โ†

๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

๐Ÿ“Š Presentation

Original Translation
Align Technology, Inc. (ALGN) UBS Global Healthcare Conference 2025 November 11, 2025 11:45 AM EST

Company Participants

John Morici - CFO & Executive VP of Global Finance

Conference Call Participants

Kevin Caliendo - UBS Investment Bank, Research Division

Presentation

Kevin Caliendo
UBS Investment Bank, Research Division

Good afternoon, everybody. I'm Kevin Caliendo, Healthcare IT distribution, Dental Analyst for UBS. And we are very happy and proud to have John Morici, Chief Financial Officer from Align Technology with us. John, thank you so much for coming down and making it your flight. Going across the country these days is not an easy thing. So we really do appreciate it.
์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. ์ €๋Š” UBS์˜ ํ—ฌ์Šค์ผ€์–ด IT ์œ ํ†ต ๋ฐ ์น˜๊ณผ ๋‹ด๋‹น ์• ๋„๋ฆฌ์ŠคํŠธ ์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„์ž…๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์–ผ๋ผ์ธ ํ…Œํฌ๋†€๋กœ์ง€์˜ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž์ด์‹  ์กด ๋ชจ๋ฆฌ์น˜ ๋‹˜์„ ๋ชจ์‹œ๊ฒŒ ๋˜์–ด ๋งค์šฐ ๊ธฐ์˜๊ณ  ์˜๊ด‘์ž…๋‹ˆ๋‹ค. ์กด, ์ด๋ ‡๊ฒŒ ์™€์ฃผ์…”์„œ ์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์š”์ฆ˜ ๋Œ€๋ฅ™์„ ํšก๋‹จํ•˜๋Š” ๊ฒƒ์ด ์‰ฌ์šด ์ผ์ด ์•„๋‹Œ๋ฐ ๋ง์ด์ฃ . ์ •๋ง ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
I don't know if you wanted to make any opening comments or you want to get right into it. Question-and-Answer Session

John Morici
CFO & Executive VP of Global Finance

No. Right into questions. Kevin Caliendo
UBS Investment Bank, Research Division

Okay. Sounds good. The third quarter, you highlighted strong growth in EMEA, APAC, Lat Am in the Clear Aligner volumes, in particular. I really want to unpack that a little bit. Were you -- is this being driven -- there's a lot of variables that can drive your growth? It could be new doctors that you're signing up. It can be utilization going higher, it could be new products that you've launched. And I think you mentioned all 3 of those.
์ €๋Š” ์ „๋ฌธ ๊ธˆ์œต ๋ฒˆ์—ญ๊ฐ€์ž…๋‹ˆ๋‹ค. ๋‹ค์Œ ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค์ฝœ ๋‚ด์šฉ์„ ํ•œ๊ตญ์–ด๋กœ ๋ฒˆ์—ญํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

200000

์งˆ์˜์‘๋‹ต ์„ธ์…˜

John Morici
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด์ด์‚ฌ

์•„๋‹ˆ์š”. ๋ฐ”๋กœ ์งˆ๋ฌธ์œผ๋กœ ๋“ค์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค.

Kevin Caliendo
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ข‹์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— EMEA(์œ ๋Ÿฝยท์ค‘๋™ยท์•„ํ”„๋ฆฌ์นด), APAC(์•„์‹œ์•„ํƒœํ‰์–‘), ๋ผํ‹ด์•„๋ฉ”๋ฆฌ์นด ์ง€์—ญ์—์„œ ํˆฌ๋ช…๊ต์ •๊ธฐ(Clear Aligner) ํŒ๋งค๋Ÿ‰์ด ํŠนํžˆ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ ๋ณด์˜€๋‹ค๊ณ  ๊ฐ•์กฐํ•˜์…จ๋Š”๋ฐ์š”. ์ด ๋ถ€๋ถ„์„ ์ข€ ๋” ์ž์„ธํžˆ ์‚ดํŽด๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ท€์‚ฌ์˜ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•  ์ˆ˜ ์žˆ๋Š” ๋ณ€์ˆ˜๊ฐ€ ๋งŽ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ ๊ทœ ์น˜๊ณผ์˜์‚ฌ ๋“ฑ๋ก ์ฆ๊ฐ€์ผ ์ˆ˜๋„ ์žˆ๊ณ , ํ™œ์šฉ๋„(utilization) ์ƒ์Šน์ผ ์ˆ˜๋„ ์žˆ์œผ๋ฉฐ, ์‹ ์ œํ’ˆ ์ถœ์‹œ์ผ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ ์ƒ๊ฐ์—๋Š” ์ด ์„ธ ๊ฐ€์ง€ ๋ชจ๋‘๋ฅผ ์–ธ๊ธ‰ํ•˜์‹  ๊ฒƒ ๊ฐ™์€๋ฐ์š”.
But can we impact that a little bit and just sort of understand where it's coming from more? What are you seeing in the individual markets because we do a ton of checks in the United States. We can do some checks in Asia and China. We can do some checks in Europe, but some of these markets, it's really hard for us to get good KPIs. And so any more detail you can provide would be great. John Morici
CFO & Executive VP of Global Finance

Well, great. Yes, when we look at the second quarter to the third quarter, what we saw and what we highlighted at earnings was of our top 10 markets, 9 out of 10, we actually saw a year-over-year improvement going from the second quarter to the third quarter.
ํ•˜์ง€๋งŒ ์ด ๋ถ€๋ถ„์„ ์ข€ ๋” ์ž์„ธํžˆ ์‚ดํŽด๋ณด๊ณ  ์–ด๋””์„œ ๋‚˜์˜ค๋Š” ๊ฒƒ์ธ์ง€ ์ดํ•ดํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”? ๊ฐœ๋ณ„ ์‹œ์žฅ์—์„œ ์–ด๋–ค ์ƒํ™ฉ์„ ๋ณด๊ณ  ๊ณ„์‹ ์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์ €ํฌ๋Š” ๋ฏธ๊ตญ์—์„œ ์—„์ฒญ๋‚˜๊ฒŒ ๋งŽ์€ ์กฐ์‚ฌ๋ฅผ ํ•˜๊ณ  ์žˆ๊ณ , ์•„์‹œ์•„์™€ ์ค‘๊ตญ์—์„œ๋„ ์ผ๋ถ€ ์กฐ์‚ฌ๋ฅผ ํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์œ ๋Ÿฝ์—์„œ๋„ ์ผ๋ถ€ ์กฐ์‚ฌ๋ฅผ ํ•  ์ˆ˜ ์žˆ์ง€๋งŒ, ์ผ๋ถ€ ์‹œ์žฅ๋“ค์˜ ๊ฒฝ์šฐ ์ €ํฌ๊ฐ€ ์ข‹์€ KPI๋ฅผ ์–ป๊ธฐ๊ฐ€ ์ •๋ง ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ œ๊ณตํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ๋Š” ์ถ”๊ฐ€์ ์ธ ์„ธ๋ถ€ ์‚ฌํ•ญ์ด ์žˆ๋‹ค๋ฉด ์ •๋ง ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค.

John Morici
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด

๋„ค, ์ข‹์Šต๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ์—์„œ 3๋ถ„๊ธฐ๋ฅผ ์‚ดํŽด๋ณด๋ฉด, ์‹ค์  ๋ฐœํ‘œ์—์„œ ๊ฐ•์กฐํ–ˆ๋˜ ๊ฒƒ์€ ์ƒ์œ„ 10๊ฐœ ์‹œ์žฅ ์ค‘ 9๊ฐœ ์‹œ์žฅ์—์„œ ์‹ค์ œ๋กœ 2๋ถ„๊ธฐ์—์„œ 3๋ถ„๊ธฐ๋กœ ๊ฐ€๋ฉด์„œ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ ๊ฐœ์„ ์„ ๋ณด์˜€๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
So very broad from an improvement standpoint. Only Canada was worse on a year-over-year basis in the third quarter compared to the second quarter. So we saw good growth. Like you said, outside the U.S., it really continues to grow. We've seen good growth in Southeast Asia, even China. We saw good growth in Eastern Europe and even parts of Europe where we've had some challenges actually look better for us into the third quarter. And in places that like Latin America, India and other places have been really strong growth for us. Some of it is a combination of things that we're doing going to market, and I can touch on that. Other things are the various products.๊ฐœ์„  ๊ด€์ ์—์„œ ๋งค์šฐ ๊ด‘๋ฒ”์œ„ํ•˜๊ฒŒ ๋‚˜ํƒ€๋‚ฌ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 2๋ถ„๊ธฐ์™€ ๋น„๊ตํ–ˆ์„ ๋•Œ ์บ๋‚˜๋‹ค๋งŒ ์œ ์ผํ•˜๊ฒŒ ์•…ํ™”๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๋Š” ์–‘ํ˜ธํ•œ ์„ฑ์žฅ์„ ๋ณด์•˜์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  ๊ฒƒ์ฒ˜๋Ÿผ ๋ฏธ๊ตญ ์™ธ ์ง€์—ญ์—์„œ ์‹ค์ œ๋กœ ์ง€์†์ ์ธ ์„ฑ์žฅ์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋™๋‚จ์•„์‹œ์•„, ์‹ฌ์ง€์–ด ์ค‘๊ตญ์—์„œ๋„ ์ข‹์€ ์„ฑ์žฅ์„ ๋ณด์•˜์Šต๋‹ˆ๋‹ค. ๋™์œ ๋Ÿฝ๊ณผ ์ผ๋ถ€ ์–ด๋ ค์›€์„ ๊ฒช์—ˆ๋˜ ์œ ๋Ÿฝ ์ง€์—ญ์—์„œ๋„ 3๋ถ„๊ธฐ์— ์‹ค์ œ๋กœ ๊ฐœ์„ ๋œ ๋ชจ์Šต์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ผํ‹ด์•„๋ฉ”๋ฆฌ์นด, ์ธ๋„ ๋ฐ ๊ธฐํƒ€ ์ง€์—ญ๋“ค์€ ์šฐ๋ฆฌ์—๊ฒŒ ์ •๋ง ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€๋Š” ์šฐ๋ฆฌ๊ฐ€ ์‹œ์žฅ ์ง„์ถœ ๋ฐฉ์‹์—์„œ ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ๋“ค์˜ ์กฐํ•ฉ์ด๋ฉฐ, ์ด์— ๋Œ€ํ•ด์„œ๋Š” ์–ธ๊ธ‰ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๊ฒƒ๋“ค์€ ๋‹ค์–‘ํ•œ ์ œํ’ˆ๋“ค๊ณผ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
We've introduced several new products this year, one of them being the Palatal Expander and also mandibular advancement with the occlusal blocks. So we're seeing good uptick there and that's helping us grow as well. Some of that contributes to the team growth that we saw, up 8% on a year-over-year basis in the third quarter. So it's really -- it was a broad improvement that we've seen. In the U.S., obviously, the biggest market, we saw that year-over-year get better.์˜ฌํ•ด ์šฐ๋ฆฌ๋Š” ์—ฌ๋Ÿฌ ์‹ ์ œํ’ˆ์„ ์ถœ์‹œํ–ˆ๋Š”๋ฐ, ๊ทธ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๊ตฌ๊ฐœ ํ™•์žฅ๊ธฐ(Palatal Expander)์ด๊ณ , ๋˜ํ•œ ๊ตํ•ฉ ๋ธ”๋ก์„ ์ด์šฉํ•œ ํ•˜์•… ์ „์ง„ ์žฅ์น˜(mandibular advancement with occlusal blocks)์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ œํ’ˆ๋“ค์—์„œ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๊ฒƒ์ด ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ์—๋„ ๋„์›€์ด ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์š”์ธ๋“ค ์ค‘ ์ผ๋ถ€๊ฐ€ 3๋ถ„๊ธฐ์— ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 8% ์ฆ๊ฐ€ํ•œ ํŒ€ ์„ฑ์žฅ์— ๊ธฐ์—ฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์‹ค์ œ๋กœ ์šฐ๋ฆฌ๊ฐ€ ๋ชฉ๊ฒฉํ•œ ๊ฒƒ์€ ๊ด‘๋ฒ”์œ„ํ•œ ๊ฐœ์„ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€์žฅ ํฐ ์‹œ์žฅ์ธ ๋ฏธ๊ตญ์—์„œ๋„ ์ „๋…„ ๋Œ€๋น„ ๊ฐœ์„ ๋˜๋Š” ๋ชจ์Šต์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค.
And so there's still challenges there, and we can get into some of the nuances within the market, but I would say broad improvement and really driven by some of the things that we're doing from a go-to-market standpoint as well as in new products. Kevin Caliendo
UBS Investment Bank, Research Division

So let's talk about the go-to-market because I think this is where we -- in the past, when you were going to market, it was -- you had great line of sight on it. You could always fill in the gaps to hit your targets and the like. Is it different now? Or the go to new markets smaller. It's just a law of -- you guys have been doing this for so long.
๊ทธ๋ž˜์„œ ์—ฌ์ „ํžˆ ์–ด๋ ค์›€์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์‹œ์žฅ ๋‚ด ์„ธ๋ถ€์ ์ธ ์ฐจ์ด๋“ค์— ๋Œ€ํ•ด์„œ๋„ ์ด์•ผ๊ธฐํ•  ์ˆ˜ ์žˆ๊ฒ ์ง€๋งŒ, ์ „๋ฐ˜์ ์œผ๋กœ๋Š” ๊ฐœ์„ ๋˜๊ณ  ์žˆ๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์‹ค์ œ๋กœ ์‹œ์žฅ ์ง„์ถœ ๊ด€์ ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ์ผ๋“ค๊ณผ ์‹ ์ œํ’ˆ์— ์˜ํ•ด ์ฃผ๋„๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Kevin Caliendo
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๊ทธ๋Ÿผ ์‹œ์žฅ ์ง„์ถœ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•ด ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ณผ๊ฑฐ์— ์‹œ์žฅ์— ์ง„์ถœํ•  ๋•Œ๋Š” ๋ช…ํ™•ํ•œ ๊ฐ€์‹œ์„ฑ์„ ๊ฐ€์ง€๊ณ  ๊ณ„์…จ์Šต๋‹ˆ๋‹ค. ๋ชฉํ‘œ ๋‹ฌ์„ฑ์„ ์œ„ํ•ด ํ•ญ์ƒ ๊ณต๋ฐฑ์„ ๋ฉ”์šธ ์ˆ˜ ์žˆ์—ˆ๊ณ ์š”. ์ง€๊ธˆ์€ ๋‹ค๋ฅธ๊ฐ€์š”? ์•„๋‹ˆ๋ฉด ์ƒˆ๋กœ์šด ์‹œ์žฅ ์ง„์ถœ์ด ๋” ์ž‘์•„์ง„ ๊ฑด๊ฐ€์š”? ๋‹จ์ง€ ๊ท€์‚ฌ๊ฐ€ ์ด ์ผ์„ ์˜ค๋žซ๋™์•ˆ ํ•ด์˜ค์…จ๊ธฐ ๋•Œ๋ฌธ์— ์ž์—ฐ์Šค๋Ÿฌ์šด ๋ฒ•์น™์ธ ๊ฑด๊ฐ€์š”?
But talk about the opportunity set there in some of these markets. And again, we're trying to understand is, the growth coming because you're creating new demand in places where it wasn't or is utilization picking up in same-store basis? Or is it again, these new products that you haven't sold before that, hey, this is incremental for us? John Morici
CFO & Executive VP of Global Finance

That's a good question, Kevin. So it's a combination of some of the things that you talked about. In some cases, it's growing in new markets you want to sell to more doctors. So we sold to the most doctors that we've ever sold to ever at 88,000 doctors.
ํ•˜์ง€๋งŒ ์ด๋Ÿฌํ•œ ์‹œ์žฅ๋“ค์—์„œ์˜ ๊ธฐํšŒ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์ €ํฌ๊ฐ€ ์ดํ•ดํ•˜๊ณ ์ž ํ•˜๋Š” ๊ฒƒ์€, ์„ฑ์žฅ์ด ์ด์ „์— ์—†๋˜ ๊ณณ์—์„œ ์ƒˆ๋กœ์šด ์ˆ˜์š”๋ฅผ ์ฐฝ์ถœํ•ด์„œ ๋‚˜์˜ค๋Š” ๊ฒƒ์ธ์ง€, ์•„๋‹ˆ๋ฉด ๊ธฐ์กด ๋งค์žฅ ๊ธฐ์ค€์œผ๋กœ ๊ฐ€๋™๋ฅ ์ด ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์ธ์ง€์ž…๋‹ˆ๋‹ค. ๋˜๋Š” ์ด์ „์— ํŒ๋งคํ•˜์ง€ ์•Š์•˜๋˜ ์‹ ์ œํ’ˆ๋“ค๋กœ ์ธํ•ด, ์ €ํฌ์—๊ฒŒ ์ฆ๋ถ„ ๋งค์ถœ์ด ๋ฐœ์ƒํ•˜๋Š” ๊ฒƒ์ธ์ง€์š”?

John Morici
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด

์ข‹์€ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค, Kevin. ๋ง์”€ํ•˜์‹  ๊ฒƒ๋“ค์ด ๋ณตํ•ฉ์ ์œผ๋กœ ์ž‘์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€ ๊ฒฝ์šฐ์—๋Š” ์‹ ๊ทœ ์‹œ์žฅ์—์„œ ์„ฑ์žฅํ•˜๋ฉด์„œ ๋” ๋งŽ์€ ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์—ญ๋Œ€ ์ตœ๋Œ€์ธ 88,000๋ช…์˜ ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ–ˆ์Šต๋‹ˆ๋‹ค.
So in new markets, it's expanding out whether your GP -- selling to GPs or orthodontists, and that contributes to growth. Sell to a new doctor, get those doctors that you have, whether they're new or existing to do more cases, and that's fueled by some of the new products and other things that we have to be able to drive things. In other places, you have to work with the markets that you have. And the key part that we talked about on the script and we're seeing more and more, it's kind of that retail doctor versus those doctors that are either part of DSOs or are part of taking more of an active approach.๋”ฐ๋ผ์„œ ์‹ ๊ทœ ์‹œ์žฅ์—์„œ๋Š” ์ผ๋ฐ˜์˜(GP)๋“  ๊ต์ •์น˜๊ณผ์˜์‚ฌ๋“  ํŒ๋งค ๋Œ€์ƒ์„ ํ™•๋Œ€ํ•˜๋Š” ๊ฒƒ์ด ์„ฑ์žฅ์— ๊ธฐ์—ฌํ•ฉ๋‹ˆ๋‹ค. ์‹ ๊ทœ ์˜์‚ฌ์—๊ฒŒ ํŒ๋งคํ•˜๊ณ , ์‹ ๊ทœ๋“  ๊ธฐ์กด์ด๋“  ๋ณด์œ ํ•˜๊ณ  ์žˆ๋Š” ์˜์‚ฌ๋“ค์ด ๋” ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ์ฒ˜๋ฆฌํ•˜๋„๋ก ํ•˜๋Š” ๊ฒƒ์ด๋ฉฐ, ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ๋ณด์œ ํ•œ ์‹ ์ œํ’ˆ๊ณผ ๊ธฐํƒ€ ์š”์†Œ๋“ค์„ ํ†ตํ•ด ์ถ”์ง„๋ฉ๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ์ง€์—ญ์—์„œ๋Š” ๊ธฐ์กด ์‹œ์žฅ๊ณผ ํ˜‘๋ ฅํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์Šคํฌ๋ฆฝํŠธ์—์„œ ์–ธ๊ธ‰ํ–ˆ๊ณ  ์ ์  ๋” ๋งŽ์ด ๋ณด๊ณ  ์žˆ๋Š” ํ•ต์‹ฌ ๋ถ€๋ถ„์€, ๊ฐœ์ธ ๊ฐœ์—…์˜์™€ DSO(์น˜๊ณผ์„œ๋น„์Šค์กฐ์ง)์— ์†Œ์†๋˜์–ด ์žˆ๊ฑฐ๋‚˜ ๋ณด๋‹ค ์ ๊ทน์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๋Š” ์˜์‚ฌ๋“ค ๊ฐ„์˜ ์ฐจ์ด์ž…๋‹ˆ๋‹ค.
And that's a good way to differentiate the marketplace that we see right now with doctors. There are doctors that take an active approach to conversion and then some of the doctors take more of a passive approach. So what's an active approach? An active approach is doctors that are doing local marketing, trying to drive that initial demand to come to their practices. They scan every patient that comes in to be able to show them what their teeth look like before treatment and what they look like with after treatment. Those are the same doctors that many times they offer a discount. They'll try to say, look, if you sign up now and go into treatment, we'll give you $300, $500 off.๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ํ˜„์žฌ ์šฐ๋ฆฌ๊ฐ€ ๋ณด๊ณ  ์žˆ๋Š” ์˜์‚ฌ๋“ค ๊ฐ„ ์‹œ์žฅ์„ ๊ตฌ๋ถ„ํ•˜๋Š” ์ข‹์€ ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค. ์ „ํ™˜์— ์ ๊ทน์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๋Š” ์˜์‚ฌ๋“ค์ด ์žˆ๊ณ , ๋ณด๋‹ค ์ˆ˜๋™์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๋Š” ์˜์‚ฌ๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ์ ๊ทน์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์ด๋ž€ ๋ฌด์—‡์ผ๊นŒ์š”? ์ ๊ทน์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์€ ์ง€์—ญ ๋งˆ์ผ€ํŒ…์„ ์‹ค์‹œํ•˜์—ฌ ์ดˆ๊ธฐ ์ˆ˜์š”๋ฅผ ์ž์‹ ์˜ ๋ณ‘์›์œผ๋กœ ์œ ๋„ํ•˜๋ ค๋Š” ์˜์‚ฌ๋“ค์ž…๋‹ˆ๋‹ค. ์ด๋“ค์€ ๋‚ด์›ํ•˜๋Š” ๋ชจ๋“  ํ™˜์ž๋ฅผ ์Šค์บ”ํ•˜์—ฌ ์น˜๋ฃŒ ์ „ ์น˜์•„ ์ƒํƒœ์™€ ์น˜๋ฃŒ ํ›„ ๋ชจ์Šต์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์˜์‚ฌ๋“ค์€ ๋งŽ์€ ๊ฒฝ์šฐ ํ• ์ธ์„ ์ œ๊ณตํ•˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. ์ง€๊ธˆ ๋“ฑ๋กํ•˜๊ณ  ์น˜๋ฃŒ๋ฅผ ์‹œ์ž‘ํ•˜๋ฉด 300๋‹ฌ๋Ÿฌ, 500๋‹ฌ๋Ÿฌ๋ฅผ ํ• ์ธํ•ด๋“œ๋ฆฌ๊ฒ ๋‹ค๊ณ  ์ œ์•ˆํ•˜๋Š” ๊ฒƒ์ด์ฃ .
And usually, that last mile that helps out is providing some type of patient financing. Sometimes they do it internally, sometimes they use an external. But in the end, a potential patient is going to look at what does it actually cost them on a monthly basis. And if you string all that together and have that set up in that type of active approach, they're seeing stronger conversion. So that's exactly what the dental service organizations are doing. They're taking that approach to drive that activity, they're seeing double-digit growth. The doctors that are big doctors that we have that take this approach as well, they're seeing double-digit growth.๊ทธ๋ฆฌ๊ณ  ๋ณดํ†ต ๋งˆ์ง€๋ง‰ ๋‹จ๊ณ„์—์„œ ๋„์›€์ด ๋˜๋Š” ๊ฒƒ์€ ํ™˜์ž ๊ธˆ์œต ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋•Œ๋กœ๋Š” ๋‚ด๋ถ€์ ์œผ๋กœ ์ฒ˜๋ฆฌํ•˜๊ธฐ๋„ ํ•˜๊ณ , ๋•Œ๋กœ๋Š” ์™ธ๋ถ€ ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ฒฐ๊ตญ ์ž ์žฌ ํ™˜์ž๋Š” ์›” ๋‹จ์œ„๋กœ ์‹ค์ œ ๋น„์šฉ์ด ์–ผ๋งˆ๋‚˜ ๋“œ๋Š”์ง€๋ฅผ ์‚ดํŽด๋ณด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ์„ ์—ฐ๊ฒฐํ•˜๊ณ  ์ด๋Ÿฌํ•œ ์ ๊ทน์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์œผ๋กœ ์„ค์ •ํ•˜๋ฉด, ๊ทธ๋“ค์€ ๋” ๋†’์€ ์ „ํ™˜์œจ์„ ๋ณด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์น˜๊ณผ ์„œ๋น„์Šค ์กฐ์ง(DSO)๋“ค์ด ํ•˜๊ณ  ์žˆ๋Š” ์ผ์ž…๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ด๋Ÿฌํ•œ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜์—ฌ ํ™œ๋™์„ ์ด‰์ง„ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๋ณด์œ ํ•œ ๋Œ€ํ˜• ์น˜๊ณผ ์˜์‚ฌ๋“ค ์ค‘์—์„œ๋„ ์ด๋Ÿฌํ•œ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๋Š” ๋ถ„๋“ค์€ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
The doctors that are maybe more passive waiting for people to come in, not offering discounts and so on. they struggle. They don't grow as fast or they'll revert from Invisalign to wires and brackets because then they don't see as much top line revenue, they don't see that volume. And then they find ways to cut other costs and they'll cut some of that Invisalign and pushed to wires and brackets. But it's really that active conversion that's driving a difference and we're seeing that more and more, and we want to continue that. So we want to then take it to those doctors who have taken more of a passive approach. They're not part of a DSO or anything else, they are retail doctors.์˜์‚ฌ๋“ค ์ค‘์—์„œ ํ™˜์ž๋“ค์ด ์ฐพ์•„์˜ค๊ธฐ๋ฅผ ์ˆ˜๋™์ ์œผ๋กœ ๊ธฐ๋‹ค๋ฆฌ๊ณ  ํ• ์ธ์„ ์ œ๊ณตํ•˜์ง€ ์•Š๋Š” ๋“ฑ์˜ ๋ฐฉ์‹์„ ์ทจํ•˜๋Š” ๊ฒฝ์šฐ, ๊ทธ๋“ค์€ ์–ด๋ ค์›€์„ ๊ฒช์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜์ง€ ๋ชปํ•˜๊ฑฐ๋‚˜ ์ธ๋น„์ ˆ๋ผ์ธ์—์„œ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์œผ๋กœ ๋˜๋Œ์•„๊ฐ€๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๋งค์ถœ ์ƒ๋‹จ(top line revenue)์ด ๋งŽ์ด ๋ณด์ด์ง€ ์•Š๊ณ , ๊ทธ๋Ÿฐ ๋ฌผ๋Ÿ‰์„ ๋ณด์ง€ ๋ชปํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ๊ทธ๋“ค์€ ๋‹ค๋ฅธ ๋น„์šฉ์„ ์ ˆ๊ฐํ•  ๋ฐฉ๋ฒ•์„ ์ฐพ๊ฒŒ ๋˜๊ณ , ์ธ๋น„์ ˆ๋ผ์ธ์˜ ์ผ๋ถ€๋ฅผ ์ค„์ด๊ณ  ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์œผ๋กœ ์ „ํ™˜ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‹ค์ œ๋กœ ์ฐจ์ด๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์€ ๋ฐ”๋กœ ๊ทธ ์ ๊ทน์ ์ธ ์ „ํ™˜(active conversion)์ด๋ฉฐ, ์šฐ๋ฆฌ๋Š” ์ด๊ฒƒ์„ ์ ์  ๋” ๋งŽ์ด ๋ณด๊ณ  ์žˆ๊ณ , ์ด๋ฅผ ์ง€์†ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๋Š” ๋” ์ˆ˜๋™์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•ด์˜จ ์˜์‚ฌ๋“ค์—๊ฒŒ๋„ ์ด๋ฅผ ํ™•๋Œ€ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ DSO(์น˜๊ณผ ์ง€์› ์กฐ์ง)์˜ ์ผ๋ถ€๊ฐ€ ์•„๋‹ˆ๋ฉฐ, ๊ฐœ์ธ ๊ฐœ์›์˜(retail doctors)์ž…๋‹ˆ๋‹ค.
Those are the majority of doctors that we have. We take them different ways that they can grow, do some co-marketing and other things to better drive traffic. We've come up with different products that maybe you don't have to pay for as many refinements upfront. You just want to buy the product to buy the comprehensive. And so we're giving them ways that they can buy the products, utilize the products that we have, drive some of the local marketing and other initiatives that they have to be able to help them with conversion. Kevin Caliendo
UBS Investment Bank, Research Division

Do you, as Align, have the infrastructure to go after those individual passive doctors? Meaning you can do it.
์ €ํฌ๊ฐ€ ๋ณด์œ ํ•œ ๋Œ€๋ถ€๋ถ„์˜ ์˜์‚ฌ๋“ค์ด ๊ทธ๋Ÿฐ ๋ถ„๋“ค์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๊ทธ๋“ค์ด ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋Š” ๋‹ค์–‘ํ•œ ๋ฐฉ๋ฒ•์„ ์ œ์‹œํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ณต๋™ ๋งˆ์ผ€ํŒ… ๋“ฑ์„ ํ†ตํ•ด ํ™˜์ž ์œ ์ž…์„ ๋” ์ž˜ ์ด‰์ง„ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์„ ๋ถˆ๋กœ ๋งŽ์€ ๋ฆฌํŒŒ์ธ๋จผํŠธ(๊ต์ • ์กฐ์ •) ๋น„์šฉ์„ ์ง€๋ถˆํ•˜์ง€ ์•Š์•„๋„ ๋˜๋Š” ๋‹ค์–‘ํ•œ ์ œํ’ˆ๋“ค์„ ๊ฐœ๋ฐœํ–ˆ์Šต๋‹ˆ๋‹ค. ์ข…ํ•ฉ ํŒจํ‚ค์ง€๋ฅผ ๊ตฌ๋งคํ•˜๊ธฐ ์œ„ํ•ด ์ œํ’ˆ๋งŒ ๊ตฌ๋งคํ•˜๊ณ  ์‹ถ์–ดํ•˜๋Š” ๊ฒฝ์šฐ๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ๊ทธ๋“ค์ด ์ œํ’ˆ์„ ๊ตฌ๋งคํ•˜๊ณ  ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•๋“ค์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ง€์—ญ ๋งˆ์ผ€ํŒ…๊ณผ ๊ธฐํƒ€ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ „ํ™˜์œจ์„ ๋†’์ผ ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์–ผ๋ผ์ธ์ด ๊ทธ๋Ÿฌํ•œ ๊ฐœ๋ณ„ ์†Œ๊ทน์  ์˜์‚ฌ๋“ค์„ ์ง์ ‘ ๊ณต๋žตํ•  ์ˆ˜ ์žˆ๋Š” ์ธํ”„๋ผ๋ฅผ ๊ฐ–์ถ”๊ณ  ๊ณ„์‹ ๊ฐ€์š”? ์ฆ‰, ์ง์ ‘ ํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๋ง์”€์ด์‹ ๊ฐ€์š”?
Is there a cost benefit it's much easier to get a DSO and they help you with the process, right? They're there to grow that way, whereas passive that this group which might be more independent, as you said, what's the cost benefit? How do you think about the investment in the time to get them to convert and move up. Like I never really thought about this until you just mentioned it, but it seems like it's a different sales pitch to a certain extent. Because it's on a one-by-one basis. Do you have the infrastructure in place to do that? Is it harder to do that? Is it -- like what's the return? John Morici
CFO & Executive VP of Global Finance

It is -- we have the sales team.
์กด ๋ชจ๋ฆฌ์น˜ (John Morici)
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด์ด์‚ฌ

๋„ค, ์ €ํฌ๋Š” ์˜์—…ํŒ€์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We have a large sales force with marketing to be able to drive this. It's a difference in terms of the funnel. The funnel of opportunities you can market at the high level and drive awareness and hope that somebody goes on Google and searches and then ends up on our website and maybe find the doctor, schedule an appointment and it even shows up at the doctor. So that's kind of a passive approach or we can leverage the resources that we have, both in people as well as money that we spend and actually help doctors right at that lower level and start with that, some of that local marketing and advertising, drive that awareness that's needed there.์ €ํฌ๋Š” ์ด๋ฅผ ์ถ”์ง„ํ•  ์ˆ˜ ์žˆ๋Š” ๋งˆ์ผ€ํŒ…๊ณผ ํ•จ๊ป˜ ๋Œ€๊ทœ๋ชจ ์˜์—… ์กฐ์ง์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํผ๋„(funnel) ์ธก๋ฉด์—์„œ ์ฐจ์ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ธฐํšŒ์˜ ํผ๋„์„ ๋ณด๋ฉด, ์ƒ์œ„ ๋ ˆ๋ฒจ์—์„œ ๋งˆ์ผ€ํŒ…ํ•˜๊ณ  ์ธ์ง€๋„๋ฅผ ๋†’์—ฌ์„œ ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๊ตฌ๊ธ€์—์„œ ๊ฒ€์ƒ‰ํ•˜๊ณ  ์ €ํฌ ์›น์‚ฌ์ดํŠธ์— ๋“ค์–ด์™€์„œ ์˜์‚ฌ๋ฅผ ์ฐพ๊ณ  ์˜ˆ์•ฝ์„ ์žก๊ณ  ์‹ค์ œ๋กœ ๋ณ‘์›์— ๋ฐฉ๋ฌธํ•˜๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ์ผ์ข…์˜ ์ˆ˜๋™์  ์ ‘๊ทผ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค. ๋˜๋Š” ์ €ํฌ๊ฐ€ ๋ณด์œ ํ•œ ์ž์›๋“ค, ์ฆ‰ ์ธ๋ ฅ๊ณผ ์ง€์ถœํ•˜๋Š” ์ž๊ธˆ์„ ๋ชจ๋‘ ํ™œ์šฉํ•˜์—ฌ ์‹ค์ œ๋กœ ํ•˜์œ„ ๋ ˆ๋ฒจ์—์„œ ์˜์‚ฌ๋“ค์„ ์ง์ ‘ ์ง€์›ํ•˜๊ณ , ๊ทธ๋Ÿฌํ•œ ์ง€์—ญ ๋งˆ์ผ€ํŒ…๊ณผ ๊ด‘๊ณ ์˜ ์ผ๋ถ€๋ถ€ํ„ฐ ์‹œ์ž‘ํ•˜์—ฌ ๊ทธ๊ณณ์—์„œ ํ•„์š”ํ•œ ์ธ์ง€๋„๋ฅผ ๋†’์ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
You still want to keep some at the high level to keep your brand and other things, other parts of the business where people are aware of. But you want to get closer to those customers, be able to drive that local traffic, be able to help them because sometimes these doctors who are starting to do more and more cases, they need help with treatment planning. And that's where DSOs are good to work with. They have many times this internal treatment planning service that they provide to their doctors to be able to help them take on more and more cases. So we'll help that as well.๋ธŒ๋žœ๋“œ์™€ ๋น„์ฆˆ๋‹ˆ์Šค์˜ ๋‹ค๋ฅธ ๋ถ€๋ถ„๋“ค์— ๋Œ€ํ•œ ์ธ์ง€๋„๋ฅผ ์œ ์ง€ํ•˜๊ธฐ ์œ„ํ•ด ์ƒ์œ„ ๋ ˆ๋ฒจ์—์„œ์˜ ํ™œ๋™๋„ ์ผ๋ถ€ ์œ ์ง€ํ•˜๊ณ  ์‹ถ์œผ์‹ค ๊ฒ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ๋” ๊ฐ€๊นŒ์ด ๋‹ค๊ฐ€๊ฐ€์„œ ์ง€์—ญ ํŠธ๋ž˜ํ”ฝ์„ ์œ ๋„ํ•˜๊ณ , ๊ทธ๋“ค์„ ๋„์šธ ์ˆ˜ ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์ ์  ๋” ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ์ง„ํ–‰ํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๋Š” ์ด๋Ÿฌํ•œ ์˜์‚ฌ๋“ค์€ ๋•Œ๋•Œ๋กœ ์น˜๋ฃŒ ๊ณ„ํš ์ˆ˜๋ฆฝ์— ๋„์›€์ด ํ•„์š”ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ DSO๋“ค๊ณผ ํ˜‘๋ ฅํ•˜๋Š” ๊ฒƒ์ด ์ข‹์€ ์ด์œ ์ž…๋‹ˆ๋‹ค. DSO๋“ค์€ ๋งŽ์€ ๊ฒฝ์šฐ ์ž์ฒด์ ์ธ ์น˜๋ฃŒ ๊ณ„ํš ์ˆ˜๋ฆฝ ์„œ๋น„์Šค๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์–ด์„œ ์†Œ์† ์˜์‚ฌ๋“ค์ด ์ ์  ๋” ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ์ˆ˜ํ–‰ํ•  ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๋„ ์ด๋Ÿฌํ•œ ๋ถ€๋ถ„์— ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
But doing things around the product, around the local marketing, doing things to be able to help drive that conversion. We're seeing that play out, and we're seeing the proof of that when we see the DSOs in terms of what they're doing. They're showing us how to do that. Now you're right, the resources that we don't have to provide, they're helping provide. We'll provide, obviously, the product and the digitization of orthodontics and so on, we can help with that. But they're a force multiplier. They're doing a lot more of that to be able to help drive that conversion and they're winning in the marketplace. Kevin Caliendo
UBS Investment Bank, Research Division

You mentioned the 88,000 docs.
ํ•˜์ง€๋งŒ ์ œํ’ˆ๊ณผ ๊ด€๋ จ๋œ ์ผ๋“ค, ์ง€์—ญ ๋งˆ์ผ€ํŒ…๊ณผ ๊ด€๋ จ๋œ ์ผ๋“ค, ๊ทธ ์ „ํ™˜์œจ์„ ๋†’์ด๋Š” ๋ฐ ๋„์›€์ด ๋˜๋Š” ์ผ๋“ค์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ์ด ์‹คํ˜„๋˜๋Š” ๊ฒƒ์„ ๋ณด๊ณ  ์žˆ๊ณ , DSO๋“ค์ด ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๋ณด๋ฉด ๊ทธ ์ฆ๊ฑฐ๋ฅผ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ์šฐ๋ฆฌ์—๊ฒŒ ๊ทธ ๋ฐฉ๋ฒ•์„ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งž์Šต๋‹ˆ๋‹ค, ์šฐ๋ฆฌ๊ฐ€ ์ œ๊ณตํ•˜์ง€ ์•Š์•„๋„ ๋˜๋Š” ์ž์›๋“ค์„ ๊ทธ๋“ค์ด ์ œ๊ณตํ•˜๋Š” ๋ฐ ๋„์›€์„ ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์šฐ๋ฆฌ๋Š” ์ œํ’ˆ๊ณผ ๊ต์ •์น˜๋ฃŒ์˜ ๋””์ง€ํ„ธํ™” ๋“ฑ์„ ์ œ๊ณตํ•  ๊ฒƒ์ด๊ณ , ๊ทธ๋Ÿฐ ๋ถ€๋ถ„์—์„œ ๋„์›€์„ ์ค„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ทธ๋“ค์€ ํž˜์˜ ์Šน์ˆ˜ ํšจ๊ณผ๋ฅผ ๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ „ํ™˜์œจ์„ ๋†’์ด๋Š” ๋ฐ ๋„์›€์ด ๋˜๋Š” ํ›จ์”ฌ ๋” ๋งŽ์€ ์ผ๋“ค์„ ํ•˜๊ณ  ์žˆ๊ณ , ์‹œ์žฅ์—์„œ ์„ฑ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Kevin Caliendo
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

88,000๋ช…์˜ ์˜์‚ฌ๋“ค์„ ์–ธ๊ธ‰ํ•˜์…จ๋Š”๋ฐ์š”.
It's an all-time high for the company. We can track in some markets, primarily in the United States, the number of registered docs. That's something that's publicly accessible that we can scrape for a lack of a better term. I'm guessing internally, you know exactly how many doctors out there registered that can use your product. How has that trended in terms of the numbers that have actually being sold to versus the number that are registered. And I asked this question because we can't see it, you can. And I'm just wondering, again, how expansive can you get in terms of the number of docs? How does that grow versus because I know some of these docs are going to do 1 case a year, right?ํšŒ์‚ฌ ์—ญ์‚ฌ์ƒ ์ตœ๊ณ ์น˜์ž…๋‹ˆ๋‹ค. ์ผ๋ถ€ ์‹œ์žฅ, ์ฃผ๋กœ ๋ฏธ๊ตญ์—์„œ๋Š” ๋“ฑ๋ก๋œ ์˜์‚ฌ ์ˆ˜๋ฅผ ์ถ”์ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ณต๊ฐœ์ ์œผ๋กœ ์ ‘๊ทผ ๊ฐ€๋Šฅํ•œ ์ •๋ณด๋กœ, ์ ์ ˆํ•œ ํ‘œํ˜„์ด ์—†์–ด์„œ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด ์Šคํฌ๋ž˜ํ•‘ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐ์ดํ„ฐ์ž…๋‹ˆ๋‹ค. ๋‚ด๋ถ€์ ์œผ๋กœ๋Š” ๊ท€์‚ฌ ์ œํ’ˆ์„ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ๋“ฑ๋ก๋œ ์˜์‚ฌ๊ฐ€ ์ •ํ™•ํžˆ ๋ช‡ ๋ช…์ธ์ง€ ์•Œ๊ณ  ๊ณ„์‹ค ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์ œํ’ˆ์„ ํŒ๋งคํ•œ ์˜์‚ฌ ์ˆ˜ ๋Œ€๋น„ ๋“ฑ๋ก๋œ ์˜์‚ฌ ์ˆ˜๋Š” ์–ด๋–ค ์ถ”์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ๋‚˜์š”? ์ œ๊ฐ€ ์ด ์งˆ๋ฌธ์„ ๋“œ๋ฆฌ๋Š” ์ด์œ ๋Š” ์ €ํฌ๋Š” ๋ณผ ์ˆ˜ ์—†์ง€๋งŒ ๊ท€์‚ฌ๋Š” ๋ณผ ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์˜์‚ฌ ์ˆ˜ ์ธก๋ฉด์—์„œ ์–ผ๋งˆ๋‚˜ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๊ทธ ์ˆ˜์น˜๊ฐ€ ์–ด๋–ป๊ฒŒ ์ฆ๊ฐ€ํ•˜๋Š”์ง€์š”. ์™œ๋ƒํ•˜๋ฉด ์ด๋“ค ์˜์‚ฌ ์ค‘ ์ผ๋ถ€๋Š” ์—ฐ๊ฐ„ 1๊ฑด์˜ ์‹œ์ˆ ๋งŒ ํ•  ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์•Œ๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค, ๊ทธ๋ ‡์ฃ ?
Like they don't really -- I don't say they don't matter, but they're not driving your business. So how do you think about that trend, and I want to go for the... John Morici
CFO & Executive VP of Global Finance

Well, we had a lot of registered doctors. I guess when you look at it in total, coming out of COVID or kind of during COVID, a lot of doctors wanted to digitize, but you're right, some doctors will revert back to wires and brackets or nothing. Many doctors just do nothing. They're general dentists and they essentially know how to treat with Invisalign, but they just don't do a lot. So we're constantly looking at those.
๊ทธ๋“ค์€ ์‹ค์ œ๋กœ -- ์ค‘์š”ํ•˜์ง€ ์•Š๋‹ค๋Š” ๋ง์€ ์•„๋‹ˆ์ง€๋งŒ, ๊ท€์‚ฌ์˜ ์‚ฌ์—…์„ ์ฃผ๋„ํ•˜๊ณ  ์žˆ์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ์ด๋Ÿฌํ•œ ์ถ”์„ธ์— ๋Œ€ํ•ด ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜์‹œ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ ...

์กด ๋ชจ๋ฆฌ์น˜ (John Morici)
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ๋ถ€์‚ฌ์žฅ

์Œ, ์šฐ๋ฆฌ๋Š” ๋งŽ์€ ๋“ฑ๋ก ์น˜๊ณผ์˜์‚ฌ๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ „์ฒด์ ์œผ๋กœ ๋ณด๋ฉด, ์ฝ”๋กœ๋‚˜ ์ดํ›„ ๋˜๋Š” ์ฝ”๋กœ๋‚˜ ๊ธฐ๊ฐ„ ๋™์•ˆ ๋งŽ์€ ์น˜๊ณผ์˜์‚ฌ๋“ค์ด ๋””์ง€ํ„ธํ™”๋ฅผ ์›ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ง์”€ํ•˜์‹  ๊ฒƒ์ฒ˜๋Ÿผ, ์ผ๋ถ€ ์น˜๊ณผ์˜์‚ฌ๋“ค์€ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์œผ๋กœ ๋˜๋Œ์•„๊ฐ€๊ฑฐ๋‚˜ ์•„๋ฌด๊ฒƒ๋„ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋งŽ์€ ์น˜๊ณผ์˜์‚ฌ๋“ค์€ ๊ทธ๋ƒฅ ์•„๋ฌด๊ฒƒ๋„ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ผ๋ฐ˜ ์น˜๊ณผ์˜์‚ฌ์ด๊ณ  ์ธ๋น„์ ˆ๋ผ์ธ์œผ๋กœ ์น˜๋ฃŒํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ๊ธฐ๋ณธ์ ์œผ๋กœ ์•Œ๊ณ  ์žˆ์ง€๋งŒ, ์‹ค์ œ๋กœ๋Š” ๋งŽ์ด ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ๋ถ€๋ถ„์„ ์ง€์†์ ์œผ๋กœ ์‚ดํŽด๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
I think when you look at our sales force, we have a sales team that sells to orthos and the sales team that sells to GPs, mostly across the globe. So you're constantly working with these doctors that do a lot of cases and you reach out to other doctors who don't do a lot of cases. We've been able to reach them and reengage them through selling iTero, now with Lumina to help them digitize their ecosystem. We've done things with new products that we have to reengage them. And now they can see some of the latest products that we have that can help their portfolio and their practice there.์ €ํฌ ์˜์—… ์กฐ์ง์„ ๋ณด์‹œ๋ฉด, ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๊ต์ • ์ „๋ฌธ์˜์—๊ฒŒ ํŒ๋งคํ•˜๋Š” ์˜์—…ํŒ€๊ณผ ์ผ๋ฐ˜ ์น˜๊ณผ์˜์‚ฌ์—๊ฒŒ ํŒ๋งคํ•˜๋Š” ์˜์—…ํŒ€์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ๋‹ค๋ฃจ๋Š” ์˜์‚ฌ๋“ค๊ณผ ์ง€์†์ ์œผ๋กœ ํ˜‘๋ ฅํ•˜๋ฉด์„œ, ๋™์‹œ์— ์ผ€์ด์Šค๊ฐ€ ๋งŽ์ง€ ์•Š์€ ๋‹ค๋ฅธ ์˜์‚ฌ๋“ค์—๊ฒŒ๋„ ์ ‘๊ทผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” iTero ํŒ๋งค๋ฅผ ํ†ตํ•ด, ๊ทธ๋ฆฌ๊ณ  ์ด์ œ๋Š” Lumina๋ฅผ ํ†ตํ•ด ์ด๋“ค์˜ ๋””์ง€ํ„ธ ์ƒํƒœ๊ณ„ ๊ตฌ์ถ•์„ ์ง€์›ํ•˜๋ฉด์„œ ์ด๋Ÿฌํ•œ ์˜์‚ฌ๋“ค์—๊ฒŒ ๋‹ค๊ฐ€๊ฐ€๊ณ  ์žฌ์ฐธ์—ฌ๋ฅผ ์œ ๋„ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์‹ ์ œํ’ˆ์„ ํ†ตํ•ด ์ด๋“ค์„ ์žฌ์ฐธ์—ฌ์‹œํ‚ค๋Š” ํ™œ๋™๋„ ์ง„ํ–‰ํ•ด์™”์Šต๋‹ˆ๋‹ค. ์ด์ œ ์ด๋“ค์€ ์ €ํฌ๊ฐ€ ๋ณด์œ ํ•œ ์ตœ์‹  ์ œํ’ˆ๋“ค์ด ๊ทธ๋“ค์˜ ํฌํŠธํด๋ฆฌ์˜ค์™€ ์ง„๋ฃŒ์— ์–ด๋–ป๊ฒŒ ๋„์›€์ด ๋  ์ˆ˜ ์žˆ๋Š”์ง€ ํ™•์ธํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
We'll do other things to help with local marketing to be able to kind of co-market and say, okay, how do we reengage? How do we get more? So in general, you always have doctors that you're training initially, they're new or they were out of the system for a year and now they come back in through training. You have some that just fall out and we call that churn. You have new doctors older.๋‹ค๋ฅธ ์ง€์—ญ ๋งˆ์ผ€ํŒ… ์ง€์› ํ™œ๋™๋„ ์ง„ํ–‰ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ณต๋™ ๋งˆ์ผ€ํŒ…์„ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ์žฌ์ฐธ์—ฌ๋ฅผ ์œ ๋„ํ•˜๊ณ , ์–ด๋–ป๊ฒŒ ๋” ๋งŽ์€ ์„ฑ๊ณผ๋ฅผ ๋‚ผ ์ˆ˜ ์žˆ์„์ง€ ๊ณ ๋ฏผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ฐ˜์ ์œผ๋กœ ์ฒ˜์Œ ๊ต์œก์„ ๋ฐ›๋Š” ์‹ ๊ทœ ์˜์‚ฌ๋“ค์ด ์žˆ๊ณ , 1๋…„๊ฐ„ ์‹œ์Šคํ…œ์„ ๋ฒ—์–ด๋‚ฌ๋‹ค๊ฐ€ ๊ต์œก์„ ํ†ตํ•ด ๋‹ค์‹œ ๋Œ์•„์˜ค๋Š” ์˜์‚ฌ๋“ค๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€๋Š” ์ดํƒˆํ•˜๊ฒŒ ๋˜๋Š”๋ฐ ์ €ํฌ๋Š” ์ด๋ฅผ ์ดํƒˆ๋ฅ (churn)์ด๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ณ ๋ น์˜ ์‹ ๊ทœ ์˜์‚ฌ๋“ค๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
The net-net is we want to be able to grow more new doctors, of course, but we also want to keep those doctors there, even if they're doing 1 case a year, I still want to keep that 1 doctor because if you can keep them engaged, especially through the digital ecosystem, so maybe that 1 doctor or a doctor that does 1 case a year, maybe they don't even have a scanner that they're using. How do we get them a scanner? Can they demo one? Can they rent one? Can they lease one? If they don't want to put much money into it or they can maybe use a certified pre-owned, get them that scanner they'll do more than 1 case with the scanner.์ˆœ์ˆ˜ ํšจ๊ณผ๋Š” ๋ฌผ๋ก  ๋” ๋งŽ์€ ์‹ ๊ทœ ์˜์‚ฌ๋“ค์„ ํ™•๋ณดํ•˜๊ณ  ์‹ถ์ง€๋งŒ, ๋™์‹œ์— ๊ทธ ์˜์‚ฌ๋“ค์„ ์œ ์ง€ํ•˜๊ณ  ์‹ถ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ 1๊ฑด์˜ ์ผ€์ด์Šค๋งŒ ํ•˜๋”๋ผ๋„ ์ €๋Š” ๊ทธ ํ•œ ๋ช…์˜ ์˜์‚ฌ๋ฅผ ๊ณ„์† ์œ ์ง€ํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ํŠนํžˆ ๋””์ง€ํ„ธ ์ƒํƒœ๊ณ„๋ฅผ ํ†ตํ•ด ๊ทธ๋“ค์„ ๊ณ„์† ์ฐธ์—ฌ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋‹ค๋ฉด, ์—ฐ๊ฐ„ 1๊ฑด์˜ ์ผ€์ด์Šค๋ฅผ ํ•˜๋Š” ์˜์‚ฌ๋‚˜ ๊ทธ๋Ÿฐ ์˜์‚ฌ๊ฐ€ ์‚ฌ์šฉํ•˜๋Š” ์Šค์บ๋„ˆ๊ฐ€ ์—†์„ ์ˆ˜๋„ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ๊ทธ๋“ค์—๊ฒŒ ์Šค์บ๋„ˆ๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”? ๋ฐ๋ชจ๋ฅผ ํ•ด๋ณผ ์ˆ˜ ์žˆ์„๊นŒ์š”? ๋ ŒํŠธํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”? ๋ฆฌ์Šคํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”? ๋งŒ์•ฝ ๊ทธ๋“ค์ด ๋งŽ์€ ๋น„์šฉ์„ ํˆฌ์žํ•˜๊ณ  ์‹ถ์ง€ ์•Š๋‹ค๋ฉด, ์ธ์ฆ๋œ ์ค‘๊ณ  ์ œํ’ˆ(certified pre-owned)์„ ์‚ฌ์šฉํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์—๊ฒŒ ์Šค์บ๋„ˆ๋ฅผ ์ œ๊ณตํ•˜๋ฉด 1๊ฑด ์ด์ƒ์˜ ์ผ€์ด์Šค๋ฅผ ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
If we can -- as they start to grow and really start to scan more and more of their patients and so on with some of the tools that we have, we know that they'll end up doing more cases. So it's a scalable model. We've been able to build this infrastructure to do this. We sell to 88,000 doctors, but there's 2 million doctors in the world. So the vast majority we don't even sell to or have even trained. But we know the equation that works for our business, and it comes down to basics. We have to sell to more doctors and get those doctors to do more cases. It sounds like a no-brainer, but that submitter plus utilization equals our volume, and that's how we grow our business.๊ทธ๋“ค์ด ์„ฑ์žฅํ•˜๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๋ณด์œ ํ•œ ์ผ๋ถ€ ๋„๊ตฌ๋“ค์„ ํ™œ์šฉํ•˜์—ฌ ์ ์  ๋” ๋งŽ์€ ํ™˜์ž๋“ค์„ ์Šค์บ”ํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๋ฉด, ๊ทธ๋“ค์ด ๋” ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ์ˆ˜ํ–‰ํ•˜๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๊ฒƒ์€ ํ™•์žฅ ๊ฐ€๋Šฅํ•œ ๋ชจ๋ธ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ์ˆ˜ํ–‰ํ•˜๊ธฐ ์œ„ํ•œ ์ธํ”„๋ผ๋ฅผ ๊ตฌ์ถ•ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 88,000๋ช…์˜ ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์ „ ์„ธ๊ณ„์—๋Š” 2๋ฐฑ๋งŒ ๋ช…์˜ ์˜์‚ฌ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋Œ€๋‹ค์ˆ˜์˜ ์˜์‚ฌ๋“ค์—๊ฒŒ๋Š” ์•„์ง ํŒ๋งคํ•˜์ง€๋„ ์•Š์•˜๊ณ  ๊ต์œก๋„ ํ•˜์ง€ ์•Š์€ ์ƒํƒœ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ ๋น„์ฆˆ๋‹ˆ์Šค์— ํšจ๊ณผ๊ฐ€ ์žˆ๋Š” ๋ฐฉ์ •์‹์„ ์•Œ๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ๊ธฐ๋ณธ์œผ๋กœ ๊ท€๊ฒฐ๋ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋” ๋งŽ์€ ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ•ด์•ผ ํ•˜๊ณ  ๊ทธ ์˜์‚ฌ๋“ค์ด ๋” ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ์ˆ˜ํ–‰ํ•˜๋„๋ก ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋‹น์—ฐํ•œ ๊ฒƒ์ฒ˜๋Ÿผ ๋“ค๋ฆฌ์ง€๋งŒ, ์ œ์ถœ์ž ์ˆ˜์™€ ํ™œ์šฉ๋„๋ฅผ ๋”ํ•˜๋ฉด ์šฐ๋ฆฌ์˜ ๋ณผ๋ฅจ์ด ๋˜๊ณ , ์ด๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ์„ฑ์žฅ์‹œํ‚ค๋Š” ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.
Kevin Caliendo
UBS Investment Bank, Research Division

We used to try to figure out scanner placements and then try to project the growth going forward based on the number of scanners placed. And there is a -- how do you guys view that? It's still obviously a vital part of the business. But how do you model your forward demand or your expectations? Is it still based on the number of docs? Is it based on the number of scanners placed? Is there some kind of algorithm? I know you're not going to give me the explicit X plus Y equals Z. But how do we -- we're trying -- because it's such a hard company to try to project, right, given all the KPIs that we don't have and do.
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ €ํฌ๋Š” ์˜ˆ์ „์— ์Šค์บ๋„ˆ ์„ค์น˜ ๋Œ€์ˆ˜๋ฅผ ํŒŒ์•…ํ•˜๊ณ , ๊ทธ๊ฒƒ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ํ–ฅํ›„ ์„ฑ์žฅ์„ ์˜ˆ์ธกํ•˜๋ ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ -- ์—ฌ๋Ÿฌ๋ถ„์€ ์ด๊ฒƒ์„ ์–ด๋–ป๊ฒŒ ๋ณด์‹œ๋‚˜์š”? ์Šค์บ๋„ˆ๋Š” ์—ฌ์ „ํžˆ ๋ช…๋ฐฑํžˆ ์‚ฌ์—…์˜ ํ•ต์‹ฌ์ ์ธ ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์—ฌ๋Ÿฌ๋ถ„์€ ํ–ฅํ›„ ์ˆ˜์š”๋‚˜ ๊ธฐ๋Œ€์น˜๋ฅผ ์–ด๋–ป๊ฒŒ ๋ชจ๋ธ๋งํ•˜์‹œ๋‚˜์š”? ์—ฌ์ „ํžˆ ์˜์‚ฌ ์ˆ˜๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•˜์‹œ๋‚˜์š”? ์„ค์น˜๋œ ์Šค์บ๋„ˆ ์ˆ˜๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•˜์‹œ๋‚˜์š”? ์–ด๋–ค ์•Œ๊ณ ๋ฆฌ์ฆ˜์ด ์žˆ๋‚˜์š”? ์—ฌ๋Ÿฌ๋ถ„์ด ๋ช…ํ™•ํ•œ X ๋”ํ•˜๊ธฐ Y๋Š” Z์™€ ๊ฐ™๋‹ค๋Š” ์‹์„ ์ฃผ์‹ค ๊ฑฐ๋ผ๊ณ ๋Š” ์ƒ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๊ฐ€ ์–ด๋–ป๊ฒŒ -- ์ €ํฌ๊ฐ€ ๋…ธ๋ ฅํ•˜๋Š” ์ด์œ ๋Š” -- ์ด ํšŒ์‚ฌ๋ฅผ ์˜ˆ์ธกํ•˜๊ธฐ๊ฐ€ ์ •๋ง ์–ด๋ ต๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค, ๋งž์ฃ ? ์ €ํฌ๊ฐ€ ๊ฐ€์ง€๊ณ  ์žˆ์ง€ ์•Š์€ ๋ชจ๋“  ํ•ต์‹ฌ์„ฑ๊ณผ์ง€ํ‘œ(KPI)๋“ค์„ ๊ณ ๋ คํ•˜๋ฉด ๋ง์ž…๋‹ˆ๋‹ค.
But the ones that you give us, scanner placements are always a predictor of future growth. it's been harder to see that because there's more moving parts in the revenue line now. But how should we... John Morici
CFO & Executive VP of Global Finance

It is. I mean, when you look at the number of doctors that are available and then how do we reach those doctors with the scanner. So we look at -- we have over 100,000 scanners in the market. That installed base continues to grow, fueled most recently by Lumina and the launch of that product. And so we want to be able to sell to these doctors and have a scanner that's part of their everyday use that they need.
ํ•˜์ง€๋งŒ ๊ท€์‚ฌ๊ฐ€ ์ œ๊ณตํ•˜๋Š” ์Šค์บ๋„ˆ ๋ฐฐ์น˜ ์ˆ˜์น˜๋Š” ํ•ญ์ƒ ๋ฏธ๋ž˜ ์„ฑ์žฅ์˜ ์˜ˆ์ธก ์ง€ํ‘œ๊ฐ€ ๋˜์–ด ์™”์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ํ˜„์žฌ๋Š” ๋งค์ถœ ํ•ญ๋ชฉ์— ๋” ๋งŽ์€ ๋ณ€์ˆ˜๋“ค์ด ์žˆ์–ด์„œ ๊ทธ๊ฒƒ์„ ํŒŒ์•…ํ•˜๊ธฐ๊ฐ€ ๋” ์–ด๋ ค์›Œ์กŒ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ์šฐ๋ฆฌ๋Š” ์–ด๋–ป๊ฒŒ... ์กด ๋ชจ๋ฆฌ์น˜
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด์ด์‚ฌ

๋งž์Šต๋‹ˆ๋‹ค. ์ด์šฉ ๊ฐ€๋Šฅํ•œ ์น˜๊ณผ์˜์‚ฌ ์ˆ˜๋ฅผ ๋ณด๊ณ , ๊ทธ ๋‹ค์Œ ์Šค์บ๋„ˆ๋ฅผ ํ†ตํ•ด ๊ทธ ์น˜๊ณผ์˜์‚ฌ๋“ค์—๊ฒŒ ์–ด๋–ป๊ฒŒ ๋„๋‹ฌํ•  ๊ฒƒ์ธ๊ฐ€๋ฅผ ์‚ดํŽด๋ด…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” -- ์‹œ์žฅ์— 10๋งŒ ๋Œ€ ์ด์ƒ์˜ ์Šค์บ๋„ˆ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์„ค์น˜ ๊ธฐ๋ฐ˜์€ ๊ณ„์† ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ฐ€์žฅ ์ตœ๊ทผ์—๋Š” Lumina์™€ ํ•ด๋‹น ์ œํ’ˆ ์ถœ์‹œ๋กœ ์ธํ•ด ์„ฑ์žฅ์ด ๊ฐ€์†ํ™”๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ์น˜๊ณผ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ•˜๊ณ , ๊ทธ๋“ค์ด ์ผ์ƒ์ ์œผ๋กœ ํ•„์š”๋กœ ํ•˜๊ณ  ์‚ฌ์šฉํ•˜๋Š” ์Šค์บ๋„ˆ๋ฅผ ์ œ๊ณตํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
Some will use it for mostly restorative. Great. Let them use restorative. And now we can help teach them to say, look, maybe move the teeth first before you do restorative. So there's a lot of efforts around working with these general dentists to get an everyday scanner in that Lumina can provide, they can help you with your bread and butter what you do in caps and crowns and implants and so on, but then also working with those doctors to help them move the teeth first. And then you don't have to shave off as much healthy dentition. You can save that. It adds a little bit time in treatment time, but it saves the healthy dentition.์ผ๋ถ€๋Š” ์ฃผ๋กœ ๋ณด์ฒ  ์น˜๋ฃŒ์— ์‚ฌ์šฉํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ข‹์Šต๋‹ˆ๋‹ค. ๋ณด์ฒ  ์น˜๋ฃŒ์— ์‚ฌ์šฉํ•˜๊ฒŒ ํ•˜์‹ญ์‹œ์˜ค. ๊ทธ๋ฆฌ๊ณ  ์ด์ œ ์šฐ๋ฆฌ๋Š” ๊ทธ๋“ค์—๊ฒŒ ๋ณด์ฒ  ์น˜๋ฃŒ๋ฅผ ํ•˜๊ธฐ ์ „์— ๋จผ์ € ์น˜์•„๋ฅผ ์ด๋™์‹œํ‚ค๋Š” ๊ฒƒ์„ ๊ณ ๋ คํ•ด๋ณด๋ผ๊ณ  ๊ต์œกํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๋Ÿฌํ•œ ์ผ๋ฐ˜ ์น˜๊ณผ์˜์‚ฌ๋“ค๊ณผ ํ˜‘๋ ฅํ•˜์—ฌ Lumina๊ฐ€ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์ƒ์ ์ธ ์Šค์บ๋„ˆ๋ฅผ ์‚ฌ์šฉํ•˜๋„๋ก ํ•˜๊ณ , ํฌ๋ผ์šด, ์ž„ํ”Œ๋ž€ํŠธ ๋“ฑ ๊ทธ๋“ค์˜ ์ฃผ๋ ฅ ์ง„๋ฃŒ๋ฅผ ์ง€์›ํ•˜๋Š” ๋™์‹œ์—, ์ด๋Ÿฌํ•œ ์˜์‚ฌ๋“ค์ด ๋จผ์ € ์น˜์•„๋ฅผ ์ด๋™์‹œํ‚ฌ ์ˆ˜ ์žˆ๋„๋ก ํ˜‘๋ ฅํ•˜๋Š” ๋งŽ์€ ๋…ธ๋ ฅ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ๊ฑด๊ฐ•ํ•œ ์น˜์งˆ์„ ๋งŽ์ด ์‚ญ์ œํ•  ํ•„์š”๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์„ ๋ณด์กดํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์น˜๋ฃŒ ์‹œ๊ฐ„์ด ์กฐ๊ธˆ ์ถ”๊ฐ€๋˜์ง€๋งŒ, ๊ฑด๊ฐ•ํ•œ ์น˜์งˆ์„ ๋ณด์กดํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
It helps that doctor, especially when they show the patient, here's what you could do if you just did restorative. And here's what you do when you have ortho plus restorative and they could see the difference. Most patients say, it's worth the extra cost, it's worth a little bit more time to save the healthy teeth and be a part of that. And I think when you have that scanner there, it just lends itself to that visibility and that the views of that. So it's getting those scanners in, getting to sell as many doctors as we can. And then leveraging the benefits that we can bring with Invisalign treatment with those scanners.์˜์‚ฌ๋“ค์ด ํ™˜์ž์—๊ฒŒ ๋ณด์—ฌ์ค„ ๋•Œ ํŠนํžˆ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. "๋‹จ์ˆœํžˆ ๋ณด์ฒ ๋งŒ ํ•˜๋ฉด ์ด๋ ‡๊ฒŒ ๋˜๊ณ , ๊ต์ •๊ณผ ๋ณด์ฒ ์„ ํ•จ๊ป˜ ํ•˜๋ฉด ์ด๋ ‡๊ฒŒ ๋ฉ๋‹ˆ๋‹ค"๋ผ๊ณ  ๋ณด์—ฌ์ฃผ๋ฉด ํ™˜์ž๋“ค์ด ์ฐจ์ด๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€๋ถ€๋ถ„์˜ ํ™˜์ž๋“ค์€ "๊ฑด๊ฐ•ํ•œ ์น˜์•„๋ฅผ ๋ณด์กดํ•˜๊ณ  ๊ทธ ๊ณผ์ •์— ์ฐธ์—ฌํ•˜๊ธฐ ์œ„ํ•ด์„œ๋ผ๋ฉด ์ถ”๊ฐ€ ๋น„์šฉ์„ ์ง€๋ถˆํ•  ๊ฐ€์น˜๊ฐ€ ์žˆ๊ณ , ์‹œ๊ฐ„์„ ์กฐ๊ธˆ ๋” ํˆฌ์žํ•  ๊ฐ€์น˜๊ฐ€ ์žˆ๋‹ค"๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์Šค์บ๋„ˆ๊ฐ€ ์žˆ์œผ๋ฉด ๊ทธ๋Ÿฌํ•œ ๊ฐ€์‹œ์„ฑ๊ณผ ์‹œ๊ฐ์  ํšจ๊ณผ๋ฅผ ์ œ๊ณตํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์Šค์บ๋„ˆ๋ฅผ ๋„์ž…ํ•˜๊ณ , ๊ฐ€๋Šฅํ•œ ํ•œ ๋งŽ์€ ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ ๋‹ค์Œ ์ด๋Ÿฌํ•œ ์Šค์บ๋„ˆ์™€ ํ•จ๊ป˜ ์ธ๋น„์ ˆ๋ผ์ธ ์น˜๋ฃŒ๋กœ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ์ด์ ๋“ค์„ ํ™œ์šฉํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Because we know if they have a scanner compared to if they do a PVS impression, they're going to do more cases. If we put another scanner in there, it's like a 4x improvement. They will do significantly more. And you say, why? Because they're scanning every patient, they're giving themselves an opportunity to be able to show those potential patients what treatment would look like. And once they have that opportunity, even in a more challenging market, if they couple that visualization with the right price and financing, they're seeing that conversion. And we just need to get more doctors to see that.์™œ๋ƒํ•˜๋ฉด PVS ์ธ์ƒ ์ฑ„๋“ ๋ฐฉ์‹๊ณผ ๋น„๊ตํ–ˆ์„ ๋•Œ ์Šค์บ๋„ˆ๋ฅผ ๋ณด์œ ํ•œ ๊ฒฝ์šฐ ๋” ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ์ง„ํ–‰ํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ถ”๊ฐ€ ์Šค์บ๋„ˆ๋ฅผ ์„ค์น˜ํ•˜๋ฉด ์•ฝ 4๋ฐฐ์˜ ๊ฐœ์„  ํšจ๊ณผ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ํ›จ์”ฌ ๋” ๋งŽ์€ ์ผ€์ด์Šค๋ฅผ ์ง„ํ–‰ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์™œ ๊ทธ๋Ÿด๊นŒ์š”? ๋ชจ๋“  ํ™˜์ž๋ฅผ ์Šค์บ”ํ•˜๋ฉด์„œ ์ž ์žฌ ํ™˜์ž๋“ค์—๊ฒŒ ์น˜๋ฃŒ ๊ฒฐ๊ณผ๊ฐ€ ์–ด๋–ป๊ฒŒ ๋‚˜์˜ฌ์ง€ ๋ณด์—ฌ์ค„ ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋ฅผ ์Šค์Šค๋กœ ๋งŒ๋“ค๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌํ•œ ๊ธฐํšŒ๊ฐ€ ์ƒ๊ธฐ๋ฉด, ๋น„๋ก ๋” ์–ด๋ ค์šด ์‹œ์žฅ ํ™˜๊ฒฝ์ด๋ผ ํ•˜๋”๋ผ๋„, ์‹œ๊ฐํ™”์™€ ์ ์ ˆํ•œ ๊ฐ€๊ฒฉ ๋ฐ ๊ธˆ์œต ์˜ต์…˜์„ ๊ฒฐํ•ฉํ•˜๋ฉด ์ „ํ™˜์œจ์ด ๋†’์•„์ง€๋Š” ๊ฒƒ์„ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋‹จ์ง€ ๋” ๋งŽ์€ ์˜์‚ฌ๋“ค์ด ์ด๋ฅผ ๊ฒฝํ—˜ํ•˜๋„๋ก ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
Kevin Caliendo
UBS Investment Bank, Research Division

You answered my follow-up question to a certain extent. But of those 88,000 dentists that you -- doctors that you have, how many of them have iTero scanners? John Morici
CFO & Executive VP of Global Finance

Over 90%. Kevin Caliendo
UBS Investment Bank, Research Division

Over 90%. And the ones that do, I'm guessing versus your -- on your -- what's the utilization for those who have 1 scan or 2 scanners versus ones that don't? John Morici
CFO & Executive VP of Global Finance

It's significantly higher for the more than 1 scanner. If you have more than 1 scanner, and some doctors have scanners at every chair that they have.
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ œ ํ›„์† ์งˆ๋ฌธ์— ์–ด๋А ์ •๋„ ๋‹ต๋ณ€ํ•ด ์ฃผ์…จ๋Š”๋ฐ์š”. ๋ณด์œ ํ•˜๊ณ  ๊ณ„์‹  88,000๋ช…์˜ ์น˜๊ณผ์˜์‚ฌ ์ค‘์—์„œ iTero ์Šค์บ๋„ˆ๋ฅผ ๋ณด์œ ํ•œ ์˜์‚ฌ๋Š” ๋ช‡ ๋ช…์ž…๋‹ˆ๊นŒ?

์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ์ด๊ด„ ๋ถ€์‚ฌ์žฅ

90% ์ด์ƒ์ž…๋‹ˆ๋‹ค.

์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

90% ์ด์ƒ์ด๊ตฐ์š”. ๊ทธ๋ ‡๋‹ค๋ฉด ์Šค์บ๋„ˆ๋ฅผ ๋ณด์œ ํ•œ ์˜์‚ฌ๋“ค์˜ ๊ฒฝ์šฐ, 1๋Œ€ ๋˜๋Š” 2๋Œ€์˜ ์Šค์บ๋„ˆ๋ฅผ ๋ณด์œ ํ•œ ์˜์‚ฌ์™€ ๊ทธ๋ ‡์ง€ ์•Š์€ ์˜์‚ฌ ๊ฐ„์˜ ํ™œ์šฉ๋„ ์ฐจ์ด๋Š” ์–ด๋–ป์Šต๋‹ˆ๊นŒ?

์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ์ด๊ด„ ๋ถ€์‚ฌ์žฅ

์Šค์บ๋„ˆ๋ฅผ 2๋Œ€ ์ด์ƒ ๋ณด์œ ํ•œ ๊ฒฝ์šฐ ํ™œ์šฉ๋„๊ฐ€ ํ˜„์ €ํžˆ ๋†’์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€ ์˜์‚ฌ๋“ค์€ ๋ณด์œ ํ•œ ๋ชจ๋“  ์ง„๋ฃŒ ์ฒด์–ด๋งˆ๋‹ค ์Šค์บ๋„ˆ๋ฅผ ์„ค์น˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
So they have 3 or 4 chairs. They'll have a scanner at each. They will drive more because they're scanning every patient, helping that patient visualize. There's a lot of technology that we have. There's a lot of other diagnostic abilities that we're putting on that scanner so that you can almost get a score of how your dentition is and some of the wear and other characteristics of how things look in your teeth and being able to -- be able to drive that score in terms of your dentition health as well as what it means from an Invisalign standpoint. It's very powerful when it's combined together. And many doctors, especially on the general dentist side, have that figured out.๊ทธ๋ž˜์„œ ๊ทธ๋“ค์€ 3~4๊ฐœ์˜ ์ง„๋ฃŒ ์ฒด์–ด๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ฐ ์ฒด์–ด๋งˆ๋‹ค ์Šค์บ๋„ˆ๋ฅผ ๋ฐฐ์น˜ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ชจ๋“  ํ™˜์ž๋ฅผ ์Šค์บ”ํ•˜๊ณ  ํ™˜์ž๊ฐ€ ์‹œ๊ฐํ™”ํ•  ์ˆ˜ ์žˆ๋„๋ก ๋„์™€์ฃผ๊ธฐ ๋•Œ๋ฌธ์— ๋” ๋งŽ์€ ๋งค์ถœ์„ ์ฐฝ์ถœํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๋ณด์œ ํ•œ ๊ธฐ์ˆ ์ด ๋งŽ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์Šค์บ๋„ˆ์— ํƒ‘์žฌํ•˜๊ณ  ์žˆ๋Š” ๋‹ค๋ฅธ ์ง„๋‹จ ๊ธฐ๋Šฅ๋“ค๋„ ๋งŽ์•„์„œ, ์น˜์•„ ์ƒํƒœ๊ฐ€ ์–ด๋–ค์ง€, ๋งˆ๋ชจ๋„์™€ ์น˜์•„์˜ ๋‹ค๋ฅธ ํŠน์„ฑ๋“ค์ด ์–ด๋–ป๊ฒŒ ๋ณด์ด๋Š”์ง€์— ๋Œ€ํ•œ ์ ์ˆ˜๋ฅผ ๊ฑฐ์˜ ์–ป์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์น˜์•„ ๊ฑด๊ฐ• ์ธก๋ฉด์—์„œ์˜ ์ ์ˆ˜์™€ ์ธ๋น„์ ˆ๋ผ์ธ ๊ด€์ ์—์„œ ๋ฌด์—‡์„ ์˜๋ฏธํ•˜๋Š”์ง€๋ฅผ ๋„์ถœํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ๋“ค์ด ๊ฒฐํ•ฉ๋˜๋ฉด ๋งค์šฐ ๊ฐ•๋ ฅํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋งŽ์€ ์น˜๊ณผ์˜์‚ฌ๋“ค, ํŠนํžˆ ์ผ๋ฐ˜ ์น˜๊ณผ์˜์‚ฌ๋“ค์ด ์ด๊ฒƒ์„ ํŒŒ์•…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Kevin Caliendo
UBS Investment Bank, Research Division

Does it -- something popped into my head, but does it make sense if somebody has 1 scanner and they're starting to do cases that you heavily incentivize a second and third scanner into the practice, meaning like there's the math, even if you gave it away, I don't know what the rate... John Morici
CFO & Executive VP of Global Finance

We don't give it away, but there is rental and leasing in other ways or certified pre-owned. And I think that's added to our portfolio where we have many different ways.
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„ (Kevin Caliendo)
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๊ฐ‘์ž๊ธฐ ๋– ์˜ค๋ฅธ ์ƒ๊ฐ์ธ๋ฐ์š”, ๋งŒ์•ฝ ์–ด๋–ค ๊ณ ๊ฐ์ด ์Šค์บ๋„ˆ 1๋Œ€๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์ผ€์ด์Šค๋ฅผ ์‹œ์ž‘ํ•˜๊ณ  ์žˆ๋‹ค๋ฉด, ํ•ด๋‹น ๋ณ‘์›์— ๋‘ ๋ฒˆ์งธ, ์„ธ ๋ฒˆ์งธ ์Šค์บ๋„ˆ๋ฅผ ๋„์ž…ํ•˜๋„๋ก ๊ฐ•๋ ฅํ•œ ์ธ์„ผํ‹ฐ๋ธŒ๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ด ํ•ฉ๋ฆฌ์ ์ผ๊นŒ์š”? ์ œ ๋ง์€, ์ˆ˜์น˜์ƒ์œผ๋กœ ๋ณด๋ฉด ๋ฌด์ƒ์œผ๋กœ ์ œ๊ณตํ•˜๋”๋ผ๋„... ์ •ํ™•ํ•œ ๋น„์œจ์€ ๋ชจ๋ฅด๊ฒ ์ง€๋งŒ...

์กด ๋ชจ๋ฆฌ์น˜ (John Morici)
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด์ด์‚ฌ

๋ฌด์ƒ ์ œ๊ณต์€ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค๋งŒ, ๋ Œํƒˆ์ด๋‚˜ ๋ฆฌ์Šค ๋“ฑ ๋‹ค๋ฅธ ๋ฐฉ์‹๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ธ์ฆ ์ค‘๊ณ  ์ œํ’ˆ๋„ ์šฐ๋ฆฌ ํฌํŠธํด๋ฆฌ์˜ค์— ์ถ”๊ฐ€๋˜์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋‹ค์–‘ํ•œ ๋ฐฉ๋ฒ•๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
If somebody doesn't want to buy a brand-new scanner, they can get a pre-owned or if they don't want to -- they want to see if they're really going to drive that uptake and they want to rent it from us or they want to lease it. We'll give them those options. So therefore, not much of an expense on a monthly basis, and they could see if they can get 1 or 2 more cases. And pretty much in all cases, we know that they'll drive incremental volume, and they want to keep that scanner. They just need to sometimes see it directly.๋ˆ„๊ตฐ๊ฐ€ ์ƒˆ ์Šค์บ๋„ˆ๋ฅผ ๊ตฌ๋งคํ•˜๊ณ  ์‹ถ์ง€ ์•Š๋‹ค๋ฉด, ์ค‘๊ณ  ์ œํ’ˆ์„ ๊ตฌ์ž…ํ•  ์ˆ˜ ์žˆ๊ณ , ๋˜๋Š” ์‹ค์ œ๋กœ ํ™œ์šฉ๋„๋ฅผ ๋†’์ผ ์ˆ˜ ์žˆ์„์ง€ ํ™•์ธํ•˜๊ณ  ์‹ถ๋‹ค๋ฉด ์ €ํฌ๋กœ๋ถ€ํ„ฐ ์ž„๋Œ€ํ•˜๊ฑฐ๋‚˜ ๋ฆฌ์Šคํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๊ทธ๋Ÿฌํ•œ ์˜ต์…˜๋“ค์„ ์ œ๊ณตํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์›” ๋น„์šฉ ๋ถ€๋‹ด์ด ํฌ์ง€ ์•Š์œผ๋ฉฐ, 1~2๊ฑด์˜ ์ผ€์ด์Šค๋ฅผ ๋” ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š”์ง€ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฑฐ์˜ ๋ชจ๋“  ๊ฒฝ์šฐ์—์„œ ์ €ํฌ๋Š” ๊ทธ๋“ค์ด ์ถ”๊ฐ€ ๋ฌผ๋Ÿ‰์„ ์ฐฝ์ถœํ•  ๊ฒƒ์ด๋ผ๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์œผ๋ฉฐ, ๊ทธ๋“ค์€ ๊ทธ ์Šค์บ๋„ˆ๋ฅผ ๊ณ„์† ๋ณด์œ ํ•˜๊ธฐ๋ฅผ ์›ํ•ฉ๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๋•Œ๋กœ๋Š” ์ง์ ‘ ํ™•์ธํ•ด๋ณผ ํ•„์š”๊ฐ€ ์žˆ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Kevin Caliendo
UBS Investment Bank, Research Division

I'm just saying the math from your perspective, I have to think, renting a scanner, even if it doesn't incrementally make you a lot of money, the math for the company probably works really well. John Morici
CFO & Executive VP of Global Finance

I'll take that trade all the time because that is one where if that scanner is there, it's going to lead to more Invisalign. We know that we'll do that. We want the scanner, the systems and services business to stand on its own, and it is a great stand-alone business, big business for us, great gross margins.
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ œ ๋ง์”€์€ ๊ท€์‚ฌ ์ž…์žฅ์—์„œ ๋ณด๋ฉด, ์Šค์บ๋„ˆ๋ฅผ ๋ Œํƒˆํ•˜๋Š” ๊ฒƒ์ด ์„ค๋ น ์ฆ๋ถ„ ์ˆ˜์ต์ด ํฌ์ง€ ์•Š๋”๋ผ๋„, ํšŒ์‚ฌ ์ž…์žฅ์—์„œ๋Š” ์ˆ˜์ง€ํƒ€์‚ฐ์ด ์•„์ฃผ ์ž˜ ๋งž์„ ๊ฒƒ ๊ฐ™๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.

์กด ๋ชจ๋ฆฌ์น˜
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด์ด์‚ฌ

์ €๋Š” ๊ทธ๋Ÿฐ ๊ฑฐ๋ž˜๋ฅผ ์–ธ์ œ๋“ ์ง€ ๋ฐ›์•„๋“ค์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๊ทธ ์Šค์บ๋„ˆ๊ฐ€ ๊ทธ๊ณณ์— ์žˆ์œผ๋ฉด ๋” ๋งŽ์€ ์ธ๋น„์ ˆ๋ผ์ธ์œผ๋กœ ์ด์–ด์งˆ ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ๋ ‡๊ฒŒ ๋  ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์Šค์บ๋„ˆ, ์‹œ์Šคํ…œ ๋ฐ ์„œ๋น„์Šค ์‚ฌ์—…์ด ๋…์ž์ ์œผ๋กœ ์šด์˜๋˜๊ธฐ๋ฅผ ์›ํ•˜๋ฉฐ, ์‹ค์ œ๋กœ ๊ทธ๊ฒƒ์€ ํ›Œ๋ฅญํ•œ ๋…๋ฆฝ ์‚ฌ์—…์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์—๊ฒŒ๋Š” ํฐ ์‚ฌ์—…์ด๊ณ , ๋งค์ถœ์ด์ด์ต๋ฅ ๋„ ํ›Œ๋ฅญํ•ฉ๋‹ˆ๋‹ค.
So we're not giving things away, but we're really being able to provide those digital solutions to those doctors and not only helps them on a day-to-day, in this case, restorative, but it's also helping them with the orthodontic side. Kevin Caliendo
UBS Investment Bank, Research Division

I want to switch over a little bit to pricing. I know you said before, you used the term discounting, which whenever you said -- and I know it's not your discounting, I want to make that clear to everybody. You were saying that dentists are discounting to drive volume that doesn't affect your price because you're not setting that price. I wanted to...
๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์ œํ’ˆ์„ ํ—๊ฐ’์— ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ์น˜๊ณผ์˜์‚ฌ๋“ค์—๊ฒŒ ๋””์ง€ํ„ธ ์†”๋ฃจ์…˜์„ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ๊ณ , ์ด๋Š” ์ผ์ƒ์ ์ธ ๋ณด์ฒ  ์น˜๋ฃŒ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๊ต์ • ์น˜๋ฃŒ์—๋„ ๋„์›€์ด ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๊ฐ€๊ฒฉ ์ฑ…์ •์œผ๋กœ ํ™”์ œ๋ฅผ ์กฐ๊ธˆ ๋ฐ”๊พธ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด์ „์— ํ• ์ธ์ด๋ผ๋Š” ์šฉ์–ด๋ฅผ ์‚ฌ์šฉํ•˜์‹  ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ๋Š”๋ฐ, ๊ทธ ๋ง์”€์„ ํ•˜์‹ค ๋•Œ๋งˆ๋‹ค -- ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ๊ท€์‚ฌ์˜ ํ• ์ธ์ด ์•„๋‹ˆ๋ผ๋Š” ์ ์„ ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๋ช…ํ™•ํžˆ ํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์น˜๊ณผ์˜์‚ฌ๋“ค์ด ํ™˜์ž ์ˆ˜๋ฅผ ๋Š˜๋ฆฌ๊ธฐ ์œ„ํ•ด ํ• ์ธ์„ ํ•˜๋Š” ๊ฒƒ์ด๊ณ , ์ด๋Š” ๊ท€์‚ฌ์˜ ๊ฐ€๊ฒฉ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜์ง€ ์•Š๋Š”๋‹ค๊ณ  ๋ง์”€ํ•˜์‹  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๊ท€์‚ฌ๊ฐ€ ๊ทธ ๊ฐ€๊ฒฉ์„ ์„ค์ •ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ . ์ œ๊ฐ€ ์—ฌ์ญ™๊ณ  ์‹ถ์€ ๊ฒƒ์€...
John Morici
CFO & Executive VP of Global Finance

No, and that's an important point because when we say we are providing products -- choices to our doctors. And in some cases, those doctors, those choices might be a lower-priced product. And it's just because that's the lower-priced product. There's not amount of refinements. There's not other things that are available. So the pricing is just less. But that gives a doctor ability to then price how he or she wants to in the marketplace. And in those cases, where a doctor is offering a discount to potential patients that's part of that driving that active conversion. Kevin Caliendo
UBS Investment Bank, Research Division

Understood.
์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ์ด๊ด„ ๋ถ€์‚ฌ์žฅ

์•„๋‹ˆ์š”, ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ์ค‘์š”ํ•œ ํฌ์ธํŠธ์ž…๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์šฐ๋ฆฌ๊ฐ€ ์˜์‚ฌ๋“ค์—๊ฒŒ ์ œํ’ˆ ์„ ํƒ๊ถŒ์„ ์ œ๊ณตํ•œ๋‹ค๊ณ  ๋งํ•  ๋•Œ, ๊ฒฝ์šฐ์— ๋”ฐ๋ผ์„œ๋Š” ๊ทธ ์„ ํƒ๊ถŒ์ด ๋” ๋‚ฎ์€ ๊ฐ€๊ฒฉ์˜ ์ œํ’ˆ์ผ ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์€ ๋‹จ์ˆœํžˆ ๋” ๋‚ฎ์€ ๊ฐ€๊ฒฉ์˜ ์ œํ’ˆ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ถ”๊ฐ€์ ์ธ ๊ฐœ์„  ์‚ฌํ•ญ์ด ์—†๊ณ , ๋‹ค๋ฅธ ์˜ต์…˜๋“ค์ด ์ œ๊ณต๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ฐ€๊ฒฉ์ด ๋‹จ์ง€ ๋” ๋‚ฎ์„ ๋ฟ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๊ฒƒ์€ ์˜์‚ฌ๋“ค์—๊ฒŒ ์‹œ์žฅ์—์„œ ์›ํ•˜๋Š” ๋Œ€๋กœ ๊ฐ€๊ฒฉ์„ ์ฑ…์ •ํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์˜์‚ฌ๊ฐ€ ์ž ์žฌ ํ™˜์ž๋“ค์—๊ฒŒ ํ• ์ธ์„ ์ œ๊ณตํ•˜๋Š” ๊ฒฝ์šฐ, ๊ทธ๊ฒƒ์ด ๋ฐ”๋กœ ๋Šฅ๋™์  ์ „ํ™˜(active conversion)์„ ์ด‰์ง„ํ•˜๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค.

์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ดํ•ดํ–ˆ์Šต๋‹ˆ๋‹ค.
It used to be every year, we could count on a price increase from Align. Sometimes it would be in July. We've done some in January. It's not something we talk about a lot anymore. It's not like a topic of conversation, but there's a narrative out there that there's competitive pressures greater on you guys. There's more competitors, there's Angel Align, there's clear -- there's more, even though some of the DTC guys are gone, there's more competition. Do you guys still have the ability to price on the Clear Aligner side, at least like is that part of the strategy going forward? Or is it your mix is changing and that's really more important, just broadly speaking...๊ท€์‚ฌ๋Š” ๊ณผ๊ฑฐ์— ๋งค๋…„ Align์œผ๋กœ๋ถ€ํ„ฐ ๊ฐ€๊ฒฉ ์ธ์ƒ์„ ๊ธฐ๋Œ€ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๋•Œ๋กœ๋Š” 7์›”์—, ๋•Œ๋กœ๋Š” 1์›”์— ๊ฐ€๊ฒฉ ์ธ์ƒ์ด ์žˆ์—ˆ์ฃ . ์š”์ฆ˜์€ ์ด๊ฒƒ์ด ๋” ์ด์ƒ ์ž์ฃผ ๋…ผ์˜๋˜๋Š” ์ฃผ์ œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ๋Œ€ํ™”์˜ ํ™”์ œ๊ฐ€ ์•„๋‹ˆ๋ผ๋Š” ๊ฒƒ์ด์ฃ . ํ•˜์ง€๋งŒ ์‹œ์žฅ์—๋Š” ๊ท€์‚ฌ์— ๋Œ€ํ•œ ๊ฒฝ์Ÿ ์••๋ ฅ์ด ๋” ์ปค์ง€๊ณ  ์žˆ๋‹ค๋Š” ์ด์•ผ๊ธฐ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ ๊ฒฝ์Ÿ์‚ฌ๋“ค์ด ์žˆ๊ณ , Angel Align๋„ ์žˆ๊ณ , Clear๋„ ์žˆ๊ณ  -- ์ผ๋ถ€ DTC(์†Œ๋น„์ž ์ง์ ‘ ํŒ๋งค) ์—…์ฒด๋“ค์ด ์‚ฌ๋ผ์กŒ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๋” ๋งŽ์€ ๊ฒฝ์Ÿ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ท€์‚ฌ๋Š” ์—ฌ์ „ํžˆ ํˆฌ๋ช… ๊ต์ •์žฅ์น˜(Clear Aligner) ๋ถ€๋ฌธ์—์„œ ๊ฐ€๊ฒฉ ๊ฒฐ์ •๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๊นŒ? ์ด๊ฒƒ์ด ํ–ฅํ›„ ์ „๋žต์˜ ์ผ๋ถ€์ž…๋‹ˆ๊นŒ? ์•„๋‹ˆ๋ฉด ์ œํ’ˆ ๋ฏน์Šค๊ฐ€ ๋ณ€ํ™”ํ•˜๊ณ  ์žˆ๊ณ  ๊ทธ๊ฒƒ์ด ์‹ค์ œ๋กœ ๋” ์ค‘์š”ํ•œ ๊ฒƒ์ž…๋‹ˆ๊นŒ? ์ „๋ฐ˜์ ์œผ๋กœ ๋ง์”€ํ•ด ์ฃผ์‹œ๋ฉด...
John Morici
CFO & Executive VP of Global Finance

I would say it's a combination. I mean, there are certain markets that they have super-high inflation and other things, then we'll price that accordingly, Turkey and other places, Brazil. But on an overall basis, we'll introduce products that give us a better gross margin rate. So when you have products that they might be at a lower ASP, and in many cases, they are. So like our -- when we had our 3 and 3, which is the -- it's a comprehensive product with 3 years of treatment and 3 refinements. That was introduced 3 years ago.
์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ด๊ด„ ๋ถ€์‚ฌ์žฅ

๋ณตํ•ฉ์ ์ธ ์š”์ธ์ด๋ผ๊ณ  ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ํŠน์ • ์‹œ์žฅ๋“ค, ์˜ˆ๋ฅผ ๋“ค์–ด ํ„ฐํ‚ค๋‚˜ ๋ธŒ๋ผ์งˆ ๊ฐ™์ด ์ดˆ๊ณ ์ธํ”Œ๋ ˆ์ด์…˜์ด ๋ฐœ์ƒํ•˜๋Š” ๊ณณ๋“ค์—์„œ๋Š” ๊ทธ์— ๋งž์ถฐ ๊ฐ€๊ฒฉ์„ ์ฑ…์ •ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ „๋ฐ˜์ ์œผ๋กœ๋Š” ๋” ๋‚˜์€ ๋งค์ถœ์ด์ด์ต๋ฅ (gross margin rate)์„ ์ œ๊ณตํ•˜๋Š” ์ œํ’ˆ๋“ค์„ ์ถœ์‹œํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€ ์ œํ’ˆ๋“ค์€ ํ‰๊ท ํŒ๋งค๊ฐ€๊ฒฉ(ASP)์ด ๋” ๋‚ฎ์„ ์ˆ˜ ์žˆ๊ณ , ์‹ค์ œ๋กœ ๋งŽ์€ ๊ฒฝ์šฐ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด ์ €ํฌ๊ฐ€ 3๋…„ ์ „์— ์ถœ์‹œํ•œ '3 and 3' ์ œํ’ˆ์˜ ๊ฒฝ์šฐ, ์ด๋Š” 3๋…„ ์น˜๋ฃŒ์™€ 3ํšŒ ์žฌ๊ต์ •(refinement)์„ ํฌํ•จํ•˜๋Š” ์ข…ํ•ฉ ์ƒํ’ˆ์ž…๋‹ˆ๋‹ค.
And now it's our biggest selling product we have and that's at a very high gross margin rate, but it's a lower ASP compared to the comprehensive unlimited that it essentially has replaced. So we'll introduce products that have a very good gross margin rate to be able to help us from an overall margin standpoint, we think that drives additional cases. So when they see some of these lower-priced products, again, not at a lower gross margin rate. It might be less gross profit dollars, but it's able to drive incremental volume and meet our customers' needs. We'll make those trade-offs. So you'll see some of that coming through from an overall pricing standpoint.๊ทธ๋ฆฌ๊ณ  ์ด์ œ ์ด ์ œํ’ˆ์€ ์ €ํฌ์˜ ๊ฐ€์žฅ ๋งŽ์ด ํŒ”๋ฆฌ๋Š” ์ œํ’ˆ์ด ๋˜์—ˆ์œผ๋ฉฐ, ๋งค์šฐ ๋†’์€ ๋งค์ถœ์ด์ด์ต๋ฅ ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด ์ œํ’ˆ์ด ๋ณธ์งˆ์ ์œผ๋กœ ๋Œ€์ฒดํ•œ ์ข…ํ•ฉ ๋ฌด์ œํ•œ ์ œํ’ˆ์— ๋น„ํ•ด์„œ๋Š” ํ‰๊ท ํŒ๋งค๊ฐ€๊ฒฉ(ASP)์ด ๋‚ฎ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ๋Š” ์ „์ฒด ๋งˆ์ง„ ์ธก๋ฉด์—์„œ ๋„์›€์ด ๋  ์ˆ˜ ์žˆ๋„๋ก ๋งค์šฐ ์ข‹์€ ๋งค์ถœ์ด์ด์ต๋ฅ ์„ ๊ฐ€์ง„ ์ œํ’ˆ๋“ค์„ ์ถœ์‹œํ•  ๊ฒƒ์ด๋ฉฐ, ์ด๊ฒƒ์ด ์ถ”๊ฐ€์ ์ธ ์ผ€์ด์Šค๋ฅผ ์ฐฝ์ถœํ•  ๊ฒƒ์œผ๋กœ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ณ ๊ฐ๋“ค์ด ์ด๋Ÿฌํ•œ ์ €๊ฐ€ ์ œํ’ˆ๋“ค์„ ๋ณด๊ฒŒ ๋˜๋ฉด - ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ์ง€๋งŒ ๋‚ฎ์€ ๋งค์ถœ์ด์ด์ต๋ฅ ์ด ์•„๋‹™๋‹ˆ๋‹ค - ๋งค์ถœ์ด์ด์ต ๊ธˆ์•ก์€ ์ ์„ ์ˆ˜ ์žˆ์ง€๋งŒ, ์ฆ๋ถ„ ๋ฌผ๋Ÿ‰์„ ์ฐฝ์ถœํ•˜๊ณ  ๊ณ ๊ฐ์˜ ๋‹ˆ์ฆˆ๋ฅผ ์ถฉ์กฑ์‹œํ‚ฌ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด๋Ÿฌํ•œ ํŠธ๋ ˆ์ด๋“œ์˜คํ”„๋ฅผ ์„ ํƒํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ „์ฒด ๊ฐ€๊ฒฉ ์ •์ฑ… ์ธก๋ฉด์—์„œ ์ด๋Ÿฌํ•œ ๋ถ€๋ถ„๋“ค์ด ์ผ๋ถ€ ๋ฐ˜์˜๋˜๋Š” ๊ฒƒ์„ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
We're still the premium pricing in the marketplace. We see competition coming in on the Clear Aligner side. Every time they come in, it's at lower price. And we've seen this play before you mentioned DTCs. They were maybe the first to kind of come and go, and they've gone. And now you see it in other companies. Most of these Clear Aligner companies that come in, they're not making money. They're losing money on an op margin basis. And it's not a surprise because just the pricing isn't reflective of what this business entails and what's needed from an overall business standpoint.์ €ํฌ๋Š” ์—ฌ์ „ํžˆ ์‹œ์žฅ์—์„œ ํ”„๋ฆฌ๋ฏธ์—„ ๊ฐ€๊ฒฉ๋Œ€๋ฅผ ์œ ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํˆฌ๋ช…๊ต์ • ๋ถ„์•ผ์—์„œ ๊ฒฝ์Ÿ์‚ฌ๋“ค์ด ์ง„์ž…ํ•˜๊ณ  ์žˆ๋Š”๋ฐ, ์ง„์ž…ํ•  ๋•Œ๋งˆ๋‹ค ๋” ๋‚ฎ์€ ๊ฐ€๊ฒฉ์œผ๋กœ ๋“ค์–ด์˜ต๋‹ˆ๋‹ค. ์ด๋Ÿฐ ์–‘์ƒ์€ ์ด์ „์—๋„ ๋ณธ ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  DTC(์†Œ๋น„์ž ์ง์ ‘ ํŒ๋งค) ์—…์ฒด๋“ค์ด ์•„๋งˆ ์ฒ˜์Œ์œผ๋กœ ์‹œ์žฅ์— ์ง„์ž…ํ–ˆ๋‹ค๊ฐ€ ์‚ฌ๋ผ์ง„ ๊ฒฝ์šฐ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ด๋ฏธ ์‹œ์žฅ์—์„œ ํ‡ด์ถœ๋˜์—ˆ์ฃ . ๊ทธ๋ฆฌ๊ณ  ์ด์ œ ๋‹ค๋ฅธ ์—…์ฒด๋“ค์—์„œ๋„ ๊ฐ™์€ ํ˜„์ƒ์ด ๋‚˜ํƒ€๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹œ์žฅ์— ์ง„์ž…ํ•˜๋Š” ๋Œ€๋ถ€๋ถ„์˜ ํˆฌ๋ช…๊ต์ • ์—…์ฒด๋“ค์€ ์ˆ˜์ต์„ ๋‚ด์ง€ ๋ชปํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜์—…์ด์ต๋ฅ  ๊ธฐ์ค€์œผ๋กœ ์†์‹ค์„ ๋ณด๊ณ  ์žˆ์ฃ . ์ด๋Š” ๋†€๋ผ์šด ์ผ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๊ทธ๋“ค์˜ ๊ฐ€๊ฒฉ ์ฑ…์ •์ด ์ด ์‚ฌ์—…์ด ์ˆ˜๋ฐ˜ํ•˜๋Š” ๊ฒƒ๊ณผ ์ „๋ฐ˜์ ์ธ ์‚ฌ์—… ๊ด€์ ์—์„œ ํ•„์š”ํ•œ ๊ฒƒ์„ ์ œ๋Œ€๋กœ ๋ฐ˜์˜ํ•˜์ง€ ๋ชปํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
But I think what you'll find from us is introducing products that are relevant to our customers, doing it in a way that is very mindful of our gross margin and our gross margin rate. But ultimately, we want to sell to more and more doctors. We want to increase that utilization, kind of the equation that we talked about. And sometimes to be able to do that, you're going to sell products that maybe they just need a touch-up case. They need 5 sets of aligners. That might be a $400 to $500 product. It's okay. The 80% gross margin for us, it's just -- it just means that you got to sell others as you go through this. But to be the standard of care, we have to continue that.ํ•˜์ง€๋งŒ ์ €ํฌ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์€ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ๊ด€๋ จ์„ฑ ์žˆ๋Š” ์ œํ’ˆ์„ ์ถœ์‹œํ•˜๊ณ , ๋งค์ถœ์ด์ด์ต๊ณผ ๋งค์ถœ์ด์ด์ต๋ฅ ์„ ๋งค์šฐ ์‹ ์ค‘ํ•˜๊ฒŒ ๊ณ ๋ คํ•˜๋Š” ๋ฐฉ์‹์œผ๋กœ ์ง„ํ–‰ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๊ถ๊ทน์ ์œผ๋กœ ์šฐ๋ฆฌ๋Š” ๋” ๋งŽ์€ ์น˜๊ณผ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ๋ง์”€๋“œ๋ฆฐ ๊ณต์‹์ฒ˜๋Ÿผ ํ™œ์šฉ๋„๋ฅผ ๋†’์ด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋•Œ๋กœ๋Š” ์ด๋ฅผ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ๋‹จ์ˆœํžˆ ๋ณด์ •์ด ํ•„์š”ํ•œ ์ผ€์ด์Šค์— ํ•ด๋‹นํ•˜๋Š” ์ œํ’ˆ์„ ํŒ๋งคํ•ด์•ผ ํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ต์ •์žฅ์น˜ 5์„ธํŠธ๊ฐ€ ํ•„์š”ํ•œ ๊ฒฝ์šฐ ๋ง์ด์ฃ . ์ด๋Š” 400~500๋‹ฌ๋Ÿฌ ์ •๋„์˜ ์ œํ’ˆ์ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ดœ์ฐฎ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์—๊ฒŒ 80%์˜ ๋งค์ถœ์ด์ด์ต๋ฅ ์€ ๋‹จ์ง€... ์ด๋Š” ๊ณผ์ •์—์„œ ๋‹ค๋ฅธ ์ œํ’ˆ๋“ค๋„ ํ•จ๊ป˜ ํŒ๋งคํ•ด์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•  ๋ฟ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์น˜๋ฃŒ์˜ ํ‘œ์ค€์ด ๋˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ด๋ฅผ ๊ณ„์†ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
And in the end, our focus is -- it's less about the share shifting that goes on with other Clear Aligner. This is about the fact that 80% of all worldwide cases are still done with wires and brackets. Our focus is to drive and go after that market. I want to shift from wires and brackets to Invisalign, whether you're on the ortho side or the GP side. And we think that what we're trying to do from a go-to-market standpoint and technology and products and so on will help lead to that.๊ทธ๋ฆฌ๊ณ  ๊ฒฐ๊ตญ ์šฐ๋ฆฌ์˜ ์ดˆ์ ์€ -- ๋‹ค๋ฅธ ํˆฌ๋ช…๊ต์ • ์ œํ’ˆ๋“ค๊ณผ์˜ ์‹œ์žฅ์ ์œ ์œจ ๊ฒฝ์Ÿ์— ๊ด€ํ•œ ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ๊ต์ • ์ผ€์ด์Šค์˜ 80%๊ฐ€ ์—ฌ์ „ํžˆ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์œผ๋กœ ์ง„ํ–‰๋˜๊ณ  ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์— ์ฃผ๋ชฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ดˆ์ ์€ ๋ฐ”๋กœ ๊ทธ ์‹œ์žฅ์„ ๊ณต๋žตํ•˜๊ณ  ํ™•๋ณดํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ต์ •์ „๋ฌธ์˜๋“  ์ผ๋ฐ˜์น˜๊ณผ์˜์‚ฌ๋“  ๊ด€๊ณ„์—†์ด ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์—์„œ ์ธ๋น„์ ˆ๋ผ์ธ์œผ๋กœ ์ „ํ™˜ํ•˜๋„๋ก ์œ ๋„ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์‹œ์žฅ์ง„์ถœ ์ „๋žต๊ณผ ๊ธฐ์ˆ , ์ œํ’ˆ ๋“ฑ์˜ ์ธก๋ฉด์—์„œ ์ถ”์ง„ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ๋“ค์ด ๊ทธ๋Ÿฌํ•œ ๋ชฉํ‘œ ๋‹ฌ์„ฑ์— ๊ธฐ์—ฌํ•  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
Kevin Caliendo
UBS Investment Bank, Research Division

Why do you think this narrative appeared a handful of quarters ago, a couple of quarters ago that wires and brackets were taking share back really for the first time, right? We were all trying to -- we saw there's some data. You guys even referenced it, I think, at 1 quarter and you hurt the sentiment around your stock a lot because it became, oh, well, wait a minute, aligners aren't growing as fast as wires and brackets like, wait a minute, this whole idea is different. Why do you think that happened? Do you think it's -- is it continuing? Like you're still seeing this time?
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„ (Kevin Caliendo)
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋ช‡ ๋ถ„๊ธฐ ์ „, 2~3๋ถ„๊ธฐ ์ „์— ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์ด ์ฒ˜์Œ์œผ๋กœ ์‹œ์žฅ ์ ์œ ์œจ์„ ๋˜์ฐพ๊ณ  ์žˆ๋‹ค๋Š” ์ด์•ผ๊ธฐ๊ฐ€ ๋‚˜์˜จ ์ด์œ ๊ฐ€ ๋ฌด์—‡์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹ญ๋‹ˆ๊นŒ? ์šฐ๋ฆฌ ๋ชจ๋‘ ๊ทธ ๋ฐ์ดํ„ฐ๋ฅผ ๋ณด๋ ค๊ณ  ํ–ˆ์—ˆ์ฃ . ๊ท€์‚ฌ๋„ ํ•œ ๋ถ„๊ธฐ์— ์ด๋ฅผ ์–ธ๊ธ‰ํ–ˆ๋˜ ๊ฒƒ์œผ๋กœ ๊ธฐ์–ตํ•˜๋Š”๋ฐ, ์ด๋กœ ์ธํ•ด ๊ท€์‚ฌ ์ฃผ์‹์— ๋Œ€ํ•œ ํˆฌ์ž์‹ฌ๋ฆฌ๊ฐ€ ํฌ๊ฒŒ ์•…ํ™”๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด '์•„, ์ž ๊น๋งŒ, ์–ผ๋ผ์ด๋„ˆ๊ฐ€ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“๋งŒํผ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜์ง€ ์•Š๊ณ  ์žˆ๋„ค, ์ž ๊น๋งŒ, ์ด ์ „์ฒด ๊ฐœ๋…์ด ๋‹ฌ๋ผ์ง„ ๊ฑด๊ฐ€'๋ผ๋Š” ๋ฐ˜์‘์ด ๋‚˜์™”๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์™œ ๊ทธ๋Ÿฐ ์ผ์ด ๋ฐœ์ƒํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์‹ญ๋‹ˆ๊นŒ? ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ๊ณ„์†๋˜๊ณ  ์žˆ์Šต๋‹ˆ๊นŒ? ์ง€๊ธˆ๋„ ์—ฌ์ „ํžˆ ์ด๋Ÿฐ ํ˜„์ƒ์„ ๋ณด๊ณ  ๊ณ„์‹ญ๋‹ˆ๊นŒ?
I mean I think in the third quarter, you said it sort of went back to -- reverted back to normal. Can you talk about like -- now you're looking back, why do you think this happens? And where are we? And how should we model this going forward if we're modeling the orthodontic market? John Morici
CFO & Executive VP of Global Finance

I think when you look at again, it kind of goes back to the passive versus active doctors. I think if you are an active -- if you're actively driving conversion, like the DSOs I was talking about or the bigger doctors we have, they're not reverting back to wires and brackets. In fact, we're gaining share.
์ œ ์ƒ๊ฐ์— 3๋ถ„๊ธฐ์—๋Š” ์ •์ƒ ์ˆ˜์ค€์œผ๋กœ ํšŒ๊ท€ํ–ˆ๋‹ค๊ณ  ๋ง์”€ํ•˜์…จ๋Š”๋ฐ์š”. ๋˜๋Œ์•„๋ณด๋ฉด ์™œ ์ด๋Ÿฐ ์ผ์ด ๋ฐœ์ƒํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์‹œ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ํ˜„์žฌ ์šฐ๋ฆฌ๊ฐ€ ์–ด๋””์— ์žˆ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ๊ต์ • ์‹œ์žฅ์„ ๋ชจ๋ธ๋งํ•œ๋‹ค๋ฉด ์•ž์œผ๋กœ ์–ด๋–ป๊ฒŒ ๋ชจ๋ธ๋งํ•ด์•ผ ํ•˜๋Š”์ง€ ๋ง์”€ํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?

John Morici
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด

๋‹ค์‹œ ์‚ดํŽด๋ณด๋ฉด, ์ด๋Š” ์†Œ๊ทน์  ์˜์‚ฌ ๋Œ€ ์ ๊ทน์  ์˜์‚ฌ์˜ ๋ฌธ์ œ๋กœ ๊ท€๊ฒฐ๋ฉ๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆฐ DSO(์น˜๊ณผ ์„œ๋น„์Šค ์กฐ์ง)๋‚˜ ๋Œ€ํ˜• ๋ณ‘์›์ฒ˜๋Ÿผ ์ ๊ทน์ ์œผ๋กœ ์ „ํ™˜์„ ์ถ”์ง„ํ•˜๋Š” ๊ฒฝ์šฐ, ๊ทธ๋“ค์€ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์œผ๋กœ ๋˜๋Œ์•„๊ฐ€์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์šฐ๋ฆฌ๋Š” ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
They're doing less wires and brackets and more Invisalign because they've digitized their practice. They know that it's more efficient, it drives more profit to them, and they're making that approach. I think it's more of a commentary on those passive, whether they're orthodontists or general dentists who maybe aren't actively trying to convert. And so they have a fixed amount of volume that they're going to do, fixed amount of revenue that they're going to have. Because remember, in the U.S. most orthodontics still charge the same for wires and brackets and the same for Invisalign. So there's no end pricing difference to those patients.๊ทธ๋“ค์€ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์„ ๋œ ์‚ฌ์šฉํ•˜๊ณ  ์ธ๋น„์ ˆ๋ผ์ธ์„ ๋” ๋งŽ์ด ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง„๋ฃŒ์‹ค์„ ๋””์ง€ํ„ธํ™”ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ด๊ฒƒ์ด ๋” ํšจ์œจ์ ์ด๊ณ , ๋” ๋งŽ์€ ์ˆ˜์ต์„ ๊ฐ€์ ธ๋‹ค์ค€๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์œผ๋ฉฐ, ๊ทธ๋Ÿฌํ•œ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ ๋ง์€ ์†Œ๊ทน์ ์ธ ์˜์‚ฌ๋“ค, ๊ต์ •์น˜๊ณผ ์˜์‚ฌ๋“  ์ผ๋ฐ˜ ์น˜๊ณผ์˜์‚ฌ๋“  ์ ๊ทน์ ์œผ๋กœ ์ „ํ™˜์„ ์‹œ๋„ํ•˜์ง€ ์•Š๋Š” ๋ถ„๋“ค์— ๋Œ€ํ•œ ์–ธ๊ธ‰์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ทธ๋“ค์€ ๊ณ ์ •๋œ ์ง„๋ฃŒ๋Ÿ‰๊ณผ ๊ณ ์ •๋œ ์ˆ˜์ต์„ ๊ฐ€์ง€๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๋ฏธ๊ตญ์—์„œ๋Š” ๋Œ€๋ถ€๋ถ„์˜ ๊ต์ •์น˜๊ณผ๊ฐ€ ์—ฌ์ „ํžˆ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์— ๋Œ€ํ•ด์„œ๋‚˜ ์ธ๋น„์ ˆ๋ผ์ธ์— ๋Œ€ํ•ด์„œ๋‚˜ ๋™์ผํ•œ ๊ฐ€๊ฒฉ์„ ์ฒญ๊ตฌํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ™˜์ž๋“ค์—๊ฒŒ๋Š” ์ตœ์ข… ๊ฐ€๊ฒฉ ์ฐจ์ด๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค.
So if they're not growing their practice, they'll revert, they'll push them back to wires and brackets and say, look, I can save some of that cost, that upfront lab bill and spend $300 or $400 on wires and bracket material compared to $1,200 for us. So you see that happening? And so I think the more that we could be active pushing activity on our bigger customers, that activity on other customers that we have and be more active about the conversion, they're going to see the benefits. They're going to see what we already see with the DSOs at scale. We're going to see this at the smaller practices. And I think you'll see less of that reversion.๊ทธ๋ž˜์„œ ๋งŒ์•ฝ ๊ทธ๋“ค์ด ์ง„๋ฃŒ์†Œ๋ฅผ ์„ฑ์žฅ์‹œํ‚ค์ง€ ์•Š๋Š”๋‹ค๋ฉด, ๊ทธ๋“ค์€ ๋˜๋Œ์•„๊ฐ€์„œ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์œผ๋กœ ๋‹ค์‹œ ์ „ํ™˜ํ•˜๋ฉด์„œ ์ด๋ ‡๊ฒŒ ๋งํ•  ๊ฒ๋‹ˆ๋‹ค. "๋ด์š”, ์ €๋Š” ์ดˆ๊ธฐ ๊ธฐ๊ณต์†Œ ๋น„์šฉ์„ ์ ˆ๊ฐํ•  ์ˆ˜ ์žˆ๊ณ , ์ €ํฌ ์ œํ’ˆ์— 1,200๋‹ฌ๋Ÿฌ๋ฅผ ์“ฐ๋Š” ๊ฒƒ๊ณผ ๋น„๊ตํ•ด์„œ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“ ์žฌ๋ฃŒ์— 300๋‹ฌ๋Ÿฌ๋‚˜ 400๋‹ฌ๋Ÿฌ๋งŒ ์“ธ ์ˆ˜ ์žˆ์–ด์š”." ๊ทธ๋ž˜์„œ ๊ทธ๋Ÿฐ ์ผ์ด ์ผ์–ด๋‚˜๋Š” ๊ฒƒ์„ ๋ณด๊ฒŒ ๋˜๋Š” ๊ฑฐ์ฃ . ๊ทธ๋ž˜์„œ ์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ๋” ํฐ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ํ™œ๋™์„ ์ ๊ทน์ ์œผ๋กœ ์ถ”์ง„ํ•˜๊ณ , ์šฐ๋ฆฌ๊ฐ€ ๋ณด์œ ํ•œ ๋‹ค๋ฅธ ๊ณ ๊ฐ๋“ค์— ๋Œ€ํ•œ ํ™œ๋™์„ ๋” ํ™œ๋ฐœํžˆ ํ•˜๋ฉฐ, ์ „ํ™˜์— ๋Œ€ํ•ด ๋” ์ ๊ทน์ ์œผ๋กœ ๋‚˜์„ ๋‹ค๋ฉด, ๊ทธ๋“ค์€ ํ˜œํƒ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฏธ ๋Œ€๊ทœ๋ชจ DSO(์น˜๊ณผ ์ง€์› ์กฐ์ง)๋“ค์—๊ฒŒ์„œ ๋ณด๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๊ฒƒ์„ ๋” ์ž‘์€ ์ง„๋ฃŒ์†Œ๋“ค์—์„œ๋„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ทธ๋Ÿฌํ•œ ํšŒ๊ท€ ํ˜„์ƒ์ด ์ค„์–ด๋“ค ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And especially as the economy improves or if, at least, it doesn't get worse, I think you see some of that benefit. Even to those passive doctors who didn't really actively trying to drive conversion coming out of COVID, the water rose, everybody had more time and money, they spent it. And even those doctors who didn't do as much activity to drive conversion, they still benefit it when the market is tougher and the economy is tougher. Those doctors have to do a little bit more effort to be able to drive that conversion.ํŠนํžˆ ๊ฒฝ์ œ๊ฐ€ ๊ฐœ์„ ๋˜๊ฑฐ๋‚˜, ์ตœ์†Œํ•œ ์•…ํ™”๋˜์ง€ ์•Š๋Š”๋‹ค๋ฉด, ๊ทธ๋Ÿฌํ•œ ํ˜œํƒ์„ ์ผ๋ถ€ ๋ณผ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ฝ”๋กœ๋‚˜ ์ดํ›„ ์ „ํ™˜์œจ์„ ์ ๊ทน์ ์œผ๋กœ ๋†’์ด๋ ค๊ณ  ๋…ธ๋ ฅํ•˜์ง€ ์•Š์•˜๋˜ ์†Œ๊ทน์ ์ธ ์˜์‚ฌ๋“ค์กฐ์ฐจ๋„, ์ „๋ฐ˜์ ์ธ ์‹œ์žฅ ์ƒํ™ฉ์ด ์ข‹์•„์ง€๋ฉด์„œ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ๋” ๋งŽ์€ ์‹œ๊ฐ„๊ณผ ๋ˆ์„ ๊ฐ–๊ฒŒ ๋˜์—ˆ๊ณ , ๊ทธ๊ฒƒ์„ ์ง€์ถœํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ „ํ™˜์œจ์„ ๋†’์ด๊ธฐ ์œ„ํ•œ ํ™œ๋™์„ ๋งŽ์ด ํ•˜์ง€ ์•Š์•˜๋˜ ์˜์‚ฌ๋“ค์กฐ์ฐจ๋„ ๊ทธ ํ˜œํƒ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‹œ์žฅ์ด ๋” ์–ด๋ ค์›Œ์ง€๊ณ  ๊ฒฝ์ œ๊ฐ€ ๋” ํž˜๋“ค์–ด์ง€๋ฉด, ๊ทธ๋Ÿฌํ•œ ์˜์‚ฌ๋“ค์€ ์ „ํ™˜์œจ์„ ๋†’์ด๊ธฐ ์œ„ํ•ด ์กฐ๊ธˆ ๋” ๋…ธ๋ ฅ์„ ๊ธฐ์šธ์—ฌ์•ผ ํ•ฉ๋‹ˆ๋‹ค.
We want to be partners with them to help drive that co-market, come up with the right products that help drive that, do things to help them train and provide treatment planning services, do things to create that active conversion. Kevin Caliendo
UBS Investment Bank, Research Division

That's helpful. It sounds to me if I'm just listening to your tone and trying to read the tone, do you think this is not a permanent shift back? Like you didn't have an inflection that we're going to revert back at some point...
ํŒŒํŠธ๋„ˆ๊ฐ€ ๋˜์–ด ๊ณต๋™ ๋งˆ์ผ€ํŒ…์„ ์ถ”์ง„ํ•˜๊ณ , ์ด๋ฅผ ๋’ท๋ฐ›์นจํ•  ์ ์ ˆํ•œ ์ œํ’ˆ์„ ๊ฐœ๋ฐœํ•˜๋ฉฐ, ๊ต์œก ๋ฐ ์น˜๋ฃŒ ๊ณ„ํš ์„œ๋น„์Šค ์ œ๊ณต์„ ์ง€์›ํ•˜๊ณ , ์ ๊ทน์ ์ธ ์ „ํ™˜์„ ์ฐฝ์ถœํ•˜๋Š” ํ™œ๋™๋“ค์„ ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.

Kevin Caliendo
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋„์›€์ด ๋˜๋Š” ๋‹ต๋ณ€์ž…๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋ง์”€ํ•˜์‹œ๋Š” ์–ด์กฐ๋ฅผ ๋“ฃ๊ณ  ํ•ด์„ํ•ด๋ณด๋ฉด, ์ด๊ฒƒ์ด ์˜๊ตฌ์ ์ธ ๋ณ€ํ™”๋กœ์˜ ํšŒ๊ท€๋Š” ์•„๋‹ˆ๋ผ๊ณ  ๋ณด์‹œ๋Š” ๊ฒƒ ๊ฐ™์€๋ฐ์š”. ์–ด๋А ์‹œ์ ์— ๋‹ค์‹œ ๋˜๋Œ์•„๊ฐˆ ๊ฒƒ์ด๋ผ๋Š” ๋‰˜์•™์Šค๋Š” ์—†์œผ์…จ๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค๋งŒ...
John Morici
CFO & Executive VP of Global Finance

You see some that some teens or parents maybe they think of it as, well, it's kind of a -- everybody went through braces or something in the past if they were older and they say, okay, my kids should do that. You see some of that. But I think in the end, when you really explain the benefits, especially the parents to say, your treatment time is faster with Invisalign. There's half the office visits that you need, no emergencies, better comfort, no white spot lesions, all these other things that you go through and that parent says, what's the downside? Well, you say, it's the same price as wires and brackets.
์กด ๋ชจ๋ฆฌ์น˜
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ๋ถ€์‚ฌ์žฅ

์ผ๋ถ€ ์‹ญ๋Œ€ ์ฒญ์†Œ๋…„์ด๋‚˜ ๋ถ€๋ชจ๋‹˜๋“ค์€ ์ด๋ ‡๊ฒŒ ์ƒ๊ฐํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์Œ, ์ด๊ฑด ๋ญ๋ž„๊นŒ -- ๋‚˜์ด๊ฐ€ ์ข€ ์žˆ์œผ์‹  ๋ถ„๋“ค์€ ๊ณผ๊ฑฐ์— ๋ˆ„๊ตฌ๋‚˜ ๊ต์ •๊ธฐ๋ฅผ ํ–ˆ์—ˆ๊ณ , ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ ์•„์ด๋„ ๊ทธ๋ ‡๊ฒŒ ํ•ด์•ผ ํ•œ๋‹ค๊ณ  ๋ง์”€ํ•˜์‹œ์ฃ . ๊ทธ๋Ÿฐ ๊ฒฝ์šฐ๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ œ ์ƒ๊ฐ์—๋Š” ๊ฒฐ๊ตญ, ํŠนํžˆ ๋ถ€๋ชจ๋‹˜๋“ค๊ป˜ ํ˜œํƒ์„ ์ œ๋Œ€๋กœ ์„ค๋ช…ํ•ด๋“œ๋ฆฌ๋ฉด, ์ธ๋น„์ ˆ๋ผ์ธ์€ ์น˜๋ฃŒ ๊ธฐ๊ฐ„์ด ๋” ๋น ๋ฅด๋‹ค๋Š” ์ ์„ ๋ง์”€๋“œ๋ฆฝ๋‹ˆ๋‹ค. ํ•„์š”ํ•œ ๋‚ด์› ํšŸ์ˆ˜๊ฐ€ ์ ˆ๋ฐ˜์ด๊ณ , ์‘๊ธ‰ ์ƒํ™ฉ๋„ ์—†์œผ๋ฉฐ, ์ฐฉ์šฉ๊ฐ์ด ๋” ์ข‹๊ณ , ๋ฐฑ์ƒ‰ ๋ฐ˜์  ๋ณ‘๋ณ€๋„ ์—†๊ณ , ์ด๋Ÿฐ ์—ฌ๋Ÿฌ ๊ฐ€์ง€ ์‚ฌํ•ญ๋“ค์„ ์„ค๋ช…ํ•ด๋“œ๋ฆฌ๋ฉด ๋ถ€๋ชจ๋‹˜๋“ค์€ "๋‹จ์ ์ด ๋ญ”๊ฐ€์š”?"๋ผ๊ณ  ๋ฌผ์œผ์‹ญ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ์ €ํฌ๋Š” "๊ฐ€๊ฒฉ์€ ์™€์ด์–ด ๋ธŒ๋ผ์ผ“ ๊ต์ •๊ธฐ์™€ ๋™์ผํ•ฉ๋‹ˆ๋‹ค"๋ผ๊ณ  ๋‹ต๋ณ€ํ•ฉ๋‹ˆ๋‹ค.
If you really go through all the steps and explain the differences, I think people understand it more. Kevin Caliendo
UBS Investment Bank, Research Division

The same price as wires and brackets used to not be the case, though, right? I mean... John Morici
CFO & Executive VP of Global Finance

It used to be more Invisalign used to be more. Kevin Caliendo
UBS Investment Bank, Research Division

It used to be more. John Morici
CFO & Executive VP of Global Finance

And in some countries, it still is. Kevin Caliendo
UBS Investment Bank, Research Division

Yes. It's just that, that narrative is not the same.
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋ชจ๋“  ๋‹จ๊ณ„๋ฅผ ์‹ค์ œ๋กœ ๊ฑฐ์น˜๋ฉด์„œ ์ฐจ์ด์ ์„ ์„ค๋ช…ํ•˜๋ฉด, ์‚ฌ๋žŒ๋“ค์ด ๋” ์ž˜ ์ดํ•ดํ•˜๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ

์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“๊ณผ ๊ฐ™์€ ๊ฐ€๊ฒฉ์ด ์˜ˆ์ „์—๋Š” ๊ทธ๋ ‡์ง€ ์•Š์•˜์ฃ , ๋งž๋‚˜์š”? ์ œ ๋ง์€...

์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์˜ˆ์ „์—๋Š” ๋” ๋น„์ŒŒ์ฃ .

์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ

๋งž์Šต๋‹ˆ๋‹ค. ์ธ๋น„์ ˆ๋ผ์ธ์ด ์˜ˆ์ „์—๋Š” ๋” ๋น„์ŒŒ์Šต๋‹ˆ๋‹ค.

์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋” ๋น„์ŒŒ์—ˆ์ฃ .

์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋‹ด๋‹น ๋ถ€์‚ฌ์žฅ

๊ทธ๋ฆฌ๊ณ  ์ผ๋ถ€ ๊ตญ๊ฐ€์—์„œ๋Š” ์—ฌ์ „ํžˆ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค.

์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋„ค. ๋‹ค๋งŒ ๊ทธ ์„ค๋ช… ๋ฐฉ์‹์ด ์˜ˆ์ „๊ณผ ๊ฐ™์ง€ ์•Š๋‹ค๋Š” ๊ฒƒ๋ฟ์ž…๋‹ˆ๋‹ค.
I think the perception still for investors and people who don't have kids is that Invisalign costs more. But you're telling us it doesn't -- your price... John Morici
CFO & Executive VP of Global Finance

No. And for us, yes. So when you look at that -- and that's where I think, as a potential patient and a parent, it's just a matter of us educating. And that's what you'll see. So you'll see us educating at the high level in terms of the differences or at least the benefits of Invisalign, but then really taking it down to the more of the local level to help drive that conversion.
์—ฌ์ „ํžˆ ํˆฌ์ž์ž๋“ค๊ณผ ์ž๋…€๊ฐ€ ์—†๋Š” ์‚ฌ๋žŒ๋“ค์˜ ์ธ์‹์€ ์ธ๋น„์ ˆ๋ผ์ธ์ด ๋” ๋น„์‹ธ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ทธ๋ ‡์ง€ ์•Š๋‹ค๊ณ  ๋ง์”€ํ•˜์‹œ๋Š” ๊ฑด๊ฐ€์š”? ๊ท€์‚ฌ์˜ ๊ฐ€๊ฒฉ์€...

John Morici
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๋ฐ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด์ด์‚ฌ

์•„๋‹™๋‹ˆ๋‹ค. ์ €ํฌ ์ž…์žฅ์—์„œ๋Š” ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ทธ ๋ถ€๋ถ„์„ ๋ณด๋ฉด -- ๊ทธ๊ฒƒ์ด ๋ฐ”๋กœ ์ž ์žฌ ํ™˜์ž์™€ ํ•™๋ถ€๋ชจ๋กœ์„œ, ์ด๋Š” ๋‹จ์ง€ ์ €ํฌ๊ฐ€ ๊ต์œกํ•˜๋Š” ๋ฌธ์ œ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์ด ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ธ๋น„์ ˆ๋ผ์ธ์˜ ์ฐจ์ด์  ๋˜๋Š” ์ตœ์†Œํ•œ ์ธ๋น„์ ˆ๋ผ์ธ์˜ ์žฅ์ ์— ๋Œ€ํ•ด ๋†’์€ ์ˆ˜์ค€์—์„œ ๊ต์œกํ•˜๋Š” ๊ฒƒ์„ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ด๋ฉฐ, ๊ทธ๋Ÿฐ ๋‹ค์Œ ์‹ค์ œ๋กœ ์ „ํ™˜์œจ์„ ๋†’์ด๋Š” ๋ฐ ๋„์›€์ด ๋˜๋„๋ก ๋ณด๋‹ค ์ง€์—ญ์ ์ธ ์ˆ˜์ค€์œผ๋กœ ๋‚ด๋ ค๊ฐ€๋Š” ๊ฒƒ์„ ๋ณด์‹œ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Kevin Caliendo
UBS Investment Bank, Research Division

One more on the market stuff is that the perception is the United States is a mature market. That's like -- I don't want to say fully penetrated, but it's penetrated as the market is going to get in terms of digital and the growth there is where you're struggling incrementally. And that's what's going to happen like, hey, the U.S. is a mature market. And so this is what the demand will look like once the green shoots that you mentioned a year ago here played out. Is that a fair assessment? Or is there something specifically happening in the United States that's incrementally worse than what it should be?
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„ (Kevin Caliendo)
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์‹œ์žฅ ๊ด€๋ จํ•ด์„œ ํ•œ ๊ฐ€์ง€ ๋” ์งˆ๋ฌธ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์€ ์„ฑ์ˆ™ ์‹œ์žฅ์ด๋ผ๋Š” ์ธ์‹์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์™„์ „ํžˆ ํฌํ™”๋๋‹ค๊ณ ๋Š” ๋งํ•˜์ง€ ์•Š๊ฒ ์ง€๋งŒ, ๋””์ง€ํ„ธ ์ธก๋ฉด์—์„œ ์‹œ์žฅ์ด ๋„๋‹ฌํ•  ์ˆ˜ ์žˆ๋Š” ๋งŒํผ ์นจํˆฌ๊ฐ€ ์ด๋ฃจ์–ด์กŒ๊ณ , ๊ทธ๊ณณ์—์„œ์˜ ์„ฑ์žฅ์ด ์ ์ง„์ ์œผ๋กœ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์•ž์œผ๋กœ ์ผ์–ด๋‚  ์ผ์€, ๋ฏธ๊ตญ์ด ์„ฑ์ˆ™ ์‹œ์žฅ์ด๊ธฐ ๋•Œ๋ฌธ์— 1๋…„ ์ „ ์—ฌ๊ธฐ์„œ ์–ธ๊ธ‰ํ•˜์…จ๋˜ ํšŒ๋ณต์˜ ์กฐ์ง(green shoots)์ด ์‹คํ˜„๋˜๊ณ  ๋‚˜๋ฉด ์ˆ˜์š”๊ฐ€ ์ด๋Ÿฐ ๋ชจ์Šต์ผ ๊ฒƒ์ด๋ผ๋Š” ๊ฒ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ํƒ€๋‹นํ•œ ํ‰๊ฐ€์ž…๋‹ˆ๊นŒ? ์•„๋‹ˆ๋ฉด ๋ฏธ๊ตญ์—์„œ ์›๋ž˜ ์žˆ์–ด์•ผ ํ•  ์ˆ˜์ค€๋ณด๋‹ค ์ ์ง„์ ์œผ๋กœ ๋” ์•…ํ™”๋˜๊ณ  ์žˆ๋Š” ํŠน์ •ํ•œ ์ƒํ™ฉ์ด ์žˆ์Šต๋‹ˆ๊นŒ?
I know you talked about the retail, all the things you've talked about here are really what's happening in the U.S. But how do you answer that question of, is the mature market, the U.S. really what the mature market globally will look like at some point in the future? John Morici
CFO & Executive VP of Global Finance

Well, the U.S. is certainly more mature than the others. We've been around almost 30 years, and the U.S. was kind of the starting point. So certainly a lot of doctors, there's patients that come through and so on.
์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ๋งค ๋ถ€๋ฌธ์— ๋Œ€ํ•ด ๋ง์”€ํ•˜์‹  ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์œผ๋ฉฐ, ์—ฌ๊ธฐ์„œ ์–ธ๊ธ‰ํ•˜์‹  ๋ชจ๋“  ๋‚ด์šฉ๋“ค์ด ์‹ค์ œ๋กœ ๋ฏธ๊ตญ์—์„œ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ์ผ๋“ค์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์„ฑ์ˆ™ ์‹œ์žฅ์ธ ๋ฏธ๊ตญ์ด ์ •๋ง๋กœ ๋ฏธ๋ž˜ ์–ด๋А ์‹œ์ ์— ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์„ฑ์ˆ™ ์‹œ์žฅ์ด ์–ด๋–ค ๋ชจ์Šต์ผ์ง€๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ๊ฒƒ์ธ๊ฐ€๋ผ๋Š” ์งˆ๋ฌธ์— ๋Œ€ํ•ด์„œ๋Š” ์–ด๋–ป๊ฒŒ ๋‹ต๋ณ€ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?

John Morici
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด

๊ธ€์Ž„์š”, ๋ฏธ๊ตญ์€ ํ™•์‹คํžˆ ๋‹ค๋ฅธ ์‹œ์žฅ๋“ค๋ณด๋‹ค ๋” ์„ฑ์ˆ™ํ•ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๊ฑฐ์˜ 30๋…„ ๊ฐ€๊นŒ์ด ์‚ฌ์—…์„ ํ•ด์™”๊ณ , ๋ฏธ๊ตญ์ด ์ผ์ข…์˜ ์ถœ๋ฐœ์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ™•์‹คํžˆ ๋งŽ์€ ์˜์‚ฌ๋“ค์ด ์žˆ๊ณ , ๋‚ด์›ํ•˜๋Š” ํ™˜์ž๋“ค๋„ ๋งŽ์Šต๋‹ˆ๋‹ค.
But I think what you find, what we've seen in the U.S., especially of late with the higher inflation and interest rates and so on, it's much higher than many other places across the globe. In fact, you've got deflation in some cases, outside the U.S. I think when we go after the market and with products and capabilities kind of on a go-to-market standpoint to help drive that conversion, we're going to do everything we can to help drive that. When we look at the improvements in the economy, which will happen because you have to remember, we are -- to that patient, it's a high price, not much reimbursement, somewhat discretionary type of product, even for teens.ํ•˜์ง€๋งŒ ์ œ ์ƒ๊ฐ์—, ์šฐ๋ฆฌ๊ฐ€ ๋ฏธ๊ตญ์—์„œ ๋ฐœ๊ฒฌํ•œ ๊ฒƒ, ํŠนํžˆ ์ตœ๊ทผ ๋†’์€ ์ธํ”Œ๋ ˆ์ด์…˜๊ณผ ๊ธˆ๋ฆฌ ์ƒ์Šน ๋“ฑ์œผ๋กœ ์ธํ•ด, ์ „ ์„ธ๊ณ„ ๋‹ค๋ฅธ ๋งŽ์€ ์ง€์—ญ๋“ค๋ณด๋‹ค ํ›จ์”ฌ ๋†’์€ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ๋ฏธ๊ตญ ์™ธ ์ผ๋ถ€ ์ง€์—ญ์—์„œ๋Š” ๋””ํ”Œ๋ ˆ์ด์…˜์ด ๋ฐœ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์‹œ์žฅ์„ ๊ณต๋žตํ•˜๊ณ  ์ œํ’ˆ๊ณผ ์—ญ๋Ÿ‰์„ ๊ฐ€์ง€๊ณ  ์‹œ์žฅ ์ง„์ถœ ๊ด€์ ์—์„œ ์ „ํ™˜์œจ์„ ๋†’์ด๋Š” ๋ฐ ๋„์›€์ด ๋˜๋„๋ก ํ•  ๋•Œ, ์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ์„ ์ด‰์ง„ํ•˜๊ธฐ ์œ„ํ•ด ํ•  ์ˆ˜ ์žˆ๋Š” ๋ชจ๋“  ๊ฒƒ์„ ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฒฝ์ œ ๊ฐœ์„ ์„ ๋ฐ”๋ผ๋ณผ ๋•Œ, ์ด๋Š” ๋ฐ˜๋“œ์‹œ ์ผ์–ด๋‚  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๊ธฐ์–ตํ•˜์…”์•ผ ํ•  ๊ฒƒ์€, ์šฐ๋ฆฌ ์ œํ’ˆ์€ ํ™˜์ž์—๊ฒŒ ๋†’์€ ๊ฐ€๊ฒฉ์ด๊ณ , ๋ณดํ—˜ ๋ณด์žฅ์€ ๋งŽ์ง€ ์•Š์œผ๋ฉฐ, ์ฒญ์†Œ๋…„๋“ค์—๊ฒŒ๋„ ์–ด๋А ์ •๋„ ์„ ํƒ์ ์ธ ์ œํ’ˆ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
And you have to be active to be able to help drive that conversion. But I think in the U.S., the market opportunity is there. You might have more patients that have used Invisalign in the U.S., but I think once they do, I think you'd be hard-pressed to have a teenager go through treatment with Invisalign and then be old enough to have a child and then put them back -- to put them back to wires and brackets. I think once you have that experience and you see it first hand, even as an adult, you would say, why couldn't my child have this? Tell me why they couldn't. And usually, when you go through the reasons, it will come down to, will that child wear their aligners?๊ทธ๋ฆฌ๊ณ  ๊ทธ๋Ÿฌํ•œ ์ „ํ™˜์„ ์ด‰์ง„ํ•˜๋Š” ๋ฐ ๋„์›€์„ ์ฃผ๋ ค๋ฉด ์ ๊ทน์ ์œผ๋กœ ๋‚˜์„œ์•ผ ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ฏธ๊ตญ ์‹œ์žฅ์˜ ๊ธฐํšŒ๋Š” ๋ถ„๋ช…ํžˆ ์กด์žฌํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์—์„œ ์ธ๋น„์ ˆ๋ผ์ธ์„ ์‚ฌ์šฉํ•œ ํ™˜์ž๊ฐ€ ๋” ๋งŽ์„ ์ˆ˜ ์žˆ์ง€๋งŒ, ์ผ๋‹จ ์‚ฌ์šฉํ•ด๋ณธ ํ›„์—๋Š” ์‹ญ๋Œ€ ๋•Œ ์ธ๋น„์ ˆ๋ผ์ธ์œผ๋กœ ์น˜๋ฃŒ๋ฅผ ๋ฐ›์€ ์‚ฌ๋žŒ์ด ์„ฑ์ธ์ด ๋˜์–ด ์ž๋…€๋ฅผ ๊ฐ–๊ฒŒ ๋˜์—ˆ์„ ๋•Œ ๋‹ค์‹œ ์™€์ด์–ด์™€ ๋ธŒ๋ผ์ผ“์œผ๋กœ ๋Œ์•„๊ฐ€๊ฒŒ ํ•˜๊ธฐ๋Š” ์–ด๋ ค์šธ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์„ฑ์ธ์œผ๋กœ์„œ ์ง์ ‘ ๊ทธ ๊ฒฝํ—˜์„ ํ•ด๋ณด๊ณ  ๋‚˜๋ฉด, ์™œ ๋‚ด ์•„์ด๋Š” ์ด๊ฑธ ํ•  ์ˆ˜ ์—†์„๊นŒ๋ผ๊ณ  ์ƒ๊ฐํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์™œ ์•ˆ ๋˜๋Š”์ง€ ๋งํ•ด๋ณด๋ผ๊ณ  ํ•˜๋Š” ๊ฑฐ์ฃ . ๊ทธ๋ฆฌ๊ณ  ๋ณดํ†ต ๊ทธ ์ด์œ ๋“ค์„ ๋”ฐ์ ธ๋ณด๋ฉด, ๊ฒฐ๊ตญ ๊ทธ ์•„์ด๊ฐ€ ์–ผ๋ผ์ด๋„ˆ๋ฅผ ์ฐฉ์šฉํ•  ๊ฒƒ์ธ๊ฐ€์˜ ๋ฌธ์ œ๋กœ ๊ท€๊ฒฐ๋ฉ๋‹ˆ๋‹ค.
And if that parent can stay and work with that child to make sure that they're wearing their aligners and we find that compliance is super high for children to wear their Aligners, whether they're growing children or older teens, if they're wearing their aligners, their teeth are going to move. And we're going to get that result, you're going to get faster results, and you're going to get less pain and less visits and other things. So I think the U.S. is a good example of how to grow this market. And I think we could further grow this market. Teens is a big focus. We want to grow teens because there's a huge market opportunity, and that market opportunity leads to faster growth.๊ทธ๋ฆฌ๊ณ  ๋ถ€๋ชจ๋‹˜์ด ์ž๋…€์™€ ํ•จ๊ป˜ ๋จธ๋ฌผ๋ฉด์„œ ์ž๋…€๊ฐ€ ๊ต์ •์žฅ์น˜๋ฅผ ์ฐฉ์šฉํ•˜๋„๋ก ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด, ์šฐ๋ฆฌ๋Š” ์„ฑ์žฅ๊ธฐ ์•„๋™์ด๋“  ์ฒญ์†Œ๋…„์ด๋“  ์ƒ๊ด€์—†์ด ๊ต์ •์žฅ์น˜ ์ฐฉ์šฉ ์ˆœ์‘๋„๊ฐ€ ๋งค์šฐ ๋†’๋‹ค๋Š” ๊ฒƒ์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ต์ •์žฅ์น˜๋ฅผ ์ฐฉ์šฉํ•˜๋ฉด ์น˜์•„๊ฐ€ ์›€์ง์ด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๊ทธ ๊ฒฐ๊ณผ๋ฅผ ์–ป๊ฒŒ ๋˜๊ณ , ๋” ๋น ๋ฅธ ๊ฒฐ๊ณผ๋ฅผ ์–ป๊ฒŒ ๋˜๋ฉฐ, ํ†ต์ฆ๋„ ์ ๊ณ  ๋‚ด์› ํšŸ์ˆ˜๋„ ์ค„์–ด๋“ค๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋ฏธ๊ตญ์€ ์ด ์‹œ์žฅ์„ ์„ฑ์žฅ์‹œํ‚ค๋Š” ์ข‹์€ ์‚ฌ๋ก€๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์ด ์‹œ์žฅ์„ ๋”์šฑ ์„ฑ์žฅ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ฒญ์†Œ๋…„์ธต์€ ์ค‘์š”ํ•œ ์ง‘์ค‘ ๋ถ„์•ผ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ฒญ์†Œ๋…„ ์‹œ์žฅ์„ ์„ฑ์žฅ์‹œํ‚ค๊ณ ์ž ํ•˜๋Š”๋ฐ, ์ด๋Š” ๊ฑฐ๋Œ€ํ•œ ์‹œ์žฅ ๊ธฐํšŒ๊ฐ€ ์žˆ๊ณ , ๊ทธ ์‹œ์žฅ ๊ธฐํšŒ๊ฐ€ ๋” ๋น ๋ฅธ ์„ฑ์žฅ์œผ๋กœ ์ด์–ด์ง€๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
Almost every quarter, you'll see us teens post a faster growth than adults because of that opportunity. But we think with -- especially with the new products and what we're trying to go to market even in the U.S., we can grow. And we're seeing it right now. You see DSOs growing double digit. Some DSOs are in the 20% year-over-year. They're able to do it. It's just how active you want to be able to drive that conversion. Kevin Caliendo
UBS Investment Bank, Research Division

Fair enough. I got a couple of quick hitters in our last couple of minutes. Just some clarifying numbers questions. The benefits to ASP from the U.K. VAT issue, the VAT issue.
๊ฑฐ์˜ ๋งค ๋ถ„๊ธฐ๋งˆ๋‹ค ์ฒญ์†Œ๋…„์ธต์ด ์„ฑ์ธ์ธต๋ณด๋‹ค ๋” ๋น ๋ฅธ ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ•˜๋Š” ๊ฒƒ์„ ๋ณด์‹ค ์ˆ˜ ์žˆ๋Š”๋ฐ, ์ด๋Š” ๊ทธ๋งŒํผ ๊ธฐํšŒ๊ฐ€ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํŠนํžˆ ์‹ ์ œํ’ˆ๊ณผ ๋ฏธ๊ตญ ์‹œ์žฅ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ์ถ”์ง„ํ•˜๋ ค๋Š” ์‹œ์žฅ ์ง„์ถœ ์ „๋žต์„ ํ†ตํ•ด ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋ฉฐ, ํ˜„์žฌ ๊ทธ๊ฒƒ์ด ์‹คํ˜„๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. DSO๋“ค์ด ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๋ณด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€ DSO๋“ค์€ ์ „๋…„ ๋Œ€๋น„ 20%๋Œ€ ์„ฑ์žฅ์„ ๊ธฐ๋กํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ด๋ฅผ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹จ์ง€ ์–ผ๋งˆ๋‚˜ ์ ๊ทน์ ์œผ๋กœ ๊ทธ ์ „ํ™˜์„ ์ถ”์ง„ํ•˜๊ณ ์ž ํ•˜๋А๋ƒ์˜ ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค.

Kevin Caliendo
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ถฉ๋ถ„ํžˆ ์ดํ•ดํ–ˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰ ๋ช‡ ๋ถ„ ๋™์•ˆ ๋ช‡ ๊ฐ€์ง€ ๊ฐ„๋‹จํ•œ ์งˆ๋ฌธ์„ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ˆ˜์น˜ ํ™•์ธ ์ฐจ์›์˜ ์งˆ๋ฌธ๋“ค์ž…๋‹ˆ๋‹ค. ์˜๊ตญ VAT ์ด์Šˆ๋กœ ์ธํ•œ ASP ํ˜œํƒ, VAT ์ด์Šˆ ๋ง์ž…๋‹ˆ๋‹ค.
Your pricing went up I think, roughly 20% in August, right? So did you see 2 months of benefit in the third quarter, so we get 1 month of benefit in the fourth... John Morici
CFO & Executive VP of Global Finance

We will get a full quarter of benefit in the fourth quarter, and we got about 2/3 of the benefit in the third quarter. Kevin Caliendo
UBS Investment Bank, Research Division

Okay. I just wanted to make sure we had that right. How did some of the products that you launched in teen? You mentioned them before mandibular, the Palatal Expander. How did those track versus your expectations? Is there -- how should we think about that impacting growth going forward?
๊ท€์‚ฌ์˜ ๊ฐ€๊ฒฉ์€ 8์›”์— ์•ฝ 20% ์ธ์ƒ๋œ ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด 3๋ถ„๊ธฐ์— 2๊ฐœ์›”๊ฐ„์˜ ํšจ๊ณผ๋ฅผ ๋ณด์…จ๊ณ , 4๋ถ„๊ธฐ์—๋Š” 1๊ฐœ์›”์˜ ํšจ๊ณผ๋ฅผ ๋ณด์‹œ๋Š” ๊ฑด๊ฐ€์š”?

John Morici
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ Executive VP

4๋ถ„๊ธฐ์—๋Š” ์ „์ฒด ๋ถ„๊ธฐ์˜ ํšจ๊ณผ๋ฅผ ์–ป๊ฒŒ ๋  ๊ฒƒ์ด๋ฉฐ, 3๋ถ„๊ธฐ์—๋Š” ์•ฝ 2/3์˜ ํšจ๊ณผ๋ฅผ ์–ป์—ˆ์Šต๋‹ˆ๋‹ค.

Kevin Caliendo
UBS Investment Bank, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋„ค, ์ •ํ™•ํžˆ ์ดํ•ดํ–ˆ๋Š”์ง€ ํ™•์ธํ•˜๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค. ํ‹ด(teen) ๋ถ€๋ฌธ์—์„œ ์ถœ์‹œํ•˜์‹  ์ œํ’ˆ๋“ค์€ ์–ด๋• ๋‚˜์š”? ์ด์ „์— ์–ธ๊ธ‰ํ•˜์…จ๋˜ ํ•˜์•…๊ณจ(mandibular), ๊ตฌ๊ฐœ ํ™•์žฅ๊ธฐ(Palatal Expander) ๊ฐ™์€ ์ œํ’ˆ๋“ค ๋ง์ž…๋‹ˆ๋‹ค. ์ด๋“ค์ด ๊ธฐ๋Œ€์น˜ ๋Œ€๋น„ ์–ด๋–ป๊ฒŒ ์ง„ํ–‰๋˜์—ˆ๋‚˜์š”? ํ–ฅํ›„ ์„ฑ์žฅ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•ด์•ผ ํ• ๊นŒ์š”?
Like you've had some experience now? John Morici
CFO & Executive VP of Global Finance

Yes. It adds to our portfolio. So when you think about trying to grow especially growing patients, many of the new products that we have really get at helping a 6-year or 7-year-old, 8-year-old who needs her upper pallet expanded for those new teeth coming in, permanent teeth coming in.
๋„ค, ์šฐ๋ฆฌ ํฌํŠธํด๋ฆฌ์˜ค์— ์ถ”๊ฐ€๋˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํŠนํžˆ ํ™˜์ž ์ˆ˜๋ฅผ ๋Š˜๋ฆฌ๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์ƒ๊ฐํ•ด๋ณด๋ฉด, ์šฐ๋ฆฌ๊ฐ€ ๋ณด์œ ํ•œ ๋งŽ์€ ์‹ ์ œํ’ˆ๋“ค์ด ์‹ค์ œ๋กœ ์˜๊ตฌ์น˜๊ฐ€ ๋‚˜์˜ค๋Š” 6์„ธ, 7์„ธ, 8์„ธ ์–ด๋ฆฐ์ด๋“ค์˜ ์ƒ์•… ํ™•์žฅ์ด ํ•„์š”ํ•œ ๊ฒฝ์šฐ๋ฅผ ๋•๋Š” ๋ฐ ์ดˆ์ ์„ ๋งž์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
So those products are helping doctors be able to treat in different way, a way that helps that child's dentition, mandibular advancement with occlusal blocks where some doctors just didn't like the wings that we had on the mandibular advancement, but with these blocks, they're seeing the actual jaw advancement that they need. So I think these products are really designed to fill out the portfolio of products that the doctor needs. That's why when we introduce products that have shorter treatment times like this 3-year, 3 AA or not having unlimited refinements, they don't need unlimited refinements.์ด๋Ÿฌํ•œ ์ œํ’ˆ๋“ค์€ ์˜์‚ฌ๋“ค์ด ๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ์น˜๋ฃŒํ•  ์ˆ˜ ์žˆ๋„๋ก ๋•๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ตํ•ฉ ๋ธ”๋ก์„ ์ด์šฉํ•œ ํ•˜์•… ์ „์ง„ ์žฅ์น˜๋ฅผ ํ†ตํ•ด ์•„๋™์˜ ์น˜์—ด์„ ๊ฐœ์„ ํ•˜๋Š” ๋ฐฉ์‹์ธ๋ฐ, ์ผ๋ถ€ ์˜์‚ฌ๋“ค์€ ๊ธฐ์กด ํ•˜์•… ์ „์ง„ ์žฅ์น˜์˜ ๋‚ ๊ฐœ ๋ถ€๋ถ„์„ ์„ ํ˜ธํ•˜์ง€ ์•Š์•˜์ง€๋งŒ, ์ด๋Ÿฌํ•œ ๋ธ”๋ก์„ ์‚ฌ์šฉํ•˜๋ฉด์„œ ํ•„์š”ํ•œ ์‹ค์ œ ํ„ฑ ์ „์ง„ ํšจ๊ณผ๋ฅผ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๋Ÿฌํ•œ ์ œํ’ˆ๋“ค์€ ์˜์‚ฌ๋“ค์ด ํ•„์š”๋กœ ํ•˜๋Š” ์ œํ’ˆ ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ์™„์„ฑํ•˜๊ธฐ ์œ„ํ•ด ์„ค๊ณ„๋˜์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ 3๋…„ ์น˜๋ฃŒ ๊ธฐ๊ฐ„์˜ 3 AA์™€ ๊ฐ™์ด ์น˜๋ฃŒ ๊ธฐ๊ฐ„์ด ๋” ์งง๊ฑฐ๋‚˜ ๋ฌด์ œํ•œ ๋ฆฌํŒŒ์ธ๋จผํŠธ๊ฐ€ ์—†๋Š” ์ œํ’ˆ์„ ์ถœ์‹œํ•  ๋•Œ, ์˜์‚ฌ๋“ค์€ ๋ฌด์ œํ•œ ๋ฆฌํŒŒ์ธ๋จผํŠธ๊ฐ€ ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
You don't need to have a child in treatment for 5 years with unlimited refinements and coming back and forth to get scanned and so on. I think the qualities that we put into our products, whether they're new products or helping develop improvements to our existing products are allowing doctors to treat patients faster, more predictable, better results and adding to the portfolio has really -- has given us that opportunity. Kevin Caliendo
UBS Investment Bank, Research Division

This one is not an easy one to answer. But I think one thing that's made investors a little weary is that, you've said publicly your own visibility into the business is harder now than it used to be.
์ผ€๋นˆ ์นผ๋ฆฌ์—”๋„
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ด๊ฑด ๋‹ตํ•˜๊ธฐ ์‰ฌ์šด ์งˆ๋ฌธ์€ ์•„๋‹™๋‹ˆ๋‹ค๋งŒ, ํˆฌ์ž์ž๋“ค์„ ๋‹ค์†Œ ์šฐ๋ คํ•˜๊ฒŒ ๋งŒ๋“  ํ•œ ๊ฐ€์ง€๋Š”, ๊ท€์‚ฌ๊ฐ€ ๊ณต๊ฐœ์ ์œผ๋กœ ์‚ฌ์—…์— ๋Œ€ํ•œ ๊ฐ€์‹œ์„ฑ์ด ์˜ˆ์ „๋ณด๋‹ค ์–ด๋ ค์›Œ์กŒ๋‹ค๊ณ  ๋ง์”€ํ•˜์‹  ์ ์ž…๋‹ˆ๋‹ค.
Like you don't have as much. It's not as easy for you to forecast. And I understand that. You have a lot more doctors, a lot more markets. The market is more macro than maybe it has been before. How do you get better -- like when does that -- when does things crystallize for you such that you can be more confident, more convicted in an outlook, are you -- come February, are you going to be able to tell us we have visibility for 6 months or 9 months a year, whatever it might be. In the past, maybe it was easier to grow, and you had more flexibility around that growth. Is there something that you need to see and understand to get that?# ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ ๋ฒˆ์—ญ

**์• ๋„๋ฆฌ์ŠคํŠธ:**

๊ท€์‚ฌ๋Š” ์˜ˆ์ „๋งŒํผ ๋งŽ์€ ๊ฐ€์‹œ์„ฑ์„ ํ™•๋ณดํ•˜์ง€ ๋ชปํ•˜๊ณ  ๊ณ„์‹  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์˜ˆ์ธก์ด ์˜ˆ์ „๋งŒํผ ์‰ฝ์ง€ ์•Š์œผ์‹œ์ฃ . ๊ทธ ์ ์€ ์ดํ•ดํ•ฉ๋‹ˆ๋‹ค. ํ›จ์”ฌ ๋” ๋งŽ์€ ์˜์‚ฌ๋“ค๊ณผ ๋” ๋งŽ์€ ์‹œ์žฅ์„ ๋‹ค๋ฃจ๊ณ  ๊ณ„์‹œ๊ณ , ์‹œ์žฅ์ด ์˜ˆ์ „๋ณด๋‹ค ๋” ๊ฑฐ์‹œ์ ์ธ ์˜ํ–ฅ์„ ๋ฐ›๊ณ  ์žˆ์œผ๋‹ˆ๊นŒ์š”.

๊ทธ๋ ‡๋‹ค๋ฉด ์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ๋” ๋‚˜์•„์งˆ ์ˆ˜ ์žˆ์„๊นŒ์š”? ์–ธ์ œ์ฏค ์ƒํ™ฉ์ด ๋ช…ํ™•ํ•ด์ ธ์„œ ์ „๋ง์— ๋Œ€ํ•ด ๋” ํ™•์‹ ์„ ๊ฐ€์ง€๊ณ  ๋ง์”€ํ•˜์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? 2์›”์ฏค ๋˜๋ฉด 6๊ฐœ์›”, 9๊ฐœ์›”, ํ˜น์€ 1๋…„ ์ •๋„์˜ ๊ฐ€์‹œ์„ฑ์„ ํ™•๋ณดํ–ˆ๋‹ค๊ณ  ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”?

๊ณผ๊ฑฐ์—๋Š” ์„ฑ์žฅ์ด ๋” ์‰ฌ์› ๊ณ , ๊ทธ ์„ฑ์žฅ์— ๋Œ€ํ•œ ์œ ์—ฐ์„ฑ๋„ ๋” ๋งŽ์•˜๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ ํ™•์‹ ์„ ๊ฐ–๊ธฐ ์œ„ํ•ด ํŠน๋ณ„ํžˆ ํ™•์ธํ•˜๊ณ  ์ดํ•ดํ•ด์•ผ ํ•  ๊ฒƒ์ด ์žˆ์œผ์‹ ๊ฐ€์š”?
Because I think that's the one thing that would help a lot of the people hear... John Morici
CFO & Executive VP of Global Finance

No, I think having stability, we talk a lot about what we're growing off of, like having macro stability certainly helps. And when we had that prior to COVID or even coming right out of COVID, there was more stability. And then you get into some of the economic pressures, inflation, interest rates and so on or even tariffs and some of the others, that creates instability and it becomes more of a challenge.
์กด ๋ชจ๋ฆฌ์น˜
CFO ๊ฒธ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ์ด๊ด„ ๋ถ€์‚ฌ์žฅ

์•„๋‹ˆ์š”, ์•ˆ์ •์„ฑ์„ ํ™•๋ณดํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๋ฌด์—‡์„ ๊ธฐ๋ฐ˜์œผ๋กœ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด ๋งŽ์ด ์ด์•ผ๊ธฐํ•˜๋Š”๋ฐ, ๊ฑฐ์‹œ๊ฒฝ์ œ์  ์•ˆ์ •์„ฑ์„ ํ™•๋ณดํ•˜๋Š” ๊ฒƒ์ด ํ™•์‹คํžˆ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์ฝ”๋กœ๋‚˜ ์ด์ „์ด๋‚˜ ์‹ฌ์ง€์–ด ์ฝ”๋กœ๋‚˜ ์งํ›„์—๋„ ๋” ๋งŽ์€ ์•ˆ์ •์„ฑ์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ๊ฒฝ์ œ์  ์••๋ฐ•, ์ธํ”Œ๋ ˆ์ด์…˜, ๊ธˆ๋ฆฌ ์ƒ์Šน ๋˜๋Š” ๊ด€์„ธ์™€ ๊ฐ™์€ ์š”์ธ๋“ค์ด ๋ฐœ์ƒํ•˜๋ฉด ๋ถˆ์•ˆ์ •์„ฑ์ด ์ƒ๊ธฐ๊ณ  ๋” ํฐ ๋„์ „๊ณผ์ œ๊ฐ€ ๋ฉ๋‹ˆ๋‹ค.
Because we're a flow business, we're a real-time, customized product that comes through and majority of the patients that we -- our doctors see, they start and finish within the quarter. They start treatment and -- or they get scanned and they go into treatment in that quarter, and they weren't a backlog or anything else from before. I think for us, it starts with doing what we're doing on a local market standpoint. Not every market is the same. So we're seeing some that are growing more and more.์ €ํฌ๋Š” ํ”Œ๋กœ์šฐ(flow) ๋น„์ฆˆ๋‹ˆ์Šค์ด๊ธฐ ๋•Œ๋ฌธ์—, ์‹ค์‹œ๊ฐ„์œผ๋กœ ๋งž์ถคํ˜• ์ œํ’ˆ์ด ์ƒ์‚ฐ๋˜๋ฉฐ, ์ €ํฌ ์˜์‚ฌ๋“ค์ด ์ง„๋ฃŒํ•˜๋Š” ๋Œ€๋ถ€๋ถ„์˜ ํ™˜์ž๋“ค์€ ๊ฐ™์€ ๋ถ„๊ธฐ ๋‚ด์— ์‹œ์ž‘ํ•˜๊ณ  ์™„๋ฃŒํ•ฉ๋‹ˆ๋‹ค. ํ™˜์ž๋“ค์ด ์Šค์บ”์„ ๋ฐ›๊ณ  ํ•ด๋‹น ๋ถ„๊ธฐ ๋‚ด์— ์น˜๋ฃŒ๋ฅผ ์‹œ์ž‘ํ•˜๋Š” ๊ฒƒ์ด์ง€, ์ด์ „๋ถ€ํ„ฐ ์ ์ฒด๋œ ๋ฐฑ๋กœ๊ทธ(backlog)๋‚˜ ๊ทธ๋Ÿฐ ๊ฒƒ๋“ค์ด ์•„๋‹™๋‹ˆ๋‹ค. ์ €ํฌ์—๊ฒŒ๋Š” ์ง€์—ญ ์‹œ์žฅ ๊ด€์ ์—์„œ ํ˜„์žฌ ํ•˜๊ณ  ์žˆ๋Š” ์ผ์„ ๊ณ„์†ํ•˜๋Š” ๊ฒƒ์—์„œ ์‹œ์ž‘๋ฉ๋‹ˆ๋‹ค. ๋ชจ๋“  ์‹œ์žฅ์ด ๋™์ผํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ผ๋ถ€ ์‹œ์žฅ์€ ์ ์  ๋” ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
I think working with GPs and getting them as part of the practice that they have, working more with DSOs because they provide some of that stability of 25% or so of our business is through DSOs nowadays. So doing things to be able to drive some of that stability that we can control, whether it's new products, selling to more doctors, doing that local marketing and advertising and other things to be able to stimulate demand and ultimately convert that, working with our DSOs and big customers, there's always going to be some of that retail piece of it that doctors they might do 1 or 2 cases. And does that happen within the quarter or not? It starts to add up.์ผ๋ฐ˜ ์น˜๊ณผ์˜์‚ฌ๋“ค๊ณผ ํ˜‘๋ ฅํ•˜๊ณ  ๊ทธ๋“ค์˜ ์ง„๋ฃŒ ๊ณผ์ •์— ์ฐธ์—ฌ์‹œํ‚ค๋Š” ๊ฒƒ, DSO(์น˜๊ณผ ์„œ๋น„์Šค ์กฐ์ง)๋“ค๊ณผ ๋” ๊ธด๋ฐ€ํžˆ ํ˜‘๋ ฅํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. DSO๋“ค์ด ์•ˆ์ •์„ฑ์„ ์ œ๊ณตํ•˜๊ธฐ ๋•Œ๋ฌธ์ธ๋ฐ, ์š”์ฆ˜ ์šฐ๋ฆฌ ๋งค์ถœ์˜ ์•ฝ 25% ์ •๋„๊ฐ€ DSO๋ฅผ ํ†ตํ•ด ๋ฐœ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๊ฐ€ ํ†ต์ œํ•  ์ˆ˜ ์žˆ๋Š” ์•ˆ์ •์„ฑ์„ ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•œ ํ™œ๋™๋“ค์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ ์ œํ’ˆ ์ถœ์‹œ๋“ , ๋” ๋งŽ์€ ์น˜๊ณผ์˜์‚ฌ๋“ค์—๊ฒŒ ํŒ๋งคํ•˜๋“ , ์ง€์—ญ ๋งˆ์ผ€ํŒ…๊ณผ ๊ด‘๊ณ  ํ™œ๋™์„ ํ•˜๋“ , ์ˆ˜์š”๋ฅผ ์ž๊ทนํ•˜๊ณ  ๊ถ๊ทน์ ์œผ๋กœ ์ „ํ™˜์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” ์ผ๋“ค์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. DSO ๋ฐ ๋Œ€ํ˜• ๊ณ ๊ฐ๋“ค๊ณผ ํ˜‘๋ ฅํ•˜๋Š” ๊ฒƒ ์™ธ์—๋„, ํ•ญ์ƒ ์†Œ๋งค ๋ถ€๋ฌธ์ด ์กด์žฌํ•ฉ๋‹ˆ๋‹ค. ์น˜๊ณผ์˜์‚ฌ๋“ค์ด 1~2๊ฑด์˜ ์ผ€์ด์Šค๋ฅผ ์ง„ํ–‰ํ•˜๋Š” ๊ฒฝ์šฐ์ธ๋ฐ, ์ด๊ฒƒ์ด ๋ถ„๊ธฐ ๋‚ด์— ๋ฐœ์ƒํ•˜๋А๋ƒ ์•„๋‹ˆ๋ƒ๊ฐ€ ๋ˆ„์ ๋˜๋ฉด ์ƒ๋‹นํ•œ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
But there's a lot that we can do in this marketplace to be able to drive growth into this 5% to 15% volume and revenue growth that we're trying to be at. If the economy improves a bit in certain places, especially the U.S., that just will determine how fast or how far into that 5% to 15% will be. Kevin Caliendo
UBS Investment Bank, Research Division

Sir, thank you so much, this is super helpful. I appreciate it. John Morici
CFO & Executive VP of Global Finance

Of course. Great, thank you.
ํ•˜์ง€๋งŒ ์ด ์‹œ์žฅ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ๋ชฉํ‘œ๋กœ ํ•˜๋Š” 5%์—์„œ 15%์˜ ๋ฌผ๋Ÿ‰ ๋ฐ ๋งค์ถœ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•ด ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ๋“ค์ด ๋งŽ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋งŒ์•ฝ ๊ฒฝ์ œ๊ฐ€ ํŠน์ • ์ง€์—ญ, ํŠนํžˆ ๋ฏธ๊ตญ์—์„œ ๋‹ค์†Œ ๊ฐœ์„ ๋œ๋‹ค๋ฉด, ๊ทธ๊ฒƒ์€ ๋‹จ์ง€ ์šฐ๋ฆฌ๊ฐ€ ๊ทธ 5%์—์„œ 15% ๋ฒ”์œ„ ๋‚ด์—์„œ ์–ผ๋งˆ๋‚˜ ๋น ๋ฅด๊ฒŒ ๋˜๋Š” ์–ผ๋งˆ๋‚˜ ๋†’์€ ์ˆ˜์ค€๊นŒ์ง€ ๋„๋‹ฌํ•  ์ˆ˜ ์žˆ์„์ง€๋ฅผ ๊ฒฐ์ •ํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

Kevin Caliendo
UBS ์ธ๋ฒ ์ŠคํŠธ๋จผํŠธ ๋ฑ…ํฌ, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋งค์šฐ ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.

John Morici
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO) ๋ฐ ๊ธ€๋กœ๋ฒŒ ์žฌ๋ฌด ๋ถ€๋ฌธ ์ „๋ฌด์ด์‚ฌ

๋ฌผ๋ก ์ž…๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

# Align Technology Q3 2025 Earnings Call Summary

## Key Financial Metrics & Performance
- **Clear aligner volume growth**: 9 out of top 10 markets showed year-over-year improvement from Q2 to Q3 (only Canada declined)
- **Teen case growth**: Up 8% year-over-year in Q3, consistently outpacing adult growth
- **Doctor reach**: Record 88,000 doctors served (over 90% have iTero scanners)
- **Scanner installed base**: Over 100,000 units globally
- **UK VAT benefit**: ~2/3 benefit realized in Q3, full quarter impact expected in Q4 (~20% price increase effective August)

## Strategic Developments & Guidance
- **Growth drivers**: Strong international performance (EMEA, APAC, Latin America) offsetting softer US demand
- **Product portfolio expansion**: New launches include Palatal Expander, mandibular advancement with occlusal blocks; "3 and 3" product (3-year treatment, 3 refinements) now best-selling SKU at lower ASP but higher gross margin rate
- **Go-to-market shift**: Focusing on "active conversion" doctors (DSOs, high-volume practices using local marketing, patient financing, scanning protocols) seeing double-digit growth vs. "passive" practices struggling
- **Target range maintained**: 5-15% volume/revenue growth guidance unchanged

## Management Tone & Outlook
๊ฒฝ์˜์ง„์€ **์‹ ์ค‘ํ•˜๋ฉด์„œ๋„ ๊ฑด์„ค์ ์ธ** ํƒœ๋„๋ฅผ ๋ณด์ž„. ๋ฏธ๊ตญ ์‹œ์žฅ์˜ ๊ฑฐ์‹œ๊ฒฝ์ œ ์••๋ฐ•(๋†’์€ ์ธํ”Œ๋ ˆ์ด์…˜, ๊ธˆ๋ฆฌ)์„ ์ธ์ •ํ•˜๋ฉด์„œ๋„, DSO ์ฑ„๋„์˜ ๋‘์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ๊ณผ ๊ตญ์ œ์‹œ์žฅ ํ™•๋Œ€๋ฅผ ํ†ตํ•œ ์„ฑ์žฅ ๊ฐ€๋Šฅ์„ฑ์„ ๊ฐ•์กฐ. ์ œํ’ˆ ํ˜์‹ ๊ณผ ์Šค์บ๋„ˆ ๋ณด๊ธ‰ ํ™•๋Œ€๋ฅผ ํ†ตํ•œ ์‹œ์žฅ์ ์œ ์œจ ๋ฐฉ์–ด์— ์ž์‹ ๊ฐ ํ‘œ๋ช….

## Key Risks & Concerns
- **๋ฏธ๊ตญ ์‹œ์žฅ ์„ฑ์ˆ™๋„


โ“ Q&A

Original Translation
Question-and-Answer Session

Operator
์งˆ์˜์‘๋‹ต ์„ธ์…˜

์šด์˜์ž

๐Ÿ“Œ ์š”์•ฝ

# ์–ด๋‹์ฝœ ์š”์•ฝ

**์ฃผ์š” ๋‚ด์šฉ:**

โ€ข **์‹ค์  ๋ฐ์ดํ„ฐ ๋ถ€์žฌ**: ์ œ๊ณต๋œ ํŠธ๋žœ์Šคํฌ๋ฆฝํŠธ์—๋Š” Q&A ์„ธ์…˜์˜ ์‹œ์ž‘ ๋ถ€๋ถ„๋งŒ ํฌํ•จ๋˜์–ด ์žˆ์–ด ์žฌ๋ฌด ์ง€ํ‘œ, ์‹ค์  ์ˆ˜์น˜, ๊ฐ€์ด๋˜์Šค ๋“ฑ ๊ตฌ์ฒด์ ์ธ ์ •๋ณด๋ฅผ ํ™•์ธํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.

โ€ข **๋ถ„์„ ๋ถˆ๊ฐ€**: ๊ฒฝ์˜์ง„์˜ ๋ฐœ์–ธ, ๋งค์ถœ/์ด์ต ์‹ค์ , ์ „๋ง์น˜, ๋ฆฌ์Šคํฌ ์š”์ธ ๋“ฑ ํˆฌ์ž ํŒ๋‹จ์— ํ•„์š”ํ•œ ํ•ต์‹ฌ ์ •๋ณด๊ฐ€ ํŠธ๋žœ์Šคํฌ๋ฆฝํŠธ์— ํฌํ•จ๋˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.

โ€ข **์ถ”๊ฐ€ ์ž๋ฃŒ ํ•„์š”**: ์™„์ „ํ•œ ์–ด๋‹์ฝœ ๋ถ„์„์„ ์œ„ํ•ด์„œ๋Š” ๊ฒฝ์˜์ง„ ํ”„๋ ˆ์  ํ…Œ์ด์…˜ ๋ฐ ์ „์ฒด Q&A ๋‚ด์šฉ์ด ํฌํ•จ๋œ ์™„์ „ํ•œ ํŠธ๋žœ์Šคํฌ๋ฆฝํŠธ๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.

**์ฐธ๊ณ **: ์œ ์˜๋ฏธํ•œ ํˆฌ์ž ์ธ์‚ฌ์ดํŠธ ๋„์ถœ์„ ์œ„ํ•ด ์ „์ฒด ์–ด๋‹์ฝœ ํŠธ๋žœ์Šคํฌ๋ฆฝํŠธ๋ฅผ ์ œ๊ณตํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.