| Original | Translation |
|---|---|
| Dutch Bros Inc. (BROS) Q4 2025 Earnings Call February 12, 2026 5:00 PM EST Company Participants Neil Patel - Senior Manager of Investor Relations Christine Barone - CEO, President & Director Joshua Guenser - Chief Financial Officer Conference Call Participants Andrew Charles - TD Cowen, Research Division Christopher O'Cull - Stifel, Nicolaus & Company, Incorporated, Research Division Andrew Barish - Jefferies LLC, Research Division Hyun Jin Cho - Goldman Sachs Group, Inc., Research Division Dennis Geiger - UBS Investment Bank, Research Division David Tarantino - Robert W. Baird & Co. | ๋์น ๋ธ๋ก์ค (BROS) 2025๋
4๋ถ๊ธฐ ์ค์ ๋ฐํ ์ปจํผ๋ฐ์ค ์ฝ 2026๋
2์ 12์ผ ์คํ 5์(๋ฏธ๊ตญ ๋๋ถ ํ์ค์) ํ์ฌ ์ฐธ์์ ๋ ํํ - ํฌ์์ ๊ด๊ณ ๋ด๋น ์ ์ ๋งค๋์ ํฌ๋ฆฌ์คํด ๋ฐ๋ก - CEO, ์ฌ์ฅ ๊ฒธ ์ด์ฌ ์กฐ์์ ๊ตฌ์์ - ์ต๊ณ ์ฌ๋ฌด์ฑ ์์(CFO) ์ปจํผ๋ฐ์ค ์ฝ ์ฐธ์ ์ ๋๋ฆฌ์คํธ ์ค๋๋ฅ ์ฐฐ์ค - TD ์ฝ์ฌ, ๋ฆฌ์์น ๋ถ๋ฌธ ํฌ๋ฆฌ์คํ ํผ ์ค์ปฌ - ์คํฐํ ๋์ฝ๋ผ์ฐ์ค, ๋ฆฌ์์น ๋ถ๋ฌธ ์ค๋๋ฅ ๋ฐฐ๋ฆฌ์ - ์ ํ๋ฆฌ์ค LLC, ๋ฆฌ์์น ๋ถ๋ฌธ ํ์ง ์กฐ - ๊ณจ๋๋ง์ญ์ค ๊ทธ๋ฃน, ๋ฆฌ์์น ๋ถ๋ฌธ ๋ฐ๋์ค ๊ฐ์ด๊ฑฐ - UBS ์ธ๋ฒ ์คํธ๋จผํธ ๋ฑ ํฌ, ๋ฆฌ์์น ๋ถ๋ฌธ ๋ฐ์ด๋น๋ ํ๋ํฐ๋ ธ - ๋ก๋ฒํธ W. ๋ฒ ์ด๋ |
| Incorporated, Research Division Sara Senatore - BofA Securities, Research Division Brian Harbour - Morgan Stanley, Research Division Jeffrey Farmer - Gordon Haskett Research Advisors Jon Tower - Citigroup Inc., Research Division Christopher Carril - KeyBanc Capital Markets Inc., Research Division Jeffrey Bernstein - Barclays Bank PLC, Research Division Logan Reich - RBC Capital Markets, Research Division Nerses Setyan - Mizuho Securities USA LLC, Research Division Gregory Francfort - Guggenheim Securities, LLC, Research Division John Ivankoe - JPMorgan Chase & Co, Research Division Presentation Operator Thank you for standing by, and welcome to the Dutch Bros, Inc. | # ๋์น ๋ธ๋ก์ค(Dutch Bros, Inc.) ์ค์ ๋ฐํ ์ปจํผ๋ฐ์ค ์ฝ ## ์ฐธ์ ์ ๋๋ฆฌ์คํธ **Sara Senatore** - BofA Securities, ๋ฆฌ์์น ๋ถ๋ฌธ **Brian Harbour** - Morgan Stanley, ๋ฆฌ์์น ๋ถ๋ฌธ **Jeffrey Farmer** - Gordon Haskett Research Advisors **Jon Tower** - Citigroup Inc., ๋ฆฌ์์น ๋ถ๋ฌธ **Christopher Carril** - KeyBanc Capital Markets Inc., ๋ฆฌ์์น ๋ถ๋ฌธ **Jeffrey Bernstein** - Barclays Bank PLC, ๋ฆฌ์์น ๋ถ๋ฌธ **Logan Reich** - RBC Capital Markets, ๋ฆฌ์์น ๋ถ๋ฌธ **Nerses Setyan** - Mizuho Securities USA LLC, ๋ฆฌ์์น ๋ถ๋ฌธ **Gregory Francfort** - Guggenheim Securities, LLC, ๋ฆฌ์์น ๋ถ๋ฌธ **John Ivankoe** - JPMorgan Chase & Co, ๋ฆฌ์์น ๋ถ๋ฌธ --- ## ๋ฐํ ๋ด์ฉ **์ฌํ์(Operator)** ๊ธฐ๋ค๋ ค ์ฃผ์ ์ ๊ฐ์ฌํฉ๋๋ค. ๋์น ๋ธ๋ก์ค(Dutch Bros, Inc.) ์ปจํผ๋ฐ์ค ์ฝ์ ์ค์ ๊ฒ์ ํ์ํฉ๋๋ค. |
| Fourth Quarter 2025 Earnings Conference Call and Webcast. This conference call and webcast is being recorded today, February 12, 2026, at 5:00 p.m. Eastern Time and will be available for replay shortly after it's concluded. [Operator Instructions] I would now like to turn the call over to Neil Patel, Dutch Bros Senior Manager, Investor Relations. Please go ahead. Neil Patel Senior Manager of Investor Relations Good afternoon, and welcome. I'm joined by Christine Barone, CEO and President; and Josh Guenser, CFO. We issued our earnings press release for the quarter and year ended December 31, 2025, after the market closed today. | 2025๋
4๋ถ๊ธฐ ์ค์ ์ปจํผ๋ฐ์ค ์ฝ ๋ฐ ์น์บ์คํธ์
๋๋ค. ๋ณธ ์ปจํผ๋ฐ์ค ์ฝ๊ณผ ์น์บ์คํธ๋ 2026๋
2์ 12์ผ ๋๋ถ ํ์ค์ ์คํ 5์์ ๋
น์๋๊ณ ์์ผ๋ฉฐ, ์ข
๋ฃ ์งํ ๋ค์๋ณด๊ธฐ๊ฐ ๊ฐ๋ฅํฉ๋๋ค. [์ด์์ ์๋ด์ฌํญ] ์ด์ Dutch Bros์ ํฌ์์ ๊ด๊ณ ๋ด๋น ์ ์ ๋งค๋์ ์ธ Neil Patel์๊ฒ ๋ง์ดํฌ๋ฅผ ๋๊ธฐ๊ฒ ์ต๋๋ค. ๋ง์ํด ์ฃผ์๊ธฐ ๋ฐ๋๋๋ค. Neil Patel ํฌ์์ ๊ด๊ณ ๋ด๋น ์ ์ ๋งค๋์ ์๋ ํ์ญ๋๊น, ํ์ํฉ๋๋ค. ์ค๋ Christine Barone CEO ๊ฒธ ์ฌ์ฅ๋๊ณผ Josh Guenser CFO๊ฐ ํจ๊ป ์๋ฆฌํ์ต๋๋ค. ์ ํฌ๋ 2025๋ 12์ 31์ผ ๋ง๊ฐ ๋ถ๊ธฐ ๋ฐ ์ฐ๊ฐ ์ค์ ๋ณด๋์๋ฃ๋ฅผ ์ค๋ ์ฅ ๋ง๊ฐ ํ ๋ฐํํ์ต๋๋ค. |
| The earnings press release, along with a supplemental information deck have been posted to our Investor Relations website at investors.dutchbros.com. Please be aware that all statements in our prepared remarks and in response to your questions other than those of historical fact are forward-looking statements and are subject to risks, uncertainties and assumptions that may cause actual results to differ materially. They are qualified by the cautionary statements in our earnings press release and the risk factors in our latest SEC filings, including our most recent annual report on Form 10-K and quarterly report on Form 10-Q. We assume no obligation to update any forward-looking statements. | ์๋ ํ์ธ์. ์ค์ ๋ณด๋์๋ฃ์ ๋ณด์ถฉ ์ ๋ณด ์๋ฃ๋ ์ ํฌ ํฌ์์ ๊ด๊ณ ์น์ฌ์ดํธ investors.dutchbros.com์ ๊ฒ์๋์ด ์์ต๋๋ค. ๋ณธ ๋ฐํ ๋ด์ฉ ๋ฐ ์ง์์๋ต์์ ์ญ์ฌ์ ์ฌ์ค ์ด์ธ์ ๋ชจ๋ ์ง์ ์ ๋ฏธ๋์์ธก์ง์ (forward-looking statements)์ด๋ฉฐ, ์ค์ ๊ฒฐ๊ณผ๊ฐ ์ค๋ํ๊ฒ ๋ฌ๋ผ์ง ์ ์๋ ์ํ, ๋ถํ์ค์ฑ ๋ฐ ๊ฐ์ ์ ํฌํจํ๊ณ ์์์ ์ ์ํด ์ฃผ์๊ธฐ ๋ฐ๋๋๋ค. ์ด๋ฌํ ์ง์ ๋ค์ ์ค์ ๋ณด๋์๋ฃ์ ์ฃผ์์ฌํญ ๋ฐ ์ต๊ทผ SEC ์ ์ถ ์๋ฅ, ํนํ ์ต๊ทผ ์ฐ์ฐจ๋ณด๊ณ ์(Form 10-K) ๋ฐ ๋ถ๊ธฐ๋ณด๊ณ ์(Form 10-Q)์ ๋ช ์๋ ์ํ์์ธ์ ์ํด ์ ํ๋ฉ๋๋ค. ๋น์ฌ๋ ๋ฏธ๋์์ธก์ง์ ์ ์ ๋ฐ์ดํธํ ์๋ฌด๋ฅผ ์ง์ง ์์ต๋๋ค. |
| We will also reference non-GAAP financial measures on today's call. As a reminder, non-GAAP measures are neither substitutes for nor superior to measures that are prepared under GAAP. Please review the reconciliation of non-GAAP measures to comparable GAAP results in our earnings press release. During the question-and-answer portion of today's call, please limit yourself to one question. With that, I would like to turn the call over to Christine. Christine Barone CEO, President & Director Thank you, Neil, and good afternoon, everyone. Dutch Bros remains a powerful growth engine. | ๊ฐ์ฌํฉ๋๋ค, Neil. ๊ทธ๋ฆฌ๊ณ ์ฌ๋ฌ๋ถ ์๋
ํ์ธ์. Dutch Bros๋ ์ฌ์ ํ ๊ฐ๋ ฅํ ์ฑ์ฅ ์์ง์ผ๋ก ์๋ฆฌ๋งค๊นํ๊ณ ์์ต๋๋ค. ์ค๋ ์ปจํผ๋ฐ์ค ์ฝ์์๋ ๋นGAAP ์ฌ๋ฌด์งํ๋ ์ธ๊ธํ ์์ ์ ๋๋ค. ๋ค์ ํ๋ฒ ๋ง์๋๋ฆฌ์ง๋ง, ๋นGAAP ์งํ๋ GAAP ๊ธฐ์ค์ผ๋ก ์์ฑ๋ ์งํ๋ฅผ ๋์ฒดํ๊ฑฐ๋ ์ฐ์ํ ๊ฒ์ด ์๋๋๋ค. ๋น์ฌ์ ์ค์ ๋ณด๋์๋ฃ์ ์๋ก๋ ๋นGAAP ์งํ์ ๋น๊ต ๊ฐ๋ฅํ GAAP ๊ฒฐ๊ณผ์ ์กฐ์ ๋ด์ญ์ ๊ฒํ ํด ์ฃผ์๊ธฐ ๋ฐ๋๋๋ค. ์ค๋ ์ง์์๋ต ์๊ฐ์๋ ํ ๋ถ๋น ํ ๊ฐ์ ์ง๋ฌธ์ผ๋ก ์ ํํด ์ฃผ์๊ธฐ ๋ฐ๋๋๋ค. ๊ทธ๋ผ Christine์๊ฒ ๋ง์ดํฌ๋ฅผ ๋๊ธฐ๊ฒ ์ต๋๋ค. Christine Barone ์ต๊ณ ๊ฒฝ์์(CEO), ์ฌ์ฅ ๊ฒธ ์ด์ฌ ๊ฐ์ฌํฉ๋๋ค, Neil. ๊ทธ๋ฆฌ๊ณ ์ฌ๋ฌ๋ถ ์๋ ํ์ธ์. Dutch Bros๋ ์ฌ์ ํ ๊ฐ๋ ฅํ ์ฑ์ฅ ์์ง์ผ๋ก ์๋ฆฌ๋งค๊นํ๊ณ ์์ต๋๋ค. |
| And as we enter our fifth full year as a public company, our growth story is exceptional, both in terms of the results we are delivering and the expansive future potential that lies ahead. Our fourth quarter and full year 2025 results demonstrate the strong momentum we have in delivering our long-term strategy and were primarily driven by standout transaction growth of 5.4% in Q4. 2025 revenues grew an outstanding 28%, reaching $1.64 billion and have more than doubled since the end of 2022. Our stellar 2025 performance was driven by 16% new shop growth from 154 new shop openings, along with system same-shop sales growth of 5.6% for the year. | ๊ทธ๋ฆฌ๊ณ ์์ฅ ๊ธฐ์ ์ผ๋ก์ ๋ค์ฏ ๋ฒ์งธ ์์ ํ๊ณ์ฐ๋๋ฅผ ๋ง์ดํ๋ฉด์, ์ฐ๋ฆฌ์ ์ฑ์ฅ ์คํ ๋ฆฌ๋ ์ฐ๋ฆฌ๊ฐ ๋ฌ์ฑํ๊ณ ์๋ ์ค์ ๊ณผ ์์ผ๋ก ํผ์ณ์ง ๊ด๋ฒ์ํ ๋ฏธ๋ ์ ์ฌ๋ ฅ ์ธก๋ฉด์์ ๋ชจ๋ ํ์ํฉ๋๋ค. 2025๋ 4๋ถ๊ธฐ ๋ฐ ์ฐ๊ฐ ์ค์ ์ ์ฅ๊ธฐ ์ ๋ต ์คํ์ ์์ด ์ฐ๋ฆฌ๊ฐ ๊ฐ์ง ๊ฐ๋ ฅํ ๋ชจ๋ฉํ ์ ๋ณด์ฌ์ฃผ๋ฉฐ, ์ด๋ ์ฃผ๋ก 4๋ถ๊ธฐ 5.4%์ ๋ฐ์ด๋ ๊ฑฐ๋ ๊ฑด์ ์ฑ์ฅ์ ์ํด ์ฃผ๋๋์์ต๋๋ค. 2025๋ ๋งค์ถ์ 28%๋ผ๋ ๋๋ผ์ด ์ฑ์ฅ์ ๊ธฐ๋กํ๋ฉฐ 16์ต 4์ฒ๋ง ๋ฌ๋ฌ์ ๋ฌํ๊ณ , 2022๋ ๋ง ๋๋น ๋ ๋ฐฐ ์ด์ ์ฆ๊ฐํ์ต๋๋ค. 2025๋ ์ ๋๋ถ์ ์ค์ ์ 154๊ฐ ์ ๊ท ๋งค์ฅ ๊ฐ์ค์ ํตํ 16%์ ์ ๊ท ๋งค์ฅ ์ฑ์ฅ๊ณผ ํจ๊ป ์ฐ๊ฐ 5.6%์ ์์คํ ์ ์ฒด ๊ธฐ์กด์ ๋งค์ถ ์ฑ์ฅ์ ์ํด ๊ฒฌ์ธ๋์์ต๋๋ค. |
| 2025 new shop productivity remains elevated as the refinements we undertook in our development process over the course of the past couple of years are clearly evident in our results. Throughout the year, new shop openings were consistently strong in both existing and in newer markets, showing our ability to successfully densify and become the routine while still fostering the brand love to welcome long lines of customers. | 2025๋ ์ ๊ท ๋งค์ฅ ์์ฐ์ฑ์ ๋์ ์์ค์ ์ ์งํ๊ณ ์์ผ๋ฉฐ, ์ง๋ ๋ช ๋ ๊ฐ ๊ฐ๋ฐ ํ๋ก์ธ์ค์์ ์งํํ ๊ฐ์ ์์ ๋ค์ด ์ค์ ์ ๋ช ํํ ๋ฐ์๋๊ณ ์์ต๋๋ค. ์ฐ์ค ๋ด๋ด ๊ธฐ์กด ์์ฅ๊ณผ ์ ๊ท ์์ฅ ๋ชจ๋์์ ์ ๊ท ๋งค์ฅ ์คํ์ด ์ง์์ ์ผ๋ก ๊ฐ์ธ๋ฅผ ๋ณด์์ผ๋ฉฐ, ์ด๋ ๋น์ฌ๊ฐ ์ฑ๊ณต์ ์ผ๋ก ๋ฐ์ง๋๋ฅผ ๋์ด๊ณ ์ผ์์ ์ธ ์ ํ์ด ๋๋ฉด์๋ ์ฌ์ ํ ๊ณ ๊ฐ๋ค์ ๊ธด ์ค์ ๋ง์ดํ ์ ์๋ ๋ธ๋๋ ์ฌ๋์ ์ ์งํ๋ ๋ฅ๋ ฅ์ ๋ณด์ฌ์ค๋๋ค. |
| 2025 adjusted EBITDA grew 31%, reaching $303 million and outpaced revenue growth, fueled by exceptional transaction growth and new shop performance, compelling 4-wall economics with company-operated contribution margin at 28.9%, representing over 400 basis points of margin expansion since 2022. And over the same time period, adjusted EBITDA has grown more than threefold to over $300 million, marking a significant milestone over my 3 years at Dutch Bros. This meaningful achievement underscores the strength of our durable model, reinforcing the confidence I have in the long-term opportunity ahead. | 2025๋ ์กฐ์ EBITDA๋ 31% ์ฑ์ฅํ์ฌ 3์ต 300๋ง ๋ฌ๋ฌ๋ฅผ ๊ธฐ๋กํ์ผ๋ฉฐ, ์ด๋ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ ์ํํ๋ ์์น์ ๋๋ค. ์ด๋ ํ์ํ ๊ฑฐ๋ ๊ฑด์ ์ฆ๊ฐ์ ์ ๊ท ๋งค์ฅ์ ์ฐ์ํ ์ฑ๊ณผ, ๊ทธ๋ฆฌ๊ณ ๊ฐ๋ ฅํ 4-wall ๊ฒฝ์ ์ฑ์ ํ์ ์ ๊ฒ์ผ๋ก, ์ง์์ ๊ณตํ์ด์ต๋ฅ ์ 28.9%๋ฅผ ๋ฌ์ฑํ์ฌ 2022๋ ๋๋น 400bp ์ด์์ ๋ง์ง ํ๋๋ฅผ ๋ํ๋์ต๋๋ค. ๊ฐ์ ๊ธฐ๊ฐ ๋์ ์กฐ์ EBITDA๋ 3๋ฐฐ ์ด์ ์ฑ์ฅํ์ฌ 3์ต ๋ฌ๋ฌ๋ฅผ ๋ํํ์ผ๋ฉฐ, ์ด๋ ์ ๊ฐ Dutch Bros์ ํฉ๋ฅํ 3๋ ๊ฐ ๋ฌ์ฑํ ์ค์ํ ์ด์ ํ์ ๋๋ค. ์ด๋ฌํ ์๋ฏธ ์๋ ์ฑ๊ณผ๋ ์ฐ๋ฆฌ์ ์ง์ ๊ฐ๋ฅํ ๋น์ฆ๋์ค ๋ชจ๋ธ์ ๊ฐ์ ์ ์ ์ฆํ๋ฉฐ, ์์ผ๋ก์ ์ฅ๊ธฐ์ ์ธ ๊ธฐํ์ ๋ํ ์ ์ ํ์ ์ ๋์ฑ ๊ฐํ์์ผ ์ค๋๋ค. |
| Focusing on Q4, our results maintained the strength of the prior 3 quarters with broad-based outperformance across the business, across geographies and across dayparts with our brand continuing to resonate with customers. Q4 total revenues grew 29%, driven by healthy new shop performance, system same-shop sales growth of 7.7% and company-operated same-shop sales growth of 9.7%, with both of these metrics led by strong transaction growth. System-wide AUVs reached a record $2.1 million, reflecting the strength of our people pipeline, the love for our brand and the superior development execution engine we've refined and built over the past few years. | Q4์ ์ง์คํด๋ณด๋ฉด, ์ฐ๋ฆฌ์ ์ค์ ์ ์ง๋ 3๊ฐ ๋ถ๊ธฐ์ ๊ฐ์ธ๋ฅผ ์ ์งํ์ผ๋ฉฐ, ์ฌ์ ์ ๋ฐ, ์ง์ญ ์ ๋ฐ, ๊ทธ๋ฆฌ๊ณ ์๊ฐ๋๋ณ๋ก ๊ด๋ฒ์ํ ์ด๊ณผ ๋ฌ์ฑ์ ๋ณด์๊ณ , ์ฐ๋ฆฌ ๋ธ๋๋๋ ๊ณ์ํด์ ๊ณ ๊ฐ๋ค์ ๊ณต๊ฐ์ ์ป๊ณ ์์ต๋๋ค. Q4 ์ด ๋งค์ถ์ 29% ์ฑ์ฅํ์ผ๋ฉฐ, ์ด๋ ๊ฒฌ๊ณ ํ ์ ๊ท ๋งค์ฅ ์ค์ , ์์คํ ์ ์ฒด ๋์ผ๋งค์ฅ๋งค์ถ์ฑ์ฅ๋ฅ 7.7%, ๊ทธ๋ฆฌ๊ณ ์ง์๋งค์ฅ ๋์ผ๋งค์ฅ๋งค์ถ์ฑ์ฅ๋ฅ 9.7%์ ํ์ ์ ๊ฒ์ผ๋ก, ์ด ๋ ์งํ ๋ชจ๋ ๊ฐ๋ ฅํ ๊ฑฐ๋๊ฑด์ ์ฆ๊ฐ๊ฐ ์ฃผ๋ํ์ต๋๋ค. ์์คํ ์ ์ฒด ํ๊ท ๋งค์ฅ๋งค์ถ(AUV)์ 210๋ง ๋ฌ๋ฌ๋ผ๋ ๊ธฐ๋ก์ ๋ฌ์ฑํ์ผ๋ฉฐ, ์ด๋ ์ฐ๋ฆฌ์ ์ธ๋ ฅ ํ์ดํ๋ผ์ธ์ ๊ฐ์ , ์ฐ๋ฆฌ ๋ธ๋๋์ ๋ํ ์ฌ๋, ๊ทธ๋ฆฌ๊ณ ์ง๋ ๋ช ๋ ๊ฐ ์ฐ๋ฆฌ๊ฐ ๋ค๋ฌ๊ณ ๊ตฌ์ถํด์จ ์ฐ์ํ ๊ฐ๋ฐ ์คํ ์์ง์ ๋ฐ์ํ๋ ๊ฒ์ ๋๋ค. |
| Against this backdrop of impressive growth, we are transitioning smoothly into the next chapter of the brand's journey with a clear rallying goal to reach 2,029 shops in 2029. The progress the team made throughout 2025, including the acceleration of our shop pipeline and investments in our capabilities, leaves me with tremendous confidence in this brand and this team's ability to drive share-taking growth for many years to come. As we leave a very successful 2025 behind and enter 2026 at full speed, I wanted to recognize and sincerely thank our teams for making this past year a resounding success. | ์ด๋ฌํ ์ธ์์ ์ธ ์ฑ์ฅ์ ๋ฐฐ๊ฒฝ์ผ๋ก, ์ฐ๋ฆฌ๋ 2029๋ ๊น์ง 2,029๊ฐ ๋งค์ฅ ๋ฌ์ฑ์ด๋ผ๋ ๋ช ํํ ๋ชฉํ๋ฅผ ๊ฐ์ง๊ณ ๋ธ๋๋ ์ฌ์ ์ ๋ค์ ์ฅ์ผ๋ก ์์กฐ๋กญ๊ฒ ์ ํํ๊ณ ์์ต๋๋ค. ๋งค์ฅ ํ์ดํ๋ผ์ธ์ ๊ฐ์ํ์ ์ญ๋์ ๋ํ ํฌ์๋ฅผ ํฌํจํ์ฌ ํ์ด 2025๋ ๋ด๋ด ์ด๋ฃฌ ์ง์ ์, ์ด ๋ธ๋๋์ ํ์ด ์์ผ๋ก ์๋ ๊ฐ ์์ฅ์ ์ ์จ ํ๋ ์ฑ์ฅ์ ์ด๋์ด๊ฐ ์ ์๋ค๋ ์์ฒญ๋ ํ์ ์ ๊ฐ๊ฒ ํฉ๋๋ค. ๋งค์ฐ ์ฑ๊ณต์ ์ด์๋ 2025๋ ์ ๋ค๋กํ๊ณ ์ ์๋ ฅ์ผ๋ก 2026๋ ์ ์ง์ ํ๋ฉด์, ์ง๋ ํ ํด๋ฅผ ๋์ฑ๊ณต์ผ๋ก ๋ง๋ค์ด์ค ์ฐ๋ฆฌ ํ๋ค์ ์ธ์ ํ๊ณ ์ง์ฌ์ผ๋ก ๊ฐ์ฌ๋๋ฆฌ๊ณ ์ถ์ต๋๋ค. |
| Our people, the heart of our brand, remain the foundation of our differentiated shop experience. They've been our shining strength for more than 30 years, and our people will continue to drive us forward for years to come. Our Broista's ability to deliver a unique experience has been central to our growth and mission of being a fun-loving, mind-blowing company that makes a massive difference one cup at a time. That commitment continues to be a defining driver of our success. In 2025, we began the year with approximately 400 regional operator candidates in our pipeline and ended with approximately 475, a figure that has nearly doubled since the end of 2022. | ์ฐ๋ฆฌ ์ง์๋ค, ์ฆ ์ฐ๋ฆฌ ๋ธ๋๋์ ํต์ฌ์ ์ฐจ๋ณํ๋ ๋งค์ฅ ๊ฒฝํ์ ๊ทผ๊ฐ์ผ๋ก ๋จ์์์ต๋๋ค. ๊ทธ๋ค์ 30๋ ์ด์ ์ฐ๋ฆฌ์ ๋น๋๋ ๊ฐ์ ์ด์์ผ๋ฉฐ, ์ฐ๋ฆฌ ์ง์๋ค์ ์์ผ๋ก๋ ์๋ ๊ฐ ์ฐ๋ฆฌ๋ฅผ ์ด๋์ด๊ฐ ๊ฒ์ ๋๋ค. ์ฐ๋ฆฌ ๋ฐ๋ฆฌ์คํ(Broista)๋ค์ด ๋ ํนํ ๊ฒฝํ์ ์ ๊ณตํ๋ ๋ฅ๋ ฅ์ ํ ์์ฉ ์์ฒญ๋ ๋ณํ๋ฅผ ๋ง๋ค์ด๋ด๋ ์ฌ๋ฏธ์๊ณ ๋๋ผ์ด ํ์ฌ๊ฐ ๋๊ณ ์ ํ๋ ์ฐ๋ฆฌ์ ์ฑ์ฅ๊ณผ ๋ฏธ์ ์ ์ค์ฌ์ด์์ต๋๋ค. ์ด๋ฌํ ํ์ ์ ๊ณ์ํด์ ์ฐ๋ฆฌ ์ฑ๊ณต์ ๊ฒฐ์ ์ ์ธ ๋๋ ฅ์ด ๋๊ณ ์์ต๋๋ค. 2025๋ ์ ์ฐ๋ฆฌ๋ ์ฝ 400๋ช ์ ์ง์ญ ์ด์์(regional operator) ํ๋ณด์ ํ์ดํ๋ผ์ธ์ผ๋ก ํ ํด๋ฅผ ์์ํ์ผ๋ฉฐ, ์ฝ 475๋ช ์ผ๋ก ๋ง๊ฐํ์ต๋๋ค. ์ด๋ 2022๋ ๋ง ์ดํ ๊ฑฐ์ ๋ ๋ฐฐ์ ๋ฌํ๋ ์์น์ ๋๋ค. |
| During that period, we have nearly doubled our system shop count and more than doubled our company-operated shop count, which now represents over 70% of our system shop base. We believe this pace of expansion and our goal of reaching 2,029 shops in 2029 is only possible with the depth and readiness of our people who continue to scale our shop footprint with love, energy and kindness. Turning to shop growth. 2025 was a landmark year, setting the foundation for what's ahead. We expanded into 7 contiguous states, including our entry into North Carolina in Q4, bringing our system shop footprint to 25 states and 1,136 system-wide shops. | ์ด ๊ธฐ๊ฐ ๋์ ์ฐ๋ฆฌ๋ ์ ์ฒด ์์คํ
๋งค์ฅ ์๋ฅผ ๊ฑฐ์ ๋ ๋ฐฐ๋ก ๋๋ ธ๊ณ , ์ง์ ๋งค์ฅ ์๋ ๋ ๋ฐฐ ์ด์ ์ฆ๊ฐ์์ผฐ์ต๋๋ค. ํ์ฌ ์ง์ ๋งค์ฅ์ ์ ์ฒด ์์คํ
๋งค์ฅ์ 70% ์ด์์ ์ฐจ์งํ๊ณ ์์ต๋๋ค. ์ฐ๋ฆฌ๋ ์ด๋ฌํ ํ์ฅ ์๋์ 2029๋
๊น์ง 2,029๊ฐ ๋งค์ฅ ๋ฌ์ฑ์ด๋ผ๋ ๋ชฉํ๊ฐ ์ค์ง ์ฐ๋ฆฌ ์ธ๋ ฅ์ ๊น์ด์ ์ค๋น์ฑ ๋๋ถ์ ๊ฐ๋ฅํ๋ค๊ณ ๋ฏฟ์ต๋๋ค. ์ฐ๋ฆฌ ์ง์๋ค์ ์ฌ๋๊ณผ ์ด์ , ์น์ ํจ์ผ๋ก ๋งค์ฅ ๊ท๋ชจ๋ฅผ ์ง์์ ์ผ๋ก ํ๋ํด ๋๊ฐ๊ณ ์์ต๋๋ค. ๋งค์ฅ ์ฑ์ฅ์ผ๋ก ๋์ด๊ฐ๊ฒ ์ต๋๋ค. 2025๋ ์ ์์ผ๋ก์ ๊ธฐ๋ฐ์ ๋ง๋ จํ ํ๊ธฐ์ ์ธ ํ ํด์์ต๋๋ค. ์ฐ๋ฆฌ๋ 7๊ฐ์ ์ธ์ ์ฃผ๋ก ํ์ฅํ์ผ๋ฉฐ, 4๋ถ๊ธฐ์๋ ๋ ธ์ค์บ๋กค๋ผ์ด๋์ฃผ์ ์ง์ถํ์ฌ ์์คํ ๋งค์ฅ ์ ์ง๋ฅผ 25๊ฐ ์ฃผ, ์ ์ฒด ์์คํ ๋งค์ฅ ์ 1,136๊ฐ๋ก ํ๋ํ์ต๋๋ค. |
| In 2025, we accelerated the growth of our shop pipeline while significantly lowering our average CapEx per shop, providing improved visibility and confidence for shop openings in future years. During the year, the number of shops in our pipeline accelerated substantially with shop approvals more than doubling versus 2024. Given this improved visibility, the road to 2,029 shops in 2029 remains very clear. In Q4, we opened a walk-up shop in Downtown Los Angeles. This shop provides a valuable platform for insights into urban dense corridors where drive-thrus are harder to build. | 2025๋ ์๋ ๋งค์ฅ๋น ํ๊ท ์๋ณธ ์ง์ถ์ ํฌ๊ฒ ๋ฎ์ถ๋ฉด์ ๋งค์ฅ ํ์ดํ๋ผ์ธ์ ์ฑ์ฅ์ ๊ฐ์ํํ์ฌ, ํฅํ ์ฐ๋์ ๋งค์ฅ ์คํ์ ๋ํ ๊ฐ์์ฑ๊ณผ ํ์ ์ ๊ฐ์ ํ์ต๋๋ค. ์ฐ์ค ํ์ดํ๋ผ์ธ ๋ด ๋งค์ฅ ์๊ฐ ์๋นํ ์ฆ๊ฐํ์ผ๋ฉฐ, ๋งค์ฅ ์น์ธ ๊ฑด์๋ 2024๋ ๋๋น ๋ ๋ฐฐ ์ด์ ์ฆ๊ฐํ์ต๋ก์ค์ค์ ค๋ ์ค ๋ค์ดํ์ด์ ์ํฌ์ ๋งค์ฅ์ ์คํํ์ต๋๋ค. ์ด ๋งค์ฅ์ ๋๋ผ์ด๋ธ์ค๋ฃจ ๊ฑด์ค์ด ์ด๋ ค์ด ๋์ฌ ๋ฐ์ง ์ง์ญ์ ๋ํ ์ธ์ฌ์ดํธ๋ฅผ ์ป์ ์ ์๋ ๊ท์คํ ํ๋ซํผ์ ์ ๊ณตํฉ๋๋ค. |
| Since opening in late November, this non-drive-thru location has been our top-performing shop and has an order ahead mix at over 3x the system average. While still early, these insights position us to be confident on the types of locations where we can be successful. Looking to 2026, momentum is expected to continue. We now expect to open at least 181 new system shops, which includes the recently completed acquisition of 20 Clutch Coffee Bar locations across North and South Carolina. This conversion opportunity accelerates our presence in the Carolinas and allows us to introduce Dutch Love to these communities beginning later this year. | 11์ ๋ง ๊ฐ์ ์ดํ, ์ด ๋๋ผ์ด๋ธ ์ค๋ฃจ๊ฐ ์๋ ๋งค์ฅ์ ๋น์ฌ์ ์ต๊ณ ์ค์ ๋งค์ฅ์ด ๋์์ผ๋ฉฐ, ์ฌ์ ์ฃผ๋ฌธ ๋น์ค์ด ์์คํ ํ๊ท ์ 3๋ฐฐ๋ฅผ ๋์ด์ฐ์ต๋๋ค. ์์ง ์ด๊ธฐ ๋จ๊ณ์ด์ง๋ง, ์ด๋ฌํ ์ธ์ฌ์ดํธ๋ฅผ ํตํด ์ฐ๋ฆฌ๊ฐ ์ฑ๊ณตํ ์ ์๋ ์ ์ง ์ ํ์ ๋ํด ํ์ ์ ๊ฐ์ง ์ ์๊ฒ ๋์์ต๋๋ค. 2026๋ ์ ์ ๋งํ๋ฉด, ์ด๋ฌํ ๋ชจ๋ฉํ ์ด ์ง์๋ ๊ฒ์ผ๋ก ์์๋ฉ๋๋ค. ์ด์ ์ฐ๋ฆฌ๋ ์ต์ 181๊ฐ์ ์ ๊ท ์์คํ ๋งค์ฅ์ ๊ฐ์ ํ ๊ฒ์ผ๋ก ์์ํ๋ฉฐ, ์ฌ๊ธฐ์๋ ์ต๊ทผ ์๋ฃ๋ ๋ ธ์ค์บ๋กค๋ผ์ด๋์ ์ฌ์ฐ์ค์บ๋กค๋ผ์ด๋ ์ ์ญ์ Clutch Coffee Bar 20๊ฐ ๋งค์ฅ ์ธ์๊ฐ ํฌํจ๋ฉ๋๋ค. ์ด๋ฒ ์ ํ ๊ธฐํ๋ ์บ๋กค๋ผ์ด๋ ์ง์ญ์์์ ์ฐ๋ฆฌ ์ ์ง๋ฅผ ๊ฐ์ํํ๊ณ , ์ฌํด ํ๋ฐ๋ถํฐ ์ด๋ค ์ง์ญ ์ปค๋ฎค๋ํฐ์ Dutch Love๋ฅผ ์๊ฐํ ์ ์๊ฒ ํด์ค๋๋ค. |
| Now let me share how we are strengthening our competitive advantage through a focused set of foundational transaction-driving initiatives, along with our strategic growth drivers to broaden access to a wider set of customers and occasions. In 2023, we made a deliberate shift to build a foundational top-of-the-funnel paid advertising engine. The results have been clear. Aided and unaided awareness have meaningfully expanded while still leaving substantial headroom for growth. And now in its third year, our brand awareness strategy is being deliberately amplified through the rollout of the Dutch Bros CPG platform. | ์ด์ ์ง์ค์ ์ธ ๊ธฐ์ด ๊ฑฐ๋ ์ด์ง ์ด๋์ ํฐ๋ธ์ ๋ ๊ด๋ฒ์ํ ๊ณ ๊ฐ์ธต ๋ฐ ์๋น ๊ธฐํ๋ก์ ์ ๊ทผ์ฑ์ ํ๋ํ๊ธฐ ์ํ ์ ๋ต์ ์ฑ์ฅ ๋๋ ฅ์ ํตํด ์ด๋ป๊ฒ ๊ฒฝ์ ์ฐ์๋ฅผ ๊ฐํํ๊ณ ์๋์ง ๋ง์๋๋ฆฌ๊ฒ ์ต๋๋ค. 2023๋ ์ ์ฐ๋ฆฌ๋ ๊ธฐ์ด์ ์ธ ํผ๋ ์๋จ(top-of-the-funnel) ์ ๋ฃ ๊ด๊ณ ์์ง์ ๊ตฌ์ถํ๊ธฐ ์ํด ์๋์ ์ธ ์ ํ์ ๋จํํ์ต๋๋ค. ๊ทธ ๊ฒฐ๊ณผ๋ ๋ช ํํ์ต๋๋ค. ๋ณด์กฐ ์ธ์ง๋์ ๋น๋ณด์กฐ ์ธ์ง๋ ๋ชจ๋ ์๋ฏธ ์๊ฒ ํ๋๋์์ผ๋ฉฐ, ์ฌ์ ํ ์๋นํ ์ฑ์ฅ ์ฌ๋ ฅ์ ๋จ๊ฒจ๋๊ณ ์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ด์ 3๋ ์ฐจ๋ฅผ ๋ง์ดํ ์ฐ๋ฆฌ์ ๋ธ๋๋ ์ธ์ง๋ ์ ๋ต์ Dutch Bros CPG ํ๋ซํผ์ ์ถ์๋ฅผ ํตํด ์๋์ ์ผ๋ก ์ฆํญ๋๊ณ ์์ต๋๋ค. |
| Creamers, coffee pods, ground coffee and ready-to-drink offerings are now available in many retail outlets. We are very pleased with the initial customer reception and see meaningful potential to continue building this over time. Paired together, paid media and CPG form a scalable high ROI awareness engine, extending the brand beyond our shops, reinforcing daily relevance while converting awareness into incremental shop visits. We continue to believe brand awareness remains a significant opportunity, making CPG one of our most efficient levers to continue driving durable long-term growth. | ํฌ๋ฆฌ๋จธ, ์ปคํผ ํฌ๋, ์๋ ์ปคํผ, ์ฆ์ ์๋ฃ ์ ํ๋ค์ด ํ์ฌ ๋ค์์ ์๋งค์ ์์ ํ๋งค๋๊ณ ์์ต๋๋ค. ์ด๊ธฐ ๊ณ ๊ฐ ๋ฐ์์ ๋งค์ฐ ๋ง์กฑํ๊ณ ์์ผ๋ฉฐ, ์๊ฐ์ด ์ง๋จ์ ๋ฐ๋ผ ์ด๋ฅผ ์ง์์ ์ผ๋ก ํ๋ํ ์ ์๋ ์๋ฏธ ์๋ ์ ์ฌ๋ ฅ์ ๋ณด๊ณ ์์ต๋๋ค. ์ ๋ฃ ๋ฏธ๋์ด์ CPG(์๋น์ฌ)๋ฅผ ๊ฒฐํฉํ๋ฉด ํ์ฅ ๊ฐ๋ฅํ ๊ณ ์์ต ์ธ์ง๋ ์์ง์ด ํ์ฑ๋์ด, ๋งค์ฅ์ ๋์ด ๋ธ๋๋๋ฅผ ํ์ฅํ๊ณ ์ผ์์ ๊ด๋ จ์ฑ์ ๊ฐํํ๋ ๋์์ ์ธ์ง๋๋ฅผ ์ถ๊ฐ์ ์ธ ๋งค์ฅ ๋ฐฉ๋ฌธ์ผ๋ก ์ ํํ ์ ์์ต๋๋ค. ๋ธ๋๋ ์ธ์ง๋๊ฐ ์ฌ์ ํ ์ค์ํ ๊ธฐํ๋ผ๊ณ ๋ฏฟ๊ณ ์์ผ๋ฉฐ, ์ด๋ CPG๋ฅผ ์ง์ ๊ฐ๋ฅํ ์ฅ๊ธฐ ์ฑ์ฅ์ ๊ฒฌ์ธํ๋ ๊ฐ์ฅ ํจ์จ์ ์ธ ๋ ๋ฒ ์ค ํ๋๋ก ๋ง๋ค๊ณ ์์ต๋๋ค. |
| Our innovations empower our Broista's, unlocking near infinite beverage customizations and deepening the emotional connection we have with our customers. This innovation momentum clearly showed up in Q4 with a highly successful holiday LTO launch, which demonstrated our ability to drive strong customer engagement in the quarter. In November and December, we reinforced our strategy of driving innovation beyond beverages through impactful merch drops, including the Passenger Princess Car Magnet and the Lil' Bros mini figurines, which cleared out within hours of launch. And alongside innovation, our loyalty program continues to scale. | ์ ํฌ์ ํ์ ์ ๋ธ๋ก์ด์คํ๋ค์๊ฒ ํ์ ์ค์ด์ฃผ๊ณ , ๊ฑฐ์ ๋ฌดํ๋์ ๊ฐ๊น์ด ์๋ฃ ์ปค์คํฐ๋ง์ด์ง์ ๊ฐ๋ฅํ๊ฒ ํ๋ฉฐ, ๊ณ ๊ฐ๋ค๊ณผ์ ์ ์์ ์ ๋๊ฐ์ ๋์ฑ ๊น๊ฒ ๋ง๋ค์ด์ค๋๋ค. ์ด๋ฌํ ํ์ ๋ชจ๋ฉํ ์ 4๋ถ๊ธฐ์ ๋งค์ฐ ์ฑ๊ณต์ ์ธ ํ๋ฆฌ๋ฐ์ด ๊ธฐ๊ฐํ์ ๋ฉ๋ด(LTO) ์ถ์๋ฅผ ํตํด ๋ช ํํ ๋ํ๋ฌ์ผ๋ฉฐ, ์ด๋ ๋ถ๊ธฐ ์ค ๊ฐ๋ ฅํ ๊ณ ๊ฐ ์ฐธ์ฌ๋ฅผ ์ด๋์ด๋ผ ์ ์๋ ์ ํฌ์ ์ญ๋์ ์ ์ฆํ์ต๋๋ค. 11์๊ณผ 12์์๋ Passenger Princess ์๋์ฐจ ๋ง๊ทธ๋ท๊ณผ Lil' Bros ๋ฏธ๋ ํผ๊ท์ด๋ฅผ ํฌํจํ ์ํฉํธ ์๋ ๊ตฟ์ฆ ์ถ์๋ฅผ ํตํด ์๋ฃ๋ฅผ ๋์ด์ ํ์ ์ ์ถ์งํ๋ ์ ๋ต์ ๊ฐํํ์ผ๋ฉฐ, ์ด๋ค ์ ํ์ ์ถ์ ํ ๋ช ์๊ฐ ๋ง์ ์ํ๋์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ํ์ ๊ณผ ๋๋ถ์ด, ์ ํฌ ๋ก์ดํฐ ํ๋ก๊ทธ๋จ๋ ์ง์์ ์ผ๋ก ํ๋๋๊ณ ์์ต๋๋ค. |
| Dutch Rewards turns 5 years old this month, having just surpassed 15 million members at the end of 2025. In 2025, approximately 72% of system transactions were attributed to Dutch Rewards, representing 4 points of improvement versus 2024. Looking ahead to 2026, we expect to continue expanding our customer targeting capabilities, reaching the right customer at the right moment, improving lifetime value and driving high ROI transaction growth. Together, these foundational initiatives form a long-term engine of innovation, personalization and loyalty that expands our competitive moat. | ๋์น ๋ฆฌ์์ฆ(Dutch Rewards)๋ ์ด๋ฒ ๋ฌ๋ก ์ถ๋ฒ 5์ฃผ๋ ์ ๋ง์ดํ์ผ๋ฉฐ, 2025๋ ๋ง ๊ธฐ์ค์ผ๋ก ํ์ ์ 1,500๋ง ๋ช ์ ๋ํํ์ต๋๋ค. 2025๋ ์๋ ์ ์ฒด ์์คํ ๊ฑฐ๋์ ์ฝ 72%๊ฐ ๋์น ๋ฆฌ์์ฆ ํ์์ ์ํ ๊ฒ์ผ๋ก, ์ด๋ 2024๋ ๋๋น 4%ํฌ์ธํธ ๊ฐ์ ๋ ์์น์ ๋๋ค. 2026๋ ์ ์ ๋งํ๋ฉด, ์ฐ๋ฆฌ๋ ๊ณ ๊ฐ ํ๊ฒํ ์ญ๋์ ์ง์์ ์ผ๋ก ํ๋ํ์ฌ ์ ์ ํ ์์ ์ ์ ์ ํ ๊ณ ๊ฐ์๊ฒ ๋๋ฌํจ์ผ๋ก์จ ๊ณ ๊ฐ์์ ๊ฐ์น(LTV)๋ฅผ ํฅ์์ํค๊ณ ๋์ ํฌ์์์ต๋ฅ (ROI)์ ๊ฑฐ๋ ์ฑ์ฅ์ ๊ฒฌ์ธํ ๊ฒ์ผ๋ก ๊ธฐ๋ํฉ๋๋ค. ์ด๋ฌํ ๊ธฐ๋ฐ ์ด๋์ ํฐ๋ธ๋ค์ด ํจ๊ป ์ด์ฐ๋ฌ์ ธ ํ์ , ๊ฐ์ธํ, ๊ณ ๊ฐ ์ถฉ์ฑ๋๋ฅผ ํ๋ํ๋ ์ฅ๊ธฐ์ ์ธ ์ฑ์ฅ ์์ง์ ํ์ฑํ๊ณ , ์ด๋ฅผ ํตํด ์ฐ๋ฆฌ์ ๊ฒฝ์ ์ฐ์๋ฅผ ํ๋ํด ๋๊ฐ ๊ฒ์ ๋๋ค. |
| Beginning in late 2024 and into 2025, we built on our foundational drivers by layering in additional multiyear capabilities, order ahead, improvements in throughput and our new food program. Together, these initiatives are designed to meaningfully reduce friction, unlock our shop capabilities and expand our customer base and visit frequency over time. Our Order Ahead program ended 2025 with approximately 14% mix in Q4. The program has activated an underutilized channel, the walk-up window, which is approximately 18% of channel mix in Q4. | 2024๋ ๋ง๋ถํฐ 2025๋ ๊น์ง, ์ฐ๋ฆฌ๋ ๊ธฐ๋ฐ ๋๋ ฅ์ ๋ฐํ์ผ๋ก ๋ค๋ ๊ฐ์ ์ถ๊ฐ ์ญ๋๋ค์ ๊ตฌ์ถํ์ต๋๋ค. ์ฌ์ ์ฃผ๋ฌธ(Order Ahead), ์ฒ๋ฆฌ๋ ๊ฐ์ , ๊ทธ๋ฆฌ๊ณ ์๋ก์ด ์์ ํ๋ก๊ทธ๋จ์ด ๊ทธ๊ฒ์ ๋๋ค. ์ด๋ฌํ ์ด๋์ ํฐ๋ธ๋ค์ ๋ง์ฐฐ์ ์๋ฏธ ์๊ฒ ์ค์ด๊ณ , ๋งค์ฅ ์ญ๋์ ํ์ฉํ๋ฉฐ, ์๊ฐ์ด ์ง๋จ์ ๋ฐ๋ผ ๊ณ ๊ฐ ๊ธฐ๋ฐ๊ณผ ๋ฐฉ๋ฌธ ๋น๋๋ฅผ ํ๋ํ๋๋ก ์ค๊ณ๋์์ต๋๋ค. ์ฐ๋ฆฌ์ ์ฌ์ ์ฃผ๋ฌธ ํ๋ก๊ทธ๋จ์ 2025๋ ์ 4๋ถ๊ธฐ ์ฝ 14%์ ๋น์ค์ผ๋ก ๋ง๊ฐํ์ต๋๋ค. ์ด ํ๋ก๊ทธ๋จ์ ํ์ฉ๋๊ฐ ๋ฎ์๋ ์ฑ๋์ธ ์ํฌ์ ์๋์ฐ(๋๋ณด ์ฃผ๋ฌธ ์ฐฝ๊ตฌ)๋ฅผ ํ์ฑํ์์ผฐ์ผ๋ฉฐ, ์ด๋ 4๋ถ๊ธฐ ์ฑ๋ ๋ฏน์ค์ ์ฝ 18%๋ฅผ ์ฐจ์งํฉ๋๋ค. |
| Order Ahead has also proven to be a powerful catalyst for our loyalty program, driving Dutch Rewards penetration higher to 70% plus each full quarter since launch. Even with continued growth in Dutch Rewards membership, we continue to see registrations per shop and active users per shop trend higher, an indicator of sound shop loyalty and customer engagement. 2025 was also a pivotal year in establishing the foundation for sustainable throughput improvement. We implemented a new training model for our field teams and refined labor deployment by aligning labor to better match customer demand patterns. | ์ฃผ๋ฌธ ์ ๊ฒฐ์ (Order Ahead)๋ ๋ํ ๋ก์ดํฐ ํ๋ก๊ทธ๋จ์ ๊ฐ๋ ฅํ ์ด๋งค์ ์ญํ ์ ํ๋ฉฐ, ์ถ์ ์ดํ ๋งค ๋ถ๊ธฐ๋ง๋ค Dutch Rewards ์นจํฌ์จ์ 70% ์ด์์ผ๋ก ๋์ด์ฌ๋ ธ์ต๋๋ค. Dutch Rewards ํ์ ์๊ฐ ์ง์์ ์ผ๋ก ์ฆ๊ฐํ๋ ๊ฐ์ด๋ฐ์๋, ๋งค์ฅ๋น ๋ฑ๋ก ์์ ๋งค์ฅ๋น ํ์ฑ ์ฌ์ฉ์ ์๊ฐ ๊ณ์ ์์น ์ถ์ธ๋ฅผ ๋ณด์ด๊ณ ์์ผ๋ฉฐ, ์ด๋ ๊ฒฌ๊ณ ํ ๋งค์ฅ ์ถฉ์ฑ๋์ ๊ณ ๊ฐ ์ฐธ์ฌ๋๋ฅผ ๋ํ๋ด๋ ์งํ์ ๋๋ค. 2025๋ ์ ๋ํ ์ง์ ๊ฐ๋ฅํ ์ฒ๋ฆฌ๋ ๊ฐ์ ์ ์ํ ๊ธฐ๋ฐ์ ๊ตฌ์ถํ๋ ๋ฐ ์์ด ์ค์ํ ํด์์ต๋๋ค. ์ฐ๋ฆฌ๋ ํ์ฅ ํ์ ์ํ ์๋ก์ด ๊ต์ก ๋ชจ๋ธ์ ๋์ ํ์ผ๋ฉฐ, ๊ณ ๊ฐ ์์ ํจํด์ ๋ ์ ๋ถํฉํ๋๋ก ์ธ๋ ฅ์ ๋ฐฐ์นํ์ฌ ๋ ธ๋๋ ฅ ์ด์์ ๊ฐ์ ํ์ต๋๋ค. |
| These efforts are delivering results, enabling us to support continued transaction growth while protecting the customer and Broista experience. To further build on our momentum, we welcomed Jen's Summers as Chief Shops Officer last month. She brings deep experience in scaling high-growth restaurant brands while elevating operational excellence and customer experience. We are equally encouraged with the progress of our new food program, which continues to perform exceptionally well as we expand its rollout across the broader system. This represents another meaningful step toward lowering structural barriers to visiting Dutch Bros and expanding the set of beverage occasions. | ์ด๋ฌํ ๋ ธ๋ ฅ๋ค์ด ์ฑ๊ณผ๋ฅผ ๋ด๊ณ ์์ผ๋ฉฐ, ๊ณ ๊ฐ๊ณผ ๋ธ๋ก์ด์คํ(Broista) ๊ฒฝํ์ ๋ณดํธํ๋ฉด์ ์ง์์ ์ธ ๊ฑฐ๋ ์ฆ๊ฐ๋ฅผ ์ง์ํ ์ ์๊ฒ ๋์์ต๋๋ค. ์ด๋ฌํ ๋ชจ๋ฉํ ์ ๋์ฑ ๊ฐํํ๊ธฐ ์ํด ์ง๋๋ฌ ์ ์๋จธ์ค(Jen Summers)๋ฅผ ์ต๊ณ ๋งค์ฅ์ด์์ฑ ์์(Chief Shops Officer)๋ก ์์ ํ์ต๋๋ค. ๊ทธ๋ ๋ ์ด์ ์ฐ์์ฑ๊ณผ ๊ณ ๊ฐ ๊ฒฝํ์ ํฅ์์ํค๋ฉด์ ๊ณ ์ฑ์ฅ ๋ ์คํ ๋ ๋ธ๋๋๋ฅผ ํ์ฅํ ํ๋ถํ ๊ฒฝํ์ ๋ณด์ ํ๊ณ ์์ต๋๋ค. ์ฐ๋ฆฌ๋ ์๋ก์ด ํธ๋ ํ๋ก๊ทธ๋จ์ ์ง์ ์๋ ๋๊ฐ์ด ๊ณ ๋ฌด๋์ด ์์ผ๋ฉฐ, ์ด๋ ๋ ๋์ ์์คํ ์ ๋ฐ์ ๊ฑธ์ณ ํ๋ ์ถ์๋ฅผ ์งํํ๋ฉด์ ๊ณ์ํด์ ๋งค์ฐ ์ฐ์ํ ์ฑ๊ณผ๋ฅผ ๋ณด์ด๊ณ ์์ต๋๋ค. ์ด๋ ๋์น๋ธ๋ก์ค ๋ฐฉ๋ฌธ์ ๋ํ ๊ตฌ์กฐ์ ์ฅ๋ฒฝ์ ๋ฎ์ถ๊ณ ์๋ฃ ์๋น ๊ธฐํ๋ฅผ ํ๋ํ๋ ๋ ๋ค๋ฅธ ์๋ฏธ ์๋ ๋จ๊ณ๋ฅผ ๋ํ๋ ๋๋ค. |
| It's worth noting that 1 year ago, this program was limited to 4 shops in the Greater Phoenix market. And by the end of 2025, we had thoughtfully expanded this program to over 300 shops across 11 states with plans for the rollout to be complete by the end of 2026. Collectively, these initiatives strengthen our scalable shop operating system, one designed to increase speed, provide greater convenience and drive share-taking growth. In closing, Dutch Bros remains exceptionally well positioned with a very clear strategy, strong fundamentals and a long runway ahead. | ์ฃผ๋ชฉํ ๋งํ ์ ์ 1๋ ์ ๋ง ํด๋ ์ด ํ๋ก๊ทธ๋จ์ด ๊ทธ๋ ์ดํฐ ํผ๋์ค ์์ฅ์ 4๊ฐ ๋งค์ฅ์๋ง ์ ํ๋์ด ์์๋ค๋ ๊ฒ์ ๋๋ค. ๊ทธ๋ฆฌ๊ณ 2025๋ ๋ง๊น์ง ์ฐ๋ฆฌ๋ ์ด ํ๋ก๊ทธ๋จ์ 11๊ฐ ์ฃผ์ ๊ฑธ์ณ 300๊ฐ ์ด์์ ๋งค์ฅ์ผ๋ก ์ ์คํ๊ฒ ํ๋ํ์ผ๋ฉฐ, 2026๋ ๋ง๊น์ง ์ ๋ฉด ๋์ ์ ์๋ฃํ ๊ณํ์ ๋๋ค. ์ด๋ฌํ ์ด๋์ ํฐ๋ธ๋ค์ ์ข ํฉ์ ์ผ๋ก ์ฐ๋ฆฌ์ ํ์ฅ ๊ฐ๋ฅํ ๋งค์ฅ ์ด์ ์์คํ ์ ๊ฐํํ๋ฉฐ, ์ด๋ ์๋๋ฅผ ๋์ด๊ณ , ๋ ํฐ ํธ์์ฑ์ ์ ๊ณตํ๋ฉฐ, ์์ฅ์ ์ ์จ ํ๋ ์ฑ์ฅ์ ๊ฒฌ์ธํ๋๋ก ์ค๊ณ๋์์ต๋๋ค. ๋ง์ง๋ง์ผ๋ก, ๋์น๋ธ๋ก์ค๋ ๋งค์ฐ ๋ช ํํ ์ ๋ต, ํํํ ํ๋๋ฉํธ, ๊ทธ๋ฆฌ๊ณ ์์ผ๋ก์ ๊ธด ์ฑ์ฅ ํ์ฃผ๋ก๋ฅผ ๊ฐ์ถ๊ณ ์์ด ๋งค์ฐ ์ ๋ฆฌํ ์์น์ ์์ต๋๋ค. |
| We are intentionally building this business with a long-term mindset, focused on growing through our people and investing in our brand. We have the largest and most experienced pipeline of regional operators in our history, providing a clear line of sight to 2,029 shops in 2029. System-wide AUVs are at record levels, reinforcing strong shop-level economics and giving us confidence to pursue our long-term opportunity of 7,000 shops. New shop productivity continues to exceed historical levels, reflecting disciplined market planning, targeted strategic investments in our real estate capabilities and increased paid marketing to build brand awareness. We continue to have top-tier growth. | ์ ํฌ๋ ์๋์ ์ผ๋ก ์ฅ๊ธฐ์ ๊ด์ ์ผ๋ก ์ด ์ฌ์ ์ ๊ตฌ์ถํ๊ณ ์์ผ๋ฉฐ, ์ธ์ฌ๋ฅผ ํตํ ์ฑ์ฅ๊ณผ ๋ธ๋๋ ํฌ์์ ์ง์คํ๊ณ ์์ต๋๋ค. ํ์ฌ ์ญ์ฌ์ ๊ฐ์ฅ ๊ท๋ชจ๊ฐ ํฌ๊ณ ๊ฒฝํ์ด ํ๋ถํ ์ง์ญ ์ด์์ ํ์ดํ๋ผ์ธ์ ๋ณด์ ํ๊ณ ์์ด, 2029๋ ๊น์ง 2,029๊ฐ ๋งค์ฅ ๋ฌ์ฑ์ ๋ํ ๋ช ํํ ๊ฐ์์ฑ์ ํ๋ณดํ๊ณ ์์ต๋๋ค. ์์คํ ์ ์ฒด AUV(ํ๊ท ๋จ์ ๋งค์ถ)๊ฐ ์ฌ์ ์ต๊ณ ์์ค์ ๋๋ฌํ์ฌ ๋งค์ฅ ๋จ์์ ๊ฒฌ๊ณ ํ ๊ฒฝ์ ์ฑ์ ์ ์ฆํ๊ณ ์์ผ๋ฉฐ, ์ด๋ 7,000๊ฐ ๋งค์ฅ์ด๋ผ๋ ์ฅ๊ธฐ ๋ชฉํ๋ฅผ ์ถ๊ตฌํ ์ ์๋ค๋ ํ์ ์ ์ฃผ๊ณ ์์ต๋๋ค. ์ ๊ท ๋งค์ฅ์ ์์ฐ์ฑ์ ์ญ์ฌ์ ์์ค์ ์ง์์ ์ผ๋ก ์ํํ๊ณ ์๋๋ฐ, ์ด๋ ์ฒด๊ณ์ ์ธ ์์ฅ ๊ณํ, ๋ถ๋์ฐ ์ญ๋์ ๋ํ ์ ๋ต์ ํฌ์, ๊ทธ๋ฆฌ๊ณ ๋ธ๋๋ ์ธ์ง๋ ๊ตฌ์ถ์ ์ํ ์ ๋ฃ ๋ง์ผํ ํ๋์ ๊ฒฐ๊ณผ์ ๋๋ค. ์ ํฌ๋ ๊ณ์ํด์ ์ต์์ ์์ค์ ์ฑ์ฅ์ ์ ์งํ๊ณ ์์ต๋๋ค. |
| Over the last 3 years, we have more than doubled total revenues while also tripling adjusted EBITDA, demonstrating the strength and scalability of our model. We have ignited transaction growth in 2025 with a much larger comp base, delivering sequential year-over-year improvement in transaction growth, driven by impactful innovation, the expansion of Dutch Rewards and continued adoption of Order Ahead. We have built a highly scalable and profitable model that quickly resonates with our customers and a value proposition that has been carefully unlocked over 30 years. And our fundamentals remain sound as we've delivered 19 consecutive years of positive same-shop sales growth. | ์ง๋ 3๋ ๊ฐ ์ฐ๋ฆฌ๋ ์ด๋งค์ถ์ ๋ ๋ฐฐ ์ด์ ์ฆ๊ฐ์ํค๋ ๋์์ ์กฐ์ EBITDA๋ฅผ ์ธ ๋ฐฐ๋ก ๋๋ ธ์ผ๋ฉฐ, ์ด๋ ์ฐ๋ฆฌ ๋น์ฆ๋์ค ๋ชจ๋ธ์ ๊ฐ๋ ฅํจ๊ณผ ํ์ฅ์ฑ์ ์ ์ฆํ๋ ๊ฒ์ ๋๋ค. 2025๋ ์๋ ํจ์ฌ ๋ ํฐ ๋น๊ต๊ธฐ์ค(comp base)์ ๋ฐํ์ผ๋ก ๊ฑฐ๋ ์ฑ์ฅ์ ๊ฐ์ํํ์ผ๋ฉฐ, ์ํฅ๋ ฅ ์๋ ํ์ , Dutch Rewards ํ๋ก๊ทธ๋จ ํ๋, ๊ทธ๋ฆฌ๊ณ Order Ahead(์ฌ์ ์ฃผ๋ฌธ) ์๋น์ค์ ์ง์์ ์ธ ์ฑํ์ ํ์ ์ด ์ ๋ ๋๋น ๊ฑฐ๋ ์ฑ์ฅ๋ฅ ์ด ์์ฐจ์ ์ผ๋ก ๊ฐ์ ๋์์ต๋๋ค. ์ฐ๋ฆฌ๋ ๊ณ ๊ฐ๋ค์๊ฒ ๋น ๋ฅด๊ฒ ๊ณต๊ฐ์ ์ป๋ ๋์ ํ์ฅ์ฑ๊ณผ ์์ต์ฑ์ ๊ฐ์ถ ๋ชจ๋ธ์ ๊ตฌ์ถํ์ผ๋ฉฐ, ์ด๋ 30๋ ์ ๊ฑธ์ณ ์ ์คํ๊ฒ ๋ฐ์ ์์ผ์จ ๊ฐ์น ์ ์์ ๋๋ค. ๋ํ 19๋ ์ฐ์ ๊ธ์ ์ ์ธ ๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ ๋ฌ์ฑํ๋ฉฐ ์ฐ๋ฆฌ์ ํ๋๋ฉํธ์ด ๊ฒฌ๊ณ ํจ์ ๋ณด์ฌ์ฃผ๊ณ ์์ต๋๋ค. |
| Our approach is designed for winning in the long run, operating with discipline, focusing on long-term execution and growing through our exceptional people. With that, I'll pass it to Josh. Joshua Guenser Chief Financial Officer Thanks, Christine. I'll provide a recap of our fourth quarter and full year 2025 results, along with an outlook for 2026. Our fourth quarter performance reinforces the confidence we have in our underlying transaction strength and our strong 4-wall shop economics. For 2025, total revenues were $1.64 billion, representing an impressive growth of 28%. System-wide AUVs reached a record $2.1 million. | ์ ํฌ์ ์ ๊ทผ ๋ฐฉ์์ ์ฅ๊ธฐ์ ์ธ ์ฑ๊ณต์ ์ํด ์ค๊ณ๋์์ผ๋ฉฐ, ๊ท์จ ์๋ ์ด์, ์ฅ๊ธฐ์ ์คํ์ ์ง์คํ๊ณ , ๋ฐ์ด๋ ์ธ์ฌ๋ค์ ํตํด ์ฑ์ฅํ๊ณ ์์ต๋๋ค. ๊ทธ๋ผ Josh์๊ฒ ๋๊ธฐ๊ฒ ์ต๋๋ค. Joshua Guenser ์ต๊ณ ์ฌ๋ฌด์ฑ ์์ ๊ฐ์ฌํฉ๋๋ค, Christine. 4๋ถ๊ธฐ์ 2025๋ ์ ์ฒด ์ค์ ์ ์์ฝํ๊ณ , 2026๋ ์ ๋ง์ ๋ง์๋๋ฆฌ๊ฒ ์ต๋๋ค. 4๋ถ๊ธฐ ์ค์ ์ ์ ํฌ์ ๊ฒฌ๊ณ ํ ๊ฑฐ๋ ๊ธฐ๋ฐ ๊ฐ์ ๊ณผ ์ฐ์ํ ์ ํฌ๋ณ ๊ฒฝ์ ์ฑ(4-wall shop economics)์ ๋ํ ํ์ ์ ๋์ฑ ๊ฐํ์์ผ ์ค๋๋ค. 2025๋ ์ด๋งค์ถ์ 16์ต 4์ฒ๋ง ๋ฌ๋ฌ๋ก 28%๋ผ๋ ์ธ์์ ์ธ ์ฑ์ฅ๋ฅ ์ ๊ธฐ๋กํ์ต๋๋ค. ์์คํ ์ ์ฒด ํ๊ท ์ ํฌ๋น ๋งค์ถ(AUVs)์ 210๋ง ๋ฌ๋ฌ๋ก ์ฌ์ ์ต๊ณ ์น๋ฅผ ๋ฌ์ฑํ์ต๋๋ค. |
| Adjusted EBITDA climbed to $303 million, outpacing total revenue growth with an exceptional increase of 31%. System same-shop sales growth was 5.6% with impressive transaction growth of 3.2%. And despite commodity cost headwinds, our 2025 company-operated contribution margin landed at approximately 29%, a testament to our persistence in balancing near-term pressures and strategic investments while continuing to build long-term customer value. Looking forward, as we expect coffee costs to normalize, we remain extremely confident in our ability to deliver our long-term contribution margin goal of approximately 30%. | ์กฐ์ EBITDA๋ 3์ต 3๋ฐฑ๋ง ๋ฌ๋ฌ๋ก ์ฆ๊ฐํ์ฌ, ์ด ๋งค์ถ ์ฑ์ฅ๋ฅ ์ ์ํํ๋ฉฐ 31%๋ผ๋ ํ์ํ ์ฆ๊ฐ์จ์ ๊ธฐ๋กํ์ต๋๋ค. ์์คํ ์ ์ฒด ๊ธฐ์กด์ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ 5.6%๋ฅผ ๋ฌ์ฑํ์ผ๋ฉฐ, ๊ฑฐ๋ ๊ฑด์๋ 3.2%๋ผ๋ ์ธ์์ ์ธ ์ฑ์ฅ์ ๋ณด์์ต๋๋ค. ์์์ฌ ๋น์ฉ ์์น์ด๋ผ๋ ์ญํ์๋ ๋ถ๊ตฌํ๊ณ , 2025๋ ์ง์์ ๊ณตํ์ด์ต๋ฅ ์ ์ฝ 29%๋ฅผ ๊ธฐ๋กํ์ต๋๋ค. ์ด๋ ๋จ๊ธฐ์ ์๋ฐ๊ณผ ์ ๋ต์ ํฌ์ ๊ฐ์ ๊ท ํ์ ์ ์งํ๋ฉด์๋ ์ฅ๊ธฐ์ ์ธ ๊ณ ๊ฐ ๊ฐ์น๋ฅผ ์ง์์ ์ผ๋ก ๊ตฌ์ถํด์จ ์ฐ๋ฆฌ์ ๋๊ธฐ๋ฅผ ์ ์ฆํ๋ ๊ฒฐ๊ณผ์ ๋๋ค. ํฅํ ์ปคํผ ์๊ฐ๊ฐ ์ ์ํ๋ ๊ฒ์ผ๋ก ์์๋จ์ ๋ฐ๋ผ, ์ฐ๋ฆฌ๋ ์ฝ 30%๋ผ๋ ์ฅ๊ธฐ ๊ณตํ์ด์ต๋ฅ ๋ชฉํ๋ฅผ ๋ฌ์ฑํ ์ ์๋ ๋ฅ๋ ฅ์ ๋ํด ๋งค์ฐ ํ์ ํ๊ณ ์์ต๋๋ค. |
| During the year, we opened 154 new shops, bringing our total system shop count to 1,136. For the fourth quarter, total revenues were $444 million, an increase of 29% or $101 million over the fourth quarter of last year. System same-shop sales growth was 7.7%, driven by standout transaction growth of 5.4%. In Q4, we saw broad-based strength throughout the quarter, with momentum driven from exciting innovation and Dutch Rewards. Additionally, we're beginning to see the impact of our new food program on comp, including both ticket and transaction lift, which is consistent with our prior commentary on the program. | ์ฌํด ๋์ 154๊ฐ์ ์ ๊ท ๋งค์ฅ์ ์คํํ์ฌ ์ ์ฒด ์์คํ ๋งค์ฅ ์๋ 1,136๊ฐ๊ฐ ๋์์ต๋๋ค. 4๋ถ๊ธฐ ์ด ๋งค์ถ์ 4์ต 4,400๋ง ๋ฌ๋ฌ๋ก ์ ๋ ๋๊ธฐ ๋๋น 29% ๋๋ 1์ต 100๋ง ๋ฌ๋ฌ ์ฆ๊ฐํ์ต๋๋ค. ์์คํ ๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ 7.7%๋ฅผ ๊ธฐ๋กํ์ผ๋ฉฐ, ์ด๋ 5.4%์ ๋ฐ์ด๋ ๊ฑฐ๋๊ฑด์ ์ฆ๊ฐ์ ํ์ ์ ๊ฒ์ ๋๋ค. 4๋ถ๊ธฐ์๋ ํ์ ์ ์ธ ์ ํ๊ณผ Dutch Rewards ํ๋ก๊ทธ๋จ์ ๋ชจ๋ฉํ ์ ํ์ ์ด ๋ถ๊ธฐ ์ ๋ฐ์ ๊ฑธ์ณ ๊ด๋ฒ์ํ ๊ฐ์ธ๋ฅผ ๋ณด์์ต๋๋ค. ๋ํ ์ ๊ท ํธ๋ ํ๋ก๊ทธ๋จ์ด ๊ฐ๋จ๊ฐ์ ๊ฑฐ๋๊ฑด์ ์ฆ๊ฐ๋ฅผ ํฌํจํ ๋์ผ๋งค์ฅ ๋งค์ถ์ ๋ฏธ์น๋ ์ํฅ์ ํ์ธํ๊ธฐ ์์ํ์ผ๋ฉฐ, ์ด๋ ํด๋น ํ๋ก๊ทธ๋จ์ ๋ํ ๊ธฐ์กด ์ค๋ช ๊ณผ ์ผ์นํ๋ ๊ฒฐ๊ณผ์ ๋๋ค. |
| Looking ahead to 2026, we expect full year system same-shop sales growth of approximately 3% to 5%, which assumes taking around 1 point of incremental price during 2026 as we continue to strengthen our relative value proposition, the impact of cycling strong transaction growth that strengthened over the course of 2025, the annual lap of Order Ahead and continued excitement on the new food rollout with early shop results suggesting an approximate 4% comp lift in shops that have the program. We rolled off a point of pricing in January and expect to roll off another point in early July. | 2026๋ ์ ์ ๋งํ๋ฉด, ๋น์ฌ๋ ์ฐ๊ฐ ์์คํ ๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ด ์ฝ 3%์์ 5%๊ฐ ๋ ๊ฒ์ผ๋ก ์์ํฉ๋๋ค. ์ด๋ ์๋์ ๊ฐ์น ์ ์์ ์ง์์ ์ผ๋ก ๊ฐํํ๊ธฐ ์ํด 2026๋ ์ค ์ฝ 1%ํฌ์ธํธ์ ์ถ๊ฐ ๊ฐ๊ฒฉ ์ธ์์ ๋จํํ ๊ฒ์ ๊ฐ์ ํ ๊ฒ์ด๋ฉฐ, 2025๋ ๋์ ๊ฐํ๋ ๊ฒฌ์กฐํ ๊ฑฐ๋ ๊ฑด์ ์ฑ์ฅ์ ๊ธฐ์ ํจ๊ณผ, Order Ahead์ ์ฐ๊ฐ ๊ธฐ์ ํจ๊ณผ, ๊ทธ๋ฆฌ๊ณ ์ ๊ท ๋ฉ๋ด ์ถ์์ ๋ํ ์ง์์ ์ธ ํธ์์ ๋ฐ์ํ ๊ฒ์ ๋๋ค. ์ด๊ธฐ ๋งค์ฅ ๊ฒฐ๊ณผ๋ ํด๋น ํ๋ก๊ทธ๋จ์ ๋์ ํ ๋งค์ฅ์์ ์ฝ 4%์ ๋์ผ๋งค์ฅ ๋งค์ถ ์ฆ๊ฐ๋ฅผ ์์ฌํ๊ณ ์์ต๋๋ค. ๋น์ฌ๋ 1์์ 1%ํฌ์ธํธ์ ๊ฐ๊ฒฉ ์ธ์๋ถ์ ์์งํ์ผ๋ฉฐ, 7์ ์ด์ ์ถ๊ฐ๋ก 1%ํฌ์ธํธ๋ฅผ ์์งํ ๊ฒ์ผ๋ก ์์ํฉ๋๋ค. |
| As a result, we expect the benefit of effective pricing to step down slightly in the back half of the year, while transaction growth comparisons begin to step up. We plan to continue to methodically roll-out food across our shops throughout 2026 with the comp lift impact phased in throughout the year. As a reminder, we expect that nearly 300 legacy shops may not be able to accommodate the new food program. Our 2026 system same-shop sales growth guidance contemplates approximately 4% to 6% in the first quarter, reflecting the strong results we saw in January and less than a point of price taken at the start of the year. | ๊ทธ ๊ฒฐ๊ณผ, ํ๋ฐ๊ธฐ์๋ ํจ๊ณผ์ ์ธ ๊ฐ๊ฒฉ ์ ์ฑ ์ ํจ์ต์ด ์ํญ ๊ฐ์ํ๋ ๋ฐ๋ฉด, ๊ฑฐ๋ ๊ฑด์ ์ฆ๊ฐ์จ ๋น๊ต๋ ์์น์ธ๋ฅผ ๋ณด์ผ ๊ฒ์ผ๋ก ์์ํฉ๋๋ค. ์ฐ๋ฆฌ๋ 2026๋ ๋ด๋ด ์ ๋งค์ฅ์ ๊ฑธ์ณ ์์ ๋ฉ๋ด๋ฅผ ์ฒด๊ณ์ ์ผ๋ก ๋์ ํ ๊ณํ์ด๋ฉฐ, ์ด์ ๋ฐ๋ฅธ ๊ธฐ์กด์ ๋งค์ถ ์์น ํจ๊ณผ๋ ์ฐ์ค ๋จ๊ณ์ ์ผ๋ก ๋ฐ์๋ ๊ฒ์ ๋๋ค. ์ฐธ๊ณ ๋ก, ์ฝ 300๊ฐ์ ๊ธฐ์กด ๋งค์ฅ์ ์๋ก์ด ์์ ํ๋ก๊ทธ๋จ์ ์์ฉํ์ง ๋ชปํ ์ ์์ ๊ฒ์ผ๋ก ์์๋ฉ๋๋ค. 2026๋ ์ ์ฌ ๊ธฐ์ค ๊ธฐ์กด์ ๋งค์ถ ์ฑ์ฅ๋ฅ ๊ฐ์ด๋์ค๋ 1๋ถ๊ธฐ์ ์ฝ 4%~6%๋ฅผ ๋ฐ์ํ๊ณ ์์ผ๋ฉฐ, ์ด๋ 1์์ ๋ํ๋ ๊ฐ๋ ฅํ ์ค์ ๊ณผ ์ฐ์ด 1% ๋ฏธ๋ง์ ๊ฐ๊ฒฉ ์ธ์์ ๊ณ ๋ คํ ๊ฒ์ ๋๋ค. |
| In the fourth quarter, we opened 55 new shops with many opening later in the quarter and a few carrying over into 2026. Consistent with our prior commentary, these openings in 2026 represent incremental shops beyond our initial 2026 guidance and all of them opened in January. As a result of these carryover openings, we now expect to open at least 181 system shops in 2026, representing 16% shop growth. This figure includes 20 Clutch Coffee Bar conversions, which were contemplated in our original shop guidance provided last quarter. This conversion opportunity allows us to deploy capital in a highly efficient way with a purchase price of approximately $20 million. | 4๋ถ๊ธฐ์ ์ฐ๋ฆฌ๋ 55๊ฐ์ ์ ๊ท ๋งค์ฅ์ ์คํํ์ผ๋ฉฐ, ์ด ์ค ๋ค์๊ฐ ๋ถ๊ธฐ ํ๋ฐ์ ๊ฐ์ ํ๊ณ ์ผ๋ถ๋ 2026๋ ์ผ๋ก ์ด์๋์์ต๋๋ค. ์ด์ ์ค๋ช ๊ณผ ์ผ๊ด๋๊ฒ, 2026๋ ์ผ๋ก ์ด์๋ ๊ฐ์ ๋งค์ฅ๋ค์ ์ด๊ธฐ 2026๋ ๊ฐ์ด๋์ค๋ฅผ ์ด๊ณผํ๋ ์ถ๊ฐ ๋งค์ฅ๋ค์ด๋ฉฐ, ์ด๋ค ๋ชจ๋ 1์์ ๊ฐ์ ํ์ต๋๋ค. ์ด๋ฌํ ์ด์ ๊ฐ์ ์ ๊ฒฐ๊ณผ๋ก, ์ฐ๋ฆฌ๋ ์ด์ 2026๋ ์ ์ต์ 181๊ฐ์ ์์คํ ๋งค์ฅ์ ๊ฐ์ ํ ๊ฒ์ผ๋ก ์์ํ๋ฉฐ, ์ด๋ 16%์ ๋งค์ฅ ์ฑ์ฅ๋ฅ ์ ๋ํ๋ ๋๋ค. ์ด ์์น์๋ 20๊ฐ์ Clutch Coffee Bar ์ ํ ๋งค์ฅ์ด ํฌํจ๋์ด ์์ผ๋ฉฐ, ์ด๋ ์ง๋ ๋ถ๊ธฐ์ ์ ๊ณตํ ์๋ ๋งค์ฅ ๊ฐ์ด๋์ค์์ ๊ณ ๋ ค๋์๋ ๊ฒ์ ๋๋ค. ์ด๋ฒ ์ ํ ๊ธฐํ๋ฅผ ํตํด ์ฐ๋ฆฌ๋ ์ฝ 2์ฒ๋ง ๋ฌ๋ฌ์ ๋งค์ ๊ฐ๊ฒฉ์ผ๋ก ๋งค์ฐ ํจ์จ์ ์ธ ๋ฐฉ์์ผ๋ก ์๋ณธ์ ๋ฐฐ์นํ ์ ์์ต๋๋ค. |
| For modeling purposes, we expect approximately 30 system shop openings in Q1 and a gradual step-up into the rest of the year. Switching to company-operated shop performance in Q4. Revenue was $410 million, an increase of 30% or $95 million over the fourth quarter of last year. Company-operated same-shop sales growth was an incredible 9.7% and was primarily driven by 7.6% transaction growth. Company-operated shop contribution was $113 million, an increase of 24% or $22 million year-over-year. Company-operated shop contribution margin was 27.6%. | ๋ชจ๋ธ๋ง ๋ชฉ์ ์, 1๋ถ๊ธฐ์๋ ์ฝ 30๊ฐ์ ์์คํ ๋งค์ฅ ์คํ์ ์์ํ๊ณ ์์ผ๋ฉฐ, ์ฐ์ค ๋๋จธ์ง ๊ธฐ๊ฐ์๋ ์ ์ง์ ์ผ๋ก ์ฆ๊ฐํ ๊ฒ์ผ๋ก ์ ๋งํฉ๋๋ค. 4๋ถ๊ธฐ ์ง์ ๋งค์ฅ ์ค์ ์ผ๋ก ๋์ด๊ฐ๊ฒ ์ต๋๋ค. ๋งค์ถ์ 4์ต 1์ฒ๋ง ๋ฌ๋ฌ๋ก ์ ๋ ๋๊ธฐ ๋๋น 30% ๋๋ 9,500๋ง ๋ฌ๋ฌ ์ฆ๊ฐํ์ต๋๋ค. ์ง์ ๋งค์ฅ ๋์ผ์ ํฌ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ ๋๋ผ์ด 9.7%๋ฅผ ๊ธฐ๋กํ์ผ๋ฉฐ, ์ด๋ ์ฃผ๋ก 7.6%์ ๊ฑฐ๋ ๊ฑด์ ์ฆ๊ฐ์ ๊ธฐ์ธํ์ต๋๋ค. ์ง์ ๋งค์ฅ ๊ณตํ์ด์ต์ 1์ต 1,300๋ง ๋ฌ๋ฌ๋ก ์ ๋ ๋๊ธฐ ๋๋น 24% ๋๋ 2,200๋ง ๋ฌ๋ฌ ์ฆ๊ฐํ์ต๋๋ค. ์ง์ ๋งค์ฅ ๊ณตํ์ด์ต๋ฅ ์ 27.6%์์ต๋๋ค. |
| Beverage, food and packaging costs were 27% of company-operated shop revenue, which is 160 basis points unfavorable year-over-year, primarily driven by higher coffee costs and costs associated with the continued rollout of our new food program. With coffee costs remaining elevated throughout 2025, the impact increased throughout the year and will have a continued impact into 2026. Given our inventory turns, any change in coffee prices, including the related P&L impact, typically lags by 2 to 3 quarters. The midpoint of our full year 2026 guidance contemplates approximately 80 basis points of total COGS pressure. | ์๋ฃ, ์ํ ๋ฐ ํฌ์ฅ ๋น์ฉ์ ์ง์์ ๋งค์ถ์ 27%๋ฅผ ์ฐจ์งํ์ผ๋ฉฐ, ์ด๋ ์ ๋ ๋๋น 160bp ์ ํ๋ ์์น์ ๋๋ค. ์ด๋ ์ฃผ๋ก ์ปคํผ ์๊ฐ ์์น๊ณผ ์ ๊ท ์ํ ํ๋ก๊ทธ๋จ์ ์ง์์ ์ธ ํ๋์ ๊ด๋ จ๋ ๋น์ฉ ์ฆ๊ฐ์ ๊ธฐ์ธํฉ๋๋ค. 2025๋ ๋ด๋ด ์ปคํผ ์๊ฐ๊ฐ ๋์ ์์ค์ ์ ์งํ๋ฉด์ ๊ทธ ์ํฅ์ด ์ฐ์ค ํ๋๋์์ผ๋ฉฐ, 2026๋ ๊น์ง๋ ์ง์์ ์ธ ์ํฅ์ ๋ฏธ์น ๊ฒ์ ๋๋ค. ๋น์ฌ์ ์ฌ๊ณ ํ์ ์จ์ ๊ณ ๋ คํ ๋, ๊ด๋ จ ์์ต๊ณ์ฐ์ ์ํฅ์ ํฌํจํ ์ปคํผ ๊ฐ๊ฒฉ์ ๋ณ๋์ ์ผ๋ฐ์ ์ผ๋ก 2~3๋ถ๊ธฐ ์ง์ฐ๋์ด ๋ฐ์๋ฉ๋๋ค. 2026๋ ์ ์ฒด ์ฐ๋ ๊ฐ์ด๋์ค์ ์ค๊ฐ๊ฐ์ ์ฝ 80bp์ ์ด ๋งค์ถ์๊ฐ(COGS) ์๋ฐ์ ๋ฐ์ํ๊ณ ์์ต๋๋ค. |
| Included in this is approximately 200 basis points of total COGS pressure in Q1 2026, with that pressure stepping down throughout the year. Labor costs were 26.2% of company-operated shop revenue, which is 90 basis points favorable year-over-year. Occupancy and other costs were 17.2% of company-operated shop revenue, which is 30 basis points favorable year-over-year. As a reminder, in 2026, we expect occupancy and other costs as a percentage of revenue to increase by shifting more of our lease arrangements to build-to-suit leases. In 2025, approximately 45% of our leases were build-to-suit leases, and we expect continued progress in 2026 towards our long-term goal. | ์ด์๋ 2026๋ 1๋ถ๊ธฐ์ ์ฝ 200bp์ ์ ์ฒด ๋งค์ถ์๊ฐ(COGS) ์๋ฐ์ด ํฌํจ๋์ด ์์ผ๋ฉฐ, ์ด๋ฌํ ์๋ฐ์ ์ฐ์ค ์ ์ฐจ ์ํ๋ ๊ฒ์ ๋๋ค. ์ธ๊ฑด๋น๋ ์ง์์ ๋งค์ถ์ 26.2%๋ก ์ ๋ ๋๋น 90bp ๊ฐ์ ๋์์ต๋๋ค. ์์ฐจ๋ฃ ๋ฐ ๊ธฐํ ๋น์ฉ์ ์ง์์ ๋งค์ถ์ 17.2%๋ก ์ ๋ ๋๋น 30bp ๊ฐ์ ๋์์ต๋๋ค. ์ฐธ๊ณ ๋ก, 2026๋ ์๋ ๋ ๋ง์ ์๋ ๊ณ์ฝ์ ๋ง์ถคํ ๊ฑด์ถ ์๋(build-to-suit lease)๋ก ์ ํํจ์ ๋ฐ๋ผ ๋งค์ถ ๋๋น ์์ฐจ๋ฃ ๋ฐ ๊ธฐํ ๋น์ฉ ๋น์จ์ด ์ฆ๊ฐํ ๊ฒ์ผ๋ก ์์๋ฉ๋๋ค. 2025๋ ์๋ ์ฝ 45%์ ์๋ ๊ณ์ฝ์ด ๋ง์ถคํ ๊ฑด์ถ ์๋์์ผ๋ฉฐ, 2026๋ ์๋ ์ฅ๊ธฐ ๋ชฉํ๋ฅผ ํฅํด ์ง์์ ์ธ ์ง์ ์ด ์์ ๊ฒ์ผ๋ก ๊ธฐ๋ํฉ๋๋ค. |
| Preopening expenses were 2% of company-operated shop revenue, which is 90 basis points unfavorable year-over-year, driven by increased strategic investments related to training and jump-starting shop openings. Switching gears, Q4 adjusted SG&A was $65 million or 14.7% of total revenue. While we continue to make investments in our infrastructure and our people in 2025, we were also able to drive 140 basis points of leverage in adjusted SG&A. Our 2026 guidance contemplates a continuation of this momentum as we expect an additional 70 basis points of adjusted SG&A leverage. | ๊ฐ์ ์ ๋น์ฉ์ ์ง์์ ๋งค์ถ์ 2%๋ก, ์ ๋ ๋๋น 90bp ์ ํ๋์์ต๋๋ค. ์ด๋ ๊ต์ก ๋ฐ ๋งค์ฅ ๊ฐ์ ๊ฐ์ํ์ ๊ด๋ จ๋ ์ ๋ต์ ํฌ์ ์ฆ๊ฐ์ ๊ธฐ์ธํฉ๋๋ค. ๋ค์์ผ๋ก, 4๋ถ๊ธฐ ์กฐ์ ํ๊ด๋น๋ 6,500๋ง ๋ฌ๋ฌ๋ก ์ด๋งค์ถ์ 14.7%๋ฅผ ๊ธฐ๋กํ์ต๋๋ค. 2025๋ ์๋ ์ธํ๋ผ์ ์ธ๋ ฅ์ ๋ํ ํฌ์๋ฅผ ์ง์ํ๋ ๊ฐ์ด๋ฐ, ์กฐ์ ํ๊ด๋น์์ 140bp์ ๋ ๋ฒ๋ฆฌ์ง๋ฅผ ๋ฌ์ฑํ ์ ์์์ต๋๋ค. 2026๋ ๊ฐ์ด๋์ค์๋ ์ด๋ฌํ ๋ชจ๋ฉํ ์ด ์ง์๋์ด ์กฐ์ ํ๊ด๋น์์ ์ถ๊ฐ๋ก 70bp์ ๋ ๋ฒ๋ฆฌ์ง๊ฐ ๋ฐ์ํ ๊ฒ์ผ๋ก ์์ํ๊ณ ์์ต๋๋ค. |
| For modeling purposes, we expect a continued flattening of adjusted SG&A dollars throughout the year when compared to 2025. In the quarter, adjusted EBITDA was $73 million, an increase of 49% or $24 million over the fourth quarter of last year. Lastly, we delivered $0.17 of adjusted EPS, up from $0.07 in Q4 of last year. Let me now provide an update on our liquidity and cash flow. As of December 31, we had approximately $705 million in total liquidity. This includes $269 million in cash and cash equivalents and approximately $435 million in our undrawn revolver. In Q4, our average CapEx per shop was $1.3 million compared to $1.8 million in Q4 of 2024. | ๋ชจ๋ธ๋ง ๋ชฉ์ ์, 2025๋ ๋๋น ์ฐ์ค ์กฐ์ SG&A ๋น์ฉ์ ์ง์์ ์ธ ํํํ๋ฅผ ์์ํ๊ณ ์์ต๋๋ค. ์ด๋ฒ ๋ถ๊ธฐ ์กฐ์ EBITDA๋ 7,300๋ง ๋ฌ๋ฌ๋ก ์ ๋ ๋ 4๋ถ๊ธฐ ๋๋น 49% ๋๋ 2,400๋ง ๋ฌ๋ฌ ์ฆ๊ฐํ์ต๋๋ค. ๋ง์ง๋ง์ผ๋ก, ์กฐ์ ์ฃผ๋น์์ด์ต(EPS)์ 0.17๋ฌ๋ฌ๋ฅผ ๊ธฐ๋กํ์ฌ ์๋ 4๋ถ๊ธฐ 0.07๋ฌ๋ฌ์์ ์์นํ์ต๋๋ค. ์ด์ ์ ๋์ฑ๊ณผ ํ๊ธํ๋ฆ์ ๋ํ ์ ๋ฐ์ดํธ๋ฅผ ๋ง์๋๋ฆฌ๊ฒ ์ต๋๋ค. 12์ 31์ผ ๊ธฐ์ค, ์ด ์ ๋์ฑ์ ์ฝ 7์ต 500๋ง ๋ฌ๋ฌ์ ๋๋ค. ์ฌ๊ธฐ์๋ ํ๊ธ ๋ฐ ํ๊ธ์ฑ์์ฐ 2์ต 6,900๋ง ๋ฌ๋ฌ์ ๋ฏธ์ฌ์ฉ ๋ฆฌ๋ณผ๋ฒ ์ฝ 4์ต 3,500๋ง ๋ฌ๋ฌ๊ฐ ํฌํจ๋ฉ๋๋ค. 4๋ถ๊ธฐ ๋งค์ฅ๋น ํ๊ท ์๋ณธ์ ์ง์ถ(CapEx)์ 130๋ง ๋ฌ๋ฌ๋ก 2024๋ 4๋ถ๊ธฐ 180๋ง ๋ฌ๋ฌ์ ๋น๊ต๋ฉ๋๋ค. |
| During the quarter, our net cash position increased by approximately $3 million from Q3, driven by strong cash flows from operations. We have now consistently added net cash to our balance sheet and in 2025, did so ahead of schedule, a testament to the strength of our execution and the long-term staying power of our brand. This marks a clear step change in the momentum we've built by generating free cash flow for a second consecutive year and reinforces my confidence that we are on the right track to further strengthen the durability of our business. Now let me provide our 2026 guidance. | ์ด๋ฒ ๋ถ๊ธฐ ๋์ ๋น์ฌ์ ์ํ๊ธ ํฌ์ง์ ์ 3๋ถ๊ธฐ ๋๋น ์ฝ 300๋ง ๋ฌ๋ฌ ์ฆ๊ฐํ์ผ๋ฉฐ, ์ด๋ ์์ ํ๋์ผ๋ก ์ธํ ๊ฐ๋ ฅํ ํ๊ธํ๋ฆ์ ๊ธฐ์ธํฉ๋๋ค. ์ฐ๋ฆฌ๋ ์ด์ ์ง์์ ์ผ๋ก ๋์ฐจ๋์กฐํ์ ์ํ๊ธ์ ์ถ๊ฐํด์์ผ๋ฉฐ, 2025๋ ์๋ ์์ ๋ณด๋ค ์์ ์ด๋ฅผ ๋ฌ์ฑํ์ต๋๋ค. ์ด๋ ์ฐ๋ฆฌ์ ์คํ๋ ฅ๊ณผ ๋ธ๋๋์ ์ฅ๊ธฐ์ ์ง์๋ ฅ์ ์ ์ฆํ๋ ๊ฒ์ ๋๋ค. ์ด๋ 2๋ ์ฐ์ ์์ฌํ๊ธํ๋ฆ์ ์ฐฝ์ถํจ์ผ๋ก์จ ์ฐ๋ฆฌ๊ฐ ๊ตฌ์ถํด์จ ๋ชจ๋ฉํ ์ ๋ช ํํ ์ ํ์ ์ ๋ํ๋ด๋ฉฐ, ์ฐ๋ฆฌ๊ฐ ์ฌ์ ์ ์ง์๊ฐ๋ฅ์ฑ์ ๋์ฑ ๊ฐํํ๊ธฐ ์ํ ์ฌ๋ฐ๋ฅธ ๋ฐฉํฅ์ผ๋ก ๋์๊ฐ๊ณ ์๋ค๋ ํ์ ์ ๋์ฑ ๊ตณ๊ฑดํ ํด์ค๋๋ค. ์ด์ 2026๋ ๊ฐ์ด๋์ค๋ฅผ ๋ง์๋๋ฆฌ๊ฒ ์ต๋๋ค. |
| Total revenues are projected to be between $2 billion and $2.03 billion, representing 22% to 24% growth year-over-year. Total system shop openings are now estimated to be at least 181 shops. system same-shop sales growth is estimated to be in the range of 3% to 5%. Adjusted EBITDA is estimated to be in the range of $355 million to $365 million. At the midpoint of this range, we expect approximately 60 basis points of net adjusted EBITDA margin pressure, largely driven by elevated coffee costs and the continued impact on occupancy that I spoke to earlier, but partially offset by leverage on adjusted SG&A. Capital expenditures are estimated to be in the range of $270 million to $290 million. | ์ด ๋งค์ถ์ 20์ต ๋ฌ๋ฌ์์ 20์ต 3์ฒ๋ง ๋ฌ๋ฌ ์ฌ์ด๋ก ์ ๋ง๋๋ฉฐ, ์ด๋ ์ ๋ ๋๋น 22%์์ 24%์ ์ฑ์ฅ๋ฅ ์ ๋ํ๋ ๋๋ค. ์ ์ฒด ์์คํ ๋งค์ฅ ์คํ์ ์ต์ 181๊ฐ ๋งค์ฅ์ผ๋ก ์์๋ฉ๋๋ค. ์์คํ ๊ธฐ์ค ๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ 3%์์ 5% ๋ฒ์๋ก ์ถ์ ๋ฉ๋๋ค. ์กฐ์ EBITDA๋ 3์ต 5,500๋ง ๋ฌ๋ฌ์์ 3์ต 6,500๋ง ๋ฌ๋ฌ ๋ฒ์๋ก ์์๋ฉ๋๋ค. ์ด ๋ฒ์์ ์ค๊ฐ๊ฐ ๊ธฐ์ค์ผ๋ก, ์กฐ์ EBITDA ๋ง์ง์ ์ฝ 60bp(๋ฒ ์ด์์คํฌ์ธํธ)์ ์ ์๋ฐ์ ๋ฐ์ ๊ฒ์ผ๋ก ์์ํ๋๋ฐ, ์ด๋ ์ฃผ๋ก ๋์ ์ปคํผ ์๊ฐ์ ์์ ๋ง์๋๋ฆฐ ์์ฐจ๋ฃ์ ์ง์์ ์ธ ์ํฅ์ ๊ธฐ์ธํ์ง๋ง, ์กฐ์ ํ๋งค๊ด๋ฆฌ๋น์ ๋ ๋ฒ๋ฆฌ์ง ํจ๊ณผ๋ก ๋ถ๋ถ์ ์ผ๋ก ์์๋ ๊ฒ์ ๋๋ค. ์๋ณธ์ ์ง์ถ์ 2์ต 7์ฒ๋ง ๋ฌ๋ฌ์์ 2์ต 9์ฒ๋ง ๋ฌ๋ฌ ๋ฒ์๋ก ์์๋ฉ๋๋ค. |
| We remain optimistic about the future with a clear and compelling path forward. Our ability to innovate and execute has scaled AUVs to record highs across an even larger set of shops, supported by best-in-class 4-wall shop economics. Our people are delivering an exceptional customer experience, reinforcing the compelling value proposition we offer. Thank you, everyone. We'll now take your questions. Operator, please open the lines. | ์ ํฌ๋ ๋ช ํํ๊ณ ์ค๋๋ ฅ ์๋ ๋ฏธ๋ ๋ฐฉํฅ์ฑ์ ๊ฐ์ง๊ณ ๋๊ด์ ์ธ ์ ๋ง์ ์ ์งํ๊ณ ์์ต๋๋ค. ํ์ ๊ณผ ์คํ ๋ฅ๋ ฅ์ ํตํด ๋์ฑ ํ๋๋ ๋งค์ฅ ์์์ AUV(Average Unit Volume, ๋งค์ฅ๋น ํ๊ท ๋งค์ถ)๋ฅผ ์ฌ์ ์ต๊ณ ์น๋ก ๋์ด์ฌ๋ ธ์ผ๋ฉฐ, ์ด๋ ์ ๊ณ ์ต๊ณ ์์ค์ 4-wall ๋งค์ฅ ๊ฒฝ์ ์ฑ(4-wall shop economics)์ ์ํด ๋ท๋ฐ์นจ๋๊ณ ์์ต๋๋ค. ์ ํฌ ์ง์๋ค์ ํ์ํ ๊ณ ๊ฐ ๊ฒฝํ์ ์ ๊ณตํ๊ณ ์์ผ๋ฉฐ, ์ด๋ ์ฐ๋ฆฌ๊ฐ ์ ๊ณตํ๋ ๊ฐ๋ ฅํ ๊ฐ์น ์ ์(value proposition)์ ๋์ฑ ๊ณต๊ณ ํ ํ๊ณ ์์ต๋๋ค. ๊ฐ์ฌํฉ๋๋ค. ์ด์ ์ง๋ฌธ์ ๋ฐ๋๋ก ํ๊ฒ ์ต๋๋ค. ๊ตํ์๋, ํ์ ์ ์ด์ด์ฃผ์๊ธฐ ๋ฐ๋๋๋ค. |
# Dutch Bros Inc. Q4 2025 ์ค์ ๋ฐํ ์์ฝ
## ์ฃผ์ ์ฌ๋ฌด ์ฑ๊ณผ
- **2025๋
์ฐ๊ฐ ์ค์ **: ๋งค์ถ 16.4์ต ๋ฌ๋ฌ(+28% YoY), ์กฐ์ EBITDA 3.03์ต ๋ฌ๋ฌ(+31% YoY), ์์คํ
๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ 5.6%, ๊ฑฐ๋ ๊ฑด์ ์ฑ์ฅ๋ฅ 3.2%
- **Q4 ์ค์ **: ๋งค์ถ 4.44์ต ๋ฌ๋ฌ(+29% YoY), ์์คํ
๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ 7.7%, ๊ฑฐ๋ ๊ฑด์ ์ฑ์ฅ๋ฅ 5.4%๋ก ๊ฐ๋ ฅํ ์ฑ์ฅ์ธ ์ง์
- **2026๋
๊ฐ์ด๋์ค**: ๋งค์ถ 20~20.3์ต ๋ฌ๋ฌ(+22~24%), ์กฐ์ EBITDA 3.55~3.65์ต ๋ฌ๋ฌ, ๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ 3~5%, ์ ๊ท ๋งค์ฅ ์ต์ 181๊ฐ ๊ฐ์ ์์
## ๊ฒฝ์์ง ํค ๋ฐ ์ ๋ต
- **๋งค์ฐ ๊ธ์ ์ **: CEO๋ "2029๋
๊น์ง 2,029๊ฐ ๋งค์ฅ" ๋ฌ์ฑ ๋ชฉํ๋ฅผ ๋ช
ํํ ์ ์ํ๋ฉฐ ์ฅ๊ธฐ ์ฑ์ฅ ์์ ๊ฐ ํ๋ช
- **ํต์ฌ ์ฑ์ฅ ๋๋ ฅ**: ๋ก์ดํฐ ํ๋ก๊ทธ๋จ(Dutch Rewards) ํ์ 1,500๋ง ๋ช
๋ํ(๊ฑฐ๋์ 72% ์ฐจ์ง), ์ฌ์ ์ฃผ๋ฌธ ๊ธฐ๋ฅ ํ๋(Q4 ๋ฏน์ค 14%), ์ ๊ท ํธ๋ ํ๋ก๊ทธ๋จ ๋กค์์(์ฝ 4% ๋งค์ถ ์ฆ๊ฐ ํจ๊ณผ)
- **์ด์ ํจ์จ์ฑ ๊ฐ์ **: ๋งค์ฅ๋น ํ๊ท CapEx๊ฐ Q4 ๊ธฐ์ค 130๋ง ๋ฌ๋ฌ
| Original | Translation |
|---|---|
| Operator: [Operator Instructions] And our first question comes from Andrew Charles with TD Cowen. | **Operator:** [์ด์์ ์๋ด] ์ฒซ ๋ฒ์งธ ์ง๋ฌธ์ TD Cowen์ Andrew Charles๋๊ป์ ์ฃผ์๊ฒ ์ต๋๋ค. |
| Andrew Charles: TD Cowen, Research Division Christine, investors are focused on your same-store sales resiliency this spring as larger limited service restaurants either launch energy and iced coffee beverages or revamp their platforms. And I'm guessing you're not providing specifics, but can you talk about the levers at your disposal to protect traffic during this time? For instance, is there an opportunity to accelerate the food rollout before '26 end given the success you're seeing there? Do you expect to raise marketing spend in '26 to promote more awareness of Dutch? Are you open-minded to increase points offers with Dutch Rewards members? Just some texture on how you're thinking about this and how you maintain your traffic strength. | **Andrew Charles:** ํฌ๋ฆฌ์คํด, ํฌ์์๋ค์ ๋ํ ์ ํ ์๋น์ค ๋ ์คํ ๋๋ค์ด ์๋์ง ์๋ฃ์ ์์ด์ค ์ปคํผ ์๋ฃ๋ฅผ ์ถ์ํ๊ฑฐ๋ ํ๋ซํผ์ ๊ฐํธํ๋ ๊ฐ์ด๋ฐ, ์ด๋ฒ ๋ด ์ฐ๋ฆฌ์ ๊ธฐ์กด์ ๋งค์ถ ํ๋ณต๋ ฅ์ ์ฃผ๋ชฉํ๊ณ ์์ต๋๋ค. ๊ตฌ์ฒด์ ์ธ ์์น๋ฅผ ์ ๊ณตํ์ง ์์ผ์ค ๊ฒ ๊ฐ์ง๋ง, ์ด ๊ธฐ๊ฐ ๋์ ๊ณ ๊ฐ ๋ฐฉ๋ฌธ์ ๋ณดํธํ๊ธฐ ์ํด ํ์ฉํ ์ ์๋ ์๋จ๋ค์ ๋ํด ๋ง์ํด ์ฃผ์๊ฒ ์ต๋๊น? ์๋ฅผ ๋ค์ด, ํ์ฌ ์ข์ ์ฑ๊ณผ๋ฅผ ๋ณด์ด๊ณ ์๋ ํธ๋ ๋ฉ๋ด ์ถ์๋ฅผ 26๋ ๋ง ์ด์ ์ ๊ฐ์ํํ ๊ธฐํ๊ฐ ์์ต๋๊น? ๋์น(Dutch)์ ๋ํ ์ธ์ง๋๋ฅผ ๋์ด๊ธฐ ์ํด 26๋ ์ ๋ง์ผํ ๋น์ฉ์ ๋๋ฆด ๊ณํ์ด์ญ๋๊น? ๋์น ๋ฆฌ์๋ ํ์๋ค์๊ฒ ํฌ์ธํธ ํํ์ ํ๋ํ๋ ๊ฒ์ ๋ํด ์ด๋ฆฐ ์์ธ๋ฅผ ๊ฐ์ง๊ณ ๊ณ์ญ๋๊น? ์ด์ ๋ํ ๊ท์ฌ์ ์๊ฐ๊ณผ ๊ณ ๊ฐ ๋ฐฉ๋ฌธ ๊ฐ์ธ๋ฅผ ์ด๋ป๊ฒ ์ ์งํ ๊ฒ์ธ์ง์ ๋ํด ์ข ๋ ์์ธํ ๋ง์ํด ์ฃผ์๊ธฐ ๋ฐ๋๋๋ค. |
| Christine Barone: CEO, President & Director Yes. Thanks for the question, Andrew. Our business is performing incredibly well. Look at the 7.7% same-shop sales in Q4, and this has been a competitive market since 1992. We have an incredible value proposition. I think the combination of our service, the quality of our beverages, everything that our Broistas provide. We're also right in the sweet spot of where the growth in this market is. It's about convenience. It's about energy. It's about iced, innovation, and we have the best teams and service in this industry. We started the year strong this year, and we're incredibly confident with where the business stands. | **Christine Barone:** ๋ค, ์ง๋ฌธ ๊ฐ์ฌํฉ๋๋ค, Andrew. ์ฐ๋ฆฌ ์ฌ์ ์ ์ ๋ง ํ์ํ ์ฑ๊ณผ๋ฅผ ๋ด๊ณ ์์ต๋๋ค. 4๋ถ๊ธฐ ๋์ผ๋งค์ฅ ๋งค์ถ(same-shop sales)์ด 7.7% ์ฑ์ฅํ ๊ฒ๋ง ๋ด๋ ์ ์ ์์ฃ . ์ด ์์ฅ์ 1992๋ ๋ถํฐ ๊ฒฝ์์ด ์น์ดํ์ต๋๋ค. ์ฐ๋ฆฌ๋ ๋๋ผ์ด ๊ฐ์น ์ ์(value proposition)์ ๊ฐ์ง๊ณ ์์ต๋๋ค. ์ฐ๋ฆฌ์ ์๋น์ค, ์๋ฃ์ ํ์ง, ๊ทธ๋ฆฌ๊ณ ๋ธ๋ก์ด์คํ(Broistas)๋ค์ด ์ ๊ณตํ๋ ๋ชจ๋ ๊ฒ์ ์กฐํฉ์ด ๊ทธ ํต์ฌ์ด๋ผ๊ณ ์๊ฐํฉ๋๋ค. ๋ํ ์ฐ๋ฆฌ๋ ์ด ์์ฅ์ ์ฑ์ฅ์ด ์ผ์ด๋๋ ์ ํํ ์ง์ ์ ์์นํด ์์ต๋๋ค. ํธ์์ฑ, ์๋์ง, ์์ด์ค ์๋ฃ, ํ์ ์ด ๋ฐ๋ก ๊ทธ๊ฒ์ด๊ณ , ์ฐ๋ฆฌ๋ ์ด ์ ๊ณ์์ ์ต๊ณ ์ ํ๊ณผ ์๋น์ค๋ฅผ ๋ณด์ ํ๊ณ ์์ต๋๋ค. ์ฌํด๋ ๊ฐ๋ ฅํ๊ฒ ์์ํ๊ณ , ํ์ฌ ์ฐ๋ฆฌ ์ฌ์ ์ ์์น์ ๋ํด ๋งค์ฐ ํ์ ํ๊ณ ์์ต๋๋ค. |
| Operator: And our next question comes from Chris O'Cull with Stifel. | **Operator:** ๋ค์ ์ง๋ฌธ์ Stifel์ Chris O'Cull๋๊ป์ ์ฃผ์๊ฒ ์ต๋๋ค. |
| Christopher O'Cull: Stifel, Nicolaus & Company, Incorporated, Research Division Congrats on another great quarter. Christine, AUVs have reached record levels, yet you've also noted that the company is still in the basic blocking and tackling phase of labor deployment. I'm just wondering, as Jen takes over shop operations, what's her mandate? And how much additional transaction capacity is she looking maybe to unlock during peak periods? | **Christopher O'Cull:** ์ถํ๋๋ฆฝ๋๋ค. ๋ ํ ๋ฒ ํ๋ฅญํ ์ค์ ์ ๊ฑฐ๋์ จ๋ค์. Christine, ํ๊ท ๋จ์ ๋งค์ถ(AUV)์ด ๊ธฐ๋ก์ ์ธ ์์ค์ ๋๋ฌํ๋๋ฐ๋, ํ์ฌ๊ฐ ์ฌ์ ํ ์ธ๋ ฅ ๋ฐฐ์น์ ๊ธฐ๋ณธ์ ์ธ ๋จ๊ณ์ ์๋ค๊ณ ๋ง์ํ์ จ์ต๋๋ค. Jen์ด ๋งค์ฅ ์ด์์ ๋งก๊ฒ ๋๋ฉด์, ๊ทธ๋ ์๊ฒ ์ฃผ์ด์ง ํต์ฌ ๊ณผ์ ๋ ๋ฌด์์ธ๊ฐ์? ๊ทธ๋ฆฌ๊ณ ํผํฌ ์๊ฐ๋์ ์ถ๊ฐ๋ก ํ๋ณดํ ์ ์๋ ๊ฑฐ๋ ์ฒ๋ฆฌ ์ฉ๋์ ์ด๋ ์ ๋๋ก ๋ณด๊ณ ๊ณ์ ๊ฐ์? |
| Christine Barone: CEO, President & Director Yes. So Jen is new on board. She just completed her shop training and is getting to know all of our teams. And as we look at her priorities, it's really about how do we serve our Broistas better. So how do we prioritize the initiatives that are coming at our shops and how do we support them to continue to roll-out the food program to continue to roll-out mobile order and have enhancements in that program. So she'll be very focused on the same initiatives that we're focused on really across the system. | **Christine Barone:** ๋ค, ์ ์ ์ด์ ๋ง ํฉ๋ฅํ๊ณ ๋งค์ฅ ๊ต์ก์ ์๋ฃํ์ผ๋ฉฐ ์ฐ๋ฆฌ ํ๋ค์ ์์๊ฐ๊ณ ์๋ ์ค์ ๋๋ค. ๊ทธ๋ ์ ์ฐ์ ์์๋ฅผ ์ดํด๋ณด๋ฉด, ํต์ฌ์ ๋ธ๋ก์ด์คํ๋ค์ ์ด๋ป๊ฒ ๋ ์ ์ง์ํ ๊ฒ์ธ๊ฐ์ ๋๋ค. ๋งค์ฅ์ ์ ๋ฌ๋๋ ์ด๋์ ํฐ๋ธ๋ค์ ์ฐ์ ์์๋ฅผ ์ด๋ป๊ฒ ์ ํ ๊ฒ์ธ์ง, ํธ๋ ํ๋ก๊ทธ๋จ์ ์ง์์ ์ผ๋ก ํ๋ํ๊ณ ๋ชจ๋ฐ์ผ ์ฃผ๋ฌธ์ ๊ณ์ ์ถ์ํ๋ฉฐ ํด๋น ํ๋ก๊ทธ๋จ์ ๊ฐ์ ํ๋ ๋ฐ ์ด๋ป๊ฒ ์ง์ํ ๊ฒ์ธ์ง์ ์ง์คํ ๊ฒ์ ๋๋ค. ๊ทธ๋ ๋ ์ฐ๋ฆฌ๊ฐ ์ ์ฒด ์์คํ ์์ ์ง์คํ๊ณ ์๋ ๊ฒ๊ณผ ๋์ผํ ์ด๋์ ํฐ๋ธ๋ค์ ๋งค์ฐ ์ง์คํ๊ฒ ๋ ๊ฒ์ ๋๋ค. |
| Operator: And moving next to Andy Barish with Jefferies. | **Operator:** ๋ค์์ ์ ํ๋ฆฌ์ค์ ์ค๋ ๋ฐฐ๋ฆฌ์์ ๋๋ค. |
| Andrew Barish: Jefferies LLC, Research Division I think you kind of tied a couple of things together that you may be doing a little bit differently on new store openings in addition to the kind of work that went on, on the pipeline and things like that. Can you unwrap that a little bit more in terms of trading and things like that? | **Andrew Barish:** ์ ๊ท ๋งค์ฅ ์คํ๊ณผ ๊ด๋ จํด์ ํ์ดํ๋ผ์ธ ์์ ๋ฑ๊ณผ ํจ๊ป ์กฐ๊ธ ๋ค๋ฅด๊ฒ ์งํํ๊ณ ๊ณ์ ๋ถ๋ถ๋ค์ ๋ช ๊ฐ์ง ์ฐ๊ฒฐํด์ ๋ง์ํ์ ๊ฒ ๊ฐ์๋ฐ์. ๋งค์ฅ ์ด์ ์ฑ๊ณผ ๊ฐ์ ์ธก๋ฉด์์ ๊ทธ ๋ถ๋ถ์ ์ข ๋ ์์ธํ ์ค๋ช ํด ์ฃผ์ค ์ ์์๊น์? |
| Christine Barone: CEO, President & Director Yes. So as far as our new shop openings go, we continue to focus on making sure that the shop opens with the right teams with the right support from our MOB team and that we're aware of where are their shops close by so we can train in those shops. So we're very thoughtful now that we have such a large network of shops and such a large network of Broistas who can support the opening of these shops that we can really support them in the best way. I think the other example of that is as our real estate modeling has gotten tighter, we can really think through what those AUVs are going to be in those new markets. Is this a first-to-market shop? What will those AUVs look like so that we can really send that support to ensure that the shop really opens in the best way possible. | **Christine Barone:** ๋ค, ์ ๊ท ๋งค์ฅ ์คํ๊ณผ ๊ด๋ จํด์ ๋ง์๋๋ฆฌ๋ฉด, ์ ํฌ๋ ์ ์ ํ ํ ๊ตฌ์ฑ๊ณผ MOB ํ์ ์ ์ ํ ์ง์์ ๋ฐ์ ๋งค์ฅ์ด ์คํ๋ ์ ์๋๋ก ํ๋ ๋ฐ ๊ณ์ ์ง์คํ๊ณ ์์ต๋๋ค. ๋ํ ์ธ๊ทผ์ ์ด๋ค ๋งค์ฅ๋ค์ด ์๋์ง ํ์
ํด์ ๊ทธ ๋งค์ฅ๋ค์์ ๊ต์ก์ ์งํํ ์ ์๋๋ก ํ๊ณ ์์ต๋๋ค. ์ด์ ์ ํฌ๋ ๋งค์ฐ ๊ด๋ฒ์ํ ๋งค์ฅ ๋คํธ์ํฌ์ ์ด๋ฌํ ๋งค์ฅ ์คํ์ ์ง์ํ ์ ์๋ ๋ง์ ๋ฐ๋ฆฌ์คํ๋ค์ ๋ณด์ ํ๊ณ ์๊ธฐ ๋๋ฌธ์, ์ ๊ท ๋งค์ฅ์ ์ต์์ ๋ฐฉ์์ผ๋ก ์ง์ํ ์ ์๋๋ก ๋งค์ฐ ์ ์คํ๊ฒ ์ ๊ทผํ๊ณ ์์ต๋๋ค. ๋ ๋ค๋ฅธ ์๋ฅผ ๋ค์๋ฉด, ์ ํฌ ๋ถ๋์ฐ ๋ชจ๋ธ๋ง์ด ๋์ฑ ์ ๊ตํด์ง๋ฉด์ ์ ๊ท ์์ฅ์์์ AUV(ํ๊ท ๋จ์ ๋งค์ถ)๊ฐ ์ด๋ป๊ฒ ๋ ์ง ์ค์ ๋ก ๋ฉด๋ฐํ ๊ฒํ ํ ์ ์๊ฒ ๋์์ต๋๋ค. ํด๋น ๋งค์ฅ์ด ์์ฅ ์ง์ ์ฒซ ๋งค์ฅ์ธ์ง๋ ๊ณ ๋ คํ๊ณ ์์ต๋๋ค. ํด๋น AUV(Average Unit Volume, ํ๊ท ๋งค์ฅ ๋งค์ถ)๊ฐ ์ด๋ป๊ฒ ๋ํ๋ ์ง, ๊ทธ๋ฆฌ๊ณ ๋งค์ฅ์ด ์ต์์ ๋ฐฉ์์ผ๋ก ์คํํ ์ ์๋๋ก ์ง์์ ์ ๊ณตํ ์ ์์์ง์ ๋ํ ๋ถ๋ถ์ ๋๋ค. |
| Operator: And our next question comes from Christine Cho with Goldman Sachs. | **Operator:** ๋ค์ ์ง๋ฌธ์ ๊ณจ๋๋ง์ญ์ค์ ํฌ๋ฆฌ์คํด ์กฐ ๋๊ป์ ์ฃผ์๊ฒ ์ต๋๋ค. |
| Hyun Jin Cho: Goldman Sachs Group, Inc., Research Division Congrats on a great quarter. You mentioned the 4% comp lift in your food private stores with kind of roughly 1/4 coming from transactions previously. As you scale the food program, are there any kind of metrics you could share to help us track the progress, attach rate or mix shift daypart growth? And additionally, while your hot food is positioned primarily as a lever to drive incremental beverage occasions, how are you thinking about potentially broadening the offering to capture additional dayparts and occasions now that all the equipment is already in place? | **Hyun Jin Cho:** ์ข์ ์ค์ ์ถํ๋๋ฆฝ๋๋ค. ์ํ ํ๋ผ์ด๋น ์คํ ์ด์์ 4% ๋งค์ถ ์ฆ๊ฐ๋ฅผ ๋ฌ์ฑํ์ จ๊ณ , ์ด ์ค ์ฝ 1/4์ด ๊ฑฐ๋ ๊ฑด์ ์ฆ๊ฐ์์ ๋์๋ค๊ณ ๋ง์ํ์ จ๋๋ฐ์. ์ํ ํ๋ก๊ทธ๋จ์ ํ๋ํ์๋ฉด์ ์งํ ์ํฉ์ ์ถ์ ํ ์ ์๋ ์งํ๋ค์ ๊ณต์ ํด ์ฃผ์ค ์ ์์๊น์? ์๋ฅผ ๋ค์ด ๊ฒฐํฉ ๊ตฌ๋งค์จ์ด๋ ๋ฏน์ค ๋ณํ, ์๊ฐ๋๋ณ ์ฑ์ฅ๋ฅ ๊ฐ์ ๊ฒ๋ค ๋ง์ ๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ถ๊ฐ๋ก, ํ์ฌ ํซํธ๋๋ ์ฃผ๋ก ์๋ฃ ๊ตฌ๋งค ๊ธฐํ๋ฅผ ๋๋ฆฌ๊ธฐ ์ํ ์๋จ์ผ๋ก ํฌ์ง์ ๋๋์ด ์๋๋ฐ, ์ด๋ฏธ ๋ชจ๋ ์ฅ๋น๊ฐ ์ค์น๋์ด ์๋ ์ํฉ์์ ๋ค๋ฅธ ์๊ฐ๋์ ๊ตฌ๋งค ๊ธฐํ๋ฅผ ํฌ์ฐฉํ๊ธฐ ์ํด ์ ํ ๋ผ์ธ์ ์ ํ๋ํ๋ ๊ฒ์ ๋ํด์๋ ์ด๋ป๊ฒ ์๊ฐํ๊ณ ๊ณ์ ๊ฐ์? |
| Christine Barone: CEO, President & Director Yes. So as we look at the food program, we haven't shared additional statistics. But within the company, we're tracking lots of different things. So we're tracking our Broistas satisfaction. We're looking at how the customers are loving the food platform. We're looking at how each successive rollout, the training is going. We're looking at operational metrics within the shop of what our deliveries look like, what our waste percentages look like. So all of those things are being tracked. And we're incredibly pleased with everything that we're seeing as we continue to rollout this program. And then as far as the long term, we really are building a long-term food platform and capability here. And we'll continue to look for opportunities where we could grow attach or grow new occasions at different parts of the day. | **Christine Barone:** ๋ค, ํธ๋ ํ๋ก๊ทธ๋จ์ ๋ณด๋ฉด ์ถ๊ฐ์ ์ธ ํต๊ณ๋ ๊ณต์ ํ์ง ์์์ต๋๋ค. ํ์ง๋ง ํ์ฌ ๋ด๋ถ์ ์ผ๋ก๋ ๋ค์ํ ์งํ๋ค์ ์ถ์ ํ๊ณ ์์ต๋๋ค. ๋ธ๋ก์ด์คํ(Broista, ์ง์)๋ค์ ๋ง์กฑ๋๋ฅผ ์ถ์ ํ๊ณ ์๊ณ ์. ๊ณ ๊ฐ๋ค์ด ํธ๋ ํ๋ซํผ์ ์ผ๋ง๋ ์ข์ํ๋์ง ์ดํด๋ณด๊ณ ์์ต๋๋ค. ๊ฐ ๋จ๊ณ๋ณ ์ถ์๋ง๋ค ๊ต์ก์ด ์ด๋ป๊ฒ ์งํ๋๋์ง๋ ๋ณด๊ณ ์๊ณ ์. ๋งค์ฅ ๋ด ์ด์ ์งํ๋ค, ์ฆ ๋ฐฐ์ก์ด ์ด๋ป๊ฒ ์ด๋ฃจ์ด์ง๋์ง, ํ๊ธฐ์จ์ด ์ด๋ค์ง ๋ฑ๋ ๋ชจ๋ํฐ๋งํ๊ณ ์์ต๋๋ค. ์ด ๋ชจ๋ ๊ฒ๋ค์ ์ถ์ ํ๊ณ ์๋๋ฐ, ํ๋ก๊ทธ๋จ์ ๊ณ์ ํ๋ํ๋ฉด์ ๋ณด๊ณ ์๋ ๋ชจ๋ ๊ฒฐ๊ณผ์ ๋ํด ๋งค์ฐ ๋ง์กฑํ๊ณ ์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ฅ๊ธฐ์ ๊ด์ ์์ ๋ณด๋ฉด, ์ฐ๋ฆฌ๋ ์ ๋ง๋ก ์ฅ๊ธฐ์ ์ธ ํธ๋ ํ๋ซํผ๊ณผ ์ญ๋์ ๊ตฌ์ถํ๊ณ ์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ฐ๋ฆฌ๋ ๊ณ์ํด์ ์ดํ์น๋ฅผ ๋๋ฆฌ๊ฑฐ๋ ํ๋ฃจ ์ค ๋ค๋ฅธ ์๊ฐ๋์ ์๋ก์ด ์๋น ๊ธฐํ๋ฅผ ์ฐฝ์ถํ ์ ์๋ ๋ฐฉ์๋ค์ ๋ชจ์ํด ๋๊ฐ ๊ฒ์ ๋๋ค. |
| Operator: Our next question comes from Dennis Geiger with UBS. | **Operator:** ๋ค์ ์ง๋ฌธ์ UBS์ Dennis Geiger๋ก๋ถํฐ ๋ฐ์์ต๋๋ค. |
| Dennis Geiger: UBS Investment Bank, Research Division Congrats on the results. Just as it relates to '26 guidance, wondering if I could ask a bit more on 2 parts of the guide, Josh. One, including the revenue guide. And if anything more that you could add on sort of what you're embedding from a new store productivity standpoint, at least directionally, it sounds like still elevated. Just wanted to get a sense, is it similar to what you saw last year or anything different embedded there? And just on the EBITDA margin side of things, if anything else additional to unpack there, I know you gave the COGS piece. Could you break out the food menu launch impact specifically, if possible? | **Dennis Geiger:** ์ค์ ์ถํ๋๋ฆฝ๋๋ค. 26๋ ๊ฐ์ด๋์ค์ ๊ด๋ จํด์ ๋ ๊ฐ์ง ๋ถ๋ถ์ ๋ํด ์ข ๋ ์ฌ์ญค๋ณด๊ณ ์ถ์ต๋๋ค. ์ฒซ์งธ๋ ๋งค์ถ ๊ฐ์ด๋์ค์ธ๋ฐ์. ์ ๊ท ๋งค์ฅ ์์ฐ์ฑ ์ธก๋ฉด์์ ์ด๋ค ๊ฐ์ ์ ๋ฐ์ํ์ จ๋์ง ์ข ๋ ๋ง์ํด ์ฃผ์ค ์ ์์๊น์? ๋ฐฉํฅ์ฑ์ผ๋ก๋ ์ฌ์ ํ ๋์ ์์ค์ธ ๊ฒ ๊ฐ์๋ฐ, ์๋ ์ ๋ณด์ จ๋ ๊ฒ๊ณผ ๋น์ทํ ์์ค์ธ์ง ์๋๋ฉด ๋ค๋ฅธ ๋ถ๋ถ์ด ๋ฐ์๋์ด ์๋์ง ๊ถ๊ธํฉ๋๋ค. ๊ทธ๋ฆฌ๊ณ EBITDA ๋ง์ง ์ธก๋ฉด์์๋ ์ถ๊ฐ๋ก ์ค๋ช ํด ์ฃผ์ค ๋ถ๋ถ์ด ์์๊น์? ๋งค์ถ์๊ฐ ๋ถ๋ถ์ ๋ง์ํด ์ฃผ์ จ๋๋ฐ, ๊ฐ๋ฅํ์๋ค๋ฉด ํธ๋ ๋ฉ๋ด ์ถ์์ ์ํฅ์ ๊ตฌ์ฒด์ ์ผ๋ก ๋ถ๋ฆฌํด์ ๋ง์ํด ์ฃผ์ค ์ ์์ผ์ ์ง์? |
| Chief Financial Officer: Yes. Thanks for the question. So as we think about the -- I guess, our overall shape -- our margin for the year, we are expecting continued coffee headwinds, as I mentioned in my prepared remarks, where coffee costs are really remaining elevated throughout 2025, mostly impacting in Q1 of year '26. So we're expecting about 200 basis points of margin headwind in Q1. That is primarily coffee, but also is driven partially by the impact of the food rollout. We did also highlight that we would continue to expect elevated occupancy and other costs. I haven't given the specifics on that, but you can imagine that, that will remain elevated as we continue our shift to build-to-suit leases. Other important factor as you think about the year is that while we continue to drive leverage in adjusted SG&A, we are expecting a continued flattening of the SG&A dollars quarter-by-quarter relative to prior quarters. So all in, we're expecting full year about 60 basis points of EBITDA margin pressure from all those various pieces. Then -- sorry, back to you -- in the first part of your question on new shop productivity. Certainly, we did see very strong performance coming from new shops really across the board, really exceeding our expectations throughout the year. We have a lot of that being the result of the market planning work and then certainly some geographic openings that just performed really strong. We are expecting that we will have some great openings going into next year, but remain very confident with that $1.8 million target that we are typically underwriting at and feel really good about the returns we see at those levels. | **Chief Financial Officer:** ๋ค, ์ง๋ฌธ ๊ฐ์ฌํฉ๋๋ค. ์ ์ฒด์ ์ธ ๋ง์ง ๊ตฌ์กฐ๋ฅผ ๋ง์๋๋ฆฌ๋ฉด, ์ ๊ฐ ์ค๋น๋ ๋ฐ์ธ์์ ์ธ๊ธํ๋ฏ์ด ์ปคํผ ์๊ฐ ๋ถ๋ด์ด ๊ณ์๋ ๊ฒ์ผ๋ก ์์ํ๊ณ ์์ต๋๋ค. ์ปคํผ ๋น์ฉ์ด 2025๋
๋ด๋ด ๋์ ์์ค์ ์ ์งํ๋ฉด์ ์ฃผ๋ก 26๋
๋ 1๋ถ๊ธฐ์ ์ํฅ์ ๋ฏธ์น ๊ฒ์
๋๋ค. 1๋ถ๊ธฐ์๋ ์ฝ 200bp์ ๋ง์ง ์๋ฐ์ ์์ํ๊ณ ์์ต๋๋ค. ์ด๋ ์ฃผ๋ก ์ปคํผ ๋๋ฌธ์ด์ง๋ง, ๋ถ๋ถ์ ์ผ๋ก๋ ํธ๋ ๋ฉ๋ด ์ถ์์ ์ํฅ๋ ์์ต๋๋ค. ๋ํ ์์ฐจ๋ฃ ๋ฐ ๊ธฐํ ๋น์ฉ๋ ๊ณ์ ๋์ ์์ค์ ์ ์งํ ๊ฒ์ผ๋ก ์์๋๋ค๊ณ ๋ง์๋๋ ธ์ต๋๋ค. ๊ตฌ์ฒด์ ์ธ ์์น๋ ์ ์ํ์ง ์์์ง๋ง, ๋ง์ถคํ ์๋(build-to-suit lease) ๋ฐฉ์์ผ๋ก์ ์ ํ์ ๊ณ์ ์งํํ๋ฉด์ ์ด๋ฌํ ๋น์ฉ๋ค์ด ๋๊ฒ ์ ์ง๋ ๊ฒ์ด๋ผ๋ ์ ์ ์ถฉ๋ถํ ์์ํ์ค ์ ์์ ๊ฒ์
๋๋ค. ์ฐ๊ฐ ์ค์ ์ ๊ณ ๋ คํ ๋ ๋ ๋ค๋ฅธ ์ค์ํ ์์๋, ์กฐ์ ํ๋งค๊ด๋ฆฌ๋น(adjusted SG&A)์์ ๋ ๋ฒ๋ฆฌ์ง๋ฅผ ์ง์์ ์ผ๋ก ํ๋ณดํ๊ณ ์์ง๋ง, ํ๋งค๊ด๋ฆฌ๋น ์ ๋์ก์ ์ด์ ๋ถ๊ธฐ ๋๋น ๋ถ๊ธฐ๋ณ๋ก ๊ณ์ ํํํ๋ ๊ฒ์ผ๋ก ์์ํ๊ณ ์๋ค๋ ์ ์
๋๋ค. ์ข
ํฉ์ ์ผ๋ก ๋ณด๋ฉด, ์ด๋ฌํ ์ฌ๋ฌ ์์ธ๋ค๋ก ์ธํด ์ฐ๊ฐ ์ฝ 60bp์ EBITDA ๋ง์ง ์๋ฐ์ ์์ํ๊ณ ์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ง๋ฌธ์ ์ฒซ ๋ฒ์งธ ๋ถ๋ถ์ด์๋ ์ ๊ท ๋งค์ฅ ์์ฐ์ฑ์ ๋ํด ๋ง์๋๋ฆฌ๋ฉด, ์ค์ ๋ก ์ ๋ฐ์ ์ผ๋ก ์ ๊ท ๋งค์ฅ๋ค์ ๋งค์ฐ ๊ฐ๋ ฅํ ์ค์ ์ ํ์ธํ์ผ๋ฉฐ, ์ฐ์ค ๋ด๋ด ์ฐ๋ฆฌ์ ๊ธฐ๋์น๋ฅผ ์ํํ๋ ์ฑ๊ณผ๋ฅผ ๋ณด์์ต๋๋ค. ์ด๋ ์๋น ๋ถ๋ถ ์์ฅ ๊ณํ ์์ ์ ๊ฒฐ๊ณผ์ด๋ฉฐ, ํน์ ์ง์ญ์ ์ ๊ท ๋งค์ฅ๋ค์ด ์ ๋ง ๋ฐ์ด๋ ์ฑ๊ณผ๋ฅผ ๋ธ ๊ฒ๋ ํ๋ชซํ์ต๋๋ค. ๋ด๋ ์ ํ๋ฅญํ ์ ๊ท ๋งค์ฅ ์คํ๋ค์ด ์์ ๊ฒ์ผ๋ก ๊ธฐ๋ํ๊ณ ์์ผ๋ฉฐ, ํต์์ ์ผ๋ก ์ธ์ ์ฌ์ฌ ์ ๋ชฉํ๋ก ํ๋ 180๋ง ๋ฌ๋ฌ์ ๋ํด์๋ ๋งค์ฐ ํ์ ํ๊ณ ์์ต๋๋ค. ๊ทธ ์์ค์์ ๋ณด์ด๋ ์์ต๋ฅ ์ ๋ํด ์ ๋ง ๋ง์กฑ์ค๋ฝ๊ฒ ์๊ฐํ๊ณ ์์ต๋๋ค. |
| Operator: And moving on to David Tarantino with Baird. | **Operator:** ๋ฒ ์ด๋์ ๋ฐ์ด๋น๋ ํ๋ํฐ๋ ธ ๋ ์ฐจ๋ก์ ๋๋ค. |
| David Tarantino: Robert W. Baird & Co. Incorporated, Research Division Christine, I was wondering if maybe we could revisit the topic on competitive product launches. And I guess there's 2 parts to the question. If you could maybe comment again on how your stores in Colorado performed when McDonald's was running their big energy drink test, that might be helpful. And then I guess, bigger picture, I mean, you've been around the category for a really long time. And I was just wondering your thoughts on kind of what the broader push on advertising of the category might mean for the category growth and how Dutch Bros might be able to take advantage of that? | **David Tarantino:** ์ฝ๋ก๋ผ๋ ๋งค์ฅ๋ค์ด ๋งฅ๋๋ ๋์ ๋๊ท๋ชจ ์๋์ง ๋๋งํฌ ํ ์คํธ ๊ธฐ๊ฐ ๋์ ์ด๋ค ์ฑ๊ณผ๋ฅผ ๋ณด์๋์ง ๋ค์ ํ๋ฒ ๋ง์ํด ์ฃผ์๋ฉด ๋์์ด ๋ ๊ฒ ๊ฐ์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ๋ ํฐ ๊ทธ๋ฆผ์์ ๋ณด๋ฉด, ์ด ์นดํ ๊ณ ๋ฆฌ์์ ์ค๋ซ๋์ ์ฌ์ ์ ํด์ค์ จ๋๋ฐ์. ์นดํ ๊ณ ๋ฆฌ ์ ๋ฐ์ ๋ํ ๊ด๊ณ ํ๋๊ฐ ์นดํ ๊ณ ๋ฆฌ ์ฑ์ฅ์ ์ด๋ค ์๋ฏธ๋ฅผ ๊ฐ์ง ์ ์๋์ง, ๊ทธ๋ฆฌ๊ณ Dutch Bros๊ฐ ์ด๋ฅผ ์ด๋ป๊ฒ ํ์ฉํ ์ ์์์ง์ ๋ํ ์๊ฐ์ ์ฌ์ญ๊ณ ์ถ์ต๋๋ค. |
| Christine Barone: CEO, President & Director Yes. So on the first question on the energy test, as we shared last quarter, we really didn't see anything in our business. I think we are the category creator of customized energy. And I think anything that's being shared about the category that creates new customers and new customer interest, I would guess that we would likely benefit from that. And so we do feel really confident about what we're doing from an energy perspective. We've been in the energy business for a very long time and really know what customers want in this space. I think big picture on this broader push on advertising and things like that, I think that this is a category that continues to grow. I think with our very strong growth rate, we're clearly taking share in the category. And I think that anything around the category maybe continues to benefit us. We're seeing incredibly strong results right now. | **Christine Barone:** ์๋์ง ํ
์คํธ์ ๋ํ ์ฒซ ๋ฒ์งธ ์ง๋ฌธ์ ๋ํด ๋ง์๋๋ฆฌ๋ฉด, ์ง๋ ๋ถ๊ธฐ์ ๊ณต์ ํ๋ฏ์ด ์ ํฌ ์ฌ์
์์๋ ํน๋ณํ ์ํฅ์ ๋ณด์ง ๋ชปํ์ต๋๋ค. ์ ํฌ๋ ๋ง์ถคํ ์๋์ง ์นดํ
๊ณ ๋ฆฌ์ ์ฐฝ์์๋ผ๊ณ ์๊ฐํฉ๋๋ค. ๊ทธ๋ฆฌ๊ณ ์๋ก์ด ๊ณ ๊ฐ๊ณผ ๊ณ ๊ฐ ๊ด์ฌ์ ์ฐฝ์ถํ๋ ์นดํ
๊ณ ๋ฆฌ์ ๋ํด ๊ณต์ ๋๋ ๋ชจ๋ ๊ฒ๋ค์ด ๊ฒฐ๊ตญ ์ ํฌ์๊ฒ ์ด์ต์ด ๋ ๊ฒ์ผ๋ก ๋ด
๋๋ค. ๊ทธ๋์ ์๋์ง ๊ด์ ์์ ์ ํฌ๊ฐ ํ๊ณ ์๋ ์ผ์ ๋ํด ์ ๋ง ์์ ๊ฐ์ ๊ฐ๊ณ ์์ต๋๋ค. ์ ํฌ๋ ์๋์ง ์ฌ์
์ ๋งค์ฐ ์ค๋ซ๋์ ํด์๊ณ , ์ด ๋ถ์ผ์์ ๊ณ ๊ฐ๋ค์ด ๋ฌด์์ ์ํ๋์ง ์ ํํ ์๊ณ ์์ต๋๋ค. ๊ด๊ณ ๋ฑ์ ๋ํ ์ด๋ฌํ ๊ด๋ฒ์ํ ์์ง์์ ๋ํด ํฐ ๊ทธ๋ฆผ์ผ๋ก ๋ณด๋ฉด, ์ด ์นดํ ๊ณ ๋ฆฌ๋ ๊ณ์ ์ฑ์ฅํ๊ณ ์๋ค๊ณ ์๊ฐํฉ๋๋ค. ์ ํฌ์ ๋งค์ฐ ๊ฐ๋ ฅํ ์ฑ์ฅ๋ฅ ์ ๋ณด๋ฉด, ๋ถ๋ช ํ ์นดํ ๊ณ ๋ฆฌ ๋ด์์ ์ ์ ์จ์ ํ๋ํ๊ณ ์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ์นดํ ๊ณ ๋ฆฌ์ ๊ด๋ จ๋ ๋ชจ๋ ๊ฒ๋ค์ด ๊ณ์ํด์ ์ฐ๋ฆฌ์๊ฒ ๋์์ด ๋ ๊ฒ์ผ๋ก ์๊ฐํฉ๋๋ค. ํ์ฌ ๋งค์ฐ ๊ฐ๋ ฅํ ์ค์ ์ ๋ณด์ด๊ณ ์์ต๋๋ค. |
| Operator: We'll go next to Sara Senatore with Bank of America. | **Operator:** ๋ค์์ ๋ฑ ํฌ์ค๋ธ์๋ฉ๋ฆฌ์นด์ ์ฌ๋ผ ์ธ๋ํ ๋ ๋ ์ง๋ฌธ ๋ฐ๊ฒ ์ต๋๋ค. |
| Sara Senatore: BofA Securities, Research Division I have a question about the Clutch acquisition and then just maybe a clarification on Josh's comments on the food impact on margin. Maybe I'll start with that straightforward. Just want to clarify, so food addition should be accretive to shop margins even if they're dilutive to food margins. Is that the right way to think about it? And then the question about the acquisition is, as you think about growth, would you anticipate doing more of these type -- real estate type acquisitions? Is the philosophy that being first mover really matters? Is it that the scale that you can achieve quickly is important? I'm just thinking $20 million to buy 20 shops seems roughly about what it would cost for you to build, I think, on a -- or a little bit maybe more on a build-to-suit basis. So I'm trying to understand maybe the economics or what the impetus was as you think about doing these kinds of things going forward. | **Sara Senatore:** ๋จผ์ ๋ช
ํํ ๋ง์๋๋ฆฌ๋ฉด, ์ํ ์ถ๊ฐ๋ ์ํ ๋ง์ง์๋ ํฌ์ํจ๊ณผ๊ฐ ์๋๋ผ๋ ๋งค์ฅ ๋ง์ง์๋ ๊ธ์ ์ ์ํฅ์ ๋ฏธ์น ๊ฒ์
๋๋ค. ๋ง์ต๋๋ค. Clutch ์ธ์ ๊ฑด์ ๋ํด์๋, ์ฑ์ฅ ๊ด์ ์์ ๋ณผ ๋ ์ด๋ฌํ ์ ํ์ ๋ถ๋์ฐ ์ธ์๋ฅผ ๋ ์งํํ ๊ณํ์ด ์๋์ง ์ง๋ฌธํ์ จ๋๋ฐ์. ์ฐ๋ฆฌ์ ์ฒ ํ์ ์ ์ ํจ๊ณผ(first mover advantage)๊ฐ ์ ๋ง ์ค์ํ๋ค๋ ๊ฒ์ ๋๋ค. ๋ํ ๋น ๋ฅด๊ฒ ๋ฌ์ฑํ ์ ์๋ ๊ท๋ชจ์ ๊ฒฝ์ ๋ ์ค์ํฉ๋๋ค. ์ด๋ฒ ์ธ์๋ฅผ ํตํด ์ฐ๋ฆฌ๋ ์ ๋ต์ ์ผ๋ก ์ค์ํ ์ ์ง๋ฅผ ํ๋ณดํ๊ณ , ์์ฅ์์ ์ ์ง๋ฅผ ๋น ๋ฅด๊ฒ ๊ตฌ์ถํ ์ ์์ต๋๋ค. ์ด๋ ๋จ์ํ ๋งค์ฅ ์๋ฅผ ๋๋ฆฌ๋ ๊ฒ์ด ์๋๋ผ, ์ ์ ํ ์์น์์ ์ ์ ํ ํ์ด๋ฐ์ ์์ฅ ์ ์ ์จ์ ํ๋ณดํ๋ ๊ฒ์ ๋๋ค. ๊ท๋ชจ๋ฅผ ๋น ๋ฅด๊ฒ ๋ฌ์ฑํ๋ ๊ฒ์ ์ด์ ํจ์จ์ฑ ์ธก๋ฉด์์๋ ์ด์ ์ด ์๊ณ , ํด๋น ์ง์ญ์์์ ๋ธ๋๋ ์ธ์ง๋๋ฅผ ๋์ด๋ ๋ฐ๋ ๋์์ด ๋ฉ๋๋ค. ํฅํ์๋ ์ด๋ฌํ ๊ธฐํ๊ฐ ์๊ณ ์ ๋ต์ ์ผ๋ก ํ๋นํ๋ค๋ฉด, ์ ์ฌํ ์ธ์๋ฅผ ๊ณ ๋ คํ ์ ์์ต๋๋ค. 2์ฒ๋ง ๋ฌ๋ฌ๋ก 20๊ฐ ๋งค์ฅ์ ์ธ์ํ๋ ๊ฒ์ด ์์ฒด ๊ฑด์ค ๋น์ฉ๊ณผ ๊ฑฐ์ ๋น์ทํ๊ฑฐ๋, ๋ง์ถคํ ๊ฑด์ค(build-to-suit) ๋ฐฉ์์ผ๋ก ํ์ ๋๋ณด๋ค ์กฐ๊ธ ๋ ๋๋ ๊ฒ ๊ฐ์๋ฐ์. ๊ทธ๋์ ํฅํ ์ด๋ฐ ๋ฐฉ์์ ๊ฑฐ๋๋ฅผ ์งํํ์ค ๋ ๊ฒฝ์ ์ฑ์ด๋ ์ถ์ง ๋๊ธฐ๊ฐ ๋ฌด์์ธ์ง ์ดํดํ๊ณ ์ถ์ต๋๋ค. |
| Chief Financial Officer: Yes, Sara, thanks for the question. So on the food question, so we are expecting pressure on COGS and certainly expect it to be dollar accretive as we're adding overall new occasions to the business, but I would expect it to put a bit of pressure on margin overall. In terms of Clutch, the way we are looking at this, we certainly, to your point on the economics of this, view this as a very productive way of using our capital, deploying capital in acquiring those sites and then converting them being that their existing coffee stands, relatively low investment to be able to convert these to Dutch Bros. As we've done and looked at our portfolio over time, we are always looking for either ground-up builds or conversion opportunities. Clutch provided us a great opportunity to grab a hold of 20 sites in a market that we were just moving into, to be able to enter that market relatively rapidly at a very capital-efficient way. So as we think forward, we'll always be looking for conversion opportunities. Certainly, like I said, a coffee sand is quite easy then to convert to a Dutch Bros, but we'll look for conversion opportunities of those ground-up builds as we continue to expand. | **Chief Financial Officer:** ๋ค, Sara, ์ง๋ฌธ ๊ฐ์ฌํฉ๋๋ค. ๋จผ์ ํธ๋ ๊ด๋ จ ์ง๋ฌธ์ ๋ํด ๋ง์๋๋ฆฌ๋ฉด, ๋งค์ถ์๊ฐ(COGS)์ ์๋ฐ์ด ์์ ๊ฒ์ผ๋ก ์์ํ๊ณ ์์ต๋๋ค. ์ ๋ฐ์ ์ผ๋ก ์๋ก์ด ์๋น ๊ธฐํ๋ฅผ ์ถ๊ฐํ๋ ๊ฒ์ด๊ธฐ ๋๋ฌธ์ ๋ฌ๋ฌ ๊ธฐ์ค์ผ๋ก๋ ๊ธ์ ์ ์ผ ๊ฒ์ผ๋ก ๋ณด์ง๋ง, ์ ์ฒด์ ์ธ ๋ง์ง์๋ ๋ค์ ์๋ฐ์ ์ค ๊ฒ์ผ๋ก ์์ํฉ๋๋ค. Clutch ๊ด๋ จํด์๋, ๋ง์ํ์ ๊ฒฝ์ ์ฑ ์ธก๋ฉด์์ ๋ณด๋ฉด, ํด๋น ๋งค์ฅ๋ค์ ์ธ์ํ๊ณ ์ ํํ๋ ๊ฒ์ด ์๋ณธ์ ํ์ฉํ๋ ๋งค์ฐ ์์ฐ์ ์ธ ๋ฐฉ๋ฒ์ด๋ผ๊ณ ๋ณด๊ณ ์์ต๋๋ค. ์ด๋ฏธ ์ด์ ์ค์ธ ์ปคํผ ๋งค์ฅ๋ค์ด๊ธฐ ๋๋ฌธ์ Dutch Bros๋ก ์ ํํ๋ ๋ฐ ํ์ํ ํฌ์๊ฐ ์๋์ ์ผ๋ก ์ ์ต๋๋ค. ์๊ฐ์ด ์ง๋๋ฉด์ ์ฐ๋ฆฌ ํฌํธํด๋ฆฌ์ค๋ฅผ ๊ฒํ ํด์จ ๊ฒฐ๊ณผ, ์ ๊ท ๋ถ์ง ๊ฐ๋ฐ์ด๋ ์ ํ ๊ธฐํ๋ ํญ์ ์ฐพ๊ณ ์๋ ์ํฉ์ ๋๋ค. Clutch๋ ์ฐ๋ฆฌ๊ฐ ๋ง ์ง์ถํ๋ ค๋ ์์ฅ์์ 20๊ฐ ๋งค์ฅ์ ํ๋ณดํ ์ ์๋ ํ๋ฅญํ ๊ธฐํ๋ฅผ ์ ๊ณตํ์ต๋๋ค. ๋งค์ฐ ์๋ณธ ํจ์จ์ ์ธ ๋ฐฉ์์ผ๋ก ํด๋น ์์ฅ์ ๋น๊ต์ ๋น ๋ฅด๊ฒ ์ง์ ํ ์ ์์์ฃ . ์์ผ๋ก๋ ์ฐ๋ฆฌ๋ ํญ์ ์ ํ ๊ธฐํ๋ฅผ ์ฐพ์ ๊ฒ์ ๋๋ค. ๋ง์๋๋ฆฐ ๊ฒ์ฒ๋ผ ์ปคํผ ์คํ ๋๋ Dutch Bros๋ก ์ ํํ๊ธฐ๊ฐ ์๋นํ ์ฝ์ต๋๋ค. ํ์ง๋ง ์ฐ๋ฆฌ๊ฐ ๊ณ์ ํ์ฅํด ๋๊ฐ๋ฉด์ ์ ๊ท ๋ถ์ง ๊ฐ๋ฐ๊ณผ ํจ๊ป ์ ํ ๊ธฐํ๋ ํจ๊ป ๋ชจ์ํ ๊ฒ์ ๋๋ค. |
| Operator: And Brian Harbour with Morgan Stanley has our next question. | **Operator:** ๋ค์์ ๋ชจ๊ฑด์คํ ๋ฆฌ์ ๋ธ๋ผ์ด์ธ ํ๋ฒ ๋๊ป์ ์ง๋ฌธํ์๊ฒ ์ต๋๋ค. |
| Brian Harbour: Morgan Stanley, Research Division With food, what have you seen? Do it open quite strong and perhaps settle out? Does it sort of build steadily? Do you find that some of the markets that have it in more shops have seen higher food mix as that happens? And then I guess, are you contemplating marketing this year? Or is it more of like a '27 onward thing? | **Brian Harbour:** ์ํ ๋ถ๋ฌธ์์๋ ์ด๋ค ์์์ ๋ณด์ด๊ณ ์๋์? ์ด๋ฐ์ ๊ฐํ๊ฒ ์์ํ๋ค๊ฐ ์์ ํ๋๋ ํจํด์ธ๊ฐ์? ์๋๋ฉด ๊พธ์คํ ์ฑ์ฅํ๋ ๋ชจ์ต์ธ๊ฐ์? ๋ ๋ง์ ๋งค์ฅ์์ ์ํ์ ์ทจ๊ธํ๋ ์์ฅ์์ ์ํ ๋น์ค(food mix)์ด ๋ ๋์์ง๋ ๊ฒฝํฅ์ด ์๋์? ๊ทธ๋ฆฌ๊ณ ์ฌํด ๋ง์ผํ ์ ๊ณ ๋ คํ๊ณ ๊ณ์ ๊ฐ์, ์๋๋ฉด 27๋ ์ดํ๋ก ๊ณํํ๊ณ ๊ณ์ ๊ฐ์? |
| Christine Barone: CEO, President & Director Yes. So we continue to be very pleased with what we're seeing from the food rollout. And what we're seeing is very consistent with what we shared last quarter. I think we've gotten it to enough shops that we knew what we were going to see. And we do roll this out. And pretty quickly, our customers are finding it and ordering it and enjoying it. So we actually see that lift pretty quickly after rollout, which has given us that great confidence to continue rolling out this food program. We are seeing both a transaction and a ticket lift, so seeing attach, but we also believe that our existing customers are maybe coming in for that extra beverage occasion because we now have that great morning food for them. We also have great feedback from our Broistas. So all that we're seeing is very strong. I would say on the marketing question that we are still building our brand overall, and we will be a beverage-first brand. We'll remain a beverage-first brand. So I would expect to just continue to see us focusing on beverage as we look at external marketing and that food is that attach when you come into the shop. | **Christine Barone:** ๋ค, ํธ๋ ์ถ์ ๊ฒฐ๊ณผ์ ๋ํด ๊ณ์ํด์ ๋งค์ฐ ๋ง์กฑํ๊ณ ์์ต๋๋ค. ์ง๋ ๋ถ๊ธฐ์ ๋ง์๋๋ฆฐ ๋ด์ฉ๊ณผ ์ผ๊ด๋ ๊ฒฐ๊ณผ๋ฅผ ๋ณด๊ณ ์๊ณ ์. ์ถฉ๋ถํ ๋งค์ฅ์ ๋์ ํด์ ์ด๋ค ๊ฒฐ๊ณผ๊ฐ ๋์ฌ์ง ํ์ ํ ์ ์์์ต๋๋ค. ์ถ์ํ๋ฉด ๊ณ ๊ฐ๋ค์ด ๋น ๋ฅด๊ฒ ์ฐพ์์ ์ฃผ๋ฌธํ๊ณ ๋ง์กฑํ์๋ ๋ชจ์ต์ ๋ณด๊ณ ์์ต๋๋ค. ์ค์ ๋ก ์ถ์ ์งํ ๋งค์ถ ์์น์ด ๋น ๋ฅด๊ฒ ๋ํ๋๊ณ ์์ด์, ์ด ํธ๋ ํ๋ก๊ทธ๋จ์ ๊ณ์ ํ๋ํ ์ ์๋ค๋ ํ์ ์ ๊ฐ๊ฒ ๋์์ต๋๋ค. ๊ฑฐ๋ ๊ฑด์์ ๊ฐ๋จ๊ฐ ๋ชจ๋ ์ฆ๊ฐํ๊ณ ์์ต๋๋ค. ์์๊ณผ ํจ๊ป ์ฃผ๋ฌธํ๋ ๊ฒฝ์ฐ๋ ์์ง๋ง, ๊ธฐ์กด ๊ณ ๊ฐ๋ค์ด ์ด์ ํ๋ฅญํ ๋ชจ๋ ํธ๋๊ฐ ์์ผ๋๊น ์๋ฃ๋ฅผ ํ ์ ๋ ๋ง์๋ฌ ์ค์๋ ๊ฒ ๊ฐ์ต๋๋ค. ๋ธ๋ก์ด์คํ๋ค์ ๋ฐ์๋ ์์ฃผ ์ข์ต๋๋ค. ์ฐ๋ฆฌ๊ฐ ๋ณด๊ณ ์๋ ๋ชจ๋ ์งํ๋ค์ด ๋งค์ฐ ๊ฐ๋ ฅํฉ๋๋ค. ๋ง์ผํ ์ง๋ฌธ์ ๋ํด ๋ง์๋๋ฆฌ์๋ฉด, ์ฐ๋ฆฌ๋ ์ฌ์ ํ ์ ๋ฐ์ ์ธ ๋ธ๋๋๋ฅผ ๊ตฌ์ถํ๊ณ ์์ผ๋ฉฐ, ์๋ฃ ์ค์ฌ ๋ธ๋๋๊ฐ ๋ ๊ฒ์ ๋๋ค. ์๋ฃ ์ค์ฌ ๋ธ๋๋๋ก ๋จ์ ๊ฒ์ ๋๋ค. ๋ฐ๋ผ์ ๋์ธ ๋ง์ผํ ์ ๋ณผ ๋ ์๋ฃ์ ๊ณ์ ์ง์คํ๋ ๋ชจ์ต์ ๋ณด์ค ์ ์์ ๊ฒ์ผ๋ก ์์ํ๋ฉฐ, ํธ๋๋ ๋งค์ฅ์ ๋ฐฉ๋ฌธํ์ค ๋ ํจ๊ป ๊ตฌ๋งคํ์๋ ์ํ์ผ๋ก ์๋ฆฌ์ก์ ๊ฒ์ ๋๋ค. |
| Operator: And moving on to Jeff Farmer with Gordon Haskett. | **Operator:** ๋ค์์ Gordon Haskett์ Jeff Farmer ๋ ์ง๋ฌธ์ ๋๋ค. |
| Jeffrey Farmer: Gordon Haskett Research Advisors Just following up on Sara's question about collection. I'm curious if you guys are -- you alluded to it, but if you're actually sort of actively seeking sort of opportunities like that or just how you're sort of generally viewing the pursuit of small-scale acquisition to potentially accelerate unit growth? | **Jeffrey Farmer:** Sara์ ์ปฌ๋ ์ ๊ด๋ จ ์ง๋ฌธ์ ์ด์ด์ ์ถ๊ฐ๋ก ์ฌ์ญ๊ฒ ์ต๋๋ค. ๋ง์ํ์ ๊ฒ์ฒ๋ผ ๊ทธ๋ฐ ๊ธฐํ๋ค์ ์ค์ ๋ก ์ ๊ทน์ ์ผ๋ก ์ฐพ๊ณ ๊ณ์ ์ง, ์๋๋ฉด ์๊ท๋ชจ ์ธ์๋ฅผ ํตํด ๋งค์ฅ ์ ํ๋๋ฅผ ๊ฐ์ํํ๋ ๊ฒ์ ๋ํด ์ ๋ฐ์ ์ผ๋ก ์ด๋ป๊ฒ ๋ณด๊ณ ๊ณ์ ์ง ๊ถ๊ธํฉ๋๋ค. |
| Christine Barone: CEO, President & Director Yes, this is something we've continued to do. So last year, we -- a number of the shops we opened were conversions of other different types of concepts. So this is something that's been in our portfolio for a while, being able to take attractive real estate and turn it into a Dutch Bros. So we'll just continue to look for the best real estate opportunities. What I would say was something like a Clutch, we want it from a CapEx perspective to really fall in line with what we're doing in opening the rest of our shops. So that's something important as we do look for these opportunities, but are certainly open to looking for more. | **Christine Barone:** ๋ค, ์ด๊ฒ์ ์ ํฌ๊ฐ ๊ณ์ํด์ ์งํํด์จ ๋ฐฉ์์
๋๋ค. ์๋
์ ์ ํฌ๊ฐ ์คํํ ๋งค์ฅ ์ค ์๋น์๊ฐ ๋ค๋ฅธ ์ ํ์ ์ฝ์
ํธ๋ฅผ ์ ํํ ๊ฒ๋ค์ด์์ต๋๋ค. ๋งค๋ ฅ์ ์ธ ๋ถ๋์ฐ์ ํ๋ณดํด์ ๋์น๋ธ๋ก์ค ๋งค์ฅ์ผ๋ก ์ ํํ๋ ๊ฒ์ ์ ํฌ ํฌํธํด๋ฆฌ์ค์์ ์ด๋ฏธ ํ๋์ ์งํํด์จ ์ ๋ต์
๋๋ค. ์์ผ๋ก๋ ์ต์ ์ ๋ถ๋์ฐ ๊ธฐํ๋ฅผ ๊ณ์ ์ฐพ์๋๊ฐ ๊ฒ์
๋๋ค. ํด๋ฌ์น(Clutch) ๊ฐ์ ๊ฒฝ์ฐ์ ๋ํด ๋ง์๋๋ฆฌ์๋ฉด, ์๋ณธ์ ์ง์ถ(CapEx) ๊ด์ ์์ ๋ค๋ฅธ ๋งค์ฅ ์คํ๊ณผ ๋์ผํ ์์ค์ ์ ์งํ๋ ๊ฒ์ด ์ค์ํฉ๋๋ค. ์ด๋ฐ ๊ธฐํ๋ค์ ๊ฒํ ํ ๋ ์ด ์ ์ด ์ค์ํ ๊ณ ๋ ค์ฌํญ์ด์ง๋ง, ๋ ๋ง์ ๊ธฐํ๋ฅผ ์ฐพ๋ ๊ฒ์ ๋ํด์๋ ํ์คํ ์ด๋ ค์์ต๋๋ค. |
| Operator: We'll go next to Jon Tower with Citi. | **Operator:** ๋ค์์ ์จํฐ์ ์กด ํ์ ๋ ์ง๋ฌธ ๋ฐ๊ฒ ์ต๋๋ค. |
| Jon Tower: Citigroup Inc., Research Division Maybe on the development side, a number of -- or at least one large coffee player is thinking about moving more aggressively into your markets. And I know there's a number of smaller growing chains that have also been expanding across a lot of your markets. And I'm just curious, I know your model is shifting from ground up to build-to-suit or more of them. But are you seeing any pressures on site availability in markets? Or are you seeing any cost pressures starting to build with respect to competition coming in and perhaps driving up the cost of new locations? | **Jon Tower:** ๊ฐ๋ฐ ์ธก๋ฉด์์ ๋ณด๋ฉด, ์ต์ํ ํ ๋ํ ์ปคํผ ์ ์ฒด๊ฐ ์ ํฌ ์์ฅ์ ๋ ๊ณต๊ฒฉ์ ์ผ๋ก ์ง์ถํ๋ ค๋ ์์ง์์ ๋ณด์ด๊ณ ์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ฌ๋ฌ ์๊ท๋ชจ ์ฑ์ฅ ์ฒด์ธ๋ค๋ ์ ํฌ ์์ฅ ์ ๋ฐ์ ๊ฑธ์ณ ํ์ฅํ๊ณ ์๋ ๊ฒ์ผ๋ก ์๊ณ ์์ต๋๋ค. ์ ํฌ ๋ชจ๋ธ์ด ์ ๊ท ๋ถ์ง ๊ฐ๋ฐ์์ ๋ง์ถคํ ๊ฑด๋ฌผ(build-to-suit) ๋ฐฉ์์ผ๋ก ์ ํ๋๊ณ ์๋ค๋ ์ ์ ์๊ณ ์์ต๋๋ค๋ง, ์์ฅ์์ ์ ์ง ํ๋ณด์ ์ด๋ ค์์ ๊ฒช๊ณ ๊ณ์ ์ง ๊ถ๊ธํฉ๋๋ค. ๋๋ ๊ฒฝ์์ฌ๋ค์ ์ง์ ์ผ๋ก ์ธํด ์ ๊ท ๋งค์ฅ ๋น์ฉ์ด ์์นํ๋ ๋ฑ์ ๋น์ฉ ์๋ฐ์ด ๋ํ๋๊ธฐ ์์ํ๋์ง์? |
| Christine Barone: CEO, President & Director No, that's not what we're seeing. We're really seeing great real estate availability. And I think as our brand continues to grow, we're just an incredibly attractive tenant for folks out there. So we're actually seeing lots of different [Technical Difficulty]. As far as build costs go, we're seeing a steadiness there. But with our shift to build-to-suit, we have been able to lower our CapEx from $1.8 million in Q4 of '24 to $1.3 million in Q4 of '25. So our capital outlay by per shop has really reduced over the last year. | **Christine Barone:** ์๋์, ๊ทธ๋ฐ ์ํฉ์ ์๋๋๋ค. ์ค์ ๋ก ์ฐ์ํ ๋ถ๋์ฐ ๋งค๋ฌผ๋ค์ ๋ง์ด ๋ณด๊ณ ์์ต๋๋ค. ์ ํฌ ๋ธ๋๋๊ฐ ๊ณ์ ์ฑ์ฅํ๋ฉด์, ๋ถ๋์ฐ ์์ ์ฃผ๋ค์๊ฒ ๋งค์ฐ ๋งค๋ ฅ์ ์ธ ์์ฐจ์ธ์ด ๋๊ณ ์์ต๋๋ค. ๊ทธ๋์ ์ค์ ๋ก ๋ค์ํ ์ต์ ๋ค์ ์ ํ๊ณ ์์ต๋๋ค. ๊ฑด์ถ ๋น์ฉ ์ธก๋ฉด์์๋ ์์ ์ธ๋ฅผ ๋ณด์ด๊ณ ์์ต๋๋ค. ํ์ง๋ง ๋ง์ถคํ ๊ฑด์ถ(build-to-suit) ๋ฐฉ์์ผ๋ก ์ ํํ๋ฉด์, ๋งค์ฅ๋น ์๋ณธ์ง์ถ(CapEx)์ 2024๋ 4๋ถ๊ธฐ 180๋ง ๋ฌ๋ฌ์์ 2025๋ 4๋ถ๊ธฐ 130๋ง ๋ฌ๋ฌ๋ก ๋ฎ์ถ ์ ์์์ต๋๋ค. ๋ฐ๋ผ์ ์ง๋ 1๋ ๊ฐ ๋งค์ฅ๋น ์๋ณธ ํฌ์ ์ก์ด ์ค์ง์ ์ผ๋ก ๊ฐ์ํ์ต๋๋ค. |
| Operator: And Chris Carril with KeyBanc Capital Markets has our next question. | **Operator:** KeyBanc Capital Markets์ Chris Carril์ด ๋ค์ ์ง๋ฌธ์ ์ฃผ์๊ฒ ์ต๋๋ค. |
| Christopher Carril: KeyBanc Capital Markets Inc., Research Division Congrats on the really strong results. And thanks for the update on order ahead and walk-up mix. I was wondering if you could maybe expand a little bit more on these channels or order methods, perhaps the incrementality that you're seeing from these channels? And then how are you thinking about the pace of growth of these channels for this year and how much upside you're seeing from them long term? | **Christopher Carril:** ์ ๋ง ํ๋ฅญํ ์ค์ ์ ์ถํ๋๋ฆฝ๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ฌ์ ์ฃผ๋ฌธ๊ณผ ์ํฌ์ ๋ฏน์ค์ ๋ํ ์ ๋ฐ์ดํธ ๊ฐ์ฌํฉ๋๋ค. ์ด๋ฌํ ์ฑ๋์ด๋ ์ฃผ๋ฌธ ๋ฐฉ์์ ๋ํด ์ข ๋ ์์ธํ ์ค๋ช ํด ์ฃผ์ค ์ ์์๊น์? ํนํ ์ด๋ฌํ ์ฑ๋์์ ๋ณด๊ณ ๊ณ์ ์ฆ๋ถ ํจ๊ณผ(incrementality)๋ ์ด๋ค์ง์? ๊ทธ๋ฆฌ๊ณ ์ฌํด ์ด๋ฌํ ์ฑ๋๋ค์ ์ฑ์ฅ ์๋๋ฅผ ์ด๋ป๊ฒ ์ ๋งํ๊ณ ๊ณ์๋์ง, ์ฅ๊ธฐ์ ์ผ๋ก ์ผ๋ง๋ ๋ง์ ์์น ์ฌ๋ ฅ์ด ์๋ค๊ณ ๋ณด์๋์ง ๊ถ๊ธํฉ๋๋ค. |
| Christine Barone: CEO, President & Director Yes. So on mobile order, it hit 14% of transactions in Q4. So we're very pleased with that level. Internally, we don't have something that we're telling the shops we need to get to a certain level because we're really driven by what does the customer want to do. And we want to have the channels that the customer wants to approach us with. And so I think that is the most important part. So we're very pleased. It's clearly something that's incredibly popular with our customers. And it is something that's allowed us to balance all of that demand across the shop. And so when we started with mobile order, the window that's not the drive-thru window, the one on the other side is actually right around 10%. And so that move up to 18% really allows us to balance that demand across the shop in a nicer way. | **Christine Barone:** ๋ค, ๋ชจ๋ฐ์ผ ์ฃผ๋ฌธ์ 4๋ถ๊ธฐ์ ์ ์ฒด ๊ฑฐ๋์ 14%๋ฅผ ๊ธฐ๋กํ์ต๋๋ค. ์ด ์์ค์ ๋ํด ๋งค์ฐ ๋ง์กฑํ๊ณ ์์ต๋๋ค. ๋ด๋ถ์ ์ผ๋ก๋ ๋งค์ฅ๋ค์๊ฒ ํน์ ๋ชฉํ ์์น๋ฅผ ๋ฌ์ฑํ๋ผ๊ณ ํ์ง ์์ต๋๋ค. ์๋ํ๋ฉด ์ฐ๋ฆฌ๋ ๊ณ ๊ฐ์ด ์ํ๋ ๊ฒ์ด ๋ฌด์์ธ์ง์ ์ง์คํ๊ธฐ ๋๋ฌธ์ ๋๋ค. ๊ณ ๊ฐ์ด ์ฐ๋ฆฌ์๊ฒ ์ ๊ทผํ๊ณ ์ถ์ดํ๋ ์ฑ๋์ ์ ๊ณตํ๋ ๊ฒ์ด ๋ชฉํ์ ๋๋ค. ๊ทธ๊ฒ์ด ๊ฐ์ฅ ์ค์ํ ๋ถ๋ถ์ด๋ผ๊ณ ์๊ฐํฉ๋๋ค. ๊ทธ๋์ ๋งค์ฐ ๋ง์กฑ์ค๋ฝ์ต๋๋ค. ๊ณ ๊ฐ๋ค์๊ฒ ์์ฒญ๋๊ฒ ์ธ๊ธฐ ์๋ ์๋น์ค์ธ ๊ฒ์ ๋ถ๋ช ํฉ๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ด๋ฅผ ํตํด ๋งค์ฅ ์ ์ฒด์ ์์๋ฅผ ๊ท ํ์๊ฒ ๋ถ์ฐ์ํฌ ์ ์์์ต๋๋ค. ๋ชจ๋ฐ์ผ ์ฃผ๋ฌธ์ ์์ํ์ ๋, ๋๋ผ์ด๋ธ์ค๋ฃจ๊ฐ ์๋ ๋ฐ๋ํธ ์ฐฝ๊ตฌ์ ๋น์ค์ด ์ค์ ๋ก ์ฝ 10% ์ ๋์์ต๋๋ค. ๊ทธ๋์ 18%๋ก ์ํฅ ์กฐ์ ํ ๊ฒ์ ๊ณต์ฅ ์ ์ฒด์ ์์๋ฅผ ๋ณด๋ค ํจ์จ์ ์ผ๋ก ๊ท ํ์๊ฒ ๋ฐฐ๋ถํ ์ ์๊ฒ ํด์ค๋๋ค. |
| Operator: We'll go next to Jeffrey Bernstein with Barclays. | **Operator:** ๋ค์์ ๋ฐํด๋ ์ด์ฆ์ ์ ํ๋ฆฌ ๋ฒ์คํ์ธ ๋ ์ง๋ฌธ ๋ฐ๊ฒ ์ต๋๋ค. |
| Jeffrey Bernstein: Barclays Bank PLC, Research Division Great. Christine, I was hoping to get more color on that, the walk-up store you mentioned that I think you opened in November in L.A.. Obviously, it's very early, but new -- seems like a potential new channel. So I'm wondering your learnings. It seems like it would give you a potential for more urban expansion. So how do you think about next steps or what that does for the TAM opportunity or what you need to do to change the box? Any kind of learnings or initial thoughts on how you could perhaps accelerate this opportunity? | **Jeffrey Bernstein:** ๋ค, 11์์ LA์ ์คํํ ์ํฌ์
๋งค์ฅ(walk-up store)์ ๋ํด ๋ ์์ธํ ๋ง์๋๋ฆฌ๊ฒ ์ต๋๋ค. ๋ฌผ๋ก ์์ง ์ด๊ธฐ ๋จ๊ณ์ด๊ธด ํ์ง๋ง, ์๋ก์ด ์ฑ๋๋ก์์ ๊ฐ๋ฅ์ฑ์ด ๋ณด์
๋๋ค. ํ์ฌ๊น์ง์ ํ์ต ๋ด์ฉ์ ๋ง์๋๋ฆฌ๋ฉด, ์ด ํํ๊ฐ ๋์ฌ ํ์ฅ์ ๋ ๋ง์ ๊ธฐํ๋ฅผ ์ ๊ณตํ ์ ์์ ๊ฒ์ผ๋ก ๋ณด์ ๋๋ค. ๋ค์ ๋จ๊ณ๋ฅผ ์ด๋ป๊ฒ ์๊ฐํ๋๋๊ณ ๋ฌผ์ผ์ จ๋๋ฐ, ์ด๊ฒ์ด ์ ์ฒด ์์ฅ ๊ธฐํ(TAM)์ ์ด๋ค ์ํฅ์ ๋ฏธ์น ์ง, ๊ทธ๋ฆฌ๊ณ ๋งค์ฅ ํํ๋ฅผ ์ด๋ป๊ฒ ๋ณ๊ฒฝํด์ผ ํ ์ง ๊ฒํ ํ๊ณ ์์ต๋๋ค. ์์ง ์ด๊ธฐ ๋จ๊ณ์ ์ธ์ฌ์ดํธ์ด๊ธด ํ์ง๋ง, ์ด ๊ธฐํ๋ฅผ ์ด๋ป๊ฒ ๊ฐ์ํํ ์ ์์์ง์ ๋ํ ๋ช ๊ฐ์ง ๋ฐฉํฅ์ฑ์ ํ์ ํ๊ณ ์์ต๋๋ค. ๋งค์ฅ ์ด์ ๋ฐ์ดํฐ๊ฐ ๋ ์ถ์ ๋๋ฉด ๋ณด๋ค ๊ตฌ์ฒด์ ์ธ ํ์ฅ ๊ณํ์ ์๋ฆฝํ ์ ์์ ๊ฒ์ผ๋ก ๋ด ๋๋ค. |
| Christine Barone: CEO, President & Director Thanks, Jeff. Yes, we're really pleased by what we're seeing. Again, this is very early in looking at this type of model. But I do think the investments that we've made over time. So having that mobile order channel has allowed us to open this up. So the way that we open the shop is we still have a walk-up window and then we have a mobile order window. And so we still have 2 windows even though it is a non-drive-thru shop. And we've got a line buster outside taking your order when you come in and you're coming to that walk-up window. And so a lot of the things that work in our drive-thru shops are working really well in the shop in L.A. As a reminder, our TAM of 7,000 includes drive-thru locations like the locations we have. We still very much believe in that 7,000 unit TAM. And this is a potential additional channel that we're very pleased has just kicked off in a really strong way. | **Christine Barone:** ๊ฐ์ฌํฉ๋๋ค, ์ ํ. ๋ค, ์ ํฌ๊ฐ ๋ณด๊ณ ์๋ ๊ฒฐ๊ณผ์ ์ ๋ง ๋ง์กฑํ๊ณ ์์ต๋๋ค. ๋ฌผ๋ก ์ด๋ฐ ์ ํ์ ๋ชจ๋ธ์ ๊ฒํ ํ๋ ๊ฒ์ ์์ง ์ด๊ธฐ ๋จ๊ณ์ ๋๋ค. ํ์ง๋ง ๊ทธ๋์ ์ ํฌ๊ฐ ํด์จ ํฌ์๋ค์ด ํจ๊ณผ๋ฅผ ๋ฐํํ๊ณ ์๋ค๊ณ ์๊ฐํฉ๋๋ค. ๋ชจ๋ฐ์ผ ์ฃผ๋ฌธ ์ฑ๋์ ๊ตฌ์ถํด ๋์ ๋๋ถ์ ์ด๋ฐ ๋งค์ฅ ์ด์์ด ๊ฐ๋ฅํด์ก์ต๋๋ค. ๋งค์ฅ ์ด์ ๋ฐฉ์์ ๋ณด๋ฉด, ์ฌ์ ํ ์ํฌ์ ์ฐฝ๊ตฌ๊ฐ ์๊ณ ๋ชจ๋ฐ์ผ ์ฃผ๋ฌธ ์ ์ฉ ์ฐฝ๊ตฌ๊ฐ ์์ต๋๋ค. ๋๋ผ์ด๋ธ์ค๋ฃจ๊ฐ ์๋ ๋งค์ฅ์ด์ง๋ง ๋ ๊ฐ์ ์ฐฝ๊ตฌ๋ฅผ ์ด์ํ๊ณ ์๋ ๊ฒ๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ํฌ์ ์ฐฝ๊ตฌ๋ก ์ค์๋ ๊ณ ๊ฐ๋ค์ ์ํด ๋ฐ์์ ์ฃผ๋ฌธ์ ๋ฐ๋ ๋ผ์ธ ๋ฒ์คํฐ๋ ๋ฐฐ์นํ์ต๋๋ค. ๋๋ผ์ด๋ธ์ค๋ฃจ ๋งค์ฅ์์ ํจ๊ณผ์ ์ด์๋ ๋ง์ ์ด์ ๋ฐฉ์๋ค์ด LA ๋งค์ฅ์์๋ ์์ฃผ ์ ์๋ํ๊ณ ์์ต๋๋ค. ์ฐธ๊ณ ๋ก ๋ง์๋๋ฆฌ๋ฉด, ์ ํฌ๊ฐ ์ ์ํ 7,000๊ฐ์ TAM(์ด ์ ํจ ์์ฅ)์๋ ํ์ฌ ์ด์ ์ค์ธ ๊ฒ๊ณผ ๊ฐ์ ๋๋ผ์ด๋ธ์ค๋ฃจ ์ ์ง๊ฐ ํฌํจ๋์ด ์์ต๋๋ค. ์ ํฌ๋ ์ฌ์ ํ 7,000๊ฐ ์ ๋์ TAM(Total Addressable Market, ์ ์ฒด ์์ฅ ๊ท๋ชจ)์ ํ์ ํ๊ณ ์์ต๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ด๊ฒ์ ์ ์ฌ์ ์ธ ์ถ๊ฐ ์ฑ๋๋ก์, ๋ฐฉ๊ธ ์ ๋ง ๊ฐ๋ ฅํ ๋ฐฉ์์ผ๋ก ์์๋์ด ๋งค์ฐ ๊ธฐ์๊ฒ ์๊ฐํฉ๋๋ค. |
| Operator: Next, we have Logan Reich with RBC Capital Markets. | **Operator:** ๋ค์์ RBC ์บํผํ ๋ง์ผ์ ๋ก๊ฑด ๋ผ์ดํ์ ๋๋ค. |
| Logan Reich: RBC Capital Markets, Research Division Most of mine got asked already, so I'll ask a follow-up on the Clutch acquisition. I appreciate the clarity around the $20 million purchase price, about $1 million per location. I'm just wondering if you can give any additional color on what the additional investment is required to transition those locations over to Dutch Bros and time line for openings for those 20 stores? | **Logan Reich:** RBC ์บํผํ ๋ง์ผ ๋ฆฌ์์น ๋ถ๋ฌธ์ ๋๋ค. ์ ์ง๋ฌธ ๋๋ถ๋ถ์ ์ด๋ฏธ ๋์๊ธฐ ๋๋ฌธ์, Clutch ์ธ์๊ฑด์ ๋ํ ์ถ๊ฐ ์ง๋ฌธ์ ๋๋ฆฌ๊ฒ ์ต๋๋ค. ์ธ์๊ฐ๊ฒฉ 2์ฒ๋ง ๋ฌ๋ฌ, ๋งค์ฅ๋น ์ฝ 100๋ง ๋ฌ๋ฌ๋ผ๋ ๋ช ํํ ์ค๋ช ๊ฐ์ฌ๋๋ฆฝ๋๋ค. ํด๋น ๋งค์ฅ๋ค์ Dutch Bros๋ก ์ ํํ๋ ๋ฐ ํ์ํ ์ถ๊ฐ ํฌ์ ๊ท๋ชจ์ 20๊ฐ ๋งค์ฅ์ ์คํ ์ผ์ ์ ๋ํด ์ข ๋ ๊ตฌ์ฒด์ ์ผ๋ก ๋ง์ํด ์ฃผ์ค ์ ์์๊น์? |
| Chief Financial Officer: Yes. Thanks for the question. So you could just think about these as an all-in cost, not too inconsistent from how we've been building costs overall or building shops overall. So these are existing coffee stands. Actually, where the founder of the company was a former Dutch employee. So look and feel a lot like a Dutch Bros as they are. So we have some equipment to do, obviously, signage and look and feel to make them look like a Dutch Bros, relatively light capital lift that would put us right in the range of our cost of building shops today. In terms of time line of opening, we're obviously working through the process of converting them, expect them to open during the year here in Q2 and Q3. | **Chief Financial Officer:** ๋ค, ์ง๋ฌธ ๊ฐ์ฌํฉ๋๋ค. ์ด ๋น์ฉ๋ค์ ์ฌ์ธ ๋น์ฉ(all-in cost)์ผ๋ก ๋ณด์๋ฉด ๋๋๋ฐ, ์ ๋ฐ์ ์ผ๋ก ์ ํฌ๊ฐ ๋งค์ฅ์ ๊ตฌ์ถํด์จ ๋ฐฉ์์ด๋ ๋น์ฉ๊ณผ ํฌ๊ฒ ๋ค๋ฅด์ง ์์ต๋๋ค. ์ด ๋งค์ฅ๋ค์ ๊ธฐ์กด ์ปคํผ ์คํ ๋์ธ๋ฐ, ์ค์ ๋ก ์ฐฝ์ ์๊ฐ ๋์น๋ธ๋ก์ค ์ถ์ ์ง์์ด์์ต๋๋ค. ๊ทธ๋์ ์ด๋ฏธ ๋์น๋ธ๋ก์ค์ ์๋นํ ์ ์ฌํ ์ธ๊ด๊ณผ ๋๋์ ๊ฐ์ง๊ณ ์์ต๋๋ค. ๋ฐ๋ผ์ ์ผ๋ถ ์ฅ๋น ๊ต์ฒด์ ๊ฐํ, ๊ทธ๋ฆฌ๊ณ ๋์น๋ธ๋ก์ค์ฒ๋ผ ๋ณด์ด๋๋ก ํ๋ ์์ ๋ค์ด ํ์ํ์ง๋ง, ๋น๊ต์ ๊ฐ๋ฒผ์ด ์์ค์ ์๋ณธ ํฌ์๋ก ํ์ฌ ๋งค์ฅ ๊ตฌ์ถ ๋น์ฉ ๋ฒ์ ๋ด์์ ์ถฉ๋ถํ ๊ฐ๋ฅํฉ๋๋ค. ์คํ ์ผ์ ๊ณผ ๊ด๋ จํด์๋, ํ์ฌ ์ ํ ์์ ์ ์งํ ์ค์ด๋ฉฐ ์ฌํด 2๋ถ๊ธฐ์ 3๋ถ๊ธฐ ์ค์ ์คํํ ๊ฒ์ผ๋ก ์์ํ๊ณ ์์ต๋๋ค. |
| Operator: We'll go next to Nick Setyan with Mizuho. | **Operator:** ๋ค์์ ๋ฏธ์ฆํธ์ ๋ ์ธํฐ์ ๋ ์ง๋ฌธ์ ๋๋ค. |
| Nerses Setyan: Mizuho Securities USA LLC, Research Division Congrats on a great quarter. Obviously, the company-owned growth is, by far, the primary driver of fundamentals. So just so we can all kind of be on the same page, would it be possible to maybe tell us what the 3% to 5% comp for the year and the 4% to 6% system comp for Q1, what that bakes in for company-owned comp? | **Nerses Setyan:** ํ๋ฅญํ ์ค์ ์ถํ๋๋ฆฝ๋๋ค. ํ์คํ ์ง์์ ์ฑ์ฅ์ด ํ๋๋ฉํธ์ ๊ฐ์ฅ ์ฃผ์ํ ๋์ธ์ ๋๋ค. ๊ทธ๋์ ์ฐ๋ฆฌ ๋ชจ๋๊ฐ ๊ฐ์ ์ดํด๋ฅผ ํ ์ ์๋๋ก, ์ฐ๊ฐ 3~5% ๊ธฐ์กด์ ๋งค์ถ ์ฑ์ฅ๋ฅ (comp)๊ณผ 1๋ถ๊ธฐ 4~6% ์์คํ ์ ์ฒด ๊ธฐ์กด์ ๋งค์ถ ์ฑ์ฅ๋ฅ ๊ฐ์ด๋์ค์์ ์ง์์ ๊ธฐ์กด์ ๋งค์ถ ์ฑ์ฅ๋ฅ ์ ์ด๋ ์ ๋๋ก ๋ฐ์๋์ด ์๋์ง ๋ง์ํด ์ฃผ์ค ์ ์์๊น์? |
| Chief Financial Officer: Yes, Nick, thanks for the question. We're not providing the decomposition of that on an outlook basis. So obviously, we feel very pleased with the performance we've seen out of both the company and the system during Q4. I feel like both will be contributing to our growth as we head into '26. So both will be contributing to the Q1 guide we gave as well as the full year of the 3% to 5%. | **Chief Financial Officer:** ๋ค, ์ง๋ฌธ ๊ฐ์ฌํฉ๋๋ค. ์ ๋ง ๊ธฐ์ค์ผ๋ก ๊ทธ ๋ถ๋ถ์ ๋ํ ์ธ๋ถ ๋ถ์์ ์ ๊ณตํ์ง ์๊ณ ์์ต๋๋ค. ๋ค๋ง 4๋ถ๊ธฐ ๋์ ํ์ฌ์ ์์คํ ๋ชจ๋์์ ๋ํ๋ ์ค์ ์ ๋ํด์๋ ๋งค์ฐ ๋ง์กฑ์ค๋ฝ๊ฒ ์๊ฐํ๊ณ ์์ต๋๋ค. 26๋ ์ผ๋ก ์ ์ด๋ค๋ฉด์ ๋ ๋ถ๋ฌธ ๋ชจ๋ ์ฑ์ฅ์ ๊ธฐ์ฌํ ๊ฒ์ผ๋ก ๋ณด๊ณ ์์ต๋๋ค. ๋ฐ๋ผ์ ๋ ๋ถ๋ฌธ ๋ชจ๋ ์ ํฌ๊ฐ ์ ์ํ 1๋ถ๊ธฐ ๊ฐ์ด๋์ค์ ์ฐ๊ฐ 3~5% ๋ชฉํ ๋ฌ์ฑ์ ๊ธฐ์ฌํ๊ฒ ๋ ๊ฒ์ ๋๋ค. |
| Operator: We'll take our next question from Gregory Francfort with Guggenheim Partners. | **Operator:** ๋ค์ ์ง๋ฌธ์ ๊ตฌ๊ฒํ์ ํํธ๋์ค์ ๊ทธ๋ ๊ณ ๋ฆฌ ํ๋ํฌํฌํธ ๋๊ป์ ์ฃผ์๊ฒ ์ต๋๋ค. |
| Gregory Francfort: Guggenheim Securities, LLC, Research Division Just one clarification. Is the $20 million of Clutch acquisition, is that included in the CapEx guide? And then my question, I guess, is for Christine. This walk-up stores opportunity that you guys are unlocking right now, do you think this is going to be a meaningful part of development in either '26 -- I guess, not '26, but '27 or '28? I guess, do you think we could turn that on from a kind of growth channel perspective that quickly? | **Gregory Francfort:** 2์ฒ๋ง ๋ฌ๋ฌ์ Clutch ์ธ์ ๊ฑด์ ์๋ณธ์ ์ง์ถ(CapEx) ๊ฐ์ด๋์ค์ ํฌํจ๋์ด ์๋์? ๊ทธ๋ฆฌ๊ณ Christine์๊ฒ ๋๋ฆฌ๋ ์ง๋ฌธ์ธ๋ฐ์, ์ง๊ธ ์ฌ๋ฌ๋ถ์ด ๊ฐ์ฒํ๊ณ ์๋ ์ํฌ์ ์คํ ์ด ๊ธฐํ๊ฐ 26๋ ์ ์๋๋๋ผ๋ 27๋ ์ด๋ 28๋ ์ ๊ฐ๋ฐ์ ์๋ฏธ ์๋ ๋ถ๋ถ์ ์ฐจ์งํ๊ฒ ๋ ๊น์? ์ฑ์ฅ ์ฑ๋ ๊ด์ ์์ ๊ทธ๋ ๊ฒ ๋น ๋ฅด๊ฒ ํ์ฑํํ ์ ์์ ๊ฒ์ผ๋ก ๋ณด์๋์? |
| Chief Financial Officer: Yes, Greg, thanks for the question. I'll take the first one quickly here. That $20 million is included in our guide. So that's a part of the full CapEx guide we provided. | **Chief Financial Officer:** ๋ค, ๊ฐ์ฌํฉ๋๋ค. ์ฒซ ๋ฒ์งธ ์ง๋ฌธ์ ๋ํด ๊ฐ๋จํ ๋ต๋ณ๋๋ฆฌ๊ฒ ์ต๋๋ค. ๊ทธ 2์ฒ๋ง ๋ฌ๋ฌ๋ ์ ํฌ ๊ฐ์ด๋์ค์ ์ด๋ฏธ ํฌํจ๋์ด ์์ต๋๋ค. ์ ์ฒด ์๋ณธ์ ์ง์ถ(CapEx) ๊ฐ์ด๋์ค์ ์ผ๋ถ์ ๋๋ค. |
| Christine Barone: CEO, President & Director Yes. And then on the walk-up location, we'll continue to learn. So very early days, and we'll continue to learn before we understand how -- what this opportunity might look like for us. | **Christine Barone:** ๋ค, ๊ทธ๋ฆฌ๊ณ ์ํฌ์ ๋งค์ฅ(walk-up location)๊ณผ ๊ด๋ จํด์๋ ๊ณ์ํด์ ํ์ตํด ๋๊ฐ ๊ฒ์ ๋๋ค. ์์ง ์ด๊ธฐ ๋จ๊ณ์ด๊ธฐ ๋๋ฌธ์, ์ด ๊ธฐํ๊ฐ ์ฐ๋ฆฌ์๊ฒ ์ด๋ค ์๋ฏธ๊ฐ ๋ ์ ์์์ง ํ์ ํ๊ธฐ ์ ์ ๋ ๋ง์ ๊ฒ๋ค์ ๋ฐฐ์๋๊ฐ์ผ ํฉ๋๋ค. |
| Operator: Moving on to John Ivankoe with JPMorgan. | **Operator:** JPMorgan์ John Ivankoe ์ง๋ฌธ์ผ๋ก ๋์ด๊ฐ๊ฒ ์ต๋๋ค. |
| John Ivankoe: JPMorgan Chase & Co, Research Division So the question is really on competition. And I do think that you've addressed competition for real estate very well. But I do want to ask, and this is really a hyper-local market question because certainly, it's not in the consolidated results around competition that might be happening in very specific trade areas where you've gone from you being in a market to maybe having 2 new entrants or 3 new entrants that have kind of come in around you, both from a customer perspective and also an employee perspective, just if there's anything because certainly, we kind of hear not any actual damage or concern, but people are worried that competition could begin to affect you locally before we would see something nationally. So what I'm really looking for in this call is, if you've seen anything locally that has happened from competition, how deep that may have been or even -- or the duration of that time, if there's been any impact at all that you've noticed just looking on a more micro basis across your chain? | **John Ivankoe:** ๊ฒฝ์ ๊ด๋ จ ์ง๋ฌธ์
๋๋ค. ๋ถ๋์ฐ ๊ฒฝ์์ ๋ํด์๋ ์ ์ค๋ช
ํด ์ฃผ์
จ๋๋ฐ, ์ ๊ฐ ์ฌ์ญค๋ณด๊ณ ์ถ์ ๊ฒ์ ๋งค์ฐ ์ง์ญ์ ์ธ ์์ฅ์ ๊ดํ ๊ฒ์
๋๋ค. ์ ์ฌ ์ค์ ์๋ ๋ํ๋์ง ์์ง๋ง, ํน์ ์๊ถ์์ ์ผ์ด๋๋ ๊ฒฝ์ ์ํฉ ๋ง์
๋๋ค. ๊ท์ฌ๋ง ์๋ ์์ฅ์ 2~3๊ฐ์ ์ ๊ท ๊ฒฝ์์ฌ๊ฐ ๋ค์ด์จ ๊ฒฝ์ฐ๋ค์ด ์์ ํ
๋ฐ์, ๊ณ ๊ฐ ์ธก๋ฉด๊ณผ ์ง์ ์ธก๋ฉด ๋ชจ๋์์ ์ด๋ค ์ํฅ์ด ์๋์ง ๊ถ๊ธํฉ๋๋ค. ์ค์ ๋ก ํผํด๋ ์ฐ๋ คํ ๋งํ ์ํฉ์ด ๋ฐ์ํ ๊ฒ์ ์๋์ง๋ง, ์ ๊ตญ์ ์ผ๋ก ๋ํ๋๊ธฐ ์ ์ ์ง์ญ์ ์ผ๋ก ๊ฒฝ์์ด ์ํฅ์ ๋ฏธ์น๊ธฐ ์์ํ ์ ์๋ค๋ ๊ฑฑ์ ๋ค์ด ์์ด์ ์ฌ์ญค๋ด
๋๋ค. ์ด๋ฒ ํตํ์์ ์ ๊ฐ ์ ๋ง ์๊ณ ์ถ์ ๊ฒ์, ๊ฒฝ์์ฌ๋ค๋ก๋ถํฐ ์ง์ญ์ ์ผ๋ก ๋ฐ์ํ ์ด๋ค ์์ง์์ ํฌ์ฐฉํ์ จ๋์ง, ๊ทธ๊ฒ์ด ์ผ๋ง๋ ์ฌ๊ฐํ๋์ง, ๋๋ ๊ทธ ๊ธฐ๊ฐ์ด ์ผ๋ง๋ ์ง์๋์๋์ง, ๊ทธ๋ฆฌ๊ณ ๊ท์ฌ์ ๋งค์ฅ ์ ๋ฐ์ ๊ฑธ์ณ ๋ณด๋ค ๋ฏธ์์ ์ธ ๊ด์ ์์ ์ดํด๋ณด์ จ์ ๋ ์ค์ ๋ก ์ด๋ค ์ํฅ์ด๋ผ๋ ๊ฐ์งํ์ จ๋์ง์ ๋ํ ๊ฒ์ ๋๋ค. |
| Christine Barone: CEO, President & Director Thanks for the question, John. Yes, we're not really seeing anything on a local level. What we go into every market, there's lots of competition already. There's lots of local players. There's big national players. There's sometimes other growing -- fast-growing chains. So we see all types and lots of different markets and feel incredibly great about our value proposition and feel very good about our ability to compete among many different circumstances. I think the strength of the brand, the strength of our people just sets us up in an incredible way. And we're seeing great performance in our new shops, across geographies, across dayparts. The business is just in a really strong place. | **Christine Barone:** ์ง๋ฌธ ๊ฐ์ฌํฉ๋๋ค, John. ๋ค, ์ ํฌ๋ ์ง์ญ ์ฐจ์์์ ํน๋ณํ ๋ณํ๋ฅผ ๋ณด๊ณ ์์ง ์์ต๋๋ค. ์ด๋ ์์ฅ์ ์ง์ถํ๋ ์ด๋ฏธ ๋ง์ ๊ฒฝ์์๋ค์ด ์์ต๋๋ค. ์ง์ญ ์
์ฒด๋ค๋ ๋ง๊ณ , ๋ํ ์ ๊ตญ ์ฒด์ธ๋ค๋ ์๊ณ , ๋๋ก๋ ๋น ๋ฅด๊ฒ ์ฑ์ฅํ๋ ๋ค๋ฅธ ์ฒด์ธ๋ค๋ ์์ต๋๋ค. ๊ทธ๋์ ์ ํฌ๋ ๋ค์ํ ์์ฅ์์ ๋ชจ๋ ์ ํ์ ๊ฒฝ์์๋ค์ ๋ณด๊ณ ์์ผ๋ฉฐ, ์ ํฌ์ ๊ฐ์น ์ ์(value proposition)์ ๋ํด ๋งค์ฐ ์์ ๊ฐ์ ๊ฐ๊ณ ์๊ณ , ๋ค์ํ ์ํฉ์์ ๊ฒฝ์ํ ์ ์๋ ๋ฅ๋ ฅ์ ๋ํด์๋ ๋งค์ฐ ๊ธ์ ์ ์ผ๋ก ์๊ฐํ๊ณ ์์ต๋๋ค. ๋ธ๋๋์ ๊ฐ์ ๊ณผ ์ฐ๋ฆฌ ์ง์๋ค์ ์ญ๋์ด ์ ํฌ๋ฅผ ์ ๋ง ํ์ํ ์์น์ ์ฌ๋ ค๋๊ณ ์๋ค๊ณ ๋ด ๋๋ค. ๊ทธ๋ฆฌ๊ณ ์ค์ ๋ก ์ง์ญ์ ๋ง๋ก ํ๊ณ , ์๊ฐ๋๋ฅผ ๋ง๋ก ํ๊ณ ์ ๊ท ๋งค์ฅ๋ค์์ ํ๋ฅญํ ์ฑ๊ณผ๋ฅผ ๊ฑฐ๋๊ณ ์์ต๋๋ค. ์ฌ์ ์ด ์ ๋ง ํํํ ์ํ์ ์์ต๋๋ค. |
| Operator: This now concludes our question-and-answer session. I would like to turn the floor back over to Christine Barone for closing comments. | **Operator:** ์ด๊ฒ์ผ๋ก ์ง์์๋ต ์ธ์ ์ ๋ง์น๊ฒ ์ต๋๋ค. ์ด์ ๋ง๋ฌด๋ฆฌ ๋ฐ์ธ์ ์ํด Christine Barone์๊ฒ ๋ค์ ๋ง์ดํฌ๋ฅผ ๋๊ธฐ๊ฒ ์ต๋๋ค. |
| Christine Barone: CEO, President & Director Thanks for your questions. 2025 was a monumental year that significantly built on the multiyear runway since our IPO. Since 1992, it's always been about our people, our culture and investing back into the communities we serve. We continue to give back in 2025, supporting nearly 700 local organizations across the country and hosting more than 1,600 local givebacks. Thank you again to our teams for making 2025 a resounding success. I am grateful for the opportunity to lead this team and look forward to 2026 and beyond. | **Christine Barone:** ์ง๋ฌธ ๊ฐ์ฌ๋๋ฆฝ๋๋ค. 2025๋ ์ IPO ์ดํ ๋ค๋ ๊ฐ ๊ตฌ์ถํด์จ ์ฑ์ฅ ๊ธฐ๋ฐ์ ํฌ๊ฒ ํ์ฅํ ๊ธฐ๋ ๋น์ ์ธ ํ ํด์์ต๋๋ค. 1992๋ ๋ถํฐ ์ง๊ธ๊น์ง ์ ํฌ๋ ํญ์ ์ฐ๋ฆฌ ์ง์๋ค, ์ฐ๋ฆฌ์ ๊ธฐ์ ๋ฌธํ, ๊ทธ๋ฆฌ๊ณ ์ฐ๋ฆฌ๊ฐ ์๋น์ค๋ฅผ ์ ๊ณตํ๋ ์ง์ญ์ฌํ์ ๋ํ ํฌ์๋ฅผ ์ต์ฐ์ ์ผ๋ก ์ผ์์์ต๋๋ค. 2025๋ ์๋ ์ด๋ฌํ ํ์ ํ๋์ ์ง์ํ์ฌ ์ ๊ตญ ์ฝ 700๊ฐ์ ์ง์ญ ๋จ์ฒด๋ฅผ ์ง์ํ๊ณ , 1,600ํ ์ด์์ ์ง์ญ ํ์ ํ์ฌ๋ฅผ ๊ฐ์ตํ์ต๋๋ค. 2025๋ ์ ํฐ ์ฑ๊ณต์ผ๋ก ์ด๋์ด์ค ์ฐ๋ฆฌ ํ์๋ค์๊ฒ ๋ค์ ํ๋ฒ ๊ฐ์ฌ์ ๋ง์์ ์ ํฉ๋๋ค. ์ด๋ฌํ ํ์ ์ด๋ ์ ์๋ ๊ธฐํ๋ฅผ ๊ฐ๊ฒ ๋ ๊ฒ์ ๊ฐ์ฌํ๋ฉฐ, 2026๋ ๊ณผ ๊ทธ ์ดํ๋ฅผ ๊ธฐ๋ํ๊ณ ์์ต๋๋ค. |
| Operator: Ladies and gentlemen, thank you for your participation. This does conclude today's teleconference. You may disconnect your lines, and have a wonderful day. | **Operator:** ์ฌ๋ฌ๋ถ, ์ฐธ์ฌํด ์ฃผ์ ์ ๊ฐ์ฌํฉ๋๋ค. ์ค๋ ์ ํ ์ปจํผ๋ฐ์ค๋ ์ด๊ฒ์ผ๋ก ๋ง์น๊ฒ ์ต๋๋ค. ์ฐ๊ฒฐ์ ์ข ๋ฃํ์ ๋ ๋๋ฉฐ, ์ข์ ํ๋ฃจ ๋ณด๋ด์๊ธฐ ๋ฐ๋๋๋ค. |
# Dutch Bros 2025 Q4 ์ค์ ๋ฐํ ์ฃผ์ ์์ฝ
## ํต์ฌ ์ฌ๋ฌด ์ฑ๊ณผ
- **4๋ถ๊ธฐ ๋์ผ๋งค์ฅ ๋งค์ถ ์ฑ์ฅ๋ฅ 7.7%** ๋ฌ์ฑ, ์ฐ์ด๋ถํฐ ๊ฐ๋ ฅํ ์ค์ ์ง์
- **์ ๊ท ๋งค์ฅ ํ๊ท ๋งค์ถ(AUV)** ๋ชฉํ์น $1.8M ๋๋น ์ด๊ณผ ๋ฌ์ฑ, ์์ฅ ๊ณํ ๊ฐ์ ๋ฐ ์ง์ญ๋ณ ๊ฐ๋ ฅํ ์ฑ๊ณผ
- **๋งค์ฅ๋น ์๋ณธ ์ง์ถ** ์ ๋
๋๊ธฐ $1.8M์์ $1.3M์ผ๋ก ๊ฐ์ (build-to-suit ์ ํ ํจ๊ณผ)
- **Clutch ์ธ์**: 20๊ฐ ๋งค์ฅ์ $2,000๋ง์ ์ธ์, ์๋ณธ ํจ์จ์ ์ธ ์์ฅ ์ง์
์ ๋ต
## 2026๋
๊ฐ์ด๋์ค
- **์์คํ
๋งค์ถ ์ฑ์ฅ๋ฅ **: 1๋ถ๊ธฐ 4~6%, ์ฐ๊ฐ 3~5%
- **EBITDA ๋ง์ง**: ์ฐ๊ฐ ์ฝ 60bp ์๋ฐ ์์ (์ปคํผ ์๊ฐ ์์น 200bp ์ํฅ, ํนํ 1๋ถ๊ธฐ ์ง์ค)
- **์ ๊ท ๋งค์ฅ ๊ฐ์ **: ์ง์์ ์ธ ํ์ฅ ๊ณํ, ๊ธฐ์กด $1.8M AUV ๋ชฉํ ์ ์ง
- **์ํ ํ๋ก๊ทธ๋จ**: ์ ๋งค์ฅ ํ๋ ์งํ ์ค, 4% ๋งค์ถ ์ฆ๋ ํจ๊ณผ (๊ฑฐ๋ ๊ฑด์ ๋ฐ ๊ฐ๋จ๊ฐ ๋ชจ๋ ์์น)
## ๊ฒฝ์์ง ํค ๋ฐ ์ ๋ต์ ์ฐ์ ์์
- **๊ฒฝ์ ํ๊ฒฝ์ ๋ํ ์์ ๊ฐ**: ๋ํ ๊ฒฝ์์ฌ์ ์๋์ง ์๋ฃ ์ถ์์๋ ๋ถ๊ตฌํ๊ณ ์ํฅ ๋ฏธ