โ†

๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

๐Ÿ“Š Presentation

Original Translation
Hyatt Hotels Corporation (H) Q4 2025 Earnings Call February 12, 2026 10:00 AM EST

Company Participants

Adam Rohman - Senior Vice President of Investor Relations and FP&A
Mark Hoplamazian - President, CEO & Director
Joan Bottarini - Executive VP & CFO

Conference Call Participants

Daniel Politzer - JPMorgan Chase & Co, Research Division
Benjamin Chaiken - Mizuho Securities USA LLC, Research Division
Shaun Kelley - BofA Securities, Research Division
Richard Clarke - Bernstein Institutional Services LLC, Research Division
Brandt Montour - Barclays Bank PLC, Research Division
Bennett Rose - Citigroup Inc., Research Division
Steven Pizzella - Deutsche Bank AG, Research Division
Elizabeth Dove - Goldman Sachs Group, Inc., Research Division

Presentation

Operator

Good morning, and welcome to the Hyatt Fourth Quarter and Full Year 2025 Earnings Call.
Hyatt Hotels Corporation (H) 2025๋…„ 4๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ 2026๋…„ 2์›” 12์ผ ์˜ค์ „ 10์‹œ (๋ฏธ๊ตญ ๋™๋ถ€ ํ‘œ์ค€์‹œ)

ํšŒ์‚ฌ ์ฐธ์„์ž

Adam Rohman - ํˆฌ์ž์ž ๊ด€๊ณ„ ๋ฐ FP&A ๋‹ด๋‹น ์ˆ˜์„ ๋ถ€์‚ฌ์žฅ
Mark Hoplamazian - ์‚ฌ์žฅ, CEO ๊ฒธ ์ด์‚ฌ
Joan Bottarini - ์ „๋ฌด์ด์‚ฌ ๊ฒธ CFO

์ปจํผ๋Ÿฐ์Šค ์ฝœ ์ฐธ์„ ์• ๋„๋ฆฌ์ŠคํŠธ

Daniel Politzer - JPMorgan Chase & Co, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Benjamin Chaiken - Mizuho Securities USA LLC, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Shaun Kelley - BofA Securities, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Richard Clarke - Bernstein Institutional Services LLC, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Brandt Montour - Barclays Bank PLC, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Bennett Rose - Citigroup Inc., ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Steven Pizzella - Deutsche Bank AG, ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ
Elizabeth Dove - Goldman Sachs Group, Inc., ๋ฆฌ์„œ์น˜ ๋ถ€๋ฌธ

๋ฐœํ‘œ

์šด์˜์ž

์•ˆ๋…•ํ•˜์‹ญ๋‹ˆ๊นŒ, Hyatt 4๋ถ„๊ธฐ ๋ฐ 2025๋…„ ์—ฐ๊ฐ„ ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค.
[Operator Instructions] As a reminder, this conference call is being recorded. I would now like to turn the call over to Adam Rohman, Senior Vice President, Investor Relations and Global FP&A. Thank you. Please go ahead. Adam Rohman
Senior Vice President of Investor Relations and FP&A

Thank you, and welcome to Hyatt's Fourth Quarter 2025 Earnings Conference Call. Joining me on today's call are Mark Hoplamazian, Hyatt's President and Chief Executive Officer; and Joan Bottarini, Hyatt's Chief Financial Officer. Before we start, I would like to remind everyone that our comments today will include forward-looking statements under federal securities laws.
[๊ตํ™˜์› ์•ˆ๋‚ด] ์ฐธ๊ณ ๋กœ ๋ณธ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์€ ๋…น์Œ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ Adam Rohman ํˆฌ์ž์ž๊ด€๊ณ„ ๋ฐ ๊ธ€๋กœ๋ฒŒ FP&A ๋‹ด๋‹น ์ˆ˜์„ ๋ถ€์‚ฌ์žฅ์—๊ฒŒ ์—ฐ๊ฒฐํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹œ์ฃ .

Adam Rohman
ํˆฌ์ž์ž๊ด€๊ณ„ ๋ฐ FP&A ๋‹ด๋‹น ์ˆ˜์„ ๋ถ€์‚ฌ์žฅ

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. Hyatt์˜ 2025๋…„ 4๋ถ„๊ธฐ ์‹ค์  ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ฝœ์—๋Š” Hyatt์˜ ์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ๊ฒฝ์˜์ž์ธ Mark Hoplamazian๊ณผ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž์ธ Joan Bottarini๊ฐ€ ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค. ์‹œ์ž‘ํ•˜๊ธฐ ์ „์—, ์˜ค๋Š˜ ์ €ํฌ์˜ ๋ฐœ์–ธ์—๋Š” ์—ฐ๋ฐฉ ์ฆ๊ถŒ๋ฒ•์ƒ ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ (forward-looking statements)์ด ํฌํ•จ๋  ๊ฒƒ์ž„์„ ๋ง์”€๋“œ๋ฆฝ๋‹ˆ๋‹ค.
These statements are subject to numerous risks and uncertainties as described in our annual report on Form 10-K, quarterly reports on Form 10-Q and other SEC filings. These risks could cause our actual results to be materially different from those expressed in or implied by our comments. Forward-looking statements in the earnings release that we issued today, along with the comments on this call, are made only as of today, and will not be updated as actual events unfold. In addition, you can find a reconciliation of non-GAAP financial measures referred to in today's remarks under the Financials section of our Investor Relations website and in this morning's earnings release.์ด๋Ÿฌํ•œ ์ง„์ˆ ๋“ค์€ Form 10-K ์—ฐ๋ก€๋ณด๊ณ ์„œ, Form 10-Q ๋ถ„๊ธฐ๋ณด๊ณ ์„œ ๋ฐ ๊ธฐํƒ€ SEC ์ œ์ถœ ์„œ๋ฅ˜์— ๊ธฐ์žฌ๋œ ๋ฐ”์™€ ๊ฐ™์ด ์ˆ˜๋งŽ์€ ์œ„ํ—˜๊ณผ ๋ถˆํ™•์‹ค์„ฑ์˜ ์˜ํ–ฅ์„ ๋ฐ›์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์œ„ํ—˜๋“ค๋กœ ์ธํ•ด ์‹ค์ œ ๊ฒฐ๊ณผ๊ฐ€ ๋‹น์‚ฌ์˜ ์–ธ๊ธ‰ ๋‚ด์šฉ์— ๋ช…์‹œ๋˜๊ฑฐ๋‚˜ ์•”์‹œ๋œ ๊ฒƒ๊ณผ ์‹ค์งˆ์ ์œผ๋กœ ๋‹ค๋ฅผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜ ๋ฐœํ‘œํ•œ ์‹ค์  ๋ฐœํ‘œ์ž๋ฃŒ์™€ ๋ณธ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—์„œ์˜ ๋ฏธ๋ž˜์˜ˆ์ธก์ง„์ˆ ์€ ์˜ค๋Š˜ ๊ธฐ์ค€์œผ๋กœ๋งŒ ์ž‘์„ฑ๋˜์—ˆ์œผ๋ฉฐ, ์‹ค์ œ ์‚ฌ๊ฑด์ด ์ „๊ฐœ๋จ์— ๋”ฐ๋ผ ์—…๋ฐ์ดํŠธ๋˜์ง€ ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ์˜ค๋Š˜ ์–ธ๊ธ‰๋œ ๋น„-GAAP ์žฌ๋ฌด์ง€ํ‘œ์— ๋Œ€ํ•œ ์กฐ์ •๋‚ด์—ญ์€ ๋‹น์‚ฌ ํˆฌ์ž์ž ๊ด€๊ณ„(IR) ์›น์‚ฌ์ดํŠธ์˜ ์žฌ๋ฌด์ •๋ณด ์„น์…˜๊ณผ ์˜ค๋Š˜ ์•„์นจ ๋ฐœํ‘œํ•œ ์‹ค์  ๋ฐœํ‘œ์ž๋ฃŒ์—์„œ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
An archive of this call will be available on our website for 90 days. Additionally, we posted an investor presentation on our Investor Relations website this morning containing supplemental information. Please note that unless otherwise stated, references to occupancy, average daily rate and RevPAR reflect comparable system-wide hotels on a constant currency basis and closed hotels in Jamaica, are excluded from comparable metrics in 2026. Percentage changes disclosed during the call are on a year-over-year basis, unless otherwise noted. With that, I will now turn the call over to Mark. Mark Hoplamazian
President, CEO & Director

Thank you, Adam.
์ด ํ†ตํ™”์˜ ์•„์นด์ด๋ธŒ๋Š” 90์ผ ๋™์•ˆ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์—์„œ ์ด์šฉ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์˜ค๋Š˜ ์•„์นจ ํˆฌ์ž์ž ๊ด€๊ณ„ ์›น์‚ฌ์ดํŠธ์— ๋ณด์ถฉ ์ •๋ณด๊ฐ€ ํฌํ•จ๋œ ํˆฌ์ž์ž ํ”„๋ ˆ์  ํ…Œ์ด์…˜์„ ๊ฒŒ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ณ„๋„๋กœ ๋ช…์‹œ๋˜์ง€ ์•Š๋Š” ํ•œ, ๊ฐ์‹ค ์ ์œ ์œจ, ํ‰๊ท  ๊ฐ์‹ค ์š”๊ธˆ(ADR), ๊ฐ์‹ค๋‹น ๋งค์ถœ(RevPAR)์— ๋Œ€ํ•œ ์–ธ๊ธ‰์€ ๋น„๊ต ๊ฐ€๋Šฅํ•œ ์‹œ์Šคํ…œ ์ „์ฒด ํ˜ธํ…”์„ ์ผ์ •ํ•œ ํ™˜์œจ ๊ธฐ์ค€์œผ๋กœ ๋ฐ˜์˜ํ•˜๋ฉฐ, ์ž๋ฉ”์ด์นด์˜ ํ์‡„ ํ˜ธํ…”์€ 2026๋…„ ๋น„๊ต ์ง€ํ‘œ์—์„œ ์ œ์™ธ๋ฉ๋‹ˆ๋‹ค. ํ†ตํ™” ์ค‘ ๊ณต๊ฐœ๋˜๋Š” ๋ฐฑ๋ถ„์œจ ๋ณ€ํ™”๋Š” ๋ณ„๋„๋กœ ์–ธ๊ธ‰๋˜์ง€ ์•Š๋Š” ํ•œ ์ „๋…„ ๋Œ€๋น„ ๊ธฐ์ค€์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ์ด์ œ ๋งˆํฌ์—๊ฒŒ ํ†ตํ™”๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค.

๋งˆํฌ ํ˜ธํ”Œ๋ผ๋งˆ์ง€์•ˆ
์‚ฌ์žฅ, CEO ๊ฒธ ์ด์‚ฌ

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, ์•„๋‹ด.
Good morning, everyone, and thank you for joining us today. I want to begin by expressing my sincere gratitude for and pride in the entire Hyatt family. Our teams around the world navigated a dynamic macroeconomic environment in 2025, guided by our purpose. We advanced our evolution to a more brand-focused organization, one that uses sharper brand positioning and deeper insights to go to market in a more meaningful and differentiated way. This approach allows us to serve our guests and customers on more stay occasions and become an even more attractive brand choice for owners.์•ˆ๋…•ํ•˜์‹ญ๋‹ˆ๊นŒ, ์—ฌ๋Ÿฌ๋ถ„. ์˜ค๋Š˜ ์ฐธ์„ํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋จผ์ € ์ „์ฒด ํ•˜์–ํŠธ ํŒจ๋ฐ€๋ฆฌ์— ๋Œ€ํ•œ ์ง„์‹ฌ ์–ด๋ฆฐ ๊ฐ์‚ฌ์™€ ์ž๋ถ€์‹ฌ์„ ํ‘œํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์šฐ๋ฆฌ ํŒ€๋“ค์€ ์šฐ๋ฆฌ์˜ ๋ชฉ์ (purpose)์„ ๋ฐ”ํƒ•์œผ๋กœ 2025๋…„์˜ ์—ญ๋™์ ์ธ ๊ฑฐ์‹œ๊ฒฝ์ œ ํ™˜๊ฒฝ์„ ํ—ค์ณ ๋‚˜๊ฐ”์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ณด๋‹ค ๋ธŒ๋žœ๋“œ ์ค‘์‹ฌ์ ์ธ ์กฐ์ง์œผ๋กœ์˜ ์ง„ํ™”๋ฅผ ์ง„์ „์‹œ์ผฐ์œผ๋ฉฐ, ๋”์šฑ ๋ช…ํ™•ํ•œ ๋ธŒ๋žœ๋“œ ํฌ์ง€์…”๋‹๊ณผ ์‹ฌ์ธต์ ์ธ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ™œ์šฉํ•˜์—ฌ ๋ณด๋‹ค ์˜๋ฏธ ์žˆ๊ณ  ์ฐจ๋ณ„ํ™”๋œ ๋ฐฉ์‹์œผ๋กœ ์‹œ์žฅ์— ์ง„์ถœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ ‘๊ทผ ๋ฐฉ์‹์„ ํ†ตํ•ด ์šฐ๋ฆฌ๋Š” ๋” ๋งŽ์€ ์ˆ™๋ฐ• ๊ธฐํšŒ(stay occasions)์—์„œ ๊ณ ๊ฐ๋“ค์—๊ฒŒ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๊ณ , ์˜ค๋„ˆ๋“ค์—๊ฒŒ ๋”์šฑ ๋งค๋ ฅ์ ์ธ ๋ธŒ๋žœ๋“œ ์„ ํƒ์ง€๊ฐ€ ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We closed 2025 with momentum and we believe we are better positioned than ever to create lasting value for our shareholders. Now turning to operating results. This morning, we reported fourth quarter system-wide RevPAR growth of 4% driven by the continued strength of our luxury brands. Leisure transient RevPAR increased approximately 6% to last year as our guests continue to prioritize leisure travel. This was especially true across our luxury brands, where we saw leisure transient RevPAR grow by 9%, with strong growth across the world.์šฐ๋ฆฌ๋Š” 2025๋…„์„ ํƒ„๋ ฅ์ ์œผ๋กœ ๋งˆ๋ฌด๋ฆฌํ–ˆ์œผ๋ฉฐ, ์ฃผ์ฃผ ์—ฌ๋Ÿฌ๋ถ„์„ ์œ„ํ•œ ์ง€์†์ ์ธ ๊ฐ€์น˜ ์ฐฝ์ถœ์„ ์œ„ํ•ด ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ์œ ๋ฆฌํ•œ ์œ„์น˜์— ์žˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ์ด์ œ ์˜์—… ์‹ค์ ์œผ๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์•„์นจ ์šฐ๋ฆฌ๋Š” 4๋ถ„๊ธฐ ์‹œ์Šคํ…œ ์ „์ฒด RevPAR(๊ฐ์‹ค๋‹น ๊ฐ€์šฉ ์ˆ˜์ต) ์„ฑ์žฅ๋ฅ  4%๋ฅผ ๋ณด๊ณ ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋Ÿญ์…”๋ฆฌ ๋ธŒ๋žœ๋“œ์˜ ์ง€์†์ ์ธ ๊ฐ•์„ธ์— ํž˜์ž…์€ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ ˆ์ € ๊ฐœ๋ณ„ ๊ณ ๊ฐ RevPAR์€ ์ „๋…„ ๋Œ€๋น„ ์•ฝ 6% ์ฆ๊ฐ€ํ–ˆ๋Š”๋ฐ, ์ด๋Š” ๊ณ ๊ฐ๋“ค์ด ๋ ˆ์ € ์—ฌํ–‰์„ ๊ณ„์†ํ•ด์„œ ์šฐ์„ ์‹œํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ํŠนํžˆ ๋Ÿญ์…”๋ฆฌ ๋ธŒ๋žœ๋“œ ์ „๋ฐ˜์—์„œ ๋‘๋“œ๋Ÿฌ์กŒ์œผ๋ฉฐ, ๋ ˆ์ € ๊ฐœ๋ณ„ ๊ณ ๊ฐ RevPAR์ด 9% ์„ฑ์žฅํ–ˆ๊ณ  ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ธ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
Business transient RevPAR declined 1% in the fourth quarter, driven by select service hotels in the United States, while full-service hotels delivered low single-digit growth led by hotels in international markets. Group RevPAR increased 3% compared to last year, in line with our expectations and supported by a more favorable calendar in the United States. We continue to see exceptional engagement from our World of Hyatt loyalty members a key driver of our commercial performance.4๋ถ„๊ธฐ ๋น„์ฆˆ๋‹ˆ์Šค ์ผ๋ฐ˜ ๊ฐ์‹ค ๊ฐ์‹ค๋‹น ๋งค์ถœ(RevPAR)์€ ๋ฏธ๊ตญ ์…€๋ ‰ํŠธ ์„œ๋น„์Šค ํ˜ธํ…”์˜ ์˜ํ–ฅ์œผ๋กœ 1% ๊ฐ์†Œํ–ˆ์œผ๋ฉฐ, ํ’€์„œ๋น„์Šค ํ˜ธํ…”์€ ํ•ด์™ธ ์‹œ์žฅ ํ˜ธํ…”์„ ์ค‘์‹ฌ์œผ๋กœ ๋‚ฎ์€ ํ•œ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹จ์ฒด ๊ฐ์‹ค๋‹น ๋งค์ถœ์€ ์ „๋…„ ๋Œ€๋น„ 3% ์ฆ๊ฐ€ํ–ˆ๋Š”๋ฐ, ์ด๋Š” ๋‹น์‚ฌ์˜ ์˜ˆ์ƒ์น˜์— ๋ถ€ํ•ฉํ•˜๋ฉฐ ๋ฏธ๊ตญ์˜ ๋ณด๋‹ค ์œ ๋ฆฌํ•œ ์ผ์ • ๋ฐฐ์น˜์— ํž˜์ž…์€ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ์›”๋“œ ์˜ค๋ธŒ ํ•˜์–ํŠธ ๋กœ์—ดํ‹ฐ ํšŒ์›๋“ค์˜ ํƒ์›”ํ•œ ์ฐธ์—ฌ๋ฅผ ์ง€์†์ ์œผ๋กœ ํ™•์ธํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ๋‹น์‚ฌ ์˜์—… ์‹ค์ ์˜ ํ•ต์‹ฌ ๋™๋ ฅ์ž…๋‹ˆ๋‹ค.
The World of Hyatt program is consistently recognized in the industry as best-in-class, and we are proud to have been recently recognized as NerdWallet's best hotel rewards program and as the Points Guy's best hotel elite status in the industry. World of Hyatt continues to grow in both scale and significance. We ended 2025 with over 63 million members, an increase of 19% compared to the end of 2024 and World of Hyatt members accounted for nearly half of total occupied hotel rooms across the world in 2025. And as we've sharpened our brand focus, we're seeing loyalty drive not just scale, but higher-value demand, particularly among our most frequent and loyal guests.์›”๋“œ ์˜ค๋ธŒ ํ•˜์–ํŠธ ํ”„๋กœ๊ทธ๋žจ์€ ์—…๊ณ„์—์„œ ์ง€์†์ ์œผ๋กœ ์ตœ๊ณ  ์ˆ˜์ค€์œผ๋กœ ์ธ์ •๋ฐ›๊ณ  ์žˆ์œผ๋ฉฐ, ์ตœ๊ทผ NerdWallet์˜ ์ตœ๊ณ  ํ˜ธํ…” ๋ฆฌ์›Œ๋“œ ํ”„๋กœ๊ทธ๋žจ๊ณผ Points Guy์˜ ์—…๊ณ„ ์ตœ๊ณ  ํ˜ธํ…” ์—˜๋ฆฌํŠธ ์Šคํ…Œ์ดํ„ฐ์Šค๋กœ ์„ ์ •๋œ ๊ฒƒ์„ ์ž๋ž‘์Šค๋Ÿฝ๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์›”๋“œ ์˜ค๋ธŒ ํ•˜์–ํŠธ๋Š” ๊ทœ๋ชจ์™€ ์ค‘์š”์„ฑ ๋ฉด์—์„œ ์ง€์†์ ์œผ๋กœ ์„ฑ์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ ๋ง ๊ธฐ์ค€ ํšŒ์› ์ˆ˜๋Š” 6,300๋งŒ ๋ช…์„ ๋„˜์–ด์„ฐ์œผ๋ฉฐ, ์ด๋Š” 2024๋…„ ๋ง ๋Œ€๋น„ 19% ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์›”๋“œ ์˜ค๋ธŒ ํ•˜์–ํŠธ ํšŒ์›๋“ค์€ 2025๋…„ ์ „ ์„ธ๊ณ„ ์ „์ฒด ํ˜ธํ…” ๊ฐ์‹ค ์ ์œ ์˜ ๊ฑฐ์˜ ์ ˆ๋ฐ˜์„ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ธŒ๋žœ๋“œ ์ง‘์ค‘๋„๋ฅผ ๊ฐ•ํ™”ํ•˜๋ฉด์„œ, ๋กœ์—ดํ‹ฐ ํ”„๋กœ๊ทธ๋žจ์ด ๋‹จ์ˆœํžˆ ๊ทœ๋ชจ๋งŒ์ด ์•„๋‹ˆ๋ผ ํŠนํžˆ ๊ฐ€์žฅ ์ž์ฃผ ๋ฐฉ๋ฌธํ•˜๊ณ  ์ถฉ์„ฑ๋„ ๋†’์€ ๊ณ ๊ฐ๋“ค ์‚ฌ์ด์—์„œ ๋” ๋†’์€ ๊ฐ€์น˜์˜ ์ˆ˜์š”๋ฅผ ์ฐฝ์ถœํ•˜๊ณ  ์žˆ์Œ์„ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In 2025, we saw a 13% increase in room nights from members who stayed with us for 50 or more nights over the course of the year. It's clear that the value proposition of our loyalty program resonates with current and prospective members, which we believe makes Hyatt very attractive to hotel owners and developers as they look to brands that are growing in value to them. Turning to development. We achieved industry-leading growth for the 9th consecutive year with net rooms growth of 7.3% in 2025. Excluding acquisitions, net rooms growth was 6.7%, a meaningful acceleration from 2024.2025๋…„์—๋Š” ์—ฐ๊ฐ„ 50๋ฐ• ์ด์ƒ ํˆฌ์ˆ™ํ•œ ํšŒ์›๋“ค์˜ ๊ฐ์‹ค ์ˆ™๋ฐ•์ผ์ˆ˜(room nights)๊ฐ€ 13% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ ๋กœ์—ดํ‹ฐ ํ”„๋กœ๊ทธ๋žจ์˜ ๊ฐ€์น˜ ์ œ์•ˆ์ด ํ˜„์žฌ ํšŒ์›๊ณผ ์ž ์žฌ ํšŒ์› ๋ชจ๋‘์—๊ฒŒ ํฐ ํ˜ธ์‘์„ ์–ป๊ณ  ์žˆ์Œ์ด ๋ถ„๋ช…ํ•˜๋ฉฐ, ์ด๋Š” ํ˜ธํ…” ์†Œ์œ ์ฃผ์™€ ๊ฐœ๋ฐœ์—…์ž๋“ค์ด ์ž์‹ ๋“ค์—๊ฒŒ ๊ฐ€์น˜๊ฐ€ ์ฆ๊ฐ€ํ•˜๋Š” ๋ธŒ๋žœ๋“œ๋ฅผ ์ฐพ์„ ๋•Œ ํ•˜์–ํŠธ๋ฅผ ๋งค์šฐ ๋งค๋ ฅ์ ์œผ๋กœ ๋งŒ๋“ ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ๊ฐœ๋ฐœ ๋ถ€๋ฌธ์œผ๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 2025๋…„ ์ˆœ๊ฐ์‹ค ์ฆ๊ฐ€์œจ(net rooms growth) 7.3%๋ฅผ ๋‹ฌ์„ฑํ•˜๋ฉฐ 9๋…„ ์—ฐ์† ์—…๊ณ„ ์ตœ๊ณ  ์ˆ˜์ค€์˜ ์„ฑ์žฅ์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค. ์ธ์ˆ˜๋ฅผ ์ œ์™ธํ•˜๋ฉด ์ˆœ๊ฐ์‹ค ์ฆ๊ฐ€์œจ์€ 6.7%๋กœ, 2024๋…„ ๋Œ€๋น„ ์˜๋ฏธ ์žˆ๋Š” ๊ฐ€์†ํ™”๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
During the fourth quarter, we surpassed 1,500 open hotels and resorts globally and welcomed several notable openings, including the Park Hyatt Cabo del Sol and Andaz One Bangkok. Our newest upper mid-scale brands are starting to make an impact marked by the second Hyatt Studios hotel opening, along with the debut of our first Hyatt Select hotels. Both brands provide the foundation for our upper mid-scale expansion in the United States. We also welcomed several Unscripted by Hyatt hotels during the quarter, and we're excited about the opportunity to grow this brand across the world.4๋ถ„๊ธฐ ๋™์•ˆ ๋‹น์‚ฌ๋Š” ์ „ ์„ธ๊ณ„์ ์œผ๋กœ 1,500๊ฐœ ์ด์ƒ์˜ ์šด์˜ ํ˜ธํ…” ๋ฐ ๋ฆฌ์กฐํŠธ๋ฅผ ๋ŒํŒŒํ–ˆ์œผ๋ฉฐ, Park Hyatt Cabo del Sol๊ณผ Andaz One Bangkok์„ ํฌํ•จํ•œ ์—ฌ๋Ÿฌ ์ฃผ๋ชฉํ•  ๋งŒํ•œ ๊ฐœ์žฅ์„ ๋งž์ดํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ ์ตœ์‹  ์–ดํผ ๋ฏธ๋“œ์Šค์ผ€์ผ(upper mid-scale) ๋ธŒ๋žœ๋“œ๋“ค์ด ์˜ํ–ฅ๋ ฅ์„ ๋ฐœํœ˜ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ๋‘ ๋ฒˆ์งธ Hyatt Studios ํ˜ธํ…” ๊ฐœ์žฅ๊ณผ ํ•จ๊ป˜ ์ฒซ ๋ฒˆ์งธ Hyatt Select ํ˜ธํ…”๋“ค์ด ๋ฐ๋ท”ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‘ ๋ธŒ๋žœ๋“œ ๋ชจ๋‘ ๋ฏธ๊ตญ ๋‚ด ์–ดํผ ๋ฏธ๋“œ์Šค์ผ€์ผ ํ™•์žฅ์„ ์œ„ํ•œ ๊ธฐ๋ฐ˜์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋ถ„๊ธฐ ์ค‘ ์—ฌ๋Ÿฌ Unscripted by Hyatt ํ˜ธํ…”๋“ค์„ ๋งž์ดํ–ˆ์œผ๋ฉฐ, ์ด ๋ธŒ๋žœ๋“œ๋ฅผ ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์„ฑ์žฅ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ์— ๋Œ€ํ•ด ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We ended 2025 with a record development pipeline of approximately 148,000 rooms, up more than 7% compared to the end of 2024. In the United States, we achieved the strongest year of signings in the past 5 years with 50% of those signings in markets where Hyatt does not currently have a brand presence. Our three new brands, Unscripted by Hyatt, Hyatt Studios and Hyatt Select accounted for nearly 2/3 of the signings in the United States, demonstrating the compelling value proposition for owners and developers and the clear opportunity for Hyatt to expand into new markets.2025๋…„ ๋ง ๊ธฐ์ค€ ๋‹น์‚ฌ์˜ ๊ฐœ๋ฐœ ํŒŒ์ดํ”„๋ผ์ธ์€ ์•ฝ 148,000๊ฐœ ๊ฐ์‹ค๋กœ ์‚ฌ์ƒ ์ตœ๋Œ€ ๊ทœ๋ชจ๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” 2024๋…„ ๋ง ๋Œ€๋น„ 7% ์ด์ƒ ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์—์„œ๋Š” ์ง€๋‚œ 5๋…„๊ฐ„ ๊ฐ€์žฅ ๊ฐ•๋ ฅํ•œ ๊ณ„์•ฝ ์ฒด๊ฒฐ ์‹ค์ ์„ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, ์ด ์ค‘ 50%๋Š” ํ˜„์žฌ ํ•˜์–ํŠธ ๋ธŒ๋žœ๋“œ๊ฐ€ ์ง„์ถœํ•˜์ง€ ์•Š์€ ์‹œ์žฅ์—์„œ์˜ ๊ณ„์•ฝ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์„ธ ๊ฐ€์ง€ ์‹ ๊ทœ ๋ธŒ๋žœ๋“œ์ธ ์–ธ์Šคํฌ๋ฆฝํ‹ฐ๋“œ ๋ฐ”์ด ํ•˜์–ํŠธ(Unscripted by Hyatt), ํ•˜์–ํŠธ ์ŠคํŠœ๋””์˜ค(Hyatt Studios), ํ•˜์–ํŠธ ์…€๋ ‰ํŠธ(Hyatt Select)๊ฐ€ ๋ฏธ๊ตญ ๋‚ด ๊ณ„์•ฝ ์ฒด๊ฒฐ์˜ ๊ฑฐ์˜ 2/3๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์˜ค๋„ˆ์™€ ๊ฐœ๋ฐœ์—…์ž๋“ค์—๊ฒŒ ๋งค๋ ฅ์ ์ธ ๊ฐ€์น˜ ์ œ์•ˆ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ํ•˜์–ํŠธ๊ฐ€ ์‹ ๊ทœ ์‹œ์žฅ์œผ๋กœ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š” ๋ช…ํ™•ํ•œ ๊ธฐํšŒ๊ฐ€ ์žˆ์Œ์„ ์ž…์ฆํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Outside the United States, we continue to see strong interest in our brands, and we expect Greater China and India to be significant drivers of future growth. In Greater China, we are seeing strong interest across our select service brands, with signings growing by more than 50% compared to 2024. In India, we are seeing great interest in our full-service offerings. Our strong pipeline and momentum in upscale and upper mid-scale brands reinforce our confidence in achieving durable and capital-efficient fee growth well into the future. Now shifting to an update on transactions.๋ฏธ๊ตญ ์™ธ ์ง€์—ญ์—์„œ๋Š” ๋‹น์‚ฌ ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ๊ฐ•๋ ฅํ•œ ๊ด€์‹ฌ์ด ์ง€์†๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋Œ€์ค‘ํ™”๊ถŒ(Greater China)๊ณผ ์ธ๋„๊ฐ€ ํ–ฅํ›„ ์„ฑ์žฅ์˜ ์ค‘์š”ํ•œ ๋™๋ ฅ์ด ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ๋Œ€์ค‘ํ™”๊ถŒ์—์„œ๋Š” ์…€๋ ‰ํŠธ ์„œ๋น„์Šค ๋ธŒ๋žœ๋“œ ์ „๋ฐ˜์— ๊ฑธ์ณ ๊ฐ•๋ ฅํ•œ ๊ด€์‹ฌ์„ ๋ณด์ด๊ณ  ์žˆ์œผ๋ฉฐ, ๊ณ„์•ฝ ๊ฑด์ˆ˜๊ฐ€ 2024๋…„ ๋Œ€๋น„ 50% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ธ๋„์—์„œ๋Š” ํ’€์„œ๋น„์Šค ์ƒํ’ˆ๊ตฐ์— ๋Œ€ํ•œ ๋†’์€ ๊ด€์‹ฌ์„ ํ™•์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—…์Šค์ผ€์ผ ๋ฐ ์–ดํผ ๋ฏธ๋“œ์Šค์ผ€์ผ ๋ธŒ๋žœ๋“œ์—์„œ์˜ ํƒ„ํƒ„ํ•œ ํŒŒ์ดํ”„๋ผ์ธ๊ณผ ๋ชจ๋ฉ˜ํ…€์€ ํ–ฅํ›„ ์ง€์† ๊ฐ€๋Šฅํ•˜๊ณ  ์ž๋ณธ ํšจ์œจ์ ์ธ ์ˆ˜์ˆ˜๋ฃŒ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ํ™•์‹ ์„ ๋”์šฑ ๊ฐ•ํ™”์‹œ์ผœ ์ค๋‹ˆ๋‹ค. ์ด์ œ ๊ฑฐ๋ž˜ ๊ด€๋ จ ์—…๋ฐ์ดํŠธ๋กœ ๋„˜์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค.
On December 30, we sold the remaining 14 hotels in the Playa portfolio to Tortuga Resorts for approximately $2 billion and entered into long-term management agreements for 13 of those properties. This transaction strengthens our position as the global leader in luxury all-inclusive offerings and is another example of delivering on our commitments and emerging with a value-accretive asset-light platform. During the quarter, we also completed the sale of three Alua properties in Spain, which we acquired in late 2024. As part of this transaction, we entered into long-term management agreements and the new owner plans to invest additional capital into those properties.12์›” 30์ผ, ์šฐ๋ฆฌ๋Š” Playa ํฌํŠธํด๋ฆฌ์˜ค์˜ ์ž”์—ฌ 14๊ฐœ ํ˜ธํ…”์„ ์•ฝ 20์–ต ๋‹ฌ๋Ÿฌ์— Tortuga Resorts์— ๋งค๊ฐํ–ˆ์œผ๋ฉฐ, ์ด ์ค‘ 13๊ฐœ ๋ถ€๋™์‚ฐ์— ๋Œ€ํ•ด ์žฅ๊ธฐ ์œ„ํƒ์šด์˜๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ๊ฑฐ๋ž˜๋Š” ๋Ÿญ์…”๋ฆฌ ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๋ถ€๋ฌธ์—์„œ ๊ธ€๋กœ๋ฒŒ ๋ฆฌ๋”๋กœ์„œ์˜ ์šฐ๋ฆฌ ์ž…์ง€๋ฅผ ๊ฐ•ํ™”ํ•˜๋ฉฐ, ์šฐ๋ฆฌ์˜ ์•ฝ์†์„ ์ดํ–‰ํ•˜๊ณ  ๊ฐ€์น˜ ์ฆ๋Œ€ํ˜• ์ž์‚ฐ๊ฒฝ๋Ÿ‰ ํ”Œ๋žซํผ์œผ๋กœ ์ „ํ™˜ํ•˜๋Š” ๋˜ ๋‹ค๋ฅธ ์‚ฌ๋ก€์ž…๋‹ˆ๋‹ค. ๋ถ„๊ธฐ ์ค‘์—๋Š” 2024๋…„ ๋ง ์ธ์ˆ˜ํ•œ ์ŠคํŽ˜์ธ ์†Œ์žฌ Alua ๋ถ€๋™์‚ฐ 3๊ณณ์˜ ๋งค๊ฐ๋„ ์™„๋ฃŒํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ๊ฑฐ๋ž˜์˜ ์ผํ™˜์œผ๋กœ ์žฅ๊ธฐ ์œ„ํƒ์šด์˜๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ–ˆ์œผ๋ฉฐ, ์‹ ๊ทœ ์†Œ์œ ์ฃผ๋Š” ํ•ด๋‹น ๋ถ€๋™์‚ฐ์— ์ถ”๊ฐ€ ์ž๋ณธ์„ ํˆฌ์žํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค.
We continue to make progress on the sale of additional owned properties and we currently have three hotels under purchase and sale agreements. We expect to close these transactions in the second quarter of 2026, subject to certain closing conditions, and we will provide further updates as these transactions progress. We are also evaluating opportunities to sell additional assets beyond those assets already under contract. Since announcing our first asset sell-down commitment in 2017, we have realized over $5.7 billion of real estate disposition proceeds at an average multiple of 15x.์ถ”๊ฐ€ ์†Œ์œ  ์ž์‚ฐ ๋งค๊ฐ์„ ์ง€์†์ ์œผ๋กœ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ํ˜„์žฌ 3๊ฐœ ํ˜ธํ…”์ด ๋งค๋งค๊ณ„์•ฝ ์ฒด๊ฒฐ ์ƒํƒœ์ž…๋‹ˆ๋‹ค. ํŠน์ • ๊ฑฐ๋ž˜ ์™„๋ฃŒ ์กฐ๊ฑด์„ ์ถฉ์กฑํ•  ๊ฒฝ์šฐ, 2026๋…„ 2๋ถ„๊ธฐ์— ์ด๋“ค ๊ฑฐ๋ž˜๊ฐ€ ์™„๋ฃŒ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, ๊ฑฐ๋ž˜ ์ง„ํ–‰์— ๋”ฐ๋ผ ์ถ”๊ฐ€ ์—…๋ฐ์ดํŠธ๋ฅผ ์ œ๊ณตํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด๋ฏธ ๊ณ„์•ฝ๋œ ์ž์‚ฐ ์™ธ์— ์ถ”๊ฐ€ ์ž์‚ฐ ๋งค๊ฐ ๊ธฐํšŒ๋„ ๊ฒ€ํ† ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2017๋…„ ์ฒซ ์ž์‚ฐ ๋งค๊ฐ ๊ณ„ํš์„ ๋ฐœํ‘œํ•œ ์ดํ›„, ํ‰๊ท  15๋ฐฐ์ˆ˜์˜ ๋ฉ€ํ‹ฐํ”Œ๋กœ 57์–ต ๋‹ฌ๋Ÿฌ ์ด์ƒ์˜ ๋ถ€๋™์‚ฐ ๋งค๊ฐ ๋Œ€๊ธˆ์„ ์‹คํ˜„ํ–ˆ์Šต๋‹ˆ๋‹ค.
And we've invested approximately $4.4 billion into asset-light platforms at a blended multiple of less than 10x. We've returned $4.8 billion to shareholders over this period of time, proving that we can return significant capital to shareholders while also investing in growth that creates long-term value. We are now fully transformed into an asset-light business, and we expect asset-light earnings of 90% in 2026. As I reflect on the year, I'm incredibly proud of what we've accomplished. We achieved strong operating results and organic growth, advanced our brand-focused organization, and completed the Playa transaction in a fully asset-light manner.๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์ž์‚ฐ๊ฒฝ๋Ÿ‰(asset-light) ํ”Œ๋žซํผ์— ์•ฝ 44์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๋ธ”๋ Œ๋””๋“œ ๋ฉ€ํ‹ฐํ”Œ 10๋ฐฐ ๋ฏธ๋งŒ์œผ๋กœ ํˆฌ์žํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ™์€ ๊ธฐ๊ฐ„ ๋™์•ˆ ์ฃผ์ฃผ๋“ค์—๊ฒŒ 48์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ํ™˜์›ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์žฅ๊ธฐ์  ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•˜๋Š” ์„ฑ์žฅ์— ํˆฌ์žํ•˜๋ฉด์„œ๋„ ์ฃผ์ฃผ๋“ค์—๊ฒŒ ์ƒ๋‹นํ•œ ์ž๋ณธ์„ ํ™˜์›ํ•  ์ˆ˜ ์žˆ์Œ์„ ์ž…์ฆํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด์ œ ์ž์‚ฐ๊ฒฝ๋Ÿ‰ ๋น„์ฆˆ๋‹ˆ์Šค๋กœ ์™„์ „ํžˆ ์ „ํ™˜๋˜์—ˆ์œผ๋ฉฐ, 2026๋…„์—๋Š” ์ž์‚ฐ๊ฒฝ๋Ÿ‰ ์ˆ˜์ต์ด 90%์— ์ด๋ฅผ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์˜ฌํ•ด๋ฅผ ๋Œ์•„๋ณด๋ฉด, ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฃฌ ์„ฑ๊ณผ์— ๋Œ€ํ•ด ๋งค์šฐ ์ž๋ž‘์Šค๋Ÿฝ๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ฐ•๋ ฅํ•œ ์˜์—… ์‹ค์ ๊ณผ ์œ ๊ธฐ์  ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ๊ณ , ๋ธŒ๋žœ๋“œ ์ค‘์‹ฌ ์กฐ์ง์„ ๋ฐœ์ „์‹œ์ผฐ์œผ๋ฉฐ, Playa ๊ฑฐ๋ž˜๋ฅผ ์™„์ „ํ•œ ์ž์‚ฐ๊ฒฝ๋Ÿ‰ ๋ฐฉ์‹์œผ๋กœ ์™„๋ฃŒํ–ˆ์Šต๋‹ˆ๋‹ค.
But what stands out most to me is how our purpose has remained our North Star. While Hyatt has evolved significantly over the past decade, expanding our portfolio, entering new markets and transforming our business model, what has never changed is the foundation that drives our decisions and defines our culture. Our purpose is embedded in the way our colleagues care for each other, our guests and our owners every day around the world. It's what enables us to meet people where they are, to lead with empathy and to deliver differentiated experiences. Our purpose shapes how we invest in our brands and loyalty program, where we choose to grow and how we allocate capital.ํ•˜์ง€๋งŒ ์ œ๊ฒŒ ๊ฐ€์žฅ ๋‘๋“œ๋Ÿฌ์ง€๋Š” ๊ฒƒ์€ ์šฐ๋ฆฌ์˜ ๋ชฉ์ (purpose)์ด ์–ด๋–ป๊ฒŒ ๋ณ€ํ•จ์—†์ด ์šฐ๋ฆฌ์˜ ๋ถ๊ทน์„ฑ(North Star)์œผ๋กœ ๋‚จ์•„์žˆ๋Š”๊ฐ€ ํ•˜๋Š” ์ ์ž…๋‹ˆ๋‹ค. ํ•˜์–ํŠธ๊ฐ€ ์ง€๋‚œ 10๋…„๊ฐ„ ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ํ™•์žฅํ•˜๊ณ , ์ƒˆ๋กœ์šด ์‹œ์žฅ์— ์ง„์ถœํ•˜๋ฉฐ, ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์„ ๋ณ€ํ™”์‹œํ‚ค๋Š” ๋“ฑ ํฌ๊ฒŒ ๋ฐœ์ „ํ•ด์™”์ง€๋งŒ, ๊ฒฐ์ฝ” ๋ณ€ํ•˜์ง€ ์•Š์€ ๊ฒƒ์€ ์šฐ๋ฆฌ์˜ ์˜์‚ฌ๊ฒฐ์ •์„ ์ด๋Œ๊ณ  ๊ธฐ์—…๋ฌธํ™”๋ฅผ ์ •์˜ํ•˜๋Š” ๊ทผ๊ฐ„์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ชฉ์ ์€ ์ „ ์„ธ๊ณ„์—์„œ ๋งค์ผ ์šฐ๋ฆฌ ์ง์›๋“ค์ด ์„œ๋กœ๋ฅผ, ๊ณ ๊ฐ์„, ๊ทธ๋ฆฌ๊ณ  ์†Œ์œ ์ฃผ๋“ค์„ ๋ฐฐ๋ คํ•˜๋Š” ๋ฐฉ์‹์— ๋‚ด์žฌ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ๊ฐ€ ์‚ฌ๋žŒ๋“ค์„ ์žˆ๋Š” ๊ทธ๋Œ€๋กœ ๋งŒ๋‚˜๊ณ , ๊ณต๊ฐ์œผ๋กœ ์ด๋Œ๋ฉฐ, ์ฐจ๋ณ„ํ™”๋œ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ์›๋™๋ ฅ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ชฉ์ ์€ ๋ธŒ๋žœ๋“œ์™€ ๋กœ์—ดํ‹ฐ ํ”„๋กœ๊ทธ๋žจ์— ํˆฌ์žํ•˜๋Š” ๋ฐฉ์‹, ์„ฑ์žฅ์„ ์„ ํƒํ•˜๋Š” ์˜์—ญ, ๊ทธ๋ฆฌ๊ณ  ์ž๋ณธ์„ ๋ฐฐ๋ถ„ํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ํ˜•์„ฑํ•ฉ๋‹ˆ๋‹ค.
We've been deliberate about investing in the parts of our portfolio where we see the strongest demand, the best owner economics and the greatest returns. That discipline has strengthened the durability of our fee-based earnings and increased our scale over time. As we look ahead, we believe this positions Hyatt as the most responsive, innovative and ultimately, as the best-performing hospitality company, one that can continue delivering consistent performance, capital-efficient growth and long-term value for our shareholders. I would like to close by thanking each of our colleagues around the world who bring our purpose to life and deliver value to our stakeholders every day.์ €ํฌ๋Š” ๊ฐ€์žฅ ๊ฐ•๋ ฅํ•œ ์ˆ˜์š”, ์ตœ๊ณ ์˜ ์†Œ์œ ์ฃผ ๊ฒฝ์ œ์„ฑ, ๊ทธ๋ฆฌ๊ณ  ๊ฐ€์žฅ ๋†’์€ ์ˆ˜์ต๋ฅ ์„ ๋ณด์ด๋Š” ํฌํŠธํด๋ฆฌ์˜ค ๋ถ€๋ฌธ์— ํˆฌ์žํ•˜๋Š” ๋ฐ ์žˆ์–ด ์‹ ์ค‘์„ ๊ธฐํ•ด์™”์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ทœ์œจ์€ ์ˆ˜์ˆ˜๋ฃŒ ๊ธฐ๋ฐ˜ ์ˆ˜์ต์˜ ์ง€์†๊ฐ€๋Šฅ์„ฑ์„ ๊ฐ•ํ™”ํ•˜๊ณ  ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ์šฐ๋ฆฌ์˜ ๊ทœ๋ชจ๋ฅผ ํ™•๋Œ€์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋ฅผ ๋‚ด๋‹ค๋ณผ ๋•Œ, ์ด๋Š” ํ•˜์–ํŠธ๋ฅผ ๊ฐ€์žฅ ๋Œ€์‘๋ ฅ ์žˆ๊ณ , ํ˜์‹ ์ ์ด๋ฉฐ, ๊ถ๊ทน์ ์œผ๋กœ๋Š” ์ตœ๊ณ ์˜ ์„ฑ๊ณผ๋ฅผ ๋‚ด๋Š” ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ ๊ธฐ์—…์œผ๋กœ ์ž๋ฆฌ๋งค๊น€ํ•˜๊ฒŒ ํ•˜์—ฌ, ์ง€์†์ ์ธ ์„ฑ๊ณผ, ์ž๋ณธ ํšจ์œจ์ ์ธ ์„ฑ์žฅ, ๊ทธ๋ฆฌ๊ณ  ์ฃผ์ฃผ๋“ค์„ ์œ„ํ•œ ์žฅ๊ธฐ์  ๊ฐ€์น˜๋ฅผ ๊ณ„์†ํ•ด์„œ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•  ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์ „ ์„ธ๊ณ„ ๋ชจ๋“  ๋™๋ฃŒ๋“ค๊ป˜ ๊ฐ์‚ฌ์˜ ๋ง์”€์„ ์ „ํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์€ ๋งค์ผ ์šฐ๋ฆฌ์˜ ๋ชฉ์ ์„ ์‹คํ˜„ํ•˜๊ณ  ์ดํ•ด๊ด€๊ณ„์ž๋“ค์—๊ฒŒ ๊ฐ€์น˜๋ฅผ ์ „๋‹ฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Joan will now provide more details on our operating results. Joan, over to you. Joan Bottarini
Executive VP & CFO

Thanks, Mark, and good morning, everyone. In the fourth quarter, RevPAR exceeded our expectations, increasing 4% compared to last year. As Mark noted and consistent with the trends we have seen throughout the year, high-end chain scales produced the highest growth. In the United States, RevPAR increased 0.5% compared to last year. Full-service RevPAR increased 2%, benefiting from a more favorable calendar while RevPAR declined for select service hotels reflecting softer business transient demand.
์ด์ œ Joan์ด ์šฐ๋ฆฌ์˜ ์˜์—… ์‹ค์ ์— ๋Œ€ํ•ด ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. Joan, ๋ถ€ํƒํ•ฉ๋‹ˆ๋‹ค.

Joan Bottarini
๋ถ€์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO)

Mark, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„ ์•ˆ๋…•ํ•˜์‹ญ๋‹ˆ๊นŒ. 4๋ถ„๊ธฐ์— RevPAR(๊ฐ์‹ค๋‹น ๊ฐ€์šฉ ๋งค์ถœ)์€ ์šฐ๋ฆฌ์˜ ์˜ˆ์ƒ์„ ์ƒํšŒํ•˜๋ฉฐ ์ „๋…„ ๋Œ€๋น„ 4% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. Mark๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, ๊ทธ๋ฆฌ๊ณ  ์—ฐ์ค‘ ๋‚ด๋‚ด ์šฐ๋ฆฌ๊ฐ€ ๋ชฉ๊ฒฉํ•œ ์ถ”์„ธ์™€ ์ผ๊ด€๋˜๊ฒŒ, ๊ณ ๊ธ‰ ์ฒด์ธ ํ˜ธํ…” ๋ถ€๋ฌธ์ด ๊ฐ€์žฅ ๋†’์€ ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์—์„œ RevPAR์€ ์ „๋…„ ๋Œ€๋น„ 0.5% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ’€์„œ๋น„์Šค ํ˜ธํ…”์˜ RevPAR์€ ๋ณด๋‹ค ์œ ๋ฆฌํ•œ ์˜์—…์ผ ๋ฐฐ์น˜ ํšจ๊ณผ๋กœ 2% ์ฆ๊ฐ€ํ•œ ๋ฐ˜๋ฉด, ์…€๋ ‰ํŠธ ์„œ๋น„์Šค ํ˜ธํ…”์˜ RevPAR์€ ๊ธฐ์—… ๊ฐœ๋ณ„ ์—ฌํ–‰๊ฐ ์ˆ˜์š” ๋‘”ํ™”๋ฅผ ๋ฐ˜์˜ํ•˜์—ฌ ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค.
Outside the United States, RevPAR performance remained strong, led by leisure transient travel. Asia Pacific, excluding Greater China, led all regions with RevPAR growth of more than 13%, fueled by international inbound travel. Greater China had the strongest quarter of RevPAR growth for the year with domestic travel up in the mid-single digits, a positive shift compared to trends we saw earlier in 2025. Europe continued to deliver great results supported by high-end leisure demand. Our all-inclusive resorts finished an exceptional year, growing net package RevPAR 8.3% compared to the fourth quarter of 2024 with excellent performance in both the Americas and Europe.๋ฏธ๊ตญ ์™ธ ์ง€์—ญ์—์„œ๋Š” ๋ ˆ์ € ๊ฐœ๋ณ„ ์—ฌํ–‰๊ฐ ์ˆ˜์š”์— ํž˜์ž…์–ด RevPAR ์‹ค์ ์ด ๊ฒฌ์กฐํ•œ ํ๋ฆ„์„ ์ด์–ด๊ฐ”์Šต๋‹ˆ๋‹ค. ๋Œ€์ค‘ํ™”๊ถŒ์„ ์ œ์™ธํ•œ ์•„์‹œ์•„ํƒœํ‰์–‘ ์ง€์—ญ์ด ๊ตญ์ œ ์ธ๋ฐ”์šด๋“œ ์—ฌํ–‰๊ฐ ์ฆ๊ฐ€์— ํž˜์ž…์–ด 13% ์ด์ƒ์˜ RevPAR ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์ „ ์ง€์—ญ์„ ์„ ๋„ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋Œ€์ค‘ํ™”๊ถŒ์€ ๊ตญ๋‚ด ์—ฌํ–‰์ด ์ค‘๋ฐ˜๋Œ€ ํ•œ์ž๋ฆฟ์ˆ˜ ์ฆ๊ฐ€ํ•˜๋ฉฐ ์˜ฌํ•ด ๊ฐ€์žฅ ๊ฐ•๋ ฅํ•œ ๋ถ„๊ธฐ๋ณ„ RevPAR ์„ฑ์žฅ๋ฅ ์„ ๋‹ฌ์„ฑํ–ˆ๋Š”๋ฐ, ์ด๋Š” 2025๋…„ ์ดˆ ์šฐ๋ฆฌ๊ฐ€ ๋ชฉ๊ฒฉํ–ˆ๋˜ ์ถ”์„ธ์™€ ๋น„๊ตํ•ด ๊ธ์ •์ ์ธ ์ „ํ™˜์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ์œ ๋Ÿฝ์€ ๊ณ ๊ธ‰ ๋ ˆ์ € ์ˆ˜์š”์— ํž˜์ž…์–ด ์ง€์†์ ์œผ๋กœ ์šฐ์ˆ˜ํ•œ ์‹ค์ ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๋ฆฌ์กฐํŠธ๋Š” 2024๋…„ 4๋ถ„๊ธฐ ๋Œ€๋น„ ์ˆœ ํŒจํ‚ค์ง€ RevPAR์ด 8.3% ์„ฑ์žฅํ•˜๋ฉฐ ์•„๋ฉ”๋ฆฌ์นด์™€ ์œ ๋Ÿฝ ๋ชจ๋‘์—์„œ ํƒ์›”ํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๋ฉฐ ๋›ฐ์–ด๋‚œ ํ•œ ํ•ด๋ฅผ ๋งˆ๋ฌด๋ฆฌํ–ˆ์Šต๋‹ˆ๋‹ค.
Our results reflect sustained trends seen throughout 2025, outperformance in luxury and full-service brands, strength in international markets and growing demand for premium all-inclusive experiences. Turning to our financial results. Gross fees in the fourth quarter increased approximately 5% compared to the same period last year to $307 million. Gross fees for the full year increased 9%, finishing at $1.198 billion. Our fee business has become the engine behind Hyatt's earnings model, and this is especially true when it comes to organic fee growth.์šฐ๋ฆฌ์˜ ์‹ค์ ์€ 2025๋…„ ๋‚ด๋‚ด ์ง€์†๋œ ์ถ”์„ธ๋ฅผ ๋ฐ˜์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋Ÿญ์…”๋ฆฌ ๋ฐ ํ’€์„œ๋น„์Šค ๋ธŒ๋žœ๋“œ์˜ ์šฐ์ˆ˜ํ•œ ์„ฑ๊ณผ, ํ•ด์™ธ ์‹œ์žฅ์—์„œ์˜ ๊ฐ•์„ธ, ๊ทธ๋ฆฌ๊ณ  ํ”„๋ฆฌ๋ฏธ์—„ ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์ˆ˜์š” ์ฆ๊ฐ€์ž…๋‹ˆ๋‹ค. ์žฌ๋ฌด ์‹ค์ ์„ ์‚ดํŽด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ์ด ์ˆ˜์ˆ˜๋ฃŒ(gross fees)๋Š” ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ ์•ฝ 5% ์ฆ๊ฐ€ํ•œ 3์–ต 700๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ ์ด ์ˆ˜์ˆ˜๋ฃŒ๋Š” 9% ์ฆ๊ฐ€ํ•˜์—ฌ 11์–ต 9,800๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ๋งˆ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ˆ˜์ˆ˜๋ฃŒ ์‚ฌ์—…์€ ํ•˜์–ํŠธ ์ˆ˜์ต ๋ชจ๋ธ์˜ ์—”์ง„์ด ๋˜์—ˆ์œผ๋ฉฐ, ํŠนํžˆ ์œ ๊ธฐ์  ์ˆ˜์ˆ˜๋ฃŒ ์„ฑ์žฅ(organic fee growth)์— ์žˆ์–ด์„œ ๋”์šฑ ๊ทธ๋Ÿฌํ•ฉ๋‹ˆ๋‹ค.
From 2017 through 2025, organic gross fees have grown by almost 8% on a compounded annual basis, demonstrating the strength of our underlying core fee business. In the fourth quarter, owned and leased segment adjusted EBITDA declined by approximately 2% adjusted for both asset sales and the Playa transaction, while distribution segment adjusted EBITDA declined versus the prior year due to Hurricane Melissa and lower booking volumes from 4-star below hotels. Fourth quarter adjusted EBITDA growth was solid.2017๋…„๋ถ€ํ„ฐ 2025๋…„๊นŒ์ง€ ์œ ๊ธฐ์  ์ด ์ˆ˜์ˆ˜๋ฃŒ๋Š” ์—ฐํ‰๊ท  ๋ณต๋ฆฌ ๊ธฐ์ค€์œผ๋กœ ๊ฑฐ์˜ 8% ์„ฑ์žฅํ•˜์—ฌ ๋‹น์‚ฌ ํ•ต์‹ฌ ์ˆ˜์ˆ˜๋ฃŒ ์‚ฌ์—…์˜ ๊ทผ๋ณธ์ ์ธ ๊ฐ•์ ์„ ์ž…์ฆํ–ˆ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ์—๋Š” ์ž์‚ฐ ๋งค๊ฐ๊ณผ Playa ๊ฑฐ๋ž˜๋ฅผ ๋ชจ๋‘ ์กฐ์ •ํ•œ ๊ธฐ์ค€์œผ๋กœ ์†Œ์œ  ๋ฐ ์ž„์ฐจ ๋ถ€๋ฌธ์˜ ์กฐ์ • EBITDA๊ฐ€ ์•ฝ 2% ๊ฐ์†Œํ–ˆ์œผ๋ฉฐ, ์œ ํ†ต ๋ถ€๋ฌธ์˜ ์กฐ์ • EBITDA๋Š” ํ—ˆ๋ฆฌ์ผ€์ธ ๋ฉœ๋ฆฌ์‚ฌ์™€ 4์„ฑ๊ธ‰ ์ดํ•˜ ํ˜ธํ…”์˜ ์˜ˆ์•ฝ๋Ÿ‰ ๊ฐ์†Œ๋กœ ์ธํ•ด ์ „๋…„ ๋Œ€๋น„ ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ์กฐ์ • EBITDA ์„ฑ์žฅ๋ฅ ์€ ๊ฒฌ์กฐํ–ˆ์Šต๋‹ˆ๋‹ค.
Despite headwinds from Hurricane Melissa and on a full year basis, we achieved another strong year of adjusted EBITDA growth, increasing over 7% after adjusting for assets sold in 2024 and Playa owned hotel earnings. As of December 31, we had total liquidity of approximately $2.3 billion, including $1.5 billion of capacity on our revolving credit facility. During the quarter, we repaid the notes due in 2026 and issued $400 million of notes due in 2035. We used proceeds from the Playa real estate sale transaction to fully repay the outstanding balance under our $1.7 billion delayed draw term loan in accordance with the terms of the agreement.ํ—ˆ๋ฆฌ์ผ€์ธ ๋ฉœ๋ฆฌ์‚ฌ๋กœ ์ธํ•œ ์—ญํ’์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์—ฐ๊ฐ„ ๊ธฐ์ค€์œผ๋กœ 2024๋…„ ๋งค๊ฐ ์ž์‚ฐ๊ณผ ํ”Œ๋ผ์•ผ ์†Œ์œ  ํ˜ธํ…” ์ˆ˜์ต์„ ์กฐ์ •ํ•œ ํ›„ 7% ์ด์ƒ ์ฆ๊ฐ€ํ•˜๋ฉฐ ๋˜ ๋‹ค๋ฅธ ๊ฒฌ์กฐํ•œ ์กฐ์ • EBITDA ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. 12์›” 31์ผ ๊ธฐ์ค€, ๋‹น์‚ฌ๋Š” ํšŒ์ „์‹ ์šฉํ•œ๋„(revolving credit facility)์˜ 15์–ต ๋‹ฌ๋Ÿฌ ์—ฌ๋ ฅ์„ ํฌํ•จํ•˜์—ฌ ์•ฝ 23์–ต ๋‹ฌ๋Ÿฌ์˜ ์ด ์œ ๋™์„ฑ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•ด๋‹น ๋ถ„๊ธฐ ๋™์•ˆ 2026๋…„ ๋งŒ๊ธฐ ์ฑ„๊ถŒ์„ ์ƒํ™˜ํ•˜๊ณ  2035๋…„ ๋งŒ๊ธฐ 4์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์ฑ„๊ถŒ์„ ๋ฐœํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ”Œ๋ผ์•ผ ๋ถ€๋™์‚ฐ ๋งค๊ฐ ๊ฑฐ๋ž˜ ๋Œ€๊ธˆ์„ ๊ณ„์•ฝ ์กฐ๊ฑด์— ๋”ฐ๋ผ 17์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์ง€์—ฐ์ธ์ถœ ๊ธฐ๊ฐ„๋Œ€์ถœ(delayed draw term loan)์˜ ๋ฏธ์ƒํ™˜ ์ž”์•ก์„ ์ „์•ก ์ƒํ™˜ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉํ–ˆ์Šต๋‹ˆ๋‹ค.
In the fourth quarter, we repurchased $114 million of Class A common stock and for the full year of 2025, returned approximately $350 million to shareholders through share repurchases and dividends. We ended the year with $678 million remaining under our share repurchase authorization. We remain committed to our investment-grade profile and our balance sheet is strong. Before I cover our full year outlook for 2026, I'd like to highlight that beginning in the first quarter of 2026, we are updating our definition of adjusted EBITDA and will no longer include Hyatt's pro rata share of owned and leased adjusted EBITDA from unconsolidated joint ventures.4๋ถ„๊ธฐ์— ์šฐ๋ฆฌ๋Š” 1์–ต 1,400๋งŒ ๋‹ฌ๋Ÿฌ์˜ ํด๋ž˜์Šค A ๋ณดํ†ต์ฃผ๋ฅผ ์ž์‚ฌ์ฃผ ๋งค์ž…ํ–ˆ์œผ๋ฉฐ, 2025๋…„ ์ „์ฒด ์—ฐ๋„ ๊ธฐ์ค€์œผ๋กœ ์ž์‚ฌ์ฃผ ๋งค์ž…๊ณผ ๋ฐฐ๋‹น์„ ํ†ตํ•ด ์ฃผ์ฃผ๋“ค์—๊ฒŒ ์•ฝ 3์–ต 5,000๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ํ™˜์›ํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๋ง ๊ธฐ์ค€์œผ๋กœ ์ž์‚ฌ์ฃผ ๋งค์ž… ์Šน์ธ ํ•œ๋„ ์ค‘ 6์–ต 7,800๋งŒ ๋‹ฌ๋Ÿฌ๊ฐ€ ๋‚จ์•„์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํˆฌ์ž๋“ฑ๊ธ‰ ํ”„๋กœํ•„์„ ์œ ์ง€ํ•˜๋Š” ๋ฐ ์ „๋…ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์šฐ๋ฆฌ์˜ ์žฌ๋ฌด์ƒํƒœํ‘œ๋Š” ๊ฒฌ๊ณ ํ•ฉ๋‹ˆ๋‹ค. 2026๋…„ ์ „์ฒด ์—ฐ๋„ ์ „๋ง์„ ๋ง์”€๋“œ๋ฆฌ๊ธฐ ์ „์—, 2026๋…„ 1๋ถ„๊ธฐ๋ถ€ํ„ฐ ์กฐ์ • EBITDA์˜ ์ •์˜๋ฅผ ์—…๋ฐ์ดํŠธํ•˜์—ฌ ๋น„์—ฐ๊ฒฐ ํ•ฉ์ž‘ํˆฌ์ž๋กœ๋ถ€ํ„ฐ ๋ฐœ์ƒํ•˜๋Š” ์†Œ์œ  ๋ฐ ์ž„์ฐจ ์กฐ์ • EBITDA์— ๋Œ€ํ•œ ํ•˜์–ํŠธ์˜ ์ง€๋ถ„ ๋น„์œจ๋งŒํผ์˜ ๊ธˆ์•ก์„ ๋” ์ด์ƒ ํฌํ•จํ•˜์ง€ ์•Š์„ ๊ฒƒ์ž„์„ ๊ฐ•์กฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
We believe this change not only aligns our definition with our peers, it reflects our strategy and evolution of our business. To help you with modeling our outlook for 2026, we've provided bridges from 2025 reported results to our 2026 outlook on Pages 18 and 19 in the investor presentation published this morning. As we have turned the calendar to 2026, we're encouraged by full year forward-looking trends. Group pace for full-service hotels in the United States is up in the mid-single digits for this year and is expected to benefit from large-scale events such as the World Cup.์ €ํฌ๋Š” ์ด๋Ÿฌํ•œ ๋ณ€๊ฒฝ์ด ๋™์ข…์—…๊ณ„์™€์˜ ์ •์˜๋ฅผ ์ผ์น˜์‹œํ‚ฌ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์šฐ๋ฆฌ์˜ ์ „๋žต๊ณผ ์‚ฌ์—… ์ง„ํ™”๋ฅผ ๋ฐ˜์˜ํ•œ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. 2026๋…„ ์ „๋ง ๋ชจ๋ธ๋ง์„ ๋•๊ธฐ ์œ„ํ•ด, ์˜ค๋Š˜ ์•„์นจ ๋ฐœํ‘œ๋œ ํˆฌ์ž์ž ํ”„๋ ˆ์  ํ…Œ์ด์…˜ 18ํŽ˜์ด์ง€์™€ 19ํŽ˜์ด์ง€์— 2025๋…„ ๋ณด๊ณ  ์‹ค์ ์—์„œ 2026๋…„ ์ „๋ง์œผ๋กœ์˜ ๋ธŒ๋ฆฌ์ง€๋ฅผ ์ œ๊ณตํ–ˆ์Šต๋‹ˆ๋‹ค. 2026๋…„์œผ๋กœ ์ ‘์–ด๋“ค๋ฉด์„œ, ์—ฐ๊ฐ„ ์ „๋ง ํŠธ๋ Œ๋“œ์— ๊ณ ๋ฌด๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ ๋‚ด ํ’€์„œ๋น„์Šค ํ˜ธํ…”์˜ ๊ทธ๋ฃน ํŽ˜์ด์Šค(Group pace)๋Š” ์˜ฌํ•ด ์ค‘๋ฐ˜ ํ•œ์ž๋ฆฟ์ˆ˜ ์ฆ๊ฐ€์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์œผ๋ฉฐ, ์›”๋“œ์ปต๊ณผ ๊ฐ™์€ ๋Œ€๊ทœ๋ชจ ์ด๋ฒคํŠธ๋กœ๋ถ€ํ„ฐ ์ˆ˜ํ˜œ๋ฅผ ๋ฐ›์„ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.
We continue to hear positive feedback from our group and corporate customers about their intent to travel this year, particularly for customer-facing travel. Pace for our all-inclusive resorts in the Americas is up over 9% in the first quarter, reflecting the continued strength of leisure travel. We expect full year system-wide RevPAR growth between 1% to 3%, and we anticipate trends in 2026 will be similar to 2025. This includes higher growth in international markets compared to the United States and luxury to be the strongest chain scale. In the United States, we expect full year RevPAR growth between 1% and 2%, led by our full-service hotels.๊ทธ๋ฃน ๋ฐ ๊ธฐ์—… ๊ณ ๊ฐ๋“ค๋กœ๋ถ€ํ„ฐ ์˜ฌํ•ด ์—ฌํ–‰ ์˜ํ–ฅ, ํŠนํžˆ ๊ณ ๊ฐ ๋Œ€๋ฉด ์ถœ์žฅ์— ๋Œ€ํ•œ ๊ธ์ •์ ์ธ ํ”ผ๋“œ๋ฐฑ์„ ์ง€์†์ ์œผ๋กœ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•„๋ฉ”๋ฆฌ์นด ์ง€์—ญ ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๋ฆฌ์กฐํŠธ์˜ ์˜ˆ์•ฝ ํŽ˜์ด์Šค๋Š” 1๋ถ„๊ธฐ์— 9% ์ด์ƒ ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋ ˆ์ € ์—ฌํ–‰์˜ ์ง€์†์ ์ธ ๊ฐ•์„ธ๋ฅผ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ ์‹œ์Šคํ…œ ์ „์ฒด RevPAR ์„ฑ์žฅ๋ฅ ์€ 1%์—์„œ 3% ์‚ฌ์ด๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, 2026๋…„ ์ถ”์„ธ๋„ 2025๋…„๊ณผ ์œ ์‚ฌํ•  ๊ฒƒ์œผ๋กœ ์ „๋งํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๋ฏธ๊ตญ ๋Œ€๋น„ ํ•ด์™ธ ์‹œ์žฅ์˜ ๋†’์€ ์„ฑ์žฅ๋ฅ ๊ณผ ๋Ÿญ์…”๋ฆฌ ๋ถ€๋ฌธ์ด ์ฒด์ธ ๊ทœ๋ชจ ์ค‘ ๊ฐ€์žฅ ๊ฐ•๋ ฅํ•œ ์„ฑ๊ณผ๋ฅผ ๋ณด์ผ ๊ฒƒ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์˜ ๊ฒฝ์šฐ, ํ’€์„œ๋น„์Šค ํ˜ธํ…”์„ ์ค‘์‹ฌ์œผ๋กœ ์—ฐ๊ฐ„ RevPAR ์„ฑ์žฅ๋ฅ ์ด 1%์—์„œ 2% ์‚ฌ์ด๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
We expect net rooms growth of 6% to 7% with continued momentum behind our new brands, driving another year of strong organic growth. Gross fees are expected to grow between 8% to 11% in the range of $1.295 billion to $1.335 billion. Our outlook reflects strong contribution from our core business and incremental fees from the Playa Hotels, along with the impact of temporarily closed hotels in Jamaica and moderate FX headwinds from properties in Mexico. Adjusted EBITDA is expected to grow at a very strong 13% to 18%, when adjusting for the removal of pro rata JV EBITDA and asset sales, in the range of $1.155 billion to $1.205 billion.์ˆœ๊ฐ์‹ค ์„ฑ์žฅ๋ฅ ์€ 6~7%๋ฅผ ์˜ˆ์ƒํ•˜๋ฉฐ, ์‹ ๊ทœ ๋ธŒ๋žœ๋“œ์˜ ์ง€์†์ ์ธ ๋ชจ๋ฉ˜ํ…€์ด ๋˜ ํ•œ ํ•ด์˜ ๊ฐ•๋ ฅํ•œ ์œ ๊ธฐ์  ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ์ˆ˜์ˆ˜๋ฃŒ๋Š” 8~11% ์„ฑ์žฅํ•˜์—ฌ 12์–ต 9,500๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 13์–ต 3,500๋งŒ ๋‹ฌ๋Ÿฌ ๋ฒ”์œ„๋ฅผ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ „๋ง์€ ํ•ต์‹ฌ ์‚ฌ์—…์˜ ๊ฐ•๋ ฅํ•œ ๊ธฐ์—ฌ๋„์™€ ํ”Œ๋ผ์•ผ ํ˜ธํ…”์Šค(Playa Hotels)๋กœ๋ถ€ํ„ฐ์˜ ์ถ”๊ฐ€ ์ˆ˜์ˆ˜๋ฃŒ๋ฅผ ๋ฐ˜์˜ํ•˜๋ฉฐ, ์ž๋ฉ”์ด์นด์˜ ์ผ์‹œ์  ํ์‡„ ํ˜ธํ…” ์˜ํ–ฅ๊ณผ ๋ฉ•์‹œ์ฝ” ์†Œ์žฌ ์ž์‚ฐ๋“ค์˜ ์™„๋งŒํ•œ ํ™˜์œจ ์—ญํ’๋„ ํฌํ•จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์กฐ์ • EBITDA๋Š” ๋น„๋ก€ ํ•ฉ์ž‘ํˆฌ์ž EBITDA ์ œ๊ฑฐ ๋ฐ ์ž์‚ฐ ๋งค๊ฐ์„ ์กฐ์ •ํ•  ๊ฒฝ์šฐ 13~18%์˜ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ ๋ณด์ด๋ฉฐ, 11์–ต 5,500๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 12์–ต 500๋งŒ ๋‹ฌ๋Ÿฌ ๋ฒ”์œ„๋ฅผ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.
This reflects strong fee growth and a net positive benefit from the extended co-branded credit card terms. Our outlook assumes continued pressure in the distribution segment which we expect will decline by approximately $10 million compared to 2025. Adjusted free cash flow is expected to increase 20% to 30%, in the range of $580 million to $630 million, and reflects a conversion of adjusted EBITDA to adjusted free cash flow of at least 50%. Finally, we expect to return between $325 million and $375 million of capital to shareholders through share repurchases and dividends.์ด๋Š” ๊ฐ•๋ ฅํ•œ ์ˆ˜์ˆ˜๋ฃŒ ์„ฑ์žฅ๊ณผ ์—ฐ์žฅ๋œ ์ œํœด ์‹ ์šฉ์นด๋“œ ์กฐ๊ฑด์œผ๋กœ ์ธํ•œ ์ˆœ๊ธ์ •์  ํšจ๊ณผ๋ฅผ ๋ฐ˜์˜ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ ์ „๋ง์€ ์œ ํ†ต ๋ถ€๋ฌธ์˜ ์ง€์†์ ์ธ ์••๋ฐ•์„ ๊ฐ€์ •ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด ๋ถ€๋ฌธ์€ 2025๋…„ ๋Œ€๋น„ ์•ฝ 1์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ๊ฐ์†Œํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ์กฐ์ • ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์€ 20%์—์„œ 30% ์ฆ๊ฐ€ํ•˜์—ฌ 5์–ต 8์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 6์–ต 3์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ๋ฒ”์œ„์— ์ด๋ฅผ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, ์ด๋Š” ์กฐ์ • EBITDA ๋Œ€๋น„ ์กฐ์ • ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„ ์ „ํ™˜์œจ์ด ์ตœ์†Œ 50%์ž„์„ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ์ž์‚ฌ์ฃผ ๋งค์ž…๊ณผ ๋ฐฐ๋‹น์„ ํ†ตํ•ด ์ฃผ์ฃผ๋“ค์—๊ฒŒ 3์–ต 2์ฒœ 5๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 3์–ต 7์ฒœ 5๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ ์‚ฌ์ด์˜ ์ž๋ณธ์„ ํ™˜์›ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.
For the first quarter of 2026, we expect global RevPAR growth around the midpoint of our full year range, with international markets growing at a higher rate than hotels in the United States. Gross fees could grow in the mid-single-digit range and adjusted EBITDA could grow in the low single-digit range compared to what we reported in 2025 after removing pro rata JV EBITDA. As a reminder, we are lapping a very strong first quarter of 2025 and expect approximately half of the impact from Hurricane Melissa to our fee business and distribution segment in the first quarter.2026๋…„ 1๋ถ„๊ธฐ์—๋Š” ๊ธ€๋กœ๋ฒŒ RevPAR ์„ฑ์žฅ๋ฅ ์ด ์—ฐ๊ฐ„ ์ „๋ง ๋ฒ”์œ„์˜ ์ค‘๊ฐ„ ์ˆ˜์ค€์„ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋ฉฐ, ํ•ด์™ธ ์‹œ์žฅ์ด ๋ฏธ๊ตญ ๋‚ด ํ˜ธํ…”๋ณด๋‹ค ๋†’์€ ์„ฑ์žฅ๋ฅ ์„ ๋ณด์ผ ๊ฒƒ์œผ๋กœ ์ „๋งํ•ฉ๋‹ˆ๋‹ค. ์ด ์ˆ˜์ˆ˜๋ฃŒ๋Š” ์ค‘๊ฐ„ ํ•œ ์ž๋ฆฟ์ˆ˜ ๋ฒ”์œ„์˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์กฐ์ • EBITDA๋Š” 2025๋…„ ์‹ค์ ์—์„œ ์ง€๋ถ„๋ฒ• ์ ์šฉ ํ•ฉ์ž‘ํˆฌ์ž EBITDA๋ฅผ ์ œ์™ธํ•œ ํ›„ ๋น„๊ต ์‹œ ๋‚ฎ์€ ํ•œ ์ž๋ฆฟ์ˆ˜ ๋ฒ”์œ„์˜ ์„ฑ์žฅ์„ ๋ณด์ผ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ์ฐธ๊ณ ๋กœ, ๋‹น์‚ฌ๋Š” ๋งค์šฐ ๊ฐ•๋ ฅํ–ˆ๋˜ 2025๋…„ 1๋ถ„๊ธฐ์™€ ๋น„๊ตํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ํ—ˆ๋ฆฌ์ผ€์ธ ๋ฉœ๋ฆฌ์‚ฌ๋กœ ์ธํ•œ ์˜ํ–ฅ์˜ ์•ฝ ์ ˆ๋ฐ˜์ด 1๋ถ„๊ธฐ ์ˆ˜์ˆ˜๋ฃŒ ์‚ฌ์—… ๋ฐ ์œ ํ†ต ๋ถ€๋ฌธ์— ๋‚˜ํƒ€๋‚  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
To close, our 2025 results reflect the strength of our asset-light business model, the power of our brands and the disciplined execution of our strategy. As we look ahead, we expect our competitive advantage will continue to expand, fueled by the attractiveness of our network and the opportunities to grow across geographies and chain scales. We enter 2026 with confidence, supported by the best team in the business and a clear focus on driving meaningful value for our owners, guests and shareholders. This concludes our prepared remarks, and we're now happy to take your questions.๋งˆ์ง€๋ง‰์œผ๋กœ, 2025๋…„ ์‹ค์ ์€ ์ž์‚ฐ๊ฒฝ๋Ÿ‰(asset-light) ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์˜ ๊ฐ•์ , ๋ธŒ๋žœ๋“œ ํŒŒ์›Œ, ๊ทธ๋ฆฌ๊ณ  ์ „๋žต์˜ ์ฒด๊ณ„์ ์ธ ์‹คํ–‰์„ ๋ฐ˜์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋ฅผ ์ „๋งํ•  ๋•Œ, ์šฐ๋ฆฌ์˜ ๊ฒฝ์Ÿ ์šฐ์œ„๋Š” ๋„คํŠธ์›Œํฌ์˜ ๋งค๋ ฅ๋„์™€ ์ง€์—ญ ๋ฐ ์ฒด์ธ ๊ทœ๋ชจ ์ „๋ฐ˜์— ๊ฑธ์นœ ์„ฑ์žฅ ๊ธฐํšŒ์— ํž˜์ž…์–ด ์ง€์†์ ์œผ๋กœ ํ™•๋Œ€๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์—…๊ณ„ ์ตœ๊ณ ์˜ ํŒ€๊ณผ ์˜ค๋„ˆ, ๊ณ ๊ฐ, ์ฃผ์ฃผ๋“ค์„ ์œ„ํ•œ ์˜๋ฏธ ์žˆ๋Š” ๊ฐ€์น˜ ์ฐฝ์ถœ์— ๋Œ€ํ•œ ๋ช…ํ™•ํ•œ ์ง‘์ค‘์„ ๋ฐ”ํƒ•์œผ๋กœ ์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  2026๋…„์„ ๋งž์ดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์œผ๋กœ ์ค€๋น„๋œ ๋ฐœ์–ธ์„ ๋งˆ์น˜๋ฉฐ, ์ด์ œ ์งˆ๋ฌธ์„ ๋ฐ›๊ฒ ์Šต๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

# Hyatt Hotels (H) Q4 2025 ์‹ค์  ๋ฐœํ‘œ ์š”์•ฝ

## ํ•ต์‹ฌ ๋‚ด์šฉ

โ€ข **4Q25 ์‹ค์  ๋ฐ 2026๋…„ ๊ฐ€์ด๋˜์Šค**: ์‹œ์Šคํ…œ ์ „์ฒด RevPAR 4% ์„ฑ์žฅ์œผ๋กœ ์˜ˆ์ƒ์น˜ ์ƒํšŒ. 2026๋…„ ๊ฐ€์ด๋˜์Šค๋Š” RevPAR 1~3% ์„ฑ์žฅ, ์ด ์ˆ˜์ˆ˜๋ฃŒ 8~11% ์ฆ๊ฐ€($12.95์–ต~$13.35์–ต), ์กฐ์ • EBITDA 13~18% ์„ฑ์žฅ($11.55์–ต~$12.05์–ต), ์กฐ์ • ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„ 20~30% ์ฆ๊ฐ€($5.8์–ต~$6.3์–ต) ์ „๋ง. ์ž์‚ฌ์ฃผ ๋งค์ž… ๋ฐ ๋ฐฐ๋‹น์œผ๋กœ $3.25์–ต~$3.75์–ต ์ฃผ์ฃผํ™˜์› ๊ณ„ํš.

โ€ข **์ž์‚ฐ๊ฒฝ๋Ÿ‰ํ™” ์ „๋žต ์™„๋ฃŒ**: Playa ํฌํŠธํด๋ฆฌ์˜ค ์ž”์—ฌ 14๊ฐœ ํ˜ธํ…”์„ ์•ฝ $20์–ต์— ๋งค๊ฐํ•˜๊ณ  ์žฅ๊ธฐ ์šด์˜๊ณ„์•ฝ ์ฒด๊ฒฐ. 2017๋…„ ์ดํ›„ ์ด $57์–ต์˜ ๋ถ€๋™์‚ฐ ๋งค๊ฐ(ํ‰๊ท  15๋ฐฐ ๋ฐฐ์ˆ˜)๊ณผ $44์–ต์˜ ์ž์‚ฐ๊ฒฝ๋Ÿ‰ ํ”Œ๋žซํผ ํˆฌ์ž(10๋ฐฐ ๋ฏธ๋งŒ ๋ฐฐ์ˆ˜) ์™„๋ฃŒ. 2026๋…„ ์ž์‚ฐ๊ฒฝ๋Ÿ‰ ์ˆ˜์ต ๋น„์ค‘ 90% ๋‹ฌ์„ฑ ์˜ˆ์ƒ์œผ๋กœ ์ˆ˜์ˆ˜๋ฃŒ ๊ธฐ๋ฐ˜ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ๋กœ์˜ ์ „ํ™˜ ์™„์„ฑ.

โ€ข **๊ฐ•๋ ฅํ•œ ์œ ๊ธฐ์  ์„ฑ์žฅ ๋ชจ๋ฉ˜ํ…€**: ์—…๊ณ„ ์ตœ๊ณ  ์ˆ˜์ค€์ธ 9๋…„ ์—ฐ์† ์ˆœ๊ฐ์‹ค ์„ฑ์žฅ๋ฅ  7.3% ๋‹ฌ์„ฑ(์ธ์ˆ˜ ์ œ์™ธ ์‹œ 6.7%). ๊ฐœ๋ฐœ ํŒŒ์ดํ”„๋ผ์ธ 148,000์‹ค๋กœ 7% ์ฆ๊ฐ€. ์‹ ๊ทœ ๋ธŒ๋žœ


โ“ Q&A

Original Translation
Operator: [Operator Instructions] Our first question comes from Dan Politzer from JPMorgan.**Operator:** [์งˆ๋ฌธ ์ ‘์ˆ˜ ์•ˆ๋‚ด] ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ JP๋ชจ๊ฑด์˜ Dan Politzer๋‹˜๊ป˜์„œ ์ฃผ์…จ์Šต๋‹ˆ๋‹ค.
Daniel Politzer: JPMorgan Chase & Co, Research Division Mark, I wanted to touch on the net unit growth at the 6% to 7% that you gave. I think it was last quarter, you talked about maybe being more glass half full here. I wanted to check if that's still the case. And then maybe you can talk about the drivers for this outlook, it's conversions, mid-scale. And then along with that, your appetite for larger partnership deals within this guidance.**Daniel Politzer:** ์ˆœ ๊ฐ์‹ค ์ฆ๊ฐ€์œจ 6~7%์— ๋Œ€ํ•ด ์—ฌ์ญค๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ ๋ถ„๊ธฐ์— ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด ์ข€ ๋” ๊ธ์ •์ ์œผ๋กœ ๋ณด์‹ ๋‹ค๊ณ  ๋ง์”€ํ•˜์…จ๋˜ ๊ฒƒ ๊ฐ™์€๋ฐ์š”. ์—ฌ์ „ํžˆ ๊ทธ๋ ‡๊ฒŒ ์ƒ๊ฐํ•˜์‹œ๋Š”์ง€ ํ™•์ธํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋ฒˆ ์ „๋ง์น˜์˜ ์ฃผ์š” ๋™์ธ์ด ๋ฌด์—‡์ธ์ง€, ์ „ํ™˜(conversions)์ธ์ง€ ์ค‘๊ธ‰ ํ˜ธํ…”(mid-scale)์ธ์ง€ ๋ง์”€ํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ? ๋˜ํ•œ ์ด ๊ฐ€์ด๋˜์Šค ๋ฒ”์œ„ ๋‚ด์—์„œ ๋Œ€๊ทœ๋ชจ ํŒŒํŠธ๋„ˆ์‹ญ ๋”œ์— ๋Œ€ํ•œ ์˜ํ–ฅ์€ ์–ด๋А ์ •๋„์ธ์ง€๋„ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.
Mark Hoplamazian: President, CEO & Director Yes, glass is still half full. I feel really good about the momentum that we've seen. We had a really significant signing quarter in the fourth quarter. We have tremendous momentum in the newly launched brands. So in Hyatt Select's case, for example, we went from having 9 hotels to 32 in the pipeline. And of those, we've got some new construction, by the way, in the Hyatt Select brand. Some are prototypical new construction, but most of them are conversions. So we have 3 under construction, but we have 27 under design and many of those will be conversions. Studios went from 5 under construction to 10, but we also have 31 under design. And so they will advance and get shovels in the ground soon. And Unscripted went from nothing to having 8 open and 8 in the pipeline. Right now, 3 under design, 3 under construction. So of the 8, 6 are advancing quickly. And then UrCove we have 72 hotels opened by the end of the year and 93 in the pipeline. So the entirety of the upper mid-scale side of the equation has tremendous positive momentum. And I'm particularly encouraged to see the advancement of so many projects through design into construction for Studios. So that's one piece of the equation. The other piece of the equation is that our mix, as you know, is about 70% luxury and upper up-scale, they have -- existing open hotels. It's also true that, that is the mix of our pipeline, 70% is luxury and upper up-scale. And 70% of the total pipeline is outside the U.S., where we're seeing less sensitivity to new builds. So we're opening new projects in China, throughout Southeast Asia, in Europe and even in the Americas. So we opened the Park Hyatt Los Cabos just this past quarter. And we will -- we have other openings in Mexico that are not the all-inclusive resort side of the business, but EP hotels coming this year. So I feel like there's great momentum and that the positioning that we've got, yes, financing is still difficult in the U.S. Yes, construction costs have gone up. But frankly, that's already been taken into account in large measure. You might have seen some recent articles about housing starts actually lagging and housing construction actually lagging. And I think that might change. But right now, it takes a little bit of pressure off of construction materials costs, factor costs themselves. And we're working really hard to uncover other sources of financing to help our developers, who are under design, get under construction. So we've got so many levers that are all working right now in a positive manner that I feel really good about the overall growth profile organically looking forward. In terms of portfolio deals, which was your last question, yes, we continue to look at portfolio deals. We are very focused on making sure that they are real, meaning we really are not happy to just affiliate. We want to have a deeper relationship and make sure that we are under contract in a way that is providing the owners the best value proposition, which is really to be plugged into our systems and under a franchise arrangement or under management arrangement. So we've got several discussions underway right now on portfolio transactions. Some are quite large, and they would be full-blown management or franchise agreements. Others are smaller. We are still working hard to fill in Europe on the full-service side as I keep -- it feels like -- I refrain every quarter that I say it remains a focus of ours. But it's true. So sorry for the long answer, but I feel really good about where we stand.**Mark Hoplamazian:** ๋„ค, ์ž”์€ ์—ฌ์ „ํžˆ ๋ฐ˜์ด๋‚˜ ์ฐจ ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๋ณด์—ฌ์˜จ ๋ชจ๋ฉ˜ํ…€์— ๋Œ€ํ•ด ์ •๋ง ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ์— ์ •๋ง ์˜๋ฏธ ์žˆ๋Š” ๊ณ„์•ฝ ์ฒด๊ฒฐ ์‹ค์ ์„ ๊ฑฐ๋’€์Šต๋‹ˆ๋‹ค. ์ƒˆ๋กญ๊ฒŒ ์ถœ์‹œํ•œ ๋ธŒ๋žœ๋“œ๋“ค์—์„œ ์—„์ฒญ๋‚œ ๋ชจ๋ฉ˜ํ…€์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด ํ•˜์–ํŠธ ์…€๋ ‰ํŠธ์˜ ๊ฒฝ์šฐ, ํ˜ธํ…” ์ˆ˜๊ฐ€ 9๊ฐœ์—์„œ ํŒŒ์ดํ”„๋ผ์ธ ๊ธฐ์ค€ 32๊ฐœ๋กœ ๋Š˜์–ด๋‚ฌ์Šต๋‹ˆ๋‹ค. ๊ทธ ์ค‘์—๋Š” ํ•˜์–ํŠธ ์…€๋ ‰ํŠธ ๋ธŒ๋žœ๋“œ์˜ ์‹ ๊ทœ ๊ฑด์„ค ํ”„๋กœ์ ํŠธ๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์ผ๋ถ€๋Š” ์ „ํ˜•์ ์ธ ์‹ ๊ทœ ๊ฑด์„ค์ด์ง€๋งŒ, ๋Œ€๋ถ€๋ถ„์€ ์ „ํ™˜(conversion) ํ”„๋กœ์ ํŠธ์ž…๋‹ˆ๋‹ค. ํ˜„์žฌ 3๊ฐœ๊ฐ€ ๊ฑด์„ค ์ค‘์ด๊ณ , 27๊ฐœ๊ฐ€ ์„ค๊ณ„ ๋‹จ๊ณ„์— ์žˆ์œผ๋ฉฐ ์ด ์ค‘ ์ƒ๋‹น์ˆ˜๊ฐ€ ์ „ํ™˜ ํ”„๋กœ์ ํŠธ๊ฐ€ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ŠคํŠœ๋””์˜ค๋Š” ๊ฑด์„ค ์ค‘์ธ ํ˜ธํ…”์ด 5๊ฐœ์—์„œ 10๊ฐœ๋กœ ๋Š˜์—ˆ๊ณ , ์„ค๊ณ„ ์ค‘์ธ ํ˜ธํ…”๋„ 31๊ฐœ๋‚˜ ๋ฉ๋‹ˆ๋‹ค. ์ด๋“ค์€ ๊ณง ์ง„ํ–‰๋˜์–ด ์ฐฉ๊ณต์— ๋“ค์–ด๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์–ธ์Šคํฌ๋ฆฝํ‹ฐ๋“œ๋Š” ์ œ๋กœ์—์„œ ์‹œ์ž‘ํ•ด์„œ ํ˜„์žฌ 8๊ฐœ๊ฐ€ ์˜คํ”ˆํ–ˆ๊ณ  8๊ฐœ๊ฐ€ ํŒŒ์ดํ”„๋ผ์ธ์— ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ 3๊ฐœ๋Š” ์„ค๊ณ„ ์ค‘์ด๊ณ  3๊ฐœ๋Š” ๊ฑด์„ค ์ค‘์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ 8๊ฐœ ์ค‘ 6๊ฐœ๊ฐ€ ๋น ๋ฅด๊ฒŒ ์ง„ํ–‰๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์–ด์ฝ”๋ธŒ๋Š” ์—ฐ๋ง๊นŒ์ง€ 72๊ฐœ ํ˜ธํ…”์ด ์˜คํ”ˆํ–ˆ๊ณ  ํŒŒ์ดํ”„๋ผ์ธ์— 93๊ฐœ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์–ดํผ ๋ฏธ๋“œ์Šค์ผ€์ผ ๋ถ€๋ฌธ ์ „์ฒด๊ฐ€ ์—„์ฒญ๋‚œ ๊ธ์ •์  ๋ชจ๋ฉ˜ํ…€์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ ์ŠคํŠœ๋””์˜ค์˜ ๊ฒฝ์šฐ ๋งŽ์€ ํ”„๋กœ์ ํŠธ๋“ค์ด ์„ค๊ณ„ ๋‹จ๊ณ„๋ฅผ ๊ฑฐ์ณ ๊ฑด์„ค ๋‹จ๊ณ„๋กœ ์ง„์ž…ํ•˜๊ณ  ์žˆ์–ด์„œ ๋งค์šฐ ๊ณ ๋ฌด์ ์ž…๋‹ˆ๋‹ค. ์ด๊ฒŒ ํ•œ ๊ฐ€์ง€ ์ธก๋ฉด์ž…๋‹ˆ๋‹ค.

๋‹ค๋ฅธ ์ธก๋ฉด์€ ์šฐ๋ฆฌ ํฌํŠธํด๋ฆฌ์˜ค ๊ตฌ์„ฑ์ด ์•ฝ 70%๊ฐ€ ๋Ÿญ์…”๋ฆฌ์™€ ์–ดํผ ์—…์Šค์ผ€์ผ์ด๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๊ธฐ์กด ์˜คํ”ˆ ํ˜ธํ…”๋“ค์ด ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ํŒŒ์ดํ”„๋ผ์ธ ๊ตฌ์„ฑ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ 70%๊ฐ€ ๋Ÿญ์…”๋ฆฌ์™€ ์–ดํผ ์—…์Šค์ผ€์ผ์ž…๋‹ˆ๋‹ค. ์ „์ฒด ํŒŒ์ดํ”„๋ผ์ธ์˜ 70%๊ฐ€ ๋ฏธ๊ตญ ์™ธ ์ง€์—ญ์— ์žˆ๋Š”๋ฐ, ์ด ์ง€์—ญ๋“ค์—์„œ๋Š” ์‹ ๊ทœ ๊ฐœ๋ฐœ์— ๋Œ€ํ•œ ๋ฏผ๊ฐ๋„๊ฐ€ ์ƒ๋Œ€์ ์œผ๋กœ ๋‚ฎ์Šต๋‹ˆ๋‹ค. ์ค‘๊ตญ, ๋™๋‚จ์•„์‹œ์•„ ์ „์—ญ, ์œ ๋Ÿฝ, ๊ทธ๋ฆฌ๊ณ  ์•„๋ฉ”๋ฆฌ์นด ๋Œ€๋ฅ™์—์„œ๋„ ์ƒˆ๋กœ์šด ํ”„๋กœ์ ํŠธ๋“ค์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ ๋ถ„๊ธฐ์— ํŒŒํฌ ํ•˜์–ํŠธ ๋กœ์Šค ์นด๋ณด์Šค๋ฅผ ์˜คํ”ˆํ–ˆ๊ณ ์š”. ์˜ฌํ•ด ๋ฉ•์‹œ์ฝ”์—์„œ ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๋ฆฌ์กฐํŠธ๊ฐ€ ์•„๋‹Œ EP ํ˜ธํ…”๋“ค์„ ์ถ”๊ฐ€๋กœ ๊ฐœ์žฅํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.

ํ˜„์žฌ ์šฐ๋ฆฌ์˜ ํฌ์ง€์…”๋‹์„ ๊ณ ๋ คํ•˜๋ฉด ์ƒ๋‹นํžˆ ์ข‹์€ ๋ชจ๋ฉ˜ํ…€์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ๋ฏธ๊ตญ์—์„œ ์ž๊ธˆ ์กฐ๋‹ฌ์ด ์—ฌ์ „ํžˆ ์–ด๋ ต๊ณ , ๊ฑด์„ค ๋น„์šฉ๋„ ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์†”์งํžˆ ๋ง์”€๋“œ๋ฆฌ๋ฉด ์ด๋Ÿฐ ๋ถ€๋ถ„๋“ค์€ ์ด๋ฏธ ์ƒ๋‹น ๋ถ€๋ถ„ ๋ฐ˜์˜๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ตœ๊ทผ ์ฃผํƒ ์ฐฉ๊ณต๊ณผ ์ฃผํƒ ๊ฑด์„ค์ด ์‹ค์ œ๋กœ ๋‘”ํ™”๋˜๊ณ  ์žˆ๋‹ค๋Š” ๊ธฐ์‚ฌ๋“ค์„ ๋ณด์…จ์„ ๊ฒ๋‹ˆ๋‹ค. ์ €๋Š” ์ด๋Ÿฐ ์ƒํ™ฉ์ด ๋ณ€ํ™”ํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ง€๊ธˆ์€ ๊ฑด์„ค ์ž์žฌ ๋น„์šฉ๊ณผ ์š”์†Œ ๋น„์šฉ ์ž์ฒด์— ๋Œ€ํ•œ ๋ถ€๋‹ด์ด ์กฐ๊ธˆ ์ค„์–ด๋“  ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์„ค๊ณ„ ๋‹จ๊ณ„์— ์žˆ๋Š” ๊ฐœ๋ฐœ์—…์ฒด๋“ค์ด ์ฐฉ๊ณต์— ๋“ค์–ด๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ๋‹ค๋ฅธ ์ž๊ธˆ ์กฐ๋‹ฌ์›์„ ์ฐพ๊ธฐ ์œ„ํ•ด ์ •๋ง ์—ด์‹ฌํžˆ ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๋ชจ๋“  ๋ ˆ๋ฒ„๋“ค์ด ๊ธ์ •์ ์ธ ๋ฐฉํ–ฅ์œผ๋กœ ์ž‘๋™ํ•˜๊ณ  ์žˆ์–ด์„œ, ์•ž์œผ๋กœ์˜ ์œ ๊ธฐ์  ์„ฑ์žฅ ์ „๋ง์— ๋Œ€ํ•ด ์ •๋ง ๊ธ์ •์ ์œผ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋งˆ์ง€๋ง‰ ์งˆ๋ฌธ์ด์…จ๋˜ ํฌํŠธํด๋ฆฌ์˜ค ๋”œ์— ๊ด€ํ•ด์„œ๋Š”, ๋„ค, ๊ณ„์†ํ•ด์„œ ํฌํŠธํด๋ฆฌ์˜ค ๋”œ์„ ๊ฒ€ํ† ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ๋“ค์ด ์‹ค์งˆ์ ์ธ ๊ฑฐ๋ž˜์ธ์ง€ ํ™•์ธํ•˜๋Š” ๋ฐ ๋งค์šฐ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹จ์ˆœํžˆ ์ œํœดํ•˜๋Š” ๊ฒƒ๋งŒ์œผ๋กœ๋Š” ๋งŒ์กฑํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋” ๊นŠ์€ ๊ด€๊ณ„๋ฅผ ๊ตฌ์ถ•ํ•˜๊ณ , ์˜ค๋„ˆ๋“ค์—๊ฒŒ ์ตœ๊ณ ์˜ ๊ฐ€์น˜ ์ œ์•ˆ์„ ์ œ๊ณตํ•˜๋Š” ๋ฐฉ์‹์œผ๋กœ ๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์‹ค์งˆ์ ์œผ๋กœ ์šฐ๋ฆฌ ์‹œ์Šคํ…œ์— ํ†ตํ•ฉ๋˜์–ด ํ”„๋žœ์ฐจ์ด์ฆˆ ๊ณ„์•ฝ์ด๋‚˜ ์œ„ํƒ ์šด์˜ ๊ณ„์•ฝ์„ ๋งบ๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ํ˜„์žฌ ์—ฌ๋Ÿฌ ํฌํŠธํด๋ฆฌ์˜ค ๊ฑฐ๋ž˜์— ๋Œ€ํ•œ ๋…ผ์˜๋ฅผ ์ง„ํ–‰ ์ค‘์ž…๋‹ˆ๋‹ค. ์ผ๋ถ€๋Š” ์ƒ๋‹นํžˆ ๊ทœ๋ชจ๊ฐ€ ํฌ๋ฉฐ, ๋ณธ๊ฒฉ์ ์ธ ์œ„ํƒ ์šด์˜์ด๋‚˜ ํ”„๋žœ์ฐจ์ด์ฆˆ ๊ณ„์•ฝ์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ์ผ๋ถ€๋Š” ๊ทœ๋ชจ๊ฐ€ ์ž‘์Šต๋‹ˆ๋‹ค.

ํ’€์„œ๋น„์Šค ๋ถ€๋ฌธ์—์„œ ์œ ๋Ÿฝ ์‹œ์žฅ์„ ์ฑ„์›Œ๋‚˜๊ฐ€๊ธฐ ์œ„ํ•ด ์—ฌ์ „ํžˆ ์—ด์‹ฌํžˆ ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งค ๋ถ„๊ธฐ๋งˆ๋‹ค ๊ฐ™์€ ๋ง์„ ๋ฐ˜๋ณตํ•˜๋Š” ๊ฒƒ ๊ฐ™์•„์„œ ์กฐ๊ธˆ ๊ทธ๋ ‡๊ธด ํ•ฉ๋‹ˆ๋‹ค๋งŒ, ์ด๊ฒƒ์ด ์—ฌ์ „ํžˆ ์šฐ๋ฆฌ์˜ ์ค‘์  ๊ณผ์ œ๋ผ๋Š” ๊ฒƒ์€ ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. ๋‹ต๋ณ€์ด ๊ธธ์–ด์ ธ์„œ ์ฃ„์†กํ•ฉ๋‹ˆ๋‹ค๋งŒ, ํ˜„์žฌ ์šฐ๋ฆฌ๊ฐ€ ์„œ ์žˆ๋Š” ์œ„์น˜์— ๋Œ€ํ•ด ์ •๋ง ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Operator: Our next question comes from Ben Chaiken from Mizuho.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ฏธ์ฆˆํ˜ธ์˜ Ben Chaiken์œผ๋กœ๋ถ€ํ„ฐ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
Benjamin Chaiken: Mizuho Securities USA LLC, Research Division Mark, at risk of getting too technical, for AI travel, how do you envision the ranking system working as consumers search for hotels? To the extent you have a view, do you think this will be a traditional kind of like CPC auction model where traffic goes to the highest bidder? Or do you have a sense that order will be determined purely on the relevancy of the search? Obviously, it's early, but would love your opinion on how this plays out?**Benjamin Chaiken:** AI ์—ฌํ–‰ ๊ด€๋ จํ•ด์„œ ๋„ˆ๋ฌด ๊ธฐ์ˆ ์ ์ธ ์–˜๊ธฐ๊ฐ€ ๋  ์ˆ˜๋„ ์žˆ๋Š”๋ฐ์š”, ์†Œ๋น„์ž๋“ค์ด ํ˜ธํ…”์„ ๊ฒ€์ƒ‰ํ•  ๋•Œ ๋žญํ‚น ์‹œ์Šคํ…œ์ด ์–ด๋–ป๊ฒŒ ์ž‘๋™ํ•  ๊ฒƒ์œผ๋กœ ๋ณด์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๊ฒฌํ•ด๊ฐ€ ์žˆ์œผ์‹œ๋‹ค๋ฉด, ์ด๊ฒŒ ์ „ํ†ต์ ์ธ CPC(ํด๋ฆญ๋‹น ๋น„์šฉ) ๊ฒฝ๋งค ๋ชจ๋ธ์ฒ˜๋Ÿผ ํŠธ๋ž˜ํ”ฝ์ด ์ตœ๊ณ  ์ž…์ฐฐ์ž์—๊ฒŒ ๊ฐ€๋Š” ๋ฐฉ์‹์ด ๋ ๊นŒ์š”? ์•„๋‹ˆ๋ฉด ์ˆœ์ˆ˜ํ•˜๊ฒŒ ๊ฒ€์ƒ‰ ๊ด€๋ จ์„ฑ์— ๋”ฐ๋ผ ์ˆœ์„œ๊ฐ€ ๊ฒฐ์ •๋  ๊ฒƒ์œผ๋กœ ๋ณด์‹œ๋‚˜์š”? ๋ฌผ๋ก  ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ธ ๊ฑด ์•Œ์ง€๋งŒ, ์ด ๋ถ€๋ถ„์ด ์–ด๋–ป๊ฒŒ ์ „๊ฐœ๋ ์ง€์— ๋Œ€ํ•œ ์˜๊ฒฌ์„ ๋“ฃ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
Mark Hoplamazian: President, CEO & Director It's interesting. I think the answer is, we'll see. I actually don't know yet. What I would say is we began last year building an intent-based search natively into our own digital channels. And we -- because we recognized early that guests actually wanted to search in a more -- with [ pros ] as opposed to city, state and availability date metric or framework rather. But it's very much language-based. And that's been live on hyatt.com for some time. Secondly, we are early. One of the very few hotel companies that's already launched an app live on ChatGPT. And we're learning a lot, just watching and learning from how people are actually using that app in relation to search. And so we're studying it. What I would say is that our architecture -- so a little bit of history, we've been at this, this being AI enablement for 2 full years. We -- in the first quarter, starting January -- in January of 2024, I actually chaired the effort, but we put together a steering committee. We set up our infrastructure and built it, we set up governance, we set up our control environment and we identified use cases, four of which have already been executed as large-scale agentic platforms. And we're moving forward on a number of different initiatives at the same time. With respect to search specifically, we've been working with OpenAI for months, which is why we've advanced to getting an app up and running with them. so quickly. And of course, everybody in the world is at the table with Google and everything else. You can assume that every -- all suppliers are engaged with all providers of platforms, LLM-based platforms. And I personally think that the natural language search capability is going to continue to grow in popularity. And we have seen -- we've got now longitudinal data over a couple of quarters which clearly demonstrate that the booking conversion rate and the total revenue being generated through the native search capabilities, intent-based search capabilities that we built into hyatt.com, are having a positive impact. So higher conversions, higher revenues per booking, longer length of stay. And so we're seeing the actual evolution of search, the way search is being done translate into value. And I believe that it's hard to extrapolate that to an app reposed within ChatGPT. Although if you go through and actually access that app, you'll see that there's a live link to hyatt.com so you can terminate your booking in hyatt.com because ChatGPT doesn't have any -- they've never indicated that they are prepared to be a merchant of record, and you can't terminate the -- or complete the reservation in that environment. But that's fine with us because it brings us into hyatt.com. So if I had to guess I would say there's a more than 50-50 chance it will be attribute-based and intent-based as opposed to strict value. I would also say that we are cognizant that both will have some place in the ecosystem, and we're prepared for both. I'm sorry for the long answer, but this is something that we've been working very intensively on for a long time, and I thought you'd benefit from a little bit more context than just the AI-based vehicles.**Mark Hoplamazian:** ํฅ๋ฏธ๋กœ์šด ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. ์†”์งํžˆ ๋ง์”€๋“œ๋ฆฌ๋ฉด ์•„์ง์€ ์ง€์ผœ๋ด์•ผ ํ•  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์ €๋„ ์•„์ง ํ™•๋‹ต์„ ๋“œ๋ฆฌ๊ธฐ๋Š” ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์€, ์ž‘๋…„๋ถ€ํ„ฐ ์ž์ฒด ๋””์ง€ํ„ธ ์ฑ„๋„์— ์˜๋„ ๊ธฐ๋ฐ˜ ๊ฒ€์ƒ‰(intent-based search) ๊ธฐ๋Šฅ์„ ๋„ค์ดํ‹ฐ๋ธŒ๋กœ ๊ตฌ์ถ•ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๊ณ ๊ฐ๋“ค์ด ์‹ค์ œ๋กœ ๋„์‹œ, ์ฃผ, ์˜ˆ์•ฝ ๋‚ ์งœ ๊ฐ™์€ ๊ธฐ์กด์˜ ์ง€ํ‘œ๋‚˜ ํ”„๋ ˆ์ž„์›Œํฌ๋ณด๋‹ค๋Š” ์ž์—ฐ์–ด ๊ธฐ๋ฐ˜์œผ๋กœ ๊ฒ€์ƒ‰ํ•˜๊ธฐ๋ฅผ ์›ํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์ผ์ฐ์ด ์ธ์‹ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด ๊ธฐ๋Šฅ์€ ์–ธ์–ด ๊ธฐ๋ฐ˜์ด๋ฉฐ, hyatt.com์— ์ด๋ฏธ ์ƒ๋‹น ๊ธฐ๊ฐ„ ์ ์šฉ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ๋กœ, ์šฐ๋ฆฌ๋Š” ChatGPT์— ์•ฑ์„ ์‹ค์ œ๋กœ ์ถœ์‹œํ•œ ๋ช‡ ์•ˆ ๋˜๋Š” ํ˜ธํ…” ๊ธฐ์—… ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ๋„ ์ดˆ๊ธฐ ๋‹จ๊ณ„์—์„œ ๋ง์ด์ฃ . ์‚ฌ๋žŒ๋“ค์ด ๊ฒ€์ƒ‰๊ณผ ๊ด€๋ จํ•ด์„œ ์‹ค์ œ๋กœ ๊ทธ ์•ฑ์„ ์–ด๋–ป๊ฒŒ ์‚ฌ์šฉํ•˜๋Š”์ง€ ๊ด€์ฐฐํ•˜๊ณ  ํ•™์Šตํ•˜๋ฉด์„œ ๋งŽ์€ ๊ฒƒ์„ ๋ฐฐ์šฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ํ˜„์žฌ ๋ฉด๋ฐ€ํžˆ ์—ฐ๊ตฌํ•˜๊ณ  ์žˆ๋Š” ์ค‘์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์•„ํ‚คํ…์ฒ˜์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ๋จผ์ € ๊ฐ„๋‹จํžˆ ๋ฐฐ๊ฒฝ์„ ์„ค๋ช…ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” AI ํ™œ์„ฑํ™” ์ž‘์—…์„ 2๋…„ ๋™์•ˆ ์ง„ํ–‰ํ•ด์™”์Šต๋‹ˆ๋‹ค. 2024๋…„ 1์›”๋ถ€ํ„ฐ ์‹œ์ž‘๋œ 1๋ถ„๊ธฐ์— ์ œ๊ฐ€ ์ง์ ‘ ์ด ์ž‘์—…์„ ์ฃผ๋„ํ–ˆ๊ณ , ์šด์˜์œ„์›ํšŒ๋ฅผ ๊ตฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์ธํ”„๋ผ๋ฅผ ๊ตฌ์ถ•ํ•˜๊ณ , ๊ฑฐ๋ฒ„๋„Œ์Šค๋ฅผ ์ˆ˜๋ฆฝํ–ˆ์œผ๋ฉฐ, ํ†ต์ œ ํ™˜๊ฒฝ์„ ๋งˆ๋ จํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์œ ์Šค์ผ€์ด์Šค๋ฅผ ์„ ์ •ํ–ˆ๋Š”๋ฐ, ์ด ์ค‘ 4๊ฐœ๋Š” ์ด๋ฏธ ๋Œ€๊ทœ๋ชจ ์—์ด์ „ํ‹ฑ ํ”Œ๋žซํผ(agentic platform)์œผ๋กœ ์‹คํ–‰๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์—ฌ๋Ÿฌ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ๋™์‹œ์— ์ถ”์ง„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ฒ€์ƒ‰ ๊ด€๋ จํ•ด์„œ๋Š” OpenAI์™€ ์ˆ˜๊ฐœ์›”๊ฐ„ ํ˜‘๋ ฅํ•ด์™”๊ธฐ ๋•Œ๋ฌธ์—, ๊ทธ๋“ค๊ณผ ํ•จ๊ป˜ ์•ฑ์„ ์‹ ์†ํ•˜๊ฒŒ ๊ตฌ์ถ•ํ•˜๊ณ  ์šด์˜ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ „ ์„ธ๊ณ„ ๋ชจ๋“  ๊ธฐ์—…๋“ค์ด ๊ตฌ๊ธ€์„ ๋น„๋กฏํ•œ ์—ฌ๋Ÿฌ ํ”Œ๋žซํผ๊ณผ ํ˜‘๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ๊ณต๊ธ‰์—…์ฒด๋“ค์ด LLM ๊ธฐ๋ฐ˜ ํ”Œ๋žซํผ์„ ์ œ๊ณตํ•˜๋Š” ๋ชจ๋“  ์‚ฌ์—…์ž๋“ค๊ณผ ํ˜‘์—…ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋ณด์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ฐœ์ธ์ ์œผ๋กœ ์ž์—ฐ์–ด ๊ฒ€์ƒ‰ ๊ธฐ๋Šฅ์ด ๊ณ„์†ํ•ด์„œ ์ธ๊ธฐ๋ฅผ ์–ป์„ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด์ œ ๋ช‡ ๋ถ„๊ธฐ์— ๊ฑธ์นœ ์ข…๋‹จ ๋ฐ์ดํ„ฐ๋ฅผ ํ™•๋ณดํ–ˆ๋Š”๋ฐ, ์ด๋Š” hyatt.com์— ๊ตฌ์ถ•ํ•œ ์ž์—ฐ์–ด ๊ฒ€์ƒ‰ ๊ธฐ๋Šฅ๊ณผ ์˜๋„ ๊ธฐ๋ฐ˜ ๊ฒ€์ƒ‰ ๊ธฐ๋Šฅ์„ ํ†ตํ•ด ์˜ˆ์•ฝ ์ „ํ™˜์œจ๊ณผ ์ด ๋งค์ถœ์ด ๊ธ์ •์ ์ธ ์˜ํ–ฅ์„ ๋ฐ›๊ณ  ์žˆ์Œ์„ ๋ช…ํ™•ํžˆ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ์ „ํ™˜์œจ์ด ๋†’์•„์ง€๊ณ , ์˜ˆ์•ฝ๋‹น ๋งค์ถœ์ด ์ฆ๊ฐ€ํ•˜๋ฉฐ, ์ˆ™๋ฐ• ๊ธฐ๊ฐ„๋„ ๊ธธ์–ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ๊ฒ€์ƒ‰ ๋ฐฉ์‹์˜ ์‹ค์งˆ์ ์ธ ์ง„ํ™”๊ฐ€ ๊ฐ€์น˜๋กœ ์ „ํ™˜๋˜๋Š” ๊ฒƒ์„ ๋ชฉ๊ฒฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์„ ChatGPT ๋‚ด์— ์žˆ๋Š” ์•ฑ์œผ๋กœ ๊ทธ๋Œ€๋กœ ์ ์šฉํ•˜๊ธฐ๋Š” ์–ด๋ ต๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ๊ทธ ์•ฑ์— ์ ‘์†ํ•ด๋ณด์‹œ๋ฉด hyatt.com์œผ๋กœ ์—ฐ๊ฒฐ๋˜๋Š” ๋ผ์ด๋ธŒ ๋งํฌ๊ฐ€ ์žˆ๋Š” ๊ฒƒ์„ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ hyatt.com์—์„œ ์˜ˆ์•ฝ์„ ์™„๋ฃŒํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ChatGPT๋Š” ํŒ๋งค์ž ๋“ฑ๋ก(merchant of record)์„ ํ•  ์ค€๋น„๊ฐ€ ๋˜์–ด ์žˆ๋‹ค๊ณ  ๋ฐํžŒ ์ ์ด ์—†๊ณ , ๊ทธ ํ™˜๊ฒฝ ๋‚ด์—์„œ๋Š” ์˜ˆ์•ฝ์„ ์™„๋ฃŒํ•  ์ˆ˜ ์—†๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋กœ์„œ๋Š” ์ด๊ฒƒ์ด ๊ณ ๊ฐ์„ hyatt.com์œผ๋กœ ์œ ์ž…์‹œ์ผœ์ฃผ๊ธฐ ๋•Œ๋ฌธ์— ๊ดœ์ฐฎ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์˜ˆ์ธกํ•˜์ž๋ฉด, ์ˆœ์ˆ˜ํ•œ ๊ฐ€์น˜ ๊ธฐ๋ฐ˜๋ณด๋‹ค๋Š” ์†์„ฑ ๊ธฐ๋ฐ˜(attribute-based)๊ณผ ์˜๋„ ๊ธฐ๋ฐ˜(intent-based)์ด ๋  ๊ฐ€๋Šฅ์„ฑ์ด 50% ์ด์ƒ์ด๋ผ๊ณ  ๋ด…๋‹ˆ๋‹ค. ๋˜ํ•œ ๋‘ ๊ฐ€์ง€ ๋ฐฉ์‹ ๋ชจ๋‘ ์ƒํƒœ๊ณ„ ๋‚ด์—์„œ ๊ฐ์ž์˜ ์—ญํ• ์ด ์žˆ์„ ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์ธ์ง€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ €ํฌ๋Š” ๋‘ ๊ฐ€์ง€ ๋ชจ๋‘์— ๋Œ€๋น„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ธด ๋‹ต๋ณ€ ๋“œ๋ ค ์ฃ„์†กํ•ฉ๋‹ˆ๋‹ค๋งŒ, ์ด ๋ถ€๋ถ„์€ ์ €ํฌ๊ฐ€ ์˜ค๋žœ ์‹œ๊ฐ„ ๋งค์šฐ ์ง‘์ค‘์ ์œผ๋กœ ์ž‘์—…ํ•ด์˜จ ์‚ฌ์•ˆ์ด๋ผ์„œ, AI ๊ธฐ๋ฐ˜ ์ฐจ๋Ÿ‰์— ๋Œ€ํ•œ ๋‚ด์šฉ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ข€ ๋” ํญ๋„“์€ ๋งฅ๋ฝ์„ ๋ง์”€๋“œ๋ฆฌ๋Š” ๊ฒƒ์ด ๋„์›€์ด ๋  ๊ฒƒ ๊ฐ™์•˜์Šต๋‹ˆ๋‹ค.
Operator: Our next question comes from Shaun Kelley from Bank of America.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ฑ…ํฌ ์˜ค๋ธŒ ์•„๋ฉ”๋ฆฌ์นด์˜ ์ˆ€ ์ผˆ๋ฆฌ๋กœ๋ถ€ํ„ฐ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
Shaun Kelley: BofA Securities, Research Division Mark, at risk of going even further down the rabbit hole, I think that AI and generative AI is clearly the topic across a lot of different sectors right now. So can you just talk a little bit more about your actual relationship with OpenAI or ChatGPT? Kind of what do you get from that in terms of like what's your ability to actually see behavior? What do you kind of own versus what do they own in that, a little bit in that relationship? And then kind of what are you -- like how does it monetize? Or how is that different than what we might think of when we think of just traditional SEO-based, I type -- I start with kind of a very open browser-based search, like how is this fundamentally different when you kind of see what people are actually doing on the app?**Shaun Kelley:** ๋งˆํฌ, ๋” ๊นŠ์ด ๋“ค์–ด๊ฐ€๋Š” ์งˆ๋ฌธ์ผ ์ˆ˜ ์žˆ์ง€๋งŒ, AI์™€ ์ƒ์„ฑํ˜• AI๊ฐ€ ํ˜„์žฌ ์—ฌ๋Ÿฌ ์„นํ„ฐ์—๊ฑธ์ณ ๋ช…ํ™•ํžˆ ํ™”๋‘๊ฐ€ ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ OpenAI๋‚˜ ChatGPT์™€์˜ ์‹ค์ œ ๊ด€๊ณ„์— ๋Œ€ํ•ด ์ข€ ๋” ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ๊ทธ ๊ด€๊ณ„์—์„œ ์‹ค์ œ๋กœ ๋ฌด์—‡์„ ์–ป์œผ์‹œ๋Š”์ง€, ์‚ฌ์šฉ์ž ํ–‰๋™์„ ํŒŒ์•…ํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์€ ์–ด๋А ์ •๋„์ธ์ง€ ๋ง์ด์ฃ . ๊ทธ ๊ด€๊ณ„์—์„œ ๊ท€์‚ฌ๊ฐ€ ์†Œ์œ ํ•˜๋Š” ๊ฒƒ๊ณผ ๊ทธ๋“ค์ด ์†Œ์œ ํ•˜๋Š” ๊ฒƒ์€ ๊ฐ๊ฐ ๋ฌด์—‡์ธ๊ฐ€์š”? ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ์–ด๋–ป๊ฒŒ ์ˆ˜์ตํ™”๋˜๋Š”์ง€๋„ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.

์•„๋‹ˆ๋ฉด ์šฐ๋ฆฌ๊ฐ€ ์ „ํ†ต์ ์ธ SEO ๊ธฐ๋ฐ˜ ๊ฒ€์ƒ‰์„ ์ƒ๊ฐํ•  ๋•Œ์™€ ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ๊ฐ€์š”? ์ œ๊ฐ€ ๋ธŒ๋ผ์šฐ์ €์—์„œ ๋งค์šฐ ๊ฐœ๋ฐฉ์ ์ธ ๊ฒ€์ƒ‰์„ ์‹œ์ž‘ํ•˜๋Š” ๊ฒƒ๊ณผ ๋ง์ด์ฃ . ์‹ค์ œ๋กœ ์‚ฌ๋žŒ๋“ค์ด ์•ฑ์—์„œ ๋ฌด์—‡์„ ํ•˜๋Š”์ง€ ๋ณด์‹ค ๋•Œ, ๊ทผ๋ณธ์ ์œผ๋กœ ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ๊ฐ€์š”?

Mark Hoplamazian: President, CEO & Director Yes. So I'm trying to think about how to best order my answer. First of all, you're asking specifically about OpenAI. So let me just address that, but then let me actually expand that. Because OpenAI is just one of the LLMs that we're using for agentic platforms. We've in-licensed others, Microsoft, Google, Anthropic and OpenAI for use in different agentic platforms that we've already built and that are a lot -- they're in production at the moment, they're live. And so the way it basically works is, I'll keep it super simple, but the infrastructure that we've built is all private cloud-based. So what you end up doing is in-licensing an LLM and that LLM then is in your environment, and you're paying a license fee to whomever provided it, but that's the LLM that is used that we then apply our own training to. We train that model to be ours, and it remains ours within our environment in a protected way. And the reason why you use different LLMs is because different LLMs have different attributes, both in terms of how they've been trained, but also their trainability. And so we've got, for example, agentic platform for our group sales force. And it's allowed them to value every piece of business. So a couple of years ago, I think I may have mentioned this on a prior call, we responded to over 1.5 million RFPs. And we wanted to actually automate a lot of what we're doing. So now we have the ability to value every single piece of business that comes in, rank order them in terms of desirability from a total revenue perspective and a profitability flow-through perspective, but also it takes into account our overall relationship with the actual party that's requesting space for a meeting. So if it's a top 5 customer, but a relatively small meeting, it gets prioritized because we want to maintain greater share with the biggest and most important customers to us. What that's allowed is for us to -- we've grown group market share every month since we launched this. We are realizing higher revenue per group booking. And we picked up almost 20% productivity for the group sales force folks at hotel level. So that's like a day a week, if you can imagine how significant that is. So that's just one of several examples. I'm not going to go through all of them. Among other things, there's some competitively sensitive ones that I'm not interested in sharing. But with respect to the app, I think what's going to end up happening is you'll have several agentic interfaces. Yes, we have fully thought through agent-to-agent booking where you end up with individuals, individual travelers or even corporate travel managers or meeting planners that have their own agents and being able to have agents on our side that interface and -- can complete reservations without any intervention whatsoever. So we are prepared for that. We already built the capability to do it, and that's what we're advancing at this point. So what I would say to you is we are agnostic -- we're not agnostic. We care about which LLMs we use. We're deliberate about it, is what I should have said, not agnostic. But we are going to work with everybody. And I think the advancements have yet to come. We're just seeing the beginnings of this on the agentic side. And Google is probably the one that has -- is continuing to really focus their time and attention on this, and they have yet to really sort of disclose the full suite of options that they will have. So we're paying close attention to that. But of course, we're in discussions with them every day. And all of what I just described as sort of revenue focus. We've also implemented some agentic platforms that are very much efficiency focused and both are in play right now for us. So again, sorry for the long answer, but that's where we are.**Mark Hoplamazian:** ๋„ค, ์ œ ๋‹ต๋ณ€์„ ์–ด๋–ป๊ฒŒ ์ •๋ฆฌํ•˜๋Š” ๊ฒŒ ๊ฐ€์žฅ ์ข‹์„์ง€ ์ƒ๊ฐํ•ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ์šฐ์„  OpenAI์— ๋Œ€ํ•ด ๊ตฌ์ฒด์ ์œผ๋กœ ์งˆ๋ฌธํ•˜์…จ์œผ๋‹ˆ ๊ทธ ๋ถ€๋ถ„๋ถ€ํ„ฐ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค๋งŒ, ์‚ฌ์‹ค ๋ฒ”์œ„๋ฅผ ์ข€ ๋” ํ™•์žฅํ•ด์„œ ์„ค๋ช…๋“œ๋ ค์•ผ ํ•  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. OpenAI๋Š” ์ €ํฌ๊ฐ€ ์—์ด์ „ํ‹ฑ ํ”Œ๋žซํผ(agentic platform)์— ํ™œ์šฉํ•˜๊ณ  ์žˆ๋Š” ์—ฌ๋Ÿฌ LLM ์ค‘ ํ•˜๋‚˜์ผ ๋ฟ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด๋ฏธ ๊ตฌ์ถ•ํ•œ ๋‹ค์–‘ํ•œ ์—์ด์ „ํ‹ฑ ํ”Œ๋žซํผ์—์„œ ์‚ฌ์šฉํ•˜๊ธฐ ์œ„ํ•ด Microsoft, Google, Anthropic, ๊ทธ๋ฆฌ๊ณ  OpenAI ๋“ฑ ์—ฌ๋Ÿฌ LLM์„ ๋ผ์ด์„ ์Šค ๊ณ„์•ฝ์„ ํ†ตํ•ด ๋„์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค ํ”Œ๋žซํผ์€ ํ˜„์žฌ ์‹ค์ œ ์šด์˜ ์ค‘์ด๋ฉฐ ๊ฐ€๋™๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ๋ณธ์ ์ธ ์ž‘๋™ ๋ฐฉ์‹์„ ์ตœ๋Œ€ํ•œ ๊ฐ„๋‹จํ•˜๊ฒŒ ์„ค๋ช…๋“œ๋ฆฌ์ž๋ฉด, ์ €ํฌ๊ฐ€ ๊ตฌ์ถ•ํ•œ ์ธํ”„๋ผ๋Š” ๋ชจ๋‘ ํ”„๋ผ์ด๋น— ํด๋ผ์šฐ๋“œ(private cloud) ๊ธฐ๋ฐ˜์ž…๋‹ˆ๋‹ค. ๊ฒฐ๊ตญ ์šฐ๋ฆฌ๊ฐ€ ํ•˜๋Š” ๋ฐฉ์‹์€ LLM์„ ๋ผ์ด์„ ์Šค ์ธ(in-licensing)ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ LLM์€ ์šฐ๋ฆฌ ํ™˜๊ฒฝ ๋‚ด์— ์žˆ๊ฒŒ ๋˜๊ณ , ์ œ๊ณต์—…์ฒด์— ๋ผ์ด์„ ์Šค ๋น„์šฉ์„ ์ง€๋ถˆํ•˜์ง€๋งŒ, ๊ทธ๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ๊ฐ€ ์ž์ฒด ํ•™์Šต์„ ์ ์šฉํ•˜๋Š” LLM์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ๋ชจ๋ธ์„ ์šฐ๋ฆฌ ๊ฒƒ์œผ๋กœ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ํ•™์Šต์‹œํ‚ค๊ณ , ๊ทธ๊ฒƒ์€ ๋ณดํ˜ธ๋œ ๋ฐฉ์‹์œผ๋กœ ์šฐ๋ฆฌ ํ™˜๊ฒฝ ๋‚ด์—์„œ ์šฐ๋ฆฌ ๊ฒƒ์œผ๋กœ ๋‚จ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์„œ๋กœ ๋‹ค๋ฅธ LLM์„ ์‚ฌ์šฉํ•˜๋Š” ์ด์œ ๋Š” ๊ฐ LLM๋งˆ๋‹ค ํ•™์Šต๋œ ๋ฐฉ์‹๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ํ•™์Šต ๊ฐ€๋Šฅ์„ฑ ์ธก๋ฉด์—์„œ๋„ ์„œ๋กœ ๋‹ค๋ฅธ ํŠน์„ฑ์„ ๊ฐ€์ง€๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์šฐ๋ฆฌ๋Š” ๋‹จ์ฒด ์˜์—…ํŒ€์„ ์œ„ํ•œ ์—์ด์ „ํ‹ฑ ํ”Œ๋žซํผ(agentic platform)์„ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๋ชจ๋“  ๋น„์ฆˆ๋‹ˆ์Šค ๊ฑด์„ ํ‰๊ฐ€ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋ช‡ ๋…„ ์ „, ์ด์ „ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์—์„œ ์–ธ๊ธ‰ํ–ˆ์„ ์ˆ˜๋„ ์žˆ๋Š”๋ฐ, ์šฐ๋ฆฌ๋Š” 150๋งŒ ๊ฑด์ด ๋„˜๋Š” RFP์— ๋Œ€์‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ๋งŽ์€ ์—…๋ฌด๋ฅผ ์‹ค์ œ๋กœ ์ž๋™ํ™”ํ•˜๊ณ ์ž ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ์šฐ๋ฆฌ๋Š” ๋“ค์–ด์˜ค๋Š” ๋ชจ๋“  ๋น„์ฆˆ๋‹ˆ์Šค ๊ฑด์„ ํ‰๊ฐ€ํ•˜๊ณ , ์ด ๋งค์ถœ ๊ด€์ ๊ณผ ์ˆ˜์ต์„ฑ ํ๋ฆ„ ๊ด€์ ์—์„œ ์šฐ์„ ์ˆœ์œ„๋ฅผ ๋งค๊ธธ ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ๊ฐ–์ถ”๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋™์‹œ์— ํšŒ์˜ ๊ณต๊ฐ„์„ ์š”์ฒญํ•˜๋Š” ๊ณ ๊ฐ๊ณผ์˜ ์ „๋ฐ˜์ ์ธ ๊ด€๊ณ„๋„ ๊ณ ๋ คํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด ์ƒ์œ„ 5๋Œ€ ๊ณ ๊ฐ์ด ๋น„๊ต์  ์†Œ๊ทœ๋ชจ ํšŒ์˜๋ฅผ ์š”์ฒญํ•˜๋”๋ผ๋„ ์šฐ์„ ์ˆœ์œ„๋ฅผ ๋ถ€์—ฌํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์—๊ฒŒ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๋Œ€ํ˜• ๊ณ ๊ฐ๋“ค๊ณผ์˜ ์ ์œ ์œจ์„ ๋” ๋†’์ด๊ณ  ์‹ถ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.

์ด๋ฅผ ํ†ตํ•ด ์šฐ๋ฆฌ๋Š” ์‹œ์Šคํ…œ ์ถœ์‹œ ์ดํ›„ ๋งค์›” ๋‹จ์ฒด ์‹œ์žฅ ์ ์œ ์œจ์„ ์„ฑ์žฅ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. ๋‹จ์ฒด ์˜ˆ์•ฝ๋‹น ๋งค์ถœ๋„ ๋” ๋†’๊ฒŒ ์‹คํ˜„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ˜ธํ…” ํ˜„์žฅ์˜ ๋‹จ์ฒด ์˜์—… ์ธ๋ ฅ ์ƒ์‚ฐ์„ฑ๋„ ๊ฑฐ์˜ 20% ํ–ฅ์ƒ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ๋งŒ์œผ๋กœ๋„ ์ผ์ฃผ์ผ์— ํ•˜๋ฃจ๋ฅผ ์ ˆ์•ฝํ•˜๋Š” ์…ˆ์ธ๋ฐ, ์–ผ๋งˆ๋‚˜ ํฐ ์˜๋ฏธ์ธ์ง€ ์ƒ์ƒ์ด ๊ฐ€์‹ค ๊ฒ๋‹ˆ๋‹ค. ์ด๊ฑด ์—ฌ๋Ÿฌ ์‚ฌ๋ก€ ์ค‘ ํ•˜๋‚˜์ผ ๋ฟ์ž…๋‹ˆ๋‹ค. ๋ชจ๋“  ์‚ฌ๋ก€๋ฅผ ๋‹ค ๋ง์”€๋“œ๋ฆฌ์ง€๋Š” ์•Š๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ฌด์—‡๋ณด๋‹ค๋„ ๊ฒฝ์Ÿ์ ์œผ๋กœ ๋ฏผ๊ฐํ•œ ๋ถ€๋ถ„๋“ค์ด ์žˆ์–ด์„œ ๊ณต์œ ํ•˜๊ณ  ์‹ถ์ง€ ์•Š์€ ๊ฒƒ๋“ค๋„ ์žˆ์Šต๋‹ˆ๋‹ค.

์•ฑ๊ณผ ๊ด€๋ จํ•ด์„œ๋Š”, ๊ฒฐ๊ตญ ์—ฌ๋Ÿฌ ๊ฐœ์˜ ์—์ด์ „ํŠธ ์ธํ„ฐํŽ˜์ด์Šค(agentic interfaces)๋ฅผ ๊ฐ–๊ฒŒ ๋  ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๋„ค, ์šฐ๋ฆฌ๋Š” ์—์ด์ „ํŠธ ๊ฐ„ ์˜ˆ์•ฝ(agent-to-agent booking)์„ ์™„์ „ํžˆ ๊ตฌ์ƒํ•ด ๋†“์•˜์Šต๋‹ˆ๋‹ค. ๊ฐœ์ธ ์—ฌํ–‰๊ฐ์ด๋“  ๊ธฐ์—… ์ถœ์žฅ ๋‹ด๋‹น์ž๋“  ํšŒ์˜ ๊ธฐํš์ž๋“  ์ž์‹ ๋งŒ์˜ ์—์ด์ „ํŠธ๋ฅผ ๊ฐ–๊ฒŒ ๋˜๊ณ , ์šฐ๋ฆฌ ์ธก์—์„œ๋„ ์—์ด์ „ํŠธ๋ฅผ ๋‘์–ด ์ธํ„ฐํŽ˜์ด์Šคํ•˜๋ฉด์„œ ์–ด๋– ํ•œ ๊ฐœ์ž… ์—†์ด๋„ ์˜ˆ์•ฝ์„ ์™„๋ฃŒํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด์— ๋Œ€ํ•œ ์ค€๋น„๊ฐ€ ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฏธ ๊ทธ ์—ญ๋Ÿ‰์„ ๊ตฌ์ถ•ํ–ˆ๊ณ , ์ง€๊ธˆ์€ ๊ทธ๊ฒƒ์„ ๋ฐœ์ „์‹œํ‚ค๊ณ  ์žˆ๋Š” ๋‹จ๊ณ„์ž…๋‹ˆ๋‹ค. ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ค LLM์„ ์‚ฌ์šฉํ• ์ง€์— ๋Œ€ํ•ด ๋ถˆ๊ฐ€์ง€๋ก ์ ์ด๋ผ๋Š” ๊ฒŒ ์•„๋‹ˆ๋ผ - ์•„๋‹ˆ, ๋ถˆ๊ฐ€์ง€๋ก ์ ์ด์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์‹ ๊ฒฝ์„ ์“ฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋งํ•˜๋ ค๋˜ ๊ฒƒ์€ ์‹ ์ค‘ํ•˜๊ฒŒ ์ ‘๊ทผํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ชจ๋“  ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ํ˜‘๋ ฅํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง„์ •ํ•œ ๋ฐœ์ „์€ ์•„์ง ์˜ค์ง€ ์•Š์•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์—์ด์ „ํ‹ฑ(agentic) ์ธก๋ฉด์—์„œ๋Š” ์ด์ œ ์‹œ์ž‘ ๋‹จ๊ณ„๋ฅผ ๋ณด๊ณ  ์žˆ์„ ๋ฟ์ž…๋‹ˆ๋‹ค. ๊ตฌ๊ธ€์ด ์•„๋งˆ๋„ ์ด ๋ถ„์•ผ์— ์‹œ๊ฐ„๊ณผ ๋…ธ๋ ฅ์„ ์ง€์†์ ์œผ๋กœ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ๋Š” ๊ธฐ์—…์ผ ๊ฒƒ์ด๊ณ , ์•„์ง ๊ทธ๋“ค์ด ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ์˜ต์…˜์˜ ์ „์ฒด ์ œํ’ˆ๊ตฐ์„ ๊ณต๊ฐœํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ๋ฉด๋ฐ€ํžˆ ์ฃผ์‹œํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ๋งค์ผ ๊ทธ๋“ค๊ณผ ๋…ผ์˜ํ•˜๊ณ  ์žˆ๊ณ ์š”. ๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ๋ฐฉ๊ธˆ ์„ค๋ช…๋“œ๋ฆฐ ๋ชจ๋“  ๊ฒƒ๋“ค์ด ๋งค์ถœ ์ค‘์‹ฌ์ ์ธ ๋‚ด์šฉ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ํšจ์œจ์„ฑ์— ์ค‘์ ์„ ๋‘” ์—์ด์ „ํ‹ฑ ํ”Œ๋žซํผ(agentic platforms)๋„ ๋ช‡ ๊ฐ€์ง€ ๋„์ž…ํ–ˆ์œผ๋ฉฐ, ํ˜„์žฌ ๋‘ ๊ฐ€์ง€ ๋ชจ๋‘ ํ™œ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ธด ๋‹ต๋ณ€ ๋“œ๋ ค ์ฃ„์†กํ•ฉ๋‹ˆ๋‹ค๋งŒ, ์ด๊ฒƒ์ด ์ €ํฌ์˜ ํ˜„์žฌ ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค.
Shaun Kelley: BofA Securities, Research Division And maybe just as a very short follow-up, but just because it's something we get all the time across again, lots of companies and industries. But obviously, you are -- you have a very strong G&A program this year to keep costs under control. Is some of the efficiency gains that you're seeing here directly related to some of these AI initiatives? I mean the group sales force comment that you made does seem really tangible. So are we seeing that directly? Or is that a little aggressive to connect those two dots?**Shaun Kelley:** ์˜ฌํ•ด ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ๊ด€๋ฆฌ๋น„(G&A) ์ ˆ๊ฐ ํ”„๋กœ๊ทธ๋žจ์„ ํ†ตํ•ด ๋น„์šฉ์„ ํ†ต์ œํ•˜๊ณ  ๊ณ„์‹ ๋ฐ์š”. ์—ฌ๊ธฐ์„œ ๋ณด๊ณ  ๊ณ„์‹  ํšจ์œจ์„ฑ ๊ฐœ์„ ์ด ์ด๋Ÿฌํ•œ AI ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์™€ ์ง์ ‘์ ์œผ๋กœ ์—ฐ๊ด€๋˜์–ด ์žˆ๋Š” ๊ฑด๊ฐ€์š”? ๋ง์”€ํ•˜์‹  ๊ทธ๋ฃน ์˜์—… ์ธ๋ ฅ ๊ด€๋ จ ๋‚ด์šฉ์ด ์ƒ๋‹นํžˆ ๊ตฌ์ฒด์ ์œผ๋กœ ๋“ค๋ ธ๊ฑฐ๋“ ์š”. ๊ทธ๋ž˜์„œ ์‹ค์ œ๋กœ ๊ทธ ํšจ๊ณผ๋ฅผ ์ง€๊ธˆ ๋ณด๊ณ  ๊ณ„์‹  ๊ฑด์ง€, ์•„๋‹ˆ๋ฉด ์ด ๋‘˜์„ ์—ฐ๊ฒฐํ•˜๋Š” ๊ฒŒ ๋‹ค์†Œ ์„ฑ๊ธ‰ํ•œ ๊ฑด์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.
Mark Hoplamazian: President, CEO & Director No, it's not aggressive. There are -- some of the things that you're seeing in G&A are enabled by automation. And we've already deployed a number of things that allow us to do better. It's not just about saving costs, by the way. It's about elevating the quality, robustness and fidelity of the data and the analytics and the insights that we can derive from the data. So it's actually being better, not just being more efficient. Secondly, there is a whole bunch of things -- there are a whole bunch of things that we have already realized through automation, mostly machine learning applications as opposed to true agentic AI. Although some through agentic AI, too, in our call center operations, for example, which have already had a significant impact in our cost structures with respect to our hotel services, which do not show up in our G&A. So we've got hundreds of millions of dollars of money that we spend every year supporting our hotels. And we have freed up capacity within those funds to be able to invest further in AI enablement, automation and machine learning, and that's exactly what we're doing. So you're not going to see that in G&A. But it is a significant unlock for additional value creation within our chain services environment.**Mark Hoplamazian:** ์•„๋‹ˆ์š”, ๊ณต๊ฒฉ์ ์ด์ง€ ์•Š์Šต๋‹ˆ๋‹ค. G&A์—์„œ ๋ณด์‹œ๋Š” ๊ฒƒ๋“ค ์ค‘ ์ผ๋ถ€๋Š” ์ž๋™ํ™”๋ฅผ ํ†ตํ•ด ๊ฐ€๋Šฅํ•ด์ง„ ๊ฒƒ๋“ค์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋ฏธ ๋” ๋‚˜์€ ์„ฑ๊ณผ๋ฅผ ๋‚ผ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ์—ฌ๋Ÿฌ ๊ฐ€์ง€๋ฅผ ๋ฐฐ์น˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ด๊ฑด ๋‹จ์ˆœํžˆ ๋น„์šฉ ์ ˆ๊ฐ์— ๊ด€ํ•œ ๊ฒƒ๋งŒ์€ ์•„๋‹™๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ์˜ ํ’ˆ์งˆ, ๊ฒฌ๊ณ ์„ฑ, ์ •ํ™•์„ฑ์„ ๋†’์ด๊ณ , ๋ฐ์ดํ„ฐ๋กœ๋ถ€ํ„ฐ ๋„์ถœํ•  ์ˆ˜ ์žˆ๋Š” ๋ถ„์„๊ณผ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ–ฅ์ƒ์‹œํ‚ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ๋‹จ์ˆœํžˆ ํšจ์œจ์„ฑ์„ ๋†’์ด๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ ์‹ค์ œ๋กœ ๋” ๋‚˜์•„์ง€๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋‘ ๋ฒˆ์งธ๋กœ, ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฏธ ์ž๋™ํ™”๋ฅผ ํ†ตํ•ด ์‹คํ˜„ํ•œ ๊ฒƒ๋“ค์ด ์ƒ๋‹นํžˆ ๋งŽ์Šต๋‹ˆ๋‹ค. ๋Œ€๋ถ€๋ถ„ ์ง„์ •ํ•œ ์—์ด์ „ํ‹ฑ AI(agentic AI)๋ผ๊ธฐ๋ณด๋‹ค๋Š” ๋จธ์‹ ๋Ÿฌ๋‹ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์„ ํ†ตํ•œ ๊ฒƒ๋“ค์ž…๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด ์ฝœ์„ผํ„ฐ ์šด์˜์—์„œ์˜ ์—์ด์ „ํ‹ฑ AI(agentic AI)๋ฅผ ํ†ตํ•ด์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค. ์ด๋Š” ์ด๋ฏธ ํ˜ธํ…” ์„œ๋น„์Šค์™€ ๊ด€๋ จ๋œ ๋น„์šฉ ๊ตฌ์กฐ์— ์ƒ๋‹นํ•œ ์˜ํ–ฅ์„ ๋ฏธ์ณค๋Š”๋ฐ, ์ด ๋ถ€๋ถ„์€ ์ผ๋ฐ˜๊ด€๋ฆฌ๋น„์— ๋‚˜ํƒ€๋‚˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๋งค๋…„ ํ˜ธํ…” ์ง€์›์— ์ˆ˜์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ์ง€์ถœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ์ž๊ธˆ ๋‚ด์—์„œ ์—ฌ์œ  ์—ญ๋Ÿ‰์„ ํ™•๋ณดํ•˜์—ฌ AI ํ™œ์„ฑํ™”, ์ž๋™ํ™”, ๋จธ์‹ ๋Ÿฌ๋‹์— ์ถ”๊ฐ€ ํˆฌ์žํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ๊ณ , ๋ฐ”๋กœ ๊ทธ ์ผ์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด ๋ถ€๋ถ„์€ ์ผ๋ฐ˜๊ด€๋ฆฌ๋น„์—์„œ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Š” ์ฒด์ธ ์„œ๋น„์Šค ํ™˜๊ฒฝ ๋‚ด์—์„œ ์ถ”๊ฐ€์ ์ธ ๊ฐ€์น˜ ์ฐฝ์ถœ์„ ์œ„ํ•œ ์ƒ๋‹นํ•œ ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค.
Operator: Our next question comes from Richard Clarke from Bernstein.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ฒˆ์Šคํƒ€์ธ์˜ ๋ฆฌ์ฒ˜๋“œ ํด๋ผํฌ๋กœ๋ถ€ํ„ฐ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
Richard Clarke: Bernstein Institutional Services LLC, Research Division Apologies for bringing a bit more back to the [ prosaic. ] But I guess, back in 2024, you were able to guide to a 54% conversion of EBITDA into free cash flow and then an 89% conversion of free cash flow into capital return. So those are worse for '26 than they were for '24 despite you being more asset-light. So just help us bridge why that has dropped down. And I guess also the disconnect seems to be on RevPAR between your commentary of sort of mid-single-digit growth positive on all segments and a sort of low to midpoint of 1% to 2%. Is there anything in there like refurbishments that are going to weigh on RevPAR to get you down to that level?**Richard Clarke:** ์ฃ„์†กํ•ฉ๋‹ˆ๋‹ค๋งŒ, ์ข€ ๋” ํ˜„์‹ค์ ์ธ ๋ถ€๋ถ„์œผ๋กœ ๋Œ์•„๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค. 2024๋…„์—๋Š” EBITDA์˜ 54%๋ฅผ ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„(free cash flow)์œผ๋กœ ์ „ํ™˜ํ•˜๊ณ , ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„์˜ 89%๋ฅผ ์ž๋ณธํ™˜์›(capital return)์œผ๋กœ ์ „ํ™˜ํ•œ๋‹ค๊ณ  ๊ฐ€์ด๋˜์Šค๋ฅผ ์ œ์‹œํ•˜์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ 26๋…„ ์ „๋ง์น˜๋Š” 24๋…„๋ณด๋‹ค ๋‚ฎ์•„์กŒ๋Š”๋ฐ, ์ž์‚ฐ๊ฒฝ๋Ÿ‰ํ™”(asset-light)๊ฐ€ ๋” ์ง„ํ–‰๋˜์—ˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๋ง์ž…๋‹ˆ๋‹ค. ์ด ๋ถ€๋ถ„์ด ์™œ ํ•˜๋ฝํ–ˆ๋Š”์ง€ ์„ค๋ช…ํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?

๊ทธ๋ฆฌ๊ณ  RevPAR ๊ด€๋ จํ•ด์„œ๋„ ๊ดด๋ฆฌ๊ฐ€ ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ๋ถ€๋ฌธ์—์„œ ์ค‘๊ฐ„ ํ•œ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ๋ฅ ๋กœ ๊ธ์ •์ ์ด๋ผ๊ณ  ๋ง์”€ํ•˜์…จ๋Š”๋ฐ, ๊ฐ€์ด๋˜์Šค๋Š” 1~2%์˜ ๋‚ฎ์€ ์ˆ˜์ค€์—์„œ ์ค‘๊ฐ„ ์ •๋„์ž…๋‹ˆ๋‹ค. ๋ฆฌ๋…ธ๋ฒ ์ด์…˜ ๊ฐ™์€ ์š”์ธ๋“ค์ด RevPAR์— ๋ถ€๋‹ด์„ ์ฃผ์–ด์„œ ๊ทธ ์ˆ˜์ค€๊นŒ์ง€ ๋‚ด๋ ค๊ฐ€๋Š” ๊ฑด๊ฐ€์š”?
Joan Bottarini: Executive VP & CFO So Richard, let me take these one at a time. The cash flow commentary that you provided, we expect in 2026 to be back to those levels of conversions, which is low to mid-50s, if you look at the percentages that I described in my prepared remarks. So we are absolutely back there. We also have opportunity above and beyond that. We are looking to have some delevering over the next couple of years to get us back into our investment-grade ratios. So that will take some interest expense out of the equation. And obviously, opportunity because of our asset-light position now and where we expect to grow, including the contribution from the credit card into -- of course, into 2026 and into 2027 as we previously described. So on the RevPAR, switching to that topic, we provided a bridge so that you could see very clearly how we anticipate RevPAR to grow. The top line expectations that we provided in the outlook is 8% to 11%. And if you look at the contribution of Playa and the impact of the restructuring of the credit card earnings into -- our co-brand earnings into our results, we end up with a midpoint of core fee growth that is exceptionally strong. It's 7.5% at the midpoint. And we also provided in the materials that we distributed this morning that we have had a core growth in our fees over the period of time since 2017 on a compounded base almost at 8%. So we are exceptionally proud of how our core growth in fees is. It has been growing, and we expect it will continue to grow. So we just wanted to make sure that highlight was well understood, which is why we provided the breakdowns that we have. And I hope that answers your question.**Joan Bottarini:** ๋ฆฌ์ฒ˜๋“œ, ํ•˜๋‚˜์”ฉ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  ํ˜„๊ธˆํ๋ฆ„ ๊ด€๋ จํ•ด์„œ๋Š”, 2026๋…„์—๋Š” ์ œ๊ฐ€ ์‚ฌ์ „ ๋ฐœ์–ธ์—์„œ ์„ค๋ช…๋“œ๋ฆฐ ๋น„์œจ๋กœ ๋ณด๋ฉด 50% ์ดˆ์ค‘๋ฐ˜ ์ˆ˜์ค€์˜ ์ „ํ™˜์œจ๋กœ ํšŒ๋ณต๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ํ™•์‹คํžˆ ๊ทธ ์ˆ˜์ค€์œผ๋กœ ๋Œ์•„๊ฐ‘๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์ด์ƒ์˜ ๊ธฐํšŒ๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ํ–ฅํ›„ ๋ช‡ ๋…„๊ฐ„ ๋ถ€์ฑ„๋ฅผ ์ค„์—ฌ์„œ ํˆฌ์ž๋“ฑ๊ธ‰ ๋น„์œจ๋กœ ๋Œ์•„๊ฐ€๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ฒŒ ๋˜๋ฉด ์ด์ž๋น„์šฉ ๋ถ€๋‹ด์ด ์ค„์–ด๋“ค๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‹น์—ฐํžˆ ํ˜„์žฌ ์šฐ๋ฆฌ์˜ ์ž์‚ฐ๊ฒฝ๋Ÿ‰ํ™” ํฌ์ง€์…˜๊ณผ ์˜ˆ์ƒ ์„ฑ์žฅ ๋ถ€๋ฌธ, ์—ฌ๊ธฐ์— ์ด์ „์— ๋ง์”€๋“œ๋ฆฐ ๋Œ€๋กœ 2026๋…„๊ณผ 2027๋…„๊นŒ์ง€ ์‹ ์šฉ์นด๋“œ ์‚ฌ์—…์˜ ๊ธฐ์—ฌ๋„๊นŒ์ง€ ๋”ํ•ด์ง€๋ฉด์„œ ์ถ”๊ฐ€์ ์ธ ๊ธฐํšŒ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. RevPAR ๊ด€๋ จํ•ด์„œ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์ €ํฌ๊ฐ€ ๋ธŒ๋ฆฌ์ง€ ์ž๋ฃŒ๋ฅผ ์ œ๊ณตํ•ด๋“œ๋ฆฐ ๊ฒƒ์€ RevPAR ์„ฑ์žฅ ์ „๋ง์„ ๋ช…ํ™•ํ•˜๊ฒŒ ๋ณด์—ฌ๋“œ๋ฆฌ๊ธฐ ์œ„ํ•จ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€์ด๋˜์Šค์—์„œ ์ œ์‹œํ•œ ๋งค์ถœ ์„ฑ์žฅ๋ฅ ์€ 8%์—์„œ 11%์ž…๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์„œ Playa์˜ ๊ธฐ์—ฌ๋ถ„๊ณผ ์‹ ์šฉ์นด๋“œ ์ˆ˜์ต, ์ฆ‰ ์ œํœด ์นด๋“œ ์ˆ˜์ต์˜ ์žฌ๊ตฌ์„ฑ ์˜ํ–ฅ์„ ๊ณ ๋ คํ•˜๋ฉด, ํ•ต์‹ฌ ์ˆ˜์ˆ˜๋ฃŒ ์„ฑ์žฅ๋ฅ  ์ค‘๊ฐ„๊ฐ’์ด ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์ˆ˜์ค€์œผ๋กœ ๋‚˜ํƒ€๋‚ฉ๋‹ˆ๋‹ค. ์ค‘๊ฐ„๊ฐ’ ๊ธฐ์ค€์œผ๋กœ 7.5%์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์˜ค๋Š˜ ์•„์นจ ๋ฐฐํฌํ•œ ์ž๋ฃŒ์—์„œ 2017๋…„ ์ดํ›„ ํ•ต์‹ฌ ์ˆ˜์ˆ˜๋ฃŒ ์ˆ˜์ต์ด ์—ฐํ‰๊ท  ๋ณต๋ฆฌ ๊ธฐ์ค€์œผ๋กœ ๊ฑฐ์˜ 8% ์„ฑ์žฅํ•ด์™”๋‹ค๋Š” ์ ๋„ ๋ณด์—ฌ๋“œ๋ ธ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ ํ•ต์‹ฌ ์ˆ˜์ˆ˜๋ฃŒ ์„ฑ์žฅ๋ฅ ์— ๋Œ€ํ•ด ๋งค์šฐ ์ž๋ถ€์‹ฌ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€์†์ ์œผ๋กœ ์„ฑ์žฅํ•ด์™”๊ณ , ์•ž์œผ๋กœ๋„ ๊ณ„์† ์„ฑ์žฅํ•  ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์ด ๋ถ€๋ถ„์ด ๋ช…ํ™•ํ•˜๊ฒŒ ์ดํ•ด๋˜๋„๋ก ํ•˜๊ณ  ์‹ถ์—ˆ๊ณ , ๊ทธ๋ž˜์„œ ์„ธ๋ถ€ ๋‚ด์—ญ์„ ์ œ๊ณตํ•ด ๋“œ๋ฆฐ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋‹ต๋ณ€์ด ๋˜์…จ๊ธฐ๋ฅผ ๋ฐ”๋ž๋‹ˆ๋‹ค.
Richard Clarke: Bernstein Institutional Services LLC, Research Division Maybe one final part. Just the capital returns at $350 million midpoint. So am I to understand that is because you will be deleveraging this year and so hence, some of the free cash flow goes to deleveraging rather than capital return.**Richard Clarke:** ์ž๋ณธ ์ˆ˜์ต๋ฅ ์ด 3์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ค‘๊ฐ„๊ฐ’์ด๋ผ๋Š” ์ ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์˜ฌํ•ด ๋ถ€์ฑ„ ๊ฐ์ถ•(deleveraging)์„ ์ง„ํ–‰ํ•  ์˜ˆ์ •์ด๊ธฐ ๋•Œ๋ฌธ์— ์ž‰์—ฌํ˜„๊ธˆํ๋ฆ„(free cash flow)์˜ ์ผ๋ถ€๊ฐ€ ์ž๋ณธ ์ˆ˜์ต ํ™˜์›๋ณด๋‹ค๋Š” ๋ถ€์ฑ„ ๊ฐ์ถ•์— ์‚ฌ์šฉ๋œ๋‹ค๊ณ  ์ดํ•ดํ•˜์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค.
Joan Bottarini: Executive VP & CFO As we sit here at this point in the year, our capital allocation strategy has not changed. We expect to invest in growth for the platform and return excess cash to shareholders as appropriate. And of course, retain our investment-grade profile. So as we sit here now, we think that's a healthy start to the year. And as you've seen us do time and again, we have and for the past decade, returned capital to shareholders when there is excess cash. I would just point to when we had the signing bonus in the fourth quarter of 2025, we did what we had said we were going to do, which is return that directly to shareholders as excess cash. So that will be how we proceed with this year as well.**Joan Bottarini:** ํ˜„์žฌ ์‹œ์ ์—์„œ ์šฐ๋ฆฌ์˜ ์ž๋ณธ ๋ฐฐ๋ถ„ ์ „๋žต์€ ๋ณ€ํ•จ์ด ์—†์Šต๋‹ˆ๋‹ค. ํ”Œ๋žซํผ ์„ฑ์žฅ์— ํˆฌ์žํ•˜๊ณ  ์ ์ ˆํ•œ ์‹œ์ ์— ์ดˆ๊ณผ ํ˜„๊ธˆ์„ ์ฃผ์ฃผ๋“ค์—๊ฒŒ ํ™˜์›ํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ํˆฌ์ž๋“ฑ๊ธ‰(investment-grade) ์‹ ์šฉ๋“ฑ๊ธ‰๋„ ์œ ์ง€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ˜„์žฌ๋กœ์„œ๋Š” ์˜ฌํ•ด๋ฅผ ๊ฑด๊ฐ•ํ•˜๊ฒŒ ์‹œ์ž‘ํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋™์•ˆ ์ €ํฌ๊ฐ€ ๋ณด์—ฌ๋“œ๋ฆฐ ๊ฒƒ์ฒ˜๋Ÿผ, ์ง€๋‚œ 10๋…„๊ฐ„ ์ดˆ๊ณผ ํ˜„๊ธˆ์ด ๋ฐœ์ƒํ•  ๋•Œ๋งˆ๋‹ค ์ฃผ์ฃผ๋“ค์—๊ฒŒ ์ž๋ณธ์„ ํ™˜์›ํ•ด์™”์Šต๋‹ˆ๋‹ค. 2025๋…„ 4๋ถ„๊ธฐ์— ๊ณ„์•ฝ๊ธˆ์„ ๋ฐ›์•˜์„ ๋•Œ๋„ ๋ง์”€๋“œ๋ฆฐ ๋Œ€๋กœ ๊ทธ ๊ธˆ์•ก์„ ์ดˆ๊ณผ ํ˜„๊ธˆ์œผ๋กœ ์ฃผ์ฃผ๋“ค์—๊ฒŒ ์ง์ ‘ ํ™˜์›ํ–ˆ์Šต๋‹ˆ๋‹ค. ์˜ฌํ•ด๋„ ๊ฐ™์€ ๋ฐฉ์‹์œผ๋กœ ์ง„ํ–‰ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Operator: Next question comes from Brandt Montour from Barclays.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ฐ”ํด๋ ˆ์ด์ฆˆ์˜ ๋ธŒ๋žœํŠธ ๋ชฌํˆฌ์–ด๋‹˜๊ป˜์„œ ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Brandt Montour: Barclays Bank PLC, Research Division So the industry has largely cited a better December than expected and that was the best month of the quarter, I think for most folks. You guys did a really impressive 4% globally for the fourth quarter overall. And then if I look at the first quarter guidance, you're pointing to the midpoint of your full year guidance. And so you're looking for, let's say, 2% in the first quarter after doing 4% in the fourth quarter. So I guess the question is with the context that one of your larger peers yesterday called out a sort of a real-time firming or sort of inflection or something within business transient, which I know is a smaller segment for you guys, they're seeing some first quarter pick up, essentially December into the first quarter. So just the question would be, are you seeing that? And then is there anything else in the first quarter that we should think about quarter-over-quarter in terms of comparisons?**Brandt Montour:** ์—…๊ณ„ ์ „๋ฐ˜์ ์œผ๋กœ 12์›”์ด ์˜ˆ์ƒ๋ณด๋‹ค ์ข‹์•˜๊ณ , ๋Œ€๋ถ€๋ถ„์˜ ๊ธฐ์—…๋“ค์—๊ฒŒ 4๋ถ„๊ธฐ ์ค‘ ๊ฐ€์žฅ ์ข‹์€ ๋‹ฌ์ด์—ˆ๋‹ค๊ณ  ์–ธ๊ธ‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ท€์‚ฌ๋Š” 4๋ถ„๊ธฐ์— ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์ •๋ง ์ธ์ƒ์ ์ธ 4% ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ•˜์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ 1๋ถ„๊ธฐ ๊ฐ€์ด๋˜์Šค๋ฅผ ๋ณด๋ฉด ์—ฐ๊ฐ„ ๊ฐ€์ด๋˜์Šค์˜ ์ค‘๊ฐ„๊ฐ’์„ ์ œ์‹œํ•˜๊ณ  ๊ณ„์‹ญ๋‹ˆ๋‹ค. ์ฆ‰, 4๋ถ„๊ธฐ์— 4% ์„ฑ์žฅ์„ ๊ธฐ๋กํ•œ ํ›„ 1๋ถ„๊ธฐ์—๋Š” ์•ฝ 2% ์„ฑ์žฅ์„ ์˜ˆ์ƒํ•˜๊ณ  ๊ณ„์‹  ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์งˆ๋ฌธ๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€, ์–ด์ œ ๊ท€์‚ฌ์˜ ์ฃผ์š” ๊ฒฝ์Ÿ์‚ฌ ์ค‘ ํ•œ ๊ณณ์—์„œ ๋น„์ฆˆ๋‹ˆ์Šค transient ๋ถ€๋ฌธ์—์„œ ์‹ค์‹œ๊ฐ„์œผ๋กœ ํ™•๊ณ ํ•ด์ง€๋Š” ๋ณ€๊ณก์  ๊ฐ™์€ ๊ฒƒ์„ ์–ธ๊ธ‰ํ–ˆ๋Š”๋ฐ์š”, ๋ฌผ๋ก  ์ด ๋ถ€๋ฌธ์ด ๊ท€์‚ฌ์—๊ฒŒ๋Š” ์ž‘์€ ์„ธ๊ทธ๋จผํŠธ์ด๊ธด ํ•˜์ง€๋งŒ, ๊ทธ๋“ค์€ ๊ธฐ๋ณธ์ ์œผ๋กœ 12์›”๋ถ€ํ„ฐ 1๋ถ„๊ธฐ๋กœ ์ด์–ด์ง€๋Š” ์ƒ์Šน์„ธ๋ฅผ ๋ณด๊ณ  ์žˆ๋‹ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ ์ƒํ™ฉ์„ ์‹ค์ œ๋กœ ๋ณด๊ณ  ๊ณ„์‹ ๊ฐ€์š”? ๊ทธ๋ฆฌ๊ณ  1๋ถ„๊ธฐ์— ์ „๋ถ„๊ธฐ ๋Œ€๋น„ ๋น„๊ต ์ธก๋ฉด์—์„œ ์ €ํฌ๊ฐ€ ๊ณ ๋ คํ•ด์•ผ ํ•  ๋‹ค๋ฅธ ์‚ฌํ•ญ์ด ์žˆ์„๊นŒ์š”?
Joan Bottarini: Executive VP & CFO So Brandt, why we ended up at that sort of middle point of the range is that we're seeing a continuation of trends. We're absolutely seeing net package RevPAR very strong in the first quarter. So leisure transient is as we described. And actually, January has come in a little bit better than our range, at the top end of our range. And with respect to the breakdown of that, BT has improved slightly, still a little bit flat in January. So it's been an interesting comparison because, of course, last year, we had the inauguration. And so as we look at the quarter and we consider the conversations that we're having with our big customers, we're absolutely hearing that they are still intending to travel. It's just as you look at the booking windows, BT remains the shortest. So we're about flattish in January. The overall for January is at the high end of our range. And that package RevPAR is really strong, which is a great sign for leisure.**Joan Bottarini:** 1๋ถ„๊ธฐ์— ์ˆœ ํŒจํ‚ค์ง€ ๊ฐ์‹ค๋‹น ์ˆ˜์ต(net package RevPAR)์ด ๋งค์šฐ ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ ˆ์ € ๊ฐœ๋ณ„ ์—ฌํ–‰๊ฐ ๋ถ€๋ฌธ์€ ์•ž์„œ ๋ง์”€๋“œ๋ฆฐ ๋Œ€๋กœ์ž…๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ 1์›”์€ ์ €ํฌ ์˜ˆ์ƒ ๋ฒ”์œ„์˜ ์ƒ๋‹จ์œผ๋กœ, ์ „๋ง์น˜๋ณด๋‹ค ์•ฝ๊ฐ„ ๋” ์ข‹๊ฒŒ ๋‚˜์™”์Šต๋‹ˆ๋‹ค. ์„ธ๋ถ€ ๋‚ด์—ญ์„ ๋ณด๋ฉด, ๋น„์ฆˆ๋‹ˆ์Šค ์ถœ์žฅ(BT) ๋ถ€๋ฌธ์ด ์†Œํญ ๊ฐœ์„ ๋˜์—ˆ์ง€๋งŒ 1์›”์—๋Š” ์—ฌ์ „ํžˆ ๋‹ค์†Œ ์ •์ฒด๋œ ์ƒํƒœ์ž…๋‹ˆ๋‹ค. ์ž‘๋…„์— ๋Œ€ํ†ต๋ น ์ทจ์ž„์‹์ด ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์— ๋น„๊ต๊ฐ€ ํฅ๋ฏธ๋กœ์šด ์ธก๋ฉด์ด ์žˆ์Šต๋‹ˆ๋‹ค. 1๋ถ„๊ธฐ ์ „์ฒด๋ฅผ ๋ณด๊ณ  ์ฃผ์š” ๊ณ ๊ฐ์‚ฌ๋“ค๊ณผ ๋‚˜๋ˆ„๋Š” ๋Œ€ํ™”๋ฅผ ๊ณ ๋ คํ•  ๋•Œ, ๊ทธ๋“ค์€ ์—ฌ์ „ํžˆ ์ถœ์žฅ ๊ณ„ํš์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ์˜ˆ์•ฝ ๊ธฐ๊ฐ„์„ ๋ณด๋ฉด, ๋น„์ฆˆ๋‹ˆ์Šค ์ถœ์žฅ์˜ ์˜ˆ์•ฝ ๊ธฐ๊ฐ„์ด ๊ฐ€์žฅ ์งง๊ฒŒ ์œ ์ง€๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 1์›”์—๋Š” ๊ฑฐ์˜ ๋ณดํ•ฉ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค. 1์›” ์ „์ฒด๋กœ ๋ณด๋ฉด ์šฐ๋ฆฌ ์˜ˆ์ƒ ๋ฒ”์œ„์˜ ์ƒ๋‹จ์— ์œ„์น˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํŒจํ‚ค์ง€ RevPAR(๊ฐ์‹ค๋‹น ๊ฐ€์šฉ ์ˆ˜์ต)์ด ์ •๋ง ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ๋Š”๋ฐ, ์ด๋Š” ๋ ˆ์ € ๋ถ€๋ฌธ์— ์žˆ์–ด ๋งค์šฐ ๊ธ์ •์ ์ธ ์‹ ํ˜ธ์ž…๋‹ˆ๋‹ค.
Mark Hoplamazian: President, CEO & Director There are two things that I would say are true. Several points to make. First, don't forget, we are lapping inauguration last year. So that actually has some impact. So excluding Washington, our U.S. BT would have been better than -- because U.S. BT overall was down but it would have been better by a significant measure because of the comparison in D.C. The second thing I would say is that our pace, such as it is, it's -- short term, it is positive in both February and March, even though the total revenues that are booked right now are not huge proportions of total BT expected revenues, but they're up in both cases, above the top end of our RevPAR range for the year. So BT looks like it's going to be firming for the remainder of the first quarter. Leisure, as Joan pointed out, is very strong, especially our all-inclusive resorts with pace up around 10%. And so we're looking at a situation where as much as we can tell at this point, it looks like we've got more positive momentum on the BT front in the near term at least, anything beyond 2 months out is really relevant because the booking window is so short. We're also going to be heading into Liberation Day lapping Liberation Day that is. So we'll see what impact that's got in terms of the comparisons when we hit April.**Mark Hoplamazian:** ๋ง์”€๋“œ๋ฆด ์ ์ด ๋‘ ๊ฐ€์ง€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋จผ์ €, ์ž‘๋…„ ๋Œ€ํ†ต๋ น ์ทจ์ž„์‹ ํšจ๊ณผ๋ฅผ ๋น„๊ต ๋Œ€์ƒ์œผ๋กœ ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์„ ์žŠ์ง€ ๋ง์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์‹ค์ œ๋กœ ์–ด๋А ์ •๋„ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์›Œ์‹ฑํ„ด์„ ์ œ์™ธํ•˜๋ฉด ๋ฏธ๊ตญ BT(๋น„์ฆˆ๋‹ˆ์Šค ์ถœ์žฅ) ์‹ค์ ์ด ๋” ๋‚˜์•˜์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ „์ฒด ๋ฏธ๊ตญ BT๋Š” ๊ฐ์†Œํ–ˆ์ง€๋งŒ, DC ์ง€์—ญ ๋น„๊ต ํšจ๊ณผ๋ฅผ ์ œ์™ธํ•˜๋ฉด ์ƒ๋‹นํžˆ ๊ฐœ์„ ๋œ ์ˆ˜์น˜๋ฅผ ๋ณด์˜€์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ๋กœ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€, ํ˜„์žฌ ์šฐ๋ฆฌ์˜ ์ง„ํ–‰ ์†๋„๊ฐ€ 2์›”๊ณผ 3์›” ๋ชจ๋‘ ๊ธ์ •์ ์ด๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค. ํ˜„์žฌ ์˜ˆ์•ฝ๋œ ์ด ๋งค์ถœ์ด ์ „์ฒด BT ์˜ˆ์ƒ ๋งค์ถœ์—์„œ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์ด ์•„์ง ํฌ์ง€๋Š” ์•Š์ง€๋งŒ, ๋‘ ๋‹ฌ ๋ชจ๋‘ ์—ฐ๊ฐ„ RevPAR(๊ฐ์‹ค๋‹น ๊ฐ€์šฉ ๋งค์ถœ) ๊ฐ€์ด๋˜์Šค ์ƒ๋‹จ์„ ์ƒํšŒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ BT๋Š” 1๋ถ„๊ธฐ ๋‚จ์€ ๊ธฐ๊ฐ„ ๋™์•ˆ ๊ฒฌ๊ณ ํ•ด์งˆ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๋ ˆ์ € ๋ถ€๋ฌธ์€ Joan์ด ์ง€์ ํ•œ ๋Œ€๋กœ ๋งค์šฐ ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์œผ๋ฉฐ, ํŠนํžˆ ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๋ฆฌ์กฐํŠธ์˜ ์˜ˆ์•ฝ ์ง„ํ–‰๋ฅ (pace)์ด ์•ฝ 10% ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ๋กœ์„œ๋Š” ์ ์–ด๋„ ๋‹จ๊ธฐ์ ์œผ๋กœ ๋น„์ฆˆ๋‹ˆ์Šค ์—ฌํ–‰(BT) ๋ถ€๋ฌธ์—์„œ ๋” ๊ธ์ •์ ์ธ ๋ชจ๋ฉ˜ํ…€์„ ํ™•๋ณดํ•œ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๋‹ค๋งŒ 2๊ฐœ์›” ์ด์ƒ ์„ ํ–‰ ์˜ˆ์•ฝ์€ ์˜ˆ์•ฝ ๊ธฐ๊ฐ„์ด ๋งค์šฐ ์งง๊ธฐ ๋•Œ๋ฌธ์— ์‹ค์งˆ์ ์ธ ์˜๋ฏธ๊ฐ€ ํฌ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ํ•ด๋ฐฉ์˜ ๋‚ (Liberation Day)์„ ๋งž์ดํ•˜๊ฒŒ ๋˜๋Š”๋ฐ, ์ž‘๋…„ ๋™๊ธฐ์™€ ๋น„๊ตํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. 4์›”์ด ๋˜๋ฉด ์ด๊ฒƒ์ด ๋น„๊ต ์ˆ˜์น˜์— ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์น ์ง€ ์ง€์ผœ๋ด์•ผ ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Operator: Next question comes from Smedes Rose from Citi.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ์”จํ‹ฐ์˜ ์Šค๋ฉ”๋ฐ์Šค ๋กœ์ฆˆ๋‹˜๊ป˜์„œ ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Bennett Rose: Citigroup Inc., Research Division I just wanted to ask a little more on your decision to no longer include EBITDA from nonconsolidated joint ventures in your definition. I know you said part of it aligns with peers, but it also, I think you said reflects strategy and evolution. I'm just wondering, is this -- I assume these are -- because they're nonconsolidated, these are minority interests that you hold. Would it make strategic sense to kind of go to your partners and sort of try to get bought out over time as a way to kind of maybe get more simplicity in your overall model? And I guess the benefit of these JVs or nonconsolidated JVs will just come to you through the EPS line, which I think most people focus less on you guys relative to peers just because there's lots of reasons, it's very difficult to model versus just getting to an EBITDA number. So I'm just wondering if you could just maybe talk about the decision there a little more.**Bennett Rose:** ๋น„์—ฐ๊ฒฐ ํ•ฉ์ž‘ํˆฌ์ž์˜ EBITDA๋ฅผ ์ •์˜์—์„œ ๋” ์ด์ƒ ํฌํ•จํ•˜์ง€ ์•Š๊ธฐ๋กœ ํ•œ ๊ฒฐ์ •์— ๋Œ€ํ•ด ์ข€ ๋” ์—ฌ์ญค๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋™์ข…์—…๊ณ„์™€์˜ ์ •๋ ฌ์ด ์ผ๋ถ€ ์ด์œ ๋ผ๊ณ  ๋ง์”€ํ•˜์…จ๋Š”๋ฐ, ์ „๋žต๊ณผ ์ง„ํ™”๋ฅผ ๋ฐ˜์˜ํ•œ๋‹ค๊ณ ๋„ ํ•˜์‹  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ถ๊ธˆํ•œ ์ ์€, ๋น„์—ฐ๊ฒฐ์ด๋ผ๋Š” ๊ฒƒ์€ ๊ท€์‚ฌ๊ฐ€ ๋ณด์œ ํ•œ ์†Œ์ˆ˜์ง€๋ถ„์„ ์˜๋ฏธํ•˜๋Š” ๊ฒƒ์œผ๋กœ ์ดํ•ด๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ์ „๋žต์ ์œผ๋กœ ํŒŒํŠธ๋„ˆ๋“ค์—๊ฒŒ ์ ‘๊ทผํ•ด์„œ ์‹œ๊ฐ„์„ ๋‘๊ณ  ์ง€๋ถ„์„ ๋งค๊ฐํ•˜๋Š” ๋ฐฉ์‹์œผ๋กœ ์ „์ฒด ๋ชจ๋ธ์˜ ๋‹จ์ˆœ์„ฑ์„ ๋†’์ด๋Š” ๊ฒƒ์ด ํ•ฉ๋ฆฌ์ ์ด์ง€ ์•Š์„๊นŒ์š”? ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ํ•ฉ์ž‘ํˆฌ์ž๋‚˜ ๋น„์—ฐ๊ฒฐ ํ•ฉ์ž‘ํˆฌ์ž์˜ ์ด์ต์€ ์ฃผ๋‹น์ˆœ์ด์ต(EPS) ๋ผ์ธ์„ ํ†ตํ•ด ๋ฐ˜์˜๋  ๊ฒƒ์œผ๋กœ ๋ณด์ด๋Š”๋ฐ, ๋‹ค๋ฅธ ๋™์ข…์—…์ฒด๋“ค์— ๋น„ํ•ด ํˆฌ์ž์ž๋“ค์ด ๊ท€์‚ฌ์˜ EPS์— ๋Œ€ํ•ด์„œ๋Š” ์ƒ๋Œ€์ ์œผ๋กœ ๋œ ์ฃผ๋ชฉํ•˜๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ ๊ฐ€์ง€ ์ด์œ ๊ฐ€ ์žˆ๊ฒ ์ง€๋งŒ, EBITDA ์ˆ˜์น˜๋ฅผ ์‚ฐ์ถœํ•˜๋Š” ๊ฒƒ์— ๋น„ํ•ด ๋ชจ๋ธ๋งํ•˜๊ธฐ๊ฐ€ ๋งค์šฐ ์–ด๋ ต๊ธฐ ๋•Œ๋ฌธ์ธ ๊ฒƒ ๊ฐ™์€๋ฐ์š”. ๊ทธ๋ž˜์„œ ์ด๋Ÿฌํ•œ ๊ฒฐ์ •์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”?
Mark Hoplamazian: President, CEO & Director Yes, a good question is one for which I have an answer, a great question is one in which I get an idea thrown at me that we're actually already implementing. So thank you. I would say in 2017, when we started going down the path of the program to sell down more methodically the asset base. We concurrently really shifted our strategy because up until then, we were actively using real capital, like we had allocated $200 million back in 2015, '16 and '17 to fund JV interest to help propel getting Hyatt Centric in great locations with great partners. And those investments turned out to be good investments. Much -- many of them other than a couple have already been monetized. And the same was true for a few Hyatt places in key locations like Austin, Nashville, et cetera. And so we have used capital through JVs to help propel and accelerate growth for individual brands. What I'll tell you is we are not -- I believe that we will find other opportunities to do that, but it is not a proactive strategy that we are pursuing. We are actually pursuing what you described, which is looking at monetization of all of our JVs over time. As you say, in some cases, we are -- we have the ability to actually control an exit. In other cases, we have bought out partners so that we can control the hotel and then be able to pursue a sale. There are several examples of that where those owned hotels are currently in our portfolio. JV partners have been bought out. And then finally, we've got one public situation, which is Juniper. I think our market cap of our holdings is somewhere in the $240 million to $250 million range, which is a staggering return because we only put in maybe $40 million into that investment to begin with. But I think over time -- and that's after a significant decline in the Indian market. So we believe that value will recover because our performance in India continues to go from strength to strength, and we will look to monetize that over time. So your suggestion is accepted, and the mandate is set, and we're going to be going to work.**Mark Hoplamazian:** 2017๋…„์— ์ž์‚ฐ ๊ธฐ๋ฐ˜์„ ๋ณด๋‹ค ์ฒด๊ณ„์ ์œผ๋กœ ๋งค๊ฐํ•˜๋Š” ํ”„๋กœ๊ทธ๋žจ์„ ์‹œ์ž‘ํ•˜๋ฉด์„œ, ์šฐ๋ฆฌ๋Š” ๋™์‹œ์— ์ „๋žต์„ ํฌ๊ฒŒ ์ „ํ™˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ์ „๊นŒ์ง€๋Š” ์‹ค์ œ ์ž๋ณธ์„ ์ ๊ทน์ ์œผ๋กœ ํ™œ์šฉํ–ˆ์—ˆ์ฃ . 2015๋…„, 2016๋…„, 2017๋…„์— 2์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๋ฐฐ์ •ํ•ด์„œ ํ•ฉ์ž‘ํˆฌ์ž(JV) ์ง€๋ถ„์— ํˆฌ์žํ–ˆ๊ณ , ์ด๋ฅผ ํ†ตํ•ด ํ›Œ๋ฅญํ•œ ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ํ•จ๊ป˜ ์ข‹์€ ์ž…์ง€์— ํ•˜์–ํŠธ ์„ผํŠธ๋ฆญ์„ ํ™•์žฅํ•˜๋Š” ๋ฐ ํž˜์„ ์‹ค์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ํˆฌ์ž๋“ค์€ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์Šต๋‹ˆ๋‹ค. ๋ช‡ ๊ฑด์„ ์ œ์™ธํ•˜๊ณ ๋Š” ๋Œ€๋ถ€๋ถ„ ์ด๋ฏธ ํ˜„๊ธˆํ™”๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์˜ค์Šคํ‹ด, ๋‚ด์Šˆ๋นŒ ๋“ฑ ์ฃผ์š” ์ž…์ง€์˜ ๋ช‡๋ช‡ ํ•˜์–ํŠธ ํ”Œ๋ ˆ์ด์Šค ํ˜ธํ…”๋“ค๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ํ•ฉ์ž‘ํˆฌ์ž(JV)๋ฅผ ํ†ตํ•œ ์ž๋ณธ์„ ํ™œ์šฉํ•ด ๊ฐœ๋ณ„ ๋ธŒ๋žœ๋“œ์˜ ์„ฑ์žฅ์„ ์ด‰์ง„ํ•˜๊ณ  ๊ฐ€์†ํ™”ํ•ด ์™”์Šต๋‹ˆ๋‹ค. ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€, ์•ž์œผ๋กœ๋„ ๊ทธ๋Ÿฐ ๊ธฐํšŒ๋ฅผ ์ฐพ์„ ์ˆ˜๋Š” ์žˆ๊ฒ ์ง€๋งŒ, ์ด๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ์ ๊ทน์ ์œผ๋กœ ์ถ”์ง„ํ•˜๋Š” ์ „๋žต์€ ์•„๋‹ˆ๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์šฐ๋ฆฌ๊ฐ€ ์ถ”์ง„ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์€ ๋ง์”€ํ•˜์‹  ๋Œ€๋กœ ์‹œ๊ฐ„์„ ๋‘๊ณ  ๋ชจ๋“  ํ•ฉ์ž‘ํˆฌ์ž ์ง€๋ถ„์˜ ํ˜„๊ธˆํ™”๋ฅผ ๊ฒ€ํ† ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  ๊ฒƒ์ฒ˜๋Ÿผ ๊ฒฝ์šฐ์— ๋”ฐ๋ผ์„œ๋Š” ์šฐ๋ฆฌ๊ฐ€ ์‹ค์ œ๋กœ ๋งค๊ฐ ์‹œ์ ์„ ํ†ต์ œํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๊ฒฝ์šฐ์—๋Š” ํŒŒํŠธ๋„ˆ ์ง€๋ถ„์„ ์ธ์ˆ˜ํ•ด์„œ ํ˜ธํ…”์„ ํ†ต์ œํ•œ ๋‹ค์Œ ๋งค๊ฐ์„ ์ถ”์ง„ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์šฐ๋ฆฌ ํฌํŠธํด๋ฆฌ์˜ค์— ์žˆ๋Š” ์†Œ์œ  ํ˜ธํ…”๋“ค ์ค‘์— ํ•ฉ์ž‘ํˆฌ์ž ํŒŒํŠธ๋„ˆ ์ง€๋ถ„์„ ์ธ์ˆ˜ํ•œ ์‚ฌ๋ก€๊ฐ€ ์—ฌ๋Ÿฌ ๊ฑด ์žˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ ๊ณต๊ฐœ ํˆฌ์ž ๊ฑด์œผ๋กœ๋Š” Juniper๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๋ณด์œ  ์ง€๋ถ„์˜ ์‹œ๊ฐ€์ด์•ก์ด ์•ฝ 2์–ต 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 2์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ˆ˜์ค€์ธ๋ฐ, ์ฒ˜์Œ ํˆฌ์ž ๊ธˆ์•ก์ด 4์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ •๋„์˜€๋˜ ๊ฒƒ์„ ๊ฐ์•ˆํ•˜๋ฉด ๋†€๋ผ์šด ์ˆ˜์ต๋ฅ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ด๊ฒƒ๋„ ์ธ๋„ ์‹œ์žฅ์ด ์ƒ๋‹นํžˆ ํ•˜๋ฝํ•œ ์ดํ›„์˜ ๊ฐ€์น˜์ž…๋‹ˆ๋‹ค. ์ธ๋„์—์„œ ์šฐ๋ฆฌ์˜ ์‹ค์ ์ด ๊ณ„์†ํ•ด์„œ ์ข‹์•„์ง€๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์— ๊ทธ ๊ฐ€์น˜๋Š” ํšŒ๋ณต๋  ๊ฒƒ์œผ๋กœ ๋ณด๊ณ  ์žˆ์œผ๋ฉฐ, ์‹œ๊ฐ„์„ ๋‘๊ณ  ํ˜„๊ธˆํ™”๋ฅผ ์ถ”์ง„ํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  ์ œ์•ˆ์€ ๋ฐ›์•„๋“ค์˜€๊ณ , ๋ฐฉํ–ฅ๋„ ์ •ํ•ด์กŒ์œผ๋‹ˆ ์ด์ œ ์‹คํ–‰์— ๋“ค์–ด๊ฐ€๊ฒ ์Šต๋‹ˆ๋‹ค.
Joan Bottarini: Executive VP & CFO And I would just add that similar to the program for any asset sales, we have retained management and franchise contracts on every single transaction. And this portfolio is also of a very high quality and we have high-quality partners. So as we consider all of the future actions we might take that Mark laid out, we would retain management and franchise contracts on all of these.**Joan Bottarini:** CFO๋กœ์„œ ๋ง๋ถ™์ด์ž๋ฉด, ๋‹ค๋ฅธ ์ž์‚ฐ ๋งค๊ฐ ํ”„๋กœ๊ทธ๋žจ๊ณผ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ ๋ชจ๋“  ๊ฑฐ๋ž˜์—์„œ ์šด์˜ ๋ฐ ํ”„๋žœ์ฐจ์ด์ฆˆ ๊ณ„์•ฝ์€ ์œ ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ํฌํŠธํด๋ฆฌ์˜ค ์—ญ์‹œ ๋งค์šฐ ์šฐ์ˆ˜ํ•œ ํ’ˆ์งˆ์ด๋ฉฐ, ํ›Œ๋ฅญํ•œ ํŒŒํŠธ๋„ˆ๋“ค๊ณผ ํ•จ๊ป˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ Mark๊ฐ€ ์„ค๋ช…ํ•œ ํ–ฅํ›„ ์กฐ์น˜๋“ค์„ ๊ฒ€ํ† ํ•  ๋•Œ, ์ด ๋ชจ๋“  ์ž์‚ฐ์— ๋Œ€ํ•ด ์šด์˜ ๋ฐ ํ”„๋žœ์ฐจ์ด์ฆˆ ๊ณ„์•ฝ์„ ๊ณ„์† ๋ณด์œ ํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Bennett Rose: Citigroup Inc., Research Division That's helpful. Can I just ask just a quick follow-up separately. You mentioned the impact of Hurricane Melissa, it's in your numbers. You haven't -- I mean do you have any business interruption insurance claims? Or is there anything that might offset that? Or...**Bennett Rose:** ๋„์›€์ด ๋˜์…จ๋‹ค๋‹ˆ ๋‹คํ–‰์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ๋ณ„๋„๋กœ ๊ฐ„๋‹จํ•œ ํ›„์† ์งˆ๋ฌธ ํ•˜๋‚˜๋งŒ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ํ—ˆ๋ฆฌ์ผ€์ธ ๋ฉœ๋ฆฌ์‚ฌ์˜ ์˜ํ–ฅ์ด ์‹ค์ ์— ๋ฐ˜์˜๋˜์–ด ์žˆ๋‹ค๊ณ  ๋ง์”€ํ•˜์…จ๋Š”๋ฐ์š”. ํ˜น์‹œ ์˜์—…์ค‘๋‹จ๋ณดํ—˜(business interruption insurance) ์ฒญ๊ตฌ ๊ฑด์ด ์žˆ์œผ์‹ ๊ฐ€์š”? ์•„๋‹ˆ๋ฉด ์ด๋ฅผ ์ƒ์‡„ํ•  ์ˆ˜ ์žˆ๋Š” ๋‹ค๋ฅธ ์š”์ธ์ด ์žˆ๋Š”์ง€์š”?
Joan Bottarini: Executive VP & CFO Yes, we sure do, Smedes. And we have -- as you can imagine, in this part of the world, this is a risk that we're faced with as owners. While we were owning the Playa Hotels and our owners also have good insurance in this location. So we have not included that in the outlook, if that was your next question. We're not sure when those proceeds will come in, but we'll keep you posted.**Joan Bottarini:** ๋„ค, ๋ฌผ๋ก ์ž…๋‹ˆ๋‹ค. ์ด ์ง€์—ญ์—์„œ๋Š” ์†Œ์œ ์ฃผ๋กœ์„œ ์ด๋Ÿฌํ•œ ๋ฆฌ์Šคํฌ์— ์ง๋ฉดํ•˜๊ฒŒ ๋˜๋Š” ๊ฒƒ์ด ๋‹น์—ฐํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ Playa Hotels๋ฅผ ์†Œ์œ ํ•˜๊ณ  ์žˆ์„ ๋•Œ๋„ ๊ทธ๋žฌ๊ณ , ํ˜„์žฌ ์†Œ์œ ์ฃผ๋“ค๋„ ์ด ์ง€์—ญ์— ๋Œ€ํ•œ ์ถฉ๋ถ„ํ•œ ๋ณดํ—˜์— ๊ฐ€์ž…๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์ด ๊ทธ๊ฒƒ์ด์…จ๋‹ค๋ฉด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ €ํฌ๋Š” ์ด๋ฅผ ์ „๋ง์น˜์— ํฌํ•จ์‹œํ‚ค์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ๋ณดํ—˜๊ธˆ์ด ์–ธ์ œ ๋“ค์–ด์˜ฌ์ง€๋Š” ํ™•์‹คํ•˜์ง€ ์•Š์ง€๋งŒ, ์ง„ํ–‰ ์ƒํ™ฉ์„ ๊ณ„์† ์•Œ๋ ค๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
Bennett Rose: Citigroup Inc., Research Division Okay. But that impact could be modified somewhat by -- I know the timing is always difficult and the amount is always difficult, but...**Bennett Rose:** ๋„ค, ๋งž์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ทธ ์˜ํ–ฅ์€ ์–ด๋А ์ •๋„ ์กฐ์ •๋  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์‹œ๊ธฐ๋ฅผ ์ •ํ™•ํžˆ ์˜ˆ์ธกํ•˜๊ธฐ๋Š” ํ•ญ์ƒ ์–ด๋ ต๊ณ , ๊ทœ๋ชจ๋ฅผ ๊ฐ€๋Š ํ•˜๋Š” ๊ฒƒ๋„ ์‰ฝ์ง€ ์•Š์ง€๋งŒ ๋ง์ด์ฃ ...
Joan Bottarini: Executive VP & CFO It will be, but the amount and timing is what is still under discussion.**Joan Bottarini:** ๊ทธ๋ ‡๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค๋งŒ, ๊ตฌ์ฒด์ ์ธ ๊ธˆ์•ก๊ณผ ์‹œ๊ธฐ์— ๋Œ€ํ•ด์„œ๋Š” ์•„์ง ๋…ผ์˜ ์ค‘์ž…๋‹ˆ๋‹ค.
Operator: Our next question comes from Steve Pizzella from Deutsche Bank.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋„์ด์ฒด๋ฐฉํฌ์˜ ์Šคํ‹ฐ๋ธŒ ํ”ผ์ ค๋ผ๋กœ๋ถ€ํ„ฐ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
Steven Pizzella: Deutsche Bank AG, Research Division Mark, I wanted to ask about how you think about the ALG Vacations benefit to the business today and whether that's something you would consider selling outright or to a partner similar to UVC where you can manage the business. I guess just more curious broadly about how you think about the benefits to the broader business. Is it an acquisition tool for new all-inclusive resorts because you can tell owners you'll drive people to your destination? Or is it just that integral to the existing portfolio, you like maintaining the control?**Steven Pizzella:** ํ˜„์žฌ ALG Vacations๊ฐ€ ์‚ฌ์—…์— ์ฃผ๋Š” ์ด์ ์„ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜์‹œ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  UVC์ฒ˜๋Ÿผ ์‚ฌ์—…์„ ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ๋Š” ํŒŒํŠธ๋„ˆ์—๊ฒŒ ์™„์ „ํžˆ ๋งค๊ฐํ•˜๋Š” ๊ฒƒ์„ ๊ณ ๋ คํ•˜์‹ค ์˜ํ–ฅ์ด ์žˆ์œผ์‹ ์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๋” ๋„“๊ฒŒ ๋ณด๋ฉด, ์ „์ฒด ์‚ฌ์—…์— ์ฃผ๋Š” ์ด์ ์„ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ์ƒˆ๋กœ์šด ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๋ฆฌ์กฐํŠธ๋ฅผ ์ธ์ˆ˜ํ•  ๋•Œ ์˜ค๋„ˆ๋“ค์—๊ฒŒ "์šฐ๋ฆฌ๊ฐ€ ๊ท€์‚ฌ์˜ ๋ชฉ์ ์ง€๋กœ ๊ณ ๊ฐ์„ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค"๋ผ๊ณ  ๋งํ•  ์ˆ˜ ์žˆ๋Š” ์ธ์ˆ˜ ๋„๊ตฌ๋กœ์„œ์˜ ์—ญํ• ์ธ๊ฐ€์š”? ์•„๋‹ˆ๋ฉด ๊ธฐ์กด ํฌํŠธํด๋ฆฌ์˜ค์— ๋„ˆ๋ฌด๋‚˜ ํ•„์ˆ˜์ ์ด์–ด์„œ ํ†ต์ œ๊ถŒ์„ ์œ ์ง€ํ•˜๊ณ  ์‹ถ์œผ์‹  ๊ฑด๊ฐ€์š”?
Mark Hoplamazian: President, CEO & Director The answer is yes and yes. So let me give you some data. First, we -- the HIC portfolio has outperformed the overall market every year since we've owned ALG. And part of the reason that's true is because of ALGV's capabilities. I think that plus UVC members, who are the most dedicated and loyal, are driving outperformance for our HIC hotels. And finally, World of Hyatt is growing significantly across our all-inclusive resort in terms of penetration. We believe -- I think it's up 290 basis points year-over-year in terms of penetration. And I think we have a lot more room to go. So I think that over time, you'll see World of Hyatt also be a major contributor. So between those three avenues, which are wholly owned, we have real ability to drive business where and when we need it. And the underlying business itself is actually a profitable and really good distribution platform. For context, HIC represented about 30% of ALGV's total hotel revenue in '25. And ALGV represented about 16% of HIC's total rooms revenue in 2025. So just to give you a sense of proportionality, that's the -- so it's a channel that represents fully 16% of our total volume -- rooms -- sorry, net package rooms revenue volume. And we -- our own portfolio represents about 30% of ALGV's total volume. So the answer is yes, it is extremely helpful in new property acquisition. Yes, it is extremely helpful and vertically integrated into how we sell currently. And I would say the other major benefit is that we get tremendous visibility, tremendous visibility into lift. We represent something like 13% of all the [ enplanements ] in Cancun Airport. The largest market share of anybody, and we are similarly #1 in Punta Cana. So we've got an incredible relationship. We buy hundreds of millions of dollars of airline tickets every year from all the major airlines. And so we are plugged in, in a way that gives us great, great visibility to route planning and to flow. So your question. Yes, my answer is we are always open and always evaluating potential strategic alternatives for ALGV, but there are certain conditions. One, we have to maintain it -- we have to maintain the strategic attributes that I just described. Two, it really needs to be something that would be an enhancement of their business model not just a financial transaction because there are many players you can imagine that would bring different dimensions to ALGV's business, whether that be geographic expansion or product type expansion. And finally, ALGV has, for the last 2 straight years, been working on AI enablement. And we believe that they've made some great advances, and we have a lot more to do this year. But I think we're going to end up seeing some real opportunities there to improve the internal economics of the business itself but also improve the market positioning of ALGV. So there's more -- I look at it and say there's opportunity to actually do better with what we have. And yes, we are open to strategic alternatives meeting those conditions that I just mentioned.**Mark Hoplamazian:** ๋„ค, ๋‘ ๊ฐ€์ง€ ๋ชจ๋‘ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ๋ช‡ ๊ฐ€์ง€ ๋ฐ์ดํ„ฐ๋ฅผ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋จผ์ €, HIC ํฌํŠธํด๋ฆฌ์˜ค๋Š” ์ €ํฌ๊ฐ€ ALG๋ฅผ ์ธ์ˆ˜ํ•œ ์ดํ›„ ๋งค๋…„ ์ „์ฒด ์‹œ์žฅ์„ ์ƒํšŒํ•˜๋Š” ์„ฑ๊ณผ๋ฅผ ๋ณด์—ฌ์™”์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๊ฐ€๋Šฅํ–ˆ๋˜ ์ด์œ  ์ค‘ ํ•˜๋‚˜๋Š” ALGV์˜ ์—ญ๋Ÿ‰ ๋•๋ถ„์ž…๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์— ๋”ํ•ด ๊ฐ€์žฅ ํ—Œ์‹ ์ ์ด๊ณ  ์ถฉ์„ฑ๋„ ๋†’์€ UVC ํšŒ์›๋“ค์ด ์ €ํฌ HIC ํ˜ธํ…”๋“ค์˜ ์šฐ์ˆ˜ํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฒฌ์ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋งˆ์ง€๋ง‰์œผ๋กœ, ์›”๋“œ ์˜ค๋ธŒ ํ•˜์–ํŠธ(World of Hyatt)๊ฐ€ ์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๋ฆฌ์กฐํŠธ ์ „๋ฐ˜์—์„œ ์นจํˆฌ์œจ(penetration) ์ธก๋ฉด์—์„œ ์ƒ๋‹นํžˆ ์„ฑ์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ „๋…„ ๋Œ€๋น„ ์นจํˆฌ์œจ์ด 290bp ์ฆ๊ฐ€ํ•œ ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์•„์ง ์„ฑ์žฅ ์—ฌ๋ ฅ์ด ์ถฉ๋ถ„ํžˆ ๋‚จ์•„์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์‹œ๊ฐ„์ด ์ง€๋‚˜๋ฉด์„œ ์›”๋“œ ์˜ค๋ธŒ ํ•˜์–ํŠธ ์—ญ์‹œ ์ฃผ์š” ๊ธฐ์—ฌ ์š”์ธ์ด ๋  ๊ฒƒ์œผ๋กœ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ด ์„ธ ๊ฐ€์ง€ ๊ฒฝ๋กœ๋Š” ๋ชจ๋‘ ์šฐ๋ฆฌ๊ฐ€ ์™„์ „ํžˆ ์†Œ์œ ํ•˜๊ณ  ์žˆ์–ด์„œ, ํ•„์š”ํ•œ ์‹œ๊ธฐ์™€ ์žฅ์†Œ์— ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ์ถ”์ง„ํ•  ์ˆ˜ ์žˆ๋Š” ์‹ค์งˆ์ ์ธ ๋Šฅ๋ ฅ์„ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ธฐ๋ณธ ๋น„์ฆˆ๋‹ˆ์Šค ์ž์ฒด๊ฐ€ ์‹ค์ œ๋กœ ์ˆ˜์ต์„ฑ ์žˆ๊ณ  ๋งค์šฐ ํ›Œ๋ฅญํ•œ ์œ ํ†ต ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค. ์ฐธ๊ณ ๋กœ ๋ง์”€๋“œ๋ฆฌ๋ฉด, HIC๋Š” 2025๋…„ ALGV ์ „์ฒด ํ˜ธํ…” ๋งค์ถœ์˜ ์•ฝ 30%๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ALGV๋Š” 2025๋…„ HIC ์ „์ฒด ๊ฐ์‹ค ๋งค์ถœ์˜ ์•ฝ 16%๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋น„์ค‘์„ ๊ฐ์•ˆํ•˜๋ฉด, ์ด ์ฑ„๋„์€ ์šฐ๋ฆฌ ์ „์ฒด ์ˆœ ํŒจํ‚ค์ง€ ๊ฐ์‹ค ๋งค์ถœ์˜ 16%๋ฅผ ์ฐจ์ง€ํ•˜๋Š” ์…ˆ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ ์ž์ฒด ํฌํŠธํด๋ฆฌ์˜ค๋Š” ALGV ์ „์ฒด ๋ฌผ๋Ÿ‰์˜ ์•ฝ 30%๋ฅผ ์ฐจ์ง€ํ•ฉ๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ๋‹ต๋ณ€๋“œ๋ฆฌ์ž๋ฉด, ์‹ ๊ทœ ๋ถ€๋™์‚ฐ ์ธ์ˆ˜์— ๋งค์šฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ˜„์žฌ ์šฐ๋ฆฌ์˜ ํŒ๋งค ๋ฐฉ์‹์— ์ˆ˜์ง ํ†ตํ•ฉ๋˜์–ด ์žˆ์–ด ๊ทนํžˆ ์œ ์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋˜ ๋‹ค๋ฅธ ์ฃผ์š” ์ด์ ์€ ์šฐ๋ฆฌ๊ฐ€ ์—„์ฒญ๋‚œ ๊ฐ€์‹œ์„ฑ์„ ํ™•๋ณดํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ์นธ์ฟค ๊ณตํ•ญ ์ „์ฒด ํƒ‘์Šน๊ฐ์˜ ์•ฝ 13%๋ฅผ ์šฐ๋ฆฌ๊ฐ€ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ˆ„๊ตฌ๋ณด๋‹ค๋„ ๊ฐ€์žฅ ํฐ ์‹œ์žฅ ์ ์œ ์œจ์ด์ฃ . ํ‘ธ์—๋ฅดํ†  ํ”Œ๋ผํƒ€์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ 1์œ„์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ๋†€๋ผ์šด ๊ด€๊ณ„๋ฅผ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ชจ๋“  ์ฃผ์š” ํ•ญ๊ณต์‚ฌ๋กœ๋ถ€ํ„ฐ ๋งค๋…„ ์ˆ˜์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ํ•ญ๊ณต๊ถŒ์„ ๊ตฌ๋งคํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ๋Š” ํ•ญ๋กœ ๊ณ„ํš๊ณผ ์šดํ•ญ ํ๋ฆ„์— ๋Œ€ํ•ด ํƒ์›”ํ•œ ๊ฐ€์‹œ์„ฑ์„ ์ œ๊ณต๋ฐ›์„ ์ˆ˜ ์žˆ๋Š” ๋ฐฉ์‹์œผ๋กœ ๊ธด๋ฐ€ํ•˜๊ฒŒ ์—ฐ๊ฒฐ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.

์งˆ๋ฌธํ•˜์‹  ๋‚ด์šฉ์— ๋‹ต๋ณ€๋“œ๋ฆฌ์ž๋ฉด, ๋„ค, ์šฐ๋ฆฌ๋Š” ํ•ญ์ƒ ALGV์— ๋Œ€ํ•œ ์ž ์žฌ์ ์ธ ์ „๋žต์  ๋Œ€์•ˆ๋“ค์„ ์—ด๋ฆฐ ์ž์„ธ๋กœ ํ‰๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ํŠน์ • ์กฐ๊ฑด๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ์ œ๊ฐ€ ๋ฐฉ๊ธˆ ์„ค๋ช…๋“œ๋ฆฐ ์ „๋žต์  ์†์„ฑ๋“ค์„ ๋ฐ˜๋“œ์‹œ ์œ ์ง€ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋‘˜์งธ, ๋‹จ์ˆœํ•œ ์žฌ๋ฌด์  ๊ฑฐ๋ž˜๊ฐ€ ์•„๋‹ˆ๋ผ ๊ทธ๋“ค์˜ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์„ ๊ฐ•ํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ด์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ALGV์˜ ์‚ฌ์—…์— ๋‹ค์–‘ํ•œ ์ฐจ์›์„ ๋”ํ•  ์ˆ˜ ์žˆ๋Š” ์—ฌ๋Ÿฌ ํ”Œ๋ ˆ์ด์–ด๋“ค์„ ์ƒ๊ฐํ•ด๋ณผ ์ˆ˜ ์žˆ๋Š”๋ฐ, ์ง€๋ฆฌ์  ํ™•์žฅ์ด๋“  ์ œํ’ˆ ์œ ํ˜• ํ™•์žฅ์ด๋“  ๋ง์ด์ฃ . ๋งˆ์ง€๋ง‰์œผ๋กœ, ALGV๋Š” ์ง€๋‚œ 2๋…„ ์—ฐ์†์œผ๋กœ AI ์—ญ๋Ÿ‰ ๊ฐ•ํ™” ์ž‘์—…์„ ์ง„ํ–‰ํ•ด์™”์Šต๋‹ˆ๋‹ค. ์ƒ๋‹นํ•œ ์ง„์ „์„ ์ด๋ค˜๋‹ค๊ณ  ์ƒ๊ฐํ•˜๊ณ , ์˜ฌํ•ด๋„ ํ•  ์ผ์ด ๋งŽ์ด ๋‚จ์•„์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‚ฌ์—… ์ž์ฒด์˜ ๋‚ด๋ถ€ ๊ฒฝ์ œ์„ฑ์„ ๊ฐœ์„ ํ•˜๊ณ  ALGV์˜ ์‹œ์žฅ ํฌ์ง€์…”๋‹๋„ ํ–ฅ์ƒ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” ์‹ค์งˆ์ ์ธ ๊ธฐํšŒ๋“ค์ด ๋‚˜ํƒ€๋‚  ๊ฒƒ์œผ๋กœ ๋ด…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๋” ๋งŽ์€ ๊ธฐํšŒ๊ฐ€ ์žˆ๋‹ค๊ณ  ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์ง„ ๊ฒƒ์œผ๋กœ ์‹ค์ œ๋กœ ๋” ๋‚˜์€ ์„ฑ๊ณผ๋ฅผ ๋‚ผ ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

๋„ค, ๋ฐฉ๊ธˆ ์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆฐ ์กฐ๊ฑด๋“ค์„ ์ถฉ์กฑํ•˜๋Š” ์ „๋žต์  ๋Œ€์•ˆ์— ๋Œ€ํ•ด์„œ๋Š” ์—ด๋ ค ์žˆ์Šต๋‹ˆ๋‹ค.

Joan Bottarini: Executive VP & CFO And maybe, Steve, I'll just add with respect to the guidance that I provided in my prepared remarks, I mentioned that there'd be about a $10 million headwind for 2026 related to the business, and that is in part because of the impact of Jamaica and in part because of what we're experiencing with the 4-star and below demand. So just to give you a little bit of color, in addition to what -- to that $10 million for the year, we expect on a net basis, that full amount to be recognized in the first quarter because we are lapping such a strong quarter relative to 2025. And so as you look at the rest of the year, we sort of moderated post-Liberation Day. So Q2, Q3, maybe a little bit down but -- and an upside in Q4. So that's kind of how you can think about it across the year, which we think will be helpful because I think there's been some questions about how to model the business.**Joan Bottarini:** ์ œ๊ฐ€ ์ค€๋น„ํ•œ ๋ฐœ์–ธ์—์„œ ์ œ๊ณตํ•œ ๊ฐ€์ด๋˜์Šค์™€ ๊ด€๋ จํ•ด์„œ ์กฐ๊ธˆ ๋” ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, 2026๋…„์— ์‚ฌ์—…๊ณผ ๊ด€๋ จํ•˜์—ฌ ์•ฝ 1์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์—ญํ’์ด ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ์–ธ๊ธ‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ถ€๋ถ„์ ์œผ๋กœ๋Š” ์ž๋ฉ”์ด์นด์˜ ์˜ํ–ฅ ๋•Œ๋ฌธ์ด๊ณ , ๋ถ€๋ถ„์ ์œผ๋กœ๋Š” 4์„ฑ๊ธ‰ ์ดํ•˜ ์ˆ˜์š”์—์„œ ๊ฒช๊ณ  ์žˆ๋Š” ์ƒํ™ฉ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์กฐ๊ธˆ ๋” ๊ตฌ์ฒด์ ์œผ๋กœ ๋ง์”€๋“œ๋ฆฌ๋ฉด, ์—ฐ๊ฐ„ 1์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์— ๋”ํ•ด์„œ, ์ˆœ ๊ธฐ์ค€์œผ๋กœ ๊ทธ ์ „์ฒด ๊ธˆ์•ก์ด 1๋ถ„๊ธฐ์— ์ธ์‹๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. 2025๋…„ ๋Œ€๋น„ ๋งค์šฐ ๊ฐ•๋ ฅํ–ˆ๋˜ ๋ถ„๊ธฐ์™€ ๋น„๊ตํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์—ฐ์ค‘ ๋‚˜๋จธ์ง€ ๊ธฐ๊ฐ„์„ ๋ณด์‹œ๋ฉด, ํ•ด๋ฐฉ์˜ ๋‚ (Liberation Day) ์ดํ›„ ๋‹ค์†Œ ์™„ํ™”๋˜์—ˆ์Šต๋‹ˆ๋‹ค. 2๋ถ„๊ธฐ, 3๋ถ„๊ธฐ๋Š” ์•ฝ๊ฐ„ ํ•˜๋ฝํ•  ์ˆ˜ ์žˆ์ง€๋งŒ, 4๋ถ„๊ธฐ์—๋Š” ์ƒ์Šน์„ธ๋ฅผ ๋ณด์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์—ฐ๊ฐ„ ์ „์ฒด๋ฅผ ์ƒ๊ฐํ•˜์‹ค ์ˆ˜ ์žˆ๋Š” ๋ฐฉ์‹์ด๊ณ , ์‚ฌ์—… ๋ชจ๋ธ์„ ์–ด๋–ป๊ฒŒ ๊ตฌ์„ฑํ•ด์•ผ ํ• ์ง€์— ๋Œ€ํ•œ ์งˆ๋ฌธ๋“ค์ด ์žˆ์—ˆ๋˜ ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ์–ด์„œ ๋„์›€์ด ๋˜์‹ค ๊ฑฐ๋ผ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
Mark Hoplamazian: President, CEO & Director Yes. And if I could just -- look, we're not running the company for the first quarter of this year. This Jamaica impact is a '26 issue period. We have plans with the owner, Tortuga, and the other owners in Jamaica, it's primarily Tortuga. They've got a great fantastic insurance program as we had, they will have the money. I've met with the Minister of Tourism 2 weeks ago in Spain, and they have assured and we know that airports are open, roads are open, the water supply -- potable water supply is restored, the grid is restored. They did this in record time, just remarkable. In addition to that, the government is taking action to facilitate getting building products brought in without undue tariffs and taxes and labor. So they are really supporting -- the government is backing up the truck to make sure that all of the reconstruction can be done in the most efficient and fastest way possible, most efficient -- most cost efficient and fastest way possible. So what I believe, yes, we're going to take a hit in 2026. We've already been very explicit about what that is. But I think the real point is what does that position us for, for 2027. We're going to have fully refreshed, freshly newly rebuilt and renovated and upgraded hotels in Jamaica, which is going to have a very strong year because the government is going to make sure it does. There are too many jobs that are dependent on this industry for the government not to throw everything they have in the kitchen sink at this for 2027. So I believe that, yes, '26 is what it is. And it's not a persistent issue. It's not a fundamental structural issue. It's a point in time. 2027 has the opportunity for us to far exceed what our own underwriting was out of those resorts when we did the deal and sold the -- and when we sold the properties. So I look at it and say, I'm excited about the prospects for Jamaica. I'm excited about the financial prospects for those properties as we head into 2027. And if you're here to buy the stock for what we're going to do in the first quarter, you probably shouldn't -- my view is you're -- that don't -- that's a trading question, and I'm not going to engage in trading questions. I would say this is about an investment where the profile sets up beautifully for a great 2027.**Mark Hoplamazian:** ๋„ค, ๊ทธ๋ฆฌ๊ณ  ํ•œ ๊ฐ€์ง€๋งŒ ๋” ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ €ํฌ๋Š” ์˜ฌํ•ด 1๋ถ„๊ธฐ๋งŒ์„ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์šด์˜ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ์ž๋ฉ”์ด์นด ์˜ํ–ฅ์€ 26๋…„๋„ ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์†Œ์œ ์ฃผ์ธ Tortuga์™€ ์ž๋ฉ”์ด์นด์˜ ๋‹ค๋ฅธ ์†Œ์œ ์ฃผ๋“ค๊ณผ ๊ณ„ํš์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ์ฃผ๋กœ Tortuga๊ฐ€ ์ค‘์‹ฌ์ž…๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ €ํฌ๊ฐ€ ๊ฐ€์กŒ๋˜ ๊ฒƒ์ฒ˜๋Ÿผ ํ›Œ๋ฅญํ•˜๊ณ  ํƒ์›”ํ•œ ๋ณดํ—˜ ํ”„๋กœ๊ทธ๋žจ์„ ๊ฐ–์ถ”๊ณ  ์žˆ์œผ๋ฉฐ, ์ž๊ธˆ์„ ํ™•๋ณดํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €๋Š” 2์ฃผ ์ „ ์ŠคํŽ˜์ธ์—์„œ ๊ด€๊ด‘๋ถ€ ์žฅ๊ด€์„ ๋งŒ๋‚ฌ๊ณ , ๊ทธ๋“ค์€ ๊ณตํ•ญ์ด ๊ฐœ๋ฐฉ๋˜์—ˆ๊ณ , ๋„๋กœ๊ฐ€ ๊ฐœํ†ต๋˜์—ˆ์œผ๋ฉฐ, ์‹์ˆ˜ ๊ณต๊ธ‰์ด ๋ณต๊ตฌ๋˜์—ˆ๊ณ , ์ „๋ ฅ๋ง์ด ๋ณต๊ตฌ๋˜์—ˆ๋‹ค๊ณ  ํ™•์ธํ•ด์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ์ด๊ฒƒ์„ ๊ธฐ๋ก์ ์ธ ์‹œ๊ฐ„ ๋‚ด์— ํ•ด๋ƒˆ์Šต๋‹ˆ๋‹ค. ์ •๋ง ๋†€๋ผ์šด ์ผ์ž…๋‹ˆ๋‹ค. ๊ฒŒ๋‹ค๊ฐ€ ์ •๋ถ€๋Š” ๊ฑด์ถ• ์ž์žฌ๋ฅผ ๊ณผ๋„ํ•œ ๊ด€์„ธ์™€ ์„ธ๊ธˆ, ๋…ธ๋™๋ ฅ ๋ฌธ์ œ ์—†์ด ๋ฐ˜์ž…ํ•  ์ˆ˜ ์žˆ๋„๋ก ์กฐ์น˜๋ฅผ ์ทจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ •๋ถ€๊ฐ€ ๋ชจ๋“  ์žฌ๊ฑด ์ž‘์—…์ด ๊ฐ€์žฅ ํšจ์œจ์ ์ด๊ณ  ๋น ๋ฅธ ๋ฐฉ์‹์œผ๋กœ, ๊ทธ๋ฆฌ๊ณ  ๊ฐ€์žฅ ๋น„์šฉ ํšจ์œจ์ ์ด๊ณ  ์‹ ์†ํ•˜๊ฒŒ ์ง„ํ–‰๋  ์ˆ˜ ์žˆ๋„๋ก ์ „ํญ์ ์œผ๋กœ ์ง€์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ œ ์ƒ๊ฐ์—๋Š”, ๋„ค, 2026๋…„์—๋Š” ํƒ€๊ฒฉ์„ ๋ฐ›์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋ฏธ ๊ทธ ๋ถ€๋ถ„์— ๋Œ€ํ•ด์„œ๋Š” ๋งค์šฐ ๋ช…ํ™•ํ•˜๊ฒŒ ๋ง์”€๋“œ๋ฆฐ ๋ฐ” ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ง„์งœ ์ค‘์š”ํ•œ ํฌ์ธํŠธ๋Š” ์ด๊ฒƒ์ด 2027๋…„์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์–ด๋–ค ์œ„์น˜์— ๋†“๋А๋ƒ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋Š” ์ž๋ฉ”์ด์นด์— ์™„์ „ํžˆ ์ƒˆ๋กญ๊ฒŒ ๋‹จ์žฅ๋˜๊ณ , ์ƒˆ๋กœ ์žฌ๊ฑด๋˜๊ณ  ๋ฆฌ๋…ธ๋ฒ ์ด์…˜๋˜๊ณ  ์—…๊ทธ๋ ˆ์ด๋“œ๋œ ํ˜ธํ…”๋“ค์„ ๊ฐ–์ถ”๊ฒŒ ๋  ๊ฒƒ์ด๋ฉฐ, ์ •๋ถ€๊ฐ€ ํ™•์‹คํ•˜๊ฒŒ ๋’ท๋ฐ›์นจํ•  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์— 2027๋…„์€ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ํ•œ ํ•ด๊ฐ€ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ์‚ฐ์—…์— ์˜์กดํ•˜๋Š” ์ผ์ž๋ฆฌ๊ฐ€ ๋„ˆ๋ฌด ๋งŽ๊ธฐ ๋•Œ๋ฌธ์—, ์ •๋ถ€๊ฐ€ 2027๋…„์„ ์œ„ํ•ด ๊ฐ€์šฉํ•œ ๋ชจ๋“  ์ˆ˜๋‹จ์„ ์ด๋™์›ํ•˜์ง€ ์•Š์„ ์ˆ˜๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค. ๋„ค, 26๋…„์€ ๊ทธ๋ƒฅ ๊ทธ๋Ÿฐ ํ•ด์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฑด ์ง€์†์ ์ธ ๋ฌธ์ œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ๊ตฌ์กฐ์ ์ธ ๋ฌธ์ œ๋„ ์•„๋‹ˆ๊ณ ์š”. ํŠน์ • ์‹œ์ ์˜ ์ด์Šˆ์ผ ๋ฟ์ž…๋‹ˆ๋‹ค. 2027๋…„์—๋Š” ์šฐ๋ฆฌ๊ฐ€ ๊ฑฐ๋ž˜ ๋‹น์‹œ ๊ทธ๋ฆฌ๊ณ  ๋งค๊ฐ ๋‹น์‹œ ํ•ด๋‹น ๋ฆฌ์กฐํŠธ๋“ค์— ๋Œ€ํ•ด ์ž์ฒด์ ์œผ๋กœ ํ‰๊ฐ€ํ–ˆ๋˜ ๊ฒƒ๋ณด๋‹ค ํ›จ์”ฌ ๋” ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋‚ผ ๊ธฐํšŒ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €๋Š” ์ž๋ฉ”์ด์นด์˜ ์ „๋ง์— ๋Œ€ํ•ด ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2027๋…„์œผ๋กœ ๊ฐ€๋ฉด์„œ ํ•ด๋‹น ๋ถ€๋™์‚ฐ๋“ค์˜ ์žฌ๋ฌด์  ์ „๋ง์— ๋Œ€ํ•ด์„œ๋„ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ๊ณ ์š”. ๋งŒ์•ฝ 1๋ถ„๊ธฐ ์‹ค์ ์„ ๋ณด๊ณ  ์ฃผ์‹์„ ์‚ฌ๋ ค๊ณ  ํ•˜์‹ ๋‹ค๋ฉด, ์ œ ์ƒ๊ฐ์—” ๊ทธ๊ฑด ์•„๋งˆ๋„... ๊ทธ๊ฑด ํŠธ๋ ˆ์ด๋”ฉ ์งˆ๋ฌธ์ด๊ณ , ์ €๋Š” ํŠธ๋ ˆ์ด๋”ฉ ์งˆ๋ฌธ์—๋Š” ๋‹ตํ•˜์ง€ ์•Š๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด๊ฑด ํˆฌ์ž์— ๊ด€ํ•œ ๊ฒƒ์ด๊ณ , 2027๋…„ ํ›Œ๋ฅญํ•œ ์„ฑ๊ณผ๋ฅผ ์œ„ํ•œ ๊ตฌ๋„๊ฐ€ ์™„๋ฒฝํ•˜๊ฒŒ ๊ฐ–์ถฐ์ ธ ์žˆ๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
Operator: Our next question comes from Lizzie Dove from Goldman Sachs.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์€ Goldman Sachs์˜ Lizzie Dove๋‹˜๊ป˜์„œ ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Elizabeth Dove: Goldman Sachs Group, Inc., Research Division I wanted to go back to rooms growth. You mentioned, I think it was to Dan's question earlier, about being open to portfolio deals. Just to confirm, is your assumption then that, that 6% to 7% wouldn't necessarily be all organic? And then you also mentioned some of the newer brands where you've got traction, Hyatt Select, Unscripted, et cetera. Curious how you -- how big do you think those can be over time as a contributor?**Elizabeth Dove:** 6~7% ์„ฑ์žฅ๋ฅ ์ด ๋ฐ˜๋“œ์‹œ ๋ชจ๋‘ ์œ ๊ธฐ์  ์„ฑ์žฅ์ผ ํ•„์š”๋Š” ์—†๋‹ค๋Š” ๊ฐ€์ •์ด ๋งž๋Š”์ง€ ํ™•์ธํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ•˜์–ํŠธ ์…€๋ ‰ํŠธ(Hyatt Select), ์–ธ์Šคํฌ๋ฆฝํ‹ฐ๋“œ(Unscripted) ๋“ฑ ๊ฒฌ์ธ๋ ฅ์„ ํ™•๋ณดํ•œ ์‹ ๊ทœ ๋ธŒ๋žœ๋“œ๋“ค๋„ ์–ธ๊ธ‰ํ•˜์…จ๋Š”๋ฐ์š”. ์‹œ๊ฐ„์ด ์ง€๋‚˜๋ฉด์„œ ์ด๋“ค ๋ธŒ๋žœ๋“œ๊ฐ€ ์–ผ๋งˆ๋‚˜ ํฐ ๊ธฐ์—ฌ๋ฅผ ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ณด์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.
Mark Hoplamazian: President, CEO & Director We believe that the 6% to 7% is the organic growth number, just to be clear. So the fact that we have brands that are designed for conversion is taken into account. So portfolio deals are different, though. So when we're building Hyatt Select's pipeline, which has expanded dramatically and when we're building the Unscripted pipeline that's sort of one by each hotel. Sometimes we do mini portfolios. So we brought Wink hotels in Vietnam, six hotels that joined Unscripted in December, that's a mini portfolio deal, but it's really treated like a regular-way development deal. So our organic growth includes the brand portfolio that we currently have, which includes conversion brands. So I would say you can expect that, that is how we think about that. The portfolio deals that I'm talking about are larger and have more infrastructure associated with them. These are management platforms, either because of geography or type of hotel where we would do a deal, bring on a larger number of hotels either under its own brand or to be included under one of our collection brands or to be rebranded, and we would also bring on capabilities and people who are engaged if it's in a geography in which we have relative modest representation, which is exactly the kind of deals we should be doing because in order to grow our reach and our points of service to all of our guests and how we care for our guests, we end up focusing on the places where we don't have representation. And I think one of the two of us, Joan or I, talk about the fact that 50% of the either pipeline or openings were in markets where -- new markets. So that just goes to show that the strategy shows up in the data as well. So thank you for that, Lizzie. I want to thank all of you for your time this morning. As you've heard, I think, throughout today's call, we're really proud of what we've accomplished. We're really proud of the Hyatt family, and we're really excited about the momentum that we have in the business. The fee-based aspect of our business is going from strength to strength. I think there's only been 1 year in the past 10 years where we have not led the industry in RevPAR growth. I would just focus everyone's attention on the fact that, yes, we've done a lot of M&A over this period of time. Yes, we have looked at -- there have been -- as the headlines have continued to point out, there are some moving pieces. And my answer is we have been very explicit about what they are. Everyone knew what they were going to be because we've been very explicit. We provided bridges. We provided all the information to simplify so that people can understand what we've done and where we're headed, but do not mistake that significant value growth through inorganic activity, don't let that distract you from the fact that the core business is extremely strong. And our cash flow conversions are going up, our returns to shareholders will continue to go up and our ability to delever and open up more capacity in the future or relever and return more to shareholders is before us. So stay tuned. We appreciate your continued interest in Hyatt. And we certainly look forward to welcoming you into our hotels. And for any of you, and I'm sure there's nobody in this category who are not members of the World of Hyatt, please join. It's a phenomenal program, and you can read about it on any blog. People love this program. So I -- don't take my word for it, just go read about it. Thank you, and have a great day ahead.**Mark Hoplamazian:** 6~7%๋Š” ์œ ๊ธฐ์  ์„ฑ์žฅ ์ˆ˜์น˜๋ผ๊ณ  ๋ณด์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค. ๋ช…ํ™•ํžˆ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ปจ๋ฒ„์ „์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๋ธŒ๋žœ๋“œ๋“ค์ด ์ด๋ฏธ ๋ฐ˜์˜๋œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๋‹ค๋งŒ ํฌํŠธํด๋ฆฌ์˜ค ๋”œ์€ ์กฐ๊ธˆ ๋‹ค๋ฆ…๋‹ˆ๋‹ค. ํ•˜์–ํŠธ ์…€๋ ‰ํŠธ์˜ ํŒŒ์ดํ”„๋ผ์ธ์„ ๊ตฌ์ถ•ํ•  ๋•Œ - ์ด ํŒŒ์ดํ”„๋ผ์ธ์€ ๊ทน์ ์œผ๋กœ ํ™•๋Œ€๋˜์—ˆ์Šต๋‹ˆ๋‹ค - ๊ทธ๋ฆฌ๊ณ  ์–ธ์Šคํฌ๋ฆฝํ‹ฐ๋“œ ํŒŒ์ดํ”„๋ผ์ธ์„ ๊ตฌ์ถ•ํ•  ๋•Œ๋Š” ํ˜ธํ…” ํ•œ ๊ณณ์”ฉ ์ง„ํ–‰ํ•˜๋Š” ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ๋ฏธ๋‹ˆ ํฌํŠธํด๋ฆฌ์˜ค๋กœ ์ง„ํ–‰ํ•˜๋Š” ๊ฒฝ์šฐ๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฒ ํŠธ๋‚จ์˜ ์œ™ํฌ ํ˜ธํ…”์„ ์˜ˆ๋กœ ๋“ค๋ฉด, 6๊ฐœ ํ˜ธํ…”์ด 12์›”์— ์–ธ์Šคํฌ๋ฆฝํ‹ฐ๋“œ์— ํ•ฉ๋ฅ˜ํ–ˆ๋Š”๋ฐ, ์ด๊ฒƒ์ด ๋ฏธ๋‹ˆ ํฌํŠธํด๋ฆฌ์˜ค ๋”œ์ด๊ธด ํ•˜์ง€๋งŒ ์‹ค์ œ๋กœ๋Š” ์ผ๋ฐ˜์ ์ธ ๊ฐœ๋ฐœ ๋”œ์ฒ˜๋Ÿผ ์ฒ˜๋ฆฌ๋ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์šฐ๋ฆฌ์˜ ์œ ๊ธฐ์  ์„ฑ์žฅ์—๋Š” ์ปจ๋ฒ„์ „ ๋ธŒ๋žœ๋“œ๋ฅผ ํฌํ•จํ•œ ํ˜„์žฌ ๋ณด์œ ํ•œ ๋ธŒ๋žœ๋“œ ํฌํŠธํด๋ฆฌ์˜ค๊ฐ€ ๋ชจ๋‘ ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ €ํฌ๊ฐ€ ์ƒ๊ฐํ•˜๋Š” ๋ฐฉ์‹์ด๋ผ๊ณ  ๋ณด์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆฌ๋Š” ํฌํŠธํด๋ฆฌ์˜ค ๋”œ์€ ๊ทœ๋ชจ๊ฐ€ ๋” ํฌ๊ณ  ๊ด€๋ จ ์ธํ”„๋ผ๋„ ๋” ๋งŽ์ด ์ˆ˜๋ฐ˜๋ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ง€์—ญ์ด๋‚˜ ํ˜ธํ…” ์œ ํ˜•์— ๋”ฐ๋ฅธ ์šด์˜ ํ”Œ๋žซํผ์œผ๋กœ, ์šฐ๋ฆฌ๊ฐ€ ๊ฑฐ๋ž˜๋ฅผ ์ง„ํ–‰ํ•˜๋ฉด ์ž์ฒด ๋ธŒ๋žœ๋“œ๋กœ๋“  ์ปฌ๋ ‰์…˜ ๋ธŒ๋žœ๋“œ ์ค‘ ํ•˜๋‚˜๋กœ๋“ , ๋˜๋Š” ๋ฆฌ๋ธŒ๋žœ๋”ฉ์„ ํ†ตํ•ด์„œ๋“  ์ƒ๋‹น์ˆ˜์˜ ํ˜ธํ…”์„ ํ•œ๊บผ๋ฒˆ์— ํ™•๋ณดํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋™์‹œ์— ์šฐ๋ฆฌ๊ฐ€ ์ƒ๋Œ€์ ์œผ๋กœ ์ž…์ง€๊ฐ€ ์•ฝํ•œ ์ง€์—ญ์ด๋ผ๋ฉด ๊ทธ๊ณณ์—์„œ ํ™œ๋™ํ•˜๋Š” ์—ญ๋Ÿ‰๊ณผ ์ธ๋ ฅ๋„ ํ•จ๊ป˜ ์˜์ž…ํ•˜๊ฒŒ ๋˜๋Š”๋ฐ, ์ด๊ฒƒ์ด์•ผ๋ง๋กœ ์šฐ๋ฆฌ๊ฐ€ ์ถ”์ง„ํ•ด์•ผ ํ•  ๋”œ์˜ ์ „ํ˜•์ž…๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๊ณ ๊ฐ ์ ‘์ ์„ ํ™•๋Œ€ํ•˜๊ณ  ๋ชจ๋“  ๊ณ ๊ฐ์— ๋Œ€ํ•œ ์„œ๋น„์Šค ํฌ์ธํŠธ๋ฅผ ๋Š˜๋ฆฌ๋ฉฐ ๊ณ ๊ฐ ์ผ€์–ด๋ฅผ ๊ฐ•ํ™”ํ•˜๋ ค๋ฉด, ๊ฒฐ๊ตญ ์šฐ๋ฆฌ๊ฐ€ ์•„์ง ์ง„์ถœํ•˜์ง€ ๋ชปํ•œ ์ง€์—ญ์— ์ง‘์ค‘ํ•ด์•ผ ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ œ ์ƒ๊ฐ์— Joan์ด๋‚˜ ์ œ๊ฐ€ ๋‘˜ ์ค‘ ํ•œ ๋ช…์ด ๋ง์”€๋“œ๋ ธ๋˜ ๊ฒƒ ๊ฐ™์€๋ฐ, ํŒŒ์ดํ”„๋ผ์ธ์ด๋‚˜ ์‹ ๊ทœ ๊ฐœ์žฅ ํ˜ธํ…”์˜ 50%๊ฐ€ ์‹ ๊ทœ ์‹œ์žฅ์— ์žˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ๋งŒ ๋ด๋„ ์šฐ๋ฆฌ์˜ ์ „๋žต์ด ์‹ค์ œ ๋ฐ์ดํ„ฐ๋กœ๋„ ์ž…์ฆ๋˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฑธ ์•Œ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Lizzie, ์งˆ๋ฌธ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์•„์นจ ์‹œ๊ฐ„ ๋‚ด์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค์ฝœ์„ ํ†ตํ•ด ๋“ค์œผ์…จ๊ฒ ์ง€๋งŒ, ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฃฌ ์„ฑ๊ณผ์— ๋Œ€ํ•ด ์ •๋ง ์ž๋ถ€์‹ฌ์„ ๋А๋ผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์–ํŠธ ํŒจ๋ฐ€๋ฆฌ์— ๋Œ€ํ•ด์„œ๋„ ์ •๋ง ์ž๋ž‘์Šค๋Ÿฝ๊ณ , ์šฐ๋ฆฌ ์‚ฌ์—…์ด ๊ฐ€์ง„ ๋ชจ๋ฉ˜ํ…€์— ๋Œ€ํ•ด์„œ๋„ ๋งค์šฐ ๊ธฐ๋Œ€๊ฐ€ ํฝ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ˆ˜์ˆ˜๋ฃŒ ๊ธฐ๋ฐ˜ ์‚ฌ์—…์€ ๊ณ„์†ํ•ด์„œ ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ 10๋…„ ๋™์•ˆ ๋‹จ ํ•œ ํ•ด๋ฅผ ์ œ์™ธํ•˜๊ณ ๋Š” ๊ฐ์‹ค๋‹น ๊ฐ€์šฉ ์ˆ˜์ต(RevPAR) ์„ฑ์žฅ๋ฅ ์—์„œ ์—…๊ณ„๋ฅผ ์„ ๋„ํ•ด์™”์Šต๋‹ˆ๋‹ค. ํ•œ ๊ฐ€์ง€๋งŒ ์ง‘์ค‘ํ•ด์„œ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€, ๋งž์Šต๋‹ˆ๋‹ค, ์šฐ๋ฆฌ๊ฐ€ ์ด ๊ธฐ๊ฐ„ ๋™์•ˆ ๋งŽ์€ M&A๋ฅผ ์ง„ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ—ค๋“œ๋ผ์ธ์—์„œ ๊ณ„์† ์ง€์ ํ•˜๋“ฏ์ด ๋ช‡ ๊ฐ€์ง€ ๋ณ€๋™ ์š”์ธ๋“ค์ด ์žˆ์—ˆ๋˜ ๊ฒƒ๋„ ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ œ ๋‹ต๋ณ€์€ ์ด๋ ‡์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ๋“ค์ด ๋ฌด์—‡์ธ์ง€ ๋งค์šฐ ๋ช…ํ™•ํ•˜๊ฒŒ ๋ฐํ˜€์™”์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ๋ถ„๋“ค์ด ๊ทธ๊ฒƒ์ด ๋ฌด์—‡์ธ์ง€ ์•Œ๊ณ  ๊ณ„์…จ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์šฐ๋ฆฌ๊ฐ€ ๋งค์šฐ ๋ช…ํ™•ํ•˜๊ฒŒ ์„ค๋ช…ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ธŒ๋ฆฌ์ง€ ์ž๋ฃŒ๋ฅผ ์ œ๊ณตํ–ˆ๊ณ , ์šฐ๋ฆฌ๊ฐ€ ๋ฌด์—‡์„ ํ–ˆ๊ณ  ์–ด๋””๋กœ ๊ฐ€๊ณ  ์žˆ๋Š”์ง€ ์ดํ•ดํ•˜์‹ค ์ˆ˜ ์žˆ๋„๋ก ๋ชจ๋“  ์ •๋ณด๋ฅผ ๋‹จ์ˆœํ™”ํ•ด์„œ ์ œ๊ณตํ–ˆ์Šต๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ ์ธ์ˆ˜ํ•ฉ๋ณ‘์„ ํ†ตํ•œ ์ƒ๋‹นํ•œ ๊ฐ€์น˜ ์„ฑ์žฅ์ด, ํ•ต์‹ฌ ์‚ฌ์—…์ด ๊ทน๋„๋กœ ๊ฒฌ๊ณ ํ•˜๋‹ค๋Š” ์‚ฌ์‹ค๋กœ๋ถ€ํ„ฐ ์—ฌ๋Ÿฌ๋ถ„์˜ ์‹œ์„ ์„ ๋ถ„์‚ฐ์‹œํ‚ค์ง€ ์•Š๋„๋ก ํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์„ ์ฐฉ๊ฐํ•˜์ง€ ๋งˆ์‹ญ์‹œ์˜ค. ์ €ํฌ์˜ ํ˜„๊ธˆํ๋ฆ„ ์ „ํ™˜์œจ์€ ๊ณ„์† ๊ฐœ์„ ๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ฃผ์ฃผํ™˜์›๋„ ์ง€์†์ ์œผ๋กœ ์ฆ๊ฐ€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์•ž์œผ๋กœ ๋ถ€์ฑ„๋ฅผ ์ค„์—ฌ ๋” ๋งŽ์€ ์žฌ๋ฌด ์—ฌ๋ ฅ์„ ํ™•๋ณดํ•˜๊ฑฐ๋‚˜, ๋ ˆ๋ฒ„๋ฆฌ์ง€๋ฅผ ํ™œ์šฉํ•ด ์ฃผ์ฃผ๋“ค์—๊ฒŒ ๋” ๋งŽ์€ ๊ฐ€์น˜๋ฅผ ๋Œ๋ ค๋“œ๋ฆด ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๊ฐ€ ์ €ํฌ ์•ž์— ๋†“์—ฌ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ„์† ์ง€์ผœ๋ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

ํ•˜์–ํŠธ์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ๊ด€์‹ฌ์— ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ €ํฌ ํ˜ธํ…”์—์„œ ์—ฌ๋Ÿฌ๋ถ„์„ ๋งž์ดํ•  ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ์ง„์‹ฌ์œผ๋กœ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜น์‹œ ์›”๋“œ ์˜ค๋ธŒ ํ•˜์–ํŠธ(World of Hyatt) ํšŒ์›์ด ์•„๋‹ˆ์‹  ๋ถ„์ด ๊ณ„์‹œ๋‹ค๋ฉด - ๋ฌผ๋ก  ๊ทธ๋Ÿฐ ๋ถ„์€ ์•ˆ ๊ณ„์‹œ๊ฒ ์ง€๋งŒ - ๊ผญ ๊ฐ€์ž…ํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ์ •๋ง ํ›Œ๋ฅญํ•œ ํ”„๋กœ๊ทธ๋žจ์ž…๋‹ˆ๋‹ค. ์–ด๋–ค ๋ธ”๋กœ๊ทธ๋ฅผ ๋ณด์…”๋„ ์•„์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ๋žŒ๋“ค์ด ์ด ํ”„๋กœ๊ทธ๋žจ์„ ์ •๋ง ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค. ์ œ ๋ง๋งŒ ๋ฏฟ์ง€ ๋งˆ์‹œ๊ณ  ์ง์ ‘ ์ฐพ์•„๋ณด์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค.

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ข‹์€ ํ•˜๋ฃจ ๋ณด๋‚ด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
Operator: This concludes today's conference call. Thank you for participating, and have a wonderful day. You may all disconnect.**Operator:** ์˜ค๋Š˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์„ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌ๋“œ๋ฆฌ๋ฉฐ, ์ข‹์€ ํ•˜๋ฃจ ๋ณด๋‚ด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ์—ฐ๊ฒฐ์„ ์ข…๋ฃŒํ•˜์…”๋„ ๋ฉ๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

# Hyatt Hotels Earnings Call Summary

## Key Financial Metrics & Guidance

- **Net unit growth guidance**: 6-7% organic growth maintained, with strong pipeline momentum across new brands (Hyatt Select, Studios, Unscripted, UrCove)
- **Core fee growth**: Expected 7.5% at midpoint for 2026, with historical 8% CAGR since 2017
- **Cash flow conversion**: Targeting low-to-mid 50% EBITDA-to-free cash flow conversion in 2026
- **Capital returns**: $350M midpoint guidance, with plans for deleveraging to restore investment-grade ratios
- **Q4 2025 RevPAR**: Strong 4% global growth, though Q1 2026 guided to ~2% (midpoint of full-year range)

## Strategic Developments

- **AI investments**: Two years into comprehensive AI implementation with four large-scale agentic platforms live; seeing tangible results including 20% productivity gains in group sales and improved conversion rates
- **ALG Vacations impact**: ~$10M headwind in 2026 (primarily Q1) due to Jamaica hurricane damage and softer 4-star demand; management expects strong 2027 recovery with refreshed properties
- **Portfolio simplification**: Removing non-consolidated JV EBITDA from reporting; actively pursuing monetization of JV interests while retaining management contracts

## Management Tone & Outlook

**Confident and forward-looking**, with Mark Hoplamazian emphasizing "glass half full" momentum. Management stressed looking beyond near-term headwinds (Jamaica, inauguration comps) to structural strengths: 70% luxury/upper-upscale mix, strong international pipeline, and robust leisure demand. Defensive on short-term noise while highlighting long-term value creation.

## Key Risks & Considerations

- **Geographic concentration risk**: Significant Jamaica exposure creating 2026 volatility
- **Business transient weakness**: Flat-to-slightly-positive BT trends, though showing recent improvement
- **Execution complexity**: Multiple moving parts (AI rollout, brand launches, portfolio deals) require flawless execution to meet ambitious growth targets