โ†

๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

?๋ฑค Presentation

Original Translation
Xiaomi Corporation (XIACY) Q4 2025 Earnings Call March 24, 2026 7:30 AM EDT

Company Participants

Ran Xu
Weibing Lu - Partner, President of the Group & President of the International Business Department
Alain Lam - Vice President & CFO

Conference Call Participants

Andy Meng - Morgan Stanley, Research Division
Timothy Zhao - Goldman Sachs Group, Inc., Research Division
Hanjing Wen - China International Capital Corporation Limited, Research Division
Hiu King Wong - Citigroup Inc., Research Division
Xinchi Yin - Citic Securities Co., Ltd., Research Division
Zoe Xu - UBS Investment Bank, Research Division

Presentation

Operator

Greetings.
**์ƒค์˜ค๋ฏธ ์ฃผ์‹ํšŒ์‚ฌ (XIACY) 2025๋…„ 4๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ**
2026๋…„ 3์›” 24์ผ ์˜ค์ „ 7์‹œ 30๋ถ„ (๋ฏธ๊ตญ ๋™๋ถ€ ํ‘œ์ค€์‹œ)

**ํšŒ์‚ฌ ์ฐธ์„์ž**

๋ž€ ์‰ฌ (Ran Xu)
๋ฃจ ์›จ์ด๋น™ (Weibing Lu) - ํŒŒํŠธ๋„ˆ, ๊ทธ๋ฃน ์‚ฌ์žฅ ๊ฒธ ๊ตญ์ œ์‚ฌ์—…๋ถ€ ์‚ฌ์žฅ
์•Œ๋žญ ๋žŒ (Alain Lam) - ๋ถ€์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO)

**์ปจํผ๋Ÿฐ์Šค ์ฝœ ์ฐธ์„ ์• ๋„๋ฆฌ์ŠคํŠธ**

์•ค๋”” ๋ฉ (Andy Meng) - ๋ชจ๊ฑด ์Šคํƒ ๋ฆฌ ๋ฆฌ์„œ์น˜
ํ‹ฐ๋ชจ์‹œ ์ž์˜ค (Timothy Zhao) - ๊ณจ๋“œ๋งŒ์‚ญ์Šค ๊ทธ๋ฃน ๋ฆฌ์„œ์น˜
ํ•œ์ง• ์› (Hanjing Wen) - ์ค‘๊ตญ๊ตญ์ œ๊ธˆ์œต๊ณต์‚ฌ(CICC) ๋ฆฌ์„œ์น˜
ํœด ํ‚น ์›ก (Hiu King Wong) - ์”จํ‹ฐ๊ทธ๋ฃน ๋ฆฌ์„œ์น˜
์‹ ์น˜ ์ธ (Xinchi Yin) - ์ค‘์‹ ์ฆ๊ถŒ(CITIC Securities) ๋ฆฌ์„œ์น˜
์กฐ์ด ์‰ฌ (Zoe Xu) - UBS ํˆฌ์ž์€ํ–‰ ๋ฆฌ์„œ์น˜

**๋ฐœํ‘œ**

**์‚ฌํšŒ์ž**
์•ˆ๋…•ํ•˜์‹ญ๋‹ˆ๊นŒ.
Welcome to Xiaomi's 2025 Annual Results Announcement Investor Conference Call and Audio Webcast. Today's conference will be recorded. If you have any questions or objections you may disconnect at this time. [Operator Instructions]

Now we will have Mr. Xu Ran, General Manager of Group Investor Relations and Capital Markets Department to start. Ran Xu

Welcome, everyone. Welcome to the investor conference call and audio webcast for the company's 2025 annual results. Before we start the call, we would like to remind you that this call may include forward-looking statements, which are underlined by a number of risks and uncertainties and may not be realized in the future for various reasons.
์ƒค์˜ค๋ฏธ 2025๋…„ ์—ฐ๊ฐ„ ์‹ค์  ๋ฐœํ‘œ ํˆฌ์ž์ž ์ปจํผ๋Ÿฐ์Šค ์ฝœ ๋ฐ ์˜ค๋””์˜ค ์›น์บ์ŠคํŠธ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๊ธˆ์ผ ์ปจํผ๋Ÿฐ์Šค๋Š” ๋…น์Œ๋  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์งˆ๋ฌธ์ด๋‚˜ ์ด์˜๊ฐ€ ์žˆ์œผ์‹œ๋ฉด ์ง€๊ธˆ ์—ฐ๊ฒฐ์„ ๋Š์œผ์…”๋„ ๋ฉ๋‹ˆ๋‹ค. [์šด์˜์ž ์ง€์นจ]

์ด์ œ ๊ทธ๋ฃน ํˆฌ์ž์ž ๊ด€๊ณ„ ๋ฐ ์ž๋ณธ ์‹œ์žฅ ๋ถ€์„œ ์ด๊ฒฝ๋ฆฌ์ด์‹  ์‰ฌ ๋ž€ ๋‹˜๊ป˜์„œ ์‹œ์ž‘ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค. ์‰ฌ ๋ž€ ์ด๊ฒฝ๋ฆฌ๋‹˜, ๋ง์”€ํ•ด์ฃผ์‹ญ์‹œ์˜ค.

์—ฌ๋Ÿฌ๋ถ„, ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ 2025๋…„ ์—ฐ๊ฐ„ ์‹ค์  ํˆฌ์ž์ž ์ปจํผ๋Ÿฐ์Šค ์ฝœ ๋ฐ ์˜ค๋””์˜ค ์›น์บ์ŠคํŠธ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค. ์ปจํผ๋Ÿฐ์Šค ์ฝœ์„ ์‹œ์ž‘ํ•˜๊ธฐ ์ „์—, ๋ณธ ์ฝœ์—๋Š” ์—ฌ๋Ÿฌ ์œ„ํ—˜๊ณผ ๋ถˆํ™•์‹ค์„ฑ์„ ๋‚ดํฌํ•˜๊ณ  ์žˆ์œผ๋ฉฐ ๋‹ค์–‘ํ•œ ์ด์œ ๋กœ ๋ฏธ๋ž˜์— ์‹คํ˜„๋˜์ง€ ์•Š์„ ์ˆ˜๋„ ์žˆ๋Š” ๋ฏธ๋ž˜ ์˜ˆ์ธก ์ง„์ˆ ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Œ์„ ์•Œ๋ ค๋“œ๋ฆฝ๋‹ˆ๋‹ค.
Information about general market conditions comes from a variety of sources outside of Xiaomi. This presentation also contains some unaudited non-IFRS financial measures, which should be considered in addition to, but not as a substitute for the company's financials prepared in accordance with IFRS. We have William Lu, Partner and President of Xiaomi Corporation; and Mr. Alain Lam, Vice President and CFO of the Corporation to talk to us. Mr. Lu will share recent strategic and business update. Thereafter, Mr. Lam will review the company's financial performance of 2025. And then after that, we will have the Q&A. Mr. Lu, please.์ผ๋ฐ˜์ ์ธ ์‹œ์žฅ ์ƒํ™ฉ์— ๋Œ€ํ•œ ์ •๋ณด๋Š” ์ƒค์˜ค๋ฏธ ์™ธ๋ถ€์˜ ๋‹ค์–‘ํ•œ ์ถœ์ฒ˜์—์„œ ๋น„๋กฏ๋ฉ๋‹ˆ๋‹ค. ๋ณธ ํ”„๋ ˆ์  ํ…Œ์ด์…˜์—๋Š” ์ผ๋ถ€ ๋น„๊ฐ์‚ฌ ๋น„IFRS ์žฌ๋ฌด ์ง€ํ‘œ๊ฐ€ ํฌํ•จ๋˜์–ด ์žˆ์œผ๋ฉฐ, ์ด๋Š” IFRS์— ๋”ฐ๋ผ ์ž‘์„ฑ๋œ ํšŒ์‚ฌ์˜ ์žฌ๋ฌด์ œํ‘œ์— ์ถ”๊ฐ€ํ•˜์—ฌ ๊ณ ๋ ค๋˜์–ด์•ผ ํ•˜์ง€๋งŒ, ์ด๋ฅผ ๋Œ€์ฒดํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผ๋˜์–ด์„œ๋Š” ์•ˆ ๋ฉ๋‹ˆ๋‹ค.

์˜ค๋Š˜ ์ €ํฌ์™€ ํ•จ๊ป˜ ํ•ด์ฃผ์‹ค ๋ถ„๋“ค์€ ์ƒค์˜ค๋ฏธ ๊ทธ๋ฃน ํŒŒํŠธ๋„ˆ ๊ฒธ ์‚ฌ์žฅ์ธ ์œŒ๋ฆฌ์—„ ๋ฃจ๋‹˜๊ณผ ์ƒค์˜ค๋ฏธ ๊ทธ๋ฃน ๋ถ€์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO)์ธ ์•Œ๋žญ ๋žŒ๋‹˜์ž…๋‹ˆ๋‹ค. ๋ฃจ ์‚ฌ์žฅ๋‹˜๊ป˜์„œ๋Š” ์ตœ๊ทผ ์ „๋žต ๋ฐ ์‚ฌ์—… ํ˜„ํ™ฉ์— ๋Œ€ํ•ด ๊ณต์œ ํ•ด์ฃผ์‹ค ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์ด์–ด์„œ ๋žŒ ๋ถ€์‚ฌ์žฅ๋‹˜๊ป˜์„œ 2025๋…„ ํšŒ์‚ฌ์˜ ์žฌ๋ฌด ์„ฑ๊ณผ๋ฅผ ๋ฐœํ‘œํ•ด์ฃผ์‹ค ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ ํ›„์—๋Š” ์งˆ์˜์‘๋‹ต ์‹œ๊ฐ„์„ ๊ฐ–๊ฒ ์Šต๋‹ˆ๋‹ค.

๋ฃจ ์‚ฌ์žฅ๋‹˜, ์‹œ์ž‘ํ•ด์ฃผ์‹ญ์‹œ์˜ค.
Weibing Lu
Partner, President of the Group & President of the International Business Department

Good evening. Thank you very much for coming to the 2025 full year call. Now this evening, I'll be talking about 3 points. First of all, review our main achievements in 2025. Second, share of breakthroughs in hard-core tech, in particular, in AI and embodied intelligence. And thirdly, we'll look ahead for the strategic direction focus in 2026. First of all, in 2025, some of our outstanding achievements. Well, in the year, our Xiaomi Group maintained high growth with both annual revenue and net profit reaching all-time highs.
**๋ฃจ ์›จ์ด๋น™ (Weibing Lu)**
**ํŒŒํŠธ๋„ˆ ๊ฒธ ๊ทธ๋ฃน ์ด์žฌ ๊ฒธ ๊ตญ์ œ์‚ฌ์—…๋ถ€ ์ด์žฌ**

์•ˆ๋…•ํ•˜์‹ญ๋‹ˆ๊นŒ. 2025๋…„ ์—ฐ๊ฐ„ ์‹ค์  ๋ฐœํ‘œ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์— ์ฐธ์„ํ•ด ์ฃผ์…”์„œ ๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์˜ค๋Š˜ ๋ง์”€๋“œ๋ฆด ๋‚ด์šฉ์€ ํฌ๊ฒŒ ์„ธ ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค. ์ฒซ์งธ, 2025๋…„์˜ ์ฃผ์š” ์„ฑ๊ณผ๋ฅผ ๋˜์งš์–ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ๋‘˜์งธ, ํŠนํžˆ AI ๋ฐ ์ฒดํ™” ์ง€๋Šฅ์„ ํฌํ•จํ•œ ํ•ต์‹ฌ ๊ธฐ์ˆ  ๋ถ„์•ผ์—์„œ์˜ ๋ŒํŒŒ๊ตฌ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์…‹์งธ, 2026๋…„์˜ ์ „๋žต์  ๋ฐฉํ–ฅ๊ณผ ์ค‘์  ์‚ฌํ•ญ์„ ์ „๋งํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

๋จผ์ €, 2025๋…„์˜ ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์˜ฌํ•ด ์ €ํฌ ์ƒค์˜ค๋ฏธ ๊ทธ๋ฃน์€ ๋†’์€ ์„ฑ์žฅ์„ธ๋ฅผ ์œ ์ง€ํ–ˆ์œผ๋ฉฐ, ์—ฐ๊ฐ„ ๋งค์ถœ๊ณผ ์ˆœ์ด์ต ๋ชจ๋‘ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
Total group revenue reached RMB 457.3 billion, surpassing the RMB 400 billion mark for the first time, up 25% year-on-year. Adjusted net profit reached RMB 39.2 billion, up 44% year-on-year. By segment, first of all, Smartphones. According to Omdia, in 2025, our global smartphone shipments ranked top 3. Market share was 13.3%, remaining global top 3 for 22 consecutive quarters. In Latin America and Southeast Asia, shipment ranking rose to second. In Europe and Africa, third. According to third-party data in Mainland China, our smartphone sales ranking rose to second. On premium models.์ด ๊ทธ๋ฃน ๋งค์ถœ์€ 4,573์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์ฒ˜์Œ์œผ๋กœ 4์ฒœ์–ต ์œ„์•ˆ์„ ๋ŒํŒŒํ–ˆ๊ณ , ์ „๋…„ ๋Œ€๋น„ 25% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์กฐ์ • ์ˆœ์ด์ต์€ 392์–ต ์œ„์•ˆ์œผ๋กœ, ์ „๋…„ ๋Œ€๋น„ 44% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.

๋ถ€๋ฌธ๋ณ„๋กœ๋Š” ๋จผ์ € ์Šค๋งˆํŠธํฐ์ž…๋‹ˆ๋‹ค. ์˜ด๋””์•„(Omdia)์— ๋”ฐ๋ฅด๋ฉด, ๋‹น์‚ฌ์˜ ๊ธ€๋กœ๋ฒŒ ์Šค๋งˆํŠธํฐ ์ถœํ•˜๋Ÿ‰์€ ์ƒ์œ„ 3์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์‹œ์žฅ ์ ์œ ์œจ์€ 13.3%๋กœ, 22๋ถ„๊ธฐ ์—ฐ์† ๊ธ€๋กœ๋ฒŒ ์ƒ์œ„ 3์œ„๋ฅผ ์œ ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ผํ‹ด ์•„๋ฉ”๋ฆฌ์นด์™€ ๋™๋‚จ์•„์‹œ์•„์—์„œ๋Š” ์ถœํ•˜๋Ÿ‰ ์ˆœ์œ„๊ฐ€ 2์œ„๋กœ ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค. ์œ ๋Ÿฝ๊ณผ ์•„ํ”„๋ฆฌ์นด์—์„œ๋Š” 3์œ„๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์ค‘๊ตญ ๋ณธํ† ์—์„œ๋Š” ์ œ3์ž ๋ฐ์ดํ„ฐ์— ๋”ฐ๋ฅด๋ฉด ๋‹น์‚ฌ์˜ ์Šค๋งˆํŠธํฐ ํŒ๋งค ์ˆœ์œ„๊ฐ€ 2์œ„๋กœ ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค.

ํ”„๋ฆฌ๋ฏธ์—„ ๋ชจ๋ธ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
In 2025, premium models in Mainland China accounted for 27.1% of total smartphone sales, up 3.8 percentage points. In RMB 6,000 to RMB 10,000 price bracket, our market share rose by 2.3 percentage year-on-year. We solidified our high-end base domestically and are making continuous breakthroughs in the RMB 6,000 to RMB 8,000 ultra-high-end market. By end of February 2026, we launched our first Leitzphone for global markets, priced at EUR 1,999, a new milestone in our overseas premium strategy. We'll continue achieving top-tier pricing in mature international markets and elevate our premium overseas sales to new heights.2025๋…„ ์ค‘๊ตญ ๋ณธํ† ์—์„œ ํ”„๋ฆฌ๋ฏธ์—„ ๋ชจ๋ธ์ด ์ „์ฒด ์Šค๋งˆํŠธํฐ ํŒ๋งค๋Ÿ‰์˜ 27.1%๋ฅผ ์ฐจ์ง€ํ•˜๋ฉฐ, 3.8%p ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. 6,000์œ„์•ˆ์—์„œ 10,000์œ„์•ˆ ๊ฐ€๊ฒฉ๋Œ€์—์„œ ๋‹น์‚ฌ์˜ ์‹œ์žฅ ์ ์œ ์œจ์€ ์ „๋…„ ๋Œ€๋น„ 2.3%p ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ๊ตญ๋‚ด์—์„œ ํ•˜์ด์—”๋“œ ๊ธฐ๋ฐ˜์„ ๊ณต๊ณ ํžˆ ํ–ˆ์œผ๋ฉฐ, 6,000์œ„์•ˆ์—์„œ 8,000์œ„์•ˆ์˜ ์šธํŠธ๋ผ ํ•˜์ด์—”๋“œ ์‹œ์žฅ์—์„œ ์ง€์†์ ์ธ ๋ŒํŒŒ๊ตฌ๋ฅผ ๋งˆ๋ จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2026๋…„ 2์›” ๋ง, ๋‹น์‚ฌ๋Š” ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์„ ์œ„ํ•œ ์ฒซ ๋ฒˆ์งธ ๋ผ์ด์ธ ํฐ(Leitzphone)์„ 1,999์œ ๋กœ์— ์ถœ์‹œํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋‹น์‚ฌ์˜ ํ•ด์™ธ ํ”„๋ฆฌ๋ฏธ์—„ ์ „๋žต์— ์žˆ์–ด ์ƒˆ๋กœ์šด ์ด์ •ํ‘œ์ž…๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ์„ฑ์ˆ™ํ•œ ๊ตญ์ œ ์‹œ์žฅ์—์„œ ๊ณ„์†ํ•ด์„œ ์ตœ๊ณ  ์ˆ˜์ค€์˜ ๊ฐ€๊ฒฉ์„ ๋‹ฌ์„ฑํ•˜๊ณ , ํ•ด์™ธ ํ”„๋ฆฌ๋ฏธ์—„ ํŒ๋งค๋ฅผ ์ƒˆ๋กœ์šด ์ฐจ์›์œผ๋กœ ๋Œ์–ด์˜ฌ๋ฆด ๊ฒƒ์ž…๋‹ˆ๋‹ค.
For IoT business in 2025, revenue surpassed RMB 120 billion for the first time, reaching RMB 123.2 billion and 18.3% year-on-year growth, hitting all-time high both domestically and internationally. For the home appliances revenue, it reached 23% plus growth with record shipments. Wearables ranked first globally, TWS earphones ranked second. Tablet shipments grew 25.2% year-on-year, ranked fifth. Our AI glasses released in June '25 ranked third globally and first in China. We continue to drive full category premiumization at home and abroad with overseas high-end products, achieving stellar performance.2025๋…„ IoT ์‚ฌ์—… ๋งค์ถœ์€ ์ฒ˜์Œ์œผ๋กœ 1,200์–ต ์œ„์•ˆ์„ ๋ŒํŒŒํ•˜์—ฌ 1,232์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ „๋…„ ๋Œ€๋น„ 18.3% ์„ฑ์žฅํ•˜๋ฉฐ ๊ตญ๋‚ด์™ธ์—์„œ ๋ชจ๋‘ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ฒฝ์‹ ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€์ „์ œํ’ˆ ๋งค์ถœ์€ ์‚ฌ์ƒ ์ตœ๋Œ€ ์ถœํ•˜๋Ÿ‰๊ณผ ํ•จ๊ป˜ 23% ์ด์ƒ์˜ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์›จ์–ด๋Ÿฌ๋ธ”์€ ์ „ ์„ธ๊ณ„ 1์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ, TWS ์ด์–ดํฐ์€ 2์œ„๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ํƒœ๋ธ”๋ฆฟ ์ถœํ•˜๋Ÿ‰์€ ์ „๋…„ ๋Œ€๋น„ 25.2% ์„ฑ์žฅํ•˜๋ฉฐ 5์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ 6์›”์— ์ถœ์‹œ๋œ ๋‹น์‚ฌ์˜ AI ์•ˆ๊ฒฝ์€ ์ „ ์„ธ๊ณ„ 3์œ„๋ฅผ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ค‘๊ตญ ๋‚ด์—์„œ๋Š” 1์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ํ•ด์™ธ ๊ณ ๊ฐ€ ์ œํ’ˆ์„ ํ†ตํ•ด ๊ตญ๋‚ด์™ธ ์ „ ์นดํ…Œ๊ณ ๋ฆฌ ํ”„๋ฆฌ๋ฏธ์—„ํ™”๋ฅผ ์ง€์†์ ์œผ๋กœ ์ถ”์ง„ํ•˜๋ฉฐ ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ๋ฅผ ๋‹ฌ์„ฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
On premium strategy, in '25, our tech home appliances entered the European market already covering Spain, France, Germany, Italy and more. For autos, Xiaomi Auto delivered 410,000 units in 2025, far exceeding the 300,000 units target set at the year's start. February 13, '26, cumulative deliveries surpassed 600,000, and we are fully committed to delivering 550,000 units. In March 19, we officially launched a new generation SU7. It features major upgrades inside and out, including across the electric powertrain chassis, electronics architecture, et cetera. Within 34 minutes of launch, locked orders for SU7 exceeded 15,000, surpassing 30,000 orders after 3 days.ํ”„๋ฆฌ๋ฏธ์—„ ์ „๋žต๊ณผ ๊ด€๋ จํ•ด์„œ๋Š”, 2025๋…„์— ๋‹น์‚ฌ์˜ ์Šค๋งˆํŠธ ๊ฐ€์ „ ์ œํ’ˆ์ด ์ด๋ฏธ ์ŠคํŽ˜์ธ, ํ”„๋ž‘์Šค, ๋…์ผ, ์ดํƒˆ๋ฆฌ์•„ ๋“ฑ์„ ํฌํ•จํ•œ ์œ ๋Ÿฝ ์‹œ์žฅ์— ์ง„์ถœํ–ˆ์Šต๋‹ˆ๋‹ค.

์ž๋™์ฐจ ๋ถ€๋ฌธ์˜ ๊ฒฝ์šฐ, ์ƒค์˜ค๋ฏธ ์ž๋™์ฐจ๋Š” 2025๋…„์— 41๋งŒ ๋Œ€๋ฅผ ์ธ๋„ํ•˜์—ฌ, ์—ฐ์ดˆ์— ์„ค์ •ํ–ˆ๋˜ 30๋งŒ ๋Œ€ ๋ชฉํ‘œ๋ฅผ ํ›จ์”ฌ ์ดˆ๊ณผํ–ˆ์Šต๋‹ˆ๋‹ค. 2026๋…„ 2์›” 13์ผ ๊ธฐ์ค€, ๋ˆ„์  ์ธ๋„๋Ÿ‰์€ 60๋งŒ ๋Œ€๋ฅผ ๋ŒํŒŒํ–ˆ์œผ๋ฉฐ, ์ €ํฌ๋Š” 55๋งŒ ๋Œ€ ์ธ๋„ ๋ชฉํ‘œ ๋‹ฌ์„ฑ์— ์ „์ ์œผ๋กœ ์ „๋…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ €ํฌ๋Š” 3์›” 19์ผ์— ์‹ ํ˜• SU7์„ ๊ณต์‹์ ์œผ๋กœ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ์ฐจ๋Ÿ‰์€ ์ „๊ธฐ ํŒŒ์›ŒํŠธ๋ ˆ์ธ, ์„€์‹œ, ์ „์ž ์•„ํ‚คํ…์ฒ˜ ๋“ฑ์„ ํฌํ•จํ•˜์—ฌ ๋‚ด์™ธ๋ถ€์ ์œผ๋กœ ๋Œ€๋Œ€์ ์ธ ์—…๊ทธ๋ ˆ์ด๋“œ๋ฅผ ํŠน์ง•์œผ๋กœ ํ•ฉ๋‹ˆ๋‹ค. ์ถœ์‹œ 34๋ถ„ ๋งŒ์— SU7์˜ ํ™•์ • ์ฃผ๋ฌธ๋Ÿ‰์€ 1๋งŒ 5์ฒœ ๋Œ€๋ฅผ ๋„˜์–ด์„ฐ์œผ๋ฉฐ, 3์ผ ๋งŒ์— 3๋งŒ ๋Œ€๋ฅผ ๋ŒํŒŒํ–ˆ์Šต๋‹ˆ๋‹ค.
For this year's MWC, we also showcased our Vision GT concept car, not just a concept car, this is Xiaomi Auto's latest exploration of design innovation built on hardcore technology. We are the first Chinese brand invited to participate, and it represents recognition by the world's top simulation driving platforms. For China's auto industry, it shows that in terms of design and innovation, Chinese automakers can already compete on par with the world's best. For hardcore tech, in '25, our R&D investment exceeded RMB 33 billion. For '26 we plan to invest over RMB 40 billion with more than RMB 16 billion for AI, embodied intelligence and other innovation fields.์˜ฌํ•ด MWC์—์„œ ์ €ํฌ๋Š” Vision GT ์ฝ˜์…‰ํŠธ์นด๋ฅผ ์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋‹จ์ˆœํ•œ ์ฝ˜์…‰ํŠธ์นด๋ฅผ ๋„˜์–ด, ํ•˜๋“œ์ฝ”์–ด ๊ธฐ์ˆ ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•œ ์ƒค์˜ค๋ฏธ ์˜คํ† ์˜ ๋””์ž์ธ ํ˜์‹ ์— ๋Œ€ํ•œ ์ตœ์‹  ํƒ๊ตฌ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ด ํ–‰์‚ฌ์— ์ดˆ์ฒญ๋ฐ›์€ ์ตœ์ดˆ์˜ ์ค‘๊ตญ ๋ธŒ๋žœ๋“œ์ด๋ฉฐ, ์ด๋Š” ์„ธ๊ณ„ ์ตœ๊ณ  ์ˆ˜์ค€์˜ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ๋“œ๋ผ์ด๋น™ ํ”Œ๋žซํผ๋“ค๋กœ๋ถ€ํ„ฐ์˜ ์ธ์ •์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ์ค‘๊ตญ ์ž๋™์ฐจ ์‚ฐ์—…์— ์žˆ์–ด์„œ๋Š”, ์ด๋Š” ๋””์ž์ธ ๋ฐ ํ˜์‹  ์ธก๋ฉด์—์„œ ์ค‘๊ตญ ์ž๋™์ฐจ ์ œ์กฐ์—…์ฒด๋“ค์ด ์ด๋ฏธ ์„ธ๊ณ„ ์ตœ๊ณ  ์ˆ˜์ค€๊ณผ ์–ด๊นจ๋ฅผ ๋‚˜๋ž€ํžˆ ํ•  ์ˆ˜ ์žˆ์Œ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

ํ•˜๋“œ์ฝ”์–ด ๊ธฐ์ˆ  ๋ถ„์•ผ์—์„œ๋Š”, 2025๋…„ ์ €ํฌ R&D ํˆฌ์ž๊ฐ€ 330์–ต ์œ„์•ˆ์„ ์ดˆ๊ณผํ–ˆ์Šต๋‹ˆ๋‹ค. 2026๋…„์—๋Š” 400์–ต ์œ„์•ˆ ์ด์ƒ์„ ํˆฌ์žํ•  ๊ณ„ํš์ด๋ฉฐ, ์ด ์ค‘ 160์–ต ์œ„์•ˆ ์ด์ƒ์€ AI, ์ฒดํ™”๋œ ์ง€๋Šฅ(embodied intelligence) ๋ฐ ๊ธฐํƒ€ ํ˜์‹  ๋ถ„์•ผ์— ํˆฌ์ž๋  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
These investments build our solid product capability defenses. And for AI in 2025, we achieved breakthrough progress. For AI, it is an era of truly useful AI, undergoing historical leap from usable to truly useful, a paradigm shift from single tasks to complex tasks processing, from passive to active planning, from tool attributes to ecosystem attributes, and for us with rich terminal products and use cases across smartphones, cars, home appliances, IoT, real data value of AI far surpass the single category companies. Two, our foundation large models enter the leading global open-source tier.์ด๋Ÿฌํ•œ ํˆฌ์ž๋“ค์€ ์šฐ๋ฆฌ์˜ ํƒ„ํƒ„ํ•œ ์ œํ’ˆ ๊ฒฝ์Ÿ๋ ฅ ๊ธฐ๋ฐ˜์„ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  2025๋…„ AI ๋ถ„์•ผ์—์„œ๋Š” ํš๊ธฐ์ ์ธ ์ง„์ „์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค.

AI๋Š” ์ด์ œ '์ง„์ •์œผ๋กœ ์œ ์šฉํ•œ AI'์˜ ์‹œ๋Œ€๋กœ ์ ‘์–ด๋“ค์—ˆ์œผ๋ฉฐ, '์‚ฌ์šฉ ๊ฐ€๋Šฅํ•œ(usable)' ์ˆ˜์ค€์—์„œ '์ง„์ •์œผ๋กœ ์œ ์šฉํ•œ(truly useful)' ์ˆ˜์ค€์œผ๋กœ์˜ ์—ญ์‚ฌ์ ์ธ ๋„์•ฝ์„ ์ด๋ฃจ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋‹จ์ผ ์ž‘์—… ์ฒ˜๋ฆฌ์—์„œ ๋ณตํ•ฉ ์ž‘์—… ์ฒ˜๋ฆฌ๋กœ, ์ˆ˜๋™์ ์ธ ๊ณ„ํš์—์„œ ๋Šฅ๋™์ ์ธ ๊ณ„ํš์œผ๋กœ, ๊ทธ๋ฆฌ๊ณ  ๋„๊ตฌ์  ์†์„ฑ์—์„œ ์ƒํƒœ๊ณ„์  ์†์„ฑ์œผ๋กœ์˜ ํŒจ๋Ÿฌ๋‹ค์ž„ ์ „ํ™˜์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ์Šค๋งˆํŠธํฐ, ์ž๋™์ฐจ, ๊ฐ€์ „, IoT ๋“ฑ ํ’๋ถ€ํ•œ ๋‹จ๋ง ์ œํ’ˆ๊ณผ ์‚ฌ์šฉ ์‚ฌ๋ก€๋ฅผ ๋ณด์œ ํ•œ ์ €ํฌ์—๊ฒŒ๋Š” AI์˜ ์‹ค์ œ ๋ฐ์ดํ„ฐ ๊ฐ€์น˜๊ฐ€ ๋‹จ์ผ ์นดํ…Œ๊ณ ๋ฆฌ ๊ธฐ์—…๋“ค์„ ํ›จ์”ฌ ๋›ฐ์–ด๋„˜์Šต๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ๋กœ, ์ €ํฌ์˜ ๊ธฐ๋ฐ˜ ๋Œ€๊ทœ๋ชจ ๋ชจ๋ธ์€ ๊ธ€๋กœ๋ฒŒ ์„ ๋„ ์˜คํ”ˆ์†Œ์Šค ๊ณ„์ธต์— ์ง„์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค.
In March of the year, we released 3 models, Xiaomi MiMo-V2-Pro, MiMo-V2-Omni and MiMo-V2-TTS, completing our technical foundation for the Agent Era. MiMo-V2-Pro surpasses 1 trillion parameters, supporting 1 million token context windows and ranking 8th globally in Artificial Analysis Large Model Intelligence Index, fifth by global brand. During closed beta and public launch, these models rank first in weekly calls and held first place for many days on OpenRouter, single days as much as double in second place. And we will keep upgrading our foundation models as we move towards general intelligence.์˜ฌํ•ด 3์›”, ์ €ํฌ๋Š” Xiaomi MiMo-V2-Pro, MiMo-V2-Omni, MiMo-V2-TTS ์„ธ ๊ฐ€์ง€ ๋ชจ๋ธ์„ ์ถœ์‹œํ•˜๋ฉฐ ์—์ด์ „ํŠธ ์‹œ๋Œ€๋ฅผ ์œ„ํ•œ ๊ธฐ์ˆ ์  ๊ธฐ๋ฐ˜์„ ์™„์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. MiMo-V2-Pro๋Š” 1์กฐ ๊ฐœ ์ด์ƒ์˜ ๋งค๊ฐœ๋ณ€์ˆ˜๋ฅผ ๋Šฅ๊ฐ€ํ•˜๋ฉฐ, 100๋งŒ ํ† ํฐ ์ปจํ…์ŠคํŠธ ์œˆ๋„์šฐ๋ฅผ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ธ๊ณต ๋ถ„์„ ๋Œ€๊ทœ๋ชจ ๋ชจ๋ธ ์ง€๋Šฅ ์ง€์ˆ˜์—์„œ ์ „ ์„ธ๊ณ„ 8์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ, ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ ๊ธฐ์ค€์œผ๋กœ๋Š” 5์œ„๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ๋น„๊ณต๊ฐœ ๋ฒ ํƒ€ ๋ฐ ๊ณต๊ฐœ ์ถœ์‹œ ๊ธฐ๊ฐ„ ๋™์•ˆ, ์ด ๋ชจ๋ธ๋“ค์€ ์ฃผ๊ฐ„ ํ˜ธ์ถœ๋Ÿ‰์—์„œ 1์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ, OpenRouter์—์„œ ์—ฌ๋Ÿฌ ๋‚  ๋™์•ˆ 1์œ„๋ฅผ ์ง€์ผฐ์Šต๋‹ˆ๋‹ค. ํŠน์ • ๋‚ ์—๋Š” 2์œ„๋ณด๋‹ค ๋‘ ๋ฐฐ์— ๋‹ฌํ•˜๋Š” ํ˜ธ์ถœ๋Ÿ‰์„ ๊ธฐ๋กํ•˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ผ๋ฐ˜ ์ธ๊ณต์ง€๋Šฅ์œผ๋กœ ๋‚˜์•„๊ฐ€๋ฉด์„œ ๊ธฐ๋ฐ˜ ๋ชจ๋ธ์„ ์ง€์†์ ์œผ๋กœ ์—…๊ทธ๋ ˆ์ด๋“œํ•ด ๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Three, we are poised to lead AI in the physical world, deep integration of AI in the physical world as the next frontier. We control over 1 billion hardware access points for its ecosystem. In March '26, our phone AI Agent, Xiaomi miclaw entered limited testing. We're the first OEM to attempt deploying [ launch ] Lobster on phone terminals, exploring the delivery of true AI phone and ecosystem to users. For auto, the new SU7 is equipped with our XLA Cognitive Large Model, achieving mall parking, navigation, complex scene understanding and voice control, improving both driving and experience. For SU7 Ultra, it's equipped with super shell AI, a smart cockpit and advanced AI.์…‹์งธ, ์šฐ๋ฆฌ๋Š” ํ˜„์‹ค ์„ธ๊ณ„์—์„œ์˜ AI๋ฅผ ์„ ๋„ํ•  ํƒœ์„ธ์ด๋ฉฐ, ํ˜„์‹ค ์„ธ๊ณ„์—์„œ์˜ AI ์‹ฌ์ธต ํ†ตํ•ฉ์„ ๋‹ค์Œ ๊ฐœ์ฒ™์ง€๋กœ ์‚ผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ๋‹น์‚ฌ ์ƒํƒœ๊ณ„๋ฅผ ์œ„ํ•ด 10์–ต ๊ฐœ ์ด์ƒ์˜ ํ•˜๋“œ์›จ์–ด ์•ก์„ธ์Šค ํฌ์ธํŠธ๋ฅผ ์ œ์–ดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 26๋…„ 3์›”, ๋‹น์‚ฌ์˜ ํœด๋Œ€ํฐ AI ์—์ด์ „ํŠธ์ธ Xiaomi miclaw๊ฐ€ ์ œํ•œ์  ํ…Œ์ŠคํŠธ์— ๋Œ์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ๋Š” ํœด๋Œ€ํฐ ๋‹จ๋ง๊ธฐ์— Lobster๋ฅผ ๋ฐฐํฌํ•˜๋ ค๋Š” ์ตœ์ดˆ์˜ OEM์œผ๋กœ์„œ, ์‚ฌ์šฉ์ž๋“ค์—๊ฒŒ ์ง„์ •ํ•œ AI ํœด๋Œ€ํฐ๊ณผ ์ƒํƒœ๊ณ„๋ฅผ ์ œ๊ณตํ•˜๋Š” ๋ฐฉ์•ˆ์„ ๋ชจ์ƒ‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ž๋™์ฐจ ๋ถ€๋ฌธ์—์„œ๋Š”, ์ƒˆ๋กœ์šด SU7์— ๋‹น์‚ฌ์˜ XLA ์ธ์ง€ ๋Œ€๊ทœ๋ชจ ๋ชจ๋ธ์ด ํƒ‘์žฌ๋˜์–ด ์‡ผํ•‘๋ชฐ ์ฃผ์ฐจ, ๋‚ด๋น„๊ฒŒ์ด์…˜, ๋ณต์žกํ•œ ์žฅ๋ฉด ์ดํ•ด ๋ฐ ์Œ์„ฑ ์ œ์–ด๋ฅผ ๊ตฌํ˜„ํ•˜์—ฌ ์šด์ „ ๊ฒฝํ—˜๊ณผ ์ „๋ฐ˜์ ์ธ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์„ ๋ชจ๋‘ ํ–ฅ์ƒ์‹œํ‚ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. SU7 ์šธํŠธ๋ผ์˜ ๊ฒฝ์šฐ, ์Šˆํผ ์‰˜ AI, ์Šค๋งˆํŠธ ์ฝ•ํ• ๋ฐ ๊ณ ๊ธ‰ AI๊ฐ€ ํƒ‘์žฌ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
For the home in November '25, we launched our Miloco smart home solution, giving smart homes eyes and brains and hands and feet for the first time, a pioneering real world application of Xiaomi MiMo, laying a new vision for next-generation smart homes. Fourthly, for our AI is now Xiaomi core innovation engine in '25 with our tech-forward, about 2/3 of the winning projects used AI, reimagining work across fundamental materials, chipsets and OS, intelligent driving, tech home appliances and more, backed by China's strong AI industry. The coming decade belongs to China. And also Xiaomi is well positioned in person, car, home ecosystem. We'll invest RMB 60 billion in AI over the next 3 years.๋„ค, ๋‹ค์Œ๊ณผ ๊ฐ™์ด ๋ฒˆ์—ญํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

25๋…„ 11์›”, ํ™ˆ ๋ถ€๋ฌธ์—์„œ๋Š” ์ €ํฌ Miloco ์Šค๋งˆํŠธ ํ™ˆ ์†”๋ฃจ์…˜์„ ์ถœ์‹œํ•˜์—ฌ ์Šค๋งˆํŠธ ํ™ˆ์ด ์ฒ˜์Œ์œผ๋กœ ๋ˆˆ๊ณผ ๋‡Œ, ์†๊ณผ ๋ฐœ์„ ๊ฐ–์ถ”๋„๋ก ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ƒค์˜ค๋ฏธ MiMo์˜ ์„ ๊ตฌ์ ์ธ ์‹ค์ œ ์ ์šฉ ์‚ฌ๋ก€์ด๋ฉฐ, ์ฐจ์„ธ๋Œ€ ์Šค๋งˆํŠธ ํ™ˆ์„ ์œ„ํ•œ ์ƒˆ๋กœ์šด ๋น„์ „์„ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค. ๋„ท์งธ, 25๋…„์— AI๋Š” ์ƒค์˜ค๋ฏธ์˜ ํ•ต์‹ฌ ํ˜์‹  ์—”์ง„์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ๊ธฐ์ˆ  ์„ ๋„์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹ ๋•๋ถ„์—, ์ˆ˜์ƒ ํ”„๋กœ์ ํŠธ์˜ ์•ฝ 2/3๊ฐ€ AI๋ฅผ ํ™œ์šฉํ•˜์—ฌ ๊ธฐ์ดˆ ์†Œ์žฌ, ์นฉ์…‹ ๋ฐ OS, ์ง€๋Šฅํ˜• ์šด์ „, ์ฒจ๋‹จ ๊ฐ€์ „์ œํ’ˆ ๋“ฑ ์ „๋ฐ˜์— ๊ฑธ์ณ ์—…๋ฌด ๋ฐฉ์‹์„ ์žฌ๊ตฌ์ƒํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด ๋ชจ๋“  ๊ฒƒ์€ ์ค‘๊ตญ์˜ ๊ฐ•๋ ฅํ•œ AI ์‚ฐ์—…์˜ ์ง€์›์„ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๊ฐ€์˜ค๋Š” 10๋…„์€ ์ค‘๊ตญ์˜ ์‹œ๋Œ€๊ฐ€ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์ƒค์˜ค๋ฏธ๋Š” ๊ฐœ์ธ, ์ž๋™์ฐจ, ํ™ˆ ์ƒํƒœ๊ณ„์—์„œ ์œ ๋ฆฌํ•œ ์œ„์น˜๋ฅผ ํ™•๊ณ ํžˆ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ํ–ฅํ›„ 3๋…„๊ฐ„ AI์— 600์–ต ์œ„์•ˆ์„ ํˆฌ์žํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And in this era, we are confident that we'll place a new trade for Chinese AI. For embodied robotics, it is the ultimate integration platform for AI chips, OS and manufacturing capabilities, a high barrier field. In 2026, we launched a haptic-driven precision grasping, fine-tuning model, core tech for robotic dexterous hands. Shortly after, we open-source a Xiaomi Robotics VLA large model, Xiaomi-Robotics-0, achieving several new SOTA results.์ด ์‹œ๋Œ€์— ์ €ํฌ๋Š” ์ค‘๊ตญ AI ๋ถ„์•ผ์—์„œ ์ƒˆ๋กœ์šด ํŒ๋„๋ฅผ ๋งŒ๋“ค ๊ฒƒ์ž„์„ ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ์ฒดํ™” ๋กœ๋ด‡(embodied robotics) ๋ถ„์•ผ์—์„œ ์ด๋Š” AI ์นฉ, OS(์šด์˜์ฒด์ œ), ์ œ์กฐ ์—ญ๋Ÿ‰์„ ์œ„ํ•œ ๊ถ๊ทน์ ์ธ ํ†ตํ•ฉ ํ”Œ๋žซํผ์ด๋ฉฐ, ์ง„์ž… ์žฅ๋ฒฝ์ด ๋†’์€ ๋ถ„์•ผ์ž…๋‹ˆ๋‹ค. 2026๋…„์—๋Š” ๋กœ๋ด‡์˜ ์ •๊ตํ•œ ์†์„ ์œ„ํ•œ ํ•ต์‹ฌ ๊ธฐ์ˆ ์ธ ์ด‰๊ฐ ๊ธฐ๋ฐ˜ ์ •๋ฐ€ ํŒŒ์ง€ ๋ฏธ์„ธ ์กฐ์ • ๋ชจ๋ธ์„ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ์งํ›„, ์ €ํฌ๋Š” ์ƒค์˜ค๋ฏธ ๋กœ๋ณดํ‹ฑ์Šค VLA ๋Œ€๊ทœ๋ชจ ๋ชจ๋ธ์ธ '์ƒค์˜ค๋ฏธ-๋กœ๋ณดํ‹ฑ์Šค-0'์„ ์˜คํ”ˆ ์†Œ์Šคํ™”ํ•˜์—ฌ ์—ฌ๋Ÿฌ ์ƒˆ๋กœ์šด SOTA(State-Of-The-Art) ๊ฒฐ๊ณผ๋ฅผ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
In March, Xiaomi embodied robot began internship in our car factory, achieving 90.2% deal size site simultaneous installation success for self-tapping nut workstations, meeting production line cycle times as quick as 76 seconds with 3 hours of auto operation. These are just starts. Over the next 5 years, we believe large numbers of embodied robots will work in Xiaomi's factories. And robots will break brown boundary between virtual and physical worlds. But there are challenges such as cost increase, et cetera. In the short term, there may be some pressure on our business.3์›”์— ์ƒค์˜ค๋ฏธ ํœด๋จธ๋…ธ์ด๋“œ ๋กœ๋ด‡์ด ์ €ํฌ ์ž๋™์ฐจ ๊ณต์žฅ์—์„œ ์ธํ„ด์œผ๋กœ ๊ทผ๋ฌดํ•˜๊ธฐ ์‹œ์ž‘ํ•˜์—ฌ, ์…€ํ”„ ํƒœํ•‘ ๋„ˆํŠธ ์ž‘์—…๋Œ€์—์„œ 90.2%์˜ ํ˜„์žฅ ๋™์‹œ ์ž‘์—… ์„ฑ๊ณต๋ฅ ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, 3์‹œ๊ฐ„ ์—ฐ์† ์ž๋™ ์šด์ „์œผ๋กœ ์ตœ๋‹จ 76์ดˆ์˜ ์ƒ์‚ฐ ๋ผ์ธ ์‚ฌ์ดํด ํƒ€์ž„์„ ์ถฉ์กฑ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋‹จ์ง€ ์‹œ์ž‘์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค. ํ–ฅํ›„ 5๋…„๊ฐ„ ์ˆ˜๋งŽ์€ ํœด๋จธ๋…ธ์ด๋“œ ๋กœ๋ด‡์ด ์ƒค์˜ค๋ฏธ ๊ณต์žฅ์—์„œ ์ผํ•˜๊ฒŒ ๋  ๊ฒƒ์ด๋ฉฐ, ๋กœ๋ด‡์€ ๊ฐ€์ƒ ์„ธ๊ณ„์™€ ๋ฌผ๋ฆฌ์  ์„ธ๊ณ„ ์‚ฌ์ด์˜ ๊ฒฝ๊ณ„๋ฅผ ํ—ˆ๋ฌผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋น„์šฉ ์ฆ๊ฐ€ ๋“ฑ ๋ช‡ ๊ฐ€์ง€ ๊ณผ์ œ๋„ ์กด์žฌํ•ฉ๋‹ˆ๋‹ค. ๋‹จ๊ธฐ์ ์œผ๋กœ๋Š” ์ €ํฌ ์‚ฌ์—…์— ์ผ๋ถ€ ์••๋ฐ•์ด ์žˆ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
But on the other side, we will be steadfast in our strategy so that we will continue to have breakthroughs in AI, chips, OS and embodied intelligence. We are committed to scaling our global business model and advancing Chinese tech worldwide. This person, vehicle, home ecosystem is not just a product combination, but the platform for understanding users' full scenario data. We'll firmly seize the opportunities of AI era, and we are filled with endless possibilities and imagination. Alain Lam
Vice President & CFO

Well, thank you, President Lu. As shared by Mr. Lu, in 2025, we have achieved historical leap. Our total revenue reached a record high of RMB 457.3 billion, setting a company best.
ํ•˜์ง€๋งŒ ๋‹ค๋ฅธ ํ•œํŽธ์œผ๋กœ๋Š” ์ €ํฌ๋Š” AI, ์นฉ, OS, ๊ทธ๋ฆฌ๊ณ  ์ฒดํ™”๋œ ์ง€๋Šฅ(embodied intelligence) ๋ถ„์•ผ์—์„œ ๊ณ„์†ํ•ด์„œ ๋ŒํŒŒ๊ตฌ๋ฅผ ๋งˆ๋ จํ•  ์ˆ˜ ์žˆ๋„๋ก ์ „๋žต์„ ๊ตณ๊ฑดํžˆ ์ง€์ผœ๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๊ธ€๋กœ๋ฒŒ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์„ ํ™•์žฅํ•˜๊ณ  ์ค‘๊ตญ ๊ธฐ์ˆ ์„ ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๋ฐœ์ „์‹œํ‚ค๋Š” ๋ฐ ์ „๋…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ธ๊ฐ„-์ฐจ๋Ÿ‰-๊ฐ€์ • ์ƒํƒœ๊ณ„๋Š” ๋‹จ์ˆœํ•œ ์ œํ’ˆ ์กฐํ•ฉ์„ ๋„˜์–ด, ์‚ฌ์šฉ์ž๋“ค์˜ ์ „์ฒด ์‹œ๋‚˜๋ฆฌ์˜ค ๋ฐ์ดํ„ฐ๋ฅผ ์ดํ•ดํ•˜๊ธฐ ์œ„ํ•œ ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” AI ์‹œ๋Œ€์˜ ๊ธฐํšŒ๋ฅผ ํ™•๊ณ ํžˆ ํฌ์ฐฉํ•  ๊ฒƒ์ด๋ฉฐ, ๋ฌดํ•œํ•œ ๊ฐ€๋Šฅ์„ฑ๊ณผ ์ƒ์ƒ๋ ฅ์œผ๋กœ ๊ฐ€๋“ ์ฐจ ์žˆ์Šต๋‹ˆ๋‹ค.

**์•Œ๋žญ ๋žŒ ๋ถ€์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž**

๋„ค, ๋ฃจ ์‚ฌ์žฅ๋‹˜, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋ฃจ ์‚ฌ์žฅ๋‹˜๊ป˜์„œ ๋ง์”€ํ•˜์‹  ๋ฐ”์™€ ๊ฐ™์ด, 2025๋…„์— ์ €ํฌ๋Š” ์—ญ์‚ฌ์ ์ธ ๋„์•ฝ์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ ์ด ๋งค์ถœ์€ 4,573์–ต ์œ„์•ˆ(RMB)์„ ๊ธฐ๋กํ•˜๋ฉฐ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๋‹ฌ์„ฑํ–ˆ๊ณ , ์ด๋Š” ํšŒ์‚ฌ ์ตœ๊ณ  ๊ธฐ๋ก์ž…๋‹ˆ๋‹ค.
This year, we achieved a year-on-year increase of 25%. Revenue in the fourth quarter is a new single quarter record. Overall, gross profit margin was 22.3%, up 1.3% year-on-year, historical high also. The second half of 2025 was more challenging for the first. For the full year, our smartphone times AIoT segment revenue was RMB 351.2 billion, up 5.4% year-on-year, which is also a new annual high. The smartphone times AIoT segment gross profit margin also reached a record 21.7%, up 0.5% year-on-year. For smartphones, for the year, revenue was -- sorry, RMB 186.4 billion, accounting for 40.8% of total revenue. In '25, our global shipments reached 165 million units.์˜ฌํ•ด ์ €ํฌ๋Š” ์ „๋…„ ๋Œ€๋น„ 25% ์ฆ๊ฐ€๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ๋งค์ถœ์€ ๋ถ„๊ธฐ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜์ž…๋‹ˆ๋‹ค. ์ „๋ฐ˜์ ์œผ๋กœ ๋งค์ถœ ์ด์ด์ต๋ฅ ์€ 22.3%๋กœ, ์ „๋…„ ๋Œ€๋น„ 1.3% ์ฆ๊ฐ€ํ•˜๋ฉฐ ์—ญ๋Œ€ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ ํ•˜๋ฐ˜๊ธฐ๋Š” ์ƒ๋ฐ˜๊ธฐ๋ณด๋‹ค ๋” ๋„์ „์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ ๊ธฐ์ค€์œผ๋กœ ์ €ํฌ ์Šค๋งˆํŠธํฐ ๋ฐ AIoT ๋ถ€๋ฌธ ๋งค์ถœ์€ 3,512์–ต ์œ„์•ˆ์œผ๋กœ, ์ „๋…„ ๋Œ€๋น„ 5.4% ์ฆ๊ฐ€ํ•˜๋ฉฐ ์—ฐ๊ฐ„ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์Šค๋งˆํŠธํฐ ๋ฐ AIoT ๋ถ€๋ฌธ ๋งค์ถœ ์ด์ด์ต๋ฅ  ๋˜ํ•œ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜์ธ 21.7%๋ฅผ ๊ธฐ๋กํ•˜๋ฉฐ, ์ „๋…„ ๋Œ€๋น„ 0.5% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์Šค๋งˆํŠธํฐ ๋ถ€๋ฌธ์˜ ๊ฒฝ์šฐ, ์—ฐ๊ฐ„ ๋งค์ถœ์€ ์ฃ„์†กํ•ฉ๋‹ˆ๋‹ค, 1,864์–ต ์œ„์•ˆ์œผ๋กœ, ์ „์ฒด ๋งค์ถœ์˜ 40.8%๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„์— ์ €ํฌ์˜ ๊ธ€๋กœ๋ฒŒ ์ถœํ•˜๋Ÿ‰์€ 1์–ต 6,500๋งŒ ๋Œ€์— ๋‹ฌํ–ˆ์Šต๋‹ˆ๋‹ค.
Our high-end strategy had significant results of continued product strength enhancement. Third-party data shows that in 2025, our high-end smartphone sales in the Mainland of China accounted for 27.1% of our total smartphone sales, up 3.8% year-on-year. In that, RMB 4,000 to RMB 6,000 price segment, our market share reached 17.3%, up 0.5% year-on-year. For RMB 6,000 to RMB 10,000 segment, our market share was 4.5%, nearly doubling year-on-year. According to third party in 2025, our global smartphone shipment volume ranked top 3 with market share 13.3%, maintaining a top 3 position globally for 5 consecutive years. In 58 countries and regions, our smartphone shipments ranked top 3.์ €ํฌ์˜ ํ•˜์ด์—”๋“œ ์ „๋žต์€ ์ง€์†์ ์ธ ์ œํ’ˆ๋ ฅ ๊ฐ•ํ™”์— ํž˜์ž…์–ด ์ƒ๋‹นํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์Šต๋‹ˆ๋‹ค. ์ œ3์ž ๋ฐ์ดํ„ฐ์— ๋”ฐ๋ฅด๋ฉด, 2025๋…„ ์ค‘๊ตญ ๋ณธํ† ์—์„œ ๋‹น์‚ฌ์˜ ํ•˜์ด์—”๋“œ ์Šค๋งˆํŠธํฐ ํŒ๋งค๋Ÿ‰์€ ์ „์ฒด ์Šค๋งˆํŠธํฐ ํŒ๋งค๋Ÿ‰์˜ 27.1%๋ฅผ ์ฐจ์ง€ํ•˜๋ฉฐ ์ „๋…„ ๋Œ€๋น„ 3.8% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ 4,000์œ„์•ˆ์—์„œ 6,000์œ„์•ˆ ๊ฐ€๊ฒฉ๋Œ€์—์„œ ๋‹น์‚ฌ์˜ ์‹œ์žฅ ์ ์œ ์œจ์€ 17.3%์— ๋‹ฌํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „๋…„ ๋Œ€๋น„ 0.5% ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. 6,000์œ„์•ˆ์—์„œ 10,000์œ„์•ˆ ๊ฐ€๊ฒฉ๋Œ€์˜ ๊ฒฝ์šฐ, ๋‹น์‚ฌ์˜ ์‹œ์žฅ ์ ์œ ์œจ์€ 4.5%๋กœ ์ „๋…„ ๋Œ€๋น„ ๊ฑฐ์˜ ๋‘ ๋ฐฐ ๊ฐ€๊นŒ์ด ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.

2025๋…„ ์ œ3์ž ์ž๋ฃŒ์— ๋”ฐ๋ฅด๋ฉด, ๋‹น์‚ฌ์˜ ๊ธ€๋กœ๋ฒŒ ์Šค๋งˆํŠธํฐ ์ถœํ•˜๋Ÿ‰์€ ์‹œ์žฅ ์ ์œ ์œจ 13.3%๋กœ ์ƒ์œ„ 3์œ„๋ฅผ ๊ธฐ๋กํ•˜๋ฉฐ, 5๋…„ ์—ฐ์† ๊ธ€๋กœ๋ฒŒ ์ƒ์œ„ 3์œ„ ์ž๋ฆฌ๋ฅผ ์œ ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ 58๊ฐœ ๊ตญ๊ฐ€ ๋ฐ ์ง€์—ญ์—์„œ ๋‹น์‚ฌ์˜ ์Šค๋งˆํŠธํฐ ์ถœํ•˜๋Ÿ‰์€ ์ƒ์œ„ 3์œ„์— ์˜ฌ๋ž์Šต๋‹ˆ๋‹ค.
And in 70 countries and regions, we ranked top 5. Despite rising memory prices in 2025, our smartphone gross margin remained relatively healthy at 10.9% for the year. For IoT, for this year, our revenue and gross margin both performed remarkably. 2025 revenue from IoT grew rapidly by 18.3% year-on-year to RMB 123.2 billion, a new record. And both for domestic and international sales, it was at all-time highs, thanks to product structure optimization and improved product strength. For gross profit margin of IoT, it was a record high of 23.1%, up 2.8% year-on-year. By category, large smart home appliances performed exceptionally well with revenue up 23.1% year-on-year, a record high.70๊ฐœ ๊ตญ๊ฐ€ ๋ฐ ์ง€์—ญ์—์„œ ๋‹น์‚ฌ๋Š” ์ƒ์œ„ 5์œ„๊ถŒ์— ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ ๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ ์ƒ์Šน์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ๋‹น์‚ฌ์˜ ์Šค๋งˆํŠธํฐ ๋งค์ถœ์ด์ด์ต๋ฅ ์€ ์—ฐ๊ฐ„ 10.9%๋กœ ๋น„๊ต์  ๊ฒฌ์กฐํ•˜๊ฒŒ ์œ ์ง€๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

IoT ๋ถ€๋ฌธ์—์„œ๋Š” ์˜ฌํ•ด ๋งค์ถœ๊ณผ ๋งค์ถœ์ด์ด์ต๋ฅ  ๋ชจ๋‘ ๊ด„๋ชฉํ•  ๋งŒํ•œ ์„ฑ๊ณผ๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ IoT ๋งค์ถœ์€ ์ „๋…„ ๋Œ€๋น„ 18.3% ๊ธ‰์ฆํ•˜์—ฌ 1,232์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ฒฝ์‹ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ œํ’ˆ ๊ตฌ์กฐ ์ตœ์ ํ™”์™€ ์ œํ’ˆ ๊ฒฝ์Ÿ๋ ฅ ๊ฐ•ํ™”์— ํž˜์ž…์–ด ๊ตญ๋‚ด ๋ฐ ํ•ด์™ธ ํŒ๋งค ๋ชจ๋‘์—์„œ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ•œ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค. IoT ๋งค์ถœ์ด์ด์ต๋ฅ ์€ ์ „๋…„ ๋Œ€๋น„ 2.8% ์ƒ์Šนํ•œ 23.1%๋กœ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.

์นดํ…Œ๊ณ ๋ฆฌ๋ณ„๋กœ๋Š” ๋Œ€ํ˜• ์Šค๋งˆํŠธ ๊ฐ€์ „์ œํ’ˆ์ด ๋งค์ถœ์ด ์ „๋…„ ๋Œ€๋น„ 23.1% ์ฆ๊ฐ€ํ•˜๋ฉฐ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ•˜๋Š” ๋“ฑ ํƒ์›”ํ•œ ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
Our wearable devices maintained rapid growth and an industry-leading position. Our wearable band ranked first in global shipments and TWS earphones ranked second. Tablet products continue to grow fast, ranking fifth globally with shipments up 25.2% year-on-year. Internet services. We continue to expand our user base. In December '25, our global MAU reached 750 million, up 7.4% year-on-year. Of these, Mainland China MAU reached 190 million, up 10.1% year-on-year. In 2025, our Internet service revenue hit a record RMB 37.4 billion, up 9.7% year-on-year. And of this, just in the fourth quarter 2025 alone, Internet service revenue reached RMB 9.9 billion.์ €ํฌ ์›จ์–ด๋Ÿฌ๋ธ” ๊ธฐ๊ธฐ๋Š” ๋น ๋ฅธ ์„ฑ์žฅ์„ ์ง€์†ํ•˜๋ฉฐ ์—…๊ณ„ ์„ ๋‘ ์ž๋ฆฌ๋ฅผ ์œ ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ ์›จ์–ด๋Ÿฌ๋ธ” ๋ฐด๋“œ๋Š” ๊ธ€๋กœ๋ฒŒ ์ถœํ•˜๋Ÿ‰ 1์œ„๋ฅผ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ, TWS ์ด์–ดํฐ์€ 2์œ„๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ํƒœ๋ธ”๋ฆฟ ์ œํ’ˆ์€ ๋น ๋ฅธ ์„ฑ์žฅ์„ ์ด์–ด๊ฐ€๋ฉฐ ๊ธ€๋กœ๋ฒŒ 5์œ„๋ฅผ ๊ธฐ๋กํ–ˆ๊ณ , ์ถœํ•˜๋Ÿ‰์€ ์ „๋…„ ๋Œ€๋น„ 25.2% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.

์ธํ„ฐ๋„ท ์„œ๋น„์Šค ๋ถ€๋ฌธ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์‚ฌ์šฉ์ž์ธต์„ ์ง€์†์ ์œผ๋กœ ํ™•์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ 12์›”, ์ €ํฌ์˜ ๊ธ€๋กœ๋ฒŒ MAU(์›”๊ฐ„ ํ™œ์„ฑ ์‚ฌ์šฉ์ž ์ˆ˜)๋Š” 7์–ต 5์ฒœ๋งŒ ๋ช…์— ๋‹ฌํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „๋…„ ๋Œ€๋น„ 7.4% ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ์ด ์ค‘ ์ค‘๊ตญ ๋ณธํ†  MAU๋Š” 1์–ต 9์ฒœ๋งŒ ๋ช…์— ๋‹ฌํ•˜๋ฉฐ, ์ „๋…„ ๋Œ€๋น„ 10.1% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ ์ €ํฌ ์ธํ„ฐ๋„ท ์„œ๋น„์Šค ๋งค์ถœ์€ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜์ธ 374์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „๋…„ ๋Œ€๋น„ 9.7% ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ํŠนํžˆ 2025๋…„ 4๋ถ„๊ธฐ์—๋งŒ ์ธํ„ฐ๋„ท ์„œ๋น„์Šค ๋งค์ถœ์ด 99์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
Throughout 2025, our Internet gross margin remained relatively stable at 76.5%. Advertising continued to drive Internet business growth with annual revenue of RMB 28.5 billion, a record high. Overseas Internet service revenue grew by 15.2% to a record RMB 12.6 billion, accounting for 33.8% of total Internet service revenue. Next, on EVs. Our EV and AI and innovation business segment, annual revenue for the segment reached RMB 106.1 billion, surpassing RMB 100 billion in less than 2 years, up over 200% year-on-year, accounting for 23.2% of the group's total revenue. Of this, Smart EV sales revenue was RMB 103.3 billion, with other related revenue at RMB 2.8 billion.2025๋…„ ํ•œ ํ•ด ๋™์•ˆ, ๋‹น์‚ฌ์˜ ์ธํ„ฐ๋„ท ๋งค์ถœ์ด์ด์ต๋ฅ ์€ 76.5%๋กœ ๋น„๊ต์  ์•ˆ์ •์ ์œผ๋กœ ์œ ์ง€๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” ์—ฐ๊ฐ„ ๋งค์ถœ 285์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์ธํ„ฐ๋„ท ์‚ฌ์—… ์„ฑ์žฅ์„ ์ง€์†์ ์œผ๋กœ ๊ฒฌ์ธํ–ˆ๊ณ , ์ด๋Š” ์‚ฌ์ƒ ์ตœ๊ณ ์น˜์ž…๋‹ˆ๋‹ค. ํ•ด์™ธ ์ธํ„ฐ๋„ท ์„œ๋น„์Šค ๋งค์ถœ์€ 15.2% ์„ฑ์žฅํ•˜์—ฌ ์—ญ๋Œ€ ์ตœ๊ณ ์น˜์ธ 126์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „์ฒด ์ธํ„ฐ๋„ท ์„œ๋น„์Šค ๋งค์ถœ์˜ 33.8%๋ฅผ ์ฐจ์ง€ํ•ฉ๋‹ˆ๋‹ค.

๋‹ค์Œ์œผ๋กœ, ์ „๊ธฐ์ฐจ(EV) ๋ถ€๋ฌธ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋‹น์‚ฌ์˜ EV ๋ฐ AI ํ˜์‹  ์‚ฌ์—… ๋ถ€๋ฌธ์˜ ์—ฐ๊ฐ„ ๋งค์ถœ์€ 1,061์–ต ์œ„์•ˆ์— ๋‹ฌํ–ˆ์œผ๋ฉฐ, ์ด๋Š” 2๋…„๋„ ์ฑ„ ์•ˆ ๋˜์–ด 1,000์–ต ์œ„์•ˆ์„ ๋ŒํŒŒํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ์ „๋…„ ๋Œ€๋น„ 200% ์ด์ƒ ์ฆ๊ฐ€ํ•˜์—ฌ ๊ทธ๋ฃน ์ „์ฒด ๋งค์ถœ์˜ 23.2%๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ์ค‘ ์Šค๋งˆํŠธ EV ํŒ๋งค ๋งค์ถœ์€ 1,033์–ต ์œ„์•ˆ์ด์—ˆ๊ณ , ๊ธฐํƒ€ ๊ด€๋ จ ๋งค์ถœ์€ 28์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
For the year, gross profit margin for Smart EV and AI, innovation business segment was 24.3%, up 5.8% year-on-year. In 2025, the segment achieved positive annual operating profit for the first time, recording an operating profit of RMB 0.9 billion. We delivered a total of 411,082 new vehicles in 2025. In the fourth quarter alone, 145,115 new vehicles were delivered, a single quarter record high. The average post-tax unit price for the year was RMB 251,171, up 7% year-on-year. Next, over the past 5 years, our cumulative R&D expenditure was RMB 105.5 billion, up 37.8%.ํ•ด๋‹น ์—ฐ๋„ ์Šค๋งˆํŠธ EV ๋ฐ AI ํ˜์‹  ์‚ฌ์—… ๋ถ€๋ฌธ์˜ ๋งค์ถœ์ด์ด์ต๋ฅ ์€ 24.3%๋กœ, ์ „๋…„ ๋Œ€๋น„ 5.8% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„, ํ•ด๋‹น ๋ถ€๋ฌธ์€ ์‚ฌ์ƒ ์ฒ˜์Œ์œผ๋กœ ์—ฐ๊ฐ„ ์˜์—…์ด์ต ํ‘์ž๋ฅผ ๋‹ฌ์„ฑํ•˜๋ฉฐ 9์–ต ์œ„์•ˆ์˜ ์˜์—…์ด์ต์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.

์ €ํฌ๋Š” 2025๋…„ ์ด 411,082๋Œ€์˜ ์‹ ์ฐจ๋ฅผ ์ธ๋„ํ–ˆ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ์—๋งŒ 145,115๋Œ€์˜ ์‹ ์ฐจ๋ฅผ ์ธ๋„ํ•˜์—ฌ, ๋‹จ์ผ ๋ถ„๊ธฐ ์‚ฌ์ƒ ์ตœ๊ณ  ๊ธฐ๋ก์„ ๊ฒฝ์‹ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๊ฐ„ ํ‰๊ท  ์„ธํ›„ ๋Œ€๋‹น ๊ฐ€๊ฒฉ์€ 251,171 ์œ„์•ˆ์œผ๋กœ, ์ „๋…„ ๋Œ€๋น„ 7% ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค.

๋‹ค์Œ์œผ๋กœ, ์ง€๋‚œ 5๋…„๊ฐ„ ๋‹น์‚ฌ์˜ ๋ˆ„์  ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„๋Š” 1,055์–ต ์œ„์•ˆ์œผ๋กœ, 37.8% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
'25 alone, R&D expenditure was RMB 33.1 billion, up year-on-year, and we estimate starting from 2026, our cumulative R&D expenditure over the next 5 years will exceed $200 billion. For net profit in '25, the group's adjusted net profit was RMB 39.2 billion, a record high and up 43.8% year-on-year. For CapEx for '25, our CapEx reached RMB 18.2 billion, up 73% year-on-year. And of this, Smart EV and AI innovation accounted for 66% and over. We continue to enhance our shareholder value and we actively repurchased shares on the open market. In '25, our share repurchase was approximately HKD 6.3 billion. Since early '26, our share repurchase totaled about HKD 4.7 billion.๋„ค, ํ•ด๋‹น ์‹ค์  ๋ฐœํ‘œ ์Šคํฌ๋ฆฝํŠธ๋ฅผ ํ•œ๊ตญ์–ด๋กœ ๋ฒˆ์—ญํ•ด ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

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2025๋…„ ํ•œ ํ•ด ๋™์•ˆ ์—ฐ๊ตฌ๊ฐœ๋ฐœ๋น„๋Š” 331์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์ „๋…„ ๋Œ€๋น„ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  2026๋…„๋ถ€ํ„ฐ ํ–ฅํ›„ 5๋…„๊ฐ„ ๋‹น์‚ฌ์˜ ๋ˆ„์  ์—ฐ๊ตฌ๊ฐœ๋ฐœ๋น„๋Š” 2,000์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ์ดˆ๊ณผํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.

2025๋…„ ์ˆœ์ด์ต์˜ ๊ฒฝ์šฐ, ๊ทธ๋ฃน์˜ ์กฐ์ • ์ˆœ์ด์ต์€ 392์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ฒฝ์‹ ํ–ˆ๊ณ , ์ „๋…„ ๋Œ€๋น„ 43.8% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.

2025๋…„ ์ž๋ณธ์  ์ง€์ถœ(CapEx)์€ 182์–ต ์œ„์•ˆ์— ๋‹ฌํ•˜๋ฉฐ ์ „๋…„ ๋Œ€๋น„ 73% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ์ค‘ ์Šค๋งˆํŠธ EV ๋ฐ AI ํ˜์‹  ๋ถ€๋ฌธ์ด 66% ์ด์ƒ์„ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค.

๋‹น์‚ฌ๋Š” ์ฃผ์ฃผ ๊ฐ€์น˜ ์ œ๊ณ ๋ฅผ ์œ„ํ•ด ์ง€์†์ ์œผ๋กœ ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์žฅ๋‚ด์—์„œ ์ ๊ทน์ ์œผ๋กœ ์ž์‚ฌ์ฃผ๋ฅผ ๋งค์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ ๋‹น์‚ฌ์˜ ์ž์‚ฌ์ฃผ ๋งค์ž…์€ ์•ฝ 63์–ต ํ™์ฝฉ ๋‹ฌ๋Ÿฌ์˜€์Šต๋‹ˆ๋‹ค. 2026๋…„ ์ดˆ๋ถ€ํ„ฐ ํ˜„์žฌ๊นŒ์ง€ ๋‹น์‚ฌ์˜ ์ž์‚ฌ์ฃผ ๋งค์ž… ์ด์•ก์€ ์•ฝ 47์–ต ํ™์ฝฉ ๋‹ฌ๋Ÿฌ์— ๋‹ฌํ•ฉ๋‹ˆ๋‹ค.
In January '26, we announced an automatic share repurchase plan for a cap, with a cap of HKD 2.5 billion, demonstrating our confidence in our company's long-term future. We actively practice sustainable development. In low carbon initiatives in 2025, our group purchased more than 40 million-kilowatt hours of green electricity, over 10x of last year. In '25, our [ PV ] electricity usage in our auto plant exceeded 13 million-kilowatt hours, reducing carbon emissions by nearly 10,000 tonnes annually. On ESG ratings in '25 for CDP Climate Change and Water Security Survey, Xiaomi received a management level B score.2026๋…„ 1์›”, ๋‹น์‚ฌ๋Š” ์ตœ๋Œ€ 25์–ต ํ™์ฝฉ ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์ž๋™ ์ž์‚ฌ์ฃผ ๋งค์ž… ๊ณ„ํš์„ ๋ฐœํ‘œํ•˜๋ฉฐ, ๋‹น์‚ฌ์˜ ์žฅ๊ธฐ์ ์ธ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ์ž์‹ ๊ฐ์„ ํ‘œ๋ช…ํ–ˆ์Šต๋‹ˆ๋‹ค.

๋‹น์‚ฌ๋Š” ์ง€์† ๊ฐ€๋Šฅํ•œ ๋ฐœ์ „์„ ์ ๊ทน์ ์œผ๋กœ ์‹ค์ฒœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ ์ €ํƒ„์†Œ ๋…ธ๋ ฅ์˜ ์ผํ™˜์œผ๋กœ, ๋‹น ๊ทธ๋ฃน์€ 4์ฒœ๋งŒ ํ‚ฌ๋กœ์™€ํŠธ์‹œ ์ด์ƒ์˜ ๋…น์ƒ‰ ์ „๋ ฅ์„ ๊ตฌ๋งคํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „๋…„ ๋Œ€๋น„ 10๋ฐฐ ์ด์ƒ ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. 2025๋…„, ๋‹น์‚ฌ์˜ ์ž๋™์ฐจ ๊ณต์žฅ์—์„œ๋Š” PV ์ „๋ ฅ ์‚ฌ์šฉ๋Ÿ‰์ด 1์ฒœ3๋ฐฑ๋งŒ ํ‚ฌ๋กœ์™€ํŠธ์‹œ๋ฅผ ์ดˆ๊ณผํ•˜์—ฌ, ์—ฐ๊ฐ„ ์•ฝ 1๋งŒ ํ†ค์˜ ํƒ„์†Œ ๋ฐฐ์ถœ๋Ÿ‰์„ ๊ฐ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค.

2025๋…„ CDP ๊ธฐํ›„๋ณ€ํ™” ๋ฐ ์ˆ˜์ž์› ๋ณด์•ˆ ์„ค๋ฌธ์กฐ์‚ฌ ESG ํ‰๊ฐ€์—์„œ, ์ƒค์˜ค๋ฏธ๋Š” ๊ฒฝ์˜ ์ˆ˜์ค€ B ๋“ฑ๊ธ‰์„ ํš๋“ํ–ˆ์Šต๋‹ˆ๋‹ค.
Also, in March '26, we achieved our best-ever score of 81 in EcoVadis gold medal, marking another recognition of our ESG efforts. We will continue to follow a robust and enterprising operating strategy and look forward to an even greater achievement for 2026. Thank you so much. This ends my report for this evening. Next, we can have the Q&A session.๋˜ํ•œ, 2026๋…„ 3์›”์—๋Š” EcoVadis ๊ณจ๋“œ ๋“ฑ๊ธ‰์—์„œ ์—ญ๋Œ€ ์ตœ๊ณ  ์ ์ˆ˜์ธ 81์ ์„ ๊ธฐ๋กํ•˜๋ฉฐ, ์ €ํฌ์˜ ESG ๋…ธ๋ ฅ์„ ๋‹ค์‹œ ํ•œ๋ฒˆ ์ธ์ •๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์•ž์œผ๋กœ๋„ ๊ฒฌ๊ณ ํ•˜๊ณ  ์ง„์ทจ์ ์ธ ์šด์˜ ์ „๋žต์„ ์ง€์†์ ์œผ๋กœ ์ถ”๊ตฌํ•˜๋ฉฐ, 2026๋…„์—๋„ ๋”์šฑ ํฐ ์„ฑ๊ณผ๋ฅผ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์œผ๋กœ ์˜ค๋Š˜ ์ €์˜ ๋ฐœํ‘œ๋ฅผ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด์–ด์„œ ์งˆ์˜์‘๋‹ต ์‹œ๊ฐ„์„ ๊ฐ–๊ฒ ์Šต๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

์ƒค์˜ค๋ฏธ(Xiaomi) 2025๋…„ 4๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ ์š”์•ฝ:

* **๊ฒฌ์กฐํ•œ ์žฌ๋ฌด ์„ฑ๊ณผ ๋ฐ ํ•ต์‹ฌ ์‚ฌ์—… ์„ฑ์žฅ:** 2025๋…„ ์ด ๋งค์ถœ์€ 4,573์–ต ์œ„์•ˆ(YoY +25%), ์กฐ์ • ์ˆœ์ด์ต์€ 392์–ต ์œ„์•ˆ(YoY +44%)์œผ๋กœ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค. ์Šค๋งˆํŠธํฐ(๊ธ€๋กœ๋ฒŒ 3์œ„ ์œ ์ง€ ๋ฐ ํ”„๋ฆฌ๋ฏธ์—„ ๋ชจ๋ธ ํŒ๋งค ๋น„์ค‘ ํ™•๋Œ€), IoT(๋งค์ถœ ๋ฐ ๋งˆ์ง„ ์‚ฌ์ƒ ์ตœ๊ณ ์น˜), ์ธํ„ฐ๋„ท ์„œ๋น„์Šค(MAU ์ฆ๊ฐ€ ๋ฐ ํ•ด์™ธ ๋งค์ถœ ์„ฑ์žฅ) ๋“ฑ ํ•ต์‹ฌ ์‚ฌ์—… ๋ถ€๋ฌธ์ด ์„ฑ์žฅ์„ ๊ฒฌ์ธํ–ˆ์Šต๋‹ˆ๋‹ค.
* **์ „๊ธฐ์ฐจ(EV) ์‚ฌ์—…์˜ ํ‘์ž ์ „ํ™˜ ๋ฐ ์„ฑ๊ณต์ ์ธ ์‹œ์žฅ ์ง„์ž…:** EV ๋ฐ AI ํ˜์‹  ์‚ฌ์—… ๋ถ€๋ฌธ์ด 2025๋…„ ์ฒ˜์Œ์œผ๋กœ ์—ฐ๊ฐ„ ์˜์—…์ด์ต 9์–ต ์œ„์•ˆ์„ ๋‹ฌ์„ฑํ•˜๋ฉฐ ํ‘์ž ์ „ํ™˜์— ์„ฑ๊ณตํ–ˆ์Šต๋‹ˆ๋‹ค. 2025๋…„ 41๋งŒ ๋Œ€์˜ ์ฐจ๋Ÿ‰์„ ์ธ๋„ํ•˜์—ฌ ๋ชฉํ‘œ์น˜(30๋งŒ ๋Œ€)๋ฅผ ์ดˆ๊ณผ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, ์‹ ํ˜• SU7 ์ถœ์‹œ ํ›„ 3์ผ ๋งŒ์— 3๋งŒ ๋Œ€ ์ด์ƒ์˜ ์ฃผ๋ฌธ์„ ํ™•๋ณดํ•˜๋ฉฐ ์‹œ์žฅ์—์„œ ๊ธ์ •์ ์ธ ๋ฐ˜์‘์„ ์–ป์—ˆ์Šต๋‹ˆ๋‹ค.
* **AI ๋ฐ ๋กœ๋ด‡ ๊ณตํ•™์— ๋Œ€ํ•œ ๋Œ€๊ทœ๋ชจ ํˆฌ์ž ๋ฐ ๋‹จ๊ธฐ์  ๋น„์šฉ ์••๋ฐ• ์‹œ์‚ฌ:** 2025๋…„ R&D ์ง€์ถœ์€ 331์–ต ์œ„์•ˆ์„ ๊ธฐ๋กํ–ˆ์œผ๋ฉฐ, 2026๋…„์—๋Š” 400์–ต ์œ„์•ˆ ์ด์ƒ, ํ–ฅํ›„ 3๋…„๊ฐ„ AI์— 600์–ต ์œ„์•ˆ์„ ํˆฌ์žํ•  ๊ณ„ํš์„ ๋ฐํžˆ๋Š” ๋“ฑ AI ๋ฐ ๋กœ๋ด‡ ๊ณตํ•™ ๋ถ„์•ผ์— ๋Œ€ํ•œ ๊ณต๊ฒฉ์ ์ธ ํˆฌ์ž๋ฅผ ์˜ˆ๊ณ ํ–ˆ์Šต๋‹ˆ๋‹ค. AI ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ(LLM) ๊ฐœ๋ฐœ ๋ฐ ๋กœ๋ด‡ ๊ณตํ•™์˜ ์‹ค์ œ ์ƒ์‚ฐ ๋ผ์ธ ์ ์šฉ ๋“ฑ ๊ธฐ์ˆ  ํ˜์‹  ์„ฑ๊ณผ๋ฅผ ๊ฐ•์กฐํ–ˆ์œผ๋‚˜, ๋‹จ๊ธฐ์ ์œผ๋กœ๋Š” ์ด๋Ÿฌํ•œ ํˆฌ์ž๋กœ ์ธํ•œ ๋น„์šฉ ์ฆ๊ฐ€ ์••๋ฐ•์ด ์žˆ์„ ์ˆ˜ ์žˆ์Œ์„ ์‹œ์‚ฌํ–ˆ์Šต๋‹ˆ๋‹ค.


??Q&A

Original Translation
Operator: [Operator Instructions] Morgan Stanley.**Operator:** ์งˆ์˜ ์‘๋‹ต ์•ˆ๋‚ด
๋ชจ๊ฑด ์Šคํƒ ๋ฆฌ.
Andy Meng: Morgan Stanley, Research Division Greetings both. First of all, congratulations for 2025, revenue and profits have reached new record highs. I have two questions, one on memory. We see that memory prices have been rising significantly. Investors, what's most concerned about this for the segment of smartphones. And we noticed that there are already some smartphone selling price hikes in order to offset this memory prices hike. But your smartphone sets are still the same in terms of pricing. So perhaps in supply chain management and in inventory, you are better than your competitors so that in this challenging situation, you exceed your competitors in performance. Perhaps Mr. Lu can explain to us for your new thoughts concerning smartphones and what are your responses to this year's challenges?**Andy Meng:** ์•ˆ๋…•ํ•˜์„ธ์š”.

๋จผ์ €, 2025๋…„ ๋งค์ถœ๊ณผ ์ด์ต์ด ์‚ฌ์ƒ ์ตœ๊ณ ์น˜๋ฅผ ๊ธฐ๋กํ•œ ๊ฒƒ์„ ์ถ•ํ•˜๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์งˆ๋ฌธ์ด ๋‘ ๊ฐ€์ง€ ์žˆ๋Š”๋ฐ, ์ฒซ ๋ฒˆ์งธ๋Š” ๋ฉ”๋ชจ๋ฆฌ์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ์ด ์ƒ๋‹นํžˆ ์ƒ์Šนํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ํˆฌ์ž์ž๋“ค์€ ์ด๋Ÿฌํ•œ ๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ ์ƒ์Šน์ด ์Šค๋งˆํŠธํฐ ๋ถ€๋ฌธ์— ๋ฏธ์น  ์˜ํ–ฅ์— ๋Œ€ํ•ด ๊ฐ€์žฅ ์šฐ๋ คํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ ์ธ์ƒ์„ ์ƒ์‡„ํ•˜๊ธฐ ์œ„ํ•ด ์ผ๋ถ€ ์Šค๋งˆํŠธํฐ์˜ ํŒ๋งค ๊ฐ€๊ฒฉ์ด ์ด๋ฏธ ์ธ์ƒ๋œ ๊ฒƒ์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ ๊ท€์‚ฌ์˜ ์Šค๋งˆํŠธํฐ ์ œํ’ˆ ๊ฐ€๊ฒฉ์€ ์—ฌ์ „ํžˆ ๋™์ผํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์•„๋งˆ๋„ ๊ณต๊ธ‰๋ง ๊ด€๋ฆฌ(Supply Chain Management)์™€ ์žฌ๊ณ (Inventory) ์ธก๋ฉด์—์„œ ๊ฒฝ์Ÿ์‚ฌ๋ณด๋‹ค ์šฐ์œ„์— ์žˆ์–ด, ์ด๋Ÿฌํ•œ ์–ด๋ ค์šด ์ƒํ™ฉ์—์„œ๋„ ๊ฒฝ์Ÿ์‚ฌ๋ฅผ ๋Šฅ๊ฐ€ํ•˜๋Š” ์‹ค์ ์„ ๋‚ด๊ณ  ์žˆ๋Š” ๊ฒƒ์ด ์•„๋‹Œ๊ฐ€ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋ฃจ ๋‹˜๊ป˜์„œ๋Š” ์Šค๋งˆํŠธํฐ ์‚ฌ์—…๊ณผ ๊ด€๋ จํ•˜์—ฌ ์ƒˆ๋กญ๊ฒŒ ๊ตฌ์ƒํ•˜๊ณ  ๊ณ„์‹  ๋ถ€๋ถ„์— ๋Œ€ํ•ด ์„ค๋ช…ํ•ด ์ฃผ์‹œ๊ณ , ๋”๋ถˆ์–ด ์˜ฌํ•ด ์ง๋ฉดํ•œ ๋„์ „ ๊ณผ์ œ๋“ค์— ๋Œ€ํ•œ ๋Œ€์‘ ๋ฐฉ์•ˆ์€ ๋ฌด์—‡์ธ์ง€ ๋ง์”€ํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?
Weibing Lu: Partner, President of the Group & President of the International Business Department Right. For memory, yes, for each quarter, you have always been caring and concerning about this. And in different occasions, I have also talked about my views on this. In the past, I have said that this is a period that we are going through, and we have to look at 2027. And there may be high price hikes and we have done our work in this regard. But on the other hand, my own feeling is that the cycle of hikes may be longer than I had expected. First of all, there is the AI-led demand. And also for memory, the cost hikes magnitude, I think, is going to be higher and much higher than I had expected. My expectation in the industry was already forward, but I think it's going to be even higher in terms of price hikes for this. So it is longer cycles and the price hikes is going to be higher than I had expected. So for all the consumer items, it is going to impact greatly, not only for smartphones, which we are more concerned about. But for some categories, for some smaller capacity, categories with smaller memories, units, there is a situation where there is a cut in supply even. So this is an actual situation that's facing us in reality. The impact of that, we have a calculation which is very simple, and that is we look at the memory and it's part of the product. The more it is as a part of this product category, the more it will be impacted but less -- of course, it will be less impacted. And in our categories, smartphones, tablets, notebooks, they are more in terms of proportion. But on the other hand, there are some, for example, high-end smartphones. Relatively speaking, it is less for memory part. So for a company, if the products will have more memory as a part of their product then, of course, the impact will be higher, less will be less impact. So this is a very simplistic way of calculation I'm looking at it. In the past 2 weeks, looking at the memory price hikes, we already see some competitors raising their mid-priced smartphone prices. And I fully understand that. I think for annual smartphone manufacturer, if they do not unload to the consumer, it is very difficult to sustain this kind of price hikes. But I think it is inevitable for this. And for Xiaomi, our pressure is very, very large indeed. But as I say, we will try our very best to digest this to protect the consumer. And when we can do this no more, we will have to hike our smartphones prices, and we hope that our consumers and our customers will understand this. Yes, we are slower in price hikes, but it doesn't mean that we are immune from it. There are some competitive advantages for Xiaomi, which I can tell you. So for example, in home appliances, the category, for this category, it will be less impact. For smart cars, EVs, it would be higher because the memory part of that is higher. But on the other hand, compared to the proportion in smartphones, it will be lower. So with our variety of product segments, this is how I see it. And through this, I hope we will be able to better resolve this problem. For smartphones, tablets and notebooks, we are a company -- we are globally leading and also in EVs as well in the past few years. And for the memory suppliers around the world, we have built a very good relationship, mutual trust, and we have long-term supply contracts. So at this point, I do not feel that we have any risk of nonsupply or stopping of supply. So this is our competitive advantage compared to our competitors. The third point is that in my previous expectation, I was more pessimistic about memory price hikes. And therefore, I have been making more aggressive preparations. So in that case, our inventory sufficiency was higher. But overall speaking, for our terminal products cost, it is highly impactful. So this short-term pressure is definitely in existence, it is there.**Weibing Lu:** ์•„์‹œ๋‹ค์‹œํ”ผ, ๋ถ„๊ธฐ๋งˆ๋‹ค ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด ํ•ญ์ƒ ๋งŽ์€ ๊ด€์‹ฌ๊ณผ ์šฐ๋ ค๋ฅผ ํ‘œํ•ด์ฃผ์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ ์ฐจ๋ก€์— ๊ฑธ์ณ ์ด ๋ฌธ์ œ์— ๋Œ€ํ•œ ์ €์˜ ๊ฒฌํ•ด๋ฅผ ๋ง์”€๋“œ๋ฆฐ ๋ฐ” ์žˆ์Šต๋‹ˆ๋‹ค.

๊ณผ๊ฑฐ์— ์ œ๊ฐ€ ๋ง์”€๋“œ๋ ธ๋“ฏ์ด, ์ €ํฌ๊ฐ€ ๊ฒช๊ณ  ์žˆ๋Š” ์‹œ๊ธฐ์ด๋ฉฐ 2027๋…„์„ ๋‚ด๋‹ค๋ด์•ผ ํ•œ๋‹ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋†’์€ ๊ฐ€๊ฒฉ ์ธ์ƒ(price hikes)์ด ์žˆ์„ ์ˆ˜ ์žˆ๊ณ , ์ด์™€ ๊ด€๋ จํ•˜์—ฌ ์ €ํฌ๋Š” ํ•  ์ผ์„ ๋‹ค ํ•ด์™”์Šต๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ ๋‹ค๋ฅธ ํ•œํŽธ์œผ๋กœ๋Š”, ์ œ ๊ฐœ์ธ์ ์ธ ์ƒ๊ฐ์œผ๋กœ๋Š” ์ด๋Ÿฌํ•œ ์ธ์ƒ ์‚ฌ์ดํด(cycle)์ด ์ œ๊ฐ€ ์˜ˆ์ƒํ–ˆ๋˜ ๊ฒƒ๋ณด๋‹ค ๊ธธ์–ด์งˆ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ์šฐ์„ , AI ์ฃผ๋„์˜ ์ˆ˜์š”(demand)๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋น„์šฉ ์ธ์ƒ(cost hikes)์˜ ํญ์€ ์ œ๊ฐ€ ์˜ˆ์ƒํ–ˆ๋˜ ๊ฒƒ๋ณด๋‹ค ํ›จ์”ฌ ๋” ์ปค์งˆ ๊ฒƒ์œผ๋กœ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์—…๊ณ„์— ๋Œ€ํ•œ ์ €์˜ ์˜ˆ์ƒ์€ ์ด๋ฏธ ์„ ์ œ์ (forward-looking)์ด์—ˆ์Šต๋‹ˆ๋‹ค๋งŒ, ์ด๋ฒˆ ๊ฑด๊ณผ ๊ด€๋ จํ•ด์„œ๋Š” ๊ฐ€๊ฒฉ ์ธ์ƒ(price hikes) ํญ์ด ํ›จ์”ฌ ๋” ์ปค์งˆ ๊ฒƒ์œผ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ฃผ๊ธฐ๋Š” ๋” ๊ธธ์–ด์ง€๊ณ , ๊ฐ€๊ฒฉ ์ธ์ƒ ํญ์€ ์ œ๊ฐ€ ์˜ˆ์ƒํ–ˆ๋˜ ๊ฒƒ๋ณด๋‹ค ๋” ์ปค์งˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ๋” ์šฐ๋ คํ•˜๋Š” ์Šค๋งˆํŠธํฐ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ๋ชจ๋“  ์†Œ๋น„์žฌ ํ’ˆ๋ชฉ์— ํฐ ์˜ํ–ฅ์„ ๋ฏธ์น  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ผ๋ถ€ ์นดํ…Œ๊ณ ๋ฆฌ, ํŠนํžˆ ์†Œ์šฉ๋Ÿ‰(smaller capacity) ๋ฉ”๋ชจ๋ฆฌ(memory)๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ์ œํ’ˆ๊ตฐ์—์„œ๋Š” ์‹ฌ์ง€์–ด ๊ณต๊ธ‰์ด ์ค‘๋‹จ๋˜๋Š”(cut in supply) ์ƒํ™ฉ๊นŒ์ง€ ๋ฐœ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ๊ฐ€ ํ˜„์‹ค์—์„œ ์ง๋ฉดํ•˜๊ณ  ์žˆ๋Š” ์‹ค์ œ ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค. ๊ทธ ์˜ํ–ฅ์— ๋Œ€ํ•ด ์ €ํฌ๋Š” ๋งค์šฐ ๊ฐ„๋‹จํ•œ ๊ณ„์‚ฐ๋ฒ•์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐ”๋กœ ๋ฉ”๋ชจ๋ฆฌ๊ฐ€ ์ œํ’ˆ์˜ ์ผ๋ถ€๋ผ๋Š” ์ ์„ ๊ณ ๋ คํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ œํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ ๋‚ด์—์„œ ๋ฉ”๋ชจ๋ฆฌ๊ฐ€ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์ด ๋†’์„์ˆ˜๋ก ์˜ํ–ฅ์ด ๋” ํด ๊ฒƒ์ด๊ณ , ๋น„์ค‘์ด ๋‚ฎ์„์ˆ˜๋ก ์˜ํ–ฅ์€ ๋œํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์ œํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ์ธ ์Šค๋งˆํŠธํฐ, ํƒœ๋ธ”๋ฆฟ, ๋…ธํŠธ๋ถ์˜ ๊ฒฝ์šฐ ๋ฉ”๋ชจ๋ฆฌ ๋น„์ค‘์ด ๋†’์€ ํŽธ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ฐ˜๋Œ€๋กœ, ์˜ˆ๋ฅผ ๋“ค์–ด ํ•˜์ด์—”๋“œ ์Šค๋งˆํŠธํฐ ๊ฐ™์€ ๊ฒฝ์šฐ ์ƒ๋Œ€์ ์œผ๋กœ ๋ฉ”๋ชจ๋ฆฌ ๋น„์ค‘์ด ์ ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์–ด๋–ค ๊ธฐ์—…์ด๋“  ์ œํ’ˆ์—์„œ ๋ฉ”๋ชจ๋ฆฌ๊ฐ€ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์ด ๋†’์œผ๋ฉด ๋‹น์—ฐํžˆ ์˜ํ–ฅ์ด ๋” ํด ๊ฒƒ์ด๊ณ , ๋น„์ค‘์ด ๋‚ฎ์œผ๋ฉด ์˜ํ–ฅ๋„ ๋œํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ์ œ๊ฐ€ ์ƒํ™ฉ์„ ํŒŒ์•…ํ•˜๋Š” ์•„์ฃผ ๋‹จ์ˆœํ•œ ๊ณ„์‚ฐ๋ฒ•์ž…๋‹ˆ๋‹ค.

์ง€๋‚œ 2์ฃผ๊ฐ„ ๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ ์ธ์ƒ (memory price hikes) ์ถ”์ด๋ฅผ ๋ณด๋ฉด, ์ด๋ฏธ ์ผ๋ถ€ ๊ฒฝ์Ÿ์‚ฌ๋“ค์ด ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ ๊ฐ€๊ฒฉ์„ ์ธ์ƒํ•˜๋Š” ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” ๊ทธ ์ ์„ ์ถฉ๋ถ„ํžˆ ์ดํ•ดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์Šค๋งˆํŠธํฐ ์ œ์กฐ์—…์ฒด๋“ค์€ (cost)๋ฅผ ์†Œ๋น„์ž์—๊ฒŒ ์ „๊ฐ€ํ•˜์ง€ ์•Š์œผ๋ฉด ์ด๋Ÿฌํ•œ ๊ฐ€๊ฒฉ ์ธ์ƒ์„ ๊ฐ๋‹นํ•˜๊ธฐ ๋งค์šฐ ์–ด๋ ต๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Š” ๋ถˆ๊ฐ€ํ”ผํ•˜๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค.

์ƒค์˜ค๋ฏธ์˜ ๊ฒฝ์šฐ, ์ €ํฌ๊ฐ€ ๋ฐ›๋Š” ์••๋ ฅ์€ ์‹ค๋กœ ๋ง‰๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ง์”€๋“œ๋ฆฐ ๋Œ€๋กœ, ์ €ํฌ๋Š” ์†Œ๋น„์ž๋ฅผ ๋ณดํ˜ธํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ถ€๋‹ด์„ ์†Œํ™”ํ•˜๋ ค๊ณ  ์ตœ์„ ์„ ๋‹คํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋” ์ด์ƒ ์ด๋ฅผ ๊ฐ๋‹นํ•  ์ˆ˜ ์—†์„ ๋•Œ์—๋Š” ์Šค๋งˆํŠธํฐ ๊ฐ€๊ฒฉ์„ ์ธ์ƒํ•  ์ˆ˜๋ฐ–์— ์—†์„ ๊ฒƒ์ด๋ฉฐ, ์ €ํฌ ์†Œ๋น„์ž๋“ค๊ณผ ๊ณ ๊ฐ๋“ค์ด ์ด๋ฅผ ์ดํ•ดํ•ด ์ฃผ์‹œ๊ธฐ๋ฅผ ๋ฐ”๋ž๋‹ˆ๋‹ค.

๋„ค, ์ €ํฌ๋Š” ๊ฐ€๊ฒฉ ์ธ์ƒ์„ ๋Šฆ์ถ”๊ณ  ์žˆ์ง€๋งŒ, ๊ทธ๋ ‡๋‹ค๊ณ  ํ•ด์„œ ๊ทธ ์˜ํ–ฅ์—์„œ ์™„์ „ํžˆ ๋ฒ—์–ด๋‚  ์ˆ˜ ์žˆ๋‹ค๋Š” ๋œป์€ ์•„๋‹™๋‹ˆ๋‹ค. ์ƒค์˜ค๋ฏธ์—๊ฒŒ๋Š” ๋ช‡ ๊ฐ€์ง€ ๊ฒฝ์Ÿ ์šฐ์œ„(competitive advantage)๊ฐ€ ์žˆ๋Š”๋ฐ, ์ด์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์˜ˆ๋ฅผ ๋“ค์–ด, ๊ฐ€์ „์ œํ’ˆ(home appliances) ์นดํ…Œ๊ณ ๋ฆฌ์˜ ๊ฒฝ์šฐ, ์˜ํ–ฅ์ด ๋œํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์Šค๋งˆํŠธ์นด๋‚˜ ์ „๊ธฐ์ฐจ(EV)์˜ ๊ฒฝ์šฐ, ํ•ด๋‹น ๋ถ€๋ฌธ์˜ ๋ฉ”๋ชจ๋ฆฌ ๋น„์ค‘์ด ๋” ๋†’๊ธฐ ๋•Œ๋ฌธ์— ์˜ํ–ฅ์ด ๋” ํด ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ฐ˜๋ฉด์— ์Šค๋งˆํŠธํฐ์—์„œ์˜ ๋น„์ค‘์— ๋น„ํ•˜๋ฉด ๋” ๋‚ฎ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ์˜ ๋‹ค์–‘ํ•œ ์ œํ’ˆ ์„ธ๊ทธ๋จผํŠธ(product segments)๋ฅผ ๊ณ ๋ คํ•  ๋•Œ, ์ €๋Š” ์ด๋ ‡๊ฒŒ ๋ณด๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ์ด ๋ฌธ์ œ๋ฅผ ๋” ์ž˜ ํ•ด๊ฒฐํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.

์Šค๋งˆํŠธํฐ, ํƒœ๋ธ”๋ฆฟ, ๋…ธํŠธ๋ถ ๋ถ„์•ผ์—์„œ ์ €ํฌ๋Š” ๊ธ€๋กœ๋ฒŒ ์„ ๋‘ ๊ธฐ์—…์ด๋ฉฐ, ์ง€๋‚œ ๋ช‡ ๋…„๊ฐ„ EV(์ „๊ธฐ์ฐจ) ๋ถ„์•ผ์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ „ ์„ธ๊ณ„ ๋ฉ”๋ชจ๋ฆฌ ๊ณต๊ธ‰์—…์ฒด๋“ค๊ณผ๋Š” ๋งค์šฐ ์ข‹์€ ๊ด€๊ณ„์™€ ์ƒํ˜ธ ์‹ ๋ขฐ๋ฅผ ๊ตฌ์ถ•ํ–ˆ์œผ๋ฉฐ, ์žฅ๊ธฐ ๊ณต๊ธ‰ ๊ณ„์•ฝ(long-term supply contracts)์„ ๋งบ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ˜„ ์‹œ์ ์—์„œ ์ €ํฌ๋Š” ๊ณต๊ธ‰ ๋ถ€์กฑ์ด๋‚˜ ๊ณต๊ธ‰ ์ค‘๋‹จ ์œ„ํ—˜(risk of nonsupply or stopping of supply)์€ ์—†๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

์ด๊ฒƒ์ด ๊ฒฝ์Ÿ์‚ฌ๋“ค๊ณผ ๋น„๊ตํ–ˆ์„ ๋•Œ ์ €ํฌ์˜ ๊ฒฝ์Ÿ ์šฐ์œ„(competitive advantage)์ž…๋‹ˆ๋‹ค. ์„ธ ๋ฒˆ์งธ ์š”์ ์€, ์ด์ „ ์ œ ์˜ˆ์ƒ์—์„œ๋Š” ๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ ์ธ์ƒ(memory price hikes)์— ๋Œ€ํ•ด ์ข€ ๋” ๋น„๊ด€์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์ข€ ๋” ์ ๊ทน์ ์œผ๋กœ ๋Œ€๋น„๋ฅผ ํ•ด์™”์Šต๋‹ˆ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ ์ €ํฌ์˜ ์žฌ๊ณ  ์ถฉ๋ถ„์„ฑ(inventory sufficiency)์€ ๋” ๋†’์€ ์ˆ˜์ค€์„ ์œ ์ง€ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ „๋ฐ˜์ ์œผ๋กœ ๋ณผ ๋•Œ, ์ตœ์ข… ์ œํ’ˆ(terminal products)์˜ ์›๊ฐ€(cost)์—๋Š” ์ƒ๋‹นํ•œ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๋Ÿฌํ•œ ๋‹จ๊ธฐ์ ์ธ ์••๋ฐ•(pressure)์€ ๋ถ„๋ช…ํžˆ ์กด์žฌํ•œ๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
Andy Meng: Morgan Stanley, Research Division Mr. Lu, this is very clear. My second question is about our vehicles. For the new generation of Xiaomi vehicles, there had been a successful announcement. And in the investor interaction, I noticed that some investors feel that we -- that Xiaomi doesn't -- no longer talk about or announce the data, but only for the unit data, well, and this is more negative. But for Xiaomi, what is the sale? I think it's going to be stable and it will be positive, and this is how I see it. Can you talk about these 2 investors' point of view?**Andy Meng:** ๋งค์šฐ ๋ช…ํ™•ํ•ฉ๋‹ˆ๋‹ค. ๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ์ €ํฌ ์ฐจ๋Ÿ‰์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ƒค์˜ค๋ฏธ ์‹ ํ˜• ์ฐจ๋Ÿ‰์— ๋Œ€ํ•ด์„œ๋Š” ์„ฑ๊ณต์ ์ธ ๋ฐœํ‘œ๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ํˆฌ์ž์ž ์†Œํ†ต ๊ณผ์ •์—์„œ ์ผ๋ถ€ ํˆฌ์ž์ž๋“ค์ด ์ƒค์˜ค๋ฏธ๊ฐ€ ๋” ์ด์ƒ ์ „์ฒด ๋ฐ์ดํ„ฐ(data)๋ฅผ ์–ธ๊ธ‰ํ•˜๊ฑฐ๋‚˜ ๋ฐœํ‘œํ•˜์ง€ ์•Š๊ณ , ๋‹จ์ˆœํžˆ ํŒ๋งค๋Ÿ‰(unit data)๋งŒ ์ด์•ผ๊ธฐํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๋‹ค์†Œ ๋ถ€์ •์ ์œผ๋กœ ๋А๋ผ๋Š” ๊ฒƒ์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ƒค์˜ค๋ฏธ์˜ ํŒ๋งค ์‹ค์ ์€ ์–ด๋–ป์Šต๋‹ˆ๊นŒ? ์ €๋Š” ์•ˆ์ •์ ์ด๊ณ  ๊ธ์ •์ ์ผ ๊ฒƒ์ด๋ผ๊ณ  ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๋‘ ๊ฐ€์ง€ ํˆฌ์ž์ž ๊ด€์ ์— ๋Œ€ํ•ด ๋ง์”€ํ•ด ์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?
Unknown Executive: Andy, let me just answer that question. Well, for the announcement of sales from the users side, we see some phenomena. The first phenomenon is that for the first 3 days of sales, we already have achieved significant sales, 34 minutes, 150 locked-in sales. And after 3 days, it was over 30,000 units sales, and we have lived up to our commitment. And that is for the delivery starting from the fourth day of launch, we have already started delivery because we have already made preparations for the manufacturing of cars. And also, with some of the problems of the previous batch, they had to wait for a long time and before we could deliver to our users, those who have locked in their purchases. So we have absorbed our experience, and we had a new iteration. Well, as you have mentioned, why do we only disclose our locked-in contracts. We think that this is more fair. So it is not about preordering or big ordering. It is locked orders. Locked orders are solid, and that is the buyers are going to take delivery of these vehicles. And this governs our manufacturing cycle as well. So we think that's locked contracts or purchase is a fairer way of looking at it, and that is why we made the change. And in the industry, I'm sure people have their different practices, but this is what we maintain is the right way. So this is the first point. And also using this particular opportunity for our -- concerning the locked in contracts, let me share some information. So for the first point, it is that a lot of investors have asked about the locked orders. Buyers, are they from our previous buyers or new buyers or most of them we know are new buyers. For the locked orders, they come from new buyers. So it is not the original owners who are changing to -- changing from -- [ 2 Euro ] cars. For iPhone, about 50%, it is first generation. And for 60% of the new buyers, they are iPhone users. So for our locked contracts, the progress is faster than our first-generation users. So compared to the previous numbers, these locked orders are bigger. And also, you are very complementary of our allocation. About 60% of them are using the paid choice, the paid options. So compared to the previous generation, we think that the penetration is better. For example, female buyers, iPhone users penetration and also choosing different options of colors, for example, all these have been performing better in penetration than the last generation, the previous generation. Thank you for your question.**Unknown Executive:** ๊ทธ ์งˆ๋ฌธ์— ๋Œ€ํ•ด ๋‹ต๋ณ€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์‚ฌ์šฉ์ž ํŒ๋งค ์‹ค์ (user sales performance)๊ณผ ๊ด€๋ จํ•˜์—ฌ ๋ช‡ ๊ฐ€์ง€ ํ˜„์ƒ์ด ๊ด€์ฐฐ๋ฉ๋‹ˆ๋‹ค. ์ฒซ ๋ฒˆ์งธ ํ˜„์ƒ์€ ํŒ๋งค ๊ฐœ์‹œ ํ›„ ์ฒซ 3์ผ ๋™์•ˆ ์ด๋ฏธ ์ƒ๋‹นํ•œ ํŒ๋งค ์‹ค์ ์„ ์˜ฌ๋ ธ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ํŠนํžˆ 34๋ถ„ ๋งŒ์— 150๋Œ€ ๊ณ„์•ฝ(locked-in sales)์„ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, 3์ผ ๋งŒ์— 3๋งŒ ๋Œ€ ์ด์ƒ ํŒ๋งค๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

์ €ํฌ๋Š” ์•ฝ์†์„ ์ดํ–‰ํ–ˆ์œผ๋ฉฐ, ํŠนํžˆ ์ถœ์‹œ ๋„ท์งธ ๋‚ ๋ถ€ํ„ฐ ์ธ๋„๋ฅผ ์‹œ์ž‘ํ•˜๊ฒ ๋‹ค๋Š” ์•ฝ์†์„ ๋“œ๋ ธ๋Š”๋ฐ, ์ด๋ฏธ ์ฐจ๋Ÿ‰ ์ œ์กฐ ์ค€๋น„๋ฅผ ๋งˆ์ณค๊ธฐ ๋•Œ๋ฌธ์— ์•ฝ์†๋Œ€๋กœ ์ธ๋„๋ฅผ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด์ „ ๋ชจ๋ธ(previous batch)์˜ ๊ฒฝ์šฐ, ๊ณ„์•ฝ์„ ํ™•์ •ํ•œ ์‚ฌ์šฉ์ž๋ถ„๋“ค์ด ์ฐจ๋Ÿ‰์„ ์ธ๋„๋ฐ›๊ธฐ๊นŒ์ง€ ์˜ค๋žœ ์‹œ๊ฐ„์„ ๊ธฐ๋‹ค๋ ค์•ผ ํ•˜๋Š” ๋ฌธ์ œ๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์ด๋Ÿฌํ•œ ๊ฒฝํ—˜์„ ๋ฐ”ํƒ•์œผ๋กœ ์ƒˆ๋กœ์šด ๊ฐœ์„ (iteration)์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค. ๋ง์”€ํ•˜์‹  ๊ฒƒ์ฒ˜๋Ÿผ, ์™œ ์ €ํฌ๊ฐ€ ํ™•์ • ๊ณ„์•ฝ(locked-in contracts)๋งŒ ๊ณต๊ฐœํ•˜๋Š”์ง€์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ €ํฌ๋Š” ์ด๊ฒƒ์ด ๋” ๊ณต์ •ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ๋‹จ์ˆœํžˆ ์‚ฌ์ „ ์ฃผ๋ฌธ(preordering)์ด๋‚˜ ๋Œ€๋Ÿ‰ ์ฃผ๋ฌธ(big ordering)์ด ์•„๋‹ˆ๋ผ, ํ™•์ • ์ฃผ๋ฌธ(locked orders)์ž…๋‹ˆ๋‹ค. ํ™•์ • ์ฃผ๋ฌธ์€ ๊ฒฌ๊ณ ํ•˜๋ฉฐ, ์ด๋Š” ๊ตฌ๋งค์ž๋“ค์ด ํ•ด๋‹น ์ฐจ๋Ÿ‰์„ ์ธ๋„๋ฐ›์„ ๊ฒƒ์ด๋ผ๋Š” ์˜๋ฏธ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด๋Š” ์ €ํฌ์˜ ์ƒ์‚ฐ ์ฃผ๊ธฐ(manufacturing cycle)์—๋„ ์ง์ ‘์ ์ธ ์˜ํ–ฅ์„ ๋ฏธ์นฉ๋‹ˆ๋‹ค.

์ €ํฌ๋Š” ํ™•์ • ๊ณ„์•ฝ ๋˜๋Š” ๊ตฌ๋งค๋ฅผ ๊ธฐ์ค€์œผ๋กœ ํ•˜๋Š” ๊ฒƒ์ด ๋” ๊ณต์ •ํ•œ ๋ฐฉ์‹์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋ฉฐ, ์ด๊ฒƒ์ด ์ €ํฌ๊ฐ€ ์ด๋Ÿฌํ•œ ๋ณ€๊ฒฝ์„ ๋‹จํ–‰ํ•œ ์ด์œ ์ž…๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์—…๊ณ„์—๋Š” ๋‹ค์–‘ํ•œ ๊ด€ํ–‰์ด ์žˆ์„ ์ˆ˜ ์žˆ๊ฒ ์ง€๋งŒ, ์ €ํฌ๋Š” ์ด๊ฒƒ์ด ์˜ฌ๋ฐ”๋ฅธ ๋ฐฉ์‹์ด๋ผ๊ณ  ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ฒซ ๋ฒˆ์งธ ์š”์ ์ž…๋‹ˆ๋‹ค.

๊ทธ๋ฆฌ๊ณ  ์ด ์ž๋ฆฌ๋ฅผ ๋นŒ๋ ค ํ™•์ • ๊ณ„์•ฝ๊ณผ ๊ด€๋ จํ•˜์—ฌ ๋ช‡ ๊ฐ€์ง€ ์ •๋ณด๋ฅผ ๊ณต์œ ํ•ด ๋“œ๋ฆฌ๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์ฒซ ๋ฒˆ์งธ๋กœ, ๋งŽ์€ ํˆฌ์ž์ž๋ถ„๋“ค๊ป˜์„œ ์ด ํ™•์ • ์ฃผ๋ฌธ์— ๋Œ€ํ•ด ๋ฌธ์˜ํ•ด ์ฃผ์…จ์Šต๋‹ˆ๋‹ค. ์ €ํฌ ๊ตฌ๋งค์ž๋“ค์„ ์‚ดํŽด๋ณด๋ฉด, ๋Œ€๋ถ€๋ถ„ ์‹ ๊ทœ ๊ตฌ๋งค์ž๋“ค์ž…๋‹ˆ๋‹ค. ํŠนํžˆ ํ™•์ • ์ฃผ๋ฌธ(locked orders)์€ ์‹ ๊ทœ ๊ตฌ๋งค์ž๋“ค๋กœ๋ถ€ํ„ฐ ๋ฐœ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ธฐ์กด [2์œ ๋กœ] ์ฐจ๋Ÿ‰ ์†Œ์œ ์ฃผ๋“ค์ด ์ „ํ™˜ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹˜์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.

์•„์ดํฐ์˜ ๊ฒฝ์šฐ, ๊ตฌ๋งค์ž์˜ ์•ฝ 50%๊ฐ€ 1์„ธ๋Œ€(first generation) ์‚ฌ์šฉ์ž์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ์‹ ๊ทœ ๊ตฌ๋งค์ž์˜ 60%๋Š” ์•„์ดํฐ ์‚ฌ์šฉ์ž์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ ์„ ๋ฏธ๋ฃจ์–ด ๋ณผ ๋•Œ, ์ €ํฌ์˜ ํ™•์ • ์ฃผ๋ฌธ์€ 1์„ธ๋Œ€ ์‚ฌ์šฉ์ž๋“ค๋ณด๋‹ค ์ง„ํ–‰ ์†๋„๊ฐ€ ๋” ๋น ๋ฆ…๋‹ˆ๋‹ค. ๊ฒฐ๊ณผ์ ์œผ๋กœ ์ด์ „ ์ˆ˜์น˜์™€ ๋น„๊ตํ–ˆ์„ ๋•Œ, ์ด๋ฒˆ ํ™•์ • ์ฃผ๋ฌธ์˜ ๊ทœ๋ชจ๋Š” ํ›จ์”ฌ ๋” ํฌ๋‹ค๊ณ  ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๊ทธ๋ฆฌ๊ณ  ์ €ํฌ์˜ ํ• ๋‹น(allocation) ๋ฐฉ์‹์— ๋Œ€ํ•ด์„œ๋„ ๊ธ์ •์ ์œผ๋กœ ํ‰๊ฐ€ํ•ด์ฃผ์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ ์ค‘ ์•ฝ 60%๊ฐ€ ์œ ๋ฃŒ ์˜ต์…˜(paid options)์„ ์„ ํƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ด์ „ ์„ธ๋Œ€์™€ ๋น„๊ตํ–ˆ์„ ๋•Œ, ์นจํˆฌ์œจ(penetration rate)์ด ํ›จ์”ฌ ๋” ๋†’๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์—ฌ์„ฑ ๊ตฌ๋งค์ž์ธต, ์•„์ดํฐ ์‚ฌ์šฉ์ž ์นจํˆฌ์œจ(penetration rate), ๊ทธ๋ฆฌ๊ณ  ๋‹ค์–‘ํ•œ ์ƒ‰์ƒ ์˜ต์…˜ ์„ ํƒ ๋“ฑ ์ด ๋ชจ๋“  ๋ถ€๋ถ„์—์„œ ์ง€๋‚œ ์„ธ๋Œ€(generation) ๋Œ€๋น„ ๋” ์ข‹์€ ์นจํˆฌ์œจ ์„ฑ๊ณผ๋ฅผ ๊ธฐ๋กํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์งˆ๋ฌธ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Operator: Timothy Zhao from Goldman next.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค.
Timothy Zhao: Goldman Sachs Group, Inc., Research Division I have 2 questions concerning AI. First of all, concerning in the past 2 years, there are some models and including the foundation models. So for AI capabilities in the ecosystem, what is our capability? And also for miclaw and also for the IoT, how is miclaw positioning? And how do we see it done with IoT? And how is miclaw going to be significant? And also, I would like to know how we consider AI in its users and also developers and internal to Xiaomi and its commercialization? In LLM, what are some KPI considerations for your team? You once said that in the next 3 years, there's going to be a RMB 60 billion expenditure? And how is this on OpEx and CapEx, the allocation, please?**Timothy Zhao:** AI์™€ ๊ด€๋ จํ•˜์—ฌ ๋‘ ๊ฐ€์ง€ ์งˆ๋ฌธ์ด ์žˆ์Šต๋‹ˆ๋‹ค.

๋จผ์ €, ์ง€๋‚œ 2๋…„๊ฐ„ ๊ธฐ๋ฐ˜ ๋ชจ๋ธ(foundation models)์„ ํฌํ•จํ•œ ๋‹ค์–‘ํ•œ ๋ชจ๋ธ๋“ค์ด ๋“ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ AI ์ƒํƒœ๊ณ„(ecosystem) ๋‚ด์—์„œ ์ƒค์˜ค๋ฏธ์˜ AI ์—ญ๋Ÿ‰์€ ์–ด๋А ์ •๋„์ธ์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, miclaw์™€ ์‚ฌ๋ฌผ ์ธํ„ฐ๋„ท(IoT)์— ๋Œ€ํ•ด ์งˆ๋ฌธ๋“œ๋ฆฝ๋‹ˆ๋‹ค. miclaw๋Š” ์–ด๋–ค ์œ„์น˜๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์‚ฌ๋ฌผ ์ธํ„ฐ๋„ท๊ณผ ์–ด๋–ป๊ฒŒ ์—ฐ๊ณ„๋  ๊ฒƒ์œผ๋กœ ๋ณด์‹œ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  miclaw๊ฐ€ ์–ด๋–ค ์ค‘์š”ํ•œ ์—ญํ• ์„ ํ•˜๊ฒŒ ๋ ์ง€ ์„ค๋ช… ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.

์ด์–ด์„œ, AI๋ฅผ ์‚ฌ์šฉ์ž, ๊ฐœ๋ฐœ์ž, ๊ทธ๋ฆฌ๊ณ  ์ƒค์˜ค๋ฏธ ๋‚ด๋ถ€์ ์œผ๋กœ ์–ด๋–ป๊ฒŒ ํ™œ์šฉํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ƒ์—…ํ™”(commercialization) ์ „๋žต์€ ๋ฌด์—‡์ธ์ง€ ์•Œ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ(LLM)๊ณผ ๊ด€๋ จํ•˜์—ฌ ํŒ€์—์„œ ๊ณ ๋ คํ•˜๋Š” ํ•ต์‹ฌ ์„ฑ๊ณผ ์ง€ํ‘œ(KPI)๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ?

๋งˆ์ง€๋ง‰์œผ๋กœ, ์ด์ „์— ํ–ฅํ›„ 3๋…„๊ฐ„ 600์–ต ์œ„์•ˆ์˜ ์ง€์ถœ์ด ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ์–ธ๊ธ‰ํ•˜์…จ๋Š”๋ฐ, ์ด ๊ธˆ์•ก์ด ์šด์˜ ๋น„์šฉ(OpEx)๊ณผ ์ž๋ณธ ์ง€์ถœ(CapEx)์— ์–ด๋–ป๊ฒŒ ๋ฐฐ๋ถ„(allocation)๋  ์˜ˆ์ •์ธ์ง€ ์„ค๋ช…ํ•ด ์ฃผ์‹ญ์‹œ์˜ค.
Unknown Executive: For 2023, we have used a lot of energy to consider our AI strategy going forward. So we have faced it. First of all, the infrastructure for AI, algorithm, et cetera. And out of the infrastructure, we had an exponential growth in terms of its application. And last year, we had already said that '26 was an explosive use of AI era. So from virtual, AI has moved into the physical world. And this is true to my earlier prediction. And with this prediction coming true, we will be developing our AI/LLM. We started investing in '24 and in 2025 in [ MiMo ] LLM or large language models, we have made a lot of progress. And we have been very clear last year in saying that this year, '26 will be the year of explosive use of AI. And last year, we were more considering about agents, AI agents. So in individual terminal, how can AI have a bigger usage so that people are able to do things that they were not able to use before. With OpenClaw, it's allowed us to very quickly roll out miclaw in testing. So at present, from the responses of our testing, it is very, very positive. And going forward, there is a huge market, and that is AI going to the physical world. So it will be in driving, in robots, in humanoids, et cetera. So in this area, Xiaomi has already made the deployment. And at the end, I think it will have to serve our entire ecosystem of Xiaomi. So this is a direction. This is a large direction, and we will continue to strategically follow that. And also, you mentioned miclaw. And for miclaw, this AI agent of Xiaomi, this is our own developed and it is an agent and it is going to test our modeling capability and also our limitation, and also, it's going to test how we are able to deeply integrate and also our data capability. And at Xiaomi, we will do our own integration with our own data from our users. So we will also be using cloud-based data. And also there will have to be certain integration into the system and also safety, we will be good in protecting safety. So for Xiaomi miclaw, it is going to be the prototype for the future AI agent. Now this is still early on. We do not have some specific commercialization model. And I don't have any KPI for the team yet because only when it is mature will the team has a certain KPIs. So as for the RMB 60 billion that you talked about, yes, my colleague will answer that question.**Unknown Executive:** 2023๋…„ ํ•œ ํ•ด ๋™์•ˆ ์ €ํฌ๋Š” ํ–ฅํ›„ AI ์ „๋žต์— ๋Œ€ํ•ด ๋งŽ์€ ์—๋„ˆ์ง€๋ฅผ ์Ÿ์•„ ๊ณ ์‹ฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๊ณผ์ •์—์„œ ๋ช‡ ๊ฐ€์ง€ ์ค‘์š”ํ•œ ์ ๋“ค์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค.

์šฐ์„ , AI ์ธํ”„๋ผ(infrastructure)์™€ ์•Œ๊ณ ๋ฆฌ์ฆ˜(algorithm) ๋“ฑ์—์„œ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜(application)์˜ ๊ธฐํ•˜๊ธ‰์ˆ˜์ ์ธ ์„ฑ์žฅ์ด ์ด๋ฃจ์–ด์กŒ์Šต๋‹ˆ๋‹ค. ์ž‘๋…„์— ์ด๋ฏธ 2026๋…„์ด AI์˜ ํญ๋ฐœ์ ์ธ ํ™œ์šฉ ์‹œ๋Œ€๊ฐ€ ๋  ๊ฒƒ์ด๋ผ๊ณ  ๋ง์”€๋“œ๋ ธ๋“ฏ์ด, AI๋Š” ์ด์ œ ๊ฐ€์ƒ(virtual) ์„ธ๊ณ„๋ฅผ ๋„˜์–ด ๋ฌผ๋ฆฌ(physical) ์„ธ๊ณ„๋กœ ์ง„์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ €์˜ ์ด์ „ ์˜ˆ์ธก๊ณผ๋„ ์ผ์น˜ํ•˜๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค.

์ด๋Ÿฌํ•œ ์˜ˆ์ธก์ด ํ˜„์‹คํ™”๋จ์— ๋”ฐ๋ผ, ์ €ํฌ๋Š” AI/LLM(Large Language Model, ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ) ๊ฐœ๋ฐœ์— ๋ฐ•์ฐจ๋ฅผ ๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2024๋…„๋ถ€ํ„ฐ 2025๋…„๊นŒ์ง€ MiMo LLM, ์ฆ‰ ๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ์— ํˆฌ์ž๋ฅผ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ์ƒ๋‹นํ•œ ์ง„์ „์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค. ์ž‘๋…„์— ์ €ํฌ๋Š” ์˜ฌํ•ด, ์ฆ‰ 2026๋…„์ด AI์˜ ํญ๋ฐœ์ ์ธ ํ™œ์šฉ์˜ ํ•ด๊ฐ€ ๋  ๊ฒƒ์ด๋ผ๊ณ  ๋งค์šฐ ๋ถ„๋ช…ํžˆ ๋ง์”€๋“œ๋ ธ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ž‘๋…„์—๋Š” ํŠนํžˆ ์—์ด์ „ํŠธ(agent), ์ฆ‰ AI ์—์ด์ „ํŠธ์˜ ์ค‘์š”์„ฑ์— ๋Œ€ํ•ด ๋” ๋งŽ์ด ๊ณ ๋ คํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฐœ์ธ ๋‹จ๋ง๊ธฐ์—์„œ AI๊ฐ€ ์–ด๋–ป๊ฒŒ ๋” ํฐ ํ™œ์šฉ๋„๋ฅผ ๊ฐ€์งˆ ์ˆ˜ ์žˆ์„์ง€, ์ฆ‰ ์‚ฌ๋žŒ๋“ค์ด ์ด์ „์— ํ•  ์ˆ˜ ์—†์—ˆ๋˜ ์ผ๋“ค์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ• ์ง€๊ฐ€ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. OpenClaw ๋•๋ถ„์— ์ €ํฌ๋Š” miclaw๋ฅผ ํ…Œ์ŠคํŠธ ๋‹จ๊ณ„์—์„œ ๋งค์šฐ ๋น ๋ฅด๊ฒŒ ์ถœ์‹œํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ๋กœ์„œ๋Š” ์ €ํฌ ํ…Œ์ŠคํŠธ ๊ฒฐ๊ณผ๊ฐ€ ๋งค์šฐ, ๋งค์šฐ ๊ธ์ •์ ์ž…๋‹ˆ๋‹ค.

์•ž์œผ๋กœ๋Š” AI๊ฐ€ ๋ฌผ๋ฆฌ์  ์„ธ๊ณ„(physical world)๋กœ ์ง„์ถœํ•˜๋Š” ๊ฑฐ๋Œ€ํ•œ ์‹œ์žฅ์ด ์—ด๋ฆด ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ์ž์œจ์ฃผํ–‰, ๋กœ๋ด‡, ํœด๋จธ๋…ธ์ด๋“œ ๋“ฑ ๋‹ค์–‘ํ•œ ๋ถ„์•ผ์—์„œ ๋‚˜ํƒ€๋‚  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ƒค์˜ค๋ฏธ๋Š” ์ด๋ฏธ ์ด ๋ถ„์•ผ์— ๋Œ€ํ•œ ๊ตฌ์ถ•(deployment)์„ ๋งˆ์ณค์Šต๋‹ˆ๋‹ค. ๊ถ๊ทน์ ์œผ๋กœ๋Š” ์ƒค์˜ค๋ฏธ์˜ ์ „์ฒด ์ƒํƒœ๊ณ„(ecosystem)์— ๊ธฐ์—ฌํ•˜๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์ €ํฌ์˜ ๋ฐฉํ–ฅ์ด์ž ๋งค์šฐ ์ค‘์š”ํ•œ ๋ฐฉํ–ฅ์ด๋ฉฐ, ์ €ํฌ๋Š” ์ „๋žต์ ์œผ๋กœ ์ด ๋ฐฉํ–ฅ์„ ๊ณ„์†ํ•ด์„œ ์ด์–ด๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๊ทธ๋ฆฌ๊ณ  miclaw์— ๋Œ€ํ•ด์„œ๋„ ์–ธ๊ธ‰ํ•˜์…จ๋Š”๋ฐ์š”. ์ƒค์˜ค๋ฏธ์˜ AI ์—์ด์ „ํŠธ(AI agent)์ธ '๋งˆ์ดํฌ๋กœ(miclaw)'๋Š” ์ €ํฌ๊ฐ€ ์ž์ฒด ๊ฐœ๋ฐœํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ์—์ด์ „ํŠธ๋กœ์„œ ์ €ํฌ์˜ ๋ชจ๋ธ๋ง ์—ญ๋Ÿ‰(modeling capability)๊ณผ ํ•œ๊ณ„๋ฅผ ์‹œํ—˜ํ•˜๊ณ , ์–ผ๋งˆ๋‚˜ ๊นŠ์ด ํ†ตํ•ฉํ•  ์ˆ˜ ์žˆ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ๋ฐ์ดํ„ฐ ์—ญ๋Ÿ‰(data capability)์„ ์‹œํ—˜ํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ƒค์˜ค๋ฏธ๋Š” ์‚ฌ์šฉ์ž๋กœ๋ถ€ํ„ฐ ์–ป์€ ์ž์ฒด ๋ฐ์ดํ„ฐ๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ง์ ‘ ํ†ตํ•ฉ ์ž‘์—…์„ ์ˆ˜ํ–‰ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํด๋ผ์šฐ๋“œ ๊ธฐ๋ฐ˜ ๋ฐ์ดํ„ฐ(cloud-based data)๋„ ํ™œ์šฉํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ์‹œ์Šคํ…œ์— ๋Œ€ํ•œ ํŠน์ • ํ†ตํ•ฉ ์ž‘์—…๋„ ํ•„์š”ํ•˜๋ฉฐ, ์•ˆ์ „(safety) ๋ณดํ˜ธ์—๋„ ๋งŒ์ „์„ ๊ธฐํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ์ƒค์˜ค๋ฏธ์˜ '๋งˆ์ดํฌ๋กœ'๋Š” ๋ฏธ๋ž˜ AI ์—์ด์ „ํŠธ์˜ ํ”„๋กœํ† ํƒ€์ž…(prototype)์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ด๋ฉฐ, ๊ตฌ์ฒด์ ์ธ ์ƒ์šฉํ™” ๋ชจ๋ธ(commercialization model)์€ ์•„์ง ์—†์Šต๋‹ˆ๋‹ค. ํŒ€์— ๋Œ€ํ•œ KPI(ํ•ต์‹ฌ ์„ฑ๊ณผ ์ง€ํ‘œ, Key Performance Indicator)๋„ ์•„์ง ์„ค์ •ํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ์ด ๊ธฐ์ˆ ์ด ์„ฑ์ˆ™ํ•ด์ ธ์•ผ ํŒ€์˜ KPI๋ฅผ ์ •ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋„ค, ๋ง์”€ํ•˜์‹  600์–ต ์œ„์•ˆ(RMB 60 billion)์— ๋Œ€ํ•ด์„œ๋Š” ์ €ํฌ ๋‹ด๋‹น์ž๊ฐ€ ๋‹ต๋ณ€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
Unknown Executive: That's right. For the [ RMB 16 billion ] and 3 years -- RMB 60 billion, it is -- it includes R&D and also CapEx. But of course, in R&D, it also includes the distribution from previous year's R&D. So it is our present period R&D and also our previous R&D and also CapEx. So there will be 3 parts. If you look at the 2026 [ RMB 16 billion ], most of it is R&D expenses, the present period. So it's a 70% present period R&D. So if it is CapEx plus the previous years, it would be the rest. So the next 3 years, every year, our CapEx will have some previous CapEx, which had been detained into this year. So it may be lower than the 70%. So it is for this period as well as a portion from the previous year's CapEx or amortization from previous year's CapEx.**Unknown Executive:** ๋„ค, ๋งž์Šต๋‹ˆ๋‹ค. 3๋…„๊ฐ„ 600์–ต ์œ„์•ˆ(RMB 60 billion) ๊ทœ๋ชจ์˜ ํˆฌ์ž ๊ณ„ํš์€ ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„(R&D)์™€ ์ž๋ณธ์  ์ง€์ถœ(CapEx)์„ ๋ชจ๋‘ ํฌํ•จํ•ฉ๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„ ์•ˆ์—๋Š” ์ „๋…„๋„ ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„์—์„œ ์ด์›”๋œ ๋ถ€๋ถ„๋„ ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๋Š” ๋‹น๊ธฐ ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„, ์ „๋…„๋„ ์ด์›” ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„, ๊ทธ๋ฆฌ๊ณ  ์ž๋ณธ์  ์ง€์ถœ, ์ด๋ ‡๊ฒŒ ์„ธ ๊ฐ€์ง€ ๋ถ€๋ถ„์œผ๋กœ ๊ตฌ์„ฑ๋ฉ๋‹ˆ๋‹ค.

2026๋…„์˜ 160์–ต ์œ„์•ˆ(RMB 16 billion)์„ ๋ณด์‹œ๋ฉด, ๋Œ€๋ถ€๋ถ„์ด ๋‹น๊ธฐ ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„ ์ง€์ถœ์ž…๋‹ˆ๋‹ค. ๋‹น๊ธฐ ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„๊ฐ€ ์•ฝ 70%๋ฅผ ์ฐจ์ง€ํ•˜๊ณ , ๋‚˜๋จธ์ง€๋Š” ์ž๋ณธ์  ์ง€์ถœ๊ณผ ์ „๋…„๋„ ์ด์›”๋ถ„์ž…๋‹ˆ๋‹ค.

ํ–ฅํ›„ 3๋…„๊ฐ„ ๋งค๋…„ ์ €ํฌ์˜ ์ž๋ณธ์  ์ง€์ถœ์—๋Š” ์˜ฌํ•ด๋กœ ์ด์›”๋œ ์ „๋…„๋„ ์ž๋ณธ์  ์ง€์ถœ ์ผ๋ถ€๊ฐ€ ํฌํ•จ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ (๋‹น๊ธฐ ์—ฐ๊ตฌ ๊ฐœ๋ฐœ๋น„ ๋น„์ค‘์ด) 70%๋ณด๋‹ค ๋‚ฎ์„ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ฒฐ๋ก ์ ์œผ๋กœ ์ด๋Š” ๋‹น๊ธฐ ์ง€์ถœ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ „๋…„๋„ ์ž๋ณธ์  ์ง€์ถœ์˜ ์ผ๋ถ€ ๋˜๋Š” ์ „๋…„๋„ ์ž๋ณธ์  ์ง€์ถœ์˜ ์ƒ๊ฐ์•ก(amortization)๋„ ํฌํ•จํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Operator: China Capital, Wen Hanjing next.**Operator:** ์ฐจ์ด๋‚˜ ์บํ”ผํƒˆ์˜ ์›ฌ ํ•œ์ง•๋‹˜, ๋‹ค์Œ์ž…๋‹ˆ๋‹ค.
Hanjing Wen: China International Capital Corporation Limited, Research Division I have 2 questions. First question concerning our IoT business. We see 2025 IoT performance have been very, very good from revenue and also in progress and advancement. So for this year, there are 2 concern points. They are positive. And for home appliances, new highs reached. But some investors are concerned that with the domestic situation, what do you say the economy ramping down a bit? How do you see this? And also, what about IoT going overseas? What is the planning? And secondly, for vehicles in 2025, overall, for EVs, it is already profitable. And also for future planning for the entire year, how do you see profits for the entire year for vehicles?**Hanjing Wen:** ๋‘ ๊ฐ€์ง€ ์งˆ๋ฌธ์ด ์žˆ์Šต๋‹ˆ๋‹ค.

์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ์ €ํฌ IoT ์‚ฌ์—…์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. 2025๋…„ IoT ์‚ฌ์—… ์‹ค์ ์ด ๋งค์ถœ(revenue) ์ธก๋ฉด์ด๋‚˜ ์ „๋ฐ˜์ ์ธ ์ง„์ „ ์ƒํ™ฉ์—์„œ ๋งค์šฐ ์ข‹์•˜๋‹ค๊ณ  ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ฌํ•ด๋Š” ๋‘ ๊ฐ€์ง€ ๊ธ์ •์ ์ธ ๋ถ€๋ถ„์ด ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ํŠนํžˆ ๊ฐ€์ „ ๋ถ€๋ฌธ์—์„œ๋Š” ์‹ ๊ธฐ๋ก์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ผ๋ถ€ ํˆฌ์ž์ž๋“ค์€ ๊ตญ๋‚ด ์ƒํ™ฉ, ์ฆ‰ ๊ฒฝ๊ธฐ๊ฐ€ ๋‹ค์†Œ ๋‘”ํ™”๋˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์šฐ๋ คํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์— ๋Œ€ํ•ด ์–ด๋–ป๊ฒŒ ๋ณด์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, IoT ์‚ฌ์—…์˜ ํ•ด์™ธ ์ง„์ถœ ๊ณ„ํš์€ ์–ด๋–ป๊ฒŒ ๋˜์‹œ๋Š”์ง€์š”?

๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. 2025๋…„ ์ฐจ๋Ÿ‰ ์‚ฌ์—…, ํŠนํžˆ ์ „๊ธฐ์ฐจ(EV) ๋ถ€๋ฌธ์€ ์ด๋ฏธ ์ „์ฒด์ ์œผ๋กœ ์ˆ˜์ต์„ฑ์„ ํ™•๋ณดํ•œ ๊ฒƒ์œผ๋กœ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ฌํ•ด ์ „์ฒด ์ฐจ๋Ÿ‰ ์‚ฌ์—…์˜ ์ˆ˜์ต์„ฑ ์ „๋ง์€ ์–ด๋– ํ•˜๋ฉฐ, ์ด์— ๋Œ€ํ•œ ๊ณ„ํš์€ ๋ฌด์—‡์ธ์ง€ ๋ง์”€ํ•ด์ฃผ์‹ญ์‹œ์˜ค.
Weibing Lu: Partner, President of the Group & President of the International Business Department I'll be talking about IoT, and then Alain will answer the other question. For IoT for this business, because we have a number of different categories. I'll be talking about China market and overseas markets. For China market, I think there is an opportunity, and that is premiumization of IoT. For IoT business for us, even though it is very large scale, but our ASP is low. Last year, we had major progress made, but it is still far from our goal. Our watches, our, for example, our hairdryer, et cetera, I think still the average price is relatively low. So in R&D, with our investment in that, I think this year, we are going high end. I think there will be a lot, a lot of positive progress. So I think this is a huge opportunity. So for major home appliances, for our washing machines, our fridge, and it is 4 points. And for aircons, it is 10 points. So for ESG, I think there is still room for pricing. And for our IoT business, overall, last year, it is already at a very high level of AIoT as we will continue to do so. As for overseas business, I think there is a huge space for development because our market has always been the -- in China. If going to the North American market, it's going to be 3x of our original market size. And it's -- so that is to see it's going to be 6x if we reach our potential. It's going to be 6x or at least a few times our domestic China market. So there is a lot of empty room for us to fill in terms of overseas markets. We will send people. We will send our products. And with our IoT development, there had been a lot of overseas and information and testing, and there is huge room for overseas growth and development. So for our high ASP products, this is a high area of growth potential. So this is our overseas plan. Last year, it was 4.5 shops and it's going to grow to 10 or 10,000 shops. And I was in London in Xiaomi Home, I was able to observe that most of the products were high-end product selling. So you think that actually, our categories are very full in range, and these overseas markets, for example, in the U.K., they are selling at high end. So I think there is huge room for development in the overseas market. For the vehicle question, last year in 2025, we have delivered over 410,000 units, far exceeding the 300,000 unit target we set at the year start. So at the year start for this will be 550,000 units for this year's delivery target for 2026. So '26 compared to '25, there is growth. But for the overall situation in '26, there is pressure. So for our expectations, et cetera, we are still very confident that we'll be able to reach our target. As for our target profit. You would know for this category, it is AI and new business segment. So that would include our AI investment and also new development areas. So you cannot just look at the segment as just an auto segment. It includes other new businesses in this segment. But at present, the new businesses are still in the investment stage. As I've mentioned, in AI, for example, this year, we will continue to increase our investment in AI, including in robots. Robotics, we'll increase our investment there as well. So you have to look at 2 areas. One, auto in this segment. And secondly, AI plus new business investment. So for this particular segment, last year, it performed very well. For this year, as auto growth and also in other areas, the kind of fruit that we're going to pick from them, the results, this is going to be an encouraging segment.**Weibing Lu:** IoT์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ณ , ๋‹ค๋ฅธ ์งˆ๋ฌธ์€ ์•Œ๋žญ์ด ๋‹ต๋ณ€ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

์ด ์‚ฌ์—…์˜ IoT๋Š” ์—ฌ๋Ÿฌ ์นดํ…Œ๊ณ ๋ฆฌ๊ฐ€ ์žˆ๊ธฐ ๋•Œ๋ฌธ์—, ์ค‘๊ตญ ์‹œ์žฅ๊ณผ ํ•ด์™ธ ์‹œ์žฅ์œผ๋กœ ๋‚˜๋ˆ„์–ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

์ค‘๊ตญ ์‹œ์žฅ์˜ ๊ฒฝ์šฐ, ์ €๋Š” ๊ธฐํšŒ๊ฐ€ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ๋ฐ”๋กœ IoT์˜ ํ”„๋ฆฌ๋ฏธ์—„ํ™”(premiumization)์ž…๋‹ˆ๋‹ค. ์ €ํฌ IoT ์‚ฌ์—…์€ ๊ทœ๋ชจ๋Š” ๋งค์šฐ ํฌ์ง€๋งŒ, ํ‰๊ท  ํŒ๋งค ๋‹จ๊ฐ€(ASP: Average Selling Price)๊ฐ€ ๋‚ฎ์€ ํŽธ์ž…๋‹ˆ๋‹ค. ์ž‘๋…„์— ์ƒ๋‹นํ•œ ์ง„์ „์ด ์žˆ์—ˆ์ง€๋งŒ, ์•„์ง ์ €ํฌ ๋ชฉํ‘œ์—๋Š” ๋ฏธ์น˜์ง€ ๋ชปํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ ์Šค๋งˆํŠธ์›Œ์น˜๋‚˜ ํ—ค์–ด๋“œ๋ผ์ด์–ด ๊ฐ™์€ ์ œํ’ˆ๋“ค์˜ ํ‰๊ท  ๊ฐ€๊ฒฉ์€ ์—ฌ์ „ํžˆ ์ƒ๋Œ€์ ์œผ๋กœ ๋‚ฎ์€ ์ˆ˜์ค€์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” R&D(์—ฐ๊ตฌ ๊ฐœ๋ฐœ) ํˆฌ์ž๋ฅผ ํ†ตํ•ด ์˜ฌํ•ด๋Š” ํ•˜์ด์—”๋“œ(high-end) ์‹œ์žฅ์œผ๋กœ ๋‚˜์•„๊ฐ€๋ ค ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๋งŽ์€ ๊ธ์ •์ ์ธ ์ง„์ „์ด ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €๋Š” ์ด๊ฒƒ์ด ์—„์ฒญ๋‚œ ๊ธฐํšŒ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ฃผ์š” ๊ฐ€์ „์ œํ’ˆ์ธ ์„ธํƒ๊ธฐ์™€ ๋ƒ‰์žฅ๊ณ ์˜ ๊ฒฝ์šฐ 4์ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—์–ด์ปจ์€ 10์ ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ESG ์ธก๋ฉด์—์„œ๋Š” ์•„์ง ๊ฐ€๊ฒฉ ์ฑ…์ •(pricing)์˜ ์—ฌ์ง€๊ฐ€ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค.

๊ทธ๋ฆฌ๊ณ  ์ €ํฌ IoT ์‚ฌ์—…(IoT business)์€ ์ „๋ฐ˜์ ์œผ๋กœ ์ž‘๋…„์— ์ด๋ฏธ ๋งค์šฐ ๋†’์€ ์ˆ˜์ค€์˜ AIoT๋ฅผ ๋‹ฌ์„ฑํ–ˆ์œผ๋ฉฐ, ์•ž์œผ๋กœ๋„ ๊ณ„์† ์ด์–ด๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

ํ•ด์™ธ ์‚ฌ์—…(overseas business)์˜ ๊ฒฝ์šฐ, ๋ฐœ์ „ํ•  ์—ฌ์ง€๊ฐ€ ๋งค์šฐ ํฌ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์ €ํฌ ์‹œ์žฅ์€ ํ•ญ์ƒ ์ค‘๊ตญ์— ๊ตญํ•œ๋˜์–ด ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋งŒ์•ฝ ๋ถ๋ฏธ ์‹œ์žฅ์œผ๋กœ ์ง„์ถœํ•œ๋‹ค๋ฉด, ์ €ํฌ ๊ธฐ์กด ์‹œ์žฅ ๊ทœ๋ชจ์˜ 3๋ฐฐ์— ๋‹ฌํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ์ž ์žฌ๋ ฅ์„ ์ตœ๋Œ€ํ•œ ๋ฐœํœ˜ํ•œ๋‹ค๋ฉด, ์ด๋Š” 6๋ฐฐ๊นŒ์ง€๋„ ์ปค์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ฆ‰, ์ค‘๊ตญ ๋‚ด์ˆ˜ ์‹œ์žฅ์˜ ์ตœ์†Œ ๋ช‡ ๋ฐฐ, ํ˜น์€ 6๋ฐฐ๊นŒ์ง€๋„ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ์˜๋ฏธ์ž…๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ํ•ด์™ธ ์‹œ์žฅ ์ธก๋ฉด์—์„œ๋Š” ์ €ํฌ๊ฐ€ ์ฑ„์›Œ๋‚˜๊ฐˆ ๋นˆ ๊ณต๊ฐ„์ด ๋งค์šฐ ๋งŽ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ์ธ๋ ฅ์„ ํŒŒ๊ฒฌํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์ œํ’ˆ์„ ํ•ด์™ธ ์‹œ์žฅ์— ์ถœ์‹œํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์ €ํฌ์˜ IoT ๊ฐœ๋ฐœ๊ณผ ๊ด€๋ จํ•˜์—ฌ, ๊ทธ๋™์•ˆ ํ•ด์™ธ ์‹œ์žฅ ์ •๋ณด ์ˆ˜์ง‘ ๋ฐ ๋‹ค์–‘ํ•œ ํ…Œ์ŠคํŠธ๋ฅผ ์ง„ํ–‰ํ•ด์™”์œผ๋ฉฐ, ํ•ด์™ธ ์‹œ์žฅ์—์„œ์˜ ์„ฑ์žฅ ๋ฐ ๋ฐœ์ „ ๊ฐ€๋Šฅ์„ฑ์ด ๋งค์šฐ ํฌ๋‹ค๊ณ  ํŒ๋‹จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

ํŠนํžˆ ์ €ํฌ์˜ ๊ณ ๋‹จ๊ฐ€ ์ œํ’ˆ(high ASP products)๋“ค์€ ๋†’์€ ์„ฑ์žฅ ์ž ์žฌ๋ ฅ์„ ๊ฐ€์ง„ ๋ถ„์•ผ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ๋ฐ”๋กœ ์ €ํฌ์˜ ํ•ด์™ธ ์‚ฌ์—… ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ์ž‘๋…„์—๋Š” 4.5๊ฐœ ๋งค์žฅ์ด์—ˆ์ง€๋งŒ, ํ–ฅํ›„ 10๊ฐœ ๋˜๋Š” 10,000๊ฐœ ๋งค์žฅ์œผ๋กœ ํ™•๋Œ€๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.

๋Ÿฐ๋˜์˜ ์ƒค์˜ค๋ฏธ ํ™ˆ(Xiaomi Home) ๋งค์žฅ์„ ๋ฐฉ๋ฌธํ–ˆ์„ ๋•Œ, ๋Œ€๋ถ€๋ถ„์˜ ์ œํ’ˆ์ด ๊ณ ๊ฐ€๋กœ ํŒ๋งค๋˜๊ณ  ์žˆ์Œ์„ ์ง์ ‘ ํ™•์ธํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ €ํฌ๋Š” ์‹ค์ œ๋กœ ์ €ํฌ ์ œํ’ˆ๊ตฐ์ด ๋งค์šฐ ๋‹ค์–‘ํ•˜๊ณ  ํญ๋„“๊ฒŒ ๊ตฌ์„ฑ๋˜์–ด ์žˆ์œผ๋ฉฐ, ์˜ˆ๋ฅผ ๋“ค์–ด ์˜๊ตญ๊ณผ ๊ฐ™์€ ํ•ด์™ธ ์‹œ์žฅ์—์„œ๋Š” ๊ณ ๊ฐ€๋กœ ํŒ๋งค๋˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์„ ๊ฐ•์กฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.

๊ฒฐ๋ก ์ ์œผ๋กœ ํ•ด์™ธ ์‹œ์žฅ์—์„œ์˜ ๋ฐœ์ „ ๊ฐ€๋Šฅ์„ฑ์€ ๋งค์šฐ ํฌ๋‹ค๊ณ  ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ์ฐจ๋Ÿ‰ ๊ด€๋ จ ์งˆ๋ฌธ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ž‘๋…„ 2025๋…„์— ์ €ํฌ๋Š” 41๋งŒ ๋Œ€ ์ด์ƒ์„ ์ธ๋„ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์—ฐ์ดˆ์— ์„ค์ •ํ–ˆ๋˜ 30๋งŒ ๋Œ€ ๋ชฉํ‘œ๋ฅผ ํ›จ์”ฌ ์ดˆ๊ณผ ๋‹ฌ์„ฑํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์˜ฌํ•ด ์—ฐ์ดˆ์— ์„ค์ •ํ•œ 2026๋…„๋„ ์ธ๋„ ๋ชฉํ‘œ๋Š” 55๋งŒ ๋Œ€์ž…๋‹ˆ๋‹ค. 2026๋…„์€ 2025๋…„ ๋Œ€๋น„ ์„ฑ์žฅ์„ธ์— ์žˆ์ง€๋งŒ, ์ „๋ฐ˜์ ์ธ ์ƒํ™ฉ์€ ๋‹ค์†Œ ์••๋ฐ•์ด ์žˆ๋Š” ๊ฒƒ์ด ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์ €ํฌ์˜ ๊ธฐ๋Œ€์น˜ ๋“ฑ์€ ์—ฌ์ „ํžˆ ๋ชฉํ‘œ๋ฅผ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ๋งค์šฐ ํ™•์‹ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋‹ค์Œ์œผ๋กœ ๋ชฉํ‘œ ์ด์ต(target profit)์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด ๋ถ€๋ฌธ์€ ์•„์‹œ๋‹ค์‹œํ”ผ AI ๋ฐ ์‹ ์‚ฌ์—…(new business) ๋ถ€๋ฌธ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์—ฌ๊ธฐ์—๋Š” AI ํˆฌ์ž์™€ ์‹ ๊ทœ ๊ฐœ๋ฐœ ์˜์—ญ๋“ค์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฏ€๋กœ ์ด ๋ถ€๋ฌธ์„ ๋‹จ์ˆœํžˆ ์ž๋™์ฐจ ๋ถ€๋ฌธ์œผ๋กœ๋งŒ ๋ณด์‹ค ์ˆ˜๋Š” ์—†์Šต๋‹ˆ๋‹ค. ์ด ๋ถ€๋ฌธ ์•ˆ์—๋Š” ๋‹ค๋ฅธ ์‹ ์‚ฌ์—…๋“ค๋„ ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํ˜„์žฌ๋กœ์„œ๋Š” ์‹ ์‚ฌ์—…๋“ค์ด ์•„์ง ํˆฌ์ž ๋‹จ๊ณ„(investment stage)์— ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด, ์˜ˆ๋ฅผ ๋“ค์–ด ์˜ฌํ•ด๋Š” ๋กœ๋ด‡์„ ํฌํ•จํ•œ AI ๋ถ„์•ผ์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ์ง€์†์ ์œผ๋กœ ๋Š˜๋ ค๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋กœ๋ด‡ ๊ณตํ•™ (Robotics) ๋ถ„์•ผ์—๋„ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ ํˆฌ์ž๋ฅผ ํ™•๋Œ€ํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ๋‘ ๊ฐ€์ง€ ์˜์—ญ์„ ๋ณด์…”์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ฒซ์งธ๋Š” ์ด ๋ถ€๋ฌธ์˜ ์ž๋™์ฐจ (auto) ์‚ฌ์—…์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‘˜์งธ๋Š” AI์™€ ์‹ ์‚ฌ์—… ํˆฌ์ž์ž…๋‹ˆ๋‹ค.

์ด ๋ถ€๋ฌธ์€ ์ž‘๋…„์— ๋งค์šฐ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ์˜ฌํ•ด๋Š” ์ž๋™์ฐจ (auto) ์‚ฌ์—…์˜ ์„ฑ์žฅ๊ณผ ๋‹ค๋ฅธ ๋ถ„์•ผ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ๊ฑฐ๋‘๊ฒŒ ๋  ์„ฑ๊ณผ๋“ค์„ ๊ณ ๋ คํ•  ๋•Œ, ์ด ๋ถ€๋ฌธ์€ ๋งค์šฐ ๊ณ ๋ฌด์ ์ธ ์„ฑ๊ณผ๋ฅผ ๋ณด์ผ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.
Hiu King Wong: Citigroup Inc., Research Division Can you hear me fine?**Hiu King Wong:** ์ œ ๋ชฉ์†Œ๋ฆฌ ์ž˜ ๋“ค๋ฆฌ์‹œ๋‚˜์š”?
Hiu King Wong: Citigroup Inc., Research Division I have 2 questions. First of all, I would like to know for the Middle Eastern situation recently, I don't know whether for the overseas business, including IoT, handsets, has it impacted you? Are there certain logistics and also cost of raw materials had presented issues to you? And also another question concerning your gross profit margin. For this year, for handsets or smartphones, is there a principle, let's say, under what kind of profit level will you be keeping it or making certain choices for adjusting the price. So for smartphone handsets to protect your profit margin, gross profit margin? And also for vehicles, there may be some pressure, as you have mentioned before. And how do you think this will be making your performance better than your competitors? Are there certain safeguards for profits and also AI, IoT because premiumization is a strategy of yours, you did say that for this kind of premiumization. What is your plan for AIoT, please?**Hiu King Wong:** ๋จผ์ €, ์ตœ๊ทผ ์ค‘๋™ ์‚ฌํƒœ์™€ ๊ด€๋ จํ•ด์„œ, IoT๋‚˜ ํ•ธ๋“œ์…‹์„ ํฌํ•จํ•œ ํ•ด์™ธ ์‚ฌ์—…์— ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์ณค๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ํ˜น์‹œ ๋ฌผ๋ฅ˜๋‚˜ ์›์ž์žฌ ๋น„์šฉ ์ธก๋ฉด์—์„œ ๋ฌธ์ œ๊ฐ€ ๋ฐœ์ƒํ•œ ๋ถ€๋ถ„์ด ์žˆ์—ˆ๋Š”์ง€ ์—ฌ์ญ™๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.

๊ทธ๋ฆฌ๊ณ  ๋˜ ํ•œ ๊ฐ€์ง€ ์งˆ๋ฌธ์€ ๋งค์ถœ์ด์ด์ต๋ฅ (gross profit margin)์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์˜ฌํ•ด ํ•ธ๋“œ์…‹, ์ฆ‰ ์Šค๋งˆํŠธํฐ์˜ ๊ฒฝ์šฐ, ๋งค์ถœ์ด์ด์ต๋ฅ ์„ ๋ณดํ˜ธํ•˜๊ธฐ ์œ„ํ•ด ์–ด๋–ค ์ด์ต ์ˆ˜์ค€์„ ์œ ์ง€ํ•  ๊ฒƒ์ธ์ง€, ํ˜น์€ ๊ฐ€๊ฒฉ ์กฐ์ •๊ณผ ๊ด€๋ จํ•ด์„œ ์–ด๋–ค ์›์น™์ด๋‚˜ ์„ ํƒ์„ ํ•˜์‹ค ๊ณ„ํš์ด ์žˆ์œผ์‹ ์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ฐจ๋Ÿ‰ ๋ถ€๋ฌธ์—์„œ๋Š” ์ด์ „์— ์–ธ๊ธ‰ํ•˜์…จ๋“ฏ์ด ์ผ๋ถ€ ์••๋ฐ•์ด ์žˆ์„ ์ˆ˜ ์žˆ๋‹ค๊ณ  ํ•˜์…จ๋Š”๋ฐ, ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด์„œ๋„ ์—ฌ์ญค๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ „๋žต๋“ค์ด ๊ฒฝ์Ÿ์‚ฌ ๋Œ€๋น„ ์ €ํฌ์˜ ์‹ค์ ์„ ์–ด๋–ป๊ฒŒ ๋” ๋›ฐ์–ด๋‚˜๊ฒŒ ๋งŒ๋“ค ๊ฒƒ์ด๋ผ๊ณ  ๋ณด์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ํ”„๋ฆฌ๋ฏธ์—„ํ™”(premiumization)๊ฐ€ ์ €ํฌ์˜ ํ•ต์‹ฌ ์ „๋žต์ด๋ผ๊ณ  ๋ง์”€ํ•˜์…จ๋Š”๋ฐ, ์ด๋Ÿฌํ•œ ํ”„๋ฆฌ๋ฏธ์—„ ์ „๋žต์„ ํ†ตํ•ด ์ˆ˜์ต์„ฑ(profitability)์„ ํ™•๋ณดํ•˜๊ณ  ๋ฐฉ์–ดํ•˜๊ธฐ ์œ„ํ•œ ๊ตฌ์ฒด์ ์ธ ๋ฐฉ์•ˆ์€ ๋ฌด์—‡์ธ์ง€์š”? ๋˜ํ•œ, AIoT์™€ ๊ด€๋ จํ•ด์„œ๋Š” ์–ด๋–ค ๊ณ„ํš์„ ๊ฐ€์ง€๊ณ  ๊ณ„์‹ ์ง€ ์„ค๋ช… ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
Unknown Executive: First of all, for Middle Eastern conflict, it's nothing that we want to see, certainly. I hope that there will be a solution for it because it's going to impact industries and economy around the world, it's going to impact big way. As for Xiaomi business, the Middle Eastern overall situation, for revenue from that part, it is not so much -- it is only in the single digits as a contribution to our profit. So in terms of the market from the Middle East, it's a small proportion of our overall at Xiaomi. So it is controllable from that regard. But at the same time, we also see that the oil situation from the Middle East, we already see some pellets, plastic pellets, and the raw materials is influenced or impacted. But overall speaking, it is still controllable. So that's for your first question. Second question, concerning cars, IoT and also smartphone handsets, the gross margin and what is our pricing strategy, well, for this, I would say, first of all, for memory, for memory components, we are to quantify that. I would say in the past, for a quarter, for example, we expect it to be at a certain high price, but actually, it's going to be at an even higher price, rising even higher. So we are very -- it's very hard for us to quantify that even for a small increase, it may because it is such a big part of the product, it will be impacting the cost of the product a lot. So it is very difficult to foretell early on, like what we had been able to do before. But for smartphones for this category, I think given our size and also our market share, it is very important for us. So if you say whether there's a principle, it would be that we hope. We try our best to make some balances. So my consideration is that we want to maintain our market position. That is very important to us because for smartphones, there are very few listed companies in this category. So I'm not being able to get a lot of accurate data from the industry competitors. But from my years of experience, I know the following. For example, in vehicles, the absolute number as a part of the overall car price, it is less in terms of its impact, but not as big as a smartphone part. For IoT, it is even -- it is also even lower in terms of memory, internal memory price impact. So different categories will have different impact. What is big impact would be smartphone, notebook and also tablets, less so for smart cars, less so for vehicles that is, and even less so for IoT.**Unknown Executive:** ์šฐ์„ , ์ค‘๋™ ๋ถ„์Ÿ์€ ์ €ํฌ๊ฐ€ ๊ฒฐ์ฝ” ๋ฐ”๋ผ์ง€ ์•Š๋Š” ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์‚ฐ์—…๊ณผ ๊ฒฝ์ œ์— ํฐ ์˜ํ–ฅ์„ ๋ฏธ์น  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์—, ์กฐ์†ํžˆ ํ•ด๊ฒฐ์ฑ…์ด ๋งˆ๋ จ๋˜๊ธฐ๋ฅผ ๋ฐ”๋ž๋‹ˆ๋‹ค.

์ƒค์˜ค๋ฏธ ์‚ฌ์—…๊ณผ ๊ด€๋ จํ•ด์„œ๋Š”, ์ค‘๋™ ์ง€์—ญ ์ „๋ฐ˜์ ์ธ ์ƒํ™ฉ์„ ๋ณผ ๋•Œ ํ•ด๋‹น ์ง€์—ญ ๋งค์ถœ์ด ์ €ํฌ ์ˆ˜์ต(profit)์— ๋Œ€ํ•œ ๊ธฐ์—ฌ๋„๊ฐ€ ํ•œ ์ž๋ฆฟ์ˆ˜์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ค‘๋™ ์‹œ์žฅ์ด ์ƒค์˜ค๋ฏธ ์ „์ฒด ์‚ฌ์—…์—์„œ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์€ ์ž‘์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ํ•ด๋‹น ์ธก๋ฉด์—์„œ๋Š” ํ†ต์ œ ๊ฐ€๋Šฅํ•œ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ ๋™์‹œ์— ์ค‘๋™์˜ ์œ ๊ฐ€(oil price) ์ƒํ™ฉ์œผ๋กœ ์ธํ•ด ์ด๋ฏธ ํŽ ๋ฆฟ(pellets), ํ”Œ๋ผ์Šคํ‹ฑ ํŽ ๋ฆฟ(plastic pellets) ๋“ฑ ์›์ž์žฌ(raw materials) ๊ฐ€๊ฒฉ์— ์˜ํ–ฅ์ด ๋ฏธ์น˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ „๋ฐ˜์ ์œผ๋กœ ๋ณผ ๋•Œ ์—ฌ์ „ํžˆ ํ†ต์ œ ๊ฐ€๋Šฅํ•œ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค. ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์— ๋Œ€ํ•œ ๋‹ต๋ณ€์ด์—ˆ์Šต๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ์ž๋™์ฐจ, ์‚ฌ๋ฌผ ์ธํ„ฐ๋„ท(IoT), ์Šค๋งˆํŠธํฐ ๋‹จ๋ง ๊ด€๋ จ ๋งค์ถœ์ด์ด์ต(gross margin)๊ณผ ์ €ํฌ์˜ ๊ฐ€๊ฒฉ ์ „๋žต์— ๋Œ€ํ•œ ๊ฒƒ์ธ๋ฐ์š”. ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด์„œ๋Š” ๋จผ์ € ๋ฉ”๋ชจ๋ฆฌ, ์ฆ‰ ๋ฉ”๋ชจ๋ฆฌ ๋ถ€ํ’ˆ์˜ ๊ฒฝ์šฐ๋ฅผ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ด๋ฅผ ์ˆ˜์น˜ํ™”ํ•˜๊ธฐ๊ฐ€ ์‰ฝ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๊ณผ๊ฑฐ์—๋Š” ์˜ˆ๋ฅผ ๋“ค์–ด ํ•œ ๋ถ„๊ธฐ(quarter) ๋™์•ˆ ํŠน์ • ์ˆ˜์ค€์˜ ๋†’์€ ๊ฐ€๊ฒฉ์„ ์˜ˆ์ƒํ–ˆ๋Š”๋ฐ, ์‹ค์ œ๋กœ๋Š” ๊ทธ๋ณด๋‹ค ํ›จ์”ฌ ๋” ๋†’์€ ๊ฐ€๊ฒฉ์œผ๋กœ, ๊ณ„์†ํ•ด์„œ ์ƒ์Šนํ•˜๋Š” ์ถ”์„ธ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.

๊ทธ๋ž˜์„œ ์ €ํฌ๋กœ์„œ๋Š” ์ด๋ฅผ ์ˆ˜์น˜ํ™”ํ•˜๊ธฐ๊ฐ€ ๋งค์šฐ ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ์•„์ฃผ ์ž‘์€ ์ƒ์Šนํญ์ด๋ผ ํ• ์ง€๋ผ๋„, ์ œํ’ˆ์—์„œ ์ฐจ์ง€ํ•˜๋Š” ๋น„์ค‘์ด ์›Œ๋‚™ ํฌ๊ธฐ ๋•Œ๋ฌธ์— ์ œํ’ˆ ์›๊ฐ€(cost of product)์— ์ƒ๋‹นํ•œ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์˜ˆ์ „์ฒ˜๋Ÿผ ๋ฏธ๋ฆฌ ์˜ˆ์ธกํ•˜๊ธฐ๊ฐ€ ๋งค์šฐ ์–ด๋ ค์šด ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด ์นดํ…Œ๊ณ ๋ฆฌ์˜ ์Šค๋งˆํŠธํฐ ์‚ฌ์—…์€ ์ €ํฌ์˜ ๊ทœ๋ชจ์™€ ์‹œ์žฅ ์ ์œ ์œจ(market share)์„ ๊ณ ๋ คํ•  ๋•Œ ์ €ํฌ์—๊ฒŒ๋Š” ๋งค์šฐ ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์›์น™์ด ๋ฌด์—‡์ด๋ƒ๊ณ  ๋ฌผ์œผ์‹ ๋‹ค๋ฉด, ์ €ํฌ๋Š” ๊ท ํ˜•์„ ๋งž์ถ”๊ธฐ ์œ„ํ•ด ์ตœ์„ ์„ ๋‹คํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ๊ณ ๋ ค์‚ฌํ•ญ์€ ์‹œ์žฅ ์ง€์œ„(market position)๋ฅผ ์œ ์ง€ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ์ €ํฌ์—๊ฒŒ ๋งค์šฐ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์Šค๋งˆํŠธํฐ ๋ถ„์•ผ์—์„œ๋Š” ์ด ์นดํ…Œ๊ณ ๋ฆฌ์— ์ƒ์žฅ๋œ ๊ธฐ์—…(listed company)์ด ๊ฑฐ์˜ ์—†๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.

๊ทธ๋ž˜์„œ ์—…๊ณ„ ๊ฒฝ์Ÿ์‚ฌ๋“ค๋กœ๋ถ€ํ„ฐ ์ •ํ™•ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ๋งŽ์ด ์–ป์„ ์ˆ˜๋Š” ์—†์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ˆ˜๋…„๊ฐ„์˜ ๊ฒฝํ—˜์„ ํ†ตํ•ด ๋‹ค์Œ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์ฐจ๋Ÿ‰์˜ ๊ฒฝ์šฐ ์ „์ฒด ์ฐจ๋Ÿ‰ ๊ฐ€๊ฒฉ์—์„œ ์ฐจ์ง€ํ•˜๋Š” ์ ˆ๋Œ€์ ์ธ ๋น„์ค‘๊ณผ ๊ทธ ์˜ํ–ฅ๋ ฅ์€ ์Šค๋งˆํŠธํฐ ๋ถ€ํ’ˆ๋งŒํผ ํฌ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์‚ฌ๋ฌผ ์ธํ„ฐ๋„ท(IoT)์˜ ๊ฒฝ์šฐ, ๋ฉ”๋ชจ๋ฆฌ(memory), ์ฆ‰ ๋‚ด์žฅ ๋ฉ”๋ชจ๋ฆฌ(internal memory) ๊ฐ€๊ฒฉ์ด ์ „์ฒด์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์€ ํ›จ์”ฌ ๋” ๋‚ฎ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๊ฐ ์นดํ…Œ๊ณ ๋ฆฌ๋ณ„๋กœ ์˜ํ–ฅ์˜ ์ •๋„๋Š” ๋‹ค๋ฅผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ€์žฅ ํฐ ์˜ํ–ฅ์„ ๋ฐ›๋Š” ๋ถ€๋ฌธ์€ ์Šค๋งˆํŠธํฐ, ๋…ธํŠธ๋ถ, ๊ทธ๋ฆฌ๊ณ  ํƒœ๋ธ”๋ฆฟ์ด ๋  ๊ฒƒ์ด๊ณ ์š”. ์Šค๋งˆํŠธ์นด๋‚˜ ์ผ๋ฐ˜ ์ฐจ๋Ÿ‰์—๋Š” ๊ทธ ์˜ํ–ฅ์ด ๋œํ•  ๊ฒƒ์ด๊ณ , IoT(์‚ฌ๋ฌผ ์ธํ„ฐ๋„ท)์—๋Š” ํ›จ์”ฌ ๋” ๋ฏธ๋ฏธํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
Operator: Next question, Citic, Xinchi.**Operator:** ๋‹ค์Œ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค, Citic์˜ Xinchi๋‹˜.
Xinchi Yin: Citic Securities Co., Ltd., Research Division I have 2 questions. First of all, on AI business. Miclaw has been introduced. And I was fortunate to have joined the launch. That was excellent. Can you give us more guidance? And that is at what point of maturity would you in big model or miclaw to commercialize them? And how would that be like in revenue? That's the first question. As for the second question for this year for chip, for example, do you think that you can have some progress to update us?**Xinchi Yin:** ์งˆ๋ฌธ์ด ๋‘ ๊ฐ€์ง€ ์žˆ์Šต๋‹ˆ๋‹ค.

์ฒซ ๋ฒˆ์งธ๋Š” AI ์‚ฌ์—…์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋งˆ์ดํฌ๋กœ(Miclaw)๊ฐ€ ์ถœ์‹œ๋˜์—ˆ๋Š”๋ฐ, ์ œ๊ฐ€ ์šด ์ข‹๊ฒŒ๋„ ์ถœ์‹œ ํ–‰์‚ฌ์— ์ฐธ์—ฌํ–ˆ๊ณ  ์ •๋ง ํ›Œ๋ฅญํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด์™€ ๊ด€๋ จํ•˜์—ฌ ์ถ”๊ฐ€์ ์ธ ์„ค๋ช… ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ํŠนํžˆ, ๊ฑฐ๋Œ€ ์–ธ์–ด ๋ชจ๋ธ(big model)์ด๋‚˜ ๋งˆ์ดํฌ๋กœ(Miclaw)๋ฅผ ์–ด๋А ์ •๋„์˜ ์„ฑ์ˆ™๋„(maturity)์—์„œ ์ƒ์—…ํ™”(commercialize)ํ•  ๊ณ„ํš์ด์‹ ์ง€, ๊ทธ๋ฆฌ๊ณ  ์ด๋ฅผ ํ†ตํ•œ ๋งค์ถœ(revenue)์€ ์–ด๋–ป๊ฒŒ ์˜ˆ์ƒํ•˜์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ์˜ฌํ•ด ์นฉ(chip) ์‚ฌ์—… ๊ด€๋ จ์ž…๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์ €ํฌ์—๊ฒŒ ์—…๋ฐ์ดํŠธํ•ด ์ฃผ์‹ค ๋งŒํ•œ ์ง„์ „(progress) ์‚ฌํ•ญ์ด ์žˆ๋Š”์ง€ ์•Œ๋ ค์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”?
Unknown Executive: For miclaw, I have already talked a lot about it, and I'm sure as a user, you will have felt this product, and you were there at the launch, and it's given us a lot of nice surprises, but it's a new product. And we still have a lot of -- there's a lot of room for improvement. And I, myself, also have gotten a lot of responses, so we have to improve on it. But I think the iterations will be very fast, and it will be a new version in a few days. So it's going to be -- it's going to have high speed iterations. For Xiaomi overall speaking, for AI, it's still going to be contributed to our users. For the commercialization of AI, I would say, at this point, it is still too early. Even though our large model, efficiency is high, our token commercialization, for instance. But from absolute numbers, it may be a little bit high. So at this point today, I would say commercialization is too early to talk about for us. And also, we already see our XLA model, XLA model. This is the XLA model, which is a cognitive large model. And SU7 is equipped with it from -- at present internally from our testing, it is very, very good in performance. So for these 2 models of cars, I am a user. And I personally would use -- if I use them, and if I have any questions in terms of use, I will put these cases to the team. And I personally experience these auto driving functions. It will be going forward step by step. And also our auto driving, whether the models or chips, we already have some deployments. So integration terminal to terminal, and when we have this ready, it's going to give a lot of new experience to our users. I don't know whether you've been driving our cars. Yes, watch out for its progress as we integrate more and more of our models into them for automotive.**Unknown Executive:** miclaw์— ๋Œ€ํ•ด์„œ๋Š” ์ด๋ฏธ ๋งŽ์ด ๋ง์”€๋“œ๋ ธ๊ณ , ์‚ฌ์šฉ์ž๋กœ์„œ ์ด ์ œํ’ˆ์„ ์ง์ ‘ ๊ฒฝํ—˜ํ•ด๋ณด์…จ์„ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋Ÿฐ์นญ ํ–‰์‚ฌ์—๋„ ์ฐธ์„ํ•˜์…จ์ฃ . ์ €ํฌ์—๊ฒŒ ๋งŽ์€ ๊ธ์ •์ ์ธ ๋†€๋ผ์›€์„ ์•ˆ๊ฒจ์ฃผ์—ˆ์ง€๋งŒ, ์•„์ง ์‹ ์ œํ’ˆ์ž…๋‹ˆ๋‹ค.

์•„์ง ๊ฐœ์„ ํ•  ์—ฌ์ง€๊ฐ€ ๋งŽ์Šต๋‹ˆ๋‹ค. ์ € ์—ญ์‹œ ๋งŽ์€ ํ”ผ๋“œ๋ฐฑ์„ ๋ฐ›์•˜๊ณ , ์ด๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์„ ํ•ด๋‚˜๊ฐ€์•ผ ํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ฐ˜๋ณต ๊ฐœ์„ (iterations)์€ ๋งค์šฐ ๋น ๋ฅด๊ฒŒ ์ด๋ฃจ์–ด์งˆ ๊ฒƒ์ด๋ฉฐ, ๋ฉฐ์น  ๋‚ด๋กœ ์ƒˆ๋กœ์šด ๋ฒ„์ „์ด ์ถœ์‹œ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ฆ‰, ๊ณ ์†์œผ๋กœ ๋ฐ˜๋ณต ๊ฐœ์„ ์ด ์ง„ํ–‰๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์ƒค์˜ค๋ฏธ ์ „์ฒด์ ์œผ๋กœ ๋ณด๋ฉด, AI๋Š” ์—ฌ์ „ํžˆ ์ €ํฌ ์‚ฌ์šฉ์ž๋“ค์—๊ฒŒ ๊ฐ€์น˜๋ฅผ ์ œ๊ณตํ•˜๋Š” ๋ฐ ์ง‘์ค‘ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. AI์˜ ์ƒ์—…ํ™”(commercialization)์— ๋Œ€ํ•ด์„œ๋Š” ํ˜„ ์‹œ์ ์—์„œ๋Š” ์•„์ง ์ด๋ฅด๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ๋Œ€๊ทœ๋ชจ ๋ชจ๋ธ(large model) ํšจ์œจ์„ฑ์ด ๋†’์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์˜ˆ๋ฅผ ๋“ค์–ด ํ† ํฐ ์ƒ์—…ํ™”(token commercialization) ๊ฐ™์€ ๋ถ€๋ถ„์€ ์•„์ง ์‹œ๊ธฐ์ƒ์กฐ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ ˆ๋Œ€์ ์ธ ์ˆ˜์น˜๋กœ๋งŒ ๋ณธ๋‹ค๋ฉด ๋‹ค์†Œ ๋†’๊ฒŒ ๋А๊ปด์งˆ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ˜„์žฌ ์‹œ์ ์—์„œ ์ €ํฌ๊ฐ€ ์ƒ์šฉํ™”(commercialization)๋ฅผ ๋…ผํ•˜๊ธฐ์—๋Š” ์•„์ง ์ด๋ฅด๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋˜ํ•œ, ์ €ํฌ๋Š” ์ด๋ฏธ XLA ๋ชจ๋ธ(XLA model)์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ์ธ์ง€ํ˜• ๋Œ€๊ทœ๋ชจ ๋ชจ๋ธ์ž…๋‹ˆ๋‹ค. SU7์—๋Š” ์ด ๋ชจ๋ธ์ด ํƒ‘์žฌ๋˜์–ด ์žˆ์œผ๋ฉฐ, ํ˜„์žฌ ๋‚ด๋ถ€ ํ…Œ์ŠคํŠธ ๊ฒฐ๊ณผ ์„ฑ๋Šฅ์ด ๋งค์šฐ ์šฐ์ˆ˜ํ•˜๋‹ค๋Š” ๊ฒƒ์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ๋‘ ๊ฐ€์ง€ ์ฐจ์ข…์— ๋Œ€ํ•ด ์ €๋Š” ์ง์ ‘ ์‚ฌ์šฉ์ž๋กœ์„œ ๊ฒฝํ—˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์ง์ ‘ ์‚ฌ์šฉํ•˜๋ฉด์„œ ์‚ฌ์šฉ์ƒ ๊ถ๊ธˆํ•œ ์ ์ด ์žˆ๋‹ค๋ฉด ํ•ด๋‹น ์‚ฌ๋ก€๋“ค์„ ํŒ€์— ์ „๋‹ฌํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ์ž์œจ์ฃผํ–‰ ๊ธฐ๋Šฅ๋“ค์„ ์ง์ ‘ ๊ฒฝํ—˜ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ๋‹จ๊ณ„์ ์œผ๋กœ ๋ฐœ์ „ํ•ด ๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ์˜ ์ž์œจ์ฃผํ–‰ ๊ธฐ์ˆ ์€ ๋ชจ๋ธ์ด๋“  ์นฉ์ด๋“  ์ด๋ฏธ ์ผ๋ถ€ ๋ฐฐํฌ(deployment)๋ฅผ ์ง„ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋„ค, ๋‹จ๋ง ๊ฐ„ ํ†ตํ•ฉ์— ๋Œ€ํ•œ ๋ง์”€์ด์‹ ๋ฐ์š”, ์ด ์‹œ์Šคํ…œ์ด ์™„์„ฑ๋˜๋ฉด ์ €ํฌ ์‚ฌ์šฉ์ž๋ถ„๋“ค๊ป˜ ์ •๋ง ๋งŽ์€ ์ƒˆ๋กœ์šด ๊ฒฝํ—˜์„ ์„ ์‚ฌํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์ฐจ๋Ÿ‰์„ ์ง์ ‘ ์šด์ „ํ•ด๋ณด์…จ๋Š”์ง€ ๋ชจ๋ฅด๊ฒ ์Šต๋‹ˆ๋‹ค๋งŒ, ์•ž์œผ๋กœ ์ž๋™์ฐจ ๋ถ€๋ฌธ์—์„œ ์ €ํฌ์˜ ๋” ๋งŽ์€ ๋ชจ๋ธ๋“ค์ด ์ด ํ†ตํ•ฉ ์‹œ์Šคํ…œ์— ์ ์šฉ๋ ์ˆ˜๋ก, ๊ทธ ๋ฐœ์ „ ๊ณผ์ •์„ ๊ณ„์†ํ•ด์„œ ์ง€์ผœ๋ด ์ฃผ์‹œ๋ฉด ๊ฐ์‚ฌํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
Operator: Because of time, this will be the last question from Zoe Xu of UBS.**Operator:** ์‹œ๊ฐ„ ๊ด€๊ณ„์ƒ, UBS์˜ Zoe Xu๋‹˜๊ป˜์„œ ๋งˆ์ง€๋ง‰ ์งˆ๋ฌธ์„ ํ•ด์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๋‹ค.
Zoe Xu: UBS Investment Bank, Research Division A lot of questions have already been asked by others. I have 2 questions to ask concerning new business investment and also IoT. For new business, with the models iterations faster, and you said that there will be more investment into AI. So for expenditure on new business, is chips side will be adjusted? Or do we see that there will be new chips introduced? Second question on IoT. Just now it's been mentioned for tablet and notebooks, there will be some cost impact. So will there be something like smartphones pricing strategy and that is to emphasize the experience for users, please?**Zoe Xu:** ๋‹ค๋ฅธ ์งˆ๋ฌธ๋“ค์ด ๋งŽ์ด ๋‚˜์™”์Šต๋‹ˆ๋‹ค๋งŒ, ์ €๋Š” ์‹ ์‚ฌ์—… ํˆฌ์ž์™€ IoT์— ๋Œ€ํ•ด ๋‘ ๊ฐ€์ง€ ์งˆ๋ฌธ์„ ๋“œ๋ฆฌ๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.

๋จผ์ € ์‹ ์‚ฌ์—… ๊ด€๋ จํ•ด์„œ, ๋ชจ๋ธ(model) ๋ฐ˜๋ณต ์†๋„๊ฐ€ ๋นจ๋ผ์ง€๊ณ  ์žˆ๊ณ , AI์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ๋Š˜๋ฆฌ๊ฒ ๋‹ค๊ณ  ๋ง์”€ํ•˜์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ์‹ ์‚ฌ์—… ์ง€์ถœ(expenditure) ์ธก๋ฉด์—์„œ ์นฉ(chip) ๋ถ€๋ฌธ์ด ์กฐ์ •๋  ์˜ˆ์ •์ธ์ง€์š”, ์•„๋‹ˆ๋ฉด ์ƒˆ๋กœ์šด ์นฉ์ด ๋„์ž…๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜์‹œ๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.

๋‘ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ IoT์— ๊ด€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฐฉ๊ธˆ ํƒœ๋ธ”๋ฆฟ(tablet)๊ณผ ๋…ธํŠธ๋ถ(notebook)์—์„œ ์ผ๋ถ€ ๋น„์šฉ ์˜ํ–ฅ(cost impact)์ด ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ์–ธ๊ธ‰ํ•˜์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡๋‹ค๋ฉด ์Šค๋งˆํŠธํฐ(smartphone)์˜ ๊ฐ€๊ฒฉ ์ „๋žต(pricing strategy)์ฒ˜๋Ÿผ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜(user experience)์„ ๊ฐ•์กฐํ•˜๋Š” ๋ฐฉํ–ฅ์œผ๋กœ ๋‚˜์•„๊ฐˆ ๊ณ„ํš์ด ์žˆ์œผ์‹ ์ง€ ์—ฌ์ญ™๋‹ˆ๋‹ค.
Unknown Executive: Well, for this year, we have increased a lot of R&D expenses. But for chip, it is a long-term strategic capability of ours. I have already said that this is a platform capability chip because it's going to provide capability for a lot of profit -- product types and product categories. So even though in AI, we have increased our investment, but we have not slackened our investment in chips. Actually, some of the chips, many of the chips. They are part of our big AI strategy. So we will definitely be steadfast with it. As for PC and tablets, we will follow more or less the same strategy as for smartphones. But please also notice that for the notebook that we have just launched, the Xiaomi NoteBook, after 4 years of development, it is selling very well. And it is the demand is even higher than we had expected. When we launched this NoteBook, we already knew that the memory part will be increasing in price. But on the other hand, the response has been so encouraging because of the product strength is good, even though it is more expensive, the users will be able to adopt it and they'll accept it. So I think product innovation, technological capability, these are important, even though memory is hiking in prices. But still, we will have ways to make our products attractive. In 2022, through our efforts, I think our company and our management team will still be able to deliver good performance for everyone.**Unknown Executive:** ์˜ฌํ•ด๋Š” ์—ฐ๊ตฌ ๊ฐœ๋ฐœ ๋น„์šฉ(R&D expenses)์„ ๋Œ€ํญ ์ฆ์•กํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์นฉ(chip)์€ ์ €ํฌ์˜ ์žฅ๊ธฐ์ ์ธ ์ „๋žต์  ์—ญ๋Ÿ‰(strategic capability)์ž…๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์ด๋ฏธ ๋ง์”€๋“œ๋ ธ๋“ฏ์ด, ์ด๋Š” ์ˆ˜๋งŽ์€ ์ œํ’ˆ ์œ ํ˜•(product types)๊ณผ ์ œํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ(product categories)์— ํ•„์š”ํ•œ ์—ญ๋Ÿ‰์„ ์ œ๊ณตํ•  ํ”Œ๋žซํผ ์—ญ๋Ÿ‰ ์นฉ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ธ๊ณต์ง€๋Šฅ(AI) ๋ถ„์•ผ์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ๋Š˜๋ ธ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์นฉ ํˆฌ์ž(chip investment)๋Š” ์ „ํ˜€ ๋Šฆ์ถ”์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ์‚ฌ์‹ค, ์ƒ๋‹น์ˆ˜์˜ ์นฉ๋“ค์ด ์ €ํฌ์˜ ํฐ ์ธ๊ณต์ง€๋Šฅ ์ „๋žต(AI strategy)์˜ ํ•ต์‹ฌ์ ์ธ ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฏ€๋กœ ์ €ํฌ๋Š” ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด ํ™•๊ณ ํ•˜๊ฒŒ ์ถ”์ง„ํ•ด ๋‚˜๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. PC(๊ฐœ์ธ์šฉ ์ปดํ“จํ„ฐ)์™€ ํƒœ๋ธ”๋ฆฟ(tablet)์˜ ๊ฒฝ์šฐ, ์Šค๋งˆํŠธํฐ(smartphone)๊ณผ ๊ฑฐ์˜ ๋™์ผํ•œ ์ „๋žต(strategy)์„ ๋”ฐ๋ฅผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์•„์šธ๋Ÿฌ, ์ €ํฌ๊ฐ€ ์ตœ๊ทผ ์ถœ์‹œํ•œ ์ƒค์˜ค๋ฏธ ๋…ธํŠธ๋ถ(Xiaomi NoteBook)์€ 4๋…„๊ฐ„์˜ ๊ฐœ๋ฐœ(development) ๋์— ๋งค์šฐ ์ข‹์€ ํŒ๋งค ์‹ค์ ์„ ๋ณด์ด๊ณ  ์žˆ๋‹ค๋Š” ์ ๋„ ๋ง์”€๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ˆ˜์š”๊ฐ€ ์ €ํฌ ์˜ˆ์ƒ์น˜๋ฅผ ํ›จ์”ฌ ๋›ฐ์–ด๋„˜๋Š” ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค. ์ด ๋…ธํŠธ๋ถ์„ ์ถœ์‹œํ•  ๋•Œ, ์ €ํฌ๋Š” ์ด๋ฏธ ๋ฉ”๋ชจ๋ฆฌ(memory) ๋ถ€ํ’ˆ์˜ ๊ฐ€๊ฒฉ์ด ์ธ์ƒ๋  ๊ฒƒ์ด๋ผ๋Š” ์ ์„ ์ธ์ง€ํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋‹ค๋ฅธ ํ•œํŽธ์œผ๋กœ๋Š”, ์ œํ’ˆ ๊ฒฝ์Ÿ๋ ฅ(product strength)์ด ์›Œ๋‚™ ๋›ฐ์–ด๋‚˜์„œ, ๊ฐ€๊ฒฉ์ด ๋” ๋น„์Œˆ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์‚ฌ์šฉ์ž๋ถ„๋“ค์ด ๊ธฐ๊บผ์ด ์ฑ„ํƒํ•˜๊ณ  ๋ฐ›์•„๋“ค์ผ ๊ฒƒ์ด๋ผ๋Š” ์ ์—์„œ ๋ฐ˜์‘์ด ๋งค์šฐ ๊ณ ๋ฌด์ ์ž…๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ์ €๋Š” ๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ์ด ์ธ์ƒ๋˜๊ณ  ์žˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์ œํ’ˆ ํ˜์‹ ๊ณผ ๊ธฐ์ˆ  ์—ญ๋Ÿ‰์ด ๋งค์šฐ ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์ €ํฌ๋Š” ์ œํ’ˆ์„ ๋งค๋ ฅ์ ์œผ๋กœ ๋งŒ๋“ค ๋ฐฉ์•ˆ์„ ๊ณ„์†ํ•ด์„œ ๋งˆ๋ จํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. 2022๋…„์—๋„ ์ €ํฌ์˜ ๋…ธ๋ ฅ์„ ํ†ตํ•ด, ์ €ํฌ ํšŒ์‚ฌ์™€ ๊ฒฝ์˜์ง„์€ ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด์—ฌ๋“œ๋ฆด ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
Operator: Thank you. We end the meeting here. Thank you very much for your participation. Thank you for your support for the company, Xiaomi. [Statements in English on this transcript were spoken by an interpreter present on the live call.]**Operator:** ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์œผ๋กœ ํšŒ์˜๋ฅผ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ €ํฌ ์ƒค์˜ค๋ฏธ์— ๋Œ€ํ•œ ์—ฌ๋Ÿฌ๋ถ„์˜ ์„ฑ์›์— ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.

๐Ÿ“Œ ์š”์•ฝ

๋‹ค์Œ์€ ์ƒค์˜ค๋ฏธ ์‹ค์  ๋ฐœํ‘œ Q&A ์„ธ์…˜ ์š”์•ฝ์ž…๋‹ˆ๋‹ค.

* **๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ ์ƒ์Šน ์••๋ฐ• ๋ฐ ๋Œ€์‘:** ๋ฉ”๋ชจ๋ฆฌ ๊ฐ€๊ฒฉ ์ƒ์Šน์ด ์˜ˆ์ƒ๋ณด๋‹ค ์žฅ๊ธฐํ™”๋˜๊ณ  ๊ฐ•๋„๊ฐ€ ๋†’์•„ ์Šค๋งˆํŠธํฐ ๋งˆ์ง„์— ์ƒ๋‹นํ•œ ์••๋ฐ•์„ ๊ฐ€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ถ๊ทน์ ์œผ๋กœ