด๋ฏธ ์—ฐ๊ฐ„ ์ˆ˜๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์ ˆ์•ฝ์„ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ์˜ ์ข‹์€ ํŒŒํŠธ๋„ˆ์ธ Under Armour์™€ Kevin Plank์˜ ๊ฒฝ์šฐ, ์ผ€์ด์Šค ํŽธํ–ฅ๋ฅ ์„ ๋‘ ๋ฐฐ ์ด์ƒ ์ฆ๊ฐ€์‹œํ‚ค๊ณ  ๊ณ ๊ฐ ๋งŒ์กฑ๋„๋ฅผ ๋‘ ์ž๋ฆฟ์ˆ˜๋กœ ํ–ฅ์ƒ์‹œ์ผฐ์œผ๋ฉฐ, ์ด๋ฅผ 60์ผ ์ด๋‚ด์— ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ธฐ์—…์šฉ ์†Œํ”„ํŠธ์›จ์–ด ๋ฐฐํฌ ์†๋„ ์ธก๋ฉด์—์„œ ์ •๋ง ๋†€๋ผ์šด ์„ฑ๊ณผ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์ง์›๋“ค ์ค‘ ๋งŽ์€ ์ด๋“ค์ด Reddit์— ๋Œ€ํ•ด ํฅ๋ฏธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ๋Š”๋ฐ, ์ด๋Š” ํ‰๊ท  ํ•ด๊ฒฐ ์‹œ๊ฐ„์„ 8.9๋ถ„์—์„œ 1.4๋ถ„์œผ๋กœ ๋‹จ์ถ•ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
And Telepass, well, they've powered more than 275,000 agentic conversations over 5 months. And the way they got it in the script is, "We can't believe the speed and growth of these conversations just in the last few weeks," to conversation with the management level that they've become one of our fastest-growing agent force customers. So it's no wonder we're seeing so many companies build on their initial success. Our good friends in Copenhagen, Pandora, the amazing jewelry retailer, Alex's entire team scaled from 1 agent to 3 in a single quarter. And I'm so glad they're coming to Dreamforce to show everyone exactly what they're doing.๊ทธ๋ฆฌ๊ณ  Telepass์˜ ๊ฒฝ์šฐ, 5๊ฐœ์›” ๋™์•ˆ 275,000๊ฑด ์ด์ƒ์˜ ์—์ด์ „ํŠธ ๋Œ€ํ™”๋ฅผ ์ฒ˜๋ฆฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ์Šคํฌ๋ฆฝํŠธ์—์„œ ์–ธ๊ธ‰ํ•œ ๋‚ด์šฉ์€ "์ง€๋‚œ ๋ช‡ ์ฃผ ๋™์•ˆ ์ด๋Ÿฌํ•œ ๋Œ€ํ™”์˜ ์†๋„์™€ ์„ฑ์žฅ์„ ๋ฏฟ์„ ์ˆ˜ ์—†์„ ์ •๋„"๋ผ๋ฉฐ, ๊ฒฝ์˜์ง„๊ณผ์˜ ๋Œ€ํ™”๋ฅผ ํ†ตํ•ด ๊ทธ๋“ค์ด ์šฐ๋ฆฌ์˜ ๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ์—์ด์ „ํŠธ ํฌ์Šค ๊ณ ๊ฐ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๋˜์—ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋งŽ์€ ๊ธฐ์—…๋“ค์ด ์ดˆ๊ธฐ ์„ฑ๊ณต์„ ๋ฐ”ํƒ•์œผ๋กœ ๋”์šฑ ๋ฐœ์ „์‹œํ‚ค๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๋ณด๋Š” ๊ฒƒ์€ ๋‹น์—ฐํ•ฉ๋‹ˆ๋‹ค. ์ฝ”ํŽœํ•˜๊ฒ์˜ ์ข‹์€ ํŒŒํŠธ๋„ˆ์ธ ํŒ๋„๋ผ, ๊ทธ ๋†€๋ผ์šด ์ฃผ์–ผ๋ฆฌ ๋ฆฌํ…Œ์ผ๋Ÿฌ์˜ ๊ฒฝ์šฐ, Alex์˜ ์ „์ฒด ํŒ€์ด ๋‹จ ํ•œ ๋ถ„๊ธฐ ๋งŒ์— ์—์ด์ „ํŠธ 1๋ช…์—์„œ 3๋ช…์œผ๋กœ ํ™•์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด Dreamforce์— ์ฐธ์„ํ•˜์—ฌ ์ž์‹ ๋“ค์ด ํ•˜๊ณ  ์žˆ๋Š” ์ผ์„ ๋ชจ๋“  ์‚ฌ๋žŒ์—๊ฒŒ ์ •ํ™•ํžˆ ๋ณด์—ฌ์ค„ ์˜ˆ์ •์ด์–ด์„œ ์ •๋ง ๊ธฐ์ฉ๋‹ˆ๋‹ค.
And our friends at Indeed have more than doubled the number of actions taken by their customer-facing agents and added another agent in Slack to drive internal productivity. And finally, I have to mention because it's kind of an amazing story, that Williams Sonoma, and we've only been live for a few weeks, started with Agentforce powering customer support for just one of their brands. I think you know they have like quite a few amazing brands like Pottery Barn and West Elm and others.๊ทธ๋ฆฌ๊ณ  Indeed์˜ ํŒŒํŠธ๋„ˆ๋“ค์€ ๊ณ ๊ฐ ๋Œ€๋ฉด ์—์ด์ „ํŠธ๊ฐ€ ์ˆ˜ํ–‰ํ•˜๋Š” ์ž‘์—… ์ˆ˜๋ฅผ ๋‘ ๋ฐฐ ์ด์ƒ ๋Š˜๋ ธ์œผ๋ฉฐ, ๋‚ด๋ถ€ ์ƒ์‚ฐ์„ฑ ํ–ฅ์ƒ์„ ์œ„ํ•ด Slack์— ๋˜ ๋‹ค๋ฅธ ์—์ด์ „ํŠธ๋ฅผ ์ถ”๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์ •๋ง ๋†€๋ผ์šด ์‚ฌ๋ก€๋ผ์„œ ์–ธ๊ธ‰ํ•˜์ง€ ์•Š์„ ์ˆ˜ ์—†๋Š”๋ฐ์š”, Williams Sonoma๋Š” - ์•„์ง ์„œ๋น„์Šค๋ฅผ ์‹œ์ž‘ํ•œ ์ง€ ๋ช‡ ์ฃผ๋ฐ–์— ๋˜์ง€ ์•Š์•˜์ง€๋งŒ - ์ž์‚ฌ ๋ธŒ๋žœ๋“œ ์ค‘ ๋‹จ ํ•˜๋‚˜์˜ ๋ธŒ๋žœ๋“œ์—์„œ๋งŒ ๊ณ ๊ฐ ์ง€์›์„ ์œ„ํ•œ Agentforce๋ฅผ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ์•„์‹œ๋‹ค์‹œํ”ผ ๊ทธ๋“ค์€ Pottery Barn, West Elm ๋“ฑ๊ณผ ๊ฐ™์€ ์—ฌ๋Ÿฌ ํ›Œ๋ฅญํ•œ ๋ธŒ๋žœ๋“œ๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Well, now it's rolled out along 8 of their brands and as well as agents for other use cases, including a sous chef agent, that is helping customers choose cookware and guiding them step-by-step through recipes. They are finding incredible new ways to use the Agentforce platform. And they're doing it side by side across their entire sales force deployment. Now these are all examples, including Salesforce, of an agentic enterprise in action. But it's really about how each company is transforming to become an agentic enterprise. And none of this is possible without Data Cloud.ํ˜„์žฌ 8๊ฐœ ๋ธŒ๋žœ๋“œ ์ „๋ฐ˜์— ๊ฑธ์ณ ๋กค์•„์›ƒ๋˜์—ˆ์œผ๋ฉฐ, ๊ณ ๊ฐ์ด ์กฐ๋ฆฌ๊ธฐ๊ตฌ๋ฅผ ์„ ํƒํ•˜๊ณ  ๋ ˆ์‹œํ”ผ๋ฅผ ๋‹จ๊ณ„๋ณ„๋กœ ์•ˆ๋‚ดํ•˜๋Š” ์ˆ˜์…ฐํ”„ ์—์ด์ „ํŠธ๋ฅผ ํฌํ•จํ•œ ๋‹ค๋ฅธ ์‚ฌ์šฉ ์‚ฌ๋ก€๋“ค์„ ์œ„ํ•œ ์—์ด์ „ํŠธ๋“ค๋„ ์šด์˜๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์€ Agentforce ํ”Œ๋žซํผ์„ ํ™œ์šฉํ•˜๋Š” ๋†€๋ผ์šด ์ƒˆ๋กœ์šด ๋ฐฉ๋ฒ•๋“ค์„ ์ฐพ์•„๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด ๋ชจ๋“  ๊ฒƒ์„ ์ „์ฒด ์„ธ์ผ์ฆˆํฌ์Šค ๋ฐฐํฌ ์ „๋ฐ˜์— ๊ฑธ์ณ ๋‚˜๋ž€ํžˆ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ์ด๋Ÿฌํ•œ ๋ชจ๋“  ์‚ฌ๋ก€๋“ค์€ Salesforce๋ฅผ ํฌํ•จํ•˜์—ฌ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๊ฐ€ ์‹ค์ œ๋กœ ์ž‘๋™ํ•˜๋Š” ์˜ˆ์‹œ๋“ค์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํ•ต์‹ฌ์€ ๊ฐ ๊ธฐ์—…์ด ์–ด๋–ป๊ฒŒ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋กœ ๋ณ€ํ™”ํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด ๋ชจ๋“  ๊ฒƒ์€ Data Cloud ์—†์ด๋Š” ๋ถˆ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.
Data Cloud is the heart and soul of the success of these agents because it is providing the data and the metadata that you need and the context to get the accuracy. We probably have the highest accurate agents in the industry, and the way that we're achieving that is through our data cloud. It's this Data Cloud as well as Tableau and MuleSoft and soon Informatica, all working together to really helping our customers to clean and harmonize their data and provide it in a way that can be consumed by our Agentforce platform to provide this level of accuracy. I think the data business is probably the most strategic and most important business for Salesforce going forward.๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ๋Š” ์ด๋Ÿฌํ•œ ์—์ด์ „ํŠธ๋“ค์˜ ์„ฑ๊ณต์˜ ํ•ต์‹ฌ์ด์ž ์˜ํ˜ผ์ž…๋‹ˆ๋‹ค. ์ •ํ™•์„ฑ์„ ํ™•๋ณดํ•˜๋Š” ๋ฐ ํ•„์š”ํ•œ ๋ฐ์ดํ„ฐ์™€ ๋ฉ”ํƒ€๋ฐ์ดํ„ฐ, ๊ทธ๋ฆฌ๊ณ  ๋งฅ๋ฝ์„ ์ œ๊ณตํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์•„๋งˆ๋„ ์—…๊ณ„์—์„œ ๊ฐ€์žฅ ์ •ํ™•ํ•œ ์—์ด์ „ํŠธ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋ฅผ ๋‹ฌ์„ฑํ•˜๋Š” ๋ฐฉ๋ฒ•์ด ๋ฐ”๋กœ ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ๋ฅผ ํ†ตํ•ด์„œ์ž…๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์™€ Tableau, MuleSoft, ๊ทธ๋ฆฌ๊ณ  ๊ณง Informatica๊นŒ์ง€ ๋ชจ๋‘ ํ•จ๊ป˜ ์ž‘๋™ํ•˜์—ฌ ๊ณ ๊ฐ๋“ค์ด ๋ฐ์ดํ„ฐ๋ฅผ ์ •๋ฆฌํ•˜๊ณ  ์กฐํ™”์‹œํ‚ค๋ฉฐ, ์ €ํฌ Agentforce ํ”Œ๋žซํผ์—์„œ ์†Œ๋น„ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ์‹์œผ๋กœ ์ œ๊ณตํ•˜์—ฌ ์ด๋Ÿฌํ•œ ์ˆ˜์ค€์˜ ์ •ํ™•์„ฑ์„ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋„๋ก ๋•๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ ์‚ฌ์—…์€ ์•„๋งˆ๋„ ์•ž์œผ๋กœ Salesforce์—๊ฒŒ ๊ฐ€์žฅ ์ „๋žต์ ์ด๊ณ  ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์‚ฌ์—…์ด ๋  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And already, it's a $7 billion business. And Data Cloud is having a great year. It had 140% year-over-year growth in customers and 326% growth in Rose access by zero-copy integration. The usage numbers are really just off the charts. But over half of the Fortune 500 are already on Data Cloud, but it's really just the very, very beginning. Now FedEx, and you're going to see them at Dreamforce, their Chief Operating Officer, Richard Smith, is coming to be part of my keynote.๊ทธ๋ฆฌ๊ณ  ์ด๋ฏธ 70์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์‚ฌ์—…์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  Data Cloud๋Š” ํ›Œ๋ฅญํ•œ ํ•œ ํ•ด๋ฅผ ๋ณด๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ ์ˆ˜๋Š” ์ „๋…„ ๋Œ€๋น„ 140% ์ฆ๊ฐ€ํ–ˆ๊ณ , ์ œ๋กœ ์นดํ”ผ ํ†ตํ•ฉ์„ ํ†ตํ•œ Rose ์•ก์„ธ์Šค๋Š” 326% ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋Ÿ‰ ์ˆ˜์น˜๋Š” ์ •๋ง ์ฐจํŠธ๋ฅผ ๋ฒ—์–ด๋‚  ์ •๋„์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ Fortune 500๋Œ€ ๊ธฐ์—… ์ค‘ ์ ˆ๋ฐ˜ ์ด์ƒ์ด ์ด๋ฏธ Data Cloud๋ฅผ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์ด๊ฒƒ์€ ์ •๋ง ์•„์ฃผ, ์•„์ฃผ ์‹œ์ž‘์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ FedEx์˜ ๊ฒฝ์šฐ, Dreamforce์—์„œ ๋ณด์‹œ๊ฒŒ ๋  ํ…๋ฐ, ๊ทธ๋“ค์˜ ์ตœ๊ณ ์šด์˜์ฑ…์ž„์ž์ธ Richard Smith๊ฐ€ ์ œ ๊ธฐ์กฐ์—ฐ์„ค์— ์ฐธ์—ฌํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
Well, let me tell you that they've got unified data across all their platforms now with Data Cloud, and the numbers that they're telling us that they're saving, well, I'm not going to -- I'm not going to take away Richard's punchline from the Dreamforce keynote, it's like numbers I've never heard in terms of what the amount that can be saved by technology. And now if a business customer isn't actively shipping, our own marketing cloud campaign is automatically triggered and sales reps are alerted and it's all happening through our Data Cloud.์ด์ œ ๊ทธ๋“ค์ด Data Cloud๋ฅผ ํ†ตํ•ด ๋ชจ๋“  ํ”Œ๋žซํผ์—์„œ ํ†ตํ•ฉ๋œ ๋ฐ์ดํ„ฐ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์„ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ์ €ํฌ์—๊ฒŒ ์•Œ๋ ค์ค€ ์ ˆ๊ฐ ์ˆ˜์น˜๋Š”... ์Œ, Richard์˜ Dreamforce ํ‚ค๋…ธํŠธ ํ•˜์ด๋ผ์ดํŠธ๋ฅผ ์ œ๊ฐ€ ๋ฏธ๋ฆฌ ๋ง์”€๋“œ๋ฆฌ์ง€๋Š” ์•Š๊ฒ ์Šต๋‹ˆ๋‹ค๋งŒ, ๊ธฐ์ˆ ๋กœ ์ ˆ๊ฐํ•  ์ˆ˜ ์žˆ๋Š” ๊ธˆ์•ก ์ธก๋ฉด์—์„œ ์ œ๊ฐ€ ๋“ค์–ด๋ณธ ์ ์ด ์—†๋Š” ์ˆ˜์ค€์˜ ์ˆซ์ž์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด์ œ ๋น„์ฆˆ๋‹ˆ์Šค ๊ณ ๊ฐ์ด ์ ๊ทน์ ์œผ๋กœ ๋ฐฐ์†กํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ, ์ €ํฌ ์ž์ฒด ๋งˆ์ผ€ํŒ… ํด๋ผ์šฐ๋“œ ์บ ํŽ˜์ธ์ด ์ž๋™์œผ๋กœ ํŠธ๋ฆฌ๊ฑฐ๋˜๊ณ  ์˜์—… ๋‹ด๋‹น์ž๋“ค์—๊ฒŒ ์•Œ๋ฆผ์ด ์ „์†ก๋˜๋Š”๋ฐ, ์ด ๋ชจ๋“  ๊ฒƒ์ด ์ €ํฌ Data Cloud๋ฅผ ํ†ตํ•ด ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And this idea that FedEx has seen a double-digit increase in the percentage of customers who signed the contract and proceeded to start shipping, it's dramatically surprised them what has been possible in such a short period of time. And honestly, it's also surprised us. Now I want to mention 2 areas where we're laser-focused and where the opportunity remains absolutely enormous. And that is public sector. But also a new product category for us, which a lot of you know, ITSM or IT service. Now let's talk just briefly about the government. Now you already know, our government is already our largest and most important customer. It's a multibillion-dollar customer for Salesforce.๊ทธ๋ฆฌ๊ณ  FedEx๊ฐ€ ๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ•˜๊ณ  ์‹ค์ œ๋กœ ๋ฐฐ์†ก์„ ์‹œ์ž‘ํ•œ ๊ณ ๊ฐ์˜ ๋น„์œจ์ด ๋‘ ์ž๋ฆฟ์ˆ˜ ์ฆ๊ฐ€๋ฅผ ๋ณด์˜€๋‹ค๋Š” ์ ์—์„œ, ์ด๋ ‡๊ฒŒ ์งง์€ ๊ธฐ๊ฐ„ ๋‚ด์— ๋ฌด์—‡์ด ๊ฐ€๋Šฅํ•œ์ง€์— ๋Œ€ํ•ด ๊ทธ๋“ค๋„ ๊ทน์ ์œผ๋กœ ๋†€๋ž์Šต๋‹ˆ๋‹ค. ์†”์งํžˆ ๋งํ•ด์„œ, ์ €ํฌ๋„ ๋†€๋ž์Šต๋‹ˆ๋‹ค. ์ด์ œ ์ €ํฌ๊ฐ€ ๋ ˆ์ด์ €์ฒ˜๋Ÿผ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ๊ณ  ๊ธฐํšŒ๊ฐ€ ์—ฌ์ „ํžˆ ์—„์ฒญ๋‚˜๊ฒŒ ํฐ ๋‘ ๊ฐ€์ง€ ์˜์—ญ์„ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋ฐ”๋กœ ๊ณต๊ณต ๋ถ€๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ์—๊ฒŒ๋Š” ์ƒˆ๋กœ์šด ์ œํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ์ธ๋ฐ, ๋งŽ์€ ๋ถ„๋“ค์ด ์•„์‹œ๋Š” ITSM ๋˜๋Š” IT ์„œ๋น„์Šค์ž…๋‹ˆ๋‹ค. ์ด์ œ ์ •๋ถ€์— ๋Œ€ํ•ด ๊ฐ„๋žตํžˆ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด๋ฏธ ์•„์‹œ๋‹ค์‹œํ”ผ, ์ €ํฌ ์ •๋ถ€๋Š” ์ด๋ฏธ ์ €ํฌ์˜ ๊ฐ€์žฅ ํฌ๊ณ  ์ค‘์š”ํ•œ ๊ณ ๊ฐ์ž…๋‹ˆ๋‹ค. Salesforce์—๊ฒŒ ์ˆ˜์‹ญ์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ๊ณ ๊ฐ์ž…๋‹ˆ๋‹ค.
And we've been driving efficiency and performance and taxpayer savings for more than a decade. Everybody knows that we run the VA, the Veterans Affairs, and the U.S. Cocard and so many great agencies. But we're starting to expand what we're doing even more and moving more into these DoD agencies as well. And this quarter, we finalized an incredible agreement, another one with the U.S. Army, a fast pass that enables Army teams to quickly access and deploy Salesforce. It was a huge win for us.๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” 10๋…„ ๋„˜๊ฒŒ ํšจ์œจ์„ฑ๊ณผ ์„ฑ๊ณผ ํ–ฅ์ƒ, ๊ทธ๋ฆฌ๊ณ  ๋‚ฉ์„ธ์ž ๋น„์šฉ ์ ˆ๊ฐ์„ ์ถ”์ง„ํ•ด์™”์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ๋ถ„๋“ค์ด ์•„์‹œ๋‹ค์‹œํ”ผ ์ €ํฌ๋Š” VA(์žฌํ–ฅ๊ตฐ์ธ๋ถ€), ๋ฏธ๊ตญ ํ•ด์•ˆ๊ฒฝ๋น„๋Œ€, ๊ทธ๋ฆฌ๊ณ  ์ˆ˜๋งŽ์€ ํ›Œ๋ฅญํ•œ ๊ธฐ๊ด€๋“ค์„ ์šด์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋Š” ํ˜„์žฌ ์‚ฌ์—… ์˜์—ญ์„ ๋”์šฑ ํ™•์žฅํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ๊ตญ๋ฐฉ๋ถ€(DoD) ์‚ฐํ•˜ ๊ธฐ๊ด€๋“ค๋กœ๋„ ๋” ๋งŽ์ด ์ง„์ถœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋ฒˆ ๋ถ„๊ธฐ์— ์ €ํฌ๋Š” ๋ฏธ ์œก๊ตฐ๊ณผ ๋˜ ๋‹ค๋ฅธ ๋†€๋ผ์šด ๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์œก๊ตฐ ํŒ€๋“ค์ด Salesforce์— ์‹ ์†ํ•˜๊ฒŒ ์ ‘๊ทผํ•˜๊ณ  ๋ฐฐํฌํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ํŒจ์ŠคํŠธ ํŒจ์Šค(fast pass) ๊ณ„์•ฝ์œผ๋กœ, ์ €ํฌ์—๊ฒŒ๋Š” ์—„์ฒญ๋‚œ ์„ฑ๊ณผ์˜€์Šต๋‹ˆ๋‹ค.
And already, we're helping the Army operate more efficiency, streamlining how they identify and elevate leaders, simplifying congressional reporting, powering Amazon like Marketplace for their tactical gear. I spoke with them yesterday. And I just, of course, first wanted to thank them for their service. But second, I just wanted to say that it's incredible how they're looking at our technology to really transform their own operations. And now with Agentforce for public sector and FedRAMP High certification, we're able to sell more to the government than ever before because we're bringing the power of the agentic enterprise directly to the government.๊ทธ๋ฆฌ๊ณ  ์ด๋ฏธ ์šฐ๋ฆฌ๋Š” ์œก๊ตฐ์ด ๋”์šฑ ํšจ์œจ์ ์œผ๋กœ ์šด์˜ํ•  ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฆฌ๋”๋ฅผ ์‹๋ณ„ํ•˜๊ณ  ๋ฐœ๊ตดํ•˜๋Š” ๋ฐฉ์‹์„ ๊ฐ„์†Œํ™”ํ•˜๊ณ , ์˜ํšŒ ๋ณด๊ณ ๋ฅผ ๋‹จ์ˆœํ™”ํ•˜๋ฉฐ, ์ „์ˆ  ์žฅ๋น„๋ฅผ ์œ„ํ•œ ์•„๋งˆ์กด๊ณผ ๊ฐ™์€ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค๋ฅผ ๊ตฌ๋™ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์–ด์ œ ๊ทธ๋“ค๊ณผ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆด๋Š”๋ฐ, ์šฐ์„  ๊ทธ๋“ค์˜ ํ—Œ์‹ ์— ๊ฐ์‚ฌ๋ฅผ ํ‘œํ•˜๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‘ ๋ฒˆ์งธ๋กœ, ๊ทธ๋“ค์ด ์ž์ฒด ์šด์˜์„ ์ง„์ •์œผ๋กœ ํ˜์‹ ํ•˜๊ธฐ ์œ„ํ•ด ์šฐ๋ฆฌ ๊ธฐ์ˆ ์„ ์–ด๋–ป๊ฒŒ ํ™œ์šฉํ•˜๊ณ  ์žˆ๋Š”์ง€ ๋ณด๋Š” ๊ฒƒ์ด ์ •๋ง ๋†€๋ž๋‹ค๊ณ  ๋งํ•˜๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด์ œ ๊ณต๊ณต ๋ถ€๋ฌธ์šฉ Agentforce์™€ FedRAMP High ์ธ์ฆ์„ ํ†ตํ•ด, ์šฐ๋ฆฌ๋Š” ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ์˜ ํž˜์„ ์ •๋ถ€์— ์ง์ ‘ ์ œ๊ณตํ•จ์œผ๋กœ์จ ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ์ •๋ถ€์— ๋” ๋งŽ์ด ํŒ๋งคํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
The Army is already planning to launch a digital front door for its Human Resource Command, providing 24/7 powered service and support to all soldiers and personnel and millions of veterans. And we have lots and lots of ideas at where we're going to be able to provide value for the U.S. Army. And in the 21st century, agents just aren't optional. We know that. They're mission-critical. Well, there's another area where that's absolutely true, and that's in the world of ITSM and IT service. It's an application area that we just haven't gone to before.์œก๊ตฐ์€ ์ด๋ฏธ ์ธ์‚ฌ์‚ฌ๋ น๋ถ€๋ฅผ ์œ„ํ•œ ๋””์ง€ํ„ธ ํ”„๋ก ํŠธ ๋„์–ด ์ถœ์‹œ๋ฅผ ๊ณ„ํšํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋ชจ๋“  ๊ตฐ์ธ๊ณผ ์ง์›, ๊ทธ๋ฆฌ๊ณ  ์ˆ˜๋ฐฑ๋งŒ ๋ช…์˜ ์žฌํ–ฅ๊ตฐ์ธ๋“ค์—๊ฒŒ 24์‹œ๊ฐ„ ์—ฐ์ค‘๋ฌดํœด ์„œ๋น„์Šค์™€ ์ง€์›์„ ์ œ๊ณตํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ๋ฏธ ์œก๊ตฐ์— ๊ฐ€์น˜๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ๋ถ„์•ผ์— ๋Œ€ํ•ด ์ •๋ง ๋งŽ์€ ์•„์ด๋””์–ด๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 21์„ธ๊ธฐ์— ์—์ด์ „ํŠธ๋Š” ์„ ํƒ์‚ฌํ•ญ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์ €ํฌ๋„ ๊ทธ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—์ด์ „ํŠธ๋Š” ๋ฏธ์…˜ ํฌ๋ฆฌํ‹ฐ์ปฌํ•œ ์š”์†Œ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ ˆ๋Œ€์ ์œผ๋กœ ์‚ฌ์‹ค์ธ ๋˜ ๋‹ค๋ฅธ ์˜์—ญ์ด ์žˆ๋Š”๋ฐ, ๋ฐ”๋กœ ITSM๊ณผ IT ์„œ๋น„์Šค ๋ถ„์•ผ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ์ €ํฌ๊ฐ€ ์ด์ „์— ์ง„์ถœํ•˜์ง€ ์•Š์•˜๋˜ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜ ์˜์—ญ์ž…๋‹ˆ๋‹ค.
But I'm very excited that next month, and you're going to see this at Dreamforce as well, that we're launching our own agentic IT service platform. A lot of our existing customers have been asking for this. We're bringing a whole new level of capability. It's agent-first and it's Slack-first, that is right inside Slack, you're going to be using our agentic IT service capability. It's natively embedded where employees already work with 0 learning curve. And with agentic IT service, well, every request is becoming a conversation where agents work hand-in-hand with IT teams proactively fixing their problems. It's going to be an incredible growth driver for the company.ํ•˜์ง€๋งŒ ๋‹ค์Œ ๋‹ฌ์—, ๊ทธ๋ฆฌ๊ณ  Dreamforce์—์„œ๋„ ๋ณด์‹œ๊ฒŒ ๋  ํ…๋ฐ, ์ €ํฌ๊ฐ€ ์ž์ฒด ์—์ด์ „ํ‹ฑ IT ์„œ๋น„์Šค ํ”Œ๋žซํผ์„ ์ถœ์‹œํ•œ๋‹ค๋Š” ์ ์—์„œ ๋งค์šฐ ํฅ๋ฏธ์ง„์ง„ํ•ฉ๋‹ˆ๋‹ค. ๊ธฐ์กด ๊ณ ๊ฐ๋“ค ์ค‘ ๋งŽ์€ ๋ถ„๋“ค์ด ์ด๋ฅผ ์š”์ฒญํ•ด ์™”์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์™„์ „ํžˆ ์ƒˆ๋กœ์šด ์ˆ˜์ค€์˜ ์—ญ๋Ÿ‰์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์—์ด์ „ํŠธ ์šฐ์„ ์ด๋ฉฐ Slack ์šฐ์„ ์œผ๋กœ, Slack ๋‚ด๋ถ€์—์„œ ๋ฐ”๋กœ ์ €ํฌ์˜ ์—์ด์ „ํ‹ฑ IT ์„œ๋น„์Šค ์—ญ๋Ÿ‰์„ ์‚ฌ์šฉํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ง์›๋“ค์ด ์ด๋ฏธ ์—…๋ฌดํ•˜๊ณ  ์žˆ๋Š” ๊ณณ์— ๋„ค์ดํ‹ฐ๋ธŒํ•˜๊ฒŒ ์ž„๋ฒ ๋“œ๋˜์–ด ์žˆ์–ด ํ•™์Šต ๊ณก์„ ์ด ์ „ํ˜€ ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—์ด์ „ํ‹ฑ IT ์„œ๋น„์Šค๋ฅผ ํ†ตํ•ด ๋ชจ๋“  ์š”์ฒญ์ด ๋Œ€ํ™”๊ฐ€ ๋˜๊ณ , ์—์ด์ „ํŠธ๋“ค์ด IT ํŒ€๊ณผ ์†์„ ๋งž์žก๊ณ  ๋ฌธ์ œ๋ฅผ ์‚ฌ์ „์— ํ•ด๊ฒฐํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์ด๋Š” ํšŒ์‚ฌ์— ๋†€๋ผ์šด ์„ฑ์žฅ ๋™๋ ฅ์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
But it's just really another example of how every platform is going to become agentic. And I think we're really excited that we're getting there first. And it's a very democratic platform. A lot of the ITSM products have only served the very highest end of the market with maybe 1,000 customers here or 1,000 customers there. But the thing about Slack is that it's used by about 1 million customers worldwide. And I think all of them are going to be able to be able to benefit from this IT service platform. No one else is delivering this level of agenda capability and digital labor at scale. Now we know how to do this because our own first customer for this, well, it's us. We are Customer Zero.ํ•˜์ง€๋งŒ ์ด๋Š” ๋ชจ๋“  ํ”Œ๋žซํผ์ด ์—์ด์ „ํ‹ฑ(agentic)ํ•˜๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๋Š” ๋˜ ๋‹ค๋ฅธ ์‚ฌ๋ก€์ผ ๋ฟ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ๊ฐ€์žฅ ๋จผ์ € ๊ทธ๊ณณ์— ๋„๋‹ฌํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์— ์ •๋ง ํฅ๋ฏธ๋ฅผ ๋А๋ผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋งค์šฐ ๋ฏผ์ฃผ์ ์ธ ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค. ๋งŽ์€ ITSM ์ œํ’ˆ๋“ค์ด ์—ฌ๊ธฐ์ €๊ธฐ์„œ 1,000๊ฐœ ๊ณ ๊ฐ ์ •๋„์˜ ๋งค์šฐ ํ•˜์ด์—”๋“œ ์‹œ์žฅ๋งŒ์„ ๋Œ€์ƒ์œผ๋กœ ํ•ด์™”์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ Slack์˜ ํŠน์ง•์€ ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์•ฝ 100๋งŒ ๊ณ ๊ฐ์ด ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด๋“ค ๋ชจ๋‘๊ฐ€ ์ด IT ์„œ๋น„์Šค ํ”Œ๋žซํผ์˜ ํ˜œํƒ์„ ๋ฐ›์„ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๋ˆ„๊ตฌ๋„ ์ด ์ˆ˜์ค€์˜ ์—์ด์ „๋‹ค ์—ญ๋Ÿ‰๊ณผ ๋””์ง€ํ„ธ ๋…ธ๋™๋ ฅ์„ ๋Œ€๊ทœ๋ชจ๋กœ ์ œ๊ณตํ•˜์ง€ ๋ชปํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ์ด๋ฅผ ์–ด๋–ป๊ฒŒ ํ•ด์•ผ ํ•˜๋Š”์ง€ ์•Œ๊ณ  ์žˆ๋Š” ์ด์œ ๋Š” ์ด๊ฒƒ์˜ ์ฒซ ๋ฒˆ์งธ ๊ณ ๊ฐ์ด ๋ฐ”๋กœ ์ €ํฌ ์ž์‹ ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ Customer Zero์ž…๋‹ˆ๋‹ค.
And over the last 6 months, as Customer Zero, we've been doing all of these critical things that I've mentioned. Yes. Yes, we've done the 1.4 million customer support conversations with a 77% resolution rate. Yes, we have the sales agent that's qualifying prospects and generating pipeline. And yes, over 26 years, we just let too many millions of prospects go untouched. Mea culpa, that was our fault. But in the last 7 weeks, this sales agent that we've just built, well, it's had conversations, conversations with tens of thousands of inbound leads, even setting up appointments with human SDRs and helping close deals. And we have it running in customers as well.์ง€๋‚œ 6๊ฐœ์›” ๋™์•ˆ Customer Zero๋กœ์„œ ์ œ๊ฐ€ ์–ธ๊ธ‰ํ•œ ๋ชจ๋“  ์ค‘์š”ํ•œ ์—…๋ฌด๋“ค์„ ์ˆ˜ํ–‰ํ•ด์™”์Šต๋‹ˆ๋‹ค. ๋„ค, ๋งž์Šต๋‹ˆ๋‹ค. 140๋งŒ ๊ฑด์˜ ๊ณ ๊ฐ ์ง€์› ๋Œ€ํ™”๋ฅผ 77%์˜ ํ•ด๊ฒฐ๋ฅ ๋กœ ์ฒ˜๋ฆฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๋„ค, ์ž ์žฌ๊ณ ๊ฐ์„ ๊ฒ€์ฆํ•˜๊ณ  ํŒŒ์ดํ”„๋ผ์ธ์„ ์ƒ์„ฑํ•˜๋Š” ์˜์—… ์—์ด์ „ํŠธ๋„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋„ค, 26๋…„ ๋™์•ˆ ์ˆ˜๋ฐฑ๋งŒ ๋ช…์˜ ์ž ์žฌ๊ณ ๊ฐ๋“ค์„ ๊ทธ๋ƒฅ ๋ฐฉ์น˜ํ•ด๋‘” ๊ฒƒ์ด ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์ž˜๋ชป์ด์—ˆ์Šต๋‹ˆ๋‹ค(Mea culpa). ํ•˜์ง€๋งŒ ์ง€๋‚œ 7์ฃผ ๋™์•ˆ ์ €ํฌ๊ฐ€ ๋ฐฉ๊ธˆ ๊ตฌ์ถ•ํ•œ ์ด ์˜์—… ์—์ด์ „ํŠธ๋Š” ์ˆ˜๋งŒ ๋ช…์˜ ์ธ๋ฐ”์šด๋“œ ๋ฆฌ๋“œ๋“ค๊ณผ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆ„์—ˆ๊ณ , ์‹ฌ์ง€์–ด ์ธ๊ฐ„ SDR๋“ค๊ณผ์˜ ์•ฝ์†๋„ ์žก์•„์ฃผ๋ฉฐ ๊ฑฐ๋ž˜ ์„ฑ์‚ฌ์—๋„ ๋„์›€์„ ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋ฅผ ๊ณ ๊ฐ์‚ฌ์—์„œ๋„ ์šด์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
It's been incredible what the opportunity is. Look, we all know the agentic enterprise is here. We all know the agentic enterprise is the next wave of business. We all know that it's going to fundamentally reshape and rebuild and recast all of our companies. And we know that what's going to happen is going to be something that we could never have expected where humans and agents are going to be working side by side. And look, Salesforce is going to lead the way. There's no question about that. We've built the software infrastructure for the agentic enterprise, we have our metadata platform unifying our apps, our data and agents into one powerful agentic operating system.์ด๊ฒƒ์€ ์ •๋ง ๋†€๋ผ์šด ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค. ๋ณด์‹œ๋‹ค์‹œํ”ผ, ์šฐ๋ฆฌ ๋ชจ๋‘๋Š” ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์‹œ๋Œ€๊ฐ€ ๋„๋ž˜ํ–ˆ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ ๋ชจ๋‘๋Š” ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๊ฐ€ ๋น„์ฆˆ๋‹ˆ์Šค์˜ ์ฐจ์„ธ๋Œ€ ๋ฌผ๊ฒฐ์ด๋ผ๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ ๋ชจ๋‘๋Š” ์ด๊ฒƒ์ด ์šฐ๋ฆฌ ๋ชจ๋“  ํšŒ์‚ฌ๋“ค์„ ๊ทผ๋ณธ์ ์œผ๋กœ ์žฌํŽธํ•˜๊ณ  ์žฌ๊ตฌ์ถ•ํ•˜๋ฉฐ ์ƒˆ๋กญ๊ฒŒ ๋งŒ๋“ค์–ด๋‚ผ ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๊ฒฐ์ฝ” ์˜ˆ์ƒํ•  ์ˆ˜ ์—†์—ˆ๋˜ ์ผ์ด ์ผ์–ด๋‚  ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐ”๋กœ ์ธ๊ฐ„๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ๋‚˜๋ž€ํžˆ ํ˜‘๋ ฅํ•˜๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ณด์‹ญ์‹œ์˜ค, ์„ธ์ผ์ฆˆํฌ์Šค๊ฐ€ ์ด ๋ถ„์•ผ๋ฅผ ์„ ๋„ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด์— ๋Œ€ํ•ด์„œ๋Š” ์˜๋ฌธ์˜ ์—ฌ์ง€๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋ฅผ ์œ„ํ•œ ์†Œํ”„ํŠธ์›จ์–ด ์ธํ”„๋ผ๋ฅผ ๊ตฌ์ถ•ํ–ˆ์œผ๋ฉฐ, ์šฐ๋ฆฌ์˜ ์•ฑ, ๋ฐ์ดํ„ฐ, ๊ทธ๋ฆฌ๊ณ  ์—์ด์ „ํŠธ๋ฅผ ํ•˜๋‚˜์˜ ๊ฐ•๋ ฅํ•œ ์—์ด์ „ํ‹ฑ ์šด์˜ ์‹œ์Šคํ…œ์œผ๋กœ ํ†ตํ•ฉํ•˜๋Š” ๋ฉ”ํƒ€๋ฐ์ดํ„ฐ ํ”Œ๋žซํผ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We are rebuilding every single one of our products to be agentic. We're delivering almost every single one of those products at Dreamforce. And at Dreamforce, you're going to see all of these products. You're going to see hundreds of customers that have deployed these products. And you're going to hear directly from leaders like Dow and FedEx and Accenture and Smartsheet and Williams Sonoma and Pfizer and OpenAI and Anthropic and so many others about how they are becoming agentic enterprises and using our Salesforce agentic operating system. It's a funny thing.์ €ํฌ๋Š” ๋ชจ๋“  ์ œํ’ˆ์„ ์—์ด์ „ํ‹ฑ(agentic)ํ•˜๊ฒŒ ์žฌ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋“œ๋ฆผํฌ์Šค์—์„œ ๊ฑฐ์˜ ๋ชจ๋“  ์ œํ’ˆ๋“ค์„ ์„ ๋ณด์ผ ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๋“œ๋ฆผํฌ์Šค์—์„œ ์—ฌ๋Ÿฌ๋ถ„์€ ์ด ๋ชจ๋“  ์ œํ’ˆ๋“ค์„ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ œํ’ˆ๋“ค์„ ๋„์ž…ํ•œ ์ˆ˜๋ฐฑ ๊ฐœ์˜ ๊ณ ๊ฐ์‚ฌ๋“ค์„ ๋งŒ๋‚˜๋ณด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‹ค์šฐ(Dow), ํŽ˜๋ฑ์Šค(FedEx), ์•ก์„ผ์ธ„์–ด(Accenture), ์Šค๋งˆํŠธ์‹œํŠธ(Smartsheet), ์œŒ๋ฆฌ์—„์Šค ์†Œ๋…ธ๋งˆ(Williams Sonoma), ํ™”์ด์ž(Pfizer), ์˜คํ”ˆAI(OpenAI), ์•คํŠธ๋กœํ”ฝ(Anthropic) ๋“ฑ ์ˆ˜๋งŽ์€ ๊ธฐ์—…์˜ ๋ฆฌ๋”๋“ค๋กœ๋ถ€ํ„ฐ ์ง์ ‘ ์ด์•ผ๊ธฐ๋ฅผ ๋“ค์œผ์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์ด ์–ด๋–ป๊ฒŒ ์—์ด์ „ํ‹ฑ ๊ธฐ์—…์œผ๋กœ ๋ณ€๋ชจํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ €ํฌ ์„ธ์ผ์ฆˆํฌ์Šค ์—์ด์ „ํ‹ฑ ์šด์˜ ์‹œ์Šคํ…œ์„ ํ™œ์šฉํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด ๋ง์ž…๋‹ˆ๋‹ค. ์ฐธ ํฅ๋ฏธ๋กœ์šด ์ผ์ž…๋‹ˆ๋‹ค.
I don't think in the last earnings script, well, I guess, maybe if you go back a year ago, like was I even talking about agentic or Agentforce or agents? And now if you talk about the agentic enterprise, it's another layer above that. So you're going to see that we are rapidly moving to what the next generation of technology is. And at Dreamforce, you're going to see incredible new capabilities, like I said, not just the ITSM product and all these new platforms. You're going to see Agentforce version 4. Well, it's going to be amazing, and you're not going to want to miss it. it's going to be October 14 through 16 in San Francisco. We have an incredible show put together.์ง€๋‚œ ์‹ค์ ๋ฐœํ‘œ ์Šคํฌ๋ฆฝํŠธ์—์„œ๋Š”, ์Œ, ์•„๋งˆ 1๋…„ ์ „์œผ๋กœ ๋Œ์•„๊ฐ€๋ฉด ์ œ๊ฐ€ ์—์ด์ „ํ‹ฑ(agentic)์ด๋‚˜ ์—์ด์ „ํŠธํฌ์Šค(Agentforce) ๋˜๋Š” ์—์ด์ „ํŠธ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ–ˆ์—ˆ๋‚˜์š”? ๊ทธ๋Ÿฐ๋ฐ ์ด์ œ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๋ฉด, ๊ทธ๊ฒƒ์€ ๊ทธ ์œ„์˜ ๋˜ ๋‹ค๋ฅธ ๋ ˆ์ด์–ด์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๊ฐ€ ์ฐจ์„ธ๋Œ€ ๊ธฐ์ˆ ๋กœ ๋น ๋ฅด๊ฒŒ ์ด๋™ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋“œ๋ฆผํฌ์Šค์—์„œ๋Š” ์•ž์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด ITSM ์ œํ’ˆ๊ณผ ์ด ๋ชจ๋“  ์ƒˆ๋กœ์šด ํ”Œ๋žซํผ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋†€๋ผ์šด ์ƒˆ๋กœ์šด ๊ธฐ๋Šฅ๋“ค์„ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์—์ด์ „ํŠธํฌ์Šค ๋ฒ„์ „ 4๋ฅผ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ •๋ง ๋†€๋ผ์šธ ๊ฒƒ์ด๋ฉฐ, ๋†“์น˜๊ณ  ์‹ถ์ง€ ์•Š์œผ์‹ค ๊ฒ๋‹ˆ๋‹ค. 10์›” 14์ผ๋ถ€ํ„ฐ 16์ผ๊นŒ์ง€ ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”์—์„œ ๊ฐœ์ตœ๋ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋†€๋ผ์šด ์‡ผ๋ฅผ ์ค€๋น„ํ–ˆ์Šต๋‹ˆ๋‹ค.
We've even got a great concert for our children's hospital put together with Metallic and Benson Boone. We've got some amazing surprises for our keynotes. But you're going to just see the future of technology. And let me just say this, at Salesforce, we've always believed that business is the greatest platform for change. We believed that when it was in the world of mobile and social and we believed that before there was AI. That was true in the cloud. Well, the agentic enterprise for us is just not about efficiency or growth. It's about making a positive difference in the world.์ €ํฌ๋Š” ๋ฉ”ํƒˆ๋ฆฌ์นด์™€ ๋ฒค์Šจ ๋ถ„(Benson Boone)๊ณผ ํ•จ๊ป˜ ์•„๋™๋ณ‘์›์„ ์œ„ํ•œ ๋ฉ‹์ง„ ์ฝ˜์„œํŠธ๋„ ์ค€๋น„ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์กฐ์—ฐ์„ค์—์„œ๋Š” ๋†€๋ผ์šด ์„œํ”„๋ผ์ด์ฆˆ๋“ค๋„ ์ค€๋น„๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„์€ ๊ธฐ์ˆ ์˜ ๋ฏธ๋ž˜๋ฅผ ์ง์ ‘ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ๋งŒ์€ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์„ธ์ผ์ฆˆํฌ์Šค์—์„œ ์ €ํฌ๋Š” ํ•ญ์ƒ ๋น„์ฆˆ๋‹ˆ์Šค๊ฐ€ ๋ณ€ํ™”๋ฅผ ์œ„ํ•œ ์ตœ๊ณ ์˜ ํ”Œ๋žซํผ์ด๋ผ๊ณ  ๋ฏฟ์–ด์™”์Šต๋‹ˆ๋‹ค. ๋ชจ๋ฐ”์ผ๊ณผ ์†Œ์…œ์˜ ์‹œ๋Œ€์—๋„ ๊ทธ๋ ‡๊ฒŒ ๋ฏฟ์—ˆ๊ณ , AI๊ฐ€ ๋“ฑ์žฅํ•˜๊ธฐ ์ „์—๋„ ๊ทธ๋ ‡๊ฒŒ ๋ฏฟ์—ˆ์Šต๋‹ˆ๋‹ค. ํด๋ผ์šฐ๋“œ์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์˜€์Šต๋‹ˆ๋‹ค. ์ €ํฌ์—๊ฒŒ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋Š” ๋‹จ์ˆœํžˆ ํšจ์œจ์„ฑ์ด๋‚˜ ์„ฑ์žฅ์— ๊ด€ํ•œ ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์ด๋Š” ์„ธ์ƒ์— ๊ธ์ •์ ์ธ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค์–ด๋‚ด๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
It's one of our core values at Salesforce, from helping companies serve their customers to driving sustainability to supporting communities. And this transformation is grounded in our purpose and in our values, and you're going to see all of that at Dreamforce as well. Okay. Well, I'm really excited to have all of you on the call and answer your questions. And now over to Robin. Robin Washington
President, Chief Operating & Financial Officer and Director

Thanks, Marc, and good afternoon, everyone. As Marc shared, we closed the first half with strong momentum and are on track for a record year.
์ด๋Š” ๊ณ ๊ฐ ์„œ๋น„์Šค ์ง€์›๋ถ€ํ„ฐ ์ง€์†๊ฐ€๋Šฅ์„ฑ ์ถ”์ง„, ์ง€์—ญ์‚ฌํšŒ ์ง€์›์— ์ด๋ฅด๊ธฐ๊นŒ์ง€ Salesforce์˜ ํ•ต์‹ฌ ๊ฐ€์น˜ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ๋ณ€ํ™”๋Š” ์šฐ๋ฆฌ์˜ ๋ชฉ์ ๊ณผ ๊ฐ€์น˜์— ๊ธฐ๋ฐ˜ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์—ฌ๋Ÿฌ๋ถ„์€ Dreamforce์—์„œ๋„ ์ด ๋ชจ๋“  ๊ฒƒ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ข‹์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„ ๋ชจ๋‘์™€ ํ•จ๊ป˜ ์ด ํ†ตํ™”์— ์ฐธ์—ฌํ•˜์—ฌ ์งˆ๋ฌธ์— ๋‹ต๋ณ€ํ•  ์ˆ˜ ์žˆ์–ด ์ •๋ง ๊ธฐ์ฉ๋‹ˆ๋‹ค. ์ด์ œ Robin์—๊ฒŒ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

Robin Washington
์‚ฌ์žฅ, ์ตœ๊ณ ์šด์˜์ฑ…์ž„์ž ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž ๋ฐ ์ด์‚ฌ

Marc, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„, ์•ˆ๋…•ํ•˜์„ธ์š”. Marc์ด ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ๋Š” ๊ฐ•๋ ฅํ•œ ๋ชจ๋ฉ˜ํ…€์œผ๋กœ ์ƒ๋ฐ˜๊ธฐ๋ฅผ ๋งˆ๊ฐํ–ˆ์œผ๋ฉฐ ๊ธฐ๋ก์ ์ธ ํ•œ ํ•ด๋ฅผ ํ–ฅํ•ด ์ˆœ์กฐ๋กญ๊ฒŒ ๋‚˜์•„๊ฐ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We're delivering customer success, executing with discipline and setting ourselves up to accelerate profitable growth. The agentic enterprise is here and we know this firsthand. As Customer Zero, our own sales, service and Slack agents are augmenting teams across the company, transforming how we work and driving operational excellence. We're also helping our customers like Lennar, Vonage, Booking and Pearson become agentic enterprises. They're trusting Salesforce to unify their data, apply real-time context and securely deploy agents that automate routine work, streamline operations and elevate every customer interaction.์šฐ๋ฆฌ๋Š” ๊ณ ๊ฐ ์„ฑ๊ณต์„ ์‹คํ˜„ํ•˜๊ณ , ๊ทœ์œจ ์žˆ๋Š” ์‹คํ–‰์„ ํ†ตํ•ด ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์„ ๊ฐ€์†ํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐ๋ฐ˜์„ ๋งˆ๋ จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์‹œ๋Œ€๊ฐ€ ๋„๋ž˜ํ–ˆ์œผ๋ฉฐ, ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ์ง์ ‘ ์ฒดํ—˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Customer Zero๋กœ์„œ ์šฐ๋ฆฌ์˜ ์˜์—…, ์„œ๋น„์Šค ๋ฐ Slack ์—์ด์ „ํŠธ๋“ค์ด ํšŒ์‚ฌ ์ „๋ฐ˜์˜ ํŒ€๋“ค์„ ์ง€์›ํ•˜๋ฉฐ, ์—…๋ฌด ๋ฐฉ์‹์„ ํ˜์‹ ํ•˜๊ณ  ์šด์˜ ์šฐ์ˆ˜์„ฑ์„ ๊ฒฌ์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ Lennar, Vonage, Booking, Pearson๊ณผ ๊ฐ™์€ ๊ณ ๊ฐ๋“ค์ด ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋กœ ์ „ํ™˜ํ•˜๋Š” ๊ฒƒ์„ ์ง€์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์€ ๋ฐ์ดํ„ฐ ํ†ตํ•ฉ, ์‹ค์‹œ๊ฐ„ ์ปจํ…์ŠคํŠธ ์ ์šฉ, ๊ทธ๋ฆฌ๊ณ  ์ผ์ƒ์ ์ธ ์—…๋ฌด๋ฅผ ์ž๋™ํ™”ํ•˜๊ณ  ์šด์˜์„ ๊ฐ„์†Œํ™”ํ•˜๋ฉฐ ๋ชจ๋“  ๊ณ ๊ฐ ์ƒํ˜ธ์ž‘์šฉ์„ ํ–ฅ์ƒ์‹œํ‚ค๋Š” ์—์ด์ „ํŠธ๋ฅผ ์•ˆ์ „ํ•˜๊ฒŒ ๋ฐฐํฌํ•˜๋Š” ๋ฐ ์žˆ์–ด Salesforce๋ฅผ ์‹ ๋ขฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
That is why Data Cloud and AI ARR continues to scale, reaching $1.2 billion in Q2, growing 120% year-on-year. Now let me give a little bit more context on the strong results for the quarter. As Marc shared, revenue in the second quarter was $10.24 billion, up 10% year-over-year in nominal and 9% in constant currency. This was better than expected, driven primarily by onetime licensing revenue and professional services recognition as well as strong execution. Subscription and support revenue grew slightly above 9% in constant currency.์ด๊ฒƒ์ด ๋ฐ”๋กœ ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์™€ AI ARR์ด ์ง€์†์ ์œผ๋กœ ํ™•์žฅ๋˜์–ด 2๋ถ„๊ธฐ์— 12์–ต ๋‹ฌ๋Ÿฌ์— ๋„๋‹ฌํ•˜๋ฉฐ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 120% ์„ฑ์žฅํ•œ ์ด์œ ์ž…๋‹ˆ๋‹ค. ์ด์ œ ์ด๋ฒˆ ๋ถ„๊ธฐ์˜ ๊ฐ•๋ ฅํ•œ ์‹ค์ ์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํ•œ ๋งฅ๋ฝ์„ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋งˆํฌ๊ฐ€ ๊ณต์œ ํ•œ ๋ฐ”์™€ ๊ฐ™์ด, 2๋ถ„๊ธฐ ๋งค์ถœ์€ 102์–ต 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ๋ช…๋ชฉ ๊ธฐ์ค€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 10%, ์ผ์ • ํ™˜์œจ ๊ธฐ์ค€ 9% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์˜ˆ์ƒ๋ณด๋‹ค ์ข‹์€ ๊ฒฐ๊ณผ์˜€์œผ๋ฉฐ, ์ฃผ๋กœ ์ผํšŒ์„ฑ ๋ผ์ด์„ ์Šค ๋งค์ถœ๊ณผ ์ „๋ฌธ ์„œ๋น„์Šค ์ธ์‹, ๊ทธ๋ฆฌ๊ณ  ๊ฐ•๋ ฅํ•œ ์‹คํ–‰๋ ฅ์— ์˜ํ•ด ๊ฒฌ์ธ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ตฌ๋… ๋ฐ ์ง€์› ๋งค์ถœ์€ ์ผ์ • ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ 9%๋ฅผ ์•ฝ๊ฐ„ ์ƒํšŒํ•˜๋Š” ์„ฑ์žฅ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
We delivered another quarter of profitable growth with Q2 non-GAAP operating margin up 60 basis points and GAAP operating margin up 370 basis points, marking a 10th consecutive quarter of operating margin expansion. Current remaining performance obligation, or CRPO, ended Q2 at $29.4 billion, up 11% year-over-year in nominal and 10% in constant currency. This was also better than expected driven by sales execution, particularly in create and close, SMB and big deals. As you know, we've built a resilient business with a diversified portfolio of products and our customer base across various geographies, segments and industries.์ €ํฌ๋Š” 2๋ถ„๊ธฐ์—๋„ ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ ๋น„GAAP ์˜์—…์ด์ต๋ฅ ์€ 60bp ์ƒ์Šนํ–ˆ๊ณ , GAAP ์˜์—…์ด์ต๋ฅ ์€ 370bp ์ƒ์Šนํ•˜์—ฌ 10๋ถ„๊ธฐ ์—ฐ์† ์˜์—…์ด์ต๋ฅ  ํ™•๋Œ€๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์ž”์—ฌ ์„ฑ๊ณผ ์˜๋ฌด(CRPO)๋Š” 2๋ถ„๊ธฐ ๋ง 294์–ต ๋‹ฌ๋Ÿฌ๋กœ ๋ช…๋ชฉ ๊ธฐ์ค€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 11%, ์ผ์ • ํ™˜์œจ ๊ธฐ์ค€ 10% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํŠนํžˆ ํฌ๋ฆฌ์—์ดํŠธ ์•ค ํด๋กœ์ฆˆ, ์ค‘์†Œ๊ธฐ์—…, ๊ทธ๋ฆฌ๊ณ  ๋Œ€ํ˜• ๊ฑฐ๋ž˜์—์„œ์˜ ์˜์—… ์‹คํ–‰๋ ฅ์— ํž˜์ž…์–ด ์˜ˆ์ƒ๋ณด๋‹ค ์šฐ์ˆ˜ํ•œ ์‹ค์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์•„์‹œ๋‹ค์‹œํ”ผ, ์ €ํฌ๋Š” ๋‹ค์–‘ํ•œ ์ง€์—ญ, ์„ธ๊ทธ๋จผํŠธ, ์‚ฐ์—…์— ๊ฑธ์นœ ๊ณ ๊ฐ ๊ธฐ๋ฐ˜๊ณผ ๋‹ค๊ฐํ™”๋œ ์ œํ’ˆ ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ํ†ตํ•ด ํšŒ๋ณต๋ ฅ ์žˆ๋Š” ์‚ฌ์—…์„ ๊ตฌ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค.
From a geographic perspective, we saw strong new business growth in the U.S. and pockets of EMEA, particularly the Netherlands and Switzerland, while the U.K. and Japan were constrained. From a segment perspective, we continue to see strong performance in our small and mid-market business this past quarter. And from an industry perspective, technology and comms and media performed well, while retail and consumer goods and public sector remain measured. These results reflect our disciplined focus on the 3 strategic priorities I laid out last quarter. I'll walk you through our progress on each. First, we focused on delivering customer success and accelerating data and AI adoption.์ง€์—ญ์  ๊ด€์ ์—์„œ ๋ณด๋ฉด, ๋ฏธ๊ตญ๊ณผ EMEA ์ผ๋ถ€ ์ง€์—ญ, ํŠนํžˆ ๋„ค๋œ๋ž€๋“œ์™€ ์Šค์œ„์Šค์—์„œ ๊ฐ•๋ ฅํ•œ ์‹ ๊ทœ ์‚ฌ์—… ์„ฑ์žฅ์„ ๋ณด์˜€์œผ๋‚˜, ์˜๊ตญ๊ณผ ์ผ๋ณธ์€ ์ œ์•ฝ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ๋ถ€๋ฌธ๋ณ„ ๊ด€์ ์—์„œ๋Š” ์ง€๋‚œ ๋ถ„๊ธฐ์—๋„ ์ค‘์†Œ๊ธฐ์—… ์‚ฌ์—…์—์„œ ์ง€์†์ ์œผ๋กœ ๊ฐ•๋ ฅํ•œ ์„ฑ๊ณผ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ฐ์—…๋ณ„ ๊ด€์ ์—์„œ๋Š” ๊ธฐ์ˆ , ํ†ต์‹ , ๋ฏธ๋””์–ด ๋ถ€๋ฌธ์ด ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด์ธ ๋ฐ˜๋ฉด, ์†Œ๋งค ๋ฐ ์†Œ๋น„์žฌ์™€ ๊ณต๊ณต ๋ถ€๋ฌธ์€ ์—ฌ์ „ํžˆ ์‹ ์ค‘ํ•œ ๋ชจ์Šต์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ๋Š” ์ง€๋‚œ ๋ถ„๊ธฐ์— ์ œ๊ฐ€ ์ œ์‹œํ•œ 3๊ฐ€์ง€ ์ „๋žต์  ์šฐ์„ ์ˆœ์œ„์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์ฒด๊ณ„์ ์ธ ์ง‘์ค‘์„ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๊ฐ๊ฐ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์ง„์ „ ์ƒํ™ฉ์„ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ์šฐ๋ฆฌ๋Š” ๊ณ ๊ฐ ์„ฑ๊ณต ๋‹ฌ์„ฑ๊ณผ ๋ฐ์ดํ„ฐ ๋ฐ AI ๋„์ž… ๊ฐ€์†ํ™”์— ์ง‘์ค‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
Customers continue to trust Salesforce for their most mission-critical workflows. In fact, service and platform were in all of our top 10 wins and 70% of our top 100 wins included 5 or more clouds. Further, building on that solid foundation, data and AI products were in 60 deals greater than $1 million. Our consumption model is showing strong early success. I want to underscore what Marc just talked about. More than 40% of our data cloud and Agentforce bookings this quarter came from existing customers expanding their investment. Agentic AI and data make the capabilities of our unified platform, the information, the logic and the workflows, more important and valuable than ever before.๊ณ ๊ฐ๋“ค์€ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์—…๋ฌด ์›Œํฌํ”Œ๋กœ์šฐ์—์„œ ๊ณ„์†ํ•ด์„œ Salesforce๋ฅผ ์‹ ๋ขฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์„œ๋น„์Šค์™€ ํ”Œ๋žซํผ์€ ์ƒ์œ„ 10๋Œ€ ์ˆ˜์ฃผ ๊ฑด ๋ชจ๋‘์— ํฌํ•จ๋˜์—ˆ์œผ๋ฉฐ, ์ƒ์œ„ 100๋Œ€ ์ˆ˜์ฃผ ๊ฑด์˜ 70%๊ฐ€ 5๊ฐœ ์ด์ƒ์˜ ํด๋ผ์šฐ๋“œ๋ฅผ ํฌํ•จํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด๋Ÿฌํ•œ ๊ฒฌ๊ณ ํ•œ ๊ธฐ๋ฐ˜ ์œ„์—์„œ ๋ฐ์ดํ„ฐ ๋ฐ AI ์ œํ’ˆ์ด 100๋งŒ ๋‹ฌ๋Ÿฌ ์ด์ƒ์˜ 60๊ฑด ๊ฑฐ๋ž˜์— ํฌํ•จ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ์†Œ๋น„ ๋ชจ๋ธ์€ ์ดˆ๊ธฐ์— ๊ฐ•๋ ฅํ•œ ์„ฑ๊ณต์„ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Marc์ด ๋ฐฉ๊ธˆ ์–ธ๊ธ‰ํ•œ ๋‚ด์šฉ์„ ๊ฐ•์กฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ๋ถ„๊ธฐ ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์™€ Agentforce ์˜ˆ์•ฝ์˜ 40% ์ด์ƒ์ด ํˆฌ์ž๋ฅผ ํ™•๋Œ€ํ•˜๋Š” ๊ธฐ์กด ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ๋‚˜์™”์Šต๋‹ˆ๋‹ค. ์—์ด์ „ํ‹ฑ AI์™€ ๋ฐ์ดํ„ฐ๋Š” ์ €ํฌ ํ†ตํ•ฉ ํ”Œ๋žซํผ์˜ ์—ญ๋Ÿ‰, ์ฆ‰ ์ •๋ณด, ๋กœ์ง, ์›Œํฌํ”Œ๋กœ์šฐ๋ฅผ ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ์ค‘์š”ํ•˜๊ณ  ๊ฐ€์น˜ ์žˆ๊ฒŒ ๋งŒ๋“ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And we are making it even easier for new customers to get started. Last month, we announced new flexible payment options for Agentforce, including pay-as-you-go, to lower the barrier to adoption and encourage experimentation. And following their launch last quarter, Flex Credits now account for 80% of Agentforce Q2 new bookings. As Customer Zero, our internal deployment is key to our second priority, operational excellence to maximize shareholder value. In Q2, we expanded 24/7 instant support to 6 new languages, which combined with English now cover over 94% of our global case volume. Earlier this year, we launched our IT and HR agents in Slack to support our employees.๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์‹ ๊ทœ ๊ณ ๊ฐ๋“ค์ด ๋”์šฑ ์‰ฝ๊ฒŒ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ๋‹ฌ, ์šฐ๋ฆฌ๋Š” ๋„์ž… ์žฅ๋ฒฝ์„ ๋‚ฎ์ถ”๊ณ  ์‹คํ—˜์„ ์žฅ๋ คํ•˜๊ธฐ ์œ„ํ•ด ์ข…๋Ÿ‰์ œ๋ฅผ ํฌํ•จํ•œ Agentforce์˜ ์ƒˆ๋กœ์šด ์œ ์—ฐํ•œ ๊ฒฐ์ œ ์˜ต์…˜์„ ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ ๋ถ„๊ธฐ ์ถœ์‹œ ์ดํ›„, Flex Credits๋Š” ํ˜„์žฌ Agentforce 2๋ถ„๊ธฐ ์‹ ๊ทœ ์˜ˆ์•ฝ์˜ 80%๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Customer Zero๋กœ์„œ, ์šฐ๋ฆฌ์˜ ๋‚ด๋ถ€ ๋ฐฐํฌ๋Š” ์ฃผ์ฃผ ๊ฐ€์น˜๋ฅผ ๊ทน๋Œ€ํ™”ํ•˜๊ธฐ ์œ„ํ•œ ๋‘ ๋ฒˆ์งธ ์šฐ์„ ์ˆœ์œ„์ธ ์šด์˜ ์šฐ์ˆ˜์„ฑ์˜ ํ•ต์‹ฌ์ž…๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ์— ์šฐ๋ฆฌ๋Š” 24์‹œ๊ฐ„ ์ฆ‰์‹œ ์ง€์›์„ 6๊ฐœ ์ƒˆ๋กœ์šด ์–ธ์–ด๋กœ ํ™•์žฅํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์˜์–ด์™€ ๊ฒฐํ•ฉํ•˜์—ฌ ํ˜„์žฌ ์ „ ์„ธ๊ณ„ ์ผ€์ด์Šค ๋ณผ๋ฅจ์˜ 94% ์ด์ƒ์„ ์ปค๋ฒ„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ฌํ•ด ์ดˆ, ์šฐ๋ฆฌ๋Š” ์ง์›๋“ค์„ ์ง€์›ํ•˜๊ธฐ ์œ„ํ•ด Slack์—์„œ IT ๋ฐ HR ์—์ด์ „ํŠธ๋ฅผ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค.
And in July, we launched dozens more specialized agents in Slack. We believe that being agent-first is a key driver of our own long-term margin expansion. As part of our lean agentic enterprise transformation, we're making smart trade-offs as we manage our portfolio of products and end markets. We are reallocating resources and ruthlessly prioritizing our investments to accelerate data and AI adoption and drive further growth. Finally, all of this is underpinned by our third priority: maintaining a responsible capital allocation strategy.๊ทธ๋ฆฌ๊ณ  7์›”์—๋Š” Slack์—์„œ ์ˆ˜์‹ญ ๊ฐœ์˜ ์ „๋ฌธํ™”๋œ ์—์ด์ „ํŠธ๋ฅผ ์ถ”๊ฐ€๋กœ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ์—์ด์ „ํŠธ ์šฐ์„  ์ ‘๊ทผ๋ฒ•์ด ๋‹น์‚ฌ์˜ ์žฅ๊ธฐ์ ์ธ ๋งˆ์ง„ ํ™•๋Œ€์˜ ํ•ต์‹ฌ ๋™๋ ฅ์ด๋ผ๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ๋ฆฐ ์—์ด์ „ํ‹ฑ ๊ธฐ์—… ์ „ํ™˜์˜ ์ผํ™˜์œผ๋กœ, ์ œํ’ˆ ํฌํŠธํด๋ฆฌ์˜ค์™€ ์ตœ์ข… ์‹œ์žฅ์„ ๊ด€๋ฆฌํ•˜๋ฉด์„œ ํ˜„๋ช…ํ•œ ํŠธ๋ ˆ์ด๋“œ์˜คํ”„๋ฅผ ์‹คํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ์™€ AI ๋„์ž…์„ ๊ฐ€์†ํ™”ํ•˜๊ณ  ์ถ”๊ฐ€ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•˜๊ธฐ ์œ„ํ•ด ์ž์›์„ ์žฌ๋ฐฐ์น˜ํ•˜๊ณ  ํˆฌ์ž ์šฐ์„ ์ˆœ์œ„๋ฅผ ์ฒ ์ €ํžˆ ์ •ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์ด ๋ชจ๋“  ๊ฒƒ์€ ์„ธ ๋ฒˆ์งธ ์šฐ์„ ์ˆœ์œ„์ธ ์ฑ…์ž„๊ฐ ์žˆ๋Š” ์ž๋ณธ ๋ฐฐ๋ถ„ ์ „๋žต ์œ ์ง€์— ๊ธฐ๋ฐ˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Our strategy is simple: make disciplined investments to fuel profitable growth and maintain a balanced approach of return of capital to our shareholders via share repurchases and dividends. Leveraging our responsible M&A framework, we are making strategic investments that accelerate our agentic road map. In the last few months, we closed the acquisitions of Convergence AI, Blue Birds and Y, and entered into a definitive agreement to acquire Regrello, bringing in key talent and technology to accelerate our innovation. These assets will unlock valuable new data and agented capabilities for our customers. Also a quick update on Informatica.์ €ํฌ ์ „๋žต์€ ๊ฐ„๋‹จํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•˜๊ธฐ ์œ„ํ•ด ์‹ ์ค‘ํ•œ ํˆฌ์ž๋ฅผ ์‹คํ–‰ํ•˜๊ณ , ์ž์‚ฌ์ฃผ ๋งค์ž…๊ณผ ๋ฐฐ๋‹น์„ ํ†ตํ•œ ์ฃผ์ฃผ ์ž๋ณธ ํ™˜์›์˜ ๊ท ํ˜•์žกํžŒ ์ ‘๊ทผ๋ฒ•์„ ์œ ์ง€ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ฑ…์ž„๊ฐ ์žˆ๋Š” M&A ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ €ํฌ์˜ ์—์ด์ „ํ‹ฑ ๋กœ๋“œ๋งต์„ ๊ฐ€์†ํ™”ํ•˜๋Š” ์ „๋žต์  ํˆฌ์ž๋ฅผ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ ๋ช‡ ๋‹ฌ๊ฐ„ Convergence AI, Blue Birds, Y ์ธ์ˆ˜๋ฅผ ์™„๋ฃŒํ–ˆ์œผ๋ฉฐ, Regrello ์ธ์ˆ˜์— ๋Œ€ํ•œ ํ™•์ • ๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ•˜์—ฌ ํ˜์‹ ์„ ๊ฐ€์†ํ™”ํ•  ํ•ต์‹ฌ ์ธ์žฌ์™€ ๊ธฐ์ˆ ์„ ํ™•๋ณดํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ž์‚ฐ๋“ค์€ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ๊ฐ€์น˜ ์žˆ๋Š” ์ƒˆ๋กœ์šด ๋ฐ์ดํ„ฐ์™€ ์—์ด์ „ํŠธ ์—ญ๋Ÿ‰์„ ์ œ๊ณตํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ Informatica์— ๋Œ€ํ•œ ๊ฐ„๋‹จํ•œ ์—…๋ฐ์ดํŠธ๋ฅผ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
We now expect Informatica to close in the fourth quarter of FY '26 or early in FY '27. At this time, given the variability and potential closing timing, we have not included any contribution from Informatica in our guidance. And on capital return, in Q2, we returned $2.6 billion to shareholders through buybacks and dividends. This brings our total capital return since the program began to nearly $27 billion. And today, I'm pleased to announce that our Board has approved a $20 billion expansion of our share repurchase authorization. So finally, let's get into guidance. We are pleased to raise the low end of our fiscal year '26 revenue guidance to $41.1 billion to $41.3 billion.์ด์ œ Informatica๋Š” 26ํšŒ๊ณ„์—ฐ๋„ 4๋ถ„๊ธฐ ๋˜๋Š” 27ํšŒ๊ณ„์—ฐ๋„ ์ดˆ์— ์ธ์ˆ˜๊ฐ€ ์™„๋ฃŒ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ํ˜„์žฌ ์‹œ์ ์—์„œ ๋ณ€๋™์„ฑ๊ณผ ์ž ์žฌ์ ์ธ ์ธ์ˆ˜ ์™„๋ฃŒ ์‹œ๊ธฐ๋ฅผ ๊ณ ๋ คํ•˜์—ฌ, ์ €ํฌ๋Š” ๊ฐ€์ด๋˜์Šค์— Informatica์˜ ๊ธฐ์—ฌ๋ถ„์„ ํฌํ•จํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ž๋ณธ ํ™˜์›๊ณผ ๊ด€๋ จํ•ด์„œ๋Š”, 2๋ถ„๊ธฐ์— ์ž์‚ฌ์ฃผ ๋งค์ž…๊ณผ ๋ฐฐ๋‹น์„ ํ†ตํ•ด ์ฃผ์ฃผ๋“ค์—๊ฒŒ 26์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ํ™˜์›ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋กœ์จ ํ”„๋กœ๊ทธ๋žจ ์‹œ์ž‘ ์ดํ›„ ์ด ์ž๋ณธ ํ™˜์› ๊ทœ๋ชจ๋Š” ๊ฑฐ์˜ 270์–ต ๋‹ฌ๋Ÿฌ์— ๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์˜ค๋Š˜ ์ €๋Š” ์ด์‚ฌํšŒ๊ฐ€ ์ž์‚ฌ์ฃผ ๋งค์ž… ์Šน์ธ ํ•œ๋„๋ฅผ 200์–ต ๋‹ฌ๋Ÿฌ ํ™•๋Œ€ ์Šน์ธํ–ˆ๋‹ค๋Š” ์†Œ์‹์„ ๊ธฐ์˜๊ฒŒ ๋ฐœํ‘œ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ ๊ฐ€์ด๋˜์Šค์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” 26ํšŒ๊ณ„์—ฐ๋„ ๋งค์ถœ ๊ฐ€์ด๋˜์Šค์˜ ํ•˜ํ•œ์„ ์„ 411์–ต ๋‹ฌ๋Ÿฌ์—์„œ 413์–ต ๋‹ฌ๋Ÿฌ๋กœ ์ƒํ–ฅ ์กฐ์ •ํ•˜๊ฒŒ ๋˜์–ด ๊ธฐ์ฉ๋‹ˆ๋‹ค.
This results in growth of approximately 8.5% to 9% year-over-year in nominal and 8% in constant currency. On foreign exchange, we now expect a $300 million tailwind, up $50 million since our last print. We are reiterating our subscription and support revenue growth of approximately 9% year-over-year in constant currency, driven by the momentum in data cloud and agent force this year. This is partially offset by weakness in marketing and commerce and slower growth in our exploration base.์ด๋กœ ์ธํ•ด ๋ช…๋ชฉ ๊ธฐ์ค€์œผ๋กœ๋Š” ์ „๋…„ ๋Œ€๋น„ ์•ฝ 8.5%~9%, ๊ณ ์ •ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ๋Š” 8%์˜ ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์™ธํ™˜ ๋ถ€๋ฌธ์—์„œ๋Š” ํ˜„์žฌ 3์–ต ๋‹ฌ๋Ÿฌ์˜ ์ˆœํ’์„ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ์ง€๋‚œ ๋ฐœํ‘œ ๋Œ€๋น„ 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ์˜ฌํ•ด ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์™€ ์—์ด์ „ํŠธ ํฌ์Šค์˜ ๋ชจ๋ฉ˜ํ…€์— ํž˜์ž…์–ด ๊ตฌ๋… ๋ฐ ์ง€์› ๋งค์ถœ์ด ๊ณ ์ •ํ™˜์œจ ๊ธฐ์ค€ ์ „๋…„ ๋Œ€๋น„ ์•ฝ 9% ์„ฑ์žฅํ•  ๊ฒƒ์ด๋ผ๋Š” ์ „๋ง์„ ์žฌํ™•์ธํ•ฉ๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๋งˆ์ผ€ํŒ… ๋ฐ ์ปค๋จธ์Šค ๋ถ€๋ฌธ์˜ ๋ถ€์ง„๊ณผ ํƒ์‚ฌ ๊ธฐ๋ฐ˜ ์‚ฌ์—…์˜ ์„ฑ์žฅ ๋‘”ํ™”๋กœ ์ธํ•ด ์ผ๋ถ€ ์ƒ์‡„๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.
We are pleased to raise our non-GAAP operating margin 10 basis points to 34.1% for the year, building on the continuous improvement from the last few years and aligned with our ongoing commitment to long-term margin improvement. We now expect GAAP operating margin of 21.2%. This is inclusive of additional restructuring charges. We are also raising our annual guidance on operating cash flow growth to 12% to 13%. This is driven by cash tax savings as a result of the recently enacted tax bill. We now expect CapEx of slightly below 2% of revenue, resulting in free cash flow growth of 12% to 13%. Turning to Q3 guidance.์ €ํฌ๋Š” ์˜ฌํ•ด non-GAAP ์˜์—…์ด์ต๋ฅ ์„ 10bp ์ƒํ–ฅ ์กฐ์ •ํ•˜์—ฌ 34.1%๋กœ ์ œ์‹œํ•˜๊ฒŒ ๋˜์–ด ๊ธฐ์˜๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ง€๋‚œ ๋ช‡ ๋…„๊ฐ„์˜ ์ง€์†์ ์ธ ๊ฐœ์„ ์„ ๋ฐ”ํƒ•์œผ๋กœ ํ•˜๋ฉฐ, ์žฅ๊ธฐ์ ์ธ ๋งˆ์ง„ ๊ฐœ์„ ์— ๋Œ€ํ•œ ์ €ํฌ์˜ ์ง€์†์ ์ธ ์•ฝ์†๊ณผ ์ผ์น˜ํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ GAAP ์˜์—…์ด์ต๋ฅ ์€ 21.2%๋ฅผ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ถ”๊ฐ€์ ์ธ ๊ตฌ์กฐ์กฐ์ • ๋น„์šฉ์ด ํฌํ•จ๋œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์—ฐ๊ฐ„ ์˜์—…ํ˜„๊ธˆํ๋ฆ„ ์„ฑ์žฅ๋ฅ  ๊ฐ€์ด๋˜์Šค๋ฅผ 12%์—์„œ 13%๋กœ ์ƒํ–ฅ ์กฐ์ •ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ตœ๊ทผ ์ œ์ •๋œ ์„ธ๋ฒ•์œผ๋กœ ์ธํ•œ ํ˜„๊ธˆ ์„ธ๊ธˆ ์ ˆ๊ฐ ํšจ๊ณผ์— ๊ธฐ์ธํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ ์ž๋ณธ์ง€์ถœ์€ ๋งค์ถœ ๋Œ€๋น„ 2% ์•ฝ๊ฐ„ ๋ฏธ๋งŒ์„ ์˜ˆ์ƒํ•˜๋ฉฐ, ์ด์— ๋”ฐ๋ผ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„ ์„ฑ์žฅ๋ฅ ์€ 12%์—์„œ 13%๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ์ „๋งํ•ฉ๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ ๊ฐ€์ด๋˜์Šค๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค.
Revenue is expected to be $10.24 billion to $10.29 billion, up 8% to 9% year-over-year in nominal and 8% in constant currency. CRPO growth for Q3 is expected to be slightly above 10% year-over-year in nominal, including a $300 million FX tailwind, resulting in slightly above 9% constant currency growth. As a reminder, while we have seen more normalized bookings growth recently, CRPO will continue to be impacted by the cumulative effect of the measured sales performance that started in Q2 fiscal year '23. In closing, we continue to deliver strong results. And by investing with discipline, we are positioning ourselves incredibly well for the agentic future.๋งค์ถœ์€ 102์–ต 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 102์–ต 9์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, ์ด๋Š” ๋ช…๋ชฉ ๊ธฐ์ค€์œผ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 8%์—์„œ 9% ์ฆ๊ฐ€, ์ผ์ • ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ๋Š” 8% ์ฆ๊ฐ€์ž…๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ CRPO ์„ฑ์žฅ๋ฅ ์€ ๋ช…๋ชฉ ๊ธฐ์ค€์œผ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 10%๋ฅผ ์•ฝ๊ฐ„ ์ƒํšŒํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, ์—ฌ๊ธฐ์—๋Š” 3์–ต ๋‹ฌ๋Ÿฌ์˜ ์™ธํ™˜ ์ˆœํ’์ด ํฌํ•จ๋˜์–ด ์ผ์ • ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ๋Š” 9%๋ฅผ ์•ฝ๊ฐ„ ์ƒํšŒํ•˜๋Š” ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ์ฐธ๊ณ ๋กœ, ์ตœ๊ทผ ๋ณด๋‹ค ์ •์ƒํ™”๋œ ์ˆ˜์ฃผ ์„ฑ์žฅ์„ ๋ณด์ด๊ณ  ์žˆ์ง€๋งŒ, CRPO๋Š” 2023 ํšŒ๊ณ„์—ฐ๋„ 2๋ถ„๊ธฐ๋ถ€ํ„ฐ ์‹œ์ž‘๋œ ์‹ ์ค‘ํ•œ ์˜์—… ์„ฑ๊ณผ์˜ ๋ˆ„์  ํšจ๊ณผ๋กœ ์ธํ•ด ๊ณ„์† ์˜ํ–ฅ์„ ๋ฐ›์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฒฐ๋ก ์ ์œผ๋กœ, ์šฐ๋ฆฌ๋Š” ๊ณ„์†ํ•ด์„œ ๊ฐ•๋ ฅํ•œ ์‹ค์ ์„ ๋‹ฌ์„ฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทœ์œจ ์žˆ๋Š” ํˆฌ์ž๋ฅผ ํ†ตํ•ด ์—์ด์ „ํ‹ฑ ๋ฏธ๋ž˜๋ฅผ ์œ„ํ•œ ๋งค์šฐ ์œ ๋ฆฌํ•œ ํฌ์ง€์…˜์„ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We're excited to share more about our product strategy and how we are delivering the agentic enterprise at Dreamforce in October. I look forward to seeing many of you there. I'll turn it back over to Mike. Michael Spencer
Executive Vice President of Investor Relations

Thanks, Robin. Operator, we'll take the first question, please.
์ €ํฌ๋Š” 10์›” ๋“œ๋ฆผํฌ์Šค์—์„œ ์ œํ’ˆ ์ „๋žต๊ณผ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ๊ตฌํ˜„ ๋ฐฉ์•ˆ์— ๋Œ€ํ•ด ๋” ์ž์„ธํžˆ ๊ณต์œ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์–ด ๊ธฐ์ฉ๋‹ˆ๋‹ค. ๊ทธ๊ณณ์—์„œ ์—ฌ๋Ÿฌ๋ถ„๋“ค์„ ๋งŽ์ด ๋ต ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ๋งˆ์ดํฌ์—๊ฒŒ ๋‹ค์‹œ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

๋งˆ์ดํด ์ŠคํŽœ์„œ
ํˆฌ์ž์ž ๊ด€๊ณ„ ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ

๊ณ ๋ง™์Šต๋‹ˆ๋‹ค, ๋กœ๋นˆ. ์˜คํผ๋ ˆ์ดํ„ฐ, ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์„ ๋ฐ›๊ฒ ์Šต๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

Here are the key points from the Salesforce Q2 2026 earnings call in Korean:

โ€ข ์‹ค์  ํ•˜์ด๋ผ์ดํŠธ:
- ๋งค์ถœ 102.5์–ต ๋‹ฌ๋Ÿฌ (์ „๋…„ ๋Œ€๋น„ 10% ์ฆ๊ฐ€)
- ๋น„GAAP ์˜์—…์ด์ต๋ฅ  34.3% ๋‹ฌ์„ฑ
- CRPO(Current Remaining Performance Obligation) 294์–ต ๋‹ฌ๋Ÿฌ (์ „๋…„ ๋Œ€๋น„ 11% ์ฆ๊ฐ€)
- AI/๋ฐ์ดํ„ฐ ์ œํ’ˆ ๋งค์ถœ 120% ์„ฑ์žฅ

โ€ข AI/์—์ด์ „ํŠธ ์ „๋žต:
- Agentforce ์ถœ์‹œ ์ดํ›„ 6,000๊ฑด ์ด์ƒ์˜ ์œ ๋ฃŒ ๊ณ„์•ฝ ์ฒด๊ฒฐ
- Data Cloud๋Š” ์—ฐ๊ฐ„ 70์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์‚ฌ์—…์œผ๋กœ ์„ฑ์žฅ, Fortune 500 ๊ธฐ์—…์˜ 50% ์ด์ƒ์ด ์‚ฌ์šฉ ์ค‘
- ๋ชจ๋“  ์ œํ’ˆ๋ผ์ธ์— AI ์—์ด์ „ํŠธ ๊ธฐ๋Šฅ ํ†ตํ•ฉ ์ง„ํ–‰ ์ค‘

โ€ข ์ „๋ง:
- FY26 ๋งค์ถœ ๊ฐ€์ด๋˜์Šค 411-413์–ต ๋‹ฌ๋Ÿฌ๋กœ ์ƒํ–ฅ ์กฐ์ •
- ์˜์—…์ด์ต๋ฅ  34.1%๋กœ ์ƒํ–ฅ ์กฐ์ •
- ์˜์—…ํ˜„๊ธˆํ๋ฆ„ 12-13% ์„ฑ์žฅ ์ „๋ง
- Informatica ์ธ์ˆ˜๋Š” FY26 Q4 ๋˜๋Š” FY27 ์ดˆ ์™„๋ฃŒ ์˜ˆ์ƒ

โ€ข ์ฃผ์š” ๋ฆฌ์Šคํฌ/๊ธฐํšŒ:
- ์˜๊ตญ๊ณผ ์ผ๋ณธ ์‹œ์žฅ์—์„œ์˜ ๋ถ€์ง„
- ์†Œ๋งค/์†Œ๋น„์žฌ ๋ฐ ๊ณต๊ณต๋ถ€๋ฌธ ์„ฑ์žฅ ๋‘”ํ™”
- ITSM ์‹œ์žฅ ์ง„์ถœ ๋“ฑ ์‹ ๊ทœ ์‚ฌ์—… ๊ธฐํšŒ ํ™•๋Œ€


โ“ Q&A

Original Translation
Operator: [Operator Instructions] Your first question will come from Kash Rangan with Goldman Sachs.**Operator:** [์šด์˜์ž ์•ˆ๋‚ด] ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ๊ณจ๋“œ๋งŒ์‚ญ์Šค์˜ ์บ์‹œ ๋ž‘๊ฐ„๋‹˜๊ป˜์„œ ํ•ด์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Kasthuri Rangan: Goldman Sachs Group, Inc., Research Division One for you, Marc. The debate that has surfaced lately is, has SaaS outlived its long run? Tech cycles have rarely lasted this long. So how defensible is SaaS, particularly the category that you're in within SaaS against disruption from AI native apps and maybe custom-built AI? One, if I could sneak one for you, Robin. Data Cloud and Agentforce showing triple-digit growth. When does that inflect the top line?**Kasthuri Rangan:** ๋งˆํฌ, ์งˆ๋ฌธ ํ•˜๋‚˜ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ตœ๊ทผ ์ œ๊ธฐ๋˜๊ณ  ์žˆ๋Š” ๋…ผ์Ÿ์€ SaaS๊ฐ€ ์žฅ๊ธฐ์ ์œผ๋กœ ์ˆ˜๋ช…์„ ๋‹คํ–ˆ๋А๋ƒ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ธฐ์ˆ  ์‚ฌ์ดํด์ด ์ด๋ ‡๊ฒŒ ์˜ค๋ž˜ ์ง€์†๋œ ๊ฒฝ์šฐ๋Š” ๋“œ๋ฌผ์—ˆ๊ฑฐ๋“ ์š”. ๊ทธ๋ ‡๋‹ค๋ฉด SaaS, ํŠนํžˆ ๊ท€ํ•˜๊ฐ€ ์†ํ•ด ์žˆ๋Š” SaaS ์นดํ…Œ๊ณ ๋ฆฌ๊ฐ€ AI ๋„ค์ดํ‹ฐ๋ธŒ ์•ฑ์ด๋‚˜ ๋งž์ถคํ˜• AI์˜ ํŒŒ๊ดด์  ํ˜์‹ ์— ๋Œ€ํ•ด ์–ผ๋งˆ๋‚˜ ๋ฐฉ์–ด ๊ฐ€๋Šฅํ•œ์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.

๊ทธ๋ฆฌ๊ณ  ๋กœ๋นˆ์—๊ฒŒ ํ•˜๋‚˜ ๋” ์งˆ๋ฌธ์„ ๋ผ์›Œ๋„ฃ์ž๋ฉด, ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์™€ ์—์ด์ „ํŠธํฌ์Šค๊ฐ€ ์„ธ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๋ณด์ด๊ณ  ์žˆ๋Š”๋ฐ, ์–ธ์ œ์ฏค ์ด๊ฒƒ์ด ๋งค์ถœ ์ตœ์ƒ์œ„ ๋ผ์ธ์— ๋ฐ˜์˜๋ ๊นŒ์š”?
Marc Benioff: Co-Founder, Chairman & CEO Well, thanks, Kash. I think that you're absolutely right. The software industry is going through a tremendous transformation, and it's really driven by kind of the fundamental acceleration of artificial intelligence. Now I think you know that Salesforce has been AI for more than a decade with our Einstein platform, but it's really the emergence of large language models that really are giving us a new platform that we can build on and extend our applications with. And that idea that all of a sudden, we've been running customer service here at Salesforce, as I mentioned, since we started 26 years ago, on our own app. And what that meant was that there were humans, about 6,000 of them or 7,000 or 8,000 of them or 9,000, whatever the number is. Well, those humans, they're there working on the application and they are adding to it and changing it and working with it and so forth and so on and resolving cases and talking to customers and also posting information on our website and helping customers to find new ways to resolve their issues. And then all of a sudden, this year, we've now built an incredible new capability called Agentforce. And by building that capability, there is an agent, kind of an incredibly intelligent piece of software that's also now directly working with the customer. So we have humans working with the customers like we have and now also agents. And it's not just at some small scale, it's actually at a large scale. In the last 9 months, about 1.5 million conversations happened directly with these agents and 1.5 million of these conversations happened with humans. And so it's those apps and it's the agents working together. Now it's not the agents have completely taken over the huge customer support channel at Salesforce. It's just not possible. Because AI, as we all know, these large language models only have a certain level of accuracy and it's not 100%. It's probably about in the 90s when it really gets well-architected with our data cloud and with all the different kind of capabilities and kind of really advanced techniques that we've come up with to make our AI as accurate as it can. And so by doing that, yes, there's a lot that we can resolve automatically through these agents with the customers, but there's also a lot that cannot be resolved. And that has to be escalated to the humans. And so it's humans and agents working together to satisfy customer success. And this is what has been extremely important. And it's all built on this huge data fabric, which is really our Data Cloud, metadata and really our system of record that we've built up with our customers over 2.5 decades. And that's about the 200 or 300 petabytes of information that we manage for our customers. Now that metaphor for sales -- for service, well, that's also now happening for sales as well. As I mentioned, with this incredible new robotic sales person that's out there calling back every single one of our lead and setting appointments and even, in many places, closing deals, and it's going to be true in every application we made. So it's not about the fundamental, I would say, elimination of SaaS. What I would say, it's the fundamental extension of SaaS. And I think that the fever that we have around this, well, maybe this is why we're one of the first companies at scale to not only deliver these solutions, but use these solutions. I guess when I look at the other large enterprise software companies and I look at their websites and I look at how the capabilities that they're providing in terms of kind of same old FAQ systems and this kind of thing, versus what we've done at help.salesforce.com, well, I'd say we're way ahead. And I think we have a very crystal-clear vision about what the future of enterprise software looks like and how we're going to be able to help customers achieve a level of success. Over the weekend, I read that MIT study that's becoming very popular, which really goes to show that a lot of companies have thought they were on the right path with generative AI, building their own models, doing it themselves, hooking it all up. And now they're claiming about 94% of those projects have failed. But we've been saying that was going to happen for the last several years, as you know. But that's not what our customers are saying. Our customers are saying that they're getting phenomenal results and that they have humans and agents working together to create a new level of customer success, or we say it at Salesforce as an agentic enterprise.**Marc Benioff:** ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, Kash. ๋ง์”€ํ•˜์‹  ๊ฒƒ์ด ์™„์ „ํžˆ ๋งž์Šต๋‹ˆ๋‹ค. ์†Œํ”„ํŠธ์›จ์–ด ์—…๊ณ„๋Š” ์—„์ฒญ๋‚œ ๋ณ€ํ™”๋ฅผ ๊ฒช๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ๊ทผ๋ณธ์ ์œผ๋กœ ์ธ๊ณต์ง€๋Šฅ์˜ ๊ฐ€์†ํ™”์— ์˜ํ•ด ์ฃผ๋„๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Salesforce๊ฐ€ Einstein ํ”Œ๋žซํผ์„ ํ†ตํ•ด 10๋…„ ๋„˜๊ฒŒ AI๋ฅผ ๋‹ค๋ค„์™”๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ๊ณ„์‹ค ํ…๋ฐ์š”, ํ•˜์ง€๋งŒ ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ(large language models)์˜ ๋“ฑ์žฅ์ด ์šฐ๋ฆฌ๊ฐ€ ๊ตฌ์ถ•ํ•˜๊ณ  ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์„ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š” ์ƒˆ๋กœ์šด ํ”Œ๋žซํผ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ฐ‘์ž๊ธฐ ๊นจ๋‹ฌ์€ ๊ฒƒ์€, ์šฐ๋ฆฌ๊ฐ€ 26๋…„ ์ „ ํšŒ์‚ฌ๋ฅผ ์‹œ์ž‘ํ•œ ์ด๋ž˜๋กœ ์ž์ฒด ์•ฑ์œผ๋กœ Salesforce์˜ ๊ณ ๊ฐ ์„œ๋น„์Šค๋ฅผ ์šด์˜ํ•ด์™”๋Š”๋ฐ, ์ด๋Š” ์•ฝ 6์ฒœ ๋ช…, 7์ฒœ ๋ช…, 8์ฒœ ๋ช…, 9์ฒœ ๋ช… ๋“ฑ ๊ทธ ์ˆ˜๊ฐ€ ์–ผ๋งˆ๋“  ๊ฐ„์— ์‚ฌ๋žŒ๋“ค์ด ์žˆ์—ˆ๋‹ค๋Š” ์˜๋ฏธ์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ ์ง์›๋“ค์€ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์„ ๋‹ค๋ฃจ๋ฉด์„œ ๊ธฐ๋Šฅ์„ ์ถ”๊ฐ€ํ•˜๊ณ  ๋ณ€๊ฒฝํ•˜๋ฉฐ ์ž‘์—…ํ•˜๊ณ , ์ผ€์ด์Šค๋ฅผ ํ•ด๊ฒฐํ•˜๊ณ  ๊ณ ๊ฐ๊ณผ ๋Œ€ํ™”ํ•˜๋ฉฐ, ์›น์‚ฌ์ดํŠธ์— ์ •๋ณด๋ฅผ ๊ฒŒ์‹œํ•˜๊ณ  ๊ณ ๊ฐ์ด ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•  ์ƒˆ๋กœ์šด ๋ฐฉ๋ฒ•์„ ์ฐพ๋„๋ก ๋„์™€์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์˜ฌํ•ด ๊ฐ‘์ž๊ธฐ ์šฐ๋ฆฌ๋Š” Agentforce๋ผ๋Š” ๋†€๋ผ์šด ์ƒˆ๋กœ์šด ๊ธฐ๋Šฅ์„ ๊ตฌ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ๊ธฐ๋Šฅ์„ ๊ตฌ์ถ•ํ•จ์œผ๋กœ์จ ์ด์ œ ๋งค์šฐ ์ง€๋Šฅ์ ์ธ ์†Œํ”„ํŠธ์›จ์–ด์ธ ์—์ด์ „ํŠธ๊ฐ€ ๊ณ ๊ฐ๊ณผ ์ง์ ‘ ํ˜‘์—…ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์กด์ฒ˜๋Ÿผ ์ง์›๋“ค์ด ๊ณ ๊ฐ๊ณผ ํ˜‘์—…ํ•˜๋Š” ๊ฒƒ์— ๋”ํ•ด ์ด์ œ ์—์ด์ „ํŠธ๋„ ํ•จ๊ป˜ ์ผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ๋‹จ์ˆœํžˆ ์†Œ๊ทœ๋ชจ๊ฐ€ ์•„๋‹ˆ๋ผ ์‹ค์ œ๋กœ ๋Œ€๊ทœ๋ชจ๋กœ ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ 9๊ฐœ์›” ๋™์•ˆ ์ด๋Ÿฌํ•œ ์—์ด์ „ํŠธ์™€ ์ง์ ‘ ์•ฝ 150๋งŒ ๊ฑด์˜ ๋Œ€ํ™”๊ฐ€ ์ด๋ฃจ์–ด์กŒ๊ณ , 150๋งŒ ๊ฑด์˜ ๋Œ€ํ™”๊ฐ€ ์‚ฌ๋žŒ๊ณผ ์ด๋ฃจ์–ด์กŒ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์•ฑ๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ํ•จ๊ป˜ ์ž‘์—…ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

์—์ด์ „ํŠธ๊ฐ€ ์„ธ์ผ์ฆˆํฌ์Šค์˜ ๊ฑฐ๋Œ€ํ•œ ๊ณ ๊ฐ ์ง€์› ์ฑ„๋„์„ ์™„์ „ํžˆ ์žฅ์•…ํ–ˆ๋‹ค๋Š” ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์€ ๋ถˆ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ ๋ชจ๋‘๊ฐ€ ์•Œ๊ณ  ์žˆ๋“ฏ์ด AI, ์ฆ‰ ์ด๋Ÿฌํ•œ ๋Œ€ํ˜• ์–ธ์–ด ๋ชจ๋ธ๋“ค์€ ํŠน์ • ์ˆ˜์ค€์˜ ์ •ํ™•๋„๋งŒ์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ 100%๋Š” ์•„๋‹™๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์™€ ๋‹ค์–‘ํ•œ ์ข…๋ฅ˜์˜ ๊ธฐ๋Šฅ๋“ค, ๊ทธ๋ฆฌ๊ณ  AI๋ฅผ ๊ฐ€๋Šฅํ•œ ํ•œ ์ •ํ™•ํ•˜๊ฒŒ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ์šฐ๋ฆฌ๊ฐ€ ๊ฐœ๋ฐœํ•œ ์ •๋ง ๊ณ ๊ธ‰ ๊ธฐ์ˆ ๋“ค๊ณผ ์ž˜ ๊ตฌ์ถ•๋˜์—ˆ์„ ๋•Œ ์•„๋งˆ๋„ 90% ์ •๋„์˜ ์ •ํ™•๋„๋ฅผ ๋ณด์ž…๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ํ•จ์œผ๋กœ์จ ๊ณ ๊ฐ๊ณผ์˜ ๋งŽ์€ ๋ฌธ์ œ๋“ค์„ ์ด๋Ÿฌํ•œ ์—์ด์ „ํŠธ๋ฅผ ํ†ตํ•ด ์ž๋™์œผ๋กœ ํ•ด๊ฒฐํ•  ์ˆ˜ ์žˆ์ง€๋งŒ, ๋™์‹œ์— ํ•ด๊ฒฐํ•  ์ˆ˜ ์—†๋Š” ๋งŽ์€ ๋ฌธ์ œ๋“ค๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ๋ฌธ์ œ๋“ค์€ ์‚ฌ๋žŒ์—๊ฒŒ ์—์Šค์ปฌ๋ ˆ์ด์…˜๋˜์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๊ณ ๊ฐ ์„ฑ๊ณต์„ ์œ„ํ•ด ์‚ฌ๋žŒ๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ํ•จ๊ป˜ ํ˜‘๋ ฅํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋งค์šฐ ์ค‘์š”ํ•œ ๋ถ€๋ถ„์ด์—ˆ์Šต๋‹ˆ๋‹ค.

์ด ๋ชจ๋“  ๊ฒƒ์€ ๊ฑฐ๋Œ€ํ•œ ๋ฐ์ดํ„ฐ ํŒจ๋ธŒ๋ฆญ ์œ„์— ๊ตฌ์ถ•๋˜์–ด ์žˆ๋Š”๋ฐ, ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ์˜ ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ(Data Cloud)์ด์ž ๋ฉ”ํƒ€๋ฐ์ดํ„ฐ์ด๋ฉฐ, ์ง€๋‚œ 25๋…„๊ฐ„ ๊ณ ๊ฐ๋“ค๊ณผ ํ•จ๊ป˜ ๊ตฌ์ถ•ํ•ด์˜จ ์šฐ๋ฆฌ์˜ ๊ธฐ๋ก ์‹œ์Šคํ…œ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ๊ณ ๊ฐ๋“ค์„ ์œ„ํ•ด ๊ด€๋ฆฌํ•˜๊ณ  ์žˆ๋Š” ์•ฝ 200~300ํŽ˜ํƒ€๋ฐ”์ดํŠธ์˜ ์ •๋ณด์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์ด์ œ ์„œ๋น„์Šค์— ๋Œ€ํ•œ ์ด๋Ÿฌํ•œ ์ ‘๊ทผ ๋ฐฉ์‹์ด ์˜์—… ๋ถ„์•ผ์—์„œ๋„ ๋™์ผํ•˜๊ฒŒ ์ผ์–ด๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ๋ชจ๋“  ๋ฆฌ๋“œ์—๊ฒŒ ๋‹ค์‹œ ์—ฐ๋ฝํ•˜๊ณ  ์•ฝ์†์„ ์žก๊ณ , ์‹ฌ์ง€์–ด ๋งŽ์€ ๊ฒฝ์šฐ์— ๊ฑฐ๋ž˜๋ฅผ ์„ฑ์‚ฌ์‹œํ‚ค๋Š” ๋†€๋ผ์šด ์ƒˆ๋กœ์šด ๋กœ๋ด‡ ์˜์—… ๋‹ด๋‹น์ž๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ๋งŒ๋“  ๋ชจ๋“  ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์—์„œ ์‹คํ˜„๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๋Š” SaaS์˜ ๊ทผ๋ณธ์ ์ธ ์ œ๊ฑฐ์— ๊ด€ํ•œ ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์˜คํžˆ๋ ค SaaS์˜ ๊ทผ๋ณธ์ ์ธ ํ™•์žฅ์ด๋ผ๊ณ  ๋งํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์ด์— ๋Œ€ํ•ด ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ์—ด์ •์ด, ์•„๋งˆ๋„ ์šฐ๋ฆฌ๊ฐ€ ์ด๋Ÿฌํ•œ ์†”๋ฃจ์…˜์„ ์ œ๊ณตํ•  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์‹ค์ œ๋กœ ์‚ฌ์šฉํ•˜๋Š” ๋Œ€๊ทœ๋ชจ ๊ธฐ์—… ์ค‘ ์ตœ์ดˆ ์ค‘ ํ•˜๋‚˜์ธ ์ด์œ ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๋Œ€ํ˜• ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ๋“ค์„ ์‚ดํŽด๋ณด๊ณ  ๊ทธ๋“ค์˜ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋ณด๋ฉด, ๊ธฐ์กด์˜ FAQ ์‹œ์Šคํ…œ ๊ฐ™์€ ๊ธฐ๋Šฅ๋“ค์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ๋Š” ๋ฐ˜๋ฉด, ์ €ํฌ๊ฐ€ help.salesforce.com์—์„œ ๊ตฌํ˜„ํ•œ ๊ฒƒ๊ณผ ๋น„๊ตํ•˜๋ฉด ์ €ํฌ๊ฐ€ ํ›จ์”ฌ ์•ž์„œ ์žˆ๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด์˜ ๋ฏธ๋ž˜๊ฐ€ ์–ด๋–ค ๋ชจ์Šต์ผ์ง€, ๊ทธ๋ฆฌ๊ณ  ๊ณ ๊ฐ๋“ค์ด ์„ฑ๊ณต ์ˆ˜์ค€์„ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋„๋ก ์–ด๋–ป๊ฒŒ ๋„์šธ ๊ฒƒ์ธ์ง€์— ๋Œ€ํ•ด ๋งค์šฐ ๋ช…ํ™•ํ•œ ๋น„์ „์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

์ฃผ๋ง์— ์š”์ฆ˜ ์ธ๊ธฐ๋ฅผ ๋Œ๊ณ  ์žˆ๋Š” MIT ์—ฐ๊ตฌ ๋ณด๊ณ ์„œ๋ฅผ ์ฝ์—ˆ๋Š”๋ฐ, ๋งŽ์€ ๊ธฐ์—…๋“ค์ด ์ƒ์„ฑํ˜• AI(generative AI)์™€ ๊ด€๋ จํ•ด์„œ ์ž์ฒด ๋ชจ๋ธ์„ ๊ตฌ์ถ•ํ•˜๊ณ  ์ง์ ‘ ๊ฐœ๋ฐœํ•˜๋ฉฐ ๋ชจ๋“  ๊ฒƒ์„ ์—ฐ๊ฒฐํ•˜๋Š” ๋ฐฉ์‹์œผ๋กœ ์˜ฌ๋ฐ”๋ฅธ ๊ธธ์„ ๊ฐ€๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ–ˆ์ง€๋งŒ, ์‹ค์ œ๋กœ๋Š” ์ด๋Ÿฌํ•œ ํ”„๋กœ์ ํŠธ์˜ ์•ฝ 94%๊ฐ€ ์‹คํŒจํ–ˆ๋‹ค๊ณ  ์ฃผ์žฅํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๋‚ด์šฉ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์•„์‹œ๋‹ค์‹œํ”ผ ์ €ํฌ๋Š” ์ง€๋‚œ ๋ช‡ ๋…„๊ฐ„ ๊ณ„์† ๊ทธ๋Ÿฐ ์ผ์ด ์ผ์–ด๋‚  ๊ฒƒ์ด๋ผ๊ณ  ๋งํ•ด์™”์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ €ํฌ ๊ณ ๊ฐ๋“ค์ด ๋งํ•˜๋Š” ๊ฒƒ์€ ๊ทธ๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค. ๊ณ ๊ฐ๋“ค์€ ๋†€๋ผ์šด ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๊ณ  ์žˆ๋‹ค๊ณ  ๋งํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ธ๊ฐ„๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ํ•จ๊ป˜ ํ˜‘๋ ฅํ•˜์—ฌ ์ƒˆ๋กœ์šด ์ฐจ์›์˜ ๊ณ ๊ฐ ์„ฑ๊ณต์„ ๋งŒ๋“ค์–ด๋‚ด๊ณ  ์žˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ์„ธ์ผ์ฆˆํฌ์Šค์—์„œ ๋งํ•˜๋Š” ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ(agentic enterprise)์ฃ .
Robin Washington: President, Chief Operating & Financial Officer and Director Yes, maybe to add, Kash, to your point, how should we think about revenue growth acceleration, I'll add to Marc's excitement. We really do see this as the opportunity to define the agentic enterprise. And I'd say we're really starting to harvest the benefits of the investments that we've made in our products. We're continuing to double down on innovation, as I talked about, and we're placing bets in all the right areas. Net new AOV, deployment of agents with FTEs and our AE capacity in growing areas. I think one of the things we report to you, our cloud revenue, on a quarterly basis for transparency. But we're really evolving our pricing and our go-to-market strategy. So yes, it is early days in the adoption cycle, but we are really confident in our strategy to monetize AI. We're focused on capturing the value for our customers. And I'd say we're really optimizing for usage of our platform. We believe this will unlock deeper value across all of our core products over time.**Robin Washington:** ๋„ค, ์นด์‹œ์˜ ์งˆ๋ฌธ์— ๋ง๋ถ™์—ฌ์„œ ๋งค์ถœ ์„ฑ์žฅ ๊ฐ€์†ํ™”๋ฅผ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•ด์•ผ ํ•˜๋Š”์ง€์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๋ฉด, ๋งˆํฌ์˜ ํฅ๋ถ„์— ์ €๋„ ๋™์ฐธํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ •๋ง๋กœ ์ด๊ฒƒ์„ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ(agentic enterprise)๋ฅผ ์ •์˜ํ•  ๊ธฐํšŒ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ์ œํ’ˆ์— ํˆฌ์žํ•œ ๊ฒƒ๋“ค์˜ ํ˜œํƒ์„ ์ด์ œ ์ •๋ง๋กœ ๊ฑฐ๋‘์–ด๋“ค์ด๊ธฐ ์‹œ์ž‘ํ–ˆ๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด ํ˜์‹ ์— ๊ณ„์†ํ•ด์„œ ๋‘ ๋ฐฐ๋กœ ํˆฌ์žํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋ชจ๋“  ์˜ฌ๋ฐ”๋ฅธ ์˜์—ญ์— ๋ฒ ํŒ…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ ๊ทœ ์ˆœ AOV, FTE์™€ ํ•จ๊ป˜ํ•˜๋Š” ์—์ด์ „ํŠธ ๋ฐฐ์น˜, ๊ทธ๋ฆฌ๊ณ  ์„ฑ์žฅ ์˜์—ญ์—์„œ์˜ AE ์—ญ๋Ÿ‰ ํ™•๋Œ€ ๋“ฑ์ž…๋‹ˆ๋‹ค.

ํˆฌ๋ช…์„ฑ์„ ์œ„ํ•ด ๋ถ„๊ธฐ๋ณ„๋กœ ํด๋ผ์šฐ๋“œ ๋งค์ถœ์„ ๋ณด๊ณ ๋“œ๋ฆฌ๊ณ  ์žˆ๋Š” ๊ฒƒ ์ค‘ ํ•˜๋‚˜๊ฐ€ ์žˆ๋Š”๋ฐ, ์ €ํฌ๋Š” ์‹ค์ œ๋กœ ๊ฐ€๊ฒฉ ์ฑ…์ •๊ณผ ์‹œ์žฅ ์ง„์ถœ ์ „๋žต์„ ๋ฐœ์ „์‹œํ‚ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋„ค, ์•„์ง ๋„์ž… ์ดˆ๊ธฐ ๋‹จ๊ณ„์ด์ง€๋งŒ AI ์ˆ˜์ตํ™” ์ „๋žต์— ๋Œ€ํ•ด์„œ๋Š” ์ •๋ง ํ™•์‹ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์„ ์œ„ํ•œ ๊ฐ€์น˜ ์ฐฝ์ถœ์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ๊ณ ์š”. ์ €ํฌ๋Š” ํ”Œ๋žซํผ ์‚ฌ์šฉ๋Ÿ‰ ์ตœ์ ํ™”์— ์ •๋ง ์ฃผ๋ ฅํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ์‹œ๊ฐ„์ด ์ง€๋‚˜๋ฉด์„œ ๋ชจ๋“  ํ•ต์‹ฌ ์ œํ’ˆ์—์„œ ๋” ๊นŠ์€ ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Operator: Your next question will come from Keith Weiss with Morgan Stanley.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ชจ๊ฑด์Šคํƒ ๋ฆฌ์˜ ํ‚ค์Šค ์™€์ด์Šค๋‹˜๊ป˜์„œ ํ•ด์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Keith Weiss: Morgan Stanley, Research Division Marc, I really agree with your characterization of the extension of SaaS versus the elimination of SaaS. Almost seems like the market has a little bit of a mischaracterization of what generative AI is, thinking of it as a category versus a big extension of capabilities. And I think Salesforce is showing their ability to deliver those capabilities. One of the stats that you talked about in the quarter was the 60% increase in pilot to production. Was there some technology catalyst or some implementation catalyst that caused that increase of conversions of the pilot projects into production? If so, what was that? And any color you could give us on what that looks like, what a production deal is going to look like around Agentforce versus what you've been seeing in the pilots?**Keith Weiss:** ๋งˆํฌ, ๋‹น์‹ ์ด ๋งํ•œ SaaS์˜ ํ™•์žฅ ๋Œ€ SaaS์˜ ์ œ๊ฑฐ๋ผ๋Š” ํŠน์„ฑํ™”์— ์ •๋ง ๋™์˜ํ•ฉ๋‹ˆ๋‹ค. ์‹œ์žฅ์ด ์ƒ์„ฑํ˜• AI๋ฅผ ํ•˜๋‚˜์˜ ์นดํ…Œ๊ณ ๋ฆฌ๋กœ ์ƒ๊ฐํ•˜๋ฉด์„œ ์—ญ๋Ÿ‰์˜ ๋Œ€๋Œ€์ ์ธ ํ™•์žฅ์œผ๋กœ ๋ณด์ง€ ์•Š๋Š” ์•ฝ๊ฐ„์˜ ์˜คํ•ด๊ฐ€ ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์„ธ์ผ์ฆˆํฌ์Šค๊ฐ€ ๊ทธ๋Ÿฌํ•œ ์—ญ๋Ÿ‰์„ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฒˆ ๋ถ„๊ธฐ์— ๋ง์”€ํ•˜์‹  ํ†ต๊ณ„ ์ค‘ ํ•˜๋‚˜๊ฐ€ ํŒŒ์ผ๋Ÿฟ์—์„œ ํ”„๋กœ๋•์…˜์œผ๋กœ์˜ ์ „ํ™˜์ด 60% ์ฆ๊ฐ€ํ–ˆ๋‹ค๋Š” ๊ฒƒ์ด์—ˆ๋Š”๋ฐ์š”. ํŒŒ์ผ๋Ÿฟ ํ”„๋กœ์ ํŠธ๊ฐ€ ํ”„๋กœ๋•์…˜์œผ๋กœ ์ „ํ™˜๋˜๋Š” ๋น„์œจ์ด ์ฆ๊ฐ€ํ•œ ๋ฐ ์–ด๋–ค ๊ธฐ์ˆ ์  ์ด‰๋งค๋‚˜ ๊ตฌํ˜„์ƒ์˜ ์ด‰๋งค๊ฐ€ ์žˆ์—ˆ๋‚˜์š”? ๋งŒ์•ฝ ๊ทธ๋ ‡๋‹ค๋ฉด, ๊ทธ๊ฒƒ์ด ๋ฌด์—‡์ด์—ˆ๋‚˜์š”? ๊ทธ๋ฆฌ๊ณ  Agentforce ๊ด€๋ จ ํ”„๋กœ๋•์…˜ ๊ณ„์•ฝ์ด ์–ด๋–ค ๋ชจ์Šต์ผ์ง€, ํŒŒ์ผ๋Ÿฟ์—์„œ ๋ณด์…จ๋˜ ๊ฒƒ๊ณผ ๋น„๊ตํ•ด์„œ ์–ด๋–ค ์ฐจ์ด๊ฐ€ ์žˆ์„์ง€์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?
Marc Benioff: Co-Founder, Chairman & CEO I'd really like to call in Miguel and Srini to kind of give you some real insights into what's going on in the field with our customers. Because I think it will really illuminate for you some of the real-life examples that kind of get to kind of what you're trying to point out. Srini?**Marc Benioff:** ๋ฏธ๊ฒ”๊ณผ ์Šค๋ฆฌ๋‹ˆ๋ฅผ ๋ถˆ๋Ÿฌ์„œ ๊ณ ๊ฐ๋“ค๊ณผ ํ˜„์žฅ์—์„œ ์‹ค์ œ๋กœ ์–ด๋–ค ์ผ๋“ค์ด ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ์ง„์งœ ํ†ต์ฐฐ์„ ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์ œ๊ณตํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„์ด ์ง€์ ํ•˜๋ ค๋Š” ๋ถ€๋ถ„์„ ์ž˜ ๋ณด์—ฌ์ฃผ๋Š” ์‹ค์ œ ์‚ฌ๋ก€๋“ค์„ ๋“ค๋ ค๋“œ๋ฆด ์ˆ˜ ์žˆ์„ ๊ฒƒ ๊ฐ™๊ฑฐ๋“ ์š”. ์Šค๋ฆฌ๋‹ˆ?
Srinivas Tallapragada: President, Chief Engineering & Customer Success Officer Yes. So I think a great question. So one of the things which we have been working very closely with our customers using our forward deployment engineers in motion, and what we have been working, and customers are at different stages, like some are in pilots, some are in production and doing multiple agents. And as we are learning, people are -- we are figuring out with our customers lot of gaps in how they think about their product. They all try to do the do-it-yourself and they're realizing that you can't white-code your way to enterprise reliability and security. And that's why you hear a lot of customers or you hear a lot of news about pilot purgatory. But some of the special things we have to do in the product. So for example, we worked with Equinox and we learned that they -- for their brand image, the gym company, they had a lot of UI treatment specialized branding, and we added it in the product. Then we are working with customers like Lennar and Adecco where most of these places where the engineers were caught in what I call the prompt doom loop, where people are trying to write prompts and write prompts, and anybody who's an AI engineer will tell you, it's very frustrating, and you do it. So one of the things we have to build is determinism in our agents, allowing them to power -- to leverage the power of the LLMs in a trusted level. Another thing, in our own deployment, as we get to -- that is at the entry level. But as you go to real scale, initially when we did help.salesforce.com, we would have a look at every answer the agents are doing and fine-tune it and understand it. But as you're trying to understand millions of such requests, you cannot do it. So we had to build in the product what we call Agentforce Command Center to enable observability and track it, and performance-manage, if you will, the agents on a scaled way. So I think this is why you're seeing, as the statistic says, 40% of our revenue is coming from existing customers, increase their consumption. They're really seeing that, hey, I got the first version. So a series of tactical, practical features with a very closed-loop with our customers and hardening, deep integration with our Data Cloud and platform, really increasing the scale, and then just some engineering, customer success, cycle and the product adoption cycle. And then, of course, we have our field teams, under Miguel, who are now trying to take this to market at different customers. And I'll pass it to Miguel to add his context.**Srinivas Tallapragada:** ๋„ค, ์ •๋ง ์ข‹์€ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ๊ณ ๊ฐ๋“ค๊ณผ ๋งค์šฐ ๊ธด๋ฐ€ํ•˜๊ฒŒ ํ˜‘๋ ฅํ•˜๊ณ  ์žˆ๋Š” ๋ถ€๋ถ„ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๋ฐ”๋กœ ํ˜„์žฅ ๋ฐฐ์น˜ ์—”์ง€๋‹ˆ์–ด๋“ค์„ ํ†ตํ•œ ์ž‘์—…์ธ๋ฐ์š”, ํ˜„์žฌ ๊ณ ๊ฐ๋“ค์€ ๊ฐ๊ธฐ ๋‹ค๋ฅธ ๋‹จ๊ณ„์— ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€๋Š” ํŒŒ์ผ๋Ÿฟ ๋‹จ๊ณ„์—, ์ผ๋ถ€๋Š” ํ”„๋กœ๋•์…˜ ๋‹จ๊ณ„์—์„œ ์—ฌ๋Ÿฌ ์—์ด์ „ํŠธ๋ฅผ ์šด์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ €ํฌ๊ฐ€ ํ•™์Šตํ•˜๋ฉด์„œ ๋ฐœ๊ฒฌํ•œ ๊ฒƒ์€ ๊ณ ๊ฐ๋“ค์ด ์ž์‹ ๋“ค์˜ ์ œํ’ˆ์— ๋Œ€ํ•ด ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜๋Š”์ง€์— ์žˆ์–ด ๋งŽ์€ ๊ฒฉ์ฐจ๊ฐ€ ์žˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๋ชจ๋“  ๊ณ ๊ฐ๋“ค์ด DIY ๋ฐฉ์‹์œผ๋กœ ์ ‘๊ทผํ•˜๋ ค๊ณ  ํ•˜์ง€๋งŒ, ๋‹จ์ˆœํžˆ ์ฝ”๋“œ๋ฅผ ์ž‘์„ฑํ•˜๋Š” ๊ฒƒ๋งŒ์œผ๋กœ๋Š” ๊ธฐ์—…๊ธ‰ ์•ˆ์ •์„ฑ๊ณผ ๋ณด์•ˆ์„ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์—†๋‹ค๋Š” ๊ฒƒ์„ ๊นจ๋‹ซ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ํŒŒ์ผ๋Ÿฟ ์—ฐ์˜ฅ(pilot purgatory)์— ๋Œ€ํ•œ ์†Œ์‹์„ ๋งŽ์ด ๋“ฃ๊ฒŒ ๋˜๋Š” ๊ฒƒ์ด์ฃ . ํ•˜์ง€๋งŒ ์ €ํฌ ์ œํ’ˆ์—์„œ ํ•ด์•ผ ํ•  ํŠน๋ณ„ํ•œ ์ž‘์—…๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์ €ํฌ๊ฐ€ Equinox์™€ ํ˜‘์—…ํ–ˆ์„ ๋•Œ ๊ทธ๋“ค์˜ ๋ธŒ๋žœ๋“œ ์ด๋ฏธ์ง€๋ฅผ ์œ„ํ•ด - ํ”ผํŠธ๋‹ˆ์Šค ํšŒ์‚ฌ์ธ๋ฐ์š” - ํŠน๋ณ„ํ•œ ๋ธŒ๋žœ๋”ฉ์„ ์œ„ํ•œ UI ์ฒ˜๋ฆฌ๊ฐ€ ๋งŽ์ด ํ•„์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ฒŒ ๋˜์—ˆ๊ณ , ์ €ํฌ๊ฐ€ ์ œํ’ˆ์— ์ด๋ฅผ ์ถ”๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ˜„์žฌ Lennar๋‚˜ Adecco ๊ฐ™์€ ๊ณ ๊ฐ๋“ค๊ณผ ์ž‘์—…ํ•˜๊ณ  ์žˆ๋Š”๋ฐ, ์ด๋Ÿฐ ๊ณณ๋“ค์—์„œ๋Š” ์—”์ง€๋‹ˆ์–ด๋“ค์ด ์ œ๊ฐ€ 'ํ”„๋กฌํ”„ํŠธ ๋ฌดํ•œ๋ฃจํ”„'๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ์ƒํ™ฉ์— ๋น ์ ธ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ๋žŒ๋“ค์ด ํ”„๋กฌํ”„ํŠธ๋ฅผ ์ž‘์„ฑํ•˜๊ณ  ๋˜ ์ž‘์„ฑํ•˜๋Š” ์ƒํ™ฉ์ธ๋ฐ, AI ์—”์ง€๋‹ˆ์–ด๋ผ๋ฉด ๋ˆ„๊ตฌ๋‚˜ ์ด๊ฒƒ์ด ๋งค์šฐ ์ขŒ์ ˆ์Šค๋Ÿฝ๋‹ค๊ณ  ๋งํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๊ทธ๋ž˜์„œ ์ €ํฌ๊ฐ€ ๊ตฌ์ถ•ํ•ด์•ผ ํ•  ๊ฒƒ ์ค‘ ํ•˜๋‚˜๋Š” ์—์ด์ „ํŠธ์˜ ๊ฒฐ์ •๋ก ์  ํŠน์„ฑ์ž…๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด LLM(๋Œ€๊ทœ๋ชจ ์–ธ์–ด๋ชจ๋ธ)์˜ ํž˜์„ ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ์ˆ˜์ค€์—์„œ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ๊ฒƒ์ด์ฃ . ๋˜ ๋‹ค๋ฅธ ์ ์€, ์ €ํฌ ์ž์ฒด ๋ฐฐํฌ์—์„œ ์ง„์ž… ๋‹จ๊ณ„์— ๋„๋‹ฌํ•˜๋ฉด์„œ ๋‚˜ํƒ€๋‚˜๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‹ค์ œ ๊ทœ๋ชจ๋กœ ํ™•์žฅํ•  ๋•Œ๋Š” ์ƒํ™ฉ์ด ๋‹ฌ๋ผ์ง‘๋‹ˆ๋‹ค. ์ฒ˜์Œ์— help.salesforce.com์„ ๊ตฌ์ถ•ํ–ˆ์„ ๋•Œ๋Š” ์—์ด์ „ํŠธ๊ฐ€ ์ œ๊ณตํ•˜๋Š” ๋ชจ๋“  ๋‹ต๋ณ€์„ ์ผ์ผ์ด ๊ฒ€ํ† ํ•˜๊ณ  ๋ฏธ์„ธ ์กฐ์ •ํ•˜๋ฉฐ ์ดํ•ดํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ˆ˜๋ฐฑ๋งŒ ๊ฑด์˜ ์š”์ฒญ์„ ์ฒ˜๋ฆฌํ•˜๋ ค๊ณ  ํ•˜๋ฉด ๊ทธ๋Ÿฐ ๋ฐฉ์‹์œผ๋กœ๋Š” ๋ถˆ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ œํ’ˆ ๋‚ด์— Agentforce Command Center๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๊ธฐ๋Šฅ์„ ๊ตฌ์ถ•ํ•ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๊ด€์ฐฐ ๊ฐ€๋Šฅ์„ฑ์„ ํ™•๋ณดํ•˜๊ณ  ์ถ”์ ํ•˜๋ฉฐ, ํ™•์žฅ ๊ฐ€๋Šฅํ•œ ๋ฐฉ์‹์œผ๋กœ ์—์ด์ „ํŠธ๋“ค์˜ ์„ฑ๊ณผ๋ฅผ ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

์ด๊ฒƒ์ด ๋ฐ”๋กœ ํ†ต๊ณ„์—์„œ ๋ณด์‹œ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ๋งค์ถœ์˜ 40%๊ฐ€ ๊ธฐ์กด ๊ณ ๊ฐ๋“ค์˜ ์‚ฌ์šฉ๋Ÿ‰ ์ฆ๊ฐ€์—์„œ ๋‚˜์˜ค๋Š” ์ด์œ ์ž…๋‹ˆ๋‹ค. ๊ณ ๊ฐ๋“ค์ด ์‹ค์ œ๋กœ "์ฒซ ๋ฒˆ์งธ ๋ฒ„์ „์„ ๋ฐ›์•˜๋Š”๋ฐ ์ •๋ง ์ข‹๋‹ค"๊ณ  ๋А๋ผ๊ณ  ์žˆ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ณ ๊ฐ๋“ค๊ณผ์˜ ๋งค์šฐ ๊ธด๋ฐ€ํ•œ ํ”ผ๋“œ๋ฐฑ ๋ฃจํ”„๋ฅผ ํ†ตํ•œ ์ผ๋ จ์˜ ์ „์ˆ ์ ์ด๊ณ  ์‹ค์šฉ์ ์ธ ๊ธฐ๋Šฅ๋“ค, ๊ทธ๋ฆฌ๊ณ  ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์™€ ํ”Œ๋žซํผ๊ณผ์˜ ์‹ฌ์ธต์ ์ธ ํ†ตํ•ฉ ๊ฐ•ํ™”๋ฅผ ํ†ตํ•ด ์‹ค์ œ๋กœ ๊ทœ๋ชจ๋ฅผ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์— ์—”์ง€๋‹ˆ์–ด๋ง, ๊ณ ๊ฐ ์„ฑ๊ณต, ๊ทธ๋ฆฌ๊ณ  ์ œํ’ˆ ๋„์ž… ์‚ฌ์ดํด๊นŒ์ง€ ๋”ํ•ด์ง€๊ณ  ์žˆ์ฃ .

๊ทธ๋ฆฌ๊ณ  ๋ฌผ๋ก  ๋ฏธ๊ตฌ์—˜์ด ์ด๋„๋Š” ํ˜„์žฅ ํŒ€๋“ค์ด ์ด์ œ ์ด๊ฒƒ์„ ๋‹ค์–‘ํ•œ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ์‹œ์žฅ์—์„œ ์„ ๋ณด์ด๋ ค๊ณ  ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตฌ์—˜์—๊ฒŒ ๋„˜๊ฒจ์„œ ๊ทธ์˜ ๊ด€์ ์„ ์ถ”๊ฐ€๋กœ ๋“ค์–ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
Miguel Milano: President & Chief Revenue Officer Yes. So thank you, Srini, and thank you for making also Agentforce much faster to implement. Listen, let me take this back for a couple of seconds to the bigger picture. I just turned 57 last week, I'm approaching 34 years of professional career, and I don't think I've ever been this excited about our industry and the opportunity ahead of us. And the key is, and going back to Kash's question and also Keith's comment on the extensibility of these new AI capabilities, the key is with our core apps, which are nothing other than deterministic workflows that human use every day. Our Data Cloud, which is a single source of truth that humans and agents need to access. And our Agentforce agent capabilities that are natively, natively built in the apps and with the data, everything running on the same metadata language that humans and agents understand, this is the only one, the only way to scale AI. So let me give you a couple of examples. I mean, Marc alluded to DIRECTV. Incredible business value. This is one of the biggest flex credit customers that we have globally. They went from pilot to production in just 2 months in a very complex environment. They run all our applications. Two things that are worth noting is they leverage data cloud at speed, all the billing information from their backend systems through MuleSoft going to Data Cloud. And then, of course, all the 10,000 agents are working on Service Cloud. So that's a great example. Another example, which is funny because we've already talked about them, but the story is just getting better. It's Falabella, is the largest retailer in Latin America. Their main use case, they have several, but their main use case is: Where is my order? And they solved that question to the customers across the web, in-app and WhatsApp. The pilot took 2 months from idea to production. They access their OMS system. They leverage the CRM data in Salesforce, knowledge articles that we put in Data Cloud. They connect Data Cloud to GCP. And the value is extraordinary. The NPS has increased by 10%, 10 points, from 70% to 70%. All the digital interactions, most of them, 70% of them have shifted to WhatsApp, and the call volume has dropped by 25%. But the very cool piece of the story here is they started being at this multi-100,000 customer. Then in May, they came back to refill the tank and they nearly tripled the business on agent force. And now we are discussing again to double. And the whole thing predicates on the fact that we are the only platform, the only software infrastructure that can bring the deterministic workflows, the data and the agentic reasoning and actioning on the same platform. And this is very exciting.**Miguel Milano:** ๋„ค, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค Srini. ๊ทธ๋ฆฌ๊ณ  Agentforce๋ฅผ ํ›จ์”ฌ ๋น ๋ฅด๊ฒŒ ๊ตฌํ˜„ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ž ์‹œ ๋” ํฐ ๊ทธ๋ฆผ์œผ๋กœ ๋Œ์•„๊ฐ€ ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €๋Š” ์ง€๋‚œ์ฃผ์— 57์„ธ๊ฐ€ ๋˜์—ˆ๊ณ , 34๋…„๊ฐ„์˜ ์ „๋ฌธ ๊ฒฝ๋ ฅ์„ ์Œ“์•„์˜ค๊ณ  ์žˆ๋Š”๋ฐ, ์šฐ๋ฆฌ ์—…๊ณ„์™€ ์•ž์œผ๋กœ์˜ ๊ธฐํšŒ์— ๋Œ€ํ•ด ์ด๋ ‡๊ฒŒ ํฅ๋ฏธ์ง„์ง„ํ–ˆ๋˜ ์ ์€ ์—†์—ˆ๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

ํ•ต์‹ฌ์€, ๊ทธ๋ฆฌ๊ณ  Kash์˜ ์งˆ๋ฌธ๊ณผ Keith๊ฐ€ ์–ธ๊ธ‰ํ•œ ์ƒˆ๋กœ์šด AI ์—ญ๋Ÿ‰์˜ ํ™•์žฅ์„ฑ์œผ๋กœ ๋Œ์•„๊ฐ€๋ฉด, ํ•ต์‹ฌ์€ ์šฐ๋ฆฌ์˜ ํ•ต์‹ฌ ์•ฑ๋“ค์— ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ๋“ค์€ ์ธ๊ฐ„์ด ๋งค์ผ ์‚ฌ์šฉํ•˜๋Š” ๊ฒฐ์ •๋ก ์  ์›Œํฌํ”Œ๋กœ์šฐ(deterministic workflows) ๊ทธ ์ž์ฒด์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ์˜ Data Cloud๋Š” ์ธ๊ฐ„๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ๋ชจ๋‘ ์ ‘๊ทผํ•ด์•ผ ํ•˜๋Š” ๋‹จ์ผ ์ •๋ณด์›(single source of truth)์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์•ฑ๊ณผ ๋ฐ์ดํ„ฐ์— ๋„ค์ดํ‹ฐ๋ธŒํ•˜๊ฒŒ ๊ตฌ์ถ•๋œ ์ €ํฌ Agentforce ์—์ด์ „ํŠธ ๊ธฐ๋Šฅ๋“ค์€ ์ธ๊ฐ„๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ๋ชจ๋‘ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ๋™์ผํ•œ ๋ฉ”ํƒ€๋ฐ์ดํ„ฐ ์–ธ์–ด๋กœ ๋ชจ๋“  ๊ฒƒ์ด ์‹คํ–‰๋ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด AI๋ฅผ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š” ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.

๋ช‡ ๊ฐ€์ง€ ์˜ˆ๋ฅผ ๋“ค์–ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. Marc์ด ์–ธ๊ธ‰ํ•œ DIRECTV ์‚ฌ๋ก€์ž…๋‹ˆ๋‹ค. ๋†€๋ผ์šด ๋น„์ฆˆ๋‹ˆ์Šค ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ–ˆ์ฃ . ์ด ํšŒ์‚ฌ๋Š” ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์ €ํฌ๊ฐ€ ๋ณด์œ ํ•œ ๊ฐ€์žฅ ํฐ ํ”Œ๋ ‰์Šค ํฌ๋ ˆ๋”ง ๊ณ ๊ฐ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. ๋งค์šฐ ๋ณต์žกํ•œ ํ™˜๊ฒฝ์—์„œ ํŒŒ์ผ๋Ÿฟ์—์„œ ํ”„๋กœ๋•์…˜๊นŒ์ง€ ๋‹จ 2๊ฐœ์›” ๋งŒ์— ์ „ํ™˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ ๋ชจ๋“  ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์„ ์šด์˜ํ•˜๊ณ  ์žˆ์ฃ .

์ฃผ๋ชฉํ•  ๋งŒํ•œ ๋‘ ๊ฐ€์ง€ ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ(Data Cloud)๋ฅผ ๊ณ ์†์œผ๋กœ ํ™œ์šฉํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฐฑ์—”๋“œ ์‹œ์Šคํ…œ์˜ ๋ชจ๋“  ์ฒญ๊ตฌ ์ •๋ณด๋ฅผ MuleSoft๋ฅผ ํ†ตํ•ด ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ๋กœ ์ „์†กํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ฌผ๋ก  10,000๋ช…์˜ ์—์ด์ „ํŠธ๊ฐ€ ๋ชจ๋‘ ์„œ๋น„์Šค ํด๋ผ์šฐ๋“œ(Service Cloud)์—์„œ ์ž‘์—…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ •๋ง ํ›Œ๋ฅญํ•œ ์‚ฌ๋ก€์ž…๋‹ˆ๋‹ค. ๋˜ ๋‹ค๋ฅธ ์‚ฌ๋ก€์ธ๋ฐ, ์ด๋ฏธ ์–˜๊ธฐํ–ˆ๋˜ ํšŒ์‚ฌ๋ผ ์žฌ๋ฏธ์žˆ์ง€๋งŒ ์Šคํ† ๋ฆฌ๊ฐ€ ๋”์šฑ ์ข‹์•„์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ผํ‹ด์•„๋ฉ”๋ฆฌ์นด ์ตœ๋Œ€ ๋ฆฌํ…Œ์ผ๋Ÿฌ์ธ ํŒ”๋ผ๋ฒจ๋ผ์ž…๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ ์‚ฌ์šฉ ์‚ฌ๋ก€๊ฐ€ ์žˆ์ง€๋งŒ ์ฃผ์š” ์‚ฌ์šฉ ์‚ฌ๋ก€๋Š” "๋‚ด ์ฃผ๋ฌธ์ด ์–ด๋””์— ์žˆ๋‚˜์š”?"๋ผ๋Š” ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด๋“ค์€ ์›น, ์•ฑ ๋‚ด, ๊ทธ๋ฆฌ๊ณ  ์™“์ธ ์•ฑ์„ ํ†ตํ•ด ๊ณ ๊ฐ๋“ค์˜ ์ด ์งˆ๋ฌธ์„ ํ•ด๊ฒฐํ–ˆ์Šต๋‹ˆ๋‹ค. ํŒŒ์ผ๋Ÿฟ์€ ์•„์ด๋””์–ด์—์„œ ํ”„๋กœ๋•์…˜๊นŒ์ง€ 2๊ฐœ์›”์ด ๊ฑธ๋ ธ์Šต๋‹ˆ๋‹ค. OMS ์‹œ์Šคํ…œ์— ์ ‘๊ทผํ•˜๊ณ , ์„ธ์ผ์ฆˆํฌ์Šค์˜ CRM ๋ฐ์ดํ„ฐ๋ฅผ ํ™œ์šฉํ•˜๋ฉฐ, ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ์— ๋„ฃ์€ ์ง€์‹ ์•„ํ‹ฐํด๋“ค์„ ํ™œ์šฉํ•ฉ๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ ํด๋ผ์šฐ๋“œ๋ฅผ GCP์— ์—ฐ๊ฒฐํ•˜์ฃ . ๊ทธ ๊ฐ€์น˜๋Š” ์ •๋ง ๋†€๋ž์Šต๋‹ˆ๋‹ค. NPS๊ฐ€ 70%์—์„œ 80%๋กœ 10ํฌ์ธํŠธ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ๋””์ง€ํ„ธ ์ƒํ˜ธ์ž‘์šฉ ์ค‘ ๋Œ€๋ถ€๋ถ„์ธ 70%๊ฐ€ ์™“์ธ ์•ฑ์œผ๋กœ ์ด๋™ํ–ˆ๊ณ , ์ฝœ ๋ณผ๋ฅจ์€ 25% ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์—ฌ๊ธฐ์„œ ์ •๋ง ํฅ๋ฏธ๋กœ์šด ๋ถ€๋ถ„์€ ์ด๋“ค์ด ์ˆ˜์‹ญ๋งŒ ๊ณ ๊ฐ ๊ทœ๋ชจ์—์„œ ์‹œ์ž‘ํ–ˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  5์›”์— ๋‹ค์‹œ ๋Œ์•„์™€์„œ ์—์ด์ „ํŠธ ํฌ์Šค(Agent Force) ์‚ฌ์—…์„ ๊ฑฐ์˜ 3๋ฐฐ ๊ฐ€๊นŒ์ด ํ™•์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ์€ ๋˜๋‹ค์‹œ 2๋ฐฐ๋กœ ๋Š˜๋ฆฌ๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๋…ผ์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ด ๋ชจ๋“  ๊ฒƒ์˜ ํ•ต์‹ฌ์€ ์šฐ๋ฆฌ๊ฐ€ ์œ ์ผํ•œ ํ”Œ๋žซํผ์ด๋ผ๋Š” ์‚ฌ์‹ค์— ๊ธฐ๋ฐ˜ํ•ฉ๋‹ˆ๋‹ค. ๊ฒฐ์ •๋ก ์  ์›Œํฌํ”Œ๋กœ์šฐ, ๋ฐ์ดํ„ฐ, ๊ทธ๋ฆฌ๊ณ  ์—์ด์ „ํ‹ฑ ์ถ”๋ก ๊ณผ ์‹คํ–‰์„ ๋™์ผํ•œ ํ”Œ๋žซํผ์—์„œ ๊ตฌํ˜„ํ•  ์ˆ˜ ์žˆ๋Š” ์œ ์ผํ•œ ์†Œํ”„ํŠธ์›จ์–ด ์ธํ”„๋ผ๋ผ๋Š” ๊ฒƒ์ด์ฃ . ์ด๋Š” ์ •๋ง ํฅ๋ฏธ์ง„์ง„ํ•œ ์ผ์ž…๋‹ˆ๋‹ค.
Marc Benioff: Co-Founder, Chairman & CEO Well, I'd just like to summarize that. I just want to kind of come back to Kash's comment, and Keith, I think your comment is so insightful. But especially when you put it together with Kash, which is like we are seeing one of the greatest transformations in software, the idea that we're moving from that enterprise software is just for human beings to where it's also having an agentic layer and that, together, it's more powerful to serve customers and that it can create enterprises that are much lower cost and much more efficient and much more capable and much more powerful. And it's against this strange narrative that's out there that somehow enterprise SaaS or apps or something are going away. Now I guess, nothing lasts forever, okay? But I just look at how I'm running my own business and the business of our customers, I don't understand what the replacement is. So I just look at this incredible next-generation transformational capability, and I'm going to lay it all out at Dreamforce. And by the way, my keynote, I kind of threw away all my slides and I said, let's just have 12 CEOs of the largest companies on the planet just show you exactly what they're doing with this technology, because it's crystal clear what the value proposition is. But to hear some of this nonsense that's out there in social media or in other places, people say the craziest things, but it's not grounded in any customer truth. And I think this is what really gets down to the part and parcel of it all, which is we are in the greatest transformation of our industry, which I characterize as the agentic enterprise. But the idea that there is, I'll just say, again, an AGI, that seems like a fantastical term. I know it's coming in the next week or 2 evidently. But this idea that there's some kind of AGI that's about to take over the whole world. Well, let me just help everybody understand that's not exactly what's about to happen, that we have this incredible capability, which is the large language model, which is the next step in artificial intelligence. And yes, we have been able to find what we think is the perfect synergy between the large language model and enterprise software, which we call the agentic enterprise or agents. And this idea that you can deliver an agentic enterprise, and you can do what we did, which is reduce your support heads and have an agentic layer and have a more efficient company and make more money and do better for your shareholders and also deliver a better experience for your customers and for your employees, well, that's what we're doing at Salesforce. And some of the other nonsense that's out there, I just cannot get my head around. And by the way, I take everything very seriously. So when somebody makes some big comment, I'm like, all right, well, I'm going to go out there and really look at that because I guess AGI is going to happen tomorrow. So I'm ready for that, or, oh, I really -- okay, well, SaaS apps are going to -- well, are going to go away and I'm going to go check that out. But there's so much nonsense. You got to separate the forest from the trees or for those of us who are kind of Bible readers, maybe we separate the wheat from the chaff. And I'll just tell you, as we separate the wheat from the chaff, just know there is truth out there, and you have to go out there and really find it. And the truth is always with the customers and also right here at Customer Zero. And I plan to like lay it all out for you at Dreamforce as well on October 14.**Marc Benioff:** ์Œ, ์ด ๋ถ€๋ถ„์„ ์ •๋ฆฌํ•ด๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. Kash์˜ ์˜๊ฒฌ์œผ๋กœ ๋‹ค์‹œ ๋Œ์•„๊ฐ€์„œ, Keith, ๋‹น์‹ ์˜ ์˜๊ฒฌ์ด ์ •๋ง ํ†ต์ฐฐ๋ ฅ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ํŠนํžˆ Kash์˜ ์˜๊ฒฌ๊ณผ ํ•จ๊ป˜ ๋ณด๋ฉด ๋”์šฑ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์†Œํ”„ํŠธ์›จ์–ด ๋ถ„์•ผ์—์„œ ๊ฐ€์žฅ ํฐ ๋ณ€ํ˜ ์ค‘ ํ•˜๋‚˜๋ฅผ ๋ชฉ๊ฒฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์—…์šฉ ์†Œํ”„ํŠธ์›จ์–ด๊ฐ€ ๋‹จ์ˆœํžˆ ์ธ๊ฐ„๋งŒ์„ ์œ„ํ•œ ๊ฒƒ์—์„œ ์—์ด์ „ํŠธ ๊ณ„์ธต(agentic layer)๋„ ํฌํ•จํ•˜๋Š” ๋ฐฉํ–ฅ์œผ๋กœ ์ด๋™ํ•˜๊ณ  ์žˆ๊ณ , ์ด ๋‘˜์ด ํ•จ๊ป˜ ์ž‘๋™ํ•  ๋•Œ ๊ณ ๊ฐ์—๊ฒŒ ๋” ๊ฐ•๋ ฅํ•œ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ํ›จ์”ฌ ๋” ์ €๋น„์šฉ์ด๊ณ  ํšจ์œจ์ ์ด๋ฉฐ ์—ญ๋Ÿ‰์ด ๋›ฐ์–ด๋‚˜๊ณ  ๊ฐ•๋ ฅํ•œ ๊ธฐ์—…์„ ๋งŒ๋“ค์–ด๋‚ผ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๊ทธ๋Ÿฐ๋ฐ ์ด์ƒํ•˜๊ฒŒ๋„ ๋ฐ–์—์„œ๋Š” ๊ธฐ์—…์šฉ SaaS๋‚˜ ์•ฑ ๊ฐ™์€ ๊ฒƒ๋“ค์ด ์‚ฌ๋ผ์งˆ ๊ฒƒ์ด๋ผ๋Š” ์ด์ƒํ•œ ์ด์•ผ๊ธฐ๋“ค์ด ๋‚˜์˜ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์˜์›ํ•œ ๊ฒƒ์€ ์—†๋‹ค๋Š” ๊ฑด ์ธ์ •ํ•˜์ง€๋งŒ ๋ง์ด์ฃ . ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ์ œ ์‚ฌ์—…๊ณผ ๊ณ ๊ฐ๋“ค์˜ ์‚ฌ์—…์„ ์šด์˜ํ•˜๋Š” ๋ฐฉ์‹์„ ๋ณด๋ฉด, ๋Œ€์ฒด์žฌ๊ฐ€ ๋ฌด์—‡์ธ์ง€ ์ดํ•ดํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ์ €๋Š” ์ด ๋†€๋ผ์šด ์ฐจ์„ธ๋Œ€ ํ˜์‹  ๊ธฐ์ˆ ์„ ๋ณด๊ณ  ์žˆ๊ณ , ๋“œ๋ฆผํฌ์Šค์—์„œ ๋ชจ๋“  ๊ฒƒ์„ ๊ณต๊ฐœํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ œ ๊ธฐ์กฐ์—ฐ์„ค์—์„œ๋Š” ๋ชจ๋“  ์Šฌ๋ผ์ด๋“œ๋ฅผ ๋‹ค ๋ฒ„๋ฆฌ๊ณ  ๋งํ–ˆ์ฃ . ์ „ ์„ธ๊ณ„ ์ตœ๋Œ€ ๊ธฐ์—…๋“ค์˜ CEO 12๋ช…์„ ๋ชจ์…”์„œ ์ด ๊ธฐ์ˆ ๋กœ ์ •ํ™•ํžˆ ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€ ๋ณด์—ฌ๋“œ๋ฆฌ์ž๊ณ ์š”. ๊ฐ€์น˜ ์ œ์•ˆ์ด ๋ฌด์—‡์ธ์ง€๋Š” ๋ช…ํ™•ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ ์†Œ์…œ๋ฏธ๋””์–ด๋‚˜ ๋‹ค๋ฅธ ๊ณณ์—์„œ ๋‚˜์˜ค๋Š” ๋ง๋„ ์•ˆ ๋˜๋Š” ์†Œ๋ฆฌ๋“ค์„ ๋“ค์–ด๋ณด๋ฉด, ์‚ฌ๋žŒ๋“ค์ด ์ •๋ง ์ด์ƒํ•œ ์–˜๊ธฐ๋“ค์„ ํ•˜๋Š”๋ฐ, ๊ทธ๋Ÿฐ ๊ฒƒ๋“ค์€ ๊ณ ๊ฐ์˜ ์‹ค์ œ ์ƒํ™ฉ์— ์ „ํ˜€ ๊ทผ๊ฑฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ๋ชจ๋“  ๊ฒƒ์˜ ํ•ต์‹ฌ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํ˜„์žฌ ์—…๊ณ„ ์ตœ๋Œ€์˜ ๋ณ€ํ˜๊ธฐ์— ์žˆ์œผ๋ฉฐ, ์ €๋Š” ์ด๋ฅผ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ(agentic enterprise)๋ผ๊ณ  ํ‘œํ˜„ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ AGI๋ผ๋Š” ๊ฒƒ์ด ์žˆ๋‹ค๋Š” ์ƒ๊ฐ, ๋‹ค์‹œ ๋งํ•˜์ง€๋งŒ ์ด๋Š” ํ™˜์ƒ์ ์ธ ์šฉ์–ด์ฒ˜๋Ÿผ ๋“ค๋ฆฝ๋‹ˆ๋‹ค. ์•ž์œผ๋กœ 1-2์ฃผ ์•ˆ์— ๋‚˜์˜ฌ ๊ฒƒ์œผ๋กœ ์•Œ๋ ค์ ธ ์žˆ์ฃ . ํ•˜์ง€๋งŒ ์–ด๋–ค ์ข…๋ฅ˜์˜ AGI๊ฐ€ ๊ณง ์ „ ์„ธ๊ณ„๋ฅผ ์žฅ์•…ํ•  ๊ฒƒ์ด๋ผ๋Š” ์ด๋Ÿฐ ์ƒ๊ฐ ๋ง์ž…๋‹ˆ๋‹ค. ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๋ช…ํ™•ํžˆ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ๊ทธ๋Ÿฐ ์ผ์ด ์ผ์–ด๋‚  ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์—๊ฒŒ๋Š” ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ(large language model)์ด๋ผ๋Š” ๋†€๋ผ์šด ์—ญ๋Ÿ‰์ด ์žˆ์œผ๋ฉฐ, ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์ธ๊ณต์ง€๋Šฅ์˜ ๋‹ค์Œ ๋‹จ๊ณ„์ž…๋‹ˆ๋‹ค. ๋„ค, ์ €ํฌ๋Š” ๋Œ€ํ˜• ์–ธ์–ด ๋ชจ๋ธ(large language model)๊ณผ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด ๊ฐ„์˜ ์™„๋ฒฝํ•œ ์‹œ๋„ˆ์ง€๋ฅผ ์ฐพ์•„๋ƒˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ(agentic enterprise) ๋˜๋Š” ์—์ด์ „ํŠธ๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๊ฒƒ์ด์ฃ . ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ณ , ์ €ํฌ๊ฐ€ ์‹ค์ œ๋กœ ํ•œ ๊ฒƒ์ฒ˜๋Ÿผ ์ง€์› ์ธ๋ ฅ์„ ์ค„์ด๊ณ  ์—์ด์ „ํ‹ฑ ๋ ˆ์ด์–ด๋ฅผ ๊ตฌ์ถ•ํ•ด์„œ ๋” ํšจ์œจ์ ์ธ ํšŒ์‚ฌ๋ฅผ ๋งŒ๋“ค๊ณ  ๋” ๋งŽ์€ ์ˆ˜์ต์„ ์ฐฝ์ถœํ•˜๋ฉฐ ์ฃผ์ฃผ๋“ค์—๊ฒŒ ๋” ๋‚˜์€ ์„ฑ๊ณผ๋ฅผ ์ œ๊ณตํ•˜๋Š” ๋™์‹œ์— ๊ณ ๊ฐ๊ณผ ์ง์›๋“ค์—๊ฒŒ๋„ ๋” ๋‚˜์€ ๊ฒฝํ—˜์„ ์ „๋‹ฌํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ์•„์ด๋””์–ด ๋ง์ž…๋‹ˆ๋‹ค. ๋ฐ”๋กœ ์ด๊ฒƒ์ด ์„ธ์ผ์ฆˆํฌ์Šค์—์„œ ํ•˜๊ณ  ์žˆ๋Š” ์ผ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์‹œ์žฅ์— ๋‚˜์™€ ์žˆ๋Š” ๋‹ค๋ฅธ ๋ง๋„ ์•ˆ ๋˜๋Š” ๊ฒƒ๋“ค์€ ์ •๋ง ์ดํ•ดํ•  ์ˆ˜๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ง์”€๋“œ๋ฆฌ์ง€๋งŒ, ์ €๋Š” ๋ชจ๋“  ๊ฒƒ์„ ๋งค์šฐ ์ง„์ง€ํ•˜๊ฒŒ ๋ฐ›์•„๋“ค์ž…๋‹ˆ๋‹ค. ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ํฐ ๋ฐœ์–ธ์„ ํ•˜๋ฉด, ์ €๋Š” "์ข‹์•„, ๊ทธ๋Ÿผ ๋‚˜๊ฐ€์„œ ์ •๋ง ์ž์„ธํžˆ ์‚ดํŽด๋ด์•ผ๊ฒ ๋‹ค. AGI๊ฐ€ ๋‚ด์ผ ์ผ์–ด๋‚  ๊ฒƒ ๊ฐ™์œผ๋‹ˆ๊นŒ ์ค€๋น„ํ•ด์•ผ์ง€"๋ผ๊ณ  ํ•˜๊ฑฐ๋‚˜, "์•„, ์ •๋ง ๊ทธ๋ž˜? SaaS ์•ฑ๋“ค์ด ์‚ฌ๋ผ์งˆ ๊ฑฐ๋ผ๊ณ ? ๊ทธ๋Ÿผ ํ™•์ธํ•ด๋ด์•ผ๊ฒ ๋‹ค"๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ง๋„ ์•ˆ ๋˜๋Š” ์†Œ๋ฆฌ๊ฐ€ ๋„ˆ๋ฌด ๋งŽ์•„์š”. ์ˆฒ๊ณผ ๋‚˜๋ฌด๋ฅผ ๊ตฌ๋ถ„ํ•ด์•ผ ํ•˜๊ณ , ์„ฑ๊ฒฝ์„ ์ฝ๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ๋Š” ์•Œ๊ณก๊ณผ ์ญ‰์ •์ด๋ฅผ ๊ตฌ๋ถ„ํ•ด์•ผ ํ•œ๋‹ค๊ณ  ํ•  ์ˆ˜ ์žˆ๊ฒ ์ฃ .

์•Œ๊ณก๊ณผ ์ญ‰์ •์ด๋ฅผ ๊ตฌ๋ถ„ํ•˜๋ฉด์„œ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€, ์ง„์‹ค์€ ๋ถ„๋ช…ํžˆ ์กด์žฌํ•˜๋ฉฐ ๋‚˜๊ฐ€์„œ ์ •๋ง๋กœ ์ฐพ์•„์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง„์‹ค์€ ํ•ญ์ƒ ๊ณ ๊ฐ๋“ค๊ณผ ํ•จ๊ป˜ ์žˆ๊ณ , ๋ฐ”๋กœ ์—ฌ๊ธฐ Customer Zero์—๋„ ์žˆ์Šต๋‹ˆ๋‹ค. 10์›” 14์ผ Dreamforce์—์„œ ์ด ๋ชจ๋“  ๊ฒƒ์„ ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์ƒ์„ธํžˆ ์„ค๋ช…ํ•ด๋“œ๋ฆด ๊ณ„ํš์ž…๋‹ˆ๋‹ค.
Operator: Your next question will come from Brent Thill with Jefferies.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ์ œํ”„๋ฆฌ์Šค์˜ ๋ธŒ๋ ŒํŠธ ํ‹ธ๋กœ๋ถ€ํ„ฐ ๋ฐ›๊ฒ ์Šต๋‹ˆ๋‹ค.
Brent Thill: Jefferies LLC, Research Division Marc, with the $20 billion addition to the buyback, there's questions about the strategy of leaning harder into the buyback and the balance of M&A? And I guess, does this signal that you're leaning harder towards a buyback? Or do you feel like you can do both M&A and the buyback? Just curious to get your thoughts. You have been doing higher frequency of deals, and I think everyone would love to hear your perspective on what this means.**Brent Thill:** 200์–ต ๋‹ฌ๋Ÿฌ์˜ ์ž์‚ฌ์ฃผ ๋งค์ž… ํ”„๋กœ๊ทธ๋žจ ์ถ”๊ฐ€์™€ ๊ด€๋ จํ•ด์„œ, ์ž์‚ฌ์ฃผ ๋งค์ž…์— ๋” ์ง‘์ค‘ํ•˜๋Š” ์ „๋žต๊ณผ M&A ๊ฐ„์˜ ๊ท ํ˜•์— ๋Œ€ํ•œ ์งˆ๋ฌธ๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ž์‚ฌ์ฃผ ๋งค์ž… ์ชฝ์œผ๋กœ ๋” ๊ธฐ์šธ์–ด์ง€๊ณ  ์žˆ๋‹ค๋Š” ์‹ ํ˜ธ์ธ์ง€, ์•„๋‹ˆ๋ฉด M&A์™€ ์ž์‚ฌ์ฃผ ๋งค์ž…์„ ๋™์‹œ์— ์ง„ํ–‰ํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ณด์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ์ตœ๊ทผ ๋” ๋†’์€ ๋นˆ๋„๋กœ ๊ฑฐ๋ž˜๋ฅผ ์ง„ํ–‰ํ•ด ์˜ค์…จ๋Š”๋ฐ, ์ด๊ฒƒ์ด ๋ฌด์—‡์„ ์˜๋ฏธํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ๊ด€์ ์„ ๋“ฃ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
Marc Benioff: Co-Founder, Chairman & CEO Well, I think -- and let me give you my vision and then let me turn it over to Robin on execution. So I think at a high level, the most important thing is that we deliver extraordinary cash flow. That's number one. And I think we are delivering extraordinary cash flow for an enterprise software company, I think one of the highest in the industry of any enterprise software companies. And while a lot of software companies and others have just thrown their cash flow away to go build data centers or, dude, I don't even know what with their money. But I'll just say that we are going to do 3 things with our money. One, we are going to provide a buyback, just like you said, because I think that is a great idea. We are also going to provide a dividend, which I think is also a great idea. And we're also going to use it to look around. And if we see great entrepreneurs or great technology or something that we've never seen before that just blows our mind, we're going to buy it. And we saw that a couple of times even during our quarter, you've heard this word Regrello, which is a word probably no one's ever heard before. And we've been talking to them for almost a year. And we know them because the CEO of Regrello and Srini used to work together at Oracle. And the President of Regrello used to work here at Salesforce. And so we've been tracking this company. And then our customer Dell took their supply chain and automated 20,000 users using Regrello and that got our attention. And then we saw our customer Mercedes start to implement it as well and then we're like, what exactly is going on? And they started building agentic supply chain. And when we saw the technology, we said, "Oh, well, this might even be bigger than a genetic supply chain." And we just couldn't get our head around how they were doing exactly everything they were doing. And it took us about 9 months of due diligence. And then finally, we said, "Well, we think we're going to buy Regrello." And we just love this company. And there's other little companies that we found. You heard that word Bluebirds. And there's other little things out there that we've seen. But when you have $15 billion of cash flow in a single year, like this year, and I think you know next year is going to be bigger, that we plan to use it in a smart way. And I think that, that trinity, using it for buybacks and using it for dividends and also using it to provide inorganic innovation is the right idea and a balanced framework, which is the one that we've laid out in previous earnings calls. And I think we're executing it super well. And I think you also know we even have the super strategic acquisition that's getting teed up that we've been talking about now for several quarters to bring in because, look, every single customer is going through every AI transformation is a data transformation. It's not really spoken for some reason by others. But if you don't have your data right, you don't get your AI right. And so we all understand that. And we think that every customer is going to need an Informatica, every customer is going to need a MuleSoft and every customer is going to need a Data Cloud. And together, we think that's called the AI foundation. And that AI foundation is the Data Cloud plus MuleSoft plus Informatica. And if you're going to roll out Agentforce, you're going to need an AI foundation made up of those 3 things. So that all comes out of thinking about cash flow. So I think that we have clarity around where we're going. And Robin, why don't we talk about exactly how you're going to execute that?**Marc Benioff:** ์ €๋Š” ์ด๋ ‡๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋จผ์ € ์ œ ๋น„์ „์„ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹คํ–‰ ๋ถ€๋ถ„์€ ๋กœ๋นˆ์—๊ฒŒ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋†’์€ ์ฐจ์›์—์„œ ๋ณด๋ฉด, ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๊ฒƒ์€ ํƒ์›”ํ•œ ํ˜„๊ธˆํ๋ฆ„์„ ์ฐฝ์ถœํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ตœ์šฐ์„ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ๋กœ์„œ ์ •๋ง ๋›ฐ์–ด๋‚œ ํ˜„๊ธˆํ๋ฆ„์„ ๋งŒ๋“ค์–ด๋‚ด๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์—…๊ณ„ ๋‚ด ์–ด๋–ค ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ์™€ ๋น„๊ตํ•ด๋„ ์ตœ๊ณ  ์ˆ˜์ค€ ์ค‘ ํ•˜๋‚˜๋ผ๊ณ  ๋ด…๋‹ˆ๋‹ค.

๋งŽ์€ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ๋“ค๊ณผ ๋‹ค๋ฅธ ๊ธฐ์—…๋“ค์ด ๋ฐ์ดํ„ฐ์„ผํ„ฐ ๊ตฌ์ถ•์ด๋‚˜, ์†”์งํžˆ ๋ญ˜ ํ•˜๋Š”์ง€๋„ ๋ชจ๋ฅด๊ฒ ๋Š” ์ผ๋“ค์— ํ˜„๊ธˆํ๋ฆ„์„ ๊ทธ๋ƒฅ ๋‚ ๋ ค๋ฒ„๋ฆฌ๋Š” ๋™์•ˆ, ์ €ํฌ๋Š” ์ž๊ธˆ์„ 3๊ฐ€์ง€ ๋ฐฉํ–ฅ์œผ๋กœ ํ™œ์šฉํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์ฒซ์งธ, ๋ง์”€ํ•˜์‹  ๋Œ€๋กœ ์ž์‚ฌ์ฃผ ๋งค์ž…์„ ์ง„ํ–‰ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ •๋ง ์ข‹์€ ์•„์ด๋””์–ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๊ฑฐ๋“ ์š”. ๋ฐฐ๋‹น๊ธˆ๋„ ์ง€๊ธ‰ํ•  ์˜ˆ์ •์ธ๋ฐ, ์ด๊ฒƒ๋„ ์ •๋ง ์ข‹์€ ์•„์ด๋””์–ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์ž๊ธˆ์„ ํ™œ์šฉํ•ด์„œ ์ฃผ๋ณ€์„ ๋‘˜๋Ÿฌ๋ณผ ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ํ›Œ๋ฅญํ•œ ๊ธฐ์—…๊ฐ€๋‚˜ ๋›ฐ์–ด๋‚œ ๊ธฐ์ˆ , ๋˜๋Š” ์šฐ๋ฆฌ๊ฐ€ ํ•œ ๋ฒˆ๋„ ๋ณธ ์  ์—†๋Š” ์ •๋ง ๋†€๋ผ์šด ๊ฒƒ์„ ๋ฐœ๊ฒฌํ•˜๋ฉด ์ธ์ˆ˜ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์‹ค์ œ๋กœ ์ด๋ฒˆ ๋ถ„๊ธฐ์—๋„ ๊ทธ๋Ÿฐ ๊ฒฝ์šฐ๋ฅผ ๋ช‡ ๋ฒˆ ๋ดค๋Š”๋ฐ, ์—ฌ๋Ÿฌ๋ถ„์ด ๋“ค์–ด๋ณด์‹  'Regrello'๋ผ๋Š” ๋‹จ์–ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์•„๋งˆ ์•„๋ฌด๋„ ๋“ค์–ด๋ณธ ์  ์—†๋Š” ๋‹จ์–ด์ผ ๊ฒ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ฑฐ์˜ 1๋…„ ๋™์•ˆ ์ด๋“ค๊ณผ ๋Œ€ํ™”ํ•ด์™”์Šต๋‹ˆ๋‹ค. ์ด๋“ค์„ ์•Œ๊ฒŒ ๋œ ์ด์œ ๋Š” Regrello์˜ CEO์™€ Srini๊ฐ€ Oracle์—์„œ ํ•จ๊ป˜ ์ผํ–ˆ๋˜ ์‚ฌ์ด์ด๊ณ , Regrello์˜ ์‚ฌ์žฅ์€ ์—ฌ๊ธฐ Salesforce์—์„œ ๊ทผ๋ฌดํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์ด ํšŒ์‚ฌ๋ฅผ ๊ณ„์† ์ง€์ผœ๋ณด๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.

๊ทธ๋Ÿฐ๋ฐ ์šฐ๋ฆฌ ๊ณ ๊ฐ์ธ Dell์ด ์ž์‚ฌ์˜ ๊ณต๊ธ‰๋ง์— Regrello๋ฅผ ๋„์ž…ํ•ด์„œ 2๋งŒ ๋ช…์˜ ์‚ฌ์šฉ์ž๋ฅผ ์ž๋™ํ™”ํ–ˆ๊ณ , ์ด๊ฒƒ์ด ์šฐ๋ฆฌ์˜ ๊ด€์‹ฌ์„ ๋Œ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ ๊ณ ๊ฐ์‚ฌ์ธ ๋ฉ”๋ฅด์„ธ๋ฐ์Šค๋„ ์ด๋ฅผ ๊ตฌํ˜„ํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๋Š” ๊ฒƒ์„ ๋ณด๊ฒŒ ๋˜์—ˆ๊ณ , ์ €ํฌ๋Š” '๋„๋Œ€์ฒด ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ๊ฑฐ์ง€?'๋ผ๊ณ  ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ์—์ด์ „ํ‹ฑ ๊ณต๊ธ‰๋ง(agentic supply chain)์„ ๊ตฌ์ถ•ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ๊ฑฐ๋“ ์š”. ๊ทธ ๊ธฐ์ˆ ์„ ๋ณด๊ณ  ๋‚˜์„œ ์ €ํฌ๋Š” "์•„, ์ด๊ฑด ์œ ์ „์ž ๊ณต๊ธ‰๋ง๋ณด๋‹ค๋„ ๋” ํด ์ˆ˜๋„ ์žˆ๊ฒ ๋‹ค"๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ์ •ํ™•ํžˆ ์–ด๋–ป๊ฒŒ ๋ชจ๋“  ๊ฒƒ์„ ํ•ด๋‚ด๊ณ  ์žˆ๋Š”์ง€ ๋„์ €ํžˆ ์ดํ•ดํ•  ์ˆ˜๊ฐ€ ์—†์—ˆ์–ด์š”.

์•ฝ 9๊ฐœ์›”๊ฐ„์˜ ์‹ค์‚ฌ๋ฅผ ๊ฑฐ์ณค์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋งˆ์นจ๋‚ด "Regrello๋ฅผ ์ธ์ˆ˜ํ•˜๊ธฐ๋กœ ํ•˜์ž"๊ณ  ๊ฒฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ •๋ง ์ด ํšŒ์‚ฌ๊ฐ€ ๋งˆ์Œ์— ๋“ญ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ๋ฐœ๊ฒฌํ•œ ๋‹ค๋ฅธ ์ž‘์€ ํšŒ์‚ฌ๋“ค๋„ ์žˆ์–ด์š”. ๋ธ”๋ฃจ๋ฒ„๋“œ(Bluebirds)๋ผ๋Š” ๋‹จ์–ด๋ฅผ ๋“ค์œผ์…จ์„ ํ…๋ฐ์š”. ์ €ํฌ๊ฐ€ ๋ณธ ๋‹ค๋ฅธ ์ž‘์€ ๊ฒƒ๋“ค๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์˜ฌํ•ด์ฒ˜๋Ÿผ ๋‹จ์ผ ์—ฐ๋„์— 150์–ต ๋‹ฌ๋Ÿฌ์˜ ํ˜„๊ธˆ ํ๋ฆ„์ด ์žˆ๊ณ , ๋‚ด๋…„์€ ๋” ํด ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋Š” ์ƒํ™ฉ์—์„œ ์ด๋ฅผ ํ˜„๋ช…ํ•˜๊ฒŒ ํ™œ์šฉํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ์ž์‚ฌ์ฃผ ๋งค์ž…, ๋ฐฐ๋‹น๊ธˆ ์ง€๊ธ‰, ๊ทธ๋ฆฌ๊ณ  ๋ฌด๊ธฐ์  ํ˜์‹  ์ œ๊ณต์— ํ™œ์šฉํ•˜๋Š” ์ด ์‚ผ๊ฐ ๊ตฌ์กฐ๊ฐ€ ์˜ฌ๋ฐ”๋ฅธ ์ ‘๊ทผ๋ฒ•์ด๋ฉฐ ๊ท ํ˜• ์žกํžŒ ํ”„๋ ˆ์ž„์›Œํฌ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ด์ „ ์‹ค์  ๋ฐœํ‘œ์—์„œ ์ œ์‹œํ•œ ๋ฐ”์™€ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ๋งค์šฐ ์ž˜ ์‹คํ–‰ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

๋˜ํ•œ ์—ฌ๋Ÿฌ ๋ถ„๊ธฐ์— ๊ฑธ์ณ ๋…ผ์˜ํ•ด์˜จ ๋งค์šฐ ์ „๋žต์ ์ธ ์ธ์ˆ˜๊ฐ€ ์ค€๋น„๋˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ๋„ ์•Œ๊ณ  ๊ณ„์‹ค ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ชจ๋“  ๊ณ ๊ฐ์ด AI ์ „ํ™˜์„ ๊ฒช๊ณ  ์žˆ๋Š”๋ฐ, ์ด๋Š” ์‹ค์ œ๋กœ ๋ฐ์ดํ„ฐ ์ „ํ™˜์ž…๋‹ˆ๋‹ค. ์–ด๋–ค ์ด์œ ์—์„œ์ธ์ง€ ๋‹ค๋ฅธ ์—…์ฒด๋“ค์€ ์ด ์ ์„ ์–ธ๊ธ‰ํ•˜์ง€ ์•Š๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ฐ์ดํ„ฐ๊ฐ€ ์ œ๋Œ€๋กœ ๊ฐ–์ถฐ์ง€์ง€ ์•Š์œผ๋ฉด AI๋„ ์ œ๋Œ€๋กœ ์ž‘๋™ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ชจ๋‘๊ฐ€ ์ดํ•ดํ•˜๊ณ  ์žˆ๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๋ชจ๋“  ๊ณ ๊ฐ์ด Informatica๊ฐ€ ํ•„์š”ํ•  ๊ฒƒ์ด๊ณ , ๋ชจ๋“  ๊ณ ๊ฐ์ด MuleSoft๊ฐ€ ํ•„์š”ํ•  ๊ฒƒ์ด๋ฉฐ, ๋ชจ๋“  ๊ณ ๊ฐ์ด Data Cloud๊ฐ€ ํ•„์š”ํ•  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ด ์„ธ ๊ฐ€์ง€๋ฅผ ํ•ฉ์ณ์„œ ์šฐ๋ฆฌ๋Š” AI ํŒŒ์šด๋ฐ์ด์…˜(AI foundation)์ด๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค. ์ด AI ํŒŒ์šด๋ฐ์ด์…˜์€ Data Cloud์™€ MuleSoft, ๊ทธ๋ฆฌ๊ณ  Informatica๋กœ ๊ตฌ์„ฑ๋ฉ๋‹ˆ๋‹ค. Agentforce๋ฅผ ์ถœ์‹œํ•˜๋ ค๋ฉด ์ด ์„ธ ๊ฐ€์ง€๋กœ ๊ตฌ์„ฑ๋œ AI ํŒŒ์šด๋ฐ์ด์…˜์ด ํ•„์š”ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ์€ ํ˜„๊ธˆํ๋ฆ„์„ ๊ณ ๋ คํ•œ ์‚ฌ๊ณ ์—์„œ ๋‚˜์˜จ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๊ฐ€ ์–ด๋””๋กœ ํ–ฅํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ๋ช…ํ™•ํ•œ ๋ฐฉํ–ฅ์„ฑ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. Robin, ์ด๋ฅผ ์ •ํ™•ํžˆ ์–ด๋–ป๊ฒŒ ์‹คํ–‰ํ•  ๊ฒƒ์ธ์ง€์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?
Robin Washington: President, Chief Operating & Financial Officer and Director Well, I think you summed it up well, Marc, in terms of the trinity. We're balanced. We have a disciplined M&A framework. We're going to be opportunistic. We've clearly made a big bet on Informatica. That's our large acquisition. But as you said, we're going to be -- particularly as it comes to the agentic stage, if we see other things out there that make sense we're going to buy them. Our strong free cash flow allows us to do that. But we also will stay disciplined relative to returning value to shareholders. Maybe we'll move to the next question, Mike.**Robin Washington:** ๋งˆํฌ๊ฐ€ ์‚ผ์œ„์ผ์ฒด์— ๋Œ€ํ•ด ์ž˜ ์ •๋ฆฌํ•ด ์ฃผ์…จ๋Š”๋ฐ, ์ €ํฌ๋Š” ๊ท ํ˜•์„ ์žก๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒด๊ณ„์ ์ธ M&A ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ๊ฐ–์ถ”๊ณ  ์žˆ๊ณ , ๊ธฐํšŒ์ฃผ์˜์ ์œผ๋กœ ์ ‘๊ทผํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ธํฌ๋งคํ‹ฐ์นด์— ๋Œ€ํ•œ ํฐ ํˆฌ์ž๋ฅผ ๋‹จํ–‰ํ•œ ๊ฒƒ์€ ๋ถ„๋ช…ํ•˜๊ณ , ์ด๊ฒƒ์ด ์ €ํฌ์˜ ๋Œ€๊ทœ๋ชจ ์ธ์ˆ˜์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ง์”€ํ•˜์‹  ๋Œ€๋กœ, ํŠนํžˆ ์—์ด์ „ํ‹ฑ ๋‹จ๊ณ„์—์„œ ์˜๋ฏธ ์žˆ๋Š” ๋‹ค๋ฅธ ๊ธฐํšŒ๋“ค์ด ๋ณด์ด๋ฉด ์ธ์ˆ˜ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ์˜ ๊ฐ•๋ ฅํ•œ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์ด ์ด๋ฅผ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ฃผ์ฃผ๋“ค์—๊ฒŒ ๊ฐ€์น˜๋ฅผ ํ™˜์›ํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด์„œ๋„ ๊ณ„์† ์ ˆ์ œ๋œ ์ ‘๊ทผ์„ ์œ ์ง€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋งˆ์ดํฌ, ๋‹ค์Œ ์งˆ๋ฌธ์œผ๋กœ ๋„˜์–ด๊ฐ€์ฃ .
Operator: Your next question will come from Kirk Materne at Evercore.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ์—๋ฒ„์ฝ”์–ด์˜ ์ปคํฌ ๋งˆํ…Œ๋ฅธ์—๊ฒŒ์„œ ๋‚˜์˜ฌ ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
S. Kirk Materne: Evercore ISI Institutional Equities, Research Division I think this one is here for Marc or Miguel. But these 2 quarters in a row you've mentioned the create and close business has been pretty strong. And as we think about AI doing more work on the behalf of customers, I was kind of curious just as your view of whether the mid-market become more of a source of durable growth for you all as we look out over the next few years. Marc, you mentioned that in relation to the ITSM opportunity. Just kind of curious about what you're seeing in the mid-market and if this can sort of be a more expansive opportunity for you all as we look out? .**S. Kirk Materne:** ์—ฐ์† 2๋ถ„๊ธฐ ๋™์•ˆ ์ƒ์„ฑ ๋ฐ ์ข…๋ฃŒ(create and close) ๋น„์ฆˆ๋‹ˆ์Šค๊ฐ€ ๊ฝค ๊ฐ•์„ธ๋ฅผ ๋ณด์˜€๋‹ค๊ณ  ์–ธ๊ธ‰ํ•˜์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  AI๊ฐ€ ๊ณ ๊ฐ์„ ๋Œ€์‹ ํ•ด ๋” ๋งŽ์€ ์—…๋ฌด๋ฅผ ์ˆ˜ํ–‰ํ•˜๊ฒŒ ๋˜๋ฉด์„œ, ํ–ฅํ›„ ๋ช‡ ๋…„๊ฐ„ ์ค‘๊ฐ„์‹œ์žฅ(mid-market)์ด ์ง€์† ๊ฐ€๋Šฅํ•œ ์„ฑ์žฅ์˜ ์›์ฒœ์ด ๋  ์ˆ˜ ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ๊ฒฌํ•ด๊ฐ€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. Marc๊ป˜์„œ ITSM ๊ธฐํšŒ์™€ ๊ด€๋ จํ•ด์„œ ์–ธ๊ธ‰ํ•˜์…จ๋Š”๋ฐ์š”. ์ค‘๊ฐ„์‹œ์žฅ์—์„œ ๋ณด๊ณ  ๊ณ„์‹  ์ƒํ™ฉ๊ณผ ์•ž์œผ๋กœ ์ด๊ฒƒ์ด ๋” ํ™•์žฅ ๊ฐ€๋Šฅํ•œ ๊ธฐํšŒ๊ฐ€ ๋  ์ˆ˜ ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.
Marc Benioff: Co-Founder, Chairman & CEO Well, I really appreciate that question, and it's very much a corridor strategy and has been for 26 years, but we don't really talk about it as aggressively as we should. And so I think there might have been a point of confusion. So let me just help provide some clarification, which is that, unlike other enterprise software companies, we're extremely committed to what we call our 5 segment strategy. And the 5 segment strategy, maybe 6, I'll say, but let's say, our 5 segment strategy, I'll lay what is. But really is 5 segment strategy is, number one, hey, we love enterprises. And we love the biggest enterprises. And we used a lot of big enterprise names, Fortune 100 names on this call. We love those customers. They're great. We love them. They're very profitable. It's a fantastic segment to be in. But it's not the only segment of business. Small and medium business, which are kind of like 0 to 200 employee companies, we're extremely strong in, we always have been. We have products that are extremely relevant for them, including our sales and service products and core products, but even Slack and others. And the SMB 0 to 200 business is way stronger right now than we've ever seen it. I think that part of the reason why that is, is because AI makes every entrepreneur a super entrepreneur and AI makes every SMB business look more like a mid-market business. So all of a sudden, you move from the 0 to 200 segment into the next segment, which call it 200 to 2,000 or 200 to 3,000 employees. But as you kind of get into that next segment of the business world, these are businesses that are starting to grow up, have real revenue, need real systems. They look like real companies. They don't have tens of employees; they have hundreds of employees. They have now thousands of employees. And those companies, they need real software, too, but they don't have CIOs. They don't have DIY. They need prepackaged software and they're not really dealing with the hyperscalers or the large-scale SIs. They're dealing with us. We are their hyperscaler. We are their software hyperscaler. We're not -- they look to us as a company like that they might look to a super big company might have every option. These companies don't have every option. And this is a huge segment of the market. The next part of the market is kind of the traditionally called general business market or high end of the mid-market business, which could be like anywhere from a couple of thousand employees to maybe 5,000 or 6,000 employees. And this also is an extremely fast-growing part of the business. Now I cannot tell you why, but we see it, and Miguel and I talk about it almost every day, that not only SMB business, but this mid-market and general business is growing super fast. And when I talk to my friends who run the large SIs, I've been encouraging them to move their business downstream to serve these companies that have single-digit thousand companies, call it, employees. So that is in the 1,000 to 10,000 employees. Because what happens is, all of a sudden, when you get into the next segment, which is segment, call it, Segment 4, you get into the big boys, the big companies, the Fortune 100, 200, Fortune 500 companies who have the tens of thousands of company employees and they have maybe more options, but -- and bigger budgets. And it's very exciting when you close one of these because you end up with some kind of mega transaction. But they're going through a lot of transformation because they're being pitched a lot of different technology right now. And a lot of it is fantasy land. But just -- it's all going to play out in its own way in Segment 4. Segment 5, it's the government. I think we all know that the government has been going through something that none of us have ever seen before in the last 6 months. And we all understand the DOGE revolution and we're all watching that closely, and that is something that we're -- now the government is coming out of and is starting to acquire like we talked about our Army transaction on the call. And Segment 6 is really ISVs. And every ISV and ecosystem is going through a huge transformation as well. And we see that in our app exchange, but we probably have the most vibrant ecosystem in the world, which is Slack. If you haven't been on Slack to see what's happening on Slack, it's not just the ecosystem, all these next-generation AI companies ranging from OpenAI to Anthropic to everyone are on Slack. And it is incredible how they've used that as their operating system and as their platform to run their companies. And then we're really bringing all of our core products down into Slack so that everything is Slack-first. It's a term I used in the script, the idea that you'll be able to start Sales Cloud and start Service Cloud and all of our products even our new ITSM product from Slack first and then move up. And I think that's very exciting, and you'll see all of that play out at Dreamforce. A lot of that gets released in our October release. And Miguel, do you want to just fill in what I'm talking about?**Marc Benioff:** ์ •๋ง ์ข‹์€ ์งˆ๋ฌธ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด๋Š” 26๋…„๊ฐ„ ์ €ํฌ๊ฐ€ ์ถ”์ง„ํ•ด์˜จ ํ•ต์‹ฌ ์ „๋žต์ธ๋ฐ, ์‚ฌ์‹ค ์ €ํฌ๊ฐ€ ์ด์— ๋Œ€ํ•ด ์ถฉ๋ถ„ํžˆ ์ ๊ทน์ ์œผ๋กœ ์ด์•ผ๊ธฐํ•˜์ง€ ๋ชปํ–ˆ๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ํ˜ผ๋ž€์ด ์žˆ์—ˆ์„ ์ˆ˜๋„ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋ช…ํ™•ํžˆ ์„ค๋ช…๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

๋‹ค๋ฅธ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ๋“ค๊ณผ ๋‹ฌ๋ฆฌ, ์ €ํฌ๋Š” 5๊ฐœ ์„ธ๊ทธ๋จผํŠธ ์ „๋žต์ด๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๊ฒƒ์— ๋งค์šฐ ์ „๋…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 5๊ฐœ ์„ธ๊ทธ๋จผํŠธ ์ „๋žต, ์•„๋‹ˆ 6๊ฐœ๋ผ๊ณ  ํ•ด์•ผ ํ• ์ง€๋„ ๋ชจ๋ฅด๊ฒ ์ง€๋งŒ, ์ผ๋‹จ 5๊ฐœ ์„ธ๊ทธ๋จผํŠธ ์ „๋žต์ด๋ผ๊ณ  ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด๊ฒŒ ๋ฌด์—‡์ธ์ง€ ์„ค๋ช…๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

์ €ํฌ 5๊ฐœ ์„ธ๊ทธ๋จผํŠธ ์ „๋žต์˜ ์ฒซ ๋ฒˆ์งธ๋Š”, ์ €ํฌ๋Š” ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋ฅผ ์‚ฌ๋ž‘ํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ๋„ ๊ฐ€์žฅ ํฐ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๋“ค์„ ๋ง์ž…๋‹ˆ๋‹ค. ์˜ค๋Š˜ ํ†ตํ™”์—์„œ๋„ ๋งŽ์€ ๋Œ€๊ธฐ์—… ์ด๋ฆ„๋“ค, ํฌ์ถ˜ 100๋Œ€ ๊ธฐ์—… ์ด๋ฆ„๋“ค์„ ์–ธ๊ธ‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด๋Ÿฐ ๊ณ ๊ฐ๋“ค์„ ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค. ํ›Œ๋ฅญํ•œ ๊ณ ๊ฐ๋“ค์ด์ฃ . ์ •๋ง ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ต์„ฑ๋„ ๋งค์šฐ ๋†’๊ณ ์š”. ์ •๋ง ํ™˜์ƒ์ ์ธ ์‚ฌ์—… ๋ถ„์•ผ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๊ฒƒ๋งŒ์ด ์šฐ๋ฆฌ์˜ ์œ ์ผํ•œ ์‚ฌ์—… ๋ถ„์•ผ๋Š” ์•„๋‹™๋‹ˆ๋‹ค. ์ง์› ์ˆ˜ 0๋ช…์—์„œ 200๋ช… ์ •๋„์˜ ์ค‘์†Œ๊ธฐ์—… ๋ถ„์•ผ์—์„œ ์ €ํฌ๋Š” ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์œ„์น˜์— ์žˆ์œผ๋ฉฐ, ํ•ญ์ƒ ๊ทธ๋ž˜์™”์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์˜์—… ๋ฐ ์„œ๋น„์Šค ์ œํ’ˆ, ํ•ต์‹ฌ ์ œํ’ˆ์€ ๋ฌผ๋ก  Slack๊ณผ ๊ฐ™์€ ๋‹ค๋ฅธ ์ œํ’ˆ๋“ค๊นŒ์ง€ ํฌํ•จํ•ด์„œ ์ด๋“ค์—๊ฒŒ ๋งค์šฐ ์ ํ•ฉํ•œ ์ œํ’ˆ๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ˜„์žฌ ์ง์› ์ˆ˜ 0-200๋ช… ๊ทœ๋ชจ์˜ ์ค‘์†Œ๊ธฐ์—… ์‚ฌ์—…์€ ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ๊ฐ•๋ ฅํ•œ ์ƒํƒœ์ž…๋‹ˆ๋‹ค.

์ด๋Ÿฐ ํ˜„์ƒ์ด ๋‚˜ํƒ€๋‚˜๋Š” ์ด์œ  ์ค‘ ํ•˜๋‚˜๋Š” AI๊ฐ€ ๋ชจ๋“  ๊ธฐ์—…๊ฐ€๋ฅผ ์Šˆํผ ๊ธฐ์—…๊ฐ€๋กœ ๋งŒ๋“ค์–ด์ฃผ๊ณ , AI๊ฐ€ ๋ชจ๋“  ์ค‘์†Œ๊ธฐ์—…์„ ์ค‘๊ฒฌ๊ธฐ์—…์ฒ˜๋Ÿผ ๋ณด์ด๊ฒŒ ๋งŒ๋“ค์–ด์ฃผ๊ธฐ ๋•Œ๋ฌธ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ฐ‘์ž๊ธฐ 0-200๋ช… ๊ทœ๋ชจ ๊ตฌ๊ฐ„์—์„œ ๋‹ค์Œ ๋‹จ๊ณ„์ธ 200-2,000๋ช… ๋˜๋Š” 200-3,000๋ช… ์ง์› ๊ทœ๋ชจ ๊ตฌ๊ฐ„์œผ๋กœ ์ด๋™ํ•˜๊ฒŒ ๋˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋น„์ฆˆ๋‹ˆ์Šค ์„ธ๊ณ„์˜ ๋‹ค์Œ ๋‹จ๊ณ„๋กœ ๋„˜์–ด๊ฐ€๋ฉด, ์ด๋“ค์€ ์„ฑ์žฅํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๊ณ  ์‹ค์งˆ์ ์ธ ๋งค์ถœ์„ ์˜ฌ๋ฆฌ๋ฉฐ ์ง„์งœ ์‹œ์Šคํ…œ์ด ํ•„์š”ํ•œ ๊ธฐ์—…๋“ค์ž…๋‹ˆ๋‹ค. ์ง„์งœ ํšŒ์‚ฌ์ฒ˜๋Ÿผ ๋ณด์ด์ฃ . ์ง์›์ด ์ˆ˜์‹ญ ๋ช…์ด ์•„๋‹ˆ๋ผ ์ˆ˜๋ฐฑ ๋ช…์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ๋Š” ์ˆ˜์ฒœ ๋ช…์˜ ์ง์›์„ ๋‘” ๊ณณ๋„ ์žˆ๊ณ ์š”.

์ด๋Ÿฐ ํšŒ์‚ฌ๋“ค๋„ ์ง„์งœ ์†Œํ”„ํŠธ์›จ์–ด๊ฐ€ ํ•„์š”ํ•˜์ง€๋งŒ, CIO๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค. DIY ์—ญ๋Ÿ‰๋„ ์—†์–ด์š”. ์‚ฌ์ „ ํŒจํ‚ค์ง•๋œ ์†Œํ”„ํŠธ์›จ์–ด๊ฐ€ ํ•„์š”ํ•˜๊ณ , ํ•˜์ดํผ์Šค์ผ€์ผ๋Ÿฌ๋‚˜ ๋Œ€๊ทœ๋ชจ SI ์—…์ฒด๋“ค๊ณผ ๊ฑฐ๋ž˜ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์™€ ๊ฑฐ๋ž˜ํ•˜์ฃ . ์šฐ๋ฆฌ๊ฐ€ ๊ทธ๋“ค์˜ ํ•˜์ดํผ์Šค์ผ€์ผ๋Ÿฌ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๊ทธ๋“ค์˜ ์†Œํ”„ํŠธ์›จ์–ด ํ•˜์ดํผ์Šค์ผ€์ผ๋Ÿฌ์˜ˆ์š”.

์šฐ๋ฆฌ๋Š”... ์ด๋“ค์ด ์šฐ๋ฆฌ๋ฅผ ๋ฐ”๋ผ๋ณด๋Š” ์‹œ๊ฐ์€ ๋งˆ์น˜ ๋Œ€๊ธฐ์—…์ด ๋ชจ๋“  ์˜ต์…˜์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๊ณ  ์—ฌ๊ธฐ๋Š” ๊ฒƒ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Ÿฐ ํšŒ์‚ฌ๋“ค์€ ๋ชจ๋“  ์˜ต์…˜์„ ๊ฐ€์ง€๊ณ  ์žˆ์ง€ ์•Š์•„์š”. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ์‹œ์žฅ์˜ ๊ฑฐ๋Œ€ํ•œ ์„ธ๊ทธ๋จผํŠธ์ž…๋‹ˆ๋‹ค. ์‹œ์žฅ์˜ ๋‹ค์Œ ๋ถ€๋ถ„์€ ์ „ํ†ต์ ์œผ๋กœ ์ผ๋ฐ˜ ๊ธฐ์—… ์‹œ์žฅ ๋˜๋Š” ์ค‘๊ฒฌ๊ธฐ์—… ์‹œ์žฅ์˜ ์ƒ์œ„ ๋ถ€๋ฌธ์ด๋ผ๊ณ  ๋ถˆ๋ฆฌ๋Š” ์˜์—ญ์œผ๋กœ, ์ง์› ์ˆ˜๊ฐ€ ๋ช‡ ์ฒœ ๋ช…์—์„œ 5,000๋ช… ๋˜๋Š” 6,000๋ช… ์ •๋„์ธ ๊ธฐ์—…๋“ค์ž…๋‹ˆ๋‹ค. ์ด ๋ถ€๋ฌธ ์—ญ์‹œ ๋งค์šฐ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ์‚ฌ์—… ์˜์—ญ์ž…๋‹ˆ๋‹ค.

์™œ ๊ทธ๋Ÿฐ์ง€๋Š” ์ •ํ™•ํžˆ ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์—†์ง€๋งŒ, ์šฐ๋ฆฌ๊ฐ€ ๋ชฉ๊ฒฉํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์€ - ๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตฌ์—˜๊ณผ ์ €๋Š” ๊ฑฐ์˜ ๋งค์ผ ์ด์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๋Š”๋ฐ - SMB ์‚ฌ์—…๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ด ์ค‘๊ฒฌ๊ธฐ์—…๊ณผ ์ผ๋ฐ˜ ๊ธฐ์—… ์‹œ์žฅ์ด ์—„์ฒญ๋‚˜๊ฒŒ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋Œ€ํ˜• SI(์‹œ์Šคํ…œ ํ†ตํ•ฉ์—…์ฒด)๋ฅผ ์šด์˜ํ•˜๋Š” ์ œ ์ง€์ธ๋“ค๊ณผ ์ด์•ผ๊ธฐํ•  ๋•Œ, ์ €๋Š” ๊ทธ๋“ค์—๊ฒŒ ์‚ฌ์—…์„ ๋‹ค์šด์ŠคํŠธ๋ฆผ์œผ๋กœ ํ™•์žฅํ•ด์„œ ์ง์› ์ˆ˜๊ฐ€ ํ•œ ์ž๋ฆฟ์ˆ˜ ์ฒœ ๋ช…๋Œ€์ธ ๊ธฐ์—…๋“ค, ์ฆ‰ 1,000๋ช…์—์„œ 10,000๋ช… ๊ทœ๋ชจ์˜ ๊ธฐ์—…๋“ค์„ ์„œ๋น„์Šคํ•˜๋„๋ก ๊ถŒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์Œ ์„ธ๊ทธ๋จผํŠธ, ์ฆ‰ ์„ธ๊ทธ๋จผํŠธ 4๋กœ ๋„˜์–ด๊ฐ€๋ฉด ๊ฐ‘์ž๊ธฐ ์ƒํ™ฉ์ด ๋‹ฌ๋ผ์ง‘๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์„œ๋Š” ๋Œ€๊ธฐ์—…๋“ค, ํฌ์ถ˜ 100, 200, ํฌ์ถ˜ 500๋Œ€ ๊ธฐ์—…๋“ค์„ ๋งŒ๋‚˜๊ฒŒ ๋˜๋Š”๋ฐ, ์ด๋“ค์€ ์ˆ˜๋งŒ ๋ช…์˜ ์ง์›์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๊ณ  ๋” ๋งŽ์€ ์„ ํƒ๊ถŒ๊ณผ ๋” ํฐ ์˜ˆ์‚ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฐ ๊ณ ๊ฐ์‚ฌ์™€ ๊ณ„์•ฝ์„ ์„ฑ์‚ฌ์‹œํ‚ค๋ฉด ์ •๋ง ํฅ๋ฏธ์ง„์ง„ํ•ฉ๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๋Œ€๊ทœ๋ชจ ๊ฑฐ๋ž˜๋กœ ์ด์–ด์ง€๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .

ํ•˜์ง€๋งŒ ์ด๋“ค์€ ํ˜„์žฌ ๋งŽ์€ ๋ณ€ํ™”๋ฅผ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์–‘ํ•œ ๊ธฐ์ˆ ๋“ค์— ๋Œ€ํ•œ ์ œ์•ˆ์„ ๋งŽ์ด ๋ฐ›๊ณ  ์žˆ๊ฑฐ๋“ ์š”. ๊ทธ๋Ÿฐ๋ฐ ๊ทธ ์ค‘ ์ƒ๋‹น์ˆ˜๋Š” ํ—ˆ์ƒ์— ๊ฐ€๊น์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์„ธ๊ทธ๋จผํŠธ 4์—์„œ๋Š” ๋ชจ๋“  ๊ฒƒ์ด ๋‚˜๋ฆ„๋Œ€๋กœ์˜ ๋ฐฉ์‹์œผ๋กœ ์ „๊ฐœ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์„ธ๊ทธ๋จผํŠธ 5๋Š” ์ •๋ถ€ ๋ถ€๋ฌธ์ž…๋‹ˆ๋‹ค. ์ง€๋‚œ 6๊ฐœ์›” ๋™์•ˆ ์ •๋ถ€๊ฐ€ ๊ทธ ๋ˆ„๊ตฌ๋„ ๊ฒฝํ—˜ํ•ด๋ณธ ์  ์—†๋Š” ์ƒํ™ฉ์„ ๊ฒช๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์šฐ๋ฆฌ ๋ชจ๋‘ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ ๋ชจ๋‘ DOGE ํ˜๋ช…์„ ์ดํ•ดํ•˜๊ณ  ์žˆ์œผ๋ฉฐ ์ด๋ฅผ ๋ฉด๋ฐ€ํžˆ ์ง€์ผœ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ง€๊ธˆ ์ •๋ถ€๊ฐ€ ๋ฒ—์–ด๋‚˜๊ณ  ์žˆ๋Š” ์ƒํ™ฉ์ด๋ฉฐ, ํ†ตํ™”์—์„œ ์–ธ๊ธ‰ํ•œ Army ๊ฑฐ๋ž˜์ฒ˜๋Ÿผ ๋‹ค์‹œ ์กฐ๋‹ฌ์„ ์‹œ์ž‘ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๊ทธ๋ฆฌ๊ณ  Segment 6๋Š” ์‹ค์ œ๋กœ ISV๋“ค์ž…๋‹ˆ๋‹ค. ๋ชจ๋“  ISV์™€ ์ƒํƒœ๊ณ„ ์—ญ์‹œ ๊ฑฐ๋Œ€ํ•œ ๋ณ€ํ™”๋ฅผ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ์•ฑ ์ต์Šค์ฒด์ธ์ง€์—์„œ ๋ณด๊ณ  ์žˆ์ง€๋งŒ, ์•„๋งˆ๋„ ์šฐ๋ฆฌ๊ฐ€ ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ํ™œ๋ฐœํ•œ ์ƒํƒœ๊ณ„๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฐ”๋กœ Slack์ž…๋‹ˆ๋‹ค. Slack์—์„œ ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š”์ง€ ๋ณด์ง€ ๋ชปํ•˜์…จ๋‹ค๋ฉด, ์ด๋Š” ๋‹จ์ˆœํžˆ ์ƒํƒœ๊ณ„๋งŒ์˜ ๋ฌธ์ œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. OpenAI๋ถ€ํ„ฐ Anthropic๊นŒ์ง€ ๋ชจ๋“  ์ฐจ์„ธ๋Œ€ AI ๊ธฐ์—…๋“ค์ด Slack์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ์ด๋ฅผ ์šด์˜ ์‹œ์Šคํ…œ์ด์ž ํ”Œ๋žซํผ์œผ๋กœ ํ™œ์šฉํ•ด์„œ ํšŒ์‚ฌ๋ฅผ ์šด์˜ํ•˜๋Š” ๋ชจ์Šต์ด ์ •๋ง ๋†€๋ž์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ๋ชจ๋“  ํ•ต์‹ฌ ์ œํ’ˆ๋“ค์„ Slack์œผ๋กœ ๊ฐ€์ ธ์™€์„œ ๋ชจ๋“  ๊ฒƒ์ด Slack ์šฐ์„ ์ด ๋˜๋„๋ก ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์Šคํฌ๋ฆฝํŠธ์—์„œ ์‚ฌ์šฉํ•œ ์šฉ์–ด์ธ๋ฐ, Sales Cloud์™€ Service Cloud, ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ์˜ ๋ชจ๋“  ์ œํ’ˆ๋“ค, ์‹ฌ์ง€์–ด ์ƒˆ๋กœ์šด ITSM ์ œํ’ˆ๊นŒ์ง€๋„ Slack์—์„œ ๋จผ์ € ์‹œ์ž‘ํ•œ ๋‹ค์Œ ํ™•์žฅํ•ด ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ๊ฒŒ ๋œ๋‹ค๋Š” ๊ฐœ๋…์ž…๋‹ˆ๋‹ค. ์ด๋Š” ๋งค์šฐ ํฅ๋ฏธ์ง„์ง„ํ•œ ์ผ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋ฉฐ, ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์ด Dreamforce์—์„œ ๊ณต๊ฐœ๋  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๋Œ€๋ถ€๋ถ„์ด 10์›” ๋ฆด๋ฆฌ์Šค์—์„œ ์ถœ์‹œ๋ฉ๋‹ˆ๋‹ค. Miguel, ์ œ๊ฐ€ ๋งํ•˜๊ณ  ์žˆ๋Š” ๋‚ด์šฉ์— ๋Œ€ํ•ด ๋ณด์ถฉ ์„ค๋ช…ํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?
Miguel Milano: President & Chief Revenue Officer Yes. Well, Kirk, you asked Marc's favorite question. So thank you for that. But listen, we are adding a lot of capacity to our business, AE capacity. At the end of Q2, we had added 20% more AEs than we did last year. Obviously, it takes 6 to 18 months for those AEs to ramp. On the low end of the market, actually, they ramp faster. But we have a man that is grow what is growing. And today, we see that the low end of the market and the mid-market is growing significantly. And it's growing significantly for 2 reasons. One is these customers want to become agentic enterprises. And they don't have chief digital officers, they don't have CTOs, they don't have the complexity. They need a trusted partner where they bring the data, they bring the AI, embedding the applications, and they're buying faster than anything we've seen. We also made some organizational changes. We brought the old Salesforce model back. We brought people to hubs. We hire faster, we enable faster. The second reason it's growing a lot is because AI is creating more small and medium companies. So that opportunity is huge and that's why we're investing significantly. We're investing significantly more in the mid and low end of the market. We're investing in the high end of the market. We're also growing double-digit in capacity in the high end of the market. But by the way, there are many other areas where we are investing and that we are seeing are having already impact in accelerating bookings. I see the pipeline into H2. Pipeline is growing in the high teens. And for big deals, it's actually approaching 20% growth. That's a really good sign. We haven't seen that kind of pipeline in a long time. The agentic enterprise is really the next incredible investment cycle. And I think we are, as we've discussed here, we have the right solver infrastructure to monetize this massive opportunity. Our innovation keeps giving us, so thank you, Srini; thank you, Steve, I mean this is an embarrassment of riches. When you look at the products that we're going to release in Q3: Agentforce Voice, Tableau Next, Marketing Cloud Next just released recently. We just certified Agentforce and Data Cloud for government. That's going to be a monster opportunity for us. Life science cloud, we are killing Viva in many other -- in their turf. ITSM, Mark alluded to it, new agent fabric, partner cloud. All that is more products for our increased capacity to sell. And I'm not even including Informatica. And new packaging, new pricing to monetize and make it simpler for customers to absorb this amazing innovation. And as Marc and Robin and Srini said earlier, we have more and more agent force and data cloud customers. They bring shorter sales cycles. It's create and close. We've closed 40% of the ACV that we closed in Q2, just came from create and close, short call cycles on Data Cloud and Agentforce to existing customers. So these are tangible examples of what we are doing now to accelerate the growth. And obviously, the low end of the market is great, but we are seeing growth everywhere.**Miguel Milano:** ๋„ค, Kirk๋‹˜์ด Marc์ด ๊ฐ€์žฅ ์ข‹์•„ํ•˜๋Š” ์งˆ๋ฌธ์„ ํ•ด์ฃผ์…จ๋„ค์š”. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ํ˜„์žฌ ๋น„์ฆˆ๋‹ˆ์Šค์— ๋งŽ์€ ์—ญ๋Ÿ‰์„ ์ถ”๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ AE(Account Executive) ์—ญ๋Ÿ‰ ๋ง์ด์ฃ . 2๋ถ„๊ธฐ ๋ง ๊ธฐ์ค€์œผ๋กœ ์ž‘๋…„ ๋Œ€๋น„ 20% ๋” ๋งŽ์€ AE๋ฅผ ์ถ”๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ด๋“ค AE๊ฐ€ ์™„์ „ํžˆ ์—ญ๋Ÿ‰์„ ๋ฐœํœ˜ํ•˜๊ธฐ๊นŒ์ง€๋Š” 6๊ฐœ์›”์—์„œ 18๊ฐœ์›”์ด ๊ฑธ๋ฆฝ๋‹ˆ๋‹ค. ๋กœ์šฐ์—”๋“œ ์‹œ์žฅ์—์„œ๋Š” ์‹ค์ œ๋กœ ๋” ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ์—๊ฒŒ๋Š” ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ์‹œ์žฅ์ด ์žˆ์Šต๋‹ˆ๋‹ค.

ํ˜„์žฌ ๋กœ์šฐ์—”๋“œ ์‹œ์žฅ๊ณผ ์ค‘๊ฐ„ ์‹œ์žฅ์ด ์ƒ๋‹นํžˆ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์„ฑ์žฅ์—๋Š” ๋‘ ๊ฐ€์ง€ ์ด์œ ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ ๋ฒˆ์งธ๋Š” ์ด๋“ค ๊ณ ๊ฐ์ด ์—์ด์ „ํ‹ฑ ๊ธฐ์—…(agentic enterprises)์ด ๋˜๊ณ ์ž ํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋“ค์€ ์ตœ๊ณ ๋””์ง€ํ„ธ์ฑ…์ž„์ž(CDO)๋‚˜ ์ตœ๊ณ ๊ธฐ์ˆ ์ฑ…์ž„์ž(CTO)๊ฐ€ ์—†๊ณ , ๋ณต์žก์„ฑ๋„ ์—†์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ๋“ค์€ ๋ฐ์ดํ„ฐ์™€ AI๋ฅผ ๊ฐ€์ ธ์™€์„œ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์— ์ž„๋ฒ ๋”ฉํ•  ์ˆ˜ ์žˆ๋Š” ์‹ ๋ขฐํ•  ๋งŒํ•œ ํŒŒํŠธ๋„ˆ๊ฐ€ ํ•„์š”ํ•˜๋ฉฐ, ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ๋น ๋ฅธ ์†๋„๋กœ ๊ตฌ๋งคํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์กฐ์ง ๋ณ€ํ™”๋„ ๋‹จํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์กด ์„ธ์ผ์ฆˆํฌ์Šค ๋ชจ๋ธ์„ ๋‹ค์‹œ ๋„์ž…ํ•˜๊ณ , ์ง์›๋“ค์„ ํ—ˆ๋ธŒ๋กœ ๋ชจ์•˜์Šต๋‹ˆ๋‹ค. ๋” ๋น ๋ฅด๊ฒŒ ์ฑ„์šฉํ•˜๊ณ , ๋” ๋น ๋ฅด๊ฒŒ ์—ญ๋Ÿ‰์„ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ๋กœ ์„ฑ์žฅํ•˜๋Š” ์ด์œ ๋Š” AI๊ฐ€ ๋” ๋งŽ์€ ์ค‘์†Œ๊ธฐ์—…์„ ์ฐฝ์ถœํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ทธ ๊ธฐํšŒ๊ฐ€ ์—„์ฒญ๋‚˜๊ณ , ์ด๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ๋Œ€ํญ ํˆฌ์žํ•˜๋Š” ์ด์œ ์ž…๋‹ˆ๋‹ค. ์ค‘์ €๊ฐ€ ์‹œ์žฅ์— ํ›จ์”ฌ ๋” ๋งŽ์ด ํˆฌ์žํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ€ ์‹œ์žฅ์—๋„ ํˆฌ์žํ•˜๊ณ  ์žˆ๊ณ ์š”. ๊ณ ๊ฐ€ ์‹œ์žฅ์—์„œ๋„ ์—ญ๋Ÿ‰์„ ๋‘ ์ž๋ฆฟ์ˆ˜๋กœ ๋Š˜๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ €ํฌ๊ฐ€ ํˆฌ์žํ•˜๊ณ  ์žˆ๋Š” ๋‹ค๋ฅธ ๋งŽ์€ ์˜์—ญ๋“ค์ด ์žˆ๊ณ , ์ด๋ฏธ ์˜ˆ์•ฝ ๊ฐ€์†ํ™”์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜๋ฐ˜๊ธฐ ํŒŒ์ดํ”„๋ผ์ธ์„ ๋ณด๋ฉด 10%๋Œ€ ํ›„๋ฐ˜์˜ ์„ฑ์žฅ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋Œ€ํ˜• ๊ฑฐ๋ž˜์˜ ๊ฒฝ์šฐ ์‹ค์ œ๋กœ 20% ์„ฑ์žฅ์— ๊ทผ์ ‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ •๋ง ์ข‹์€ ์‹ ํ˜ธ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฐ ์ˆ˜์ค€์˜ ํŒŒ์ดํ”„๋ผ์ธ์€ ์˜ค๋žซ๋™์•ˆ ๋ณด์ง€ ๋ชปํ–ˆ๋˜ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ(agentic enterprise)๋Š” ์ •๋ง๋กœ ๋‹ค์Œ ๋ฒˆ์˜ ๋†€๋ผ์šด ํˆฌ์ž ์‚ฌ์ดํด์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—ฌ๊ธฐ์„œ ๋…ผ์˜ํ•œ ๋ฐ”์™€ ๊ฐ™์ด, ์ €ํฌ๋Š” ์ด ๊ฑฐ๋Œ€ํ•œ ๊ธฐํšŒ๋ฅผ ์ˆ˜์ตํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ์˜ฌ๋ฐ”๋ฅธ ์†”๋ฒ„ ์ธํ”„๋ผ๋ฅผ ๊ฐ–์ถ”๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ์˜ ํ˜์‹ ์€ ๊ณ„์†ํ•ด์„œ ์„ฑ๊ณผ๋ฅผ ๊ฐ€์ ธ๋‹ค์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์Šค๋ฆฌ๋‹ˆ, ์Šคํ‹ฐ๋ธŒ, ์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ •๋ง ํ’์š”๋กœ์šด ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค.

3๋ถ„๊ธฐ์— ์ถœ์‹œํ•  ์ œํ’ˆ๋“ค์„ ๋ณด๋ฉด ์—์ด์ „ํŠธํฌ์Šค ๋ณด์ด์Šค(Agentforce Voice), ํƒœ๋ธ”๋กœ ๋„ฅ์ŠคํŠธ(Tableau Next), ๊ทธ๋ฆฌ๊ณ  ์ตœ๊ทผ์— ์ถœ์‹œ๋œ ๋งˆ์ผ€ํŒ… ํด๋ผ์šฐ๋“œ ๋„ฅ์ŠคํŠธ(Marketing Cloud Next)๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๋ฐฉ๊ธˆ Agentforce์™€ Data Cloud๋ฅผ ์ •๋ถ€ ๋ถ€๋ฌธ์—์„œ ์ธ์ฆ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ €ํฌ์—๊ฒŒ ์—„์ฒญ๋‚œ ๊ธฐํšŒ๊ฐ€ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. Life Science Cloud์—์„œ๋Š” Viva๋ฅผ ๊ทธ๋“ค์˜ ์˜์—ญ์—์„œ ์••๋„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ITSM, Mark์ด ์–ธ๊ธ‰ํ•œ ์ƒˆ๋กœ์šด ์—์ด์ „ํŠธ ํŒจ๋ธŒ๋ฆญ, ํŒŒํŠธ๋„ˆ ํด๋ผ์šฐ๋“œ๊นŒ์ง€ ๋ชจ๋‘ ์ €ํฌ์˜ ์ฆ๊ฐ€๋œ ํŒ๋งค ์—ญ๋Ÿ‰์„ ์œ„ํ•œ ๋” ๋งŽ์€ ์ œํ’ˆ๋“ค์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—ฌ๊ธฐ์— Informatica๋Š” ํฌํ•จํ•˜์ง€๋„ ์•Š์•˜์Šต๋‹ˆ๋‹ค.

์ƒˆ๋กœ์šด ํŒจํ‚ค์ง•๊ณผ ์ƒˆ๋กœ์šด ๊ฐ€๊ฒฉ ์ •์ฑ…์„ ํ†ตํ•ด ์ˆ˜์ต์„ ์ฐฝ์ถœํ•˜๊ณ  ๊ณ ๊ฐ๋“ค์ด ์ด ๋†€๋ผ์šด ํ˜์‹ ์„ ๋” ์‰ฝ๊ฒŒ ๋ฐ›์•„๋“ค์ผ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Marc๊ณผ Robin, ๊ทธ๋ฆฌ๊ณ  Srini๊ฐ€ ์•ž์„œ ๋งํ–ˆ๋“ฏ์ด, ์ €ํฌ๋Š” ์ ์  ๋” ๋งŽ์€ Agentforce์™€ Data Cloud ๊ณ ๊ฐ์„ ํ™•๋ณดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์€ ๋” ์งง์€ ์˜์—… ์‚ฌ์ดํด์„ ๊ฐ€์ ธ๋‹ค์ค๋‹ˆ๋‹ค. ๋ฐ”๋กœ ์ƒ์„ฑํ•˜๊ณ  ์„ฑ์‚ฌ์‹œํ‚ค๋Š” ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค.

2๋ถ„๊ธฐ์— ์„ฑ์‚ฌ์‹œํ‚จ ACV์˜ 40%๊ฐ€ ๊ธฐ์กด ๊ณ ๊ฐ๋“ค์— ๋Œ€ํ•œ Data Cloud์™€ Agentforce์˜ ์งง์€ ์˜์—… ์‚ฌ์ดํด, ์ฆ‰ ์ƒ์„ฑ ํ›„ ์ฆ‰์‹œ ์„ฑ์‚ฌ๋˜๋Š” ๋ฐฉ์‹์—์„œ ๋‚˜์™”์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฒƒ๋“ค์ด ํ˜„์žฌ ์„ฑ์žฅ์„ ๊ฐ€์†ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ์šฐ๋ฆฌ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ๊ตฌ์ฒด์ ์ธ ์‚ฌ๋ก€๋“ค์ž…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ €๊ฐ€ ์‹œ์žฅ์ด ์ข‹๊ธด ํ•˜์ง€๋งŒ, ๋ชจ๋“  ์˜์—ญ์—์„œ ์„ฑ์žฅ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Operator: Your next question will come from Mark Murphy with JPMorgan.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ JPMorgan์˜ Mark Murphy๋‹˜๊ป˜์„œ ํ•ด์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Mark Murphy: JPMorgan Chase & Co, Research Division Marc, we've heard software companies say that they have held their head count flat in their support organizations. We haven't heard anyone saying that they reduced head count by close to 40% there like you have. I'm curious, what do you think is holding other software companies back from seeing that kind of breakthrough? And then as you repurpose those sales roles in -- excuse me, the support roles more into sales roles, what type of firepower do you see that giving you to try to drive some of the incremental top line growth that you referred to about 90 days ago?**Mark Murphy:** ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ๋“ค์ด ์ง€์› ์กฐ์ง์˜ ์ธ๋ ฅ์„ ๋™๊ฒฐํ–ˆ๋‹ค๋Š” ์–˜๊ธฐ๋Š” ๋“ค์—ˆ์ง€๋งŒ, ๊ท€ํ•˜์ฒ˜๋Ÿผ ๊ฑฐ์˜ 40% ๊ฐ€๊นŒ์ด ์ธ๋ ฅ์„ ์ค„์˜€๋‹ค๋Š” ํšŒ์‚ฌ๋Š” ์•„์ง ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ๋“ค์ด ์ด๋Ÿฐ ํš๊ธฐ์ ์ธ ์„ฑ๊ณผ๋ฅผ ๋ณด์ง€ ๋ชปํ•˜๋Š” ์ด์œ ๊ฐ€ ๋ฌด์—‡์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง€์› ์—ญํ• ์„ ์˜์—… ์—ญํ• ๋กœ ์žฌ๋ฐฐ์น˜ํ•˜๋ฉด์„œ, 90์ผ ์ „์— ์–ธ๊ธ‰ํ•˜์…จ๋˜ ์ถ”๊ฐ€์ ์ธ ๋งค์ถœ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•˜๋Š” ๋ฐ ์–ด๋А ์ •๋„์˜ ์ถ”์ง„๋ ฅ์„ ์–ป์„ ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ณด์‹œ๋Š”์ง€์š”?
Marc Benioff: Co-Founder, Chairman & CEO Mark, it's a great question, and let me just say this number one. In our industry, people always overestimate what you can do in a year and underestimate what we can do in a decade. And it's hard for everybody to get their head around what's possible. We're sitting up here at the top of Salesforce Tower and looking at Mount Diablo. But if you were at Telegraph Hill and you're at Mama's Restaurant right now, you'd still be in San Francisco, but you wouldn't be able to see Mount Diablo. Maybe we just have a little more clarity from where we sit. But we can see crystal clear that Salesforce has the opportunity to do exactly what you're saying, which is to reduce everybody's support cost to make everyone's sales organization a lot more productive to make everyone's marketing have a much higher ROI to make every field service technician, a super man or super woman and to make every Slack user far more empowered in their organization than ever before, and I could go on and on and on. And why others are not doing this yet is I think there's -- maybe it's threefold. One is timing, like I'm saying. Two, it could just be there's a lot of nonsense, kind of to Kash's point, which I think Kash said it really well, which is like there are very smart people in our industry and other executives who are saying absolute nonsense. And I don't understand why they're saying this nonsense. Maybe it's just to create a certain level of FUD in the market. But I think it's inappropriate at this point and what it's done for the whole enterprise software industry, I think, is crazy. And I would say the third thing is fear. Because I think with fear, all of a sudden, as soon as you start to say, "I'm going to make some dramatic change," but let me make one thing crystal clear, which is that the agentic enterprise, unlike every other kind of technology value proposition that we've kind of profitized for the last 26 years, the one big difference is not only is it a radical technology transformation, as I articulated, humans and agents working together. It's also a radically different organizational transformation involving what the structure of your company looks like. And you probably saw that we just put out a press release that we're restructuring our company. And everyone is like saying to me, why are you doing that? What are you doing about this? What are you doing about that? You're making this change. Yes, we're taking out poor performers; we do that every year. But we're doing something else that's much more important we're becoming an agentic enterprise. We realize that the opportunity at hand for us and for everyone and for everyone on this call is to build a radically new kind of company, a more profitable company, a higher revenue company, a company with better performing marketing programs, more productive employees, much more augmented customer opportunities and employee opportunities. This idea that we're going to radically impact and change how companies are shaped and operate, we're not just going to build the software, it's the software and it's the structure. I've been on the road for 8 weeks and I'm just back after meeting with hundreds of customers, primarily in Europe. And in each and every single one, it's a complex transformation, not just from the software side but also from the human management, what we call change management side. I'm sure you're all familiar with the term change management. And so I'll just tell you like I was with one of our customers that I love, which is Adecco, which is this incredible recruiting company. And they're -- I'm sitting with the CEO and they're in France, Miguel is with me and we're having a great conversation, and the CIO is from Switzerland, and we're all sitting there and the -- each person is from a different part of Europe, and we're having a very robust conversation. But they're rebuilding their whole business model, they're technology model, they're rebuilding their whole company around this idea. In another case, we then drove to Schneider, who's been a customer of ours for like, I think, 20 years. And we've been -- known 3 or 4 Schneider CEOs, and I -- the new CEO, Olivier, is amazing. I had dinner with him in Dubai and now I'm seeing him again in Paris, and we're just talking about this. And I realize my job is to inspire and to energize and motivate and to fundamentally show the vision of what is possible for the future of software itself for him. And for him, it's really exciting because he not only is going to rebuild this company, but he can also rebuild the software that he builds and delivers to his customers. And then we went up to -- I got on the plane literally, I'm just recalling my trip in my head right now, up to Amsterdam to talk to some of the banks up there. And we went through this agentic enterprise vision with our Financial Services Cloud and how we've rebuilt this product and what -- and I'm with the CEO and the management team, and the CEO stops me at the end of the meeting, he goes, I just want to tell you, this has been a great 2 hours, but we took our entire Board meeting yesterday to only talk about what the potential is for agentic capability at our bank. And I think in each and every case, every company is going to go through this dramatic transformation. Now there will be vendors that lay out what they think is the future. And they could say, "Well, we're going to give you this large language model in your" -- I'm not going to go through the specific different models. But at the productivity level. Or we're going to give you just a large language model, or we're going to do this for you. But I haven't found anyone other than Salesforce. And I will say maybe there's a couple of other peers of ours who then can come in at scale, but I think we're the only one who's rebuilt every single one of our product line because I am super passionate that all of our products need to change and all of our customers need to adopt this and that we are going to do it through a whole different kind of business strategy. And this is just a moment where if you can't feel or see what's about to happen, it is incredible. And it's not just about some kind of foundation model is now officially taking over every enterprise, because I've been to every customer on planet earth, I haven't seen that. But what I have seen is that, like in my own company, if you haven't seen it, come over, I'm going to show to you myself, that you can do things in a company that you could not do before, and it's all possible. And you can do a lot of things. But one last thing, you cannot do everything. And folks that think that you can do everything or that this AGI is this and now AGI is getting recast, AGI. AGI used to be -- AGI is, let's say, the AI that basically is able to reinvent itself and build new models on its own. Okay? So anyone who says, now, well, AGI is just a version of a model that can now not only code but then refactor software. It's not -- everyone is trying to recast AGI because of a lot of aggressive comments about AGI from a few years ago. So let's just come back here, it's now being recast as super intelligence, the reality is you can -- you see these large language models are actually hitting the upper limits of their existence. They are themselves finite data sets built on the Internet built on finite set of algorithms, and we can see what those are and what they are not. There's no question about that. okay? But that idea that they're valuable, yes, you can use them, coupled with enterprise software to do some incredible things.**Marc Benioff:** ์šฐ๋ฆฌ ์—…๊ณ„์—์„œ๋Š” ์‚ฌ๋žŒ๋“ค์ด ํ•ญ์ƒ 1๋…„ ์•ˆ์— ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์€ ๊ณผ๋Œ€ํ‰๊ฐ€ํ•˜๊ณ , 10๋…„ ๋™์•ˆ ์šฐ๋ฆฌ๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์€ ๊ณผ์†Œํ‰๊ฐ€ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ชจ๋“  ์‚ฌ๋žŒ์ด ๋ฌด์—‡์ด ๊ฐ€๋Šฅํ•œ์ง€ ์ดํ•ดํ•˜๊ธฐ๋Š” ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ง€๊ธˆ ์„ธ์ผ์ฆˆํฌ์Šค ํƒ€์›Œ ๊ผญ๋Œ€๊ธฐ์— ์•‰์•„์„œ ๋””์•„๋ธ”๋กœ ์‚ฐ์„ ๋ฐ”๋ผ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋งŒ์•ฝ ์—ฌ๋Ÿฌ๋ถ„์ด ํ…”๋ ˆ๊ทธ๋ž˜ํ”„ ํž์— ์žˆ๊ณ  ์ง€๊ธˆ ๋งˆ๋งˆ์Šค ๋ ˆ์Šคํ† ๋ž‘์— ์žˆ๋‹ค๋ฉด, ์—ฌ์ „ํžˆ ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”์— ์žˆ์ง€๋งŒ ๋””์•„๋ธ”๋กœ ์‚ฐ์€ ๋ณผ ์ˆ˜ ์—†์„ ๊ฒ๋‹ˆ๋‹ค. ์•„๋งˆ๋„ ์šฐ๋ฆฌ๊ฐ€ ์•‰์•„ ์žˆ๋Š” ์œ„์น˜์—์„œ ์กฐ๊ธˆ ๋” ๋ช…ํ™•ํ•˜๊ฒŒ ๋ณผ ์ˆ˜ ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์„ธ์ผ์ฆˆํฌ์Šค๊ฐ€ ๋ง์”€ํ•˜์‹  ๊ฒƒ์„ ์ •ํ™•ํžˆ ์‹คํ–‰ํ•  ๊ธฐํšŒ๊ฐ€ ์žˆ๋‹ค๋Š” ๊ฒƒ์€ ๋ช…ํ™•ํ•˜๊ฒŒ ๋ณด์ž…๋‹ˆ๋‹ค. ์ฆ‰, ๋ชจ๋“  ์‚ฌ๋žŒ์˜ ์ง€์› ๋น„์šฉ์„ ์ค„์ด๊ณ , ๋ชจ๋“  ์˜์—… ์กฐ์ง์˜ ์ƒ์‚ฐ์„ฑ์„ ํฌ๊ฒŒ ๋†’์ด๋ฉฐ, ๋ชจ๋“  ๋งˆ์ผ€ํŒ…์˜ ROI๋ฅผ ํ›จ์”ฌ ๋” ๋†’์ด๊ณ , ๋ชจ๋“  ํ˜„์žฅ ์„œ๋น„์Šค ๊ธฐ์ˆ ์ž๋ฅผ ์Šˆํผ๋งจ์ด๋‚˜ ์Šˆํผ์šฐ๋จผ์œผ๋กœ ๋งŒ๋“ค๊ณ , ๋ชจ๋“  Slack ์‚ฌ์šฉ์ž๊ฐ€ ์กฐ์ง ๋‚ด์—์„œ ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ๋” ๋งŽ์€ ๊ถŒํ•œ์„ ๊ฐ–๋„๋ก ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ณ„์†ํ•ด์„œ ๋” ๋งŽ์€ ์˜ˆ๋ฅผ ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋‹ค๋ฅธ ํšŒ์‚ฌ๋“ค์ด ์•„์ง ์ด๋Ÿฐ ์ผ์„ ํ•˜์ง€ ์•Š๋Š” ์ด์œ ๋Š” ์„ธ ๊ฐ€์ง€ ์ •๋„๋กœ ์ƒ๊ฐ๋ฉ๋‹ˆ๋‹ค. ์ฒซ ๋ฒˆ์งธ๋Š” ์ œ๊ฐ€ ๋งํ•œ ๊ฒƒ์ฒ˜๋Ÿผ ํƒ€์ด๋ฐ์ž…๋‹ˆ๋‹ค. ๋‘ ๋ฒˆ์งธ๋Š” Kash๊ฐ€ ์ง€์ ํ•œ ๋Œ€๋กœ ๋ง๋„ ์•ˆ ๋˜๋Š” ์ผ๋“ค์ด ๋งŽ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. Kash๊ฐ€ ์ •๋ง ์ž˜ ํ‘œํ˜„ํ–ˆ๋Š”๋ฐ, ์šฐ๋ฆฌ ์—…๊ณ„์—๋Š” ๋งค์šฐ ๋˜‘๋˜‘ํ•œ ์‚ฌ๋žŒ๋“ค๊ณผ ๋‹ค๋ฅธ ๊ฒฝ์˜์ง„๋“ค์ด ์žˆ์ง€๋งŒ ๊ทธ๋“ค์ด ์™„์ „ํžˆ ๋ง๋„ ์•ˆ ๋˜๋Š” ์†Œ๋ฆฌ๋ฅผ ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์™œ ๊ทธ๋“ค์ด ์ด๋Ÿฐ ๋ง๋„ ์•ˆ ๋˜๋Š” ์†Œ๋ฆฌ๋ฅผ ํ•˜๋Š”์ง€ ์ดํ•ดํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ์•„๋งˆ๋„ ์‹œ์žฅ์— ์–ด๋А ์ •๋„ FUD(๊ณตํฌ, ๋ถˆํ™•์‹ค์„ฑ, ์˜์‹ฌ)๋ฅผ ์กฐ์„ฑํ•˜๋ ค๋Š” ๊ฒƒ์ผ ์ˆ˜๋„ ์žˆ๊ฒ ์ฃ . ํ•˜์ง€๋งŒ ํ˜„ ์‹œ์ ์—์„œ๋Š” ๋ถ€์ ์ ˆํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋ฉฐ, ์ „์ฒด ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด ์—…๊ณ„์— ๋ฏธ์นœ ์˜ํ–ฅ์€ ์ •๋ง ๋ง๋„ ์•ˆ ๋œ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค.

์„ธ ๋ฒˆ์งธ๋กœ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€ ๋‘๋ ค์›€์ž…๋‹ˆ๋‹ค. ๋‘๋ ค์›€ ๋•Œ๋ฌธ์— "๊ทน์ ์ธ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค์–ด๋‚ด๊ฒ ๋‹ค"๊ณ  ๋งํ•˜๊ธฐ ์‹œ์ž‘ํ•˜์ž๋งˆ์ž ๊ฐ‘์ž๊ธฐ... ํ•˜์ง€๋งŒ ํ•œ ๊ฐ€์ง€ ๋ช…ํ™•ํžˆ ํ•ด๋‘๊ณ  ์‹ถ์€ ๊ฒƒ์€, ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ(agentic enterprise)๋Š” ์ง€๋‚œ 26๋…„๊ฐ„ ์šฐ๋ฆฌ๊ฐ€ ์ˆ˜์ตํ™”ํ•ด์˜จ ๋‹ค๋ฅธ ๋ชจ๋“  ๊ธฐ์ˆ  ๊ฐ€์น˜ ์ œ์•ˆ๊ณผ๋Š” ๋‹ฌ๋ฆฌ, ํ•œ ๊ฐ€์ง€ ํฐ ์ฐจ์ด์ ์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์„ค๋ช…ํ•œ ๋ฐ”์™€ ๊ฐ™์ด ์ธ๊ฐ„๊ณผ ์—์ด์ „ํŠธ๊ฐ€ ํ•จ๊ป˜ ํ˜‘๋ ฅํ•˜๋Š” ๊ฒƒ์€ ๋‹จ์ˆœํžˆ ๊ธ‰์ง„์ ์ธ ๊ธฐ์ˆ  ๋ณ€ํ˜์ผ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๊ทธ ์ด์ƒ์˜ ์˜๋ฏธ๋ฅผ ๊ฐ–์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋˜ํ•œ ํšŒ์‚ฌ์˜ ๊ตฌ์กฐ๊ฐ€ ์–ด๋–ป๊ฒŒ ์ƒ๊ฒจ์•ผ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ๊ทผ๋ณธ์ ์œผ๋กœ ๋‹ค๋ฅธ ์กฐ์ง ๋ณ€ํ™”๋ฅผ ์ˆ˜๋ฐ˜ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์•„๋งˆ ์ €ํฌ๊ฐ€ ํšŒ์‚ฌ ๊ตฌ์กฐ์กฐ์ •์— ๋Œ€ํ•œ ๋ณด๋„์ž๋ฃŒ๋ฅผ ๋ฐฉ๊ธˆ ๋ฐœํ‘œํ•œ ๊ฒƒ์„ ๋ณด์…จ์„ ๊ฒ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ์ €์—๊ฒŒ ์™œ ๊ทธ๋Ÿฐ ์ผ์„ ํ•˜๋Š”์ง€, ์ด๊ฒƒ์— ๋Œ€ํ•ด ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€, ์ €๊ฒƒ์— ๋Œ€ํ•ด ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€, ์™œ ์ด๋Ÿฐ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š”์ง€ ๋ฌป๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋„ค, ์ €ํฌ๋Š” ์„ฑ๊ณผ๊ฐ€ ๋ถ€์ง„ํ•œ ์ง์›๋“ค์„ ๋‚ด๋ณด๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋งค๋…„ ํ•˜๋Š” ์ผ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋Š” ๊ทธ๋ณด๋‹ค ํ›จ์”ฌ ๋” ์ค‘์š”ํ•œ ๋‹ค๋ฅธ ์ผ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐ”๋กœ ์—์ด์ „ํ‹ฑ ๊ธฐ์—…(agentic enterprise)์ด ๋˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ง€๊ธˆ ์šฐ๋ฆฌ ์•ž์— ๋†“์ธ ๊ธฐํšŒ๊ฐ€ ๊ทผ๋ณธ์ ์œผ๋กœ ์ƒˆ๋กœ์šด ์ข…๋ฅ˜์˜ ํšŒ์‚ฌ๋ฅผ ๊ตฌ์ถ•ํ•˜๋Š” ๊ฒƒ์ž„์„ ๊นจ๋‹ซ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ์ˆ˜์ต์„ฑ ๋†’์€ ํšŒ์‚ฌ, ๋” ๋†’์€ ๋งค์ถœ์˜ ํšŒ์‚ฌ, ๋” ๋‚˜์€ ์„ฑ๊ณผ๋ฅผ ๋ณด์ด๋Š” ๋งˆ์ผ€ํŒ… ํ”„๋กœ๊ทธ๋žจ์„ ๊ฐ€์ง„ ํšŒ์‚ฌ, ๋” ์ƒ์‚ฐ์ ์ธ ์ง์›๋“ค, ํ›จ์”ฌ ๋” ํ–ฅ์ƒ๋œ ๊ณ ๊ฐ ๊ธฐํšŒ์™€ ์ง์› ๊ธฐํšŒ๋ฅผ ์ œ๊ณตํ•˜๋Š” ํšŒ์‚ฌ ๋ง์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๊ธฐ์—…๋“ค์ด ์–ด๋–ป๊ฒŒ ํ˜•์„ฑ๋˜๊ณ  ์šด์˜๋˜๋Š”์ง€๋ฅผ ๊ทผ๋ณธ์ ์œผ๋กœ ๋ณ€ํ™”์‹œํ‚ค๊ณ  ์˜ํ–ฅ์„ ๋ฏธ์น  ๊ฒƒ์ด๋ผ๋Š” ์ด ์•„์ด๋””์–ด๋Š”, ๋‹จ์ˆœํžˆ ์†Œํ”„ํŠธ์›จ์–ด๋งŒ ๊ตฌ์ถ•ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์†Œํ”„ํŠธ์›จ์–ด์ด๋ฉด์„œ ๋™์‹œ์— ๊ตฌ์กฐ์ธ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €๋Š” 8์ฃผ ๋™์•ˆ ์ถœ์žฅ์„ ๋‹ค๋…”๊ณ , ์ฃผ๋กœ ์œ ๋Ÿฝ์—์„œ ์ˆ˜๋ฐฑ ๋ช…์˜ ๊ณ ๊ฐ๋“ค์„ ๋งŒ๋‚˜๊ณ  ๋ฐฉ๊ธˆ ๋Œ์•„์™”์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ชจ๋“  ๊ฒฝ์šฐ์—์„œ ์ด๋Š” ๋ณต์žกํ•œ ๋ณ€ํ™”์ž…๋‹ˆ๋‹ค. ์†Œํ”„ํŠธ์›จ์–ด ์ธก๋ฉด๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ธ์  ๊ด€๋ฆฌ, ์ฆ‰ ์šฐ๋ฆฌ๊ฐ€ ๋ณ€ํ™” ๊ด€๋ฆฌ(change management)๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ์ธก๋ฉด์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ฃ . ๋ณ€ํ™” ๊ด€๋ฆฌ๋ผ๋Š” ์šฉ์–ด๋Š” ๋ชจ๋‘ ์ž˜ ์•Œ๊ณ  ๊ณ„์‹ค ๊ฒ๋‹ˆ๋‹ค.

์ œ๊ฐ€ ์ •๋ง ์ข‹์•„ํ•˜๋Š” ๊ณ ๊ฐ์‚ฌ ์ค‘ ํ•˜๋‚˜์ธ ์•„๋ฐ์ฝ”(Adecco)์™€์˜ ๊ฒฝํ—˜์„ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ •๋ง ๋†€๋ผ์šด ์ธ์žฌ ์ฑ„์šฉ ํšŒ์‚ฌ์ฃ . ์ €๋Š” CEO์™€ ํ•จ๊ป˜ ์•‰์•„ ์žˆ์—ˆ๊ณ , ํ”„๋ž‘์Šค์—์„œ ๋ฏธ๊ตฌ์—˜๊ณผ ํ•จ๊ป˜ ์žˆ์—ˆ๋Š”๋ฐ ์ •๋ง ์ข‹์€ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆ„๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. CIO๋Š” ์Šค์œ„์Šค์—์„œ ์™”๊ณ , ์šฐ๋ฆฌ ๋ชจ๋‘ ๊ทธ๊ณณ์— ์•‰์•„ ์žˆ์—ˆ๋Š”๋ฐ ๊ฐ์ž๊ฐ€ ์œ ๋Ÿฝ์˜ ๋‹ค๋ฅธ ์ง€์—ญ ์ถœ์‹ ์ด์—ˆ์ฃ . ์ •๋ง ํ™œ๋ฐœํ•œ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆ„๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ ๊ทธ๋“ค์€ ์ „์ฒด ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์„ ์žฌ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ๊ณ , ๊ธฐ์ˆ  ๋ชจ๋ธ๋„ ์žฌ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด ์•„์ด๋””์–ด๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ํšŒ์‚ฌ ์ „์ฒด๋ฅผ ์žฌ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ ๋‹ค๋ฅธ ์‚ฌ๋ก€๋กœ, ์ €ํฌ๊ฐ€ ์•ฝ 20๋…„๊ฐ„ ๊ณ ๊ฐ์‚ฌ๋กœ ์ง€๋‚ด์˜จ ์Šˆ๋‚˜์ด๋”๋ฅผ ๋ฐฉ๋ฌธํ–ˆ์Šต๋‹ˆ๋‹ค. ์Šˆ๋‚˜์ด๋”์˜ CEO 3-4๋ช…๊ณผ ์ธ์—ฐ์„ ๋งบ์–ด์™”๋Š”๋ฐ, ์ƒˆ๋กœ์šด CEO์ธ ์˜ฌ๋ฆฌ๋น„์—๋Š” ์ •๋ง ํ›Œ๋ฅญํ•ฉ๋‹ˆ๋‹ค. ๋‘๋ฐ”์ด์—์„œ ํ•จ๊ป˜ ์ €๋… ์‹์‚ฌ๋ฅผ ํ–ˆ๊ณ  ์ด๋ฒˆ์— ํŒŒ๋ฆฌ์—์„œ ๋‹ค์‹œ ๋งŒ๋‚˜ ์ด๋Ÿฐ ์ด์•ผ๊ธฐ๋“ค์„ ๋‚˜๋ˆ„๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ œ ์—ญํ• ์ด ๋ฌด์—‡์ธ์ง€ ๊นจ๋‹ฌ์•˜๋Š”๋ฐ, ๋ฐ”๋กœ ์˜๊ฐ์„ ์ฃผ๊ณ  ํ™œ๋ ฅ์„ ๋ถˆ์–ด๋„ฃ์œผ๋ฉฐ ๋™๊ธฐ๋ฅผ ๋ถ€์—ฌํ•˜๋Š” ๊ฒƒ, ๊ทธ๋ฆฌ๊ณ  ๊ทผ๋ณธ์ ์œผ๋กœ ์†Œํ”„ํŠธ์›จ์–ด ์ž์ฒด์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ๋น„์ „์„ ๋ณด์—ฌ์ฃผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์˜ฌ๋ฆฌ๋น„์—์—๊ฒŒ๋Š” ์ •๋ง ํฅ๋ฏธ์ง„์ง„ํ•œ ์ผ์ด์ฃ . ํšŒ์‚ฌ๋ฅผ ์žฌ๊ฑดํ•  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ์ œ๊ณตํ•˜๋Š” ์†Œํ”„ํŠธ์›จ์–ด๋„ ํ•จ๊ป˜ ์žฌ๊ตฌ์ถ•ํ•  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.

๊ทธ ํ›„ ๋น„ํ–‰๊ธฐ๋ฅผ ํƒ€๊ณ  - ์ง€๊ธˆ ์ œ ์ถœ์žฅ ์ผ์ •์„ ๋จธ๋ฆฟ์†์œผ๋กœ ๋˜์งš์–ด๋ณด๊ณ  ์žˆ๋Š”๋ฐ - ์•”์Šคํ…Œ๋ฅด๋‹ด์œผ๋กœ ์˜ฌ๋ผ๊ฐ€์„œ ๊ทธ๊ณณ์˜ ์€ํ–‰๋“ค๊ณผ ๋ฏธํŒ…์„ ๊ฐ€์กŒ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ Financial Services Cloud๋ฅผ ํ†ตํ•œ ์—์ด์ „ํ‹ฑ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ๋น„์ „์— ๋Œ€ํ•ด ์„ค๋ช…ํ•˜๊ณ , ์ด ์ œํ’ˆ์„ ์–ด๋–ป๊ฒŒ ์žฌ๊ตฌ์ถ•ํ–ˆ๋Š”์ง€์— ๋Œ€ํ•ด CEO์™€ ๊ฒฝ์˜์ง„๊ณผ ํ•จ๊ป˜ ๋…ผ์˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ํšŒ์˜ ๋งˆ์ง€๋ง‰์— CEO๊ฐ€ ์ €๋ฅผ ๋ถˆ๋Ÿฌ ์„ธ์šฐ๋”๋‹ˆ ์ด๋ ‡๊ฒŒ ๋งํ•˜๋”๊ตฐ์š”. "์ง€๋‚œ 2์‹œ๊ฐ„์ด ์ •๋ง ์œ ์ตํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ €ํฌ๋Š” ์–ด์ œ ์ด์‚ฌํšŒ ํšŒ์˜ ์ „์ฒด๋ฅผ ์šฐ๋ฆฌ ์€ํ–‰์—์„œ ์—์ด์ „ํ‹ฑ ์—ญ๋Ÿ‰์˜ ์ž ์žฌ๋ ฅ์— ๋Œ€ํ•ด์„œ๋งŒ ์ด์•ผ๊ธฐํ•˜๋Š” ๋ฐ ํ• ์• ํ–ˆ์Šต๋‹ˆ๋‹ค."

์ œ ์ƒ๊ฐ์—๋Š” ๋ชจ๋“  ๊ธฐ์—…์ด ์ด๋Ÿฐ ๊ทน์ ์ธ ๋ณ€ํ™”๋ฅผ ๊ฒช๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ž์‹ ๋“ค์ด ์ƒ๊ฐํ•˜๋Š” ๋ฏธ๋ž˜๋ฅผ ์ œ์‹œํ•˜๋Š” ๋ฒค๋”๋“ค์ด ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ "์ €ํฌ๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ์ด๋Ÿฐ ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ(large language model)์„ ์ œ๊ณตํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค"๋ผ๊ณ  ๋งํ•  ์ˆ˜๋„ ์žˆ์ฃ . ๊ตฌ์ฒด์ ์ธ ๋‹ค์–‘ํ•œ ๋ชจ๋ธ๋“ค์— ๋Œ€ํ•ด์„œ๋Š” ์ž์„ธํžˆ ์„ค๋ช…ํ•˜์ง€ ์•Š๊ฒ ์ง€๋งŒ, ์ƒ์‚ฐ์„ฑ ์ฐจ์›์—์„œ ๋ง์ž…๋‹ˆ๋‹ค. ์•„๋‹ˆ๋ฉด ๋Œ€ํ˜• ์–ธ์–ด ๋ชจ๋ธ๋งŒ ์ œ๊ณตํ•˜๊ฑฐ๋‚˜, ์ €ํฌ๊ฐ€ ๋Œ€์‹  ํ•ด๋“œ๋ฆฌ๊ฒ ๋‹ค๊ณ  ํ•˜๋Š” ์‹์ด์ฃ . ํ•˜์ง€๋งŒ Salesforce ์™ธ์—๋Š” ๊ทธ๋Ÿฐ ํšŒ์‚ฌ๋ฅผ ์ฐพ์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์™€ ๋น„์Šทํ•œ ๋ช‡๋ช‡ ๊ฒฝ์Ÿ์‚ฌ๋“ค์ด ๊ทœ๋ชจ ์žˆ๊ฒŒ ๋“ค์–ด์˜ฌ ์ˆ˜๋Š” ์žˆ๊ฒ ์ง€๋งŒ, ๋ชจ๋“  ์ œํ’ˆ ๋ผ์ธ์„ ์™„์ „ํžˆ ์žฌ๊ตฌ์ถ•ํ•œ ๊ณณ์€ ์ €ํฌ๋ฟ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ €๋Š” ์ €ํฌ์˜ ๋ชจ๋“  ์ œํ’ˆ์ด ๋ณ€ํ™”ํ•ด์•ผ ํ•˜๊ณ , ๋ชจ๋“  ๊ณ ๊ฐ์ด ์ด๋ฅผ ๋„์ž…ํ•ด์•ผ ํ•˜๋ฉฐ, ์™„์ „ํžˆ ๋‹ค๋ฅธ ๋น„์ฆˆ๋‹ˆ์Šค ์ „๋žต์„ ํ†ตํ•ด ์ด๋ฅผ ์‹คํ˜„ํ•ด์•ผ ํ•œ๋‹ค๋Š” ์ ์— ๋Œ€ํ•ด ๋งค์šฐ ์—ด์ •์ ์ž…๋‹ˆ๋‹ค.

์ง€๊ธˆ์€ ์ •๋ง ํŠน๋ณ„ํ•œ ์ˆœ๊ฐ„์ž…๋‹ˆ๋‹ค. ์•ž์œผ๋กœ ์ผ์–ด๋‚  ์ผ์„ ๋А๋ผ๊ฑฐ๋‚˜ ๋ณด์ง€ ๋ชปํ•œ๋‹ค๋ฉด, ๊ทธ๊ฒƒ์€ ์ •๋ง ๋†€๋ผ์šด ์ผ์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ๋‹จ์ˆœํžˆ ์–ด๋–ค ํŒŒ์šด๋ฐ์ด์…˜ ๋ชจ๋ธ์ด ๋ชจ๋“  ๊ธฐ์—…์„ ์žฅ์•…ํ•œ๋‹ค๋Š” ์ด์•ผ๊ธฐ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ์ €๋Š” ์ง€๊ตฌ์ƒ์˜ ๋ชจ๋“  ๊ณ ๊ฐ์„ ๋งŒ๋‚˜๋ดค์ง€๋งŒ, ๊ทธ๋Ÿฐ ์ผ์€ ๋ณด์ง€ ๋ชปํ–ˆ๊ฑฐ๋“ ์š”. ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ๋ณธ ๊ฒƒ์€, ์ €ํฌ ํšŒ์‚ฌ์—์„œ๋„ ๊ทธ๋ ‡๋“ฏ์ด, ๋งŒ์•ฝ ์—ฌ๋Ÿฌ๋ถ„์ด ์•„์ง ๋ณด์ง€ ๋ชปํ–ˆ๋‹ค๋ฉด ์ €ํฌ์—๊ฒŒ ์˜ค์„ธ์š”. ์ œ๊ฐ€ ์ง์ ‘ ๋ณด์—ฌ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด์ „์—๋Š” ํšŒ์‚ฌ์—์„œ ํ•  ์ˆ˜ ์—†์—ˆ๋˜ ์ผ๋“ค์„ ํ•  ์ˆ˜ ์žˆ๊ณ , ๋ชจ๋“  ๊ฒƒ์ด ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ์ •๋ง ๋งŽ์€ ์ผ๋“ค์„ ํ•  ์ˆ˜ ์žˆ์–ด์š”. ํ•˜์ง€๋งŒ ๋งˆ์ง€๋ง‰์œผ๋กœ ํ•œ ๊ฐ€์ง€, ๋ชจ๋“  ๊ฒƒ์„ ํ•  ์ˆ˜๋Š” ์—†์Šต๋‹ˆ๋‹ค.

๋ชจ๋“  ๊ฒƒ์„ ํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๊ฑฐ๋‚˜ ์ด AGI๊ฐ€ ๊ทธ๋Ÿฐ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ์žˆ๋Š”๋ฐ, ์ง€๊ธˆ AGI๊ฐ€ ์žฌ์ •์˜๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. AGI๋Š” ์›๋ž˜ ๊ธฐ๋ณธ์ ์œผ๋กœ ์Šค์Šค๋กœ๋ฅผ ์žฌ์ฐฝ์กฐํ•˜๊ณ  ์ƒˆ๋กœ์šด ๋ชจ๋ธ์„ ์ž์ฒด์ ์œผ๋กœ ๊ตฌ์ถ•ํ•  ์ˆ˜ ์žˆ๋Š” AI๋ฅผ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ง€๊ธˆ ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ "AGI๋Š” ๋‹จ์ง€ ์ฝ”๋”ฉ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์†Œํ”„ํŠธ์›จ์–ด๋ฅผ ๋ฆฌํŒฉํ„ฐ๋งํ•  ์ˆ˜ ์žˆ๋Š” ๋ชจ๋ธ์˜ ํ•œ ๋ฒ„์ „์ด๋‹ค"๋ผ๊ณ  ๋งํ•œ๋‹ค๋ฉด, ๊ทธ๊ฑด ์•„๋‹™๋‹ˆ๋‹ค. ๋ช‡ ๋…„ ์ „ AGI์— ๋Œ€ํ•œ ๊ณต๊ฒฉ์ ์ธ ๋ฐœ์–ธ๋“ค ๋•Œ๋ฌธ์— ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด AGI๋ฅผ ์žฌ์ •์˜ํ•˜๋ ค๊ณ  ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ๋‹ค์‹œ ๋Œ์•„์™€์„œ ๋ณด๋ฉด, ์ง€๊ธˆ์€ ์Šˆํผ ์ธํ…”๋ฆฌ์ „์Šค๋กœ ์žฌํฌ์žฅ๋˜๊ณ  ์žˆ์ง€๋งŒ, ์‹ค์ œ๋กœ๋Š” ์ด๋Ÿฐ ๋Œ€ํ˜• ์–ธ์–ด ๋ชจ๋ธ๋“ค์ด ์กด์žฌ์˜ ํ•œ๊ณ„์— ๋„๋‹ฌํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์€ ๋ณธ์งˆ์ ์œผ๋กœ ์ธํ„ฐ๋„ท์„ ๊ธฐ๋ฐ˜์œผ๋กœ ๊ตฌ์ถ•๋œ ์œ ํ•œํ•œ ๋ฐ์ดํ„ฐ์…‹์ด๊ณ , ์œ ํ•œํ•œ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์„ธํŠธ๋กœ ๋งŒ๋“ค์–ด์ง„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๊ฒƒ๋“ค์ด ๋ฌด์—‡์ด๊ณ  ๋ฌด์—‡์ด ์•„๋‹Œ์ง€ ๋ช…ํ™•ํžˆ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ ์— ๋Œ€ํ•ด์„œ๋Š” ์˜๋ฌธ์˜ ์—ฌ์ง€๊ฐ€ ์—†์ฃ .

ํ•˜์ง€๋งŒ ์ด๋“ค์ด ๊ฐ€์น˜ ์žˆ๋‹ค๋Š” ์ƒ๊ฐ, ๋งž์Šต๋‹ˆ๋‹ค. ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ์†Œํ”„ํŠธ์›จ์–ด์™€ ๊ฒฐํ•ฉํ•ด์„œ ์‚ฌ์šฉํ•˜๋ฉด ์ •๋ง ๋†€๋ผ์šด ์ผ๋“ค์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
Michael Spencer: Executive Vice President of Investor Relations Operator, we'll take our last question please.**Michael Spencer:** ๋งˆ์ง€๋ง‰ ์งˆ๋ฌธ์„ ๋ฐ›๊ฒ ์Šต๋‹ˆ๋‹ค.
Operator: Your final question will come from Raimo Lenschow with Barclays.**Operator:** ๋งˆ์ง€๋ง‰ ์งˆ๋ฌธ์€ ๋ฐ”ํด๋ ˆ์ด์ฆˆ์˜ ๋ผ์ด๋ชจ ๋ Œ์‡ผ์šฐ๋‹˜๊ป˜์„œ ํ•ด์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Raimo Lenschow: Barclays Bank PLC, Research Division Perfect. Just to wrap it all up together. If you think about it, you have more sales guys, as Miguel said, the agents should help you to get more productive. What does that tell me about your confidence about the growth outlook going forward? Could be a short answer.**Raimo Lenschow:** ์™„๋ฒฝํ•ฉ๋‹ˆ๋‹ค. ๋ชจ๋“  ๊ฒƒ์„ ์ข…ํ•ฉํ•ด๋ณด๋ฉด, ๋ฏธ๊ตฌ์—˜์ด ๋งํ–ˆ๋“ฏ์ด ๋” ๋งŽ์€ ์˜์—… ์ธ๋ ฅ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๊ณ , ์—์ด์ „ํŠธ๋“ค์ด ์ƒ์‚ฐ์„ฑ ํ–ฅ์ƒ์— ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ํ–ฅํ›„ ์„ฑ์žฅ ์ „๋ง์— ๋Œ€ํ•œ ๊ท€ํ•˜์˜ ํ™•์‹ ์— ๋Œ€ํ•ด ๋ฌด์—‡์„ ๋งํ•ด์ฃผ๋Š” ๊ฑด๊ฐ€์š”? ๊ฐ„๋‹จํ•œ ๋‹ต๋ณ€์œผ๋กœ ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
Marc Benioff: Co-Founder, Chairman & CEO Well, I think that Miguel was actually putting together a pretty compelling narrative around what we think is happening inside of our own company. And you can see it in the numbers if you look closely enough, they're pretty exciting. And this is not a company in crisis. This is a company that is accelerating and doing things in new ways, has it going through a huge innovation cycle, is innovating organically and inorganically and has incredible levels of customer success. But there is something bigger than that. I'll just let get Miguel repeat what he said before because it was so subtle but yet so important because it's our growth ladder and it's our narrative on why we think we're going to see some incredible growth over the next 6 to 8 quarters.**Marc Benioff:** ๋ฏธ๊ฒ”์ด ์šฐ๋ฆฌ ํšŒ์‚ฌ ๋‚ด๋ถ€์—์„œ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ์ผ๋“ค์— ๋Œ€ํ•ด ์ •๋ง ์„ค๋“๋ ฅ ์žˆ๋Š” ์Šคํ† ๋ฆฌ๋ฅผ ๊ตฌ์„ฑํ•˜๊ณ  ์žˆ์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ž์„ธํžˆ ๋“ค์—ฌ๋‹ค๋ณด๋ฉด ์ˆซ์ž์—์„œ๋„ ์ด๋ฅผ ํ™•์ธํ•  ์ˆ˜ ์žˆ๊ณ , ์ •๋ง ํฅ๋ฏธ์ง„์ง„ํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ์œ„๊ธฐ์— ์ฒ˜ํ•œ ํšŒ์‚ฌ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ๊ฐ€์†ํ™”๋˜๊ณ  ์žˆ๊ณ  ์ƒˆ๋กœ์šด ๋ฐฉ์‹์œผ๋กœ ์ผ์„ ์ฒ˜๋ฆฌํ•˜๋ฉฐ, ๊ฑฐ๋Œ€ํ•œ ํ˜์‹  ์‚ฌ์ดํด์„ ๊ฒช๊ณ  ์žˆ๊ณ , ์œ ๊ธฐ์ ์œผ๋กœ๋‚˜ ๋ฌด๊ธฐ์ ์œผ๋กœ๋‚˜ ํ˜์‹ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋†€๋ผ์šด ์ˆ˜์ค€์˜ ๊ณ ๊ฐ ์„ฑ๊ณต์„ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ๋Š” ํšŒ์‚ฌ์ž…๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ ๊ทธ๋ณด๋‹ค ๋” ํฐ ๊ฒƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ฒ”์ด ์•ž์„œ ๋งํ•œ ๋‚ด์šฉ์„ ๋‹ค์‹œ ํ•œ ๋ฒˆ ๋งํ•˜๊ฒŒ ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๋งค์šฐ ๋ฏธ๋ฌ˜ํ–ˆ์ง€๋งŒ ๊ทธ๋งŒํผ ์ค‘์š”ํ•œ ๋‚ด์šฉ์ด์—ˆ๊ฑฐ๋“ ์š”. ์™œ๋ƒํ•˜๋ฉด ๊ทธ๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ ์‚ฌ๋‹ค๋ฆฌ์ด๊ณ , ํ–ฅํ›„ 6~8๋ถ„๊ธฐ์— ๊ฑธ์ณ ๋†€๋ผ์šด ์„ฑ์žฅ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋Š” ์ด์œ ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ๋‚ด๋Ÿฌํ‹ฐ๋ธŒ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
Miguel Milano: President & Chief Revenue Officer Yes. Thank you, Marc. I think, Raimo, you're thinking more about how the booking acceleration might flow through the top line revenues. Robin already alluded to that. My focus is accelerating bookings. I'm very happy with the execution of my team. I'm very positive about what is coming ahead, not just in H2, but also what is coming in the next fiscal year. We're already thinking about the next fiscal year. We wouldn't be investing at the rate that we are investing with very -- a lot of intentionality in the areas that are growing, in the areas that have higher margin if we didn't see a great opportunity. We are sitting with Agentforce and Data Cloud in thousands of customers. I'm already seeing customers that have refilled the time, we call it refill the time when they come back and buy more data or more Agentforce credit. There is a customer that in just 3 or 4 months, they refilled the tank 3 times. I gave you the example of Falabella. When we have thousands of customers, and we're going to have billions, billions of agents working, this is digital labor, at scale, working in thousands of companies, just consuming, just operating, just driving value to the customers, and customers are going to need more credit, more fuel, and I see a bright future. The bookings are very strong and I'm very confident in the future of the company.**Miguel Milano:** ๋„ค, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, Marc. Raimo, ์•„๋งˆ ์˜ˆ์•ฝ ๊ฐ€์†ํ™”๊ฐ€ ๋งค์ถœ ์ƒ์œ„ ๋ผ์ธ์— ์–ด๋–ป๊ฒŒ ๋ฐ˜์˜๋ ์ง€์— ๋Œ€ํ•ด ์ƒ๊ฐํ•˜๊ณ  ๊ณ„์‹  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. Robin์ด ์ด๋ฏธ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, ์ œ ์ดˆ์ ์€ ์˜ˆ์•ฝ์„ ๊ฐ€์†ํ™”ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ํŒ€์˜ ์‹คํ–‰๋ ฅ์— ๋งค์šฐ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜๋ฐ˜๊ธฐ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋‹ค์Œ ํšŒ๊ณ„์—ฐ๋„์— ๋‹ค๊ฐ€์˜ฌ ๊ฒƒ๋“ค์— ๋Œ€ํ•ด์„œ๋„ ๋งค์šฐ ๊ธ์ •์ ์œผ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด๋ฏธ ๋‹ค์Œ ํšŒ๊ณ„์—ฐ๋„๋ฅผ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ์˜์—ญ, ๋” ๋†’์€ ๋งˆ์ง„์„ ๊ฐ€์ง„ ์˜์—ญ์— ๋งค์šฐ ์˜๋„์ ์œผ๋กœ ํ˜„์žฌ์™€ ๊ฐ™์€ ์†๋„๋กœ ํˆฌ์žํ•˜์ง€ ์•Š์•˜์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋งŒ์•ฝ ํฐ ๊ธฐํšŒ๋ฅผ ๋ณด์ง€ ๋ชปํ–ˆ๋‹ค๋ฉด ๋ง์ด์ฃ . ์ €ํฌ๋Š” ์ˆ˜์ฒœ ๋ช…์˜ ๊ณ ๊ฐ๋“ค๊ณผ ํ•จ๊ป˜ Agentforce์™€ Data Cloud๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฏธ ๊ณ ๊ฐ๋“ค์ด ์žฌ์ถฉ์ „ํ•˜๋Š” ๊ฒƒ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ๋“ค์ด ๋‹ค์‹œ ์™€์„œ ๋” ๋งŽ์€ ๋ฐ์ดํ„ฐ๋‚˜ Agentforce ํฌ๋ ˆ๋”ง์„ ๊ตฌ๋งคํ•  ๋•Œ ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ '์žฌ์ถฉ์ „'์ด๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค. ๋‹จ 3-4๊ฐœ์›” ๋งŒ์— 3๋ฒˆ์ด๋‚˜ ์žฌ์ถฉ์ „ํ•œ ๊ณ ๊ฐ๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์„œ ํŒ”๋ผ๋ฒจ๋ผ(Falabella) ์‚ฌ๋ก€๋ฅผ ๋ง์”€๋“œ๋ ธ์ฃ .

์ˆ˜์ฒœ ๋ช…์˜ ๊ณ ๊ฐ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๊ณ , ์•ž์œผ๋กœ๋Š” ์ˆ˜์‹ญ์–ต ๊ฐœ์˜ ์—์ด์ „ํŠธ๊ฐ€ ์ž‘๋™ํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ๋Œ€๊ทœ๋ชจ ๋””์ง€ํ„ธ ๋…ธ๋™๋ ฅ์œผ๋กœ, ์ˆ˜์ฒœ ๊ฐœ ๊ธฐ์—…์—์„œ ์ž‘๋™ํ•˜๋ฉฐ ์†Œ๋น„ํ•˜๊ณ  ์šด์˜ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ๊ณ ๊ฐ๋“ค์€ ๋” ๋งŽ์€ ํฌ๋ ˆ๋”ง, ๋” ๋งŽ์€ ์—ฐ๋ฃŒ๊ฐ€ ํ•„์š”ํ•˜๊ฒŒ ๋  ๊ฒƒ์ด๊ณ , ์ €๋Š” ๋ฐ์€ ๋ฏธ๋ž˜๋ฅผ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ์•ฝ ์‹ค์ ์ด ๋งค์šฐ ๊ฐ•๋ ฅํ•˜๊ณ  ํšŒ์‚ฌ์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•ด ๋งค์šฐ ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค.
Michael Spencer: Executive Vice President of Investor Relations I appreciate everyone joining the call today. And I want to remind everyone to tune into our product innovation webinar on Friday. We'll have a session focused on Agentforce adoption and Customer Zero. We look forward to seeing you all then in over the coming weeks. Thank you.**Michael Spencer:** ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์—ฌํ•ด ์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ธˆ์š”์ผ์— ์ง„ํ–‰๋˜๋Š” ์ œํ’ˆ ํ˜์‹  ์›จ๋น„๋‚˜์— ๊ผญ ์ฐธ์„ํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. Agentforce ๋„์ž…๊ณผ Customer Zero์— ์ค‘์ ์„ ๋‘” ์„ธ์…˜์„ ์ค€๋น„ํ–ˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ ๋ช‡ ์ฃผ๊ฐ„ ์—ฌ๋Ÿฌ๋ถ„ ๋ชจ๋‘๋ฅผ ๋ต ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Operator: Thank you for joining. This does conclude today's call. You may now disconnect.**Operator:** ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์„ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด์ œ ์—ฐ๊ฒฐ์„ ์ข…๋ฃŒํ•˜์…”๋„ ๋ฉ๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

Here's a summary of the key points from the earnings call transcript in Korean:

โ€ข ํ•ต์‹ฌ ์žฌ๋ฌด/์‚ฌ์—… ํ˜„ํ™ฉ:
- Data Cloud์™€ Agentforce ์ œํ’ˆ์ด 3์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ๋ฅ  ๊ธฐ๋ก
- ๊ณ ๊ฐ ์ง€์› ์ธ๋ ฅ 40% ๊ฐ์ถ•ํ•˜๋ฉด์„œ๋„ AI ๊ธฐ๋ฐ˜ ์„œ๋น„์Šค๋กœ ํšจ์œจ์„ฑ ์œ ์ง€
- ์ž์‚ฌ์ฃผ ๋งค์ž… 200์–ต ๋‹ฌ๋Ÿฌ ์ถ”๊ฐ€ ์Šน์ธ
- ํŒŒ์ดํ”„๋ผ์ธ์ด ๋†’์€ 10% ๋Œ€ ์„ฑ์žฅ๋ฅ  ๊ธฐ๋ก ์ค‘

โ€ข ๊ฒฝ์˜์ง„ ์ „๋ง/์ „๋žต:
- AI๋ฅผ ๊ธฐ์กด SaaS ์‚ฌ์—…์˜ ๋Œ€์ฒด์žฌ๊ฐ€ ์•„๋‹Œ ํ™•์žฅ ๋„๊ตฌ๋กœ ์ธ์‹
- ํ˜„๊ธˆํ๋ฆ„์„ ์ž์‚ฌ์ฃผ ๋งค์ž…, ๋ฐฐ๋‹น, M&A์— ๊ท ํ˜•์žˆ๊ฒŒ ํ™œ์šฉ ๊ณ„ํš
- Informatica ์ธ์ˆ˜ ๋“ฑ์„ ํ†ตํ•ด ๋ฐ์ดํ„ฐ-AI ํ†ตํ•ฉ ํ”Œ๋žซํผ ๊ตฌ์ถ• ์ถ”์ง„

โ€ข ์ฃผ์š” ๋ฆฌ์Šคํฌ/๊ธฐํšŒ:
- AI ๋„์ž… ์ดˆ๊ธฐ ๋‹จ๊ณ„๋กœ ์ˆ˜์ต ๊ธฐ์—ฌ๋„๋Š” ์ œํ•œ์ ์ด๋‚˜ ์„ฑ์žฅ ์ž ์žฌ๋ ฅ ๋†’์Œ
- ์ค‘์†Œ๊ธฐ์—…/์ค‘๊ฒฌ๊ธฐ์—… ์‹œ์žฅ์—์„œ ์ƒˆ๋กœ์šด ์„ฑ์žฅ ๊ธฐํšŒ ํฌ์ฐฉ
- ๊ฒฝ์Ÿ์‚ฌ ๋Œ€๋น„ AI ํ†ตํ•ฉ ๋ฐ ์‹ค์ œ ๊ตฌํ˜„ ๊ฒฝํ—˜์—์„œ ์šฐ์œ„ ํ™•๋ณด