โ†

๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

๐Ÿ“Š Presentation

Original Translation
Coty Inc. (COTY) Q2 2026 Earnings Call February 4, 2026 7:00 PM EST

Company Participants

Olga Levinzon - Senior Vice President of Investor Relations
Markus Strobel - Executive Chairman & Interim CEO
Laurent Mercier - Chief Financial Officer

Presentation

Olga Levinzon
Senior Vice President of Investor Relations

Hello, everyone. This is Olga Levinzon, Coty's Senior Vice President of Investor Relations. Thank you for joining us today for the prepared remarks portion of Coty's Second Quarter fiscal 2026 Earnings. On Friday, February 6, 2026, at approximately 8:00 a.m. Eastern Time or 2:00 p.m.
์ฝ”ํ‹ฐ ์ฃผ์‹ํšŒ์‚ฌ (COTY) 2026 ํšŒ๊ณ„์—ฐ๋„ 2๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ
2026๋…„ 2์›” 4์ผ ์˜คํ›„ 7์‹œ (๋ฏธ๊ตญ ๋™๋ถ€ ํ‘œ์ค€์‹œ)

ํšŒ์‚ฌ ์ฐธ์„์ž

์˜ฌ๊ฐ€ ๋ ˆ๋นˆ์กด - ํˆฌ์ž์ž ๊ด€๊ณ„ ๋‹ด๋‹น ์ˆ˜์„ ๋ถ€์‚ฌ์žฅ
๋งˆ๋ฅด์ฟ ์Šค ์ŠคํŠธ๋กœ๋ฒจ - ํšŒ์žฅ ๊ฒธ ์ž„์‹œ CEO
๋กœ๋ž‘ ๋ฉ”๋ฅด์‹œ์— - ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž

๋ฐœํ‘œ

์˜ฌ๊ฐ€ ๋ ˆ๋นˆ์กด
ํˆฌ์ž์ž ๊ด€๊ณ„ ๋‹ด๋‹น ์ˆ˜์„ ๋ถ€์‚ฌ์žฅ

์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. ์ฝ”ํ‹ฐ์˜ ํˆฌ์ž์ž ๊ด€๊ณ„ ๋‹ด๋‹น ์ˆ˜์„ ๋ถ€์‚ฌ์žฅ ์˜ฌ๊ฐ€ ๋ ˆ๋นˆ์กด์ž…๋‹ˆ๋‹ค. ์ฝ”ํ‹ฐ์˜ 2026 ํšŒ๊ณ„์—ฐ๋„ 2๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ ์ค€๋น„ ๋ฐœ์–ธ ๋ถ€๋ถ„์— ์ฐธ์„ํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. 2026๋…„ 2์›” 6์ผ ๊ธˆ์š”์ผ ์˜ค์ „ 8์‹œ (๋ฏธ๊ตญ ๋™๋ถ€ ํ‘œ์ค€์‹œ) ๋˜๋Š” ์˜คํ›„ 2์‹œ์—
Central European Time, we will hold a separate live Q&A session on our results, which you can access via our Investor Relations website. Joining me for our presentation are Markus Strobel, Coty's Executive Chairman of the Board and Interim Chief Executive Officer; and Laurent Mercier, Coty's Chief Financial Officer. Before I hand the call over to Markus, I would like to remind you that many of the comments today may contain forward-looking statements. Please refer to Coty's earnings release and the reports filed with the SEC, where the company lists factors that could cause actual results to differ materially from these forward-looking statements.์ค‘๋ถ€ ์œ ๋Ÿฝ ์‹œ๊ฐ„์œผ๋กœ, ๋‹น์‚ฌ์˜ ์‹ค์ ์— ๋Œ€ํ•œ ๋ณ„๋„์˜ ์‹ค์‹œ๊ฐ„ ์งˆ์˜์‘๋‹ต ์„ธ์…˜์„ ๊ฐœ์ตœํ•  ์˜ˆ์ •์ด๋ฉฐ, ํˆฌ์ž์ž ๊ด€๊ณ„ ์›น์‚ฌ์ดํŠธ๋ฅผ ํ†ตํ•ด ์ ‘์†ํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜ ๋ฐœํ‘œ์—๋Š” Coty์˜ ์ด์‚ฌํšŒ ์ง‘ํ–‰ ํšŒ์žฅ ๊ฒธ ์ž„์‹œ ์ตœ๊ณ ๊ฒฝ์˜์ž์ธ Markus Strobel๊ณผ Coty์˜ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž์ธ Laurent Mercier๊ฐ€ ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค. Markus์—๊ฒŒ ๋ฐœ์–ธ๊ถŒ์„ ๋„˜๊ธฐ๊ธฐ ์ „์—, ์˜ค๋Š˜ ๋งŽ์€ ๋ฐœ์–ธ๋“ค์ด ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ ์„ ํฌํ•จํ•  ์ˆ˜ ์žˆ์Œ์„ ์ƒ๊ธฐ์‹œ์ผœ ๋“œ๋ฆฌ๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. Coty์˜ ์‹ค์  ๋ฐœํ‘œ์ž๋ฃŒ์™€ SEC์— ์ œ์ถœ๋œ ๋ณด๊ณ ์„œ๋ฅผ ์ฐธ์กฐํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ผ๋ฉฐ, ํ•ด๋‹น ์ž๋ฃŒ์—๋Š” ์‹ค์ œ ๊ฒฐ๊ณผ๊ฐ€ ์ด๋Ÿฌํ•œ ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ ๊ณผ ์ค‘๋Œ€ํ•˜๊ฒŒ ๋‹ค๋ฅผ ์ˆ˜ ์žˆ๋Š” ์š”์ธ๋“ค์ด ๋ช…์‹œ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
In addition, except where noted, the discussion of Coty's financial results and Coty's expectations reflect certain adjustments as specified in the non-GAAP financial measures section of the company's release. Thank you. I will now turn it over to our Executive Chairman and Interim Chief Executive Officer, Markus. Markus Strobel
Executive Chairman & Interim CEO

Hello, everyone. My name is Markus Strobel. And as you have seen, I officially joined Coty on January 1 as the Executive Chairman and Interim CEO. Today is my 36th day on the job. Let me tell you, these days have been pretty intense.
์ถ”๊ฐ€๋กœ, ๋ณ„๋„ ์–ธ๊ธ‰์ด ์—†๋Š” ํ•œ, Coty์˜ ์žฌ๋ฌด ์‹ค์  ๋ฐ ์ „๋ง์— ๋Œ€ํ•œ ๋…ผ์˜๋Š” ํšŒ์‚ฌ ๊ณต์‹œ์ž๋ฃŒ์˜ ๋น„-GAAP ์žฌ๋ฌด์ง€ํ‘œ ์„น์…˜์— ๋ช…์‹œ๋œ ํŠน์ • ์กฐ์ •์‚ฌํ•ญ๋“ค์„ ๋ฐ˜์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ Executive Chairman ๊ฒธ Interim CEO์ธ Markus์—๊ฒŒ ๋งˆ์ดํฌ๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

Markus Strobel
Executive Chairman & Interim CEO

์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. ์ œ ์ด๋ฆ„์€ Markus Strobel์ž…๋‹ˆ๋‹ค. ๋ณด์‹œ๋‹ค์‹œํ”ผ, ์ €๋Š” 1์›” 1์ผ์ž๋กœ ๊ณต์‹์ ์œผ๋กœ Coty์— Executive Chairman ๊ฒธ Interim CEO๋กœ ํ•ฉ๋ฅ˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜์ด ์ œ๊ฐ€ ์—…๋ฌด๋ฅผ ์‹œ์ž‘ํ•œ ์ง€ 36์ผ์งธ ๋˜๋Š” ๋‚ ์ž…๋‹ˆ๋‹ค. ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ด ๊ธฐ๊ฐ„์€ ์ƒ๋‹นํžˆ ๊ฐ•๋„ ๋†’์€ ์‹œ๊ฐ„์ด์—ˆ์Šต๋‹ˆ๋‹ค.
I had the chance to conduct in-depth business reviews, visit some of our biggest markets like the U.S. and the U.K., see our technical centers and review our R&D capabilities. I managed to speak to some of our key customers and most importantly, met with many of our talented, beauty-minded and passionate people. All this has given me a good sense of the business and a fundamental understanding of our challenges and opportunities. Since most of you don't know me, I thought I'd give you a quick summary of my background. I spent the last 33 years at P&G, and I retired a year ago in 2024.์ €๋Š” ์‹ฌ๋„ ์žˆ๋Š” ์‚ฌ์—… ๊ฒ€ํ† ๋ฅผ ์ง„ํ–‰ํ•˜๊ณ , ๋ฏธ๊ตญ๊ณผ ์˜๊ตญ ๊ฐ™์€ ์ฃผ์š” ์‹œ์žฅ๋“ค์„ ๋ฐฉ๋ฌธํ•˜๋ฉฐ, ๊ธฐ์ˆ  ์„ผํ„ฐ๋“ค์„ ๋‘˜๋Ÿฌ๋ณด๊ณ  R&D ์—ญ๋Ÿ‰์„ ๊ฒ€ํ† ํ•  ๊ธฐํšŒ๋ฅผ ๊ฐ€์กŒ์Šต๋‹ˆ๋‹ค. ์ฃผ์š” ๊ณ ๊ฐ๋“ค๊ณผ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆด๊ณ , ๋ฌด์—‡๋ณด๋‹ค ์ค‘์š”ํ•˜๊ฒŒ๋Š” ์žฌ๋Šฅ ์žˆ๊ณ  ๋ทฐํ‹ฐ์— ๋Œ€ํ•œ ์—ด์ •์„ ๊ฐ€์ง„ ์šฐ๋ฆฌ์˜ ๋งŽ์€ ์ธ์žฌ๋“ค์„ ๋งŒ๋‚ฌ์Šต๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ์ด ์‚ฌ์—…์— ๋Œ€ํ•œ ์ข‹์€ ๊ฐ๊ฐ๊ณผ ์šฐ๋ฆฌ์˜ ๊ณผ์ œ์™€ ๊ธฐํšŒ์— ๋Œ€ํ•œ ๊ทผ๋ณธ์ ์ธ ์ดํ•ด๋ฅผ ์ œ๊ณตํ•ด ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„ ๋Œ€๋ถ€๋ถ„์ด ์ €๋ฅผ ๋ชจ๋ฅด์‹ค ๊ฒƒ ๊ฐ™์•„, ์ œ ๋ฐฐ๊ฒฝ์— ๋Œ€ํ•ด ๊ฐ„๋žตํžˆ ๋ง์”€๋“œ๋ฆฌ๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์ €๋Š” ์ง€๋‚œ 33๋…„๊ฐ„ P&G์—์„œ ๊ทผ๋ฌดํ–ˆ์œผ๋ฉฐ, 2024๋…„ 1๋…„ ์ „์— ์€ํ‡ดํ–ˆ์Šต๋‹ˆ๋‹ค.
For the vast majority of my time at P&G, I had the pleasure of working in a variety of beauty categories: skin care, hair care, personal care, as well as almost 10 years working on fine fragrances. In the last 7.5 years, I was the President of the Skin and Personal Care division globally run out of Singapore with brands that you may know like SK-II, Olay, Old Spice and Native. Fun fact. In my early years working in fragrances, I was in charge of transforming Hugo Boss from a small local fragrance brand into a global success. And one of the ways we did this was by spearheading the launch of the BOSS Bottled franchise.์ œ๊ฐ€ P&G์—์„œ ๊ทผ๋ฌดํ•œ ๋Œ€๋ถ€๋ถ„์˜ ๊ธฐ๊ฐ„ ๋™์•ˆ, ์ €๋Š” ์Šคํ‚จ์ผ€์–ด, ํ—ค์–ด์ผ€์–ด, ํผ์Šค๋„์ผ€์–ด ๋“ฑ ๋‹ค์–‘ํ•œ ๋ทฐํ‹ฐ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ์ผํ•  ์ˆ˜ ์žˆ๋Š” ์˜๊ด‘์„ ๋ˆ„๋ ธ์œผ๋ฉฐ, ํŒŒ์ธ ํ”„๋ž˜๊ทธ๋Ÿฐ์Šค(๊ณ ๊ธ‰ ํ–ฅ์ˆ˜) ๋ถ€๋ฌธ์—์„œ๋„ ๊ฑฐ์˜ 10๋…„๊ฐ„ ๊ทผ๋ฌดํ–ˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ 7๋…„ ๋ฐ˜ ๋™์•ˆ์€ ์‹ฑ๊ฐ€ํฌ๋ฅด์—์„œ ๊ธ€๋กœ๋ฒŒ ์Šคํ‚จ ์•ค ํผ์Šค๋„ ์ผ€์–ด ๋ถ€๋ฌธ์˜ ์‚ฌ์žฅ์ง์„ ๋งก์•„ SK-II, ์˜ฌ๋ ˆ์ด(Olay), ์˜ฌ๋“œ ์ŠคํŒŒ์ด์Šค(Old Spice), ๋„ค์ดํ‹ฐ๋ธŒ(Native)์™€ ๊ฐ™์ด ์—ฌ๋Ÿฌ๋ถ„๊ป˜์„œ ์•„์‹ค ๋งŒํ•œ ๋ธŒ๋žœ๋“œ๋“ค์„ ์šด์˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์žฌ๋ฏธ์žˆ๋Š” ์‚ฌ์‹ค์„ ํ•˜๋‚˜ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ ์ผํ•˜๋˜ ์ดˆ๊ธฐ์— ์ €๋Š” ํœด๊ณ  ๋ณด์Šค(Hugo Boss)๋ฅผ ์ž‘์€ ๋กœ์ปฌ ํ–ฅ์ˆ˜ ๋ธŒ๋žœ๋“œ์—์„œ ๊ธ€๋กœ๋ฒŒ ์„ฑ๊ณต ๋ธŒ๋žœ๋“œ๋กœ ์ „ํ™˜์‹œํ‚ค๋Š” ์—…๋ฌด๋ฅผ ๋‹ด๋‹นํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋ฅผ ๋‹ฌ์„ฑํ•œ ๋ฐฉ๋ฒ• ์ค‘ ํ•˜๋‚˜๊ฐ€ ๋ฐ”๋กœ ๋ณด์Šค ๋ณดํ‹€๋“œ(BOSS Bottled) ํ”„๋žœ์ฐจ์ด์ฆˆ์˜ ์ถœ์‹œ๋ฅผ ์ฃผ๋„ํ•œ ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
Fast forward to today, as I joined Coty, Hugo Boss is now the largest brand in the portfolio. And with BOSS Bottled Beyond as this year's blockbuster launch, it feels like I've come full circle. And the task at hand now is to apply all my experience, both the extensive beauty experience, but also the operational data-driven discipline to help the Coty organization focus and succeed in the beauty market of today and tomorrow. Coty has accomplished a lot in the last 5 years. The organization significantly strengthened its fragrance innovation and execution capabilities. Growing the Prestige fragrance business at 10% CAGR from fiscal '21 to fiscal '25 is no small feat.์˜ค๋Š˜๋‚ ๋กœ ๋Œ์•„์™€์„œ, ์ œ๊ฐ€ ์ฝ”ํ‹ฐ์— ํ•ฉ๋ฅ˜ํ–ˆ์„ ๋•Œ ํœด๊ณ  ๋ณด์Šค๋Š” ํ˜„์žฌ ํฌํŠธํด๋ฆฌ์˜ค์—์„œ ๊ฐ€์žฅ ํฐ ๋ธŒ๋žœ๋“œ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์˜ฌํ•ด์˜ ๋ธ”๋ก๋ฒ„์Šคํ„ฐ ์ถœ์‹œ์ž‘์ธ BOSS Bottled Beyond์™€ ํ•จ๊ป˜, ์ €๋Š” ์™„์ „ํ•œ ์ˆœํ™˜์„ ์ด๋ฃฌ ๊ฒƒ ๊ฐ™์€ ๋А๋‚Œ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ˜„์žฌ ๋‹น๋ฉดํ•œ ๊ณผ์ œ๋Š” ์ œ ๋ชจ๋“  ๊ฒฝํ—˜, ์ฆ‰ ๊ด‘๋ฒ”์œ„ํ•œ ๋ทฐํ‹ฐ ๊ฒฝํ—˜๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์šด์˜์ ์ด๊ณ  ๋ฐ์ดํ„ฐ ์ค‘์‹ฌ์ ์ธ ์ „๋ฌธ์„ฑ์„ ์ ์šฉํ•˜์—ฌ ์ฝ”ํ‹ฐ ์กฐ์ง์ด ์˜ค๋Š˜๋‚ ๊ณผ ๋ฏธ๋ž˜์˜ ๋ทฐํ‹ฐ ์‹œ์žฅ์—์„œ ์ง‘์ค‘ํ•˜๊ณ  ์„ฑ๊ณตํ•  ์ˆ˜ ์žˆ๋„๋ก ๋•๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ฝ”ํ‹ฐ๋Š” ์ง€๋‚œ 5๋…„๊ฐ„ ๋งŽ์€ ๊ฒƒ์„ ์„ฑ์ทจํ–ˆ์Šต๋‹ˆ๋‹ค. ์กฐ์ง์€ ํ–ฅ์ˆ˜ ํ˜์‹  ๋ฐ ์‹คํ–‰ ์—ญ๋Ÿ‰์„ ํฌ๊ฒŒ ๊ฐ•ํ™”ํ–ˆ์Šต๋‹ˆ๋‹ค. 2021 ํšŒ๊ณ„์—ฐ๋„๋ถ€ํ„ฐ 2025 ํšŒ๊ณ„์—ฐ๋„๊นŒ์ง€ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ์‚ฌ์—…์„ ์—ฐํ‰๊ท  ์„ฑ์žฅ๋ฅ (CAGR) 10%๋กœ ์„ฑ์žฅ์‹œํ‚จ ๊ฒƒ์€ ๊ฒฐ์ฝ” ์ž‘์€ ์„ฑ๊ณผ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
Coty revamped the brand equities of the major consumer beauty brands while modernizing consumer engagement and the innovation pipeline. The company grew gross margins by close to 500 basis points and deleveraged the company by over 4 turns in that time. These are major accomplishments, and the team should be very proud of the progress made. Even though I'm still only a month into understanding the business and assessing the portfolio, it is already clear that Coty has outstanding assets, capabilities and competitive advantages that will position it to succeed in beauty, but if and only if they are paired with the right operational discipline.์ฝ”ํ‹ฐ๋Š” ์†Œ๋น„์ž ์ฐธ์—ฌ ๋ฐฉ์‹๊ณผ ํ˜์‹  ํŒŒ์ดํ”„๋ผ์ธ์„ ํ˜„๋Œ€ํ™”ํ•˜๋Š” ๋™์‹œ์— ์ฃผ์š” ์†Œ๋น„์ž ๋ทฐํ‹ฐ ๋ธŒ๋žœ๋“œ์˜ ๋ธŒ๋žœ๋“œ ์ž์‚ฐ์„ ์žฌ์ •๋น„ํ–ˆ์Šต๋‹ˆ๋‹ค. ํšŒ์‚ฌ๋Š” ๋งค์ถœ์ด์ด์ต๋ฅ ์„ ์•ฝ 500bp ์„ฑ์žฅ์‹œ์ผฐ์œผ๋ฉฐ, ๊ทธ ๊ธฐ๊ฐ„ ๋™์•ˆ ๋ถ€์ฑ„๋น„์œจ์„ 4๋ฐฐ ์ด์ƒ ๊ฐ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋งค์šฐ ์ค‘์š”ํ•œ ์„ฑ๊ณผ์ด๋ฉฐ, ํŒ€์€ ์ด๋ฃฌ ์ง„์ „์— ๋Œ€ํ•ด ์ž๋ถ€์‹ฌ์„ ๊ฐ€์ ธ์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋น„๋ก ์ œ๊ฐ€ ์‚ฌ์—…์„ ์ดํ•ดํ•˜๊ณ  ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ํ‰๊ฐ€ํ•œ ์ง€ ์•„์ง ํ•œ ๋‹ฌ๋ฐ–์— ๋˜์ง€ ์•Š์•˜์ง€๋งŒ, ์ฝ”ํ‹ฐ๊ฐ€ ๋ทฐํ‹ฐ ์‚ฐ์—…์—์„œ ์„ฑ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ๋›ฐ์–ด๋‚œ ์ž์‚ฐ, ์—ญ๋Ÿ‰ ๋ฐ ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์€ ์ด๋ฏธ ๋ช…ํ™•ํ•ฉ๋‹ˆ๋‹ค. ๋‹ค๋งŒ ์ด๋Š” ์ ์ ˆํ•œ ์šด์˜ ๊ทœ์œจ๊ณผ ๊ฒฐํ•ฉ๋  ๊ฒฝ์šฐ์—๋งŒ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.
First, Coty has leading and highly desirable fragrance brands like Hugo Boss, Burberry, Marc Jacobs, Chloe. Coty significantly grew each of these brands between 30% and 140% from fiscal '19 to fiscal '25, and there remains substantial room to expand them further. Second, after visiting our Fragrance R&D Center of Excellence in Geneva, meeting our leading perfumers, understanding our cutting-edge compositions and seeing our proprietary testing, I'm convinced that Coty has stellar fragrance innovation capabilities. Third, I've spoken to the various global and local teams, and I'm very impressed by the amazing creativity and entrepreneurial spirit across the organization.์ฒซ์งธ, Coty๋Š” Hugo Boss, Burberry, Marc Jacobs, Chloe์™€ ๊ฐ™์€ ์„ ๋„์ ์ด๊ณ  ๋งค์šฐ ๋งค๋ ฅ์ ์ธ ํ–ฅ์ˆ˜ ๋ธŒ๋žœ๋“œ๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Coty๋Š” 2019 ํšŒ๊ณ„์—ฐ๋„๋ถ€ํ„ฐ 2025 ํšŒ๊ณ„์—ฐ๋„๊นŒ์ง€ ์ด๋“ค ๋ธŒ๋žœ๋“œ ๊ฐ๊ฐ์„ 30%์—์„œ 140% ์‚ฌ์ด๋กœ ํฌ๊ฒŒ ์„ฑ์žฅ์‹œ์ผฐ์œผ๋ฉฐ, ์ด๋“ค์„ ๋”์šฑ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š” ์ƒ๋‹นํ•œ ์—ฌ์ง€๊ฐ€ ๋‚จ์•„์žˆ์Šต๋‹ˆ๋‹ค. ๋‘˜์งธ, ์ œ๋„ค๋ฐ”์— ์žˆ๋Š” ๋‹น์‚ฌ์˜ ํ–ฅ์ˆ˜ R&D ์šฐ์ˆ˜์„ผํ„ฐ๋ฅผ ๋ฐฉ๋ฌธํ•˜์—ฌ ์„ ๋„์ ์ธ ์กฐํ–ฅ์‚ฌ๋“ค์„ ๋งŒ๋‚˜๊ณ , ์ตœ์ฒจ๋‹จ ์กฐํ–ฅ ๊ธฐ์ˆ ์„ ์ดํ•ดํ•˜๋ฉฐ, ๋‹น์‚ฌ์˜ ๋…์ž์ ์ธ ํ…Œ์ŠคํŒ… ์‹œ์Šคํ…œ์„ ํ™•์ธํ•œ ๊ฒฐ๊ณผ, Coty๊ฐ€ ํƒ์›”ํ•œ ํ–ฅ์ˆ˜ ํ˜์‹  ์—ญ๋Ÿ‰์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ํ™•์‹ ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์…‹์งธ, ๋‹ค์–‘ํ•œ ๊ธ€๋กœ๋ฒŒ ๋ฐ ๋กœ์ปฌ ํŒ€๋“ค๊ณผ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆˆ ๊ฒฐ๊ณผ, ์กฐ์ง ์ „๋ฐ˜์— ๊ฑธ์นœ ๋†€๋ผ์šด ์ฐฝ์˜์„ฑ๊ณผ ๊ธฐ์—…๊ฐ€ ์ •์‹ ์— ๋งค์šฐ ๊นŠ์€ ์ธ์ƒ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
And finally, Coty's vertically integrated model, particularly in fragrances, is a real differentiator and a competitive advantage, enabling Coty to translate our internal R&D and global commercial scale into winning propositions across our multi-tier fragrance portfolio. But as I say, if you're so smart, why aren't you rich? There is no denying that Coty's financial results in the past 18 months have been disappointing. The stock has also been hovering around at $3 for several months, which I see as a signal that investors are skeptical about Coty's long-term ability to compete in beauty, sustain fair market share and deliver consistent profitable growth. Both things are true.๋งˆ์ง€๋ง‰์œผ๋กœ, Coty์˜ ์ˆ˜์ง ํ†ตํ•ฉ ๋ชจ๋ธ, ํŠนํžˆ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ์˜ ์ˆ˜์ง ํ†ตํ•ฉ ๋ชจ๋ธ์€ ์ง„์ •ํ•œ ์ฐจ๋ณ„ํ™” ์š”์†Œ์ด์ž ๊ฒฝ์Ÿ ์šฐ์œ„์ž…๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด Coty๋Š” ๋‚ด๋ถ€ R&D์™€ ๊ธ€๋กœ๋ฒŒ ์ƒ์—…์  ๊ทœ๋ชจ๋ฅผ ์šฐ๋ฆฌ์˜ ๋‹ค์ธต ํ–ฅ์ˆ˜ ํฌํŠธํด๋ฆฌ์˜ค ์ „๋ฐ˜์— ๊ฑธ์ณ ์„ฑ๊ณต์ ์ธ ์ œ์•ˆ์œผ๋กœ ์ „ํ™˜ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ๋ง์”€๋“œ๋ ธ๋“ฏ์ด, ๋งŒ์•ฝ ๊ทธ๋ ‡๊ฒŒ ๋˜‘๋˜‘ํ•˜๋‹ค๋ฉด ์™œ ๋ถ€์ž๊ฐ€ ์•„๋‹Œ๊ฐ€์š”? ์ง€๋‚œ 18๊ฐœ์›” ๋™์•ˆ Coty์˜ ์žฌ๋ฌด ์‹ค์ ์ด ์‹ค๋ง์Šค๋Ÿฌ์› ๋‹ค๋Š” ๊ฒƒ์€ ๋ถ€์ธํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ์ฃผ๊ฐ€ ๋˜ํ•œ ์ˆ˜๊ฐœ์›” ๋™์•ˆ 3๋‹ฌ๋Ÿฌ ์„ ์—์„œ ๋งด๋Œ๊ณ  ์žˆ๋Š”๋ฐ, ์ €๋Š” ์ด๊ฒƒ์„ ํˆฌ์ž์ž๋“ค์ด Coty์˜ ๋ทฐํ‹ฐ ์‹œ์žฅ์—์„œ์˜ ์žฅ๊ธฐ์  ๊ฒฝ์Ÿ๋ ฅ, ๊ณต์ •ํ•œ ์‹œ์žฅ ์ ์œ ์œจ ์œ ์ง€, ๊ทธ๋ฆฌ๊ณ  ์ง€์†์ ์ธ ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ ๋‹ฌ์„ฑ ๋Šฅ๋ ฅ์— ๋Œ€ํ•ด ํšŒ์˜์ ์ด๋ผ๋Š” ์‹ ํ˜ธ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๋‘ ๊ฐ€์ง€ ๋ชจ๋‘ ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค.
Coty has outstanding assets and capabilities, but we have not been delivering at the level that we should. My takeaway is simple. Our business imperative is to leverage our collective brain power and competitive advantage to deliver the financial and operational performance that reflects Coty's potential. Coty has breadth. Breadth can be a strength, but only when it is curated. This is the foundation of our new strategic framework, Coty. Curated. At its core, this means focused investment and sharper priorities. Coty. Curated. is about making big even bigger, scaling what wins, stopping what dilutes and removing layers that slow execution.Coty๋Š” ๋›ฐ์–ด๋‚œ ์ž์‚ฐ๊ณผ ์—ญ๋Ÿ‰์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์šฐ๋ฆฌ๊ฐ€ ๋งˆ๋•…ํžˆ ๋‹ฌ์„ฑํ•ด์•ผ ํ•  ์ˆ˜์ค€์˜ ์„ฑ๊ณผ๋ฅผ ๋‚ด์ง€ ๋ชปํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋‚ด๋ฆฐ ๊ฒฐ๋ก ์€ ๊ฐ„๋‹จํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์‚ฌ์—… ๊ณผ์ œ๋Š” ์šฐ๋ฆฌ์˜ ์ง‘๋‹จ ์ง€์„ฑ๊ณผ ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ํ™œ์šฉํ•˜์—ฌ Coty์˜ ์ž ์žฌ๋ ฅ์„ ๋ฐ˜์˜ํ•˜๋Š” ์žฌ๋ฌด์ , ์šด์˜์  ์„ฑ๊ณผ๋ฅผ ๋‹ฌ์„ฑํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. Coty๋Š” ํญ๋„“์€ ์‚ฌ์—… ์˜์—ญ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํญ๋„“์Œ์€ ๊ฐ•์ ์ด ๋  ์ˆ˜ ์žˆ์ง€๋งŒ, ๊ทธ๊ฒƒ์ด ํ๋ ˆ์ด์…˜๋  ๋•Œ๋งŒ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์šฐ๋ฆฌ์˜ ์ƒˆ๋กœ์šด ์ „๋žต ํ”„๋ ˆ์ž„์›Œํฌ์ธ 'Coty. Curated.'์˜ ๊ธฐ๋ฐ˜์ž…๋‹ˆ๋‹ค. ํ•ต์‹ฌ์€ ์ง‘์ค‘์  ํˆฌ์ž์™€ ๋ช…ํ™•ํ•œ ์šฐ์„ ์ˆœ์œ„์ž…๋‹ˆ๋‹ค. 'Coty. Curated.'๋Š” ํฐ ๊ฒƒ์„ ๋” ํฌ๊ฒŒ ๋งŒ๋“ค๊ณ , ์„ฑ๊ณตํ•˜๋Š” ๊ฒƒ์„ ํ™•๋Œ€ํ•˜๋ฉฐ, ํฌ์„์‹œํ‚ค๋Š” ๊ฒƒ์„ ์ค‘๋‹จํ•˜๊ณ , ์‹คํ–‰์„ ์ง€์—ฐ์‹œํ‚ค๋Š” ๊ณ„์ธต์„ ์ œ๊ฑฐํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Ultimately, success hinges on disciplined execution, operational effectiveness and sufficient multiyear marketing support. Let me illustrate how complexity quietly dilutes impact. Today, at Coty, we sell more than 40 brands across dozens of markets. This results in over 1,000 possible brand and market combinations, highlighting the significant complexity we manage. The risk is clear. When resources are stretched across too many permutations, our core brands may not get the consistent, concentrated support they need.๊ถ๊ทน์ ์œผ๋กœ ์„ฑ๊ณต์€ ๊ทœ์œจ ์žˆ๋Š” ์‹คํ–‰, ์šด์˜ ํšจ์œจ์„ฑ, ๊ทธ๋ฆฌ๊ณ  ์ถฉ๋ถ„ํ•œ ๋‹ค๋…„๊ฐ„์˜ ๋งˆ์ผ€ํŒ… ์ง€์›์— ๋‹ฌ๋ ค ์žˆ์Šต๋‹ˆ๋‹ค. ๋ณต์žก์„ฑ์ด ์–ด๋–ป๊ฒŒ ์กฐ์šฉํžˆ ์ž„ํŒฉํŠธ๋ฅผ ํฌ์„์‹œํ‚ค๋Š”์ง€ ์„ค๋ช…ํ•ด ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์ฝ”ํ‹ฐ์—์„œ๋Š” ์ˆ˜์‹ญ ๊ฐœ ์‹œ์žฅ์— ๊ฑธ์ณ 40๊ฐœ ์ด์ƒ์˜ ๋ธŒ๋žœ๋“œ๋ฅผ ํŒ๋งคํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” 1,000๊ฐœ ์ด์ƒ์˜ ๋ธŒ๋žœ๋“œ์™€ ์‹œ์žฅ ์กฐํ•ฉ ๊ฐ€๋Šฅ์„ฑ์„ ๋งŒ๋“ค์–ด๋‚ด๋ฉฐ, ์šฐ๋ฆฌ๊ฐ€ ๊ด€๋ฆฌํ•˜๋Š” ์ƒ๋‹นํ•œ ๋ณต์žก์„ฑ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ๋ฆฌ์Šคํฌ๋Š” ๋ช…ํ™•ํ•ฉ๋‹ˆ๋‹ค. ๋ฆฌ์†Œ์Šค๊ฐ€ ๋„ˆ๋ฌด ๋งŽ์€ ์กฐํ•ฉ์— ๋ถ„์‚ฐ๋  ๋•Œ, ์šฐ๋ฆฌ์˜ ํ•ต์‹ฌ ๋ธŒ๋žœ๋“œ๋“ค์€ ํ•„์š”ํ•œ ์ผ๊ด€๋˜๊ณ  ์ง‘์ค‘์ ์ธ ์ง€์›์„ ๋ฐ›์ง€ ๋ชปํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
This manifests in the following ways: Without adequate support, our top initiatives don't reach their full potential in the markets that matter most, the largest, highest growth potential markets where impact should be the greatest. The creativity of the Coty organization is amazing, and we can create beautiful and cutting-edge assets. But too often, we create too many new assets across too many brands and too many markets. A disproportionate amount of our spending gets tied up in asset creation, and not enough flows into working media and consumer engagement, which can lead to insufficient awareness, trial and purchase.์ด๋Š” ๋‹ค์Œ๊ณผ ๊ฐ™์€ ๋ฐฉ์‹์œผ๋กœ ๋‚˜ํƒ€๋‚ฉ๋‹ˆ๋‹ค: ์ ์ ˆํ•œ ์ง€์›์ด ์—†์œผ๋ฉด, ์šฐ๋ฆฌ์˜ ํ•ต์‹ฌ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋“ค์ด ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์‹œ์žฅ, ์ฆ‰ ๊ฐ€์žฅ ๊ทœ๋ชจ๊ฐ€ ํฌ๊ณ  ์„ฑ์žฅ ์ž ์žฌ๋ ฅ์ด ๋†’์œผ๋ฉฐ ์˜ํ–ฅ๋ ฅ์ด ๊ฐ€์žฅ ์ปค์•ผ ํ•  ์‹œ์žฅ์—์„œ ๊ทธ ์ž ์žฌ๋ ฅ์„ ์ถฉ๋ถ„ํžˆ ๋ฐœํœ˜ํ•˜์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค. Coty ์กฐ์ง์˜ ์ฐฝ์˜์„ฑ์€ ๋†€๋ž๊ณ , ์šฐ๋ฆฌ๋Š” ์•„๋ฆ„๋‹ต๊ณ  ์ตœ์ฒจ๋‹จ์˜ ์ž์‚ฐ๋“ค์„ ๋งŒ๋“ค์–ด๋‚ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋„ˆ๋ฌด ์ž์ฃผ, ์šฐ๋ฆฌ๋Š” ๋„ˆ๋ฌด ๋งŽ์€ ๋ธŒ๋žœ๋“œ์™€ ๋„ˆ๋ฌด ๋งŽ์€ ์‹œ์žฅ์— ๊ฑธ์ณ ๋„ˆ๋ฌด ๋งŽ์€ ์ƒˆ๋กœ์šด ์ž์‚ฐ์„ ๋งŒ๋“ค์–ด๋ƒ…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ ์ง€์ถœ์˜ ๋ถˆ๊ท ํ˜•์ ์œผ๋กœ ๋งŽ์€ ๋ถ€๋ถ„์ด ์ž์‚ฐ ์ œ์ž‘์— ๋ฌถ์—ฌ ์žˆ๊ณ , ์›Œํ‚น ๋ฏธ๋””์–ด์™€ ์†Œ๋น„์ž ์ฐธ์—ฌ์—๋Š” ์ถฉ๋ถ„ํžˆ ํˆฌ์ž…๋˜์ง€ ์•Š์•„, ์ด๋Š” ๋ถˆ์ถฉ๋ถ„ํ•œ ์ธ์ง€๋„, ์ฒดํ—˜ ๋ฐ ๊ตฌ๋งค๋กœ ์ด์–ด์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
And finally, strong year 1 initiatives may often lack sufficient year 2 support because we are allocating too many resources to new product launches. So many activities, so many projects, but very few make a real difference. So how do we break this cycle? We will place a much stronger focus on our top markets, brands and initiatives, ensuring they are sufficiently funded and grow year after year. We will refocus investment on the core, ensuring that the more supports the core through built-in halo effects. These insights are not revolutionary, but they are fundamental to every beauty and consumer business that delivers long-term success.๋งˆ์ง€๋ง‰์œผ๋กœ, 1๋…„์ฐจ์˜ ๊ฐ•๋ ฅํ•œ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋“ค์ด ์ข…์ข… 2๋…„์ฐจ์— ์ถฉ๋ถ„ํ•œ ์ง€์›์„ ๋ฐ›์ง€ ๋ชปํ•˜๋Š” ๊ฒฝ์šฐ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ๋„ˆ๋ฌด ๋งŽ์€ ๋ฆฌ์†Œ์Šค๋ฅผ ์‹ ์ œํ’ˆ ์ถœ์‹œ์— ๋ฐฐ๋ถ„ํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋„ˆ๋ฌด ๋งŽ์€ ํ™œ๋™๋“ค, ๋„ˆ๋ฌด ๋งŽ์€ ํ”„๋กœ์ ํŠธ๋“ค์ด ์žˆ์ง€๋งŒ, ์‹ค์ œ๋กœ ์˜๋ฏธ ์žˆ๋Š” ์ฐจ์ด๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์€ ๊ทนํžˆ ์ผ๋ถ€์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ์šฐ๋ฆฌ๋Š” ์–ด๋–ป๊ฒŒ ์ด๋Ÿฌํ•œ ์•…์ˆœํ™˜์„ ๋Š์„ ์ˆ˜ ์žˆ์„๊นŒ์š”? ์šฐ๋ฆฌ๋Š” ํ•ต์‹ฌ ์‹œ์žฅ, ๋ธŒ๋žœ๋“œ ๋ฐ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์— ํ›จ์”ฌ ๋” ๊ฐ•๋ ฅํ•œ ์ง‘์ค‘์„ ํ•  ๊ฒƒ์ด๋ฉฐ, ์ด๋“ค์ด ์ถฉ๋ถ„ํ•œ ์ž๊ธˆ์„ ํ™•๋ณดํ•˜๊ณ  ํ•ด๋งˆ๋‹ค ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋„๋ก ๋ณด์žฅํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํ•ต์‹ฌ ์‚ฌ์—…์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ์žฌ์ง‘์ค‘ํ•˜์—ฌ, ๋‚ด์žฌ๋œ ํ›„๊ด‘ ํšจ๊ณผ(halo effect)๋ฅผ ํ†ตํ•ด ๋” ๋งŽ์€ ๋ถ€๋ถ„์ด ํ•ต์‹ฌ ์‚ฌ์—…์„ ์ง€์›ํ•˜๋„๋ก ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ธ์‚ฌ์ดํŠธ๋“ค์ด ํ˜๋ช…์ ์ธ ๊ฒƒ์€ ์•„๋‹ˆ์ง€๋งŒ, ์žฅ๊ธฐ์ ์ธ ์„ฑ๊ณต์„ ๋‹ฌ์„ฑํ•˜๋Š” ๋ชจ๋“  ๋ทฐํ‹ฐ ๋ฐ ์†Œ๋น„์žฌ ๊ธฐ์—…์— ์žˆ์–ด ๊ทผ๋ณธ์ ์ธ ์š”์†Œ์ž…๋‹ˆ๋‹ค.
Fewer assets, better execution, bigger propositions and more supporting the core. We will share more details about Coty. Curated. in the coming quarters. Let me share a few examples of what this looks like in practice, focused on our biggest brands and biggest markets. It's only fitting to begin with Hugo Boss. Hugo Boss is Coty's biggest brand in the portfolio. And despite its scale size, Coty has grown this brand by over 30% at constant currency since fiscal '19, a testament to how the strategy is broadly working. BOSS Bottled Beyond, launched this past fall, is a top-notch innovation and is already ranking as the #2 innovation in key markets.๋” ์ ์€ ์ž์‚ฐ, ๋” ๋‚˜์€ ์‹คํ–‰๋ ฅ, ๋” ํฐ ์ œ์•ˆ, ๊ทธ๋ฆฌ๊ณ  ํ•ต์‹ฌ ์‚ฌ์—…์— ๋Œ€ํ•œ ๋” ๋งŽ์€ ์ง€์›. ์•ž์œผ๋กœ ๋ช‡ ๋ถ„๊ธฐ์— ๊ฑธ์ณ Coty. Curated.์— ๋Œ€ํ•œ ๋” ์ž์„ธํ•œ ๋‚ด์šฉ์„ ๊ณต์œ ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ฐ€์žฅ ํฐ ๋ธŒ๋žœ๋“œ์™€ ๊ฐ€์žฅ ํฐ ์‹œ์žฅ์— ์ดˆ์ ์„ ๋งž์ถ˜ ์‹ค์ œ ์‚ฌ๋ก€ ๋ช‡ ๊ฐ€์ง€๋ฅผ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. Hugo Boss๋กœ ์‹œ์ž‘ํ•˜๋Š” ๊ฒƒ์ด ๊ฐ€์žฅ ์ ์ ˆํ•  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. Hugo Boss๋Š” Coty ํฌํŠธํด๋ฆฌ์˜ค์—์„œ ๊ฐ€์žฅ ํฐ ๋ธŒ๋žœ๋“œ์ž…๋‹ˆ๋‹ค. ๊ทธ ๊ทœ๋ชจ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  Coty๋Š” 2019 ํšŒ๊ณ„์—ฐ๋„ ์ดํ›„ ๋ถˆ๋ณ€ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ ์ด ๋ธŒ๋žœ๋“œ๋ฅผ 30% ์ด์ƒ ์„ฑ์žฅ์‹œ์ผฐ์œผ๋ฉฐ, ์ด๋Š” ์ „๋žต์ด ์ „๋ฐ˜์ ์œผ๋กœ ํšจ๊ณผ๋ฅผ ๋ฐœํœ˜ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ฆ๊ฑฐ์ž…๋‹ˆ๋‹ค. ์ง€๋‚œ ๊ฐ€์„ ์ถœ์‹œ๋œ BOSS Bottled Beyond๋Š” ์ตœ๊ณ  ์ˆ˜์ค€์˜ ํ˜์‹  ์ œํ’ˆ์ด๋ฉฐ, ์ด๋ฏธ ์ฃผ์š” ์‹œ์žฅ์—์„œ 2์œ„ ํ˜์‹  ์ œํ’ˆ์œผ๋กœ ์ž๋ฆฌ๋งค๊น€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Its strong momentum has driven market share gains for the iconic BOSS Bottled franchise in all major markets, including Germany, U.K., Spain, France, Canada and Mexico. Importantly, by leveraging BOSS Bottled Beyond to unlock the U.S. market for the Hugo Boss brand, the innovation has already captured 90 basis points of share in the U.S. These achievements highlight the strength of Coty's innovation, creativity and marketing capabilities. But without sufficiently strong operational discipline, the success of BOSS Bottled Beyond did not translate into the growth of the broader Hugo Boss brand in the past 2 quarters.์ด๋Ÿฌํ•œ ๊ฐ•๋ ฅํ•œ ๋ชจ๋ฉ˜ํ…€์€ ๋…์ผ, ์˜๊ตญ, ์ŠคํŽ˜์ธ, ํ”„๋ž‘์Šค, ์บ๋‚˜๋‹ค, ๋ฉ•์‹œ์ฝ”๋ฅผ ํฌํ•จํ•œ ๋ชจ๋“  ์ฃผ์š” ์‹œ์žฅ์—์„œ ์ƒ์ง•์ ์ธ BOSS Bottled ํ”„๋žœ์ฐจ์ด์ฆˆ์˜ ์‹œ์žฅ ์ ์œ ์œจ ์ƒ์Šน์„ ๊ฒฌ์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ ์ค‘์š”ํ•œ ์ ์€, BOSS Bottled Beyond๋ฅผ ํ™œ์šฉํ•˜์—ฌ Hugo Boss ๋ธŒ๋žœ๋“œ์˜ ๋ฏธ๊ตญ ์‹œ์žฅ์„ ๊ฐœ์ฒ™ํ•จ์œผ๋กœ์จ, ์ด ํ˜์‹  ์ œํ’ˆ์ด ์ด๋ฏธ ๋ฏธ๊ตญ์—์„œ 90bp์˜ ์ ์œ ์œจ์„ ํ™•๋ณดํ–ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์„ฑ๊ณผ๋“ค์€ Coty์˜ ํ˜์‹ , ์ฐฝ์˜์„ฑ ๋ฐ ๋งˆ์ผ€ํŒ… ์—ญ๋Ÿ‰์˜ ๊ฐ•์ ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์ถฉ๋ถ„ํžˆ ๊ฐ•๋ ฅํ•œ ์šด์˜ ๊ทœ์œจ์ด ๋’ท๋ฐ›์นจ๋˜์ง€ ์•Š์•„, BOSS Bottled Beyond์˜ ์„ฑ๊ณต์ด ์ง€๋‚œ 2๊ฐœ ๋ถ„๊ธฐ ๋™์•ˆ Hugo Boss ๋ธŒ๋žœ๋“œ ์ „์ฒด์˜ ์„ฑ์žฅ์œผ๋กœ ์ด์–ด์ง€์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค.
The launch did not generate enough halo impact on the other core Hugo Boss franchises like BOSS The Scent. This is not rocket science, which is why we are putting in place a more holistic plan for next year with continued support and co-merchandising around BOSS Bottled Beyond, a broader brand level halo strategy and sustained reinforcement of the core business. We've seen similar puts and takes in our largest market, the U.S. As shared in recent quarters, underperformance in the U.S. market in both divisions accounted for nearly all of Coty's fiscal '25 sales decline.์ด๋ฒˆ ์ถœ์‹œ๋Š” BOSS The Scent์™€ ๊ฐ™์€ ๋‹ค๋ฅธ ํ•ต์‹ฌ Hugo Boss ํ”„๋žœ์ฐจ์ด์ฆˆ์— ์ถฉ๋ถ„ํ•œ ํ›„๊ด‘ ํšจ๊ณผ๋ฅผ ์ฐฝ์ถœํ•˜์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์–ด๋ ค์šด ๋ฌธ์ œ๊ฐ€ ์•„๋‹ˆ๊ธฐ ๋•Œ๋ฌธ์—, ๋‚ด๋…„์—๋Š” BOSS Bottled Beyond์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ์ง€์›๊ณผ ๊ณต๋™ ๋จธ์ฒœ๋‹ค์ด์ง•, ๋ณด๋‹ค ๊ด‘๋ฒ”์œ„ํ•œ ๋ธŒ๋žœ๋“œ ์ฐจ์›์˜ ํ›„๊ด‘ ์ „๋žต, ๊ทธ๋ฆฌ๊ณ  ํ•ต์‹ฌ ์‚ฌ์—…์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ๊ฐ•ํ™”๋ฅผ ํฌํ•จํ•˜๋Š” ๋ณด๋‹ค ์ด์ฒด์ ์ธ ๊ณ„ํš์„ ์ˆ˜๋ฆฝํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ตœ๋Œ€ ์‹œ์žฅ์ธ ๋ฏธ๊ตญ์—์„œ๋„ ์œ ์‚ฌํ•œ ๋ถ€์นจ์„ ๊ฒฝํ—˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ตœ๊ทผ ๋ถ„๊ธฐ์— ๊ณต์œ ํ•œ ๋ฐ”์™€ ๊ฐ™์ด, ์–‘ ์‚ฌ์—…๋ถ€๋ฌธ์—์„œ์˜ ๋ฏธ๊ตญ ์‹œ์žฅ ๋ถ€์ง„์ด Coty์˜ 2025 ํšŒ๊ณ„์—ฐ๋„ ๋งค์ถœ ๊ฐ์†Œ์˜ ๊ฑฐ์˜ ์ „๋ถ€๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค.
The company has taken actions in the calendar '25, including a new leadership team, new organization structure and increased marketing support. However, the results in the last couple of quarters have been inconsistent. There are many things that are working well in the U.S. We have several scaled leading fragrance brands, just as Burberry and Marc Jacobs, with several female franchises like Burberry Her and Marc Jacobs Daisy ranking in the top 15. We are strongly outperforming in the Prestige makeup category, led by momentum in Kylie makeup. On the retail side, we are strengthening our position with growing customers.ํšŒ์‚ฌ๋Š” 2025๋…„์— ์ƒˆ๋กœ์šด ๋ฆฌ๋”์‹ญ ํŒ€, ์ƒˆ๋กœ์šด ์กฐ์ง ๊ตฌ์กฐ, ๊ทธ๋ฆฌ๊ณ  ๋งˆ์ผ€ํŒ… ์ง€์› ํ™•๋Œ€๋ฅผ ํฌํ•จํ•œ ์กฐ์น˜๋“ค์„ ์ทจํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์ง€๋‚œ ๋ช‡ ๋ถ„๊ธฐ ๋™์•ˆ์˜ ์‹ค์ ์€ ์ผ๊ด€์„ฑ์ด ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์—์„œ๋Š” ๋งŽ์€ ๋ถ€๋ถ„์ด ์ž˜ ์ง„ํ–‰๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฒ„๋ฒ„๋ฆฌ(Burberry)์™€ ๋งˆํฌ ์ œ์ด์ฝฅ์Šค(Marc Jacobs)์™€ ๊ฐ™์€ ์—ฌ๋Ÿฌ ๋Œ€ํ˜• ์„ ๋„ ํ–ฅ์ˆ˜ ๋ธŒ๋žœ๋“œ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋ฒ„๋ฒ„๋ฆฌ ํ—ˆ(Burberry Her)์™€ ๋งˆํฌ ์ œ์ด์ฝฅ์Šค ๋ฐ์ด์ง€(Marc Jacobs Daisy)์™€ ๊ฐ™์€ ์—ฌ๋Ÿฌ ์—ฌ์„ฑ ํ”„๋žœ์ฐจ์ด์ฆˆ๊ฐ€ ์ƒ์œ„ 15์œ„ ์•ˆ์— ๋žญํฌ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์นด์ผ๋ฆฌ ๋ฉ”์ดํฌ์—…(Kylie makeup)์˜ ๋ชจ๋ฉ˜ํ…€์— ํž˜์ž…์–ด ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ฉ”์ดํฌ์—… ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ๊ฐ•๋ ฅํ•œ ์ดˆ๊ณผ ์„ฑ๊ณผ๋ฅผ ๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฆฌํ…Œ์ผ ์ธก๋ฉด์—์„œ๋Š” ๊ณ ๊ฐ ์ฆ๊ฐ€์™€ ํ•จ๊ป˜ ์šฐ๋ฆฌ์˜ ์ž…์ง€๋ฅผ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
As a result of our strong partnership with Ulta, they are now one of our largest retail partners, and we are outperforming with them. Similarly, we are delivering best-in-class execution in the critical Prestige e-commerce channel with strong double-digit growth in the first half. Amazon is now a leading beauty retailer in the U.S., albeit with a smaller position in prestige fragrances. We are proud to have grown Coty's fragrance sales on Amazon by over 30%, fueled by our existing brands and the successful launch of Marc Jacobs fragrance on Amazon in July. And importantly, our efforts on the TikTok shop in both the U.S. and the U.K.Ulta์™€์˜ ๊ฐ•๋ ฅํ•œ ํŒŒํŠธ๋„ˆ์‹ญ ๋•๋ถ„์— Ulta๋Š” ํ˜„์žฌ ๋‹น์‚ฌ์˜ ์ตœ๋Œ€ ์†Œ๋งค ํŒŒํŠธ๋„ˆ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๋˜์—ˆ์œผ๋ฉฐ, ์šฐ๋ฆฌ๋Š” ๊ทธ๋“ค๊ณผ ํ•จ๊ป˜ ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ, ์šฐ๋ฆฌ๋Š” ์ค‘์š”ํ•œ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ์ด์ปค๋จธ์Šค ์ฑ„๋„์—์„œ ์ƒ๋ฐ˜๊ธฐ ๊ฐ•๋ ฅํ•œ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•˜๋ฉฐ ์ตœ๊ณ  ์ˆ˜์ค€์˜ ์‹คํ–‰๋ ฅ์„ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Amazon์€ ํ˜„์žฌ ๋ฏธ๊ตญ์˜ ์ฃผ์š” ๋ทฐํ‹ฐ ๋ฆฌํ…Œ์ผ๋Ÿฌ์ด๋ฉฐ, ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ๋Š” ์ƒ๋Œ€์ ์œผ๋กœ ์ž‘์€ ๋น„์ค‘์„ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ธฐ์กด ๋ธŒ๋žœ๋“œ๋“ค๊ณผ 7์›” Amazon์—์„œ์˜ Marc Jacobs ํ–ฅ์ˆ˜ ์„ฑ๊ณต์ ์ธ ๋ก ์นญ์— ํž˜์ž…์–ด Amazon์—์„œ Coty์˜ ํ–ฅ์ˆ˜ ๋งค์ถœ์„ 30% ์ด์ƒ ์„ฑ์žฅ์‹œํ‚จ ๊ฒƒ์„ ์ž๋ž‘์Šค๋Ÿฝ๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ค‘์š”ํ•œ ๊ฒƒ์€, ๋ฏธ๊ตญ๊ณผ ์˜๊ตญ ๋ชจ๋‘์—์„œ TikTok ์ƒต์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ๋…ธ๋ ฅ์ž…๋‹ˆ๋‹ค.
are driving halo for our brands in both e-commerce and brick-and-mortar. So while many areas of the U.S. business are working well, results during the critical Q2 holiday period were below our expectations. We saw 3 key areas of pressure. First, the prestige fragrance market slowed from 7% growth in Q1 to approximately 3% growth in Q2, with much of the consumer purchasing concentrated at the very end of the quarter. Second, we saw a very aggressive promotional activity in prestige fragrances during the holiday season. This not only suppressed broader U.S. fragrance growth, but also the profit contribution from this key market.์ „์ž์ƒ๊ฑฐ๋ž˜์™€ ์˜คํ”„๋ผ์ธ ๋งค์žฅ ๋ชจ๋‘์—์„œ ์šฐ๋ฆฌ ๋ธŒ๋žœ๋“œ์— ํ›„๊ด‘ ํšจ๊ณผ๋ฅผ ๊ฐ€์ ธ๋‹ค์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋ฏธ๊ตญ ์‚ฌ์—…์˜ ๋งŽ์€ ์˜์—ญ์ด ์ž˜ ์ž‘๋™ํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์ค‘์š”ํ•œ 2๋ถ„๊ธฐ ์—ฐํœด ๊ธฐ๊ฐ„ ๋™์•ˆ์˜ ์‹ค์ ์€ ์šฐ๋ฆฌ์˜ ๊ธฐ๋Œ€์น˜๋ฅผ ๋ฐ‘๋Œ์•˜์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์„ธ ๊ฐ€์ง€ ์ฃผ์š” ์••๋ฐ• ์š”์ธ์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ์‹œ์žฅ์ด 1๋ถ„๊ธฐ 7% ์„ฑ์žฅ์—์„œ 2๋ถ„๊ธฐ ์•ฝ 3% ์„ฑ์žฅ์œผ๋กœ ๋‘”ํ™”๋˜์—ˆ์œผ๋ฉฐ, ์†Œ๋น„์ž ๊ตฌ๋งค์˜ ์ƒ๋‹น ๋ถ€๋ถ„์ด ๋ถ„๊ธฐ ๋ง์— ์ง‘์ค‘๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋‘˜์งธ, ์—ฐํœด ์‹œ์ฆŒ ๋™์•ˆ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ ๋งค์šฐ ๊ณต๊ฒฉ์ ์ธ ํ”„๋กœ๋ชจ์…˜ ํ™œ๋™์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ฏธ๊ตญ ํ–ฅ์ˆ˜ ์‹œ์žฅ์˜ ์ „๋ฐ˜์ ์ธ ์„ฑ์žฅ์„ ์–ต์ œํ–ˆ์„ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์ด ํ•ต์‹ฌ ์‹œ์žฅ์œผ๋กœ๋ถ€ํ„ฐ์˜ ์ˆ˜์ต ๊ธฐ์—ฌ๋„๋„ ๊ฐ์†Œ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
And third, our performance versus the market has been inconsistent. In Prestige fragrances, after lagging the market by 5% to 7% in prior quarters, our fiscal Q1 sell-out was in line with the market. However, in Q2, our sell-out was flattish, underperforming the market by several points in the critical fragrance category. In Consumer Beauty, we continue to see a large gap in our sell-out performance relative to U.S. mass cosmetics category, though the recent changes we implemented are starting to show some modest improvement. The root cause of this underperformance comes back to the same themes: focus, making choices, prioritizing investment and operational discipline.๊ทธ๋ฆฌ๊ณ  ์„ธ ๋ฒˆ์งธ๋กœ, ์‹œ์žฅ ๋Œ€๋น„ ์šฐ๋ฆฌ์˜ ์‹ค์ ์ด ์ผ๊ด€์„ฑ์ด ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ๋Š” ์ด์ „ ๋ถ„๊ธฐ๋“ค์— ์‹œ์žฅ ๋Œ€๋น„ 5~7% ๋’ค์ฒ˜์ง„ ํ›„, 1๋ถ„๊ธฐ ํŒ๋งค ์‹ค์ ์ด ์‹œ์žฅ๊ณผ ๋™์ผํ•œ ์ˆ˜์ค€์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ 2๋ถ„๊ธฐ์—๋Š” ํŒ๋งค ์‹ค์ ์ด ๋ณดํ•ฉ์„ธ๋ฅผ ๋ณด์ด๋ฉฐ, ์ค‘์š”ํ•œ ํ–ฅ์ˆ˜ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ์‹œ์žฅ ๋Œ€๋น„ ์ˆ˜ ํฌ์ธํŠธ ์ €์กฐํ•œ ์„ฑ๊ณผ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ์—์„œ๋Š” ๋ฏธ๊ตญ ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ ๋Œ€๋น„ ํŒ๋งค ์‹ค์ ์—์„œ ์—ฌ์ „ํžˆ ํฐ ๊ฒฉ์ฐจ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์ง€๋งŒ, ์ตœ๊ทผ ์‹œํ–‰ํ•œ ๋ณ€ํ™”๋“ค์ด ๋‹ค์†Œ ์™„๋งŒํ•œ ๊ฐœ์„ ์„ธ๋ฅผ ๋ณด์ด๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ €์กฐํ•œ ์‹ค์ ์˜ ๊ทผ๋ณธ ์›์ธ์€ ๋™์ผํ•œ ์ฃผ์ œ๋“ค๋กœ ๊ท€๊ฒฐ๋ฉ๋‹ˆ๋‹ค: ์ง‘์ค‘, ์„ ํƒ๊ณผ ๊ฒฐ์ •, ํˆฌ์ž ์šฐ์„ ์ˆœ์œ„ ์„ค์ •, ๊ทธ๋ฆฌ๊ณ  ์šด์˜ ๊ทœ์œจ์ž…๋‹ˆ๋‹ค.
Over the past couple of years, in both Prestige and Consumer Beauty, Coty has funded too many projects and initiatives. As a result, high potential core franchises didn't receive sufficient investment or organizational focus. Too much emphasis was placed on launching new innovation, and not enough on the core business. The challenge was most acute in mass cosmetics, where our SKU count in seasonal innovation bundles kept increasing, resulting in less productive SKUs replacing more productive SKUs on the shelves, in addition to incurring more costs from returns. The good news is that we are clear on our priorities from here. We are actively shaping the U.S.์ง€๋‚œ ๋ช‡ ๋…„๊ฐ„ ํ”„๋ ˆ์Šคํ‹ฐ์ง€์™€ ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ ๋ชจ๋‘์—์„œ ์ฝ”ํ‹ฐ๋Š” ๋„ˆ๋ฌด ๋งŽ์€ ํ”„๋กœ์ ํŠธ์™€ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์— ์ž๊ธˆ์„ ํˆฌ์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, ์ž ์žฌ๋ ฅ์ด ๋†’์€ ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ๋“ค์ด ์ถฉ๋ถ„ํ•œ ํˆฌ์ž๋‚˜ ์กฐ์ง์  ์ง‘์ค‘์„ ๋ฐ›์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ์‹ ๊ทœ ํ˜์‹  ์ œํ’ˆ ์ถœ์‹œ์— ๋„ˆ๋ฌด ๋งŽ์€ ์ค‘์ ์„ ๋‘๊ณ , ํ•ต์‹ฌ ์‚ฌ์—…์—๋Š” ์ถฉ๋ถ„ํžˆ ์ง‘์ค‘ํ•˜์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ฌธ์ œ๋Š” ๋งค์Šค ์ฝ”์Šค๋ฉ”ํ‹ฑ ๋ถ€๋ฌธ์—์„œ ๊ฐ€์žฅ ์‹ฌ๊ฐํ–ˆ๋Š”๋ฐ, ์‹œ์ฆŒ๋ณ„ ํ˜์‹  ๋ฒˆ๋“ค์˜ SKU ์ˆ˜๊ฐ€ ๊ณ„์† ์ฆ๊ฐ€ํ•˜๋ฉด์„œ ์ƒ์‚ฐ์„ฑ์ด ๋‚ฎ์€ SKU๋“ค์ด ์ƒ์‚ฐ์„ฑ์ด ๋†’์€ SKU๋“ค์„ ๋งค์žฅ ์ง„์—ด๋Œ€์—์„œ ๋Œ€์ฒดํ•˜๊ฒŒ ๋˜์—ˆ๊ณ , ๋ฐ˜ํ’ˆ์œผ๋กœ ์ธํ•œ ๋น„์šฉ๋„ ์ถ”๊ฐ€๋กœ ๋ฐœ์ƒํ–ˆ์Šต๋‹ˆ๋‹ค. ์ข‹์€ ์†Œ์‹์€ ์ด์ œ ์šฐ๋ฆฌ์˜ ์šฐ์„ ์ˆœ์œ„๊ฐ€ ๋ช…ํ™•ํ•ด์กŒ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ฏธ๊ตญ ์‹œ์žฅ์„ ์ ๊ทน์ ์œผ๋กœ ์žฌํŽธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
playbook for both Prestige and Consumer Beauty to, first of all, continue winning where we are already strong; and second, concentrate media support, in-store execution and organizational focus behind the brands, franchises, retailers and channels that will move the needle and deliver sustainable sell-out growth. Burberry continues to be a standout performer in our portfolio. We have grown Burberry by more than 140% between fiscal '19 and fiscal '25, a testament to the strength of the brand and the discipline of our execution over time. Over the past 6 years, we built 3 core fragrance franchises, Burberry Her, Burberry Hero and Burberry Goddess.ํ”„๋ ˆ์Šคํ‹ฐ์ง€์™€ ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ชจ๋‘๋ฅผ ์œ„ํ•œ ํ”Œ๋ ˆ์ด๋ถ์€ ์ฒซ์งธ, ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฏธ ๊ฐ•์ ์„ ๋ณด์ด๋Š” ์˜์—ญ์—์„œ ๊ณ„์† ์Šน๋ฆฌํ•˜๋Š” ๊ฒƒ์ด๊ณ , ๋‘˜์งธ, ์‹ค์งˆ์ ์ธ ๋ณ€ํ™”๋ฅผ ์ด๋Œ์–ด๋‚ด๊ณ  ์ง€์† ๊ฐ€๋Šฅํ•œ ํŒ๋งค ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•  ๋ธŒ๋žœ๋“œ, ํ”„๋žœ์ฐจ์ด์ฆˆ, ์†Œ๋งค์—…์ฒด ๋ฐ ์ฑ„๋„์— ๋ฏธ๋””์–ด ์ง€์›, ๋งค์žฅ ๋‚ด ์‹คํ–‰ ๋ฐ ์กฐ์ง์  ์ง‘์ค‘์„ ์ง‘์ค‘ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฒ„๋ฒ„๋ฆฌ๋Š” ์šฐ๋ฆฌ ํฌํŠธํด๋ฆฌ์˜ค์—์„œ ๊ณ„์†ํ•ด์„œ ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ๋ฅผ ๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 2019 ํšŒ๊ณ„์—ฐ๋„์™€ 2025 ํšŒ๊ณ„์—ฐ๋„ ์‚ฌ์ด์— ๋ฒ„๋ฒ„๋ฆฌ๋ฅผ 140% ์ด์ƒ ์„ฑ์žฅ์‹œ์ผฐ์œผ๋ฉฐ, ์ด๋Š” ๋ธŒ๋žœ๋“œ์˜ ๊ฐ•์ ๊ณผ ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ์šฐ๋ฆฌ๊ฐ€ ๋ณด์—ฌ์ค€ ์‹คํ–‰์˜ ๊ทœ์œจ์„ ์ž…์ฆํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ง€๋‚œ 6๋…„ ๋™์•ˆ ์šฐ๋ฆฌ๋Š” ๋ฒ„๋ฒ„๋ฆฌ ํ—ˆ(Burberry Her), ๋ฒ„๋ฒ„๋ฆฌ ํžˆ์–ด๋กœ(Burberry Hero), ๋ฒ„๋ฒ„๋ฆฌ ๊ฐ€๋””์Šค(Burberry Goddess)๋ผ๋Š” 3๊ฐœ์˜ ํ•ต์‹ฌ ํ–ฅ์ˆ˜ ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ๊ตฌ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค.
And in Q2, each grew by a mid-single-digit to double-digit percentage like-for-like. And importantly, Burberry continues to steadily strengthen its position. Burberry's global fragrance ranking improved from #30 in 2019 to #15 in 2025. In female fragrances specifically, Burberry is now within the top 10, up from #27 in 2019, a remarkable step change in just a few years. Complementing fragrances, Burberry Make-up also delivered high single-digit growth in Q2, reinforcing the brand's ability to perform across categories. Let me move to another example of what's working well, Marc Jacobs. We are seeing continued momentum in key franchises like Perfect.๊ทธ๋ฆฌ๊ณ  2๋ถ„๊ธฐ์—๋Š” ๊ฐ๊ฐ ์ค‘๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜์—์„œ ๋‘ ์ž๋ฆฟ์ˆ˜ ํผ์„ผํŠธ์˜ ๋™์ผ ๊ธฐ์ค€ ์„ฑ์žฅ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ค‘์š”ํ•œ ์ ์€ ๋ฒ„๋ฒ„๋ฆฌ๊ฐ€ ์ง€์†์ ์œผ๋กœ ์ž…์ง€๋ฅผ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฒ„๋ฒ„๋ฆฌ์˜ ๊ธ€๋กœ๋ฒŒ ํ–ฅ์ˆ˜ ์ˆœ์œ„๋Š” 2019๋…„ 30์œ„์—์„œ 2025๋…„ 15์œ„๋กœ ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ ์—ฌ์„ฑ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ ๋ฒ„๋ฒ„๋ฆฌ๋Š” 2019๋…„ 27์œ„์—์„œ ํ˜„์žฌ ํ†ฑ 10 ์•ˆ์— ์ง„์ž…ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋ถˆ๊ณผ ๋ช‡ ๋…„ ๋งŒ์— ์ด๋ฃฌ ๋†€๋ผ์šด ๋„์•ฝ์ž…๋‹ˆ๋‹ค. ํ–ฅ์ˆ˜๋ฅผ ๋ณด์™„ํ•˜๋Š” ๋ฒ„๋ฒ„๋ฆฌ ๋ฉ”์ดํฌ์—… ์—ญ์‹œ 2๋ถ„๊ธฐ์— ๋†’์€ ํ•œ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•˜๋ฉฐ, ์—ฌ๋Ÿฌ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ์„ฑ๊ณผ๋ฅผ ๋‚ผ ์ˆ˜ ์žˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์—ญ๋Ÿ‰์„ ์ž…์ฆํ–ˆ์Šต๋‹ˆ๋‹ค. ์ž˜ ๋˜๊ณ  ์žˆ๋Š” ๋˜ ๋‹ค๋ฅธ ์‚ฌ๋ก€์ธ ๋งˆํฌ ์ œ์ด์ฝฅ์Šค๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํผํŽ™ํŠธ(Perfect)์™€ ๊ฐ™์€ ์ฃผ์š” ํ”„๋žœ์ฐจ์ด์ฆˆ์—์„œ ์ง€์†์ ์ธ ๋ชจ๋ฉ˜ํ…€์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We also saw exceptional performance from the Daisy Murakami Limited Edition collection, which exceeded all expectations and rapidly sold out in the U.S. We are excited to roll out this launch into additional markets in the coming months. The launch of Marc Jacobs in Amazon last summer has been highly incremental. In fact, the Amazon launch has supported growth across other channels, including brick-and-mortar, with Marc Jacobs U.S. total sellout growing double digits since the launch. Looking ahead, we are excited to launch makeup under Marc Jacobs Beauty in mid-calendar 2026.๋˜ํ•œ Daisy Murakami ํ•œ์ •ํŒ ์ปฌ๋ ‰์…˜์—์„œ ๊ธฐ๋Œ€๋ฅผ ๋›ฐ์–ด๋„˜๋Š” ํƒ์›”ํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์œผ๋ฉฐ, ๋ฏธ๊ตญ์—์„œ ๋น ๋ฅด๊ฒŒ ์™„ํŒ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ํ–ฅํ›„ ๋ช‡ ๋‹ฌ ๋‚ด์— ์ด ์ œํ’ˆ์„ ์ถ”๊ฐ€ ์‹œ์žฅ์œผ๋กœ ์ถœ์‹œํ•˜๊ฒŒ ๋˜์–ด ๊ธฐ์˜๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ง€๋‚œ ์—ฌ๋ฆ„ ์•„๋งˆ์กด์—์„œ์˜ Marc Jacobs ๋ก ์นญ์€ ๋งค์šฐ ์ฆ๋ถ„์ ์ธ(incremental) ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์•„๋งˆ์กด ๋ก ์นญ์€ ์˜คํ”„๋ผ์ธ ๋งค์žฅ์„ ํฌํ•จํ•œ ๋‹ค๋ฅธ ์ฑ„๋„์˜ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ–ˆ์œผ๋ฉฐ, Marc Jacobs ๋ฏธ๊ตญ ์ „์ฒด ํŒ๋งค์•ก์€ ๋ก ์นญ ์ดํ›„ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ 2026๋…„ ์ค‘๋ฐ˜์— Marc Jacobs Beauty ๋ธŒ๋žœ๋“œ๋กœ ๋ฉ”์ดํฌ์—… ์ œํ’ˆ์„ ์ถœ์‹œํ•˜๊ฒŒ ๋˜์–ด ๊ธฐ๋Œ€๊ฐ€ ํฝ๋‹ˆ๋‹ค.
This combination of strong core franchises, high-impact innovations and presence in top markets and key channels illustrates why disciplined momentum building is central to our strategy across the portfolio. Kylie Cosmetics is another example of what is working well. In the second quarter, Kylie delivered strong like-for-like sales growth. Fragrance sales more than doubled year-over-year, led by the Cosmic franchise and the brand's entry into fragrance mists. Makeup sales also grew at high single-digit rate, thanks to momentum in lip products and the viral social media success of the Skin Tint Blurring Elixir.์ด๋Ÿฌํ•œ ๊ฐ•๋ ฅํ•œ ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ, ๋†’์€ ์˜ํ–ฅ๋ ฅ์˜ ํ˜์‹  ์ œํ’ˆ, ๊ทธ๋ฆฌ๊ณ  ์ฃผ์š” ์‹œ์žฅ๊ณผ ํ•ต์‹ฌ ์ฑ„๋„์—์„œ์˜ ์ž…์ง€๋Š” ํฌํŠธํด๋ฆฌ์˜ค ์ „๋ฐ˜์— ๊ฑธ์ณ ์ฒด๊ณ„์ ์ธ ๋ชจ๋ฉ˜ํ…€ ๊ตฌ์ถ•์ด ์šฐ๋ฆฌ ์ „๋žต์˜ ํ•ต์‹ฌ์ธ ์ด์œ ๋ฅผ ์ž˜ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ์นด์ผ๋ฆฌ ์ฝ”์Šค๋ฉ”ํ‹ฑ์Šค๋Š” ์„ฑ๊ณต์ ์œผ๋กœ ์šด์˜๋˜๊ณ  ์žˆ๋Š” ๋˜ ๋‹ค๋ฅธ ์‚ฌ๋ก€์ž…๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ์— ์นด์ผ๋ฆฌ๋Š” ๊ฐ•๋ ฅํ•œ ๋™์ผ๋งค์žฅ ๋งค์ถœ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ํ–ฅ์ˆ˜ ๋งค์ถœ์€ Cosmic ํ”„๋žœ์ฐจ์ด์ฆˆ์™€ ๋ธŒ๋žœ๋“œ์˜ ํ”„๋ž˜๊ทธ๋Ÿฐ์Šค ๋ฏธ์ŠคํŠธ ์ง„์ถœ์— ํž˜์ž…์–ด ์ „๋…„ ๋Œ€๋น„ ๋‘ ๋ฐฐ ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ฉ”์ดํฌ์—… ๋งค์ถœ ๋˜ํ•œ ๋ฆฝ ์ œํ’ˆ์˜ ๋ชจ๋ฉ˜ํ…€๊ณผ Skin Tint Blurring Elixir์˜ ์†Œ์…œ ๋ฏธ๋””์–ด ๋ฐ”์ด๋Ÿด ์„ฑ๊ณต์— ํž˜์ž…์–ด ๋†’์€ ํ•œ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
Total Kylie Cosmetics brand sell-out growth in Q2 was more than 20%, supported by strong momentum in both makeup and fragrance. In recent weeks, we launched the next fragrance iteration, Cosmic Kylie Jenner Intense, and this innovation is off to an exceptional start, well ahead of our expectations. And as a further proof of the brand's global resonance and Kylie's own influence, Kylie Cosmetics ranked #2 among all beauty brands in calendar 2025 in social media engagement through creator-led strategies by both Traackr and Cosmetify. Moving to our mass fragrance business.์นด์ผ๋ฆฌ ์ฝ”์Šค๋ฉ”ํ‹ฑ์Šค ๋ธŒ๋žœ๋“œ์˜ 2๋ถ„๊ธฐ ์ด ํŒ๋งค ์„ฑ์žฅ๋ฅ ์€ 20% ์ด์ƒ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋ฉ”์ดํฌ์—…๊ณผ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ ๋ชจ๋‘์—์„œ ๊ฐ•๋ ฅํ•œ ๋ชจ๋ฉ˜ํ…€์— ํž˜์ž…์€ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ตœ๊ทผ ๋ช‡ ์ฃผ ๋™์•ˆ ์šฐ๋ฆฌ๋Š” ์ฐจ์„ธ๋Œ€ ํ–ฅ์ˆ˜ ์ œํ’ˆ์ธ ์ฝ”์Šค๋ฏน ์นด์ผ๋ฆฌ ์ œ๋„ˆ ์ธํ…์Šค(Cosmic Kylie Jenner Intense)๋ฅผ ์ถœ์‹œํ–ˆ์œผ๋ฉฐ, ์ด ํ˜์‹  ์ œํ’ˆ์€ ์šฐ๋ฆฌ์˜ ๊ธฐ๋Œ€์น˜๋ฅผ ํ›จ์”ฌ ์ƒํšŒํ•˜๋Š” ๋งค์šฐ ๋›ฐ์–ด๋‚œ ์ถœ๋ฐœ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ธŒ๋žœ๋“œ์˜ ๊ธ€๋กœ๋ฒŒ ์˜ํ–ฅ๋ ฅ๊ณผ ์นด์ผ๋ฆฌ ๋ณธ์ธ์˜ ์˜ํ–ฅ๋ ฅ์— ๋Œ€ํ•œ ์ถ”๊ฐ€์ ์ธ ์ฆ๊ฑฐ๋กœ, ์นด์ผ๋ฆฌ ์ฝ”์Šค๋ฉ”ํ‹ฑ์Šค๋Š” Traackr์™€ Cosmetify ๋ชจ๋‘๊ฐ€ ์ง‘๊ณ„ํ•œ ํฌ๋ฆฌ์—์ดํ„ฐ ์ฃผ๋„ ์ „๋žต์„ ํ†ตํ•œ ์†Œ์…œ ๋ฏธ๋””์–ด ์ฐธ์—ฌ๋„์—์„œ 2025๋…„ ์ „์ฒด ๋ทฐํ‹ฐ ๋ธŒ๋žœ๋“œ ์ค‘ 2์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ๋Œ€์ค‘ ํ–ฅ์ˆ˜ ์‚ฌ์—…์œผ๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค.
The broader Coty issue of pursuing too many small projects, adding complexity without moving the needle, is also evident here. Smaller lifestyle fragrance initiatives have diverted focus and resources from core brands, reinforcing the need to focus and streamline the portfolio. We will discontinue small fragrance initiatives and halt new projects that have been in development, particularly as many of these projects did not resonate with retailers and consumers. Instead, our focus will be on amplifying core brands like adidas, bruno banani and Mexx. In fact, adidas fragrances grew at double-digit pace in Q2.๋„ˆ๋ฌด ๋งŽ์€ ์†Œ๊ทœ๋ชจ ํ”„๋กœ์ ํŠธ๋ฅผ ์ถ”์ง„ํ•˜์—ฌ ์‹ค์งˆ์ ์ธ ์„ฑ๊ณผ ์—†์ด ๋ณต์žก์„ฑ๋งŒ ๊ฐ€์ค‘์‹œํ‚จ Coty์˜ ๊ด‘๋ฒ”์œ„ํ•œ ๋ฌธ์ œ๊ฐ€ ์—ฌ๊ธฐ์„œ๋„ ๋ช…ํ™•ํžˆ ๋“œ๋Ÿฌ๋‚ฉ๋‹ˆ๋‹ค. ์†Œ๊ทœ๋ชจ ๋ผ์ดํ”„์Šคํƒ€์ผ ํ–ฅ์ˆ˜ ์‚ฌ์—…๋“ค์ด ํ•ต์‹ฌ ๋ธŒ๋žœ๋“œ๋กœ๋ถ€ํ„ฐ ์ง‘์ค‘๋ ฅ๊ณผ ์ž์›์„ ๋ถ„์‚ฐ์‹œ์ผฐ์œผ๋ฉฐ, ์ด๋Š” ํฌํŠธํด๋ฆฌ์˜ค์˜ ์ง‘์ค‘ํ™”์™€ ๊ฐ„์†Œํ™” ํ•„์š”์„ฑ์„ ๋”์šฑ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์†Œ๊ทœ๋ชจ ํ–ฅ์ˆ˜ ์‚ฌ์—…๋“ค์„ ์ค‘๋‹จํ•˜๊ณ  ๊ฐœ๋ฐœ ์ค‘์ด๋˜ ์‹ ๊ทœ ํ”„๋กœ์ ํŠธ๋“ค์„ ์ค‘์ง€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํŠนํžˆ ์ด๋Ÿฌํ•œ ํ”„๋กœ์ ํŠธ๋“ค ์ค‘ ์ƒ๋‹น์ˆ˜๊ฐ€ ์œ ํ†ต์—…์ฒด์™€ ์†Œ๋น„์ž๋“ค์˜ ํ˜ธ์‘์„ ์–ป์ง€ ๋ชปํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋Œ€์‹ , ์šฐ๋ฆฌ๋Š” adidas, bruno banani, Mexx์™€ ๊ฐ™์€ ํ•ต์‹ฌ ๋ธŒ๋žœ๋“œ ๊ฐ•ํ™”์— ์ง‘์ค‘ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ adidas ํ–ฅ์ˆ˜๋Š” 2๋ถ„๊ธฐ์— ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
The new adidas scenting platform, adidas Vibes, is performing well in a number of regions, particularly emerging markets like Central and Eastern Europe and Southeast Asia. But that strength is not yet consistent globally, and we are working to accelerate its performance across markets. Across Coty, our AI journey is accelerating, and we're already putting real foundations in place. So it's just the tip of the iceberg of what AI can do for our business. Building on our strong sizable AI partnership with Microsoft and ServiceNow, our new strategic collaboration with OpenAI expands our AI ecosystem to support focused applications, including advanced consumer persona insights.์ƒˆ๋กœ์šด ์•„๋””๋‹ค์Šค ํ–ฅ์ˆ˜ ํ”Œ๋žซํผ์ธ ์•„๋””๋‹ค์Šค ๋ฐ”์ด๋ธŒ์Šค(adidas Vibes)๋Š” ์—ฌ๋Ÿฌ ์ง€์—ญ, ํŠนํžˆ ์ค‘๋™๋ถ€ ์œ ๋Ÿฝ๊ณผ ๋™๋‚จ์•„์‹œ์•„ ๊ฐ™์€ ์‹ ํฅ์‹œ์žฅ์—์„œ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Ÿฌํ•œ ๊ฐ•์„ธ๊ฐ€ ์•„์ง ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์ผ๊ด€๋˜๊ฒŒ ๋‚˜ํƒ€๋‚˜์ง€๋Š” ์•Š๊ณ  ์žˆ์œผ๋ฉฐ, ์ €ํฌ๋Š” ์‹œ์žฅ ์ „๋ฐ˜์— ๊ฑธ์ณ ์„ฑ๊ณผ๋ฅผ ๊ฐ€์†ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฝ”ํ‹ฐ ์ „๋ฐ˜์— ๊ฑธ์ณ AI ์—ฌ์ •์ด ๊ฐ€์†ํ™”๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋ฏธ ์‹ค์งˆ์ ์ธ ๊ธฐ๋ฐ˜์„ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” AI๊ฐ€ ์ €ํฌ ์‚ฌ์—…์— ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์˜ ๋น™์‚ฐ์˜ ์ผ๊ฐ์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค. ๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ ๋ฐ ์„œ๋น„์Šค๋‚˜์šฐ(ServiceNow)์™€์˜ ๊ฐ•๋ ฅํ•˜๊ณ  ๋Œ€๊ทœ๋ชจ AI ํŒŒํŠธ๋„ˆ์‹ญ์„ ๊ธฐ๋ฐ˜์œผ๋กœ, ์˜คํ”ˆAI(OpenAI)์™€์˜ ์ƒˆ๋กœ์šด ์ „๋žต์  ํ˜‘๋ ฅ์€ ๊ณ ๋„ํ™”๋œ ์†Œ๋น„์ž ํŽ˜๋ฅด์†Œ๋‚˜ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํฌํ•จํ•œ ์ง‘์ค‘ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์„ ์ง€์›ํ•˜๊ธฐ ์œ„ํ•ด ์ €ํฌ AI ์ƒํƒœ๊ณ„๋ฅผ ํ™•์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We're actively creating digital assets using generative AI, helping us reduce spending, compress time lines and generate more content. While still in the early stages of implementation, through AI, we've reduced the post-production asset cost for selected fragrance, cosmetics and skin care brands by 70% to 90%. We're also preparing for machine buying. Through generative engine optimization, we're beginning to influence how our brands are represented and recommended across AI engines, an increasingly critical gateway for consumer discovery. But perhaps most importantly, AI at Coty isn't just about the tools, it's about our people.์šฐ๋ฆฌ๋Š” ์ƒ์„ฑํ˜• AI๋ฅผ ํ™œ์šฉํ•˜์—ฌ ๋””์ง€ํ„ธ ์ž์‚ฐ์„ ์ ๊ทน์ ์œผ๋กœ ์ œ์ž‘ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ์ง€์ถœ์„ ์ ˆ๊ฐํ•˜๊ณ  ์ผ์ •์„ ๋‹จ์ถ•ํ•˜๋ฉฐ ๋” ๋งŽ์€ ์ฝ˜ํ…์ธ ๋ฅผ ์ƒ์„ฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•„์ง ๊ตฌํ˜„ ์ดˆ๊ธฐ ๋‹จ๊ณ„์ด์ง€๋งŒ, AI๋ฅผ ํ†ตํ•ด ์„ ๋ณ„๋œ ํ”„๋ž˜๊ทธ๋Ÿฐ์Šค, ์ฝ”์Šค๋ฉ”ํ‹ฑ ๋ฐ ์Šคํ‚จ์ผ€์–ด ๋ธŒ๋žœ๋“œ์˜ ํ›„๋ฐ˜ ์ž‘์—… ์ž์‚ฐ ๋น„์šฉ์„ 70%์—์„œ 90%๊นŒ์ง€ ์ ˆ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋จธ์‹  ๋ฐ”์ž‰(machine buying)๋„ ์ค€๋น„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ƒ์„ฑํ˜• ์—”์ง„ ์ตœ์ ํ™”(generative engine optimization)๋ฅผ ํ†ตํ•ด AI ์—”์ง„ ์ „๋ฐ˜์—์„œ ์šฐ๋ฆฌ ๋ธŒ๋žœ๋“œ๊ฐ€ ํ‘œํ˜„๋˜๊ณ  ์ถ”์ฒœ๋˜๋Š” ๋ฐฉ์‹์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ธฐ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์†Œ๋น„์ž ๋ฐœ๊ฒฌ์„ ์œ„ํ•œ ์ ์  ๋” ์ค‘์š”ํ•œ ๊ด€๋ฌธ์ด ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์•„๋งˆ๋„ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๊ฒƒ์€, Coty์—์„œ AI๋Š” ๋‹จ์ˆœํžˆ ๋„๊ตฌ์— ๊ด€ํ•œ ๊ฒƒ์ด ์•„๋‹ˆ๋ผ ์šฐ๋ฆฌ ์ง์›๋“ค์— ๊ด€ํ•œ ๊ฒƒ์ด๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค.
Through targeted training, hands-on workshops and leadership engagement, we are building an organization where AI becomes part of our employees' day-to-day, strengthening execution today and creating a future-ready Coty. Now that I've shared my very initial assessment of Coty's portfolio capabilities and playbook, it's fair to ask, now what? What does this mean for Coty's overall strategic direction? I don't have all the answers today, and I will come back to you in the coming quarters with a comprehensive strategic overview and financial road map for the coming years. But in the meantime, there are some decisions I've made with the support of the Board.์ง‘์ค‘์ ์ธ ๊ต์œก, ์‹ค์Šต ์›Œํฌ์ˆ, ๊ทธ๋ฆฌ๊ณ  ๋ฆฌ๋”์‹ญ์˜ ์ฐธ์—ฌ๋ฅผ ํ†ตํ•ด ์šฐ๋ฆฌ๋Š” AI๊ฐ€ ์ง์›๋“ค์˜ ์ผ์ƒ ์—…๋ฌด์˜ ์ผ๋ถ€๊ฐ€ ๋˜๋Š” ์กฐ์ง์„ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ํ˜„์žฌ์˜ ์‹คํ–‰๋ ฅ์„ ๊ฐ•ํ™”ํ•˜๊ณ  ๋ฏธ๋ž˜์— ๋Œ€๋น„ํ•œ Coty๋ฅผ ๋งŒ๋“ค์–ด๊ฐ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ์ œ๊ฐ€ Coty์˜ ํฌํŠธํด๋ฆฌ์˜ค ์—ญ๋Ÿ‰๊ณผ ํ”Œ๋ ˆ์ด๋ถ์— ๋Œ€ํ•œ ์ดˆ๊ธฐ ํ‰๊ฐ€๋ฅผ ๊ณต์œ ํ–ˆ์œผ๋‹ˆ, ์ด์ œ ์–ด๋–ป๊ฒŒ ํ•  ๊ฒƒ์ธ๊ฐ€๋ผ๋Š” ์งˆ๋ฌธ์ด ๋‹น์—ฐํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด Coty์˜ ์ „๋ฐ˜์ ์ธ ์ „๋žต ๋ฐฉํ–ฅ์— ์–ด๋–ค ์˜๋ฏธ๋ฅผ ๊ฐ–๋Š”๊ฐ€? ์˜ค๋Š˜ ๋ชจ๋“  ๋‹ต์„ ๋“œ๋ฆด ์ˆ˜๋Š” ์—†์œผ๋ฉฐ, ํ–ฅํ›„ ๋ถ„๊ธฐ์— ๊ฑธ์ณ ์•ž์œผ๋กœ ์ˆ˜๋…„๊ฐ„์˜ ํฌ๊ด„์ ์ธ ์ „๋žต ๊ฐœ์š”์™€ ์žฌ๋ฌด ๋กœ๋“œ๋งต์„ ๊ฐ€์ง€๊ณ  ๋‹ค์‹œ ์ฐพ์•„๋ต™๊ฒ ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ทธ ์‚ฌ์ด์— ์ด์‚ฌํšŒ์˜ ์ง€์›์„ ๋ฐ›์•„ ์ œ๊ฐ€ ๋‚ด๋ฆฐ ๋ช‡ ๊ฐ€์ง€ ๊ฒฐ์ •์‚ฌํ•ญ๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค.
First, we will continue with our strategic review of Consumer Beauty. As shared last quarter, under the leadership of Gordon von Bretten, we're activating the Color the Future performance improvement plan to return Coty's Consumer Cosmetics business to growth and profit expansion over the next 1 or 2 years. Laurent will share an update on Color the Future shortly. While delivering the full results of the plan will take some time, I believe this is the right strategic decision for Coty, as the successful execution of the plan will unlock shareholder value regardless of the ultimate decision on the brand portfolio, with value opportunities in both the short and the long term.๋จผ์ €, ์šฐ๋ฆฌ๋Š” ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ์— ๋Œ€ํ•œ ์ „๋žต์  ๊ฒ€ํ† ๋ฅผ ๊ณ„์†ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ง€๋‚œ ๋ถ„๊ธฐ์— ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, Gordon von Bretten์˜ ๋ฆฌ๋”์‹ญ ํ•˜์— ์šฐ๋ฆฌ๋Š” ํ–ฅํ›„ 1~2๋…„์— ๊ฑธ์ณ Coty์˜ ์ปจ์Šˆ๋จธ ์ฝ”์Šค๋ฉ”ํ‹ฑ์Šค ์‚ฌ์—…์„ ์„ฑ์žฅ๊ณผ ์ˆ˜์ต ํ™•๋Œ€๋กœ ๋ณต๊ท€์‹œํ‚ค๊ธฐ ์œ„ํ•œ Color the Future ์„ฑ๊ณผ ๊ฐœ์„  ๊ณ„ํš์„ ์‹คํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Laurent๊ฐ€ ๊ณง Color the Future์— ๋Œ€ํ•œ ์—…๋ฐ์ดํŠธ๋ฅผ ๊ณต์œ ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์ด ๊ณ„ํš์˜ ์™„์ „ํ•œ ๊ฒฐ๊ณผ๋ฅผ ๋‹ฌ์„ฑํ•˜๋Š” ๋ฐ๋Š” ๋‹ค์†Œ ์‹œ๊ฐ„์ด ๊ฑธ๋ฆฌ๊ฒ ์ง€๋งŒ, ์ €๋Š” ์ด๊ฒƒ์ด Coty์—๊ฒŒ ์˜ฌ๋ฐ”๋ฅธ ์ „๋žต์  ๊ฒฐ์ •์ด๋ผ๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์ด ๊ณ„ํš์˜ ์„ฑ๊ณต์ ์ธ ์‹คํ–‰์€ ๋ธŒ๋žœ๋“œ ํฌํŠธํด๋ฆฌ์˜ค์— ๋Œ€ํ•œ ์ตœ์ข… ๊ฒฐ์ •๊ณผ ๊ด€๊ณ„์—†์ด ๋‹จ๊ธฐ์™€ ์žฅ๊ธฐ ๋ชจ๋‘์—์„œ ๊ฐ€์น˜ ์ฐฝ์ถœ ๊ธฐํšŒ๋ฅผ ์ œ๊ณตํ•˜๋ฉฐ ์ฃผ์ฃผ ๊ฐ€์น˜๋ฅผ ์‹คํ˜„ํ•  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
The second portfolio decision is around lifestyle scenting. While we will pursue closer coordination across our full fragrance portfolio in R&D and consumer insights, we have decided that lifestyle fragrances will remain under Consumer Beauty to ensure continuity in commercial activities and marketing support. Third, given our focus on scale, reach and profitability, we have made the decision to end our license with the Orveda skincare brand. And finally, in a similar vein, we will also be reviewing our tail fragrance initiatives with a focus on the smaller geographically dispersed activities. Now let me hand the call over to Laurent to discuss our financial results and outlook.๋‘ ๋ฒˆ์งธ ํฌํŠธํด๋ฆฌ์˜ค ๊ฒฐ์ •์€ ๋ผ์ดํ”„์Šคํƒ€์ผ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ „์ฒด ํ–ฅ์ˆ˜ ํฌํŠธํด๋ฆฌ์˜ค์— ๊ฑธ์ณ R&D์™€ ์†Œ๋น„์ž ์ธ์‚ฌ์ดํŠธ ๋ถ€๋ฌธ์—์„œ ๋”์šฑ ๊ธด๋ฐ€ํ•œ ํ˜‘๋ ฅ์„ ์ถ”๊ตฌํ•  ๊ฒƒ์ด์ง€๋งŒ, ๋ผ์ดํ”„์Šคํƒ€์ผ ํ–ฅ์ˆ˜๋Š” ์ƒ์—… ํ™œ๋™๊ณผ ๋งˆ์ผ€ํŒ… ์ง€์›์˜ ์—ฐ์†์„ฑ์„ ๋ณด์žฅํ•˜๊ธฐ ์œ„ํ•ด Consumer Beauty ๋ถ€๋ฌธ์— ๊ณ„์† ์œ ์ง€ํ•˜๊ธฐ๋กœ ๊ฒฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ์„ธ ๋ฒˆ์งธ๋กœ, ๊ทœ๋ชจ, ๋„๋‹ฌ ๋ฒ”์œ„ ๋ฐ ์ˆ˜์ต์„ฑ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์ง‘์ค‘์„ ๊ณ ๋ คํ•˜์—ฌ, Orveda ์Šคํ‚จ์ผ€์–ด ๋ธŒ๋žœ๋“œ์™€์˜ ๋ผ์ด์„ ์Šค ๊ณ„์•ฝ์„ ์ข…๋ฃŒํ•˜๊ธฐ๋กœ ๊ฒฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์œ ์‚ฌํ•œ ๋งฅ๋ฝ์—์„œ ์ง€๋ฆฌ์ ์œผ๋กœ ๋ถ„์‚ฐ๋œ ์†Œ๊ทœ๋ชจ ํ™œ๋™๋“ค์„ ์ค‘์‹ฌ์œผ๋กœ ํ…Œ์ผ ํ–ฅ์ˆ˜ ์‚ฌ์—…๋“ค๋„ ๊ฒ€ํ† ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์ด์ œ ์žฌ๋ฌด ์‹ค์ ๊ณผ ์ „๋ง์— ๋Œ€ํ•ด ๋…ผ์˜ํ•˜๊ธฐ ์œ„ํ•ด Laurent์—๊ฒŒ ๋ฐœ์–ธ๊ถŒ์„ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.
Laurent Mercier
Chief Financial Officer

Thank you, Markus. As Markus has discussed, we are navigating a complex external environment while in parallel, working to instill greater focus and operational discipline across the organization. Let me provide some context on the broader beauty backdrop and our in-market performance. In Q2, the prestige beauty market grew approximately 5%. While still solid growth, this indicates some sequential slowing from the roughly 6% growth in Q1. The slower growth was evident in Prestige fragrances, with the category moderating from 5% growth in Q1 to 3% in Q2, with modest growth in both units and price/mix.
๋กœ๋ž‘ ๋ฉ”๋ฅด์‹œ์—
์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, ๋งˆ์ปค์Šค. ๋งˆ์ปค์Šค๊ฐ€ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์šฐ๋ฆฌ๋Š” ๋ณต์žกํ•œ ์™ธ๋ถ€ ํ™˜๊ฒฝ์„ ํ—ค์ณ๋‚˜๊ฐ€๋Š” ๋™์‹œ์— ์กฐ์ง ์ „๋ฐ˜์— ๊ฑธ์ณ ๋” ํฐ ์ง‘์ค‘๋ ฅ๊ณผ ์šด์˜ ๊ทœ์œจ์„ ์‹ฌ์–ด์ฃผ๊ธฐ ์œ„ํ•ด ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋„“์€ ๋ทฐํ‹ฐ ์‹œ์žฅ ๋ฐฐ๊ฒฝ๊ณผ ์šฐ๋ฆฌ์˜ ์‹œ์žฅ ๋‚ด ์‹ค์ ์— ๋Œ€ํ•ด ๋ช‡ ๊ฐ€์ง€ ๋งฅ๋ฝ์„ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ์— ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ทฐํ‹ฐ ์‹œ์žฅ์€ ์•ฝ 5% ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฌ์ „ํžˆ ๊ฒฌ๊ณ ํ•œ ์„ฑ์žฅ์ด์ง€๋งŒ, ์ด๋Š” 1๋ถ„๊ธฐ์˜ ์•ฝ 6% ์„ฑ์žฅ ๋Œ€๋น„ ๋‹ค์†Œ ์ˆœ์ฐจ์ ์ธ ๋‘”ํ™”๋ฅผ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์„ฑ์žฅ ๋‘”ํ™”๋Š” ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ ๋šœ๋ ทํ•˜๊ฒŒ ๋‚˜ํƒ€๋‚ฌ์œผ๋ฉฐ, ํ•ด๋‹น ์นดํ…Œ๊ณ ๋ฆฌ๋Š” 1๋ถ„๊ธฐ 5% ์„ฑ์žฅ์—์„œ 2๋ถ„๊ธฐ 3%๋กœ ์™„ํ™”๋˜์—ˆ๊ณ , ํŒ๋งค๋Ÿ‰๊ณผ ๊ฐ€๊ฒฉ/๋ฏน์Šค ๋ชจ๋‘์—์„œ ์™„๋งŒํ•œ ์„ฑ์žฅ์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
In Prestige fragrances, there was some incremental slowing in the U.S. and in certain European markets like Germany and the U.K. Against this backdrop, our total sell-out was broadly flattish, though this included weaker than category sell-out in key markets like the U.S., Germany and the U.K., largely balanced by strong sell-out in emerging regions like Asia Pacific, Middle East, Latin America and Travel Retail. On the revenue side, our Prestige net sales declined by 2% like-for-like. The gap between our relatively stronger sell-out and weaker sell-in was primarily driven by elevated promotionality in the market, which pressured our gross to net.ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์—์„œ๋Š” ๋ฏธ๊ตญ๊ณผ ๋…์ผ, ์˜๊ตญ ๋“ฑ ์ผ๋ถ€ ์œ ๋Ÿฝ ์‹œ์žฅ์—์„œ ์ถ”๊ฐ€์ ์ธ ๋‘”ํ™”๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ฐฐ๊ฒฝ ์†์—์„œ ๋‹น์‚ฌ์˜ ์ „์ฒด ์…€์•„์›ƒ(์ตœ์ข… ์†Œ๋น„์ž ํŒ๋งค)์€ ๋Œ€์ฒด๋กœ ๋ณดํ•ฉ์„ธ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ์ด๋Š” ๋ฏธ๊ตญ, ๋…์ผ, ์˜๊ตญ๊ณผ ๊ฐ™์€ ์ฃผ์š” ์‹œ์žฅ์—์„œ ์นดํ…Œ๊ณ ๋ฆฌ ๋Œ€๋น„ ๋ถ€์ง„ํ•œ ์…€์•„์›ƒ์ด ์žˆ์—ˆ์œผ๋‚˜, ์•„์‹œ์•„ํƒœํ‰์–‘, ์ค‘๋™, ๋ผํ‹ด์•„๋ฉ”๋ฆฌ์นด, ๋ฉด์„ธ์  ๋“ฑ ์‹ ํฅ ์ง€์—ญ์˜ ๊ฐ•๋ ฅํ•œ ์…€์•„์›ƒ์œผ๋กœ ๋Œ€๋ถ€๋ถ„ ์ƒ์‡„๋œ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค. ๋งค์ถœ ์ธก๋ฉด์—์„œ๋Š” ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ์ˆœ๋งค์ถœ์ด ๋ผ์ดํฌํฌ๋ผ์ดํฌ(๋™์ผ ๊ธฐ์ค€) ๊ธฐ์ค€ 2% ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค. ์ƒ๋Œ€์ ์œผ๋กœ ์–‘ํ˜ธํ•œ ์…€์•„์›ƒ๊ณผ ๋ถ€์ง„ํ•œ ์…€์ธ(์œ ํ†ต์—…์ฒด ๋งค์ž…) ๊ฐ„์˜ ๊ฒฉ์ฐจ๋Š” ์ฃผ๋กœ ์‹œ์žฅ์˜ ๋†’์•„์ง„ ํ”„๋กœ๋ชจ์…˜ ํ™œ๋™์œผ๋กœ ์ธํ•ด ๋ฐœ์ƒํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋‹น์‚ฌ์˜ ์ด๋งค์ถœ ๋Œ€๋น„ ์ˆœ๋งค์ถœ(gross to net) ๋น„์œจ์— ์••๋ฐ•์„ ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
On a gross sales basis, sell-in was broadly aligned with sell-out, indicating that the estimated inventory destocking headwinds we experienced over the past year meaningfully reduced this quarter. In Consumer Beauty, the market grew by 5% in the quarter. As in recent quarters, our challenge in Consumer Beauty remains a sizable gap between our sell-out and the market, while our sell-in remains broadly aligned with our sell-out. Our total Q2 like-for-like sales improved sequentially to down 3%, at the better end of our minus 3% to minus 5% guidance. We estimate that we have significantly reduced Prestige trade inventory in Q2 and are tightening the gap between sell-in and sell-out.์ด ๋งค์ถœ ๊ธฐ์ค€์œผ๋กœ ํŒ๋งค์ž…๊ณ (sell-in)๋Š” ํŒ๋งค์ถœ๊ณ (sell-out)์™€ ๋Œ€์ฒด๋กœ ์ผ์น˜ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ง€๋‚œ 1๋…„๊ฐ„ ๊ฒช์—ˆ๋˜ ์žฌ๊ณ  ๊ฐ์ถ•(destocking) ์—ญํ’์ด ์ด๋ฒˆ ๋ถ„๊ธฐ์— ์˜๋ฏธ ์žˆ๊ฒŒ ์™„ํ™”๋˜์—ˆ์Œ์„ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค. ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ์—์„œ๋Š” ์‹œ์žฅ์ด ๋ถ„๊ธฐ ์ค‘ 5% ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ์ตœ๊ทผ ๋ถ„๊ธฐ๋“ค๊ณผ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ, ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ์ง๋ฉดํ•œ ๊ณผ์ œ๋Š” ํŒ๋งค์ถœ๊ณ ์™€ ์‹œ์žฅ ์„ฑ์žฅ๋ฅ  ๊ฐ„์˜ ์ƒ๋‹นํ•œ ๊ฒฉ์ฐจ์ด๋ฉฐ, ํŒ๋งค์ž…๊ณ ๋Š” ํŒ๋งค์ถœ๊ณ ์™€ ๋Œ€์ฒด๋กœ ์ผ์น˜ํ•˜๋Š” ์ˆ˜์ค€์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ ์ „์ฒด ๋™์ผ๊ธฐ์ค€(like-for-like) ๋งค์ถœ์€ ์ „ ๋ถ„๊ธฐ ๋Œ€๋น„ ๊ฐœ์„ ๋˜์–ด -3%๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋‹น์‚ฌ ๊ฐ€์ด๋˜์Šค์ธ -3%์—์„œ -5% ๋ฒ”์œ„ ์ค‘ ์–‘ํ˜ธํ•œ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ์— ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ถ€๋ฌธ์˜ ์œ ํ†ต์žฌ๊ณ ๋ฅผ ํฌ๊ฒŒ ์ค„์˜€์œผ๋ฉฐ, ํŒ๋งค์ž…๊ณ ์™€ ํŒ๋งค์ถœ๊ณ  ๊ฐ„์˜ ๊ฒฉ์ฐจ๋ฅผ ์ขํžˆ๊ณ  ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ์ถ”์ •๋ฉ๋‹ˆ๋‹ค.
At the same time, top line was held back by slower category growth and continued market share underperformance in several of our key markets, including the U.S., U.K. and Germany. In Prestige, like-for-like sales were down 2%, an improvement from down 6% last quarter. As discussed, several counteracting forces are at play. On the one hand, the estimated impact from retailer destocking has significantly reduced, and our innovation effort is contributing more strongly to the top line, growing double digits versus last year.๋™์‹œ์—, ๋ฏธ๊ตญ, ์˜๊ตญ, ๋…์ผ์„ ํฌํ•จํ•œ ์ฃผ์š” ์‹œ์žฅ๋“ค์—์„œ ์นดํ…Œ๊ณ ๋ฆฌ ์„ฑ์žฅ ๋‘”ํ™”์™€ ์ง€์†์ ์ธ ์‹œ์žฅ์ ์œ ์œจ ๋ถ€์ง„์œผ๋กœ ์ธํ•ด ๋งค์ถœ ์„ฑ์žฅ์ด ์ œ์•ฝ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ถ€๋ฌธ์˜ ๊ฒฝ์šฐ, ์ „๋ถ„๊ธฐ -6%์—์„œ ๊ฐœ์„ ๋˜์–ด ๋™์ผ ๊ธฐ์ค€ ๋งค์ถœ์ด -2%๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์—ฌ๋Ÿฌ ์ƒ๋ฐ˜๋œ ์š”์ธ๋“ค์ด ์ž‘์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•œํŽธ์œผ๋กœ๋Š”, ์œ ํ†ต์—…์ฒด ์žฌ๊ณ  ๊ฐ์ถ•์œผ๋กœ ์ธํ•œ ์ถ”์ • ์˜ํ–ฅ์ด ํฌ๊ฒŒ ๊ฐ์†Œํ–ˆ์œผ๋ฉฐ, ๋‹น์‚ฌ์˜ ํ˜์‹  ๋…ธ๋ ฅ์ด ์ „๋…„ ๋Œ€๋น„ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ•˜๋ฉฐ ๋งค์ถœ์— ๋”์šฑ ๊ฐ•๋ ฅํ•˜๊ฒŒ ๊ธฐ์—ฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
On the other hand, the Prestige fragrance market growth has slowed by a couple of percentage points while simultaneously becoming more promotional with aggressive discounting activity during the holiday season. It is also worth noting that the complexity in the business, driven by too many launches and initiatives, contributed to service issues in the Prestige business during Q2. To address this, we are increasing our inventory behind core SKUs to improve service in the coming months. In Consumer Beauty, like-for-like sales declined 6%, an improvement from an 11% decline in Q1.ํ•œํŽธ, ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ–ฅ์ˆ˜ ์‹œ์žฅ์˜ ์„ฑ์žฅ๋ฅ ์€ ๋ช‡ ํผ์„ผํŠธ ํฌ์ธํŠธ ๋‘”ํ™”๋˜์—ˆ์œผ๋ฉฐ, ๋™์‹œ์— ์—ฐ๋ง ์‹œ์ฆŒ ๋™์•ˆ ๊ณต๊ฒฉ์ ์ธ ํ• ์ธ ํ™œ๋™์œผ๋กœ ํ”„๋กœ๋ชจ์…˜ ๋น„์ค‘์ด ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋„ˆ๋ฌด ๋งŽ์€ ์‹ ์ œํ’ˆ ์ถœ์‹œ์™€ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋กœ ์ธํ•œ ์‚ฌ์—…์˜ ๋ณต์žก์„ฑ์ด 2๋ถ„๊ธฐ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ์‚ฌ์—…์˜ ์„œ๋น„์Šค ๋ฌธ์ œ์— ๊ธฐ์—ฌํ–ˆ๋‹ค๋Š” ์ ๋„ ์ฃผ๋ชฉํ•  ํ•„์š”๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ•ด๊ฒฐํ•˜๊ธฐ ์œ„ํ•ด ํ–ฅํ›„ ๋ช‡ ๊ฐœ์›”๊ฐ„ ์„œ๋น„์Šค๋ฅผ ๊ฐœ์„ ํ•˜๊ณ ์ž ํ•ต์‹ฌ SKU์˜ ์žฌ๊ณ ๋ฅผ ๋Š˜๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ์˜ ๊ฒฝ์šฐ, ๋™์ผ๋งค์žฅ ๋งค์ถœ์ด 6% ๊ฐ์†Œํ–ˆ์œผ๋‚˜, ์ด๋Š” 1๋ถ„๊ธฐ์˜ 11% ๊ฐ์†Œ ๋Œ€๋น„ ๊ฐœ์„ ๋œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค.
We are orienting our innovation pipeline towards the highest growth phase subsegment, including highlighters, bronzers and tints. Our market share gaps in the U.S. and Europe continue to weigh on sell-in. And while we are focused on turning around our Color Cosmetic business, this work and closing our share gaps will take time. Specific to Consumer Beauty cosmetics, as Markus mentioned, we have begun implementing our Color the Future performance improvement plan.์ €ํฌ๋Š” ํ˜์‹  ํŒŒ์ดํ”„๋ผ์ธ์„ ํ•˜์ด๋ผ์ดํ„ฐ, ๋ธŒ๋ก ์ €, ํ‹ดํŠธ๋ฅผ ํฌํ•จํ•œ ๊ฐ€์žฅ ๋†’์€ ์„ฑ์žฅ์„ธ๋ฅผ ๋ณด์ด๋Š” ํŽ˜์ด์Šค ์„œ๋ธŒ์„ธ๊ทธ๋จผํŠธ๋กœ ๋ฐฉํ–ฅ์„ ์ „ํ™˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ๊ณผ ์œ ๋Ÿฝ์—์„œ์˜ ์‹œ์žฅ์ ์œ ์œจ ๊ฒฉ์ฐจ๊ฐ€ ๊ณ„์†ํ•ด์„œ ํŒ๋งค๋Ÿ‰(sell-in)์— ๋ถ€๋‹ด์„ ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ์ปฌ๋Ÿฌ ์ฝ”์Šค๋ฉ”ํ‹ฑ ์‚ฌ์—…์˜ ํ„ด์–ด๋ผ์šด๋“œ์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์ด๋Ÿฌํ•œ ์ž‘์—…๊ณผ ์ ์œ ์œจ ๊ฒฉ์ฐจ ํ•ด์†Œ์—๋Š” ์‹œ๊ฐ„์ด ์†Œ์š”๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ์ฝ”์Šค๋ฉ”ํ‹ฑ ๋ถ€๋ฌธ๊ณผ ๊ด€๋ จํ•˜์—ฌ, Markus๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด ์ €ํฌ๋Š” Color the Future ์„ฑ๊ณผ ๊ฐœ์„  ๊ณ„ํš์˜ ์‹คํ–‰์„ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
With the Consumer Beauty leadership team now in place and fully accountable for the P&L, the team has begun to put the plan into action, including: first, reallocating A&CP from nonworking media and asset production to consumer engagement investments behind core parts of the business like CoverGirl U.S. and Rimmel U.K. Second, streamlining the fiscal year '27 innovation pipeline to ensure a tighter, better supported and more targeted innovation bundle designed to halo on our core brands, improve door productivity and drive margin accretion. Third, doubling down on procurement savings initiatives across various categories, including merchandising and media.์ด์ œ ์†Œ๋น„์ž ๋ทฐํ‹ฐ ๋ฆฌ๋”์‹ญ ํŒ€์ด ์™„์ „ํžˆ ๊ตฌ์„ฑ๋˜์–ด ์†์ต์— ๋Œ€ํ•œ ์ฑ…์ž„์„ ์ง€๊ฒŒ ๋˜๋ฉด์„œ, ํŒ€์€ ๋‹ค์Œ๊ณผ ๊ฐ™์€ ๊ณ„ํš์„ ์‹คํ–‰์— ์˜ฎ๊ธฐ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, A&CP(๊ด‘๊ณ  ๋ฐ ์†Œ๋น„์ž ํ”„๋กœ๋ชจ์…˜) ์˜ˆ์‚ฐ์„ ๋น„์›Œํ‚น ๋ฏธ๋””์–ด์™€ ์ž์‚ฐ ์ œ์ž‘์—์„œ CoverGirl ๋ฏธ๊ตญ ์‚ฌ์—…๋ถ€์™€ Rimmel ์˜๊ตญ ์‚ฌ์—…๋ถ€ ๊ฐ™์€ ํ•ต์‹ฌ ์‚ฌ์—… ๋ถ€๋ฌธ์˜ ์†Œ๋น„์ž ์ฐธ์—ฌ ํˆฌ์ž๋กœ ์žฌ๋ฐฐ๋ถ„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‘˜์งธ, 27ํšŒ๊ณ„์—ฐ๋„ ํ˜์‹  ํŒŒ์ดํ”„๋ผ์ธ์„ ๊ฐ„์†Œํ™”ํ•˜์—ฌ ๋”์šฑ ์ง‘์ค‘๋˜๊ณ , ๋” ๋‚˜์€ ์ง€์›์„ ๋ฐ›์œผ๋ฉฐ, ๋”์šฑ ํƒ€๊ฒŸํŒ…๋œ ํ˜์‹  ๋ฒˆ๋“ค์„ ํ™•๋ณดํ•จ์œผ๋กœ์จ ํ•ต์‹ฌ ๋ธŒ๋žœ๋“œ์— ํ›„๊ด‘ ํšจ๊ณผ๋ฅผ ์ฃผ๊ณ , ๋งค์žฅ ์ƒ์‚ฐ์„ฑ์„ ๊ฐœ์„ ํ•˜๋ฉฐ, ๋งˆ์ง„ ์ฆ๋Œ€๋ฅผ ์ถ”์ง„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์…‹์งธ, ๋จธ์ฒœ๋‹ค์ด์ง•๊ณผ ๋ฏธ๋””์–ด๋ฅผ ํฌํ•จํ•œ ๋‹ค์–‘ํ•œ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ์กฐ๋‹ฌ ์ ˆ๊ฐ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ๋‘ ๋ฐฐ๋กœ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Fourth, refining brand equities and positioning across the entire Color Cosmetics portfolio to ensure each brand has a clear differentiated point of view with its core consumers. And finally, executing more locally relevant, disruptive 360-degree activations to strengthen brand visibility and engagement in our key markets. Next steps in the coming months include reinvesting behind key icons, activating evolved brand equities, leveraging AI to scale content creation at a fraction of the cost and reexamining the full value chain.๋„ท์งธ, ์ „์ฒด ์ปฌ๋Ÿฌ ์ฝ”์Šค๋ฉ”ํ‹ฑ ํฌํŠธํด๋ฆฌ์˜ค ์ „๋ฐ˜์— ๊ฑธ์ณ ๋ธŒ๋žœ๋“œ ์ž์‚ฐ๊ณผ ํฌ์ง€์…”๋‹์„ ์ •๊ตํ™”ํ•˜์—ฌ ๊ฐ ๋ธŒ๋žœ๋“œ๊ฐ€ ํ•ต์‹ฌ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ๋ช…ํ™•ํ•˜๊ณ  ์ฐจ๋ณ„ํ™”๋œ ๊ด€์ ์„ ๊ฐ–๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์ฃผ์š” ์‹œ์žฅ์—์„œ ๋ธŒ๋žœ๋“œ ๊ฐ€์‹œ์„ฑ๊ณผ ์ฐธ์—ฌ๋„๋ฅผ ๊ฐ•ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ํ˜„์ง€ ๊ด€๋ จ์„ฑ์ด ๋†’๊ณ  ํŒŒ๊ดด์ ์ธ 360๋„ ํ™œ์„ฑํ™” ์บ ํŽ˜์ธ์„ ์‹คํ–‰ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ํ–ฅํ›„ ๋ช‡ ๊ฐœ์›”๊ฐ„์˜ ๋‹ค์Œ ๋‹จ๊ณ„๋กœ๋Š” ํ•ต์‹ฌ ์•„์ด์ฝ˜ ์ œํ’ˆ์— ๋Œ€ํ•œ ์žฌํˆฌ์ž, ์ง„ํ™”๋œ ๋ธŒ๋žœ๋“œ ์ž์‚ฐ ํ™œ์„ฑํ™”, AI๋ฅผ ํ™œ์šฉํ•œ ๋น„์šฉ ์ ˆ๊ฐํ˜• ์ฝ˜ํ…์ธ  ์ œ์ž‘ ํ™•๋Œ€, ๊ทธ๋ฆฌ๊ณ  ์ „์ฒด ๊ฐ€์น˜ ์‚ฌ์Šฌ ์žฌ๊ฒ€ํ† ๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค.
It is worth noting that some of these actions were part of our Consumer Beauty turnaround 5 years ago, including revamping brand equities, platforming innovation and streamlining SKU count. While these interventions helped stabilize and grow Consumer Beauty several years ago, operational discipline has slipped across the organization over the past 2 years. For example, the number of SKUs in our annual CoverGirl innovation bundle has almost doubled in recent years, significantly increasing cost. We have already materially reduced the SKU count in the fiscal year '26 spring innovation bundle to focus on the highest potential launches.์ด๋Ÿฌํ•œ ์กฐ์น˜๋“ค ์ค‘ ์ผ๋ถ€๋Š” 5๋…„ ์ „ Consumer Beauty ์‚ฌ์—… ํ„ด์–ด๋ผ์šด๋“œ์˜ ์ผํ™˜์ด์—ˆ๋‹ค๋Š” ์ ์„ ์ฃผ๋ชฉํ•  ํ•„์š”๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๋ธŒ๋žœ๋“œ ์ž์‚ฐ ์žฌ์ •๋น„, ํ˜์‹ ์˜ ํ”Œ๋žซํผํ™”, SKU ์ˆ˜ ๊ฐ„์†Œํ™”๊ฐ€ ํฌํ•จ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฐœ์ž…๋“ค์ด ์ˆ˜๋…„ ์ „ Consumer Beauty ์‚ฌ์—…์„ ์•ˆ์ •ํ™”ํ•˜๊ณ  ์„ฑ์žฅ์‹œํ‚ค๋Š” ๋ฐ ๋„์›€์ด ๋˜์—ˆ์ง€๋งŒ, ์ง€๋‚œ 2๋…„๊ฐ„ ์กฐ์ง ์ „๋ฐ˜์— ๊ฑธ์ณ ์šด์˜ ๊ทœ์œจ์ด ๋А์Šจํ•ด์กŒ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, CoverGirl ์—ฐ๊ฐ„ ํ˜์‹  ๋ฒˆ๋“ค์˜ SKU ์ˆ˜๊ฐ€ ์ตœ๊ทผ ๋ช‡ ๋…„๊ฐ„ ๊ฑฐ์˜ ๋‘ ๋ฐฐ๋กœ ์ฆ๊ฐ€ํ•˜์—ฌ ๋น„์šฉ์ด ํฌ๊ฒŒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋ฏธ 2026 ํšŒ๊ณ„์—ฐ๋„ ๋ด„ ํ˜์‹  ๋ฒˆ๋“ค์˜ SKU ์ˆ˜๋ฅผ ๋Œ€ํญ ์ค„์—ฌ ๊ฐ€์žฅ ์ž ์žฌ๋ ฅ์ด ๋†’์€ ์ถœ์‹œ ์ œํ’ˆ๋“ค์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And our fiscal year '27 plans include further streamlining in the CoverGirl innovation SKU count. With Gordon leading end-to-end, the goal is to reinstate the operational discipline and introduce more transformational full value chain change so that progress is durable. While still early in the transformation plan, we have seen some early green shoots. For CoverGirl, we have focused marketing activation and investment behind the top franchises, Simply Ageless and Lash Blast. And as a result, these franchises have seen improved retail sales trends. Sell-out has improved from a high single-digit decline in the last 12 months to a low to mid-single-digit decline in the past 3 months.๊ทธ๋ฆฌ๊ณ  2027 ํšŒ๊ณ„์—ฐ๋„ ๊ณ„ํš์—๋Š” ์ปค๋ฒ„๊ฑธ์˜ ํ˜์‹  SKU ์ˆ˜๋ฅผ ๋”์šฑ ๊ฐ„์†Œํ™”ํ•˜๋Š” ๊ฒƒ์ด ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. Gordon์ด ์ „ ๊ณผ์ •์„ ์ด๊ด„ํ•˜๋ฉด์„œ, ๋ชฉํ‘œ๋Š” ์šด์˜ ๊ทœ์œจ์„ ํšŒ๋ณตํ•˜๊ณ  ๋”์šฑ ํ˜์‹ ์ ์ธ ์ „์ฒด ๊ฐ€์น˜์‚ฌ์Šฌ ๋ณ€ํ™”๋ฅผ ๋„์ž…ํ•˜์—ฌ ์ง„์ „์ด ์ง€์† ๊ฐ€๋Šฅํ•˜๋„๋ก ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ณ€ํ˜ ๊ณ„ํš์ด ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ด์ง€๋งŒ, ์šฐ๋ฆฌ๋Š” ๋ช‡ ๊ฐ€์ง€ ์ดˆ๊ธฐ ๊ธ์ •์  ์‹ ํ˜ธ๋“ค์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ์ปค๋ฒ„๊ฑธ์˜ ๊ฒฝ์šฐ, ์šฐ๋ฆฌ๋Š” ์ตœ์ƒ์œ„ ํ”„๋žœ์ฐจ์ด์ฆˆ์ธ Simply Ageless์™€ Lash Blast์— ๋งˆ์ผ€ํŒ… ํ™œ์„ฑํ™”์™€ ํˆฌ์ž๋ฅผ ์ง‘์ค‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, ์ด๋“ค ํ”„๋žœ์ฐจ์ด์ฆˆ๋Š” ์†Œ๋งค ํŒ๋งค ์ถ”์„ธ๊ฐ€ ๊ฐœ์„ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ํŒ๋งค ์‹ค์ (Sell-out)์€ ์ง€๋‚œ 12๊ฐœ์›”๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜ ํ›„๋ฐ˜ ๊ฐ์†Œ์—์„œ ์ตœ๊ทผ 3๊ฐœ์›”๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜ ์ดˆ์ค‘๋ฐ˜ ๊ฐ์†Œ๋กœ ๊ฐœ์„ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
For Rimmel, with culturally relevant, locally executed activations, sell-out has improved from a mid-single-digit decline in the last 12 months to a low single-digit decline in the past 3 months and closing the gap to the category. Our adjusted gross margin was 64.2%, a 260 basis point decline from the prior year. While we expected adjusted gross margins to decline more sharply in Q2 than in Q1, the decline was worse than anticipated. In Prestige, the promotional environment intensified as we moved through the holiday period, creating a more significant headwind than expected.Rimmel์˜ ๊ฒฝ์šฐ, ๋ฌธํ™”์ ์œผ๋กœ ๊ด€๋ จ์„ฑ ์žˆ๊ณ  ํ˜„์ง€์—์„œ ์‹คํ–‰๋˜๋Š” ํ™œ์„ฑํ™” ์ „๋žต์„ ํ†ตํ•ด ํŒ๋งค ์‹ค์ ์ด ์ง€๋‚œ 12๊ฐœ์›”๊ฐ„ ์ค‘๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜ ๊ฐ์†Œ์—์„œ ์ตœ๊ทผ 3๊ฐœ์›”๊ฐ„ ๋‚ฎ์€ ํ•œ ์ž๋ฆฟ์ˆ˜ ๊ฐ์†Œ๋กœ ๊ฐœ์„ ๋˜์—ˆ์œผ๋ฉฐ, ์นดํ…Œ๊ณ ๋ฆฌ์™€์˜ ๊ฒฉ์ฐจ๋ฅผ ์ขํžˆ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์กฐ์ • ๋งค์ถœ์ด์ด์ต๋ฅ ์€ 64.2%๋กœ ์ „๋…„ ๋Œ€๋น„ 260bp ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ ์กฐ์ • ๋งค์ถœ์ด์ด์ต๋ฅ ์ด 1๋ถ„๊ธฐ๋ณด๋‹ค ๋” ๊ธ‰๊ฒฉํžˆ ํ•˜๋ฝํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ–ˆ์ง€๋งŒ, ํ•˜๋ฝํญ์€ ์˜ˆ์ƒ๋ณด๋‹ค ๋” ์ปธ์Šต๋‹ˆ๋‹ค. ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ถ€๋ฌธ์—์„œ๋Š” ํ™€๋ฆฌ๋ฐ์ด ์‹œ์ฆŒ์„ ๊ฑฐ์น˜๋ฉด์„œ ํ”„๋กœ๋ชจ์…˜ ํ™˜๊ฒฝ์ด ์‹ฌํ™”๋˜์–ด ์˜ˆ์ƒ๋ณด๋‹ค ๋” ํฐ ์—ญํ’์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
In Consumer Beauty, we faced fixed cost under absorption from lower volumes and mix headwinds from weakness in the higher gross margin U.S. business, coupled with stronger growth in the lower gross margin Brazil business. Tariff impacts were also higher than in Q1, though broadly in line with our expectations. Importantly, based on the current external environment, we expect each of these pressures on our gross margins to persist in the second half of fiscal year '26. As these margin pressures flow through the P&L, we made some adjustments to our A&CP investments, though not to the same extent as the decline we saw in our underlying revenue trends.์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ์—์„œ๋Š” ๋ฌผ๋Ÿ‰ ๊ฐ์†Œ๋กœ ์ธํ•œ ๊ณ ์ •๋น„ ๋ฏธํก์ˆ˜ ๋ฌธ์ œ์™€ ๊ณ ๋งˆ์ง„ ๋ฏธ๊ตญ ์‚ฌ์—…์˜ ๋ถ€์ง„ ๋ฐ ์ €๋งˆ์ง„ ๋ธŒ๋ผ์งˆ ์‚ฌ์—…์˜ ๊ฐ•ํ•œ ์„ฑ์žฅ์œผ๋กœ ์ธํ•œ ๋ฏน์Šค ์—ญํ’์— ์ง๋ฉดํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ด€์„ธ ์˜ํ–ฅ๋„ 1๋ถ„๊ธฐ๋ณด๋‹ค ์ปธ์ง€๋งŒ, ์ „๋ฐ˜์ ์œผ๋กœ ์šฐ๋ฆฌ์˜ ์˜ˆ์ƒ ๋ฒ”์œ„ ๋‚ด์— ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ค‘์š”ํ•œ ์ ์€, ํ˜„์žฌ์˜ ๋Œ€์™ธ ํ™˜๊ฒฝ์„ ๊ณ ๋ คํ•  ๋•Œ ์ด๋Ÿฌํ•œ ๋งค์ถœ์ด์ด์ต๋ฅ  ์••๋ฐ• ์š”์ธ๋“ค์ด 2026 ํšŒ๊ณ„์—ฐ๋„ ํ•˜๋ฐ˜๊ธฐ์—๋„ ์ง€์†๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋งˆ์ง„ ์••๋ฐ•์ด ์†์ต๊ณ„์‚ฐ์„œ ์ „๋ฐ˜์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋ฉด์„œ, ์šฐ๋ฆฌ๋Š” ๊ด‘๊ณ ์„ ์ „๋น„(A&CP) ํˆฌ์ž๋ฅผ ์ผ๋ถ€ ์กฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๊ธฐ์ € ๋งค์ถœ ์ถ”์„ธ ํ•˜๋ฝํญ๋งŒํผ ๋Œ€ํญ ์ถ•์†Œํ•˜์ง€๋Š” ์•Š์•˜์Šต๋‹ˆ๋‹ค.
In Q2, A&CP was approximately 27% of net revenues, consistent with the prior year, demonstrating our ongoing commitment to invest behind core brands. Adjusted EBITDA was $330 million, down 15% year-over-year, at the lower end of our guidance range for a low to mid-teens decline. The decline primarily reflected top line pressure and lower gross margins. The quarter also included a few million dollar expense related to the CEO transition. Our adjusted EPS excluding the equity swap was in line with expectation at $0.33 for the first half and $0.18 in Q2. In Q2, we generated fixed cost savings of over $10 million, in addition to approximately $40 million in productivity savings.2๋ถ„๊ธฐ์— A&CP(๊ด‘๊ณ  ๋ฐ ์†Œ๋น„์ž ํ”„๋กœ๋ชจ์…˜)๋Š” ์ˆœ๋งค์ถœ์˜ ์•ฝ 27%๋กœ ์ „๋…„๋„์™€ ์ผ์น˜ํ•˜๋Š” ์ˆ˜์ค€์„ ๋ณด์˜€์œผ๋ฉฐ, ์ด๋Š” ํ•ต์‹ฌ ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ํˆฌ์ž ์˜์ง€๋ฅผ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ์กฐ์ • EBITDA๋Š” 3์–ต 3์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ์ „๋…„ ๋Œ€๋น„ 15% ๊ฐ์†Œํ–ˆ์œผ๋ฉฐ, ์ด๋Š” 10%๋Œ€ ์ค‘๋ฐ˜ ๊ฐ์†Œ๋ผ๋Š” ๊ฐ€์ด๋˜์Šค ๋ฒ”์œ„์˜ ํ•˜๋‹จ์— ํ•ด๋‹นํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฐ์†Œ๋Š” ์ฃผ๋กœ ๋งค์ถœ ์••๋ฐ•๊ณผ ๋งค์ถœ์ด์ด์ต๋ฅ  ํ•˜๋ฝ์„ ๋ฐ˜์˜ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด๋ฒˆ ๋ถ„๊ธฐ์—๋Š” CEO ๊ต์ฒด์™€ ๊ด€๋ จ๋œ ์ˆ˜๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ๋น„์šฉ์ด ํฌํ•จ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ฃผ์‹์Šค์™‘์„ ์ œ์™ธํ•œ ์กฐ์ • ์ฃผ๋‹น์ˆœ์ด์ต(EPS)์€ ์ƒ๋ฐ˜๊ธฐ 0.33๋‹ฌ๋Ÿฌ, 2๋ถ„๊ธฐ 0.18๋‹ฌ๋Ÿฌ๋กœ ์˜ˆ์ƒ์น˜์— ๋ถ€ํ•ฉํ–ˆ์Šต๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ์— ์šฐ๋ฆฌ๋Š” ์•ฝ 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์ƒ์‚ฐ์„ฑ ์ ˆ๊ฐ ์™ธ์— 1์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ด์ƒ์˜ ๊ณ ์ •๋น„ ์ ˆ๊ฐ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
We continue to expect about $200 million in cumulative savings in fiscal year '26. These savings provide us with the flexibility to reinvest in growth and offset inflation and other cost pressures. Despite the challenged top line and profitability landscape, we delivered significantly higher free cash flow in the first half of $524 million, which was well above our guidance of more than $350 million and above last year's first half free cash flow of $411 million. The stronger than guided free cash flow was driven by better receivables performance and the phasing of working capital, which benefited Q2 and will reverse in Q3.์ €ํฌ๋Š” 26 ํšŒ๊ณ„์—ฐ๋„์— ๋ˆ„์  ์•ฝ 2์–ต ๋‹ฌ๋Ÿฌ์˜ ๋น„์šฉ ์ ˆ๊ฐ์„ ๊ณ„์† ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ ˆ๊ฐ์•ก์€ ์„ฑ์žฅ์— ์žฌํˆฌ์žํ•˜๊ณ  ์ธํ”Œ๋ ˆ์ด์…˜ ๋ฐ ๊ธฐํƒ€ ๋น„์šฉ ์••๋ฐ•์„ ์ƒ์‡„ํ•  ์ˆ˜ ์žˆ๋Š” ์œ ์—ฐ์„ฑ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์–ด๋ ค์šด ๋งค์ถœ ๋ฐ ์ˆ˜์ต์„ฑ ํ™˜๊ฒฝ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์ €ํฌ๋Š” ์ƒ๋ฐ˜๊ธฐ์— 5์–ต 2,400๋งŒ ๋‹ฌ๋Ÿฌ์˜ ํ›จ์”ฌ ๋†’์€ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์„ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, ์ด๋Š” 3์–ต 5,000๋งŒ ๋‹ฌ๋Ÿฌ ์ด์ƒ์ด๋ผ๋Š” ๊ฐ€์ด๋˜์Šค๋ฅผ ํฌ๊ฒŒ ์ƒํšŒํ–ˆ๊ณ  ์ž‘๋…„ ์ƒ๋ฐ˜๊ธฐ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„ 4์–ต 1,100๋งŒ ๋‹ฌ๋Ÿฌ๋„ ์ดˆ๊ณผํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๊ฐ€์ด๋˜์Šค๋ฅผ ์ƒํšŒํ•œ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์€ ๊ฐœ์„ ๋œ ๋งค์ถœ์ฑ„๊ถŒ ์„ฑ๊ณผ์™€ ์šด์ „์ž๋ณธ์˜ ์‹œ๊ธฐ์  ์š”์ธ์— ์˜ํ•ด ์ฃผ๋„๋˜์—ˆ์œผ๋ฉฐ, ์ด๋Š” 2๋ถ„๊ธฐ์— ๊ธ์ •์  ์˜ํ–ฅ์„ ๋ฏธ์ณค๊ณ  3๋ถ„๊ธฐ์—๋Š” ๋ฐ˜์ „๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
On a year-over-year basis, free cash flow also benefited from the absence of cash bonus payments tied to fiscal year '25 company results. We also completed the divestiture of Wella, right in line with our original commitment to divest our financial stake by the end of calendar year '25. This generated $750 million of upfront proceeds, with the potential to receive proceeds from a further sale or an initial public offering of the business after KKR's preferred return has been met. As a result, we ended the quarter with net debt of $2.6 billion and leverage of 2.7 turns, the lowest levels for both metrics in more than 9 years.์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์€ 25ํšŒ๊ณ„์—ฐ๋„ ํšŒ์‚ฌ ์‹ค์ ์— ์—ฐ๋™๋œ ํ˜„๊ธˆ ๋ณด๋„ˆ์Šค ์ง€๊ธ‰์ด ์—†์—ˆ๋˜ ์ ์—์„œ๋„ ๊ธ์ •์ ์ธ ์˜ํ–ฅ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋‹น์‚ฌ๋Š” 25๋…„ ๋ง๊นŒ์ง€ ์ง€๋ถ„์„ ๋งค๊ฐํ•˜๊ฒ ๋‹ค๋Š” ๋‹น์ดˆ ์•ฝ์†์— ๋งž์ถฐ Wella ๋งค๊ฐ์„ ์™„๋ฃŒํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด 7์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์„ ๊ธ‰๊ธˆ์„ ํ™•๋ณดํ–ˆ์œผ๋ฉฐ, KKR์˜ ์šฐ์„ ์ˆ˜์ต๋ฅ ์ด ์ถฉ์กฑ๋œ ํ›„ ์ถ”๊ฐ€ ๋งค๊ฐ์ด๋‚˜ ๊ธฐ์—…๊ณต๊ฐœ(IPO)๋ฅผ ํ†ตํ•ด ์ถ”๊ฐ€ ๋Œ€๊ธˆ์„ ๋ฐ›์„ ๊ฐ€๋Šฅ์„ฑ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, ๋ถ„๊ธฐ ๋ง ์ˆœ๋ถ€์ฑ„๋Š” 26์–ต ๋‹ฌ๋Ÿฌ, ๋ ˆ๋ฒ„๋ฆฌ์ง€๋Š” 2.7๋ฐฐ๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋‘ ์ง€ํ‘œ ๋ชจ๋‘ 9๋…„ ์ด์ƒ ๋งŒ์— ๊ฐ€์žฅ ๋‚ฎ์€ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.
We remain committed to bringing leverage closer to 2 turns over time through both organic and inorganic levers. Now let me discuss our near-term outlook. With Markus new to Coty and only 1 month into the role, he needs time to fully immerse himself in the business, understand the underlying dynamics, refine our strategic priorities and align with the Board. Given this leadership transition, it will be premature to issue full second half of fiscal year 2026 guidance at this stage. As a result, we are withdrawing full fiscal year guidance which had been previously given for EBITDA and free cash flow. However, we do want to offer visibility for Q3.์ €ํฌ๋Š” ์œ ๊ธฐ์  ๋ฐ ๋น„์œ ๊ธฐ์  ์ˆ˜๋‹จ์„ ํ†ตํ•ด ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ๋ ˆ๋ฒ„๋ฆฌ์ง€๋ฅผ 2๋ฐฐ์ˆ˜์— ๊ฐ€๊น๊ฒŒ ๋‚ฎ์ถ”๋Š” ๋ฐ ๊ณ„์† ์ „๋…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ๋‹จ๊ธฐ ์ „๋ง์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. Markus๊ฐ€ Coty์— ์ƒˆ๋กœ ํ•ฉ๋ฅ˜ํ•˜์—ฌ ์ง์ฑ…์„ ๋งก์€ ์ง€ ๋‹จ 1๊ฐœ์›”๋ฐ–์— ๋˜์ง€ ์•Š์•˜๊ธฐ ๋•Œ๋ฌธ์—, ๊ทธ๋Š” ์‚ฌ์—…์— ์™„์ „ํžˆ ๋ชฐ์ž…ํ•˜๊ณ , ๊ธฐ์ € ์—ญํ•™๊ด€๊ณ„๋ฅผ ์ดํ•ดํ•˜๋ฉฐ, ์ „๋žต์  ์šฐ์„ ์ˆœ์œ„๋ฅผ ์žฌ์ •๋ฆฝํ•˜๊ณ , ์ด์‚ฌํšŒ์™€ ์กฐ์œจํ•  ์‹œ๊ฐ„์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ฆฌ๋”์‹ญ ์ „ํ™˜๊ธฐ๋ฅผ ๊ณ ๋ คํ•  ๋•Œ, ํ˜„ ์‹œ์ ์—์„œ 2026 ํšŒ๊ณ„์—ฐ๋„ ํ•˜๋ฐ˜๊ธฐ ์ „์ฒด ๊ฐ€์ด๋˜์Šค๋ฅผ ๋ฐœํ‘œํ•˜๋Š” ๊ฒƒ์€ ์‹œ๊ธฐ์ƒ์กฐ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ๋Š” ์ด์ „์— ์ œ์‹œํ–ˆ๋˜ EBITDA ๋ฐ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์— ๋Œ€ํ•œ ์ „์ฒด ํšŒ๊ณ„์—ฐ๋„ ๊ฐ€์ด๋˜์Šค๋ฅผ ์ฒ ํšŒํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ 3๋ถ„๊ธฐ์— ๋Œ€ํ•œ ๊ฐ€์‹œ์„ฑ์€ ์ œ๊ณตํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
For Q3, we expect like-for-like revenue trends to decline mid-single digits, driven primarily by bigger declines in Consumer Beauty. We see different drivers across Prestige and Consumer Beauty. In Prestige, we estimate the fragrance market will grow low to mid-single digits, consistent with Q2 and in line with the broader beauty market. While we estimate that the headwinds from retailer destocking significantly reduced in the quarter, the promotional environment intensified as we move through the holiday period and remains elevated, which is a headwind to net sales, and by extension, gross margin.3๋ถ„๊ธฐ์—๋Š” ๋™์ผ ๋งค์žฅ ๋งค์ถœ ์ถ”์„ธ๊ฐ€ ์ค‘์œ„ ํ•œ์ž๋ฆฟ์ˆ˜ ๊ฐ์†Œํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, ์ด๋Š” ์ฃผ๋กœ ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ์˜ ๋” ํฐ ๊ฐ์†Œ์— ๊ธฐ์ธํ•ฉ๋‹ˆ๋‹ค. ํ”„๋ ˆ์Šคํ‹ฐ์ง€์™€ ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ์—์„œ ์„œ๋กœ ๋‹ค๋ฅธ ์š”์ธ๋“ค์ด ์ž‘์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ถ€๋ฌธ์—์„œ๋Š” ํ–ฅ์ˆ˜ ์‹œ์žฅ์ด 2๋ถ„๊ธฐ์™€ ์ผ๊ด€๋˜๊ฒŒ ๊ทธ๋ฆฌ๊ณ  ์ „์ฒด ๋ทฐํ‹ฐ ์‹œ์žฅ๊ณผ ๋ณด์กฐ๋ฅผ ๋งž์ถฐ ์ €์œ„์—์„œ ์ค‘์œ„ ํ•œ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅํ•  ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ•ฉ๋‹ˆ๋‹ค. ์†Œ๋งค์—…์ฒด ์žฌ๊ณ  ์กฐ์ •์œผ๋กœ ์ธํ•œ ์—ญํ’์€ ๋ถ„๊ธฐ ์ค‘ ํฌ๊ฒŒ ์™„ํ™”๋  ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ•˜์ง€๋งŒ, ํ™€๋ฆฌ๋ฐ์ด ์‹œ์ฆŒ์„ ๊ฑฐ์น˜๋ฉด์„œ ํ”„๋กœ๋ชจ์…˜ ํ™˜๊ฒฝ์ด ์‹ฌํ™”๋˜์—ˆ๊ณ  ์—ฌ์ „ํžˆ ๋†’์€ ์ˆ˜์ค€์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ์–ด, ์ด๋Š” ์ˆœ๋งค์ถœ๊ณผ ๋‚˜์•„๊ฐ€ ๋งค์ถœ์ด์ด์ต๋ฅ ์— ์—ญํ’์œผ๋กœ ์ž‘์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We are refining investment allocation behind key priorities and strengthening execution playbooks as we work to improve market share over time in several key markets. Finally, in the coming weeks, we will be launching a key female fragrance initiative under Calvin Klein. For Consumer Beauty, we expect the mass beauty category to be flattish to up low single digits, driven by e-commerce. At Coty, we are beginning to implement the Color of the Future performance improvement plan for Color Cosmetic, which will narrow our sell-out gap with the market over time. This includes accelerating in e-commerce, where Coty is currently underrepresented.์šฐ๋ฆฌ๋Š” ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ์—ฌ๋Ÿฌ ์ฃผ์š” ์‹œ์žฅ์—์„œ ์‹œ์žฅ ์ ์œ ์œจ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ํ•ต์‹ฌ ์šฐ์„ ์ˆœ์œ„์— ๋Œ€ํ•œ ํˆฌ์ž ๋ฐฐ๋ถ„์„ ์ •๊ตํ™”ํ•˜๊ณ  ์‹คํ–‰ ํ”Œ๋ ˆ์ด๋ถ์„ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์•ž์œผ๋กœ ๋ช‡ ์ฃผ ๋‚ด์— Calvin Klein ๋ธŒ๋žœ๋“œ๋กœ ์ฃผ์š” ์—ฌ์„ฑ ํ–ฅ์ˆ˜ ์ œํ’ˆ์„ ์ถœ์‹œํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. Consumer Beauty ๋ถ€๋ฌธ์˜ ๊ฒฝ์šฐ, ๋Œ€์ค‘ ๋ทฐํ‹ฐ ์นดํ…Œ๊ณ ๋ฆฌ๊ฐ€ ์ „์ž์ƒ๊ฑฐ๋ž˜์— ํž˜์ž…์–ด ๋ณดํ•ฉ์„ธ์—์„œ ๋‚ฎ์€ ํ•œ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๋ณด์ผ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. Coty์—์„œ๋Š” Color Cosmetic ๋ถ€๋ฌธ์„ ์œ„ํ•œ Color of the Future ์„ฑ๊ณผ ๊ฐœ์„  ๊ณ„ํš์„ ์‹œํ–‰ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ์‹œ์žฅ๊ณผ์˜ ํŒ๋งค ๊ฒฉ์ฐจ๋ฅผ ์ขํž ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ํ˜„์žฌ Coty๊ฐ€ ์ €์กฐํ•œ ์ž…์ง€๋ฅผ ๋ณด์ด๊ณ  ์žˆ๋Š” ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋ถ€๋ฌธ์—์„œ์˜ ๊ฐ€์†ํ™”๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค.
In the near term, our sell-out gap to the cosmetics category will weigh on our results. With shelf space broadly stable through spring resets, we are seeing early green shoots in sell-out trends in focused brands like Rimmel globally and key CoverGirl franchises. At the same time, we anticipate weakness in lifestyle fragrances as we streamline small initiatives. Considering the mid-single-digit decline in like-for-like sales, we expect a more significant decline in profitability. Specifically, we see EBITDA declining to $100 million to $110 million in Q3 fiscal '26 compared to $204 million in Q3 fiscal '25.๋‹จ๊ธฐ์ ์œผ๋กœ๋Š” ํ™”์žฅํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ ๋Œ€๋น„ ์šฐ๋ฆฌ์˜ ํŒ๋งค ๊ฒฉ์ฐจ๊ฐ€ ์‹ค์ ์— ๋ถ€๋‹ด์œผ๋กœ ์ž‘์šฉํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ด„ ์‹œ์ฆŒ ๋งค๋Œ€ ์žฌ๋ฐฐ์น˜๋ฅผ ํ†ตํ•ด ์„ ๋ฐ˜ ๊ณต๊ฐ„์ด ์ „๋ฐ˜์ ์œผ๋กœ ์•ˆ์ •์ ์œผ๋กœ ์œ ์ง€๋˜๋Š” ๊ฐ€์šด๋ฐ, ๊ธ€๋กœ๋ฒŒ Rimmel๊ณผ ์ฃผ์š” CoverGirl ์ œํ’ˆ๊ตฐ๊ณผ ๊ฐ™์€ ์ง‘์ค‘ ๋ธŒ๋žœ๋“œ์—์„œ ํŒ๋งค ์ถ”์„ธ์˜ ์ดˆ๊ธฐ ํšŒ๋ณต ์กฐ์ง์ด ๋‚˜ํƒ€๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋™์‹œ์—, ์†Œ๊ทœ๋ชจ ์‚ฌ์—…์„ ์ •๋ฆฌํ•˜๋ฉด์„œ ๋ผ์ดํ”„์Šคํƒ€์ผ ํ–ฅ์ˆ˜ ๋ถ€๋ฌธ์˜ ์•ฝ์„ธ๊ฐ€ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋™์ผ ๊ธฐ์ค€ ๋งค์ถœ์˜ ์ค‘๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜ ๊ฐ์†Œ๋ฅผ ๊ณ ๋ คํ•  ๋•Œ, ์ˆ˜์ต์„ฑ์€ ๋”์šฑ ํฐ ํญ์œผ๋กœ ํ•˜๋ฝํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ๊ตฌ์ฒด์ ์œผ๋กœ, 26ํšŒ๊ณ„์—ฐ๋„ 3๋ถ„๊ธฐ EBITDA๋Š” 25ํšŒ๊ณ„์—ฐ๋„ 3๋ถ„๊ธฐ 2์–ต 400๋งŒ ๋‹ฌ๋Ÿฌ ๋Œ€๋น„ 1์–ต~1์–ต 1,000๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ๊ฐ์†Œํ•  ๊ฒƒ์œผ๋กœ ์ „๋ง๋ฉ๋‹ˆ๋‹ค.
This decline reflects both external factors and our deliberate decision to protect the marketing investments needed to reignite our market share in both divisions. First, we expect the lower sales at constant currency to drive approximately 1/3 of the EBITDA decline. Next, another 1/3 of the EBITDA decline is driven by the expected 200 to 300 basis points gross margin decline, similar to Q2. This is driven by the same factors: lower sales and unit volumes, negative mix as key profit regions remain under pressure, a highly promotional environment, tariff impacts and ForEx headwinds on COGS. We continue to expect a net impact of under $40 million from tariff in fiscal year '26.์ด๋Ÿฌํ•œ ๊ฐ์†Œ๋Š” ์™ธ๋ถ€ ์š”์ธ๊ณผ ์–‘ ์‚ฌ์—…๋ถ€์˜ ์‹œ์žฅ์ ์œ ์œจ ํšŒ๋ณต์— ํ•„์š”ํ•œ ๋งˆ์ผ€ํŒ… ํˆฌ์ž๋ฅผ ๋ณดํ˜ธํ•˜๊ธฐ ์œ„ํ•œ ์šฐ๋ฆฌ์˜ ์˜๋„์ ์ธ ๊ฒฐ์ •์„ ๋ชจ๋‘ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๋จผ์ €, ๋ถˆ๋ณ€ํ™˜์œจ ๊ธฐ์ค€ ๋งค์ถœ ๊ฐ์†Œ๊ฐ€ EBITDA ๊ฐ์†Œ์˜ ์•ฝ 1/3์„ ์ฐจ์ง€ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ์œผ๋กœ, EBITDA ๊ฐ์†Œ์˜ ๋˜ ๋‹ค๋ฅธ 1/3์€ 2๋ถ„๊ธฐ์™€ ์œ ์‚ฌํ•œ 200~300bp์˜ ๋งค์ถœ์ด์ด์ต๋ฅ  ํ•˜๋ฝ์— ๊ธฐ์ธํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ๋™์ผํ•œ ์š”์ธ๋“ค์— ์˜ํ•ด ๋ฐœ์ƒํ•ฉ๋‹ˆ๋‹ค: ๋งค์ถœ ๋ฐ ํŒ๋งค๋Ÿ‰ ๊ฐ์†Œ, ์ฃผ์š” ์ˆ˜์ต ์ง€์—ญ๋“ค์˜ ์ง€์†์ ์ธ ์••๋ฐ•์œผ๋กœ ์ธํ•œ ๋ถ€์ •์  ๋ฏน์Šค, ๋†’์€ ํ”„๋กœ๋ชจ์…˜ ํ™˜๊ฒฝ, ๊ด€์„ธ ์˜ํ–ฅ, ๊ทธ๋ฆฌ๊ณ  ๋งค์ถœ์›๊ฐ€์— ๋Œ€ํ•œ ์™ธํ™˜ ์—ญํ’์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 2026ํšŒ๊ณ„์—ฐ๋„ ๊ด€์„ธ๋กœ ์ธํ•œ ์ˆœ์˜ํ–ฅ์ด 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ๋ฏธ๋งŒ์ผ ๊ฒƒ์œผ๋กœ ๊ณ„์† ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Third, another sizable headwind to profit relates to fixed cost, where ongoing progress on fixed cost reductions is more than offset by the mechanical impact from last year's variable compensation accrual release, something we had anticipated and have highlighted in recent quarters. The final major driver is our decision to protect our marketing investments behind our key brands and to sustain support for recent and upcoming launches. As we reach media sufficiency on these key franchises, we will reallocate investment away from smaller projects that have added complexity without benefiting the Coty P&L. We will be disciplined and pragmatic in the pace of these reallocations.์„ธ ๋ฒˆ์งธ๋กœ, ์ˆ˜์ต์„ฑ์— ๋Œ€ํ•œ ๋˜ ๋‹ค๋ฅธ ์ƒ๋‹นํ•œ ์—ญํ’์€ ๊ณ ์ •๋น„์™€ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ์ •๋น„ ์ ˆ๊ฐ์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ์ง„์ „์ด ์žˆ์—ˆ์ง€๋งŒ, ์ž‘๋…„ ๋ณ€๋™ ๋ณด์ƒ ์ถฉ๋‹น๊ธˆ ํ™˜์ž…์˜ ๊ธฐ๊ณ„์  ์˜ํ–ฅ์œผ๋กœ ์ธํ•ด ๊ทธ ํšจ๊ณผ๊ฐ€ ์ƒ์‡„๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ์˜ˆ์ƒํ–ˆ๊ณ  ์ตœ๊ทผ ๋ถ„๊ธฐ๋“ค์—์„œ ๊ฐ•์กฐํ•ด์™”๋˜ ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰ ์ฃผ์š” ๋™์ธ์€ ํ•ต์‹ฌ ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ๋งˆ์ผ€ํŒ… ํˆฌ์ž๋ฅผ ๋ณดํ˜ธํ•˜๊ณ  ์ตœ๊ทผ ๋ฐ ํ–ฅํ›„ ์ถœ์‹œ ์ œํ’ˆ์— ๋Œ€ํ•œ ์ง€์›์„ ์œ ์ง€ํ•˜๊ธฐ๋กœ ํ•œ ์šฐ๋ฆฌ์˜ ๊ฒฐ์ •์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ์—์„œ ๋ฏธ๋””์–ด ์ถฉ๋ถ„์„ฑ์— ๋„๋‹ฌํ•˜๋ฉด, Coty์˜ ์†์ต๊ณ„์‚ฐ์„œ์— ๋„์›€์ด ๋˜์ง€ ์•Š์œผ๋ฉด์„œ ๋ณต์žก์„ฑ๋งŒ ๊ฐ€์ค‘์‹œํ‚จ ์†Œ๊ทœ๋ชจ ํ”„๋กœ์ ํŠธ๋กœ๋ถ€ํ„ฐ ํˆฌ์ž๋ฅผ ์žฌ๋ฐฐ๋ถ„ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ์žฌ๋ฐฐ๋ถ„์˜ ์†๋„์— ์žˆ์–ด ๊ทœ์œจ ์žˆ๊ณ  ์‹ค์šฉ์ ์œผ๋กœ ์ ‘๊ทผํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Inevitably, we expect this to result in some lost sales and higher returns in the near term, which is part of the sales equation for the coming quarters. It is also worth flagging that ForEx is expected to be broadly neutral to our Q3 EBITDA, as a benefit on sales will be broadly offset by a headwind to our cost. With these various moving parts across the P&L, let me give our precise outlook for Q3. We expect like-for-like sales to decline by a mid-single-digit percentage, primarily due to weakening trends in Consumer Beauty. At current exchange rates, we expect ForEx to be a benefit of low to mid-single digits.๋ถˆ๊ฐ€ํ”ผํ•˜๊ฒŒ, ์ด๋Š” ๋‹จ๊ธฐ์ ์œผ๋กœ ์ผ๋ถ€ ๋งค์ถœ ์†์‹ค๊ณผ ๋ฐ˜ํ’ˆ ์ฆ๊ฐ€๋กœ ์ด์–ด์งˆ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, ์ด๋Š” ํ–ฅํ›„ ๋ถ„๊ธฐ๋“ค์˜ ๋งค์ถœ ๋ฐฉ์ •์‹์— ํฌํ•จ๋˜๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์™ธํ™˜์ด 3๋ถ„๊ธฐ EBITDA์— ๋Œ€์ฒด๋กœ ์ค‘๋ฆฝ์ ์ผ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋œ๋‹ค๋Š” ์ ์„ ์–ธ๊ธ‰ํ•  ํ•„์š”๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋งค์ถœ์— ๋Œ€ํ•œ ๊ธ์ •์  ํšจ๊ณผ๊ฐ€ ๋น„์šฉ์— ๋Œ€ํ•œ ๋ถ€์ •์  ํšจ๊ณผ๋กœ ๋Œ€์ฒด๋กœ ์ƒ์‡„๋  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์†์ต๊ณ„์‚ฐ์„œ ์ „๋ฐ˜์— ๊ฑธ์นœ ์ด๋Ÿฌํ•œ ๋‹ค์–‘ํ•œ ๋ณ€๋™ ์š”์ธ๋“ค์„ ๊ณ ๋ คํ•˜์—ฌ, 3๋ถ„๊ธฐ์— ๋Œ€ํ•œ ์ •ํ™•ํ•œ ์ „๋ง์„ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ๋™์ผ๋งค์žฅ ๋งค์ถœ์ด ์ค‘๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜ ํผ์„ผํŠธ ๊ฐ์†Œํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, ์ด๋Š” ์ฃผ๋กœ ์ปจ์Šˆ๋จธ ๋ทฐํ‹ฐ ๋ถ€๋ฌธ์˜ ์•ฝํ™” ์ถ”์„ธ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ํ˜„์žฌ ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ, ์™ธํ™˜์ด ๋‚ฎ์€ ํ•œ ์ž๋ฆฟ์ˆ˜์—์„œ ์ค‘๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜์˜ ๊ธ์ •์  ํšจ๊ณผ๋ฅผ ๊ฐ€์ ธ์˜ฌ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
We see gross margins declining between 200 to 300 basis points year-over-year, consistent with what we saw in Q2. Given the decline in gross margin, the mechanical impact to fixed cost and our commitment to protect A&CP, we expect EBITDA of $100 million to $110 million. We are upholding our commitment to protect A&CP investment, especially behind our core franchises, including continued support for BOSS Bottled Beyond, strong support for the upcoming launch under Calvin Klein and the exciting launch of makeup under the Marc Jacobs Beauty in mid-calendar year '26.์šฐ๋ฆฌ๋Š” 2๋ถ„๊ธฐ์— ๋ณธ ๊ฒƒ๊ณผ ์ผ๊ด€๋˜๊ฒŒ ๋งค์ถœ์ด์ด์ต๋ฅ ์ด ์ „๋…„ ๋Œ€๋น„ 200~300bp(๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ) ๊ฐ์†Œํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ๋งค์ถœ์ด์ด์ต๋ฅ  ํ•˜๋ฝ๊ณผ ๊ณ ์ •๋น„์— ๋Œ€ํ•œ ๊ธฐ๊ณ„์  ์˜ํ–ฅ, ๊ทธ๋ฆฌ๊ณ  ๊ด‘๊ณ ์„ ์ „๋น„(A&CP) ๋ณดํ˜ธ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์•ฝ์†์„ ๊ณ ๋ คํ•  ๋•Œ, EBITDA๋Š” 1์–ต~1์–ต 1์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ด‘๊ณ ์„ ์ „๋น„ ํˆฌ์ž๋ฅผ ๋ณดํ˜ธํ•˜๊ฒ ๋‹ค๋Š” ์•ฝ์†์„ ์ง€ํ‚ฌ ๊ฒƒ์ด๋ฉฐ, ํŠนํžˆ ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ์œ ์ง€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” BOSS Bottled Beyond์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ์ง€์›, ์บ˜๋นˆ ํด๋ผ์ธ์˜ ๊ณง ์žˆ์„ ์‹ ์ œํ’ˆ ์ถœ์‹œ์— ๋Œ€ํ•œ ๊ฐ•๋ ฅํ•œ ์ง€์›, ๊ทธ๋ฆฌ๊ณ  2026๋…„ ์ค‘๋ฐ˜์— ์žˆ์„ Marc Jacobs Beauty ๋ฉ”์ดํฌ์—… ๋ผ์ธ์˜ ํฅ๋ฏธ๋กœ์šด ์ถœ์‹œ๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค.
In Q3, we expect interest expense to be in the low $40 million level, and we remain on track to reduce fiscal year '26 interest expense by close to $40 million versus last year to the low $170 million level. With significant debt reductions executed to date, we expect interest expense to decline further in fiscal year '27. Altogether, this translates to approximately breakeven Q3 adjusted EPS, excluding the impact from the equity swap. Finally, we expect cash outflow in Q3 reflecting normal seasonality of the business, the phasing of working capital which benefited Q2 at the expense of Q3 and roughly $30 million in cash taxes related to the Wella sale in December.3๋ถ„๊ธฐ์—๋Š” ์ด์ž๋น„์šฉ์ด 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ดˆ๋ฐ˜ ์ˆ˜์ค€์ด ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, 26ํšŒ๊ณ„์—ฐ๋„ ์ด์ž๋น„์šฉ์„ ์ „๋…„ ๋Œ€๋น„ ์•ฝ 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ๊ฐ์†Œ์‹œ์ผœ 1์–ต 7์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ดˆ๋ฐ˜ ์ˆ˜์ค€์œผ๋กœ ๋‚ฎ์ถ”๊ฒ ๋‹ค๋Š” ๋ชฉํ‘œ๋ฅผ ๊ณ„์† ์œ ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ๊นŒ์ง€ ์‹คํ–‰ํ•œ ์ƒ๋‹นํ•œ ๊ทœ๋ชจ์˜ ๋ถ€์ฑ„ ๊ฐ์ถ•์œผ๋กœ 27ํšŒ๊ณ„์—ฐ๋„์—๋Š” ์ด์ž๋น„์šฉ์ด ๋”์šฑ ๊ฐ์†Œํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์ข…ํ•ฉํ•˜๋ฉด, ์ฃผ์‹์Šค์™‘์˜ ์˜ํ–ฅ์„ ์ œ์™ธํ•œ 3๋ถ„๊ธฐ ์กฐ์ • ์ฃผ๋‹น์ˆœ์ด์ต์€ ๋Œ€๋žต ์†์ต๋ถ„๊ธฐ์  ์ˆ˜์ค€์ด ๋  ๊ฒƒ์œผ๋กœ ์ „๋ง๋ฉ๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, 3๋ถ„๊ธฐ์—๋Š” ์‚ฌ์—…์˜ ์ •์ƒ์ ์ธ ๊ณ„์ ˆ์„ฑ, 2๋ถ„๊ธฐ์— ํ˜œํƒ์„ ๋ฐ›์•˜๋˜ ์šด์ „์ž๋ณธ์˜ ์‹œ๊ธฐ์  ๋ณ€๋™์ด 3๋ถ„๊ธฐ์— ๋ถ€๋‹ด์œผ๋กœ ์ž‘์šฉํ•˜๋Š” ์ , ๊ทธ๋ฆฌ๊ณ  12์›” Wella ๋งค๊ฐ๊ณผ ๊ด€๋ จํ•˜์—ฌ ์•ฝ 3์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ํ˜„๊ธˆ ์„ธ๊ธˆ ๋‚ฉ๋ถ€ ๋“ฑ์„ ๋ฐ˜์˜ํ•˜์—ฌ ํ˜„๊ธˆ ์œ ์ถœ์ด ๋ฐœ์ƒํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
Please note that we anticipate the remaining approximately $30 million in cash taxes related to the Wella divestiture to be paid in Q4. With that, let me turn it back to Markus for concluding remarks. Markus Strobel
Executive Chairman & Interim CEO

Thank you, Laurent. Let me briefly summarize what you've heard today. One month into the role, I'm convinced that Coty has amazing initiative, amazing assets and amazing people. And it's equally true that we are not yet performing at the level we need to be. Coty has missed expectations for the past 18 months. Both things are true.
4๋ถ„๊ธฐ์— Wella ๋งค๊ฐ๊ณผ ๊ด€๋ จ๋œ ๋‚˜๋จธ์ง€ ์•ฝ 3์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ํ˜„๊ธˆ ์„ธ๊ธˆ์ด ๋‚ฉ๋ถ€๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ๋งˆ๋ฌด๋ฆฌ ๋ฐœ์–ธ์„ ์œ„ํ•ด Markus์—๊ฒŒ ๋‹ค์‹œ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

Markus Strobel
Executive Chairman & Interim CEO

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, Laurent. ์˜ค๋Š˜ ๋“ค์œผ์‹  ๋‚ด์šฉ์„ ๊ฐ„๋žตํžˆ ์š”์•ฝํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด ์—ญํ• ์„ ๋งก์€ ์ง€ ํ•œ ๋‹ฌ์ด ๋˜์—ˆ๋Š”๋ฐ, ์ €๋Š” Coty๊ฐ€ ๋†€๋ผ์šด ์ง„์ทจ์„ฑ, ๋†€๋ผ์šด ์ž์‚ฐ, ๊ทธ๋ฆฌ๊ณ  ๋†€๋ผ์šด ์ธ์žฌ๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์•„์ง ํ•„์š”ํ•œ ์ˆ˜์ค€์˜ ์„ฑ๊ณผ๋ฅผ ๋‚ด์ง€ ๋ชปํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ๋„ ๋˜‘๊ฐ™์ด ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. Coty๋Š” ์ง€๋‚œ 18๊ฐœ์›” ๋™์•ˆ ๊ธฐ๋Œ€์น˜๋ฅผ ์ถฉ์กฑ์‹œํ‚ค์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ๋‘ ๊ฐ€์ง€ ๋ชจ๋‘ ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค.
With this leadership transitioning opening a new chapter in Coty's storied history, I'm committed to a few core principles. First, we will provide a realistic and balanced view of the business, sharing what's working, what's not working but where we are making progress, and what's not working and we will cease. Second, we will provide realistic and balanced short- and long-term financial targets, which today means our Q3 guidance, but will become longer term in nature over time. Third, we will focus the business, make deliberate choices and optimize investments, all with the goal of delivering consistent profitable growth over the medium term.์ด๋Ÿฌํ•œ ๋ฆฌ๋”์‹ญ ์ „ํ™˜์ด ์ฝ”ํ‹ฐ์˜ ์œ ์„œ ๊นŠ์€ ์—ญ์‚ฌ์— ์ƒˆ๋กœ์šด ์žฅ์„ ์—ฌ๋Š” ๋งŒํผ, ์ €๋Š” ๋ช‡ ๊ฐ€์ง€ ํ•ต์‹ฌ ์›์น™์„ ์ค€์ˆ˜ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ฒซ์งธ, ์šฐ๋ฆฌ๋Š” ์‚ฌ์—…์— ๋Œ€ํ•ด ํ˜„์‹ค์ ์ด๊ณ  ๊ท ํ˜• ์žกํžŒ ๊ด€์ ์„ ์ œ๊ณตํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฌด์—‡์ด ํšจ๊ณผ์ ์ธ์ง€, ๋ฌด์—‡์ด ํšจ๊ณผ์ ์ด์ง€ ์•Š์ง€๋งŒ ๊ฐœ์„ ๋˜๊ณ  ์žˆ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ๋ฌด์—‡์ด ํšจ๊ณผ์ ์ด์ง€ ์•Š์•„ ์ค‘๋‹จํ•  ๊ฒƒ์ธ์ง€๋ฅผ ๊ณต์œ ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๋‘˜์งธ, ์šฐ๋ฆฌ๋Š” ํ˜„์‹ค์ ์ด๊ณ  ๊ท ํ˜• ์žกํžŒ ๋‹จ๊ธฐ ๋ฐ ์žฅ๊ธฐ ์žฌ๋ฌด ๋ชฉํ‘œ๋ฅผ ์ œ์‹œํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์˜ค๋Š˜์€ 3๋ถ„๊ธฐ ๊ฐ€์ด๋˜์Šค๋ฅผ ์˜๋ฏธํ•˜์ง€๋งŒ, ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ๋” ์žฅ๊ธฐ์ ์ธ ์„ฑ๊ฒฉ์œผ๋กœ ๋ฐœ์ „ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์…‹์งธ, ์šฐ๋ฆฌ๋Š” ์‚ฌ์—…์— ์ง‘์ค‘ํ•˜๊ณ , ์‹ ์ค‘ํ•œ ์„ ํƒ์„ ํ•˜๋ฉฐ, ํˆฌ์ž๋ฅผ ์ตœ์ ํ™”ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ๋ชจ๋“  ๊ฒƒ์€ ์ค‘๊ธฐ์ ์œผ๋กœ ์ง€์†์ ์ธ ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•˜๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ•ฉ๋‹ˆ๋‹ค.
Our North Star will be consumer demand, with a relentless focus on sell-out and market share. And finally, we will continue to review the portfolio to identify the best ways to unlock shareholder value, both in the near and the long term, complemented by other value-driving opportunities. We will follow up by the end of fiscal '26 to share an initial, more detailed view of our strategy, our focus brands and markets and our portfolio. I look forward to meeting many of you in the coming months and quarters. To conclude, I'm confident that things at Coty will get better. It won't happen overnight, but it will happen.์šฐ๋ฆฌ์˜ ์ตœ์šฐ์„  ๋ชฉํ‘œ๋Š” ์†Œ๋น„์ž ์ˆ˜์š”๊ฐ€ ๋  ๊ฒƒ์ด๋ฉฐ, ํŒ๋งค(sell-out)์™€ ์‹œ์žฅ ์ ์œ ์œจ์— ๋Œ€ํ•œ ๋Š์ž„์—†๋Š” ์ง‘์ค‘์„ ์œ ์ง€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์šฐ๋ฆฌ๋Š” ๋‹จ๊ธฐ ๋ฐ ์žฅ๊ธฐ์ ์œผ๋กœ ์ฃผ์ฃผ ๊ฐ€์น˜๋ฅผ ๊ทน๋Œ€ํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ์ตœ์„ ์˜ ๋ฐฉ๋ฒ•์„ ์ฐพ๊ธฐ ์œ„ํ•ด ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ์ง€์†์ ์œผ๋กœ ๊ฒ€ํ† ํ•  ๊ฒƒ์ด๋ฉฐ, ์ด๋Š” ๋‹ค๋ฅธ ๊ฐ€์น˜ ์ฐฝ์ถœ ๊ธฐํšŒ๋“ค๋กœ ๋ณด์™„๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 2026 ํšŒ๊ณ„์—ฐ๋„ ๋ง๊นŒ์ง€ ์ „๋žต, ํ•ต์‹ฌ ๋ธŒ๋žœ๋“œ ๋ฐ ์‹œ์žฅ, ๊ทธ๋ฆฌ๊ณ  ํฌํŠธํด๋ฆฌ์˜ค์— ๋Œ€ํ•œ ์ดˆ๊ธฐ์˜ ๋ณด๋‹ค ์ƒ์„ธํ•œ ๊ด€์ ์„ ๊ณต์œ ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์•ž์œผ๋กœ ๋ช‡ ๊ฐœ์›”, ๋ช‡ ๋ถ„๊ธฐ ๋™์•ˆ ์—ฌ๋Ÿฌ๋ถ„ ์ค‘ ๋งŽ์€ ๋ถ„๋“ค์„ ๋งŒ๋‚˜ ๋ต™๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ๊ฒฐ๋ก ์ ์œผ๋กœ, ์ €๋Š” ์ฝ”ํ‹ฐ์˜ ์ƒํ™ฉ์ด ๋‚˜์•„์งˆ ๊ฒƒ์ด๋ผ๊ณ  ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ํ•˜๋ฃป๋ฐค ์‚ฌ์ด์— ์ผ์–ด๋‚˜์ง€๋Š” ์•Š๊ฒ ์ง€๋งŒ, ๋ฐ˜๋“œ์‹œ ์ผ์–ด๋‚  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

# Coty Inc. (COTY) Q2 2026 ์‹ค์  ๋ฐœํ‘œ ์š”์•ฝ

## ํ•ต์‹ฌ ๋‚ด์šฉ

โ€ข **์‹ค์  ๋ถ€์ง„ ์ง€์† ๋ฐ ๊ฐ€์ด๋˜์Šค ์ฒ ํšŒ**: Q2 ๋งค์ถœ์€ LFL ๊ธฐ์ค€ -3% ๊ฐ์†Œํ•˜๋ฉฐ ๊ฐ€์ด๋˜์Šค ํ•˜๋‹จ ๋‹ฌ์„ฑ. Prestige ๋ถ€๋ฌธ -2%, Consumer Beauty -6% ๊ฐ์†Œ. ์กฐ์ • EBITDA๋Š” $330M์œผ๋กœ ์ „๋…„ ๋Œ€๋น„ -15% ๊ฐ์†Œ. ์‹ ์ž„ CEO์˜ ์‚ฌ์—… ์žฌํ‰๊ฐ€ ํ•„์š”์„ฑ์œผ๋กœ ์ธํ•ด **FY2026 ์—ฐ๊ฐ„ ๊ฐ€์ด๋˜์Šค๋ฅผ ์ „๋ฉด ์ฒ ํšŒ**ํ–ˆ์œผ๋ฉฐ, Q3 ๊ฐ€์ด๋˜์Šค๋งŒ ์ œ์‹œ (๋งค์ถœ mid-single digit ๊ฐ์†Œ, EBITDA $100-110M์œผ๋กœ ์ „๋…„ $204M ๋Œ€๋น„ ๊ธ‰๊ฐ ์˜ˆ์ƒ).

โ€ข **์ˆ˜์ต์„ฑ ์•…ํ™” ์‹ฌ๊ฐ**: ์กฐ์ • ๋งค์ถœ์ด์ด์ต๋ฅ ์ด 64.2%๋กœ ์ „๋…„ ๋Œ€๋น„ -260bp ๊ธ‰๋ฝ. Prestige ๋ถ€๋ฌธ์˜ ๊ณผ๋„ํ•œ ํ”„๋กœ๋ชจ์…˜ ํ™˜๊ฒฝ, Consumer Beauty์˜ ๊ณ ์ •๋น„ ๋ถ€๋‹ด ๋ฐ ๋ฏน์Šค ์•…ํ™”, ๊ด€์„ธ ์˜ํ–ฅ ๋“ฑ์ด ๋ณตํ•ฉ ์ž‘์šฉ. Q3์—๋„ 200-300bp ์ถ”๊ฐ€ ํ•˜๋ฝ ์˜ˆ์ƒ๋˜๋ฉฐ, ์ด๋Ÿฌํ•œ ๋งˆ์ง„ ์••๋ฐ•์€ ํ•˜๋ฐ˜๊ธฐ ๋‚ด๋‚ด ์ง€์†๋  ์ „๋ง. ๋ ˆ๋ฒ„๋ฆฌ์ง€๋Š” 2.7๋ฐฐ๋กœ 9๋…„ ๋งŒ์— ์ตœ์ € ์ˆ˜์ค€์ด๋‚˜, ์ˆ˜์ต์„ฑ ํšŒ๋ณต์ด ์‹œ๊ธ‰ํ•œ ์ƒํ™ฉ.

โ€ข **์‹ ์ž„ CEO์˜ ์ „๋žต์  ์žฌํŽธ ์ฐฉ์ˆ˜**: 33๋…„ P&G ๊ฒฝ๋ ฅ์˜ Markus Strobel ์‹ ์ž„ CEO๋Š” "Coty. Curated." ์ „๋žต ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ์ œ์‹œํ•˜๋ฉฐ **ํฌํŠธ


โ“ Q&A

Original Translation
Question-and-Answer Session

Operator
์งˆ์˜์‘๋‹ต ์„ธ์…˜

์šด์˜์ž

๐Ÿ“Œ ์š”์•ฝ

# ์–ด๋‹์ฝœ ์š”์•ฝ

์ œ๊ณตํ•˜์‹  ๋‚ด์šฉ์—๋Š” ์‹ค์ œ ์–ด๋‹์ฝœ ๋Œ€ํ™” ๋‚ด์šฉ์ด ํฌํ•จ๋˜์–ด ์žˆ์ง€ ์•Š๊ณ , "Question-and-Answer Session"๊ณผ "Operator"๋ผ๋Š” ํ—ค๋”๋งŒ ์žˆ์Šต๋‹ˆ๋‹ค.

์™„์ „ํ•œ ์–ด๋‹์ฝœ ํŠธ๋žœ์Šคํฌ๋ฆฝํŠธ๋ฅผ ์ œ๊ณตํ•ด์ฃผ์‹œ๋ฉด ๋‹ค์Œ ํ•ญ๋ชฉ๋“ค์„ ์ค‘์‹ฌ์œผ๋กœ ์š”์•ฝํ•ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค:

- **์ฃผ์š” ์žฌ๋ฌด์ง€ํ‘œ**: ๋งค์ถœ, ์˜์—…์ด์ต, ์ˆœ์ด์ต, EPS ๋“ฑ
- **๊ฐ€์ด๋˜์Šค ์—…๋ฐ์ดํŠธ**: ํ–ฅํ›„ ์ „๋ง ๋ฐ ๋ชฉํ‘œ ์ˆ˜์ •์‚ฌํ•ญ
- **๊ฒฝ์˜์ง„ ํ†ค**: ์ž์‹ ๊ฐ, ์šฐ๋ ค์‚ฌํ•ญ, ์ „๋žต์  ๋ฐฉํ–ฅ์„ฑ
- **๋ฆฌ์Šคํฌ ๋ฐ ๊ฐ•์ **: ์‹œ์žฅ ํ™˜๊ฒฝ, ๊ฒฝ์Ÿ ์ƒํ™ฉ, ์„ฑ์žฅ ๋™๋ ฅ

์ „์ฒด ํŠธ๋žœ์Šคํฌ๋ฆฝํŠธ๋ฅผ ๊ณต์œ ํ•ด์ฃผ์‹œ๋ฉด ์ „๋ฌธ์ ์ธ ๋ถ„์„ ์š”์•ฝ์„ ์ œ๊ณตํ•ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.