โ†

๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

๐Ÿ“Š Presentation

Original Translation
Sea Limited (SE) Q3 2025 Earnings Call November 11, 2025 7:30 AM EST

Company Participants

Rebecca Lee
Forrest Li - Founder, Chairman & CEO
Hou Tianyu - Chief Financial Officer

Conference Call Participants

Pang Vittayaamnuaykoon - Goldman Sachs Group, Inc., Research Division
Divya Kothiyal - Morgan Stanley, Research Division
Alicis a Yap - Citigroup Inc., Research Division
Piyush Choudhary - HSBC Global Investment Research
Jiong Shao - Barclays Bank PLC, Research Division

Presentation

Operator

Good morning, and good evening to all, and welcome to the Sea Limited Third Quarter 2025 Results Conference Call [Operator Instructions] And finally, I would like to advise all participants that this call is being recorded.
Sea Limited (SE) 2025๋…„ 3๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ 2025๋…„ 11์›” 11์ผ ์˜ค์ „ 7์‹œ 30๋ถ„ (๋ฏธ๊ตญ ๋™๋ถ€ ํ‘œ์ค€์‹œ)

ํšŒ์‚ฌ ์ฐธ์„์ž

Rebecca Lee
Forrest Li - ์ฐฝ๋ฆฝ์ž, ํšŒ์žฅ ๊ฒธ CEO
Hou Tianyu - ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO)

์ปจํผ๋Ÿฐ์Šค ์ฝœ ์ฐธ์„ ์• ๋„๋ฆฌ์ŠคํŠธ

Pang Vittayaamnuaykoon - Goldman Sachs Group, Inc., ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Divya Kothiyal - Morgan Stanley, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Alicia Yap - Citigroup Inc., ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Piyush Choudhary - HSBC ๊ธ€๋กœ๋ฒŒ ํˆฌ์ž ๋ฆฌ์„œ์น˜
Jiong Shao - Barclays Bank PLC, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋ฐœํ‘œ

์šด์˜์ž

์•ˆ๋…•ํ•˜์‹ญ๋‹ˆ๊นŒ, ์—ฌ๋Ÿฌ๋ถ„. Sea Limited 2025๋…„ 3๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. [์šด์˜์ž ์•ˆ๋‚ด ์‚ฌํ•ญ] ๋งˆ์ง€๋ง‰์œผ๋กœ, ๋ณธ ํ†ตํ™”๋Š” ๋…น์Œ๋˜๊ณ  ์žˆ์Œ์„ ์•Œ๋ ค๋“œ๋ฆฝ๋‹ˆ๋‹ค.
Thank you. I would now like to welcome Ms. Rebecca Lee to begin the conference. Please go ahead. Rebecca Lee

Thank you. Hello, everyone, and welcome to Sea's 2025 Third Quarter Earnings Conference Call. I am Rebecca from Sea's Investor Relations team. On this call, we may make forward-looking statements, which are inherently subject to risks and uncertainties and may not be realized in the future for various reasons as stated in our press release. Also, this call includes the discussion of certain non-GAAP financial measures such as adjusted EBITDA.
๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ Rebecca Lee ๋‹˜๊ป˜์„œ ์ปจํผ๋Ÿฐ์Šค๋ฅผ ์‹œ์ž‘ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค. ์‹œ์ž‘ํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

Rebecca Lee

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. Sea์˜ 2025๋…„ 3๋ถ„๊ธฐ ์‹ค์  ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. ์ €๋Š” Sea ํˆฌ์ž์ž ๊ด€๊ณ„ํŒ€์˜ Rebecca์ž…๋‹ˆ๋‹ค. ๋ณธ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—์„œ ๋‹น์‚ฌ๋Š” ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ (forward-looking statements)์„ ํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์ด๋Š” ๋ณธ์งˆ์ ์œผ๋กœ ๋ฆฌ์Šคํฌ์™€ ๋ถˆํ™•์‹ค์„ฑ์„ ๋‚ดํฌํ•˜๊ณ  ์žˆ์œผ๋ฉฐ ๋ณด๋„์ž๋ฃŒ์— ๋ช…์‹œ๋œ ๋‹ค์–‘ํ•œ ์ด์œ ๋กœ ์ธํ•ด ํ–ฅํ›„ ์‹คํ˜„๋˜์ง€ ์•Š์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋ณธ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—๋Š” ์กฐ์ • EBITDA์™€ ๊ฐ™์€ ํŠน์ • ๋น„-GAAP ์žฌ๋ฌด์ง€ํ‘œ์— ๋Œ€ํ•œ ๋…ผ์˜๊ฐ€ ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
We believe these measures can enhance our investors' understanding of the actual cash flows of our major businesses when used as a complement to our GAAP disclosures. For a discussion of the use of non-GAAP financial measures and reconciliation with the closest GAAP measures, please refer to the section on non-GAAP financial measures in our press release. I have with me Sea's Chairman and Chief Executive Officer, Forrest Li; President, Chris Feng; and Chief Financial Officer, Tony Hou. Our management will share strategy and business updates, operating highlights and financial performance for the third quarter of 2025.์ €ํฌ๋Š” ์ด๋Ÿฌํ•œ ์ง€ํ‘œ๋“ค์ด GAAP ๊ณต์‹œ ์ž๋ฃŒ๋ฅผ ๋ณด์™„ํ•˜๋Š” ์ˆ˜๋‹จ์œผ๋กœ ์‚ฌ์šฉ๋  ๋•Œ, ํˆฌ์ž์ž ์—ฌ๋Ÿฌ๋ถ„๊ป˜์„œ ๋‹น์‚ฌ ์ฃผ์š” ์‚ฌ์—…์˜ ์‹ค์ œ ํ˜„๊ธˆํ๋ฆ„์„ ์ดํ•ดํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ๋น„-GAAP ์žฌ๋ฌด์ง€ํ‘œ์˜ ์‚ฌ์šฉ์— ๋Œ€ํ•œ ๋…ผ์˜์™€ ๊ฐ€์žฅ ๊ทผ์ ‘ํ•œ GAAP ์ง€ํ‘œ์™€์˜ ์กฐ์ •๋‚ด์—ญ์€ ๋ณด๋„์ž๋ฃŒ์˜ ๋น„-GAAP ์žฌ๋ฌด์ง€ํ‘œ ์„น์…˜์„ ์ฐธ์กฐํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ €์™€ ํ•จ๊ป˜ Sea์˜ ํšŒ์žฅ ๊ฒธ ์ตœ๊ณ ๊ฒฝ์˜์ž์ด์‹  Forrest Li, ์‚ฌ์žฅ Chris Feng, ๊ทธ๋ฆฌ๊ณ  ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž Tony Hou๊ฐ€ ์ž๋ฆฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฒฝ์˜์ง„์€ 2025๋…„ 3๋ถ„๊ธฐ ์ „๋žต ๋ฐ ์‚ฌ์—… ํ˜„ํ™ฉ, ์šด์˜ ํ•˜์ด๋ผ์ดํŠธ, ๊ทธ๋ฆฌ๊ณ  ์žฌ๋ฌด ์„ฑ๊ณผ๋ฅผ ๊ณต์œ ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
This will be followed by a Q&A session in which we welcome any questions you have. With that, let me turn the call over to Forrest. Forrest Li
Founder, Chairman & CEO

Hello, everyone, and thank you for joining today's call. After a very strong first half of the year, our momentum has continued into the third quarter. We achieved a total revenue of $6 billion and adjusted EBITDA of $874 million, representing 38% and 68% year-on-year growth, respectively. Shopee's GMV grew by over 28% year-on-year. Monee's loan book expanded 70% year-on-year while maintaining a stable risk profile. And Garena delivered its best quarter since 2021, with quarterly bookings up over 50% year-on-year.
์ด์–ด์„œ ์งˆ์˜์‘๋‹ต ์‹œ๊ฐ„์„ ๊ฐ–๋„๋ก ํ•˜๊ฒ ์œผ๋ฉฐ, ์—ฌ๋Ÿฌ๋ถ„์˜ ์งˆ๋ฌธ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ํฌ๋ ˆ์ŠคํŠธ์—๊ฒŒ ๋ฐœ์–ธ๊ถŒ์„ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

ํฌ๋ ˆ์ŠคํŠธ ๋ฆฌ
์ฐฝ๋ฆฝ์ž, ํšŒ์žฅ ๊ฒธ CEO

์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋งค์šฐ ๊ฐ•๋ ฅํ–ˆ๋˜ ์ƒ๋ฐ˜๊ธฐ์— ์ด์–ด, ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ ๋ชจ๋ฉ˜ํ…€์€ 3๋ถ„๊ธฐ์—๋„ ์ง€์†๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ด ๋งค์ถœ 60์–ต ๋‹ฌ๋Ÿฌ์™€ ์กฐ์ • EBITDA 8์–ต 7,400๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๊ฐ๊ฐ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 38%์™€ 68%์˜ ์„ฑ์žฅ์„ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค.

์‡ผํ”ผ์˜ GMV๋Š” ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 28% ์ด์ƒ ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๋จธ๋‹ˆ์˜ ๋Œ€์ถœ ์ž”์•ก์€ ์•ˆ์ •์ ์ธ ๋ฆฌ์Šคํฌ ํ”„๋กœํŒŒ์ผ์„ ์œ ์ง€ํ•˜๋ฉด์„œ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 70% ํ™•๋Œ€๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฐ€๋ ˆ๋‚˜๋Š” 2021๋…„ ์ดํ›„ ์ตœ๊ณ ์˜ ๋ถ„๊ธฐ ์‹ค์ ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ๋ถ„๊ธฐ ๋ถ€ํ‚น์Šค๊ฐ€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 50% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
Our focus remains the same, continuing to deliver high and profitable growth across all 3 of our businesses. With e-commerce and digital finance penetration in our market still low but increasing, strong growth lays the best foundation to maximize our long-term profitability. I'm very pleased with the profitable growth we have consistently delivered, and we will keep on this path. With that, let me take you through each business' performance. Starting with e-commerce. Shopee delivered another record-setting quarter, achieving new highs in quarterly GMV, gross order volume and revenue.์ €ํฌ์˜ ์ดˆ์ ์€ ๋ณ€ํ•จ์—†์ด 3๊ฐœ ์‚ฌ์—… ๋ชจ๋‘์—์„œ ๋†’์€ ์ˆ˜์ต์„ฑ ์„ฑ์žฅ์„ ์ง€์†์ ์œผ๋กœ ๋‹ฌ์„ฑํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์‹œ์žฅ์—์„œ ์ „์ž์ƒ๊ฑฐ๋ž˜์™€ ๋””์ง€ํ„ธ ๊ธˆ์œต์˜ ์นจํˆฌ์œจ์ด ์—ฌ์ „ํžˆ ๋‚ฎ์ง€๋งŒ ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ๋Š” ์ƒํ™ฉ์—์„œ, ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์€ ์žฅ๊ธฐ์ ์ธ ์ˆ˜์ต์„ฑ์„ ๊ทน๋Œ€ํ™”ํ•˜๊ธฐ ์œ„ํ•œ ์ตœ๊ณ ์˜ ๊ธฐ๋ฐ˜์ด ๋ฉ๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ์ง€์†์ ์œผ๋กœ ๋‹ฌ์„ฑํ•ด์˜จ ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์— ๋งค์šฐ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์•ž์œผ๋กœ๋„ ์ด ๊ธธ์„ ๊ณ„์† ๊ฑธ์–ด๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ๊ฐ ์‚ฌ์—…๋ถ€์˜ ์‹ค์ ์„ ์‚ดํŽด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ์ „์ž์ƒ๊ฑฐ๋ž˜๋ถ€ํ„ฐ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. Shopee๋Š” ๋˜ ํ•œ ๋ฒˆ ๊ธฐ๋ก์ ์ธ ๋ถ„๊ธฐ๋ฅผ ๋‹ฌ์„ฑํ•˜๋ฉฐ ๋ถ„๊ธฐ GMV, ์ด ์ฃผ๋ฌธ๋Ÿ‰, ๊ทธ๋ฆฌ๊ณ  ๋งค์ถœ์—์„œ ์ƒˆ๋กœ์šด ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
We have now achieved 5 consecutive quarters of sequential GMV growth, driven by more active buyers and higher purchase frequency, and we have improved our year-on-year profitability across Asia and Brazil. Our monetization continued its upward trend into the third quarter. Take rates increased both year-on-year and quarter-on-quarter. Ads were a big contributor. Our efforts to make ad services both simpler and smarter drove broader adoption and higher ad spend by our sellers. Ad revenue increased over 70% and ad take rate rose by more than 80 basis points year-on-year.์šฐ๋ฆฌ๋Š” ์ด์ œ 5๋ถ„๊ธฐ ์—ฐ์† ์ˆœ์ฐจ์  GMV ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋” ๋งŽ์€ ํ™œ์„ฑ ๊ตฌ๋งค์ž์™€ ๋†’์€ ๊ตฌ๋งค ๋นˆ๋„์— ํž˜์ž…์€ ๊ฒƒ์ด๋ฉฐ, ์•„์‹œ์•„์™€ ๋ธŒ๋ผ์งˆ ์ „์—ญ์—์„œ ์ „๋…„ ๋Œ€๋น„ ์ˆ˜์ต์„ฑ์„ ๊ฐœ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ˆ˜์ตํ™”๋Š” 3๋ถ„๊ธฐ์—๋„ ์ƒ์Šน ์ถ”์„ธ๋ฅผ ์ด์–ด๊ฐ”์Šต๋‹ˆ๋‹ค. ํ…Œ์ดํฌ๋ ˆ์ดํŠธ๋Š” ์ „๋…„ ๋Œ€๋น„์™€ ์ „๋ถ„๊ธฐ ๋Œ€๋น„ ๋ชจ๋‘ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ด‘๊ณ ๊ฐ€ ํฐ ๊ธฐ์—ฌ๋ฅผ ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ด‘๊ณ  ์„œ๋น„์Šค๋ฅผ ๋” ๊ฐ„๋‹จํ•˜๊ณ  ์Šค๋งˆํŠธํ•˜๊ฒŒ ๋งŒ๋“ค๊ธฐ ์œ„ํ•œ ์šฐ๋ฆฌ์˜ ๋…ธ๋ ฅ์ด ๋” ๊ด‘๋ฒ”์œ„ํ•œ ์ฑ„ํƒ๊ณผ ํŒ๋งค์ž๋“ค์˜ ๋” ๋†’์€ ๊ด‘๊ณ  ์ง€์ถœ๋กœ ์ด์–ด์กŒ์Šต๋‹ˆ๋‹ค. ๊ด‘๊ณ  ๋งค์ถœ์€ 70% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ๊ด‘๊ณ  ํ…Œ์ดํฌ๋ ˆ์ดํŠธ๋Š” ์ „๋…„ ๋Œ€๋น„ 80bp ์ด์ƒ ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค.
The number of sellers using our ad products increased by more than 25% and their average ad spend increased by over 40% year-on-year. Our monetization gains, strong growth momentum and healthy balance sheet have positioned us well to capture even more growth opportunities. Our 3 operational priorities, enhancing price competitiveness, improving service quality and strengthening our content ecosystem have proven to be a winning formula, and they remain consistent. Within these priorities, let me highlight some of the areas we have been investing into that we believe are critical for our long-term competitiveness and profitability.๋‹น์‚ฌ์˜ ๊ด‘๊ณ  ์ƒํ’ˆ์„ ์ด์šฉํ•˜๋Š” ํŒ๋งค์ž ์ˆ˜๋Š” 25% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ํŒ๋งค์ž๋‹น ํ‰๊ท  ๊ด‘๊ณ  ์ง€์ถœ์€ ์ „๋…„ ๋Œ€๋น„ 40% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ ์ˆ˜์ตํ™” ์„ฑ๊ณผ, ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ ๋ชจ๋ฉ˜ํ…€, ๊ทธ๋ฆฌ๊ณ  ๊ฑด์ „ํ•œ ์žฌ๋ฌด๊ตฌ์กฐ๋Š” ๋” ๋งŽ์€ ์„ฑ์žฅ ๊ธฐํšŒ๋ฅผ ํฌ์ฐฉํ•  ์ˆ˜ ์žˆ๋Š” ์œ ๋ฆฌํ•œ ์œ„์น˜๋ฅผ ํ™•๋ณดํ•˜๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€๊ฒฉ ๊ฒฝ์Ÿ๋ ฅ ๊ฐ•ํ™”, ์„œ๋น„์Šค ํ’ˆ์งˆ ๊ฐœ์„ , ์ฝ˜ํ…์ธ  ์ƒํƒœ๊ณ„ ๊ฐ•ํ™”๋ผ๋Š” 3๋Œ€ ์šด์˜ ์šฐ์„ ์ˆœ์œ„๋Š” ์„ฑ๊ณต์ ์ธ ์ „๋žต์ž„์ด ์ž…์ฆ๋˜์—ˆ์œผ๋ฉฐ, ์ด๋Š” ์ผ๊ด€๋˜๊ฒŒ ์œ ์ง€๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์šฐ์„ ์ˆœ์œ„ ๋‚ด์—์„œ, ๋‹น์‚ฌ๊ฐ€ ์žฅ๊ธฐ์ ์ธ ๊ฒฝ์Ÿ๋ ฅ๊ณผ ์ˆ˜์ต์„ฑ์— ํ•ต์‹ฌ์ ์ด๋ผ๊ณ  ํŒ๋‹จํ•˜์—ฌ ํˆฌ์žํ•ด ์˜จ ๋ช‡ ๊ฐ€์ง€ ์˜์—ญ์„ ๊ฐ•์กฐํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
First, we continue to improve our logistics capability, a highly strategic competitive moat that has differentiated us from our peers. We launched SPX Express in 2018, where we recognized that reliable and cost-effective delivery was the most urgent logistics demand in our market due to wide differences in geography and in structure. Over the years, we have learned how to deliver packages by truck, plane, boat, motor bike and more. We deliver well in dense, congested and high-rise cities. We also deliver well in rural areas where we need to cross rivers, navigate right field and locate homes without formal addresses or postal calls.๋จผ์ €, ์šฐ๋ฆฌ๋Š” ๊ฒฝ์Ÿ์‚ฌ๋“ค๊ณผ ์ฐจ๋ณ„ํ™”๋˜๋Š” ๋งค์šฐ ์ „๋žต์ ์ธ ๊ฒฝ์Ÿ ์šฐ์œ„์ธ ๋ฌผ๋ฅ˜ ์—ญ๋Ÿ‰์„ ์ง€์†์ ์œผ๋กœ ๊ฐœ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 2018๋…„์— SPX Express๋ฅผ ์ถœ์‹œํ–ˆ๋Š”๋ฐ, ๋‹น์‹œ ์ง€๋ฆฌ์  ์—ฌ๊ฑด๊ณผ ์ธํ”„๋ผ์˜ ๊ด‘๋ฒ”์œ„ํ•œ ์ฐจ์ด๋กœ ์ธํ•ด ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๊ณ  ๋น„์šฉ ํšจ์œจ์ ์ธ ๋ฐฐ์†ก์ด ์šฐ๋ฆฌ ์‹œ์žฅ์—์„œ ๊ฐ€์žฅ ์‹œ๊ธ‰ํ•œ ๋ฌผ๋ฅ˜ ์ˆ˜์š”์ž„์„ ์ธ์‹ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ˆ˜๋…„์— ๊ฑธ์ณ ์šฐ๋ฆฌ๋Š” ํŠธ๋Ÿญ, ๋น„ํ–‰๊ธฐ, ๋ฐฐ, ์˜คํ† ๋ฐ”์ด ๋“ฑ ๋‹ค์–‘ํ•œ ์ˆ˜๋‹จ์œผ๋กœ ์†Œํฌ๋ฅผ ๋ฐฐ์†กํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ํ„ฐ๋“ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ฐ€์ง‘๋˜๊ณ  ํ˜ผ์žกํ•˜๋ฉฐ ๊ณ ์ธต ๊ฑด๋ฌผ์ด ๋งŽ์€ ๋„์‹œ์—์„œ๋„ ๋ฐฐ์†ก์„ ์ž˜ ์ˆ˜ํ–‰ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ๊ฐ•์„ ๊ฑด๋„ˆ๊ณ , ๋…ผ๋ฐญ์„ ์ง€๋‚˜๋ฉฐ, ์ •์‹ ์ฃผ์†Œ๋‚˜ ์šฐํŽธ ์ฒด๊ณ„๊ฐ€ ์—†๋Š” ๊ฐ€์ •์„ ์ฐพ์•„์•ผ ํ•˜๋Š” ๋†์ดŒ ์ง€์—ญ์—์„œ๋„ ๋ฐฐ์†ก์„ ์ž˜ ์ˆ˜ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
This experience has given us a very deep understanding of every region in our markets. Our delivery capability has now developed to the point where we can identify and deploy service quality improvements, addressing specific user needs in different markets. This helps us to serve more users better while improving our operational efficiency even further. For example, in Indonesia, we saw growing demand from urban buyers for very fast deliveries and the willingness to pay a premium for it. So we rolled out same-day and instant delivery with delivery times as fast as under 2 hours. The response was excellent.์ด๋Ÿฌํ•œ ๊ฒฝํ—˜์„ ํ†ตํ•ด ์šฐ๋ฆฌ๋Š” ๊ฐ ์‹œ์žฅ์˜ ๋ชจ๋“  ์ง€์—ญ์— ๋Œ€ํ•œ ๋งค์šฐ ๊นŠ์€ ์ดํ•ด๋ฅผ ๊ฐ–๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ฐฐ์†ก ์—ญ๋Ÿ‰์€ ์ด์ œ ๊ฐ๊ธฐ ๋‹ค๋ฅธ ์‹œ์žฅ์˜ ํŠน์ • ์‚ฌ์šฉ์ž ๋‹ˆ์ฆˆ๋ฅผ ํŒŒ์•…ํ•˜๊ณ  ์„œ๋น„์Šค ํ’ˆ์งˆ ๊ฐœ์„ ์„ ์‹คํ–‰ํ•  ์ˆ˜ ์žˆ๋Š” ์ˆ˜์ค€๊นŒ์ง€ ๋ฐœ์ „ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ๋” ๋งŽ์€ ์‚ฌ์šฉ์ž๋“ค์—๊ฒŒ ๋” ๋‚˜์€ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ๋™์‹œ์— ์šด์˜ ํšจ์œจ์„ฑ์„ ๋”์šฑ ํ–ฅ์ƒ์‹œํ‚ค๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์ธ๋„๋„ค์‹œ์•„์—์„œ๋Š” ๋„์‹ฌ ๊ตฌ๋งค์ž๋“ค์˜ ์ดˆ๊ณ ์† ๋ฐฐ์†ก์— ๋Œ€ํ•œ ์ˆ˜์š”๊ฐ€ ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ์—ˆ๊ณ , ์ด์— ๋Œ€ํ•ด ํ”„๋ฆฌ๋ฏธ์—„์„ ์ง€๋ถˆํ•  ์˜ํ–ฅ์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” 2์‹œ๊ฐ„ ์ด๋‚ด์˜ ๋ฐฐ์†ก ์‹œ๊ฐ„์„ ์ œ๊ณตํ•˜๋Š” ๋‹น์ผ ๋ฐฐ์†ก ๋ฐ ์ฆ‰์‹œ ๋ฐฐ์†ก ์„œ๋น„์Šค๋ฅผ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ฐ˜์‘์€ ๋งค์šฐ ํ›Œ๋ฅญํ–ˆ์Šต๋‹ˆ๋‹ค.
Orders using these faster options in the Greater Jakarta area increased by more than 35% year-on-year in the third quarter. But for rural regions, we saw a preference for economical delivery. So we came up with delivery solutions that reduced the cost per order by 20% compared to our standard delivery, allowing rural buyers to enjoy free shipping with much lower minimum spend. This boosted Shopee's popularity among rural buyers, orders delivered outside Java increased by more than 45% year-on-year in the third quarter. In Taiwan, we noticed a very different customer demand. Many buyers preferred self-pickup options.์ž์นด๋ฅดํƒ€ ๋Œ€๋„์‹œ๊ถŒ์—์„œ ์ด๋Ÿฌํ•œ ๋น ๋ฅธ ๋ฐฐ์†ก ์˜ต์…˜์„ ์ด์šฉํ•œ ์ฃผ๋ฌธ์ด 3๋ถ„๊ธฐ์— ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 35% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋†์ดŒ ์ง€์—ญ์˜ ๊ฒฝ์šฐ, ๊ฒฝ์ œ์ ์ธ ๋ฐฐ์†ก์„ ์„ ํ˜ธํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ์Šต๋‹ˆ๋‹ค. ์ด์— ๋”ฐ๋ผ ์ €ํฌ๋Š” ํ‘œ์ค€ ๋ฐฐ์†ก ๋Œ€๋น„ ์ฃผ๋ฌธ๋‹น ๋น„์šฉ์„ 20% ์ ˆ๊ฐํ•˜๋Š” ๋ฐฐ์†ก ์†”๋ฃจ์…˜์„ ๊ฐœ๋ฐœํ–ˆ์œผ๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ๋†์ดŒ ๊ตฌ๋งค์ž๋“ค์ด ํ›จ์”ฌ ๋‚ฎ์€ ์ตœ์†Œ ๊ตฌ๋งค๊ธˆ์•ก์œผ๋กœ ๋ฌด๋ฃŒ ๋ฐฐ์†ก์„ ์ด์šฉํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋†์ดŒ ๊ตฌ๋งค์ž๋“ค ์‚ฌ์ด์—์„œ Shopee์˜ ์ธ๊ธฐ๋ฅผ ๋†’์˜€์œผ๋ฉฐ, ์ž๋ฐ” ์™ธ ์ง€์—ญ์œผ๋กœ ๋ฐฐ์†ก๋œ ์ฃผ๋ฌธ์ด 3๋ถ„๊ธฐ์— ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 45% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋Œ€๋งŒ์—์„œ๋Š” ๋งค์šฐ ๋‹ค๋ฅธ ๊ณ ๊ฐ ์ˆ˜์š”๋ฅผ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ๋งŽ์€ ๊ตฌ๋งค์ž๋“ค์ด ์ž๊ฐ€ ํ”ฝ์—… ์˜ต์…˜์„ ์„ ํ˜ธํ–ˆ์Šต๋‹ˆ๋‹ค.
So we expanded our automated locker store network to over 2,500 locations in less than 3 years, making us the only e-commerce player in Taiwan with a locker network at such scale. Today, it is a key logistics channel accounting for more than 70% of all our deliveries in Taiwan. This move has paid off in more than one way. The lockers run at over 30% lower cost per order than traditional pickup locations. On top of that, the locker locations double up as last mile hubs for home delivery at a lower cost compared to traditional last-mile models. In other words, we are making our buyers happier while reducing our cost.๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” 3๋…„๋„ ์ฑ„ ์•ˆ ๋˜๋Š” ๊ธฐ๊ฐ„์— ์ž๋™ํ™” ๋ฝ์ปค ์Šคํ† ์–ด ๋„คํŠธ์›Œํฌ๋ฅผ 2,500๊ฐœ ์ด์ƒ์˜ ๊ฑฐ์ ์œผ๋กœ ํ™•์žฅํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋Œ€๋งŒ์—์„œ ์ด๋Ÿฌํ•œ ๊ทœ๋ชจ์˜ ๋ฝ์ปค ๋„คํŠธ์›Œํฌ๋ฅผ ๋ณด์œ ํ•œ ์œ ์ผํ•œ ์ด์ปค๋จธ์Šค ๊ธฐ์—…์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์ด๋Š” ๋Œ€๋งŒ ๋‚ด ์ „์ฒด ๋ฐฐ์†ก์˜ 70% ์ด์ƒ์„ ์ฐจ์ง€ํ•˜๋Š” ํ•ต์‹ฌ ๋ฌผ๋ฅ˜ ์ฑ„๋„์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์›€์ง์ž„์€ ์—ฌ๋Ÿฌ ๋ฐฉ๋ฉด์—์„œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์Šต๋‹ˆ๋‹ค. ๋ฝ์ปค๋Š” ๊ธฐ์กด ํ”ฝ์—… ๊ฑฐ์  ๋Œ€๋น„ ์ฃผ๋ฌธ๋‹น ๋น„์šฉ์ด 30% ์ด์ƒ ๋‚ฎ๊ฒŒ ์šด์˜๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ฒŒ๋‹ค๊ฐ€ ๋ฝ์ปค ๊ฑฐ์ ์€ ๊ธฐ์กด ๋ผ์ŠคํŠธ๋งˆ์ผ ๋ชจ๋ธ ๋Œ€๋น„ ๋” ๋‚ฎ์€ ๋น„์šฉ์œผ๋กœ ๊ฐ€์ • ๋ฐฐ์†ก์„ ์œ„ํ•œ ๋ผ์ŠคํŠธ๋งˆ์ผ ํ—ˆ๋ธŒ๋กœ๋„ ํ™œ์šฉ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์‹œ ๋งํ•ด, ์šฐ๋ฆฌ๋Š” ๊ตฌ๋งค์ž๋“ค์„ ๋” ๋งŒ์กฑ์‹œํ‚ค๋ฉด์„œ ๋™์‹œ์— ๋น„์šฉ์„ ์ ˆ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In the third quarter, our GMV in Taiwan showed double-digit growth year-on-year, and we still see a lot of room to deepen our penetration further in this highly attractive market. Today, we have built SPX Express into a clear leader in scale, coverage and cost in our Asian markets. Our deep local insights have enabled us to customize growth strategies to create the most efficient and effective solutions in every market, reinforcing our cost advantage. Our logistics capability underpins the strong growth we have seen from Shopee this year, playing a big role in making us the platform of choice for both buyers and sellers.3๋ถ„๊ธฐ์— ๋Œ€๋งŒ์—์„œ์˜ GMV๋Š” ์ „๋…„ ๋Œ€๋น„ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด ๋งค์šฐ ๋งค๋ ฅ์ ์ธ ์‹œ์žฅ์—์„œ ์นจํˆฌ์œจ์„ ๋”์šฑ ์‹ฌํ™”์‹œํ‚ฌ ์—ฌ์ง€๊ฐ€ ์—ฌ์ „ํžˆ ๋งŽ๋‹ค๊ณ  ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์šฐ๋ฆฌ๋Š” SPX Express๋ฅผ ์•„์‹œ์•„ ์‹œ์žฅ์—์„œ ๊ทœ๋ชจ, ์ปค๋ฒ„๋ฆฌ์ง€, ๋น„์šฉ ์ธก๋ฉด์—์„œ ๋ช…ํ™•ํ•œ ์„ ๋‘์ฃผ์ž๋กœ ๊ตฌ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๊นŠ์ด ์žˆ๋Š” ํ˜„์ง€ ์ธ์‚ฌ์ดํŠธ๋Š” ๊ฐ ์‹œ์žฅ์—์„œ ๊ฐ€์žฅ ํšจ์œจ์ ์ด๊ณ  ํšจ๊ณผ์ ์ธ ์†”๋ฃจ์…˜์„ ์ฐฝ์ถœํ•˜๊ธฐ ์œ„ํ•œ ์„ฑ์žฅ ์ „๋žต์„ ๋งž์ถคํ™”ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์ฃผ์—ˆ์œผ๋ฉฐ, ์ด๋Š” ์šฐ๋ฆฌ์˜ ๋น„์šฉ ์šฐ์œ„๋ฅผ ๋”์šฑ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ฌผ๋ฅ˜ ์—ญ๋Ÿ‰์€ ์˜ฌํ•ด Shopee์—์„œ ๋ชฉ๊ฒฉํ•œ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ ๋’ท๋ฐ›์นจํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ตฌ๋งค์ž์™€ ํŒ๋งค์ž ๋ชจ๋‘์—๊ฒŒ ์„ ํ˜ธ๋˜๋Š” ํ”Œ๋žซํผ์ด ๋˜๋Š” ๋ฐ ํฐ ์—ญํ• ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
With our delivery capability well scaled, our next goal to further deepen our logistics competitive moat is to enhance our fulfillment capability. This addresses a more upstream need for our sellers, ensuring fast, accurate order handling in addition to speedy and reliable delivery. We aim to make fulfillment a second core pillar of our overall logistics capability, another way for us to strengthen our reputation among buyers and sellers and ensure high levels of customer satisfaction, just as we did with delivery. These efforts are already underway.๋ฐฐ์†ก ์—ญ๋Ÿ‰์ด ์ถฉ๋ถ„ํžˆ ํ™•๋Œ€๋œ ์ƒํ™ฉ์—์„œ, ๋ฌผ๋ฅ˜ ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ๋”์šฑ ๊ฐ•ํ™”ํ•˜๊ธฐ ์œ„ํ•œ ๋‹ค์Œ ๋ชฉํ‘œ๋Š” ํ’€ํ•„๋จผํŠธ ์—ญ๋Ÿ‰์„ ๊ฐ•ํ™”ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ํŒ๋งค์ž๋“ค์˜ ๋ณด๋‹ค ์ƒ๋ฅ˜ ๋‹จ๊ณ„์˜ ๋‹ˆ์ฆˆ๋ฅผ ํ•ด๊ฒฐํ•˜๋Š” ๊ฒƒ์œผ๋กœ, ์‹ ์†ํ•˜๊ณ  ์•ˆ์ •์ ์ธ ๋ฐฐ์†ก๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋น ๋ฅด๊ณ  ์ •ํ™•ํ•œ ์ฃผ๋ฌธ ์ฒ˜๋ฆฌ๋ฅผ ๋ณด์žฅํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํ’€ํ•„๋จผํŠธ๋ฅผ ์ „์ฒด ๋ฌผ๋ฅ˜ ์—ญ๋Ÿ‰์˜ ๋‘ ๋ฒˆ์งธ ํ•ต์‹ฌ ์ถ•์œผ๋กœ ๋งŒ๋“ค๊ณ ์ž ํ•˜๋ฉฐ, ์ด๋Š” ๋ฐฐ์†ก ๋ถ€๋ฌธ์—์„œ ๊ทธ๋žฌ๋˜ ๊ฒƒ์ฒ˜๋Ÿผ ๊ตฌ๋งค์ž์™€ ํŒ๋งค์ž๋“ค ์‚ฌ์ด์—์„œ ์šฐ๋ฆฌ์˜ ๋ช…์„ฑ์„ ๊ฐ•ํ™”ํ•˜๊ณ  ๋†’์€ ์ˆ˜์ค€์˜ ๊ณ ๊ฐ ๋งŒ์กฑ๋„๋ฅผ ๋ณด์žฅํ•˜๋Š” ๋˜ ๋‹ค๋ฅธ ๋ฐฉ๋ฒ•์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋…ธ๋ ฅ์€ ์ด๋ฏธ ์ง„ํ–‰ ์ค‘์ž…๋‹ˆ๋‹ค.
In previous calls, I have shared updates on initiatives such as intelligent demand forecasting, where we preship commonly ordered products closer to where we anticipate buyer demand will be. This helps us reduce buyer waiting time and fulfill orders more cost efficiently. For instance, in Indonesia, if we wait until an order comes in from a remote island before shipping the item out from Java, we must rely on more expensive forms of transport such as airplanes to get it there quickly. But if we have already anticipated this demand, we can use cheaper forms of transport to preship it to the area, letting us deliver it quickly and cost effectively once the order is placed.์ด์ „ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—์„œ ์ €๋Š” ์ง€๋Šฅํ˜• ์ˆ˜์š” ์˜ˆ์ธก๊ณผ ๊ฐ™์€ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์— ๋Œ€ํ•œ ์—…๋ฐ์ดํŠธ๋ฅผ ๊ณต์œ ํ•œ ๋ฐ” ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ผ๋ฐ˜์ ์œผ๋กœ ์ฃผ๋ฌธ๋˜๋Š” ์ œํ’ˆ๋“ค์„ ๊ตฌ๋งค ์ˆ˜์š”๊ฐ€ ์˜ˆ์ƒ๋˜๋Š” ์ง€์—ญ ๊ฐ€๊นŒ์ด์— ์‚ฌ์ „ ๋ฐฐ์†กํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๊ตฌ๋งค์ž ๋Œ€๊ธฐ ์‹œ๊ฐ„์„ ๋‹จ์ถ•ํ•˜๊ณ  ์ฃผ๋ฌธ์„ ๋ณด๋‹ค ๋น„์šฉ ํšจ์œจ์ ์œผ๋กœ ์ฒ˜๋ฆฌํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์ธ๋„๋„ค์‹œ์•„์˜ ๊ฒฝ์šฐ ์™ธ๋”ด ์„ฌ์—์„œ ์ฃผ๋ฌธ์ด ๋“ค์–ด์˜ฌ ๋•Œ๊นŒ์ง€ ๊ธฐ๋‹ค๋ ธ๋‹ค๊ฐ€ ์ž๋ฐ”์—์„œ ์ƒํ’ˆ์„ ๋ฐœ์†กํ•œ๋‹ค๋ฉด, ๋น ๋ฅธ ๋ฐฐ์†ก์„ ์œ„ํ•ด ํ•ญ๊ณต๊ธฐ์™€ ๊ฐ™์€ ๋” ๋น„์‹ผ ์šด์†ก ์ˆ˜๋‹จ์— ์˜์กดํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Ÿฌํ•œ ์ˆ˜์š”๋ฅผ ๋ฏธ๋ฆฌ ์˜ˆ์ธกํ–ˆ๋‹ค๋ฉด, ๋” ์ €๋ ดํ•œ ์šด์†ก ์ˆ˜๋‹จ์„ ์‚ฌ์šฉํ•˜์—ฌ ํ•ด๋‹น ์ง€์—ญ์œผ๋กœ ์‚ฌ์ „ ๋ฐฐ์†กํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ์ฃผ๋ฌธ์ด ์ ‘์ˆ˜๋˜๋ฉด ์‹ ์†ํ•˜๊ณ  ๋น„์šฉ ํšจ์œจ์ ์œผ๋กœ ๋ฐฐ์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
We have made further headway in fulfillment by starting to offer warehouse solutions in some of our markets. Offering fulfillment services benefits everyone. It takes the burden of packaging and shipment of sellers. It gives buyers more consistent service, and it allows Shopee to better optimize end-to-end logistics while serving more buyers and sellers. We are investing in this capability in a capital-efficient way, for instance, by mostly leasing rather than buying land and warehouses. The most intense investment comes not in the form of money, but in time and effort.์šฐ๋ฆฌ๋Š” ์ผ๋ถ€ ์‹œ์žฅ์—์„œ ์ฐฝ๊ณ  ์†”๋ฃจ์…˜ ์ œ๊ณต์„ ์‹œ์ž‘ํ•˜๋ฉด์„œ ํ’€ํ•„๋จผํŠธ ๋ถ€๋ฌธ์—์„œ ์ถ”๊ฐ€์ ์ธ ์ง„์ „์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค. ํ’€ํ•„๋จผํŠธ ์„œ๋น„์Šค ์ œ๊ณต์€ ๋ชจ๋‘์—๊ฒŒ ์ด์ต์ด ๋ฉ๋‹ˆ๋‹ค. ํŒ๋งค์ž๋“ค์˜ ํฌ์žฅ ๋ฐ ๋ฐฐ์†ก ๋ถ€๋‹ด์„ ๋œ์–ด์ฃผ๊ณ , ๊ตฌ๋งค์ž๋“ค์—๊ฒŒ๋Š” ๋ณด๋‹ค ์ผ๊ด€๋œ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋ฉฐ, Shopee๊ฐ€ ๋” ๋งŽ์€ ๊ตฌ๋งค์ž์™€ ํŒ๋งค์ž๋ฅผ ์„œ๋น„์Šคํ•˜๋ฉด์„œ ์—”๋“œํˆฌ์—”๋“œ ๋ฌผ๋ฅ˜๋ฅผ ๋” ํšจ์œจ์ ์œผ๋กœ ์ตœ์ ํ™”ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์ค๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ž๋ณธ ํšจ์œจ์ ์ธ ๋ฐฉ์‹์œผ๋กœ ์ด ์—ญ๋Ÿ‰์— ํˆฌ์žํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ํ† ์ง€์™€ ์ฐฝ๊ณ ๋ฅผ ๋งค์ž…ํ•˜๊ธฐ๋ณด๋‹ค๋Š” ๋Œ€๋ถ€๋ถ„ ์ž„๋Œ€ํ•˜๋Š” ๋ฐฉ์‹์„ ์ทจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€์žฅ ์ง‘์ค‘์ ์ธ ํˆฌ์ž๋Š” ์ž๊ธˆ์˜ ํ˜•ํƒœ๊ฐ€ ์•„๋‹ˆ๋ผ ์‹œ๊ฐ„๊ณผ ๋…ธ๋ ฅ์˜ ํ˜•ํƒœ๋กœ ์ด๋ฃจ์–ด์ง‘๋‹ˆ๋‹ค.
It would be very difficult to build a fulfillment capability without a deep understanding of logistics needs in our market and a tightly integrated delivery network to pair it with. After 7 years of experience with SPX Express, we have both. Second, we continue to find new and exciting ways to deepen user engagement. Our subscription-based Shopee VIP membership program is a great example and has continued to gain strong traction. By the end of September, VIP members across Indonesia, Thailand, Vietnam surpassed 3.5 million, up more than 75% from the previous quarter.์šฐ๋ฆฌ ์‹œ์žฅ์˜ ๋ฌผ๋ฅ˜ ์ˆ˜์š”์— ๋Œ€ํ•œ ๊นŠ์€ ์ดํ•ด์™€ ๊ธด๋ฐ€ํ•˜๊ฒŒ ํ†ตํ•ฉ๋œ ๋ฐฐ์†ก ๋„คํŠธ์›Œํฌ ์—†์ด๋Š” ํ’€ํ•„๋จผํŠธ ์—ญ๋Ÿ‰์„ ๊ตฌ์ถ•ํ•˜๊ธฐ๊ฐ€ ๋งค์šฐ ์–ด๋ ค์šธ ๊ฒƒ์ž…๋‹ˆ๋‹ค. SPX Express๋ฅผ ํ†ตํ•œ 7๋…„๊ฐ„์˜ ๊ฒฝํ—˜์œผ๋กœ ์šฐ๋ฆฌ๋Š” ์ด ๋‘ ๊ฐ€์ง€๋ฅผ ๋ชจ๋‘ ๊ฐ–์ถ”๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋‘ ๋ฒˆ์งธ๋กœ, ์šฐ๋ฆฌ๋Š” ์‚ฌ์šฉ์ž ์ฐธ์—ฌ๋„๋ฅผ ์‹ฌํ™”์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” ์ƒˆ๋กญ๊ณ  ํฅ๋ฏธ๋กœ์šด ๋ฐฉ๋ฒ•๋“ค์„ ์ง€์†์ ์œผ๋กœ ์ฐพ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ตฌ๋… ๊ธฐ๋ฐ˜์˜ Shopee VIP ๋ฉค๋ฒ„์‹ญ ํ”„๋กœ๊ทธ๋žจ์ด ์ข‹์€ ์‚ฌ๋ก€์ด๋ฉฐ, ๊ฐ•๋ ฅํ•œ ๊ฒฌ์ธ๋ ฅ์„ ์ง€์†์ ์œผ๋กœ ์–ป๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 9์›” ๋ง ๊ธฐ์ค€์œผ๋กœ ์ธ๋„๋„ค์‹œ์•„, ํƒœ๊ตญ, ๋ฒ ํŠธ๋‚จ ์ „์—ญ์˜ VIP ํšŒ์› ์ˆ˜๋Š” 350๋งŒ ๋ช…์„ ๋ŒํŒŒํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „ ๋ถ„๊ธฐ ๋Œ€๋น„ 75% ์ด์ƒ ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค.
Given the price sensitivity of many customers in our market, the success of our VIP program shows the high value we are delivering to our customers. VIP members are demonstrating higher engagement. In Indonesia, these members spend around 40% more after subscribing to the program. Shopee VIP members also bought 3x more frequently and spent 5x more than nonsubscribers in the third quarter, accounting for about 10% of total GMV in Indonesia. We have also deepened user engagement by enhancing Shopee's content ecosystem. Our partnership with YouTube continues to gain strong traction.์šฐ๋ฆฌ ์‹œ์žฅ์˜ ๋งŽ์€ ๊ณ ๊ฐ๋“ค์ด ๊ฐ€๊ฒฉ์— ๋ฏผ๊ฐํ•จ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , VIP ํ”„๋กœ๊ทธ๋žจ์˜ ์„ฑ๊ณต์€ ์šฐ๋ฆฌ๊ฐ€ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ์ œ๊ณตํ•˜๋Š” ๋†’์€ ๊ฐ€์น˜๋ฅผ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. VIP ํšŒ์›๋“ค์€ ๋” ๋†’์€ ์ฐธ์—ฌ๋„๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ธ๋„๋„ค์‹œ์•„์—์„œ ์ด๋“ค ํšŒ์›์€ ํ”„๋กœ๊ทธ๋žจ ๊ฐ€์ž… ํ›„ ์•ฝ 40% ๋” ๋งŽ์ด ์ง€์ถœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ Shopee VIP ํšŒ์›๋“ค์€ 3๋ถ„๊ธฐ์— ๋น„๊ฐ€์ž…์ž ๋Œ€๋น„ 3๋ฐฐ ๋” ์ž์ฃผ ๊ตฌ๋งคํ•˜๊ณ  5๋ฐฐ ๋” ๋งŽ์ด ์ง€์ถœํ–ˆ์œผ๋ฉฐ, ์ธ๋„๋„ค์‹œ์•„ ์ „์ฒด GMV์˜ ์•ฝ 10%๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋˜ํ•œ Shopee์˜ ์ฝ˜ํ…์ธ  ์ƒํƒœ๊ณ„๋ฅผ ๊ฐ•ํ™”ํ•˜์—ฌ ์‚ฌ์šฉ์ž ์ฐธ์—ฌ๋„๋ฅผ ์‹ฌํ™”์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. YouTube์™€์˜ ํŒŒํŠธ๋„ˆ์‹ญ์€ ๊ณ„์†ํ•ด์„œ ๊ฐ•๋ ฅํ•œ ๊ฒฌ์ธ๋ ฅ์„ ์–ป๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In the third quarter, Shopee orders driven by YouTube content across our Southeast Asian markets grew by more than 30% quarter-on-quarter. With these strong results, we are now extending this partnership to Brazil. Late last month, we also announced a collaboration with Meta to launch new tools allowing seamless product promotion and checkout between Facebook and Shopee accounts. We are excited to see how this partnership will enrich our buyer community further. Third, we are committed to embracing AI as a powerful way to improve the whole consumer retail experience. Our AI efforts have already begun to bear fruit, contributing meaningfully to our monetization gains in the third quarter.3๋ถ„๊ธฐ์— ๋™๋‚จ์•„์‹œ์•„ ์‹œ์žฅ ์ „๋ฐ˜์—์„œ YouTube ์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด ๋ฐœ์ƒํ•œ Shopee ์ฃผ๋ฌธ์ด ์ „๋ถ„๊ธฐ ๋Œ€๋น„ 30% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฐ•๋ ฅํ•œ ์„ฑ๊ณผ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ํ˜„์žฌ ์ด ํŒŒํŠธ๋„ˆ์‹ญ์„ ๋ธŒ๋ผ์งˆ๋กœ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ๋‹ฌ ๋ง์—๋Š” Meta์™€์˜ ํ˜‘๋ ฅ๋„ ๋ฐœํ‘œํ–ˆ๋Š”๋ฐ, Facebook๊ณผ Shopee ๊ณ„์ • ๊ฐ„ ์›ํ™œํ•œ ์ œํ’ˆ ํ”„๋กœ๋ชจ์…˜๊ณผ ๊ฒฐ์ œ๊ฐ€ ๊ฐ€๋Šฅํ•œ ์ƒˆ๋กœ์šด ๋„๊ตฌ๋ฅผ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ํŒŒํŠธ๋„ˆ์‹ญ์ด ๊ตฌ๋งค์ž ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ๋”์šฑ ํ’์„ฑํ•˜๊ฒŒ ๋งŒ๋“ค ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์…‹์งธ, ์šฐ๋ฆฌ๋Š” ์ „์ฒด ์†Œ๋น„์ž ๋ฆฌํ…Œ์ผ ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋Š” ๊ฐ•๋ ฅํ•œ ๋ฐฉ๋ฒ•์œผ๋กœ AI๋ฅผ ์ ๊ทน ๋„์ž…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ AI ๋…ธ๋ ฅ์€ ์ด๋ฏธ ๊ฒฐ์‹ค์„ ๋งบ๊ธฐ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, 3๋ถ„๊ธฐ ์ˆ˜์ตํ™” ์„ฑ๊ณผ์— ์˜๋ฏธ ์žˆ๋Š” ๊ธฐ์—ฌ๋ฅผ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Smarter search, better recommendations and more personalized content have made Shopee easier and more enjoyable to shop on. We have also used AI to enhance product discovery beyond search, helping buyers find relevant and interesting items even when they arrive without a specific purchase in mind. We empowered sellers with AI tools, enabling them to generate image, videos, text descriptions and virtual showrooms to make their product listings more appealing. These initiatives have increased buyer engagement, improving our purchase conversion rate by 10% year-on-year in the third quarter. Taken together, all these efforts have resonated with our customers.๋” ์Šค๋งˆํŠธํ•œ ๊ฒ€์ƒ‰, ํ–ฅ์ƒ๋œ ์ถ”์ฒœ ๊ธฐ๋Šฅ, ๊ทธ๋ฆฌ๊ณ  ๋”์šฑ ๊ฐœ์ธํ™”๋œ ์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด Shopee์—์„œ์˜ ์‡ผํ•‘์ด ๋”์šฑ ํŽธ๋ฆฌํ•˜๊ณ  ์ฆ๊ฑฐ์›Œ์กŒ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๊ฒ€์ƒ‰ ๊ธฐ๋Šฅ์„ ๋„˜์–ด AI๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ƒํ’ˆ ๋ฐœ๊ฒฌ ๊ธฐ๋Šฅ์„ ๊ฐ•ํ™”ํ•จ์œผ๋กœ์จ, ๊ตฌ๋งค์ž๋“ค์ด ํŠน์ • ๊ตฌ๋งค ์˜๋„ ์—†์ด ๋ฐฉ๋ฌธํ•˜๋”๋ผ๋„ ๊ด€๋ จ์„ฑ ์žˆ๊ณ  ํฅ๋ฏธ๋กœ์šด ์ƒํ’ˆ์„ ์ฐพ์„ ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํŒ๋งค์ž๋“ค์—๊ฒŒ๋Š” AI ๋„๊ตฌ๋ฅผ ์ œ๊ณตํ•˜์—ฌ ์ด๋ฏธ์ง€, ๋™์˜์ƒ, ํ…์ŠคํŠธ ์„ค๋ช… ๋ฐ ๊ฐ€์ƒ ์‡ผ๋ฃธ์„ ์ƒ์„ฑํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•จ์œผ๋กœ์จ ์ƒํ’ˆ ๋ฆฌ์ŠคํŒ…์„ ๋”์šฑ ๋งค๋ ฅ์ ์œผ๋กœ ๋งŒ๋“ค ์ˆ˜ ์žˆ๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋“ค์€ ๊ตฌ๋งค์ž ์ฐธ์—ฌ๋„๋ฅผ ์ฆ๊ฐ€์‹œ์ผฐ์œผ๋ฉฐ, 3๋ถ„๊ธฐ ๊ตฌ๋งค ์ „ํ™˜์œจ์„ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 10% ๊ฐœ์„ ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๋…ธ๋ ฅ๋“ค์ด ์ข…ํ•ฉ์ ์œผ๋กœ ๊ณ ๊ฐ๋“ค์˜ ํ˜ธ์‘์„ ์–ป๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Buyer purchase frequency across our markets continued to improve, going up a further 12% year-on-year in the third quarter. Average monthly active buyers also increased 15% year-on-year in the third quarter. And Shopee remains consistently regarded as the e-commerce platform offering the most price competitiveness product in both our Asian market and Brazil based on Qualtrics surveys. I would also like to highlight our progress in Brazil, where Shopee continued to deliver exceptional growth while maintaining positive adjusted EBITDA.์šฐ๋ฆฌ ์‹œ์žฅ ์ „๋ฐ˜์— ๊ฑธ์ณ ๊ตฌ๋งค์ž ๊ตฌ๋งค ๋นˆ๋„๊ฐ€ ์ง€์†์ ์œผ๋กœ ๊ฐœ์„ ๋˜์–ด 3๋ถ„๊ธฐ์— ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 12% ์ถ”๊ฐ€ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์›”ํ‰๊ท  ํ™œ์„ฑ ๊ตฌ๋งค์ž ์ˆ˜ ์—ญ์‹œ 3๋ถ„๊ธฐ์— ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 15% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  Qualtrics ์„ค๋ฌธ์กฐ์‚ฌ์— ๋”ฐ๋ฅด๋ฉด, Shopee๋Š” ์•„์‹œ์•„ ์‹œ์žฅ๊ณผ ๋ธŒ๋ผ์งˆ ๋ชจ๋‘์—์„œ ๊ฐ€์žฅ ๊ฐ€๊ฒฉ ๊ฒฝ์Ÿ๋ ฅ ์žˆ๋Š” ์ œํ’ˆ์„ ์ œ๊ณตํ•˜๋Š” ์ด์ปค๋จธ์Šค ํ”Œ๋žซํผ์œผ๋กœ ์ง€์†์ ์œผ๋กœ ์ธ์ •๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋ธŒ๋ผ์งˆ์—์„œ์˜ ์ง„์ „ ์ƒํ™ฉ์„ ๊ฐ•์กฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. Shopee๋Š” ๋ธŒ๋ผ์งˆ์—์„œ ์กฐ์ • EBITDA ํ‘์ž๋ฅผ ์œ ์ง€ํ•˜๋ฉด์„œ๋„ ํƒ์›”ํ•œ ์„ฑ์žฅ์„ ์ง€์†์ ์œผ๋กœ ๋‹ฌ์„ฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Our GMV growth there has been outpacing the market, driven by sustained increases in monthly active buyers, purchase frequency and average basket sizes over the past several quarters. Our wide product assortment, highly competitive pricing and structural cost leadership are enabling us to scale rapidly and profitably. Our continuous improvements in delivery speed and reliability have enabled us to expand into more upmarket product categories. Delivery speed improved sequentially in the third quarter with average delivery time improving by about 2 days compared to a year ago. In the Greater Sao Paulo area, 1 in 3 parcels were delivered the next day and nearly half within 2 days.ํ•ด๋‹น ์‹œ์žฅ์—์„œ ์šฐ๋ฆฌ์˜ GMV ์„ฑ์žฅ๋ฅ ์€ ์‹œ์žฅ ํ‰๊ท ์„ ์ƒํšŒํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ์ง€๋‚œ ์ˆ˜ ๋ถ„๊ธฐ ๋™์•ˆ ์›”๊ฐ„ ํ™œ์„ฑ ๊ตฌ๋งค์ž ์ˆ˜, ๊ตฌ๋งค ๋นˆ๋„ ๋ฐ ํ‰๊ท  ์žฅ๋ฐ”๊ตฌ๋‹ˆ ๊ทœ๋ชจ์˜ ์ง€์†์ ์ธ ์ฆ๊ฐ€์— ํž˜์ž…์€ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ํญ๋„“์€ ์ œํ’ˆ ๊ตฌ์ƒ‰, ๋†’์€ ๊ฐ€๊ฒฉ ๊ฒฝ์Ÿ๋ ฅ ๋ฐ ๊ตฌ์กฐ์  ๋น„์šฉ ์šฐ์œ„๋Š” ๋น ๋ฅด๊ณ  ์ˆ˜์ต์„ฑ ์žˆ๋Š” ๊ทœ๋ชจ ํ™•์žฅ์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐฐ์†ก ์†๋„์™€ ์‹ ๋ขฐ์„ฑ์˜ ์ง€์†์ ์ธ ๊ฐœ์„ ์„ ํ†ตํ•ด ์šฐ๋ฆฌ๋Š” ๋” ๊ณ ๊ธ‰ ์ œํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ๋กœ ์‚ฌ์—…์„ ํ™•์žฅํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์—๋Š” ๋ฐฐ์†ก ์†๋„๊ฐ€ ์ „ ๋ถ„๊ธฐ ๋Œ€๋น„ ๊ฐœ์„ ๋˜์–ด ํ‰๊ท  ๋ฐฐ์†ก ์‹œ๊ฐ„์ด ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ ์•ฝ 2์ผ ๋‹จ์ถ•๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ƒํŒŒ์šธ๋ฃจ ๊ด‘์—ญ๊ถŒ์—์„œ๋Š” ์†Œํฌ์˜ 3๋ถ„์˜ 1์ด ์ต์ผ ๋ฐฐ์†ก๋˜์—ˆ์œผ๋ฉฐ, ๊ฑฐ์˜ ์ ˆ๋ฐ˜์ด ์ดํ‹€ ์ด๋‚ด์— ๋ฐฐ์†ก๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
With these improvements, we are seeing more merchants listing higher-value products and new buyer cohorts showing higher spending patterns. In the third quarter, GMV for Shopee Mall, our premium shopping section more than doubled year-on-year in Brazil. In conclusion, Shopee has delivered another quarter of strong and profitable growth. With our strong performance year-to-date, we now expect Shopee's full year 2025 GMV growth to be more than 25%. Next, moving to digital financial services. Monee has delivered another very strong quarter with revenue growing by 61% and adjusted EBITDA growing more than 35% year-on-year, while our 90-day NPL ratio remained stable at 1.1%.์ด๋Ÿฌํ•œ ๊ฐœ์„ ์œผ๋กœ ๋” ๋งŽ์€ ํŒ๋งค์ž๋“ค์ด ๊ณ ๊ฐ€ ์ƒํ’ˆ์„ ๋“ฑ๋กํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์‹ ๊ทœ ๊ตฌ๋งค์ž ์ง‘๋‹จ์ด ๋” ๋†’์€ ์ง€์ถœ ํŒจํ„ด์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— ํ”„๋ฆฌ๋ฏธ์—„ ์‡ผํ•‘ ์„น์…˜์ธ Shopee Mall์˜ GMV๊ฐ€ ๋ธŒ๋ผ์งˆ์—์„œ ์ „๋…„ ๋Œ€๋น„ 2๋ฐฐ ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฒฐ๋ก ์ ์œผ๋กœ, Shopee๋Š” ๋˜ ํ•œ ๋ถ„๊ธฐ ๋™์•ˆ ๊ฐ•๋ ฅํ•˜๊ณ  ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ์ดˆ ๋Œ€๋น„ ๊ฐ•๋ ฅํ•œ ์‹ค์ ์„ ๋ฐ”ํƒ•์œผ๋กœ, ์ด์ œ Shopee์˜ 2025๋…„ ์—ฐ๊ฐ„ GMV ์„ฑ์žฅ๋ฅ ์ด 25% ์ด์ƒ์ด ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ์œผ๋กœ ๋””์ง€ํ„ธ ๊ธˆ์œต ์„œ๋น„์Šค๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. Monee๋Š” ๋งค์ถœ์ด 61% ์„ฑ์žฅํ•˜๊ณ  ์กฐ์ • EBITDA๊ฐ€ ์ „๋…„ ๋Œ€๋น„ 35% ์ด์ƒ ์ฆ๊ฐ€ํ•˜๋Š” ๋“ฑ ๋˜ ํ•œ ๋ถ„๊ธฐ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์‹ค์ ์„ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, 90์ผ NPL ๋น„์œจ์€ 1.1%๋กœ ์•ˆ์ •์ ์œผ๋กœ ์œ ์ง€๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
This strong growth was broad-based, driven by both user growth and product expansion across multiple markets. Our loan book expanded by around $1 billion during the quarter to reach $7.9 billion at the end of September, solidifying our position as one of the largest unsecured consumer lender in Southeast Asia. Thailand has reached another major milestone, surpassing $2 billion in loans outstanding at the end of September. In Brazil, our loan book more than tripled year-on-year in the third quarter with improving portfolio quality and a stronger user performance.์ด๋Ÿฌํ•œ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์€ ์—ฌ๋Ÿฌ ์‹œ์žฅ์—์„œ ์‚ฌ์šฉ์ž ์ฆ๊ฐ€์™€ ์ œํ’ˆ ํ™•๋Œ€ ๋ชจ๋‘์— ์˜ํ•ด ์ฃผ๋„๋œ ๊ด‘๋ฒ”์œ„ํ•œ ์„ฑ์žฅ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ ๋Œ€์ถœ ์ž”์•ก์€ ๋ถ„๊ธฐ ์ค‘ ์•ฝ 10์–ต ๋‹ฌ๋Ÿฌ ์ฆ๊ฐ€ํ•˜์—ฌ 9์›” ๋ง ๊ธฐ์ค€ 79์–ต ๋‹ฌ๋Ÿฌ์— ๋„๋‹ฌํ–ˆ์œผ๋ฉฐ, ์ด๋กœ์จ ๋™๋‚จ์•„์‹œ์•„ ์ตœ๋Œ€ ๋ฌด๋‹ด๋ณด ์†Œ๋น„์ž ๋Œ€์ถœ ๊ธฐ๊ด€ ์ค‘ ํ•˜๋‚˜๋กœ์„œ์˜ ์ž…์ง€๋ฅผ ํ™•๊ณ ํžˆ ํ–ˆ์Šต๋‹ˆ๋‹ค. ํƒœ๊ตญ์€ 9์›” ๋ง ๊ธฐ์ค€ ๋Œ€์ถœ ์ž”์•ก์ด 20์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๋ŒํŒŒํ•˜๋ฉฐ ๋˜ ๋‹ค๋ฅธ ์ค‘์š”ํ•œ ์ด์ •ํ‘œ๋ฅผ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ธŒ๋ผ์งˆ์—์„œ๋Š” 3๋ถ„๊ธฐ์— ๋Œ€์ถœ ์ž”์•ก์ด ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 3๋ฐฐ ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ํฌํŠธํด๋ฆฌ์˜ค ํ’ˆ์งˆ ๊ฐœ์„ ๊ณผ ๋” ๊ฐ•๋ ฅํ•œ ์‚ฌ์šฉ์ž ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
Our significant credit history with a very large base of users across many markets allows us to roll out products more widely while maintaining the health of our portfolio. We used to take a wide list approach to onboarding new users. Now any Shopee user in most of our markets can apply for a pay later credit and we can make credit approval decisions very quickly, in many cases, almost instantly. Moving to this all can apply approach enabled us to add more than 5 million first-time borrowers in the third quarter. New user cohorts scaled well with generally positive unit economics, a testament to our increasingly advanced risk underwriting capability.๋งค์šฐ ๋งŽ์€ ์‹œ์žฅ์— ๊ฑธ์ณ ๊ด‘๋ฒ”์œ„ํ•œ ์‚ฌ์šฉ์ž ๊ธฐ๋ฐ˜์„ ๋ณด์œ ํ•œ ๋‹น์‚ฌ์˜ ์ƒ๋‹นํ•œ ์‹ ์šฉ ์ด๋ ฅ ๋•๋ถ„์—, ํฌํŠธํด๋ฆฌ์˜ค์˜ ๊ฑด์ „์„ฑ์„ ์œ ์ง€ํ•˜๋ฉด์„œ๋„ ์ƒํ’ˆ์„ ๋”์šฑ ๊ด‘๋ฒ”์œ„ํ•˜๊ฒŒ ์ถœ์‹œํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณผ๊ฑฐ์—๋Š” ์‹ ๊ทœ ์‚ฌ์šฉ์ž ์˜จ๋ณด๋”ฉ์— ํ™”์ดํŠธ๋ฆฌ์ŠคํŠธ ๋ฐฉ์‹์„ ์‚ฌ์šฉํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ๋Š” ๋Œ€๋ถ€๋ถ„์˜ ์‹œ์žฅ์—์„œ ๋ชจ๋“  Shopee ์‚ฌ์šฉ์ž๊ฐ€ ํ›„๋ถˆ๊ฒฐ์ œ ์‹ ์šฉ์„ ์‹ ์ฒญํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์‹ ์šฉ ์Šน์ธ ๊ฒฐ์ •์„ ๋งค์šฐ ์‹ ์†ํ•˜๊ฒŒ, ๋งŽ์€ ๊ฒฝ์šฐ ๊ฑฐ์˜ ์ฆ‰์‹œ ๋‚ด๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ '๋ชจ๋‘๊ฐ€ ์‹ ์ฒญ ๊ฐ€๋Šฅํ•œ' ๋ฐฉ์‹์œผ๋กœ ์ „ํ™˜ํ•จ์œผ๋กœ์จ 3๋ถ„๊ธฐ์— 500๋งŒ ๋ช… ์ด์ƒ์˜ ์ตœ์ดˆ ์ฐจ์ž…์ž๋ฅผ ์ถ”๊ฐ€ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์‹ ๊ทœ ์‚ฌ์šฉ์ž ์ฝ”ํ˜ธํŠธ๋Š” ์ผ๋ฐ˜์ ์œผ๋กœ ๊ธ์ •์ ์ธ ๋‹จ์œ„๊ฒฝ์ œ์„ฑ์„ ๋ณด์ด๋ฉฐ ์ž˜ ํ™•์žฅ๋˜์—ˆ๋Š”๋ฐ, ์ด๋Š” ์ ์  ๋” ๋ฐœ์ „ํ•˜๋Š” ๋‹น์‚ฌ์˜ ๋ฆฌ์Šคํฌ ์–ธ๋”๋ผ์ดํŒ… ์—ญ๋Ÿ‰์„ ์ž…์ฆํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
At the end of the quarter, active users across our consumer and SME loan products reached $34 million, up nearly 45% year-on-year. Meanwhile, loan disbursements to new users still accounted for less than 10% of total disbursement in the third quarter as we continue to assess credit quality before cross-selling more products. We are also making our credit products on-Shopee SPayLater, off-Shopee SPayLater and personal cash loans easier to use in a wider set of use cases. In many of our markets where credit card penetration remains low, we are steadily establishing SPayLater as a trusted and convenient payment method of choice for all kinds of purchases, both online and offline.๋ถ„๊ธฐ ๋ง ๊ธฐ์ค€, ์†Œ๋น„์ž ๋ฐ ์ค‘์†Œ๊ธฐ์—… ๋Œ€์ถœ ์ƒํ’ˆ์˜ ํ™œ์„ฑ ์‚ฌ์šฉ์ž๋Š” 3,400๋งŒ ๋ช…์— ๋‹ฌํ•ด ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ ์•ฝ 45% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•œํŽธ, ์‹ ๊ทœ ์‚ฌ์šฉ์ž์— ๋Œ€ํ•œ ๋Œ€์ถœ ์‹คํ–‰์•ก์€ 3๋ถ„๊ธฐ ์ „์ฒด ๋Œ€์ถœ ์‹คํ–‰์•ก์˜ 10% ๋ฏธ๋งŒ์„ ์ฐจ์ง€ํ–ˆ๋Š”๋ฐ, ์ด๋Š” ๋” ๋งŽ์€ ์ƒํ’ˆ์„ ๊ต์ฐจ ํŒ๋งคํ•˜๊ธฐ ์ „์— ์‹ ์šฉ ํ’ˆ์งˆ์„ ์ง€์†์ ์œผ๋กœ ํ‰๊ฐ€ํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ๋‹น์‚ฌ๋Š” ์‡ผํ”ผ ๋‚ด SPayLater, ์‡ผํ”ผ ์™ธ๋ถ€ SPayLater, ๊ฐœ์ธ ํ˜„๊ธˆ ๋Œ€์ถœ ๋“ฑ ์‹ ์šฉ ์ƒํ’ˆ์„ ๋”์šฑ ๊ด‘๋ฒ”์œ„ํ•œ ์‚ฌ์šฉ ์‚ฌ๋ก€์—์„œ ์ด์šฉํ•˜๊ธฐ ์‰ฝ๋„๋ก ๋งŒ๋“ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ ์šฉ์นด๋“œ ๋ณด๊ธ‰๋ฅ ์ด ์—ฌ์ „ํžˆ ๋‚ฎ์€ ๋‹ค์ˆ˜์˜ ์‹œ์žฅ์—์„œ, ๋‹น์‚ฌ๋Š” ์˜จ๋ผ์ธ๊ณผ ์˜คํ”„๋ผ์ธ ๋ชจ๋‘์—์„œ ๋ชจ๋“  ์ข…๋ฅ˜์˜ ๊ตฌ๋งค์— ๋Œ€ํ•ด SPayLater๋ฅผ ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๊ณ  ํŽธ๋ฆฌํ•œ ๊ฒฐ์ œ ์ˆ˜๋‹จ์œผ๋กœ ๊พธ์ค€ํžˆ ์ž๋ฆฌ๋งค๊น€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
On-Shopee SPayLater has grown steadily as penetration continues to deepen across all our markets. GMV penetration now ranges from single digits in early markets to over 30% in more mature ones, reflecting our discipline in scaling only when incremental disbursements are profitable. We see meaningful room to continue increasing SPayLater on-Shopee penetration across our markets. Off-Shopee SPayLater showed strong traction this quarter, growing over 300% year-on-year and over 40% quarter-on-quarter. It still only accounts for less than 10% of our total loan book as of the end of September. So large upside remains for future growth.Shopee ๋‚ด SPayLater๋Š” ๋ชจ๋“  ์‹œ์žฅ์—์„œ ์นจํˆฌ์œจ์ด ์ง€์†์ ์œผ๋กœ ์‹ฌํ™”๋˜๋ฉด์„œ ๊พธ์ค€ํžˆ ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. GMV ์นจํˆฌ์œจ์€ ์ดˆ๊ธฐ ์‹œ์žฅ์˜ ํ•œ ์ž๋ฆฟ์ˆ˜์—์„œ ์„ฑ์ˆ™ ์‹œ์žฅ์˜ 30% ์ด์ƒ๊นŒ์ง€ ๋‹ค์–‘ํ•˜๊ฒŒ ๋‚˜ํƒ€๋‚˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ์ฆ๋ถ„ ๋Œ€์ถœ์ด ์ˆ˜์ต์„ฑ์ด ์žˆ์„ ๋•Œ๋งŒ ํ™•๋Œ€ํ•œ๋‹ค๋Š” ์šฐ๋ฆฌ์˜ ์›์น™์„ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ชจ๋“  ์‹œ์žฅ์—์„œ Shopee ๋‚ด SPayLater ์นจํˆฌ์œจ์„ ๊ณ„์† ๋†’์ผ ์ˆ˜ ์žˆ๋Š” ์˜๋ฏธ ์žˆ๋Š” ์—ฌ์ง€๊ฐ€ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. Shopee ์™ธ๋ถ€ SPayLater๋Š” ์ด๋ฒˆ ๋ถ„๊ธฐ์— ๊ฐ•๋ ฅํ•œ ๊ฒฌ์ธ๋ ฅ์„ ๋ณด์—ฌ์ฃผ์—ˆ์œผ๋ฉฐ, ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 300% ์ด์ƒ, ์ „๋ถ„๊ธฐ ๋Œ€๋น„ 40% ์ด์ƒ ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. 9์›” ๋ง ๊ธฐ์ค€์œผ๋กœ ์—ฌ์ „ํžˆ ์ „์ฒด ๋Œ€์ถœ ์ž”์•ก์˜ 10% ๋ฏธ๋งŒ์„ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ–ฅํ›„ ์„ฑ์žฅ์„ ์œ„ํ•œ ํฐ ์ƒ์Šน ์—ฌ๋ ฅ์ด ๋‚จ์•„ ์žˆ์Šต๋‹ˆ๋‹ค.
This product segment represents a significant opportunity to unlock success to offline spend, a very large part of consumer expenditure in many of our markets. The stand-alone ShopeePay app supporting both online and offline payments across a wide range of merchants is a key pillar of our strategy to grow our money businesses off-Shopee. In payments, it offers users a faster and more seamless experience, giving them direct success without having to go through the Shopee app. Beyond payments, it helps us unlock more use cases, positioning ShopeePay as a one-stop platform for users' broader financial needs of Shopee credit, insurance, wealth management and more.์ด ์ œํ’ˆ ๋ถ€๋ฌธ์€ ์šฐ๋ฆฌ ์‹œ์žฅ ๋Œ€๋ถ€๋ถ„์—์„œ ์†Œ๋น„์ž ์ง€์ถœ์˜ ๋งค์šฐ ํฐ ๋ถ€๋ถ„์„ ์ฐจ์ง€ํ•˜๋Š” ์˜คํ”„๋ผ์ธ ์ง€์ถœ ์ ‘๊ทผ์„ฑ์„ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š” ์ค‘์š”ํ•œ ๊ธฐํšŒ๋ฅผ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๋ฒ”์œ„ํ•œ ๊ฐ€๋งน์ ์—์„œ ์˜จ๋ผ์ธ๊ณผ ์˜คํ”„๋ผ์ธ ๊ฒฐ์ œ๋ฅผ ๋ชจ๋‘ ์ง€์›ํ•˜๋Š” ๋…๋ฆฝํ˜• ShopeePay ์•ฑ์€ Shopee ์™ธ๋ถ€์—์„œ ๊ธˆ์œต ์‚ฌ์—…์„ ์„ฑ์žฅ์‹œํ‚ค๊ธฐ ์œ„ํ•œ ์šฐ๋ฆฌ ์ „๋žต์˜ ํ•ต์‹ฌ ์ถ•์ž…๋‹ˆ๋‹ค. ๊ฒฐ์ œ ์ธก๋ฉด์—์„œ๋Š” ์‚ฌ์šฉ์ž๋“ค์—๊ฒŒ ๋” ๋น ๋ฅด๊ณ  ์›ํ™œํ•œ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•˜๋ฉฐ, Shopee ์•ฑ์„ ๊ฑฐ์น˜์ง€ ์•Š๊ณ  ์ง์ ‘ ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค. ๊ฒฐ์ œ๋ฅผ ๋„˜์–ด์„œ, ์ด๋Š” ๋” ๋งŽ์€ ์‚ฌ์šฉ ์‚ฌ๋ก€๋ฅผ ํ™•๋ณดํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜๋ฉฐ, ShopeePay๋ฅผ Shopee ์‹ ์šฉ, ๋ณดํ—˜, ์ž์‚ฐ๊ด€๋ฆฌ ๋“ฑ ์‚ฌ์šฉ์ž๋“ค์˜ ๋ณด๋‹ค ๊ด‘๋ฒ”์œ„ํ•œ ๊ธˆ์œต ๋‹ˆ์ฆˆ๋ฅผ ์œ„ํ•œ ์›์Šคํ†ฑ ํ”Œ๋žซํผ์œผ๋กœ ์ž๋ฆฌ๋งค๊น€ํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
The app has launched in Indonesia, Thailand, Vietnam and Malaysia and is showing strong traction. More than 20% of our ShopeePay monthly transacting users are using the stand-alone app. Personal cash loans also grew strongly this quarter. In Indonesia, we have been offering higher limits and longer tenures to attract more prime users who demonstrate strong repayment behavior. Loan sizes can typically range from a few hundred dollars to over $1,000, allowing us to serve users with larger financial needs. Building on this [ success ], we have similarly expanded access to prime users in Thailand and Malaysia, where user adoption is going up quickly.์ด ์•ฑ์€ ์ธ๋„๋„ค์‹œ์•„, ํƒœ๊ตญ, ๋ฒ ํŠธ๋‚จ, ๋ง๋ ˆ์ด์‹œ์•„์—์„œ ์ถœ์‹œ๋˜์—ˆ์œผ๋ฉฐ ๊ฐ•๋ ฅํ•œ ๊ฒฌ์ธ๋ ฅ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ShopeePay ์›”๊ฐ„ ๊ฑฐ๋ž˜ ์‚ฌ์šฉ์ž์˜ 20% ์ด์ƒ์ด ๋…๋ฆฝํ˜• ์•ฑ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ฐœ์ธ ํ˜„๊ธˆ ๋Œ€์ถœ๋„ ์ด๋ฒˆ ๋ถ„๊ธฐ์— ํฌ๊ฒŒ ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ์ธ๋„๋„ค์‹œ์•„์—์„œ๋Š” ๊ฐ•๋ ฅํ•œ ์ƒํ™˜ ํ–‰๋™์„ ๋ณด์ด๋Š” ์šฐ๋Ÿ‰ ์‚ฌ์šฉ์ž๋ฅผ ์œ ์น˜ํ•˜๊ธฐ ์œ„ํ•ด ๋” ๋†’์€ ํ•œ๋„์™€ ๋” ๊ธด ๋Œ€์ถœ ๊ธฐ๊ฐ„์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€์ถœ ๊ทœ๋ชจ๋Š” ์ผ๋ฐ˜์ ์œผ๋กœ ์ˆ˜๋ฐฑ ๋‹ฌ๋Ÿฌ์—์„œ 1,000๋‹ฌ๋Ÿฌ ์ด์ƒ๊นŒ์ง€ ๋‹ค์–‘ํ•˜๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ๋” ํฐ ๊ธˆ์œต ์ˆ˜์š”๋ฅผ ๊ฐ€์ง„ ์‚ฌ์šฉ์ž๋“ค์—๊ฒŒ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์„ฑ๊ณต์„ ๋ฐ”ํƒ•์œผ๋กœ ํƒœ๊ตญ๊ณผ ๋ง๋ ˆ์ด์‹œ์•„์˜ ์šฐ๋Ÿ‰ ์‚ฌ์šฉ์ž๋“ค์—๊ฒŒ๋„ ์œ ์‚ฌํ•˜๊ฒŒ ์ ‘๊ทผ์„ฑ์„ ํ™•๋Œ€ํ–ˆ์œผ๋ฉฐ, ์‚ฌ์šฉ์ž ์ฑ„ํƒ๋ฅ ์ด ๋น ๋ฅด๊ฒŒ ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In Brazil, personal cash loans grew close to 50% quarter-on-quarter, driven by the continued popularity of the combined credit limit we offer to SPayLater users. In conclusion, Monee has delivered another excellent quarter, doing well while diversifying our credit portfolio across markets, users and products. Our portfolio quality and our unit economics have remained healthy, and we are extending SPayLater's reach beyond e-commerce and embedding it into users' everyday financial user use cases. This will build a pathway for strong off-Shopee growth for many years to come. Finally, moving to digital entertainment. Garena has delivered another stellar quarter.๋ธŒ๋ผ์งˆ์—์„œ๋Š” ๊ฐœ์ธ ํ˜„๊ธˆ ๋Œ€์ถœ์ด ์ „๋ถ„๊ธฐ ๋Œ€๋น„ ์•ฝ 50% ์„ฑ์žฅํ–ˆ๋Š”๋ฐ, ์ด๋Š” SPayLater ์‚ฌ์šฉ์ž๋“ค์—๊ฒŒ ์ œ๊ณตํ•˜๋Š” ํ†ตํ•ฉ ์‹ ์šฉํ•œ๋„์˜ ์ง€์†์ ์ธ ์ธ๊ธฐ์— ํž˜์ž…์€ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฒฐ๋ก ์ ์œผ๋กœ, Monee๋Š” ์‹œ์žฅ, ์‚ฌ์šฉ์ž, ์ƒํ’ˆ ์ „๋ฐ˜์— ๊ฑธ์ณ ์‹ ์šฉ ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ๋‹ค๊ฐํ™”ํ•˜๋ฉด์„œ ๋˜ ํ•œ ๋ฒˆ ์šฐ์ˆ˜ํ•œ ๋ถ„๊ธฐ ์„ฑ๊ณผ๋ฅผ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ํฌํŠธํด๋ฆฌ์˜ค ํ’ˆ์งˆ๊ณผ ๋‹จ์œ„๊ฒฝ์ œ์„ฑ์€ ๊ฑด์ „ํ•˜๊ฒŒ ์œ ์ง€๋˜๊ณ  ์žˆ์œผ๋ฉฐ, SPayLater์˜ ๋„๋‹ฌ ๋ฒ”์œ„๋ฅผ ์ „์ž์ƒ๊ฑฐ๋ž˜๋ฅผ ๋„˜์–ด ํ™•์žฅํ•˜์—ฌ ์‚ฌ์šฉ์ž๋“ค์˜ ์ผ์ƒ์ ์ธ ๊ธˆ์œต ์‚ฌ์šฉ ์‚ฌ๋ก€์— ๋‚ด์žฌํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํ–ฅํ›„ ์ˆ˜๋…„๊ฐ„ ๊ฐ•๋ ฅํ•œ Shopee ์™ธ๋ถ€ ์„ฑ์žฅ์„ ์œ„ํ•œ ๊ฒฝ๋กœ๋ฅผ ๊ตฌ์ถ•ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ ๋””์ง€ํ„ธ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ๋ถ€๋ฌธ์œผ๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. Garena๋Š” ๋˜ ํ•œ ๋ฒˆ ๋›ฐ์–ด๋‚œ ๋ถ„๊ธฐ ์‹ค์ ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
Bookings were up 51% and adjusted EBITDA grew 48% year-on-year, making it our best quarter since 2021. Free Fire anchored this strong performance with 2 high-impact campaigns, Squid Game and Naruto Shippuden Chapter 2. The campaigns received a huge positive response, accelerating our growth momentum from the previous quarter. Our Squid game collaboration incorporated iconic challenges from the blockbuster Netflix TV series such as Red Light, Green Light and the Glass Bridge. The event drove strong participation with the Red Light, Green Light, Challenge being played more than 300 million times in the quarter.์˜ˆ์•ฝ ๋งค์ถœ์€ ์ „๋…„ ๋Œ€๋น„ 51% ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์กฐ์ • EBITDA๋Š” 48% ์„ฑ์žฅํ•˜์—ฌ 2021๋…„ ์ดํ›„ ์ตœ๊ณ ์˜ ๋ถ„๊ธฐ ์‹ค์ ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ํ”„๋ฆฌ ํŒŒ์ด์–ด(Free Fire)๊ฐ€ ์Šคํ€ด๋“œ ๊ฒŒ์ž„(Squid Game)๊ณผ ๋‚˜๋ฃจํ†  ์งˆํ’์ „ ์ฑ•ํ„ฐ 2(Naruto Shippuden Chapter 2)๋ผ๋Š” ๋‘ ๊ฐ€์ง€ ์ž„ํŒฉํŠธ ์žˆ๋Š” ์บ ํŽ˜์ธ์„ ํ†ตํ•ด ์ด๋Ÿฌํ•œ ๊ฐ•๋ ฅํ•œ ์‹ค์ ์„ ๊ฒฌ์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ์บ ํŽ˜์ธ๋“ค์€ ์—„์ฒญ๋‚œ ๊ธ์ •์  ๋ฐ˜์‘์„ ์–ป์œผ๋ฉฐ ์ „ ๋ถ„๊ธฐ ๋Œ€๋น„ ์„ฑ์žฅ ๋ชจ๋ฉ˜ํ…€์„ ๊ฐ€์†ํ™”ํ–ˆ์Šต๋‹ˆ๋‹ค. ์Šคํ€ด๋“œ ๊ฒŒ์ž„ ์ฝœ๋ผ๋ณด๋ ˆ์ด์…˜์—์„œ๋Š” ๋„ทํ”Œ๋ฆญ์Šค ๋ธ”๋ก๋ฒ„์Šคํ„ฐ ์‹œ๋ฆฌ์ฆˆ์˜ ์ƒ์ง•์ ์ธ ๊ฒŒ์ž„๋“ค์ธ ๋ฌด๊ถํ™” ๊ฝƒ์ด ํ”ผ์—ˆ์Šต๋‹ˆ๋‹ค(Red Light, Green Light)์™€ ์ง•๊ฒ€๋‹ค๋ฆฌ ๊ฑด๋„ˆ๊ธฐ(Glass Bridge) ๋“ฑ์„ ๊ตฌํ˜„ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ์ด๋ฒคํŠธ๋Š” ๋†’์€ ์ฐธ์—ฌ์œจ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ๋ฌด๊ถํ™” ๊ฝƒ์ด ํ”ผ์—ˆ์Šต๋‹ˆ๋‹ค ์ฑŒ๋ฆฐ์ง€๋Š” ๋ถ„๊ธฐ ์ค‘ 3์–ต ํšŒ ์ด์ƒ ํ”Œ๋ ˆ์ด๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
Our Naruto Shippuden Chapter 2 event expanded on the resounding success of Chapter 1 in the first quarter of this year. Based on gamer feedback and performance insights, we added 5 new fan-favorite ninja characters, new attack mechanics, highly sought-after collectible items and the new one-on-one mode, letting players use signature abilities from the series. Chapter 2 went on to surpass Chapter 1 in both engagement and revenue. We saw an extremely high social media share rate for Chapter 2, double the already high bar set by our eighth anniversary event. Both Naruto chapters have achieved the highest satisfaction scores of any campaign launched over the past 2 years.์˜ฌํ•ด 1๋ถ„๊ธฐ ์ฑ•ํ„ฐ 1์˜ ์••๋„์ ์ธ ์„ฑ๊ณต์— ์ด์–ด ๋‚˜๋ฃจํ†  ์งˆํ’์ „ ์ฑ•ํ„ฐ 2 ์ด๋ฒคํŠธ๋ฅผ ํ™•๋Œ€ ์ง„ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฒŒ์ด๋จธ ํ”ผ๋“œ๋ฐฑ๊ณผ ์„ฑ๊ณผ ์ธ์‚ฌ์ดํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ํŒฌ๋“ค์ด ๊ฐ€์žฅ ์„ ํ˜ธํ•˜๋Š” ๋‹Œ์ž ์บ๋ฆญํ„ฐ 5๋ช…์„ ์ƒˆ๋กญ๊ฒŒ ์ถ”๊ฐ€ํ–ˆ๊ณ , ์ƒˆ๋กœ์šด ๊ณต๊ฒฉ ๋ฉ”์ปค๋‹ˆ์ฆ˜, ๋†’์€ ์ธ๊ธฐ๋ฅผ ๋Œ๊ณ  ์žˆ๋Š” ์ˆ˜์ง‘ํ˜• ์•„์ดํ…œ, ๊ทธ๋ฆฌ๊ณ  ํ”Œ๋ ˆ์ด์–ด๋“ค์ด ์‹œ๋ฆฌ์ฆˆ์˜ ์‹œ๊ทธ๋‹ˆ์ฒ˜ ๋Šฅ๋ ฅ์„ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ์ƒˆ๋กœ์šด ์ผ๋Œ€์ผ ๋ชจ๋“œ๋ฅผ ๋„์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ฑ•ํ„ฐ 2๋Š” ์ธ๊ฒŒ์ด์ง€๋จผํŠธ์™€ ๋งค์ถœ ๋ชจ๋‘์—์„œ ์ฑ•ํ„ฐ 1์„ ๋›ฐ์–ด๋„˜๋Š” ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์Šต๋‹ˆ๋‹ค. ์ฑ•ํ„ฐ 2์˜ ์†Œ์…œ ๋ฏธ๋””์–ด ๊ณต์œ ์œจ์€ ์ด๋ฏธ ๋†’์€ ๊ธฐ์ค€์„ ์„ธ์› ๋˜ 8์ฃผ๋…„ ์ด๋ฒคํŠธ ๋Œ€๋น„ 2๋ฐฐ ์ฆ๊ฐ€ํ•˜๋Š” ๋“ฑ ๋งค์šฐ ๋†’์€ ์ˆ˜์น˜๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‘ ๋‚˜๋ฃจํ†  ์ฑ•ํ„ฐ ๋ชจ๋‘ ์ง€๋‚œ 2๋…„๊ฐ„ ์ถœ์‹œ๋œ ๋ชจ๋“  ์บ ํŽ˜์ธ ์ค‘ ๊ฐ€์žฅ ๋†’์€ ๋งŒ์กฑ๋„ ์ ์ˆ˜๋ฅผ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
Our Naruto content was very successful because it focused on what players value most, authenticity through attention to detail. This strong focus underpins how we take IP collaboration to the next level, and it is driven by Garena's core creative culture. First, we require every major IP partnership to be led by a team of genuine superfan of that IP within Garena to ensure authenticity and respect for the original work. Naruto fans love how closely the gameplay mirror small but important details from the anime. For instance, one key storyline from the original anime was about rogue ninja returning to desecrate the ninja village they had been exiled from.์šฐ๋ฆฌ์˜ ๋‚˜๋ฃจํ†  ์ฝ˜ํ…์ธ ๊ฐ€ ํฐ ์„ฑ๊ณต์„ ๊ฑฐ๋‘” ์ด์œ ๋Š” ํ”Œ๋ ˆ์ด์–ด๋“ค์ด ๊ฐ€์žฅ ์ค‘์š”ํ•˜๊ฒŒ ์ƒ๊ฐํ•˜๋Š” ๊ฐ€์น˜, ์ฆ‰ ๋””ํ…Œ์ผ์— ๋Œ€ํ•œ ์„ธ์‹ฌํ•œ ์ฃผ์˜๋ฅผ ํ†ตํ•œ ์ง„์ •์„ฑ์— ์ง‘์ค‘ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฐ•๋ ฅํ•œ ์ง‘์ค‘์€ ์šฐ๋ฆฌ๊ฐ€ IP ํ˜‘์—…์„ ํ•œ ๋‹จ๊ณ„ ๋” ๋ฐœ์ „์‹œํ‚ค๋Š” ๋ฐฉ์‹์˜ ๊ทผ๊ฐ„์ด ๋˜๋ฉฐ, ์ด๋Š” Garena์˜ ํ•ต์‹ฌ ์ฐฝ์ž‘ ๋ฌธํ™”์— ์˜ํ•ด ์ถ”์ง„๋ฉ๋‹ˆ๋‹ค. ์ฒซ์งธ, ์šฐ๋ฆฌ๋Š” ๋ชจ๋“  ์ฃผ์š” IP ํŒŒํŠธ๋„ˆ์‹ญ์ด ์›์ž‘์— ๋Œ€ํ•œ ์ง„์ •์„ฑ๊ณผ ์กด์ค‘์„ ๋ณด์žฅํ•˜๊ธฐ ์œ„ํ•ด Garena ๋‚ด ํ•ด๋‹น IP์˜ ์ง„์ •ํ•œ ์ŠˆํผํŒฌ์œผ๋กœ ๊ตฌ์„ฑ๋œ ํŒ€์ด ์ฃผ๋„ํ•˜๋„๋ก ์š”๊ตฌํ•ฉ๋‹ˆ๋‹ค. ๋‚˜๋ฃจํ†  ํŒฌ๋“ค์€ ๊ฒŒ์ž„ํ”Œ๋ ˆ์ด๊ฐ€ ์• ๋‹ˆ๋ฉ”์ด์…˜์˜ ์ž‘์ง€๋งŒ ์ค‘์š”ํ•œ ๋””ํ…Œ์ผ๋“ค์„ ์–ผ๋งˆ๋‚˜ ์ถฉ์‹คํ•˜๊ฒŒ ๋ฐ˜์˜ํ•˜๋Š”์ง€๋ฅผ ๋†’์ด ํ‰๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์›์ž‘ ์• ๋‹ˆ๋ฉ”์ด์…˜์˜ ์ฃผ์š” ์Šคํ† ๋ฆฌ๋ผ์ธ ์ค‘ ํ•˜๋‚˜๋Š” ์ถ”๋ฐฉ๋‹นํ–ˆ๋˜ ๋‹Œ์ž ๋งˆ์„๋กœ ๋Œ์•„์™€ ๊ทธ๊ณณ์„ ํŒŒ๊ดดํ•˜๋ ค๋Š” ๋ฐฐ์‹ ์ž ๋‹Œ์ž์— ๊ด€ํ•œ ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
In Chapter 1, we had built this ninja village into our map and introduced iconic attack skills from the main anime characters. In Chapter 2, we introduced attack skills that was specifically from the rogue ninja characters like fireballs, black fire and exploding burst and redesigned the map to feature a destroyed version of the ninja village. Continuing the narrative between the chapters in a way that was true to the original anime created a highly immersive experience and brought fan excitement to the next level. These are details only super fans would care about and understand how to incorporate into gameplay.์ฑ•ํ„ฐ 1์—์„œ๋Š” ๋งต์— ์ด ๋‹Œ์ž ๋งˆ์„์„ ๊ตฌ์ถ•ํ•˜๊ณ  ์ฃผ์š” ์• ๋‹ˆ๋ฉ”์ด์…˜ ์บ๋ฆญํ„ฐ๋“ค์˜ ์ƒ์ง•์ ์ธ ๊ณต๊ฒฉ ์Šคํ‚ฌ์„ ๋„์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ฑ•ํ„ฐ 2์—์„œ๋Š” ํ™”์—ผ๊ตฌ, ๊ฒ€์€ ๋ถˆ๊ฝƒ, ํญ๋ฐœ ๋ฒ„์ŠคํŠธ์™€ ๊ฐ™์€ ์•…๋‹น ๋‹Œ์ž ์บ๋ฆญํ„ฐ๋“ค๋งŒ์˜ ํŠนํ™”๋œ ๊ณต๊ฒฉ ์Šคํ‚ฌ์„ ๋„์ž…ํ–ˆ๊ณ , ํŒŒ๊ดด๋œ ๋ฒ„์ „์˜ ๋‹Œ์ž ๋งˆ์„์„ ํŠน์ง•์œผ๋กœ ํ•˜๋Š” ๋งต์„ ์žฌ์„ค๊ณ„ํ–ˆ์Šต๋‹ˆ๋‹ค. ์›์ž‘ ์• ๋‹ˆ๋ฉ”์ด์…˜์— ์ถฉ์‹คํ•œ ๋ฐฉ์‹์œผ๋กœ ์ฑ•ํ„ฐ ๊ฐ„์˜ ๋‚ด๋Ÿฌํ‹ฐ๋ธŒ๋ฅผ ์ด์–ด๊ฐ€๋Š” ๊ฒƒ์€ ๋งค์šฐ ๋ชฐ์ž…๊ฐ ์žˆ๋Š” ๊ฒฝํ—˜์„ ์ฐฝ์ถœํ–ˆ๊ณ  ํŒฌ๋“ค์˜ ํฅ๋ถ„์„ ํ•œ ๋‹จ๊ณ„ ๋” ๋Œ์–ด์˜ฌ๋ ธ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋””ํ…Œ์ผ๋“ค์€ ์˜ค์ง ์Šˆํผ ํŒฌ๋“ค๋งŒ์ด ๊ด€์‹ฌ์„ ๊ฐ€์ง€๊ณ  ๊ฒŒ์ž„ํ”Œ๋ ˆ์ด์— ์–ด๋–ป๊ฒŒ ์ ‘๋ชฉ์‹œํ‚ฌ์ง€ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ์š”์†Œ๋“ค์ž…๋‹ˆ๋‹ค.
Second, we take a global yet local approach, bringing global IPs to our market in highly localized ways. For instance, we took advantage of the huge traction of our Naruto campaign to hold ninja themed offline events in 8 markets across Asia and the Americas, attracting tens of thousands of fans. The largest of these events was a 2-day International All-Star Ninja Clash Esports Tournament in Bangkok with teams of Free Fire players flying in from across Asia and Latin America to compete. The Bangkok tournament was a huge success, becoming a top trending event on YouTube gaming and on social media across key markets.๋‘˜์งธ, ์šฐ๋ฆฌ๋Š” ๊ธ€๋กœ๋ฒŒํ•˜๋ฉด์„œ๋„ ํ˜„์ง€ํ™”๋œ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ธ€๋กœ๋ฒŒ IP๋ฅผ ๊ณ ๋„๋กœ ํ˜„์ง€ํ™”๋œ ๋ฐฉ์‹์œผ๋กœ ์šฐ๋ฆฌ ์‹œ์žฅ์— ๋„์ž…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์šฐ๋ฆฌ๋Š” ๋‚˜๋ฃจํ†  ์บ ํŽ˜์ธ์˜ ์—„์ฒญ๋‚œ ๊ฒฌ์ธ๋ ฅ์„ ํ™œ์šฉํ•˜์—ฌ ์•„์‹œ์•„์™€ ์•„๋ฉ”๋ฆฌ์นด ๋Œ€๋ฅ™ 8๊ฐœ ์‹œ์žฅ์—์„œ ๋‹Œ์ž ํ…Œ๋งˆ ์˜คํ”„๋ผ์ธ ์ด๋ฒคํŠธ๋ฅผ ๊ฐœ์ตœํ–ˆ์œผ๋ฉฐ, ์ˆ˜๋งŒ ๋ช…์˜ ํŒฌ๋“ค์„ ๋Œ์–ด๋ชจ์•˜์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ด๋ฒคํŠธ ์ค‘ ๊ฐ€์žฅ ํฐ ๊ทœ๋ชจ๋Š” ๋ฐฉ์ฝ•์—์„œ ์—ด๋ฆฐ 2์ผ๊ฐ„์˜ ๊ตญ์ œ ์˜ฌ์Šคํƒ€ ๋‹Œ์ž ํด๋ž˜์‹œ e์Šคํฌ์ธ  ํ† ๋„ˆ๋จผํŠธ์˜€์œผ๋ฉฐ, ์•„์‹œ์•„์™€ ๋ผํ‹ด ์•„๋ฉ”๋ฆฌ์นด ์ „์—ญ์—์„œ ํ”„๋ฆฌ ํŒŒ์ด์–ด ์„ ์ˆ˜๋“ค๋กœ ๊ตฌ์„ฑ๋œ ํŒ€๋“ค์ด ๊ฒฝ์Ÿ์„ ์œ„ํ•ด ๋น„ํ–‰๊ธฐ๋กœ ์ฐธ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ฐฉ์ฝ• ํ† ๋„ˆ๋จผํŠธ๋Š” ํฐ ์„ฑ๊ณต์„ ๊ฑฐ๋‘์—ˆ์œผ๋ฉฐ, ์ฃผ์š” ์‹œ์žฅ ์ „์—ญ์—์„œ YouTube ๊ฒŒ์ด๋ฐ๊ณผ ์†Œ์…œ ๋ฏธ๋””์–ด์—์„œ ์ตœ๊ณ  ํŠธ๋ Œ๋”ฉ ์ด๋ฒคํŠธ๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
In addition to such events, our teams stay closely connected to players through creators, programs and fan groups, tapping into a constant stream of feedback and ideas that shape game design decision. These efforts build very strong community connection and loyalty across our markets. Beyond Free Fire, we continue to expand our publishing portfolio with the launch of EA SPORTS FC Mobile in Vietnam last month, strengthening our long-standing partnership with electronic arts. The game quickly became the country's most downloaded mobile game in October based on Sensor Tower.์ด๋Ÿฌํ•œ ์ด๋ฒคํŠธ ์™ธ์—๋„, ์ €ํฌ ํŒ€์€ ํฌ๋ฆฌ์—์ดํ„ฐ, ํ”„๋กœ๊ทธ๋žจ ๋ฐ ํŒฌ ๊ทธ๋ฃน์„ ํ†ตํ•ด ํ”Œ๋ ˆ์ด์–ด๋“ค๊ณผ ๊ธด๋ฐ€ํ•˜๊ฒŒ ์—ฐ๊ฒฐ๋˜์–ด ์žˆ์œผ๋ฉฐ, ๊ฒŒ์ž„ ๋””์ž์ธ ๊ฒฐ์ •์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ํ”ผ๋“œ๋ฐฑ๊ณผ ์•„์ด๋””์–ด๋ฅผ ์ง€์†์ ์œผ๋กœ ์ˆ˜์ง‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋…ธ๋ ฅ์€ ์ €ํฌ ์‹œ์žฅ ์ „๋ฐ˜์— ๊ฑธ์ณ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์ปค๋ฎค๋‹ˆํ‹ฐ ์—ฐ๊ฒฐ์„ฑ๊ณผ ์ถฉ์„ฑ๋„๋ฅผ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ”„๋ฆฌ ํŒŒ์ด์–ด๋ฅผ ๋„˜์–ด์„œ, ์ €ํฌ๋Š” ์ง€๋‚œ๋‹ฌ ๋ฒ ํŠธ๋‚จ์—์„œ EA SPORTS FC Mobile์„ ์ถœ์‹œํ•˜๋ฉฐ ํผ๋ธ”๋ฆฌ์‹ฑ ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ์ง€์†์ ์œผ๋กœ ํ™•์žฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ์ผ๋ ‰ํŠธ๋กœ๋‹‰ ์•„์ธ (Electronic Arts)์™€์˜ ์˜ค๋žœ ํŒŒํŠธ๋„ˆ์‹ญ์„ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Sensor Tower ๊ธฐ์ค€์œผ๋กœ ์ด ๊ฒŒ์ž„์€ 10์›” ๋ฒ ํŠธ๋‚จ์—์„œ ๊ฐ€์žฅ ๋งŽ์ด ๋‹ค์šด๋กœ๋“œ๋œ ๋ชจ๋ฐ”์ผ ๊ฒŒ์ž„์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
By combining EA's world-class football franchise with Garena's local know-how, we are deepening our expertise in sports games and reinforcing our position as a trusted publishing partner for global titles. With this very strong quarter, Garena remains on track to achieve more than 30% year-on-year growth in bookings for 2025. Our creative steps, disciplined execution and close connection with players will continue to drive Garena's growth. In conclusion, all 3 businesses have built on the strong momentum from the first half of the year and delivered another quarter of exceptional growth.EA์˜ ์„ธ๊ณ„์ ์ธ ์ถ•๊ตฌ ํ”„๋žœ์ฐจ์ด์ฆˆ์™€ Garena์˜ ํ˜„์ง€ ๋…ธํ•˜์šฐ๋ฅผ ๊ฒฐํ•ฉํ•จ์œผ๋กœ์จ, ์šฐ๋ฆฌ๋Š” ์Šคํฌ์ธ  ๊ฒŒ์ž„์— ๋Œ€ํ•œ ์ „๋ฌธ์„ฑ์„ ์‹ฌํ™”ํ•˜๊ณ  ๊ธ€๋กœ๋ฒŒ ํƒ€์ดํ‹€์˜ ์‹ ๋ขฐ๋ฐ›๋Š” ํผ๋ธ”๋ฆฌ์‹ฑ ํŒŒํŠธ๋„ˆ๋กœ์„œ์˜ ์ž…์ง€๋ฅผ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ๋ถ„๊ธฐ ์‹ค์ ์œผ๋กœ Garena๋Š” 2025๋…„ ์˜ˆ์•ฝ๋งค์ถœ(bookings)์—์„œ ์ „๋…„ ๋Œ€๋น„ 30% ์ด์ƒ์˜ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•  ๊ถค๋„์— ์˜ฌ๋ผ ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ฐฝ์˜์ ์ธ ์กฐ์น˜๋“ค, ๊ทœ์œจ ์žˆ๋Š” ์‹คํ–‰๋ ฅ, ๊ทธ๋ฆฌ๊ณ  ํ”Œ๋ ˆ์ด์–ด๋“ค๊ณผ์˜ ๊ธด๋ฐ€ํ•œ ์—ฐ๊ฒฐ์€ Garena์˜ ์„ฑ์žฅ์„ ์ง€์†์ ์œผ๋กœ ๊ฒฌ์ธํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฒฐ๋ก ์ ์œผ๋กœ, 3๊ฐœ ์‚ฌ์—…๋ถ€ ๋ชจ๋‘ ์ƒ๋ฐ˜๊ธฐ์˜ ๊ฐ•๋ ฅํ•œ ๋ชจ๋ฉ˜ํ…€์„ ์ด์–ด๊ฐ€๋ฉฐ ๋˜ ํ•œ ๋ถ„๊ธฐ์˜ ํƒ์›”ํ•œ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
We will continue to make our digital ecosystem even more vibrant, strengthen our leadership position and deliver sustainable and profitable growth to our shareholders. With that, I invite Tony to discuss our financials. Hou Tianyu
Chief Financial Officer

Thank you, Forrest, and thanks to everyone for joining the call. For Sea overall, total GAAP revenue increased 38% year-on-year to $6 billion in the third quarter of 2025. This was primarily driven by GMV growth of our e-commerce business and the growth of our digital financial services business.
์šฐ๋ฆฌ๋Š” ๋””์ง€ํ„ธ ์ƒํƒœ๊ณ„๋ฅผ ๋”์šฑ ํ™œ์„ฑํ™”ํ•˜๊ณ , ๋ฆฌ๋”์‹ญ ์ง€์œ„๋ฅผ ๊ฐ•ํ™”ํ•˜๋ฉฐ, ์ฃผ์ฃผ๋“ค์—๊ฒŒ ์ง€์†๊ฐ€๋Šฅํ•˜๊ณ  ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์„ ์ œ๊ณตํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด์ œ Tony๋ฅผ ๋ชจ์‹œ๊ณ  ์žฌ๋ฌด ์‹ค์ ์— ๋Œ€ํ•ด ๋…ผ์˜ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

ํ›„ํ†ˆ์œ„(Hou Tianyu)
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž

Forrest, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ปจํผ๋Ÿฐ์Šค์ฝœ์— ์ฐธ์—ฌํ•ด ์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. Sea ์ „์ฒด์ ์œผ๋กœ ๋ณด๋ฉด, 2025๋…„ 3๋ถ„๊ธฐ ์ด GAAP ๊ธฐ์ค€ ๋งค์ถœ์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 38% ์ฆ๊ฐ€ํ•œ 60์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ฃผ๋กœ ์ „์ž์ƒ๊ฑฐ๋ž˜ ์‚ฌ์—…์˜ GMV ์„ฑ์žฅ๊ณผ ๋””์ง€ํ„ธ ๊ธˆ์œต ์„œ๋น„์Šค ์‚ฌ์—…์˜ ์„ฑ์žฅ์— ๊ธฐ์ธํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Our total adjusted EBITDA was $874 million in the third quarter of 2025 compared to an adjusted EBITDA of $521 million in the third quarter of 2024. On e-commerce, Shopee's gross orders increased 28% year-on-year to $3.6 billion in the third quarter of 2025, and GMV increased by 28% year-on-year to $32.2 billion in the third quarter of 2025. Our third quarter GAAP revenue of $4.3 billion included GAAP marketplace revenue of $3.8 billion, up 37% year-on-year and GAAP product revenue of $0.5 billion. Within GAAP marketplace revenue, core marketplace revenue, mainly consisting of transaction-based fees and advertising revenues was $3.1 billion, up 53% year-on-year.๋‹น์‚ฌ์˜ 2025๋…„ 3๋ถ„๊ธฐ ์ด ์กฐ์ • EBITDA๋Š” 8์–ต 7,400๋งŒ ๋‹ฌ๋Ÿฌ๋กœ, 2024๋…„ 3๋ถ„๊ธฐ ์กฐ์ • EBITDA 5์–ต 2,100๋งŒ ๋‹ฌ๋Ÿฌ ๋Œ€๋น„ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋ถ€๋ฌธ์—์„œ Shopee์˜ ์ด ์ฃผ๋ฌธ ๊ฑด์ˆ˜๋Š” 2025๋…„ 3๋ถ„๊ธฐ 36์–ต ๊ฑด์œผ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 28% ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, GMV(์ด ๊ฑฐ๋ž˜์•ก)๋Š” 2025๋…„ 3๋ถ„๊ธฐ 322์–ต ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 28% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ 3๋ถ„๊ธฐ GAAP ๊ธฐ์ค€ ๋งค์ถœ์€ 43์–ต ๋‹ฌ๋Ÿฌ๋กœ, ์ด๋Š” GAAP ๊ธฐ์ค€ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค ๋งค์ถœ 38์–ต ๋‹ฌ๋Ÿฌ(์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 37% ์ฆ๊ฐ€)์™€ GAAP ๊ธฐ์ค€ ์ œํ’ˆ ๋งค์ถœ 5์–ต ๋‹ฌ๋Ÿฌ๋กœ ๊ตฌ์„ฑ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. GAAP ๊ธฐ์ค€ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค ๋งค์ถœ ๋‚ด์—์„œ, ์ฃผ๋กœ ๊ฑฐ๋ž˜ ์ˆ˜์ˆ˜๋ฃŒ์™€ ๊ด‘๊ณ  ๋งค์ถœ๋กœ ๊ตฌ์„ฑ๋œ ํ•ต์‹ฌ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค ๋งค์ถœ์€ 31์–ต ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 53% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
Value-added services revenue, mainly consisting of revenues related to logistics services was $0.7 billion, down 6% year-on-year due to increased shipping subsidies. E-commerce adjusted EBITDA was $186 million in the third quarter of 2025 compared to an adjusted EBITDA of $34 million in the third quarter of 2024. Digital Financial Services GAAP revenue was up by 61% year-on-year to $990 million. Adjusted EBITDA was up by 37% year-on-year to $258 million. As of the end of September, our consumer and SME loans principal outstanding reached $7.9 billion, up 70% year-on-year. This consists of $6.9 billion on book and $0.9 billion off book loan principal outstanding.๋ถ€๊ฐ€๊ฐ€์น˜ ์„œ๋น„์Šค ๋งค์ถœ์€ ์ฃผ๋กœ ๋ฌผ๋ฅ˜ ์„œ๋น„์Šค ๊ด€๋ จ ๋งค์ถœ๋กœ ๊ตฌ์„ฑ๋˜๋ฉฐ, ๋ฐฐ์†ก ๋ณด์กฐ๊ธˆ ์ฆ๊ฐ€๋กœ ์ธํ•ด ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 6% ๊ฐ์†Œํ•œ 7์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ „์ž์ƒ๊ฑฐ๋ž˜ ์กฐ์ • EBITDA๋Š” 2025๋…„ 3๋ถ„๊ธฐ 1์–ต 8,600๋งŒ ๋‹ฌ๋Ÿฌ๋กœ, 2024๋…„ 3๋ถ„๊ธฐ ์กฐ์ • EBITDA 3,400๋งŒ ๋‹ฌ๋Ÿฌ์™€ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ๊ธˆ์œต ์„œ๋น„์Šค GAAP ๋งค์ถœ์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 61% ์ฆ๊ฐ€ํ•œ 9์–ต 9,000๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์กฐ์ • EBITDA๋Š” ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 37% ์ฆ๊ฐ€ํ•œ 2์–ต 5,800๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. 9์›” ๋ง ๊ธฐ์ค€, ๋‹น์‚ฌ์˜ ์†Œ๋น„์ž ๋ฐ ์ค‘์†Œ๊ธฐ์—… ๋Œ€์ถœ ์›๊ธˆ ์ž”์•ก์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 70% ์ฆ๊ฐ€ํ•œ 79์–ต ๋‹ฌ๋Ÿฌ์— ๋‹ฌํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์žฅ๋ถ€์ƒ ๋Œ€์ถœ ์›๊ธˆ 69์–ต ๋‹ฌ๋Ÿฌ์™€ ์žฅ๋ถ€์™ธ ๋Œ€์ถœ ์›๊ธˆ 9์–ต ๋‹ฌ๋Ÿฌ๋กœ ๊ตฌ์„ฑ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
Nonperforming loans past due by more than 90 days as a percentage of total consumer and SME loans was 1.1% at the end of the quarter. Digital entertainment bookings grew 51% year-on-year to $841 million. GAAP revenue was up 31% year-on-year to $653 million. The growth was primarily due to the increase in our active user base as well as the deepened paying user penetration. Digital Entertainment adjusted EBITDA was $466 million, up 48% year-on-year. Returning to our consolidated numbers. We recognized a net nonoperating income of $61 million in the third quarter of 2025 compared to a net nonoperating income of $50 million in the third quarter of 2024.90์ผ ์ด์ƒ ์—ฐ์ฒด๋œ ๋ถ€์‹ค์ฑ„๊ถŒ์ด ์ „์ฒด ์†Œ๋น„์ž ๋ฐ ์ค‘์†Œ๊ธฐ์—… ๋Œ€์ถœ์—์„œ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์€ ๋ถ„๊ธฐ ๋ง ๊ธฐ์ค€ 1.1%์˜€์Šต๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ๋ถ€ํ‚น์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 51% ์ฆ๊ฐ€ํ•œ 8์–ต 4,100๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. GAAP ๊ธฐ์ค€ ๋งค์ถœ์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 31% ์ฆ๊ฐ€ํ•œ 6์–ต 5,300๋งŒ ๋‹ฌ๋Ÿฌ์˜€์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์„ฑ์žฅ์€ ์ฃผ๋กœ ํ™œ์„ฑ ์‚ฌ์šฉ์ž ๊ธฐ๋ฐ˜์˜ ์ฆ๊ฐ€์™€ ์œ ๋ฃŒ ์‚ฌ์šฉ์ž ์นจํˆฌ์œจ ์‹ฌํ™”์— ๊ธฐ์ธํ•ฉ๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ์กฐ์ • EBITDA๋Š” ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 48% ์ฆ๊ฐ€ํ•œ 4์–ต 6,600๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๊ฒฐ ์žฌ๋ฌด์ œํ‘œ ๊ธฐ์ค€์œผ๋กœ ๋Œ์•„๊ฐ€์„œ, ๋‹น์‚ฌ๋Š” 2025๋…„ 3๋ถ„๊ธฐ์— 6,100๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์ˆœ์˜์—…์™ธ์ˆ˜์ต์„ ์ธ์‹ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” 2024๋…„ 3๋ถ„๊ธฐ์˜ 5,000๋งŒ ๋‹ฌ๋Ÿฌ ์ˆœ์˜์—…์™ธ์ˆ˜์ต๊ณผ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค.
We had a net income tax expense of $161 million in the third quarter of 2025 compared to net income tax expense of $93 million in the third quarter of 2024. As a result, net income was $375 million in third quarter of 2025 as compared to a net income of $153 million in the third quarter of 2024. Rebecca Lee

Thank you, Forrest and Tony. We are now ready to open the call to questions. Operator?
2025๋…„ 3๋ถ„๊ธฐ ์ˆœ์†Œ๋“์„ธ ๋น„์šฉ์€ 1์–ต 6,100๋งŒ ๋‹ฌ๋Ÿฌ๋กœ, 2024๋…„ 3๋ถ„๊ธฐ ์ˆœ์†Œ๋“์„ธ ๋น„์šฉ 9,300๋งŒ ๋‹ฌ๋Ÿฌ์™€ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, 2025๋…„ 3๋ถ„๊ธฐ ์ˆœ์ด์ต์€ 3์–ต 7,500๋งŒ ๋‹ฌ๋Ÿฌ๋กœ 2024๋…„ 3๋ถ„๊ธฐ ์ˆœ์ด์ต 1์–ต 5,300๋งŒ ๋‹ฌ๋Ÿฌ์™€ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค.

Rebecca Lee

Forrest, Tony ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ ์งˆ์˜์‘๋‹ต ์‹œ๊ฐ„์„ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ตํ™˜์›๋‹˜?

๐Ÿ“Œ ์š”์•ฝ

# Sea Limited Q3 2025 ์‹ค์  ๋ฐœํ‘œ ์š”์•ฝ

## ํ•ต์‹ฌ ์žฌ๋ฌด ์„ฑ๊ณผ
- **๋งค์ถœ 60์–ต ๋‹ฌ๋Ÿฌ**(์ „๋…„ ๋Œ€๋น„ +38%), **์กฐ์ • EBITDA 8.74์–ต ๋‹ฌ๋Ÿฌ**(+68%) ๋‹ฌ์„ฑํ•˜๋ฉฐ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ธ ์ง€์†
- **Shopee GMV 28% ์ฆ๊ฐ€**๋กœ 5๋ถ„๊ธฐ ์—ฐ์† ์„ฑ์žฅ, ๊ด‘๊ณ  ๋งค์ถœ 70% ์ฆ๊ฐ€ํ•˜๋ฉฐ ์ˆ˜์ตํ™”์œจ(take rate) ์ƒ์Šน
- **Garena ์˜ˆ์•ฝ ๋งค์ถœ 51% ์ฆ๊ฐ€**๋กœ 2021๋…„ ์ดํ›„ ์ตœ๊ณ  ์‹ค์  ๊ธฐ๋ก, Squid GameยทNaruto ์ฝœ๋ผ๋ณด๋ ˆ์ด์…˜ ์„ฑ๊ณต
- **SeaMoney ๋Œ€์ถœ ์ž”์•ก 79์–ต ๋‹ฌ๋Ÿฌ**(+70%)๋กœ ํ™•๋Œ€, 90์ผ ์—ฐ์ฒด์œจ 1.1% ์œ ์ง€ํ•˜๋ฉฐ ๊ฑด์ „์„ฑ ์œ ์ง€

## ๊ฒฝ์˜์ง„ ํ†ค ๋ฐ ์ „๋žต
- **๊ณต๊ฒฉ์  ํˆฌ์ž ๊ธฐ์กฐ**: ๋ฌผ๋ฅ˜(SPX Express), ํ’€ํ•„๋จผํŠธ, AI ๊ธฐ๋ฐ˜ ๊ฐœ์ธํ™” ๋“ฑ ์žฅ๊ธฐ ๊ฒฝ์Ÿ๋ ฅ ๊ฐ•ํ™”์— ์ง‘์ค‘
- **์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ** ๊ฐ•์กฐํ•˜๋ฉฐ 2025๋…„ Shopee GMV ์„ฑ์žฅ๋ฅ  25% ์ด์ƒ, Garena ์˜ˆ์•ฝ ๋งค์ถœ 30% ์ด์ƒ ์ „๋ง ์ƒํ–ฅ
- ์ธ๋„๋„ค์‹œ์•„ยท๋ธŒ๋ผ์งˆ ๋“ฑ ํ•ต์‹ฌ ์‹œ์žฅ์—์„œ **์‹œ์žฅ์ ์œ ์œจ ํ™•๋Œ€** ๋ฐ **์˜คํ”„๋ผ์ธ ๊ฒฐ์ œ(SPayLater) ํ™•์žฅ** ์ „๋žต ์ถ”์ง„

## ๋ฆฌ์Šคํฌ ๋ฐ ๊ฐ•์ 
- **๊ฐ•์ **: ๋ฌผ๋ฅ˜ ์ธํ”„๋ผ ์ฐจ๋ณ„ํ™”(์ž๋™ํ™” ๋ฝ์ปค, ๋‹น์ผ ๋ฐฐ์†ก), AI ๊ธฐ๋ฐ˜ ์ „ํ™˜์œจ 10% ๊ฐœ์„ , ๋ธŒ


โ“ Q&A

Original Translation
Operator: [Operator Instructions] Your first question comes from Pang Vitt with Goldman Sachs.**Operator:** 200000

[์šด์˜์ž ์•ˆ๋‚ด] ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ๊ณจ๋“œ๋งŒ์‚ญ์Šค์˜ ํŒก ๋น— ์• ๋„๋ฆฌ์ŠคํŠธ์ž…๋‹ˆ๋‹ค.
Pang Vittayaamnuaykoon: Goldman Sachs Group, Inc., Research Division Congrats for the great set of results. Two questions from me, both on the e-commerce side. Number one, on your growth guidance of more than 25% year-on-year for 2025, what do you bake in, in terms of the driver and competitive landscape? What do it mean for your margin trend? And how should we think about this trend carry into 2026? That's question number one. Question number two, just to have a good understanding of the margins. So margin trend for e-commerce came down to 0.6% in the quarter despite higher take rate. Can you help us understand where is the investment area, whether this is in the fulfillment, as you mentioned? Or is there also something else that we should be aware of? Are these more fixed all variable? And how long and how much should we expect this investment cycle to be?**Pang Vittayaamnuaykoon:** ์ข‹์€ ์‹ค์  ์ถ•ํ•˜๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด์ปค๋จธ์Šค ๋ถ€๋ฌธ์— ๋Œ€ํ•ด ๋‘ ๊ฐ€์ง€ ์งˆ๋ฌธ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ฒซ ๋ฒˆ์งธ๋กœ, 2025๋…„ ์—ฐ๊ฐ„ 25% ์ด์ƒ ์„ฑ์žฅ ๊ฐ€์ด๋˜์Šค์™€ ๊ด€๋ จํ•ด์„œ, ์„ฑ์žฅ ๋™๋ ฅ๊ณผ ๊ฒฝ์Ÿ ํ™˜๊ฒฝ ์ธก๋ฉด์—์„œ ์–ด๋–ค ๋ถ€๋ถ„์„ ๋ฐ˜์˜ํ•˜์…จ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋งˆ์ง„ ์ถ”์„ธ์— ์–ด๋–ค ์˜๋ฏธ๋ฅผ ๊ฐ–๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  2026๋…„๊นŒ์ง€ ์ด๋Ÿฌํ•œ ์ถ”์„ธ๋ฅผ ์–ด๋–ป๊ฒŒ ๋ด์•ผ ํ• ์ง€ ๋ง์”€ํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ๋งˆ์ง„์— ๋Œ€ํ•œ ์ดํ•ด๋ฅผ ๋•๊ธฐ ์œ„ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด์ปค๋จธ์Šค ๋งˆ์ง„ ์ถ”์„ธ๊ฐ€ ํ…Œ์ดํฌ๋ ˆ์ดํŠธ ์ƒ์Šน์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์ด๋ฒˆ ๋ถ„๊ธฐ 0.6%๋กœ ํ•˜๋ฝํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  ํ’€ํ•„๋จผํŠธ ๋ถ€๋ฌธ์ธ์ง€, ์•„๋‹ˆ๋ฉด ์ €ํฌ๊ฐ€ ์•Œ์•„์•ผ ํ•  ๋‹ค๋ฅธ ํˆฌ์ž ์˜์—ญ์ด ์žˆ๋Š”์ง€ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ์ด๋Ÿฌํ•œ ๋น„์šฉ๋“ค์ด ๊ณ ์ •๋น„ ์„ฑ๊ฒฉ์ธ์ง€ ๋ณ€๋™๋น„ ์„ฑ๊ฒฉ์ธ์ง€๋„ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ์ด ํˆฌ์ž ์‚ฌ์ดํด์ด ์–ผ๋งˆ๋‚˜ ์˜ค๋ž˜ ์ง€์†๋˜๊ณ  ๊ทœ๋ชจ๋Š” ์–ด๋А ์ •๋„๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ด์•ผ ํ• ๊นŒ์š”?
Chief Financial Officer: Yes. In terms of the growth assumption of more than 25%, I think we are kind of half into the quarter already. It's basically based on what we see so far in the market on the momentum and competitive landscape. It's pretty much reflective of kind of what we see so far as we come into the quarter. And regarding the margin questions, if you look at the previous year versus this year, we do see a consistent improvement of margin. If you look at year-to-year basis, as we shared before, we will obviously see quarter-to-quarter fluctuation sometimes for seasonality reasons for some of the investment cycle of the initiatives and could also be a particular market status in terms of where we are pushing some of these initiatives. So I think if you look at a bit sort of year-to-year trend, even going forward, I think we believe that we are able to deliver the 2% to 3% EBITDA margin as we shared before and also have an improvement year-to-year if you look at the yearly basis. In terms of where we are investing, one of the things is we mentioned in the opening, further investment into the logistic capabilities and fulfillment capabilities. And beyond that, we are also deepening our buy engagement and wallet shares through, for example, our Shopee VIP program that we shared in the opening as well. And all those efforts have been showing pretty good results. Our buy frequency improved 12% year-to-year and average monthly active buyers increased 15% year-to-year as well, which contributes to our great growth this quarter, which is way above the guidance we gave in the earlier of the year, which is 20%. Most of the investments are less fixed per se. We take a relatively asset-light approach even coming to our logistics and fulfillment businesses. We don't own land. Most of our CapEx is just improvement of building the warehouses or sorting facilities, et cetera. For our buy engagement and wallet share program on Shopee VIP is also less fixed. Obviously, you will see a little bit of investment in the early days to get everybody understand the program and join the program. But as time goes, it should be a quite profitable program as you probably have seen in other e-commerce platforms across the globe.**Chief Financial Officer:** ๋„ค, 25% ์ด์ƒ์˜ ์„ฑ์žฅ ๊ฐ€์ •์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์ด๋ฏธ ๋ถ„๊ธฐ์˜ ์ ˆ๋ฐ˜ ์ •๋„๊ฐ€ ์ง€๋‚˜์™”์Šต๋‹ˆ๋‹ค. ๊ธฐ๋ณธ์ ์œผ๋กœ ์ง€๊ธˆ๊นŒ์ง€ ์‹œ์žฅ์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ๋ชจ๋ฉ˜ํ…€๊ณผ ๊ฒฝ์Ÿ ํ™˜๊ฒฝ์„ ๋ฐ”ํƒ•์œผ๋กœ ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ถ„๊ธฐ์— ๋“ค์–ด์„œ๋ฉด์„œ ์ง€๊ธˆ๊นŒ์ง€ ํŒŒ์•…ํ•œ ์ƒํ™ฉ์„ ์ƒ๋‹นํžˆ ๋ฐ˜์˜ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค.

๋งˆ์ง„ ์งˆ๋ฌธ์— ๋Œ€ํ•ด์„œ๋Š”, ์ „๋…„ ๋Œ€๋น„ ์˜ฌํ•ด๋ฅผ ๋ณด์‹œ๋ฉด ์ผ๊ด€๋œ ๋งˆ์ง„ ๊ฐœ์„ ์„ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„๋กœ ๋ณด๋ฉด, ์ด์ „์— ๋ง์”€๋“œ๋ฆฐ ๊ฒƒ์ฒ˜๋Ÿผ ๋ถ„๊ธฐ๋ณ„๋กœ ๋“ฑ๋ฝ์ด ์žˆ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋•Œ๋กœ๋Š” ๊ณ„์ ˆ์  ์š”์ธ ๋•Œ๋ฌธ์ด๊ณ , ๋•Œ๋กœ๋Š” ์ถ”์ง„ํ•˜๋Š” ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋“ค์˜ ํˆฌ์ž ์‚ฌ์ดํด ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด๋Ÿฌํ•œ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋“ค์„ ์–ด๋А ์‹œ์žฅ์—์„œ ์ง‘์ค‘์ ์œผ๋กœ ์ถ”์ง„ํ•˜๊ณ  ์žˆ๋Š”์ง€์— ๋”ฐ๋ฅธ ํŠน์ • ์‹œ์žฅ ์ƒํ™ฉ๋„ ์˜ํ–ฅ์„ ๋ฏธ์นฉ๋‹ˆ๋‹ค. ์—ฐ๋„๋ณ„ ์ถ”์„ธ๋ฅผ ๋ณด์‹œ๋ฉด, ์•ž์œผ๋กœ๋„ ์ด์ „์— ๋ง์”€๋“œ๋ฆฐ ๋Œ€๋กœ EBITDA ๋งˆ์ง„ 2~3%๋ฅผ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฏฟ๊ณ  ์žˆ์œผ๋ฉฐ, ์—ฐ๊ฐ„ ๊ธฐ์ค€์œผ๋กœ ๋ณด๋ฉด ์ „๋…„ ๋Œ€๋น„ ๊ฐœ์„ ๋„ ์ด๋ฃจ์–ด์งˆ ๊ฒƒ์œผ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํˆฌ์ž ๋ถ„์•ผ๋ฅผ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์˜คํ”„๋‹์—์„œ ์–ธ๊ธ‰ํ•œ ๊ฒƒ์ฒ˜๋Ÿผ ๋ฌผ๋ฅ˜ ์—ญ๋Ÿ‰๊ณผ ํ’€ํ•„๋จผํŠธ ์—ญ๋Ÿ‰์— ๋Œ€ํ•œ ์ถ”๊ฐ€ ํˆฌ์ž๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ์™ธ์—๋„ ์˜คํ”„๋‹์—์„œ ๊ณต์œ ํ•œ Shopee VIP ํ”„๋กœ๊ทธ๋žจ ๊ฐ™์€ ๊ฒƒ๋“ค์„ ํ†ตํ•ด ๊ตฌ๋งค ์ฐธ์—ฌ๋„์™€ ์ง€๊ฐ‘ ์ ์œ ์œจ์„ ๋†’์ด๋Š” ๋ฐ ์ฃผ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ชจ๋“  ๋…ธ๋ ฅ๋“ค์ด ์ƒ๋‹นํžˆ ์ข‹์€ ๊ฒฐ๊ณผ๋ฅผ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ตฌ๋งค ๋นˆ๋„๋Š” ์ „๋…„ ๋Œ€๋น„ 12% ๊ฐœ์„ ๋˜์—ˆ๊ณ , ์›”ํ‰๊ท  ํ™œ์„ฑ ๊ตฌ๋งค์ž ์ˆ˜๋„ ์ „๋…„ ๋Œ€๋น„ 15% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ด๋ฒˆ ๋ถ„๊ธฐ ์šฐ์ˆ˜ํ•œ ์„ฑ์žฅ์— ๊ธฐ์—ฌํ–ˆ์œผ๋ฉฐ, ์—ฐ์ดˆ์— ์ œ์‹œํ–ˆ๋˜ 20% ๊ฐ€์ด๋˜์Šค๋ฅผ ํฌ๊ฒŒ ์ƒํšŒํ•˜๋Š” ์‹ค์ ์ž…๋‹ˆ๋‹ค. ๋Œ€๋ถ€๋ถ„์˜ ํˆฌ์ž๋Š” ๊ณ ์ •์ ์ด์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ฅ˜ ๋ฐ ํ’€ํ•„๋จผํŠธ ์‚ฌ์—…์—์„œ๋„ ์ƒ๋Œ€์ ์œผ๋กœ ์ž์‚ฐ ๊ฒฝ๋Ÿ‰ํ™”(asset-light) ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ† ์ง€๋ฅผ ์†Œ์œ ํ•˜์ง€ ์•Š์œผ๋ฉฐ, ๋Œ€๋ถ€๋ถ„์˜ ์ž๋ณธ์  ์ง€์ถœ(CapEx)์€ ์ฐฝ๊ณ ๋‚˜ ๋ฌผ๋ฅ˜์„ผํ„ฐ ๋“ฑ์˜ ๊ฑด๋ฌผ ๊ฐœ์„ ์— ์‚ฌ์šฉ๋ฉ๋‹ˆ๋‹ค. Shopee VIP๋ฅผ ํ†ตํ•œ ๊ตฌ๋งค ์ฐธ์—ฌ๋„ ๋ฐ ์ง€๊ฐ‘ ์ ์œ ์œจ(wallet share) ํ”„๋กœ๊ทธ๋žจ ์—ญ์‹œ ๊ณ ์ •๋น„๊ฐ€ ์ ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ดˆ๊ธฐ์—๋Š” ํ”„๋กœ๊ทธ๋žจ์— ๋Œ€ํ•œ ์ดํ•ด๋ฅผ ๋•๊ณ  ๊ฐ€์ž…์„ ์œ ๋„ํ•˜๊ธฐ ์œ„ํ•œ ํˆฌ์ž๊ฐ€ ๋‹ค์†Œ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‹œ๊ฐ„์ด ์ง€๋‚˜๋ฉด์„œ ์ƒ๋‹นํžˆ ์ˆ˜์ต์„ฑ ์žˆ๋Š” ํ”„๋กœ๊ทธ๋žจ์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ๋‹ค๋ฅธ ์ด์ปค๋จธ์Šค ํ”Œ๋žซํผ๋“ค์—์„œ ์ด๋ฏธ ๋ณด์…จ์„ ๊ฒƒ์œผ๋กœ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
Operator: Your next question comes from Divya Kothiyal with Morgan Stanley.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ Morgan Stanley์˜ Divya Kothiyal ๋‹˜๊ป˜์„œ ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Divya Kothiyal: Morgan Stanley, Research Division My first question is on your new market entry strategy and framework. Could you explain the rationale behind closing some of the cross-border operations in LatAm and the reentry into Argentina? What milestones would you monitor for Argentina before making it a localized business? And is this part of your 2026 priorities? My second question is on market shares. If you can comment on the market shares in ASEAN, how have they moved in the third quarter? And also, if you could comment on Taiwan. Do you foresee increasing marketing spends and investments in Taiwan next year? We're also seeing a bigger contribution from cross-border with Taobao getting more popular there. So if you can comment on the market shares on ASEAN and Taiwan, that would be helpful.**Divya Kothiyal:** ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ์‹ ๊ทœ ์‹œ์žฅ ์ง„์ž… ์ „๋žต๊ณผ ํ”„๋ ˆ์ž„์›Œํฌ์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ผํ‹ด์•„๋ฉ”๋ฆฌ์นด์˜ ์ผ๋ถ€ ํฌ๋กœ์Šค๋ณด๋” ์‚ฌ์—…์„ ์ฒ ์ˆ˜ํ•˜๊ณ  ์•„๋ฅดํ—จํ‹ฐ๋‚˜์— ์žฌ์ง„์ž…ํ•˜๊ฒŒ ๋œ ๋ฐฐ๊ฒฝ์„ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ์•„๋ฅดํ—จํ‹ฐ๋‚˜๋ฅผ ํ˜„์ง€ํ™” ์‚ฌ์—…์œผ๋กœ ์ „ํ™˜ํ•˜๊ธฐ ์ „์— ์–ด๋–ค ์ง€ํ‘œ๋“ค์„ ๋ชจ๋‹ˆํ„ฐ๋งํ•  ๊ณ„ํš์ด์‹ ๊ฐ€์š”? ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด 2026๋…„ ์šฐ์„ ์ˆœ์œ„์— ํฌํ•จ๋˜์–ด ์žˆ๋‚˜์š”?

๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ์‹œ์žฅ ์ ์œ ์œจ์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์•„์„ธ์•ˆ ์ง€์—ญ์˜ ์‹œ์žฅ ์ ์œ ์œจ์ด 3๋ถ„๊ธฐ์— ์–ด๋–ป๊ฒŒ ๋ณ€ํ™”ํ–ˆ๋Š”์ง€ ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ๋Œ€๋งŒ์— ๋Œ€ํ•ด์„œ๋„ ์–ธ๊ธ‰ํ•ด ์ฃผ์‹œ๋ฉด ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค. ๋‚ด๋…„์— ๋Œ€๋งŒ์—์„œ ๋งˆ์ผ€ํŒ… ์ง€์ถœ๊ณผ ํˆฌ์ž๋ฅผ ๋Š˜๋ฆด ๊ณ„ํš์ด ์žˆ์œผ์‹ ๊ฐ€์š”? ๋˜ํ•œ ํƒ€์˜ค๋ฐ”์˜ค๊ฐ€ ๊ทธ๊ณณ์—์„œ ์ธ๊ธฐ๋ฅผ ์–ป์œผ๋ฉด์„œ ํฌ๋กœ์Šค๋ณด๋”์˜ ๊ธฐ์—ฌ๋„๊ฐ€ ์ปค์ง€๊ณ  ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ์•„์„ธ์•ˆ๊ณผ ๋Œ€๋งŒ์˜ ์‹œ์žฅ ์ ์œ ์œจ์— ๋Œ€ํ•ด ๋ง์”€ํ•ด ์ฃผ์‹œ๋ฉด ๋„์›€์ด ๋  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
Chief Financial Officer: Yes. I think regarding the new market, we take a very highly selective approach on any new geographic expansions. Many of the initiatives will be very early stage testing the market in nature. The reason we look at Argentina is it's essentially an expansion of our capability that built in Brazil, leveraging on our existing cross-border infrastructure and the operational experiences we had already built in Brazil. The objective is more to capture the operational synergies across the adjacent regions and open additional channel for our sellers with minimal incremental investment. I think we will take some time to learn about the market without sort of have a heavy investment into the market at this point in time. For Chile and Colombia, we decided to wind down our cross-border operation in Chile and Colombia as part of our ongoing review of our global business priorities to ensure our resources are focused on the key business priorities in line with our long-term strategy in the region. Latin America is still an important market for us. We will continue to explore the opportunities to serve the consumers and business well there. If you look at the absolute size in Latin America, obviously, Brazil is the largest one where we have a very large presence there. Argentina, as we mentioned, and Colombia actually a relatively smaller market and also relatively more distant from Brazil. I guess that's the thinking around the first question. Regarding the market share in South Asia in quarter 3, as we shared, our growth has been above kind of the expectations we shared before. And across the region, we actually do believe that we are gaining market shares in South Asia. growing faster than the market in South Asia. For Taiwan, in particular, the cross-border to Taiwan has been, in general, a smaller part of the businesses, given the complexity for the buyer experience on cross-border side. So we are less concerned about the cross-border players selling from overseas to Taiwan as a potential impact to our businesses. Actually, if you look at the recent quarters, we grew very well in Taiwan. We grew double digit, which is faster than the overall market in Taiwan. So we are pretty confident that given we are the largest e-commerce platform with the largest assortment with the best pricing and also we have the best delivery infrastructure with much lower shipping and fulfillment costs compared to anyone in the market, we are able to defend our market share well. We are able to grow even faster in Taiwan with our infrastructure much better built than previous years.**Chief Financial Officer:** ๋„ค, ์‹ ๊ทœ ์‹œ์žฅ๊ณผ ๊ด€๋ จํ•ด์„œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์ €ํฌ๋Š” ์ƒˆ๋กœ์šด ์ง€์—ญ ํ™•์žฅ์— ์žˆ์–ด ๋งค์šฐ ์„ ๋ณ„์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งŽ์€ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋“ค์ด ์‹œ์žฅ ํ…Œ์ŠคํŠธ ์ดˆ๊ธฐ ๋‹จ๊ณ„์— ์žˆ์Šต๋‹ˆ๋‹ค. ์•„๋ฅดํ—จํ‹ฐ๋‚˜๋ฅผ ๊ฒ€ํ† ํ•˜๋Š” ์ด์œ ๋Š” ๋ณธ์งˆ์ ์œผ๋กœ ๋ธŒ๋ผ์งˆ์—์„œ ๊ตฌ์ถ•ํ•œ ์—ญ๋Ÿ‰์˜ ํ™•์žฅ์ด๋ฉฐ, ๊ธฐ์กด ํฌ๋กœ์Šค๋ณด๋” ์ธํ”„๋ผ์™€ ๋ธŒ๋ผ์งˆ์—์„œ ์ด๋ฏธ ๊ตฌ์ถ•ํ•œ ์šด์˜ ๊ฒฝํ—˜์„ ํ™œ์šฉํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ชฉํ‘œ๋Š” ์ธ์ ‘ ์ง€์—ญ ๊ฐ„ ์šด์˜ ์‹œ๋„ˆ์ง€๋ฅผ ํ™•๋ณดํ•˜๊ณ , ์ตœ์†Œํ•œ์˜ ์ถ”๊ฐ€ ํˆฌ์ž๋กœ ํŒ๋งค์ž๋“ค์—๊ฒŒ ์ถ”๊ฐ€ ์ฑ„๋„์„ ์—ด์–ด์ฃผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ˜„์‹œ์ ์—์„œ ๋Œ€๊ทœ๋ชจ ํˆฌ์ž๋ฅผ ํ•˜๊ธฐ๋ณด๋‹ค๋Š” ์‹œ์žฅ์— ๋Œ€ํ•ด ๋ฐฐ์šฐ๋Š” ์‹œ๊ฐ„์„ ๊ฐ€์งˆ ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์น ๋ ˆ์™€ ์ฝœ๋กฌ๋น„์•„์˜ ๊ฒฝ์šฐ, ์ง€์—ญ ๋‚ด ์žฅ๊ธฐ ์ „๋žต์— ๋ถ€ํ•ฉํ•˜๋Š” ํ•ต์‹ฌ ์‚ฌ์—… ์šฐ์„ ์ˆœ์œ„์— ์ž์›์„ ์ง‘์ค‘ํ•˜๊ธฐ ์œ„ํ•ด ๊ธ€๋กœ๋ฒŒ ์‚ฌ์—… ์šฐ์„ ์ˆœ์œ„๋ฅผ ์ง€์†์ ์œผ๋กœ ๊ฒ€ํ† ํ•˜๋Š” ๊ณผ์ •์—์„œ ์น ๋ ˆ์™€ ์ฝœ๋กฌ๋น„์•„์˜ ๊ตญ๊ฒฝ ๊ฐ„ ์‚ฌ์—…์„ ์ •๋ฆฌํ•˜๊ธฐ๋กœ ๊ฒฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค.

๋ผํ‹ด์•„๋ฉ”๋ฆฌ์นด๋Š” ์—ฌ์ „ํžˆ ์šฐ๋ฆฌ์—๊ฒŒ ์ค‘์š”ํ•œ ์‹œ์žฅ์ž…๋‹ˆ๋‹ค. ๊ทธ๊ณณ์˜ ์†Œ๋น„์ž์™€ ๊ธฐ์—…๋“ค์—๊ฒŒ ๋” ๋‚˜์€ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋ฅผ ๊ณ„์†ํ•ด์„œ ๋ชจ์ƒ‰ํ•ด ๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๋ผํ‹ด์•„๋ฉ”๋ฆฌ์นด์˜ ์ ˆ๋Œ€์ ์ธ ์‹œ์žฅ ๊ทœ๋ชจ๋ฅผ ๋ณด๋ฉด, ๋ธŒ๋ผ์งˆ์ด ๊ฐ€์žฅ ํฐ ์‹œ์žฅ์ด๊ณ  ์šฐ๋ฆฌ๋Š” ๊ทธ๊ณณ์—์„œ ๋งค์šฐ ํฐ ์ž…์ง€๋ฅผ ํ™•๋ณดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์„œ ์–ธ๊ธ‰ํ•œ ์•„๋ฅดํ—จํ‹ฐ๋‚˜์™€ ์ฝœ๋กฌ๋น„์•„๋Š” ์ƒ๋Œ€์ ์œผ๋กœ ์ž‘์€ ์‹œ์žฅ์ด๋ฉฐ, ๋ธŒ๋ผ์งˆ๊ณผ์˜ ๊ฑฐ๋ฆฌ๋„ ์ƒ๋Œ€์ ์œผ๋กœ ๋ฉ€๋‹ค๋Š” ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์— ๋Œ€ํ•œ ๋‹ต๋ณ€์˜ ํ•ต์‹ฌ์€ ์ด๋Ÿฌํ•œ ๊ณ ๋ ค์‚ฌํ•ญ๋“ค์ž…๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ ๋‚จ์•„์‹œ์•„ ์‹œ์žฅ ์ ์œ ์œจ๊ณผ ๊ด€๋ จํ•ด์„œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์•ž์„œ ๊ณต์œ ๋“œ๋ฆฐ ๊ฒƒ์ฒ˜๋Ÿผ ์ €ํฌ ์„ฑ์žฅ๋ฅ ์ด ์ด์ „์— ์ œ์‹œํ–ˆ๋˜ ๊ธฐ๋Œ€์น˜๋ฅผ ์ƒํšŒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์‹ค์ œ๋กœ ๋‚จ์•„์‹œ์•„ ์ „์—ญ์—์„œ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ํŒ๋‹จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‚จ์•„์‹œ์•„ ์‹œ์žฅ ์„ฑ์žฅ๋ฅ ๋ณด๋‹ค ๋” ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์ด์ฃ .

๋Œ€๋งŒ์˜ ๊ฒฝ์šฐ๋ฅผ ๊ตฌ์ฒด์ ์œผ๋กœ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ๋Œ€๋งŒ์œผ๋กœ์˜ ํฌ๋กœ์Šค๋ณด๋”(cross-border) ๊ฑฐ๋ž˜๋Š” ๊ตฌ๋งค์ž ๊ฒฝํ—˜ ์ธก๋ฉด์—์„œ์˜ ๋ณต์žก์„ฑ ๋•Œ๋ฌธ์— ์ผ๋ฐ˜์ ์œผ๋กœ ์‚ฌ์—…์—์„œ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์ด ์ž‘์€ ํŽธ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ•ด์™ธ์—์„œ ๋Œ€๋งŒ์œผ๋กœ ํŒ๋งคํ•˜๋Š” ํฌ๋กœ์Šค๋ณด๋” ์—…์ฒด๋“ค์ด ์ €ํฌ ์‚ฌ์—…์— ๋ฏธ์น  ์ž ์žฌ์  ์˜ํ–ฅ์— ๋Œ€ํ•ด์„œ๋Š” ํฌ๊ฒŒ ์šฐ๋ คํ•˜์ง€ ์•Š๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์ตœ๊ทผ ๋ถ„๊ธฐ๋“ค์„ ๋ณด์‹œ๋ฉด, ๋Œ€๋งŒ์—์„œ ๋งค์šฐ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ–ˆ๋Š”๋ฐ, ์ด๋Š” ๋Œ€๋งŒ ์ „์ฒด ์‹œ์žฅ๋ณด๋‹ค ๋น ๋ฅธ ์†๋„์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ตœ๋Œ€ ๊ทœ๋ชจ์˜ ์ด์ปค๋จธ์Šค ํ”Œ๋žซํผ์œผ๋กœ์„œ ๊ฐ€์žฅ ํ’๋ถ€ํ•œ ์ƒํ’ˆ ๊ตฌ์ƒ‰๊ณผ ์ตœ๊ณ ์˜ ๊ฐ€๊ฒฉ ๊ฒฝ์Ÿ๋ ฅ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋™์‹œ์— ์‹œ์žฅ ๋‚ด ์–ด๋А ๊ฒฝ์Ÿ์‚ฌ๋ณด๋‹ค ํ›จ์”ฌ ๋‚ฎ์€ ๋ฐฐ์†ก ๋ฐ ๋ฌผ๋ฅ˜ ๋น„์šฉ์œผ๋กœ ์ตœ๊ณ ์˜ ๋ฐฐ์†ก ์ธํ”„๋ผ๋ฅผ ๊ฐ–์ถ”๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์—, ์‹œ์žฅ ์ ์œ ์œจ์„ ์ถฉ๋ถ„ํžˆ ๋ฐฉ์–ดํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ์ด์ „๋ณด๋‹ค ํ›จ์”ฌ ๋” ์ž˜ ๊ตฌ์ถ•๋œ ์ธํ”„๋ผ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ๋Œ€๋งŒ์—์„œ ๋”์šฑ ๋น ๋ฅธ ์„ฑ์žฅ์„ ์ด์–ด๊ฐˆ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Operator: Your next question comes from Alicia Yap with Citigroup.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ์”จํ‹ฐ๊ทธ๋ฃน์˜ ์•Œ๋ฆฌ์‹œ์•„ ์– ์• ๋„๋ฆฌ์ŠคํŠธ๋‹˜๊ป˜์„œ ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Alicis a Yap: Citigroup Inc., Research Division Congrats on the solid results. Two questions. One is if you can elaborate a little bit more overall competitive landscape in Southeast Asia. So are there any countries that we are seeing more intense competition lately? And also any countries that where you see peers are growing faster than Shopee? And do you anticipate the live streaming peers to start shift more of the traffic and also the purchase frequency to the shop-based marketplace model in addition to the live streaming? If that is happening, what could be the potential threat to Shopee? And then second question is, should we assume the investment cycle this time around similar to maybe like a couple of years ago where there could be some step-up investment that are more front-end loaded with GMV growth and my share growth to follow through later, especially for, for example, like you need to ramp up your fulfillment capability in some of the markets, which will yield better results later on. So could you clarify if this time the investment cycle could be similar to what we saw last -- I mean, 2 years ago?**Alicis a Yap:** ๋™๋‚จ์•„์‹œ์•„ ์ „๋ฐ˜์˜ ๊ฒฝ์Ÿ ํ™˜๊ฒฝ์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ตœ๊ทผ ๊ฒฝ์Ÿ์ด ๋” ์น˜์—ดํ•ด์ง„ ๊ตญ๊ฐ€๊ฐ€ ์žˆ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ๊ฒฝ์Ÿ์‚ฌ๋“ค์ด Shopee๋ณด๋‹ค ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ๊ตญ๊ฐ€๊ฐ€ ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ์งˆ๋ฌธ์ด์…จ์Šต๋‹ˆ๋‹ค.

์ „๋ฐ˜์ ์œผ๋กœ ๋™๋‚จ์•„์‹œ์•„ ์‹œ์žฅ์€ ์—ฌ์ „ํžˆ ๋งค์šฐ ์—ญ๋™์ ์ด๊ณ  ๊ฒฝ์Ÿ์ด ์น˜์—ดํ•œ ํ™˜๊ฒฝ์ž…๋‹ˆ๋‹ค. ๊ตญ๊ฐ€๋ณ„๋กœ ๋ณด๋ฉด, ๊ฐ ์‹œ์žฅ๋งˆ๋‹ค ๊ณ ์œ ํ•œ ํŠน์„ฑ๊ณผ ๊ฒฝ์Ÿ ๊ฐ•๋„๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€ ์‹œ์žฅ์—์„œ๋Š” ํ˜„์ง€ ํ”Œ๋ ˆ์ด์–ด๋“ค์ด ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ๊ณ , ๋‹ค๋ฅธ ์‹œ์žฅ์—์„œ๋Š” ๊ธ€๋กœ๋ฒŒ ํ”Œ๋ ˆ์ด์–ด๋“ค ๊ฐ„์˜ ๊ฒฝ์Ÿ์ด ๋” ๋‘๋“œ๋Ÿฌ์ง‘๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋Š” ๋Œ€๋ถ€๋ถ„์˜ ํ•ต์‹ฌ ์‹œ์žฅ์—์„œ ๊ฐ•๋ ฅํ•œ ํฌ์ง€์…˜์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, GMV(์ด ๊ฑฐ๋ž˜์•ก)์™€ ์ฃผ๋ฌธ ๊ฑด์ˆ˜ ์ธก๋ฉด์—์„œ ๊ฒฌ์กฐํ•œ ์„ฑ์žฅ์„ ์ง€์†ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋ผ์ด๋ธŒ ์ปค๋จธ์Šค(live streaming) ํ”Œ๋ ˆ์ด์–ด๋“ค์ด ์‡ผํ•‘๋ชฐ ๊ธฐ๋ฐ˜ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค ๋ชจ๋ธ๋กœ ์ „ํ™˜ํ•  ๊ฐ€๋Šฅ์„ฑ์— ๋Œ€ํ•ด์„œ๋Š”, ์ด๋Š” ํฅ๋ฏธ๋กœ์šด ๊ด€์ฐฐ์ž…๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์ €ํฌ๋„ ๋ผ์ด๋ธŒ ์ปค๋จธ์Šค๋ฅผ Shopee ํ”Œ๋žซํผ ๋‚ด์—์„œ ์ค‘์š”ํ•œ ๊ธฐ๋Šฅ์œผ๋กœ ํ†ตํ•ฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ผ์ด๋ธŒ ์ŠคํŠธ๋ฆฌ๋ฐ์€ ์‚ฌ์šฉ์ž ์ฐธ์—ฌ๋„(engagement)๋ฅผ ๋†’์ด๊ณ  ์ „ํ™˜์œจ(conversion)์„ ๊ฐœ์„ ํ•˜๋Š” ๊ฐ•๋ ฅํ•œ ๋„๊ตฌ์ž…๋‹ˆ๋‹ค.

๋งŒ์•ฝ ์ˆœ์ˆ˜ ๋ผ์ด๋ธŒ ์ปค๋จธ์Šค ํ”Œ๋ ˆ์ด์–ด๋“ค์ด ์ „ํ†ต์ ์ธ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค ๋ชจ๋ธ๋กœ ํ™•์žฅํ•œ๋‹ค๋ฉด, ์ด๋Š” ๋‹จ๊ธฐ์ ์œผ๋กœ๋Š” ๊ฒฝ์Ÿ์„ ์‹ฌํ™”์‹œํ‚ฌ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋Š” ์ด๋ฏธ ํ†ตํ•ฉ๋œ ์ƒํƒœ๊ณ„๋ฅผ ๊ตฌ์ถ•ํ–ˆ๋‹ค๋Š” ์ ์—์„œ ๊ฐ•์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๋ผ์ด๋ธŒ ์ŠคํŠธ๋ฆฌ๋ฐ, ์†Œ์…œ ๊ธฐ๋Šฅ, ๊ฒŒ์ž„ํ™”(gamification), ๊ทธ๋ฆฌ๊ณ  ์ „ํ†ต์ ์ธ ์‡ผํ•‘ ๊ฒฝํ—˜์„ ๋ชจ๋‘ ํ•˜๋‚˜์˜ ํ”Œ๋žซํผ์—์„œ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋ฌผ๋ฅ˜ ์ธํ”„๋ผ, ํŒ๋งค์ž ๊ธฐ๋ฐ˜, ๊ทธ๋ฆฌ๊ณ  ์‚ฌ์šฉ์ž ์‹ ๋ขฐ๋„ ์ธก๋ฉด์—์„œ ์ƒ๋‹นํ•œ ์„ ๋ฐœ ์ฃผ์ž ์ด์ ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ฒฐ๊ตญ ์ด์ปค๋จธ์Šค๋Š” ๋‹จ์ˆœํžˆ ํ•˜๋‚˜์˜ ๊ธฐ๋Šฅ์ด๋‚˜ ํŠธ๋ Œ๋“œ์— ๊ด€ํ•œ ๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ์ข…ํ•ฉ์ ์ธ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜, ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ๋ฌผ๋ฅ˜, ๊ทธ๋ฆฌ๊ณ  ๋‹ค์–‘ํ•œ ์ƒํ’ˆ ์„ ํƒ๊ถŒ์„ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด ๋ชจ๋“  ์˜์—ญ์—์„œ ์ง€์†์ ์œผ๋กœ ํˆฌ์žํ•˜๊ณ  ๊ฐœ์„ ํ•ด ๋‚˜๊ฐ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€, ์ด๋ฒˆ ํˆฌ์ž ์‚ฌ์ดํด์ด ํ•œ 2๋…„ ์ „๊ณผ ๋น„์Šทํ•  ๊ฒƒ์œผ๋กœ ๋ด์•ผ ํ• ๊นŒ์š”? ๋‹น์‹œ์—๋Š” ์ดˆ๋ฐ˜์— ํˆฌ์ž๊ฐ€ ์ง‘์ค‘๋˜๊ณ , GMV ์„ฑ์žฅ๊ณผ ์‹œ์žฅ ์ ์œ ์œจ ์ฆ๊ฐ€๋Š” ๋‚˜์ค‘์— ๋”ฐ๋ผ์˜ค๋Š” ๋ฐฉ์‹์ด์—ˆ๋Š”๋ฐ์š”. ์˜ˆ๋ฅผ ๋“ค์–ด ์ผ๋ถ€ ์‹œ์žฅ์—์„œ ํ’€ํ•„๋จผํŠธ ์—ญ๋Ÿ‰์„ ํ™•๋Œ€ํ•ด์•ผ ํ•˜๊ณ , ๊ทธ ๊ฒฐ๊ณผ๋Š” ๋‚˜์ค‘์— ๋‚˜ํƒ€๋‚˜๋Š” ๊ฒฝ์šฐ ๋ง์ž…๋‹ˆ๋‹ค. ์ด๋ฒˆ ํˆฌ์ž ์‚ฌ์ดํด๋„ 2๋…„ ์ „์— ๋ดค๋˜ ๊ฒƒ๊ณผ ์œ ์‚ฌํ•œ ํŒจํ„ด์ด ๋ ์ง€ ์„ค๋ช…ํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?
Chief Financial Officer: On the competitive landscape, what we see is relatively stable competitive landscape. I think as you can probably observe as well from your own sources, we didn't see any particular market different from another. I think it has been a general trend across the South Asia market in terms of the intensities or the behavior of the competitors. Regarding whether the live stream peers focus more on shelf-based model, I think it's not something new. I think it's something we try to do for quite a long time. It's -- as you probably see from China as well, et cetera. But we do see that the nature of the platform is different. I think the percentage of share of commerce, it's relatively consistent, let's say, from what we observed. Also, if there are much more traffic pushing towards that, there is a potential of impacting how the overall app behavior and the user retention as well. But anyway, I think that's kind of a similar behavior you will see in China and South Asia. We wouldn't see that a new thing impacting the competitive [ landscape ] in a meaningful way. On the investment cycles, I think the short answer is probably not. It's probably quite different from what you see 2 years ago in terms of the investment into the content ecosystem, if you remember that. I think what we are doing now is more as a continuous investment to our business to strengthen our competitive mode pretty aligned with what we shared continuously every quarter. We would like to invest into our infrastructure to have better logistics. And now we are extending logistics fulfillment network as well. It's actually in a way, it's not completely new. It's a capability we have been trying to build for a period of time. And now we felt it's a good time to scale it even more. But as I shared just now, it's less CapEx-intensive businesses, as you probably imagine. And also, as we grow the businesses, it will help our growth as well because this will help us to lower down the overall cost to serve as an ecosystem and also reduce the delivery times to the user, so help us to penetrate the user more. And many of this contribute to our growth faster than we expected earlier the year as well. If you take a look at the VIP programs, yes, it's a little bit sort of investment in the early days, but we also see that with the investment, we -- the users are willing to spend more with the platform as well. I think Forrest shared that the users purchased 40% more than before they joined the VIP program. So in a way, it's less big front-load investment than the return come later. I think this time, you will see it's more ongoing investment program to strengthen our competitive mode, as I shared earlier. And this will impact on the general growth as we invest.**Chief Financial Officer:** ๊ฒฝ์Ÿ ํ™˜๊ฒฝ๊ณผ ๊ด€๋ จํ•ด์„œ๋Š” ๋น„๊ต์  ์•ˆ์ •์ ์ธ ์ƒํ™ฉ์ด ์ง€์†๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„๋„ ์ž์ฒด ์ •๋ณด์›์„ ํ†ตํ•ด ํ™•์ธํ•˜์…จ๊ฒ ์ง€๋งŒ, ํŠน์ • ์‹œ์žฅ์—์„œ ๋‹ค๋ฅธ ์–‘์ƒ์„ ๋ณด์ด๋Š” ๊ฒฝ์šฐ๋Š” ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฒฝ์Ÿ์‚ฌ๋“ค์˜ ๊ฐ•๋„๋‚˜ ํ–‰ํƒœ ์ธก๋ฉด์—์„œ ๋™๋‚จ์•„์‹œ์•„ ์‹œ์žฅ ์ „๋ฐ˜์— ๊ฑธ์ณ ์ผ๋ฐ˜์ ์ธ ์ถ”์„ธ๊ฐ€ ๋‚˜ํƒ€๋‚˜๊ณ  ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค.

๋ผ์ด๋ธŒ ์ŠคํŠธ๋ฆฌ๋ฐ ๊ฒฝ์Ÿ์‚ฌ๋“ค์ด ์„ ๋ฐ˜ํ˜• ๋ชจ๋ธ(shelf-based model)์— ๋” ์ง‘์ค‘ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์งˆ๋ฌธ์ธ๋ฐ, ์ด๋Š” ์ƒˆ๋กœ์šด ํ˜„์ƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์ด๋“ค์ด ๊ฝค ์˜ค๋žซ๋™์•ˆ ์‹œ๋„ํ•ด์˜จ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ค‘๊ตญ ์‹œ์žฅ ๋“ฑ์—์„œ๋„ ๋ณด์…จ๊ฒ ์ง€๋งŒ ๋ง์ด์ฃ . ๋‹ค๋งŒ ํ”Œ๋žซํผ์˜ ํŠน์„ฑ ์ž์ฒด๊ฐ€ ๋‹ค๋ฅด๋‹ค๋Š” ์ ์„ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ปค๋จธ์Šค ๋น„์ค‘ ์ธก๋ฉด์—์„œ ๋ณด๋ฉด, ์ €ํฌ๊ฐ€ ๊ด€์ฐฐํ•œ ๋ฐ”๋กœ๋Š” ์ƒ๋Œ€์ ์œผ๋กœ ์ผ๊ด€๋œ ์ˆ˜์ค€์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๊ทธ์ชฝ์œผ๋กœ ํ›จ์”ฌ ๋” ๋งŽ์€ ํŠธ๋ž˜ํ”ฝ์ด ๋ชฐ๋ฆด ๊ฒฝ์šฐ, ์ „๋ฐ˜์ ์ธ ์•ฑ ํ–‰๋™๊ณผ ์‚ฌ์šฉ์ž ์œ ์ง€์œจ์—๋„ ์˜ํ–ฅ์„ ๋ฏธ์น  ๊ฐ€๋Šฅ์„ฑ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์–ด์จŒ๋“  ์ด๋Š” ์ค‘๊ตญ๊ณผ ๋™๋‚จ์•„์‹œ์•„์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋Š” ๊ฒƒ๊ณผ ์œ ์‚ฌํ•œ ํ–‰๋™ ํŒจํ„ด์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ฒฝ์Ÿ ๊ตฌ๋„์— ์˜๋ฏธ ์žˆ๋Š” ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ์ƒˆ๋กœ์šด ์š”์ธ์œผ๋กœ๋Š” ๋ณด์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

ํˆฌ์ž ์‚ฌ์ดํด์— ๋Œ€ํ•ด์„œ๋Š”, ๊ฐ„๋‹จํžˆ ๋ง์”€๋“œ๋ฆฌ๋ฉด ์•„๋งˆ๋„ ์•„๋‹ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ธฐ์–ตํ•˜์‹œ๊ฒ ์ง€๋งŒ 2๋…„ ์ „ ์ฝ˜ํ…์ธ  ์ƒํƒœ๊ณ„์— ๋Œ€ํ•œ ํˆฌ์ž์™€๋Š” ์ƒ๋‹นํžˆ ๋‹ค๋ฆ…๋‹ˆ๋‹ค. ํ˜„์žฌ ์šฐ๋ฆฌ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์€ ๋งค ๋ถ„๊ธฐ ์ง€์†์ ์œผ๋กœ ๊ณต์œ ํ•ด์˜จ ๋‚ด์šฉ๊ณผ ์ผ์น˜ํ•˜๋Š”, ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ๊ฐ•ํ™”ํ•˜๊ธฐ ์œ„ํ•œ ์‚ฌ์—…์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ํˆฌ์ž์ž…๋‹ˆ๋‹ค. ๋” ๋‚˜์€ ๋ฌผ๋ฅ˜๋ฅผ ์œ„ํ•ด ์ธํ”„๋ผ์— ํˆฌ์žํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง€๊ธˆ์€ ๋ฌผ๋ฅ˜ ํ’€ํ•„๋จผํŠธ ๋„คํŠธ์›Œํฌ๋„ ํ™•์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ์‹ค ์–ด๋–ค ๋ฉด์—์„œ๋Š” ์™„์ „ํžˆ ์ƒˆ๋กœ์šด ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค. ์ด๋ฏธ ํ•œ๋™์•ˆ ๊ตฌ์ถ•ํ•˜๋ ค๊ณ  ๋…ธ๋ ฅํ•ด์˜จ ์—ญ๋Ÿ‰์ด์ฃ . ์ด์ œ ๋”์šฑ ํ™•๋Œ€ํ•  ์ข‹์€ ์‹œ๊ธฐ๋ผ๊ณ  ํŒ๋‹จํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ฐฉ๊ธˆ ๋ง์”€๋“œ๋ ธ๋“ฏ์ด, ์—ฌ๋Ÿฌ๋ถ„์ด ์˜ˆ์ƒํ•˜์‹œ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ์ž๋ณธ์ง‘์•ฝ์ ์ด์ง€ ์•Š์€ ์‚ฌ์—…์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์‚ฌ์—…์„ ์„ฑ์žฅ์‹œํ‚ค๋ฉด์„œ ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ์—๋„ ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ƒํƒœ๊ณ„ ์ „์ฒด์˜ ์„œ๋น„์Šค ๋น„์šฉ์„ ๋‚ฎ์ถ”๊ณ  ์‚ฌ์šฉ์ž์—๊ฒŒ ๋ฐฐ์†ก ์‹œ๊ฐ„์„ ๋‹จ์ถ•์‹œ์ผœ ์‚ฌ์šฉ์ž ์นจํˆฌ์œจ์„ ๋†’์ด๋Š” ๋ฐ ๋„์›€์ด ๋˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋งŽ์€ ๋ถ€๋ถ„๋“ค์ด ์—ฐ์ดˆ ์˜ˆ์ƒ๋ณด๋‹ค ๋น ๋ฅด๊ฒŒ ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ์— ๊ธฐ์—ฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. VIP ํ”„๋กœ๊ทธ๋žจ์„ ๋ณด์‹œ๋ฉด, ์ดˆ๊ธฐ์—๋Š” ๋‹ค์†Œ ํˆฌ์ž๊ฐ€ ํ•„์š”ํ•œ ๊ฒƒ์ด ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค๋งŒ, ์ด๋Ÿฌํ•œ ํˆฌ์ž๋ฅผ ํ†ตํ•ด ์‚ฌ์šฉ์ž๋“ค์ด ํ”Œ๋žซํผ์—์„œ ๋” ๋งŽ์€ ์ง€์ถœ์„ ํ•˜๋Š” ๊ฒƒ์„ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Forrest๊ฐ€ ๋ง์”€๋“œ๋ฆฐ ๊ฒƒ์ฒ˜๋Ÿผ, ์‚ฌ์šฉ์ž๋“ค์ด VIP ํ”„๋กœ๊ทธ๋žจ ๊ฐ€์ž… ์ „๋ณด๋‹ค 40% ๋” ๋งŽ์ด ๊ตฌ๋งคํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์–ด๋–ค ๋ฉด์—์„œ๋Š” ์„ ํ–‰ ํˆฌ์ž ๊ทœ๋ชจ๊ฐ€ ํฌ์ง€ ์•Š์œผ๋ฉด์„œ๋„ ์ดํ›„ ์ˆ˜์ต์ด ๋ฐœ์ƒํ•˜๋Š” ๊ตฌ์กฐ์ž…๋‹ˆ๋‹ค. ์ด๋ฒˆ์—๋Š” ์•ž์„œ ๋ง์”€๋“œ๋ฆฐ ๊ฒƒ์ฒ˜๋Ÿผ ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ๊ฐ•ํ™”ํ•˜๊ธฐ ์œ„ํ•œ ์ง€์†์ ์ธ ํˆฌ์ž ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ๋ณด์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ํˆฌ์žํ•˜๋Š” ๋งŒํผ ์ „๋ฐ˜์ ์ธ ์„ฑ์žฅ์— ์˜ํ–ฅ์„ ๋ฏธ์น  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Operator: Your next question comes from Piyush Choudhary with HSBC.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ HSBC์˜ Piyush Choudhary๋‹˜๊ป˜์„œ ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Piyush Choudhary: HSBC Global Investment Research Congratulations for a great set of numbers. Two questions. Firstly, for Shopee Logistics, what percentage of orders are now fulfilled by SPX within Asia and Brazil? How has it changed over the last 1 year or so? How much of increase in your cost of services is driven by this logistics investment and the outlook for this cost item? That is first. Secondly, on Garena, can you share the outlook for Free Fire for 2026 after successful 2025? Any planned IP collaborations, any new game launches?**Piyush Choudhary:** ํ›Œ๋ฅญํ•œ ์‹ค์  ๋ฐœํ‘œ ์ถ•ํ•˜๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๋‘ ๊ฐ€์ง€ ์งˆ๋ฌธ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, Shopee ๋ฌผ๋ฅ˜ ๊ด€๋ จํ•ด์„œ ํ˜„์žฌ ์•„์‹œ์•„์™€ ๋ธŒ๋ผ์งˆ์—์„œ SPX๊ฐ€ ์ฒ˜๋ฆฌํ•˜๋Š” ์ฃผ๋ฌธ ๋น„์ค‘์ด ์–ด๋А ์ •๋„์ธ๊ฐ€์š”? ์ง€๋‚œ 1๋…„๊ฐ„ ์–ด๋–ป๊ฒŒ ๋ณ€ํ™”ํ–ˆ๋Š”์ง€์š”? ๊ทธ๋ฆฌ๊ณ  ์„œ๋น„์Šค ์›๊ฐ€ ์ฆ๊ฐ€๋ถ„ ์ค‘ ๋ฌผ๋ฅ˜ ํˆฌ์ž๊ฐ€ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์€ ์–ผ๋งˆ๋‚˜ ๋˜๋ฉฐ, ์ด ๋น„์šฉ ํ•ญ๋ชฉ์— ๋Œ€ํ•œ ์ „๋ง์€ ์–ด๋– ์‹ ๊ฐ€์š”? ์ด๊ฒƒ์ด ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋‘˜์งธ, Garena ๊ด€๋ จํ•ด์„œ 2025๋…„ ์„ฑ๊ณต์ ์ธ ํ•œ ํ•ด๋ฅผ ๋ณด๋‚ธ ํ›„ 2026๋…„ Free Fire ์ „๋ง์„ ๊ณต์œ ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๊ณ„ํš ์ค‘์ธ IP ํ˜‘์—…์ด๋‚˜ ์‹ ๊ทœ ๊ฒŒ์ž„ ์ถœ์‹œ ๊ณ„ํš์ด ์žˆ์œผ์‹ ์ง€์š”?
Chief Financial Officer: On the SPX, I do believe we shared before, more than half of our orders delivered through our SPX and the percentage has been increasing, let's say, overall over the last year as we scale our network. On our cost per order, it has been continuously improving year-to-year. I think that's part of that contribute to our growth as well because this lower down the cost buyer have to pay to receive the orders. But on top of that, I also want to highlight not only we try to -- not only reduce the cost of our SPX delivery cost, but we also increased the speed for our SPX cost. For mentioned that in Brazil, we reduced the buy waiting time by 2 days, if you look at the year-to-year. In Asia, we also reduced the delivery time quite meaningfully year-to-year and quarter-to-quarter as well by both introducing the faster shipping channel. If you look at many countries, we have the instant delivery now. We also have same-day deliveries, but also reducing the normal delivery channels speed. I think this all helped to contribute to our growth as you see.**Chief Financial Officer:** SPX ๊ด€๋ จํ•ด์„œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์ด์ „์—๋„ ๊ณต์œ ๋“œ๋ฆฐ ๋ฐ” ์žˆ์ง€๋งŒ ์ „์ฒด ์ฃผ๋ฌธ์˜ ์ ˆ๋ฐ˜ ์ด์ƒ์ด SPX๋ฅผ ํ†ตํ•ด ๋ฐฐ์†ก๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋„คํŠธ์›Œํฌ ๊ทœ๋ชจ๋ฅผ ํ™•๋Œ€ํ•˜๋ฉด์„œ ์ง€๋‚œ 1๋…„๊ฐ„ ๊ทธ ๋น„์ค‘์ด ๊ณ„์† ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฃผ๋ฌธ๋‹น ๋น„์šฉ์€ ์ „๋…„ ๋Œ€๋น„ ์ง€์†์ ์œผ๋กœ ๊ฐœ์„ ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ตฌ๋งค์ž๊ฐ€ ์ฃผ๋ฌธ์„ ๋ฐ›๊ธฐ ์œ„ํ•ด ์ง€๋ถˆํ•ด์•ผ ํ•˜๋Š” ๋น„์šฉ์„ ๋‚ฎ์ถฐ์ฃผ๊ธฐ ๋•Œ๋ฌธ์— ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ์— ๊ธฐ์—ฌํ•˜๋Š” ๋ถ€๋ถ„์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

๊ทธ๋Ÿฐ๋ฐ ์—ฌ๊ธฐ์„œ ํ•œ ๊ฐ€์ง€ ๋” ๊ฐ•์กฐํ•˜๊ณ  ์‹ถ์€ ์ ์€, ์šฐ๋ฆฌ๊ฐ€ ๋‹จ์ˆœํžˆ SPX ๋ฐฐ์†ก ๋น„์šฉ๋งŒ ์ ˆ๊ฐํ•˜๋ ค๊ณ  ๋…ธ๋ ฅํ•œ ๊ฒƒ์ด ์•„๋‹ˆ๋ผ SPX์˜ ๋ฐฐ์†ก ์†๋„๋„ ํ•จ๊ป˜ ๊ฐœ์„ ํ–ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ธŒ๋ผ์งˆ์˜ ๊ฒฝ์šฐ๋ฅผ ์˜ˆ๋กœ ๋“ค๋ฉด, ์ „๋…„ ๋Œ€๋น„ ๊ตฌ๋งค์ž์˜ ๋Œ€๊ธฐ ์‹œ๊ฐ„์„ 2์ผ์ด๋‚˜ ๋‹จ์ถ•์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.

์•„์‹œ์•„์—์„œ๋„ ๋ฐฐ์†ก ์‹œ๊ฐ„์„ ์ „๋…„ ๋Œ€๋น„, ์ „๋ถ„๊ธฐ ๋Œ€๋น„ ์ƒ๋‹นํžˆ ๋‹จ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋” ๋น ๋ฅธ ๋ฐฐ์†ก ์ฑ„๋„์„ ๋„์ž…ํ–ˆ๊ณ ์š”. ๋งŽ์€ ๊ตญ๊ฐ€์—์„œ ๋ณด์‹œ๋ฉด ์ด์ œ ์ฆ‰์‹œ ๋ฐฐ์†ก ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹น์ผ ๋ฐฐ์†ก๋„ ์žˆ๊ณ ์š”. ์ผ๋ฐ˜ ๋ฐฐ์†ก ์ฑ„๋„์˜ ์†๋„๋„ ๊ฐœ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์ด ๋ณด์‹œ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ์— ๊ธฐ์—ฌํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

Forrest Li: Founder, Chairman & CEO For the Garena outlook and well, we are very excited to observe the momentum. I think this is extremely valuable like since the turnaround like 2 years after the post-COVID headwind. And in 2024, we have a very, very high growth, and that is the strong momentum continuing into [ 2025 ]. Actually, the growth is even accelerated this year compared to last year. So the momentum is still very, very strong. So we remain very optimistic and positive like for the [ 2026 ], we believe the user base will continue to grow. The content that the offerings will be more like the experience, the user experience will be more immersive. And I think like specifically this year, through a very, very successful IP collaborations and I think Garena, as an organization, we unlocked a very important capability. So how to continually work with the global IPs and deliver the best content, very unique experience to our large user base, right? Whatever we put on the platform, put into the game like on a single day, more than 100 million gamers from all over the world are going to be able to experience that. It's a very, very such very, very powerful distribution platform, distribution channels. So we'll continue to work with more IPs. But of course, we'll be also very, very selective as well. And we're also quite excited to kind of see what like the AI can do in terms of the boosting both the creative side, production side and also the user experience side. We think that is a potential boost for the future growth as well. At this moment, we are in the process of like for the detailed planning of next year. I think probably we'll have a better sense we're ready to share to the market what will be the specific outlook we see for Garena in 2026 next quarter. We always have some new games in our pipeline. We have a very, very strong and dedicated experienced developers to specifically focus on the new games, and we have several games already in the pipeline or like in some markets already live in the trial period, we are learning experiences. And at this moment, I think it's a bit premature to project what is the impact. I think considering the size of the scale of Free Fire in terms of the user base and revenue and profit, I don't think like at this moment, like even if we have any new games at early stage will make significant impact in terms of the user numbers and the revenue and the financial side. But we're going to continually to put a lot of effort. And I think through the new games development, we also learn about the different genres, and we also learned the difference about some new markets we haven't been to. I think this remains as a very, very good opportunity for future growth. So when we have like we feel it's the right time to share, so we'll also keep all our shareholders and investors informed.**Forrest Li:** Garena์˜ ์ „๋ง์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ํ˜„์žฌ ๋ชจ๋ฉ˜ํ…€์„ ๋ณด๋ฉด์„œ ๋งค์šฐ ๊ณ ๋ฌด์ ์ž…๋‹ˆ๋‹ค. ์ฝ”๋กœ๋‚˜ ์ดํ›„ ์—ญํ’์„ ๊ฒช๊ณ  2๋…„ ๋งŒ์— ํ„ด์–ด๋ผ์šด๋“œ๋ฅผ ์ด๋ฃฌ ์ดํ›„๋กœ ์ด๊ฒƒ์€ ์ •๋ง ๊ฐ€์น˜ ์žˆ๋Š” ์„ฑ๊ณผ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. 2024๋…„์—๋Š” ๋งค์šฐ ๋†’์€ ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ–ˆ๊ณ , ์ด๋Ÿฌํ•œ ๊ฐ•๋ ฅํ•œ ๋ชจ๋ฉ˜ํ…€์ด 2025๋…„๊นŒ์ง€ ์ด์–ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์˜ฌํ•ด ์„ฑ์žฅ์„ธ๋Š” ์ž‘๋…„ ๋Œ€๋น„ ๋”์šฑ ๊ฐ€์†ํ™”๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ชจ๋ฉ˜ํ…€์ด ์—ฌ์ „ํžˆ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ 2026๋…„์— ๋Œ€ํ•ด์„œ๋„ ๋งค์šฐ ๋‚™๊ด€์ ์ด๊ณ  ๊ธ์ •์ ์ธ ์ „๋ง์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์‚ฌ์šฉ์ž ๊ธฐ๋ฐ˜์ด ์ง€์†์ ์œผ๋กœ ์„ฑ์žฅํ•  ๊ฒƒ์œผ๋กœ ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฝ˜ํ…์ธ  ์ œ๊ณต ์ธก๋ฉด์—์„œ๋„ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์ด ๋”์šฑ ๋ชฐ์ž…๊ฐ ์žˆ๊ฒŒ ๊ฐœ์„ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํŠนํžˆ ์˜ฌํ•ด๋Š” ๋งค์šฐ ์„ฑ๊ณต์ ์ธ IP ํ˜‘์—…์„ ํ†ตํ•ด ๊ฐ€๋ ˆ๋‚˜๊ฐ€ ์กฐ์ง์œผ๋กœ์„œ ์•„์ฃผ ์ค‘์š”ํ•œ ์—ญ๋Ÿ‰์„ ํ™•๋ณดํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ธ€๋กœ๋ฒŒ IP๋“ค๊ณผ ์ง€์†์ ์œผ๋กœ ํ˜‘๋ ฅํ•˜๋ฉด์„œ ์šฐ๋ฆฌ์˜ ๋Œ€๊ทœ๋ชจ ์œ ์ € ๋ฒ ์ด์Šค์—๊ฒŒ ์ตœ๊ณ ์˜ ์ฝ˜ํ…์ธ ์™€ ๋งค์šฐ ๋…ํŠนํ•œ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ํ„ฐ๋“ํ•œ ๊ฒƒ์ด์ฃ . ์šฐ๋ฆฌ๊ฐ€ ํ”Œ๋žซํผ์— ์˜ฌ๋ฆฌ๋Š” ๊ฒƒ, ๊ฒŒ์ž„์— ๋„ฃ๋Š” ๊ฒƒ์€ ๋‹จ ํ•˜๋ฃจ ๋งŒ์— ์ „ ์„ธ๊ณ„ 1์–ต ๋ช… ์ด์ƒ์˜ ๊ฒŒ์ด๋จธ๋“ค์ด ๊ฒฝํ—˜ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์ •๋ง ๊ฐ•๋ ฅํ•œ ์œ ํ†ต ํ”Œ๋žซํผ์ด์ž ์œ ํ†ต ์ฑ„๋„์ธ ์…ˆ์ž…๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋„ ๋” ๋งŽ์€ IP๋“ค๊ณผ ํ˜‘๋ ฅํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์„ ๋ณ„ ๊ณผ์ •์€ ๋งค์šฐ ์‹ ์ค‘ํ•˜๊ฒŒ ์ง„ํ–‰ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ AI๊ฐ€ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ์ธก๋ฉด๊ณผ ์ œ์ž‘ ์ธก๋ฉด, ๊ทธ๋ฆฌ๊ณ  ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ์ธก๋ฉด ๋ชจ๋‘์—์„œ ์–ด๋–ค ์—ญํ• ์„ ํ•  ์ˆ˜ ์žˆ์„์ง€ ๋งค์šฐ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํ–ฅํ›„ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•  ์ˆ˜ ์žˆ๋Š” ์ž ์žฌ๋ ฅ์ด ์žˆ๋‹ค๊ณ  ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๋‚ด๋…„๋„ ์„ธ๋ถ€ ๊ณ„ํš์„ ์ˆ˜๋ฆฝํ•˜๋Š” ๊ณผ์ •์— ์žˆ์Šต๋‹ˆ๋‹ค. ์•„๋งˆ๋„ ๋‹ค์Œ ๋ถ„๊ธฐ์—๋Š” 2026๋…„ Garena์— ๋Œ€ํ•œ ๊ตฌ์ฒด์ ์ธ ์ „๋ง์„ ์‹œ์žฅ๊ณผ ๊ณต์œ ํ•  ์ค€๋น„๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ํ•ญ์ƒ ํŒŒ์ดํ”„๋ผ์ธ์— ์‹ ๊ทœ ๊ฒŒ์ž„๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ ๊ทœ ๊ฒŒ์ž„ ๊ฐœ๋ฐœ์—๋งŒ ์ง‘์ค‘ํ•˜๋Š” ๋งค์šฐ ๊ฐ•๋ ฅํ•˜๊ณ  ํ—Œ์‹ ์ ์ด๋ฉฐ ๊ฒฝํ—˜์ด ํ’๋ถ€ํ•œ ๊ฐœ๋ฐœ์ž๋“ค์ด ์žˆ์œผ๋ฉฐ, ์ด๋ฏธ ํŒŒ์ดํ”„๋ผ์ธ์— ์—ฌ๋Ÿฌ ๊ฒŒ์ž„๋“ค์ด ์žˆ๊ฑฐ๋‚˜ ์ผ๋ถ€ ์‹œ์žฅ์—์„œ๋Š” ์‹œ๋ฒ” ์šด์˜ ๊ธฐ๊ฐ„ ๋™์•ˆ ์‹ค์ œ๋กœ ์„œ๋น„์Šค๋˜๋ฉด์„œ ๊ฒฝํ—˜์„ ์ถ•์ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„ ์‹œ์ ์—์„œ ๊ทธ ์˜ํ–ฅ์„ ์˜ˆ์ธกํ•˜๊ธฐ๋Š” ๋‹ค์†Œ ์ด๋ฅด๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ํ”„๋ฆฌ ํŒŒ์ด์–ด(Free Fire)์˜ ์‚ฌ์šฉ์ž ๊ธฐ๋ฐ˜๊ณผ ๋งค์ถœ, ์ˆ˜์ต ๊ทœ๋ชจ๋ฅผ ๊ณ ๋ คํ–ˆ์„ ๋•Œ, ์ดˆ๊ธฐ ๋‹จ๊ณ„์˜ ์‹ ๊ทœ ๊ฒŒ์ž„๋“ค์ด ์‚ฌ์šฉ์ž ์ˆ˜๋‚˜ ๋งค์ถœ, ์žฌ๋ฌด์  ์ธก๋ฉด์—์„œ ๋‹น์žฅ ํฐ ์˜ํ–ฅ์„ ๋ฏธ์น˜์ง€๋Š” ์•Š์„ ๊ฒƒ์œผ๋กœ ๋ด…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋Š” ๊ณ„์†ํ•ด์„œ ๋งŽ์€ ๋…ธ๋ ฅ์„ ๊ธฐ์šธ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์‹ ๊ทœ ๊ฒŒ์ž„ ๊ฐœ๋ฐœ์„ ํ†ตํ•ด ๋‹ค์–‘ํ•œ ์žฅ๋ฅด์— ๋Œ€ํ•ด ๋ฐฐ์šฐ๊ณ  ์žˆ์œผ๋ฉฐ, ์•„์ง ์ง„์ถœํ•˜์ง€ ์•Š์€ ์ƒˆ๋กœ์šด ์‹œ์žฅ๋“ค์— ๋Œ€ํ•ด์„œ๋„ ์ดํ•ด๋ฅผ ๋„“ํ˜€๊ฐ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํ–ฅํ›„ ์„ฑ์žฅ์„ ์œ„ํ•œ ๋งค์šฐ ์ข‹์€ ๊ธฐํšŒ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ ์ ˆํ•œ ์‹œ๊ธฐ๊ฐ€ ๋˜๋ฉด ์ฃผ์ฃผ ๋ฐ ํˆฌ์ž์ž ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์ง€์†์ ์œผ๋กœ ์ •๋ณด๋ฅผ ๊ณต์œ ํ•ด ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
Operator: Your next question comes from Jiong Shao with Barclays.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ฐ”ํด๋ ˆ์ด์ฆˆ์˜ Jiong Shao๋‹˜๊ป˜์„œ ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Jiong Shao: Barclays Bank PLC, Research Division My first question is on the VIP membership. I'm trying to get a better understanding of that program. That's clearly a great thing to do longer term. I suspect in the near term, I was wondering what's the unit economics look like for the members? And what do you think the eventual VIP member penetration should be in the region? So the reason I obviously ask that is because your gross margins for e-commerce came down a bit quarter-over-quarter. So I suspect it's kind of negative initially. And is that a time frame to kind of reach breakeven for the members? Second question is about AI. I think Forrest recently did some media interviews talking about AI may power the company to be one of the first trillion dollar company in the region. I was hoping you can talk about what are some of the things potentially you may do or you won't do because some investors are worried about some massive AI CapEx that may be affiliated associated with any kind of new venture.**Jiong Shao:** VIP ๋ฉค๋ฒ„์‹ญ์— ๋Œ€ํ•œ ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด ํ”„๋กœ๊ทธ๋žจ์„ ์ข€ ๋” ์ž˜ ์ดํ•ดํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์žฅ๊ธฐ์ ์œผ๋กœ๋Š” ๋ถ„๋ช…ํžˆ ํ›Œ๋ฅญํ•œ ์ „๋žต์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๋‹จ๊ธฐ์ ์œผ๋กœ๋Š”, ํšŒ์›๋‹น ๋‹จ์œ„ ๊ฒฝ์ œ์„ฑ(unit economics)์ด ์–ด๋–ป๊ฒŒ ๋˜๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ•ด๋‹น ์ง€์—ญ์—์„œ ๊ถ๊ทน์ ์œผ๋กœ VIP ํšŒ์› ์นจํˆฌ์œจ์ด ์–ด๋А ์ •๋„๊ฐ€ ๋˜์–ด์•ผ ํ•œ๋‹ค๊ณ  ๋ณด์‹œ๋Š”์ง€์š”? ์ด๋ ‡๊ฒŒ ์—ฌ์ญค๋ณด๋Š” ์ด์œ ๋Š” ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋ถ€๋ฌธ์˜ ๋งค์ถœ์ด์ด์ต๋ฅ ์ด ์ „๋ถ„๊ธฐ ๋Œ€๋น„ ์†Œํญ ํ•˜๋ฝํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ดˆ๊ธฐ์—๋Š” ๋งˆ์ด๋„ˆ์Šค์ผ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋Š”๋ฐ, ํšŒ์›๋‹น ์†์ต๋ถ„๊ธฐ์ ์— ๋„๋‹ฌํ•˜๋Š” ์‹œ๊ฐ„์€ ์–ด๋А ์ •๋„๋กœ ๋ณด์‹œ๋Š”์ง€์š”?

๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ AI์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ตœ๊ทผ Forrest๊ฐ€ ์ผ๋ถ€ ์–ธ๋ก  ์ธํ„ฐ๋ทฐ์—์„œ AI๊ฐ€ ํšŒ์‚ฌ๋ฅผ ์ด ์ง€์—ญ ์ตœ์ดˆ์˜ ์‹œ๊ฐ€์ด์•ก 1์กฐ ๋‹ฌ๋Ÿฌ ๊ธฐ์—…์œผ๋กœ ๋งŒ๋“œ๋Š” ์›๋™๋ ฅ์ด ๋  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ง์”€ํ•˜์‹  ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. AI ๊ด€๋ จ ์ƒˆ๋กœ์šด ์‚ฌ์—…๊ณผ ์—ฐ๊ด€๋  ์ˆ˜ ์žˆ๋Š” ๋Œ€๊ทœ๋ชจ ์ž๋ณธ์ง€์ถœ์— ๋Œ€ํ•ด ์ผ๋ถ€ ํˆฌ์ž์ž๋“ค์ด ์šฐ๋ คํ•˜๊ณ  ์žˆ๋Š”๋ฐ, ์ด์™€ ๊ด€๋ จํ•ด์„œ ์ž ์žฌ์ ์œผ๋กœ ์–ด๋–ค ์กฐ์น˜๋ฅผ ์ทจํ•˜์‹ค ๊ณ„ํš์ธ์ง€, ํ˜น์€ ์–ด๋–ค ๊ฒƒ๋“ค์€ ํ•˜์ง€ ์•Š์œผ์‹ค ๊ฒƒ์ธ์ง€ ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”?
Chief Financial Officer: On the VIP program, we are still in a very early stage of rolling out the program. As you probably can see, it's only a few months. But we see a very good growth on the users sign up. If you look at sort of quarter-to-quarter, we see a 75% growth on the members. In terms of the GMV penetration, we are still in the early stage, we're still in the teens, and we believe this can be a lot higher, probably similar to the percentage you observe in other part of the world in terms of the penetration. I think the important thing for us to look at the unit economics is that the -- we would like to make sure the VIP members not only receive better benefit from the platform because they are paid members and they are the important core users. We also want to make sure that we work with our partners to bring the benefit to them as well. If you look at Indonesia [ with ] videos in Vietnam, we work with FTP Play. We also work with ChatGPT as well, offer a free program to the VIP members. I think all those will help us to have a good unit economics for this program. But you are right, in the early days, it does require some sort of investment to bring the user over. One thing that we monitor very closely is the retention rate. We would like to make sure that the user we bring to the program has good retention. And in our early market, we see the retention improve almost double from the last quarter to this quarter period of time, which is a big breakthrough for us given that in our market, credit card is not a common payment method in many other markets, people use credit card to make sure that it's a continuous payment. We are working on multiple ways to ensure that the retention goes well with the program well, especially together with our digital finance side through SPayLater as well.**Chief Financial Officer:** VIP ํ”„๋กœ๊ทธ๋žจ์˜ ๊ฒฝ์šฐ, ์•„์ง ํ”„๋กœ๊ทธ๋žจ ์ถœ์‹œ ์ดˆ๊ธฐ ๋‹จ๊ณ„์— ์žˆ์Šต๋‹ˆ๋‹ค. ์•„์‹œ๋‹ค์‹œํ”ผ ์‹œ์ž‘ํ•œ ์ง€ ๋ถˆ๊ณผ ๋ช‡ ๊ฐœ์›”๋ฐ–์— ๋˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‚ฌ์šฉ์ž ๊ฐ€์ž…์—์„œ ๋งค์šฐ ์ข‹์€ ์„ฑ์žฅ์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ถ„๊ธฐ๋ณ„๋กœ ๋ณด๋ฉด ํšŒ์› ์ˆ˜๊ฐ€ 75% ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. GMV ์นจํˆฌ์œจ(penetration) ์ธก๋ฉด์—์„œ๋Š” ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„๋กœ 10%๋Œ€์— ๋จธ๋ฌผ๋Ÿฌ ์žˆ์œผ๋ฉฐ, ์ด๋Š” ํ›จ์”ฌ ๋” ๋†’์•„์งˆ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ์•„๋งˆ๋„ ์ „ ์„ธ๊ณ„ ๋‹ค๋ฅธ ์ง€์—ญ์—์„œ ๊ด€์ฐฐ๋˜๋Š” ์นจํˆฌ์œจ ์ˆ˜์ค€๊ณผ ๋น„์Šทํ•ด์งˆ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ๋‹จ์œ„ ๊ฒฝ์ œ์„ฑ(unit economics)์„ ๋ณผ ๋•Œ ์ค‘์š”ํ•œ ์ ์€, VIP ํšŒ์›๋“ค์ด ์œ ๋ฃŒ ํšŒ์›์ด๊ณ  ํ•ต์‹ฌ ์‚ฌ์šฉ์ž์ด๊ธฐ ๋•Œ๋ฌธ์— ํ”Œ๋žซํผ์œผ๋กœ๋ถ€ํ„ฐ ๋” ๋‚˜์€ ํ˜œํƒ์„ ๋ฐ›์„ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ํ˜‘๋ ฅํ•˜์—ฌ ๊ทธ๋“ค์—๊ฒŒ๋„ ํ˜œํƒ์ด ๋Œ์•„๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์ธ๋„๋„ค์‹œ์•„์˜ ๋น„๋””์˜ค ์„œ๋น„์Šค๋‚˜ ๋ฒ ํŠธ๋‚จ์˜ FPT Play์™€ ํ˜‘๋ ฅํ•˜๊ณ  ์žˆ๊ณ , ChatGPT์™€๋„ ์ œํœดํ•˜์—ฌ VIP ํšŒ์›๋“ค์—๊ฒŒ ๋ฌด๋ฃŒ ํ”„๋กœ๊ทธ๋žจ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ชจ๋“  ๋…ธ๋ ฅ๋“ค์ด ์ด ํ”„๋กœ๊ทธ๋žจ์˜ ๋‹จ์œ„ ๊ฒฝ์ œ์„ฑ(unit economics)์„ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋  ๊ฒƒ์œผ๋กœ ๋ด…๋‹ˆ๋‹ค.

๋ง์”€ํ•˜์‹  ๋Œ€๋กœ, ์ดˆ๊ธฐ์—๋Š” ์‚ฌ์šฉ์ž ์œ ์น˜๋ฅผ ์œ„ํ•œ ํˆฌ์ž๊ฐ€ ํ•„์š”ํ•œ ๊ฒƒ์ด ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ๋งค์šฐ ๋ฉด๋ฐ€ํžˆ ๋ชจ๋‹ˆํ„ฐ๋งํ•˜๊ณ  ์žˆ๋Š” ์ง€ํ‘œ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๋ฐ”๋กœ ์œ ์ง€์œจ(retention rate)์ž…๋‹ˆ๋‹ค. ํ”„๋กœ๊ทธ๋žจ์— ์œ ์ž…๋œ ์‚ฌ์šฉ์ž๋“ค์ด ๋†’์€ ์œ ์ง€์œจ์„ ๋ณด์ด๋Š”์ง€ ํ™•์ธํ•˜๋Š” ๊ฒƒ์„ ์ตœ์šฐ์„ ์œผ๋กœ ๋‘๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ดˆ๊ธฐ ์‹œ์žฅ์—์„œ๋Š” ์ง€๋‚œ ๋ถ„๊ธฐ ๋Œ€๋น„ ์ด๋ฒˆ ๋ถ„๊ธฐ์— ๋ฆฌํ…์…˜์ด ๊ฑฐ์˜ ๋‘ ๋ฐฐ ๊ฐ€๊นŒ์ด ๊ฐœ์„ ๋˜์—ˆ๋Š”๋ฐ, ์ด๋Š” ์ €ํฌ์—๊ฒŒ ํฐ ๋ŒํŒŒ๊ตฌ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ ์‹œ์žฅ์—์„œ๋Š” ์‹ ์šฉ์นด๋“œ๊ฐ€ ์ผ๋ฐ˜์ ์ธ ๊ฒฐ์ œ ์ˆ˜๋‹จ์ด ์•„๋‹ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๋งŽ์€ ์‹œ์žฅ์—์„œ๋Š” ์ง€์†์ ์ธ ๊ฒฐ์ œ๋ฅผ ๋ณด์žฅํ•˜๊ธฐ ์œ„ํ•ด ์‹ ์šฉ์นด๋“œ๋ฅผ ์‚ฌ์šฉํ•˜์ฃ . ์ €ํฌ๋Š” ํ”„๋กœ๊ทธ๋žจ์˜ ๋ฆฌํ…์…˜์„ ์ž˜ ์œ ์ง€ํ•  ์ˆ˜ ์žˆ๋„๋ก ์—ฌ๋Ÿฌ ๋ฐฉ๋ฒ•์„ ๋ชจ์ƒ‰ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ํŠนํžˆ SPayLater๋ฅผ ํ†ตํ•œ ๋””์ง€ํ„ธ ๊ธˆ์œต ๋ถ€๋ฌธ๊ณผ ํ•จ๊ป˜ ํ˜‘๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Forrest Li: Founder, Chairman & CEO Sure. Jiong, on the AI question, yes, I mean, as I shared during the interview you mentioned, we are deeply excited about this new technology. I think it represents a fundamental technological revolution and which will create massive new opportunities and supercharge technology's ability to unlock values for people everywhere. I think it's extremely exciting for the market we are in, which still like millions of -- hundreds of millions of people is underserved, right? And we have seen that uplift in the past 10 years through the mobile Internet revolution. And we have observed and how that much the smartphone, the mobile Internet transfer and people's life, bring how much like joy convenience to people's life. And of course, we are part of this transformation, and that is what we are really -- as a company, what is about our mission. We try to focus on the applications and how to connect those like fantastic technology to like people's daily life every corner of the -- like from every corner of the world. And we believe like we'll see some similar pattern of AI revolution, probably we believe this impact and value creation will be much, much bigger. At this moment, so we -- like the things you mentioned, okay, we probably were not going to do what the big tech is going to do. We're not going to like develop -- trying to make some fundamental large language model breakthrough. We're not going to build data centers. I think like for that part, we are very much like open to work with all the like big tech like who are kind of -- we have a lot of admiration with respect to how much effort and how much they can do to continually have the breakthrough of the technology and make technology more powerful and more useful. And what we are going to more focus on applications and how that technology built in Silicon Valley or anywhere in the world transform to a consumers' daily life, a small business like in Indonesia, in Vietnam, in Brazil. So that will be specially what we are good at. And we have a lot of best practice we learned in the past decade. And I think that is also kind of like make us really, really excited. So we're going to have a very, very practical and bottom-up approach. So -- and we are very much focused on seeing the immediate return, the result. As I shared in my opening, right, and we are very excited to see some very practical use say in Shopee, right, and how much this can help on the advertising conversion, how to make the product discovery easier and it's like more discovery and beyond traditional search, right, how to help sellers improve the product listing quality and how to improve the best retention and the conversion rate. And I think I probably shared in the previous like a quarter. And also this is -- we see the improvement in terms of the customer service capability and now majority of our customer service is handled by AI like a chatbot and the satisfaction rate is very, very high. So that is all the things like we have seen the result and the progress of bottom-up. We believe with the continuing improvement capability built enabled by the more advanced large language model and other part of the AI development, and there will be more and more things we can apply into the day-to-day business and which make a positive impact into people's daily life.**Forrest Li:** ๋„ค, Jiong๋‹˜์˜ AI ์งˆ๋ฌธ์— ๋‹ต๋ณ€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  ์ธํ„ฐ๋ทฐ์—์„œ ๊ณต์œ ํ–ˆ๋“ฏ์ด, ์ €ํฌ๋Š” ์ด ์ƒˆ๋กœ์šด ๊ธฐ์ˆ ์— ๋Œ€ํ•ด ์ •๋ง ํฐ ๊ธฐ๋Œ€๋ฅผ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ๊ทผ๋ณธ์ ์ธ ๊ธฐ์ˆ  ํ˜๋ช…์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋ฉฐ, ์ „ ์„ธ๊ณ„ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์„ ์œ„ํ•ด ์—„์ฒญ๋‚œ ์ƒˆ๋กœ์šด ๊ธฐํšŒ๋ฅผ ์ฐฝ์ถœํ•˜๊ณ  ๊ธฐ์ˆ ์˜ ๊ฐ€์น˜ ์ฐฝ์ถœ ๋Šฅ๋ ฅ์„ ๊ทน๋Œ€ํ™”ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ์†ํ•œ ์‹œ์žฅ์—์„œ ํŠนํžˆ ํฅ๋ฏธ๋กœ์šด ๋ถ€๋ถ„์ธ๋ฐ, ์•„์ง๋„ ์ˆ˜์–ต ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ์ถฉ๋ถ„ํ•œ ์„œ๋น„์Šค๋ฅผ ๋ฐ›์ง€ ๋ชปํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ 10๋…„๊ฐ„ ๋ชจ๋ฐ”์ผ ์ธํ„ฐ๋„ท ํ˜๋ช…์„ ํ†ตํ•ด ๊ทธ๋Ÿฌํ•œ ๋ณ€ํ™”๋ฅผ ๋ชฉ๊ฒฉํ–ˆ์Šต๋‹ˆ๋‹ค. ์Šค๋งˆํŠธํฐ๊ณผ ๋ชจ๋ฐ”์ผ ์ธํ„ฐ๋„ท์ด ์‚ฌ๋žŒ๋“ค์˜ ์‚ถ์„ ์–ผ๋งˆ๋‚˜ ๋ณ€ํ™”์‹œ์ผฐ๋Š”์ง€, ์‚ฌ๋žŒ๋“ค์˜ ์‚ถ์— ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ์ฆ๊ฑฐ์›€๊ณผ ํŽธ๋ฆฌํ•จ์„ ๊ฐ€์ ธ๋‹ค์ฃผ์—ˆ๋Š”์ง€ ์ง์ ‘ ๊ด€์ฐฐํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ๋ณ€ํ™”์˜ ์ผ๋ถ€์ด๋ฉฐ, ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ ํšŒ์‚ฌ์˜ ์ง„์ •ํ•œ ์‚ฌ๋ช…์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์— ์ง‘์ค‘ํ•˜๊ณ , ์ด๋Ÿฌํ•œ ํ™˜์ƒ์ ์ธ ๊ธฐ์ˆ ์„ ์ „ ์„ธ๊ณ„ ๊ตฌ์„๊ตฌ์„ ์‚ฌ๋žŒ๋“ค์˜ ์ผ์ƒ์ƒํ™œ๊ณผ ์–ด๋–ป๊ฒŒ ์—ฐ๊ฒฐํ•  ๊ฒƒ์ธ๊ฐ€์— ์ดˆ์ ์„ ๋งž์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” AI ํ˜๋ช…์—์„œ๋„ ์œ ์‚ฌํ•œ ํŒจํ„ด์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ์œผ๋ฉฐ, ์•„๋งˆ๋„ ๊ทธ ์˜ํ–ฅ๋ ฅ๊ณผ ๊ฐ€์น˜ ์ฐฝ์ถœ์€ ํ›จ์”ฌ ๋” ํด ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ํ˜„์žฌ ์‹œ์ ์—์„œ ๋ง์”€ํ•˜์‹  ๋ถ€๋ถ„๋“ค๊ณผ ๊ด€๋ จํ•ด์„œ, ์šฐ๋ฆฌ๋Š” ๋น…ํ…Œํฌ ๊ธฐ์—…๋“ค์ด ํ•˜๋Š” ์ผ์„ ํ•˜์ง€๋Š” ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทผ๋ณธ์ ์ธ ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ(large language model)์˜ ํ˜์‹ ์„ ๋งŒ๋“ค์–ด๋‚ด๋ ค๊ณ  ํ•˜์ง€ ์•Š์„ ๊ฒƒ์ด๊ณ , ๋ฐ์ดํ„ฐ์„ผํ„ฐ๋ฅผ ๊ตฌ์ถ•ํ•˜์ง€๋„ ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ ๋ถ€๋ถ„์— ์žˆ์–ด์„œ๋Š” ์ €ํฌ๋Š” ๋ชจ๋“  ๋น…ํ…Œํฌ ๊ธฐ์—…๋“ค๊ณผ ํ˜‘๋ ฅํ•˜๋Š” ๋ฐ ๋งค์šฐ ์—ด๋ ค ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์ด ๊ธฐ์ˆ ์˜ ํ˜์‹ ์„ ์ง€์†์ ์œผ๋กœ ์ด๋ฃจ์–ด๋‚ด๊ณ  ๊ธฐ์ˆ ์„ ๋”์šฑ ๊ฐ•๋ ฅํ•˜๊ณ  ์œ ์šฉํ•˜๊ฒŒ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ์Ÿ๋Š” ๋…ธ๋ ฅ๊ณผ ์—ญ๋Ÿ‰์— ๋Œ€ํ•ด ํฐ ์กด๊ฒฝ์‹ฌ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜๊ณผ ์‹ค์šฉํ™”์— ๋”์šฑ ์ง‘์ค‘ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ๋‚˜ ์ „ ์„ธ๊ณ„ ์–ด๋””์—์„œ ๊ฐœ๋ฐœ๋œ ๊ธฐ์ˆ ์ด ์ธ๋„๋„ค์‹œ์•„, ๋ฒ ํŠธ๋‚จ, ๋ธŒ๋ผ์งˆ์˜ ์†Œ๋น„์ž ์ผ์ƒ์ƒํ™œ๊ณผ ์†Œ์ƒ๊ณต์ธ๋“ค์—๊ฒŒ ์–ด๋–ป๊ฒŒ ์ ์šฉ๋˜๋Š”์ง€์— ์ดˆ์ ์„ ๋งž์ถœ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์ €ํฌ๊ฐ€ ๊ฐ€์žฅ ์ž˜ํ•˜๋Š” ๋ถ„์•ผ์ž…๋‹ˆ๋‹ค. ์ง€๋‚œ 10๋…„๊ฐ„ ์ถ•์ ํ•œ ๋งŽ์€ ๋ชจ๋ฒ” ์‚ฌ๋ก€๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ ์ด ์ €ํฌ๋ฅผ ์ •๋ง ํฅ๋ถ„๋˜๊ฒŒ ๋งŒ๋“œ๋Š” ์š”์†Œ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ๋Š” ๋งค์šฐ ์‹ค์šฉ์ ์ด๊ณ  ์ƒํ–ฅ์‹ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์ฆ‰๊ฐ์ ์ธ ์ˆ˜์ต๊ณผ ์„ฑ๊ณผ๋ฅผ ๋‚ด๋Š” ๊ฒƒ์— ๋งค์šฐ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์„œ๋‘์— ๋ง์”€๋“œ๋ฆฐ ๊ฒƒ์ฒ˜๋Ÿผ, Shopee์—์„œ ์‹ค์ œ๋กœ ํ™œ์šฉ๋˜๋Š” ์‚ฌ๋ก€๋“ค์„ ๋ณด๋ฉด์„œ ๋งค์šฐ ๊ณ ๋ฌด์ ์ž…๋‹ˆ๋‹ค. ๊ด‘๊ณ  ์ „ํ™˜์œจ ๊ฐœ์„ , ์ƒํ’ˆ ๋ฐœ๊ฒฌ์„ ๋” ์‰ฝ๊ฒŒ ๋งŒ๋“œ๋Š” ๊ฒƒ, ๊ธฐ์กด ๊ฒ€์ƒ‰์„ ๋„˜์–ด์„  ๋ฐœ๊ฒฌ ๊ธฐ๋Šฅ ๊ฐ•ํ™”, ํŒ๋งค์ž๋“ค์˜ ์ƒํ’ˆ ๋“ฑ๋ก ํ’ˆ์งˆ ํ–ฅ์ƒ, ๊ทธ๋ฆฌ๊ณ  ๊ณ ๊ฐ ์œ ์ง€์œจ๊ณผ ์ „ํ™˜์œจ ๊ฐœ์„  ๋“ฑ์—์„œ ์‹ค์งˆ์ ์ธ ๋„์›€์ด ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฐ ๋‚ด์šฉ์€ ์•„๋งˆ ์ง€๋‚œ ๋ถ„๊ธฐ์—๋„ ๋ง์”€๋“œ๋ ธ๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

๋˜ํ•œ ๊ณ ๊ฐ ์„œ๋น„์Šค ์—ญ๋Ÿ‰ ์ธก๋ฉด์—์„œ๋„ ๊ฐœ์„ ์„ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์ €ํฌ ๊ณ ๊ฐ ์„œ๋น„์Šค์˜ ๋Œ€๋ถ€๋ถ„์ด AI ์ฑ—๋ด‡์œผ๋กœ ์ฒ˜๋ฆฌ๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋งŒ์กฑ๋„๊ฐ€ ๋งค์šฐ ๋†’์€ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ๊ฐ€ ์ƒํ–ฅ์‹(bottom-up) ์ ‘๊ทผ์„ ํ†ตํ•ด ํ™•์ธํ•œ ์„ฑ๊ณผ์™€ ์ง„์ „์ž…๋‹ˆ๋‹ค. ๋”์šฑ ๋ฐœ์ „๋œ ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ(large language model)๊ณผ AI ๊ฐœ๋ฐœ์˜ ๋‹ค๋ฅธ ์˜์—ญ๋“ค์ด ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•˜๋Š” ์ง€์†์ ์ธ ์—ญ๋Ÿ‰ ๊ฐœ์„ ์„ ํ†ตํ•ด, ์ผ์ƒ ์—…๋ฌด์— ์ ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋ถ„์•ผ๊ฐ€ ์ ์  ๋” ๋งŽ์•„์งˆ ๊ฒƒ์œผ๋กœ ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Š” ์‚ฌ๋žŒ๋“ค์˜ ์ผ์ƒ์ƒํ™œ์— ๊ธ์ •์ ์ธ ์˜ํ–ฅ์„ ๋ฏธ์น  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Operator: This concludes our question-and-answer session. I would like to turn the conference back over to Ms. Rebecca Lee for any closing remarks.**Operator:** ์ด๊ฒƒ์œผ๋กœ ์งˆ์˜์‘๋‹ต ์‹œ๊ฐ„์„ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๋งˆ๋ฌด๋ฆฌ ๋ง์”€์„ ์œ„ํ•ด Rebecca Lee ๋‹˜๊ป˜ ๋‹ค์‹œ ๋งˆ์ดํฌ๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.
Rebecca Lee: Thank you all for joining today's call. We look forward to speaking to all of you again next quarter.**Rebecca Lee:** ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ๋ถ„๊ธฐ์— ๋‹ค์‹œ ์—ฌ๋Ÿฌ๋ถ„๊ณผ ๋ง์”€ ๋‚˜๋ˆŒ ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
Operator: The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.**Operator:** ์ปจํผ๋Ÿฐ์Šค๊ฐ€ ์ข…๋ฃŒ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜ ๋ฐœํ‘œ์— ์ฐธ์„ํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ ์—ฐ๊ฒฐ์„ ์ข…๋ฃŒํ•˜์…”๋„ ๋ฉ๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

# Sea Limited ์‹ค์  ๋ฐœํ‘œ ์ฃผ์š” ์š”์•ฝ

## ํ•ต์‹ฌ ์žฌ๋ฌด ์ง€ํ‘œ ๋ฐ ๊ฐ€์ด๋˜์Šค
- **์ „์ž์ƒ๊ฑฐ๋ž˜ ์„ฑ์žฅ ๊ฐ€์ด๋˜์Šค**: 2025๋…„ ์—ฐ๊ฐ„ 25% ์ด์ƒ ์„ฑ์žฅ ๋ชฉํ‘œ ์ œ์‹œ (๊ธฐ์กด 20% ๋Œ€๋น„ ์ƒํ–ฅ)
- **EBITDA ๋งˆ์ง„**: ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋ถ€๋ฌธ 0.6%๋กœ ์ „๋ถ„๊ธฐ ๋Œ€๋น„ ํ•˜๋ฝํ–ˆ์œผ๋‚˜, ์—ฐ๊ฐ„ ๊ธฐ์ค€ 2~3% ๋งˆ์ง„ ๋ชฉํ‘œ ์œ ์ง€
- **๋™๋‚จ์•„์‹œ์•„ ์‹œ์žฅ์ ์œ ์œจ**: ์ „ ์ง€์—ญ์—์„œ ์‹œ์žฅ ์„ฑ์žฅ๋ฅ ์„ ์ƒํšŒํ•˜๋ฉฐ ์ ์œ ์œจ ํ™•๋Œ€ ์ค‘, ๋Œ€๋งŒ ์‹œ์žฅ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ

## ํˆฌ์ž ์ „๋žต ๋ฐ ๋น„์šฉ ๊ตฌ์กฐ
- **๋ฌผ๋ฅ˜ ์ธํ”„๋ผ ํˆฌ์ž**: ์ž์‚ฐ๊ฒฝ๋Ÿ‰ ๋ชจ๋ธ๋กœ ์ฐฝ๊ณ ยท๋ฌผ๋ฅ˜์„ผํ„ฐ ํ™•์ถฉ ์ค‘, ๋ฐฐ์†ก์‹œ๊ฐ„ ๋‹จ์ถ• (๋ธŒ๋ผ์งˆ 2์ผ, ์•„์‹œ์•„ ์ง€์—ญ ์ „๋ฐ˜์  ๊ฐœ์„ )
- **Shopee VIP ํ”„๋กœ๊ทธ๋žจ**: ํšŒ์› ์ˆ˜ ์ „๋ถ„๊ธฐ ๋Œ€๋น„ 75% ์ฆ๊ฐ€, ํšŒ์›๋‹น ๊ตฌ๋งค์•ก 40% ์ƒ์Šน, ํ˜„์žฌ GMV ์นจํˆฌ์œจ์€ 10%๋Œ€ ์ดˆ๋ฐ˜
- **๋น„์šฉ ํŠน์„ฑ**: 2๋…„ ์ „ ์ฝ˜ํ…์ธ  ํˆฌ์ž์™€ ๋‹ฌ๋ฆฌ ์„ ํ–‰ํˆฌ์ž ๋ถ€๋‹ด ์ ๊ณ , ์„ฑ์žฅ๊ณผ ๋™๋ฐ˜๋˜๋Š” ์ง€์†์  ํˆฌ์ž ํ˜•ํƒœ

## ๊ฒฝ์˜์ง„ ํ†ค ๋ฐ ์ „๋žต์  ๋ฐฉํ–ฅ
- **์‹ ๊ทœ ์‹œ์žฅ**: ์•„๋ฅดํ—จํ‹ฐ๋‚˜ ์ง„์ถœ (๋ธŒ๋ผ์งˆ ์ธํ”„๋ผ ํ™œ์šฉ), ์น ๋ ˆยท์ฝœ๋กฌ๋น„์•„ ํฌ๋กœ์Šค๋ณด๋” ์‚ฌ์—… ์ฒ ์ˆ˜๋กœ ํ•ต์‹ฌ ์‹œ์žฅ ์ง‘